In a surprising April Fool's Day joke, Emirates recently unveiled plans for "Emirates Residences," a towering 380-story luxury living concept in Dubai. While initially dismissed as a prank, the idea has sparked widespread speculation about its feasibility and potential realization.The announcement, which generated laughter and amusement, hinted at a future where luxury and convenience reach unprecedented heights. With interiors inspired by the opulence of Emirates flights and exclusive amenities including a dedicated airport facility, the concept captured the imagination of many.Although Emirates clarified the announcement as a prank, it hasn't stopped enthusiasts from contemplating the possibility of such a project becoming reality. The allure of Emirates Residences, with its promise of unparalleled luxury living, remains tantalizing.As readers eagerly anticipate the punchline turning into a plausible prospect, the question remains: how far-fetched is the idea of Emirates Residences truly? Only time will reveal whether this April Fool's joke holds a kernel of truth, and if Emirates' ambitious vision will eventually take flight.

Dubai has revitalized its iconic emblem, adopting it as the official logo for the Government of Dubai. This new logo, announced by His Highness Sheikh Hamdan, represents the emirate's journey: visionary leadership, transformative development, and evolution into a future-focused city.While the logo embodies these aspirations, His Highness emphasizes that the true identity of the government lies in its dedicated teams. Their commitment to excellence and service is the foundation of Dubai's success as a global leader and a thriving destination for living and working.Sheikh Hamdan has directed a smooth transition, granting government entities six months to implement the new logo alongside their existing ones, preserving their unique identities.A Look at the Logo's Elements:The Dubai Media Office shared the symbolism behind the logo's five key elements:The Falcon: Soaring high, the falcon represents Dubai's distinct character, its unwavering pride, and its sharp focus on a bright future.The Ghaf Leaves: These national symbols embody Dubai's values: flexibility, agility, tolerance, and peaceful coexistence.The Dhow: The "Sambouq," a traditional Arabic dhow, signifies Dubai's rich history as a center of trade and cultural exchange. It also reflects its current status as a global economic hub.The Flag: Presented as a shield, the flag symbolizes the safety and security enjoyed by all residents and visitors in Dubai.The Palm Tree: Deeply rooted in hospitality, the palm tree reflects Dubai's welcoming nature and generosity towards millions of visitors each year.This new logo serves as a visual representation of Dubai's past, present, and aspirations for the future.

Dubai: Lyvely, the social networking platform focused on creator monetization, has won the Social Platform of the Year Award at the E-Business Awards held in Dubai. Founded by award-winning corporate lawyer & business leader Farah Zafar, and global tech & wellness entrepreneur Dave Catudal, Lyvely won for its role in bridging tech and user experience through innovation in creator monetization tools.Aiming to disrupt the $470-billion global creator community, Lyvely leverages innovation in social commerce to empower 100 million creators and enable them to monetize more effectively while doing what they do best: create content. The company recently saw a majority stake acquisition by Abu Dhabi Exchange (ADX) listed multi-billion dollar tech conglomerate Phoenix Group, further underscoring the credible backing which the platform has managed in a short span of time.Bijan Alizadehfard, Co-Founder & Group CEO of Phoenix Group, said: “We are proud of Lyvely winning the Social Platform of the Year Award. Social commerce and the creator economy are growing exponentially, and our strategic investment in Lyvely symbolizes our commitment to shape the creator community and support homegrown tech start-ups.”Lyvely’s Co-founder and CEO, Farah Zafar, said: “We are not just another social media platform promoting vanity metrics. Lyvely symbolizes a fundamental change in the way people interact and transact online by monetizing their social network. Everyone who posts online and adds value to the digital ecosystem is rewarded for their contribution, and this is why Lyvely believes in putting the power of earning into the hands of creators.”Adding to this vision, Lyvely’s Co-founder and CXO, Dave Catuda, said: “The Award is a testament to our commitment in growing the creator community. As creators ourselves, we understand that building a community is key to financial independence, and this recognition fuels our mission to empower people to do what they love, and get paid for it.”Lyvely made waves last year when it rolled out some of its creator monetization tools, empowering individuals and brands to monetize on their terms, outside of the Big Tech ecosystem. With a fully integrated multimedia e-commerce, live streaming and monetization platform, Lyvely provides users with a digital HQ to build their brands in a scalable and secure ecosystem.With the platform registering an impressive early traction, Lyvely is gearing up for the launch of its mobile app this summer, followed by a much-awaited Token launch. These developments will enable Lyvely to tap into the endless possibilities of SocialFi and Decentralized Social (DeSo), as it bids to power the creator economy and redefine how people connect & earn online.

Dubai: The event underscored Dubai’s remarkable transformation, evolving from an emerging market to a true global contender that captures the world’s consistent attention.Experts throughout the day drew attention to the city's unparalleled appeal especially to International Investors and Business Leaders, emphasizing its role as a gateway to growth in the Middle East - now cited as the second-largest economy in the region.The Summit also focused on lucrative Investment opportunities in Indonesia, especially with the launch of their new Golden Visa program.Attendees gained valuable insights into offshore investment strategies, second citizenship options, and Bali’s real estate potential.Renowned keynote speakers shared their distinctive perspectives throughout the day, delving into comprehensive strategies for navigating the evolving geopolitical landscape.They highlighted the growing trend of individuals and families adopting multiple citizenships as a proactive measure to future-proof the next generation.“It was truly exhilarating to witness a dynamic gathering of thought leaders from diverse industries, converging to shape the future of investment. This event not only solidifies Dubai’s pivotal role as the epicenter for the future but also unveils the untapped potential for investment opportunities worldwide.” - Added Denys Dovgal, Founder of the Freedom Business Summit.KEY TAKEAWAYS FROM THE EVENTDubai’s Dynamic Investment Landscape: A robust hub for short- and long-term gains.Investor Guidance: Combatting “shiny object syndrome” with diligent due diligence for optimal opportunities.Indonesia’s Untapped Potential: Promising long-term growth and remarkable returns with a key focus on Bali’s rapidly growing real estate investment opportunities.Global Trend: Growing recognition of citizenship/residency through investment, contributing up to 50% to some microstate’s GDP.The Freedom Business Summit was Co-organized with Alex Villas. Alex Villas is the industry- leading real estate company in Bali with a mission to bring affordable luxury living to the masses.

Dubai, UAE: Union Coop, a leading cooperative in the retail sector of Dubai, is pleased to announce the appointment of Mr. Mohamed Al Hashemi as its Chief Executive Officer. In this pivotal role, Mr. Al Hashemi will steer the cooperative's strategic vision, overseeing the expansion of its business scope and reinforcing its strategic presence within the local and national retail markets.Upon assuming his responsibilities, Mr. Al Hashemi prioritized communication with stakeholders, conducting remote meetings to reaffirm Union Coop's standing as a key player in the country's cooperative landscape. With a focus on development and growth, he is set to collaborate with various divisions, departments, and the experienced team to lead the cooperative into new avenues of success, marking a significant milestone in its business journey.During his inaugural address, Mr. Al Hashemi expressed his commitment to an open-door policy, welcoming feedback and suggestions to enhance retail operations and maintain Union Coop's position as a frontrunner among consumer cooperatives in the country. He outlined a comprehensive vision for the cooperative, emphasizing the implementation of initiatives and plans that involve continuous diversification, digital advancements, and alignment with local and global developments in the ever-evolving e-commerce landscape.Recognizing the importance of collaboration, Mr. Al Hashemi stressed the need for strengthened partnerships among entities and stakeholders associated with Union Coop. This collaborative approach aims to provide high-quality services to the cooperative's diverse consumer base, contributing to the overall satisfaction of stakeholders and consumers alike.In line with his strategic vision, Mr. Al Hashemi is keen on investing in the development of employee skills, fostering innovation, and embracing digital technologies. These initiatives are designed to give Union Coop a competitive advantage, attracting premier products and pioneering projects in the vibrant city of Dubai.With an impressive 19-year track record in the retail trade, Mr. Al Hashemi was recognized in 2021 for his outstanding achievements and role in the business sector, earning a coveted spot in the Young Global Leader Forum. His wealth of experience includes successful management of operational processes, contributing to an innovative work environment, and formulating development policies to enhance overall operations.Union Coop looks forward to a new era of growth under the leadership of Mr. Mohamed Al Hashemi, as it continues to uphold its commitment to delivering quality products and services to its valued consumers.

Dubai, United Arab Emirates: In the heart of Dubai, a city synonymous with luxury and extravagance, a new standard in upscale lifestyle management has emerged with the introduction of VIP Service. This premium service, conceived by the visionary entrepreneur Paul Theobald, offers a unique blend of exclusivity and personalized care, setting a new benchmark in the luxury concierge market.Paul Theobald, through his entrepreneurial path, has distinguished himself in fields such as IT, day trading, and cryptocurrencies, showcasing his remarkable business acumen and flexibility. Paul identified an untapped opportunity in the luxury services market and ventured into creating VIP Service, a company that promises to redefine the concept of luxury services. His entrepreneurial spirit and foresight are the driving forces behind this innovative service that caters to the whims and fancies of Dubai's elite.VIP Service is not just a luxury service provider, it stands out with its spectrum of personalized experiences, from arranging exclusive events, luxury cars, securing VIP access, to managing lifestyle and beauty & wellness services. The service excels in its attention to detail, flawless execution, and a deep understanding of the desires of its high-end clientele. The company's extensive array of services guarantees that client expectations are not simply fully met but exceeded beyond imagination.What elevates the VIP Concierge Service above others is its commitment to service excellence, personalized indulgences, and its extensive network. The company maintains the highest standards of trust and discretion, ensuring complete confidentiality for its clients. Available 24/7, the service exemplifies dedication to fulfilling client needs at any given moment, with international top-tier staff. Paul Theobald states, “We are dedicated to giving excellent service and making the impossible happen for our clients. We value trust and security above all, ensuring our clients can rely on us entirely. With Dubai being a city synonymous with luxury, our aim at VIP Concierge Service is to help both tourists and residents discover the best of it with an unprecedented level of treatment.”For those who aspire to experience the ultimate level of luxury and personalized service, VIP Service is the gateway to a world of exquisite indulgence. VIP Service is poised to transform the luxury service landscape in Dubai, offering an unmatched experience to the city's affluent and discerning residents.

iCubesWire, a leading global Ad Tech platform, has announced the elevation of Erick Maalouli to lead its business development and strategic planning operations in the Dubai and Saudi Arabia markets. This move is aligned with iCubesWire’s strategic expansion plans and its commitment to asserting its dominance in the region. Erick Maaloulitakes the lead in one of the most fast-paced industries as the Business Director for iCubesWire in Dubai and Saudi Arabia. With a career spanning over 15 years in media and sales management, Erick has a proven track record of driving growth and innovation. His tenure at organizations like Choueiri Group andBayut&Dubizzleis marked by transformative leadership and strategic prowess in marketing, client servicing, and team management. Commenting on the role, Sanjeeda Khan, Co-Founder&Chief Growth Officer, MENA region, iCubesWire, states, “Erick’s elevation is followed by our focus on creating strategic and innovative leadership. Erick’s deep expertise and strategic approach to the Ad Tech industry make him the ideal choice to drive our growth initiatives in these key markets. His leadership is critical as we continue strengthening our market share and delivering cutting-edge solutions.” Erick’s appointment at iCubesWirespeaks of his exceptional ability to create strong client relationships, spearhead effective sales operations, and consistently achieve customer retention success. Under his leadership, iCubesWire has seen a substantial expansion in the MENA region, onboarding renowned clients across diverse sectors and strengthening its position as a leader in ad tech solutions. Erick Maalouli, the appointed Business Director, expressed his strategic outlook, “I am delighted to take on this challenge. With an emphasis on leveraging our advanced Ad Tech platform, creative content studio capabilities, and expansive influencer network, we are poised to enhance our offerings and deliver superior value to our clientele in the region. Our goal is to strengthen iCubesWire’s leadership in the marketplace and drive impactful ad tech solutions.” iCubesWire is known for its comprehensive ad tech solutions, including a content production studio and influencer marketing expertise. With a global presence that includes six international offices, a team of over 350 digital experts, and partnerships with over 500 esteemed brands, iCubesWire is eyeing unprecedented growth under the leadership of Erick Maalouli. 

