Atlantis, The Palm, has achieved an extraordinary 1039% return on investment (ROI) through its strategic collaboration with Yandex, the Russian multinational tech company.Situated amidst the splendor of Dubai, Atlantis, The Palm, has long been synonymous with luxury and extravagance. However, in a competitive landscape where capturing the attention of discerning travelers is paramount, the resort sought innovative ways to stand out.Partnering with Yandex, renowned for its advanced advertising solutions, Atlantis, The Palm, embarked on a targeted campaign aimed at affluent Russian tourists, a demographic showing increasing interest in luxury travel to the UAE.Harnessing the power of Yandex Search and the Yandex Advertising Network, Atlantis crafted captivating video campaigns that showcased the resort's opulent amenities and unparalleled experiences against the backdrop of Dubai's iconic skyline.With Russia emerging as a significant contributor to Dubai's international visitor count, Atlantis seized the opportunity to elevate its presence among this lucrative market segment. By strategically aligning its marketing efforts with the growing influx of Russian tourists, the resort set the stage for unprecedented success.The multifaceted campaign, launched in August 2023, resonated deeply with its target audience, driving remarkable engagement and, ultimately, an astounding ROI of 1039%. Each click not only translated into bookings but also fostered lasting connections with potential guests, promising them a vacation experience beyond compare.As Atlantis, The Palm, celebrates this monumental achievement, it underscores the transformative impact of strategic collaboration and innovative marketing tactics in propelling businesses to new heights of success. With its sights set on continued growth and excellence, the luxury resort remains a beacon of inspiration in the hospitality industry.

Cegid, a European leader in cloud management solutions for professionals in the Finance (treasury, tax, ERP), Human Resources (payroll, talent management), Accountancy, Retail and Entrepreneurship sectors, is to launch a new Point of Delivery (PoD) in Dubai for retailers based in the Middle East.Cegid is strategically extending its global footprint by investing in the Middle East—a move that not only underscores its commitment but also positions the company as an industry pioneer in the region. By situating its newest PoD in Dubai, Cegid is poised to play a significant role in the fashion and luxury market of the Middle East, which is projected to flourish, reaching an impressive €30-€35 billion as per insights by the Boston Consulting Group (BCG). Cegid's investment in the region’s infrastructure is a testament to its confidence in the market evolution and its dedication to not just meeting but exceeding the needs and expectations of its customers.Cegid customers operating across the Middle East, including Clarins, as well as leading regional retailers that include Abu Issa, Ahmed Seddiqi & Son, Al Malki, L’azurde and Asia Jewellers are set to benefit from this strategic investment.The PoD will help customers comply with local laws and regulations concerning data privacy and localisation across the Middle East. It will also future-proof against upcoming ‘Executive Regulations’ which are expected to add further layers to the UAE’s consumer rights protection in e-commerce transactions and tougher consumer data protection offering guarantees on how and where customer data can be used.“Considering the number of retailers we support in the region and our growing customer base, opening our newest PoD in Dubai was the logical next step. We are confident that this investment will not only empower our current clients but will also serve as a cornerstone for the anticipated annual onboarding of 15-20 new client brands,” said Driss Iziki, MEA Director for Cegid. “The new PoD will ensure that as we grow our customer base in this region, we can elevate customer experiences and unlock greater value and efficiency for the retailers we work with.”With this expansion, Cegid's global infrastructure now features five international PoDs, with the Dubai facility joining the ranks alongside existing locations in China, Singapore, the United States, and Ireland. Alongside these developments, it's noteworthy that more than 700 retail customers of Cegid are already hosted in the cloud, reaping the benefits of enhanced performance thanks to the global network.

Etihad Airways, the national airline of the UAE, today announced the expansion of its Saudi Arabia network with the launch of new flights to Al Qassim. This addition brings the total number of Etihad's Saudi Arabian destinations to four.Beginning June 24th, 2024, Etihad will operate four weekly flights between Abu Dhabi's Zayed International Airport and Al Qassim's Prince Naif Bin Abdulaziz International Airport (ELQ)."This new service isn't just about adding a new destination," said Arik De, Chief Revenue and Commercial Officer at Etihad Airways. "It's a celebration of 20 years of connecting Abu Dhabi with the rich culture and economic opportunities of Saudi Arabia."The new route caters to both business travelers and tourists, offering a gateway to Al Qassim's unique cultural heritage, lively markets, and stunning date palm groves. Passengers can also experience Etihad's renowned hospitality and service standards, along with the exceptional comfort offered by the airline's new home – Terminal A at Zayed International Airport.In addition to the Al Qassim launch, Etihad is boosting flight frequencies to a number of existing destinations starting June 15th. This includes new routes to Antalya and Jaipur, announced earlier this year. Frequencies will increase for Thiruvananthapuram (up to 10 weekly flights), Amman (up to 14 weekly flights), Cairo (up to 24 weekly flights), Karachi (up to 17 weekly flights), and Colombo (up to 20 weekly flights).These expansions represent a significant increase in Etihad's network. Weekly flights will grow from 642 last summer to 855 in 2024, a 33% increase. The airline's reach also expands from 65 to 76 destinations, enhancing global connectivity.

