Rateel Alshehri, the 13 year old social media influencer hailing from Saudi Arabia, has claimed the coveted title of number one influencer and content creator born in the Kingdom, according to Famous Birthdays, the US media and entertainment platform for the digital generation.According to the platform, Rateel has clinched several other prestigious titles globally, including the second 13-year-old Instagram star, the third celebrity born on February 19th, the 19th Instagram star,  and the 6th among 13-year-old celebrities.Rateel is a beacon of inspiration for Saudi youth, championing the values of curiosity, creativity, and empowerment. From an early age, Rateel's passion for self-expression and exploration propelled her towards unprecedented success in the digital sphere.At just 12 years old, Rateel shattered expectations by launching 'Rateel Alpha Talk,' becoming the youngest Saudi founder and host of a podcast in the Middle East. Through her podcast, she empowers young people to pursue their passions, foster confidence, and embrace their unique identities. By choosing English as the podcast's language, Rateel seeks to amplify her message of positivity and empowerment to youth worldwide, transcending cultural and linguistic barriers.Reflecting on her remarkable journey, Rateel expressed gratitude for the unwavering support of her followers and the broader community. She reaffirmed her commitment to serving as a role model for fellow Saudis and global citizens, demonstrating that with dedication and perseverance, anything is possible.“With passion as our compass and determination as our fuel, we can reach heights beyond our imagination," Rateel stated.As Rateel continues to inspire and innovate, she stands as a testament to the boundless potential of Saudi youth and the transformative power of social media in driving positive change.

Qatar Airways, the multiple award-winning airline, will participate in the Arabian Travel Market (ATM) Dubai, offering visitors the chance to meet and engage with its world-leading AI-powered digital human cabin crew, Sama 2.0, from Monday 6 to Thursday 9 May 2024.Aligning with ATM’s 31st edition theme of ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, the national carrier of the State of Qatar will invite industry experts and travel partners from across the Gulf region and beyond to engage with Sama 2.0 – the second generation of the world’s first AI-powered digital crew.By answering questions in real time, Sama 2.0 is the future of exceptional service and hospitality in the travel and tourism industry, assisting travellers in designing curated travel experiences, and empowering them to find answers related to Qatar Airways FAQs, destinations, support tips and more.To ensure seamless interaction with Sama, customers and passengers can easily chat with her through QVerse, Qatar Airways’ immersive digital platform, or conveniently via the Qatar Airways app.Qatar Airways will also unveil its brand-new exhibition pavilion at Hall no. 2 ME1450 during the four-day event, which is the premier international travel and tourism event in the Middle East, attracting both inbound and outbound tourism professionals. The state-of-the-art stand will feature a multi-sensory pod that offers a fully-immersive dive into the exceptional luxury and comfort of the award-winning Qsuite. This will allow visitors to experience first-hand the revolutionary innovation and technological advancements that set Qatar Airways apart in the travel and tourism sector.Additionally, visitors will be able to roam the airline’s Qverse via a Virtual Reality (VR) experience to explore the cabin interior of Qatar Airways’ aircraft, including the award-winning Business Class - Qsuite, the Economy Class cabin, as well as navigate Hamad International Airport (HIA), the ‘World’s Best Airport’ as voted by Skytrax in 2024, along with Al Safwa First Class Lounge and Al Mourjan Business Class Lounge.Sama 2.0. and the Qatar Airways team will be on-hand to assist guests and trade partners at ATM Dubai, Dubai World Trade Center, Hall no. 2 ME1450, from 6 to 9 May 2024.

VOX Cinemas has set a new standard for luxury cinema experiences with the grand reopening of THEATRE at Mall of the Emirates, unveiling a complete transformation that promises to captivate audiences like never before. The reimagined THEATRE, meticulously designed with audiences in mind, marks a significant milestone in VOX Cinemas' commitment to enhancing its portfolio and delivering elevated guest experiences.Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Entertainment, emphasized the evolving nature of cinemagoing, stating, "Cinemagoing is about more than just watching a movie. For decades, it has captivated audiences by bringing them together to enjoy a shared experience." Lahoud highlighted the importance of innovation and reimagining the cinematic experience to maintain a competitive edge and foster audience engagement.THEATRE at Mall of the Emirates epitomizes the next generation in luxury cinema, embodying VOX Cinemas' dedication to pushing boundaries and setting new benchmarks in entertainment excellence. Lahoud outlined the strategic priority to continue investing in the regional portfolio, ensuring guests receive a best-in-class theatrical and immersive experience.Guests of THEATRE can indulge in the exclusive Private Lounge, offering stylish seating options, a billiards table, and shuffleboard, creating the perfect environment for socializing or enjoying a meal before or after the show. The lounge's laid-back luxury design draws inspiration from cinema culture, featuring film memorabilia and digital posters from iconic movies.The four auditoriums have undergone extensive renovations, boasting state-of-the-art updates for enhanced comfort and functionality. Responding to customer feedback, THEATRE now offers enhanced seats with additional legroom and various seating configurations, complete with plush blankets, pillows, wireless chargers, swivel tables, personal lighting, and privacy screens.Technological advancements enhance the cinematic experience, with THEATRE featuring new large-format cinema screens, 4K Laser Projectors, and Dolby Atmos Sound for stunning visuals and crystal-clear audio.Complementing the luxury experience, VOX Cinemas' in-house chefs have curated a diverse gourmet menu, allowing guests to order at the touch of a button without leaving their seats.Beyond THEATRE, VOX Cinemas has enhanced the overall customer experience at Mall of the Emirates, upgrading its Standard experience to Premier earlier this year. Following the completion of renovations at Mall of the Emirates, enhancements will extend to flagship destinations across the region.

Under its "Restore, Rebuild, Renew" initiative, Home Centre has teamed up with Channel4 Radio Network to extend support to families and individuals impacted by recent heavy rainfall in the UAE. As part of this collaboration, vouchers worth AED3000 are being distributed to those affected, which can be redeemed at any Home Centre store across the country.The joint effort aims to restore comfort and normalcy to the lives and homes of those adversely affected by the unprecedented weather conditions. In an open letter shared on Instagram, Home Centre underscored the solidarity that emerges during challenging times, expressing gratitude to the nation’s leadership, civic authorities, businesses, and communities for their collective assistance.In an open letter shared on Instagram, Home Centre emphasised the solidarity that emerges during challenging times.<img src='https://erp.adgully.me/artical_image\9fb1c8feec8886647f25b83ad999dc2a.png' class='content_image'>Sameer Jain, CEO of Home Centre, emphasized the company's commitment to aiding in the rebuilding and restoration process, stating, "We are deeply moved by the resilience and spirit of unity displayed by our community in the UAE."Echoing these sentiments, Abdulla Mohammed Al Murad, Chairman of Channel4 Radio Network, affirmed their dedication to providing unconditional assistance to those most affected.Affected individuals and their families are encouraged to tune into Channel4 Radio Network for further information and support. Channels including Channel4 104.8 FM, Radio4 89.1 FM, Al Rabia 107.8 FM, and Gold 101.3 FM will provide details on accessing the assistance provided by Home Centre and Channel4 Radio Network.This collaborative effort exemplifies the power of community solidarity in times of adversity, demonstrating a unified front in supporting those in need.

The Walt Disney Company Middle East has officially announced the re-launch of Star Channels, its bold suite of TV channels that will bring the world’s best on-screen entertainment directly to viewers across the UAE and MENA region.Star Channels is the fresh new home for the well-known and loved shows and movies from around the world, expertly tailored and curated to appeal to a regional audience. With a lineup of the very best in lifestyle, action, adventure, comedy, and drama series and blockbuster films from industry-leading studios, Star Channels are set to become the go-to TV destination for everyone in the family.With a bold new look that boasts a lineup of six unique and expertly packaged channels, each appealing to a specific genre, Star Channels provides viewers with an extensive collection of entertainment.STAR Life: The go-to channel for all things lifestyle, from travel and adventure to all the foodie favorites. The exclusive lineup includes cooking shows with world-class chefs, such as Evolving Vegan by Mena Massoud, the all-new Jamie Oliver show Seasons, and MasterChef Australia and Next Level Chef, starring Gordon Ramsay. Also don’t miss on adventure with titles such as The Summit Australia and Rush Australia, in addition to home make-over series like ‘Clean it, Fix it’ and ‘The Big Interior Battle’.STAR Action: The new number-one choice for adrenaline junkies, with non-stop action and superb entertainment. Viewers can expect action-packed films and popular franchises, such as Man on Fire, The Revenant, Mr. & Mrs. Smith, the full Taken and Die-Hard collections, and so much more.STAR Films: The home of Hollywood's biggest blockbusters, viewers can stay up to date with the best movies from Tinseltown. STAR Films will wow viewers with its line-up of worldwide hits such as Bohemian Rhapsody, Ad Astra, and Free Guy, to name but a few.STAR Series: The ultimate destination for the latest and greatest series featuring your favorite stars and beloved characters. Settle into the sofa as STAR Series brings to your shows including The Dropout, Alaska Daily, Will Trent, 9-1-1, How to Get Away with Murder, This is Us, New Amsterdam and more.STAR Movies: Where Hollywood's finest stars shine brightest. STAR Movies features an unrivalled collection of all-time favorite films as well as new classics. Movie buffs can catch their favorite actors put on dazzling performances, including Ryan Reynolds in Free Guy, Denzel Washington in Man on Fire, Julia Roberts in Wonder & Pretty Woman, and Viola Davis and Emma Stone in The Help.STAR World: Beaming the very best drama series and reality TV direct to your home. STAR World will present a rich variety of well-known shows including Grey's Anatomy (S17 onwards), American Housewife and True Lies presented along with the best family entertainment including The Piano S1, Britain's Got Talent, and more.Offering way more than your regular TV Channels, STAR Channels has its finger on the pulse of what matters most to viewers in the UAE and MENA region. As such, TV lovers can expect to enjoy a host of super stunts and thematic programming for Women’s Day, Eid, Father’s Day, Summer Ventures, as well as special Back to School events.Showcasing your favorite films and TV shows, along with their cast of stars, viewers can dive into a host of specially created and curated content that seamlessly links to the essence, family spirit, and community significance of each event.

Satellite service operator IEC Telecom Group showcases an innovative device to revolutionise the humanitarian response and unlock new opportunities for critical communications in the field. Skyphone by Thuraya is the first-ever universal smartphone with cellular and satellite connectivity. Complemented by value-added services from IEC Telecom, Skyphone will empower first responders and camp administrators in the MENA region with flexible and reliable communications in the field. Skyphone has been unveiled in the GCC at the 20th Dubai International Humanitarian Aid & Development (DIHAD) Exhibition, taking place from April 23rd to 25th at Dubai World Trade Centre.Digital access is expanding steadily across the world – with 5.35 billion people using the internet in 2024 and 97 million new users coming online for the first time in 2023, reflecting a growth of 1.8% over the past year. Internet adoption in Northern America and Europe surpassed 90%, while it is over 99% in most GCC countries. Despite the global march towards connectivity, regrettably, one-third of the global population still has no internet access. Predominantly they reside in areas where the aid operations take place.The escalating risk of natural disasters and growing geopolitical tensions underscore the critical need for humanitarian assistance. In fact, armed conflicts continue to affect 14 of the world’s least connected nations. With aid operations facing mounting pressure, budgetary concerns become paramount. NGO operations necessitate dependable and readily deployable solutions that don't require substantial supportive infrastructure. Skyphone is ideally situated to meet this demand.Delivering seamless connectivity, Skyphone is ideal for humanitarian missions because of its dust and water-resistant case. Over GSM, the device will provide voice and data services and can be used for all types of applications, akin to a regular smartphone. Over satellite, Skyphone will offer Direct-to-Device service, supporting calls and SMS in 2024, with IoT and texting to be added in 2025. Committed to providing connectivity solutions to the humanitarian sector for nearly three decades, IEC Telecom takes the Skyphone’s capabilities to a new level, enabling Push-to-Talk (PTT) functionality and tracking over the same device. These features are essential for critical missions, supporting cost-effective group communications on the ground, instant distribution of important updates, and real-time monitoring of user geolocation by the HQ. “When disaster strikes, fast response is all that matters. With PTT functionality, Skyphone can be used as a radio, facilitating the coordination of rescue operations. GPS tracking, in turn, will provide visibility over the team’s deployment, helping HQ monitor the progress and send reinforcements to a specific user as soon as an alert is received,” says Nabil Ben Soussia, Group CCO, IEC Telecom. “For long-term missions, such as humanitarian camps or social support programs, Skyphone (powered by Traksat) will serve as a powerful tool to boost operational efficiency, improving logistics and facilitating cooperation in the field,” he adds.The Traksat1 PTT solution encompasses a dispatch console for remote administration and an intuitive end-user application. In satellite mode, Traksat enables PTT services, geofencing, push notifications, SOS functionality, two-way messaging and more. In cellular mode, the PTT solution over Skyphone will also support the exchange of multimedia and video calls.The launch of Skyphone aligns with Yahsat’s D2D strategy, aiming to allow users to harness the capabilities of space technology anywhere in the world.The new phone will be commercially available in September 2024. The demo unit is displayed at the joint Thuraya and IEC Telecom stand at DIHAD this week.