Vistage, the premier global executive coaching organization, has announced a significant milestone in its international growth with the launch of a new group in Dubai. This expansion further solidifies Vistage's commitment to fostering leadership excellence in the Middle East, showcasing the organization's global impact with a community of 45,000 members across 35 countries.Nathan Farrugia, a driving force in Vistage's Middle East expansion, has played a pivotal role in establishing the organization's presence in the region. Having successfully launched two CEO groups in Dubai in 2022, following accomplishments in Malta, Farrugia's leadership and strategic vision have been instrumental in this continued growth.Continuing the momentum of expansion, Vistage is pleased to introduce Simon Lewis, a distinguished leader with over 30 years of experience, who will chair the newly formed third group in Dubai. Comprising 12 CEOs and business owners, Lewis's wealth of leadership acumen and expertise will undoubtedly enhance the group's dynamics.“Navigating the intricate landscape of the Middle East business environment has been an exciting journey for Vistage. The launch of our new leadership group in Dubai represents not only a significant milestone but a testament to our commitment to cultivating leadership excellence in this dynamic region. The success of our previous ventures in Dubai and Malta fuels our optimism, and I am confident that under the leadership of Simon Lewis, this new group will flourish, contributing to the vibrant tapestry of Vistage's global community.", said Nathan Farrugia, Managing Director, Vistage.With a robust community of 45,000 members across 35 countries, Vistage is renowned for providing unparalleled executive coaching and mentorship, featuring:Personalized Executive Coaching: Led by seasoned leaders like Simon Lewis. Expansive Global Network: Connecting leaders in diverse industries and cultures. Advanced Learning Resources: Exclusive access to innovative business tools and strategies.Members of Vistage are known to consistently outperform their peers, emphasising the effectiveness of the organization's coaching approach.The establishment of the new group in Dubai, under the leadership of Simon Lewis, reflects Vistage's ongoing commitment to expanding its footprint in the Middle East. With plans for additional groups in the future, Vistage aims to become a pivotal force in shaping business leadership in the region.Vistage extends an invitation to CEOs and business executives eager to elevate their leadership journey. Membership in Vistage offers access to a global network of experienced leaders and a wealth of resources essential for success in today's competitive landscape.

The Region’s first Freedom Business Summit will unite over 300 International Investors, Government Officials, Future Thinkers, and Global Citizenship Experts in the UAE to unveil Indonesia's prosperous investment opportunities and explore Financial Sovereignty by building economic empowerment across borders.DUBAI: The Freedom Business Summit, the UAE's premier one-day event dedicated to Global Citizenship and Business Freedom, is scheduled to take place on December 7th at Dubai Knowledge Park.The highly sought-after event is a must-attend for those seeking the best options in second citizenship, residency programs, international island investments, legal offshore strategies, sovereignty, Plan B, and a location-independent lifestyle.Attendees will have the exclusive opportunity to connect with a select network of distinguished individuals, including renowned citizenship industry experts, global expats, international investors, government representatives, real estate developers, high-net-worth individuals, as well as top executives (C-Level) and prominent crypto investors.The event features an exclusive lineup of esteemed speakers, including Kristin Surak, a highly acclaimed author and professor at the London School of Economics, Paul Bryson, the accomplished Managing Director of Virtuozone, Pandu Biasramadhan, a Senior Consulting Manager at Incorp ID, Indonesia, and Alex Chehade, the esteemed General Manager of Binance, to name just a few.This year, the Freedom Business Summit places a special focus on Investment Opportunities in Indonesia and the Golden Visa Launch.Explore the unique investment potential of Indonesian islands, including Bali real estate investments, and gain exclusive insights into Indonesia's recently launched Golden Visa program, offering attendees a pathway to residency through strategic investments.In fact, visitors will have the unique opportunity to gain insights from Indonesian government officials and policymakers on the latest regulations, incentives, and opportunities.The Freedom Business Summit offers keynote presentations and panel discussions that delve into topics often overlooked by mainstream media, including:International Investments: Uncover offshore investment strategies, high ROI portfolios, overseas investment opportunities, and real estate prospects in Bali and Indonesia.Global Citizenship: Explore optimal pathways to a second passport, citizenship through investment programs, and residency opportunities in desirable locations.Sovereign Lifestyle: Learn to create a Plan B, safeguard your assets through offshore banking, select the best incorporation jurisdictions, fine-tune tax planning, and implement geo-arbitrage strategies.These sessions will be complemented by in-depth explorations of:Global Mobility for MillionairesExploring Second Passport OptionsInvestment Opportunities in IndonesiaBali as a Real Estate Investment Haven"We're thrilled to pioneer a groundbreaking gathering, uniting global investors, experts, and visionaries for an unprecedented exploration of international investments and second citizenship options. With a special focus on Indonesia's thriving opportunities and Bali real estate investments, we're set to deliver an incredible experience designed to help attendees forge a path toward a more empowered and secure financial future." Adds, Denys Dovgal the Founder of the Freedom Business Summit. The Freedom Business Summit is Co-organized with Alex Villas. Alex Villas is the industry-leading real estate company in Bali with a mission to bring affordable luxury living to the masses.

Dubai: eBay - one of the world’s largest online marketplaces – hosted its annual Exporter of the Year 2023 event for the first time in Dubai on November 22, marking an unprecedented chance to reward the entrepreneurial spirit and success of eBay sellers across the global emerging markets, and celebrate their global exporting excellence.This year, the company invited its top 100 sellers from the Middle East, *Europe, India, Latin America and South East Asia to come together in Dubai to celebrate and share their experiences with the community.Vidmay Naini, General Manager, Global Emerging Markets at eBay says: “As an eBay community, we are committed to supporting and working together with our sellers, and the eBay Exporter of the Year 2023 demonstrates our gratitude for their hard work, innovation, and dedication to excellence.”The event represents an opportunity for sellers from eBay's global emerging markets to make personal, in real life contact with a thriving global community made up of individuals and businesses, working together and spanning multiple geographies, cultures, and languages.The Exporter of the Year 2023 ceremony took place in Dubai, United Arab Emirates, on the night of Wednesday, November 22, at the Hilton Al Habtoor City hotel, as part of a two-day event for the ambitious eBay sellers.The celebration also included talks from John Lin, Vice President, International CBT Markets, eBay and Mr Naini, GM, Global Emerging Markets, eBay. 12 eBay sellers received accolades in one of four categories, of Exporter of the Year, Family/Female Exporter of the Year, Best Customer Service and ‘The Big Leap’, in front of an invited audience comprising global eBay executives and sellers from different countries that are part of eBay's global emerging markets.“The deep, special connection we share with our sellers is one of the most important factors in driving our business growth and success. We truly believe that by working together, we can showcase the immense potential of cross-border commerce as a powerful tool for scaling exporting businesses and creating economic opportunities for all.”“eBay benefits greatly from our sellers' success, and this celebration is an excellent way to show our gratitude, solidify our community of sellers, and reinforce our interest in continuing to thrive together.” concludes Naini.

Dubai, United Arab Emirates: WEE, a marketplace based in Dubai, announces a new initiative: a 45-minute delivery service. This move is tailored to meet the growing needs of UAE customers for express and efficient delivery. While WEE has already been celebrated for its 1-hour express delivery, this latest advancement cuts the wait time by an additional 15 minutes.However, recognizing the importance of meticulousness and quality, WEE ensures that this rapid delivery doesn't compromise the integrity of products or the shopping experience. Each order is handled with utmost care, emphasizing secure packaging and timely arrivals.For orders placed in the evening, WEE has instituted a next-day delivery system. This guarantees that evening shoppers still benefit from the platform's commitment to swift service, receiving their products promptly the following day.WEE scrutinizes patterns, customer feedback, and technological advancements to optimize their operations, enabling this delivery timeframe.By continuously seeking avenues to improve and innovate, WEE underscores its dedication to leading the e-commerce domain, always placing the needs and desires of its users at the forefront.The e-commerce market in the UAE is worth $12.8 billion (Statista, 2022), with the expected growth of up to $20 billion by 2027. Express delivery constitutes 5.5% of the turnover, which is equal to $700 million. The highest demand for urgent delivery is in such categories as cosmetics, pharmacy products, flowers and food.

Homegrown UAE fitness brand, GymNation, has proudly announced a management-led buyout of all equity held by previous investor, JD Gyms. The deal, backed by Tricap Investments and Ruya Partners, sees the GymNation founders and management team, Loren Holland, Frank Afeaki and Anthony Martland, become significant majority shareholders in the business they founded back in 2017.Tricap Investments is a diversified principal investment group with offices in Washington D.C. and Dubai, specialising in the execution of both direct and fund investments, and private equity transactions.Ruya Partners is an independent private credit firm based in Abu Dhabi whose investor base includes institutional funds from the GCC including UAE sovereign-backed Abu Dhabi Catalyst Partners, a joint venture between Mubadala Capital and Alpha Wave Global, and Jada Fund of Funds, a subsidiary of Saudi Arabia’s Public Investment Fund (PIF).Since its launch, GymNation has delivered on its mission of making fitness more affordable and accessible for the UAE population, and has rapidly grown from a single gym start-up into the UAE’s leading gym operator with 12 gyms and over 60,000 members.Having been voted “The Best Gym in the UAE” on Virgin Radio’s The Kris Fade Show for the last 2 years running, and with over 40,000 five-star Google reviews, GymNation have cemented their position within the UAE as “The People’s Gym” and are now set to replicate this success across the GCC.Loren Holland, Founder & CEO, GymNation commented; “This management buyout is another exciting chapter for GymNation, and with the support and backing of Tricap Investments and Ruya Partners we are perfectly positioned to accelerate the growth of GymNation across the GCC. Within the coming weeks, we will be announcing our first six Saudi Arabian locations, a further four more UAE sites, as well as company formations in Qatar, Bahrain and Kuwait. GymNation has pioneered the democratisation of health and fitness across the UAE, which prior to our launch was recognised as the 2nd most expensive market in the world to own a gym membership. Now it’s time for us to have the same impact across other GCC markets.”The innovative structure of the deal has allowed GymNation to launch a trailblazing Equity Incentivisation Scheme for the wider management team, aimed at attracting and retaining world-class talent, through rewarding, incentivising and aligning, key members of the team with direct equity in the business.Frank Afeaki commented; “On the day of signing the deal, 15 GymNation management team members also signed their own documentation to become shareholders in the business, I am proud that we are able to reward the team in a way that no others within the industry do and have them as shareholders alongside myself, Loren and Ant.”Ant Martland added: “We have an exceptional management team, supported by significant ongoing investments into key technology and systems that are going to place GymNation at the forefront of the fitness industry. It’s still very early days in our growth story, and the whole team couldn’t be more excited, and motivated, to rollout GymNation across the region.”The management team were advised by James Wigglesworth at Orca Capital (Corporate Finance) who will also join the board as a Non-Executive Director at completion, DLA Piper (Legal), Tatsu Partners (Debt Advisory) and PwC (Financial, Tax and Commercial Vendor Due Diligence).

Dubai, United Arab Emirates – Crypto Fight Night (CFN) returns with a bang, promising an even grander, more daring, and heart-pounding experience than before!On November 24, the Yume Theatre at Ramee Dream Hotel in Downtown Dubai will transform into the ultimate battleground for an electrifying fusion of cryptocurrency and boxing, all under the bright lights of the exclusive WBC Crypto World Championship.In a thrilling matchup, the reigning 2022 WBC Crypto World Champion, Trading Lord, will put his title on the line against the dynamic newcomer, Krown. This battle symbolizes the unique fusion of financial technology and pugilism, characteristic of influencer boxing.To further ignite the flames of competition, Khalid Nasir will enter the ring to compete for the WBC Middle East title against the formidable Ernest Kapinga. This matchup is one of the marquee events, exemplifying the essence of professional boxing and the regional rivalry that adds fervor to the CFN narrative.The night will feature a packed schedule with over 13 professional and exhibition bouts, showcasing a diverse array of talented boxers who also happen to be crypto enthusiasts. Each fight guarantees to deliver a captivating blend of skill, tenacity, and the indomitable spirit that characterizes the sport of boxing.Adding a touch of celebrity allure to the event, the fiercely contested Crypto Fight Night TV Title will feature Aaron Chalmers, renowned for his MTV fame and an extensive social media following of over 5 million, going head-to-head with Warren Spencer. Under the guidance of Andrew Tate, Spencer has vigorously prepared for this bout, promising a war from the very first bell.Crypto Fight Night is not just a boxing event; it's a celebration of the convergence of traditional sports and modern-day financial technology, a unique combination of combat sports and cryptocurrency expertise that promises to bring a thrilling blend of physical prowess and digital innovation to the forefront. In fact, the upcoming boxing matches are set to feature contestants who are not only skilled pugilists but also fervent crypto enthusiasts.What makes this event truly captivating is the fact that these fighters have been deeply involved in the world of cryptocurrencies, blockchain technology, and decentralized finance, and would openly share their experience and knowledge with the rest of the community.Nevertheless, this remarkable event has garnered substantial acclaim, thanks to our esteemed sponsors who play a pivotal role in its success. A special acknowledgment goes to Bybit, a sponsor that holds paramount importance in our endeavors.As a leading cryptocurrency exchange, Bybit has been a steadfast supporter since day 1 and is now embarking on its third year of collaboration with CFN, underscoring their unwavering commitment to our shared vision.Equally noteworthy is Ghaf Capital, a rapidly growing and trailblazing blockchain venture capital fund based in Dubai. Their support adds a distinctive touch to our event, showcasing the dynamism of the blockchain industry in the region.Moreover, the support from Phemex, a distinguished cryptocurrency exchange specializing in both spot and derivatives trading, alongside contributions from various other noteworthy sponsors, plays a crucial role in enhancing the vibrancy and ensuring the success of our event.Crypto Fight Night is also proudly presented by Savy Promotions and endorsed by Mauricio Sulaiman, the President of the World Boxing Council.The co-founders, including Rookie XBT, Jai Vora, Raghav 'Reggie' Jerath, Mohd Abu Salah, and Rahul Suri, who is both the co-founder of CFN and the founder of Savy Promotions, share a common belief in the event's core philosophy.Rahul commented, "The ethos of Crypto Fight Night is centered on the concept of being created and operated by the community, for the community. As founders, we have constructed a platform to elevate competition to its pinnacle and unite fans under a singular belief: everything is possible!"Tickets are now available for purchase, offering boxing enthusiasts and crypto aficionados a chance to witness history in the making. Get ready for an evening filled with relentless action, gripping drama, and a display of the unyielding spirit of competition.This is not your average boxing event; it's a high-octane, pulse-pounding spectacle that you won't want to miss!

