Lacoste has unveiled its ambitious "Play Big" campaign for the spring season, introducing a fresh lineup of global ambassadors and a captivating tennis-inspired sculpture. Renowned for its iconic crocodile emblem and commitment to blending sportswear with everyday style, Lacoste continues to push boundaries in the fashion world.Since its inception in 1933 with the introduction of the classic polo top, Lacoste has remained synonymous with comfort, style, and timelessness. Now, the brand is taking its legacy to new heights by spotlighting the intersection of fashion, sport, and music in its latest campaign.Four innovative minds—Imruh Asha, Ibby Njoya, photographer Willy Vanderperre, and Mexican drummer/composer Antonio Sanchéz—have collaborated to reimagine Lacoste's playful crocodile mascot. The result is an impressive eight-meter-long, three-meter-high crocodile sculpture crafted entirely from traditional tennis materials. This vibrant sculpture, adorned in Lacoste's signature green hues, serves as the centerpiece of the campaign, symbolizing the brand's enduring legacy and commitment to innovation.Photographed alongside the sculpture are six trailblazing figures, each with a unique connection to Lacoste. Tennis legends Novak Djokovic and Venus Williams embody the brand's sporting heritage, while French actor Pierre Niney, South Korean singer/model Jeon Somi, leading actor Ahn Hyo Seop, and rising talent Wang Yibo offer their distinctive perspectives on the iconic crocodile, reflecting diverse paths and experiences.Catherin Spindler, Lacoste's Deputy CEO, expressed pride in the brand's rich heritage and ongoing spirit of innovation. She emphasized the significance of the "Play Big" campaign in reaffirming Lacoste's iconic status, fashion roots, and prominent presence in the world of sports, particularly tennis.With a global presence spanning 98 countries, Lacoste's "Play Big" campaign aims to inspire individuals to embrace creativity and versatility in their approach to sport and life. As the brand continues to evolve, it remains dedicated to honoring its heritage while embracing new opportunities for growth and reinvention.

Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world. The campaign conveys the brand’s unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like PUMA does.PUMA was founded in 1948 by Rudolf Dassler who had the vision to create shoes that make athletes agile, nimble and fast – just like a puma. Over the last 75 years, PUMA has worked with the fastest athletes, clubs and federations in the world to create cutting-edge innovations that provide sporting excellence and victories that live forever in the memories of fans across the globe.This year – through the globally featured Brand Campaign - PUMA is demonstrating how speed has always been deeply rooted in the brand’s DNA. Speed has always been PUMA’s vantage point. The desire to be faster and overtake others is in everyone’s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. “See The Game Like We Do: FOREVER. FASTER.” means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.“Everyone dreams of having a superpower and speed is PUMA’s,” said Arne Freundt, CEO of PUMA. “Speed is the superpower how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone. Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and becoming a better version of themselves, allowing them to see the game like we do: FOREVER. FASTER.”“Our new global brand campaign is PUMA’s biggest marketing investment ever,” said Richard Teyssier, Vice President Brand and Marketing. “It is the first time that PUMA has one single message – FOREVER. FASTER. - throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”“FOREVER. FASTER. - See The Game Like We Do” launches on April 10 and will be communicated across the entire media mix, such as Social Media, TV, PR, Out Of Home Media and Points of Sale worldwide. It will include a hero brand film and supporting creative assets with featured top athletes, such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier "Chicharito" Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh and many others. Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.

In a world where the demand for speedy delivery often dominates the conversation, DHL has shifted the spotlight onto the extraordinary lengths it goes to ensure parcels reach even the most remote corners of the globe. Collaborating with Horizon FCB, DHL unveiled its latest campaign, showcasing a diverse and unexpected fleet of delivery methods that defy convention.Recognizing that nearly half of the global population resides in remote areas, DHL's campaign aims to highlight the crucial yet often overlooked aspect of "last mile delivery." From the deserts traversed by camels to the dense forests crossed by hikers, the campaign reveals real-life examples of DHL's commitment to reaching every customer, no matter the terrain.<img src='https://erp.adgully.me/artical_image\e1e55ee91bc724e26be0f8d0bce4f219.png' class='content_image'>Mohamed Bareche, Executive Creative Director at Horizon FCB, emphasized the campaign's departure from the industry's conventional focus on speed, stating, "Discovering these unconventional delivery methods, we knew we stumbled upon a fresh, uncharted territory in our communication strategy."Thomas Gheorghiu, Associate Creative Director, echoed this sentiment, emphasizing DHL's noble efforts to deliver anywhere, by any means necessary. "All these endeavors to ensure we can deliver anywhere, by any means, are so noble that we felt compelled to share this story with the world," he said.Reham Mufleh, Managing Director at Horizon FCB, praised the campaign for its simplicity and authenticity, noting, "We're always pushing forward, never settling. We love ideas that make a real difference and that are 'Never Finished'. This campaign shows exactly that—our drive to keep innovating and reaching out in new ways nobody even thought of before."<img src='https://erp.adgully.me/artical_image\4f93257b63ea96d73c114ead4d4ccc2f.png' class='content_image'>Central to the campaign's authenticity is its use of actual tracking IDs as headlines, narrating the journey of three real remote deliveries. This approach serves as a testament to DHL's unwavering commitment to deliver, no matter the obstacles.With credits to Horizon FCB Dubai, NOROC Studio, and the team at DHL Express MENA, this campaign not only showcases innovative delivery methods but also underscores DHL's dedication to making a real difference in the world of logistics.

Dubai: Yazle, a global digital media company specializing in innovative and creative digital advertising, has appointed Dylan Temple-Heald as its new Regional Commercial Director. With over 18 years of extensive experience in digital marketing across various regions, Dylan brings a wealth of expertise in programmatic marketing, digital strategy, mobile and gaming advertising, brand marketing, integrated marketing, advertising technology, and data solutions to his new role.Prior to joining Yazle, Dylan held key positions at renowned companies such as AOL London, RocketFuel London, Sizmek London & Middle East, and most recently, Publicis Groupe Middle East where he served as the Head of Programmatic for six years. His diverse background spanning Agency, Publisher, and AdTech sectors has equipped him with a deep understanding of the industry landscape and a proven track record of driving business growth."Yazle has the perfect blend of exclusivity to unique products that will add value to any brand's digital advertising strategy. I am excited about the opportunity to contribute to both the growth of Yazle and the success of our clients,” said Dylan Temple-Heald.In his new role, Dylan aims to develop and implement regional sales strategies tailored to the specific needs of advertisers in the MENA region. By guiding and directing the sales team towards targeted approaches, he plans to enhance growth and drive increased investment from agency and client partners."Dylan's appointment marks an exciting milestone for Yazle. His wealth of experience and strategic vision will be instrumental in advancing our sales strategies and strengthening our position in the market. We are confident that his leadership will drive significant uplift for Yazle and our valued clients,” said Jamie Atherton, Managing Director at Yazle.Dylan Temple-Heald's expertise in programmatic marketing and his commitment to delivering tailored solutions will undoubtedly elevate Yazle's capabilities and offerings, fostering long-term success and growth for the company and its partners.

MassiveMusic, the Middle East’s leading sonic identity and music agency, has become the first music-focused creative agency from the region to claim a place on theCannes Lions Awards judging panel. MassiveMusic Dubai will head to south of France this summer for the world-famous Cannes Lions Festival of Creativity to be part of an esteemed line up of judges for the awards, which represent creative excellence in every sector and specialism of the industry – from all corners of the globe.Pierre Carnet, Managing Director, MassiveMusic Dubai, has been selected as one of the judges in the Entertainment Lions for Music category. “I am proud, excited and humbled to have been given this fantastic opportunity, on both a professional and personal level. Being chosen as a member of awards jury on behalf of MassiveMusic Dubai underscores the respect and recognition that our agency has built up – and continues to earn – by creating the best in creative advertising music, sonic branding, and music services for our clients. It will be an honour to judge the best creative work on the planet alongside the most skilled and experienced music brand experts in the industry,” he said. “It’s also a testament to the continued growth and evolution of the creative and branding sector in the Middle East, which is now firmly recognised globally as a pioneering region for diversity, creativity and innovation. MassiveMusic is proud to be part of the region’s creative growth byplaying a pivotal role in helping brands make their mark through music and sound.” MassiveMusic is also once again organising and hosting its exclusive Cannes Lions beach party – one of the most popular fringe events at the annual festival. The Cannes Lions Festival of Creativity brings together the global advertising and communications industry to network, learn, share key insight and celebrate the world’s best work. This year’s event runs 17-21 June 2024.

Coming off the long public holidays and rainy days, spring is in full blow, and Yango Play is here to brighten your screens with more content awaiting you this April. As the season blossoms, watch all of your beloved series — all episodes are available to stream now. Fans can also stream the captivating soundtrack from their favourite series in the app's music section!The latest series to binge-watch JUDAR - 1001 NightsThe Egyptian drama series "Judar" captivates audiences with its masterful blend of suspense, drama, and unexpected twists, reminiscent of the much-loved "Al Hashashin." Starring Yasser Galal in the title role, "Judar" offers a contemporary adaptation of the story of Judar ibn Omar al-Masri from "One Thousand and One Nights." This series, with its rich historical undertones and grand production, echoes the vibe and aesthetic of "Al Hashashin," bringing to life the challenges and complexities of its characters. It delves into modern Egyptian society's social and psychological issues through powerful supporting performances by Yasmin Raeis, Nour, Ayten Amer, Roshdy Tawfik, Abdel Aziz Makhyoun and Ayda Reyad. Directed by Islam Khairy and penned by Anwar Abdel-Meguid, "Judar" is celebrated for its high production values and in-depth storytelling, providing a viewing experience that leaves a lasting impression on fans of the genre. Now Streaming Farawla"Farawla" offers a hilarious foray into the life of a fortune teller turned social media sensation. Nelly Karim captivates as Farawla, who, with wit and charm, ascends from poverty to digital fame. Alongside her, Shaimaa Saif delivers laughter as the protagonist navigates her newfound social status as an energy guru. Directed by Muhammad Ali and Tamer Mohamed Mustafa, and written by Mohamed Soliman Abdul Malek, this comedy series questions whether the influence Farawla holds over her followers is real or an artfully crafted illusion. It's a sharp, funny commentary on fame and authenticity in the age of the internet. El Meallem"El Meallem" starring Mostafa Shaaban, brings to life the story of Hamid, a peaceful fishmonger whose life is upended by brutal conflicts with market tyrants. This gripping drama, directed by Morcous Adel, with Mohamed El Shawaf's incisive writing, delves into themes of betrayal and vengeance. As Hamid seeks to avenge the downfall of his father's legacy, actors Hagar Ahmad and Ahmed Fouad Selim enrich the narrative with their powerful supporting performances, making a series that powerfully portrays the cost of justice in a world of chaos. Explore a rich array of series this season, each brimming with unique narratives and stellar casts. "Al Hashashin" is an epic drama starring Karim Abdel Aziz, Fathy Abdelwahab, and Nicolas Mouawad, diving deep into the secretive world of an 11th-century military order. For a lighter mood, "Sakf El Waled," featuring Khaled Abed El Aziz and Abdel Aziz El Mobadel, offers laughs and family antics in a hyperlocal comedy. The gripping thriller "Nazret Hob," with Bassel Khaiat and Carmen Bsaibes, weaves romance with political intrigue, while "Beit El Rifaey," starring Amir Karara and Ahmed Rezk, mixes action and drama amid Egypt's rich cultural heritage. Lastly, "Revive Your Heart" brings together voices like Salah Abdallah and Mohammed Mamdouh in an inspiring animation perfect for family viewing.  Experience the compelling stories on the Yango Play app, all episodes are streaming now. Yango Play continues to be the go-to platform for entertainment that highlights the MENA region's creativity and culture, now available with Arabic and English subtitles to broaden its appeal to a global audience. With seamless access across smartphones and smart TVs in both Arabic and English languages, users can enjoy their favourite movies and shows without any hassle. Download Yango Play now from the Google PlayStore or iOS App Store and get an exclusive 60-day free trial if you sign up before April 31, 2024. Explore an expansive selection of regional content that promises to captivate and entertain.

