Emirates signs agreements with Safran worth US$1.2 billion combined

Emirates, the world’s largest international airline, has announced a series of contracts awarded to Safran, worth over US$1.2 billion combined. This includes a US $1 billion deal* for the latest generation Safran Seats for Emirates’ new fleet of Airbus A350, Boeing 777X-9 and existing Boeing 777-300 aircraft.The agreement includes Business, Premium Economy and Economy class seats for the Emirates Airbus A350, and Business, Premium Economy and Economy Class seats for the Boeing 777X-9. The new seats will offer a host of enhancements that set a new standard for comfort, privacy and convenience, including generous space and a bolder roster of luxurious features, stylish interior finishes and next level-technology in every cabin class.The deal also represents a significant export order for a French company, and is part of Emirates’ ongoing investment into France and Europe.Sir Tim Clark, President Emirates Airline said: “Safran is a key partner for Emirates and we’re working closely to reimagine and elevate our future cabins with smart design and the latest technologies. These have been decisive factors in our selection of seat types which will be customized for Emirates. Today’s announcement is significant not only because it cements the partnership between Emirates and Safran, but also because it supports aviation manufacturing and the wider value chain in France and across Europe.”“Safran is very proud of our longstanding strategic alliance with Emirates,” said Safran CEO Olivier Andriès. “The continuation of our 30-year partnership underscores Safran’s commitment to innovative solutions for aircraft interiors, critical aircraft equipment and services to ensure the best possible passenger experience. Today’s agreements set the stage for Safran’s continued growth along with our customer, a leader in the global market. More than ever, we are looking ahead to the future.”In addition to seats, Safran Cabin will be providing Emirates’ A350 fleet with Galley shipsets in line with the airline’s high standards when it comes to quality and design. The Galleys, both for Emirates’ A350 and B777-9 fleet will be equipped with GEMini and the new high-end type NUVO galley inserts with advanced features, efficiency, and technology.Safran Landing Systems will be supplying high performance wheels and carbon brakes for the Emirates A350 fleet. These brakes offer significant weight savings and feature a unique design that provides better cooling for shorter turnaround times (TAT) and increased fleet availability.Safran Passenger Innovations will be providing its RAVE AeroConnect Ka solution to Emirates, allowing connectivity across multiple providers and frequencies. This end-to-end solution will disrupt the inflight connectivity status quo by offering Emirates unrivaled flexibility in entertainment and provider choice. 50 Airbus A350, 60 Airbus A380 and 50 Boeing 777X-9 will be equipped with Safran’s agnostic satcom connectivity solution.Retrofit supportIn addition to providing equipment for Emirates’ new fleet, Safran is also working closely with the airline on its current retrofit programme, which includes providing new seats for the Boeing 777 and Airbus A380.Maintenance, Repair and Overhaul agreementsSafran Landing Systems will perform exclusive services to Emirates for Nose Landing Gear overhaul for the A380 fleet. Safran Landing Systems’ broad network, which includes facilities in Singapore and France, will provide Emirates with the expertise, capabilities and tailored support services covering the A380’s landing systems lifecycle.Furthermore, Emirates has signed a 10-year service agreement with Safran Aerosystems covering repair and maintenance for Boeing 777 safety and cabin systems components. Safran Aerosystems’ Middle East facility is located near Al-Maktoum Airport in Dubai, and will deliver maintenance services that will further enhance Emirates' operational efficiency.

Emirates Dubai 7s and Dulsco Group announce stellar cricket ambassadors partners

 The Emirates Dubai 7s, and Cricket Presenting Partner Dulsco Group are set to deliver an unforgettable experience this December, with a star-studded roster of cricketing legends and high-profile players who will serve as official ambassadors for the Middle East’s biggest sporting and entertainment event.The esteemed ambassadors include renowned cricketing figures Georgia Elwiss, who is hosting a series of Masterclasses with the Youth in October, Darren Gough, Alex Hartley, Keaton Jennings and Saqib Mahmood. Throughout the Emirates Dubai 7s, they will engage with fans and enthusiasts, participating in exciting, interactive activities such as meet and greet sessions, signing events, exclusive masterclasses with players, insightful Q&A sessions and much more. Mathew Tait, Festival Director of Emirates Dubai 7s said: “Cricket at the Dubai 7s is growing in popularity year-on-year with spectators and players alike, with 32 teams set to compete in our fast-paced 7s version of the game this year. We are excited to be welcoming cricket legends to the festival and have no doubt their skills and experience will raise the profile of the tournament, and the game even further.”David Stockton, CEO of Dulsco Group, said: “Dulsco is thrilled to partner with Emirates Dubai 7s to bring such an outstanding lineup of ambassadors to this iconic sporting event. With our strong commitment to cricket, it's a natural fit for us, and we're proud to have three of our team members actively participating in the tournament. We firmly believe in the unifying, inspiring power of sports within communities, and are eagerly anticipating what will undoubtedly be an unforgettable experience for cricket fans of all ages and from all walks of life."The Emirates Dubai 7s is scheduled to take place from Friday, 1 December to 3 December at The Sevens Stadium. For tickets, please visit www.dubairugby7s.comDetails of the Ambassadors Georgia Elwiss is a prominent figure in women's cricket. She is an English cricketer known for her all-round abilities, particularly as a right-handed batter and a right-arm medium-fast bowler. Elwiss has represented England in various formats of the game and has been a valuable member of the national team.A former English cricketer who enjoyed a highly successful international cricket career, Darren Gough is a fast bowler known for his competitive style of play. Gough represented England in both Test and One-Day International (ODI) cricket, earning a reputation as one of England's most talented fast bowlers. After retiring from professional cricket, Gough transitioned into a career as a sports commentator and analyst.Alex Hartley is a high-profile female international cricketer from Lancashire, England. She is primarily a left-arm spin bowler and has represented the England women's cricket team at various levels. As an accomplished athlete, Hartley has become an inspiration to aspiring athletes and sports enthusiasts, especially young women interested in pursuing a career in cricket.Keaton Jennings is a cricketer hailing from Lancashire, England. He is a top-order batsman who has represented England in international cricket. Jennings is known for his accomplished batting technique and has played a significant role in both Lancashire cricket and the England national team.Saqib Mahmood is an exciting and talented English cricketer known for his fast-bowling skills. Mahmood has made a name for himself with his impressive performances in domestic and international cricket. He has been a part of the England cricket setup and is regarded as a promising talent for the future.

