To kick off the Dubai Duty Free 40th Anniversary celebrations, the airport retailer has announced the first 40 winners of its Shop & Win Gold promotion at a draw held yesterday, 29th November in Concourse B of Dubai International Airport.The ‘Shop & Win Gold” promotion, which is running for 4 weeks from 20th November to 17th December 2023 offers departing and arriving passengers travelling through Dubai International Airport and Al Maktoum International airports, as well as online buyers at dubaidutyfree.com a chance to win a Dubai Duty Free 40th Anniversary 10-gram gold bar. Dubai Duty Free has released a commemorative gold bar to celebrate its milestone 40th anniversary. Exclusively designed and produced for Dubai Duty Free by PAMP Swiss, the limited-edition gold bar weighs 10 grams and features the 40th anniversary logo with the years 1983–2023 on the front side and the Dubai Duty Free logo on the reverse side. The special Swiss-made bars are limited to only 888 gold bars.For every AED 400 spent at Dubai Duty Free, a customer will receive an e-coupon to enter the draw. Customers with multiple transactions accumulating to AED 400 are also entitled to participate in the promotion. Customers must scan the unique QR Code on the receipt(s) and follow the steps for registration.For the first week, the promotion attracted 13,801 registered customers, equivalent to 63,320 e-coupons that were entered into the draw.The draw was conducted by Dubai Duty Free’s COO Ramesh Cidambi, JCOO Salah Tahlak and several Dubai Duty Free managers.All the winners will be notified via the email address registered with Dubai Duty Free.The next draw dates are 6th, 13th and 20th December.

Dubai Jewellery Group (DJG), the trade body for the jewellery industry in the region, announces its triumphant return to the iconic Dubai Shopping Festival (DSF) with a captivating array of offerings set to fascinate residents and visitors alike. Scheduled to commence on December 8th, 2023, and run through January 14th, 2024, this year's DSF campaign promises to immerse Jewellery shoppers in a world of glamour.Over the years, DJG has established a legacy through the DSF campaign, gifting more than 1100 kilograms of gold through raffles since 1996. Expanding on the monumental success of previous editions, the 2023-2024 DSF campaign curated by DJG is primed to elevate shopping experiences to unparalleled heights. Through this extravaganza, DJG strives to bring a cozy touch to the winter season, welcoming everyone to delight in Dubai's famous shopping festival. It's the perfect opportunity to purchase exquisite jewelry and test your luck, potentially shaping your future amidst the festival's splendor.Shoppers indulging in a purchase of AED 500 or more from any of the participating jewellery outlets will stand the chance to partake in DJG's exclusive raffle. This year, a staggering total of 25 kilograms of gold will gleam in the hands of 300 fortunate winners throughout the campaign. Additionally, customers will receive two raffle coupons upon purchase of exquisite diamond, pearl, or platinum jewellery, enhancing their odds to claim these shimmering rewards.Laila Suhail, Board Member & Chairperson of Marketing at Dubai Jewellery Group (DJG), expressed her enthusiasm about DJG’s participation in the Dubai Shopping Festival, saying, “The Dubai Shopping Festival is more than a shopping spree; it's a carnival of luxury and style. At DJG, we believe in turning moments into memories, and what better way to do that than with the timeless elegance of jewellery. This year's DSF promises an elevated experience, and we are delighted to be at the forefront of this celebration of glamour and indulgence.”DJG invites everyone to join in the festivities, immerse themselves in the allure of fine jewellery, and seize the chance to win these extraordinary rewards during the 2023-2024 Dubai Shopping Festival. Details of the raffle are as follow:Upon the purchase of gold jewellery worth AED 500 at any of the 275 participating outlets, customers will be entitled to one raffle coupon, and two raffle coupons will be presented with the purchase of diamond, pearl and platinum jewellery. Each raffle ticket gives customers a chance to win the following:?       In total 25 kilos of gold, with 4 winners (250 gm gold each) announced every second day from 8th December 2022 to 14th January 2023?       20 winners to win a quarter kilo of gold each in the mega raffle?       Additionally, 200 winners will stand a chance to win 10 grams of gold each in the digital raffle. Customers can simply scan the QR code on the raffle coupon to participate.Participating brands include Malabar Gold & Diamonds, Joyalukkas, Kalyan Jewellers, Jawhara jewellery, Tanishq, Meena Jewellers, Kanz, Al Romaizan, Sky Jewellery etc. For information regarding the full list of participating retail outlets, draw dates and venues, kindly visit the website for more details http://dubaicityofgold.com/.

ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognizes ThinkAnalytics for its expertise in providing customers with both professional services and software solutions that empower advertisers and marketers to reinvent workloads with solutions that offer improved targeted advertising for cross-platform TV that leverages real-time first-party viewing data, creating content-based behavioral audiences at scale.  Operators and advertisers are often limited by only having a thin layer of first-party data and are dependent on third-party data with accuracy risks such as recency and claimed but not actual behavior. ThinkAdvertising enables TV and OTT providers to target audience segments previously only available in digital and transforms their first-party data into valuable audience segments, while also helping to identify valuable inventory and minimize wastage. AWS Clean Rooms enable the activation of these audience segments by facilitating collaboration between partners in a secure environment without sharing the raw data, protecting the underlying data with a broad set of privacy-enhancing controls.  As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation. Achieving the AWS Advertising and Marketing Technology Competency differentiates ThinkAnalytics in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.   To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.   “ThinkAnalytics is proud to achieve the AWS Advertising and Marketing Technology Competency,” said Peter Docherty, Founder and CTO. “We are dedicated to helping our customers create greater advertising engagement and value in cross-platform TV.  By leveraging the agility, breadth of services, and pace of innovation that AWS provides, we’re able to harness the potential of our customers' first-party data and create cross-media audience segments in real-time, unlocking their revenue potential with advanced addressability in cross-platform TV advertising.”   By delivering real-time audience segments that harness first-party real-time behavioral changes and engagement, brands are able to engage audiences when they are most receptive and drive higher results.  AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, theAWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases. 

International ride-hailing service Yango, part of technology company Yango, has launched new safety features for UAE users, demonstrating its commitment to advocating road safety consciousness of e-mobility users across the country - the speeding control and driving-style monitoring. This offering builds upon the existing range of safety features, which encompass SOS tap buttons for contacting local authorities, route-sharing capabilities, and a Safety Center that integrates the most up-to-date and pre-existing features. The speeding control and driving-style monitoring technologies are designed to enhance road safety and reduce the risk of accidents. Through GPS control, the system proactively monitors drivers’ speed during rides, promptly alerting them with notifications when necessary. The driving-style monitoring technology is sensitive to harsh mobile vibrations, such as hard braking. When the system detects these fluctuations, notifications are promptly dispatched to the drivers. In cases of recurrent violations, access to the service is revoked. Additionally, Yango evaluates driving style based on passengers’ feedback. These features align with the UAE’s vision for road safety, where local transport authorities regularly update traffic laws to be more strict. Constantly innovating to make its roads safer, the country has embraced advanced technology to implement equipment such as smart cameras to detect swerving, sudden lane changes or illegal turns. Dubai alone has introduced 53 strategic initiatives for traffic control, vehicle and highway engineering, and traffic awareness, continuously aiming to reduce the number of road accidents in the country. Apart from these features, Yango continues to work on a number of technologies that will bring the safety of rides to a whole new level. Among those is an AI-driven route monitoring system that will allow the support team to monitor deviations from the planned route during rides in real time. The feature will be tested in a number of markets before the end of 2023. Yango believes that combining the monitoring features with those developing will establish the region's safest ride-hailing service, bringing the bar of quality to an unprecedented height and ensuring the safety of both drivers and passengers. Islam Abdul Karim, General Manager, Yango GCC, stated: "Safety of passengers and drivers remains one of our first priorities. Through these enhanced safety features catering to both passengers and drivers, Yango is setting a benchmark for road safety in ride-hailing and ensuring a safe and responsible ride experience for all. Our overarching goal is to empower the UAE with state-of-the-art technological solutions in ride-hailing, especially as the industry is set to have 3.25 million users in the country by 2027. Our commitment to safety is long-term, and we are dedicated to continuous upgrades of our safety features across UAE and other markets, driven by valuable feedback from passengers and drivers." Before starting a trip, riders can view their driver’s profile, which has a rating score based on feedback from past rides. This profile also features a current photo of the driver, facilitating easy identification. This is also reaffirmed by vehicle document checks. During the trip, riders benefit from the Safety Centre, which offers an SOS button for riders to promptly alert local authorities in case of an emergency, while the share route button allows for the easy sharing of trip details with their contacts. Additionally, there is a dedicated incident support team available to address any concerns or issues that may arise during the ride.

Visit Qatar has launched a brand-new destination campaign that showcases Qatar’s diverse attractions and invites GCC nationals and residents to experience Qatar this winter season.The ‘Hayyakum Qatar’ destination campaign has been launched Out-of-Home and on social media platforms. The campaign highlights four main angles, each of which is reflected by images of specific destinations or events. The campaign humorously tracks a family visiting from the region as they explore what Qatar has to offer and celebrates the experience with the messages: Here’s to Your Joy, Here’s to Your Gatherings, Here’s to Your Laughter, and Here’s to Your Excitement. The video depicts the close bond between GCC countries and the warm, authentic hospitality that Qatar extends to its neighbours.Commenting on the new destination campaign, Eng. Abdulaziz Ali Al-Mawlawi, Chief Marketing and Promotion Officer at Qatar Tourism said: “We are thrilled to reveal this special campaign to everyone across the GCC. Qatar demonstrated its hospitality to millions of visitors last year and we are proud to continue welcoming even greater numbers this year from the region and beyond. Our eased travel policies, which include no visa requirements for GCC nationals and simplified processes through the Hayya application, mean that visitors can seamlessly travel to Qatar while choosing to arrive through land, sea or air. Our ‘Hayyakum Qatar’ campaign highlights the exciting experiences we have for visitors and the family-friendly fun that guests can enjoy during our beautiful winter season.” Here’s to Your JoyVisitors can head to Qatar for a spot of retail therapy. The country’s state-of-the-art retail venues, such as the Parisienne-inspired mall, Place Vendôme, the luxurious Al Hazm Mall, and the famed 21 High Street in Katara Cultural Village, which comes complete with outdoor cooling, all offer holistic retail, dining and entertainment experiences fit for the whole family.As part of Qatar’s extensive retail offering, visitors can look forward to Shop Qatar – the country’s biggest shopping festival which is set to make a return this winter season. The festival sees the country’s most prominent and popular malls participating in a range of exciting events including fashion shows, makeup masterclasses and other forms of exceptional entertainment. Lucrative promotions are also in store with prizes to be won like luxury cars, apartments, and cash. Here’s to Your GatheringsFrom budget street eats to restaurants by Michelin-starred chefs, Qatar’s food scene is wide-ranging and can be tailored to suit every itinerary. The campaign highlights the joy of gathering over a shared meal at one of the many leading restaurants available in the county.Qatar’s gastronomic largesse is best witnessed at the Qatar International Food Festival (QIFF), an annual tradition that brings together leading chefs from the region and internationally. The upcoming winter season will see the festival’s 13th edition, and bring to audiences live entertainment, cooking masterclasses and a chance to meet global top chefs.Here’s to Your LaughterQatar celebrates fun and thrills with Lusail Winter Wonderland and Meryal Water Park. Located on Al Maha Island, Lusail Winter Wonderland boasts over 50 rides and attractions, culinary options, and live entertainment. Meryal Water Park, located on the newly developed Qetaifan Island, is home to the 85-meter high ‘icon tower’ and offers visitors a selection of exciting attractions including a total of 36 waterslides.Here’s to Your ExcitementThis winter, Qatar promises a line-up of live performances, concerts, and comedy shows, creating the ultimate festive atmosphere. There will also be a number of renowned events including 5th edition the Qatar Hot Air Balloon Festival and maritime experiences at Hamad Port.Qatar welcomed over three million visitors by mid-October 2023, registering a five-year high. Figures are led by visitors from Saudi Arabia, while all GCC countries feature in the Top 10.Conveniently positioned between East and West, Qatar boasts an award-winning national carrier and an international airport that has been voted the Best Airport in the World for two years in a row. Qatar is also one of the most open countries in terms of visa facilitation, with visa-free access for GCC citizens, and visa-on-arrival granted to citizens from 95 countries. Qatar also launched the “Hayya” platform to ensure easy visa facilitation to all other nationalities. GCC nationals can register companions on the Hayya application and pre-register their vehicles for faster entry at the Abu Samra border.

Modon Properties invites you to celebrate the 52nd UAE National Day at its destinations with a variety of activities for all ages and interests, inspired by Emirati traditions. Take a walk under a stunning canopy of umbrellas in UAE flag colors at Marsana in Hudayriyat Island and Al Mugheirah Bay, the premier leisure and entertainment hubs in the emirate of Abu Dhabi developed by Modon Properties. Lively performances from Ayala dancers and tunes of the rabab will add to the local flavor. In addition, Marsana will feature an immersive display of giant flags in honor of the space exploration ambition of the UAE, embodied by the nation’s first astronauts – Hazzaa AlMansoori and Sultan Al Neyadi.Children can get their faces painted in national colors, while ladies can have their hands decorated with intricate henna designs. You can also get a taste of the famous Emirati hospitality with coffee, tea, and the delicious traditional dessert loqaimat. Meanwhile, the Fish Market will take you back in time to the humble beginnings of the UAE’s rich maritime culture. Make yourselves at home in the outdoor majlis modeled after the traditional fish trap called gargour, and sample complimentary coffee and dates while watching local Ebdima dancers. Celebrations are also on at The Courtyard Mall in Riyadh City that will recreate the traditional grocery known as dukan, offering you a glimpse of how people used to shop in olden times. Grab yourselves a mini flag and enjoy some family fun with face painting stations, stilt walkers, balloon benders, and Ayala dancers.  Date:           Saturday, December 2, 2023Locations:  Marsana, Hudayriyat Island, Abu Dhabi                    Fish Market, Abu Dhabi Al Mugheirah Bay, Mirfa                   The Courtyard Mall, Riyadh City Timings:     4 pm – 8:30 pm

 Tis’ the season when TishTash gives back! The much-anticipated return of ‘24 Days of TishTash’ - still, the region's first Agency Advent Calendar is back again for the fourth year. The Advent Calendar is a festive gift to show appreciation to all those who have supported the agency from media to influencers who continue to cheer TishTash, attend events, cover stories, and post on social media.Known to have a long-standing reputation for curating exceptional and creative strategies and events, TishTash has continued to prove that they are one of the leading PR agencies in the GCC by having another brilliant year. This spans receiving the ‘Great Place To Work’ accolade and continuing its ‘Human First’ approach by introducing the first paid policy for menstrual, fertility, and fertility treatments leave, demonstrating its dedication to the well-being of the women at the forefront of the business. In addition to new policies being introduced, TishTash has had a busy and successful year in the events space, including the popular Mum’s Club launch in Saudi Arabia and Working Women’s Night attended by hundreds every month.For the 4th year in a row, the agency has released another 120 boxes filled with a huge array of the latest beauty, health, and wellness treats from international, homegrown, and ‘soon to enter the market’ brands. Featured brands include Watsons, LUSH, Filorga, Dr Paw Paw, Chado Cosmetics and Sculpted by Aimee to name a few. The calendar features products handpicked by the agency which are delivered to media and influencers as a thank you for all the support throughout the year. As we close out the year hoping to see a better start to 2024 TishTash hopes this joyous calendar adds a little festive cheer this December!

Fast Company, the business news magazine that introduced its Middle East edition last year, has recently unveiled its annual list of the Most Innovative Companies in the region. This comprehensive list recognizes 42 outstanding companies spanning 23 diverse sectors, including e-commerce, retail, consumer goods, and media.The accomplishments of these companies are wide-ranging, from trailblazing initiatives in advertising and public relations to advancements in technology for news delivery and revolutionary transformations in retail through emerging technologies. These achievements underscore the region's unwavering dedication to pushing the boundaries of innovation.The recognition of industry leaders such as Leo Burnett, Saatchi & Saatchi, Publicis Groupe Middle East, and TBWA\RAAD in advertising and workplace innovation underscores the significance of dynamic and flexible policies in fostering unity and connection among diverse workforces. Simultaneously, the acknowledgment of companies like Al Arabiya News Channel, Kapturise, and Telfaz11 in the media category highlights the substantial impact of technology and creative influence in shaping the media landscape.Noteworthy is the inclusion of multinational giants like L’Oreal Middle East and PepsiCo Middle East alongside local powerhouses such as Masdar City, e&, and Mashreq in the list. This diversity serves as a testament to the ongoing innovation within both global and local businesses in the Middle East. Additionally, the recognition of OSN for its inclusive content strategy in the entertainment sector underscores the growing importance of diversity and inclusivity in content creation.In summary, the Most Innovative Companies list is a reflection of the region's steadfast commitment to imagination, creation, and continuous improvement, as emphasized by Ravi Raman, the publisher of Fast Company Middle East. It is indeed heartening to witness these companies making a profound impact in their respective industries and contributing significantly to the global discourse on innovation.