The anti-fossil fuel campaign group Clean Creatives has reached a significant milestone: 1,000 advertising and public relations agencies worldwide have signed their pledge to refuse work for the fossil fuel industry. This represents a doubling of pledges since April 2023, showcasing the movement's rapid growth and a rising concern within the creative industries about responsible practices in light of climate change.The movement boasts pledges from renowned agencies like Mother New York, Lucky Generals, Allison, and GALE. The U.S. leads the pack with 350 signatories, followed closely by the U.K. at 265. Canada, South Africa, Germany, Australia, Netherlands, and Sweden also show strong representation.The 1,000 agencies encompass various specialties: design, creative, branding, public relations, digital, strategy, production, web development, consulting, and more. Notably, 138 of the signatories are B-Corp certified, demonstrating a commitment to social and environmental responsibility.Clean Creatives surveyed 95 of their signatories to understand their motivations and the pledge's impact. The top reasons for joining were alignment with agency values and mission, followed by a desire to make a positive climate impact. Interestingly, improved employee recruitment and retention emerged as a key benefit. Agencies reported that the pledge strengthens their purpose, attracting and retaining talent who value sustainability. Furthermore, 37% of agencies experienced positive impacts on existing client relationships, highlighting potential alignment with client values.Clean Creatives marked this milestone with a lighthearted Earth Day video featuring a Rube Goldberg machine, referencing iconic advertising concepts, and culminating with a "clean creative" extinguishing a dumpster fire. The campaign encourages advertising leaders to embrace their role as "the good guys" in the fight against climate change and calls for further agency participation.Duncan Meisel, Executive Director of Clean Creatives, applauds the pledged agencies for demonstrating leadership on climate action. He emphasizes the importance of holding advertising and PR giants accountable through the annual "F-List," which exposes current contracts between fossil fuel companies and these agencies. The list challenges companies like Omnicom, WPP, IPG, Publicis, Dentsu, and Havas to sever ties with the fossil fuel industry.Clean Creatives welcomes all agencies to join their movement. Meisel concludes with optimism, stating, "We're incredibly proud to stand with these 1,000 agencies, and I think we can look forward to many more joining them."(Photo by Zbynek Burival on Unsplash)

The Volkswagen Middle East “Reflections Enroute” which commenced during Ramadan and will conclude this week in April, aimed at promoting introspection and mindfulness, has recorded impressive results.Aligning with the spiritual values of the holy month, the campaign highlights and encourages introspection during Ramadan commutes. The series of twelve 50-second episodes invites viewers on a contemplative journey of self-discovery focusing on humanity, authenticity, and overcoming challenges.The campaign, which brings Volkswagen's values of Humanity, Authenticity, Emotion, and Accessibility to the forefront, achieved a phenomenal 64% view rate on YouTube by March end, exceeding the industry benchmark by an impressive 84%. Instagram view rates reached 22%, surpassing the benchmark by 60%, highlighting the transformative impact of content that strikes a chord with viewers and tackles themes relevant to their values.Scripted by renowned life coach Shazia Hussain, the videos feature familiar voices in the region, including para-athlete, content creator, and Volkswagen brand ambassador Zainab Al-Eqabi. These videos prompt viewers to reflect on their values and life aspirations.

South Korea’s Hyundai, the renowned automotive manufacturer, has recently announced a temporary suspension of its advertising activities on a popular digital platform, following an unsettling discovery. The decision came swiftly after one of Hyundai's sponsored posts surfaced adjacent to content featuring antisemitic and pro-Nazi sentiments.In a formal statement provided to several media outlets, Hyundai confirmed the pause in its advertising campaign, asserting, "We have paused our ads on [Platform X] and are in direct communication with its management regarding brand safety protocols to address this concerning issue."The development gained traction after freelance journalist Nancy Levine Stearns shared a disconcerting screenshot revealing a Hyundai advertisement prominently displayed alongside content promoting Holocaust denial and espousing antisemitic rhetoric. Levine, known for her insightful coverage on brand safety matters, brought attention to the issue through her platform, notably highlighting the severity of the situation.Hyundai Motor America responded promptly to Levine's revelation, reaching out to address the concerning placement of their advertisement on an account known for disseminating content aligned with pro-Hitler sentiments and antisemitic ideologies.Hyundai's move echoes a growing trend among prominent companies, with concerns mounting over the presence of antisemitic content on X. This follows owner Elon Musk's public embrace of an antisemitic theory favored by white supremacists in 2023.X has since suspended the antisemitic account responsible for the controversial post. Joe Benarroch, head of business operations at X, confirmed that the account's bio also contained antisemitic tropes.Benarroch clarified that Hyundai had been running a Corporate level account on X, focusing on climate change ads targeting policy makers. He explained that the company's ad agency had not activated Brand Safety settings, leading to the ad being displayed alongside the offensive content.While X has taken action against some offending accounts, reports suggest that numerous others still exist. An analysis by NBC News identified 150 verified premium accounts that have shared or amplified pro-Nazi content.In response to criticism, X News labeled the reports as "gotcha articles," alleging that NBC failed to disclose the full extent of its research.This latest controversy underscores ongoing challenges faced by social media platforms in combating hate speech and misinformation. Elon Musk, who has previously faced backlash for his comments on X regarding Jewish communities, has acknowledged the issue but defended the platform's stance on antisemitism.

As regional brands compete fiercely to earn a coveted spot on users’ smartphones, new research from AppsFlyer has revealed that the country’s mobile marketers would be wise to concentrate their efforts in and around the Holy Month.In analysing key mobile app trends through Ramadan, and comparing these to the weeks leading up to the Holy Month, AppsFlyer’s research showed that in the Middle East, non-organic instals (NOIs) — those driven by marketing campaigns — of mobile apps were up by 27% this year, which is even more pronounced than the 21% spike observed during Ramadan 2023.“We have been analysing mobile app behaviours through the Holy Month for several years now and the ‘Ramadan Effect’ is abundantly apparent. During this time, consumers have limited time to reach physical shopping destinations before iftar and mobile shopping sees a surge as a result. Marketers can leverage this behaviour by creating targeted campaigns that offer deals on essential Ramadan items and increase engagement by creating content that highlights the significance of Ramadan and how their products can enhance the experience. By creating targeted e-commerce campaigns, brands can drive sales and revenue during this period,” said Sue Azari, Industry Lead - eCommerce, AppsFlyer.UAE Leads Surge in App Installs while Finance Apps Skyrocket by 384% During Ramadan in the Middle EastIn its YoY comparison, AppsFlyer found that the UAE in particular drove this positive trend, with NOIs in the country surging an incredible 164% this Ramadan. As in previous years, AppsFlyer’s researchers analysed trends in specific app categories including finance, food delivery, and eCommerce (shopping). This year, the performance of finance apps was especially impressive with the category showing a 384% spike in total instals compared to Ramadan last year. “In the Middle East, through the Holy Month this year, we saw a significant surge in financial app adoption, signalling a shift towards sophisticated investment trends. As competition intensifies, companies must innovate to stay ahead in the app industry,” said Otávio Tranchesi, Industry Lead - Finance, at AppsFlyer.Remarketing conversions — app spending driven by campaigns that aim to re-engage users that have already downloaded an organisation’s app — was also well pronounced for financial apps for which this metric grew a staggering 39%. Similarly, food delivery apps resonated well with UAE consumers, recording a 169% spike this Ramadan in NOI, while the eCommerce category also showed respectable 27% increases.Capitalizing on Ramadan Effect by Embracing Customer Retention StrategiesAzari was quick to emphasise the need for UAE brands that have benefitted from the Ramadan Effect to now work diligently to consolidate their gains. Just this year, AppsFlyer showed that UAE consumers are easily disenchanted by the mobile applications offered by brands, with the majority (56.44%) of Android apps being uninstalled within just a month of being downloaded.“Companies must solidify their gains by retaining the hard-won customers through continuous engagement efforts. This will mean delivering outstanding customer experiences to reinforce the current user base and extending marketing and engagement strategies across email, SMS, and push notifications. Personalising experiences will also be key to enhancing engagement, fostering loyalty, and generating increased value for customers,” said Azari.

Dentsu MENA today announced that it has received its regional headquarters license from the Ministry of Investment and Ministry of Commerce in theKingdom, reinforcing its commitment toward Vision 2030, driving the transformation program, and supporting ambitious local talentAs one of the region’s largest media and advertising networks, dentsu already supports many of the government’s vision realisation programs, government ministries and portfolio of investment companies to bring the Saudi Vision 2030 to life for global audiences through a suite of integrated marketing solutions from media to creative and customer experience management. André Andrade, CEO of dentsu EMEA, said: “Opening a regional headquarters in Saudi Arabia is a strategic decision that demonstrates dentsu’s commitment to the Kingdom, our support of its transformation and confidence in its economic future. As we accelerate toward 2030 and beyond, we are fully committed to working with and supporting our stakeholders with the next phase of their transformation agendas.” Tarek Daouk, CEO of dentsu MENA, added: “I am delighted that dentsu MENA has inaugurated its new regional headquarters in Riyadh, and that we are the first of the major advertising holding companies to do so. We want to set the standard and help to build the regional headquarters ecosystem for the media and advertising industry. After more than fifteen years operating in the Kingdom, this is a natural step in our evolution where we aim to continue building longstanding, trusted and mutually beneficialrelationships with our clients, partners and people in Saudi Arabia.” With a rapidly expanding workforce of employees in Saudi Arabia, dentsu aims to become a significant contributor to talent development in the Kingdom. Fostering partnerships with the likes of Prince Sultan University, dentsu will expand its staff numbers over the next three years by recruiting Saudi graduates, with a particular focus on female talent, with the deployment of early careers recruitment programs, internshipand learning and development curriculums designed to accelerate gender diversity in leadership roles. Dentsu has also opened a new flagship office in Riyadh at Business Gate, from which it will service a growing portfolio of local and multinational clients in the Kingdom, building on its existing presence in Riyadh and additional office in Jeddah.

DHL has unveiled a revolutionary campaign in partnership with Horizon FCB Dubai, demonstrating the seemingly impossible feat of sending parcels back in time. This industry-first initiative showcases DHL's unparalleled speed, reliability, and innovative prowess.The campaign centers around a heartwarming story featuring a grandfather in Tokyo sending his granddaughter's birthday gift on January 26th, only for it to miraculously arrive in Los Angeles on January 25th – her actual birthday. Leveraging DHL's expertise and the International Date Line, the parcel transcends time, delivering joy and surprise in a way previously thought unimaginable.<iframe width="560" height="315" src="https://www.youtube.com/embed/RmIKgRsgBdY?si=NlCtcazNgNjVkDKO" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai, emphasized the monumental effort behind the campaign, involving meticulous coordination across continents and the synchronization of production crews to ensure flawless execution.Colin Smith, Creative Director at Horizon FCB Dubai, highlighted how the narrative of a birthday gift underscores DHL's reliability and speed, showcasing its ability to positively impact daily life.Reham Mufleh, Managing Director at Horizon FCB Dubai, praised the campaign's demonstration of DHL's commitment to innovation, emphasizing the power of transcending time to deliver emotions.With the tagline "Delivered yesterday," DHL reinforces its position as a leader in innovation and customer service, showcasing how the impossible becomes possible with its expansive network and dedication to exceeding expectations.This campaign not only builds brand love but also leaves a lasting impression, reminding audiences that with DHL, yesterday's dreams can become today's reality.

Memac Ogilvy announced today that it has been selected by Majid Al Futtaim Shopping Malls, as its new strategic and creative agency of record in the GCC. As Majid Al Futtaim’s strategic partner, Memac Ogilvy will ideate and develop creative campaigns and content across all media and manage the retail giant’s social media engagements across malls in their respective markets, specifically UAE, Bahrain and Oman.The agency will be responsible for driving improved online engagement and conversion on social media, ensuring a wholistic approach to their creative campaigns across the portfolio of 24 outlets, including City Centre malls and the flagship luxury destination, Mall of the Emirates in Dubai. Memac Ogilvy was awarded the business after an extended and competitive pitch process.Hadi Ballout, Managing Director, Advertising – UAE, Memac Ogilvy, said: “Coming out of a long-standing business relationship, the Majid Al Futtaim team is looking forward to a fresh start with a new agency, as we further build brand equity through a seamless alignment of all marketing communication collateral.“During the pitch process, our client was particularly impressed with our strategic and creative approach to City Centre's new brand campaign, which aims to roll out later this year, as well as with the agency’s impressive social media and channel management credentials.” Ghassan Maraqa, CEO MENA, Memac Ogilvy, added: “Majid Al Futtaim is an iconic UAE brand, that in just under 30 years has become the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia. “We are honored to partner with their shopping malls division, as they continue to innovate and expand, and look forward to an active relationship, where our dynamic and agile approach will create campaigns to drive revenue and overall business growth.”

Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in the Kingdom of Bahrain, has introduced this year’s Eid campaign, “Sweeten your Eid with great deals.” Between April 3 and 16, the brand will be offering discounts of up to 68 per cent, making Eid Al Fitr more affordable for customers by providing them with diverse offers available in-store and on the Carrefour app.The two-week-long mega sale will witness promotions across a variety of categories ranging from locally sourced fruits and vegetables, festive desserts, dates, and nuts, to toys, kitchenware, and appliances.Laurent Hausknecht, Regional Director of Gulf at Majid Al Futtaim Retail, commented: “Eid is a joyous occasion for communities across the Kingdom of Bahrain, and at Majid Al Futtaim, we are dedicated to making it even more special for our customers. Carrefour is proud to offer unbeatable value on a range of products, ensuring our customers can enjoy their favourite items at affordable prices. From exclusive discounts to special promotions, we are committed to providing added convenience and accessibility, making every shopping experience during Eid a memorable one. At Majid Al Futtaim, we believe in creating great moments for everyone, everyday, and our Eid offers at Carrefour are a testament to that commitment.”Customers can also win 10 BD gift vouchers through an in-store competition and 30 BD MyCLUB points via an Instagram competition. On the Carrefour app, customers will be provided with a special promo code for discounts on their purchases. Additionally, there will be weekly discounts of 10 per cent on various categories for MyCLUB members, along with instant discounts on leaflet items.

In the spirit of connection that defines Eid celebrations, Audi Abu Dhabi and Al Ain is encouraging residents to prioritize quality time with friends and loved ones. The brand‘s commitment to ‘progress‘ that enriches human experiences is reflected in this year‘s "Disconnect to Reconnect" campaign, which sheds light on a growing concern in relation to the impact of technology on meaningful connections. The initiative responds to surprising results from a study commissioned by the dealership revealing that nearly three-quarters (72%) of UAE residents feel that their mobile phones deprive them of precious family moments.The survey also highlighted a generational divide. A significant portion (26%) of respondents aged 35 and above want to limit screen time to prioritize family interaction. Furthermore, 23% believe implementing phone-free zones during gatherings could positively impact their relationships."At Audi Abu Dhabi, we're committed to supporting the brand claim of ‘Vorsprung’ and believe that progress should have a purpose: to improve your life. That's why we're leading the way in a new era of automotive technology designed to enrich our lives,” said Claire Jackson, Marketing Manager of Audi Abu Dhabi. "Our 'Disconnect to Reconnect' campaign for Eid perfectly reflects this philosophy. It's a reminder to be present and connect with loved ones, especially during special occasions. Let's cultivate a healthier relationship with technology so it enhances, not replaces, the moments that truly matter.“The digital campaign encourages residents across the UAE to disconnect from digital distractions, be more mindful of their smartphone habits, and make lasting memories with family and friends during the Eid Celebrations.The survey, in collaboration with YouGov, gathered insights from more than 1,000 UAE residents aged 18 to 50.

ITHCA Group, a prominent investment firm, has made headlines with its recent strategic investment in Mubashir, a leading digital out-of-home (DOOH) advertising network headquartered in Oman. This significant investment signifies a pivotal moment for Mubashir, injecting essential resources to propel its expansion and technological advancements while equipping its clientele with comprehensive advertising solutions.Mubashir's pioneering platform, which spans a network of strategically positioned digital screens across Oman, has been at the forefront of revolutionizing advertising in the region. Through cutting-edge technology and a deep understanding of consumer behavior, Mubashir delivers targeted campaigns that yield tangible results for advertisers while engaging audiences with dynamic infotainment content.Ameer Al-Alawi, Group Director of Investments at ITHCA Group, emphasized the transformative nature of Advertising Technology (AdTech), noting how innovative companies in this domain leverage data analytics, automation, and AI to precisely target consumers in the physical world. Expressing excitement about the investment in Mubashir, Al-Alawi affirmed the firm's support for Mubashir's pioneering journey to establish itself as a global leader in the industry.Raif Al-Harthy, Chief Growth Officer of Mubashir, hailed the partnership with ITHCA Group, recognizing the investor's profound understanding of the region's growth potential. Al-Harthy emphasized that the investment not only validates Mubashir's vision but also accelerates its expansion, facilitates investments in cutting-edge technologies, and enhances its offerings to clients.The collaboration between ITHCA Group and Mubashir underscores the growing significance of DOOH advertising in Oman and beyond, as well as the pivotal role of strategic investments in fostering innovation and market growth within the advertising technology sector. With this infusion of resources and expertise, Mubashir is poised to solidify its position as a dynamic force in the global advertising landscape.

Campaign by Jung von Matt proves the vehicle is just as good as a human driver, or even better. After excelling in thousands of technical trials, Hyundai's IONIQ5 robotaxi has achieved a new milestone: it became the first autonomous vehicle to take and pass a standard driving license test in Nevada. As shown in a surprising and delightful film by agency Jung von Matt, the car was put through its paces in Las Vegas by a real-life driving examiner, undergoing a road test around the famous Las Vegas Strip and some suburban areas of the city. The results? IONIQ5 robotaxi aced the test with a perfect score.The storyline of the film, directed by Park Pictures’ Daniel Mercadante, features a visually impaired former Paralympian, Pearl Outlaw, together with her mother Ruth.Their personal story emotively illustrates how Hyundai’s autonomous driving technology will be able to help Pearl in future with her daily transportation challenges. The goal of the campaign is to change perceptions of autonomous driving technology, which currently suffers from a lack of trust in comparison with human drivers, and to show how it can benefit people’s daily lives enormously. With the story of Pearl, it underlines how Hyundai is committed to designing driving solutions that enhance the quality of life for individuals unable to drive independently, aiming to empower them with greater autonomy and mobility. “As a company that pursues freedom of mobility, we at Hyundai aim to exhibit the safety and trustworthiness of the IONIQ 5 robotaxi through this very campaign,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “We will continue our efforts to communicate about our AI-based autonomous driving technology, which is set to provide positive changes in the everyday lives of our customers.” In the film, the Hyundai IONIQ5 robotaxi navigates its way through an official driving evaluation, autonomously performing maneuvers under the watchful scrutiny of Kandice Jones, a certified driving examiner with the Nevada Department of Motor Vehicles (DMV) who, in her career as an examiner, failed in her career as examiner almost 90% of the students.Starting on grade, Shifting, keeping in lane, left turn, right turn, overtaking, speed control, reaction time, Focus and attention, emergency brake, parallel parking - these are few of the test the driverless vehicle had to face.To Kandice's surprise, the vehicle not only meets but exceeds expectations, achieving a flawless score, and the vehicle is issued with its own personal Nevada’s drivers licence. This achievement underscores the robotaxi's reliability and safety, opening a new era of trust and technological reliance that could transform millions of lives. The film underines how advancement holds particular promise for individuals like Pearl and all those people that due to physical or mental limitations, might never have the chance to undergo a driving test. Invited to experience the IONIQ5 robotaxi firsthand after the examination, Pearl's journey symbolizes the potential for enhanced independence through innovation, offering a glimpse into a future where technology broadens horizons for everyone. Jung von Matt was awarded the project following a competitive pitch and worked on the campaign from creative concept development to production and post production, with three of its agencies – Jung von Matt Neckar, Jung von Matt Spree and Jung von Matt Sports – collaborated seamlessly, contributing to every phase of the campaign, from conceptualization and execution to the final production. "Autonomous driving technology would be a game changer for a large part of the population. And whilst there are great achievements being made in the development of the technology there are major trust issues in the general public. We hope this project will spark a conversation around who would benefit from driverless cars and what it would take to get someone stepping into a car with no one behind the steering wheel."adds Jung von Matt CCO Daniel SchäferThe film will be running online and on the Hyundai Worldwide social media channels.

In a settlement resolving a privacy lawsuit, Google will destroy billions of data records collected during alleged private browsing sessions.According to a Reuters report, the terms of the settlement were submitted on Monday in the federal court in Oakland, California and await approval from US District Judge Yvonne Gonzalez Rogers.Lawyers representing the plaintiffs estimate the settlement's worth to be between $5 billion and $7.8 billion. Google will not pay damages, but individuals retain the right to sue the company for damages.The class action lawsuit, initiated in 2020, encompasses millions of Google users who engaged in private browsing since June 1, 2016. The allegation is that Google's analytics, cookies, and applications enabled the Alphabet unit to inappropriately monitor individuals who activated Google's Chrome browser's "Incognito" mode or other browsers' "private" browsing modes.This alleged behaviour transformed Google into an "unregulated repository of information," allowing the company to glean insights into users' social circles, preferences, hobbies, shopping patterns, and even their most private and potentially embarrassing online searches.As part of the settlement, Google will revise disclosures regarding its data collection practices in "private" browsing, a process it has already initiated. Additionally, it will enable Incognito users to block third-party cookies for a period of five years.According to the plaintiffs' attorneys, this settlement will result in Google collecting less data from users' private browsing sessions and consequently earning less revenue from data monetization.Google spokesman Jose Castaneda expressed satisfaction with the settlement, asserting that the company had always viewed the lawsuit as lacking merit.David Boies, an attorney representing the plaintiffs, hailed the settlement as "a significant stride toward demanding transparency and accountability from dominant technology corporations."A preliminary agreement was reached in December, forestalling a scheduled trial on February 5, 2024. The terms of the settlement were not disclosed at that time. The plaintiffs' legal team intends to subsequently pursue unspecified legal fees from Google.

Global skincare brand Nivea has partnered up with Amazon in Saudi Arabia to launch a campaign that seeks to inspire a skin celebration movement across the Kingdom. Saudi Arabia is undergoing an unprecedented awakening that has captured the world's attention. The focus is on its remarkable progress as well as its cultural wealth. NIVEA saw this as a great opportunity to celebrate the country's rich diversity in a way that would resonate both nationally and internationally. To do so, NIVEA partnered with Amazon, marking the retail giant's first-ever brand partnership in the Kingdom, harnessing its distribution power to deliver a skin-positivity message to thousands of Saudi homes. This historic collaboration resulted in a design that used data and skin analysis to accurately represent the diverse skin tones of Saudi Arabia. The design was then applied to 530,000 Amazon boxes, along with an open-ended message printed on the box: ‘MY SKIN IS MY_______’ that invites recipients to complete the sentence by reflecting on the significance of their skin. The campaign, titled "Unboxing Skin” did something never done before: transform the iconic Amazon box into a medium for self-expression and a symbol of collective beauty, making each parcel an invitation to take part in a skin positivity conversation. The campaign is rolling out far and wide in the Kingdom while supplies last. However, it’s not restricted to Amazon buyers; anyone can take part in the skin celebration either by sharing their limited edition boxes or just a message of appreciation for their skin on social media. To complete the experience, each box includes a scannable code offering discounts on NIVEA products, to celebrate our skin in the best way possible: by taking care of it. The campaign originated in the offices of the international advertising agency Publicis One Touch, Dubai. This historic partnership presented an opportunity to go beyond traditional advertising and leverage both brands' power for good. "We take immense pride in 'Unboxing Skin'. We believe it will positively impact Saudi society by celebrating the beauty and diversity of its skin, underlining how such diversity makes the Kingdom great." said Rodrigo Rodrigues, Executive Creative Director at Publicis One Touch Dubai. "By using Amazon as a platform, we've managed to create a meaningful campaign that turns the box into an innovative medium to influence a positive movement." While a significant increase in sales for NIVEA on Amazon is already taking place, the main objective of this campaign is to positively impact each person, giving them the opportunity to reflect on the importance of their skin, appreciate it, and ultimately take care of it.

With Eid celebrations on the horizon, Yango Maps, a navigation app made with Dubai in mind, conducted a survey to see how the Holy Month changes navigation habits in the city. The goal of the survey was to keep in touch with user needs in a constantly evolving environment and propose useful features relevant for this time of the year.The survey found that 52% of residents travel more during Ramadan than at any other time of the year. For many, this is a period for spending time and connecting with loved ones. And when it comes to selecting the mode of transport for their movement around the city, the majority opt for driving, while one in three users prefer public transport or taxis. Half of the residents noted that at this time of active travel, the most important considerations before setting off are safety, travel time, and the availability of air-conditioned spaces along the route. Responding to the users' needs, the app recently added new route options called "comfortable routes." When temperatures rise, the app displays additional directions that go through covered areas and air-conditioned bus stops. Additionally, during the month of Ramadan, over 70% of residents spend more time with family, exploring new places, and almost a half of residents (48%) tend to eat outside their home more often than at other times of the year. Taking this into account, Yango Maps offers a special Ramadan guide with a wealth of restaurants and cafes for a memorable Iftar menu: from traditional cuisine to inventive international dishes.Findings also confirmed that shopping continues to be a key activity for many in Dubai during Ramadan, with 61% of people agreeing that they tend to shop more often. The majority of shoppers do so offline, and three in five strive to discover new brands and find the best deals. The most popular shopping centers Yango Maps users visit are the Dubai Mall, the Mall of the Emirates, and the Dubai Marina Mall. To ensure a more convenient experience for users, Yango Maps plans routes straight to parking zones near such popular destinations.

