https://adgully.me/post/4889/atm-establishes-official-partnership-with-icca-and-gbta

ATM establishes official partnership with ICCA and GBTA

Arabian Travel Market (ATM) has announced a strategic partnership with the International Congress and Convention Association (ICCA) and the Global Business Travel Association (GBTA) for the upcoming edition of the event, which takes place from 6-9 May 2024 at the Dubai World Trade Centre.The renowned global organisations have been appointed as ‘Knowledge Partners’ for the regional trade show, providing in-depth insights and opportunities for the thriving segments of business events and travel.According to the ICCA statistical forecast, which charts the history and performance of the International Association Meetings Industry from 1963 to 2022, 10,602 business events were recorded worldwide last year, of which 9,009 (85%) were in-person. This represented an astounding 349% increase from the previous year when only 2,007 in-person events occurred. Interestingly, the Middle East accounted for the highest percentage of in-person delegates (94%) in last year’s official figures.The business travel industry is also experiencing significant growth, as evidenced by statistics from the 2023 GBTA Business Travel Index™ Report, which found that the global business travel industry rebounded faster than expected in 2023. Pent-up demand following the pandemic and healthier economic conditions than forecasted were highlighted as significant contributing factors for this shift. The report also stated that global business travel spending rose by 47% to $1.03 trillion last year and is expected to grow to nearly $1.8 trillion globally by 2027.Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “All of the latest research suggests that the business events and business travel sectors are going from strength to strength. These sectors have always been important verticals at ATM, and the official partnership with ICCA and GBTA for the 2024 edition will take our offering to the next level. By collaborating with these respected industry leaders, ATM aims to deliver even more value and innovation to its attendees and exhibitors.“With a focus on these two vital sectors, ATM is committed to offering a world-class event that provides a platform for networking, education, and business opportunities for professionals from around the world.”During ATM 2024, ICCA will deliver seminars covering a range of topics for the MICE industry, while GBTA will outline the prevailing trends in the business travel sector at the show. These seminars will give the industry valuable insights into recent research, innovations, and best practices.Dr Senthil Gopinath, CEO of ICCA, said: “ICCA proudly announces our collaboration with ATM as we celebrate the exciting inclusion of business events as a foundational segment in future editions. Envisaging a dynamic future, we see global business events seamlessly integrating with ATM's rich tapestry of opportunities. With ICCA joining as a Knowledge Partner for the MICE segment, we are collectively positioned to redefine the landscape of collaboration, innovation and success in the interconnected realms of business. We look forward to working together in 2024 and beyond.”Catherine Logan, Regional Senior Vice President EMEA and APAC, GBTA, added: “Although one of the smaller global business travel markets, the MEA region has huge potential for growth and recovered more than any other region in 2022, reaching 95% of pre-pandemic business travel spending. Business travel spend in the region is forecast to exceed this figure in 2023 and reach USD$30.6 million and continue its growth trajectory going forward.”The theme for the 31st edition of ATM is ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’. With exhibitors from the fields of aviation, accommodation, hospitality, attractions, technology and more, ATM 2024 will explore how innovators in the travel and tourism space are working to attract greater levels of funding to further increase the sector’s overall contribution to global GDP. Last year’s event welcomed more than 40,000 attendees, the largest number recorded to date.
https://adgully.me/post/3100/atm-2024-to-explore-how-entrepreneurship-is-empowering-innovation-in-the-me