Netflix kicked off 2024 with a bang, exceeding analyst predictions and boasting its best first quarter since the pandemic surge.  Subscriber growth surpassed expectations, adding 9.33 million customers compared to the projected 4.84 million. Revenue increased 15% to $9.33 billion, exceeding analyst estimates. Earnings per share grew to $5.28, beating analyst projections. This stellar performance is attributed to a combination of factors:Hit Programming: A steady stream of original shows, including "Fool Me Once," "Griselda," "The Gentleman," and "Love is Blind," kept viewers glued to their screens.Password Sharing Crackdown: Netflix's efforts to curb unauthorized account sharing resulted in a significant influx of paying customers. Millions who were previously freeloading are now contributing to the revenue stream.Global Expansion: New subscribers joined Netflix from all corners of the globe, with particular strength in North America.Looking Forward:Continued Growth Projected: Netflix forecasts sales growth of roughly 16% in Q2. New subscriber numbers will likely dip seasonally.Shifting Metrics: Starting in Q1 2025, Netflix will move away from reporting paid quarterly memberships and revenue per subscriber, focusing instead on traditional measures like sales and profit. Valuation Concerns: Some analysts express caution, citing the high market valuation compared to current financials and the temporary boost from password sharing clampdown.New Initiatives:Ad-Supported Tier: To attract cost-conscious viewers, Netflix introduced a cheaper option with advertisements. This tier is gaining traction, with 40% of new customers opting-in (though still a small portion compared to giants like YouTube).Live Programming: Netflix is venturing into live events, including stand-up comedy, wrestling, and an upcoming boxing match. Despite concerns, Netflix's recent performance has impressed even skeptical analysts. The company's diverse content offerings, subscriber growth strategies, and new revenue streams suggest a promising future.

Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, has announced a collaboration with leading global media and entertainment company Warner Bros. Discovery on a documentary film that sheds light on the vital importance of combating the impact of climate change on coral reefs.Beneath the Surface: The Fight for Corals, set to air on Discovery linear on Earth Day (22 April 2024) reveals how RSG is putting environmental stewardship and regeneration at the heart of responsible development."At Red Sea Global, we are inspired by nature and led by science. Our destinations are home to some of the most stunning corals anywhere in the world. They are also among the most resilient, but even Red Sea coral is not invincible. Our scientists are using innovative techniques to protect, nourish, and restore our corals, while also transferring knowledge to support coral reefs worldwide.“In 'Beneath the Surface: The Fight for Corals’, we aim to spotlight the beauty and vulnerability of these underwater wonders and emphasize the importance of global collaboration in preserving our oceans,” said John Pagano, Group CEO at Red Sea Global.The film follows the remarkable journey of Saudi Arabian free diver Salma Shaker as she explores the groundbreaking coral research conducted by scientists at Red Sea Global and King Abdullah University of Science and Technology (KAUST). The film transcends borders, even taking viewers to the reefs in Mexico, offering a compelling narrative on the challenges facing coral reefs worldwide.The heart of the film lies in the exploration of undiscovered reefs along Saudi Arabia’s Red Sea coastline. Red Sea Global aims to unravel the mysteries of this unexplored territory, showcasing its unique biodiversity and its crucial role in supporting the global ecosystem. The documentary also delves into the potential benefits of coral research in the Red Sea for ecosystems globally.Kerrie McEvoy, Director, Head of Factual Channels, Discovery Networks EMEA at Warner Bros Discovery, said: “Warner Bros. Discovery is proud to partner with Red Sea Global on Beneath the Surface: The Fight for Corals. As a company, we believe in the power of storytelling to entertain and inspire change, and this film exemplifies that commitment.”The film features insights from a diverse group of experts to provide a comprehensive view of the current state of reefs globally, their significance in the ecosystem, and the ongoing efforts to protect them.A first exclusive look of the film was shown during a side event to COP28 in Dubai, hosted by Red Sea Global, where a teaser was played for guests. It will air on Discovery Channel across the US, Europe, Turkey, The Middle East, Africa, and Asia.In 2023, The Red Sea destination welcomed its first guests, with two of its hotels now open, and a third – Nujuma, a Ritz Carlton Reserve – now taking bookings. The Red Sea International Airport (RSI) has been receiving a regular schedule of domestic flights since September 2023 and is preparing to welcome its first international flight this month, marking the start of a new twice-weekly route between The Red Sea and Dubai International. Desert Rock and Shebara resorts will welcome first guests this year, with the hub island, Shura, opening in 2025 with 11 additional hotels.The destination was designed to be off-grid, and to date, five solar farms comprising 760,000 solar panels are built and operational, along with one of the world’s largest battery storage facilities at 1300 MWh. Moreover, the organization has grown more than five million plants, shrubs and trees, as well as an additional one million mangroves against an ambitious target of 50 million by 2030.A second destination, Thuwal Private Retreat, located further south will open in the coming weeks. AMAALA remains on track to welcome first guests in 2025, when the first eight resorts complete as part of Triple Bay phase one, along with Corallium and the iconic Yacht Club.

Lebanon has introduced the world's first artificial intelligence designed to perform presidential duties for the country. The nation had been without a sitting President for the last two years and following thirteen failed attempts of the Lebanese parliament to elect one, AnNahar Newspaper in Lebanon built and launched a fully functioning AI version.The new AI President of Lebanon has been created by training Large Language Models on 90 years of impartial journalism from AnNahar since the 1930s. It analyzes not only the historical data provided through the pages of AnNahar but also current events, and formulates answers for all political, legal and government questions. By tapping into this vast knowledge base, the AI President has a deep understanding of Lebanon's past, as well as an unbiased perspective on the challenges that the country faces today. The new AI President was launched in a live broadcast as an interview by Nayla Tueni, the editor-in-chief of AnNahar Newspaper, where she asked the President pertinent questions about the current state of the country, and what would the best ways forward be. The Newspaper has also converted its print edition into one that completely focuses on the new President’s guidance on topics ranging from the economy to the environment.The AI President will be accessible to all through a dedicated site – OurPresident.ai and will answer questions related to Lebanon and its politics. It is understood that government officials will also be using the tool to help build directives.Nayla Tueni commented on the campaign, “As Lebanese people, and especially AnNahar, we refuse to sit back and allow things to go on as they have. To not have a President for this long is unacceptable and has impacted the country negatively. If the parliament will not do its job to elect a President, then the people will bring to Lebanon a President.”

Following a thrilling final match of the Diriyah Saudi Super Cup 2024 in Abu Dhabi on Thursday night, Al-Hilal FC was named the champions of the tournament, beating the opposing team Al-Ittihad FC by 4-1 at Mohammad Bin Zayed Stadium.The two-day competition received over 60,000 spectators in total. The success of the Diriyah Saudi Super Cup sees Abu Dhabi emerge once again as a leading tourist destination, positioning itself as a hub for major local and international sporting and entertainment events.The hosting bid of the Diriyah Saudi Super Cup was led by Experience Abu Dhabi, the destination brand for the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). This was the first time the tournament had been hosted in the region, outside of Saudi Arabia.H.E. Mohammed Abdullah Hazam Al Dhaheri, Secretary-General of UAE Football Association, stated that this season the Diriyah Saudi Super Cup has added to Abu Dhabi’s proven track record of success in organizing major sporting events. “The tournament was very well received by the public and media,” he said.Al Dhaheri added: “We congratulate Al-Hilal on their win and would like to thank everyone who contributed to perfecting the details of this event. We also applaud the DCT Abu Dhabi’s significant role in making the Diriyah Saudi Super Cup one to remember.”In addition, Al Hilal’s captain Salem Al Dawsari commented: "Of course, the whole team is very happy with the result in the final and to be able to take the cup back to Saudi Arabia, so that even more of the fans there can see it and enjoy that victory. To play the final in Abu Dhabi was a great privilege at a fantastic venue, and we thank all the travelling fans for joining us on that journey.”The tournament featured football legends Cristiano Rolando and Karim Benzema, alongside regional talent Salem Al Dawsari and Abderrazak Hamdallah.The Diriyah Saudi Super cup was the latest international sports and entertainment tournament added to Abu Dhabi’s jam-packed calendar, complimenting annual events from the NBA Abu Dhabi Games powered by ADQ to the F1® Etihad Airways Abu Dhabi Grand Prix.

Veolia, the benchmark company for ecological transformation, has released a special podcast series titled Women for Climate, highlighting the contribution of three incredible women at the forefront of climate action.The three-part podcast series aims to raise awareness on this year’s theme of International Women’s Day, Investing in Women, at a time when gender equality remains one of the greatest challenges in modern societies. It aims to spur meaningful action in support of those at the frontline of battling the crippling effects of climate change as well as the pioneers of gender equality around the world.Featuring Dr. Nawal Al Hosany, the UAE’s Permanent Representative at the International Renewable Energy Agency (IRENA), Amani Al Moajil, CEO at ENOVA Saudi Arabia, and Rana Hajirasouli, CEO and founder of The Surpluss, the Women for Climate podcast also aligned with Veolia’s annual Yes WEDO Week, which marks International Women’s Day on March 8 every year. All the episodes were hosted by Nadine Zidani, sustainability and climate activist and founder of Mena Impact.Commenting on the podcast, Zineb Chaoudri, Director of Communications, Veolia Near & Middle East, said: “As the benchmark company for ecological transformation, Veolia is a pioneer in translating gender equity and diversity policies into successful on-ground initiatives spanning fields which is significant for a company with a high proportion of traditionally male technical professions, to help secure an inclusive and sustainable future for all. The Women for Climate podcast is our tribute to female empowerment around the world and our humble effort to improve the representation of women in climate decisions and environmental initiatives.”The podcast series features three separate interviews with three public figures from different backgrounds with different stories and divergent vision, but all united as passionate advocates of gender equality, especially in the climate and environment sector.The full recording of all three episodes of the podcast is now available on YouTube at Veolia Near & Middle East channel.

VideoMost Research, an R&D division of Dubai-based VideoMost company, group video communications software developer, has received the US patent for its innovative video compression technology based on the sketch concept, neural networks and machine learning.According to Cisco market analytics over 80% of all global internet traffic is attributed to video. More than 90% of the content volume shared by users on social networks is video, 87% of marketers use video in their ad campaigns, and 95% of video messages are retained by the viewers. Global video traffic is constantly growing and video occupies a major share of content in all kinds of data transmission and storage systems.Video compression software (video codecs) is widely used globally for video streaming, conferencing, messaging, social networking, video surveillance, digital television, file storage, online advertising and other applications. Where it concerns standard algorithms for compressing and decompressing (codec) video, the compression happens on the content provider’s side (e.g. YouTube servers), while end-users’ machines handle the decompressing. The primary criteria for codec efficiency are the compression factor (rate), video quality, and required computing power (processor cycles). Hundreds of scientific, government and commercial organizations around the world have been improving these parameters for decades, including Google, Apple, Microsoft, Meta, Amazon, Adobe, Cisco and other manufacturers of communication software and equipment, as well as telecom operators in Europe, the United States, China, Japan, South Korea and other countries.Video codecs became so hot that Hollywood shot a popular television series “Silicon Valley” with detailed story of a CA-based video codec startup Pied Piper that chronicles its struggles while facing competition from larger entities, including patent wars. It premiered on HBO in 2014 and concluded in 2019, running for a total of 53 episodes. The series was nominated for numerous accolades, including 5 consecutive Primetime Emmy Award nominations.There are dozens of big players on the global video codecs market with different products. Most of these codecs, including all the ITU-T standards, are protected by hundreds of patents, combined in several patent pulls.During the last 50 years, video compression factor (rate) has increased by only about 40% each ten years. This is too slow and market calls for a new video compression technology with dramatically higher efficiency factor. It is a global challenge, and new technology is required to save costs on building expensive networks and telecom infrastructure, including optical cables, cell towers, frequency spectrum, servers and storage.VideoMost Research shifts the Claude Shannon Rate-distortion theory paradigm and offers fundamentally new concept of video coding based on sketch-video forming, neural networks and machine learning (ML). The new patented method increases video compression factor by about 3 times, not 40%, against the existing modern standards like H.265, VP9 and AV1, with the same video quality.The VideoMost ML codec transforms incoming original video stream in the encoder into a sketch-video that consumes significantly less resources, and when decoded it restores video using a trained neural network. This “sketch focused” and ML-based innovative approach to encoding and decoding video data has been patented by VideoMost Research in the USA and other countries.VideoMost ML Codec delivers significant reduction of video bitrate and storage costs and enables effective high quality video streaming via narrowband mobile communication channels. VideoMost claims that its video compression tech is robust to sudden disruptions in connectivity. When bandwidth is suddenly restricted, the video wouldn’t freeze. VideoMost also said its approach is hardware-agnostic. ML-powered video codec enables more efficient streaming. Even minor improvements in video compression could save on bandwidth costs and deliver higher resolutions and framerates of content being streamed.There are lots of applications to use the technology in B2B and B2C markets, including video portals, compact video storage, video conferencing, p2p and group calling apps, streaming platforms, game playing and cyber sport, movies and TV shows, news and clips, hosting data storage, and more.VideoMost is looking for strategic and tech-savvy financial partners and venture capital to help further fund the ML codec development, improvement and distribution.Given the high listener engagement with podcasts, how can advertisers leverage this not just to generate brand awareness but also drive targeted conversions and sales?What is the importance of creating native advertising experiences for podcast listeners? How can companies ensure their podcast ads are authentic and integrate seamlessly into the podcast's content and tone?With traditional metrics like downloads potentially misleading, what innovative measurement strategies are emerging to accurately gauge the true impact of podcast advertising campaigns? How can advertisers move beyond download numbers to measure the true effectiveness of podcast ads?Podcast listeners are diverse. How can advertisers strategically choose podcasts to reach their ideal customer base and maximize their return on investment (ROI)? What is the importance of audience targeting in podcast advertising for maximizing ROI?How have startups like Blue Apron and Casper utilized podcast advertising to become household names?What are the projected trends for podcast advertising revenue according to recent studies, and what factors contribute to its growth?  What advantages does podcast advertising offer over traditional forms of marketing, particularly in terms of audience engagement and trust?  Can you outline the steps for businesses interested in getting started with podcast advertising, including considerations for ad creation, placement, and tracking results?