Jaipur Rugs, a renowned name in the world of exquisite, handcrafted rugs, is proud to announce the creation of a unique hand-tufted wall-piece of art to celebrate the 52nd UAE Union Day. This limited-edition rug is a tribute to some of the extraordinary achievements of the UAE.Crafted with precision and passion, the rug features intricate designs that pay homage to the country's rich history and its commitment to progress. Highlighting notable achievements in infrastructure, aviation and space exploration, the rug captures the spirit of innovation that defines the UAE. Additionally, it showcases some of the nation's most iconic attractions, including the Burj Khalifa, Burj Al Arab, Sheikh Zayed Grand Mosque, Dubai Frame, Palm Jumeirah, and the Museum of the Future.What makes this commemorative rug truly special is that there is only one piece in existence, making it an exclusive collector's item. The 6 ft wide x 9 ft length rug is a testament to Jaipur Rugs' dedication to artistic excellence.To give residents and visitors in the UAE the opportunity to experience this unique creation, Jaipur Rugs has placed the rug on display at its store in Alserkal Avenue. The store serves as a fitting backdrop for the rug, nestled in the heart of Dubai's thriving arts and cultural district. "We are thrilled to unveil this exclusive rug in celebration of the 52nd UAE Union Day. It is a reflection of the beauty, progress, and cultural richness that define the nation. Each detail has been carefully crafted to showcase the essence of some of the UAE's achievements and landmarks," said Yogesh Chaudhary, Director, Jaipur Rugs.This one-of-a-kind rug serves as a symbol of Jaipur Rugs' commitment to creating timeless pieces that not only enhance living spaces but also tell stories of cultural significance.The public is invited to visit the Jaipur Rugs store at Alserkal Avenue to view this exquisite masterpiece. Don't miss the chance to witness the artistry and craftsmanship that went into creating this limited-edition rug.The Jaipur Rugs store is located at Alserkal Avenue and is open daily from 10:00 am to 9:00 pm. For further information, please contact Jaipur Rugs on 04 398 8780 or visit www.jaipurrugs.com

Jeeny, one of the most innovative ride-hailing applications, is excited to announce the launch of its new service, Jeeny Xpress, in Jordan. The new service aims to revolutionize the delivery industry by enabling customers to efficiently send and receive goods, all within their trusted Jeeny app.Jeeny's team underwent an extensive phase of learning and development, marking a substantial growth period for the company. Following rigorous testing and refinement, Jeeny is pleased to introduce a delivery service with an abundance of benefits. From swift, dependable deliveries to a user-friendly interface, there are numerous noteworthy features. It allows users to experience an effortless ordering process, timely deliveries, and an extensive array of products that are conveniently accessible. This service aims to elevate users’ overall experience by offering a seamless and enjoyable method to send and receive desired items hassle-free.Jeeny has expanded its services to include delivery solutions, addressing evolving consumer needs, and demonstrating remarkable adaptability amid continuously developing circumstances. Recognizing the growing demand for reliable and efficient delivery options, Jeeny introduced Jeeny Xpress, a progressive service enabling users to send and receive packages securely using their app.By launching Jeeny Xpress, we are moving forward in our commitment to digital transformation, which aims to enhance the livelihoods of people. Not only are we making life easier, but this initiative has also created plenty of work opportunities for nationals and internationals alike, benefiting society as a whole.Hammad Ehtesham, CEO of Jeeny, stated, "Jeeny Xpress is a testament to our commitment to advancing lives through technology and intelligence-driven services. Our mission to simplify lives drives us to expand within the Jeeny app, revolutionizing item movement through delivery. We envision a world where accessibility knows no bounds, where our platform effortlessly connects people and items, making life easier for all."The Jeeny Xpress service is now active and ready for use in Amman. Download the app today and experience unparalleled efficiency, convenience, and speed of service.

Carat, a dentsu company, today announced the appointment of Fiona Black as Integrated Client Growth Lead. In this newly created role, Fiona will architect progressive solutions and delivery excellence to enable growth for clients. Fiona brings with her a wealth of experience and a strong track record of delivering large-scale media transformation projects. At Carat, she will play a pivotal role in delivering value and driving profitable business growth for clients, while ensuring seamless collaboration across the dentsu network of agencies.Working closely with client partners to drive effective strategic partnerships Fiona will work towards delivering long term brand building.  By leveraging the full service offering across dentsu, Fiona will unlock new opportunities with integrated business plans designed to deliver commercially, creatively and culturally for some of the agency’s most complex and multidisciplinary clients. Commenting on her appointment, Ramzy Abouchacra, CEO, Carat MENA, said: “Fiona’s fresh thinking, determination and spirit is exactly what is needed to deliver meaningful progress and growth for our clients and our business. She is an energetic, transformative leader who brings strong expertise and a deep passion for innovation. I look forward to working with Fiona as we support our clients in their transformation journeys and develop Carat’s proposition ready for the next phase of our own regional growth plans.” With over two decades of experience working in the industry, Black’s previous experience includes key leadership positions across holding group agencies both in the UAE and the United Kingdom, leading teams across multiple markets. In these roles, she demonstrated her strategic leadership on significant domestic and international clients such as Visa, Mars, Mondelez, OSN, Activision Blizzard, Disney and PUIG."The whole media industry is at a turning point as brands reevaluate their agency experience and expectations - I am really excited to take on this position at as it represents an incredible opportunity to drive innovation and create seamless, integrated solutions that will truly benefit our clients. I look forward to working with the talented teams at Carat and across Dentsu in fostering strong, sustainable partnerships that deliver exceptional results for our clients," commented Fiona. 

The MENA Effie Awards, recognising excellence in marketing and advertising were concluded last week. Once again this year, Publicis Groupe Middle East dominated the field, winning a total of 54 metals- The Grand Prix, 16 Gold, 21 Silver, and 16 Bronze, totalling 64% of all awards issued that night. And, for the second consecutive year: ·      The Most Effective Network of the Year went to Leo Burnett Middle East, with 12 Gold, 12 Silver and 14 Bronze Effies, along with The Effie 2023 Grand Prix, across offices in UAE, Lebanon, Saudi Arabia and Egypt. The best network spread in terms of awards this year. ·      The Most Effective Agency of the Year went to Leo Burnett Dubai, with 11 Gold, 11 Silver and 6 Bronze Effies, along with The Effie 2023 Grand Prix for their work with K-Lynn and ‘Self-Check Out’.  In addition to: ·      The Most Effective Media Agency of the Year going to Starcom Middle East, with its numerous wins across agency brands. Commenting on the Groupe’s performance, Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey said “Award shows like the MENA Effies are important as they serve to push the bar of marketing and creative excellence for this industry. They encourage agencies and brands to improve the effectiveness of campaigns, driving stronger results and more meaningful impact. Being recognised at this level by your industry peers reaffirms the great work that our amazing talents, clients and partners are delivering.”  Other agencies under Publicis Groupe also turned out winning performances including Saatchi & Saatchi ME, Leo Burnett Beirut, Publicis ME and Prodigious ME, along with wins from Digitas, Spark Foundry, Zenith and Publicis LEVANT. Adding to this, Leo Burnett and Saatchi & Saatchi have earned 9 global finalists at the Global Effie ‘Best of the Best Awards’, which are due in December. “We treat every client and every brief as an opportunity to do work that’s solving problems – brand, business, societal or cultural. And this focus on creative marketing that drives consistent impact, gives us not just the volumes but importantly, a rich range of quality and diverse effective work that does well in the world, and hence, does well in jury rooms. The juries are not easy, and they reward work on merit. So, it’s extremely fulfilling to watch our clients, our partners and our talents win and celebrate their work”, said Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T. 

UAE-based investment banking advisory firm, Alpen Capital, projects the food consumption in the region to grow at a CAGR of 2.8% to reach 56.2 million MT by 2027 in its latest GCC Food Industry report. The vegetables food category is expected to surpass the growth rates of the meat and cereals categories in the coming years.  Released on Tuesday, November 28th, the report provides a comprehensive overview of the GCC food sector and outlines the sector’s recent trends, growth drivers and challenges. It also profiles some of the renowned food companies in the region. The report was launched over a webinar followed by a panel discussion featuring Sanjay Bhatia, Managing Director, Alpen Capital; Garrett Walsh, Chief Executive Officer, Mezzan Holding Co. and Nasser Talib Nasser, Chief Executive Officer, Al Islami Foods. Sameena Ahmad, Managing Director, Alpen Capital moderated the discussion.“Demand for food in the GCC is expected to be driven by improving macroeconomic factors, rising population, buoyancy in tourism and various initiatives being taken by the governments to improve self-reliance. The industry is witnessing a rise in the demand for new dining concepts and diverse cuisines, due to changing consumer preferences and increasing health awareness. The food services sector continues to evolve at a significant pace to cater to the needs of the consumers and hence, remains one of the most promising sectors driving food consumption in the region. The GCC governments are also heavily investing towards innovation in key areas such as water desalination, efficient irrigation, protected agriculture, plant breeding and soil restoration to mitigate the perennial concern of food security.”, says Sameena Ahmad, Managing Director, Alpen Capital (ME) Limited. “Given the region’s high dependence on imports and ongoing geopolitical conditions, there is a heightened focus on alternate farming techniques to increase local production. This has led to the emergence of a number of Agritech start-ups in the region which are expected to gain prominence in the coming years. Despite the volatility, the food sector has remained relatively resilient opening opportunities for scalable and accelerated growth. Inorganic growth strategies are likely to continue as companies look to capitalize on the on the burgeoning food demand in the GCC. At the same time, online business channels, including food aggregators and last-mile delivery platforms, are poised to play a pivotal role in reshaping the dynamics of the food market.”, says Sanjay Bhatia, Managing Director, Alpen Capital (ME) Limited. According to Alpen Capital, food consumption in the GCC is projected to grow at a CAGR of 2.8% to reach 56.2 million MT by 2027 from an estimated 49.0 million MT in 2022. Future growth is expected to be driven by an increase in population, rise in per capita income, and rebound in tourism activities. The regional governments are also taking several initiatives towards ensuring a sustainable supply of food items to meet the rising demand. Moreover, growing awareness of healthy eating habits coupled with increasing penetration of the food services sector offering global cuisines are likely to aid the food consumption across the GCC over the next five years. The per capita consumption in the GCC is forecasted to reach 904.1 kg by 2027 from an estimated 872.5 kg in 2022, growing at a CAGR of 0.7% The country-wise food consumption share in the GCC is projected to change marginally through 2027. While Saudi Arabia will continue to remain the largest GCC market in terms of food consumption, its share is likely to fall from an estimated 57.1% in 2022 to 55.5% in 2027. Bahrain is expected to witness the highest CAGR at 4.5% whereas the UAE and Saudi Arabia are expected to growth at moderate paces of 3.3% and 2.2%, respectively, largely in line with their population growth.  The report states that the growth among different food categories is forecasted to range between 2.0% and 3.2% from 2022-2027. The vegetables food category is projected to secure the highest CAGR at 3.2%, closely followed by ‘others’ and meat at 3.1% each. The ‘others’ food category consists of commodities such as eggs, fish, pulses, oils & fats, potatoes, and honey products. The GCC economies have made a strong recovery following a period of pandemic-led economic distress. This can be attributed to the successful COVID-19 mitigation strategies implemented by the governments, positive business and tourism sentiment driven by mega events, along with rebound in the hydrocarbon market. The region’s expanding population base that largely comprises of young and working class professionals has led to the rise in demand for new dining concepts and diverse cuisines, including boosting consumption of healthy foods and ready-to-eat varieties. The governments have also increased their focus towards sustainable agricultural practices with the aim of enhancing domestic output while encouraging the use of greenhouse, hydroponic and aquatic farming, and leveraging other technologies such as artificial intelligence (AI) to increase agricultural efficiency and yield. The confluence of all these factors are expected to positively drive consumer sentiment, spending and food consumption over the long-term. However, the report highlights that the global economy is expected to remain weak in the short to mid-term, largely impacted by the geopolitical conflicts.  These conflicts are likely to weigh on global economic activity, raise inflation and cause supply-chain problems. Additionally, the challenge of food security continues to strain the GCC governments despite successful efforts to increase local production. The GCC food industry is also vulnerable to global price fluctuations and supply-chain disruptions as over 85% of the region’s food requirement is imported. With chronic and lifestyle-related diseases becoming a major concern for the population, there is heightened awareness for healthy eating habits, which is also being promoted by the regional governments. This has not only boosted the demand for organic food but has also encouraged restaurants and food services players to concentrate on procuring and producing healthy food items. The region is witnessing a large scale movement in the AgriTech sector via investments and partnerships, between private players and governments, with the aim to gradually build capacity to produce sufficient yields of affordable food with minimal resource utilization. The governments’ effort to enhance food production is encouraging local as well as international players to expand their presence while also helping reduce the demand-supply imbalance and consequently food costs. Going forward, focus is likely to be directed towards value creating opportunities, with particular emphasis on AgriTech. The industry is likely to witness consolidation amid cost-containment issues and limited room for differentiation in service offerings.

 HowGood, a sustainability intelligence platform with the world's largest ingredient and product sustainability database, announces a partnership with Majid Al Futtaim which operates Carrefour in the UAE, to bring its climate labels to food products at COP28 in order to highlight sustainable choices for shoppers and celebrate product impact transparency. Starting on November 28, those visiting the Carrefour stores located at Mall of the Emirates, City Centre Deira, and City Centre Mirdif, Dubai International Airport’s Terminal 3 and its store at COP28 will be able to identify the environmental and social impact of their food purchase through three labels provided by HowGood, including product carbon footprints and comprehensive sustainability attributes.HowGood’s sustainability insights on over 33,000 food ingredients provide both retailers and food brands with the granular data required for sustainability storytelling that resonates with consumers. The Carrefour stores featuring HowGood labels will utilize SES-imagotag’s digital shelf edge tags for 2,500 food products, allowing for seamless visibility where consumers are making purchasing decisions. The three labels bring transparency to areas of global concern with regard to reducing the food industry’s impact on climate change, including:Product Carbon Footprint: A measure of the greenhouse gas emissions (GHGs) of a product, from cradle-to-shelf.Comprehensive HowGood Sustainability Rating: Products that receive HowGood's "Best" rating have a social and environmental impact better than 95% of all products assessed by HowGood. Those rated “Great” are better than 85%, and those rated “Good” are better than 70%. Sustainability ratings are also part of Carrefour’s “Choose Better” program, which is also launching at COP28.Product Sustainability Attributes: Shoppers looking for insight into additional areas of climate concern can use HowGood’s attributes to identify products that: ??use less water than average in their production (Water Smart), have lower greenhouse gas emissions than average (Climate Friendly), have a simple formula with seven or fewer ingredients (Clean Label), are made with ingredients that are not dependent on commercial or industrial processing (Minimally Processed), and respect workers’ rights and dignity (Fair Labor).HowGood’s labels have been proven to help guide shoppers toward more sustainable offerings. For example, in a recent engagement with SES-imagotag in London, the use of HowGood attributes increased product sales on average by 25.8%, and the use of the Fair Labor attribute, in particular, saw a lift of 45.1%.“With the COP28 Food Systems and Agriculture Agenda, there is no better time to partner with Majid Al Futtaim to help Carrefour shoppers choose products that align with their environmental and social values,” said Ethan Soloviev, Chief Innovation Officer at HowGood. “With more than a third of all human-caused greenhouse gas emissions linked to the food system, food brands and retailers have an immense opportunity to drive transparency and empower more sustainable decision-making. Our launch at COP28 will be a clear signal of where the future of retail is headed with regard to sustainability.”“Our launch of the Choose Better program is not only a testament to our commitment to sustainability, it also aligns with our purpose to help customers shop smarter and live better by helping them make healthier, more sustainable shopping choices,” said Sheila Chaiban, CMO at Majid Al Futtaim Retail. “Powered by HowGood’s product rating system and SES-imagotag’s smart labels, we’re excited to enable shoppers to find products that are better for the planet.”Roy Horgan, SEVP Strategy, Marketing & Communications of SES-imagotag, concluded: “We are delighted to partner with HowGood and Majid Al Futtaim during the COP28, to better influence Carrefour consumers’ decisions at the shelf-edge through sustainable information provided by our technologies. Moreover, after our successful collaboration with HowGood at Kavanagh’s Budgens Belsize Park in the UK, and now at Carrefour, it gives our partnership with HowGood significant scale and impact, moving from an independent retailer to a major retailer. We'll continue to offer this unique value proposition to more customers running on our VUSION Cloud next year, as our aim is to create a positive impact on society by enabling sustainable and human-centered commerce.”??HowGood’s product labels for Sustainability Ratings, Attributes, and Carbon Footprint will be displayed at Carrefour's COP28 store locations starting November 28 and will be live for the next three months, as well as in select Carrefour stores throughout the UAE. For more information about the partnership, HowGood’s impact labels, research and methodology, please visit https://howgood.com/carrefouruae-cop28/.

Carrefour, operated by Majid Al Futtaim in the UAE, reaffirms its commitment to sustainability by opening a one-of-a-kind store at COP28’s Blue Zone in Expo City, offering a unique, eco-conscious shopping experience. As part of its participation in the event, and further emphasising its dedication to pioneering sustainable initiatives, Carrefour will also be launching its innovative ‘Choose Better’ programme at this store.According to the UAE’s National Nutrition Strategy, 83% of the adult population do not consume their recommended five servings of fruits and vegetables daily. Carrefour’s customer insights reveal that while customers aspire to lead healthier lifestyles, they struggle to find a range of healthier food options at affordable prices. Derived from this powerful insight, the ‘Choose Better’ programme aims to educate, empower, and reward customers by making healthier and more sustainable choices accessible, affordable, and appealing, both in-store and online. This programme is built on three pivotal pillars – Choose Better, ‘For You’, ‘For the Planet’, and ‘For Communities’ – each playing a crucial role in fostering positive change with healthier lifestyles that protect the planet and support local communities. Customers can also find the ‘Choose Better’ offering at Carrefour’s Mall of the Emirates, City Centre Deira, and City Centre Mirdif stores, in addition to Terminal 3 at Dubai International Airport. The Carrefour store at COP28, which ensures circular design using repurposed material and smart lighting, and promotes product sustainability, spotlights Carrefour’s sustainable journey to 30,000 visitors from across the world.Commenting on the occasion, Hani Weiss, Chief Executive Officer at Majid Al Futtaim – Retail, stated: “COP28 is a strategic platform to role model our efforts and demonstrate Majid Al Futtaim’s unwavering commitment to a more sustainable future. Our engagement at the event underlines our relentless pursuit of sustainability goals, marking a pivotal stride in our mission to achieve Net Positivity by 2040.” “The launch of ‘Choose Better’ is a testament to our dedication to health, wellness, and sustainability, aligning with our purpose to enable people to shop smarter and live better. It stands as a fundamental component of our mission, aligning seamlessly with Majid Al Futtaim’s commitment to the Consumer Goods Forum and the transformative goals set forth by the Forum’s Collaboration for Healthier Lives coalition. We invite COP28 visitors to step into our store and witness the unique shopping experience in person,” he added.Under the ‘Choose Better – For the Planet’ pillar, Carrefour encourages and rewards customers for making informed choices that protect the environment. As an industry first, Carrefour will become the only retailer in the region to transparently share the sustainability ratings of its products by partnering with “HowGood”, an independent research database that assesses ingredients and products for environmental and social impact. “Customers around the world are making clear demands for increased transparency into product impact,” said Ethan Soloviev, Chief Innovation Officer of HowGood. “To make meaningful progress towards a net-positive future, we must collectively turn to data-driven measurement and communications, and we are honoured to be powering those efforts for Carrefour on the global stage at COP28.”