PureBorn, the UAE-founded vegan baby care brand, has expanded its reach into Europe following demand. After recently announcing its partnership with Swiss distributor Laboratoire Naturel, PureBorn’s new European website marks the next step in its international expansion, delivering eco-friendly products directly to consumers across the EU.PureBorn, known for its hypoallergenic, ultra-absorbent nappies (diapers) made with up to 43% organic bamboo, has expanded its dedicated eCommerce platform, pureborn.com, to include country-specific portals for frictionless access to its products. This one-stop-shop solution was built with convenience in mind, making it easy for families in all major countries across four regions in Europe to order PureBorn’s products for delivery straight to their doors.PureBorn’s success in retaining customers will be key to conquering the European market. It aims to increase repeat purchases by 20% focusing on the subscription model, and onboard 20,000 new customers per month. Over the next twelve months, it expects to achieve a 3- 5% market share in the EU.Stepping into Europe is a major milestone for PureBorn, whose customer base now covers countries such as the Netherlands, Germany, Italy, Spain, Greece, France, and more. This is only the start, as PureBorn is set to add even more nations as it continues to grow.PureBorn Founder and CEO Hannah Curran says, “We’re pleased to bring PureBorn products to Europe after receiving high demand from the region. Our mission is to support families by offering the highest-quality products that are kind to babies’ skin while doing everything we can to protect the environment; the new European website is a pivotal step to achieving this.”In the UAE, PureBorn is available at all major retailers, including Carrefour, Lulu Hypermarket, and Union Co-Op. Customers can also purchase directly from PureBorn.com.

Savills Egypt, a leading property advisor, has announced its collaboration with Vantage Communications, a renowned public relations agency, to bolster its external communications.In a strategic move aimed at fortifying its brand presence and communication efficacy within the Egyptian property market, Savills Egypt has entrusted Vantage Communications with its public relations endeavors.Bringing a wealth of experience in crafting compelling narratives, managing media relations, and executing strategic communication campaigns, Vantage Communications is poised to play a pivotal role in enhancing Savills Egypt's engagement with stakeholders and target audience.Karine Kamel, Head of Marketing and Communications at Savills Egypt, expressed enthusiasm about the partnership, stating, "We are delighted to appoint Vantage Communications as our strategic PR partner in Egypt. Their deep understanding of the local media landscape and proven expertise in the real estate sector make them the ideal partner to support our communication goals and amplify our narrative in Egypt’s thriving real estate industry."In response, Nazly Shamel, Founder and Managing Director of Vantage Communications, conveyed excitement, saying, "We are thrilled to be selected as Savills Egypt’s PR agency. In Egypt’s dynamic real estate ecosystem, our team is committed to delivering on-point PR programs that set Savills Egypt ahead and support the company’s continued growth."The collaboration between Savills Egypt and Vantage Communications signifies a concerted effort to leverage expertise and strategic insights, aiming to solidify Savills Egypt's position as a key player in the Egyptian real estate landscape.

GymNation, the homegrown UAE fitness brand, has today announced that due to unprecedented growth, it is reaching capacity across its 12 UAE gym locations and diversifying into a new market, brewing up a storm with the launch of its first-ever branded coffee shop.By creating weighted coffee cups and utensils that double as dumbbells, The Daily Grind Fit-Café™ aims to promote active lifestyles by turning every sip and every bite into a rep. Other features include a queuing system that pushes you to run while you wait and espresso's that require some pulling power to grind down fresh coffee beans.Loren Holland, Founder and CEO, GymNation said, “GymNation launched because we felt for too long UAE residents had been overcharged for substandard gym facilities. We’ve now grown to 12 locations, with twelve more in fit-out and over 65,000 members, becoming the UAE’s largest gym. However, as we continue on our ambition to make going to the gym less intimidating, more affordable, accessible, and fun for everyone we are reaching the limits of our ability to take on new members.”“Core to GymNation’s DNA is to challenge tradition and coffee is ripe for disruption with the UAE’s coffee sector expected to grow to over $325m by 2028*. The Daily Grind café will do for coffee culture what GymNation has done for health and wellness. Some might think this is a tall order, but we’re serious about giving this our best shot. It’s a frothy market, but as we have done with the gym industry, we are ready to roast the competition by making even going for a coffee an opportunity to stay active and improve health and well-being, with the world’s first-ever Fit-Café concept™,” he continued.

X, formerly known as Twitter, has launched a pink app icon in partnership with Paris Hilton. It is its latest strategy to boost its ‘X’ Premium subscription offering. The social media platform has teamed up with entrepreneur and media icon Paris Hilton on a variety of initiatives, including a custom Paris pink X icon exclusively for X Premium subscribers. This partnership is part of a larger collaboration between Hilton’s 11:11 media company and X, which includes plans for Hilton to work on live video, live commerce, X Spaces (live audio), and more.Linda Yaccarino, CEO at X, announced that its her first major talent signing with the app, with Paris Hilton becoming the first celebrity to ink an exclusive content deal as part of X’s expanding video content push. Yaccarino’s initial Twitter growth strategy will involve pitching the platform to high-profile users, as a means to get more of them sharing their content to Twitter itself, as opposed to tweeting and linking to other sources, or sharing key updates in other apps.In addition to this, Hilton will also serve as a launch partner for new X products, services, and feature releases.