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has unveiled a humanitarian campaign ‘From City Centre to Gaza’ with a host of initiatives aimed at giving back and supporting distressed communities in Gaza this Ramadan and Eid.Taking place at various City Centre malls across the UAE in coordination with several leading NGOs and charitable organizations in the country, the campaign stems from Majid Al Futtaim’s commitment to providing continued support to communities in Gaza through humanitarian initiatives. The activities under the ‘From City Centre to Gaza’ campaign include:Kaak El Eid Charity Sale: Visitors of City Centre Mirdif can bite into delicious Kaak El Eid cookies (traditional biscuits baked during Eid) served by the iconic Palestinian restaurant Mama’esh. All proceeds from the sale will be donated to provide pediatric medical assistance to children with physical disabilities from Gaza through the Al Jalila Foundation.When: April 5 Time: 7:00pm to 12:00amWhere: City Centre MirdifTarahum - for Gaza: A brilliant evening bazaar laden with products related to Palestine awaits visitors at this special initiative supporting the UAE relief campaign, Tarahum - for Gaza. All proceeds from the sale of the items will be donated to Emirates Red Crescent to provide emergency food assistance to people in Gaza.When: April 6Time: 7:00pm to 12:00amWhere: The Plaza at City Centre Al ZahiaMedia Contact:Sarah Alsalemsarah@gambit.ae

In a surprising shift, Tesla, the electric vehicle giant known for its unconventional marketing strategies, has recently delved into TV advertising. This move marks a departure from its long-standing practice of relying solely on social media and word-of-mouth to promote its products.For years, the debate over whether Tesla should embrace traditional advertising has raged on. Advocates argue that with the company's growing production capacity and expanding market reach, conventional advertising could further fuel its growth. However, skeptics contend that Tesla's strong online presence renders traditional advertising unnecessary.Elon Musk's recent concession to trial advertising, particularly targeting online platforms like YouTube, seemed to align with the company's digital-first approach. Yet, the sudden surge in Tesla ads on YouTube has left some questioning the effectiveness of this strategy.Critics argue that bombarding existing customers with ads may yield diminishing returns and could be perceived as wasteful spending. Instead, they propose that Tesla should focus on reaching new markets, particularly those less tech-savvy demographics who still rely on traditional media like television.As Tesla transitions from being a niche product for early adopters to a mainstream choice for the masses, the need for broader market exposure becomes increasingly evident. Proponents of TV advertising argue that it could normalize the brand and instill confidence in potential buyers who may still perceive Tesla as unconventional.With Tesla's growing presence on the roads and its products becoming more familiar sights, the timing for TV advertising seems ripe. As the company navigates this new frontier, the effectiveness of its advertising efforts will undoubtedly be closely scrutinized.In an ever-evolving landscape where innovation meets tradition, Tesla's foray into TV advertising underscores its willingness to adapt and evolve. Whether this bold move will pay off remains to be seen, but one thing is clear: Tesla is not afraid to challenge the status quo in its quest for automotive dominance.

International ride-hailing service Yango, part of global technology company Yango, has rolled out a new feature within its driver app designed to help drivers adhere to their prayer schedules throughout the year, while also distributing Iftar boxes to them to break their fast-during Ramadan. The feature is now available to all partners’ drivers in the UAE, Morocco, and a few more countries, highlighting Yango's commitment to transform global technologies into everyday services tailored for local communities. Launching during the holy month of Ramadan, the new mode allows drivers to seamlessly integrate their daily schedule with their religious duties. Yango leverages cutting-edge technology, informed by extensive research on verified open resources, alongside bespoke algorithms fine-tuned through engagement with local communities across several countries to ensure precision. Innovative mapping and smart routing technologies enable drivers to identify and navigate to the nearest mosque with ease directly within the app, even in an unfamiliar location.  By activating this feature in the app settings, drivers receive a 15-minute reminder before each prayer time and automatic muting of any app notifications at the start of prayer times. The ability to pause order notifications ensures that they don’t miss any potential rides, which are then assigned to other nearby drivers. The feature also points to the direction of the Qibla and displays the prayer schedule for the upcoming two days. Drivers have the flexibility to set the prayer time calculation according to their preferred Islamic convention. Islam Abdul Karim, General Manager, Yango GCC, stated: "The introduction of the new mode for drivers, permanent beyond the Ramadan period, is a step forward in our ongoing effort to create a more inclusive and supportive environment for partners’ drivers. It enriches their work-life balance, blending advanced technology with local customs and practices. We are keen to not only enhance their daily experience but also set standards for cultural consideration within the tech industry." The ride-hailing service will continue to gather feedback to refine and improve its functionality. With the new mode feature, Yango aims to support the spiritual needs of its partners’ drivers by integrating world-leading technology with local traditions. The feature will soon be available for partner couriers as well. As a token of appreciation for the dedication and hard work of partners and their drivers during Ramadan, Yango ride-hailing service has set up a dedicated zone near its centre to distribute special Iftar boxes. This initiative ensures drivers on the road can break their fast, underscoring the company's support for the community during the holy month. The company’s commitment to innovation is reflected in its diverse range of services, including Yango Maps, Yango ride-hailing service, Yango Play, Yango Tech, the advanced Arabic human-like AI voice assistant Yasmina, and many more, all of which are designed to enhance the everyday lives of local communities.  

Disney has introduced a new logo for Disney Plus, which was noticed by subscribers even before the official announcement. The updated logo features a teal-ish glowing green color called "Aurora," named after the aurora borealis and Sleeping Beauty. This change replaces the original Disney blue color.The new logo combines the iconic Disney blue with Hulu green, symbolizing the merger of the two entities. The deep blue color had been part of Disney Plus’ identity since its inception in 2019, marking its five years of existence prior to this rebranding.Additionally, Disney announced today that "Hulu on Disney+" is now supported for all Disney Bundle subscribers in the United States. This means that Hulu content is now accessible through the Disney+ app.

PRCA MENA, the Public Relations and Communications Association in the Middle East and North Africa, has announced that Gambit Communications’ Alexandra Richards and Sara Al Dehni have won the MENA Young Lions Competition 2024 for their #LendTheirVoice campaign. The star duo will go on to represent the MENA at the Cannes Lions International Festival of Creativity.Responding to a brief set by Shamsaha, Alexandra and Sara beat a field of 16 teams. Each team had 24 hours to create a campaign that would help Shamsaha to target audiences from expanded regions, especially focusing on support to victims of GBV in Palestine and Sudan.Sylvia Marcus, the Partnerships and Business Development Manager at Shamsaha, commented: “At Shamsaha, we believe in the power of collaboration and innovation to drive positive change. Partnering with the PRCA MENA Young Lions Competition allows us to amplify our message of women's empowerment and protection throughout the Middle East, inspiring a new generation of advocates and change-makers.”PRCA’s Head of EMEA, Monika Fourneaux MPRCA said: “Each competing team has demonstrated exceptional skill and creativity. The breadth of innovative campaigns highlights the incredible diversity of young talent in our region. Congratulations to Alexandra and Sara for their outstanding achievement, and we extend our best wishes to them for success in Cannes. Thank you to all participants for your contributions, and we look forward to seeing you again next year.”

First Abu Dhabi Bank (FAB)’s Ramadan Aftir campaign has distributed more than 30,000 meals to families across the UAE in the first 17 days of the Holy Month, marking the bank’s most successful charitable Iftar meals drive to date.The Aftir campaign, which sees FAB staff, families and friends partnering with established charities nationwide, is one of four FAB Ramadan CSR initiatives. For 90 minutes every evening during Ramadan, volunteers in every emirate package and distribute between 200 to 300 meals to families registered with charities including the Zayed Charitable and Humanitarian Foundation in Abu Dhabi; Beit Al Khair Society in Dubai, Ras Al Khaimah, and Fujairah; Aletihad Charity Foundation in Ajman; Sharjah Charity International in Sharjah; and the U.A.Q. Charity Association in Umm Al Quwain.With Aftir expanding to include all seven emirates this year, organisers expect to prepare and distribute 54,000 meals before Eid Al Fitr. Community leaders and influencers including ‘Green Sheikh’ HH Abdul Aziz Al Nuaimi, award-winning athletes from the UAE Jiu Jitsu Federation, and Emirati actor Habib Ghuloom have joined in FAB’s Aftir drive alongside FAB leadership. Members of the public are also welcome to join the Aftir campaign via www.aftir.ae. FAB is also continuing its ‘Cycle for a Cause’ initiative that enables FAB partners and members of the public to turn their mileage into monetary donations towards Emirates Red Crescent. Individuals can register via www.cycle-for-a-cause.com to record their distances; weekly community rides can also be joined at Hudairyat in Abu Dhabi every Tuesday at 9.30pm and at the Meydan cycling track in Dubai on Thursdays at 9.30pm. More than 100 riders have contributed over 16,500 km so far this Ramadan.FAB will also organise organising several activities for orphans during Eid Al Fitr, including Eidaya gift distribution, shopping excursions, and a special fun day at IMG Worlds of Adventure.Other FAB Ramadan activities include the return of its ‘Minutes of Giving’ event for a second year, which saw 186 FAB employees pack 1,000 food boxes at the bank’s head office in Abu Dhabi at the start of the Holy Month.Marwa Al Rahma, FAB Head of Corporate Social Responsibility, said: “The Holy Month of Ramadan is a special time, when we should all feel encouraged to share our blessings. At FAB, our Ramadan initiatives reflect our belief in partnership and collaboration, creating spaces and programmes for people to come together and make a positive contribution.”In 2023, more than 6,750 FAB volunteers dedicated over 18,185 hours across Ramadan and Eid, distributing 46,000 meals.

Dubai Shopping Malls Group (DSMG) today announced the return of its ‘Shop. Scan & Win’ Eidiya campaign, in time to celebrate the joyous occasion of Eid. From April 1 to 2nd Day of Eid Al Fitr, shoppers can immerse themselves in an unparalleled shopping experience at any participating mall, with the chance to win remarkable cash prizes totalling up to AED 200,000.Participating in the campaign is effortless – shoppers simply need to shop to their heart's content and scan the QR code available in-store. Each scan automatically enters them into the raffle for an opportunity to win the grand prize.The excitement will peak on the final three days of Eid when a total of 22 fortunate winners will be announced, each walking away with fabulous cash rewards.Commenting on the Eidiya campaign, Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, stated: “Eid is a time of celebration and generosity, and we are thrilled to enhance the festive experience for our valued shoppers through our Eidiya campaign. With the opportunity to win up to AED 200,000 in cash, we aim to add an extra layer of excitement to the Eid celebrations and reward our loyal customers for their continued support.”The Eidiya campaign underscores DSMG's dedication to providing innovative and rewarding experiences for shoppers across Dubai's vibrant retail landscape. Through collaboration with leading malls and brands, DSMG remains committed to spearheading initiatives that elevate the shopping experience while fostering a sense of community and engagement.Malls participating in the campaign include renowned destinations such as Al Ghurair Centre, Al Khail Gate Community Centre, Al Quoz Mall, Arabian Center, Bay Avenue, Central Mall,Century Mall, Crown Mall, Dubai Festival Plaza, Jebel Ali Mall, Mudon Community Centre,Marhaba Mall, Serena MarketPlace, Shorooq Community Center, Silicon Central, Town Mall, Times Square Center and Villanova MarketPlace.

PhonePe App users traveling to the UAE can now make payments using UPI at Mashreq's NEOPAY terminals, available across a wide array of retail stores, dining outlets, as well as tourist and leisure attractions. They simply need to scan the QR code for seamless and rapid payments. These transactions are facilitated by the Unified Payments Interface (UPI). The account debit will occur in INR, showing the currency exchange rate.Additionally, NRIs with UAE mobile numbers can also download the PhonePe App and link their existing NRE and NRO accounts to facilitate payments. This aims to enhance the ease and convenience of transactions for the Indian diaspora in the UAE.This collaboration is facilitated through Mashreq’s partnership with NPCI International Payments Limited (NIPL). Through this partnership, Mashreq has enabled NEOPAY terminals to accept UPI apps as a payment instrument, thus allowing Indian travelers to conveniently use UPI for transactions.This strategic alliance combines PhonePe’s cutting-edge technology with Mashreq’s commitment to incorporate best-in-class tech and innovation in their operations. It will play a vital role in providing a superlative customer experience at NEOPAY terminals. Speaking on the partnership Ritesh Pai, CEO International Payments, PhonePe said, “We are thrilled to announce our partnership with Mashreq. UAE is a very popular destination, with millions of Indian visitors every year. With this partnership, customers can now conveniently transact through UPI, a payment method they are familiar with. Enabling digital payments not only reflects PhonePe's commitment to convenience but also embraces the evolving needs of today's travelers. This collaboration opens doors to seamless transactions, ensuring a smoother and more enjoyable journey for visitors.”Vibhor Mundhada, CEO of NEOPAY at Mashreq added, “We are delighted to collaborate with PhonePe to offer yet another new payment solution for Indian tourists and visitors in the UAE, helping further cement the already strong financial relations between the two countries. This latest launch underscores our commitment to incorporating innovation and technology into our operations, and to providing the solutions and experiences our customers want and need.”Anubhav Sharma, Deputy Chief - Partnership Business Development & Marketing, NIPL said, “We aim to actively collaborate with financial institutions around the world, fostering partnerships to deliver convenient and secure cross-border payment solutions for consumers. This partnership encourages fintech collaboration and unifies the ecosystem to streamline payment processes for Indian travelers to UAE.”In addition to facilitating travel and local transactions, PhonePe will also introduce inward remittance services once the corridor for inward remittances is enabled. This will simplify the process of transferring money by leveraging the UPI infrastructure, thereby eliminating the need for details such as bank account numbers and IFSC codes.