Mall of the Emirates undergoes brand refresh

Majid Al Futtaim, the leading shopping malls, communities, retail, and leisure pioneer across the Middle East, has launched a transformational brand refresh of its flagship Mall of the Emirates in Dubai, embracing a unique human-first approach to offer customers a 360-degree lifestyle destination for today and tomorrow where they are celebrated as individuals and feel valued for their choices and preferences at every moment.Building on its legacy as the Mall of Firsts, the pioneering concept at the heart of the Mall of the Emirates’ brand refresh focuses on the incredible human experience that revolves around the unique array of outstanding retail options, shopping rewards, conveniences and digital services that transform the idea of a shopping mall into a personalised space of unfettered possibilities and unlimited discovery.As a part of the campaign, the iconic logo of Mall of the Emirates has also been elevated and simplified to give it a refreshing new look.“The launch of our brand refresh campaign is an extraordinary moment for Mall of the Emirates, as we firmly position ourselves at the heart of the region’s lifestyle of the future and strengthen our reputation as the Mall of endless possibilities,” said Michelle Walsh, Senior Director of Marketing and Communications at Majid Al Futtaim — Asset Management Business Unit. “This disruptive brand refresh stems from our belief that shopping is just the beginning at Mall of the Emirates – at the heart of this campaign is our unique individual-centric approach to our customers. With a wealth of distinct features, the reimagined Mall of the Emirates invites customers to explore their own personal version of the mall through high-touch experiences that go beyond conventional shopping. Through this brand-new positioning, we invite our valued customers to embark on an inspiring journey to experience what’s yet to be tried, tasted, or watched, and a glimpse of our exciting future.”For those seeking an opulent customer experience , two conveniently located VIP lounges – Cle D’or and The 9, allows a luxury respite as they dip in and out of the world’s most iconic brand stores, and ensures that shoppers do not need to go out of their way to access luxury shopping. An unbeatable range of mainstream brands located in close vicinity to luxury brands provide shoppers with a wealth of options for personal style curation, making Mall of the Emirates their preferred destination.The unique experience of visiting Mall of the Emirates is backed by unmatched conveniences that have become a hallmark of the mall. The foremost among these is its signature facility to reserve exclusive parking spots in advance, along with ticketless Smart Parking, hands free shopping, and more. Thanks to Mall of the Emirates’ highly sought after Digital Concierge service, its unrivalled shopping experience now extends to customers who want to shop the whole mall from anywhere. Using the service, customers can coordinate with a dedicated concierge through WhatsApp to select items of their choice from anywhere in the mall, and receive their shopping delivered for free within four hours.The new campaign also highlights innovative, attentive services and the human-first focus that set Mall of the Emirates apart. This includes pampering guests with industry-leading loyalty points, perks and partner benefits through the SHARE lifestyle rewards program to make shopping for anything at the mall an instantly rewarding experience. Leisure and entertainment also take on an enticing new dimension at Mall of the Emirates, with the award-winning Ski Dubai indoor snow park and ski resort providing the perfect backdrop for snowfights and snow chalet retreats in the desert.Whether big or small, every experience and interaction at the newly-rebranded Mall of the Emirates is transformative for customers in one way or the other – from refreshing the mind and refueling the body over a stimulating cup of coffee with a side of exceptional service, to discovering a brand new self and reigniting a passion for life, or experiencing exclusivity with the mall’s members-only lounges. With the brand refresh , Mall of the Emirates once again takes the lead in embracing the endless possibilities of the future with a personalised customer experience at the heart of it.

Emirates to be official airline of US Open for 12th consecutive year

Dubai: Emirates, the national airline of Dubai, is all set to serve world-class tennis action to sports fans in its 12th consecutive year as the official airline of the US Open Tennis Championships.Emirates has been sponsoring various sports events, but it is mainly known for its sponsorship of football. The US Tennis tournament will be running from August 28 to September 10 this year with Emirates bringing another exciting tennis season for its global audiences. Emirates fans and lovers of the game will be seeing a host of activities lined up to thrill tennis enthusiasts of all ages, whether courtside, off the court, or in the air.This year the airline returns with its dynamic presence for showcasing its superior hospitality to tennis enthusiasts in addition to providing a full line-up of engaging activities to keep audiences entertained. Main highlights of this year’s event include tennis clinics with the sport’s legendary players.Emirates’ ongoing partnership with the United States Tennis Association (USTA) and the high-profile annual sporting event goes back to 2012.The airline’s portfolio of tennis sponsorships also includes three of the four Grand Slam tournaments in addition to 60 other tournaments throughout the year in partnership with the ATP, including the Western & Southern Open in Cincinnati, Miami Open and BNP Paribas Open in Indian Wells in the US.

Majid Al Futtaim forays into luxury home and beauty sectors

Majid Al Futtaim, a prominent leader in shopping malls, communities, retail, and leisure activities across the Middle East, Africa, and Asia, has marked its entrance into the beauty and luxury home segments. This expansion adds two new categories to its offerings, with the brand's focus on expanding its presence in the UAE.During this year, Majid Al Futtaim has successfully launched 11 new stores within its shopping malls. This achievement is largely attributed to the brand's strategic partnerships with notable names such as the Italian furniture brand Poltrona Frau and the Japanese skincare company Shiseido, among others.As a significant aspect of these collaborations, Majid Al Futtaim Lifestyle has obtained the rights to distribute Poltrona Frau Products in the UAE. This venture represents the brand's initial step into the Luxury Home category, allowing the iconic Italian brand to embark on a new phase of growth in the Middle East. Poltrona Frau's global expansion strategies have positioned it as an influential international benchmark.Fahed Ghanim, Chief Executive Officer of Majid Al Futtaim Lifestyle, expressed excitement about the partnership with Poltrona Frau. He stated, "We are delighted to introduce Poltrona Frau's Italian masterpieces into Majid Al Futtaim Lifestyle's expanding collection of world-class international brands. This collaboration aligns with our strategy of geographical and brand expansion, especially during a period of remarkable year-on-year growth. It reinforces Majid Al Futtaim Lifestyle's mission to enhance the customer experience in the region."In a notable collaboration that occurred earlier in May, Majid Al Futtaim teamed up with the Japanese beauty innovator Shiseido Company. This partnership led to the inauguration of the Shiseido Ginza Tokyo brand store in the Mall of the Emirates. This store is a significant milestone for Shiseido's expansion plans and marked Majid Al Futtaim Lifestyle's entry into the beauty industry.These partnerships contributed to a 12 percent increase in footfall within the shopping malls, with the Mall of the Emirates witnessing its highest-ever first-half footfall.Beyond these collaborations, Majid Al Futtaim has launched five additional stores in the region, including two Supeco low-cost hybrid concept stores in Egypt. The brand's entertainment division continues to expand its reach across the region, as evidenced by the opening of Snow Abu Dhabi in June – the capital's inaugural indoor snow park and the fourth snow destination within the group's portfolio.