Alinma Bank, renowned for its commitment to the national economy, and Mindshare MENA, a leading marketing agency, have orchestrated a remarkable surge in social media followers while drastically reducing costs.Alinma Bank, established in 2006 by royal decree, has consistently championed the economic landscape of the region, empowering individuals and businesses alike to achieve their financial goals.Teaming up with the innovative minds at Aleph and Wise.blue, Alinma Bank achieved a monumental feat, slashing its average Cost-per-Follower (CPF) by a staggering 70%. This achievement not only underscores the bank's commitment to innovation but also positions it as a beacon of Shariah-compliant banking and financial services in the region.Mohammed Ahmed Almuharib, Head of Digital Marketing at Alinma Bank, expressed his satisfaction with the collaboration, stating, "After X’s depreciation of the follower objective led to a sharp increase in cost per follower, Wise.blue’s automation tool helped to significantly reduce it. Collaborating with Wise.blue has proven effective in maneuvering through these recent changes."The journey to success wasn't without its challenges. When faced with the discontinuation of 'Promoted Accounts' ads on social media platform ???? in August 2023, the teams at Alinma Bank and Mindshare MENA remained undeterred. Their objective was clear: to enhance user engagement and foster a vibrant community while optimizing CPF.With meticulous tracking of Key Performance Indicators (KPIs) such as CPF and Cost-per-Click (CPC), Alinma Bank and Mindshare MENA have not only surpassed their goals but have set a new standard for effective social media marketing in the financial sector.As Alinma Bank continues its journey of innovation and excellence, this collaboration serves as a testament to the power of strategic partnerships and forward-thinking approaches in achieving unparalleled success.

STARZPLAY, a leading regional video-on-demand service, has announced a multi-year partnership with the Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organisation.This strategic agreement grants STARZPLAY exclusive broadcast rights to all UFC content throughout the Middle East and North Africa (MENA) region. Additionally, the partnership will see the launch of a dedicated 24/7 UFC channel, STARZPLAY Sports UFC.Through this partnership, fight fans in the MENA region will gain unprecedented access to UFC content, including:  Live Event Streaming: Witness the electrifying intensity of live UFC fights directly through the STARZPLAY app.  Localized Content: Enjoy Arabic-language programming, such as UFC Countdown and UFC Connected, providing deeper insights and analysis.  On-Demand Library: Explore a vast library of past fights, documentaries, and original UFC programming on-demand.“The MENA region is a critical market for UFC,” said David Shaw, UFC Executive Vice President, Head of International and Content. “We’ve had incredible success hosting live events with our partners at the Department of Culture and Tourism – Abu Dhabi. This partnership with STARZPLAY allows us to further expand our reach and provide unparalleled content access to our ever-growing fan base in the Middle East and North Africa.”“UFC has a longstanding relationship with Abu Dhabi, our home city,” said Andy Warkman, STARZPLAY Head of Sport. “We are thrilled to become the exclusive home of UFC in the MENA region. UFC boasts a massive fanbase here, and STARZPLAY is committed to delivering unparalleled coverage, localized specifically for our regional audience. The launch of our dedicated STARZPLAY Sports UFC channel and comprehensive on-demand UFC content hub exemplifies our dedication to showcasing world-class sports tailored for MENA viewers.”The newly launched STARZPLAY Sports UFC channel and its extensive UFC content library will be available on the STARZPLAY app, accessible on Smart TVs, mobile platforms, and the STARZPLAY website. Further details regarding launch dates will be announced soon.

Saudi Arabia is expected to see a surge in online shopping across various sectors during Ramadan 2024, according to a recent report by Checkout.com. This trend highlights the growing trust in the kingdom's digital payment ecosystem.Key Takeaways:High-growth categories: The report predicts significant growth in online transactions for services, food stores, apparel, and hospitality during Ramadan.Growing trust: Checkout.com cites a 22% increase in digital payments across all categories during Ramadan 2023, reflecting a rise in consumer confidence towards online shopping.Last year's trends: The data shows a significant increase in online transactions for food stores (94%), apparel (76%), hospitality (49%), and airlines (42%) during Ramadan 2023 compared to the previous year.Remo Giovanni Abbondandolo, General Manager for MENA at Checkout.com, attributes this growth to the increasing trust in digital payment platforms and the evolving digital payments landscape in Saudi Arabia.Abbondandolo highlights the role of rapid digitalization in boosting online spending and the efforts of payment service providers in catering to the evolving needs of merchants.A recent study indicates a 46% rise in spending sentiment among Saudi consumers in 2024 compared to 2023, suggesting a greater interest in Ramadan shopping events.Overall, the report suggests a positive outlook for e-commerce in Saudi Arabia during Ramadan 2024, driven by growing trust in online payments and a shift towards digital shopping.

Diriyah Season has teamed up with advertising giants UM and FP7 McCann KSA to introduce a pioneering campaign that merges the realms of TikTok and out-of-home (OOH) advertising. Termed "Out of Phone (OOP)", this innovative initiative marks a regional first, aiming to extend the reach of TikTok content beyond the digital sphere.The campaign, set against the backdrop of Diriyah Season's annual festivities, embarks on a journey to encapsulate the cultural richness of Diriyah, a significant region within Saudi Arabia. With a focus on cultural activations, the collaboration between TikTok and OOH advertising seeks to illuminate the essence of Diriyah and its profound resonance with the Saudi population.One of the distinguishing features of the campaign is its portrayal of Diriyah Season experiences through OOH ads that mirror the captivating allure of TikTok content. Renowned creators from the Saudi TikTok community have been enlisted to capture the essence of their Diriyah Season encounters, transforming ordinary billboards into vibrant showcases of cultural celebration.These captivating moments are then broadcasted across strategically positioned OOH screens in Riyadh, including prominent locales such as Riyadh Boulevard and City. By turning everyday individuals into billboard stars, the campaign not only amplifies the reach of TikTok content but also fosters a sense of inclusivity and community participation.Commenting on the collaboration, President of Diriyah Season and Group CEO of Diriyah GateDevelopment Authority, Jerry Inzerillo, said: "In collaboration with UM and FP7 McCann KSA, we've embarked on an exhilarating journey to redefine the essence of Diriyah Season through our latest campaign utilizing TikTok OOP. This innovative fusion of tradition and technology not only captures the spirit of our heritage but also showcases the vibrancy of our modern-day celebrations. It's a testament to the harmonious collaboration between multiple teams, all working tirelessly to ensure that our campaign stays true to the heart of Diriyah while highlighting the myriad exciting experiences within Diriyah Seasons."Commenting on the impact of the campaign, Nadeem Ibrahim, Head of Digital, UM KSA, said: “With a brand as significant as a Giga project in Saudi Arabia, we embraced the challenge set by the client to craft a groundbreaking media first. TikTok OOP was the perfect fit for us. What better way than to make people in Riyadh billboard famous? The campaign sparked conversations across Riyadh, solidifying the enduring presence of Diriyah Seasons, while fundamentally reshaping our approach to audience engagement. By seamlessly integrating the influence of digital platforms with the expansive reach of out-of-home advertising, this initiative highlights the transformative potential of innovative collaborations in shaping brand experiences and captivating audiences in novel and captivating ways.”Echoing this sentiment, Mohammed Bahmishan, CEO of FP7 McCann KSA, added: “Diriyah Season embodies a truly unique brand – it's the birthplace of the people, for the people, and represents their experiences. We needed to break away from conventional mass brand advertising and find a creative solution that truly resonated with the brand's essence. It wasn't a straightforward brief, but we met it head-on with an amazing synergy of creativity, media, and technology."The Season aims to offer visitors an unrivalled authentic experience that combines arts and culture, live performance, and experiential experiences to showcase nearly six hundred years of history and heritage in a compelling and entertaining way. 

COLORS, Viacom18's Hindi entertainment channel, has cemented its position as the undisputed leader amongst Indian and Pakistani viewers in the UAE by achieving the coveted No. 1 ranking in the Hindi General Entertainment Channel (GEC) category, as per IPSOS TRP ratings data in the UAE in February ‘24. This remarkable feat marks the culmination of consistent growth through strategic programming and marketing initiatives, solidifying COLORS' position as the preferred destination for captivating television experiences.The channel has been growing steadily in terms of viewership (TRP metric) over the past year.  Amongst Indian and Pakistani viewers in the UAE, COLORS is #1 Hindi GEC in the primetime slot for the past 5 months (Oct’23 to Feb ’24, 6pm to 12 am)  #1 Hindi GEC amongst Indians for last 6 months (Sep'23Feb'24)“We are glad to be the leading Hindi GEC in the UAE,” said Govind Shahi, Executive Vice President, and Head of International Business, IndiaCast Media. “This achievement is a testament to the unwavering support of our viewers and the dedication of our teams in creating compelling content that resonates with our audiences. We are committed to further enriching the viewing experience by introducing a robust line-up of shows and movies, ensuring COLORS remains the preferred entertainment destination for our viewers in the UAE.”The channel's recent programming refresh in February has further fuelled its success. The flagship dance reality show, Dance Deewane, has taken the UAE by storm, captivating viewers with its electrifying performances. Additionally, recently launched fiction dramas Qayaamat Se Qayaamat Tak, Mera Balam Thanedaar and Doree have garnered widespread attention. On the events front, COLORS has also been successfully engaging with audiences on-ground through COLORS Laughter Night featuring renowned Indian artists in Dubai like Anubhav Singh Bassi, Amit Tandon, Rahul Dua and Gaurav Kapoor to name a few.Movie premieres are another key component of COLORS' success. Blockbusters like Rocky Aur Rani Ki Prem Kahani (starring Ranveer Singh and Alia Bhatt), Bhediya (starring Varun Dhawan and Kriti Sanon), and Dasvi (starring Abhishek Bachchan) have enjoyed successful premieres on the channel. Fans can look forward to a continued stream of movie premieres, including Govinda Naam Mera, Gehraiyaan, and Mumbaikar, ensuring COLORS remains the ultimate destination for the latest Bollywood hits.To cater specifically to the international audience, COLORS has launched exciting non-fiction shows like Desi Beat and Colors Food Trail in March, exploring the vibrant culinary landscape of India. The gripping crime thriller NRI Haadsa also promises to enthral viewers with its suspenseful narrative.COLORS' dominant position in the UAE is a testament to its commitment to delivering high-quality entertainment that resonates with the diverse preferences of South Asian audiences

Walt Disney shareholders voted to re-elect all 12 current board members, handing CEO Bob Iger a victory in his proxy fight with activist investors. This ends a costly and contentious battle launched by billionaire Nelson Peltz and Blackwells Capital, both seeking board seats and changes at the company.The activist investors contended that the entertainment company was underperforming in this era of streaming.“I want to thank our shareholders for their trust and confidence in our Board and management. With the distracting proxy contest now behind us, we’re eager to focus 100% of our attention on our most important priorities: growth and value creation for our shareholders and creative excellence for our consumers,” said Bob Iger.Despite the win, Disney still faces significant hurdles:Finding Iger's successor: With Iger's retirement planned for 2026, the board needs to identify a suitable replacement. They assured shareholders of a dedicated search.Streaming profitability: Disney must make its streaming business profitable, a key concern for investors.ESPN app launch: Launching a successful app for the flagship ESPN network remains a priority.Analysts believe Iger has a limited window to deliver on his recovery plan. Failing to do so could see shareholder sentiment shift.Peltz and Blackwells, though disappointed, highlighted some gains:Peltz said: "We want Disney to get back to making great content and delighting consumers." He promised to remain vigilant.Blackwells informed that their primary goal of keeping Peltz off the board was achieved.The proxy fight was a referendum on Disney's ability to:Reinvigorate film and TV franchisesMake streaming profitableSecure ESPN's digital futureBoth sides invested heavily in a public campaign, which included personal attacks.While Iger received 94% shareholder support, Peltz only secured 31% votes."Shareholders appear to trust Iger's vision and see Peltz as disruptive," said Bill George, a former CEO.Trian, Peltz's firm, was Disney's fifth-largest shareholder. Their investment in Disney underperformed due to the proxy fight.Disney stock has risen 31% this year, making it the top performer on the Dow Jones.While Trian feels disappointed, but he acknowledges Disney's rising stock price.While respecting shareholder decision, Blackwells Capital has taken the position that their candidate could have helped.Overall, Disney has gained breathing room but needs to deliver on its promises. Activist investors remain engaged, and pressure to improve performance persists.