Dubai – The Grand Opening of MENA 360° Private Club at Habtoor Palace promises an extravagant gala and an exclusive glimpse into the world of luxury and success. The select 200 guests, including celebrities from film, sports, and entertainment, have a unique opportunity to become part of this exclusive private club in Dubai and benefit from numerous exclusive events.The evening kicks off with a gala dinner, where high-profile personalities from around the world will be in attendance. Guests have the exceptional opportunity to connect with industry giants, including political leaders and successful entrepreneurs.MENA 360° is the result of a successful merger of multiple businesses and partners, including Liza Amani, Garen Mehrabian, Maximilian Reidl, and Ramin Seyed. This partnership creates a unique business hub in the region, showcasing groundbreaking projects and innovative ideas with the potential to revolutionize the industry.The event will be hosted by the renowned presenter Lilly Becker, whose elegance and charm never fails to captivate the audience. As the evening unfolds, a handpicked assembly of guests will be introduced to the venture partners, cutting-edge products, and green initiatives encompassed in the MENA 360° portfolio. In a special segment, the distinguished Brazilian artist, Romulo Kuranyi, will bestow an artistic surprise upon the VIP attendees, extending an exclusive insight into the realm of contemporary art with a personalized message for the private club.Another highlight is the much-anticipated show by the award-winning designer Ebru Berkiden. She presents her first Abaya collection, aiming to demonstrate that Abayas are not just culturally rich garments but also beautiful fashion statements worthy of recognition in the Western fashion sphere. Situated in the heart of Dubai, Ebru's show promises to blend creativity with elegance, offering guests a glimpse into the sophisticated trends and the cultural allure of her designs.Garen Mehrabian, COO of MENA 360, assures, "This event is unprecedented in the Emirate. We're hosting delegations of prominent investors, converging for the exclusive purpose of investing in Dubai. It highlights Dubai's premier status in the global market as the prime choice for discerning investors. We're honored to orchestrate this event and to elevate UAE's profile globally."Prominent models like German actress Luna Schweiger, daughter of Hollywood Star Til Schweiger and Persian superstar Ahllam will take to the catwalk while performing her best songs, bringing Ebru Berkiden's collections to life. After the fashion show, guests will have the opportunity to network and connect with each other.Enhancing the event's appeal, every attendee will be gifted a bespoke gift bag crafted by Moreno Pisano, the star Italian furniture and accessory designer, and scion, filled with select offerings from our partners.The Grand Opening of MENA 360° Private Club promises an unforgettable experience for those looking to be part of this exclusive community. Immerse yourself in the world of luxury and success and discover the exclusive benefits of a membership in the Private Club.

Dubai – The Grand Opening of MENA 360° Private Club at Habtoor Palace promises an extravagant gala and an exclusive glimpse into the world of luxury and success. The select 200 guests, including celebrities from film, sports, and entertainment, have a unique opportunity to become part of this exclusive private club in Dubai and benefit from numerous exclusive events.The evening kicks off with a gala dinner, where high-profile personalities from around the world will be in attendance. Guests have the exceptional opportunity to connect with industry giants, including political leaders and successful entrepreneurs.MENA 360° is the result of a successful merger of multiple businesses and partners, including Liza Amani, Garen Mehrabian, Maximilian Reidl, and Ramin Seyed. This partnership creates a unique business hub in the region, showcasing groundbreaking projects and innovative ideas with the potential to revolutionize the industry.The event will be hosted by the renowned presenter Lilly Becker, whose elegance and charm never fails to captivate the audience. As the evening unfolds, a handpicked assembly of guests will be introduced to the venture partners, cutting-edge products, and green initiatives encompassed in the MENA 360° portfolio. In a special segment, the distinguished Brazilian artist, Romulo Kuranyi, will bestow an artistic surprise upon the VIP attendees, extending an exclusive insight into the realm of contemporary art with a personalized message for the private club.Another highlight is the much-anticipated show by the award-winning designer Ebru Berkiden. She presents her first Abaya collection, aiming to demonstrate that Abayas are not just culturally rich garments but also beautiful fashion statements worthy of recognition in the Western fashion sphere. Situated in the heart of Dubai, Ebru's show promises to blend creativity with elegance, offering guests a glimpse into the sophisticated trends and the cultural allure of her designs.Garen Mehrabian, COO of MENA 360, assures, "This event is unprecedented in the Emirate. We're hosting delegations of prominent investors, converging for the exclusive purpose of investing in Dubai. It highlights Dubai's premier status in the global market as the prime choice for discerning investors. We're honored to orchestrate this event and to elevate UAE's profile globally."Prominent models like German actress Luna Schweiger, daughter of Hollywood Star Til Schweiger and Persian superstar Ahllam will take to the catwalk while performing her best songs, bringing Ebru Berkiden's collections to life. After the fashion show, guests will have the opportunity to network and connect with each other.Enhancing the event's appeal, every attendee will be gifted a bespoke gift bag crafted by Moreno Pisano, the star Italian furniture and accessory designer, and scion, filled with select offerings from our partners.The Grand Opening of MENA 360° Private Club promises an unforgettable experience for those looking to be part of this exclusive community. Immerse yourself in the world of luxury and success and discover the exclusive benefits of a membership in the Private Club.

Dubai, UAE: Virgin Atlantic is delighted to fly between London Heathrow and Dubai, as the airline touched down in Dubai last week. The four times a week service operates seasonally from now through to March and will ramp up to a daily service in winter 2024.The airline expects the new route to be hit with leisure customers and aims to capture the increased demand for premium winter sun getaways. The UAE’s year-round warm weather with just a three-hour time difference is set to appeal to couples and families alike.Liezl Gericke, Head of International at Virgin Atlantic, commented: “We’ve long wanted to return to Dubai when the time was right, and we know our customers will be over the moon with the reintroduction of this popular route. Nothing sets our hearts soaring like a new destination or reintroducing an old favourite. We look forward to welcoming our customers back on board, whether travelling for business or leisure or heading back to the United Kingdom to reconnect with friends and family.”Rob Whitehouse, Vice President of Research at Dubai Airports said, "We’re thrilled to welcome Virgin Atlantic to Dubai International (DXB), the world's busiest and one of the most iconic aviation hubs. Dubai Airports’ partnership with Virgin Atlantic goes back many years and this launch marks an exciting chapter in our joint vision of providing travellers with an exemplary guest experience, on the ground and in the air. This new addition strengthens our connectivity and enhances the global appeal of Dubai as a destination and gateway to other cities.” The route commenced on 30th October operating on the airline’s Boeing 787-9 aircraft boasting 31 Upper Class, 35 Premium and 192 Economy Delight, Classic and Light seats. The new service will offer seamless connections and a consistent long-haul onboard experience for those customers connecting from Dubai via London Heathrow to destinations throughout North America across both the Virgin Atlantic and Delta networks, including New York, Seattle, Las Vegas, Los Angeles and San Francisco. As well as flying customers, Virgin Atlantic will offer 20 tonnes of cargo capacity on each flight. This fast cargo service will offer new opportunities for companies looking to export and import goods such as fresh produce and high-tech products between the Middle East and prime markets in the UK and US.  

dnata, a leading global air and travel services provider, is partnering with UK-based Virgin Atlantic to support the airline’s highly anticipated return to Dubai this winter.dnata Representation Services has been selected to provide a comprehensive range of services to the airline as its general sales agent (GSA) in the UAE. The partnership establishes UAE-based infrastructure for local sales, marketing and distribution support, providing a full range of travel services for Virgin customers flying to and from Dubai. dnata’s services will support the airline as it gears up to resume flights between London Heathrow (LHR) and Dubai International (DXB) this month.Flights are now available for customers to book, and will operate from 30 October 2023 through to March 2024 with a four-times weekly seasonal service.Simon Woodford, Vice President Global Air Services at dnata Travel Group, said: “dnata Representation Services previously served as Virgin Atlantic’s GSA in the UAE, and we are delighted to be working with this dynamic airline as it makes its exciting return to Dubai. Our experienced team will work hard to support Virgin Atlantic in achieving its business objectives and growth plans, as the UAE continues to prove a top destination of choice for UK travellers.”Liezl Gericke, Head of International at Virgin Atlantic, commented: “We’ve long wanted to return to Dubai when the time was right, and we know our customers will be over the moon with the reintroduction of this popular route. Nothing sets our hearts soaring like a new destination or reintroducing an old favourite. We look forward to welcoming our customers back on board, whether travelling for business or leisure or heading back to the United Kingdom to reconnect with friends and family.”The new service is set to offer seamless connections and consistent long-haul onboard experiences for customers connecting from Dubai via London Heathrow to destinations throughout North America across both the Virgin Atlantic and Delta networks, including New York, Seattle, Las Vegas, Los Angeles, and San Francisco.The new route will be served by the airline’s Boeing 787-9 aircraft boasting 31 Upper Class, 35 Premium and 192 Economy Delight, Classic and Light seats, with return Economy Class fares starting from AED 2,050 per person.

Superbrands, the independent authority and trendsetter of branding, has honored 33 brands from the UAE at the 19th annual Superbrands tribute event, held recently. Reputed retail brands like Aldo, Arakkal Gold & Diamonds, Captain Oats, Crocs,Dubai Duty Free, Forest Essentials, Tommy Hilfiger and Skechers were awarded at the event. With over 2,000 brands in the UAE competing for the Superbrands title, only 33 scored more than 80 per cent of the total possible marks.The selection process involved polling by the Brand Council and online voting, reaching out to almost 2,000 senior managers and marketing professionals. The criteria evaluated covered market presence, customer perception, innovation and the overall impact created by the brand.Director of Superbrands Middle East, Mike English, said: “It is crucial for brands to stay relevant in an ever-competitive market, where it is often hard to successfully retain brand loyalty. Customers are often easily swayed or overwhelmed by various market options, and are quick to spend on companies that they are not only familiar with but also feel a lasting value and connection with.”The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then, it has expanded its operations to 93 countries including the UAE, Saudi Arabia, Turkey, France and the US.To date, over 43,000 individual brands have been featured worldwide.

Changing Tree, a Bangalore-based creative and tech company, is thrilled to announce the opening of its new office in Dubai. This expansion marks a significant milestone in the company’s growth and underscores its commitment to serving the dynamic Middle Eastern market. The project embodies the spirit of innovation and collaboration that Changing Tree is known for, showcasing its ability to seamlessly blend creativity and technology.One of the exciting initiatives introduced by Changing Tree that coincides with the Dubai office launch is the release of a series of intriguing videos. The initial Changing Tree launch video shows the city of Dubai turning blue. A masked man is seen riding a bike around the streets of Dubai as everything from crosswalks to traffic lights to vehicles on the roads—in fact, the entire cityscape—is awash in blue. The next video announces, ‘Change is Coming’, in the backdrop of the first video, thereby building up suspense for the reveal climax.The final reveal video shows Idrees, Founder-CEO of Changing Tree, introducing their newly set up Dubai office heralding the dawn of a new era and endless possibilities. With this new office, the agency now becomes 200-plus change-makers across Bangalore, Mumbai and Dubai. In this video, Idrees is heard saying, “We’re a creative and tech company… we deliver the transformation that brands need—whether in optimizing performance marketing, providing e-commerce solutions, or revamping branding and marketing strategies of organizations and for new product launches.” At the launch of the Dubai office Idrees said, “We’re thrilled to bring Changing Tree to Dubai and contribute to the vibrant tech and creative ecosystem of this city. Our team is dedicated to pushing the boundaries of what’s possible in the digital world and, with the launch of this video, we aim to inspire and engage our audience with cutting-edge content that reflects our passion for innovation.”Changing Tree has built a reputation for innovation and creativity in the digital space and its presence in Dubai is poised to bring a fresh wave of creative and technological solution to the region. With a diverse portfolio of services that range from digital marketing to cutting-edge software development, Changing Tree is well-prepared to cater to the evolving needs of businesses in Dubai and the wider UAE.The opening of the Dubai office marks a strategic move for Changing Tree as it seeks to establish a strong presence in the Middle East and engage with local businesses, entrepreneurs and creative minds. With a team of talented professionals and a commitment to excellence.