Alphabet Inc, the parent company of tech giant Google, is set to make a significant foray into the Indian manufacturing sector. During the ninth edition of the 'Google for India' event, an executive from Alphabet revealed the company's ambitious plan to commence local production of its popular Pixel smartphones. This move is aimed at strengthening the brand's presence in the Indian market while promoting the government's 'Make in India' initiative.The manufacturing of the upcoming Pixel 8 smartphones, slated for release in 2024, will mark Alphabet's entry into the Indian production landscape. The company is preparing to partner with both international and domestic manufacturers to initiate this venture, further expanding the smartphone's reach in the country.India, with its rapidly growing smartphone user base and a burgeoning market for tech products, represents a pivotal region for Alphabet. The decision to produce Pixel smartphones locally aligns with the country's vision to become a global manufacturing hub and will provide Alphabet with certain advantages, including reduced production costs, easier access to the Indian consumer base, and compliance with the 'Make in India' initiative.The move underscores Alphabet's commitment to fostering innovation and technology development in India, a country known for its thriving tech ecosystem. With this endeavor, Alphabet is not only set to contribute to India's economic growth but also strengthen its position in a fiercely competitive smartphone market. As the official launch date of the Pixel 8 approaches, tech enthusiasts in India eagerly await the introduction of this locally manufactured, cutting-edge device.

An Emirati-owned company has unveiled "Lodging," a cutting-edge booking website designed exclusively for farm owners and visitors seeking and hosting the perfect chalet experience in the United Arab Emirates. Starting in October 2023, this visionary platform invites local farm owners to participate with an exceptionally affordable registration fee.Lodging represents the UAE's best-dedicated platform catering to chalet owners and retreat enthusiasts alike. This innovative platform empowers chalet owners to effortlessly and conveniently rent out their properties to individuals in search of exceptional and comfortable getaways. By joining Lodging through a straightforward and complimentary registration process, you can unlock the full potential of your chalet and generate a lucrative secondary income stream.Founder Faisal Salem Saeed Salem Alhosani expressed his vision, stating, "If you own a chalet in our UAE and wonder how to transform your property into a profitable income source and an ideal destination for relaxation seekers in the Gulf region, Lodging is your answer." He further emphasized, "Regardless of the type of chalet you own, you will find the perfect opportunity on Lodging to showcase it to renters. Whether you own a beachside chalet offering breathtaking sea views or a chalet nestled in pristine natural surroundings for ultimate relaxation and tranquillity, you can present it to attract the perfect guests."Visitors and property owners can easily navigate the user-friendly registration process on Lodging.ae and access 24/7 customer support for additional assistance. To cater to diverse preferences, visitors can choose the Arabic language option. They can peruse a diverse range of available chalets, read authentic guest reviews, and explore provided amenities before selecting the chalet that aligns with their needs and budget. With just a few simple clicks, guests can book their stay and prepare for an unforgettable vacation.The primary goal of this pioneering website is to unite all chalets and farms in the UAE, promoting travel, hospitality, and multicultural chalet experiences. As more individuals discover the wealth of expertise within the UAE, their holidays become opportunities to explore and appreciate local chalets and farms, gaining deeper insights into the rich culture of the UAE.

Apple CEO Tim Cook has defended the company's practice of releasing a new iPhone model every year, stating that it provides an option for those who want to upgrade annually. In an interview with Brut, Cook addressed the question of whether there's a genuine need for a new iPhone each year. He emphasized that having an annual iPhone release is beneficial for users who desire the latest technology.Cook also highlighted Apple's efforts to be environmentally conscious. He mentioned the company's trade-in program, where users can exchange their old iPhones for new ones. If the old device is still functional, Apple resells it, ensuring that it continues to be used. For iPhones that are no longer operational, Apple has processes in place to disassemble them and repurpose the materials for manufacturing new devices.The discussion arose in the context of growing concerns about the environmental impact of technology companies. Apple has been actively working to reduce its carbon footprint and achieve carbon neutrality by 2030. Cook revealed that Apple's recent product launches, including new Apple Watch models, are already 100% carbon neutral. The company aims to extend this carbon-neutral approach to its iPhones by 2030 as part of its commitment to sustainability.

KPMG, in collaboration with Microsoft and several prominent universities and institutions, has unveiled the KPMG ESG Academy, a scalable and adaptable learning platform designed to foster education and understanding of environmental, social, and governance (ESG) matters. This academy leverages the KPMG Learning Enablement and Analytics Platform, supported by Microsoft 365, Azure, Teams, and Microsoft Viva Learning, to deliver ESG-focused learning experiences within the workflow. The academy offers customizable content developed in collaboration with globally renowned ESG specialists from leading academic institutions and KPMG sustainability experts. It caters to various learning levels, from basic to advanced, enabling organizations to support their ESG initiatives effectively.The KPMG ESG Academy is a result of the extended global partnership between KPMG and Microsoft, aimed at accelerating digital solutions addressing ESG challenges. The platform is intended to help business leaders enhance their comprehension of ESG and navigate its evolving regulatory landscape for informed decision-making. With a strong commitment to innovation and sustainability, KPMG and Microsoft aim to consolidate ESG insights and information into a single platform to empower decision-makers.This initiative represents one of several digital solutions introduced by KPMG and Microsoft to assist businesses in their ESG journey. Earlier, the partnership introduced the KPMG Circularity Tracker, a solution facilitating a deeper understanding of ESG, automated data collection, and model-based calculations for circularity performance. The KPMG ESG Academy seeks to support decision-makers in Kuwait and beyond as they navigate the complexities of ESG and work towards building more sustainable and responsible businesses.