For Muhammad Jawadullah, a rising star in UAE national side, the exposure at the recently concluded DP World ILT20 Season 2 was all about learning leaps and bounds from stalwarts in international cricket. He particularly cherishes the time he spent with Pakistan pacer Mohammad Amir who represented the Desert Vipers, calling Amir his ‘guide.’“I have been working on reverse swing and Mohammad Amir has been a guide for me. I was fortunate to learn from his skill and expertise. It does require a lot of effort, but I am getting better with each session. In the UAE, fast bowlers sometimes struggle in the middle and death overs, so I think reverse swing is a very good option for us.”Jawadullah cemented his status as a promising figure in the Sharjah Warriors' bowling line-up during the exhilarating Season 2 of the DP World ILT20. The tournament finished with the MI Emirates lifting the glittering trophy in front of a packed Dubai International Stadium on Saturday, 17 February.Though Sharjah Warriors campaign didn’t go as planned in season 2 of the DP World ILT20, Jawadullah believes there were a lot of positive from this outing. “It is not the result we wanted, but when we look back at the season, there are a lot of positives and lessons from it. I think we lost a few critical matches in the middle phases and that made things difficult for us,” he added.Elaborating on his individual performance, the 25-year-old said, “I was quite happy with the pace I was generating throughout the tournament. I was consistently bowling at the 140 kmph mark, sometimes even touching 145 kmph. The first two matches I went wicketless, so my focus was to keep my pace and hit the right lengths, once I started doing that my performance improved.”Ending the season with an enviable tally of 10 wickets in just eight matches, at an impressive strike rate of 13, Jawadullah, the left-arm pacer once again proved his mettle with the ball. His stellar performance positioned him as a strong contender for the "Best UAE Player" accolade for the second consecutive season, securing yet another spot in the top 10 rankings. Jawadullah’ s standout moment came when he showcased his bowling prowess with figures of 3/5 in a gripping match against the Abu Dhabi Knight Riders.Jawadullah made his debut in professional cricket at the inaugural season of the DP World ILT20. Months later he was debuting for the UAE national side. He praised the ECB’s initiative of the DP World ILT20 and called it a catalyst for unearthing and growing talent in the region. “It is a massive opportunity for young players in the UAE. I think it is one of the best leagues in the world in terms of quality. Unlike other leagues, franchises are only mandated a minimum of two local players, as a result the overall quality of the league is very high and therefore it helps us improve quicker.”He further added, “I think the next frontier for us as UAE players is to use these opportunities to find our way in leagues around the world and make an impact while also helping UAE improve more and more as an international team.”Shedding light on an area of focus for him, the pacer emphasized on restoring his fitness to a 100% following a recent surgery. “It is a challenging time for any professional athlete when they are nursing an injury. Not able to work on your game and practice can be tough physically and mentally. I am just sticking to the process and hopefully will be back in action in about 2-3 months. I am confident that I will be back to my best once I recover fully.” 

Threat actors often target home users because they do not have the same resources or knowledge to defend themselves from attackers compared to enterprises. While the financial gain might not be as large as attacks perpetrated on corporations, the individual victims likely still have data like credit cards, cryptocurrency wallets, and other personal identifiable information (PII) stored on their computers which can be lucrative to criminals.Proofpoint Emerging Threats has observed information stealer malware, including Vidar, StealC, and Lumma Stealer, being delivered via YouTube in the guise of pirated software and video game cracks. The videos purport to show an end user how to do things like download software or upgrade video games for free, but the link in the video descriptions leads to malware. Many of the accounts that are hosting malicious videos appear to be compromised or otherwise acquired from legitimate users, but researchers have also observed likely actor-created and controlled accounts that are active for only a few hours, created exclusively to deliver malware. Third-party researchers have previously published details on fake cracked software videos used to deliver malware.The distribution method is particularly notable due to the type of video games the threat actors appear to promote. Many of them appear to be targeted at younger users, including games popular with children, a group that is less likely to be able to identify malicious content and risky online behaviors.Proofpoint Emerging Threats reported over two dozen accounts and videos distributing malware to YouTube, which removed the content.Example AccountSuspected compromised accounts (or potentially sold to a new “content creator”) are used to deliver malware. Indicators of a suspected compromised or otherwise acquired account include significant gaps of time between the videos posted, content that vastly differs from previously published videos, differences in languages, and descriptions of the videos containing likely malicious links, among other indicators.One of the accounts has around 113,000 subscribers, and it displays a grey check mark that indicates the account owner has met verified channel requirements, including verifying their identity.When Proofpoint researchers identified the account, the majority of the account’s videos had been posted one year or more previously, and all had titles written in Thai. However, when the account was identified, twelve (12) new English language videos had been posted within a 24-hour period, all related to popular video games and software cracks. All of the new video descriptions included links to malicious content. Some of the videos had over 1,000 views, possibly artificially increased by bots to make the videos seem more legitimate.Empress ImpersonationProofpoint identified multiple videos purporting to distribute Empress video game cracks. Empress is a well-known entity in the software piracy community. In one example, a user purported to distribute cracked “League of Legends” content on the video-sharing platform. The video description contained a Telegram URL that led to a post containing instructions on how to download the content and a MediaFire URL leading to a RAR archive containing an executable. The file was named “empress.exe” to appear to come from the popular software piracy resource and appear to be “legitimate.”Discord Server DistributionAnother payload distribution method via YouTube video descriptions that differs from MediaFire URLs is Discord URLs. Proofpoint observed threat actors creating and managing a Discord server that has different malware for each game. The Discord link in the video description will direct users to a Discord channel that hosts the files available for download and includes instructions on how to download and install them.Proofpoint observed multiple distinct activity clusters distributing information stealers via YouTube and does not attribute the activity to a tracked threat actor or group. The techniques used are similar, however, including the use of video descriptions to host URLs leading to malicious payloads and providing instructions on disabling antivirus, and using similar file sizes with bloating to attempt to bypass detections. Based on the similarities of the video content, payload delivery, and deception methods, Proofpoint assesses that the actors are consistently targeting non-enterprise users.Proofpoint does not currently have visibility on how the identified YouTube accounts may have been compromised and YouTube has been quick to remove accounts reported by the Proofpoint Research team.End users should be aware of the techniques used by threat actors to entice users into engaging with video game content purported to help them cheat or bypass paid functionality.

The Sharjah Animation Conference (SAC), a premier event celebrating the creative world of animation, has announced its awards programme and call for submissions for 2024. For their second edition of the conference, taking place from May 1st to 5th at the Expo Centre Sharjah, SAC invites animators, creatives, and storytellers to showcase their talent and contribute to the vibrant animation industry through two challenges, the “Pitch the Project Award”, and the “Book Trailer Award”. Submissions are open until April 15th, with the awards ceremony scheduled for the final day of the conference, May 5th.The top three winners in each award will walk away with exciting prizes, as well as the prestigious recognition that comes with being chosen by the Sharjah Animation Conference jury. This recognition can open doors to future opportunities, industry connections, and a chance to showcase their talents on a global stage. The deadline for submissions for both categories will be April 15th, 2024. Pitch the Project Award: A celebration of Middle Eastern animationThe Pitch the Project Award challenges local artists, authors, producers, and creative minds to develop a captivating pitch document for a potential animated series aimed at preschoolers or kids. This series should be themed around the rich cultures and traditions of the Middle East.The pitch document, in PDF format and no longer than 15 slides (20Mb maximum), should present a compelling title, an enthralling series concept, and detailed descriptions of the show's lively characters and immersive settings. Outlining a typical episode's structure with key plot points will give the judges a glimpse into your storytelling flow.While not mandatory, including bonus materials like character sketches, environment designs, or mood boards that capture the series’ overall aesthetic can significantly enhance one’s pitch.The top three finalists will receive fantastic prizes to take their animation dreams a step further. First place walks away with a cash prize of AED 9,000 alongside a Wacom drawing tablet as well as a professional animation software licence for Toonboom Harmony, and second place will receive a cash prize of AED 5,000, and a Wacom tablet and Toonboom’s Storyboard software, while third place takes home a cash prize of AED 3,000 and a Toonboom Harmony licence, giving them the tools to hone their animation skills.This challenge is an opportunity to showcase the depth and beauty of Middle Eastern cultures through animation. The organisers are seeking innovative ideas that translate into beloved children's stories, promoting diversity and cultural understanding through engaging entertainment. Submissions can be made via the following link on the SAC website https://www.sharjahanimation.com/awards/pitch-the-project-award-registration.Book Trailer Award: Bringing stories to lifeThe Book Trailer Award invites individuals, groups, and creative agencies to create a promotional video for the “Kharareef” book series by Emirati author Dubai Abulhoul, published by Kalimat Publishing Group. Submissions can focus on either a single book or the entire series. The duration of the video must be between 30 and 60 seconds, and the quality must be at least 1080p and 30fps.The award also offers a lucrative prize pool, with the winning submission taking home a cash prize of AED 9,000 alongside a Wacom drawing tablet and a professional animation software licence for Toonboom Harmony. Second place will receive a smaller Wacom tablet, a cash prize of AED 5,000, and a licence for Toonboom’s Storyboard software, while third place will win AED 3,000 as well as a licence Toonboom’s Harmony software, providing fantastic opportunities to further develop their creative talents.This award recognises the art of promotional advertising and its ability to capture the essence of a book. It celebrates artists who use their skills to ignite the reader's imagination and reflects the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Ruler of Sharjah, to elevate the importance of books on the global stage. More information about the "Kharareef" book series and submission guidelines can be found on the SAC website at the following link https://www.sharjahanimation.com/awards/book-trailer-award-registration.Assessed by the bestThe Pitch the Project Award will be evaluated by a distinguished panel of judges including Krist of Serrand, a renowned artist; Kamel Weiss a Business & Content Director at Spacetoon; as well as Andrea Bozzetto producer and director from Studio Bozzetto, and Olivier Dumont President of Hasbro Production. These jury members will also be joined by Pietro Pinetti and Khoula Al Mujaini, the Artistic Director and Executive Director of SAC, respectively.For the Book Trailer Award, the jury comprises artists Kristof Serrand and Sandro Cleuzo; producers, Giorgio Scorza, CEO, Director and Art Director at Movimenti Production and Abdulaziz Othman the Founder and CEO of Zeez Production House, with additional insights from Dubai Abulhoul, author of the “Kharareef” book series, Mariam AlObeidli, Managing Director of Kalimat Group, joined by with Pietro Pinetti, and Khoula Al Mujaini the Artistic Director and Executive Director of SAC, respectively.

Hisense, the global consumer electronics and appliances corporation, announces a new partnership with Xbox that aims to elevate the home gaming and entertainment experience with cutting-edge Laser display technology.As the pioneer in Laser display technology, Hisense is bringing the future of display into reality. The partnership with Hisense Laser display products and Xbox will bring the gaming community an unparalleled experience by introducing a more than 100-inch screen that consumers can enjoy at home for an eye-friendly, true-to-life colour and immersive gaming environment.“Hisense aims to provide not only superior products but an entire experience that’s designed specifically for gaming and home entertainment,” Jerry Liu, Vice President of Hisense International commented. “Our partnership with the “Designed for Xbox” Program seeks to truly level up the gaming experience and allow people all over the world to enjoy a larger-than-life experience with more than 100-inch of image display.”Consumers will be able to seamlessly connect their Xbox to Hisense Laser display products to enhance their gaming experience. Each moment and every detail is brought to life with exceptional clarity and precision.Jason Ou, President of Hisense Middle East & Africa, expressed his excitement about this collaboration, stating, "We are thrilled to partner with Xbox to bring cutting-edge Laser display technology to gaming enthusiasts in the GCC. This collaboration aligns perfectly with our vision of providing top-notch products and experiences that cater to the evolving needs of each and every one of our customers."Hisense's game mode technology for Laser display products provides a smooth and immersive gaming experience thanks to the high refresh rate and Auto Low Latency Mode. Hisense Middle East & Africa is proud to lead the charge alongside Xbox in bringing the future of gaming and entertainment to the region through excellent viewing experiences and sustainable displays, with the goal of transforming home entertainment and creating memorable experiences for all.

Store974, Qatar's largest PC Gaming Store, proudly announces its triumph as the recipient of the esteemed Best Product Launch Award at the Channel Summit MENA, held in Abu Dhabi recently. The award-winning launch that propelled Store974 to victory featured the introduction of Sony's newest line of Inzone products, including the Inzone M9 Gaming Monitor, alongside the Inzone H3, H7, and H9 headsets through an in-store tournament and parallel digital campaign. Store974's meticulous planning and execution in unveiling these innovative products captivated audiences, successfully launching the products in a unique and effective manner to its target audience.Channel Summit MENA serves as a premier platform for celebrating groundbreaking achievements in the consumer technology sector across the Middle East and North Africa. Store974's remarkable win at this prestigious event highlights its prowess in product launches and marketing campaigns.Khalifa Al Haroon, CEO of Store974, expressed his appreciation upon receiving the Best Product Launch Award, stating, "This recognition is a testament to the dedication and hard work of our team, as well as the support and trust of our customers. At Store974, we are committed to delivering unparalleled experiences to our customers, and this award motivates us to continue innovating and exceeding expectations. We also like to thank Sony for trusting us in the launch of their amazing Inzone products."This win at the Channel Summit MENA further solidifies Store974’s position as a leader in the gaming and e-commerce landscape for the region, driving innovation and setting new standards for product launches and consumer engagement.

CleverTap, the all-in-one engagement platform, announced its selection by Umob, the Netherlands’ premier super-mobility platform; Umob combines all-electric e-mopeds, scooters, bikes, cabs and public transport within one app. Through CleverTap’s cutting-edge offerings, they will be able to harness the power of data-driven insights and personalised engagement. This will enhance user experiences, drive user retention, and optimise their overall business operations. Umob’s innovative approach to sustainable urban mobility has positioned it as a prominent name in the Netherlands market. They have simplified how people navigate cities with a seamless app experience. Umob was looking for a platform to enhance customer engagement and retention strategies, provide data-driven decision-making, personalise experiences, and increase customer lifetime value. CleverTap’s all-in-one platform, which includes advanced analytics, multi-channel communication capabilities, and seamless integration options, will play a pivotal role in helping Umob meet its requirements. With CleverTap, Umob can deliver highly targeted and personalised user experiences, driving increased engagement, loyalty, and lifetime value."As Umob continues on its high-growth trajectory, we must focus on maximising customer lifetime value early on. In a period of rapid expansion, retaining high-quality customers and driving return on investment are paramount to our business sustainability,” said Raymon Pouwels, Co-Founder of Umob. “CleverTap emerged as the ideal fit for us, offering an all-in-one platform that aligns perfectly with our objectives. With CleverTap's suite of cutting-edge offerings, we are confident in our ability to deliver personalised experiences, foster strong customer relationships, and ultimately drive long-term business success."Pravin Laghate, Vice President, Europe, CleverTap, said, “Umob's strides in the mobility-as-a-service space are nothing short of remarkable. This partnership signifies the fusion of two forward-thinking entities aiming to revolutionise the industry. As Umob embarks on a phase of exponential growth, CleverTap's innovative solutions will play a pivotal role in empowering their journey. Together, we envision a future where mobility-as-a-service is redefined, offering unparalleled convenience, maximising the lifetime value of each user.”