Emirate to host 29th Abu Dhabi International Chess Festival

The 29th Abu Dhabi International Chess Festival will be held from 14-25 August at the Radisson Blu Hotel in Abu Dhabi with a total prize fund of AED300,000. This championship would be under the patronage of His Highness Sheikh Nahyan bin Zayed Al Nahyan, Chairman of Abu Dhabi Sports Council. The competitions are divided into 14 different championships commensurate with the levels and age groups of the participants, led by the Master’s Championship. Participating in the upcoming festival are the top seeded Dommaraju Gukesh, and Arjun Erigaisi, the defending champion, and the third seeded Vladislav Artemiev.The local challenge will be spearheaded by the Emirati champion Salem Abdul Rahman, who has won the greatest number of individual chess tournaments in the UAE since 1991.The UAE’s Imran Al Hosani, winner of the West Asian Youth Championship, the Arab Youth Championship, the UAE Men's Championship and the President's Cup, will also participate in the event.The competition will be broadcast live via the website of the International Chess Federation, the Asian Federation and the Arab Federation.The Referees Committee in the tournament is chaired by Mahdi Abdel Rahim, Chairman of the Referees Committee of the International Chess Federation, and a group of Emirati international referees, including Majid Al Abdouli, Salman Al Taher, Maryam Jihad, Al Arabi Bin Yahya from Algeria, Mehrdad Pahlawanzadeh, Bogdan Garbia, Maha Mahmoud, and Marlon Conan.Hussein Abdullah Al Khoury, Chairman of both the Board of Directors of the Club and the Higher Organising Committee, confirmed that the festival is one of the most important sporting events on the international chess calendar.It enters its 29th year in this session, having gained international attention befitting Abu Dhabi's expertise in organising sports tournaments on such a grand scale.Hussein Abdullah Al Khoury, Chairman of both the Board of Directors of the Club and the Higher Organising Committee, said: “What we witnessed through our position in the organising committee is a great demand for participation in the festival from the first-class players in the world this year. It makes us firmly convinced that we are on the right track, and it is expected that the number of participants will exceed 1,600 male and female players from 67 different nationalities across 14 different tournaments.”Al Khoury thanked the distinguished sponsorship of the Emirates Telecommunications Group (Etisalat) for the festival, as a national institution that has a leading role in supporting sporting events, as well as the Malabar Gold and Diamond Company, Nirvana Holding Company, Reportage Real Estate Company, Mohammed Rasool Al Khoury and Sons, Riviera Water Company, Italian International School, Abu Dhabi City Municipality, Emirates Heritage Club, and the Radisson Blu Hotel, which will host the festival.Aref Hamad Al Awani, General Secretary of Abu Dhabi Sports Council, emphasised the wise leadership’s interest in supporting all sports and advancing its path towards success. He shared, “I am pleased to take the opportunity to praise the great efforts made by the Abu Dhabi Chess and Mental Games Club in the process of developing the game of chess through a set of plans, programmes, courses and hosting, which have achieved the goal for which the club was founded since its inception.”

Arsenal and Emirates extend partnership to 2028

Arsenal and Emirates are delighted to announce the extension of their partnership, the longest-running front-of-shirt sponsorship in Premier League history. Arsenal's partnership with the UAE’s leading flag carrier began in July 2006, and will now run until at least 2028, taking the collaboration to a minimum of 22 years. The agreement comes ahead of the Emirates Cup clash against AS Monaco providing the perfect backdrop to celebrate the record-breaking partnership at Emirates Stadium.  After 17 years of incredible moments and working together to bring global communities closer together, Emirates is woven into the fabric of Arsenal. Emirates has been ever present on the front of Arsenal's men’s, women’s, and academy team shirts, and its home in north London has featured the Emirates name since it opened in 2006.  The globally renowned airline has also taken Arsenal on many pre-season tours, helping to connect it with supporters around the world. Most recently, alongside Emirates, Arsenal launched the ‘Global Gooners’ campaign bringing friends and families together from all over the world at Emirates Stadium.  To mark this announcement, it has released a film that shines a light on those stand-out memories at Emirates Stadium that embody the strength of Arsenal and Emirates’ unity andteamwork.  Juliet Slot, Chief Commercial Officer, Arsenal, said: “We are incredibly proud to make history by extending our partnership with Emirates until 2028. The longevity of our special relationship is a sign of our enduring shared values, our ambition to bring our global communities together, and our commitment to building on the numerous achievements that have marked our 17-year journey to date. As we take our partnership to a minimum of 22 years together, we’re excited to move forward and we’re focused on celebrating more incredible moments with our supporters around the world.”Sir Tim Clark, President of Emirates Airline, said: “I’m proud of the journey that Emirates and Arsenal have shared over the past 17 years. Together, we’ve celebrated triumphs and stood strong against challenges. Our partnership has been built on a shared vision of excellence and a dedication to enriching the experiences of fans around the world. Emirates is very pleased to extend and reaffirm our partnership with Arsenal. We look forward to creating even more magical moments with Arsenal; and together, unite, inspire, and make a meaningful impact on communities around the world through the beautiful game.”