Digital asset exchange Fasset’s app is now officially available to users in the UAE. The app offers access to broker-dealer services for both early investors and experienced real-world asset investors seeking to diversify their investment portfolio with digital assets.Fasset’s platform allows secure and seamless transactions involving digital and tokenized real-world assets[1] from any location and in the user’s preferred currency. Users can buy and invest in digital and tokenized real-world assets, take part in spot exchange transactions, and transfer funds, all in a blockchain environment. Among available investment options are cryptocurrencies, stablecoins, as well as bundles. Potential investors can test the app and their investment skills in the safe learning environment of a digital playground - Fasset Play.The app goes live after the company became one of the first to be granted a VASP Licence by the Virtual Asset Regulatory Authority (VARA) in Dubai, UAE in November 2023. Completion of VARA’s rigorous multi-stage approval process authorizes the company to provide virtual asset services to both retail and institutional investors in a regulatory-compliant manner.Fasset CEO Mohammad Raafi Hossain comments: “UAE is experiencing a surge in digital asset investment as the government promotes innovation and entrepreneurship in the country. We are happy to extend our secure and transparent platform to customers in the UAE. Our goal is to empower people to have universal access to financial services, so they have more opportunities to build and manage their wealth.”UAE becomes the second country of operations following a successful launch in Indonesia in 2023, where the app gathered over one million customers on waitlist within the first week. By partnering with Indosat Ooredoo Hutchison, Fasset launched the world’s first embedded digital asset exchange in a telco app - available to over 100M users in Indonesia. The company has also partnered with Mastercard to offer a crypto card to users in the region.Fasset has accumulated a large digital assets licensing portfolio in emerging markets, connecting places like the UAE, Indonesia, Malaysia, Bangladesh, Pakistan and Türkiye. The VASP license by VARA grants Fasset permission to conduct virtual asset brokerage services out of Dubai for customers globally. The company plans to further expand its operations in the region and beyond in the near future.

IKEA Al-Futtaim has embarked on an inventive campaign tailored to the growing demographic of pet owners in the UAE. This is in alignment with its commitment to enriching everyday life for its customers. Recognizing the profound role pets play in households across the region, the renowned furniture brand unveils a strategic initiative aimed at addressing the unique challenges and joys associated with pet ownership.Recent insights from the Pet World Arabia exhibition in Dubai underscore the burgeoning pet care sector in the UAE, which now boasts a staggering valuation of $300 million. With approximately 1.5 million devoted pet "parents" calling the country home, the influence of pets on domestic life has become indisputable.In response to this evolving landscape, IKEA Al-Futtaim introduces a pioneering campaign entitled "Don’t worry, you can afford it," designed to resonate with pet owners navigating the occasional mishaps that accompany pet ownership. Leveraging its global strategy, the campaign reassures consumers that replacing damaged items is both accessible and affordable, seamlessly aligning with IKEA's ethos of practicality and affordability.Featuring a series of endearing scenarios portraying everyday products inadvertently damaged by beloved pets, the campaign captures the essence of pet ownership while showcasing IKEA's diverse range of household offerings. From overturned plant pots to spilled mugs, the campaign humorously acknowledges the realities of living with pets while emphasizing the ease of finding affordable replacements.Carla Klumpenaar, GM Marketing, Communication & Interior Design, highlighted:"For the past few years we have noticed a growth of pets in households in the region and we wanted to introduce this topic through this campaign for the first time. Over the next few days, we will also launch a collection of household products for pets". The campaign, created by the creative boutique INGO Hamburg, will be published in different media throughout the region, highlighting out-of-home, print editions, different screen formats and the brand’s social channels. INGO’s Global CCO Tobias Ahrens said: "We are excited about this campaign, which, on one hand, brings the unskippable cuteness of pets, and on the other hand, challenges marketing conventions by showing the products damaged. An honest story that refreshes the usual IKEA price communication style.”As IKEA Al-Futtaim pioneers a new frontier in marketing communication, the campaign serves as a testament to the brand's unwavering dedication to meeting the evolving needs of its diverse customer base, reaffirming its status as a trailblazer in the realm of home furnishings and lifestyle solutions.

Radio Bahrain, the Island’s first English radio station, recently won another prestigious international award, taking Gold (Distinction) at the 2024 Rebrand 100 Global Awards in New York. This accolade celebrates Radio Bahrain's remarkable brand transformation created in partnership with leading strategic branding consultancy Unisono. The award builds on the three Gold and Bronze awards Radio Bahrain’s new brand has already won at Transform Awards MEA 2023.Rebrand 100 Global Awards are the world’s most respected awards in the field of rebranding, with participation by leading global branding agencies. Rebrand 100 recognised Radio Bahrain’s brand excellence in a highly competitive contest of some of the best rebrands from around the world. Rebrand 100 runs every two years and only selects the top 100 rebrands worldwide. Khalid Mohammed Mattar, Chairman of the Board of Directors of Radio Bahrain Company, said: “Any restructuring of a business requires change at the grass roots level. This achievement honours Radio Bahrain’s new strategy, its innovative visual and literal identity and helps us communicate the station’s new strategic direction. Given the high profile of Radio Bahrain both locally and across the GCC, we needed an expert partner we could trust. With dozens of international awards to date, Unisono was the right choice and the collaboration proved very fruitful – this award is very significant and puts us on the map globally. The work has not only helped us create the right perception with our audiences and partners, it’s empowering our new business strategy.”Liam Farrell, Unisono Creative Director, also commented on the occasion, saying: “We love music and we love clients who love music. Our collaboration with Radio Bahrain was a match made in heaven and we are delighted with all the resulting awards, especially Rebrand 100, it’s a truly global accolade for our work together.”In a close collaboration, Radio Bahrain and Unisono devised a strategic framework aimed at fostering an inspirational brand expression. Central to this transformation was the rise of the brand ethos: Radio Bahrain is about the ‘love of the music’, encapsulating the station's commitment to wrapping music with personality and creating joyful connections with its audience. Embracing the uniqueness of its on-air personalities, Radio Bahrain positioned itself as akin to listening to the hits with a quirky, chatty friend — a distinct proposition for the digital age. A playful, musical, and energetic tone of voice permeates every aspect of Radio Bahrain's activity, culminating in the slogan ‘We Play The Hits’.Radio Bahrain broadcasts 24 hours a day, providing audiences of all ages and backgrounds an eclectic mix of the latest music, local and global news, and entertainment that reaches an audience of 6.5 million listeners.

As part of Orange Jordan’s Ramadan campaign, new customers will benefit from special offers on jood prepaid lines represented in discounts on the subscription fees, in addition to doubling the internet bundles on jood net lines.jood Orange application was mainly developed to provide users with the best digital experience through providing them with a wide range of digital services compiled under one umbrella allowing customers to enjoy flexibility and smoothness.The application falls under Orange Jordan’s tireless efforts to put its advanced technologies at the disposal of its customers and enhance its role as a Responsible Digital Leader while prioritizing its customers’ expectations and needs.The Ramadan promotions on jood prepaid lines will allow customers to subscribe to jood 7, 8, or 10 lines for JD 5 including tax. Those who want to subscribe to jood 13 line – 5G will enjoy a 50% discount on the monthly subscription for 3 months, so the price will be JD 6.5 instead of JD 13 (excluding tax).Customers will have an entertaining experience for the first time and exclusively through jood application where they can play to test their knowledge, collecting Tokens points for a chance to win an iPhone 15 and a number of special prizes.The offers include jood net lines as customers will get double the internet bundle to be 300 GB instead of 150 GB for 3 months for JD 10 in the first month (excluding tax).It is worth mentioning that Orange Jordan’s Ramadan campaign, which has become an annual tradition, includes offers and discounts on Internet lines, devices, and accessories available at Orange’s showrooms and the e-shop.

BBC Studios, the commercial arm of the BBC, and BBC News has announced the global launch of the all-new BBC.com and BBC app, transforming the way digital audiences read, watch, and find the BBC’s renowned journalism and storytelling outside of the UK. Available to users worldwide, the new website and app boast an updated design and navigation along with more of the trusted, impartial journalism that consumers rely on the BBC for across the world. The new BBC.com and BBC app also allow for a more premium and sustainable commercial offering with ad tech enhancements that unlock new opportunities for advertisers.The BBC app, which replaces the International BBC News app, brings together content from across the BBC, for the first time ever. The app mirrors the refreshed BBC.com experience, offering stories and videos across Business, Innovation, Culture, Travel, Earth and more, alongside News, Sport, and live coverage. The BBC app is available for download today in the App Store for Apple users and for Android devices via Google Play.Tara Maitra, Chief Commercial Officer, BBC Global Media & Streaming, BBC Studios, said: “We are excited to bring the new website and brand-new BBC app to audiences and partners around the globe, following a successful first introduction to consumers in North America,” said “These new digital products deliver an experience as premium as our news and storytelling and offers us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe.”Naja Nielsen, Digital Director for BBC News, said: “We know there is huge appetite for impartial BBC News journalism as we report – without an agenda – on the burning issues of our time. Thanks to our independent journalism, the BBC is the world’s most trusted international news media organisation, reaching more than 400 million people each week. As we expand and develop our global digital newsroom, I am thrilled our new global app and website will provide an excellent experience and much better showcase our world-beating journalism”.BBC.com, which re-launched in North America last December, and the BBC app allow users to engage with the BBC’s content in a more cohesive experience. Some of the changes to the website and app include:New Homepage: The new BBC.com homepage and home screen now include a mix of the biggest global news stories of the moment plus a selection of timely and relevant features, curated by BBC editors.New Look, Same Trusted News: Visitors looking to dig deeper into what’s happening around the globe can navigate to News to find articles, videos, and live coverage. Those looking for news from Africa, Asia, Australia, Europe, Latin America, and Middle East can find it in the World section under News.New Sections: BBC's arts and entertainment coverage in Culture, technology, health and science in Innovation, and sustainability and environment in Earth. Sport, Business and Travel continue to offer agenda-setting stories from around the world, as well as the thought-provoking features readers have come to love from the BBC.More BBC Videos: New Video section offers an extensive library of BBC videos and multimedia storytelling featuring content ranging from news and sport updates to captivating stories on climate, sustainability, science, health, entertainment, and history.More Live Coverage: New Live section makes it easier to find live news updates and live global sport coverage as they unfold.Up-to-the-Minute Breaking News Alerts: Audiences can sign up to receive the same breaking news notifications they always have.The BBC Direct to your Inbox: Discover our newsletters, including The News Briefing, US Election Unspun, Tech Decoded, Future Earth, The Essential List and the brand-new In HistoryThe new website and app, together, create a streamlined digital ecosystem that makes it easier than ever for audiences worldwide to discover a wider array of BBC content. The consistent, unified layout across web and app results not only in an improved user experience, but the unified, single product suite also allows for more opportunities and flexibility for advertising and sponsorship across both web and app.Advertising partners can now take advantage of more premium high impact ad units that live seamlessly alongside the BBC’s content, making for a more effective consumer journey. Marketers will also benefit from advanced targeting capabilities featuring more sophisticated audience intelligence, segmentation, and attribution that connects campaigns across web and app products, delivering enhanced measurable results for partners.These new digital platforms and features, coupled with research that shows advertising within news can drive business results, together bolster the opportunity for marketers to reach the coveted BBC.com audience of engaged and informed news consumers. In fact, according to the IAB1, advertising in news creates a halo effect, with consumers more likely to consider making a purchase after being exposed to a brand’s advertisement within their preferred news sources. Findings show that 90% of consumers have either a positive or neutral response to brands that advertise within news, while nearly half of consumers find brands that advertise in the news to be more customer-focused and engaging, more innovative, and relevant to them. The study from the IAB reinforces internal findings into the aggregated performance of advertising on BBC.com, which show an 80%+ average lift in likelihood to recommend and consideration across key categories.2BBC.com and the BBC app are the latest step in the company’s ongoing digital transformation, and is supported by its investment in North America, which includes an expanded newsroom that facilitates deeper analysis and local expertise of the regional stories affecting the world. Recently, the company also launched the BBC News FAST channel in the U.S. across leading services, more than doubling the channel’s reach in the region. Ranked as the most trusted news broadcaster in the world, the BBC is driven by its public service mission and editorial guidelines and standards for which the organization is known.The development and operation of BBC.com and the BBC app is driven by BBC Studios Global Media & Streaming division, which leverages the power of the BBC to reach and engage audiences worldwide. GM&S is responsible for the distribution and advertising of BBC News globally outside of the U.K. GM&S is a division of BBC Studios, the BBC Group’s commercial arm that helps to fund innovation, internationally recognized programming, and the organization’s public service mission.