PureHealth has launched Dawak, an online digital pharmacy platform. The platform aims to simplify the way patients access, purchase and consume their medication throughout the UAE. The application is currently available to patients of the Abu Dhabi Health Services (SEHA), a PureHealth subsidiary, responsible for hospitals and clinics across Abu Dhabi, and will be rolled out to the general public at a later stage.The new platform helps users avoid waiting times, review and refill their medicines, select a convenient place and time for delivery and allow ease of payment via the platform. Dawak aims to ensure medication adherence and is a platform to report adverse medication effects. Dawak organises and delivers the medication into packs, which are individually sealed sachets, organised by date and time, and include the dosage details.The Dawak application is designed to be user-friendly and can further assist the customer with alerts to remind them to reorder or take their medication, share details of the correct dosage, and the scheduling of one-to-one calls with pharmacists to access further information. For healthcare providers, the Dawak pharmacist portal allows the tracking of orders requested by patients, shows the prescription details and selected delivery times, and can also raise insurance requests.Her Excellency Dr Noura Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi (DoH), said: "The Department of Health – Abu Dhabi (DoH) is proud to witness the launch of innovative solutions aimed at enhancing patient experience and healthcare outcomes. In line with Abu Dhabi’s digital transformation journey, similar smart initiatives enable the emirate to be a leading proponent and key driver for a digital future in healthcare and beyond. At DoH, we work hand-in-hand with our strategic partners in the sector to set the stage for a future driven by healthcare technology, innovation and artificial intelligence to further elevate the sector’s outcomes. Through this patient-centric initiative, patients will be able to access, purchase and consume their prescribed medicines in the UAE efficiently."Shaista Asif, Group Chief Operating Officer at PureHealth, said: "The introduction of our innovative online digital pharmacy platform, Dawak, exemplifies PureHealth's unwavering commitment to delivering comprehensive and cutting-edge innovative healthcare solutions. We firmly believe that technology and digital advancements serve as the primary catalysts for driving healthcare innovation and elevating patient outcomes. With Dawak, we revolutionise the entire prescription-delivery ecosystem, providing a seamless and enhanced experience that encompasses medication administration, proactive patient support, timely reminders, and comprehensive information.""At PureHealth, we are on a mission to unlock time for humankind by enabling individuals to prioritise their wellbeing and embrace a holistic approach to healthcare. We are delighted to expand our digital footprint in the UAE, amplify healthcare accessibility, and empower individuals through innovative technology solutions. Dawak is a testament to our strategic pursuit of excellence, as we continuously strive to enable our communities to live a healthier and longer, and fuller life in line with the directives and the wise visionary of the UAE’s leadership."

In a strategic move to advance the gaming industry's growth in the emirate, Abu Dhabi Gaming (AD Gaming) has integrated with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi).The collaboration reaffirmed DCT Abu Dhabi’s commitment to nurturing the gaming and esports ecosystem to position the emirate as a global gaming hub.His Excellency Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, said: "As gaming grows in popularity around the world, we are working to harness its potential to bolster the UAE's journey towards economic diversification and innovation-driven growth. Bringing AD Gaming under the umbrella of DCT Abu Dhabi is the next step in that journey, adding a new dimension to our aspirations for creative industries.""Abu Dhabi's thriving gaming and esports sector is a cornerstone of the emirate's digital transformation and a core driver of creative industry expansion, and we eagerly anticipate the boundless possibilities this partnership will unlock."James Hartt, Gaming and Digital Development Department Director of AD Gaming, said: "The gaming industry is growing faster in the MENA region than anywhere else in the world and Abu Dhabi has a clear role in spearheading this growth. Gaming businesses across the world are looking to tap into this growth, which will lead to considerable job creation within the emirate’s gaming sector in the coming years.""Now operating as part of DCT Abu Dhabi’s cohesive ecosystem, the opportunity for AD Gaming to deliver further value to both local and international gaming businesses, and to the UAE’s economy, has never been clearer."Key AD Gaming projects include: The AD Gaming Hub; located in Yas Creative Hub, the AD Gaming Hub is a dedicated space to showcase the latest gaming technologies, content ideas, and development. The AD Gaming Hub fosters creativity to generate high-quality gaming content. It also facilitates access to partners, including publishers, developers, artists, and freelance talent.The second AD Gaming project is Unity Centre of Excellence; Unity Technologies, a leading platform for creating and operating real-time 3D content, joined forces with AD Gaming to provide support to students, professionals, and small businesses across the MENA region in the game development industry. The first Unity Centre of Excellence in the MENA region is situated in the AD Gaming Hub, offering in-house support for partners.The projects will also include university partnerships. Unity Technologies and AD Gaming have formed strategic alliances with UAE universities to upskill and empower students by providing training, courseware, support and examinations. This initiative equips students with the skills needed to enhance their employability and gain game development qualifications alongside their degrees.The final project is the BLAST Premier World Finals. AD Gaming collaborated with global esports giant BLAST Premier to bring the Counter Strike: Global Offensive world final tournament to Abu Dhabi as part of a three-year deal. The first edition of the tournament was held in December 2022 and became the most-viewed esports event ever in the region.To establish a thriving gaming and esports ecosystem in the UAE capital and nurture innovation, talent development, and economic growth, earlier this year DCT Abu Dhabi revealed its plans to drive job creation in the e-gaming industry, with the positions distributed among more than 20 new companies.AD Gaming also works with the education sector and strategic partners to train the next generation of gaming industry professionals, while supporting local studios in their mission to create great games.Founded in 2021, AD Gaming is a government-led initiative that focuses on developing talent, games and esports. AD Gaming has boosted the expansion of the region's gaming industry, offering career opportunities to aspiring talent and producing world-class content in the emirate. It has become the largest concentration of gaming companies in the MENA region, with more than 70 companies operating across the gaming sector.

With a commitment to bridging technological gaps, HubSpot and Opium Works are bringing forward a practical webinar that focuses on building effective and tailored tech stacks that can propel a start-up’s success. The webinar offers an incredible opportunity for MENA-based founders and start-ups, who are seeking that extra push to achieve their full potential by empowering them with a strategic, technological approach that will allow them to do so.The webinar presents a greatly impactful and opportunistic moment for Middle Eastern start-ups to gain valuable insights that will allow them to address their unique challenges and facilitate their substantial growth in a competitive landscape, by leveraging technology.Claim your FREE HubSpot portal here.Moreover, this technological equipping will enable start-ups to bypass numerous barriers and position themselves for scalability, which is a vital component for any small company that is looking to grow its market presence and expand operations. The implementation of technology, through the building of effective tech stacks, means streamlined processes, heightened efficiency, and improved competitiveness, which can be crucial factors for growth and success, as well as in contributing to the economic development of their respective regions.The webinar could also be a great networking opportunity, as it can open the door to connecting with industry experts, fellow entrepreneurs and potential partners.You can register for the FREE webinar here.The one-hour workshop will highlight:Understanding Tech Stacks: From the basics to advanced concepts, participants will gain a comprehensive understanding of the role of tech stacks that will apply to founders of all levels Building a Tailored Tech Stack: How applying a personalized approach in constructing a tech stack tailored to specific start-ups needs can optimize your growth Tool Selection: The workshop will provide insights on selecting the most suitable tools and resources that will be essential for your specific needs and objectivesThe key speaker of the workshop will be none other than the Head of HubSpot for Startups, MENA, CEE & UK, Eoin McGuiness. As one of the leading experts in the field, Eoin is currently working with 80 top VC’s, Accelerators, and Incubators to assist start-ups in their growth.During the webinar, HubSpot will also be launching their brand-new program called ‘Accelerate Middle East’, which will offer attendees the opportunity to receive a free HubSpot Portal, along with software discounts, as an added incentive for empowering start-ups to foster their growth and innovation.This initiative will not only facilitate access to essential, powerful tools by alleviating some financial burden for start-ups, but also empower them to overcome any hurdles related to technological expertise and resource limitations.

 Ezra, the leading microlending fintech, has partnered with Kacha Digital Financial Services S.C. and Global Bank of Ethiopia to launch a digital lending service in Ethiopia.A trailblazer in digital finance, Kacha is transforming the nation's financial sector. Licensed by the National Bank of Ethiopia, its scope of services also includes payments, airtime and currency exchange. This new partnership with Ezra reflects both companies’ shared commitment to providing inclusive services that empower financially underserved communities.Ezra has worked with Kacha to develop a Platform as a Service (PaaS) model which facilitates the seamless integration of credit solutions into Kacha’s wallet infrastructure. With Kacha as the customer-facing entity and Ezra as the technology and scoring provider, this partnership has been designed to provide individuals and MSMEs across Ethiopia with a simplified and affordable digital pathway to loan products.The collaboration was celebrated on Saturday, August 26th at an informative digital lending service workshop and formal agreement signing ceremony. It was attended by esteemed representatives and senior figures from public and private sector banks and microfinance institutions. The event reflected the overarching goals for the new partnership, with an emphasis on the importance of digitally accessible short-term loans for financially underserved individuals and MSMEs.Abraham Tilahun, CEO of Kacha, spoke at the event and underscored the transformative potential of digital lending in empowering end-users, and how this can contribute to economic growth and financial inclusion: "Our alliance with NIB International Bank and Global Bank Ethiopia, serving a combined customer base exceeding 4 million, aligns with the National Bank's initiatives to combat inflation. This partnership extends the reach of financial inclusion and makes credit services accessible to the mainstream economy." Sahilemichael Mekonen, Chief Retail Banking Officer at the Global Bank of Ethiopia (formerly Debub Global Bank), said: "Today's partnership aligns seamlessly with our unique five-year strategic plan. Through digitally accessible small loans and innovative remittance services, we are committed to fostering the growth of small and medium-sized enterprises, as well as individuals contributing to the sustainable development of our nation." Dinko Svetic, Vice President of Growth at Ezra, said: “We are delighted to be embarking upon this vital journey with Kacha, Global Bank of Ethiopia, NIB International Bank and certainly more banks in the near future. At Ezra, our mission is to design, develop, and deliver lending solutions which meet the needs of financially underserved individuals across the world - and we are committed to this partnership and the difference it is going to make to micro, small and medium-sized enterprises in Ethiopia.”

In a dazzling revelation of automotive innovation, INFINITI has pulled back the curtain to unveil the Vision Qe Concept during an event held in Tokyo, under the title “New Dawn.” This momentous event is part of a strategic product renaissance, introducing four new models that herald a new era for the vehicle range.Vision Qe is a manifestation of INFINITI's commitment to redefine luxury in the electric age. This sleek fastback sedan concept, an embodiment of the brand's evolved design language, ‘Artistry in Motion’, brings forth a captivating fusion of artistic details and a single fluid design gesture.The excitement continues, INFINITI has tantalizingly hinted at an all-new QX65 crossover coupe as an all-electric SUV. The QX65, drawing inspiration from the region's preference for stylish and dynamic vehicles, offers a two-row alternative in the midsized segment. These additions to the lineup are poised to elevate the driving experience for the vibrant and diverse market that AAC has established a strong legacy within.The unveiling of the Vision Qe Concept and the quartet announcement signify a holistic renewal of the INFINITI brand within the unique context of Dubai, Sharjah, and the Northern Emirates. This strategic blend of technology, futuristic design, and a commitment to sustainability, encapsulates the essence of INFINITI's evolution, positioning it as a vision in the region's automotive landscape.The promise of high-performance electric mobility is palpable, with design elements like the gentle pressing along the bodyside and surfacing of the fenders hinting at the engaging electric drive that a future production version will deliver. Alfonso Albaisa, INFINITI’s Senior Vice President for Global Design, describes it as, “Powerful, almost motionless, but generating such speed”, echoing the spirit of the dynamic urban landscape.As the demand for luxury meets the dynamism of electric mobility, AAC stands at the forefront, steering the way forward with a product lineup that exceeds the demands of the region's future. These renaissance cements INFINITI of Arabian Automobiles’ position as the luxury automotive brand of choice for the UAE, where opulence, performance, and sustainability converge seamlessly.

Zenith, a leading media agency under Publicis Groupe Middle East, retained their long-term BMW account for the thirteenth consecutive year, following a long multi-agency pitch. The agency will continue Media Planning & Buying across all media and business transformation in the region for BMW brands, including BMW, MINI and BMW Motorrad.This win extends beyond the Middle East, as Publicis Groupe’s other media agency Starcom also won the mandate in the APAC region. These wins signify the value of Publicis Groupe’s synergistic capabilities across markets and the compelling strategies that integrate media, data, technology, and consumer-centric solutions to drive sustainable business growth for clients.Commenting on the appointment Dr. Hamid Haqparwar, Managing Director, BMW Group Middle East, said, “Zenith has developed a deep knowledge of our business and audience groups, playing a crucial role in our growth through media. We have the same dedication and principles in our approach to business. Working with Zenith over the years resulted in an impactful partnership for us to build on, and I look forward to what the future holds.”Zenith functioned as BMW's marketing arm, pivoting adeptly to digital during the pandemic. Demonstrating a transformative partnership, the agency used a progressive consultative approach to sustain BMW's industry peak position. Aligned with BMW's ambitious growth goals, Zenith's data-driven ROI methodology delivered effective commercial and client servicing solutions, reaffirming Zenith as their strategic ally.“We are delighted that BMW has once again chosen us as their agency. We have built a fantastic partnership with them over the past thirteen years, helping them on a journey of digital transformation and delivering performance with purpose. We are excited to achieve new milestones together through continuously driving innovation and engagement across their whole portfolio” said Firas El Zein, CEO, Zenith, Middle East.

CheckRewards, an innovative cashback service fuelled by cutting-edge machine learning technology, is entering the MENA region. Backed by a $1.2 million investment from the Mitgo Group, CheckRewards is set to redefine the cashback experience for both users and businesses across the Middle East and North Africa.CheckRewards plans to become a leading player in the cashback industry, offering a revolutionary omnichannel platform that seamlessly connects consumers with brands, both online and offline. The company aims at partnering with 50 major FMCG, retail and food brands, including industry giants like Noon, Amazon, Sharaf DG, Samsung, Dyson, Starbucks and H&M.For users, CheckRewards isn't just another cashback app. Instead, it's a smart-shopping companion that assists with overall budget management. The app provides access to exciting promotions, cashback rewards for everyday purchases and receipt scans, as well as robust expenditure tracking to help users keep on top of their finances.For brands, CheckRewards represents an opportunity to engage with customers through an innovative cashback tool, allowing for the quick launch of promotions without the need for complex technical integration. This enables brands to precisely target specific audience segments based on user preferences, ultimately driving an increase in average purchase value, sales volume and customer loyalty.CheckRewards' growth plansThe CheckRewards team has already launched similar projects in Eastern Europe and achieved significant milestones, boasting over 5 million users and 180 million in-app purchases. Following the successful launch of the MVP in the UAE, which demonstrated strong audience interest, the team has made the strategic decision to venture into the MENA market.MENA presents a tremendous opportunity for CheckRewards, as the popularity of cashback services within the region continues to grow. According to a Statista report, in 2021, retail sales in the United Arab Emirates alone were estimated at approximately 74 billion U.S. dollars, with forecasts predicting a substantial increase to 114 billion U.S. dollars by 2026.CheckRewards is committed to building strong partnerships, both globally and within the MENA region. In its first year, the company plans to collaborate with 50 major FMCG, retail and food brands, while also exploring partnerships with local banks to offer users a seamless money withdrawal experience.CheckRewards has already launched Android and iOS apps in the UAE that implement cutting-edge receipt recognition technology. Future expansion plans include finding investment partners to enter Saudi Arabia and other key MENA countries.Investment and support from MitgoMitgo Group, an indispensable partner on CheckRewards' journey, has made a substantial $1.2 million investment into the project. In addition to financial backing, Mitgo Group will provide wide-reaching networking opportunities and regional expertise. This unwavering support reflects both the potential of CheckRewards and Mitgo Group's dedication to fostering innovative tech businesses.Alexander Bachmann, CEO of Mitgo Group:"We recognise the immense potential within CheckRewards and firmly believe in their vision for the MENA market. Artem is an exceptional founder and, when he approached us for investment in the seed round, we didn't hesitate. This strategic collaboration is well-positioned to reshape the cashback landscape in the region, offering unparalleled opportunities for both consumers and businesses. At Mitgo Group, we are committed to supporting the CheckRewards team as they progress in their project and seek further investment to expand into new markets."Artem Ostapenko, CEO of CheckRewards:"We are thrilled to introduce CheckRewards to the MENA region, where the demand for cashback services is on the rise. CheckRewards stands as a unique solution, presenting remarkable advertising opportunities, including geo-targeting and customer preference-based targeting. We are eager to transform the cashback experience for users and foster business growth in this dynamic region. Our plans include securing the next round of investments for expansion into new markets, with a focus on the KSA."

As the world's fastest cars speed around the Yas Marina Circuit at over 200mph for the finale of the F1 season, Heinz® has proved that finishing slowest is a true sign of quality, with a saucier Ketchup Grand Prix of its own.Heinz® introduces the Slowmaster 57, the world's first ketchup racetrack ramp designed to ensure your favorite Heinz® ketchup never breaks the quality and thickness speed limit!Slow and Saucy: Heinz® unveils the Slowmaster 57 - The world’s first ketchup racetrack where speed takes a backseat and true quality finishes last!Inspired by the Heinz factory's famous "quantifier" a machine used at its factories around the world to evaluate the thickness and consistency of every single batch of Heinz Ketchup, Heinz® has developed the world's first ever Slowmaster 57 - a specially designed miniature model device where anyone can put Heinz's famous quality and thickness to the slowness test.The Slowmaster 57 is so simple it's like a game with a uniquely designed ramp built at a gradient of 45 degrees over a 20cm track. Once the race starts the patience race begins with the ketchup flowing down at a speed of not more than 0.028 miles per hour, which is the maximum speed allowed for authentic Heinz Ketchup made from the best, richest, and freshest ingredients."Channelling our inner Hamilton's, Verstappen's and Alonso's we wanted to add a twist and run a race of our own. The Slowmaster 57 lets anyone test how slowly and lusciously our Heinz Ketchup flows, thanks to 100% all-natural ingredients made from real, ripe tomatoes with no artificial thickeners. It's a reminder to everyone that faster isn't always better, and slowness is a sign of true natural quality." said Passant El Ghannam, Head of Marketing at Kraft Heinz MEA.Ketchup connoisseurs can assemble their own Slowmaster 57 ramps to test the slowness of their favourite ketchup, with limited editions available on e-commerce platforms and specialized gaming cafés.