Starcom ME, a leading media agency under Publicis Groupe ME, has topped the charts in the WARC Media 100 as the #1 media agency in MENA. No other media agency in the region has featured in this prestigious list, underscoring the level of commitment and work it takes to earn a rank on this list. The WARC Media 100 is a ranking of the world’s most awarded campaigns and companies for media. It tracks the results of media award shows around the world, and acts as a benchmark for media excellence, allowing agencies and brands to compare their performance with that of their peers.Commenting on this feat, Tony Wazen, CEO of Publicis Media ME said, “Coming out as #1 in the WARC Media 100 is the culmination of a tremendously successful year for Starcom ME. To be included amongst the world’s best is a feat unmatched by any other media agency in MENA, and this only strengthens our resolve to push the limits of media excellence and innovation across all our media agency brands.”Ramez Zeineddine, CEO of Starcom ME added, “We’re immensely proud to continue our record of industry leadership in the WARC Media 100. Having our work consistently recognised by the industry is collectively owed to the brilliant work of our talents, and the ambition of our clients. We look forward to continuing this path of excellence throughout the year.” In the past year, Starcom ME’s performance has been recognised with a string of accolades including #1 Media Agency of the Year at Dubai Lynx and Media Agency of the Decade at Athar Saudi Festival of Creativity – both in 2023. 

LG Electronics (LG) is expanding its B2B business area and making significant strides into the global smart factory market by capitalizing on its expertise in constructing and operating intelligent autonomous factories.Earlier this year, LG established the Smart Factory Business Division within its Production engineering Research Institute (PRI) and initiated the commercialization of its intangible assets, including smart factory construction technology and operational solutions. These innovations will be highlighted at MODEX 2024, the premier supply chain experience trade show, held in Atlanta, Georgia, USA.LG’s smart factory business not only delivers production automation solutions but also incorporates AI-driven production planning, operations and the Digital Twin solution. The company aims to enhance customers’ manufacturing competitiveness by offering optimal solutions across all stages, from factory planning and design to construction and operation. Additionally, continuous improvement consulting services for factory upgrades will be available.Aligned with LG’s vision of achieving a revenue of KRW 100 trillion by 2030, with the B2B sector targeting revenue exceeding KRW 40 trillion, the smart factory business serves as a cornerstone for LG’s B2B expansion. This endeavor is part of LG’s strategic focus on three key areas for future growth: accelerating non-hardware business models, expanding B2B businesses and developing new business domains.Experienced in various aspects of the smart factory business, LG boasts extensive manufacturing expertise across diverse sectors such as home appliances, air solutions, TVs, vehicle components and robotics. What’s more, the company provides cutting-edge equipment and communication technologies, including big data-enabled integrated monitoring systems and predictive quality evaluation systems.In addition to its manufacturing prowess, LG has secured essential digital technologies for building automated processes, including AI, big data and the Internet of Things (IoT). The company has also developed an intelligent production system where deep learning-enabled robots execute tasks guided by the company’s Digital Twin solution. This solution simulates actual machinery, equipment and logistics systems in a virtual environment, facilitating smooth integration and optimization of manufacturing processes.These accomplishments have earned LG recognition for possessing world-class smart factory technology, encompassing hardware, software and automation solutions. Notably, the LG Smart Park in Changwon and the Tennessee factory in the USA were selected as Lighthouse Factories by the World Economic Forum.With these capabilities, LG strengthens collaboration with various partners to expand the smart factory ecosystem. Following the signing of an MOU with LS ELECTRIC for the “Establishment of Smart Factory Business Cooperation System and Mutual Benefit Enhancement,” LG is forming unions with numerous global partners to advance smart factory technology through cloud and data analysis.“In light of LG’s robust portfolio of smart factory solutions, we are committed to partnering with customers throughout their manufacturing journey by delivering optimal solutions across all stages, from planning and design to construction and operation,” stated Song Shi-yong, head of LG Electronics’ Smart Factory Business Division. He further elaborated on plans to introduce a Total Factory Offering System, which will provide a comprehensive solution in collaboration with LG and its global partners.

NVIDIA announced today that leading AI application developers across a wide range of industries are using NVIDIA digital human technologies to create lifelike avatars for commercial applications and dynamic game characters. The results are on display at GTC, the global AI conference held this week in San Jose, California, and can be seen in technology demonstrations from Hippocratic AI, Inworld AI, UneeQ and more.NVIDIA Avatar Cloud Engine (ACE) for speech and animation, NVIDIA NeMo for language, and NVIDIA RTX for ray-traced rendering are the building blocks that enable developers to create digital humans capable of AI-powered natural language interactions, making conversations more realistic and engaging.“NVIDIA offers developers a world-class set of AI-powered technologies for digital human creation,” said John Spitzer, vice president of developer and performance technologies at NVIDIA. “These technologies may power the complex animations and conversational speech required to make digital interactions feel real.”World-Class Digital Human TechnologiesThe digital human technologies suite includes language, speech, animation and graphics powered by AI:? NVIDIA ACE — technologies that help developers bring digital humans to life with facial animation powered by NVIDIA Audio2Face and speech powered by NVIDIA Riva automatic speech recognition (ASR) and text-to-speech (TTS). ACE microservices are flexible in allowing models to run across cloudand PC depending on the local GPU capabilities to help ensure the user receives the best experience.? NVIDIA NeMo — an end-to-end platform that enables developers to deliver enterprise-ready generative AI models with precise data curation, cutting-edge customization, retrieval-augmented generation and accelerated performance.? NVIDIA RTX — a collection of rendering technologies, such as RTX Global Illumination (RTXGI) and DLSS 3.5, that enable real-time path tracing in games and applications.Building Blocks for Digital Humans and Virtual AssistantsTo showcase the new capabilities of its digital human technologies, NVIDIA worked across industries with leading developers, such as Hippocratic AI, Inworld AI and UneeQ, on a series of new demonstrations.Hippocratic AI has created a safety-focused, LLM-powered, task-specific Healthcare Agent. The agent calls patients on the phone, follows up on care coordination tasks, delivers preoperative instructions, performs post-discharge management and much more. For GTC, NVIDIA collaborated with Hippocratic AI to extend its solution to use NVIDIA ACE microservices, NVIDIA Audio2Face along with NVIDIA Animation graph and NVIDIA Omniverse Streamer Client to show the potential of a generative AI healthcare agent avatar.“Our digital assistants provide helpful, timely and accurate information to patients worldwide,” said Munjal Shah, cofounder and CEO of Hippocratic AI. “NVIDIA ACE technologies bring them to life with cutting-edge visuals and realistic animations that help better connect to patients.”UneeQ is an autonomous digital human platform specialized in creating AI-powered avatars for customer service and interactive applications. Its digital humans represent brands online, communicating with customers in real time to give them confidence in their purchases. UneeQ integrated the NVIDIA Audio2Face microservice into its platform and combined it with Synanim ML to create highly realistic avatars for a better customer experience and engagement.“UneeQ combines NVIDIA animation AI with our own Synanim ML synthetic animation technology to deliver real-time digital human interactions that are emotionally responsive and deliver dynamic experiences powered by conversational AI,” said Danny Tomsett, founder and CEO of UneeQ.Bringing Dynamic Non-Playable Characters to GamesNVIDIA ACE is a suite of technologies designed to bring game characters to life. Covert Protocol is a new technology demonstration, created by Inworld AI in partnership with NVIDIA, that pushes the boundary of what character interactions in games can be. Inworld’s AI engine has integrated NVIDIA Riva for accurate speech-to-text and NVIDIA Audio2Face to deliver lifelike facial performances.Inworld’s AI engine takes a multimodal approach to the performance of non-playable characters (NPCs), bringing together cognition, perception and behavior systems for an immersive narrative with stunning RTX-rendered characters set in a beautifully crafted environment.“The combination of NVIDIA ACE microservices and the Inworld Engine enables developers to create digital characters that can drive dynamic narratives, opening new possibilities for how gamers can decipher, deduce and play,” said Kylan Gibbs, CEO of Inworld AI.Game publishers worldwide are evaluating how NVIDIA ACE can improve the gaming experience.Developers Across Healthcare, Gaming, Financial Services, Media & Entertainment and Retail Embrace ACETop game and digital human developers are pioneering ways ACE and generative AI technologies can be used to transform interactions between players and NPCs in games and applications.Developers and platforms embracing ACE include Convai, Cyber Agent, Data Monsters, Deloitte, Hippocratic AI, IGOODI, Inworld AI, Media.Monks, miHoYo, NetEase Games, Perfect World, Openstream, OurPalm, Quantiphi, Rakuten Securities, Slalom, SoftServe, Tencent, Top Health Tech, Ubisoft, UneeQ and Unions Avatars.More information on NVIDIA ACE is available at https://developer.nvidia.com/ace. Platform developers can incorporate the full suite of digital human technologies or individual microservices into their product offerings.Developers can start their journey on NVIDIA ACE by applying for the early access program to get in-development AI models. To explore available models, developers can evaluate and access NVIDIA NIM, a set of easy-to-use microservices designed to accelerate the deployment of generative AI, for Riva and Audio2Face on ai.nvidia.com today.

Dubai: Large language models (LLMs) are increasingly being used to create chatbots, according to Data Cloud company Snowflake. As generative AI continues to revolutionize the industry, chatbots have grown from being approximately 18 percent of the total LLM apps available, to now encompassing 46 percent as of May 2023 — and that metric is only climbing. In addition, after surveying Streamlit’s developer community, it was found that nearly 65 percent of respondents noted that their LLM projects were for work purposes, signaling a shift in the importance of harnessing generative AI to improve workforce productivity, efficiency, and insights.These results are based on usage data from more than 9,000 Snowflake customers, and summarized in Snowflake’s new "Data Trends 2024" report. The report focuses on how global enterprise business and technology leaders are leveraging resources such as AI to build their data foundation and transform future business operations. The new data shows a shift from LLM applications with text-based input (2023: 82%, 2024: 54%) to chatbots with iterative text input, offering the ability to have a natural conversation."Conversational apps are on the rise, because that’s the way humans are programmed to interact. And now it is even easier to interact conversationally with an application,” explains Jennifer Belissent, Principal Data Strategist at Snowflake. “‘We expect to see this trend continue as it becomes easier to build and deploy conversational LLM applications, particularly knowing that the underlying data remains well governed and protected. With that peace of mind, these new interactive and highly versatile chatbots will meet both business needs and user expectations."Over 33,000 LLM Applications in Nine MonthsThe report also shows that 20,076 developers from Snowflake's Streamlit community of developers have built over 33,143 LLM apps in the past nine months. When it comes to developing AI projects, Python is the programming language of choice due to its ease of use, active community of developers, and vast ecosystem of libraries and frameworks. In Snowpark, which enables developers to build apps quickly and cost-effectively, the use of Python grew significantly faster than that of Java and Scala (in the past year)— Python grew by 571 percent, Scala by 387 percent, and Java by 131 percent. With Python, developers can work faster, accelerating prototyping and experimentation—and therefore overall learnings as developer teams make early forays into cutting-edge AI projects.In terms of where application development is taking place, the trend is towards programming LLM applications directly on the platform on which the data is also managed. This is indicated by a 311 percent increase in Snowflake Native Apps – which enables the development of apps directly on Snowflake’s platform – between July 2023 and January 2024. Developing applications on a single data platform eliminates the need to export data copies to third-party technologies, helping develop and deploy applications faster, while reducing operational maintenance costs.Data Governance in Companies is Growing in ImportanceWith the adoption of AI, companies are increasing analysis and processing of their unstructured data. This is enabling companies to discover untapped data sources, making a modern approach to data governance more crucial than ever to protect sensitive and private data. The report found that enterprises have increased the processing of unstructured data by 123 percent in the past year. IDC estimates that up to 90 percent of the world's data is unstructured video, images, and documents. Clean data gives language models a head start, so unlocking this untapped 90 percent opens up a number of business benefits.“Data governance is not about locking down data, but ultimately about unlocking the value of data,” said Belissent. “We break governance into three pillars: knowing data, securing data and using data to deliver that value. Our customers are using new features to tag and classify data so that the appropriate access and usage policies can be applied. The use of all data governance functions has increased by 70 to 100 percent. As a result, the number of queries of protected objects has increased by 142 percent. When the data is protected, it can be used securely. That delivers peace of mind.”"Taken individually, each of these trends is a single data point that shows how organizations across the globe are dealing with different challenges. When considered together, they tell a larger story about how CIOs, CTOs, and CDOs are modernizing their organizations, tackling AI experiments, and solving data problems — all necessary steps to take advantage of the opportunities presented by advanced AI," says Belissent. "The important thing to understand is that the era of generative AI does not require a fundamental change in data strategy. It does, however, require accelerated execution of that strategy. It requires breaking down data silos even faster and opening up access to data sources, wherever they may be in the company or across a broader data ecosystem."