Dubai Chambers has launched the Mohammed bin Rashid Al Maktoum Business Award in its new reimagined form, which introduces a series of enhancements to the award model, evaluation mechanisms, and award categories. Established under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives, the award represents the highest level of recognition for the contributions of organisations to the sustainable development of Dubai’s dynamic business community.Organised under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the new award was launched during a special ceremony today at Dubai Chambers' headquarters with the participation of His Excellency Abdul Aziz Abdulla Al Ghurair, Chairman of Dubai Chambers, and Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, in the presence of leading figures from the local business community.The new award is the result of the merger of two of Dubai's most prominent awards for business excellence; the previous edition of the Mohammed bin Rashid Al Maktoum Business Award, and the Dubai Quality Award. The initiative comes as part of Dubai Chambers' drive to elevate standards throughout the business landscape.The award features four new categories including the Outstanding Business Award presented by Dubai Chambers, the Family Business Award presented by Dubai Chamber of Commerce, the Global Expansion Award presented by Dubai International Chamber, and the Digital Innovation Award presented by Dubai Chamber of Digital Economy.The award has undergone a comprehensive restructuring to reflect the needs of the business community, in line with Dubai's vision and the goals of the D33 economic agenda. Entries will be accepted from companies operating across diverse sectors starting from 2 October 2023. The award is open to Dubai-based businesses, as well as international companies who have their headquarters in Dubai.H.E. Abdul Aziz Abdulla Al Ghurair, Chairman of Dubai Chambers, commented: "With the business landscape continuously evolving, the restructuring of the Mohammed Bin Rashid Al Maktoum Business Award reflects the aspirations of the Dubai business community in the modern era. The evaluation criteria are now closely aligned with Dubai Chambers’ strategic priorities and are aimed at promoting a commitment to achieving a culture of excellence.”His Excellency continued: “We have completely redesigned the award, while also maintaining its primary objective of establishing a platform for the exchange of knowledge and experience to help participating organisations become leaders in their fields. This creates an important tool to support the sustainability of companies and recognises performance, accelerates growth, and improves brand reputation, ultimately enhancing their competitiveness and position in the market by encouraging the adoption of international best practices.”The award seeks to improve business strategies, processes, and overall performance, and comes as part of Dubai Chambers' drive to promote a culture of creativity and innovation within the local business community. The new model is based on extensive research and reflects the latest methodologies by focusing on processes and results in key areas as tangible measures of business success.The evaluation process examines areas including leadership, strategy, workforce management, ESG, and digital transformation, in addition to financial performance. Participating companies must achieve a minimum number of points from the award assessors across a detailed range of criteria in order to secure a place among the finalists in each category.The winners of each award category will be honoured during a grand ceremony to be held during the second quarter of 2024 in the presence of participating companies and distinguished representatives from the private sector.Dubai Chambers' adoption of a framework for business excellence is designed to encourage companies to continuously improve their performance throughout the evaluation process. All applicants will receive an extensive evaluation report on their submissions, and winners will also be encouraged to share their best practices with other companies throughout the business community.The Mohammed bin Rashid Al Maktoum Business Award was originally launched in 2005 under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to recognise the efforts of organisations that supported sustainable economic development in the UAE.

Launching its latest Out of Home (OOH) campaign, MG Motors, along with Havas Middle East, aims to bridge the gap between its consumers and management and reinforce its brand presence in the KSA region.MG Motor, a renowned British automotive brand is set to revolutionise the Saudi market, aiming to provide an unparalleled 360-degree customer service experience. The brand can easily boast of having more than 100,000 vehicles on the streets of Saudi Arabia. In a bold move, the Managing Director of MG Motor- Middle East, Tom Lee, took to social media to publicly address the concerns of customers in the Kingdom and shared his direct contact number, in an effort to have the public reach out to him directly.This hands-on approach provided a platform for customers to voice their concerns and instilled confidence that every situation, feedback, and query for the brand, received personal attention with immediate solutions provided directly by MG Motor’s senior management. The initiative was complemented by an out-of-home takeover where the WhatsApp number was prominently advertised across three major cities in the Kingdom: Riyadh, Jeddah, and Dammam. Critical cases that emerged through the MD's WhatsApp channel were promptly identified and resolved with immediate effect. The team assisted individual car owners, addressing concerns promptly and directly, demonstrating a high level of dedication to customer satisfaction.Tom Lee, during the PR launch, said: “Customer satisfaction remains at the forefront of our business. With a deep understanding of our Saudi customers, their preferences, and aspirations, we are driven by a passion for excellence, as we embark on this journey further to refine our services and products in the Kingdom.”The initiative also involved the introduction of new Social Media handles and the creation of market-specific content, designed to resonate with local tastes and preferences. Under the slogan "Driven by your passion", and a renewed focus on customer-centricity, MG Motor is poised to redefine the automotive experience in Saudi Arabia.<div class="video-container"><iframe src="https://www.youtube.com/embed/w8kfUa1bTGY?si=GhEI83Y1M4xMlgER" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>