Emirates signs as main sponsor of King Salman Club Cup 2023

Jeddah: Emirates has announced that it has officially signed on as the Main Sponsor and Official Airline of the King Salman Club Cup 2023. The new sponsorship is in line with the airline’s efforts to support the Kingdom’s Vision 2030 ambitions to become a global centre for professional sport. The deal also underscores the airline’s ongoing commitment to connect with the fanbase of the 16 top-tier regional clubs from across the Arab World competing in the high-profile tournament. The announcement was revealed today at a press conference in Jeddah.Jabr Al-Azeeby, Vice President Kingdom of Saudi Arabia for Emirates Airline, said: “Emirates is one of the biggest names in sports and is heavily involved in the sport of football, helping fans get closer to the action, and engaging in ways that go far beyond logo recognition. We’re committed to engaging with fans across new football frontiers by supporting the King Salman Cup 2023. We’re also incredibly proud to play a role in supporting the Kingdom of Saudi Arabia’s 2030 Vision to become a global powerhouse for professional sports. It’s already a driving force on the global stage across a gamut of sports, and the tournament is part of wider efforts to expand sports further in Saudi. Over the next few weeks of the tournament, we hope to build unique opportunities and experiences with a rich mix of top-tier clubs across the Arab World.”His Excellency Abdullah bin Saeed Aldalac, Vice President of the Saudi Sports Ministry, said: “The Vice President of the Arab Federation welcomes the partnership and confirms that it will be a successful addition to the championship."The sponsorship deal gives Emirates extensive in-stadium brand visibility across a number of touchpoints and on-site advertising at the King Salman Cup. The tournament starts on 27 July and will run through 12 August, taking place across stadiums in Abha, Albaha and Ta’if. The airline will also receive on-site promotional opportunities and hospitality rights. Additionally, Emirates will benefit from digital rights on the tournament channels, and will also lead the trophy presentation during the final match.The King Salman Cup 2023, now in its 30th season, is the Arab World’s official club championship organised by the Union of Arab Football Associations (UAFA). As part of the tournament, 16 clubs at the top of their leagues from across the GCC and North Africa will face off in 31 matches for the ultimate title of champions. The final match will be played in Ta’if at The King Fahed Stadium. A total of USD $10 million will be awarded during the tournament. Well-known clubs in KSA including Al Hilal and Al Nasr will compete in addition to Al Zamalek, Al Wihda, Kuwait Club, Al Rajaa (reigning champions), Shabab Bluzad and others from across the region.Football remains one of the most celebrated sports within Emirates’ sponsorship portfolio. This is demonstrated through ongoing partnerships with some of the biggest names in club football, and some of the most significant tournaments. The airline is a shirt sponsor of leading European and international clubs like AC Milan, Real Madrid, Benfica SL, Arsenal FC and Olympique Lyonnaise. The airline is also the Title Sponsor of The Emirates FA Cup. Emirates recently signed a sponsorship deal with Etoile Sportive du Sahel, one of the most decorated football and basketball sports clubs in Tunisia. It also supports the Arabian Pro-League in the UAE and the Asian Football Confederation.Emirates has been flying to the Kingdom of Saudi Arabia since 1989, developing its services to Riyadh, Jeddah, Medina, Dammam and today operates to the four gateways with 67 weekly flights. The airline’s ongoing commitment to the Kingdom of Saudi Arabia is underscored by catering to growing passenger demand, and building on customer experience enhancements, like introducing the A380, to ensure that customers travelling can enjoy its latest flagship products.The airline is also committed to supporting Saudi Vision 2030 by helping to grow the Kingdom’s aviation sector and stimulating robust traffic growth, increasing connectivity and deepening its global footprint.

BBC Studios renews Emirates partnership for Inflight entertainment

Dubai: Emirates, the Dubai-based airline, has extended its long-standing partnership with BBC Studios. Under the new agreement, Emirates passengers will enjoy an enhanced offering of BBC-branded content through ICE, the airline's inflight entertainment system. This includes a substantial addition of over 250 hours of new dramas, documentaries, factual entertainment, natural history productions, and pre-school programming.To access all BBC Studios content, passengers can navigate to the dedicated BBC-branded area within ICE. This specially designated space provides a platform for passengers to indulge in popular and highly acclaimed scripted series, such as timeless classics like Blackadder, Sally Wainwright's police drama Happy Valley, and Diplomat, a gripping crime series produced by the team behind Bodyguard and Line of Duty.Additionally, a new section called BBC Earth has been introduced, featuring captivating natural history productions, including Frozen Planet II and Blue Planet II, both narrated by the esteemed Sir David Attenborough. The upcoming release of Planet Earth III is also eagerly anticipated within this dedicated section.CBeebies, the BBC's brand for preschool children, will continue to entertain young travelers on Emirates flights. Moreover, the CBeebies section now includes presenter links, offering engaging ideas and games for children and their caregivers to enjoy during intervals between series episodes. Popular global hits like Bluey, Hey Duggee, and Go Jetters are also part of the CBeebies collection.“Emirates have been a key licensee of BBC Studios content for many years, and we are very proud that our cooperation continues to grow and benefit our global audiences. This renewal gives Emirates passengers access to more hours of BBC content than ever before, and the new interface features introduced from May will help them navigate easily to their favourite shows onboard,” said ,” Zina Neophytou, VP Out of Home at BBC Studios.Furthermore, Emirates passengers will have continued access to the BBC News channel, enabling them to stay informed with linear news updates while onboard.The agreement between BBC Studios and Emirates was successfully negotiated by Neophytou and Peter Williams, who serves as the Account Manager, Out of Home, at BBC Studios.

Emirates announces Penelope Cruz as brand ambassador

Dubai: Launching mid-summer 2023, Emirates can reveal that its latest ad campaign and brand collaboration will feature Penelope Cruz. The Academy Award winning actor and philanthropist is already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times. In exclusive behind-the-scenes footage shot onboard a signature Emirates A380 aircraft, Cruz revealed her passion for Emirates and the positive association she has with the brand stating that she was thrilled to partner with Emirates after years of traveling with the airline, on some of the most special trips of her life.The new TV spots will start to air globally from June 2023, in both English and Penelope’s native tongue of Spanish. With a thought provoking theme of ‘travel is not just about the end destination; ?it’s also about how you get there’, the short ads show Cruz sampling all the exclusive luxuries that Emirates First and Business Class customers experience as they Fly Better, from a crafted beverage in the A380 Onboard Lounge, to an indulgent shower above the clouds, cheering for a football game shown on live TV, to relishing generous helpings of luxury caviar. In other spots, she enjoys the spacious seats in Emirates’ new Premium Economy Class. She interacts with Emirates Cabin Crew in multiple languages and enjoys the wide variety of movies and content on Emirates’ award-winning ice inflight entertainment system, viewed on a huge 32-inch full HD LCD screen – the largest in the aviation industry. Cruz is also filmed using the personal temperature controls in her private First Class Suite, using bespoke binoculars to enjoy the sky-high views, and wearing the Emirates hydra-active moisturising pyjamas to settle in for a siesta in her lie-flat bed, surrounded by an array of luxury amenities – ensuring her journey is spectacular from the beginning. Each of the new TV spots were directed and brought to life by Robert Stromberg, a double Oscar-winning Hollywood director, with 21 award wins and 30 award nominations for movies, TV series and commercials throughout his illustrious career. Stromberg worked closely with the Emirates brand team to ensure the TV spots conveyed the thoughtful luxury of the Fly Better experience, while retaining a note of Cruz’ cheeky sense of humour. Esteemed production house Ridley Scott Associates also supported the series of TV spots, and Framestore – the multi award-winning creative studio for special effects.Richard Billington, Emirates’ Senior Vice President of Brand and Advertising, commented; ‘Emirates is all about Flying Better, where the journey to your destination matters as much as the place itself. We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand - it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.’Following in the footsteps of other globally successful ads such as Burj Girl, Jennifer Aniston onboard Emirates, and Gerry the Goose, Penelope Cruz will partner in the ad series to be aired globally on TV news channels, featured on Emirates’ own digital channels, with more joint activities to be announced over the coming year.