TikTok launched the second season of 'Moving Topics', an on-the-go automotive mini-series featuring leading automotive figures and marketing experts in the region's automotive scene. In 'Moving Topics', they will host engaging discussions about the innovation, technologies, and trends driving the automotive industry.'Moving Topics', is in line with TikTok’s reputation as an authentic virtual showroom that inspires, informs, and entertains, creating enduring brand equity for both current and future car buyers. It taps into the growing community of automotive enthusiasts on TikTok, where a weekly search for #CarTok in the UAE reveals over 2,000 car-related TikToks generating millions of views. In each episode, experts engage in a "story-time" session to discuss how these brands connect with the growing automotive community in the region to create relatable and meaningful content.Hosted by well-known creators like Suhaib Shashaa, Co-editor end Editor in Chief at ArabGT, and automotive enthusiast and content creator Amir De Leon, this series will span four episodes, with Lara Ayoub Agha, Senior Marketing Manager – Lexus, Al-Futtaim, as the inaugural guest. The following episodes will feature guests, including Roland Zahra, Managing Director – Nissan Middle East, and Assaad Chehade, Senior Marketing Manager – Toyota, Al-Futtaim. Episodes will also feature contributors from the brand creative agencies including Karl ElHitti, Head of Social, Memac Ogilvy, Wassim Abi Salloum, Managing Director, Nissan United at TBWA/RAAD and Alaa Nour, Account Director, Memac Ogilvy, all of whom will provide valuable insight into how these world-class brands connect with today’s consumers.<iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?si=LWU4jkPzhtaCUD8T&amp;list=PLU_k2e5EavEN-j4ftsbliBYYikwVib2oK" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>Joanne Chehab, Head of Business Partnerships, MENA – Global Business Solutions at TikTok explained, "TikTok is a powerful connector between brands and consumers. More so than ever, digital interactions are becoming an important factor in the purchasing funnel for consumers, especially for car enthusiasts. We’ve seen bands increasingly adopt a creator's mindset to forge meaningful connections within the automotive community. Brands are recognizing the importance of an authentic communication style and leveraging user-generated content (UGC) to create credible material that brings consumers closer to consideration. ‘Moving Topics’ tackles just that, while addressing how automotive giants, manufacturers, and dealers are navigating today’s consumer journey to unite enthusiasts and build brand loyalty through genuine interactions and entertaining experiences.”As the wheels of innovation continue to turn in the automotive industry, 'Moving Topics' aims to drive the conversation, ignite passion, brand loyalty and meaningful conversation among car aficionados. With each episode, users are invited to rev up their engines and join industry leaders on a cruise through a world where innovation meets inspiration, all while building a community that's fuelled by authenticity and driven by shared enthusiasm for the open road.

Podeo, the leading podcast platform in the Middle East & North Africa, has welcomed The Mo Show onto its hosting, distribution, and monetization platform.The Mo Show offers captivating insights on Saudi Arabian life and culture through its intimate deep-dive interviews, hosted by Mohammed Islam.Powered by Podeo's unique distribution network, The Mo Show now broadcasts far and wide, available on Podeo, Apple Podcasts, Spotify, Anghami, YouTube, imo, and wherever listeners get their podcasts.In a strategic move last month, Podeo announced an exclusive partnership with the messaging giant imo, revolutionizing podcast distribution with instant access to over 200 million listeners, a feature exclusive to Podeo. Podeo’s recently announced partnership with Rotana also enables it to maximize audio monetization for creators and publishers.Podeo's mission—to magnify the reach of diverse voices—echoes through The Mo Show, highlighting Saudi Arabia's evolution and triumphs. The podcast has hosted more than 100 luminary guests, such as HRH Princess Reema Bint Bandar, HRH Prince Abdulaziz Bin Turki Al-Faisal, HRH Prince Khalid Bin Al-Waleed, Anas Bukhash, Hala Kazim, and Hassan Jameel, offering listeners authentic narratives of the Kingdom's advancements and its people's inspirational journeys.Stefano Fallaha, CEO & Founder of Podeo, said: "Our core ambition at Podeo is to bring powerful voices to the forefront of global audiences. The alignment of Mohammed's vision with ours creates a perfect harmony. We're thrilled to support The Mo Show's growth and unlock new avenues for audio monetization."Mohammed Islam, the host of The Mo Show, said: "Podeo stands unmatched in empowering creators with its distinctive reach and monetization capabilities. Their vision synchronizes with our aspirations, setting the stage for powerful growth together.

Lebanese newspaper An-Nahar has taken a bold stand against journalist deaths with a unique solution: their daily edition transformed into "The Essential Press Guide From the Middle East." This foldable, pocket-sized guide equips journalists with critical survival skills for dangerous environments.Partnering with IMPACT BBDO, An-Nahar goes beyond the guide. They offer a free online and on-ground curriculum led by experts, fostering a global learning community.By making these resources readily available, An-Nahar promotes accurate reporting and journalist collaboration. This could significantly improve the quality and integrity of journalism, especially in the Middle East.Driven by the 2005 assassination of her father, Editor-in-Chief Nayla Tueni emphasizes the constant threat journalists face. "Today, we give our words to protect those that write them," she declares.“Today, we give our words to protect those that write them. Every single day, journalists in the Middle East and across the world are exposed to threats to their safety and well-being. Too often, they are silenced all together. We know this all too well. Our own editor-in-chief, my father, Gibran Tueni, was assassinated in 2005,” said Nayla Tueni.  The guide isn't just about staying alive. It provides practical knowledge on identifying snipers, treating gunshot wounds, and detecting explosives in vehicles.More than a guide, this initiative is a rallying cry. The newspaper includes an invitation to training sessions with experts like the International Red Cross.An-Nahar demands action from the international community, urging for a legal framework to protect journalists in high-risk situations.With 120 journalist deaths in 2023 (mostly in the Middle East), the International Federation of Journalists (IFJ) highlights the urgent need for protection.An-Nahar doesn't just echo the IFJ's call for a binding convention. They amplify it, aiming to spark a global movement.

 GoDaddy Inc. shares insight to help empower business owners during the holy month of Ramadan. This guide is designed to assist entrepreneurs in effectively promoting their products and services, acknowledging the shifts in consumer habits that occur during Ramadan. By leveraging these insights, online business owners could foster potential business growth throughout Ramadan.Highlighting the significance of understanding shifts in consumer habits during Ramadan, Selina Bieber, Vice President for International Markets at GoDaddy said: “Understanding consumer changes is crucial as businesses navigate the unique sales opportunities during Ramadan. By tailoring their approach to align with cultural nuances and evolving consumer preferences, businesses have the opportunity to flourish.” Below are 5 consumer changes often seen during Ramadan, and some tips from GoDaddy for entrepreneurs and small business owners to help drive business during Ramadan:Increase in Online Shopping: With shorter working hours during Ramadan, people in the UAE have limited time to reach physical shopping destinations before iftar, the meal that breaks the fast. Thus, online shopping experiences a surge during Ramadan in the UAE. According to a survey by Google in 2022, e-commerce sales in the Middle East increased by 61% during Ramadan, with clothing and electronics being the most popular categories.This offers a great chance for businesses to enhance their online presence by engaging their target audience using storytelling techniques, visually appealing content by using easy content creation tools like GoDaddy Studio, and interactive campaigns on social media platforms. Entrepreneurs can further enhance customer engagement by incorporating interactive competitions, quizzes, or challenges centered around Ramadan themes. Moreover, exploring AI-powered tools, such as GoDaddy's AI prompt library, can fuel their creativity and help generate innovative ideas. Employing this blend of strategies not only can boost brand visibility and encourage sales but can also foster a sense of community engagement.Shift in Timings: Due to changed working hours in Ramadan, consumers are mostly online and shopping between 11 AM and 6 PM and then again from 11 PM to 3 AM, with the highest peak being between 2 PM and 3 PM, which is the time just before people leave their offices. This change in shopping timings provides online businesses with specific timeframes to better target their audiences on social media platforms using visually appealing content and popular hashtags (such as #ramadankareem or #ramadan2024). This strategic approach can significantly enhance brand visibility while driving greater interest in purchasing.Increase in Consumers’ Acceptance of New Products: Consumers are more receptive in Ramadan to trying new products and supporting local businesses. In the Middle East, 78% of respondents express interest in exploring new brands during their Ramadan shopping spree. This is a great opportunity for businesses to present unique products, exclusive Ramadan-themed offers, or even customized Ramadan packages. This approach taps into the festive spirit, encouraging consumers to make timely purchases.Bargain Hunting: Despite the openness to novelty, the most significant factors that influence consumers’ purchasing decisions continue to be price and discounts. TGM 2023 Ramadan Insights in the UAE has shown that an overwhelming majority (95%) of shoppers prioritize affordability during this period, with discounts also playing a crucial role in influencing their buying behavior (93%). Tailored promotions and limited-edition Ramadan collections can attract attention and drive sales, catering to the needs and desires of consumers during this month. Email Marketing is a cost-effective way to communicate your exclusive offers to customers. With GoDaddy’s Email Marketing tools, you can maintain a prominent presence in your audience's minds by crafting personalized email campaigns and compelling content, fostering meaningful connections with your customer base.Socially Conscious Consumption: Ramadan is a month of generosity and giving. This increased focus on charitable giving influences consumer behavior, as people may be more inclined to support businesses that are involved in charitable initiatives or donate a portion of their sales to charitable causes. As a business owner, you should integrate your generous CSR activities into your marketing plan as this can attract a broad sector of the audience.As Ramadan continues to evolve and shape consumer habits, entrepreneurs need to remain agile and responsive to these shifts. By leveraging insights into these five key trends revealed by GoDaddy, entrepreneurs can adapt their strategies to meet the evolving needs and preferences of consumers during this significant time. With proactive planning and a keen understanding of consumer behavior, entrepreneurs can navigate the complexities of Ramadan with confidence, ultimately building stronger connections with their audience and driving sustainable growth in their ventures.

Trivium Media Group, India’s creative, media, digital and PR agency, has announced its newest collaboration with Pareha.In this partnership, the agency will take charge of the overall planning, strategizing and managing of brand and social media marketing and performance marketing for Pareha, the company stated in a press release.The mandate will be managed by the agency’s Pune branch, it added. Additionally, as a part of the mandate; the agency will also prioritise bolstering brand awareness, enhancing brand recall value, and fostering consideration among consumers, the company stated.Mr. O Khan, CEO of Trivium Media Group said, “Our expertise lies in fashion and luxury brands. We excel in achieving desired brand positioning and ROAS, and our strength in performance marketing is unmatched. We are known as a boutique AI agency for fashion and lifestyle brands. Our brand partnership with Pareha is significant, as it enhances our portfolio and the legacy in the lifestyle and fashion sector. With our dedicated and responsible brand management team, we're ready to elevate Pareha in the competitive fashion and lifestyle market.”Mehul Jain, Pareha's Founder, expressed excitement stating, “We're thrilled to partner with Trivium Media Group, knowing their proven success, deep expertise, innovative strategies, and commitment to client’s happiness. With Trivium by our side, we're eager to enhance our brand’s presence and enrich our customer interactions across all platforms. Their effective campaigns have already boosted our offline presence, bringing more shoppers to our store and deepening our connection with customers. Together, we're set for success!" 

The Muslim Footprints Podcast takes listeners on a journey through the rich tapestry of Muslim civilizations, history, and spirituality. Featuring interviews with leading academics and experts, each episode delves into the far-reaching influence of Islam, from scientific advancements to artistic contributions, and the profound insights of the Qur'an. In this interview with Adgully Middle East, Ayesha Daya, the creator and host of the podcast, shares insights into its inception, reception, and future aspirations.Tell us about Muslim FootprintsThe Muslim Footprints Podcast is a deep dive into Muslim civilisations, history and spirituality through the ages. Each episode features interviews with leading academics and experts. We explore the far-flung lands Muslims have lived in, the traditions – scientific, artistic, religious and cultural – they’ve contributed to, and the revelation itself, the Qur’an.Our guests have devoted their professional lives to producing robust scholarship about Islam. Our mission is to bring that knowledge to our listeners – Muslim and non-Muslim alike – so as to better understand the world and address some of the biggest questions about life and meaning. You can find us on YouTube, and all major podcast platforms.How has it been received?The podcast has been tremendously successful, to our absolute delight! We launched Series One in June 2023. It has garnered tens of thousands of downloads by listeners aged 8 to 80, of all denominations and geographies, and from all walks of life. People listen as a family, or on their commute, or at the end of the day to unwind. Every other day I receive a note from the show’s latest convert telling me we’re responsible for their lifelong learning, or that they just listened to two episodes straight as they needed to hear something beautiful, or how they love the music we choose. Educators, meanwhile, say that we’ve found a way to teach people about Islam – a goal that is more important than ever in a world where misinformation is the norm and people's perceptions are often incorrect (and even ignorant).How did the podcast come about?I’m a journalist at heart – as a journalist yourself you will know that we can’t keep anything to ourselves. So whenever I hear anything newsy or surprising that people may not know, my first instinct is like – the world has to know this! And so now and then I’d pick up a book about Islamic history and be like, OMG who knew?!So one goal was obviously sharing knowledge. Most people don't know much about the history or the diversity of Islam; so the faith is often simplified as a set of rudimentary tenets when in fact it has 1400 years of stories spanning most countries of the world and mixing with all sorts of cultures, languages and beliefs. Given that Islam will be the biggest religion globally by 2050, and how religion impacts so many areas of life directly and indirectly, accurate education about the faith is critical. The podcast has other goals too: making robust scholarship accessible outside academic circles unearthing fascinating stories about Muslim heritage shifting perceptions by showing how diversely the Quran has been interpretedserving as a trustworthy tool of reference about the faithdemystifying Islam for people without a Muslim heritageshowing how Islam has influenced and been influenced by so many different cultures over time - making Muslims feel proud of their identity and be interested in it, and equally, revealing its connections and commonalities with other communitieskeeping Muslim history alive; so its footprint isn’t reduced to just a footnote in national narrativesWhat’s next for Muslim Footprints?We have big aspirations, but we’re taking it step by step. A recent study showed that podcasters are more trusted by their audience than personalities in any other medium. This is a privilege, and also a responsibility. So it’s not something you can rush. A lot of thought goes into choosing topics – and sprinkles of serendipity! – and each episode is reviewed by several academics to ensure the knowledge we are sharing is accurate. And also inclusive: our mission is to build bridges, break down barriers and bring people together by uncovering our shared history.

Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has collaborated with Amazon to host an online workshop aimed at developing the ecommerce capabilities of the local business community and enabling companies to increase their sales through digital channels.Attracting 141 participants from companies operating across diverse sectors, the session provided valuable insights on the benefits of growing a digital presence for retail businesses of all sizes. The informative discussion also featured comprehensive guidance on how to successfully sell products through Amazon, with the company’s team providing support to participants interested in registering an account with the platform.His Excellency Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, commented: “Ecommerce has emerged as an integral part of doing business across all sectors, and particularly in the retail industry. In light of the rapid technological developments transforming the business landscape, we are keen to enhance the digital and operational readiness of Dubai-based companies to keep pace with the evolving requirements of the ecommerce sector.”His Excellency added: “Dubai Chamber of Commerce is committed to supporting companies and enhancing their capabilities in areas including ecommerce to boost the competitiveness of the local business community and drive sustainable economic growth.”The UAE is ranked as the 45th largest market globally for ecommerce, with a projected revenue of more than US$ 6.7 billion in 2024. According to the specialist data provider eCommerceDB, the UAE’s ecommerce market revenue is expected to achieve a compound annual growth rate (CAGR) of 8.7% between 2024 and 2028, resulting in a projected market value of over US$ 9.3 billion by 2028.Active internet users now constitute 99% of the total population in the UAE, which is among the highest percentages globally. The growth momentum of the ecommerce sector is expected to continue, supported by increasing demand for online shopping experiences, improvements in digital payment systems and services, and continuing investments in digital infrastructure and the logistics ecosystem.Dubai Chamber of Commerce works to facilitate and improve the ease of doing business in Dubai while delivering value-added services and serving as a bridge between the business community and key government entities. The chamber’s advocacy efforts play a central role in representing, supporting, and protecting the interests of businesses in the emirate.

Iraq’s legal streaming platform, 1001, has announced a groundbreaking partnership with Rotana, a powerhouse in Arabic entertainment across the Middle East. This strategic alliance signifies a pivotal moment for 1001 as it reaffirms its dedication to delivering top-tier streaming services to Iraqi audiences.Since its successful launch in March 2023, 1001 has quickly risen to prominence in the Iraqi market, boasting a user base exceeding 2 million. The platform's recent introduction of a subscription model, rolled out on February 23, 2024, coincides with the integration of Rotana’s extensive library of premium content, promising subscribers an unparalleled streaming experience.Rotana’s contribution to 1001 will include a diverse array of free-to-air and encrypted channels, offering users a rich and immersive entertainment journey. These Rotana channels feature a wide selection of Arabic content, ranging from movies and dramas to exclusive music, tailored specifically for the GCC audience. This collaboration solidifies 1001’s position as the most comprehensive legal streaming platform in the Gulf, blending hyper-localized and international entertainment to cater to diverse preferences.The integration of Rotana’s premium content into 1001’s SVOD model marks a significant advancement in both entities’ efforts to redefine the streaming landscape. Rotana aims to enhance Iraqi viewers' access to its content, aligning with their tastes and preferences while leveraging a platform that has already captured a significant portion of the Iraqi audience. Additionally, this partnership is expected to curb piracy and illegal streaming platforms focused on Iraq, safeguarding the interests of legal content holders and regional streaming platforms.Ahmad Al-Shagra, Co-Founder, and Chief Platform Officer at 1001, expressed excitement about the collaboration, stating, “The integration of Rotana’s premium content into 1001’s SVOD model represents a monumental leap forward in our mission to craft an immersive and culturally vibrant streaming experience.”Jad Joubran, VP – Global Content Distribution & Partnerships at Rotana, echoed Al-Shagra's sentiments, highlighting the collaborative efforts to tailor Rotana channels specifically for the Iraqi viewer. Joubran emphasized the significance of penetrating the market legally and backed by robust technology platforms, remarking, “These are exciting times for all of us, especially the end user.”The partnership between 1001 and Rotana signifies a significant milestone in the evolution of streaming services in Iraq, promising viewers an unmatched entertainment experience while fostering a more secure and sustainable streaming ecosystem.

Dubai, UAE: With Ramadan underway, Amazon Alexa is set to make daily spiritual practices and rituals easier and more accessible. From finding the right recipe for iftar or listening to your favorite qari, Alexa is here to support during this most special time of the year.Alexa’s spirituality features are among the most used by customers in UAE and KSA, with audio streaming, which includes Quran recitations, being the second-most popular domain. In 2023, Surat Al Baqara was the most requested surah with Maher Al Muaiqly being the most sought-after qari. Amazon Alexa remains committed to focus on hyper local customer interests, culture, and traditions during the Holy Month in 2024.Amazon Alexa has recently released the Echo Show 5 (3rd Generation) in KSA and UAE, which thanks to the 5.5” HD display screen provides an additional layer of support to customers during Ramadan. Customers can follow Quran recitations and recipes on the screen while being narrated by Alexa, and manage smart home devices by simply tapping on the screen.Here are the top five ways Alexa can help customers with their daily practices during the Holy Month:Set up daily routinesAmazon Alexa can help customers create routines through the Holy Month. For example, they can set a recurring routine for the suhoor and morning prayer time, where Alexa sets an alarm to go off for suhoor time, while adjusting the AC temperature and turn on the lights at low brightness to help the household wake up, then recite the Quran in preparation for the morning prayer, and finally set another alarm with the Adhan sound when imsak time starts.Ask Alexa for the ‘Deed of the Day’, or daily Dua’aCustomers can ask Alexa to provide daily suggestions for acts of kindness that they can practice through the ‘Deed of the Day’ feature. Alexa can also share daily dua’a for every day of the month, as well as eight stories about the Prophets and other thematic spirituality events, such as “The Lantern”, “Coffee Cup”, and “Moon”, along with three Ramadan-themed stories.Listen to your favorite qariIn addition to location-based iftar and imsak time reminders, Alexa can help customers listen to their favorite qari recite the Quran, and read what is being recited on the screen of Echo Show devices. Additionally, customers can tune into their local stations during the day and live-stream Ramadan radio programs, including spiritual, cultural, and local news content. Iftar meal recipes at your fingertipsPlanning an iftar for friends and family is simple with Amazon Alexa. Using simple voice commands, users can access a wide range of delicious and healthy meals to break their fast. Amazon Alexa also offers iftar meal recipe walk-through on Echo Show devices.Make family gatherings more funA big part of the Holy Month is connecting with families and loved ones. Alexa offers families fun activities that help strengthen their bonds including Fawazeer Ramadan. When using the Fawazeer Ramadan feature, customers can ask Alexa for a riddle, Alexa then says the riddle, waits, and then gives the answer. With Amazon Alexa's Ramadan features, customers can enjoy an educational experience and connect with their family, friends, and loved ones while making their daily spiritual practices and rituals easier and more accessible.Ramadan Discounts in UAEAmazon.ae’s Ramadan discounts are underway, with discounted prices for Echo and Kindle devices up to 48%. Echo Dot (5th Gen) is available at AED 130, while Echo Dot with Clock (5th Gen) is now priced at AED 170. The Echo Pop is also available at AED 79.99. As for Kindle Paperwhite, the 16GB edition is priced at AED 499, and the Paperwhite Signature Edition is available at AED 599.For customers seeking ease of mind while away visiting family, Amazon is offering up to 40% discounts on the Alexa-enabled Ring cameras in the UAE until the 14th of March. The Ring Spotlight Camera and Battery retails for AED 749; Ring Stick Up Battery for AED 239; Ring Video Doorbell Wired for AED 149; and Ring Video Doorbell 2nd Generation for just AED 279.---

Heinz Arabia has announced the launch of a new solution for ketchup lovers who sometimes get a little carried away - the world's first-ever ketchup insurance policy. The new insurance coverage aims to alleviate the stress and inconvenience of everyday ketchup spills, splatters and splotches.Heinz launches world's first ever ketchup insurance policy. Inspired by the countless social media posts showcasing ketchup-related accidents, Heinz Arabia has developed a comprehensive insurance and benefits package covering 57 different types of claims for those who believe that Heinz always worth the risk. From stains on carpets and clothing to splatters on your pet, ceiling, or sofa, the insurance is designed to provide swift and hassle-free compensation to affected individuals.Heinz-lovers in the UAE will have the opportunity to redeem compensation through a range of rewards, including home cleaning services, laundry assistance, handyman services, and even indulgent spa treatments! All accessible through MyBenefits – the Middle East's leading employee benefits app.Commenting on the launch, Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, said: "Here at Heinz, we know our fans' love for our ketchup can sometimes be, well, a bit over the top. Our research tells us that 48% of them have ketchup accidents all the time, but 91% swear their love for Heinz makes it totally worth it. That's why we're rolling out ketchup insurance – to turn messy moments into pure joy and convenience for our die-hard fans, letting them enjoy their ketchup incidents worry-free."Individuals who have experienced ketchup-related incidents matching any of the 57 claims covered by the insurance are encouraged to apply via Heinz Arabia's website, social media channels using the hashtag #HeinzKetchupInsurance.

Saudi Arabia's Asharq News is pushing the boundaries of news broadcasting with the debut of an AI-powered anchor. This multilingual anchor, a digital lookalike of presenter Hadil Eleyan, can deliver news segments in multiple languages including Russian, Spanish, and Mandarin during live broadcasts.The innovation was unveiled during the channel's popular Monday evening show, "Colours of the East." Eleyan even interacted with her AI counterpart, showcasing the seamless integration. A clip of the segment went viral, garnering over 1 million views on social media platforms."This is a symbiotic relationship between artificial intelligence and human ingenuity," commented Steven Cheak, Director of Creative Services at Asharq News. He emphasized that AI is intended to augment human capabilities, not replace them.Nabeel Alkhatib, Asharq News' General Manager, highlighted the network's commitment to innovation. He explained that incorporating AI into the newsroom aims to boost efficiency and unlock creative possibilities within the editorial process."We strive to provide a seamless and engaging experience for our Arabic-speaking viewers," Alkhatib said. This commitment extends beyond the AI anchor, encompassing cutting-edge graphics, augmented reality, and virtual reality systems – all designed to enrich the network's visual storytelling capabilities.

Sharjah: The Sharjah Book Authority (SBA) is set to return with the 2nd edition of the Sharjah Animation Conference (SAC), a first-of-its-kind event that brings the vibrancy and creativity of the animation and publishing industry into the spotlight. From May 1-5, Expo Centre Sharjah will transform into a canvas where the global elite of animation leaders, artists, thinkers, and creators gather to deliberate and sketch the future of this evolving art form.The conference boasts an exceptional lineup featuring experts from industry giants such as Disney, Warner Bros, and Sony. Participants can look forward to an enriching program that includes workshops, dynamic discussion sessions, screenings of acclaimed international films, and diverse exhibitions curated by some of the industry's most accomplished artists and award-winning legends, including Oscar laureates. Aiming to foster a vibrant exchange of knowledge and ideas, SAC seeks to establish itself as an international platform for exploring the latest industry developments and encouraging creative collaborations. The event aims to facilitate the exchange of expertise, review the latest trends in animation, which is considered a universal medium that blends art with technology, and celebrate the rich tapestry of human and cultural diversity.Commenting on the announcement, Khawla Al Mujaini, Executive Director of SAC, said: "As specialists in the publishing sector, we strive to discover opportunities in this vital and influential domain, which plays a crucial role in developing various creative industries. We aim to provide rich and diverse content that these industries can rely on for their growth and to boost interest in them. Specifically, in the animation industry, the publishing sector is the most important content source, fulfilling its needs and aspirations.”For his part, Pietro Pinetti, Artistic Director of SAC, stated: “The conference showcases the wide and varied spectrum of animation styles and technologies worldwide that are rapidly evolving. It offers a unique opportunity to explore this field's latest trends and breakthroughs and gain insights from its pioneers and leading experts. We are committed to delivering a diverse program that meets our audience's expectations and highlights emerging talent in animation, creating opportunities for training and professional development for newcomers and experienced professionals. We expect wide participation in this globally appealing event, especially from young individuals who represent the future of animation.”The Sharjah Animation conference will start on a high note with a concert by the renowned Florence Pop Orchestra, marking the beginning of five days of creativity and inspiration. The conference will feature 32 international speakers, offering 11 workshops and 18 panel discussions. Additionally, there will be a four-day intensive masterclass in collaboration with experts from Aardman Animations, the Bristol-based British studio known for its highly successful stop-motion and clay animation films.