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement. These insights are according to a new CTV insights report released today by Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital.Innovid has an unparalleled, unbiased view of the CTV universe. Every day, Innovid processes approximately 1.3 billion video impressions and collects more than 6 billion data points.In “The CTV Advertising Insights Report 2024: Your Data-Driven Source for CTV Performance Trends,” Innovid analyzed nearly 380 billion global video ad impressions served on its platform in 2023. The report provides a holistic view of video advertising and the ways in which marketers are adapting media, creative, and measurement strategies for streaming. Key findings reflect an industry speeding toward a 100% digital TV future, including: CTV growth continues to surge: CTV accounted for 53% of video impressions – up 12% compared to the year prior. Additionally, the average CTV campaign reach in 2023 more than doubled compared to two years prior. Frequency is rising, but it’s a double-edged sword: The average frequency delivered has increased by almost 80% – up from 4.08 to 7.40 – over the past two years. While it’s important for marketers to have their ads viewed multiple times for awareness, recall, and engagement, it’s also critical to find the right balance before hitting the point of oversaturation. Viewers spend time with advanced creatives: Audiences expect relevant, 1:1 content – even with ad experiences – and it shows with the amount of time they spend with advanced creatives. Interactive ads had an average of 92 additional seconds of time earned vs. standard pre-roll video. Dynamic ads, those personalized to the viewer, generated more than 38 seconds of additional time earned.    “Advertisers are realizing the true power behind the measurable, impactful, and innovative ad experiences that only CTV can provide,” said Dani Cushion, CMO, Innovid. “As TV rapidly shifts to a 100% digital future, the time is now for advertisers to optimize every aspect of their campaigns for streaming. The opportunities for reach, engagement, and ROI are unparalleled.” 

Talabat UAE, the region’s leading platform for everyday deliveries, announced its support of the Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honor mothers by establishing a AED 1 billion endowment fund to support the education of millions around the world.talabat enables its app users to donate starting from AED 10, AED 50, AED 100, AED 300 or AED 500 towards the campaign, supporting its efforts to empower underprivileged individuals by providing education and training to help improve their quality of life and stability.Donation to the Mothers’ Endowment campaign can be done by downloading the talabat app from Google Play store, Apple’s App Store or Huawei’s AppGallery, and typing “Mothers’ Endowment” in the search bar. Alternatively, those wishing to contribute can click the “Give Back” button on the app’s main page, then choose “Mothers’ Endowment”.Organized by the Mohammed bin Rashid Al Maktoum Global Initiatives and coinciding with the holy month of Ramadan, the campaign allows contributors to make donations in their mothers’ names to honor them, highlighting the role of mothers in supporting their children’s education. The campaign also establishes the values of honoring parents, kindness, compassion and solidarity, while solidifying the UAE’s humanitarian role.Simonida Subotic, Vice President and Managing Director, talabat UAE said: “We are proud to contribute to the success of this inspiring initiative dedicated to mothers. Our participation strengthens the ongoing partnership with Mohammed bin Rashid Al Maktoum Global Initiatives, now in its third year.”“Supporting the Mothers’ Endowment campaign reflects talabat’s commitment to social responsibility and advancing the UAE’s humanitarian initiatives,” she added.

Aramex, a leading global provider of comprehensive logistics and transportation solutions, has launched a special video campaign for Ramadan centered around an undelivered parcel destined for Gaza. This campaign highlights a message of peace and togetherness as part of Aramex’s commitment to promoting global harmony.Focused on the word Salam or peace in Arabic, the campaign video depicts a parcel that is being sent by a Palestinian citizen living abroad to his family back home in Gaza, which is held back in a storage room midway through its journey, until either a ceasefire or peace agreement is in place, or the borders are opened up and parcels can be delivered to Gaza.The moving film is directed at people from all over the world who wish for peace in the world, and ends with a call to action to send a message of peace via the website deliverpeace.global. On this dedicated site, people can record a short video message and say the word ‘Salam’ – in solidarity with the campaign’s theme of promoting peace and harmony in Gaza and around the world.Commenting on the initiative, Mike Rich, Group CMO at Aramex, said: "We were struck by a poignant question: What do you do when you cannot deliver a parcel to places like Gaza, especially in the holy month of Ramadan? The answer that resonated deeply was 'Salam' or 'Peace'—a message that transcends borders and speaks to the heart, provides reassurance to all communities, and holds out hope for the future. At the center of our complex and ever-growing operations at Aramex is our pursuit of Delivering Good and helping communities. Social responsibility has always been a vital part of our strategic focus, and we are proud to launch this campaign and demonstrate the power of one word—peace—that can truly make a difference to our collective future. This is a campaign that is very close to our hearts and driven by Aramex’s mission to deliver a better future to all communities, and I am confident that this will resonate in the hearts and minds of people across geographies."The Ramadan video campaign underpins Aramex's keenness to leverage its market-leading reach and goodwill within the region and beyond to support local and global efforts in promoting messages of peace.

In a bid to ignite the spirit of adventure and inspire individuals to push their limits, GO Sport has joined forces with Baked to unveil a groundbreaking multi-category brand campaign across GO Sport’s primary international markets.The collaboration capitalizes on the strengths of both entities, crafting a campaign aimed at fostering a ‘go further’ mindset among consumers. Emphasizing the pivotal role of sports in modern life, the campaign champions the essence of athleticism and fitness in everyday routines.By tapping into various categories, the campaign aspires to resonate with a diverse audience, encouraging them to excel in different facets of life encompassing sports, fitness, and personal growth. From running to training, team sports to swimming, the campaign encompasses a spectrum of activities, ensuring there's something for everyone regardless of their background or preferences.Filmed across picturesque locales in Dubai, the campaign captures the essence of the city's vibrant fitness culture. Through a cinematic experience, viewers are immersed in the mindset and dedication of athletes, inspiring them to embark on their own journeys of self-improvement. <iframe width="560" height="315" src="https://www.youtube.com/embed/HEt0xtp11zs?si=aeHeUXixWv5PAdlK" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>As the campaign unfolds, it aims to ignite a spark of motivation in individuals worldwide, urging them to embrace the challenge, push boundaries, and go further in their pursuit of excellence. With GO Sport and Baked at the helm, the journey promises to be nothing short of exhilarating.Kirsten Pugsley, Head of Marketing at GO Sport, expressed her excitement about the international launch of the brand campaign, marking a significant milestone in GO Sport's journey. She emphasized the campaign's alignment with the brand's ethos of empowering individuals to strive for greatness in their pursuits.The creative endeavor was brought to life by the collaborative efforts of Baked, under the strategic leadership of Dan Bulman. Production was helmed by Kill Club, with Molly Bolton serving as producer, and Knockout Production overseeing service production in Dubai.

Pioneering a new dimension in real estate advertising, Ace Capital, a Dubai real estate investment firm, has forged a groundbreaking partnership with Wahter, India's pioneering branded water bottle brand. Under the agreement, Dubai's real estate players represented by ACE Capital will advertise on Wahter's water bottles to showcase their offerings to potential customers in NCR. Recognizing the transformative potential of Wahter's innovative advertising platform, this collaboration seeks to redefine how real estate ventures connect with global audiences.This strategic move comes at a time when Indian investors have taken the lead as the largest contributors to Dubai's real estate market, surpassing British investors who held this position earlier in the year. The continuous growth in Dubai's expat population, a surge of nearly a hundred thousand people in the year leading up to July, and the attraction of 4,500 millionaires to the UAE in 2023 further highlight the buoyant demand in Dubai's real estate market.Ace Capital's Chief Operating Officer, Jasmeet S Anand underscored the significance of this strategic advertising collaboration, "Our partnership with Wahter epitomizes innovation in advertising and investment outreach. By harnessing Wahter's ingenious approach to brand visibility, we are poised to captivate the attention of Indian investors and showcase the unmatched opportunities within Dubai's dynamic real estate landscape." In the first half of 2023, Indian investments in Dubai surged, constituting 62% of the total FDI from the previous year. The residential market witnessed significant contributions, exceeding $4 billion in purchases during 2022. Notably, India emerged as a key contributor to Dubai's growth, investing $335 million in H1 2023, leading with 123 projects.The allure of Dubai's strategic location and tax-friendly policies continues to attract Indian investors, resulting in a notable total FDI of $1.6 billion from 2020 to H1 2023. This upward trajectory aligns with Dubai's economic agenda outlined in D33, demonstrated by the doubling of Indian investments from $541 million in 2020 to $1.6 billion in H1 2023.Echoing this sentiment, Wahter's CEO heralded the partnership as a paradigm shift in marketing dynamics, "Teaming up with Ace Capital enables us to transcend conventional marketing channels prevalent in real estate, Wahter isn't just a sustainable way of quenching thirst but now also becomes a gateway for our consumers to explore the limitless potential of Dubai real estate."This dynamic collaboration heralds a new era of synergy between innovation and investment, as Ace Capital's branding adorns Wahter's ubiquitous water bottles, permeating carts, strollers, and supermarket aisles across India. As the allure of Dubai real estate cascades through Wahter's innovative advertising channels, both Ace Capital and Wahter stand at the forefront of revolutionizing how global investment opportunities are presented and embraced.

In a bid to infuse the essence of togetherness into Ramadan, Lipton has partnered with Horizon FCB Dubai to unveil an exhilarating new campaign. This year's initiative revolves around the theme of extended nights and the joy of communal gatherings, epitomizing the spirit of the holy month.Central to the campaign is a captivating film that unfolds the transformative power of a simple cup of Lipton tea. What starts as a tranquil post-iftar moment blossoms into a lively congregation, illustrating how tea can prolong the evening, elevate gatherings, and etch unforgettable memories. With each sip of Lipton tea, the gathering swells as friends and family converge, infusing the house with the vibrancy of Ramadan, from engaging TV shows to spirited card games, until the break of dawn at Suhoor.Horizon FCB Dubai's adept understanding of the Gen Z demographic and profound insights into Saudi culture have been pivotal in shaping the campaign's tagline, "Wanasa Mkamela," which strikes a chord with youthful audiences while honoring Ramadan traditions. The agency's approach ensures the campaign's resonance with a diverse audience, celebrating the spirit of togetherness that Lipton tea embodies.<iframe width="560" height="315" src="https://www.youtube.com/embed/hiAtEqh-lHA?si=Fv2e5a00M73X5-Yo" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>Reham Mufleh, Managing Director at Horizon FCB Dubai, expressed the immediate rapport they felt with Lipton, stating, "The connection with Lipton was instant and the collaboration felt like a natural result of the chemistry we had with the client and the understanding we shared on the brand." This sentiment underscores the importance of synergy between agency and client, laying the foundation for a successful partnership.What sets this collaboration apart is its holistic approach. Mufleh emphasizes that their work with Lipton extends beyond mere advertising; it's about cultivating a "Never Finished" space for Lipton within the context of Ramadan. This mindset reflects a commitment to continuous innovation and evolution, ensuring that Lipton remains relevant and impactful in the lives of consumers.Directed by Omar Shawky and produced by the esteemed Good People production company in Egypt, the campaign film exudes authenticity and warmth, infused with a contemporary touch. Together, they weave a narrative that encapsulates the essence of Ramadan and Lipton tea's role in extending these cherished moments.Behind the scenes, Lipton's dedicated team, led by Marketing Director Ozge Onur, Head of Digital Carla Lazkani, and Brand Manager Haris Ali, collaborated closely with Horizon FCB Dubai. The agency's stellar lineup including CEO Mazen Jawad, Executive Creative Director Mohamed Bareche, and Associate Creative Directors Thomas Gheorghiu and Bassam Doss, among others, ensured the seamless execution of the campaign.With its blend of tradition and modernity, Lipton and Horizon FCB Dubai's Ramadan campaign promises to ignite the spirit of togetherness and make this holy month truly unforgettable.