Emirates Group announces 2022-23 results

Dubai: The Emirates Group today released its 2022-23 Annual Report, reporting its most profitable year ever on the back of strong demand across its businesses. Emirates achieved new record profits, a complete turnaround from its loss position last year. Both Emirates and dnata saw significant revenue increases in 2022-23 as the Group expanded its air transport and travel-related operations following the removal of nearly all pandemic-related restrictions around the world. For the financial year ended 31 March 2023, the Emirates Group posted a record profit of AED 10.9 billion (US$ 3.0 billion) compared with an AED 3.8 billion (US$ 1.0 billion) loss for last year. The Group’s revenue was AED 119.8 billion (US$ 32.6 billion), an increase of 81% over last year’s results. The Group’s cash balance was AED 42.5 billion (US$ 11.6 billion), the highest ever reported, up 65% from last year mainly due to strong demand across its core business divisions and markets.  HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group, said: “We’re proud of our 2022-23 performance which is not only a full recovery, but also a record result. This achievement would not have been possible without HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai, whose leadership has been critical to our success today and through the years. The architect of Dubai’s progressive economic policies, HH Sheikh Mohammed is also the engine behind the Emirates Group’s trajectory. Without his drive and support, Emirates will be half the size of what we are today.” He added: I’m proud of the Emirates Group’s performance for 2022-23, and our contribution to the restoration of air transport and tourism across the markets we serve, including Dubai’s astounding 97% year-on-year growth in international visitors for 2022. The Group is the biggest player in the UAE’s aviation sector, which supports over 770,000 jobs and generates an estimated contribution to GDP of over US$ 47 billion (AED 172.5 billion). With our growth plans, and in line with the Dubai Economic Agenda D33, we expect to significantly increase our contribution to the UAE’s GDP over the next decade through direct and indirect employment, supply chain spending, tourism spend, and trade and commerce benefits from the movement of cargo.” Commenting on the Group’s 2022-23 turnaround performance, Sheikh Ahmed said: “We had anticipated the strong return of travel, and as the last travel restrictions lifted and triggered a tide of demand, we were ready to expand our operations quickly and safely to serve our customers. Our ongoing investments in our brand, and in our products and services, helped drive customer preference and position us favourably in the market. As a result, we have delivered a record financial performance and cash balance for our financial year 2022-23. This reflects the strength of our proven business model, our careful forward planning, the hard work of all our employees, and our solid partnerships across the aviation and travel ecosystem.” To support expanded operations and to bolster the Group’s future capabilities, Emirates and dnata ramped up recruitment activity across the globe during the year. As a result, the Group’s total workforce increased by 20% to 102,379 employees, representing over 160 different nationalities. In 2022-23, the Group collectively invested AED 7.2 billion (US$ 2.0 billion) in new aircraft, facilities, equipment, companies, and the latest technologies to position the business for future growth. Our commitments include: a massive multi-billion dollar aircraft cabin retrofit programme; an order for 5 new 777 freighters; the building of a new pilot training centre; the opening of Bustanica, the world’s largest vertical farm in Dubai under a partnership with CropOne; new training aircraft for its cadets at Emirates Flight Training Academy; dnata’s acquisition of 30% shares to gain full ownership of its ground handling operations in Brazil; and the building of a new advanced cargo facility in Erbil, Iraq. The Emirates Group also continued to progress on its sustainability journey during the year. Notably, it signed up to the United Nations Global Compact, a voluntary initiative where Emirates and dnata will work towards making the UN Sustainable Development Goals (SDGs) and Principles part of their strategy, culture, and operations. The Group also signed the UAE Gender Balance Council’s pledge to increase female representation at mid-senior management positions to 30% across the country by 2025. Amongst its numerous environmental initiatives, a key highlight for Emirates was the successful conduct of a demonstration flight with 100% sustainable aviation fuel (SAF) in one engine of a Boeing 777. This first-in-region initiative contributes to collective industry data and efforts to enable a future of 100% SAF flying. dnata in 2022-23 pledged to invest US$ 100 million (AED 367 million) over 2 years, to improve environmental efficiency across its global business, supporting its goal to reduce its carbon footprint by 50% by 2030. During the year, the Group supported various community and humanitarian initiatives across its markets including relief efforts for the floods in Pakistan and the earthquake in Turkey and Syria. It also continued to participate in innovation incubators, and support programmes that build a pipeline of skilled aviation talent and develop future solutions for the industry. Sheikh Ahmed said: “In 2022-23, we’ve not only brought back most of our operations but also grew our footprint and capabilities by investing in people, product, and new technologies – demonstrating our agility and ability. We continue to lay strong foundations for future success and join hands with partners to grow our business and to collaborate on innovative solutions for travel and aviation. As our business expands, so does our ability to make a positive impact on the communities we serve. We are steadfast in our commitment to deliver value to our customers and stakeholders while minimising our environmental impact. “We go into 2023-24 with a strong positive outlook and expect the Group to remain profitable. We will work hard to hit our targets while keeping a close watch on inflation, high fuel prices, and political and economic uncertainty.” Emirates performanceEmirates’ total passenger and cargo capacity increased by 32% to 48.2 billion ATKMs in 2022-23, as the airline continued to reinstate passenger services across its network in line with the lifting of pandemic-related flight and travel restrictions. In addition to launching services to Tel Aviv, Emirates relaunched flights to six destinations and increased operations to 62 cities across its network throughout the year to serve strong customer demand. By 31 March 2023, the Emirates network comprised 150 destinations across six continents, including 9 cities served by its freighter fleet only. Emirates also deployed its flagship A380 aircraft to even more cities during the year, bringing its A380 network to 43 destinations as of 31 March 2023. Enabling its customers access even more destinations, Emirates signed agreements with new codeshare partners in 2022-23 most notably with United Airlines and Air Canada, expanding the airline’s connectivity in the Americas to over 200 new points, in addition to mutual frequent flyer programme benefits. Emirates also reinforced its strategic partnerships with Qantas and flydubai and added new interline and codeshare partners: Airlink, AEGEAN, ITA Airways, Air Tanzania, Bamboo Airways, Batik Air, Philippine Airlines, Royal Air Maroc and Sky Express. Emirates received two new 777 freighter aircraft during the financial year. It also phased out 4 older aircraft comprising of 2 A380, 1 Boeing 777-300ERs and 1 Freighter. Its total fleet count at the end of March was 260 units, with a youthful average fleet age of 9.1 years. Emirates’ order book stands at 200 aircraft, including 5 additional Boeing 777-300ER freighter orders announced during 2022-23. The airline’s long-standing strategy of operating modern and efficient aircraft remains unchanged, a commitment which underpins its Fly Better brand promise as a young fleet is better for the environment, better for operations, and better for customers. With significantly enhanced capacity deployment across most markets, Emirates’ total revenue for the financial year increased 81% to AED 107.4 billion (US$ 29.3 billion). Currency fluctuations in some of the airline’s major markets, notably the Euro, Pound Sterling, and devaluation of the Pakistani Rupee, significantly impacted the airline’s profitability negatively by AED 4.5 billion (US$ 1.2 billion). Total operating costs increased by 57% from last financial year. Cost of ownership (depreciation and amortisation) and fuel cost were the two biggest cost components for the airline in 2022-23, followed by employee cost. Fuel accounted for 36% of operating costs compared to 23% in 2021-22. The airline’s fuel bill increased by 143% to AED 33.7 billion (US$ 9.2 billion) compared to the previous year, due to a higher uplift of 49% in line with capacity expansion and a higher average fuel price which was up by 48%. With the removal of pandemic-related travel restrictions globally, the airline substantially improved its financial results and reported a record profit of AED 10.6 billion (US$ 2.9 billion) after last year’s AED 3.9 billion (US$ 1.1 billion) loss, and an exceptional profit margin of 9.9%, reflecting the best performance in the airline’s history. Emirates carried 43.6 million passengers (up 123%) in 2022-23, with seat capacity up by 78%. The airline reports a Passenger Seat Factor of 79.5%, compared with last year’s passenger seat factor of 58.6%; and a 7% increase in passenger yield to 37.5 fils (10.2 US cents) per Revenue Passenger Kilometre (RPKM), due to a change in cabin and route mix, fares and currency.  