Leading French car rental company Europcar has announced the grand opening of yet another showroom in Dubai, further solidifying its presence in the UAE's premier car rental market. Strategically situated within the prestigious Dubai Hills Mall, the new showroom offers a wide range of quality cars. Spanning a generous space {sq. Ft (details to be confirmed)}, the showroom will showcase a diverse fleet of Europcar vehicles, catering to every budget and taste, from economical options to the most luxurious car models.This exciting expansion, spearheaded by Europcar Dubai, marks another milestone for the brand's ever-growing global network, which now boasts locations in a staggering 140 countries. A team of highly trained professionals will be on hand to deliver exceptional customer service, ensuring a world-class experience.This crucial touchpoint signifies Europcar's commitment to fostering deeper engagement with Dubai's vibrant travel community. While car rentals will continue at Europcar Dubai's flagship location, the new showroom boosts the customer experience with a dynamic and interactive space.Dubai-based digital and creative agency Motad was pivotal in bringing the showroom's inauguration to life creatively through 3D Creative Motion Graphics video. Their expertise in 3D motion graphics resulted in a captivating video that perfectly captured the essence of Europcar's brand and the excitement surrounding the new showroom's launch.

Dubai: Lyvely, the social networking platform focused on creator monetization, has won the Social Platform of the Year Award at the E-Business Awards held in Dubai. Founded by award-winning corporate lawyer & business leader Farah Zafar, and global tech & wellness entrepreneur Dave Catudal, Lyvely won for its role in bridging tech and user experience through innovation in creator monetization tools.Aiming to disrupt the $470-billion global creator community, Lyvely leverages innovation in social commerce to empower 100 million creators and enable them to monetize more effectively while doing what they do best: create content. The company recently saw a majority stake acquisition by Abu Dhabi Exchange (ADX) listed multi-billion dollar tech conglomerate Phoenix Group, further underscoring the credible backing which the platform has managed in a short span of time.Bijan Alizadehfard, Co-Founder & Group CEO of Phoenix Group, said: “We are proud of Lyvely winning the Social Platform of the Year Award. Social commerce and the creator economy are growing exponentially, and our strategic investment in Lyvely symbolizes our commitment to shape the creator community and support homegrown tech start-ups.”Lyvely’s Co-founder and CEO, Farah Zafar, said: “We are not just another social media platform promoting vanity metrics. Lyvely symbolizes a fundamental change in the way people interact and transact online by monetizing their social network. Everyone who posts online and adds value to the digital ecosystem is rewarded for their contribution, and this is why Lyvely believes in putting the power of earning into the hands of creators.”Adding to this vision, Lyvely’s Co-founder and CXO, Dave Catuda, said: “The Award is a testament to our commitment in growing the creator community. As creators ourselves, we understand that building a community is key to financial independence, and this recognition fuels our mission to empower people to do what they love, and get paid for it.”Lyvely made waves last year when it rolled out some of its creator monetization tools, empowering individuals and brands to monetize on their terms, outside of the Big Tech ecosystem. With a fully integrated multimedia e-commerce, live streaming and monetization platform, Lyvely provides users with a digital HQ to build their brands in a scalable and secure ecosystem.With the platform registering an impressive early traction, Lyvely is gearing up for the launch of its mobile app this summer, followed by a much-awaited Token launch. These developments will enable Lyvely to tap into the endless possibilities of SocialFi and Decentralized Social (DeSo), as it bids to power the creator economy and redefine how people connect & earn online.

Riyadh, Saudi Arabia: TikTok announced a partnership with Telfaz 11, a creative media studio from Saudi Arabia specializing in local entertainment content, to debut the first-ever episodic branded content series produced exclusively for TikTok. This partnership ushers in a new era of native Saudi-first branded entertainment for audiences across the region, and presents advertisers with a fresh opportunity to reach diverse audiences.This Ramadan, Telfaz 11 will introduce two captivating shows tailored exclusively for TikTok viewers. These series will natively integrate advertisers into the heart of weekly Ramadan episodes, while delivering immersive experiences that prioritize entertainment and celebrate Saudi culture. The two shows span across different themes, ensuring that there’s something for everyone to enjoy. One of the shows invites TikTok users to embark on an adventure alongside two agents that take on daring missions in each episode. Meanwhile, the other show promises laughter and social reflections as Em Salah, an elder Saudi woman, humorously dissects trends and culture, and discusses the next generation of Saudi voices.The partnership highlights TikTok's continued evolution into a premier entertainment destination, showcasing engaging content that resonates with diverse audiences. Through these exclusive series, TikTok demonstrates its commitment to providing users with high-quality, locally-produced entertainment throughout the Ramadan season.Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia, TikTok said: "TikTok is an entertainment-first platform. It's where content and community come together to create immersive experiences that engage and entertain audiences, driving meaningful business impact. Our partnership with Telfaz 11 brings best-in-class publishers to the platform to produce locally relevant content that our community will enjoy, allowing advertisers to natively engage with audiences on a deeper level during the month of Ramadan." For advertisers, this partnership presents an exciting opportunity to redefine their Ramadan marketing approach and connect with audiences in an authentic, engaging, and intimate way. In many ways, it combines TikTok's community-building and storytelling capabilities with Telfaz 11's creative expertise at the intersection of innovation."We are always looking to adapt our content format in ways that reach different audiences,” said Alaa Faden, CEO at Telfaz 11. "Through these shows we aim to deliver compelling narratives that entertain, inspire, and resonate with TikTok's diverse communities."

Dubai – In a landmark partnership set to amplify the reach of local and international cricket in the Middle East, evision, media and entertainment arm of e& and the largest content aggregator in the Middle East, North Africa and Pakistan region has joined forces with Cricbuzz, a leading global destination for cricket, to introduce CricbuzzTV, a set of 24/7 channels featuring the top global cricket competitions and events. This strategic collaboration will bring more live cricket action to fans throughout the year, directly on elife, SwitchTV and Starzplay.Cricbuzz TV is all set to become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering an unparalleled viewing experience with live coverage of major cricket events. In addition to the exclusive broadcasts of the top global cricket bilaterals and tournaments, the CricbuzzTV channels will feature exclusive and original programming produced by Cricbuzz, enriching the fan experience.Highlighting the significance of this partnership, Olivier Bramly, CEO of evision, said: "Our collaboration with Cricbuzz marks a significant milestone in our mission to deliver exceptional sports entertainment to our audiences. evision has long been the home of cricket in the Middle East with our very own CricLife channels and now with Cricbuzz TV also available, eLife, SwitchTV and Starzplay will continue to be the preferred platforms for cricket in MENA region. After evision secures ICC Tournaments exclusively until 2027, we now look forward to working with Cricbuzz to transform how cricket is watched, making it more accessible and engaging for fans across the region."Evision is the official broadcaster of the International Cricket Council (ICC) tournaments and will host these events on its CricLife “MAX” channels through 2027.Satyan Gajwani, Vice Chairman of Times Internet said: "We are thrilled to partner with evision to launch CricbuzzTV in the Middle East. Globally, Cricbuzz is synonymous with cricket, and we’re excited to bring a new dimension to the thrill of live cricket to the Middle East. We’re grateful to have evision as a partner, with deep roots, history, and capabilities in the region. Our goal isn’t just to deliver live cricket, but to build a trusted and compelling cricket experience to develop and enliven cricket enthusiasts in the Middle East."The strategic collaboration between evision and Cricbuzz underscores both entities' dedication to enhancing the sports broadcasting landscape in the Middle East. CricbuzzTV is set to kick off its coverage with the Pakistan Super League, starting next week, which will be broadcast on CricbuzzTV.

Abu Dhabi: Thrill-seeking viewers can brace themselves for an adrenaline rush with evision, the media and entertainment powerhouse of e& life, as they bring the Red Bull TV channel to STARZ ON.Olivier Bramly, Chief Executive Officer, evision by e& life, said: "We're thrilled to join forces with Red Bull, a brand known for pushing boundaries and exceeding expectations. Together, we're about to ignite a whole new level of entertainment for STARZ ON viewers across the region. This partnership with Red Bull is a game-changer for our MENA audience. We're bringing live events, inspiring stories and exhilarating moments to our consumer.”Red Bull TV offers much more than just the spills and thrills of action sports. Viewers can look forward to diving into a diverse library of live events, shows and documentaries exploring extreme sports, music, lifestyle and culture. From February 2024, STARZ ON users can access the Red Bull TV FAST channel on STARZ ON for free. As the first streaming platform in the region to carry the Red Bull FAST TV channel, STARZ ON is offering the extreme sports content channel via its ad-supported streaming platform.

Saudi Arabia is making a significant investment in its future with the launch of a new programme aimed at training over 1,000 engineers in artificial intelligence (AI). This initiative, called AIM, is a collaboration between the National Program for Information Technology Development (NPITD), the Ministry of Communications and Information Technology (MCIT), the Saudi Data and AI Authority (SDAIA), and King Abdullah University of Science and Technology.AIM goes beyond just training. It aims to establish a comprehensive AI ecosystem in Saudi Arabia. This includes developing the necessary infrastructure, fostering collaboration between industries and government entities, and supporting the creation of new AI-powered businesses. All of this aligns with the goals of Saudi Vision 2030, the kingdom's ambitious plan for economic diversification and technological advancement.At the heart of AIM lies the upskilling of Saudi Arabia's workforce. The program will train over 1,000 engineers in machine learning and AI, equipping them with the expertise needed to drive innovation and contribute to the development of the country's AI sector.The potential economic benefits of AI are undeniable. According to global consultancy PwC, AI is expected to contribute over $135 billion to the Saudi economy by 2030, representing a significant boost to the kingdom's GDP.By investing in AI training and fostering a supportive ecosystem, Saudi Arabia is taking a proactive approach to securing its place in the future. This initiative has the potential to transform the country's economy, create new job opportunities, and position Saudi Arabia as a leader in the field of AI.

Abu Dhabi Media Network (ADMN) has revealed its programming slate for the upcoming holy month of Ramadan. This year's lineup boasts a rich variety, catering to viewers of all ages and interests.The network promises 11 drama productions spanning Emirati, Khaliji, and Arab genres. These series delve into social issues, historical narratives, heritage themes, and Bedouin culture.Seven exclusive series will be showcased alongside four entertainment, humanitarian, and cultural programs. This diverse offering ensures there's something for everyone.Viewers can catch the Ramadan content on Abu Dhabi TV, Al Emarat TV, Baynounah TV, and the ADtv app, guaranteeing accessibility across multiple platforms.The event also marked the exciting launch of Salem, ADMN's first virtual broadcaster. This groundbreaking step promises to revolutionize media presentation with cutting-edge virtual technology, enhancing the viewing experience.A Look at the Lineup:Abu Dhabi TV and the ADtv app present exclusive drama series featuring prominent stars. Emirati productions like "Al Boum" and "Khattaf" will be featured alongside Egyptian series like "Jouder – Arabian Nights" and "Raheel".Other captivating series include "Haq Arab," "Bel Qanoun," "Kasr Adhem: Al Saradeeb," and "Wasaya Al Sabbar".Spotlight Series:  "Jouder – Arabian Nights," starring Yasser Jalal and Yasmine Al Rais, is an Egyptian series directed by Islam Khairy.  "Raheel" follows the story of a woman overcoming societal stigma after prison, featuring Yasmine Sabry, Ahmed Salah, Naglaa Badr, and Khaled Kamal under the direction of Ibrahim Fakhr.Beyond Dramas:  "Qalbi Etma'an" on Abu Dhabi TV focuses on Emirati youth making a positive impact on families in need.  "Al Mugharred" returns for its fourth season with Amer Jassas discussing critical issues alongside celebrities.  Hessa Al Falasi brings back the popular program "Al Shara" on Al Emarat TV, while "Yadouh Kitchen" returns for a second season of culinary exploration and prize giveaways.Accessibility and Availability:This Ramadan content lineup will be available for free across Abu Dhabi TV, Al Emarat TV websites, and the ADtv app.

Mozn, the regional leader in enterprise AI technologies, announced that it will be one of the first Saudi Arabian tech companies to collaborate with Google Cloud , propelling Mozn’s mission to “advance digital humanity by harnessing the powers of artificial intelligence” onto the international stage.The announcement was made at LEAP 2024, Saudi Arabia’s renowned technology conference. Mozn chose the high-profile forum to highlight that partnering with Google Cloud allows the company to make its flagship FOCAL platform available through the Google Cloud Marketplace to organizations around the world. “This collaboration with Google Cloud marks a significant stride for AI technology in the region, making our cutting-edge offerings at Mozn accessible on a global scale,” said Dr. Mohammed Alhussien, CEO and Founder, Mozn. “This strategic collaboration will drive AI innovation forward and ensure the prosperity of our digital presence worldwide.” “Bringing Mozn’s FOCAL platform to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the solution on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Mozn can now securely scale and support customers on their digital transformation journeys.”FOCAL stands at the forefront of Mozn's technological advancements, embodying an AI-driven platform meticulously engineered to transform the landscape of fraud prevention and compliance across a spectrum of industries in the region. Designed for precision and adaptability, FOCAL leverages advanced AI and analytics to offer targeted solutions for fraud detection and regulatory compliance. Its reliable framework identifies and mitigates risks in real-time and ensures streamlined operations within complex regulatory environments. Mozn’s FOCAL was recognized as a top 25 worldwide FinTech product in the “Digital Business Solutions” category by Statista and CNBC.OSOS, Mozn’s leading Arabic generative AI platform is next on the docket to be introduced onto Google Cloud Marketplace for worldwide usage.As Mozn begins this journey as a Google Cloud partner, the company remains committed to pushing the boundaries of its offerings, aiming to further the progress of digital humanity.Positioned at the vanguard of technological transformation, Mozn reinforces its role as a leading AI innovator in the region.