Abu Dhabi Financial Markets Authority (ADGM), the international financial centre in the capital of the United Arab Emirates, and eToro, the global trading and investing platform, are pleased to announce today that eToro has received approval for a Financial Services Permission (FSP) from the Financial Services Regulatory Authority of ADGM to operate as a broker for securities, derivatives, and cryptoassets in the United Arab Emirates.Yoni Assia, Founder and CEO of eToro, commented: “The approval of our operating licence by ADGM is a key milestone in our continued global expansion. Abu Dhabi is increasingly recognised as a growing fintech hub, and we are excited to become part of this flourishing ecosystem.“With our team in Abu Dhabi led by Jason Hughes, Senior Executive Officer for eToro Middle East and George Naddaf, GCC & MENA Regional Manager, we are looking forward to deepening our relationships in this dynamic market and to helping our UAE clients grow their financial knowledge and wealth as part of a global community of investors.”Arvind Ramamurthy, Chief of Market Development at ADGM, said: “We are delighted to welcome eToro to ADGM. We are confident that ADGM’s dynamic ecosystem and progressive regulations will enable eToro's vision, ADGM is the largest regulated jurisdiction of virtual assets in the MENA region and eToro’s participation will add to its vibrant and trusted ecosystem of virtual asset trading venues, global exchanges and service providers, and reinforce the UAE’s strategic value to global finance.”Founded in 2007, eToro has over 34 million registered users, operates in over 100 countries and is localised in more than 20 languages. With the commitment to give you the tools you need to grow your knowledge and wealth, on eToro, users can view other investors’ portfolios and statistics, and interact with them to exchange ideas and discuss strategies.On eToro, users can hold traditional assets such as equities, currencies or commodities alongside ‘new’ assets such as crypto. eToro also offers its users a choice of how to invest, as users can trade directly themselves, invest in a Smart Portfolios, or copy the investment strategy of other investors on eToro’s platform.

Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of Aseer Development Authority “ASDA”, witnessed the announcement of SEVEN’s fifth entertainment destination in the Kingdom and the first in the Aseer region.With an investment value of more than SAR 1.3 billion, the entertainment destination is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport. The development is set on a land size of 64,000 square metres with a built-up area of more than 79,000 square meters.Designed by Gensler, a global architecture, design, and planning firm, the architecture was inspired by the ancient stone buildings of the area to highlight the identity of Aseer. The design aligns with the principles of The Urban Code of Aseer Region which aims to promote excellence in urban planning, design, landscape and architecture, while respecting the identity of the region.Prince Turki said: “Aseer region is witnessing an unprecedented renaissance across different sectors and verticals through the endless support from our leadership. SEVEN’s entertainment destination in Abha is one of the key projects in Aseer which will support our ambition to become a global destination all year round.”Abdullah AlDawood, Chairman, SEVEN, said: “Abha represents another ambitious project in the framework of our efforts to support the entertainment sector across the Kingdom following the objectives and goals of Vision 2030. We are forecasting a GDP contribution of more than SAR 4 billion and over 5 million visitors by 2030. In addition to creating more than hundreds of direct and indirect jobs for the people of Aseer region.He added: “We have been keen, in cooperation with the Aseer Development Authority and under the direct supervision of Prince Turki bin Talal bin Abdul Aziz Al Saud, to ensure that the architectural design of the destination is inspired by the ancient heritage of the region, while providing unique and distinctive entertainment attractions for guests of all age groups, enriching their quality of life. We extend our sincere appreciation to our strategic partners for supporting our efforts to develop the entertainment landscape in the region."SEVEN, a wholly owned subsidiary of the Public Investment Fund (PIF), has appointed Modern Building Leaders to undertake the construction works.Olivier Crasson, Chief Executive Officer, Modern Building Leaders, said: "'Modern Building Leaders Co. is honoured to be among the pioneering companies contributing to projects under Vision 2030. We are proud to partner with SEVEN in executing this distinguished project, an iconic entertainment landmark in the region.At MBL, we have dedicated our full effort and extensive expertise to accelerate the project, committing to the highest standards of execution using state-of-the-art technology and machinery in construction. We are fully committed to safety and sustainability measures, ensuring the preservation of the environment and the safety of all workers involved in the project."SEVEN Abha will be home to eight unique attractions which includes a family entertainment centre offering various experiences from arcade games, unique world-class rides to Virtual reality areas. There will be a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros. Discovery Global Themed Entertainment, an outdoor jungle-themed attraction that provides exciting educational entertainment experiences; a PLAY-DOH themed entertainment centre that taps into children’s creativity and imagination under license by leading toy and game company Hasbro; and a 12-hole indoor golf adventure area with the latest technology for an immersive gaming experience.Visitors can experience a full range of live entertainment events at the multipurpose venue, indoor e-karting on multi-level tracks, a 10-lane futuristic bowling concept, a 10-screen cinema from AMC and many more fun-filled experiences all under one roof. In addition, SEVEN will bring a wide range of retail and F&B offerings with something to suit everyone. SEVEN has partnered with leading companies in their fields to design the entertainment attractions in Abha including Cundall, Theme 3, Top Notch, Holofice, Thinkwell and Sea Quest.SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.SEVEN, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment landscape that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.

The GuROW app is an integrated platform that offers a wide range of investment services. It is available for both IOS and Android users.Commenting on this, Mohammed Radwan, Founder of GuROW and Managing Director of Arab Finance for Information Technology, said: “Launching GuROW aims to create a new generation of youth and assist them in investing in the available investment tools, as well as developing the Egyptian investment market through the latest technological means.”Meanwhile, Fady Kamel, CEO of Dahab Masr, highlighted that this partnership marks a significant and strategic step in a long journey of development between the two companies. Dahab Masr, in collaboration with GuROW, will provide detailed data and reports on gold and its momentary movements to assist investors in making accurate decisions and expand the use of fintech in this investment market over the upcoming period.For his part, Shehab Marzban, Board Member of Optofolio, stressed that Arab Finance, via GuROW, provides an exceptional opportunity to leverage the power of services offered by Optofolio, which serves as an online financial advisor based on the utilization of digital technology and mathematical algorithms in picking out investment portfolios that conform to the customers’ priorities and needs, depending on risk levels, expected returns, and required liquidity.This enables a wide customer base to access various saving and investment options through specialized and licensed firms regulated by the Financial Regulatory Authority (FRA)."Aligning our vision with the GuROW application, we aim to reach the largest possible number of users and provide them with the best trading experiences in the Egyptian Exchange (EGX). This further strengthens our position as one of the leading brokerage firms in the market," Hassan Gafar, Managing Director of AF Securities, commented.Arab Finance for Information TechnologyLaunched in 2001, Arab Finance prides itself on its long journey in the financial sector. Initially operating as news platform and a securities brokerage firm, the company officially split into two entities in 2020 as part of a mega revamp plan. The two companies are Arab Finance for Information Technology, which is fully owned by Cell Capital B.V, and AF Securities. Through its website ‘www.arabfinance.com’ and the GuROW mobile app, Arab Finance offers its users a diverse range of services.Dahab MasrDahab Masr has swiftly transformed the dynamics of the precious metals market in Egypt, shifting it from a traditional model to a modern digital model that aligns with the global trend of investing in physical gold and the Egyptian culture of utilizing the precious metal.OptofolioThe platform offers a unique blend of customization and artificial intelligence, enabling users to tailor their investment strategies by customizing risk levels and defining financial goals.Optofolio's innovative approach delivers a dynamic and efficient solution for financial institutions seeking to offer unparalleled services to their clients.AF SecuritiesEstablished in 2001, AF Securities, formerly known as Arab Finance Brokerage, emerged as a vibrant news gateway covering various sectors of the Egyptian Exchange (EGX). Pioneering the scene, it was the first online platform to carry out buying and selling transactions in the EGX.In 2020, the company split into two dynamic entities, namely Arab Finance for Information Technology and AF Securities, each dedicated to enhancing the value they deliver.Finally, in 2023, the company reached the pinnacle of innovation with the launch of its revamped AF Securities app and trading platform.

Only 8% of consumers in the UAE and 15% in KSA believe that brands are currently making sufficient efforts to combat climate change, reveals the latest report, 'Joyful Frugality,' published by Havas Middle East. The report focuses on consumer attitudes toward brands and their initiatives in addressing climate change. A larger percentage of respondents in both countries feel that brands are not doing enough.Almost half of the surveyed consumers believe that brands and businesses bear the most responsibility for climate change.More consumers in KSA (41%) than in the UAE (39%) agree with this statement.Frugality and minimalistic futureA significant percentage of consumers believe that brands and companies should contribute to making a frugal and minimalistic future desirable.91% of UAE consumers and 88% of KSA consumers think that brands and companies must play a role in this shift.Both countries exhibit a higher percentage of consumers expressing these views compared to global figures (82%).The "deinfluencer" trend on social media, where content creators challenge materialism and overconsumption, aligns with consumer sentiments against wasteful trends.A majority of consumers believe that large companies are better positioned to make necessary changes to combat climate change.In KSA, 93% believe in this statement, while in the UAE, 89% agree.A significant percentage of consumers in both countries think that the most profitable companies should be the first to pay for the ecological transition.Dany Naaman, CEO of Havas Middle East, underscores the importance of viewing sustainability and mindful consumption as enduring shifts in resource management and corporate responsibility, rather than passing trends.Overall, the report indicates a growing awareness among consumers in the UAE and KSA regarding environmental issues and a desire for brands to take more substantial actions toward sustainability and responsible consumption.

A Japanese eatery, “MiSora”, an exciting new contemporary restaurant offering a range of Japanese fusion food, announced its launch of its first branch in the Bride of the Red Sea, Jeddah on Wednesday night, 22nd of November 2023, offering a first look at the elegant restaurant to Jeddah’s elite.Top-notch guests, VIPs, members of the media and social media figures formally inaugurated the restaurant, designed with the precise needs of the cosmopolitan Saudi market in mind to bring a unique, world-class addition to the Kingdom’s ever-evolving dining scene.Situated on Prince Sultan road, Al Rawdah district, MiSora, the fine dining Asian restaurant, focuses on authentic Japanese cuisine, including traditional sashimi and specialty rolls prepared with a regional approach that highlights fresh ingredients amid sophisticated presentations.It also offers 'fresh and innovative ' menu on Japanese sushi and cuisine including crafted salads, dim sum, robata and wok dishes.With its talented Head Chef, Rafiq Abrahams preparing nothing but the best of Japanese dishes using the freshest ingredients, Japanese cuisine lovers and food connoisseurs are guaranteed a remarkable culinary journey at MiSora within its charming ambiance.“Our intention is not just to serve Japanese cuisine, our intention is to immerse our patrons in the Japanese culture. From the kitchen to the table, from the preparation to the presentation, our dishes will exude the traditions of Japan and I am confident that the locals will notice,” states Rafiq Abrahams who has worked under the wing of the respected chef’s in the Middle East, such as Chef Shane McNeill & Colin Clague.According to the Chef, MiSora restaurant is sourcing high quality ingredients from across the world, he commented: “Bringing Asian ingredients to the Middle East is something that will keep Misora patrons coming back for more. Ingredients that will entice the taste buds and create a sense of curiosity is the key to maintaining happy patrons.“I believe that the overall dining experience will be something that will keep locals and especially the young locals coming back for more. There are a few tricks up my sleeve which is just a bit premature to say, all I can say is watch this space,” he adds.About his aim in bringing something different in Jeddah, Rafiq Abrahams said: “My aim is to engage as many senses as possible. It is not just about arousing the eyes and the palate. Patrons need to feel that they are walking into a new world. Those who have been to Japan will have sense of familiarity. We want to foster a warm and inviting atmosphere by training the staff to provide exceptional hospitality whilst patrons feel embraced by the rich cultural tapestry Misora has to offer.”

 PureHealth, the largest healthcare platform in the Middle East, has acquired 100% of PureCS, a leading cloud and technology services provider, specializing in cyber security, AI information systems, complete end-to-end IT, and digital services. By focusing on speed of digitization, this acquisition will ensure solutions are prepared for tomorrow’s needs, driving technological leadership in line with PureHealth’s commitment to creating a tech-enabled platform and raising standards in healthcare excellence, underpinned by the importance of the role of AI and technology in the healthcare and consumer sector.PureCS has delivered the region’s largest digital health project, the UAE’s national project called Riayati, UAE’s national unified medical records platform, with more than 17 million unique electronic medical records under one exchange. This transformative project improves patient care, streamlines record access, enhances efficiency, and promotes cost-effectiveness, reshaping the UAE's healthcare landscape. PureCS has also delivered several local and federal level technology related projects focusing on complex system integrations, datacenter, cyber security and digital consumer applications.Farhan Malik, Managing Director and Group CEO at PureHealth, said: “We are pleased to announce this acquisition which further strengthens our position as we continue to revolutionize the healthcare industry. With the added capabilities of dedicated tech company within the group, we are committed to raising the standards of healthcare excellence to further enhance patient care not only in the UAE, but globally within our international assets. Against the backdrop of continual digital advancements, it is imperative that we remain at the forefront, harnessing cutting-edge digital-first technologies and cloud-based healthcare solutions that provide positive impacts on the lives of individuals and communities.“We recently launched Pura, the region’s first AI-backed healthcare companion app, and PureNet, a dedicated healthcare cloud providing digital health as a service platform, built on advanced cloud computing technologies. We will capitalize further by developing both initiatives with the cloud engineering expertise that PureCS offers. Our commitment to leveraging technology and advanced AI-based solutions goes hand-in-hand with our mission to ensure the sector’s robustness and preparedness for the future,” continued Malik.PureCS boasts a robust team with 95+ data, Artificial Intelligence and Machine Learning experts, 200+ digital solutions professionals, 250+ infrastructure & cybersecurity personnel, and 100+ enterprise solution experts. This extensive human capability spans data science, AI, ML, digital solutions, cloud infrastructure, cybersecurity, and enterprise solutions, positioning PureCS as a technology powerhouse. The expertise serves as a catalyst for elevating PureHealth's capabilities, fostering innovation, and steering the healthcare ecosystem towards a more secure, efficient, and patient-centric future.Junaid Khan, Chief Technology Officer, PureHealth said, “We are excited to bring PureCS as part of the PureHealth Group. Healthcare companies can often face the challenge of information locked into various different systems, this acquisition will enable us to create a comprehensive health tech platform, with a holistic view of IT system requirements rather than an ecosystem operating in silos. PureHealth has already established the foundation of the future of healthcare, working towards the ‘Hospital in the Cloud’ and we are confident that our technological capabilities will benefit future initiatives, eliminating inefficiencies to further improve operational excellence, where PureHealth works towards the vision of healthcare in the cloud.”

Dubai, United Arab Emirates:— Cisco today launched the latest report in its App Attention Index research series, revealing escalating consumer expectations for digital experience and increased pressure on brand owners to optimize application performance and security. The global study, which examined the digital behaviors of more than 15,000 global consumers — including 1,005 in the UAE — also revealed the emergence of a new breed of application user that is more empowered, sophisticated, and demanding in its use of digital services.UAE Consumer Expectations Continue to Soar — but Remain UnmetWhile the use of digital services and applications reached new heights during the pandemic, consumer demand for applications has only continued to increase. As consumers enjoy ever more intuitive and personalized digital experiences, their demands on applications have reached an all-time high, with 71% in the UAE reporting that their expectations for digital experiences are far higher now than they were two years ago (the height of the pandemic), while 74% state they now expect brands to deliver an exceptional digital experience as standard.But the needs of UAE consumers are not being met, with nearly all (97%) respondents experiencing performance issues when using applications over the past 12 months. Today application users in the Emirates have zero tolerance for poor digital performance and when things don’t work as they should, their reactions have become extreme.65% indicate they feel disrespected by brands whose applications don’t meet their expectations.71% are less forgiving of brands when problems occur.80% have stopped using or deleted applications because of performance issues over the last 12 months.Globally, Cisco’s study has found UAE consumers to be the most selective about the applications they use, and the most conscious about the time they spend engaging with digital services. Compared to their global peers, the nation’s consumers think harder before installing new applications, evaluating current providers, and ridding themselves of a sense of ‘application clutter’ by culling applications that fail to meet the grade.77% (compared to global average of 68%) are keen to get rid of application clutter (applications they don’t use enough or value anymore).80% (a whole 18 percentage points higher than global average) are looking to control or limit the number of applications they are using or that they have on their device.64% (globally 54%) have deleted more applications than they have installed over the last 12 months.“It's a critical time for brands — invest in your application experience, or risk losing customers,” said Ronak Desai, Senior Vice President and General Manager, Cisco Full-Stack Observability and AppDynamics. “Good performance is no longer enough; consumers expect only the best from their applications, and any single issue could be a reputation and revenue killer. At Cisco, we're well aware of this, and we're committed to helping organizations stay ahead by proactively optimizing their digital experiences and keep their customers happy."The Rise of The Application GenerationThese shifts in behavior and attitudes towards application experience are even more prevalent in a new cohort of application users: ‘The Application Generation.’ Aged 18-34, this group has relied on applications like no generation before, having used them to navigate the pandemic and today, to live and thrive in a hybrid world.In addition to being heavier users of applications across every area of their lives (globally on average consumers under 35 years of age use 41 different applications each month, compared to 30 amongst people aged 35 and above), The Application Generation are far more discerning about the quality of the applications they use, with 77% claiming to be more mindful about the applications they install on their devices and 64% stating that they only want to use the very best applications and digital services. They are constantly evaluating the relevance and value — or otherwise — of the brands they engage with and the digital services they provide.This unique group report being tired of poorly performing applications and frustrating digital experiences. A worrying trend for application owners, The Application Generation are voting with their thumbs — ditching applications that let them down and walking away from brands that don’t meet their digital experience expectations. What’s more, they are not shy about sharing their frustrations. 70% are more likely to tell others or warn people off applications that don’t perform than they were 12 months ago.