Emirates continued to invest in delivering ever better customer experiences. During the year, it launched its full Premium Economy experience to hugely positive customer feedback, brought into service the first 6 of its newly retrofitted A380s with completely refreshed cabin interiors, and opened ‘Emirates World’ - a modern concept retail store which will gradually be introduced to other key markets. It also announced a US$ 350 million investment in new generation inflight entertainment systems for its A350 fleet. With a continued focus on digital initiatives to provide customers with speedy and secure journeys, Emirates also signed a landmark biometric data agreement with the General Directorate of Residency and Foreigners Affairs in Dubai to fast-track travellers’ journey on arrival. Emirates SkyCargo delivered a solid performance, contributing 16% of the airline’s revenue despite a reduction in available capacity as aircraft that were temporarily converted into “mini freighters” during the pandemic returned to full passenger service. In 2022-23, Emirates’ cargo division reinforced its leadership in cool chain transport, building on the advanced expertise and infrastructure that made it the carrier of choice for the transport of temperature sensitive medicines during the pandemic, and other perishable items. Emirates SkyCargo maintained its edge in the global airfreight industry by focusing its customers, bringing innovative solutions to the market, and leveraging its fleet and network capabilities. During the year, the cargo division signed commercial MoUs with United Airlines and Air Canada to expand its network reach and capacity for customers; introduced a new digital channel, WebCargo, for customers to directly access and book its flights for their cargo shipments; and launched Emirates Delivers UK, expanding its e-commerce shipping solution to UAE customers. Emirates SkyCargo also deployed its expertise and capacity to transport relief goods to Pakistan, Turkey and Syria in partnership with Dubai’s International Humanitarian City. With steady air freight demand throughout the year, Emirates’ cargo division reported a solid revenue of AED 17.2 billion (US$ 4.7 billion). This was a 21% decline over last year’s exceptional performance caused by the pandemic. Freight yield per Freight Tonne Kilometre (FTKM) increased by 3% despite more cargo capacity returned to the global market, but generally remained at high levels compared to the pandemic marketplace due to steady and strong demand. Tonnage carried declined by 14% to reach 1.8 million tonnes, due to the reduction in available freighter capacity for the entire year with the reinstatement of more passenger services. At the end of 2022-23, Emirates’ SkyCargo’s total freighter fleet stood at 11 Boeing 777Fs. Emirates’ hotels portfolio revenue over last year increased by 12% to AED 675 million (US$ 184 million) reflecting the uptick in tourism traffic, particularly to Dubai.   Emirates has consistently demonstrated the ability and commitment to fulfil its contractual obligations. In addition to repaying aircraft related financing liabilities as they fall due, it successfully repaid AED 3.0 billion (US$ 817 million) more of the total AED 17.5 billion (US$ 4.8 billion) raised during the COVID-19 crisis. This assurance continues to strengthen the confidence of its financing partners in its business model and allowed Emirates to reprice AED 4.5 billion (US$ 1.2 billion) of debt during this financial year and further raise AED 1.2 billion to finance the acquisition of two new B777 freighter aircraft through an Islamic finance lease at highly effective margins. In the face of rising interest rates, Emirates adeptly managed its net exposure and effectively mitigated the impact of rate fluctuations on the bottom line. Additionally, the proactive currency risk management programme ensured ongoing financial stability and resilience by employing a range of hedging strategies including forward contracts and natural hedges.Emirates closed the financial year with an exceptional level of cash assets of AED 37.4 billion (US$ 10.2 billion), 79% higher compared to 31 March 2022.   dnata performanceRecovery from the pandemic was felt across almost all dnata businesses, and in 2022-23 dnata increased its profit by 201% to AED 331 million (US$ 90 million).With growing flight and travel activity across the world, dnata's total revenue increased by 74% to AED 14.9 billion (US$ 4.1 billion). dnata’s international businesses account for 72% of its revenue, an increase of 10%pts from the previous year. Through the year, dnata worked closely with its customers through the challenges of labour shortages and rising inflation in its major markets such as UK, US, Europe and Australia. Laying the foundations for future growth, dnata’s investments in 2022-23 amounted to AED 467 million (US$ 127 million). Significant investments during the year included: a new cargo centre in Amsterdam, the Netherlands; new modern cargo and ground service equipment facilities in Erbil, Iraq; the global roll-out of its advanced “OneCargo” system to digitise and automate business functions; the expansion of marhaba operations in Dubai and Zanzibar; and the re-opening of renovated catering facilities in Sydney with energy efficient installations and equipment upgrades.In 2022-23, dnata’s operating costs increased by 74% to AED 14.6 billion (US$ 4.0 billion), in line with expanded operations in its Airport Operations, Catering and Travel divisions and impacted by inflationary pressure across all markets mainly for labour and food supply.dnata’s cash balance improved by more than AED 200 million to AED 5.1 billion (US$ 1.4 billion). Net cash used in financing activities, primarily payments for loans and leases, amounted to AED 906 million (US$ 247 million), while the business utilised net cash of AED 528 million (US$ 144 million) in essential investing activities. The business saw a positive operating cash flow of AED 1.4 billion (US$ 381 million) in 2022-23, a reflection of the substantial improvements in revenue.Revenue from dnata’s Airport Operations, including ground and cargo handling increased to AED 7.2 billion (US$ 2.0 billion).The number of aircraft turns handled by dnata globally grew by 35% to 712,383, cargo handled declined by 8% to 2.7 million tonnes, reflecting the increased flight activity across markets as the last pandemic restrictions lifted and dnata’s customers reinstated services. During 2022-23, dnata launched its ground handling operations at the newly built terminal of Zanzibar Abeid Amani Karume International Airport, together with Emirates Leisure Retail (ELR) and MMI as master concessionaire for all food and beverage, duty free and commercial outlets at the terminal. It also expanded operations in Canada, partnering GTA Group to offer quality and safe cargo services in Calgary and Vancouver.dnata’s Catering & Retail business accounted for AED 4.8 billion (US$ 1.3 billion) of dnata’s revenue, up by 187%. The inflight catering business uplifted 111.4 million meals to airline customers, almost three times the number of meals from last year, as its airline customers across the world restored their flight operations.dnata’s Catering & Retail division substantially increased production to support airlines to restart their flight operations after the pandemic particularly in Australia, and its key markets of UK and the USA. It also worked extensively with its customers on flexing their menus to address supply chain issues and food inflation. In the UAE, Alpha Flight Services (Alpha), dnata’s subsidiary, signed a concession agreement under which it will provide flight catering services to over 10 airlines at Ras Al Khaimah International airport, operate three F&B outlets, as well as the airport lounge.Notable contract wins for the catering division in 2022-23 include: multi-year catering contracts with Australia’s newest airline, Bonza, and with Air India for its flights in London, Birmingham, and Milan; contracts with United Airlines and Edelweiss Air for their flights in Jordan; and with Lufthansa and Swiss International Air Lines in Singapore.Revenue from dnata’s Travel Services division grew by 227% to AED 2.3 billion (US$ 618 million). The reported total transaction value (TTV) of travel services sold increased by 203% to AED 7.0 billion (US$ 1.9 billion), a substantial growth from last year. This reflects last year’s abnormal situation where the business was recovering from COVID-19-related booking cancellations.In 2022-23, dnata Representation Services boosted its existing customer service support for Lufthansa in Europe and grew its relationship with American Airlines by providing a range of sales and marketing services to the carrier as its general sales agent in India. dnata became the preferred travel partner in the Middle East for American Express Global Business Travel, the world’s leading B2B travel platform; and enhanced its long-standing partnership with Club Med to bring tailor-made, all-inclusive holidays at exclusive rates closer to the GCC travellers.In the UAE, dnata expanded its retail footprint with the opening of a new travel store in Dubai Hills. Reflecting the increased visitor numbers and demand for Dubai experiences, Arabian Adventures expanded and enhanced its popular ‘Overnight Safari’ experience in the Dubai Desert Conservation Reserve and re-launched an enhanced edition of its signature Jeep Adventure Safari.dnata's leisure wholesale specialist, Yalago, expanded its global in-markets teams, and recorded a 92% year on year increase in hotel bookings in 2022.