Lacoste has unveiled its Ramadan campaign, weaving a message of inclusivity, diversity, and unity into the very fabric of the holy month. This year's theme, "Do You Speak Lacoste?", isn't just about clothing – it's a celebration of connection. The campaign features four talented individuals from across the Middle East:Mohammed Habtoor (Dubai): A public personality who embodies the spirit of embracing differences.Abdulla Al Kaabi (Dubai): A film director who sees creativity as a bridge between cultures.Ibrahim Al Baker (Qatar): A visual artist who finds resonance in the campaign's cultural tapestry.Farah Assaad (Kuwait): A creative director who draws inspiration from the collection's blend of tradition and modernity.Through stunning visuals, the campaign showcases Lacoste's Ramadan collection, "Do You Speak Lacoste?". This exclusive line, pre-launched in the Middle East, draws inspiration from Lacoste's heritage – the iconic crocodile logo and patents by René Lacoste (polo collar, tennis racket, etc.). It's a collection that reflects not only the spirit of Ramadan but also the essence of Lacoste itself: a brand that transcends language and unites people through shared values.The campaign goes beyond words. By bringing together these diverse talents, Lacoste emphasizes the beauty of different backgrounds and seamless integration, a message that resonates particularly strong during Ramadan, a time for community and togetherness.Abdulla Al Kaabi said: "This Lacoste Ramadan campaign, blending tradition with contemporary elegance, echoes my belief in creativity's power to unite and inspire."Farah Assaad said: “Representing Kuwait in this campaign has been a source of pride for me, and it aligns perfectly with the ethos of my daily life, where I find power in diversity and inclusivity. In this collaboration, i have found a connection between the spirit of Ramadan and Lacoste as a brand, as it allowed me to dive deeper into the brand’s creative and inventive elegance in their pieces, which allows you to play and dare, and serves as an inspiration to create your own goals.”

Publicis Groupe ME&T, a leader in advertising and communications is pleased to announce its new internship programme named PubCubs. This 10-week programme, starting from 3 June 2024 till 8 August 2024 offers aspiring talents the opportunity to  experience the advertising and communications industry through first-hand experience, supporting teams and client work. The internship is open for current undergraduates and graduates and is offered in eleven functions: Media Planning, Performance – Social, Performance – Search, Programmatic, SEO, Communication Consultancy & Project Management, Strategy&Insights, Design & Art Direction, Content & Copywriting, Public Relations and Production.“At Publicis Groupe, our talent is at the heart of what we do, and we believe in building powerful teams with purpose. This means hiring and nurturing young talent with the tools they need for a successful career, this internship will give them a chance to work with industry leaders, tackle realistic challenges, and build a solid foundation for their career. We look forward to embracing new perspectives that bring a unique touch to our work and teams”, said Sewar Azzouni, Head of Talent Transformation, Publicis Groupe ME&T.Launching across different markets within the Middle East and Turkey, the PubCubs initiative offers mentorship opportunities, learning journeys, and projects. The culmination of this experience is a final capstone project strategically designed to integrate the insights gained from the Power of One approach into practical application within the project. Participants will have the opportunity to observe and understand how agency teams operate cohesively, integrating the full spectrum of capabilities and expertise within the Groupe. The Groupe encourages students from diverse academic backgrounds to participate in this enriching experience.The initiative is in alignment with Publicis Groupe’s commitment to Learning & Development of talents, the Groupe has actively supported initiatives such as the Maheera Programme, an executive women's programme at Athar, the Saudi festival of creativity and the Young Talent Academy in Dubai Lynx. Each of these programmes represents a commitment to cultivating skills, promoting diversity, and empowering emerging talents.The registration for the programme begins from March 1 and remains open until March 31.

Saudi-based creative advertising agency Hunak has unveiled a bold new identity, complete with a playful logo, a vibrant color scheme, and a powerful message. "Do not go there alone...we will come with you," proclaims their new slogan, emphasizing Hunak's commitment to collaborative client partnerships. This focus on teamwork extends beyond their messaging, as the agency's rebrand itself reflects a collaborative spirit.Hunak's new logo features their name in both Arabic and English, with a fresh and modern typeface. The playful, free-flowing design replaces the previous logo's formality, reflecting a more approachable and dynamic brand personality. The switch from deep blue to a vibrant purple adds a touch of energy and creativity. The rebrand goes deeper than aesthetics. It underscores Hunak's dedication to providing comprehensive creative services, encompassing branding, creative ad campaigns, and strategic support.CEO Hisham Jabra clearly outlines their ambitious goal: to become a top creative advertising agency in Saudi Arabia. Managing Director Ahmed Ghazi highlights Hunak's unique edge – a commitment to fostering long-term and sustainable communication and engagement with clients, a quality often missing in the advertising sector. This rebrand signifies more than just a new look for Hunak. It's a confident stride towards their leadership aspirations, built on a foundation of collaborative spirit and a dedication to client success.

A big screen, professional content, the company of others, and a better mood combine to make the living room the perfect place for advertisingThe living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a new study of video advertising that examined where in the home advertising was most likely to be remembered – and why.The ‘Context Effects’ study – jointly conducted by Map The Territory and Tapestry Research, and commissioned by Thinkbox – has identified the key factors influencing in-home video advertising performance and how they combine to help advertisers achieve success.Key findings include:High quality, professionally-made video content drives 60% higher ad recall than non-professionalPeople are 44% more likely to trust advertising seen within professional contentTV screens drive the highest advertising recall: 34% more than ads seen on a computer, 60% more than on a tablet/smartphoneAudio is important: having a soundbar in a viewing occasion on a TV screen increases ad recall by 20%Ad recall increases by 23% when watching with othersTV is the social medium: 44% of TV is watched together with others, compared with 10% for YouTubeThe right in-home advertising context can increase ad recall by up to 6.3 timesWhy is the living room great for advertising?The study identified four key contextual factors that drive ad recall at home. In order of influence, these were:Watching professional video contentThe TV screenBeing with companyOur moodThe researchers found that the living room offers by far the most powerful combination of these four factors and is the environment at home that’s best suited for advertising to succeed. When advertising was experienced in the living room, respondents had significantly better ad recall than in any other room of the house. The study found that the living room is:176% better at driving ad recall than the kitchen10% better than the bedroom22% better than all the other rooms in the houseThe primacy of professional contentThe living room is used overwhelmingly to watch professionally-produced content on a TV set, with this accounting for 80.2% of living room video viewing (source: Barb). Only 5.1% of living room viewing is to non-professional video content watched on the TV set – for example, user-generated content uploaded to YouTube. The remainder is other uses of TV sets, for example gaming.The study discovered that ad recall is much higher from occasions involving professionally-produced content compared with non-professional content, with 60% higher ad recall for professional content vs. non-professional content.People are also 44% more likely to trust an advert seen within professional content and 39% more likely to find the advertising entertaining.Statistical analysis used in the study revealed that seeing advertising within professional video content not only directly drives ad recall but also indirectly; professional content is enjoyed more by viewers and enjoyment itself is a significant driver of ad recall.Bigger the screen, bigger the memoriesThe study found that people are more likely to remember advertising if they see it on a big screen – and they are also likely to enjoy the occasion more.In the research, TV screens drove the highest ad recall: 34% more than advertising seen on a computer, 60% more than on a tablet/smartphone.The quality of audio was also significant, as well as the size of the screen. Having a soundbar in a viewing occasion on a TV screen was found to increase ad recall by 20%.Advertising works harder when it’s seen with othersThe study found that ad recall increased by 23% when watching with others, underlining the importance of shared environments to advertising performance.According to Barb, 89% of shared viewing occasions happen in the living room, compared with 7% in the bedroom, 2% in the kitchen, and 3% in other rooms.Social media is not that socialBarb data shows that TV is the shared medium. Across all its forms, 44% of TV is watched jointly (42% of live TV, 50% of playback, 44% of BVOD, and 43% of SVOD). In comparison, only 10% of YouTube is watched together with other people.The study found that non-professional video content isn’t well suited to the living room. The living room is a social space but online social media are increasingly tailored to specific individual tastes. Despite their name, social media look increasingly personal rather than social.Advertising that is placed around non-professional content is better suited for personal, more targeted tastes. However the research identified a risk of advertising being skipped when it is encountered in this more private content, as it could come between the viewer and their most personal interests.The home of quality contentBy measuring the contextual factors influencing ad recall, the study identified that for the best combination of in-home factors (in the living room, watching professional content on a TV set with others, feeling satisfied with the occasion) average ad recall was 32.5%.Compared to the weakest combination of factors (in the kitchen, watching non-professional content on your own – 5.1% ad recall on average) this shows that the right in-home advertising context can increase ad recall by up to 6.3 times.Matt Hill, Research and Planning Director, Thinkbox: “TV is the social medium. It brings people together and gets ads talked about. Every night there are nearly 5 million conversations about the ads on commercial TV. Great planners have long argued the case for the power of context and this study provides the proof that it really does make a huge difference – even room to room. What’s clear from this research is that TV is uniquely placed to deliver the context that delivers memorability: big screen, professionally produced, viewed together, and mood enhancing.”Andy Davidson, Co-Founder of Map The Territory: “To understand why advertising is so effective in the living room you need to understand why people are there. We learned that people don’t only gather to watch TV, they also watch TV to gather. In this context all shared content, from the hot new drama to a regular video ad, is working in the higher service of bringing that household a little closer together. It’s all useful, so ads are more accepted, relevant, enjoyed, and ultimately more memorable. In contrast, social media is, ironically, much more personal, and this anti-social content – and advertising around it – is less suited to the shared living room environment.”Ian Wright, Joint Managing Director of Tapestry Research: “Understanding the impact of context on ad recall is difficult to do, and not something that we measure through direct questioning of consumers. Instead, we asked viewers a number of simple questions – such as ‘what did you watch yesterday?’ and ‘who were you with?’– and then used advanced modelling techniques to understand what’s going on in people’s homes in relation to ad recall. What emerged was that the living room offers a complex and powerful set of factors that combine to drive higher ad recall.”MethodologyThe study employed a range of research methods to gain a rounded view of advertising context.Map The Territory applied qualitative and videographic methods to observe viewing habits, and undertook consultations with academic cognitive psychologists and anthropologists to explain viewing habits.Tapestry Research utilised quantitative research and sophisticated statistical analysis (Structural Equation Modelling) to understand how different factors impact directly and indirectly on advertising effectiveness.The qualitative phase involved 20 UK households that were representative of household type, class, age, race, sexuality. In 10 of the households we observed them naturally over a 7-day period and conducted a series of experiments with their viewing contexts – forcing them apart, to watch in different rooms, on different devices, watching different content – before going in to meet them in home to interview them on their experiences.The quantitative phase included a nationally representative survey of 2,000 UK consumers aged 18-75 who had watched video content via any source the previous day. Part of this survey incorporated a detailed viewing diary that took each respondent through up to three viewing occasions from the previous day, giving a total of 5,003 viewing occasions to analyze.Via the diary, the researchers could get extremely close to the viewing experiences, covering all aspects: where, with who, when, how - as well as their mood and mindset.For each occasion respondents had to answer a number of advertising effectiveness metrics, including ad recall, enjoyment, brand attribution, and if they took any action based on the ad.To provide context, TRP Research conducted analysis of Jan-Dec 2023 Barb data to provide detailed understanding of the amount and location of shared viewing.