Al-Futtaim Electric Mobility Company has launched EVLife.ae, a pioneering editorial platform aimed at fostering awareness and understanding of electric mobility in the UAE.This editorial platform is curated by creative agency Arduina and produced by RESET Media Group. EVLife.ae features a wealth of information, including the latest developments in e-mobility, benefits of electric vehicles, how-to guides for first-time buyers, reviews of the latest EV models, expert interviews, and updates on governmental policies affecting electric mobility. The content is available in both English and Arabic and is designed to be a credible source of knowledge for EV adopters, manufacturers, regulators, and stakeholders.The world is witnessing a rapid shift towards electric vehicles (EVs), with more than 5% of global car sales now comprised of electric vehicles. This marks a significant milestone, indicating mainstream adoption in 23 major countries. However, in the UAE, EV sales represent only 1% of the automotive market, despite the government's ambitious target to convert 50% of all cars to electric by 2050.The UAE's Electric Vehicles Strategy envisions 42,000 electric vehicles on its roads by 2030, and the nation ranks 8th in the Global Electric Mobility Readiness Index 2022, showcasing strong receptiveness to electric vehicles. Moreover, the UAE is ranked as the fourth cheapest country globally to charge an electric vehicle, indicating a promising future for green mobility in the country.Al-Futtaim Electric Mobility Company is taking a comprehensive approach to building the UAE's EV ecosystem. This includes bringing renowned all-electric brands like Polestar and BYD to the UAE and developing the Charge2Moov charging platform. Simultaneously, the company recognizes the need for public awareness to dispel myths and misconceptions about EVs.The official launch of EVLife.ae coincided with World EV Day on September 9th. World EV Day unites companies, policymakers, thought leaders, and individuals to celebrate and promote the electric mobility movement.Dominic Shales, Editor of EV Life and Founder of RESET Media Group, stated: "The UAE is electrifying. We see huge interest from drivers in switching to electric cars and our new platform helps people understand more about EVs, their advantages and how to make the switch. We are extremely grateful to Al-Futtaim Electric Mobility Company for their support in enabling us to launch EV Life."Hasan Nergiz, Managing Director of Al-Futtaim Electric Mobility Company, added: “With the UAE on a major green mobility transition, we realised through multiple surveys and studies that there is a gap in the market for reliable, localized information on electric vehicles. This is one of the hurdles for faster adoption, and we decided to support the EVLife.ae initiative as it will help fill in the information gap and guide customers to make well-informed decisions about transitioning to EVs. As one of the major stakeholders of the automotive industry in the UAE, we believe it is our responsibility to shed light on the way the industry is progressing and provide credible, insightful information to steer the green transition in the UAE.”

Cheil India orchestrated a mega event for the launch of TVS X on the largest canvas in the world, Burj Khalifa, Dubai. TVS X is a top-of-the-line and the most advanced electric two-wheeler to have hit the Indian market that will transform the future of electric mobility in the country. Cheil India won the creative duties of TVS X in a multi-agency pitch. The 360-degree mandate includes strategy, planning and creative direction for this new two-wheeler which pegs TVS as a leader in fast-growing EV market in India. Post this launch, Cheil’s electrifying campaign called THRILLECTRIC shifts gears to make TVS X stand out in the crowded digital world among the thrill seekers who want a very different riding experience than what most two-wheeler EVs offer in India. Taking a 360-degree approach, Cheil is focused on building an exclusive patronage this vehicle will command.Commenting on the win, Mr. Saurabh Kapoor, Vice President Marketing– EV Business, TVS Motor Company, said, “The on boarding of Cheil India as the creative agency marked the culmination of our search for a partner who could help us launch our new futuristic two-wheeler and create a new unexplored category globally. Cheil India’s integrated capabilities combined with their in-depth expertise in auto and the consumer durable sector helped us take our decision to partner with them. We look forward to creating exciting and meaningful campaigns through this association”.The exciting launch on Burj Khalifa was followed by the release of the brand film. The film showcases the thrill the new TVS X promises with its very futuristic design, power-packed performance, and advanced connected technology. The film creates the world of modern metropolitan target audience who look for an ultimate riding experience and not just another commuter EV.Neeraj Bassi, Chief Growth Officer, Cheil India said, “In our pursuit to grow our new business  portfolio, we are keen to partner with marquee Indian brands who are making a mark globally to deliver gold-standard work in the industry and with the ambitious plans that TVS Motor Company has for the EV category, it was a great match. The addition of TVS motor company coalesces our auto expertise as we look forward to leveraging our creative, media, data, activation, and retail capabilities to create work that creates value for the clients and resonates with the consumers.”

Being Human Clothing, the global fashion brand with a philanthropic heart is excited to announce the opening of its first Exclusive Store in Dubai, UAE. This marks a significant milestone for the brand, as it expands its presence in the Middle East and strengthens its mission of making a positive difference. The store is a testament to the brand's commitment to providing fashion-forward clothing while promoting humanitarian causes.The new Being Human Clothing store is located in the prestigious City Centre Deira Mall. The store has a modern design and layout that encapsulates the essence of Being Human Clothing's ethos – to combine style with social responsibility. The store’s façade is nearly 150 feet long, which is the longest in the mall. There are windows all around and it also boasts of a lounge area. There are two separate zones for trial rooms – one for ladies and one for men. There is a gazebo in the store, where the merchandise is artfully decorated with mannequins in the middle.The store is a reflection of Being Human Clothing's versatile offerings. With an array of trendy and eco-friendly clothing options, the new store offers Dubai residents and visitors, a one-stop destination for fashion and philanthropy. The collection caters to both men and women, from chic casual wear to stylish accessories. Being Human Clothing has always been renowned for its support of various charitable causes worldwide. The brand has consistently emphasized the importance of compassion and empathy. A portion of the proceeds from each purchase, at the store, will go towards supporting education and healthcare initiatives."We are thrilled to open our first exclusive store in City Centre Deira Dubai, it is a hub of fashion and culture, making it the perfect location for our brand's expansion. Our store not only provides a unique shopping experience but also serves as a platform to contribute to the betterment of society," said Mr. Sanjeev Rao, CEO of Being Human Clothing.Bipin Mulani – Director, Top Brands LLC, the master franchisee of the brand in this territory added “We are thrilled to be a part of the international expansion journey of Being Human and believe that this brand and market are a perfect fit".