Global electronics leader Hisense has officially unveiled its new Research & Development Center in Dubai, a strategic hub focused on the development and localisation of products for consumers in the Gulf region. This underscores the commitment to deliver quality, reliable, region-specific products. The unveiling was part of the China (Shandon)-UAE (Dubai) Economic Exchange Conference, which took place at the Dubai Chamber of Commerce & Industry and the China Innovation Centre in the Chamber’s auxiliary building.The conference was hosted by Mr Chen Fei, Director General of the Department of Commerce of Shandong Province, and attended by their excellencies Mr Li Xuhang, Consul General of China in Dubai, Mr Song Junji, Vice Governor of Shandong Province, and Mr Khaled Al Shamsi, Vice President of Dubai Chambers.Hisense has invested in the new R&D Center in Dubai Media City, with the state-of-the-art first R&D facility in the region.“This R&D core team will focus on new product development, localisation of products based on local consumer preferences as well as local technical training and development to talents, utilising Hisense vast global expertise from Head Quarters. The team will also provide better and timely pre-sales and after-sales technical support, conduct technical and product training for partners, solve technical issues, and improve product quality,” explained Mr Jason Ou, President of Hisense MENA.“This center will draw on our vast experience in the global market and leverage the technical resources, advanced technologies, and standards from products in global and regional markets. We are committed to combining the culture and climatic features of the Middle East and Africa, to create premium products that better meet local demand, smarter, more comfortable, energy-saving, and low-carbon for the entire region.”In customising products for the region, Hisense will harness its market leadership for inverter technology in China's AC market. The brand has pioneered industrial technologies of inverter, energy saving, comfort control, fresh air, and green low carbon.Welcoming the new R&D Center, Mr Song Junji, Vice Governor of Shandong Province said the Hisense investment is a prime example of China’s commitment to serving the region with the highest grade technologically advanced products.“Through this center, consumers throughout the region will benefit from the vast technological expertise of Hisense. This has seen the company participate in the formulation of more than 100 standards in different technological fields. They are equipped with more than 3,000 patents and 2,000 scientific and technological achievements globally and incorporated them into products which meet the regulations of domestic and foreign markets,” he said.Mr Khaled Al Shamsi, Vice President of Dubai Chambers said the Hisense investment underlines the emirate’s standing as the economic and cultural center for the Middle East and Africa.“As with Hisense, well-known global companies in various industries are located in Dubai, establishing the emirate as an important node city of China's ‘Belt and Road’ development strategy and a key connecting hub for Asia, Africa, and Europe,” he said. “The establishment of this advanced R&D Center sends a strong message of support to consumers throughout the region and of commitment to developing our local economies.”Hisense has been making huge inroads into the region’s B2B air-conditioner market with a growing reputation for product efficiency. In the Middle East, it is targeting significant increases in commercial income from the air-conditioning sector by the end of this year by expanding product lines, channels, marketing, after-sales, and team building. Jason Ou says the company’s MENA expansion strategy will be further enhanced by the introduction of new and smart 5S series home appliances.

The Time Square Center is set to host 'Sustainafest' during COP28, in collaboration with Kate Hardcastle MBE, dedicated to promoting sustainable practices. The event, designed as a comprehensive celebration and educational platform, aligns seamlessly with the UAE National Day festivities.An admirable focus of Sustainafest is on encouraging consumers to 'Buy Smarter, Buy Greener,' spotlighting local businesses making significant strides in sustainability. Kate Hardcastle's emphasis on the pivotal role of consumer purchasing power as a catalyst for change is a crucial point. Noteworthy is the event's approach, providing actionable and authentic advice to seamlessly integrate sustainable choices into everyday life.The inclusion of educational and interactive elements, such as talks, panels, workshops, and activities on up-cycling, herb cultivation, and homemade beauty products, adds a practical dimension to the initiative. Making sustainability both accessible and enjoyable is a strategy that can profoundly inspire people to adopt greener choices.Equally significant is the event's commitment to not only educate but also celebrate UAE businesses actively embracing eco-conscious practices. This dual focus on education and celebration contributes to fostering a positive and supportive atmosphere for sustainability efforts.Nancy Ozbek, the General Manager at Time Square Center, underscores the commitment of local brands and mall tenants to sustainability. By showcasing these pioneers, the event aims to inspire and demonstrate that sustainability is not just a buzzword but an integral part of forward-thinking business practices.As COP28 unfolds with long-term commitments and announcements, events like Sustainafest play a crucial role in reinforcing the idea that individual consumers wield the power to effect real change through their purchasing decisions. This marks a significant step toward building a more sustainable future, aligning well with global efforts towards environmental consciousness.

Hypermedia has unveiled a new website, underscoring its dedication to delivering a distinctive and immersive Out-of-Home (OOH) media experience. The website, aptly titled 'Creators of Impact,' serves as a virtual gateway, guiding visitors through Hypermedia's OOH media assets showcased in prominent locations across Dubai.A standout feature of the website is its interactive 3D city, seamlessly incorporating Hypermedia's OOH media assets into Dubai's urban landscape. This cutting-edge platform enables users to explore and interact with Hypermedia's presence in key locations such as the Dubai Metro, Expo City, Nakheel's Palm Jumeirah, communities, the Z-Gallery – Art of Media network on Sheikh Zayed Road, and the expansive retail media network within malls and hypermarkets.Ghada El-Kari, W Group CMO, underscores the website's significance as a milestone for Hypermedia and the wider W Group family. Positioned as a beacon, the platform aims to disseminate media expertise throughout the region, leveraging digital transformation, intelligent solutions, and real-time data analytics. The overarching objective is to revolutionize Out-of-Home media experiences not only in the UAE but also beyond its borders.The website embodies Hypermedia's mission to transcend conventional screens and media platforms, aspiring to transform OOH into an unforgettable and innovative encounter. It reinforces the company's commitment to crafting a digital engagement that resonates with visitors, providing them with a seamless and memorable exploration of Hypermedia's media offerings. This initiative aligns with the broader industry trend of leveraging technology and digital platforms to elevate and redefine traditional advertising experiences.

Fenty and Puma are set to unveil a fresh line of shoes and other products as part of their renewed collaboration. Under Rihanna's creative direction, this partnership promises a distinctive and influential touch. The Avanti, a fusion of Puma's King soccer shoe and Easy Rider running shoe, emerges as a captivating and stylish addition to the collection.Rihanna's aspiration to infuse street fashion with iconic elements from Puma's archives, drawing inspiration from the legendary Pelé and the iconic Avanti shoe, adds a layer of significance and nostalgia to the project. Building on the success of their previous collaboration, which significantly boosted Puma's sales over its four-year span, the anticipation is palpable for the continuation of this creative alliance, hinting at the potential for more groundbreaking and iconic designs in the years ahead.Maria Valdes, Chief Product Officer at PUMA, expressed her excitement about the collaboration, stating, “It’s been such an exciting start to our partnership. We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna. The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”Furthermore, the collaboration is marked by a deliberate effort to explore Puma's archive, ensuring that the selected products align with Rihanna's creative vision. This approach underscores a thoughtful and collaborative endeavor to introduce unique and meaningful products to the market.Devotees of Fenty and Puma can anticipate the release of new products and eagerly await the unfolding chapters of this multi-year partnership, brimming with potential for innovation and iconic designs.

United Printing & Publishing Sole Proprietorship LLC (UPP) has announced the reveal of its new brand identity ‘E7 Group’ (E7), representing a significant chapter in the company’s journey to become an industrial champion in Abu Dhabi, with leading security systems and sustainable packaging capabilities.The name E7 combines ‘Emirates’ and ‘7’ – E7 is inspired by the UAE’s unity and future-facing strategy, conveying the company’s ambition to deliver best-in-class customer services and products.The new brand identity follows the recently completed business combination between ADC Acquisition Corporation PJSC (ADC) (SPAC) and UPP in the region’s first Special Purpose Acquisition Company (SPAC) merger. As a result of the transaction, AED 1.1bn of cash was transferred to the company, which will be used to significantly accelerate E7 Group’s growth strategy focusing on the secure systems and sustainable packaging sectors.The combined business began trading on ADX on November 9 under the ticker symbol ‘ADC’. Following the launch of the E7 Group brand identity, the company will trade on ADX under the new ticker symbol 'E7' starting 23 November 2023.“Our new corporate identity reaffirms our aspiration to become a leading national industrial champion. Through the years, UPP has built a reputation for operational excellence, trustworthiness and an unwavering dedication to providing our clients with the highest standards of delivery and service. As we transition to E7, we carry forward these values, preparing to embark on an exciting new chapter of innovation and growth as a listed company,” said Ali Saif Ali Abdulla Alnuaimi, Chief Executive Officer of E7 Group.E7 comprises of four key subsidiaries:E7 Security, a market leading provider of total security solutions that serves the banking, government, telecom, retail, hospitality and transport sectors;E7 Packaging, offering sustainable packaging services;E7 Printing, one of the largest commercial printing providers in the region focused on the education sector; andTawzea by E7, a comprehensive logistics and fulfilment services business.E7 builds on UPP’s legacy of utilizing best-in-class technology to create customized solutions for customers across Abu Dhabi, the region, and beyond.

Hyundai Motor Middle East and Africa Headquarters announced its plans for sustainability and electric mobility, through a media event characterized by being held in a “Net Zero” venue which is the SEE Institute in the Sustainable City in Dubai, in the presence of large media audience from several countries from the Middle East and Africa.During the event, HMC presented the future of electric mobility vision of the company, through the IONIQ sub brand, which represents the Hyundai electric car range.Showcased during the event, were the battery electric vehicles IONIQ 5 and IONIQ 6 models, both were unveiled for the first time in the Middle east, both are considered among the most award-winning electric cars in the world.On this occasion, Bryan Park, Head of Hyundai Motor Company Middle East and Africa Headquarters, said: “Progress for humanity is the message guiding Hyundai Motor Company’s future vision, through the electric IONIQ lineup, where we develop pioneering technologies to achieve sustainability within a framework of humanity. Today, we are proud to launch our sustainable strategy and our confident direction towards electric mobility, which is consistent with aspirations & the ambitious plans of countries in the Middle East region to begin the transition towards emissions-free mobility.”The event included a driving experience for media guests, during which they were able to drive fully electric IONIQ 5 and IONIQ 6 cars.The All New IONIQ 5Design & SustainabilityIONIQ 5’s progressive design language drew inspiration from Hyundai’s ‘45’ EV concept, which debuted at 2019 International Motor Show Germany. Guided by Hyundai’s ‘Sensuous Sportiness’ design identity, ‘45’ featured a monocoque-style body and a futuristic interior designed for electrification and autonomous technologies. IONIQ 5 follows suit but goes one step further, offering a bridge to the future of electric mobility that is technologically advanced, eco-friendly and plugged into today’s customers’ needs.Exterior featuring unique proportions and the longest wheelbase in the segmentIONIQ 5’s unique exterior design is characterised by clean and sharp lines, creating a sleek and sophisticated look. The BEV’s precisely modelled surfaces and shapes give it an angular, almost geometric appearance. In addition, Hyundai’s designers integrated cutting-edge Parametric Pixel lights on the front and rear. This unique design element signifies Hyundai’s intent to fundamentally reinvent electric mobility with an EV-specific design that will carry over to future IONIQ models. IONIQ 5’s crossover body type achieves unique proportions and short overhangs due to its elongated wheelbase. Measuring 4,635-mm long, 1,890-mm wide and 1,605-mm tall on a 3,000-mm wheelbase, IONIQ 5 offers D-segment-like space in a midsize CUV. Spacious, customizable interior is a home away from homeIONIQ 5 sets itself apart from other midsize CUVs, especially those with internal combustion engines and conventional steer-by-wire systems, because the E-GMP enables a flat floor where the model’s batteries are stored, allowing for innovative interior design and extra legroom.IONIQ 5’s 3,000-mm wheelbase, offers spaciousness of a large passenger car in a midsize CUV. The long wheelbase allowed Hyundai designers to apply a ‘Living Space’ theme to the interior, rather than a conventional car design theme.The Universal Island moveable console complements the simple center fascia with gear selector located behind the steering wheel. The sliding console allows passengers to not only enjoy more flexibility, but also freely enter and exit the cabin on either side when parked in a narrow spot. Second-row passengers also can enjoy center console features, such as cup holders, a 15 W fast wireless phone charger and USB ports. Universal Island truly redefines the center console, offering greater functionality than a static storage box.The vision roof of IONIQ 5 provides the interior with a greater sense of openness as IONIQ 5’s ceiling consists of one large glass panel without any support materials.IONIQ 5 provides 531 liters of trunk space, which increases up to almost 1,600 liters when the second-row seats are fully folded. For added versatility, the second-row seats can slide forward up to 135 mm and also be folded in a 6:4 ratio. Meanwhile, customers can enjoy additional storage space with a front trunk that offers as much as 57 liters of capacity , which is particularly useful for longer journeys, when extra luggage is carried. Adjacent to the digital gauge cluster is a metal insert that can accommodate a multi-purpose tray holder. IONIQ 5’s infotainment system is the first to integrate a new design theme called Jong-e Graphic User Interface (GUI) that offers various interior ambience settings, such as soft, delicate and exuberant.Customers can stay warm during the winter months by taking advantage of the heated steering wheel and heated front seat functions. Customers can choose from three interior color options. The base pack includes Obsidian Black and Dark Pebble Gray/Dove Gray, while the optional color pack offers Dark Teal/Dove Gray . Sustainable, eco-friendly EV features accommodate lifestyles without limitsIONIQ 5’s demonstration of environmental responsibility doesn’t stop with electrification. Sustainability is at the center of IONIQ’s brand vision, which can be found throughout IONIQ 5 in eco-friendly materials and nature-inspired colors. Many of its interior touchpoints — seats, headliner, door trim, floor and armrest — use eco-friendly, sustainably sourced materials, such as recycled PET bottles, plant-based (bio PET) yarns and natural wool yarns, eco-processed leather with plant-based extracts, and bio paint with plant extracts.IONIQ 5 can also be equipped with an eco-friendly solar roof, which supports the vehicle’s electric power source by collecting energy and transferring it to the battery pack, improving efficiency. The solar roof can prevent battery discharge while providing an additional driving range. Performance IONIQ 5 is available with a range of power electric (PE) configurations to fit the mobility needs of every customer, with no compromises on performance. At the top of the electric motor lineup is an all-wheel drive (AWD) option paired with the 72.6-kWh battery, producing a combined power output of 225-kWh and 605 Nm of torque. This PE configuration can go from 0 km/h to 100 km/h in 5.2 seconds. When AWD option is paired with the 58-kWh battery, this dual-motor layout can go from 0 km/h to 100 km/h in 6.1 seconds.The single-motor layout with a rear motor offers 350 Nm of torque and two-wheel drive (2WD). When paired with the 72.6-kWh battery , this PE can accelerate from 0 km/h to 100 km/h in 7.4 seconds. When paired with the 58-kWh battery, it can accelerate from 0 km/h to 100 km/h in 8.5 seconds.In addition, IONIQ 5 can tow a trailer with a capacity up to 1,600 kg.FeaturesWith Remote Charging, IONIQ 5 drivers can start and stop charging with the push of a button on their smartphone app. During colder months, Remote Climate Control allows users to schedule pre-heating of IONIQ 5 while it is connected to an external power source. Not only does this ensure comfort for occupants during the drive, but it also saves battery power that would otherwise be needed to heat the vehicle on the road.IONIQ 5’s Dynamic Voice Recognition system accepts simple voice commands to conveniently control cabin A/C, radio, hatch opening/closing, heated steering wheel, heated/cooled seats and other functions. The system can also assist with various points of interest (POI), weather status and stock market data updates.IONIQ 5 also features a premium Bose sound system. Its eight speakers, including a subwoofer, are strategically placed throughout the vehicle for a high-quality listening experience.Head-Up Display with AR technologyFor the first time in Hyundai, IONIQ 5 features an Augmented Reality Head-Up Display (AR HUD), essentially turning the windshield into a display screen. Drivers can choose to use AR technology to project relevant information, such as navigation, advanced safety and the car’s surroundings, to their line of sight across the windshield. This allows drivers to process information quickly while keeping their attention on the road ahead. Driver assistance system ensures highest levels of safety and convenienceIONIQ 5’s Highway Driving Assist 2 (HDA 2) makes highway driving more convenient. Using front view camera, radar sensors, and navigation data, HDA 2 works to control the vehicle speed and following distance, while keeping the vehicle centered in its lane. It can also assist the driver when changing a lane.Forward Collision-Avoidance Assist (FCA) can detect a vehicle, pedestrian or cyclist and can help avoid a collision with any one of them. It includes Junction Turning, Junction Crossing and/or Lane-Changing Oncoming. FCA with Junction Turning activates the brakes if it detects oncoming traffic when the driver is turning left at an intersection. FCA with Junction Crossing senses vehicles approaching from the side when the driver is going straight through an intersection. FCA with Lane-Change Oncoming makes switching lanes safer. If FCA senses an approaching car that has crossed the center line when the driver is changing lines, it automatically assists with avoidance steering, if there is no danger of secondary accidents. If a potential secondary accident is detected, FCA will only produce a warning.Other semi-autonomous driving features include Intelligent Speed Limit Assist (ISLA), which adjusts vehicle speed to match the speed limit, and High Beam Assist (HBA), which automatically turns high beams on and off to avoid blinding oncoming drivers.IONIQ 5 has several driver attention-related functions to ensure safety at all times by detecting if the driver is drowsy or distracted. Driver Attention Warning (DAW) displays the driver’s attention level and provides a warning when signs of driver inattentiveness are detected. DAW sounds a warning if the vehicle remains stopped for a long period of time (such as at a traffic signal) and the driver doesn’t react quickly enough when the vehicle ahead starts moving.Several functions work in tandem to help avoid collisions in a variety of driving situations. Blind-Spot Collision-Avoidance Assist (BCA) helps avoid collisions at the rear side of the vehicle by using radar to detect other vehicles and applies differential braking, when necessary. BCA is particularly useful in situations such as changing lanes or exiting from parallel parking. Another function, Blind-Spot View Monitor (BVM), uses a camera to show the driver views to the left and the right of the vehicle on the cluster screen if the driver indicates to change lanes. IONIQ 5 also assures the safety of backseat passengers with Safe Exit Assist (SEA), which helps keep the rear doors closed by maintaining the electronic child lock when there is oncoming traffic.A variety of parking assistance features make parking in a variety of circumstances easier than before. Remote Smart Parking Assist (RSPA) allows the driver to remotely park or exit a parking spot from outside the vehicle. This feature works for both parallel and perpendicular parking and can be activated via a button on the vehicle’s smart key. Surround View Monitor (SVM) uses an array of strategically located cameras to give the driver a 360-degree view of the area surrounding the vehicle, making it easier to park in tight spaces. Reverse Parking Collision-Avoidance Assist (PCA) works to help avoid collisions while backing up. If an obstacle is detected via the rear-view camera or rear ultrasonic sensors, PCA will display a warning and, if necessary, apply the brakes. Similarly, Rear Cross-Traffic Collision-Avoidance Assist (RCCA) can display and sound a warning, or apply the brakes, when a car approaches from the left or right side and the driver does not stop.IONIQ 6 Electrified StreamlinerHyundai Motor Company launched the IONIQ 6 Electrified Streamliner as the new model in the brand’s IONIQ all-electric lineup brand, the electrified streamliner’s array of advanced technologies, personalized space and features and extended range redefine the boundaries of electric mobility. IONIQ 6 delivers an estimated all-electric range of over 610 km , according to Worldwide Harmonized Light Vehicle Test Procedure (WLTP) standard, as well as ultra-fast, 400-V/800-V multi-charging capability made possible by Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP). It also has what may be Hyundai’s most aerodynamic styling to date and an array of empowering features, such as Dual Color Ambient Lighting, Speed Sync Lighting, EV Performance Tune-up and Electric Active Sound Design (e-ASD), enhancing the electric mobility experience.Personalized interior space engineered to be easy to live with The electrified streamliner takes advantage of E-GMP to provide an extremely long, 2,950-mm wheelbase, supported by a choice of 20-inch or 18-inch wheels. With an impressive overall length of 4,855 mm, IONIQ 6’s 1,880-mm width and 1,495-mm height give it a distinctively sleek and stylish appearance amidst a sea of lookalike EVs. IONIQ 6’s interior is particularly developed to serve as a comfy and personalized hideaway. The Dual Color Ambient Lighting allows a driver to customize the look and feel of the interior cabin by selecting from a spectrum of 64 colors and six pre-selected themes . The Speed Sync Lighting mode adds emotion to the driving experience by changing the brightness of the interior lighting in the first row based on the vehicle’s speed.The optional Relaxation Comfort Seats in the first row promote leisure by simply adjusting the seat angle. In addition, all of its seats are specifically-manufactured for all-electric models, and they are approximately 30 percent thinner than those in other conventional models, providing more space for passengers. There are four type-C and one type-A USB ports available to improve customer convenience.IONIQ 6’s personalized driving experience is further enhanced by the EV Performance Tune-up system, which allows the driver to freely adjust steering effort, motor power, accelerator pedal sensitivity and driveline mode. Drivers can create a variety of different combinations with just a few button clicks to meet their individual needs. IONIQ 6 features e-ASD, a technology that makes EVs more exciting and people-friendly. The optimum, spaceship-like sound is added to the cabin, and the sound texture changes based on the vehicle’s driving status. Delivering ample power and energy to spare IONIQ 6 is available with a range of drive motors and battery packs to fit the needs of every customer. The long-range 77.4-kWh battery can be mated with two electric motor layouts, either rear-wheel-drive (RWD) or all-wheel-drive (AWD). The top-of-the-line dual motor setup is an AWD option producing a combined power output of 239 kW and 605 Nm of torque. This PE configuration can go from 0 km/h to 100 km/h in 5.1 seconds.IONIQ 6 boasts an impressive energy consumption rate. The energy consumption of the 53-kWh standard battery with 18-inch tire and RWD motor option is estimated to be under 14 kWh/100 km, according to WLTP. This makes IONIQ 6 one of the most energy-efficient vehicles in the market. IONIQ 6’s E-GMP architecture can support both 400-V and 800-V charging infrastructures, with 800-V charging as standard; it can accommodate 400-V charging without the need for additional components or adapters. With a 350-kW charger, IONIQ 6 can charge from 10 percent to 80 percent in just 18 minutes. IONIQ 6, like IONIQ 5 before it, provides an innovative vehicle-to-load (V2L) function that allows customers to charge any electric devices — ideal for powering necessities during a power outage, camping or outdoor projects. V2L is enabled using an available accessory adaptor and goes into the outside charging port. In addition to the outside power outlet, there is a second outlet underneath the back row seat for charging laptops, phones and other devices. Empowering technology and purposeful featuresIONIQ 6’s modular touchscreen dashboard integrates a 12-inch full-touch infotainment display and 12-inch digital cluster that houses advanced technologies for an enhanced digital user experience that can be customized to meet their needs. IONIQ 6’s infotainment system provides real-time travel radius mapping based on the current state of charge. The system’s connected car services also help search and plan the best route to include a charging station along the way. Apple CarPlay and Android Auto look great on this widescreen display. Bluetooth multi-connection support is available, so two devices can be paired at the same time — one for phone calls and one for music streaming. The premium Bose sound system’s eight speakers, including a subwoofer, are strategically placed throughout the vehicle for a high-quality listening experience. The navigation system comes with Bluelink® Infotainment/Map updates. Advanced driver assistance systems ensure high levels of safetyIONIQ 6 is equipped with the next level of Hyundai SmartSense, Advanced Driver Assistance Systems, ensuring safety and convenience on the road. Highway Driving Assist 2 (HDA 2) helps to maintain a set distance and speed from the vehicle ahead when driving on a highway and helps to center the vehicle in the lane while driving, even though a curve. In case the vehicle on the side is driving very close, it assists to adjust the vehicle's path, not to be in danger. If driving above a certain speed, holding the steering wheel, and operating the turn signal switch automatically changes the lane in the indicated direction.Smart Cruise Control (SCC) helps to maintain distance from the vehicle ahead and drive at a speed set by the driver by reflecting the learned driving style of the driver. When SCC is inactive, the function learns the driver's driving style. When SCC is activated, the function stops learning and drives automatically by mimicking the learned driving style. Forward Collision-Avoidance Assist (FCA) helps to avoid collisions with objects in front of the vehicle while driving. If a preceding vehicle suddenly slows, or if a forward-collision risk is detected, such as a stopped vehicle or a pedestrian, it provides a warning. After the warning, if the risk of collision remains, it can assist with emergency braking. While driving, if there is a risk of collision with a cyclist ahead, or with an oncoming vehicle while turning at an intersection, it can help assist with emergency braking. IONIQ 6 has several driver attention-related functions. Driver Attention Warning (DAW) analyzes the driver's attention while driving and warns when necessary. It provides a warning when signs of driver inattentiveness are detected, and recommends a rest if needed. During a stop, the driver is alerted if the leading vehicle departs. Several functions work in tandem to help avoid collisions in a variety of driving situations. Blind-Spot Collision-Avoidance Assist (BCA) helps avoid collisions at the rear side of the vehicle when changing lanes. When operating the turn signal to change lanes, if there is a risk of collision detected with a rear-side vehicle, it can provide a warning. If exiting a parallel parking spot and there is a risk of collision detected with a rear-side vehicle, it can assist with emergency braking. Another function, Blind-Spot View Monitor (BVM), displays video of the blind-spot view for a safe lane change. When operating the turn signal switch, it displays video of the blind-spot view for the direction indicated. IONIQ 6 also assures the safety of backseat passengers with Safe Exit Warning (SEW), which provides a warning when a vehicle is approaching from the rear-side while getting out of the vehicle. When the occupant opens the door to exit the vehicle after a stop, if an approaching vehicle from the rear side is detected, it provides a warning.A variety of Parking Convenience features make parking in a variety of circumstances easier than before. Remote Smart Parking Assist 2 (RSPA 2) helps remotely park by Remote Parking. or it helps remotely exit a parking spot from outside the vehicle by Remote Operation. This feature works for parallel, perpendicular, and even diagonal parking. Surround View Monitor (SVM) displays video of the situation around the vehicle for safe parking. Forward/Side/Reverse Parking Collision-Avoidance Assist (PCA) helps avoid collisions with pedestrians and objects around the vehicle while parking or exiting. If there is a risk of collision with pedestrians or objects while parking and exiting, it provides a warning. After the warning, if the risk of collision increases, it automatically assists with emergency braking. Similarly, Rear Cross-Traffic Collision-Avoidance Assist (RCCA) helps avoid collisions with oncoming vehicles on the left or right side of the vehicle while reversing. If there is a risk of collision with an oncoming vehicle on the left or right side while reversing, it provides a warning. After the warning, if the risk of collision increases, it automatically assists with emergency braking. OTA Software Update IONIQ 6 is Hyundai brand’s first model to offer the Over-the-Air (OTA) Software Update feature for various controllers. This technology allows drivers to upgrade the vehicle’s controllers for electric devices, autonomous driving, battery, and more, to provide a safer and more convenient driving experience. Drivers can also update maps and media software with the OTA function. 

