Mobile app growth platform Mobmio is preparing to launch a new version of its platform. The key changes will be in the area of tracking and displaying its results. The new platform will rely on raw data, automation and access to data through a "single window".  The company has already invested $500,000 in these innovations in the first quarter of 2024 and plans to increase the number of clients and partners in MENA by 2.5 times in a year. The project continues its rapid growth under the wing of Mitgo X, the R&D department of Mitgo Group, one of the global IT industry leaders in AdTech and MarTech. The boom of the mobile industry in the region has been going on for several years now. Mobmio estimates that in 2023, the share of mobile purchases in total online orders jumped from 32% to more than 40%. In the first months of 2024, the amount spent by customers buying through mobile apps doubled year-over-year. Part of this explosive growth is driven by platforms like Mobmio, which helps brands engage mobile users and increase purchases through mobile traffic channels, while the apps monetize their audiences and generate additional revenue. The platform is now actively working with dozens of apps. These innovations will help it increase the number of customers in MENA and all over the world by 2.5 times this year by redirecting huge staff resources to expansion and development after the automation. A common problem of many affiliate networks is that brands betting on mobile traffic have to study statistics from multiple sources - ad networks and trackers. It is often not complete, making data reconciliation difficult. Affiliate network managers often have to spend more than 50% of their time manually bringing all these disparate pieces of data together so that the brand can get a more complete tracking picture. And even after these efforts, it is often not possible to achieve 100% transparency and accuracy of data, because these services and platforms often provide already processed, secondary data, and may miss some of the indicators. The new platform will automatically collect raw data from the most efficient trackers, which will eliminate any inaccuracies in processing and will double the efficiency of the network team. The first wave will integrate the largest mobile trackers - Adjust and Appsflyer. The second wave will include the rest of the industry leaders - Mytracker, Impact, Branch and Custom. The new platform is scheduled to launch in the third quarter of 2024. "With this strategic investment, we are not only enhancing our platform's capabilities but also solidifying our commitment to revolutionizing mobile app growth. Our aim is to simplify the complex data landscape and provide actionable insights that drive real value for our clients.", - Aleksandr Kryvosheiev, CEO of Mobmio. 

Mobmio (part of Mitgo), a mobile performance network, is pleased to announce a strategic partnership with Adjust, a leading measurement and analytics company trusted by marketers to measure and grow their apps across mobile, web, CTV, PC & console, and beyond. With the substantial growth in mobile app usage across the Middle East and North Africa (MENA) the partnership will bring innovative marketing solutions to the dynamic and diverse mobile market to help accelerate its growth and drive business success for customers. Mobile app development and marketing have been on a steep trajectory of growth, especially within MENA. According to Statista, total app market revenues for 2022 reached US$475.90bn, and they expect to see an annual growth (CAGR 2022-2027) of 8.58%, resulting in a market volume of US$755.50bn by 2027. According to Mobmio's data, the number of mobile sales in MENA grew by 20% in H1 of 2023 YoY, their GMV grew by 18.3%, and over half of all orders in the region are made through mobile phones.In the mobile app growth report 2023 by Adjust, it is stated that travel apps emerged as the winner among all app categories in MENA, with an impressive Growth Score of 42.6. A nice example of this is Wego, one of the top travel apps in the region, which reported a YoY growth of over 157% in February 2023. Shopping apps came in second with a Growth Score of 37.9. Mobile gaming and finance apps tied for third place in MENAT, both scoring 27.9. Adjust has consistently been at the forefront of providing growth marketers with tools and data-driven insights to optimize and maximize their user acquisition (UA) and retention strategies. A partnership with Mobmio, specializing in mobile app UA and CPI/CPL/CPA/Revenue share monetization services, will create a more powerful and efficient ecosystem for businesses seeking to thrive in the ever-evolving mobile landscape. "As the mobile measurement landscape continues to evolve, Adjust is leading the way with next-generation measurement and optimization tools that marketers need to grow their apps from early-stage to maturity. Our strategic partnership with Mobmio opens up new possibilities for businesses looking to achieve their growth goals in the MENA region," said Yi?it Atakan, Sr. Partnerships Manager, MENAT at Adjust.Mobmio, known for its mobile performance marketing solutions, is equally excited about the partnership. Launched as a stand-alone business in 2023, Mobmio has already reached out to 500+ million mobile users, generated 50+ million interactions and acquired 15+ million new users for its customers worldwide. By merging its expertise in mobile marketing and Adjust's cutting-edge, cross-channel measurement and analytics capabilities, they aim to provide a comprehensive suite of solutions to businesses looking to tap into the MENA region's immense potential."Mobmio has always focused on delivering performance and monetization solutions that help businesses unlock their full potential in the mobile space. We believe that this partnership with Adjust is the next step in our journey to provide unparalleled mobile performance marketing solutions in the MENA region," stated Aleksandr Kryvosheiev, CEO at Mobmio.