ATM 2024 to explore how entrepreneurship is empowering innovation in the ME

Arabian Travel Market (ATM), the Middle East’s leading event for inbound and outbound travel and tourism professionals, has unveiled its next theme: ‘Empowering Innovation: Transforming Travel Through Entrepreneurship.’ The 31st edition of the show will take place at Dubai World Trade Centre (DWTC) from Monday 6 to Thursday 9 May 2024.Over the last 15 years, the travel and tourism industry has secured only 1 percent of total funding for startups across all industries, according to analysis from McKinsey. This is despite the fact that the sector accounted for more than 10 percent of global GDP in 2019. With exhibitors from the fields of aviation, accommodation, hospitality, attractions, technology and more, ATM 2024 will explore how innovators in the travel and tourism space are working to attract greater levels of funding to further increase the sector’s overall contribution to global GDP.The 31st edition of ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond, encouraging them to forge new relationships, exchange knowledge and identify innovations with the potential to reshape the future of global travel and tourism. From startups to established brands, the upcoming show will highlight how innovators are enhancing customer experiences, driving efficiencies and accelerating progress towards a net-zero future for the industry.Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “The Middle East’s travel and tourism sector has demonstrated impressive resilience and growth in recent years, but we must continue to innovate and adapt in order to achieve the industry’s long-term goals. Thanks to ATM 2024’s theme, ‘Transforming Travel Through Entrepreneurship’, we have a golden opportunity to showcase expert insights, cutting-edge technologies and commercial opportunities with the potential to completely reshape the sector.”Building on ATM 2023’s theme of ‘Working Towards Net Zero’, environmentally responsible travel will represent a key focus during the show’s upcoming edition. Informed by the UAE’s Year of Sustainability and the 2023 United Nations Climate Change Conference (COP28), which will take place in Dubai later this year, ATM 2024 will explore how innovation can be leveraged to help achieve the UN Sustainable Development Goals (SDGs) by building a greener travel and tourism sector for future generations.More than 40,000 travel trade professionals, including 30,000 visitors, attended the 30th edition of ATM in May 2023, setting a new show record. The exhibition attracted more than 2,100 exhibitors and representatives from over 155 countries, providing a global platform for the unveiling of ATM’s net-zero pledge.ATM 2024 will empower the global travel and tourism community to harness entrepreneurism, helping to catalyse innovation, increase revenues and maximise sustainability over the long term. The UAE aims to attract $150 billion in foreign investment by 2030, making it the perfect environment for these activities. With an emphasis on technological innovation, the nation plans to strengthen its position as an international hub for start-ups – a focus that looks set to benefit entrepreneurs operating in the region’s travel and tourism sector. By exploring the ways in which an entrepreneurial mindset can lead to positive change within the industry, ATM 2024 will enable attendees to identify strategies for growth across a range of key industry verticals.“As a global leader in innovation, the UAE offers the perfect environment in which to explore these trends and identify new avenues for growth,” Curtis added. “Following the record-breaking levels of attendance witnessed during ATM 2023, my colleagues and I cannot wait to welcome the global travel community to Dubai once again next year.”Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.
https://adgully.me/post/2035/the-new-frontier-of-car-subscriptions-welcome-to-subscribe-me

The new frontier of car subscriptions: Welcome to SUBSCRIBE ME

Dubai: SUBSCRIBE ME, a groundbreaking car subscription platform transforming the industry, launched on the 2nd of May at the Arabian Travel Market 2023 in the presence of Michel Ayat, chief executive officer of AW Rostamani Group - Automotive; Sanaa Ouahmane, director of AWR Mobility; dignitaries; SUBSCRIBE ME team members; and visitors. Offering an unmatched digital experience, this customer-centric app will provide unparalleled freedom, accessibility, and convenience to drive the car of your dreams in the UAE from a diverse fleet and enjoy complete transparency with SUBSCRIBE ME’s adaptive subscription model.Customers can download the app in just minutes and embark on a thrilling journey tailored to their unique preferences. Choose from an impressive array of vehicles across segments, all while enjoying crystal-clear pricing with no hidden fees, long-term commitments, or bank loans.Embrace the freedom to swap cars with ease and indulge in the peace of mind that comes with dealer-maintained vehicles across the entire fleet. SUBSCRIBE ME’s all-encompassing service package covers insurance, maintenance, car servicing, road assistance, pick-up, and delivery, allowing you to focus on the drive ahead.As a part of the AWR Mobility division of AW Rostamani, the company leverages the group’s wealth of knowledge and expertise to provide customers with an unparalleled experience. By forging strategic partnerships with car dealers and rental companies, SUBSCRIBE ME amplifies its reach and expands its target audiences, creating a robust network of collaborators. A soon-to-be trailblazer in the automotive industry, SUBSCRIBE ME proudly supports the UAE and Dubai governments’ commitment to excellence, innovation, and digitalisation.Get ready for the ultimate fusion of style, convenience, and flexibility with SUBSCRIBE ME. To learn more about and begin your car subscription journey.
https://adgully.me/post/2001/petal-ads-demonstrates-its-diverse-targeting-capabilities-at-the-arabian-travel