Dubai: Al-Futtaim Electric Mobility Company, in partnership with BYD, the world’s leading manufacturer of new energy vehicles and power batteries, is proud to announce the highly anticipated launch of the latest electric vehicle to hit the UAE market, the BYD ATTO 3. This revolutionary vehicle marks a significant milestone in the UAE's journey towards sustainable mobility and reinforces both Al-Futtaim Group and BYD's commitment to contributing towards the UAE’s Net-Zero 2050 strategic goals.Al-Futtaim Electric Mobility Company and BYD have set out to democratise the EV market in the UAE, by making electric vehicles more accessible to new customers and creating an EV ecosystem that will accelerate the adoption of EVs in the country. As part of this commitment, Al-Futtaim Group has made a pledge to ensure that at least 50% of all its vehicle sales comes from new energy vehicles by 2030, in addition to installing at least 3,000 charging stations across the UAE.The EV ecosystem that Al-Futtaim Electric Mobility Company aims to build covers a comprehensive range of products and services, including the latest electric vehicles, charging solutions, a full range of financing packages, and best-in-class after-sales service. This is an ambitious vision that only Al-Futtaim Electric Mobility Company can achieve in the UAE, providing customers with turnkey EV solutions for their convenience and peace of mind.“When it comes to democratising electric vehicles, it all begins with financing,” said Hasan Nergiz, Managing Director of Al-Futtaim Electric Mobility Company. “We strive to give our customers the power of choice, which is why we have launched a full spectrum of innovative financing solutions available from day one, including Guaranteed Future Value Finance, leasing and subscription models, in addition to conventional auto loans. And each product has a fully digitised online user journey to ensure a seamless experience for our customers.”The price for the BYD ATTO 3 is a highly competitive AED 149,900, with financing options available starting from AED 1,499 per month, making this revolutionary electric vehicle more accessible to first-time buyers. The vehicle launches with only one fully loaded trim with all features and specifications, giving customers all the cutting-edge features in one purchase. Customers can choose from one of five captivating colours and drive away with confidence that they’ve made the right choice.The BYD ATTO 3 is a perfect choice for daily commutes and urban driving, offering a top speed of 160 km/h and an impressive range of up to 420 km on a single charge under WLTP conditions. It ensures peace of mind for drivers of all experience levels with advanced safety features like Lane Keeping Assist, Blind Spot Monitor, Front & Rear Collision Warning, and Front Side & Side Curtain Airbags. Whether you're a first-time driver or a young family, the BYD ATTO 3 provides the utmost safety and convenience. There is a reason why it was voted “Electric Family Car of the Year 2023” by VAB, the Flemish Automobile Club.Style, comfort, and technology are all neatly tied together in one package with the BYD ATTO 3. Its sleek exterior is enhanced by LED automatic headlights, keyless entry with a remote engine starter, a panoramic sunroof, and 18" alloy wheels that perfectly complement its modern design. Once customers step inside, they are immediately immersed in luxury with multi-coloured ambient lighting, the comfort of vinyl leather seats, a 6-way powered driver seat, and a wireless charger. One can also stay entertained and connected with the 12.8" electric rotary multimedia screen, an impressive Dirac audio system with 8 speakers, and seamless Apple Carplay integration. Refreshing every ride is the Insta Air Purification System, ensuring fresh and clean air throughout the journey.Designed with the needs and preferences of the UAE customers in mind, the BYD ATTO 3 has undergone extensive product localization and rigorous hot weather testing to ensure its seamless integration into the local market.“We understand the importance of product localization for the UAE market with its unique climate and hot weather,” said AD Huang, General Manager of BYD Middle East & Africa, Auto Sales Division. “Last year, we conducted extensive hot weather testing to ensure the BYD ATTO 3 performs optimally even in the region's challenging climate and hot summers. Over the course of several months, we drove more than 100,000 kilometres across the UAE in order to optimise the vehicle’s performance and ensure that our customers receive the best driving experience possible with the BYD ATTO 3.”With the launch of the BYD ATTO 3, BYD further displays its brand vision to"Cool the Earth by 1?" by delivering reliable and sustainable mobility solutions that significantly reduces carbon emission. The BYD ATTO 3 represents a significant step towards achieving a cleaner and more sustainable transportation sector in the UAE.Customers can now experience the BYD ATTO 3 first-hand at the very first BYD showroom in the UAE, The Zone by Al-Futtaim, situated on the City Walk Boulevard of Dubai. Furthermore, Al-Futtaim Electric Mobility Company will be launching a mobile showroom for BYD that will be deployed across 14 high footfall areas across the UAE.