Dubai: Lavazza, the internationally renowned family-owned Italian coffee company, is proud to announce its partnership as the Official Coffee Partner of Dubai Fashion Week.Dubai Fashion Week, a prestigious event on the international fashion calendar, takes its place alongside renowned fashion weeks in New York, London, Milan, and Paris. It serves as a platform to showcase Dubai's creativity and excellence in fashion to a global audience. One of the highlights of this partnership is the unveiling of 'The Lavazza Lounge'. This exclusive lounge will welcome guests to indulge in a wide range of coffee experiences. The menu at The Lavazza Lounge will feature a blend of classic coffees and Coffeetails (coffee cocktails), along with signature exclusive recipes from Lavazza's "coffee design" range. These elaborate coffee creations have been meticulously developed by Lavazza's innovation center in Italy and are exclusively available at Lavazza's flagship stores.Speaking about the partnership, Sara Yousef, MEA Marketing Manager at Lavazza Group, said; "We are truly excited to partner with Dubai Fashion Week, a platform that shares our commitment to excellence and innovation. Lavazza has a long history of celebrating the art of coffee, and we see this collaboration as an opportunity to blend the worlds of fashion and coffee, creating a memorable experience for all attendees. We look forward to welcoming guests to 'The Lavazza Lounge' and offering them a taste of authentic Italian coffee as they enjoy the creative energy of Dubai Fashion Week."Lavazza's presence at Dubai Fashion Week underscores the brand's dedication to offering the most premium coffee globally and builds upon its successful campaigns and collaborations during Milan and London fashion weeks. Lavazza is excited to bring its passion for excellence and innovation to the heart of Dubai. Lavazza’s commitment to promoting art and culture is evident in its annual calendars: since 1993, the iconic Lavazza Calendar has been visually encapsulating the philosophy and identity of the brand through contributions from big names such as Helmut Newton, David LaChapelle, Annie Leibovitz, Elliott Erwitt, and Erwin Olaf.Lavazza, founded in 1895 by Luigi Lavazza, has revolutionized the world of coffee with its innovative blends. From a single store in the historical center of Turin, Lavazza has grown to become one of the largest coffee companies in the world, operating in over 140 countries.Lavazza looks forward to developing its partnership with Dubai Fashion Week, where the worlds of coffee and fashion come together to create a truly memorable experience for all attendees.

Dubai: Coffee & Roses, a unique blend between a café and florist, is set to open its doors next month, debuting as Dubai’s first café and floral concept store. Nestled within the B1 Mall in Al Barsha, Coffee & Roses promises an extraordinary experience where the realms of gourmet coffee, exquisite cuisine, and artful blooms intertwine.The eagerly anticipated venue will be found on the first floor of Al Barsha’s newest retail destination and will provide both indoor and outdoor seating options. Radiating elegance, the interior is outfitted with white marble counters, tables, and flooring adorned by opulent gold columns and accents. The enchanting walls will be adorned with grand floral arches and accompanied by floor-to-ceiling floral backdrops, all meticulously crafted to capture the perfect Instagram moment. At the heart of the café will stand a central florist booth, offering patrons the opportunity to receive fresh flower arrangements expertly crafted by the in-house florist team.Patrons can anticipate an extensive all-day menu with an array of breakfast and lunch options. The menu will encompass dishes curated from around the globe tailored to refined palates, showcasing authentic flavours and generous serving sizes. The menu will present a culinary escapade designed for savvy budgets and includes hand-thrown pizzas, sandwiches, and fresh salads. For those who enjoy the sweeter pleasures in life, patrons will have the chance to delight in freshly baked desserts, pastries, and cakes.Raffi Farajian, the Founder of Coffee & Roses and an industry veteran with over a decade of leadership experience in the hospitality sector, conveyed his excitement regarding this new venture. "We are delighted to bring the region's first and only high-end florist café concept to the perfect location in Al Barsha’s newest B1 Mall and look forward to welcoming you next month”.With the opening approaching, Coffee & Roses is primed to redefine the realms of dining and floral encounters, heralding a new era of elegance and refinement within Dubai's dynamic culinary tapestry.

Dubai-based digital out-of-home (DOOH) advertising company BackLite Media has announced a partnership with Place Exchange, the SSP for programmatic out-of-home (OOH) media, to accelerate the programmatic transformation of DOOH in the UAE and increase opportunities for DOOH to be included in omnichannel marketing strategies.BackLite Media offers premium DOOH media opportunities across a diverse array of settings in Dubai and Abu Dhabi, ranging from bustling highways like Sheikh Zayed Road to upscale malls and destinations. This expansive coverage across the UAE ensures that BackLite Media effectively reaches individuals throughout their daily journeys and at key destinations. The integration with Place Exchange enables advertisers to seamlessly tap into this extensive inventory through their DSPs with a variety of programmatic buying options, including open auction, programmatic guaranteed and private marketplace deals.Sean Gadsby, Head of Programmatic at BackLite Media, expressed enthusiasm about the partnership with Place Exchange, highlighting the potential to unlock new revenue streams and attract interest from global buyers. "Place Exchange is a prominent name in the industry, and we're eagerly anticipating the prospects this partnership brings on a global level. The collaboration with Place Exchange will empower our clients with unparalleled programmatic capabilities and a seamless workflow to incorporate BackLite Media in omnichannel purchases."“There is growing demand by local and global advertisers for DOOH inventory in this market,” said Nick Bennett, SVP of Partnerships at Place Exchange. “Through this integration with BackLite Media, they can now deliver high-impact OOH messaging to audiences throughout the UAE with scale, automation, and flexibility like never before.”The BackLite Media and Place Exchange integration heralds a new chapter in programmatic OOH media evolution in the UAE. This collaboration will enable advertisers to seamlessly leverage BackLite Media's comprehensive DOOH inventory while capitalizing on the benefits of programmatic buying and streamlined workflow integration. As the partnership gains momentum, it stands poised to contribute to the continued evolution of programmatic advertising in the UAE market.

Dubai: Emirates, the national airline of Dubai, is all set to serve world-class tennis action to sports fans in its 12th consecutive year as the official airline of the US Open Tennis Championships.Emirates has been sponsoring various sports events, but it is mainly known for its sponsorship of football. The US Tennis tournament will be running from August 28 to September 10 this year with Emirates bringing another exciting tennis season for its global audiences. Emirates fans and lovers of the game will be seeing a host of activities lined up to thrill tennis enthusiasts of all ages, whether courtside, off the court, or in the air.This year the airline returns with its dynamic presence for showcasing its superior hospitality to tennis enthusiasts in addition to providing a full line-up of engaging activities to keep audiences entertained. Main highlights of this year’s event include tennis clinics with the sport’s legendary players.Emirates’ ongoing partnership with the United States Tennis Association (USTA) and the high-profile annual sporting event goes back to 2012.The airline’s portfolio of tennis sponsorships also includes three of the four Grand Slam tournaments in addition to 60 other tournaments throughout the year in partnership with the ATP, including the Western & Southern Open in Cincinnati, Miami Open and BNP Paribas Open in Indian Wells in the US.

Dubai: Global flight, car hire and hotel price comparison site, Skyscanner has today released new research on car hire travel trends from the GCC region. The study reveals that 79% of UAE travellers are likely to hire a car during their next holiday.* The freedom to travel on your own terms combined with an increasing desire to explore off the beaten path destinations as 98% of UAE travellers are open to travelling to alternative or lesser-known destinations, where public transportation might be limited, has put road trips firmly back in the spotlight for 2023/2024 travel.**With 84% of road trippers citing sustainability as an important factor when hiring a car, the interest in hybrid and electric cars is high. Almost half (41%) of UAE travellers surveyed have hired an electric or hybrid car during a recent holiday, whilst another 50% would consider it.Ayoub El Mamoun, Skyscanner Travel Expert said: “Our latest research shows that despite price being a key consideration for UAE travellers when hiring a car, only a third compare prices from different providers where significant savings can be made. Skyscanner is here to help, searching billions of prices every day from over 1200 providers in one place so that travellers can easily find and compare the best flight, car hire and hotel options to suit their travel needs and budget.“As well as saving on fuel, choosing an electric vehicle (EV) means you’ll also be exempt from low-emission zone charges in some cities, and enjoy free parking, provided they’re plugged in to a charging point. So whether you’re looking to reduce your traveller footprint or just looking for ways to save on your car hire, it’s easy to find cheap EV rentals with Skyscanner. Simply select, and tick Electric & Hybrid options under the ‘Low- Emissions Vehicle’ filter on the Skyscanner car hire search homepage.Skyscanner’s research also revealed the top destinations for road trips with the Middle East (42%), Europe (21%) and Asia (12%) topping the list for preferred road trip holidays amongst UAE travellers. Skyscanner shares three top destinations for road trips:Historical JordanTake a journey through the stunning landscapes of Jordan. Start your road trip in Amman, Jordan’s capital and discover the ancient citadel, an archaeological site dating back to the Neolithic Age. Explore Amman’s historic Roman Theatre and other highlights including Rainbow Street, before leaving the city on the Desert Highway towards Petra. Enjoy time exploring and hiking in Petra before setting off to Wadi Rum for a few days of camping. Next, experience the Dead Sea’s stunning spa resorts for rest and relaxation before heading back to Amman.A week’s rental for a hybrid vehicle in Jordan costs from AED 919 between 1-8 September 2023.La Dolce Vita – the Italian LakesEnjoy La Dolce Vita during a week-long road trip to Milan and Lake Como. Although just a short distance from Milan, Lake Como is designed to be explored at leisure with its twisting lakeside lanes and charming towns set against a backdrop of soaring mountains. Depart Milan and go towards Tremezzina, stopping to admire the beautiful architecture and to enjoy an espresso and a sweet snack or two at a pasticceria enroute. Set off towards Varenna or Lenna, home to the beautiful Villa del Balbianello, where scenes from Casino Royale were filmed, before heading towards Como’s Bellagio for a few days of indulgence.A week’s electric car rental from Milan Airport costs from AED 574 between 1-8 September 2023.Switzerland’s lakeside landscapesEmbark on a captivating road trip from Zurich to Lugano, via Lucerne taking in the majestic beauty of Switzerland’s sweeping landscapes. Starting in Zurich, the journey takes in serene countryside, rolling hills and pristine lakes enroute to Lucerne, which offers a fairytale-like charm, with the Swiss Alps looming in the distance. Spend the evening in stunning Vitznau and rise early for a gentle hike along the lake, or board the historic Vitznau-Rigi railway, a cogwheel train that offers breathtaking views of the mountains below. Rise recharged, ready for a scenic drive from Lucerne to Lugano which traverses the breathtaking Gotthard Pass, where passengers will be treated to awe-inspiring panoramas. Upon arrival in Lugano, stretch your legs and head to the lake and the surrounding parks to enjoy seasonal concerts and festivals.A week’s electric vehicle costs from AED 1,290 from Zurich Airport from 1 – 8 September 2023.Inspired to book? Skyscanner’s Ayoub shares more top hacks finding affordable car hire deals:Look at multiple locations to find the most affordable car hire“Most car hire companies have multiple locations in a destination, and prices can vary wildly between them. You’re more likely to find cheap car hire if you use a broader search – for example, if you choose ‘Muscat from the dropdown instead of ‘Muscat International Airport’. Picking up your car in the city could work out cheaper as you don’t have to worry about airport fees. However, you might find cheaper deals at airports as there are usually more rental companies based there so prices need to be competitive. At the airport, it’s usually cheaper to choose a car rental company based off-site, with a free shuttle to and from the pick-up/drop-off point. When you search for car hire with Skyscanner, look for the ‘pick-up’ filter (when available). This is where you can find options like ‘meet and greet’ or ‘free shuttle’. Just bear in mind that some destinations don’t have this option.”Reserve your car early“Unlike hotels, there are no last-minute deals when it comes to car hire. In fact, waiting until the last minute can often cost more. If you book 24-48 hours before pick-up, it can cost you up to 30% extra.Waiting also gives you less choice. You’ll be stuck with whatever cars they’re left with. So, if all the cheaper cars have already been snapped up, you might have to shell out for an expensive luxury car when all you wanted was a cheap and cheerful three-door Mini. So, for affordable car hire, it pays to book as far in advance as possible to get the best prices and selection”.Ask for an upgradeAsk for an upgrade to a more luxurious vehicle, for no extra cost. A warm smile, friendly demeanour and positive attitude goes a long way to helping secure a higher-grade car.If you’re offered an upgrade for a price, don’t be afraid to negotiate. Look into how much the higher graded vehicle would have cost if you’d booked it directly before you start to negotiate. That way you know if you’re being offered a good deal on car hire, or just being upsold.Some car hire companies reward regular customers and many global rental companies are part of a loyalty network. Check if your preferred airline or banking or credit card provider offers special rates with car hire companies.Discover more ways to save on your next road trip here.??????