Petal Ads demonstrates its diverse targeting capabilities at the Arabian Travel

Dubai: Petal Ads, a leading advertising platform by Huawei, is participating in the 30th edition of Arabian Travel Market.The leading global event for the inbound and outbound travel industry in the Middle East will take place in Dubai on 1 to 4 May. Huawei's team of experts will demonstrate the unparalleled capabilities of Petal Ads, particularly in effectively targeting the rapidly growing outbound travel markets of China and Russia. As China has reopened its borders after three years, Chinese travelers are returning to their favorite destinations. This year, Chinese outbound travel is predicted to recover approximately two-thirds of 2019 levels, with around 110 million border crossings. In 2024, 170 to 180 million border crossings from mainland China are anticipated, surpassing the 2019 benchmark.China's smartphone usage is also on the rise. In 2022, the number of users surpassed one billion, and smartphones have become a vital component for communication, entertainment, commerce, and travel. People use their smartphones to discover travel destinations, book accommodation and transportation, and plan activities prior to departure, as well as for navigation, language translation, and obtaining information about local attractions while traveling.Additionally, Connected TV has become a rising trend in China, with an All-Scenario Ad Display on HUAWEI Vision offering an Innovative 3D, Stunning Visual Impact and an Omni-Channel covering. China plans to leverage Connected TV Advertising and Over-the-Top inventory to generate significant impressions in local markets and boost audience awareness. Marketers can benefit from tremendous traffic through both CTV and OTT channels, each of which has unique advantages.While mobile apps bring far-reaching brand-awareness effects due to mandatory ad views, CTV consumption is far more message-oriented. Also, with targeting and privacy, Marketers can feel sure that their ad spendings on targeting will deliver excellent dividends to them.Furthermore, according to the Association of Tour Operators in Russia, the country's outgoing tourism increased by 10% in 2022, with at least 23,5 million Russians traveling abroad. The UAE was one of the most popular destinations, with about 1 million visitors and a 60% rise year-over-year, while Qatar welcomed 55% more Russian travelers in 2022 than in 2021.Solutions that can precisely target smartphone users are key for the travel industry. However, programmatic advertising in countries like China and Russia can be challenging due to cultural differences that can significantly impact its effectiveness. Therefore, a deep understanding of local culture in order to deliver relevant advertising messages to users is a must. Huawei's Petal Ads can overcome cultural barriers and establish meaningful connections with Chinese and Russian users thanks to the company's strong presence in both countries and unrivaled knowledge of the Chinese market.Visitors of the Arabian Travel Market, businesses and executives in the travel industry, as well as marketers, will have the unique opportunity to experience Petal Ads' sophisticated targeting capabilities firsthand, designed to unlock business potential. Petal Ads provides access to a data management platform (DMP) that allows marketers to gain insights on specific audiences based on various indicators, including travel intent indicators such as the following:Basic tags: the first type is demographic attributes, which include gender, age, location, and visitor status. This information can be helpful in determining who the target audience is and how they interact with the product or service being offered. The second type of tags are advanced attributes, such as academic degree, occupation, and income. This information can provide a deeper understanding of the audience's background and financial situation, which can inform marketing and advertising strategies.Behavioral tags are another important type of data, including frequently used apps such as tourism, hotel, and other travel-related apps, as well as searches for hotel-, business trip-, and travel-related words. This information can reveal the interests and behaviors of the target audience, as well as provide insights into what types of content they are searching for.Scenario-based tags can be used to gain insights into user behavior in specific situations. In this case, the scenarios being tracked are home, work, business trip, and travel. Additionally, tags can be created to track specific operations on phones, such as unlocking the device, opening apps, and powering on and off. Finally, dynamic location can be tracked, including movement trajectory and geographical location. By tracking these scenario-based tags, it is possible to gain insights into how users behave in different contexts, which can inform product design and development, as well as marketing and advertising strategies. For example, by understanding how users behave during business trips, it may be possible to develop new products or services that cater specifically to the needs of this audience.Custom tags can be created to track specific groups or behaviors, such as industry-specific custom audiences, high-spending users, users who have traveled abroad in the past year, recent tourists, travel photography fans, and travel bloggers. These tags can be particularly helpful in tailoring marketing and advertising strategies to specific groups, as well as gaining insights into niche interests and behaviors.By analyzing these indicators, as well as numerous additional data points, Petal Ads' DMP can assist advertisers in effectively targeting audiences who are likely to be interested in travel-related products and services, and to use this information to inform marketing and advertising strategies.Targeting niche audiences is one of the platform's biggest strengths. Since the Dubai Health Authority (DHA) has placed an emphasis on medical tourism via the prestigious Dubai Health Experience (DXH) brand, the medical tourism audience is an excellent example. In this context, Petal Ads' DMP can use a variety of data sources and targeting criteria, including:Demographic data: Petal Ads can collect and analyze data regarding the age, gender, income, and level of education of individuals who have expressed an interest in medical tourism.Behavioral data: Petal Ads can track the online behavior of people who have searched for medical tourism-related keywords, visited medical tourism websites, or engaged with a medical tourism content app.?Contextual data: Petal Ads can target people who are browsing websites or consuming content related to health and wellness, travel, or luxury lifestyle.Based on these data points, Petal Ads' DMP can create audience segments that are most likely to be interested in medical tourism, and then target them with relevant ads on different platforms, such as Huawei-owned and operated media, apps, search engines, or display networks. Targeting medical tourism audiences requires careful consideration of regulatory compliance and ethical concerns, as well as an understanding of the unique needs and preferences of the target audience. Petal Ads combines personalization and privacy, ensuring that users' personal information is always protected and processed in an appropriate manner.William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: "Petal Ads is constantly updating its features to meet the requirements of various markets, enabling businesses to connect with customers across the globe in a more efficient manner through the use of advanced targeting. Our ads reach users at any time and anywhere, creating a smarter and more engaging era for mobile advertising. We will continue to utilize the latest advancements in AI, machine learning, and big data to expand our platform."In addition to the unique advantages for the travel sector, Huawei will showcase the most recent developments of its pioneering, results-driven programmatic advertising platform, which revolutionizes the way campaigns are planned. Petal Ads expands beyond Huawei devices to include personalized ads not only just on smartphones, but also on the connected devices which include tablets, Smart TVs and other IOT products (TBD), to Cover Users' Life All Day to Facilitate Huawei Brand Penetration into the advertiser's Journey.
https://adgully.me/post/1979/astra-tech-partners-with-etihad-airways-to-launch-flight-bookings-on-botim