COFE, the MENA’s leading online coffee marketplace, announces its trilateral partnership with Abdulwahed Co., the sole agent of De’Longhi brand, and JAZEAN, a brand by Saudi Coffee Company, integrating the brilliance of premium Italian coffee machines with the richness of top-tier Saudi coffee beans. The partnership between the three brands marks a significant leap forward in improving the coffee ecommerce segment and home-brewing experience. COFE, together with the two other giant industry titans will help in the advancement of the regional coffee industry as a whole, paving the way for a new era of quality and innovation.  With the platform’s steady month-over-month (MoM) growth of 26% in the home-brewing sector, the platform is poised to maintain its devoted commitment to the thriving ecommerce sector. This strategic three-way alliance intends to promote the Saudi Coffee Company locally produced beans by boosting its homebrewing sector, businesses, and hotel experiences using De'Longhi's cutting-edge machines. This partnership is poised to introduce the complex flavors of Saudi coffee to a worldwide audience. Commenting on the partnership, Ali Al Ebrahim, Founder & CEO of COFE App, said, "Our unwavering aim is to deliver creative solutions that respond to the changing needs of coffee lovers, transforming the COFE Market into a haven of ease and creativity for individuals who are enthusiastic about home-brewing. We are constantly bustling in hope for providing an even greater range of coffee-related products and services by expanding our offers in KSA. With this collaboration, we are set to accelerate our expansion in the Kingdom while also ensuring that we constantly provide outstanding value to our loyal users.    COFE earlier signed an agreement with Saudi Coffee Company, to become their premium online coffee marketplace in late 2022, aimed at propelling the Saudi coffee industry into the digital era and consequently empowering local producers to connect with end users with greater ease and convenience. COFE and JAZEAN, by Saudi Coffee Company, further strengthened their ties through the trilateral agreement, leveraging their steadfast commitment to fostering the Kingdom’s local coffee sector and embracing digital innovation. This strategic alliance is expected to push Saudi coffee beans onto the global arena, enthralling coffee lovers all over the world.  Commenting on the three-party partnership, Mohammed Zainy, Marketing Director of Saudi Coffee Company, said, “The synergy between a premium Italian brand, De'Longhi's, customer base that recognizes great coffee, and COFE's established presence in Saudi Arabia opens the door to presenting the world to local coffee's deep complexity, a hidden gem ready to be revealed to the world.” On the other hand, De’Longhi, a global brand, offers consumers innovative products with a unique combination of style and performance, signed its recent collaboration with both JAZEAN and COFE through Abdulwahed, the largest multi-brand distributor and retailer of smart lifestyle products in the KSA, especially known for offering high-end coffee machines and accessories.  Mohammad Abdulwahed, the commercial Director at Ahmed Abdulwahed: “We believe combining Delonghi machines strength in coffee making with COFE Market’s reach and Saudi Coffee Company’s homegrown coffee beans makes for the perfect brew. This partnership combines advanced coffee machines, market reach, and local coffee expertise, aligning seamlessly with Saudi Arabia's rich national coffee heritage with the aim of supporting local coffee farmers and production. We represent innovation, vast outreach, and persistent passion, all devoted to supporting Saudi Arabia's flourishing coffee community.” COFE app users have shown continued support on the KSA’s home-brewing and entire coffee sector. Caffeine home-brewing has grown in popularity in the GCC region as well, which accounts for USD 74.1 million in 2020 and is expected to be worth USD 131.8 million by 2028. On the other hand, by 2023, the eCommerce market in Saudi for coffee machines is expected to grow to USD 2.8 million, making up 1.9% of the country's overall eCommerce market for small appliances. By 2027, the market volume is anticipated to reach USD 5.3 million due to the anticipated compound yearly growth rate for the following four years (CAGR 2023-2027) of 17.5%.

Dove has collaborated with the animated social media influencer Lennnie for a mental health initiative on both Instagram and TikTok.Lennnie, an animated character, addresses topics related to mental health, positive self-talk, and overcoming obstacles with a soothing voice and musical expressions.The push is part of the Dove Self-Esteem Project, aimed at addressing the negative effects of social media-driven comparison resonates well with the contemporary challenges posed by digital connectivity. Capitalizing on Lennnie's popularity, coupled with endorsements from celebrities like Kim Kardashian, Kendall Jenner, and Jennifer Aniston, positions Dove to reach a wide audience and contribute positively to mental health awareness. Notably, Lennnie has amassed over 4 million followers on TikTok and Instagram and has garnered support from high-profile figures like Kim Kardashian, Kendall Jenner, and Jennifer Aniston.The campaign's central focus on instilling confidence and spreading messages of love and positivity is both timely and crucial. Dove's commendable consistency in efforts to assist the younger generation in cultivating a positive relationship with their appearance, thereby alleviating appearance-related anxiety, is praiseworthy.Employing animated characters as social media influencers is a savvy move to connect with the digitally savvy younger demographic and effectively convey messages of encouragement and self-empowerment. The collaboration with the Centre for Appearance Research at the University of West England further enhances the credibility of Dove's initiatives.In summary, this campaign appears well-crafted to fulfill its objective of promoting mental health and positive self-esteem, skillfully combining elements of popular culture with academic expertise in its approach.

The Philippines Business Council in Dubai and Northern Emirates has introduced TRIBE, a positive initiative aimed at fostering collaboration and support among Filipino creatives and communication professionals. According to the Philippines Business Council (PBC), TRIBE is a creative hub empowering artists, writers, communicators, photographers, and other professionals within the Filipino community. Here are key points summarizing TRIBE's objectives:1. Purpose of TRIBE:TRIBE serves as a hub for creativity, collaboration, and communication, with the goal of empowering Filipino artists, writers, communicators, photographers, and other creative professionals.2. Professional Focus:TRIBE not only nurtures creative ideas but also addresses the professional needs of the Filipino community, demonstrating a commitment to supporting career growth and development.3. Leadership and Structure:TRIBE is led by a core team of six members, headed by Bethoven Filomeno, a faculty member at Westford University College. The team includes industry professionals such as Mherck Dela Cruz, Krishna Dela Paz, and Melchor Dante Santos, along with Philippine Business Council board members Allan Michael Bautista and Bobbie Carela.4. Philippine Business Council Involvement:TRIBE operates as a sub-committee of the Philippine Business Council Dubai and Northern Emirates, highlighting collaborative efforts within the broader business community.5. Activities and Events:TRIBE plans to organize various activities and events, such as panel discussions, workshops, and talks, showcasing a commitment to continuous learning and networking opportunities.6. Online Presence:TRIBE will launch a website to facilitate networking among its members and provide a platform for sharing their work. This online presence aims to connect individuals and companies within the creative and communication industry.7. Visibility and Promotion:TRIBE aims to enhance the visibility of its members to clients and employers, potentially opening up new opportunities for individuals within the creative and communication fields.Overall, TRIBE is a comprehensive initiative that not only focuses on the creative aspects but also recognizes the professional needs of Filipino creatives and communication professionals in Dubai and Northern Emirates.

BKN301 Group, a Fintech company offering Innovative Payments and Banking-as-a-Service solutions with a focus on high-growth markets especially in the MENA area, continues its development strategy, fostering its growth in the Middle East, especially in Qatar, where it opened a new branch last July, that will help the company better serve the Arabic Gulf.As part of this growth and as a result of the interest of fast growing countries in innovative payments and financial solutions, BKN301 signed a partnership with CWallet, an award winning Fintech startup, with Payment Service Provider (PSP) licensed from Qatar Central Bank committed in providing financial freedom and inclusion to a growing number of customers. Thanks to this agreement BKN301 provides CWallet with a state-of-the-art platform that will improve the customer experience, increase security and respond to the everchanging needs of people.CWallet's core business is focused on the development of remittance platforms, enabling digital cross-border money transfers and thanks to the partnership with BKN301, the company takes a significant leap forward in the products it offers to its clients, that will be able to monitor, manage and collect their payments, using an innovative gateway, seamlessly integrating with the solutions offered by CWallet.In particular, CWallet will integrate 301pay, the BKN301’s payment gateway available in white-label mode, designed to facilitate not only e-commerce development but also mobile payments in physical stores. With this new integration into CWallet, the advantages for affiliated Qatari merchants are heightened. On one hand, they will have access to manage transactions and have a complete view of business performance thanks to statistics showing real-time collections, payments, refunds and aggregated data on sales volumes. On the other hand, they can receive payments not only through e-commerce but also through physical in-store transactions via the CWallet App, enabling customers to use their wallet for daily expenses and purchases.This completes CWallet's value proposition to its users, expanding its reach not only in remittance payments but also in facilitating payments through a digital wallet at affiliated merchants via the CWallet App.According to the latest report by the Qatar Central Bank, the Fintech sector is expected to bring many tangible benefits to the population and to the economy, as the industry is set to grow by 40 to 50 times the current size by 2027. Qatar is living a strong expansion of its digital payments market, thanks to a great interest in innovative banking services, the total value of digital transactions in the country will grow at a CAGR of 12.4% over the next 4 years, reaching $10.47 billion in 2027 (1).Stiven Muccioli, Founder & CEO of BKN301, says: "This partnership with CWallet represents a new important step in our expansion in Qatar and a testament to the power and adaptability of our modular solutions. Our mission has always been to break down barriers and accelerate the spread of digital payments and innovative financial solutions in high growth markets. A goal that we share with CWallet, committed in providing financial freedom and inclusion, and that together we can reach by bringing new and innovative solutions that can have a real impact on the lives and well-being of the population”.Michael Javier, Founder and CEO of CWallet, says: “We have found in BKN301 a strategic partner able to provide what we were looking for: a cutting-edge solution that could improve the experience we offer, always guaranteeing the greatest security and ease of use on both ends, to clients and merchants. Thanks to this partnership and to the wide range of opportunities that it will bring to us, we are committed in improving the financial well-being and inclusion of many people, allowing users to borrow, save, earn, and invest for their future”.Jordan A. Fabbri, Country Leader BKN301 Qatar, says: “Together with CWallet, we are shaping the future of payment services in Qatar. Through our strategic partnership, we’re unlocking doors to advanced payment solutions, bringing a wave of innovation and international convenience”.