Gemeria on the grand opening of its wholesale branch for bulk buyers and salon partners in Dubai. This expansion represents a significant milestone for the company and showcases Gemeria's dedication to delivering premium quality hair extensions globally. Its focus on eco-friendly practices and ethically sourced natural human hair has positioned it as a pioneer in sustainability within the hair extensions industry.With a strong customer base of over 1,00,000 satisfied customers in India, Gemeria now aims to bring its exceptional hair extensions to the international market. The acquisition of a trade license for its Dubai branch demonstrates Gemeria's commitment to expanding globally while maintaining its core values of using 100% natural hair and promoting sustainability. This move solidifies its reputation as a trusted leader in the hair extension industry, catering to a diverse and global customer base.The wholesale branch offers a diverse range of high-quality products, including human hair extensions, clip-in extensions, ponytail extensions, and colored hair extensions for bulk buyers and salon partners. With a strong focus on customer satisfaction and meticulous attention to detail, it is poised to revolutionize the hair extension industry in the Middle East.Gemeria recognizes the importance of offering customers a physical space to explore and experience the beauty and versatility of its products firsthand. The decision to open a branch in Dubai was influenced by the growing demand for luxurious and top-notch hair extensions in the region."We are excited to introduce our premium hair extensions in Dubai, catering to the fashion-forward Middle Eastern market. With our exceptional products and commitment to customer satisfaction, It will be the go-to destination for hair extensions in Dubai and beyond," said Mani Tyagi, Co-Founder of Gemeria.Gemeria's innovative hair extensions and wigs, such as the half-head wig engineered by Gemeria, showcase the company's commitment to providing high-quality products that set them apart from competitors. The company has established a wide network of authorities and associations, particularly from South Indian temples, who provide pure, raw, virgin hair. This hair is then carefully classified based on its characteristics and undergoes an extensive and detailed cleaning and conditioning process before being used by clients. 

Dubai: du, from Emirates Integrated Telecommunications Company (EITC), today announced a campaign in collaboration with Beat the Cyber Bully to educate UAE students about the risks of cyberbullying and the importance of its prevention. The campaign will involve visiting private and public schools across the UAE and conducting engaging workshops tailored to different age groups, ensuring a comprehensive approach to raising awareness.Adel Al Raees, Head of Corporate Communication at du said: "We are honoured to spearhead this vital campaign to combat cyberbullying and raise awareness among students and educate the parents. As a responsible digital telco, we firmly believe it is our duty to ensure that young people have a safe and positive online experience. This initiative aims to empower students to take a stand against cyberbullying, fostering a culture of respect, empathy, and responsibility in the digital world."The workshops will equip students with the essential knowledge and tools to identify, report, and prevent cyberbullying, while simultaneously promoting a secure and inclusive online environment. The campaign addresses the growing concern over the prevalence of cyberbullying and its detrimental impact on young people in today's increasingly digital age.In addition to the school visits, the campaign will also incorporate an SMS campaign and informative content on du’s social media platforms to raise public awareness. It will initiate competitions with prizes to further engage the community, and informative sessions specifically designed for parents to help them effectively understand and address cyberbullying. du has also partnered with UNICEF as part of its unwavering commitment to promoting online safety for children, reinforcing the significance of this initiative.The cyberbullying campaign by du is currently ongoing till the end of the semester, with plans to conduct informative workshops to educate students and parents to spread awareness across various schools in the UAE. The company is devoted to making a positive impact on the lives of young people and cultivating a more secure and inclusive digital space for all.

Dubai: GMG, a global well-being company operating leading brands across sport, everyday goods, health and beauty, properties, and logistics sectors, marked another milestone in its retail expansion strategy by opening Dubai’s first monop convenient store at Jumeirah Town Centre. The monop convenience store caters to Jumeirah residents with a uniquely fresh and daily essential shopping concept, building on GMG’s promise of community food retail expansion. The Jumeirah shop is the 26th store in the Groupe Casino portfolio and the 47th store among all retail food brands under the GMG Everyday Goods division. It is located on the mall’s ground floor, centrally located in the popular Jumeirah neighbourhood. The store will offer a fresh and diverse selection of fresh produce and an extensive range of private label products by MONOPRIX and MAISON delivering the brand promise of “The Art of Food”. Committed to creating an impact towards sustainable and local product sourcing, monop will offer consumers the options of local fresh produce and vertically grown greens.Mohammad A. Baker, Deputy Chairman and CEO of GMG, said, “At GMG, we are constantly evolving to exceed our consumers’ expectations and looking at ways to innovate and support locally sourced products. monop will feature an indoor vertical farm, brought to you through our partnership with Bustanica, as well as, state–of–the–art fresh food and private label range under the monop concept in Dubai. We will continue exploring opportunities to expand to more neighbourhoods in Dubai and beyond and introduce more UAE residents to the GMG way.” GMG acquired Groupe Casino operations in the UAE in 2022, with exclusive rights to expand the group’s operations in the Middle East. The acquisition included 18 Géant hypermarket and supermarket locations across the UAE, as well as Groupe Casino’s other brands, such as Franprix and Monoprix as well as monop, to which GMG also has exclusive rights to expand. The UAE edition of the French concept incorporates the best practices of the brand’s promise of quality food under the umbrella of “The Art of Living,” created and developed by the Monoprix mother brand.GMG’s constantly evolving retail strategy comes amid a rapid expansion of the UAE’s consumer retail market. The segment is anticipated to grow at nearly 6% in the next five years and touch US$37.70 billion by 2027 because of the rising per capita income, a booming tourism sector, a growing number of expatriates, and new commercial projects, including malls.  Measuring 450sqm, the monop store features an extensive range of high-quality products such as coffee, specialized imported cheese cuts from around the world, ready hot and cold meals, including a full range of signature Emirates Flight Catering meals, and an array of options in deli and bakery. The store also has the much-loved MONOPRIX brands and other grocery essentials, in addition to spices, nuts, and a variety of MAISON nonfood products.Marc Laurent, President, Retail - Everyday Goods commented: “monop is truly unique, a true representation of modern life convenience store, making quality food accessible for everyone. In line with our sustainability efforts to make a change, we are partnering with RECAPP by Veolia to facilitate a more sustainable way of living, by allowing consumers to recycle at our branch through in-store recycling stations for plastic, batteries and cans. In the coming months, we will expand our partnership across more of our retail stores, including Geant and aswaaq branches.”To date, GMG has introduced over 120 brands and announced plans to double its global workforce by 2025. Currently, GMG employs over 10,000 people across all its verticals in 12 countries.Furthermore, after the Aswaaq acquisition in February this year, GMG also added 11 community malls and 22 supermarkets to GMG’s rapidly expanding retail network, positioning the group as one of the largest operators of community malls in the UAE.

Dubai: Unilever Arabia has announced the addition of the first-ever Electric Van (EV) to its fleet in the UAE. Making deliveries to its key customers in Dubai as of this March, the incorporation of the 1-tonne battery-powered van signifies a major stride in Unilever’s efforts towards reduced emissions via its logistics operations and achieving net zero value chain emissions by 2039.: Unilever Arabia has announced the addition of the first-ever Electric Van (EV) to its fleet in the UAE. Making deliveries to its key customers in Dubai as of this March, the incorporation of the 1-tonne battery-powered van signifies a major stride in Unilever’s efforts towards reduced emissions via its logistics operations and achieving net zero value chain emissions by 2039.As part of a strategic partnership with leading retailer, Carrefour – which is owned and operated by Majid Al Futtaim in the UAE –the EV van will initially deliver Unilever’s products to Carrefour’s Mall of the Emirates store. This will provide customers in Dubai with a sustainable delivery solution, reducing emissions by up to 15 per cent in comparison with traditional vehicles.The region’s first EV van was launched in the presence of Mr Youssef Lootah, CEO, Corporate Strategy and Performance Sector, Dubai Department of Tourism and Commerce Marketing (Dubai Tourism) along with Ahmed Kadous, Unilever’s Head of Supply Chain MENA & PC Middle-East & Turkey, Khalil Yassine, Head of Unilever Arabia and Luc Charrier Vice President of Merchandise for Carrefour, at Majid Al Futtaim Retail.Commenting on the milestone, Ahmed Kadous, Unilever’s Head of Supply Chain MENA & PC Middle-East & Turkey, said, “Sustainability is integrated into everything that we do at Unilever. As part of our vision to ensure a purpose-led and sustainable business model, the EV van aligns with our bold ambitions towards delivering a profitable, yet responsible, performance and growth. The introduction of electric vehicles to our delivery fleet is a core ambition and is central to Unilever’s sustainability commitment. We look forward to working more closely with the public sector and industry to further expand the infrastructure and seamlessly support the transition to electric mobility. I would like to congratulate the team for their unwavering efforts in driving Unilever’s vision forward and thank our partners for sharing our ambitions towards achieving a net zero business model.”Bertrand Loumaye - Country Manager for Carrefour - at Majid Al Futtaim Retail commented, “We are committed to sourcing and delivering sustainably sourced produce as part of our ‘Dare Today, Change Tomorrow’ strategy. The launch of the first electric delivery van in the UAE from Unilever, a highly valued partner, marks a major milestone in Majid Al Futtaim’s journey to becoming net positive in carbon and water by 2040 – as well as our collaborative efforts to achieve the UAE’s Net Zero 2050 strategy. It is exciting to be at the forefront of such momentous, positive change as we continue to make industry firsts happen.”Prior to joining the existing fleet, the EV van underwent a series of planning and testing to ensure its readiness and compliance. These included driver training, vehicle maintenance, insurance and on-site charging port installation in collaboration with the EV distributor, Emirates Global Electric Motors, a member of Al Fahim group, and leading global logistics provider, DB Schenker.Emirates Global Motor Electric (EGME) is the official dealer in the UAE for Yaxing EV vans, which features a 105 kWh Liquid Cooling Battery with a range of up to 300 km and can carry a payload of 1,400 kg. The Co2 CO2 emission reduction of this van versus a similar van run on diesel is around 250kg CO2e per truck per day. As part of its commitment towards developing a greener supply chain, Unilever has commenced a programme to test alternative fuels. Since late 2022, Unilever has been testing biodiesel in the UAE with two trucks, which reduce CO2 emissions by up to 15% compared to conventional fuels.

Dubai: It has been at the forefront of rapid crypto adoption for the past few years. In 2022 alone, cryptocurrency transactions in the MENA region accounted for $566 billion: a 48% increase from the previous year. At the same time, five out of the top 20 countries in the global crypto adoption index are Muslim-majority nations, with Pakistan, Turkey, Indonesia, and Nigeria leading the group.However, Muslims still hold significant reservations about digital assets, with the main concern being whether or not crypto is halal: e.g., earned lawfully and through ethical means according to the principles of Islam.The Dubai-based Haqq ecosystem is addressing this concern with the launch of Islamic Coin: a 100% halal cryptocurrency.New Fatwa-accredited Asset, Boosting Islamic FinanceIslamic Coin is the native token of the Haqq, the world’s first ecosystem that abides by the principles and traditions of Islam. Focused on driving crypto adoption in the region and boosting Islamic finance across 185 countries, Haqq aims to provide the global Muslim population with user-friendly, Shariah-compliant financial products.The new currency will power seamless transactions and interactions in the ecosystem while supporting innovation and philanthropy: the network will dedicate 10% of each Islamic Coin issuance to philanthropic pursuits across the Muslim world. To date, Islamic Coin has received accreditation and authorization through the Fatwa of several Muslim authorities.The coin has the potential to become a tier-1 asset: as Haqq’s co-founder Mohammed Alkaff Alhashmi recently claimed, if only 3-4% of the online Muslim community holds the coin, it could become a Bitcoin-scale asset. To date, Islamic Coin has secured over $200 million — a record shattering feat given last year’s bear market.With the public release scheduled for 2023, Islamic Coin already has multiple exclusive partnerships with leading Web3 projects and Islamic educational institutions.Increasing Crypto Awareness and AdoptionAs part of its initiative to boost crypto adoption, Haqq Association — the ecosystem’s non-profit — has partnered with the International Islamic University of Malaysia (IIUM) to increase blockchain and crypto awareness while fostering a positive learning environment. Haqq and IIUM will create a blockchain academy in Malaysia, offering free courses about crypto and blockchain technology courses. Students at IIUM can also enroll in these courses for credits toward existing university programs.Haqq and Islamic Coin recently partnered with DDCap Group, and will be working on a Web3 Shariah-compliant alternative to SWIFT as well as other products.Haqq is also forming several commercial partnerships with retail and e-commerce platforms to introduce Sharia-compliant Web3 technologies into traditional Web2 environments. Most recently, it has partnered with Holiday Swap, the world’s largest home exchange platform, to transition the company’s tokenized operations to Web3.To keep track of news on Haqq and Islamic coin, visit the official website.