The Advertising Business Group (ABG), a leading self-regulatory non-profit organisation, has announced a strategic alliance with Ad Net Zero, a global initiative committed to reducing greenhouse gas (GHG) emissions in the advertising sector, signifying the launch of a pioneering initiative aimed at decarbonising the UAE’s advertising sector and encouraging sustainable behaviour change through advertising.The announcement, which was made at Dubai Lynx, MENA's premier festival of creativity, underscores a collective commitment to bolstering the markets’ role as the regional epicenter for driving sustainability within advertising and marketing initiatives across vital industries. By partnering with Ad Net Zero, the ABG aims to help the advertising industry contribute to the UAE's net-zero goals and promote responsible consumption and production. The launch of the chapter will serve as the regional hub for MENA and is a decisive move towards shaping a more sustainable future for the advertising industry in the region.Ad Net Zero is set to launch in the UAE with its founding supporters Google, META, Unilever, Group M, MCN, Dentsu, Publicis Groupe and Omnicom Media Group, all taking the lead in sustainable leadership and adding to the wider list of ANZ global supporters*. This commitment underscores the industry's dedication to pioneering responsible advertising standards and shaping a sustainable future.Commenting on the milestone Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, stated: "With 2023 and 2024 declared as the Years of Sustainability by the UAE President, His Highness Sheikh Mohamed bin Zayed Al Nahyan, and the successful culmination of COP28 in Dubai, the message is clear: Sustainability is not optional. The UAE proudly launches Ad Net Zero, marking a pivotal moment in our journey towards sustainability. This initiative, a project close to my professional journey in the UAE, is not just a response to a global climate emergency; it is a bold statement of our commitment in the advertising industry. Ad Net Zero empowers us to leverage our industry's unique influence to drive meaningful change. With this launch of Ad Net Zero, it's imperative to remember that everyone has a crucial part to play. This isn't just an initiative for the advertising industry; it's a universal call to action. Every individual, business, and sector can make impactful contributions toward our sustainable future. Let's unite in this vital effort."Sebastian Munden, Chair of Ad Net Zero, said: “We are pleased to see the reach of Ad Net Zero grow with the launch of the UAE Chapter, which will act as the regional hub for MENA. It takes motivated people across the sectors to get momentum for launch. The ABG’s public commitment for a more sustainable future in advertising is a vital step and connects them to the global community and the Ad Net Zero tools to help facilitate this outcome.“Motivating citizen behaviour change at scale was a topic that came up in many discussions I was part of at COP 28 in Dubai. A more sustainable and globally connected approach, from how ads are made to what they promote, can only be a good thing. There's no time to lose."The ABG recently unveiled its comprehensive sustainability agenda that aims to empower the industry to take direct action and reduce its negative impact from both advertising emissions and content. The agenda focuses on building a more sustainable sector through emissions reduction, closing the industry wide sustainability knowledge and skills gap, and empowering the industry to combat greenwashing practices.Leyal Eskin, Vice President, Head of Personal Care Business GCC Countries at Unilever and Chair of Advertising Business Group commented: “The Advertising Business Group’s (ABG) alliance with Ad Net Zero marks a pivotal moment in driving environmental sustainability for the UAE advertising industry and supports the UAE’s Net Zero commitment. This collaboration is a testament to the ABGs overall commitment in driving responsible advertising business practices and will help shape a sustainable future for the UAE’s advertising and marketing industry.”The advertising sector needs to take responsibility for a sustainable future, through both reducing its operational emissions and through creating work that leads to a more sustainable future.Ad Net Zero supporters, global, and at a national level, are required to set public science-based net zero targets. This can be done through either the Science Based Targets initiative, a commitment to the UN Race to Zero (including via the SME Climate Hub), The Climate Pledge, or other comparable alternatives. Supporters need to measure and report their progress annually. If supporters do not already have net zero targets in place, they are required to establish them within 15 months of joining Ad Net Zero. Ad Net Zero and ABG are committed to guiding supporters during the initial phase. For the first three months, both teams will offer comprehensive assistance, including information, training, and upskilling, to facilitate a smooth start to the measurement journey.ABG invites companies within the advertising and marketing industry to become Ad Net Zero supporters. By committing to ANZ, companies can play a leading role in setting responsible advertising standards, positively shaping the future of the industry. The initiative offers a clear five-point action plan and guidance for organisations to achieve net-zero GHG emissions within the advertising sector. Following the initial learning period, supporters will have 12 months to measure their emissions accurately and set their public science-based net zero target. Guidance and support will be provided to assist supporters in this crucial endeavor.

Abu Dhabi: Viola Communications, a leading MENA marcomms solutions provider, has signed a 10-year deal with ADNOC. This strategic partnership grants Viola exclusive rights to utilize ADNOC outdoor spaces in Abu Dhabi and Al Dhanna for advertising, boosting ADNOC's brand visibility.Viola will prioritize local suppliers while fulfilling the agreement, aligning with ADNOC's In-Country Value commitments. The agreement was signed at ADNOC's headquarters by Saif Al Falahi, Executive Vice President of Group Business Support and Special Tasks at ADNOC, and Ammar Sharaf, Founder and CEO of Viola Communications, in the presence of senior representatives from both the companies.Ammar Sharaf, founder-CEO of Viola Communications, said: “At Viola, our strategic roadmap plays a crucial role in amplifying our vision and future plans, driving us towards a pivotal shift in marketing communications and outdoor advertising. We are committed to identifying the most promising opportunities and forging partnerships that extend our expertise locally and internationally. We look forward to the launch of numerous flagship projects, expanding our outdoor advertising presence and integrating it into our innovative, state-of-the-art network across a range of digital and traditional media solutions in key locations, while also customising marketing solutions tailored to different areas in Abu Dhabi.”Viola Communications, a subsidiary of the Multiply Group, has played a pivotal role in executing numerous high-profile projects in collaboration with the Abu Dhabi government with its extensive portfolio of hoardings, lampposts, and bus-wraps

Social Panga, the integrated creative and digital marketing agency headquartered in Bangalore with offices in Delhi and Mumbai, has expanded its presence in Dubai. This marks a significant step in the company's global expansion plans.Social Panga, co-founded by Himanshu Arora and Gaurav Arora with a team of five people, has today grown to a strong team of 300+ across offices with presence in Mumbai, Delhi, Bangalore and now Dubai.The move is aimed at better serving clients in the region and taking advantage of the dynamic opportunities emerging in the Middle East.With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.Himanshu Arora, (pictured above), Co-Founder at Social Panga, said: “This step by us is a much thought over and planned decision. We have taken this step toward expanding our presence and bringing in new opportunities to India. The diplomatic relationship between India and UAE authorities are going strength to strength and we see this as a prodigious opportunity to grow ourselves and expand to global markets. We are excited and enthusiastic as we take this step to serve global brands in that geography.”“There is massive scope of growth and exploring creative aspects in UAE markets. With our expertise and skill set in creative and new-age technology we look forward to doing path-breaking work in the region”, said Gaurav Arora, Co-Founder of Social Panga.

Billboard Arabia has launched 'Jalsat Billboard Arabia'. This studio session series promises to blend traditional Arabic songs with modern musical arrangements and rhythms, offering fans a unique audio-visual experience. By featuring exclusive interviews with artists, the series aims to provide insights into their inspirations and creative processes, enhancing appreciation for their artistry.One of the notable aspects of ‘Jalsat Billboard Arabia’ is its emphasis on allowing artists to reinterpret their favorite songs in inventive ways, ranging from acoustic performances to fusion with various musical influences such as Latin, Khaleeji, and Afro-Caribbean beats. This approach not only adds diversity to the music but also showcases the talent and versatility of Arab artists.Ahmed Saad's involvement in the inaugural session further adds to the anticipation surrounding this project. As a prominent figure in the Arab music scene, his unique interpretation of familiar songs is sure to captivate audiences and set the tone for future sessions.The decision to make 'Jalsat Billboard Arabia' available exclusively on YouTube demonstrates Billboard Arabia's commitment to leveraging digital platforms to reach a wider audience and promote Arab music on a global scale.The timing of this announcement aligns with the growing prominence of the MENA region in the global music scene. By providing a platform for both established and emerging Arab artists, Billboard Arabia aims to celebrate their creativity and foster connections with a broader audience. This initiative follows the recent launch of Billboard Arabia's digital platform and flagship charts, underscoring the company's commitment to promoting Arabic music on a global scale. 

Eywa, a real estate project focusing on sustainable living, has announced a partnership with Flick Advertising. This collaboration marks a significant move in targeting high-profile clients in luxury settings.By setting up a direct sales kiosk at Dubai's DWC VIP Terminal for private jets, Eywa aims to leverage Flick Advertising's extensive media assets to reach VVIP travelers effectively. This strategic collaboration underscores Eywa's commitment to sustainable living and luxury lifestyle, aligning with its motto of "In 5 Dimensions With 7 Senses," as highlighted by CEO Alex Zagrebelny.With over 54,000 VVIP travelers annually passing through DWC VIP Terminal, Flick Advertising's dominance of media assets in the terminal provides a prime opportunity to engage with this affluent demographic. The targeted advertising strategy ensures precision and minimizes waste, essential for effectively reaching a market characterized by high purchasing power.The strategic partnership between Flick Advertising and Eywa marks the convergence of innovation and creativity in the realms of marketing and real estate. Flick Advertising, known for its cutting-edge and dynamic promotional strategies, joins forces with Eywa, a pioneering force in the real estate industry. This collaboration promises to revolutionize the way properties are showcased and marketed. By integrating Flick's expertise in digital advertising and Eywa's commitment to architectural excellence, the partnership aims to create compelling narratives that bring real estate projects to life.Furthermore, Flick Advertising's expansion plans beyond Dubai to locations such as Abu Dhabi, London, Paris, Oman, and Morocco demonstrate the scalability and potential global impact of this partnership. This expansion indicates a broader reach for Eywa's message of sustainable living and luxury lifestyle, positioning the company as a leader in the niche market of high-end real estate development.

Backlite Media, the Dubai-based outdoor advertising company, has expanded The Landmark Series into Abu Dhabi. The Landmark Series in Abu Dhabi will feature a collection of "visually stunning" outdoor advertising structures strategically positioned in key, high-profile locations across the city. In line with this vision, the company has launched the award-winning Triple Crown in the heart of Abu Dhabi. With its impressive scale and strategic placements aimed at targeting Abu Dhabi’s high-net-worth individuals (HNWIs) and Emiratis, The Triple Crown is set to offer advertisers unparalleled visibility and exposure to a diverse audience.The company announced that the Landmark Series presents an exciting opportunity for businesses to engage with consumers in Abu Dhabi in a meaningful and impactful manner.“We are excited to introduce The Landmark Series to Abu Dhabi and expand our presence in the region,” remarked James Bicknell, CEO of BackLite Media. “With the city now recognised as a preferred hub for investments, business and real estate, Abu Dhabi provides the ideal backdrop for our innovative advertising structures. We are confident that The Landmark Series will enhance the city’s advertising landscape and offer premium brands a powerful platform to connect with elite audiences.”Through the integration of cutting-edge technology and creative design, The Landmark Series is poised to deliver unparalleled visibility and engagement for advertisers while enhancing the urban landscape of Abu Dhabi.

Local Planet, the world's largest privately-held media and communication agency network, has officially launched its operations in the Middle East and Africa (MEA) region. Headquartered in Dubai, Local Planet MEA promises a potent combination of international expertise and regional knowledge.Strategic Partnerships Fuel Expansion:To ensure a successful local foothold, Local Planet MEA has partnered with established regional players:Tonic International: A leading creative marketing agency with extensive experience across the MEA.RMS Media: A specialist in media planning and buying across the Middle East.Curiosity Africa: Experts in integrating marketing technology solutions and providing data-driven insights.Together, these partnerships create a unique offering for clients in the region, combining global best practices with deep local understanding.Market Penetration and Growth:Local Planet MEA will operate across 63 regional markets with 37 offices strategically located in key countries like the UAE, KSA, Egypt, Algeria, Nigeria, Kenya, and South Africa. This wide reach ensures clients can tap into diverse audiences across the MEA landscape.Industry Leaders Express Optimism:Martyn Rattle, Global CEO of Local Planet, said: "We're thrilled to join forces with our valued partners to power Local Planet MEA. Their deep regional expertise is invaluable as we serve clients in this dynamic market."Arnaud Verchere, Group CEO of Tonic International and Chairman of Local Planet MEA, said: "Partnering with Local Planet marks a significant expansion for us. Our combined strengths will offer unparalleled solutions for brands across the MEA."Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: "We're excited to contribute our data-driven approach and marketing technology expertise to Local Planet MEA, empowering clients to make informed decisions and achieve growth."Local Planet MEA's launch signifies a major development in the region's media and communication landscape. With its strong partnerships, comprehensive reach, and commitment to local expertise, Local Planet MEA is poised to become a key player in helping brands build meaningful connections with audiences across the diverse MEA region.

Aunindo (Auni) Sen, an industry veteran with 16 years of experience working with some of the world’s leading brands and largest agencies, has joined Publicis Middle East, part of Publicis Groupe ME, as Executive Creative Director. He will co-lead the creative department together with Tuki Ghiassi, Executive Creative Director.Auni is rejoining Publicis Groupe ME after two years, having previously worked with Leo Burnett ME as Senior Creative Director. Familiar with the Groupe’s relentless focus on excellence, in his new role as Executive Creative Director, he will help drive best-in-class work for the agency’s enviable roster of brands as well as support the growth of the agency’s portfolio across verticals. As part of this, he will also join in on the agency’s objective of transforming into one of the most attractive talent propositions in the region.Previously, Auni has worked with the likes of BBDO, FP7McCann and JWT across the GCC and Asia leading award-winning regional and global campaigns for multinational brands such as Ferrero, Coca-Cola, Mars, Nestlé CPW, Unilever, Dettol, United Nations and more. He has over 150+ regional and international awards under his belt including Cannes Lions, Dubai Lynx, MENA Effies, D&AD and Adfest, and won the first Glass Lion at Cannes for MENA. He also recently served on the Cannes Lions jury, and was ranked as one of the world’s best copywriters in The Big Won report.Commenting on his appointment, Auni said: “Publicis Middle East is not just an Agency. It’s the name that represents an entire Groupe that has transformed communications globally. As the namesake Agency of the Groupe, we have our work cut out for us. But this is something I can safely say, is the part of the job that I relish the most. With the talent-first focus of Publicis Groupe ME and its Leadership, we are absolutely primed to not only mirror its reputation but to take it to a new level.”Nathalie Gevresse, CEO of Publicis Communications UAE, said:“We’re thrilled to welcome Auni back to the Groupe. His return underscores our commitment to attracting and nurturing top talent, setting the stage for an exciting new chapter of growth, creative excellence, and innovation for Publicis Middle East.”