Abu Dhabi Cycling Club gives a boost to sports tourism in the Emirate

The Abu Dhabi Cycling Club recently announced the launch of an initiative to attract sports tourists, particularly cyclists and their families from all over the world. The aim is to strengthen the position of the Emirate of Abu Dhabi as a global tourism destination for bicycles, especially after obtaining the title “Bike City” label from the Union Cycliste Internationale (UCI).The Abu Dhabi Cycling Club signed a memorandum of understanding with Wilver, a leading European company in the field of sports tourism, specializing in the field of bicycles, to provide tour packages and programs to attract athletes and world champions from different countries of the world to the UAE. This is in line with Abu Dhabi’s vision of introducing advanced sports tracks and facilities, as well as tourist, entertainment and hospitality places, and consolidates the club’s efforts to encourage sports tourism.His Excellency Matar Suhail Al-Yabhouni, Chairman of the Board of Directors of the Abu Dhabi Cycling Club, said that sport has turned into industry and commerce and entered the world of the economy. Sports events and tournaments have become festivals and events in which there is entertainment and fun that attracts fans. The concept of “sports tourism” is a real wealth in many countries that have invested in sports and enabled their economy to attract visitors to their stadiums, tournaments and recreational sports events.He added that the agreement stems from the keenness of the club and the Abu Dhabi Sports Council to attract athletes and fans of cycling and their families, thus contributing to stimulating tourism, as well as introducing the aesthetics of the cities that host these events.Al-Nakhira Al-Khaili, Executive Director of the Abu Dhabi Cycling Club, added: “Our wise leadership is aware of the importance of sport and its pivotal role in public health and bringing people together. This is the culmination of a clear strategy for the position we aspire to reach.“Today, we are proud of the sports facilities and landmarks that were built according to the highest international standards, for example, the paths and tracks, whether flat or mountainous, which are among the best in the world in terms of their conformity with all specifications of security and safety, in addition to passing through different tourist sites and areas. It contributes to introducing cyclists to the urban development that the country has reached.”Talal Al Hashemi, Executive Director of the Sports Development Sector at the Abu Dhabi Sports Council, appreciated the interest of the Abu Dhabi Cycling Club and the Wilver company in signing the memorandum, which will contribute to the development and strengthening of efforts to support the sports tourism fields in the country, stressing that he is the confident that the two parties will harness all their capabilities.He said: “The Abu Dhabi Cycling Club is a national sports institution that aims to support the needs of national development and encourages all members of society to practice sports for its important role in promoting community health.”Wilfer World Cycling are delighted to partner with Abu Dhabi Cycling Club and offer their members world class cycling holidays in Europe and beyond. Wilfer has been a reputation as one of the worlds leading cycling tour operators. They offer a wide range of safe cycling experiences from the elite to the beginner. They are also looking forward to creating handcrafted cycling tours in the UAE to inspire cyclist from all around the world to experience the best of the UAE.CEO Wilfer Clive Marshall: ‘I have been travelling to the UAE for over decade, in this time I have seen the growth and passion for cycling increase year on year. Abu Dhabi Cycling Club is at the very heart of this development. I have long admired it’s vision and leadership. It is a honour for us to partner with the club and I know it’s members will benefit from our staffs expertise and attention to detail’.‘The world is a big place and in today’s society we are all so busy. Time is precious. Holiday time has never been more needed as has the importance of staying active. Cycling holidays designed perfectly give you a balance of being active, exploring a country and also recharging the batteries’.‘Abu Dhabi and the UAE ARE world class cycling destinations. The quality of the roads are without equal, the weather fabulous and hospitality and cuisine superb. We are excited to create cycling experiences for our clients in the UAE. The real essence of any country not least the UAE is best discovered on two wheels’.