Dubai: The global beauty and personal market is expected to reach USD 729 billion by 2026 while the Middle East & Africa region is worth USD 36 billion, and is expected to reach USD 61 billion by 2026, according to Euromonitor. GCC countries continue to have one of the highest per capita spend globally of $250 within the category.In the same context, Qaadu, a premium brand specializing in ayurveda, plant-based, cruelty-free beauty and wellness products, has announced its official launch in the UAE. Inspired by the rich heritage of Ayurveda, Qaadu was conceived in the vibrant city of Dubai, where traditional wisdom blends harmoniously with modern lifestyles.“We are delighted to announce the introduction of Qaadu to the dynamic market of Dubai. Recognized as a cosmopolitan center that thrives on diversity, innovation, and sustainability, Dubai provides an ideal platform for our brand. With utmost confidence, we anticipate that the astute clientele of Dubai will warmly embrace the meticulously designed, cruelty-free product range that Qaadu has to offer,” said Shafin Kalathingal, (pictured above), Founder of Qaadu.During the COVID crisis, Shafin Kalathingal, a dedicated investment banker in the UAE, experienced job loss. However, refusing to succumb, he summoned unwavering determination and unleashed his visionary creation, Qaadu, upon the world.Qaadu, which translates to 'forest' in several Indian languages, takes inspiration from nature and herbal remedies for all its formulas. Qaadu has partnered with several pharmacies and hypermarkets across the United Arab Emirates. The brand's products are now available across Lulu Hypermarkets in the UAE. Qaadu is also accessible across pharmacy stores of DOCIB Group, Med7 and Aster Group. Qaadu products are extensively available on the brand's official website, as well as popular platforms such as Amazon.ae, Carrefour UAE, Mumzworld, Bevegan, Noon and more.Qaadu's product line encompasses skincare, hair care, bath and body, and wellness essentials. Each product is formulated with a meticulous approach, ensuring the highest standards of purity, efficacy, and environmental responsibility."Our wide-ranging product portfolio caters to a diverse spectrum of health and wellness needs. From nourishing hair care solutions to revitalizing skin care essentials, we offer a comprehensive selection suitable for individuals of all ages. Moving forward, our vision is to establish ourselves as the ultimate brand for health and beauty needs for the entire family," added Shafin.All products from Qaadu have obtained certifications from The Vegan Society of the United Kingdom, the oldest and most respected vegan certification available. Additionally, all their products are manufactured in facilities certified under Good Manufacturing Practices (GMP), and their nutraceuticals and ayurvedic wellness products are produced in facilities registered with the US Food and Drug Administration (USFDA).Qaadu has secured a favourable investment from an Angel Investor within the oil and gas industry. This funding will be allocated towards inventory management, product development, and marketing endeavors. The brand has also formed partnerships with non-governmental organizations (NGOs) to initiate its corporate social responsibility (CSR) initiatives.

Dubai: THE FITOUT, one of the leading providers of comprehensive interior solutions in the Middle East and a subsidiary of Union Properties, has collaborated with the Gurian, an Italian furniture manufacturing company, to expand its product offerings and introduce Italy's finest luxury furniture to the UAE market.With a shared vision of offering high-quality products and exceptional customer service, the collaboration aims at bringing Italian furniture craftsmanship and design to the UAE, catering to the growing demand for luxury interior solutions in the region.Under this partnership, THE FITOUT will be the exclusive distributor in the UAE for the Italian furniture manufacturer, which creates its own sofas, armchairs, and other items using 100 percent Italian leather, as well as materials such as fabric with wooden or metallic framings.Sherif Nagy, General Manager of THE FITOUT commented: “We are delighted to partner with Gurian, a company that produces authentic Italian upholstered furniture. With similar business philosophies and strategies, we were able to form a strategic alliance with Gurian, which we strongly believe will lead to long-term profits and growth. Gurian offers a collection of exceptional models of Italian furniture, crafted with the ideal balance between artisan accuracy and technological precision.”He added: “Through this partnership, we hope to provide our customers with exceptional quality products crafted by Gurian’s specialised artisan talents, which combines higher levels of comfort and elegance. Being in the industry for around 36 years, we understand the evolving customer preferences and constantly strive to keep up with the trends and innovations in the sector to provide exceptional offerings to our customers. Through this partnership, we hope to provide a wide range of customers with novel and distinctive concepts and products. We are confident that this partnership will produce fruitful outcomes and help us achieve our objectives of drawing in more customers in the region during the upcoming months.”THE FITOUT has been exploring innovative avenues to partner with various possible industry-relevant entities beyond the GCC, especially high-quality material firms, in order to penetrate new markets and expand its clientele. The strategic cooperation with Gurian provides THE FITOUT with access to additional resources as well as a competitive advantage in terms of the material since Italian upholstery is the most authentic and best of its kind in the upholstery industry.Franco Vittor, Business Development, GCC at Gurian said: “We are pleased to enter into this strategic partnership with THE FITOUT, which is known for delivering exquisite interiors crafted with meticulous attention to detail and precision. Through this strategic cooperation with THE FITOUT, we intend to introduce our curated collection of designs and furniture with exceptional Italian workmanship to the growing industry of the UAE and transform spaces with luxurious styling and comfort. Since we both share the common objective of offering services with superior quality and value, we are happy to have THE FITOUT as the exclusive distributor of Gurian in the United Arab Emirates. We look forward to a prosperous partnership that will yield a number of exceptional results.”Additionally, the demand for furniture, fixtures, and equipment (FF&E) has also witnessed a significant surge owing to a variety of factors - including the expansion of the hospitality and tourism sectors. With more hotels, resorts, and other hospitality properties being constructed, there is an enormous requirement for high-quality FF&E supplies to furnish these spaces. Furthermore, the growth of working places also contributes to the rising demand for FF&E. For the purpose of providing employees with a relaxing as well as a productive working environment, these spaces require a quality workspace design with proper office furniture, as the aesthetics of a workspace significantly influence employee productivity. THE FITOUT will contribute to meeting this growing demand by delivering exquisite products and services.