Realiste was founded with a vision to transform the real estate investment process and bring about positive change in the industry. It recognized the existing inefficiencies and challenges associated with investing in real estate, such as complex procedures, lack of transparency, and limited access to comprehensive data. In this interview with Adgully, AnastasiaDenisova, Chief Executive Officer, Realiste MENA, discusses the inspiration behind starting the company and developing the world's first real estate exchange. She highlights the challenges in the current process of buying off-plan apartments and explains how Realiste addresses these challenges through a user-friendly platform, comprehensive data and analytics, and streamlined transactions. She also delves into how Realiste utilizes data and modern technologies to revolutionize the real estate industry and differentiate itself from competitors. The CEO shares her vision for the future of Realiste, including expansion into new markets and integration of emerging technologies. Excerpts:Can you tell us about the inspiration behind starting Realiste and developing the first real estate exchange in the world?The inspiration behind starting Realiste and developing the first real estate exchange in the world stemmed from a desire to revolutionize the way peopleinvest in real estate . We recognized the inefficiencies and challenges inherent in the traditional process and saw an opportunity to create a more streamlined and accessible platform. By leveraging technology and data, we aimed to provide a solution that would benefit both buyers and developers, making the real estate market more transparent and efficient.What specific challenges do you see in the current process of buying off-plan apartments, and how does Realiste aim to address these challenges?The current process of investing off-plan apartments often involves complex paperwork, lengthy procedures, and market opacity. Buyers face challenges in terms of understanding the market, evaluating investment opportunities, and ensuring transparency throughout the transaction. Realiste addresses these challenges by offering a user-friendly platform that provides comprehensive data and analytics, enabling buyers to make informed decisions. We aim to simplify the entire process, from property selection to documentation, ensuring a seamless and secure experience for our users.How does Realiste utilize data and modern technologies to revolutionize the real estate industry?Realiste utilizes advanced data analytics and modern technologies to revolutionize the real estate industry. We leverage artificial intelligence and machine learning algorithms to analyze vast amounts of data, including market trends, property values, and investment potential. This allows us to provide accurate predictions, personalized recommendations, and real-time market insights to our users. By harnessing the power of data and technology, we aim to transform the way people engage with the real estate market.What sets Realiste apart from other proptech startups in the market? How does it differentiate itself and rise above the competition?Our focus is on creating a comprehensive ecosystem that caters to all stakeholders in the real estate industry. We not only provide a user-friendly platform for buyers but also cooperate with developers, brokers, and agents to offer a holistic solution. Our emphasis on data-driven insights, personalized recommendations, and transparent transactions distinguishes us from competitors. Additionally, our commitment to innovation and continuous improvement allows us to stay ahead of the curve and adapt to evolving market needs.How does Realiste ensure transparency and security for buyers and sellers on its real estate exchange platform?Transparency and security are paramount to Realiste. We ensure transparency by providing detailed information about properties, including floor plans, amenities, pricing, and historical data. Our platform facilitates direct communication between buyers and sellers, fostering trust and openness throughout the transaction. Furthermore, we implement robust security measures to protect user data and financial transactions, adhering to industry standards and regulationsCould you share some success stories or testimonials from customers who have used Realiste's platform to buy off-plan apartments?We have received positive feedback from customers who have used Realiste's platform to buy off-plan apartments. Many have praised the ease of use, extensive property information, and personalized recommendations that helped them find their ideal investment. Customers appreciate the transparency and security offered by our platform, as it has facilitated smooth and hassle-free transactions. Their success stories serve as a testament to the value Realiste brings to the real estate market.What are your future plans for Realiste? Are there any new features or developments in the pipeline?Our future plans for Realiste involve expanding our presence to new markets and collaborating with additional developers and industry partners. We are continuously enhancing our platform with new features and functionalities to provide an even more comprehensive and user-centric experience. Additionally, we are exploring opportunities to integrate emerging technologies such as virtual reality and blockchain into our ecosystem, further revolutionizing the real estate industry.How do you see the real estate industry evolving in the next few years, and how does Realiste plan to stay at the forefront of this transformation?The real estate industry is evolving rapidly, driven by advancements in technology, changing consumer preferences, and market dynamics. To stay at the forefront of this transformation, Realiste remains committed to innovation and adaptability. We will continue to leverage data and modern technologies to provide cutting-edge solutions to our users. By closely monitoring industry trends, collaborating with industry experts, and anticipating market needs, we aim to lead the way in shaping the future of real estate.What advice would you give to aspiring entrepreneurs or professionals looking to make an impact in the real estate and proptech sectors?For aspiring entrepreneurs or professionals looking to make an impact in the real estate and proptech sectors, my advice would be to embrace innovation, stay agile, and always prioritize the needs of your users. Understand the pain points and challenges in the industry and strive to create solutions that add value and improve efficiency. Build a strong network of industry partners, investors, and mentors who can provide guidance and support. Lastly, be persistent, resilient, and willing to adapt to changing circumstances.Can you share some insights into the challenges you faced as a communication specialist and how those experiences have shaped your approach to leading Realiste?My experiences as a communication specialist have taught me the importance of effective collaboration, clear communication, and building strong relationships. These skills have been instrumental in leading Realiste and navigating the challenges that come with entrepreneurship. Understanding the power of effective communication in driving business growth, we prioritize transparency, clarity, and open dialogue within our team and with our stakeholders. These experiences have shaped my leadership approach, emphasizing the value of effective communication in achieving our goals.

Dubai: AD Gaming has expanded its gaming ecosystem by welcoming MY.GAMES to Abu Dhabi, marking the latest multinational gaming business to select the emirate as its regional hub. Headquartered in Amsterdam, MY.GAMES is a leading publisher and developer of mobile, PC, and console games, with over one billion registered users worldwide.Expanding its presence globally, MY.GAMES is using Abu Dhabi’s status as the centre of the MENA region’s gaming industry to better tap into the world’s fastest-growing gaming market. MY.GAMES operates on a ‘Think Global, Act Local’ model, with 90% of its 2,000-people workforce working in key gaming hubs around the world. In establishing its first MENA base in Abu Dhabi, MY.GAMES will become embedded within the local game development and player community, attuning to the latest regional gaming trends.MY.GAMES’ Abu Dhabi-based team will work on the more than 70 games across the company’s portfolio, including genre-defining titles such as War Robots, Rush Royale, and Hustle Castle. As part of the move, MY.GAMES will also look to hire and develop local game developers, creating tens of jobs over the next 5 years. Additionally, the company will seek out opportunities with local partners to launch internship programmes, developing the next generation of game development talent.James Hartt, Director of Strategic Initiatives and Business Development at AD Gaming, said: “MY.GAMES selecting Abu Dhabi as their home in the fast-growing MENA gaming market is yet another demonstration of the thriving gaming ecosystem that AD Gaming has developed. This move supports all aspects of our industry’s continued growth, so we are proud to welcome them to Abu Dhabi and support them in the next step of their journey.”Vladimir Nikolsky, CEO at MY.GAMES, added: “We are excited to partner with AD Gaming to open up a new regional office at Yas Creative Hub. We can’t wait to both learn from Abu Dhabi’s ever-growing, passionate player base, and contribute to the developments that are well underway as the emirate’s gaming ecosystem continues to expand.”Alex Chachava, owner of MY.GAMES, said: “Abu Dhabi's strategic location and thriving gaming ecosystem make it a crucial region for the entire gaming industry, and MY.GAMES recognizes its importance as a gateway to the fast-growing MENA market. We are thrilled to be establishing our regional hub in Abu Dhabi and look forward to collaborating with local partners and talent to drive the industry forward.”In joining AD Gaming, MY.GAMES has reaffirmed AD Gaming’s status as the largest ecosystem of gaming and esports businesses in the region. AD Gaming is currently home to over 50 gaming companies including the likes of international industry giants such as Unity Technologies and Ubisoft, as well as local success stories such as Boss Bunny, AA Meta, and many more.

Dubai: FasterCapital launches its complete and customized pitch deck creation, review, and design services. The three packages have different services that startups can customize to meet their specific needs. Startups and businesses seeking to raise capital always need to create the most compelling and persuasive pitch decks possible. FasterCapital helps startups do just that by creating custom decks tailored specifically to the company and its goals. The team takes the time to learn about the company and its history, current state, and future prospects so that they can create an effective presentation that will capture investor interest. The decks are designed for use in public presentations or pitching internally to decision-makers, so they are clear, concise, and easy to read – no matter how experienced or technically advanced the audience may be.Launching this service will make it easy for startups to create professional-looking decks in order to get funded by investors. Moreover, FasterCapital's expert reviewers help the startup's team learn more about how to present to investors when they have to do the pitching.This service is part of a larger vision and mission that FasterCapital is on which involves helping startups get the capital they need in the best and most efficient ways. Entrepreneurs and companies that are interested in this service can visit the service page.Mr. Hesham Zreik, CEO of FasterCapital, comments, "After our extensive work with startups on their fundraising, we have noticed that one of the main issues startups face is lack of response from investors. The response rate can be highly improved by improving the way the startup is presented and this is what we aspire to do through this service."

Dubai: GMG Everyday Goods’ retail division has launched its first ever Biggest May Fest promising unbeatable deals, exclusive offers, and everyday discounts of 50 % to 70% off and an exciting chance to win double cash back on in-store purchases made from now until 28th May 2023.Customers at select Géant and aswaaq stores including those in Dubai Hills, Mudon, newly opened Nshama and Jumeirah Golf Estates can enjoy up to 70 percent off on everything from fresh groceries to fresh food, meat and seafood, organic, plant-based foods and global foods, and a mix of day-to-day and non-essentials. Spend AED 150 in your local Géant hypermarket or AED 75 in supermarkets and Express stores and you stand a chance to win double cash back. Details on how to participate will be shared at checkout. This cash back promotion is on in select aswaaq stores (spend limit varies depending on size of store) where you can also enjoy offers of up to 70 percent.“Our Biggest May Fest is designed to reflect our promise of great value, variety, and convenience. We want to make grocery shopping rewarding with unmatchable offerings and give families an opportunity to gear up for their summer holidays,” said Marc Laurent, President, Retail - Everyday Goods at GMG.Residents of Oud Metha will be pleased to know that they can also enjoy these amazing deals now that a Géant Express store has opened in their community at Lamcy Residences. From freshly prepared food to go, imported and local fresh produce, to quality meats, cheese and cold cuts, global foods and bakery products, customers can find it all including a unique South Asian shop in shop to cater to the largest demographic who live and work in this area.Home delivery will also be available to neighbourhoods in the vicinity via local delivery platforms straight to your doorstep. And just like any Géant, customers can purchase their Géant gift cards in-store as well as reusable bags, reiterating the brand’s strong commitment to environmental sustainability and promoting a positive and cohesive community lifestyle.

Dubai: As part of its expansion plans, Auburn Digital Solutions has now set base in Dubai. With its office located in Dubai, they will serve clients from all around the MENA region. They have a full-service agency with staff and resources that are expanding in tandem with their expanding clientele. Following their expansion in Canada, this is a step forward in Auburn's success overseas. Since its founding in 2013, Auburn Digital Solutions has provided top-notch services and solutions for digital marketing to companies across sectors in India and established business in Canada in the first leg of expansion. From Dubai, the firm aims to provide services for the whole of Middle East and the Gulf. They provide several services including digital strategy, media buying and planning, brand planning, website development, app development, SEO etc.“We are one of the few homegrown digital marketing companies with an expanding international clientele. We are actively seeking to increase our worldwide footprint through India, Canada, and the Middle East. We want to provide our clients worldwide with the greatest 360-degree marketing services.” Says Harsh S. Kedia, CEO, Auburn Digital Solutions.“By providing clients with top-notch digital solutions, we hope to establish ourselves as a preferred partner in the global marketing industry. We strive to help brands fully realise their potential through our services. Added Ashish Tripathi, MD, Auburn Digital Solutions."