Emirates, Lulu among top UAE brands for exceptional CX in KPMG CEE report

The UAE’s top brands accelerated their digital transformation to improve engagement with customers during and after the pandemic, with Emirates, IKEA and Lulu Hypermarket overtaking a majority of retail brands with stellar customer experience. This is according to KPMG’s 2022 Customer Experience Excellence (CEE) report, which captured the views of more than 89,000 customers on their experiences with brands across the UAE.Emirates has retained the top spot for upholding its legacy of outstanding service and customer engagement. Leading in all six CEE pillars, Emirates demonstrated a well-executed end-to-end CX. IKEA earned a CX top ranking for its wide range of product categories available at a one stop-shop, as well as its home delivery service featuring real time updates on the status and progress of orders.Meanwhile, many companies steadily improved their CX rankings since 2017 as a result of accessibility of stores, high-quality of customer service and loyalty apps. Services such as digital solutions and immersive guest experiences, including upgrading their visual communications platforms to enhance scheduling flexibility and adding professional video syncing capabilities, earned companies a top spot with consumers.Goncalo Traquina, Partner in Management Consulting and Head of the Customer Advisory at KPMG Lower Gulf said: “The findings from the latest edition of the KPMG CEE report show that customers value brands that offer an interconnected experience across multiple channels. Many are leveraging AI-driven tools like predictive analytics to deliver a hyper-personalized experience that resolve issues before customers are even aware that they exist. From customizing website-based customer activity to intelligently recommending products, reaching out to customers with individualized offers and rewards at the right moment, UAE brands are going the extra mile to capture consumers. As they navigate the road ahead, they will need to remain agile as consumers seek out a blend of online and offline retail experiences.”

Emirates, Great Britain SailGP Team announce three-year partnership

Emirates and the Great Britain SailGP Team today announced a three-year sponsorship deal.Under the agreement, Emirates will become the sailing team’s first-ever Title Sponsor starting with the race in Sydney on 18th and 19th February, 2023.Emirates’ signature "Fly Better" logo will be visible on the Great British F50 race boat, with prominent branding on the centre of the wing and hull. The airline’s iconic logo will also appear on the front and back of the team’s clothing, sailing apparel and equipment.Sir Tim Clark, President of Emirates Airline, said, “We’re delighted to announce our new partnership with one of the world’s most successful sailing teams. Emirates and the Great Britain SailGP Team share common values, ambitions, and drive – making this partnership a natural fit. Together, we’ll take the sport to new levels, bring fans closer to the action, and deliver world-class experiences to customers worldwide. We also look forward to working closely with our partners on joint sustainability initiatives that will truly make an impact - on and off the water.”Emirates Great Britain SailGP Team CEO & Driver, Sir Ben Ainslie, commented, “This is a pinnacle partnership, one that brings both commercial value and supports our sustainability ambitions to support three million young people to take climate action."Under the sponsorship deal, the airline will enjoy a wide-range of benefits including: marketing, digital and social media rights; VIP hospitality tickets; meet and greet access to the athletes, including Sir Ben Ainslie and Hannah Mills, OBE, the world’s most decorated male and female Olympic sailors; and exclusive opportunities such as "sixth sailor experience" for Emirates fans to experience the action first-hand on the water.In line with the UAE declaring 2023 as the "Year of Sustainability" – the new sponsorship will also open more opportunities for Emirates and the Great Britain SailGP Team to drive joint global environmental campaigns with the common goals of reducing emissions, consuming responsibly, and preserving biodiversity.Emirates and Great Britain SailGP Team will also support wider sustainability issues such as gender equality. SailGP has launched a women's pathway to create an inclusive sporting championship that has gender equity at its heart – where the best athletes have equal opportunity to compete on the F50.' Emirates Group has also recently signed the UAE Gender Balance Council pledge, committing to increase the representation of women in leadership roles to 30 percent by 2025.The global sailing racing calendar will see the Emirates Great Britain SailGP Team compete in the remaining races in Season 3 SailGP, with the iconic Emirates branded F50 boats featured in Sydney, Christchurch, and during the grand finale in San Francisco on 6th and 7th May, 2023. The airline will also continue to support the team for the next three seasons of the racing calendar.

Emirates and Gulf Air launch Codeshare Partnership

 Emirates and Gulf Air have today officially signed a unilateral codeshare partnership, starting this December*. The new agreement will offer easy connections and expanded choices for Gulf Air customers connecting to Dubai and onwards to a host of Emirates destinations across Europe, Africa, South America and the Far East. The agreement was signed on the first day of the Bahrain Airshow, signalling a growing relationship between both airlines following on the framework of cooperation established last year. The agreement was signed by Sir Tim Clark, President Emirates Airline and Gulf Air’s Chief Executive Officer Captain Waleed Al Alawi in the presence of H.E. Mr. Zayed R. Alzayani, Gulf Air’s Chairman of the Board of Directors. The signing ceremony was also attended by members of each airline’s executive management teams.The expanded partnership will see Gulf Air place their marketing code “GF” on Emirates operated flights beyond Dubai to a selection of some of the most attractive global tourism hotspots, offering new holiday options for Gulf Air customers. Travellers will be able to connect to points including Budapest, Prague, Warsaw, Algeria, Tunis, Bali, Hanoi, HoChi Minh City, Taipei and Sao Paulo. The new codeshare agreement’s mix of unique points comes as travellers from the GCC have become more well-informed, value-driven and savvy, increasingly looking for new, diverse experiences and attractions beyond their traditional holiday destinations. The new partnership will also offer customers the convenience of combined ticketing and check-in, a unified policy and seamless transfers for baggage, and competitive single fares on a multi-airline journey when connecting on Emirates. Customers can book their travel on Gulf Air’s website, through Gulf Air point of sales and online travel agencies as well as with local travel agents. Sir Tim Clark, President Emirates Airline said: “We are pleased to partner with Gulf Air to offer their customers greater access and strong connection opportunities to unique destinations on our network, complemented by Emirates’ signature in-flight service and hospitality throughout their journey from Dubai. We look forward to working together and achieving more with Gulf Air in the near future, and further strengthening our relationship." Captain Waleed Al Alawi, Gulf Air Chief Executive Officer commented: “Our relationship with Emirates Airline has always been strong and today we are reaching a higher level of collaboration with many more opportunities in the horizon between the two carriers. This partnership will empower both of us to offer a more elevated experience to passengers and widen their travel options.”Emirates currently has codeshare cooperation agreements in place with 26 airline partners and two rail companies around the world, expanding its network reach to over 300 cities.