Arabian Automobiles, the flagship company of the AWRostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, has announced its continued partnership with Shabab Al Ahli in its fourth consecutive year for the 2023-2024 season. Shabab Al Ahli’s remarkable title victory in the previous season, has set the stage for an exciting journey ahead.To mark the occasion, a signing ceremony under the victorious slogan “We are the champions,” which set the stage for an exciting year ahead, took place in the presence of club representatives, including H.E. Khalifa Saeed Sulaiman; Khaled Abdel Wahid Al Rostamani, the Chairman and CEO of AW Rostamani Group; the Board Members of Shabab Al Ahli Club, H.E Major General Talal Ahmed Al Shanqiti and H.E Hesham Al Qassim, and Michel Ayat CEO of Arabian Automobiles.Also in attendance were Dr. Khalid Al Zahed - Managing Director - Shabab Al Ahli Club and Majed Sultan – the Executive Director of Team Games Sector; Salah Yamout, COO of Nissan of Arabian Automobiles Company and Hussam Baghdadi, Senior Director of Arabian Automobiles Company.At its core, the partnership with Shabab Al Ahli resonates with the vision of the Dubai government to position the emirate as a leading global sports destination. It is also a testament to Arabian Automobiles’ commitment to actively support various national initiatives and organizations, with a particular focus on youth and sports.

DubiCars, UAE’s fastest-growing online car market for buyers and sellers has partnered with MoEngage, a marketing automation and customer engagement platform.Established in 2014 and relaunched in 2018, DubiCars has more than 900 showroom partnerships who list their cars on the web and mobile apps. Using the capabilities of MoEngage, the brand plans to drive engagement across both these channels.“To put very simply, meaningful customer engagement in our business is one that results in leads for our clients and brand recognition for us. From a broader perspective, we want to be recognized as the one-stop-shop for all things automotive related — research, purchase, sale, news, videos, reviews and more”, said Craig Stevens, CEO, DubiCarsWith UAE being a unique market with an expat population, the online brand has been focusing on catering to a diverse audience and reaching out to communities in a tone of voice that makes sense to them. This is one of the many areas where MoEngage will help DubiCars.Additionally, with smart tools and depth of features of MoEngage, DubiCars will be able to tailor the best engagement flows. “We’re in the initial phases of campaign and flow-building but are confident that these tools will enable the right forward communication and engagement mix, in turn improving our core metrics alongside customer experience.” Craig Stevens, CEO, DubiCarsDubiCars along with MoEngage will look to improve upon sessions, leads, and listings per user. DubiCars is also expecting an accelerated usage and adoption of new features, and creating feedback loops for improved advocacy.“We are stoked to be the proud partners of DubiCars. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said  Sweta Duseja, Director of Customer Success at MoEngage.DubiCars joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

Under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and the Chairman of the Human Capability Development Program Committee, one of Saudi Arabia's Vision 2030 Realization Programs, the first edition of the Human Capability Initiative) HCI (will be held during the period 28-29 February 2024, at King Abdulaziz International Convention Center in Riyadh.Under the theme of "Future Readiness", HCI will bring together over 6000 experts, decision makers, and more than 150 international keynote speakers from government, private and non-profit entities, and think tanks from over 50 countries to explore impactful dialogues, create synergies and seize opportunities for human capability development worldwide.HCI will focus on how to strengthen the human capability development ecosystem, promote innovative policy design and creative solutions, and showcase success stories of human capability development and its impact on economic growth. This collective effort will contribute to a sustainable global agenda that pioneers solutions for human capabilities across all age groups, and sparks initiatives that proactively anticipate the challenges of tomorrow and help shape a promising future for all.His Excellency the Minister of Education, Chairman of the Executive Committee of the Human Capability Development Program, Mr. Yousef Al-Benyan, said: "The conference is the first of its kind global cooperative platform to catalyze international collaboration, enrich global dialogue in human capability development, and contribute to the development of human skills and a prosperous global economy." He added: "the conference will discuss challenges facing human capabilities development in light of global changes, and the most important skills required in the future global labor market, in addition to the impact of rapid developments in the digital and economic fields on human capabilities".Furthermore, His Excellency stated: "Topics addressed at HCI are of vital importance in driving new conversations on shaping policy, collaboration, and private-public-third sector partnerships and investment at a global level in developing human capabilities. This will contribute to building strong and flexible economies to meet future challenges".For further details, visit HCI website: https://humancapabilityinitiative.org- HCI Website: https://humancapabilityinitiative.org- HCI social media:@HCI_KSA (Twitter, Instagram, YouTube, LinkedIn, TikTok)HCIKSA (Facebook)

Dubai-based boutique marketing agency, Reach has announced that it has launched its new talent management division, offering professional and tailored representation for both local and international influencers, celebrities and personalities.Since its launch in 2022, Reach has been making waves in the industry providing PR, social media, photography and media services to brands across the region including KSA, Qatar, Lebanon and Kuwait. Coining the motto “The World’s Within Reach” the company embodies the spirit of elevating brands to their fullest potential and connects them with their ideal audiences across various lifestyle categories.Reach has kick-started the new division with the lucrative signing of ICF life coach, CBT specialist and lifestyle influencer, Lynn Laz. Boasting more than 100,000 Instagram followers, Laz uses her platform to raise awareness for important taboo topics in the Middle East including eating disorders, diet mentality, media and body image issues. Communicating in both Arabic and English the accredited life coach appeals to a mass audience, globally. Ihab Ghazal, Founder and CEO of Reach, said: “Launching our talent management arm was inevitable to take us to the next level and separate us from the start-up marketing agencies. Signing with the incredible Lynn Laz as our first talent was a perfect match as her path has been inspirational on a professional and personal level and we can’t wait to help nurture and grow her public profile. Our rapid extension plans look to develop this new sector of the company through selectively signing more talents who represent our ethos.”Lynn Laz, ICF PCC Life Coach and influencer, commented: “After working several times with Reach and seeing the fundamentals of the way they work, I was so excited to sign exclusively with them and become part of the family. I’m looking forward to a strong partnership.”

Qatar Airways, the Title Sponsor of Qatar MotoGP™, congratulated Fabio Di Giannantonio on his first victory at the MotoGP Qatar Airways Grand Prix 2023 in Doha on Sunday, 19 November. The airline extended cheerful congratulations to the second and third place winners, Francesco Bagnaia and Luca Marini respectively, celebrating their remarkable achievements on the world-class Lusail International Circuit.Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al Meer, delivered the Winning Riders Trophy to Fabio Di Giannantonio, and the Winning Constructor Award to Gresini Racing for their outstanding performance, alongside cabin crew members, in an exhilarating conclusion to the MotoGP Qatar Airways Grand Prix 2023.Qatar has recently emerged as a prominent hub for motorsport events, hosting an impressive array of international racing competitions and shows. Its state-of-the-art facilities, including the world-renowned Lusail International Circuit, have made Qatar a magnificent destination for motorsport enthusiasts and professionals alike. The country has committed to investing in cutting-edge infrastructure and help fans travel to the country via Qatar Airways’ extensive network of over 160 destinations. The airline’s unique and exclusive travel packages, and its award winning-hub, Hamad International Airport, have positioned Qatar as a prime destination for Formula 1®, MotoGP, and various motorsport events.

A record number of visitors experienced the largest and most successful edition of the region’s largest international trade fair for the beauty and wellness industry at Beautyworld Middle East 2023. Organisers Messe Frankfurt Middle East have revealed the highest number of attendance and participation numbers for this year's Dubai World Trade Centre (DWTC) event which took place between 30th October – 1st November 2023.Held across 15 halls, with awards, competitions, conference insights and the ultimate opportunity for local and international suppliers, brands, businesses and beauty professionals to network and explore, Beautyworld Middle East 2023, has again cemented its position as the region’s biggest, and globally significant industry trade show by increasing visitor numbers by over 23% on the previous year, welcoming over 65,000 people over the three day event.The growth in international participation from both visitors and exhibitors highlights the GCC region as a significant growth driver in the global beauty and wellbeing industry with the MEA’s beauty and personal care market projected to reach $47 billion by McKinsey & Company by 2027, the region is attracting interest from key industry players around the world“Again, Beautyworld Middle East has proven itself as the industry's chosen chosen platform for connection, inspiration and global trade opportunities” said Flyn Roberts, Portfolio Director at Messe Frankfurt Middle East, organisers of Beautyworld Middle East 2023 “ Visitor numbers this year have surpassed even our own projections, and it is especially encouraging to witness the growth in international participation, with a 33% increase in attendees from the Asia Pacific region and 28% from both the Americas and the GCC. A combination of quality, insight, opportunities and a global interest in the Middle East as a key industry driver for products, services and innovation motivates us towards delivering bigger and better shows in future editions of Beautyworld Middle East” continued Roberts.International participation across all show sectors has proven fruitful for those exhibiting from across the world, with those keen to enter the regional market as a key driver .Riding the wave of interest in Korean beauty, 37 companies participated through the Gyeonggi Province Economic and Science Promotion Agency and enjoyed 597 consultations (USD 13.72 million) and 523 contract promotions (worth USD 9.293 million).Tamara Bakir, CEO and Co-founder of US based Manifest Cosmetics chose Beautyworld Middle East for the company’s regional launch - she says “ The show has been an incredible experience for Manifest Beauty, the opportunity to introduce our products to the local market, receive feedback and research from peers and professionals from around the world has been amazing”Pakistan based Soneri Care exhibited alongside 35 other companies from the country. Marketing Manager Bisma Khan said “Meeting our clients from many different countries at Beautyworld Middle East and introductions to new markets are the highlight for us, and presents great business opportunities - we hope to participate again for years to come”Beautyworld Middle East included pavilions from Pakistan, China, Italy, Japan, Korea, Turkiye, the United Kingdom, the United States and others countries that showcased fragrances, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nail and packaging products and services.Show highlights included the return of the Next in Beauty Conference with a keynote by Emirati skincare entrepreneur Salama Mohamed, the Front Row by Nazih Group stage saw engaging and entertaining demonstrations from global educators and artists across hair, skincare, nails and beyond, alongside the Nail It! competition. A chance to celebrate the top people and products of the beauty and wellness industry was held at the Beautyworld Middle East Awards, held on day two of the exhibition in a gala event, having received over 500 nominations across 16 categories for 2023, seeing Ali Asgar Fakhruddin, CEO of Sterling Perfume Industries recognised for his lifetime achievement across his 40 year career in the regional fragrance industry.The opportunity to become the ‘Signature Scent’ of the 2024 show saw 15 international fragrance houses take part in the annual competition where visitor votes were counted to crown Jean-François Thizon, Perfumer at Parfex the winner with his unique ‘Golden Light’ selected as the official scent for Beautyworld Middle East.Beautyworld Middle East attendees are promised an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. The 28th edition will be held at DWTC from October 28th to 30th, 2024.

In light of growing environmental concern driven by extreme weather, new research from Bain & Company shows more than 60% of businesses in the GCC region are currently off track to achieve their sustainability goals. The study emphasizes the pivotal role of technology, policy, and behavior change in achieving sustainable practices. An increasingly environmentally conscious base of consumers and employees in the GCC may prove instrumental in steering business towards their sustainability targets.Bain & Company published in November a major new study exploring the top sustainability concerns for business leaders, their customers, and their employees.“With the upcoming global focus on the region with COP 28 and the potential implications from this critical gathering, it is critical the CEO’s and Sustainability Plans in the corporate sector take centre stage in the next phase of the world’s transition. Our global report on the topic is grounded on the philosophy of Visionary Pragmatism in this path for executives to adopt as they are navigating taking the global ambitions and translating them into the day-to-day functioning of their respective companies” said Akram Alami, Middle East Partner at Bain & Company.To get a broad sense of environmental concerns around the world, Bain surveyed 23,000 consumers. The results underscore the growing urgency of sustainability topics. Some 64% of people reported high levels of concern about sustainability. Most said their worries have intensified over the past two years and that their concern was first prompted by extreme weather. Surprising truths about consumersBain’s research reveals several surprising truths about consumers, dispelling some common misperceptions. Among them, the ideas that consumers won’t pay more for sustainable products and that consumer behavior is fixed. Baby boomers are often just as concerned as Gen Z. Many companies have long viewed younger consumers as more focused on sustainability than their older counterparts, but the reality is not as clear-cut. For example, 72% of Gen Z consumers and 68% of boomers globally are very or extremely concerned about the environment, but in countries as diverse as India, France, and Japan, boomers are more concerned. Consumers are recommending brands if they are supporting social causes. As concerns grow, consumers are looking to make environmentally sound choices - 82% of consumers in Europe, the Middle East, and Africa are likely to recommend a brand after learning that it supports a social cause. Consumer behavior can change more quickly than many companies anticipate, with external factors such as government regulation heavily influencing the market. China began offering financial incentives on electric vehicles in 2009; now 19% of Chinese consumers report driving an electric car, compared with 8% of consumers globally. In England, the use of single-use supermarket plastic bags has fallen 98% since the government began requiring retailers to charge for them in 2015. Similarly, in the UAE, the recent imposition of charges on plastic bags in supermarkets has swiftly prompted a notable reduction in their usage, showcasing the significant impact of government initiatives on shaping consumer behavior. There is a disconnect between what consumers want and what most companies sell. Worldwide, 48% of consumers consider how products are used when thinking about sustainability. These consumers are more concerned about how a product can be reused, its durability, and how it will minimize waste. In contrast, most companies sell sustainable goods based on factors such as how they are made, their natural ingredients, and the farming practices deployed. These factors cause many consumers to conflate “sustainable” with “premium.” One result of this disconnect: Nearly half of all developed-market consumers believe that living sustainably is too expensive. By comparison, roughly 35% of consumers in fast-growing markets believe this.Consumers struggle to identify sustainable products and don’t trust corporations to make them. In Bain’s survey, 50% of consumers said sustainability is one of their top four key purchase criteria when shopping. Yet they may be making decisions based on misconceptions. When asked to determine which of two given products generated higher carbon emissions, consumers were wrong or didn’t know about 75% of the time. Consumers say they rely most on labels and certifications to identify sustainable products, yet most were unable to accurately describe the meaning behind common sustainability logos, such as organic production or Fairtrade. A lack of trust in corporations compounds the issue. Bain found only 28% of consumers trust large corporations to create genuinely sustainable products, compared to 45% who trust small, independent businesses.Four critical areas of focus for companiesThe momentum behind sustainability and dynamic shifts in consumer behavior have profound implications for any company. Bain sees four critical areas of focus.Devise a future-proof and flexible strategy. Few companies plan beyond the typical 3-year strategic planning window, and even those that do look out 5 to 10 years tend to focus on expectations for technology adoption. These plans fail to fully consider two other factors that move just as rapidly and with as big an impact: regulations and consumer behavior.Acknowledge a fragmented consumer base. Companies need to deaverage consumers and innovate products and design propositions that appeal to different segments— local markets, consumers with different definitions of sustainability, and consumers with a range of purchasing motivations.Test and learn to determine what works—and repeat. In such a fluid environment, companies can lean aggressively on marketing experimentation, using digital tools to quickly test the sustainability messages that resonate with different segments and adapt accordingly. It’s a way to help consumers gain enough clarity to make decisions that are consistent with their values.Get out in front of regulations. As we’ve seen throughout the world, government policy inevitably becomes a huge contributor to changing consumer behavior. Across all industries, companies need to be at the forefront of helping to shape the regulations affecting their business. A company’s ability to anticipate policy shifts and build future-proof portfolios will help determine whether it can outpace competitors.Upskilling employees to rise to the challengeBain found 75% of business leaders believe they have not embedded sustainability well into their business. The instinct of many CEOs is to prioritize external hiring to address all skill gaps, including in sustainability. Bain advocates for addressing sustainability’s challenges through a combination of smart upskilling and cultivating a learning mindset.A new Bain survey of 4,700 people found 63% felt different skills and behaviors would be required for their company to execute on its ESG ambition or strategy. Yet only 45% of nonmanagers said their employer offers the reskilling and upskilling opportunities that would enable internal mobility.Despite almost every CEO saying they have a talent problem, few companies have defined what it means to be a great employer. In Bain’s recent survey, 44% of respondents said it is easier to find a better opportunity outside of their company than within it.Bain is leading by example on this cause. The firm has committed to cultivating a growth mindset in its team, partnering with 12 world-class universities—including MIT, HEC Paris, and Melbourne Business School—to upskill its employees on ESG. To date, its consultants have completed over 17,000 hours of ESG training through the program. 

Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has achieved significant growth in memberships during 2023. A total of 48,616 new member companies registered between January and September this year, representing an impressive year-over-year (YoY) increase of 42.9% compared to the 34,029 that joined during the corresponding period in 2022.The strong growth underlines Dubai’s attractiveness among both companies and investors, as well as the emirate’s growing reputation as a leading global business destination. This was also reflected in the total value of exports and re-exports of member companies, which reached a total of AED 210 billion with 544,538 certificates of origin issued from Q1 - Q3 2023.In addition, 3,209 ATA Carnets were issued and received for goods and commodities with a combined value of AED 3.3 billion during the nine-month period, compared to 2,919 ATA Carnets with a value of around AED 1.5 billion during Q1 - Q3 2022. The value of ATA Carnets received recorded a remarkable YoY growth of 123.6%.Commenting on the chamber’s strong performance, H.E. Abdul Aziz Abdulla Al Ghurair, Chairman of Dubai Chambers, said: “I am delighted to see Dubai Chamber of Commerce making headway in improving Dubai’s favourable business environment, enhancing its advocacy efforts, and supporting our members to thrive while driving the export and re-export market. We are the voice of the business community in Dubai and remain committed to empowering our members to contribute towards achieving the emirate’s growth ambitions. We will continue to work in tandem with the government as we advance on our journey towards the objectives of the Dubai Economic Agenda (D33).”As part of its continuous efforts to support the interests of the business community, Dubai Chamber of Commerce reviewed a total of 94 draft laws in cooperation with Business Groups during the first nine months of the year. The number of mediation cases received by the chamber reached 103.The chamber’s Business Relations Department arranged over 180 meetings with representatives from Business Groups and Councils between January and September, including 20 advocacy sessions aimed at shaping Dubai’s favourable business environment. The department also successfully organised 41 Annual General Assembly events for Business Groups and Councils. More than 2,100 attendees benefited from 24 workshops, events, and webinars organised by the department. In addition, a total of 103 meetings were held with key stakeholders and partners to explore opportunities to serve the business community.As part of its efforts to achieve its strategic priority of improving the business environment in the emirate, Dubai Chamber of Commerce also launched the ‘Business Sectors Platform,’ which offers an innovative package of services designed to empower Business Groups and Business Councils and enhance the effectiveness and efficiency of their activities.The Dubai Centre for Family Business, which was established in May with the goal of ensuring the growth and sustainability of family businesses in the emirate, has successfully launched a number of programmes and initiatives. By the end of Q3 2023, the centre had completed 30 family visits and rolled out two educational certification programmes for family members and advisors. A total of 18 advisors enrolled in the Family Business Advisory certification programme during this period. The centre also concluded two sessions in its Governance Series programme with the participation of 62 family business representatives. In addition, the centre recorded more than 450 downloads of education toolkits and publications between May and the end of September.Dubai Chamber of Commerce seeks to facilitate and improve the ease of doing business in the emirate, while delivering value-added services and serving as a bridge between Dubai’s dynamic business community and the government. A total of 46 country-specific Business Councils and 105 sector-specific Business Groups currently operate under the chamber’s umbrella.