Dubai: iion, the global leader in gaming advertising, and MMP World Wide (MMPWW), a prominent ad-tech provider in the region, have joined forces to revolutionize gaming experiences in the vibrant Middle East and North Africa (MENA) market.In an era where gaming is on the rise, this groundbreaking collaboration aims to unlock the full potential of immersive gaming formats for brands, driving substantial growth in an industry that is projected to reach an astounding market volume of US$449.60 million by 2027, according to Statista.Coinciding with a remarkable surge in gaming and metaverse investments, the Middle East is quickly establishing itself as a hotspot for cutting-edge innovations. The MENA region is set to host an estimated 87.9 million gamers by the end of 2023, propelled by mobile gaming, increased investments from both public and private sectors, and the explosive growth of esports.Thanks to the revolutionary immersiion platform offered by iion, clients of MMPWW now have unparalleled access to the ever-expanding gaming audience across all devices and environments. Yasin Dabhelia, Head of Demand, US & UK, says, “The Middle East is emerging as a top market for gaming and the metaverse, with significant investment being directed towards this sector. This presents an unprecedented opportunity for brands in the region to integrate into gaming environments and leverage measurement and targeting tools to determine their return on investment. I can’t wait to showcase this alongside MMPWW.”Sanjaya Molligoda, iion co-founder, said: “We are incredibly excited to join forces with MMPWW, and to enable brands in the MENA region to tap into the massive potential of game advertising. As gaming experiences rapid growth—thanks to significant investments by Middle Eastern governments and the private sector—advertisers can connect with a diverse, engaged audience. Our goal is to establish gaming as an indispensable, always-on media plan component.”Molligoda highlights the extraordinary opportunities this partnership offers advertisers, allowing them to connect with gaming audiences across multiple platforms. "Our unique self-serve ad platform provides extensive access to inventory, including in-game, around-the-game, and away-from-the-game environments on PC, console, app, web, esports, and game influencers."Ultimately, Molligoda believes that this partnership will reshape the advertising landscape in the rapidly growing Middle Eastern gaming market.Walid Ramadan, GM of MMP Experiences, said: “We are delighted to be iion’s new and exclusive partner for the MENA region. Their innovative programmatic offering puts the user at the heart of the experience, while still allowing for in-depth targeting to reach these diverse audiences and create tailored messaging that best aligns with their interests. We look forward to collaborating with the team to bring these immersive solutions to our clients.”This groundbreaking partnership empowers brands to craft captivating and immersive campaigns that resonate with gamers across all devices. With the average UAE gamer spending an impressive USD 115 per year, as reported by Mordor Intelligence, this alliance is primed to capitalize on the rapidly expanding market.Excitingly, iion and MMPWW are gearing up for an agency roadshow where they will unveil their state-of-the-art gaming solutions to brands and advertisers across the region. Stay tuned for further details about this highly anticipated event, promising remarkable opportunities and invaluable insights for industry professionals.Romit Gharat, Ad Tech Director at MMPWW, said: “Our partnership with iion will unlock new channels for brands to reach a large number of engaged audiences in a unique and fascinating environment. With the potential to revolutionize the way advertisers can reach and engage with gamers, we are thrilled to offer this innovative and effective approach to driving brand awareness, engagement, and sales in the region.”

Dubai: Global online commerce THE LIST has appointed the Middle East's first authentication platform, Stitchain, to solidify authenticity and ownership within the luxury fashion sector. Headquartered in New York, and with a presence in Dubai and Lisbon, THE LIST identified the Dubai-based ID authentication platform due to its proprietary protocols to connect physical products and assets to the digital world. This represents a significant milestone for Stitchain as the company aims to further showcase the region's advanced technologies globally for use across all verticals. The partnership further demonstrates the continued emergence of blockchain technology in "traditional" sectors. Businesses, consumers, and governments can easily access and verify product and asset data profiles. As the first social commerce platform for luxury fashion, THE LIST enables immediate access for consumers to a network of leading global brands and retailers, where they can discover and shop personalized content and access "hard-to-find" items. The partnership supports THE LIST's mission to ensure the authenticity of every product listed on the platform. By embedding NFC (Near Field Communication) tags linked to Stitchain's blockchain-based authentication system, customers can also use the platform to verify the provenance and ownership of their purchases, fostering trust and confidence in the platform's offerings.Each asset registered on the platform is allocated a unique, encrypted digital ID stored on the blockchain. This digital ID is then linked to a physical NFC tag that can be embedded or attached to the asset. As a result, users can easily authenticate and verify ownership by tapping the NFC tag on their smartphone via mobile application.Samir Al Andari Founder of Stitchain, said, "By partnering with THE LIST we are able to showcase our cutting-edge solution for asset authentication and management that well-align with THE LIST's commitment to quality, authenticity, security and transparency. Not only does this showcase the technology pioneered from the MENA region, but it also aims to set a new standard in the luxury goods industry."Andreas Skorski Founder of THE LIST, said, "At THE LIST, we are committed to giving our customers the highest level of authenticity and transparency. We are thrilled to work with Stitchain and take advantage of their ground-breaking authentication platform to boost our customers' trust in the legitimacy and ownership of the high-end goods we offer on our platform”

Dubai: The Knowledge Fund Establishment in Dubai has launched its Strategic Plan 2023-2025 focused on further enhancing the emirate’s status as a leading hub for knowledge investments in the region. The Plan is aligned with Dubai’s future growth aspirations and its efforts to drive sustainable economic development, harness talent and foster innovation.The 2023-25 Strategic Plan’s objectives are guided by its vision statement ‘Leading Investment in Knowledge’ and its mission statement ‘Develop and Maintain a Sustainable Investment Portfolio to Support the Growth of the Knowledge Sector in Dubai’.The Plan revolves around three main themes- investment portfolio sustainability, educational asset allocation and educational initiatives management. Under the first theme of investmentportfolio sustainability, the Knowledge Fund Establishment aims to develop an investment portfolio that helps enhance the sustainability and diversification of investment sources. The investment portfolio will support educational initiatives in the emirate and help develop its educational system.Under the second theme, educational asset allocation, the Establishment seeks to enhance investment opportunities in the education and knowledge sector and further attract investors from around the world. The Establishment seeks to create a compelling value proposition for investments in the emirate’s educational assets, including lands and facilities designated by the government to meet the education sector’s needs and achieve the emirate’s strategic objectives.Under the third theme of the new strategy, educational initiatives management, the Knowledge Fund Establishment seeks to establish a competitive educational environment that encourages creativity and innovation and enables various segments of the community – including students, parents, and teaching staff – to benefit from the unmatched opportunities offered through the educational initiatives and projects that the Establishment is a part of, including Dubai Schools and the Mohammed Bin Rashid Distinguished Students Program. The Establishment will play a pivotal role in strengthening the emirate’s attractiveness for education service providers by making it easier for them to take advantage of the government’s initiatives.His Excellency Ahmed Abdul Karim Julfar, Chairman of the Knowledge Fund Establishment, said: “The Knowledge Fund Establishment’s new strategy is in line with the vision and aspirations of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, to further enhance the emirate’s educational sector and boost its competitiveness. To achieve this, we strive to enhance knowledge and educational investment opportunities, develop a sustainable investment portfolio, and harness its revenues to support the growth of the education sector in the emirate.”Abdulla Mohammed Al Awar, CEO of the Knowledge Fund Establishment, said: “Since its establishment in 2007, the Knowledge Fund Establishment has worked to fulfil the goals of theleadership to create a robust educational environment that supports the growth of the knowledge economy. With the launch of our new Strategic Plan, we will collaborate with our partners in the government and private sectors to enhance the positive impact of educational initiatives and projects designed to raise the capabilities of all segments of Dubai’s community.”“Based on our participatory approach, we are keen to involve all stakeholders in the process of developing the new strategy and designing initiatives and projects,” Al Awar added. “We firmly believe in the importance of engaging these parties, who are a central part of the new Strategic Plan. We look forward to working with all of our partners to implement its objectives.”

Dubai: UM MENAT gathered their clients to present a global-first research study to put their brands ahead of the competition when it comes to ads on TikTok. Over 60 clients from over ten brands gathered at the TikTok Lounge to learn about the brand principles for the best performance in media and creative on the platform. The thought-provoking agenda consisted of two keynote talks by UM UAE’s Managing Director, Maria Poulton and TikTok’s Agency Partner, Nawal Rustom, followed by a grand reveal of the research with its insightful results led by Antoine Badaro, Marketing Science Partner at TikTok. The event concluded with a panel discussion that consisted of all speakers and UM’s client Dewan Afzal, Digital and Media Manager at L’Oréal and Mullen Lowe’s, Head of Social, Karim Magby.“The advanced modeling used to aggregate many data points into a single study is remarkable. This has created a playbook for media and creative best practices to predict the highest brand impact of future campaigns. Leveraging the scale of our partnership not only improves our client investments, but also enhances the global measurement agenda.” said James Dutton, Regional Director Digital & Head of Product at UM MENAT. “Like the trends on our platform, things change, and they change and evolve quickly. That is why it is crucial for our partners and their clients to measure and get close to the results to ensure campaign efficiency. We are proud to work with UM, who are innate innovators and who are keen to get behind research and best practices that cement them as the “future-proof’ media agency,” stated Nawal Rustom, Agency Partner at TikTok MENA. Maria Poulton, MD at UM UAE, added, “You can’t assume to know everything. We are in a world that is constantly evolving at speed, and so we need to shift and be agile to trial and test to get a true understanding of the performance of campaigns on TikTok, and that’s only possible by doing research studies like The Brand Lift study. We look forward to deep diving further into the results and building more impact for our clients.” 

Dubai: Homegrown communications agency Matrix Public Relations was among the top winners honored at this year’s Public Relations and Communications Association MENA (PRCA MENA) awards with six prestigious awards across key highly competitive categories.Recognized as the world’s largest professional PR body, PRCA through its annual awards ceremony, brings together in-house and agency teams from across the region to showcase some of their best communications campaigns and a chance to demonstrate their impact to society.Succeeding with Award-Winning CampaignsFounded 23 years ago by PR veteran Jack Pearce, the Dubai-based public relations agency Matrix PR kicked off its awards haul by being named the winner for the Best Integrated Campaign: Small/Medium Companies. In this category, Matrix was feted for its contribution and sterling performance in the campaign planning and execution for cyber protection firm, Acronis. The Dubai-based agency was also announced the overall winner of the Best PR Campaign - Digital category following its successful and impactful campaign for insurance experts Zurich dubbed ‘Have You Done Your Homework”.The team of highly-talented PR practitioners were also feted for successfully pulling off a campaign for a new market entrant in one of the most competitive industries in the region. In the Results on a Budget category, Matrix PR emerged the winner of one of the most sought-after awards for executing Dubai’s first-ever Celebrity Football Cup in 2022 for the new kids on the event management block - AG Events. Matrix PR was also highly commended in the Small Consultancy of the Year category. Celebrating ExcellenceSpeaking at the sidelines of the glamorous event, which was held at Hilton Palm Jumeirah, Dubai, Matrix PR Chief Executive Officer, Hilmarie Hutchison commended the team for their exemplary performance and dedication.“We are extremely proud to have won in various competitive categories - an achievement that signifies our commitment to delivering tangible results for our clients. The team has gone above and beyond to ensure that our PR campaigns are not just focused on getting covered by the media but also have a long-lasting impact to the target audience. These auspicious awards will serve as a motivation and inspiration to the team and be a constant reminder of the excellent work they continue to do,”Despite its humble beginnings, the boutique PR agency managed to accumulate an impressive 13 elite awards - including an international award - in the past year alone. In line with the evolving industry needs, the agency has also re-aligned its objectives towards delivering business and data-driven communications strategies that address its clients’ pain-points.The recognition by its industry peers under the PRCA Awards forum presents an opportunity for the agency to moot growth-oriented synergies across all industries. This, according to the agency, will enable the team to craft PR campaigns that will help brands change mindsets and solve real issues.

Dubai: Salesforce has announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organizations with the technology and experience they need to scale Einstein GPT – Salesforce’s generative AI for CRM — helping to increase employee productivity and transform customer experiences.Significance: When deployed effectively, generative AI has the power to transform how companies do business and free employees’ time to focus on more complex and creative work. In fact, most senior IT leaders (84%) say generative AI will help their organization better serve customers. And with 67% of these leaders prioritizing generative AI for their business within the next 18 months, there is an urgent need to ensure the new technology is deployed effectively.Driving the news: The powerful combination of Salesforce and Accenture’s AI industry knowledge and connected customer experience aims to provide companies across every industry with strategies and technologies that harness generative AI effectively. By connecting to Accenture’s Generative AI and Large Language Model (LLM) Center of Excellence, the new acceleration hub will facilitate:Custom AI Strategies and Accelerators for Growth: Senior leaders from Salesforce and Accenture plan to work with customers to develop customized AI strategies using new accelerators for Einstein GPT, user interfaces, and process automation, which can help increase productivity and profit for their businesses.Innovative Use Cases for Sales and Service: These use cases will showcase generative AI’s benefits and potential return on investment, with an initial focus on sales and service. Examples of these use cases include:Sales: Generative AI can increase seller productivity with automated tasks to help drive ongoing engagement with customers and prospects.Service: Generative AI can also help improve customer experience and agent productivity for every customer service interaction with trusted CRM data, and automate knowledge management to help companies respond to the needs of their customers more effectively.Industry-Specific AI Models: Salesforce and Accenture intend to build industry-specific AI models for customers in the financial services, health, manufacturing, and public sector industries.Generative AI & Data Cloud: Using Data Cloud to connect and harmonize information, Salesforce and Accenture will explore how generative AI can learn from customer data to create more personalized experiences for customers faster.Upskilling for AI Success: Salesforce and Accenture plan to develop learning resources that help teams develop and enhance their generative AI skills, fostering the next generation of talent within the Salesforce ecosystem. Specific areas of focus include programming for Einstein GPT, AI literacy, data science and analytics, and ethics and responsible AI.The hub will also tap existing learning content on Trailhead, such as how to use AI to meet business needs, how to create ethical AI, and how Einstein GPT is transforming the future of work.Generative AI for CRM: Einstein GPT has the power to transform customer experiences with generative AI. It enables companies to create personalized, AI-generated content across sales, service, marketing, IT, and more. For example, Einstein GPT can generate:Personalized emails for salespeople to send to customersSpecific responses for customer service professionals to respond to customer questions more efficientlyTargeted content for marketers to increase campaign response ratesCode for developersSoundbites:“Generative AI has enormous potential to transform the way companies interact with customers and drive business growth. Accenture and Salesforce together have years of experience in AI and play a critical role in ensuring customers get the most value from this technology. We want to come together to bring the visionary and technical expertise needed to unlock new possibilities for AI- and data-powered CRM, driving a profound transformation in customer interactions.” – Bill Patterson, EVP and General Manager, C360 Applications, Salesforce“Generative AI has the potential to transform work and reinvent business, with large language models impacting up to 40% of all working hours across industries, changing the way companies interact with their customers and ushering in a new era of generative AI for everyone. Companies need the infrastructure and knowledge to deploy this new technology to help address their unique business needs. By combining Accenture’s industry experience with Salesforce’s technology, we plan to be well positioned to help customers solve problems with generative AI faster and more effectively.” – Emma McGuigan, Senior Managing Director and Enterprise & Industry Technology lead, Accenture