Astra Tech partners with Etihad Airways to launch flight bookings on Botim

Dubai: Astra Tech (Astra), a leading consumer technology holding group based in the United Arab Emirates (UAE) signed a partnership with Etihad Airways, the national airline of the UAE, that will enable customers to book flights through BOTIM, the MENA region’s leading VoIP (Voice over Internet Protocol) solution, which was recently relaunched as an Ultra app. The partnership was signed today at the Arabian Travel Market, between Etihad CEO Antonoaldo Neves and Astra Tech’s Founder, Abdallah Abu Sheikh.With this partnership, Astra Tech and Etihad are providing customers with a fresh and hassle-free approach to booking flights. Through the BOTIM GPT module developed by Astra Tech, flights and other travel-related services are integrated into the Botim app, offering a convenient and innovative way for customers to book Etihad flights.The partnership aims to enhance the travel experience for customers by focusing on promotions and financing solutions, underscoring the companies' steadfast commitment to delivering innovative and customer-focused solutions that meet the evolving needs of today's travelers. Working together, Etihad and Astra Tech will provide customers with a comprehensive and integrated travel experience that simplifies the process of booking flights and accessing other travel-related services. The integration of flights into the Botim app enables customers to enjoy a more convenient and all-inclusive travel experience, making it easier than ever before to plan their travels.Antonoaldo Neves, CEO of Etihad Airways, said: “Etihad is excited about this new partnership with Astra Tech, as it provides a unique opportunity to launch flight bookings on Botim, a communications platform that families and friends use to stay connected. By integrating flight bookings into the application, Etihad becomes a part of the conversation, making it convenient for guests to book flights without leaving the platform. Additionally, the integration of new payment options, including installment plans, simplifies the booking process for customers. Etihad is committed to staying at the forefront of the constantly evolving digital landscape by exploring and adopting innovative solutions, such as GPT-enabled flight bookings, to deliver the best possible experiences to its guests.”Abdallah Abu Sheikh, Astra Tech’s Founder and Botim’s CEO, said: “We are thrilled to be partnering with Etihad Airways to bring this innovative solution to our customers. This partnership will allow us to offer a never-seen-before feature to BOTIM users. We are revolutionizing the way people will book flights by making it as easy as asking a question. This represents our ability to connect people, not only virtually but physically, all around the world using the latest technology in artificial intelligence.”Earlier in the week, Astra Tech (Astra), announced the launch of Botim 3.0, The platform is now an all-inclusive digital platform for its users by combining fintech, e-commerce, GPT, and communications into a single user experience. Botim is a powerful digital tool meant to ease every user's life through access to services such as Botim Money for peer-to-peer transactions and international transfers, Botim Stores with access to 100,000+ stores including, and advanced video services such as tutoring and telemedicine later this year. Botim 3.0 is available to users around the world, providing the world’s only seamless and open access to communicate and transact to and from the MENA region.