VisitBritain, the national tourism agency for Great Britain, invites travellers from the Gulf Corporation Council (GCC) countries to ‘Come see things differently’ by showcasing more exciting and unexpected experiences only found in Britain.Underway from November until early 2024, the campaign uses a mix of inspiring destination content and short films showcasing Britain's 'wild coastlines’, drawing attention to seaside locations within a few hours' reach of major city centres, 'countryside adventures', promoting its diverse landscapes and 'vibrant cities’, highlighting Britain’s bustling urban life and contemporary culture. The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The campaign is a progression from VisitBritain’s ‘Spilling the tea on Great Britain’ campaign which was launched earlier in 2023 and encouraged visitors to explore more of Great Britain’s nations and regions especially during non-peak travel seasons.VisitBritain’s Deputy Director APMEA CNEA, Carol Madisson said:“The GCC is an incredibly important tourism market for Britain and we are delighted to launch this new phase of our major brand campaign, to drive urgency for GCC travellers to visit now, while showcasing the breadth of exciting experiences and destinations across Britain. Whether it's the thrill of coastal and countryside adventures, such as riding the waves on our wild coastlines, or relaxing in remote landscapes, or exploring our bustling, vibrant cities through street art tours, indulgent afternoon teas and shopping sprees, our campaign shows that Britain has so much to explore.As well as inspiring international visitors to discover more of Britain’s nations and regions we’re working with industry partners in the GCC to convert that desire to visit into confirmed bookings for travel now. Through this campaign we look forward to welcoming more visitors from the Gulf to experience Britain’s exciting tourism offers well into 2024 and beyond.”An integral part of the ‘Come See Things Differently’ campaign is its advertising elements that use an integrated mix of channels including cinema in Saudi Arabia, branded content across social media including Facebook, Instagram and Snapchat, and digital billboards along high-traffic areas such as Sheikh Zayed Road in Dubai.Additionally, VisitBritain will continue to work with its premier trade partner Wego to expand the campaign's reach throughout 2024 and encourage travel bookings for the upcoming winter and spring seasons.The recent introduction of the Electronic Travel Authorisation (ETA) scheme, combined with the region’s strong airline connections to the UK, is set to further enhance the ease of travel for GCC nationals visiting Britain. The ETA will cost £10 and allow visitors to visit the UK multiple times over a two-year period. Qatar is the first country to move on to the ETA scheme and Qatari nationals can now apply and will require an ETA to travel to the UK on or after 15 November 2023. From 01 February 2024, the scheme will be introduced for nationals of Bahrain, Kuwait, Oman, United Arab Emirates, Saudi Arabia and Jordan.Since the Covid pandemic there has been continued recovery in tourism from the GCC to the UK. VisitBritain is forecasting that spending by GCC visitors in the UK will return to 2019 levels by 2024 and visitation numbers to return by 2025.The Gulf Co-operation Council (GCC) countries are very important inbound tourism markets for the UK, its second most valuable market for visitor spending, when all six countries are combined. The latest official full year statistics are for 2022. These showed that there were 791,000 visits from the GCC to the UK, with those visitors spending £2 billion during their stays. Visitors from the GCC spent an average of £2,578 on their trips to the UK in 2022, more than three times the all visitor average. They also stayed longer in the UK, 16 nights, compared to an all market average of eight.The latest available statistics are for January to June 2023. These show that from January to June 2023 there were 411,000 visits from the GCC to the UK with those visitors spending £945 million. Flight bookings from the Middle East to the UK have been showing strong recovery and are currently tracking at about 93% of 2019 levels.VisitBritain’s research shows that visitors from the GCC enjoy dining in Britain’s wonderful restaurants, shopping, sightseeing at its famous monuments and buildings, visiting parks and gardens, museums and art galleries - all of which Britain caters for in abundance. VisitBritain’s consumer sentiment research also shows travellers from the GCC are keen to roam around, visiting multiple destination types on their next international trip, as well as visiting large cities.VisitBritain’s ‘See Things Differently’ campaign is part of the UK Government’s GREAT campaign.More information about the ‘See Things Differently’ campaign:VisitBritain’s marketing campaign in the GCC is a continuation of its ‘Spilling the Tea’ on Great Britain campaigns which first rolled out in February this year under the umbrella of ‘See Things Differently.’The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The full list of locations and activities seen in the campaign are:EnglandBamburgh, NorthumberlandBath, SomersetBirmingham, West MidlandsBrighton, East SussexBristolCoventry, West MidlandsLake District, Cumbria (Alpacaly Ever After)Leeds, West Yorkshire (Afternoon Tea at Issho)Liverpool, Merseyside (Oh Me Oh My roof garden)Liverpool, Merseyside (Crosby Beach)Newcastle upon Tyne, Tyne and WearYorkshire Moors, North YorkshireSaffron Walden, EssexSeaford, East SussexWhitby, North YorkshireLondonCovent Garden, LondonLittle Venice, LondonNotting Hill, LondonRichmond, LondonSouth Kensington, London (Science Afternoon Tea at the Ampersand Hotel)Tottenham, London (The Dare Skywalk at Tottenham Hotspur Stadium)Tower Bridge, London (London Kayaking Company)Scotland:Achmelvich, Scottish HighlandsCairngorms National Park, Scottish HighlandsCaledonian Canal, Scottish HighlandsEdinburghElie, FifeGlencoe, Scottish HighlandsLoch Ness, Scottish HighlandsWales:Cardiff (Cardiff Castle)Eryri (Snowdonia), GwyneddPorthcawl Beach, BridgendFreshwater West; PembrokeshireStrumble Head, PembrokeshireThe Gower Peninsula, SwanseaFor more on the Electronic Travel Authorisation (ETA) scheme please visit https://homeofficemedia.blog.gov.uk/2023/10/25/electronic-travel-authorisation-eta-scheme-factsheet-june-2023/, the national tourism agency for Great Britain, invites travellers from the Gulf Corporation Council (GCC) countries to ‘Come see things differently’ by showcasing more exciting and unexpected experiences only found in Britain.Underway from November until early 2024, the campaign uses a mix of inspiring destination content and short films showcasing Britain's 'wild coastlines’, drawing attention to seaside locations within a few hours' reach of major city centres, 'countryside adventures', promoting its diverse landscapes and 'vibrant cities’, highlighting Britain’s bustling urban life and contemporary culture. The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The campaign is a progression from VisitBritain’s ‘Spilling the tea on Great Britain’ campaign which was launched earlier in 2023 and encouraged visitors to explore more of Great Britain’s nations and regions especially during non-peak travel seasons.VisitBritain’s Deputy Director APMEA CNEA, Carol Madisson said:“The GCC is an incredibly important tourism market for Britain and we are delighted to launch this new phase of our major brand campaign, to drive urgency for GCC travellers to visit now, while showcasing the breadth of exciting experiences and destinations across Britain. Whether it's the thrill of coastal and countryside adventures, such as riding the waves on our wild coastlines, or relaxing in remote landscapes, or exploring our bustling, vibrant cities through street art tours, indulgent afternoon teas and shopping sprees, our campaign shows that Britain has so much to explore.As well as inspiring international visitors to discover more of Britain’s nations and regions we’re working with industry partners in the GCC to convert that desire to visit into confirmed bookings for travel now. Through this campaign we look forward to welcoming more visitors from the Gulf to experience Britain’s exciting tourism offers well into 2024 and beyond.”An integral part of the ‘Come See Things Differently’ campaign is its advertising elements that use an integrated mix of channels including cinema in Saudi Arabia, branded content across social media including Facebook, Instagram and Snapchat, and digital billboards along high-traffic areas such as Sheikh Zayed Road in Dubai.Additionally, VisitBritain will continue to work with its premier trade partner Wego to expand the campaign's reach throughout 2024 and encourage travel bookings for the upcoming winter and spring seasons.The recent introduction of the Electronic Travel Authorisation (ETA) scheme, combined with the region’s strong airline connections to the UK, is set to further enhance the ease of travel for GCC nationals visiting Britain. The ETA will cost £10 and allow visitors to visit the UK multiple times over a two-year period. Qatar is the first country to move on to the ETA scheme and Qatari nationals can now apply and will require an ETA to travel to the UK on or after 15 November 2023. From 01 February 2024, the scheme will be introduced for nationals of Bahrain, Kuwait, Oman, United Arab Emirates, Saudi Arabia and Jordan.Since the Covid pandemic there has been continued recovery in tourism from the GCC to the UK. VisitBritain is forecasting that spending by GCC visitors in the UK will return to 2019 levels by 2024 and visitation numbers to return by 2025.The Gulf Co-operation Council (GCC) countries are very important inbound tourism markets for the UK, its second most valuable market for visitor spending, when all six countries are combined. The latest official full year statistics are for 2022. These showed that there were 791,000 visits from the GCC to the UK, with those visitors spending £2 billion during their stays. Visitors from the GCC spent an average of £2,578 on their trips to the UK in 2022, more than three times the all visitor average. They also stayed longer in the UK, 16 nights, compared to an all market average of eight.The latest available statistics are for January to June 2023. These show that from January to June 2023 there were 411,000 visits from the GCC to the UK with those visitors spending £945 million. Flight bookings from the Middle East to the UK have been showing strong recovery and are currently tracking at about 93% of 2019 levels.VisitBritain’s research shows that visitors from the GCC enjoy dining in Britain’s wonderful restaurants, shopping, sightseeing at its famous monuments and buildings, visiting parks and gardens, museums and art galleries - all of which Britain caters for in abundance. VisitBritain’s consumer sentiment research also shows travellers from the GCC are keen to roam around, visiting multiple destination types on their next international trip, as well as visiting large cities.VisitBritain’s ‘See Things Differently’ campaign is part of the UK Government’s GREAT campaign.More information about the ‘See Things Differently’ campaign:VisitBritain’s marketing campaign in the GCC is a continuation of its ‘Spilling the Tea’ on Great Britain campaigns which first rolled out in February this year under the umbrella of ‘See Things Differently.’The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The full list of locations and activities seen in the campaign are:EnglandBamburgh, NorthumberlandBath, SomersetBirmingham, West MidlandsBrighton, East SussexBristolCoventry, West MidlandsLake District, Cumbria (Alpacaly Ever After)Leeds, West Yorkshire (Afternoon Tea at Issho)Liverpool, Merseyside (Oh Me Oh My roof garden)Liverpool, Merseyside (Crosby Beach)Newcastle upon Tyne, Tyne and WearYorkshire Moors, North YorkshireSaffron Walden, EssexSeaford, East SussexWhitby, North YorkshireLondonCovent Garden, LondonLittle Venice, LondonNotting Hill, LondonRichmond, LondonSouth Kensington, London (Science Afternoon Tea at the Ampersand Hotel)Tottenham, London (The Dare Skywalk at Tottenham Hotspur Stadium)Tower Bridge, London (London Kayaking Company)Scotland:Achmelvich, Scottish HighlandsCairngorms National Park, Scottish HighlandsCaledonian Canal, Scottish HighlandsEdinburghElie, FifeGlencoe, Scottish HighlandsLoch Ness, Scottish HighlandsWales:Cardiff (Cardiff Castle)Eryri (Snowdonia), GwyneddPorthcawl Beach, BridgendFreshwater West; PembrokeshireStrumble Head, PembrokeshireThe Gower Peninsula, SwanseaFor more on the Electronic Travel Authorisation (ETA) scheme please visit https://homeofficemedia.blog.gov.uk/2023/10/25/electronic-travel-authorisation-eta-scheme-factsheet-june-2023/

The Bold Group made a significant impact at the Athar Saudi Creative Festival by launching an AI project, showcasing a pivotal step in integrating artificial intelligence into the advertising realm. The festival, hosted at the RDC - Crown Plaza in Riyadh, served as a platform for the company to unveil its innovative AI initiative designed specifically for the cultural context of Saudi Arabia's advertising industry.At the heart of the initiative was the company's booth, which demonstrated the practical application of AI in the Saudi advertising sector. Beyond being a technological leap, the project aligns with Saudi Arabia's strategic vision for the advertising industry, aiming to enhance the cultural relevance of advertising campaigns and create tools tailored to the Saudi market.Key industry figures, including Abeer Alessa, Ziad Abou Rjeily, and Rasha Alsaleh, played significant roles as speakers at the festival. Alessa shared insights into the evolving challenges within Saudi Arabia's creative industry, Abou Rjeily delved into the metaverse and its potential for immersive experiences, and Alsaleh focused on the changing engagement of youth in the creative sector, emphasizing their needs and aspirations.The Bold Group's initiative seeks to inspire and involve creative professionals and industry stakeholders, urging them to explore and embrace AI in advertising. The company emphasizes collaboration, partnerships, and investments to drive advancements in the advertising industry in the region. Abeer Alessa stated, "Our initiative is a journey to embrace AI in a way that complements and enriches our cultural fabric, perfectly aligning with the strategic vision of Saudi Arabia." Ziad Abou Rjeily added, "We are on the brink of a new era where AI offers deep insights, marking our commitment to continuous learning and evolution in the creative industry."The Bold Group's presence at the Athar Saudi Creative Festival sets a new standard in the industry, showcasing their dedication to pioneering AI technology in advertising and fostering innovation within the creative community. Their active involvement establishes a foundation for future advancements and collaborations in the advertising landscape of Saudi Arabia

 Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the Kingdom, concluded its inaugural edition with the Athar Awards ceremony that saw the likes of Dr Obeid Al Abdali, President of Mazeej Marketing Consulting and Kaswara Al Khatib, Chairman of UTURN, take home the Saudi Athar Marketer Award and Saudi Athar Empowerment Award, respectively.The festival, which brought together more than 1,400 attendees from across the region and beyond to Riyadh, celebrated the distinguished work of some of the finest talent at the first Athar Legacy Awards of the Decade and the Athar Special Awards on 16 November 2023. In addition, the event also recognised winners of the Young Talent Academy Programme’s 24-hour hack competition as well as the participants of the Maheerah Programme.Attended by the who’s who of the industry from across the region, the award ceremony saw top honours being given away by the awards were given away in grand fashion by Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of Motivate Media Group, and Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, alongside other senior leaders from reputable Saudi organisations.Commenting on the success of the festival, Fairservice stated: “Over the last few days, Athar Festival has proven that the potential for creativity in Saudi Arabia is simply boundless. Though it may have come to an end here at the Athar Awards, the conversations have only just begun, and I can’t wait to see what the future holds.”Similarly, sharing his thoughts on the inaugural edition of the Athar Awards, Al Ayed said: “Creativity has always been the differentiating factor of success. That success is what the first-ever Athar Awards intends to recognise and celebrate as we draw the curtain on what has been a truly amazing and inspiring festival. We are confident that the impact created here will spread to empower even greater levels of creative innovation in the Kingdom.”Athar Legacy Awards of the Decade:The Athar Legacy Awards of the Decade, recognised agencies and brands verified by the Dubai Lynx and Cannes Lions international festivals of creativity based on the highest number of cumulative points gained over the last decade. The four categories and the proud winners were:Saudi Athar Media Network of the Decade: StarcomSaudi Athar Brand of the Decade: stcSaudi Athar Agency of the Decade: Wunderman Thompson, RiyadhSaudi Athar Network of the Decade: Wunderman ThompsonAthar Special Awards:The Athar Special Awards went out to the most outstanding individuals, market leaders, and organisations who have positively contributed to the local creative industry’s growth and development. These awards were given across two individual categories and four group categories:Individual CategoriesSaudi Athar Marketer Award: Dr Obeid Al Abdali, President of Mazeej Marketing ConsultingSaudi Athar Empowerment Award: Kaswara Al Khatib, Chairman of UTURNGroup CategoriesSaudi Athar Disruptors Award: The Bold GroupSaudi Athar Excellence Award: The FullstopSaudi Athar Game Changer Award: AramcoSaudi Athar Creative Recognition Award: Impact BBDOYoung Talent Academies Awards:A fitting culmination of the Young Talent Academy Programme that took place over the course of the Athar Festival, the Young Talent Academy Awards at the ceremony acknowledged the outstanding performance of participants who excelled in six academies related to public relations, social communications, branding and design, innovation, copywriting, and planning.Held from 13-15 November, these youth took part in a 24-hour hack competition that saw the leaders of tomorrow put their skills to the test, with each academy producing a number of winners:Social Communications Academy Hack Competition WinnersLama Baaj, XELEMENTHessa Alnoufal, BassmatShahad Alhammad, HungerStationBranding and Design Academy Hack Competition WinnersNancy ElAzzi, Wunderman ThompsonMazunah Alfagham, King Saud UniversityAhmed Al-Hassan, XELEMENTInnovation Academy Hack Competition WinnersRaghad Othman, HungerStationSara Alruwalily, King Saud UniversityShaden Alotaibi, King Saud UniversityCopywriting Academy Hack Competition WinnersNouf Mishall Mohabat, SABICRuba Alshamrani, HungerStationYara Al Hanaya, Lhamin MarketingPlanning Academy Hack Competition WinnersNoora Alissa, HungerStationAmmar Sadiq, MindshareAbdullah Dahan, Onsor MoshaSaleh Alhedaithy, BassmatAyman Aldahan, MindsharePublic Relations Academy Hack Competition WinnersRaneem Alotaibi, Imam Mohammad Ibn Saud Islamic UniversityAljohara Alsuliman, Imam Mohammad Ibn Saud Islamic UniversityRaghad Asiri, Imam Mohammad Ibn Saud Islamic UniversitySahar Alharbi, Imam Mohammad Ibn Saud Islamic UniversityRaya Almoshawah, Imam Mohammad Ibn Saud Islamic UniversityThe Athar Awards ceremony successfully culminated the inaugural edition of the Athar Festival that brought the local and international creative community together to uncover and amplify the creative potential of Saudi Arabia. The realisation of this potential and its business impact on the industry and beyond will likely be explored in next year’s edition of the festival.