Dubai: Dubai-based retailer ‘Union Coop’ signed a memorandum of understanding with ‘Emirates Nature-WWF' in cooperation with World Wildlife Fund (WWF). The signing comes as a part of the cooperative’s social responsibility goals to support Government, Private and social welfare institutions and community welfare projects.  The MoU was signed at Union Coop headquarters – Al Warqa City Mall, Dubai, by Eng. Abdulla Mohammad Rafie Al Dallal, Managing Director, Union Coop and Ms. Laila Mostafa Abdullatif, Director General of Emirates Nature-WWF. The agreement was signed in the presence of Dr. Suhail Al Bastaki, Happiness & Marketing Director, Union Coop, Ms. Huda Salem Saif, Senior Communication Section Manager at Union Coop and staff from both sides.This agreement falls within the framework of Union Coop's programs to strengthen cooperation with associations that serve the essential community groups, participate in initiatives directed at them, and expand their role in community development.Union Coop’s MD - Eng. Al Dallal for his part highlighted that this agreement’s primary goal is to establish a concept of corporate social responsibility, a vital part of Union Coop’s community orientation. This will in turn strengthen the bonds of cooperation with the primary sectors and relevant agencies by launching initiatives that are directed towards the members of the society, thereby expanding the cooperative’s role in the community’s development. Moreover, the cooperative placed within its annual strategies to support government and private community establishments for the general well-being of society.As per this agreement, Union Coop will support the directions of Emirates Nature-WWF and offer moral support, thereby solidifying its distinguished position in society.In her turn, Ms. Laila Mostafa Abdullatif, Director General of Emirates Nature-WWF, praised the societal role played by the Union Coop in various fields, primarily for the adoption of community initiatives to support social institutions. She further expressed her appreciation for the Cooperative’s moral support to the institution and its help in promoting its services through several channels as agreed by the two parties, explaining that the cooperative’s support for the association will have many positive effects in introducing and promoting the association’s initiatives.Post-signing, Union Coop organized a guided tour for the Emirates Nature-WWF delegation of the Union Coop hypermarket branch at Al Warqa City Mall. They were informed about the most important services that Union Coop provides to consumers, which follow the best practices applied in the field of food retailing, delivery, customer happiness services, expansion strategies and digital solutions for retail, in addition to updating them of information about the culture of retail trade in the Union Coop. Furthermore, the delegation was educated about hydroponics and the ways the Union Farm located in the Al Warqa City Mall ‘Union Coop’ branch is maintained. The experts from Union Coop answered all queries from the delegation and offered them information about the culture of retail trade in the Union Coop, and the mechanism for allocating sites and sections dedicated to international products and promoting them in their periodical advertising magazines.  

Dubai: The Game Company, the revolutionary AI-driven cloud-based gaming platform, has announced the appointment of Nikita Sachdev as its newest board member. Sachdev brings with her a wealth of experience and expertise in the crypto and blockchain space, as well as a track record of success in entrepreneurship and investing.Nikita Sachdev is an Indian-American serial entrepreneur and investor who discovered her passion for the crypto and blockchain space in 2017. Her work for crypto giant Huobi ignited her interest and led her to launch Luna PR in her living room, which has now metamorphosed into an award-winning public relations and marketing agency headquartered in Dubai, with offices in Miami, Singapore, and London."We are thrilled to have Nikita Sachdev join our board of directors," said Osman Masud, CEO of The Game Company. "Her expertise and experience in the crypto and blockchain space will be invaluable as we work to create a revolutionary gaming platform that leverages Web3 technology. We look forward to working with her to bring our vision to life and provide an unmatched gaming experience to gamers worldwide."Luna PR's parent company, Luna Media Corporation, also houses a web3 venture capital, a foundation that aims to educate less-privileged girls in India, and Cointelegraph MENA. Sachdev's proven track record in crypto and blockchain has earned her a reputation as a thought leader in the industry. In 2021, the company won the "Best PR Agency in Fintech" award, and in 2022, Luna PR was recognized as the "Best Web3 Consultancy."Nikita’s appointment as a board member at The Game Company is a testament to her career in the industry. Her expertise in the crypto and blockchain space will be incredibly useful as The Game Company looks to leverage Web3 technology to create a vast interconnected multi-role ecosystem that allows gamers to participate, play, and earn. The Game Company aims to provide the most advanced, flexible, and inclusive cloud gaming platform, breaking down the barriers of connectivity, latency, and market economics, and creating a truly immersive gaming experience.With her extensive experience in the crypto and blockchain industry, as well as her track record of success in the PR and marketing space, Nikita Sachdev will be an invaluable addition to The Game Company's board. As the company prepares to launch its AI-driven cloud-based gaming platform, Nikita's expertise in crafting and executing effective PR and marketing strategies will play a crucial role in creating brand awareness, generating buzz, and driving user adoption. Her knowledge of the industry and her ability to connect with key influencers and media outlets will be an asset in positioning The Game Company as a leader in the Web3 gaming space.Nikita is poised to become a valuable asset to the board and play an instrumental role in shaping the company's trajectory toward a promising future. She believes that the company's patented technology, which optimizes rendering speed, creates an inclusive and competitive gaming environment that provides equal opportunities for everyone. “I am honored to be part of a team committed to providing an immersive and enjoyable gaming experience,” she said.

Dubai: based Films by Nomad, a leading and multi-award-winning documentary film production company, has been named in the prestigious Realscreen Global 200 list for 2023; the only GCC-based company to make the list.Compiled by Realscreen, a leading global trade publication for the non-fiction film industry, the hotly anticipated annual list outlines the world’s top 200 production companies working in non-fiction and unscripted screen content. It is compiled with input from broadcast and streaming executives, agents, distributors, production peers and other stakeholders in the industry. Companies included on the list represent the world’s finest documentary film production companies.Founded in 2010 by Phil Griffiths and Zoe Griffiths, Films by Nomad has been trusted to share some of the Middle East’s most compelling and unique stories, including Discovery Network’s COVID-19: Dubai, which detailed the UAE’s handling of the pandemic and the impact of Covid-19 on its residents. To date, Films by Nomad has produced over 14 documentaries and documentary shorts, with eight more currently in development.According to Tim Swain, Group CEO of Block N, the parent company of Films by Nomad, the inclusion on the list highlights not only the professionalism and focus of Films by Nomad’s diverse, world-class team, but also highlights the sophistication of the region’s filmmaking industry as well as the captivating people and rich stories that exist here: “Films by Nomad is deeply focused on storytelling and work that aims to create impact, shape opinions and change hearts and minds. We are honored to play a role in amplifying important stories to a global stage so our inclusion on the Realscreen Global 200 list feels particularly special.”“As one of the Middle East’s longest standing production companies, we have seen a tremendous amount of growth in the region’s documentary filmmaking ecosystem and we are proud to play an instrumental role in that development,” he added.Along with Film by Nomad’s work with Discovery Networks, the production house’s uncompromising focus on quality and their in-house roster of talent has meant that the company regularly works with some of the world’s highest profile broadcasters including National Geographic, Warner Bros, Discovery, ESPN and OSN, and brands such as Disney, Emirates Airline, Image Nation and Porsche.Within 2023, Films by Nomad’s parent company Block N also plans to add two new companies to its portfolio – alongside Films by Nomad and Production by Nomad - with details to be released soon.

Dubai: Cybercriminals around the world are using generative artificial intelligence (AI) to execute malicious attacks that can take down companies and governments. SentinelOne, a global leader in autonomous security and pioneer in deep learning models and neural networks, plans to use the same technologies to defeat them. The company unveiled a revolutionary threat-hunting platform that integrates multiple layers of AI technology to deliver unparalleled security capabilities and real-time, autonomous response to attacks across the entire enterprise. The news was announced during RSA Conference 2023, the premier cybersecurity event being held at the Moscone Center in San Francisco.“Today marks a paradigm shift in cybersecurity,” said Tomer Weingarten, CEO, SentinelOne. “AI is among the most disruptive technologies of our time, and with our new capabilities, we can unleash its power to help companies control all aspects of enterprise security - from visibility to response - with unmatched speed and efficiency.”A first-of-its-kind offering, the SentinelOne threat-hunting platform seamlessly fuses real-time, embedded neural networks and a large language model (LLM)-based natural language interface, supercharging users with AI to monitor and operate all security data and boost their productivity and scale their operations. Through the platform, security teams can ask complex threat and adversary-hunting questions and run operational commands to manage their entire enterprise environment using natural language, and within seconds receive deep insights and full, transparent, correlated results to prompt actions across the cybersecurity ecosystem.An Intelligent, Action-Oriented ApproachBuilt on the industry’s most performant security data lake, the SentinelOne threat-hunting platform aggregates and correlates information from device and log telemetry across endpoint, cloud, network and user data, and not only delivers insights, but recommends response actions that can be immediately executed - from mitigation and investigation to endpoint, cloud and user management.“Our cybersecurity AI platform represents a major leap forward in cybersecurity,” said Ric Smith, Chief Product and Technology Officer, SentinelOne. “By allowing users to automate response and take action without the need for coding skills and process and analyze petabytes of data in near-real time, it promises to radically simplify security operations and empower defenders in unprecedented and unforeseen ways.”The Future of CybersecurityThe SentinelOne platform will also allow users to lay a solid foundation for the future and secure tomorrow, today.“Bad actors are increasingly employing AI-based, automated tools to infiltrate all facets of networks with unprecedented speed,” Weingarten said. “With our unmatched experience and capabilities, organizations can quickly scale their cybersecurity operations to stay ahead of these evolving threats and create a strong structural foundation for cybersecurity defenses for years to come.”A Force for GoodAnd they can do it in a responsible, ethical way. “At SentinelOne, our mission is to be a force for good, and our unwavering commitment to ensuring that our cutting-edge technologies are used safely, ethically and responsibly is evident in every aspect of our platform,” Weingarten said. “There is a huge shortage of cybersecurity talent, and in advancing the capabilities of skilled security practitioners, our new capabilities will allow organizations to quickly scale to secure the cloud and avoid the storm of automated and fast-flux attacks that adversaries using generative AI can create. In addition, we allow customers to retain complete control of their data, reinforcing our dedication to keeping sensitive information in the hands of its rightful owners.”The new capabilities will be delivered as part of SentinelOne’s threat-hunting experience and are available in limited preview today. 

Dubai: Spread Communications, a communications agency based in the UAE, has launched its new "Virtual CTO Service". This service provides aspiring entrepreneurs with unparalleled technological and innovative solutions that are specifically tailored to their business needs, all while upholding global standards and providing convenience and ease through virtual team meetings. This is an extension of Spread's existing portfolio of services that supports the region’s startup scene.Over the years, Spread Communications has built a solid reputation for effectively assisting SMEs by offering timely and effective communications solutions, making it a natural next step to become a one-stop shop for supporting startups, with the introduction of the “Virtual CTO Service”. The new offering will further support startups by eliminating the hassle of hiring a full tech team and instead assists with the creation and maintenance of a business app by offering transparency, affordability, premium quality services, continued maintenance, and delay protection. Spread Communications has partnered with Antonio Roman Fernandez, a seasoned tech professional with over 20 years of experience in managing and leading numerous global startups and tech firms, to bring this to life. Antonio's area of expertise includes cloud computing and mobile services. He is enthusiastic about designing innovative and personalized solutions that enrich people's lives and well-being through exceptional online services and applications.Commenting on the partnership, Momina Chaudhry, Associate Director of Spread Communications, said, “We are thrilled to extend our services and happy to have joined forces with Antonio to offer our clients an innovative service with personalized solutions. Although we are based in the UAE, we believe this virtual service will benefit companies in this region and allow us to operate across MENA, aiding several tech companies and growing startups. We hope to have a successful collaboration whereby we can support organizations on their business journey and future growth.”