Ceer, Saudi Arabia’s first electric vehicle brand, has signed a land purchase agreement worth 359 million Saudi Riyals with Emaar, the Economic City, for land at King Abdullah Economic City (“KAEC”) that will be used to develop Ceer’s manufacturing facility for electric vehicles. The site, located in Industrial Valley (IV) in close proximity to King Abdullah Port in KAEC, will cover over 1 million square meters. Once complete, Ceer’s manufacturing facility will create thousands of direct and indirect high-skilled jobs, the majority of which will be filled by Saudi nationals. Construction at the site will begin early 2023.The company, which is a joint venture between the Public Investment Fund (“PIF”) and Hon Hai Precision Industry Co. (“Foxconn”), will manufacture a portfolio of technologically advanced sedans and sports utility vehicles at the factory in KAEC. Ceer vehicles are scheduled to be available from 2025 onwards. The factory will be state-of-the-art, featuring the latest technologies to ensure manufacturing efficiency whilst minimizing energy and water usage. Ceer will work towards making the factory a zero waste to landfill site. Ceer’s Chief Executive Officer, James DeLuca, said: “We have found a place that meets all our needs. KAEC offers us a great location with world-class logistics, effective access for our global and Saudi-based suppliers, and an ideal location to base and develop our future workforce. KAEC will become our manufacturing hub as we work towards creating the first electric vehicle brand for Saudi Arabia and the wider region and, in doing so, contribute in a meaningful way to Saudi Vision 2030.”The establishment of Ceer comes in line with the PIF strategy to focus on unlocking the capabilities of promising sectors in Saudi Arabia, including the automotive sector, as well as creating opportunities for the growth and diversification of Saudi Arabia’s economy.“We are delighted to welcome Ceer to KAEC and to help make history by building the first automotive manufacturing hub in Saudi Arabia and the wider region,” said Cyril Piaia, CEO of Emaar, The Economic City, the master developer of KAEC. “KAEC is aiming at integrating into Vision 2030 initiatives with the vision to be a global manufacturing center, and we are spearheading the creation of an electric vehicle automotive industry that will be both innovation-focused and have sustainability at its heart. We cannot wait to see the cars of thefirst Saudi electric vehicle brand coming out of Ceer’s factory at KAEC in a couple of years’ time, and we are proud to be able to contribute to a project that supports so many facets of Saudi Vision 2030. This agreement is in line with KAEC’s new strategy to welcome third-party anchor investors, developers,and operators to realize their projects and ambitions in the city and accelerate its development.”

Zashed is India’s first fashion and lifestyle architectural model. The firm with its D2C portfolio aims to build the brands from scratch being the first ever D2C Brand Architects in the country building brands from scratch on equity-based model under its Fashionverse converting each brand into a digital asset. With its brand portfolio, Zashed has started extending its wings into Global markets, the firm is now aiming to expand into the Middle-Eastern market. The digital transformation has helped the company to develop and prosper through D2C (Direct-To-Consumer) model. Moreover, covid-19 led people to shop from their homes in their comfort zones rather than moving out in scorching heat or foggy weather. Moving into the middle-eastern market, Zashed has the intention of expanding the firm through the European market in the future. Till now, Zashed has prospered and expanded itself by developing 14+ D2C brands with holding equity in them. The firm is aiming to launch its D2C platform by the early end of 2022. This platform would play a significant role in dominating the consumer market which is a part of the fashionverse. To develop and establish the firm, capital, and the way investment is done; matter the most. Zashed with aims to achieve 1.5 % of the 100-billion-dollar D2C market by 2025. The prosperous firm is planning to deal with companies related to fashion, Lifestyle, Jewelry & home categories.Mentored and assisted by the energetic and enthusiastic entrepreneur Mithun Bhardwaj, the firm is reaching the heights of success and helping other firms to compete in the global market. The firm has established itself by dealing with firms related to fashion exporters, manufacturers, fabricators, textile and processing houses, visionaries, and entrepreneurs. This helps the company to stand out in the crowd.  Zashed’s CEO and Founder, Mithun Bhardwaj said "It was only a notion when I began Zashed to develop home grown brands. We've progressed to the point where we now have over fourteen alpha corporations, we are very delighted to expand our venture in middle-east, and after accessing the Middle Eastern sector, we'll go on to the European market as well." He adds,” the world where your laptop asks you to confirm if you are robot, is a super intriguing place to be in, technology is at all-time high, if one is not connecting your business with technology today, they will poorer than the next generation financially and mentally both.”Every brand is a new start-up with an invigorating concept and story line wherein the selection of the right partner is extremely important. Startups have become the trend and it’s mainly followed by youngsters and the shows like Shark Tank India have appreciated them and hold equity in the startups they invested in. The investments in Startups by the firm make the fills confidence in the hearts of entrepreneurs to build their firm from a startup to an established one. The market has funded various companies and is motivated by the startup trend running in India. A firm that is already established needs to just maintain its reputation around its audience; but a firm that has just crossed one ladder of success needs more assistance, guidance, and capital to build itself. Henceforth, it is more interesting to build a firm that has just stepped into the field of business rather than building the one which is pro in it. Zashed believes in the above theory and focuses on building startups. The firm has already established 14+ brands and is aiming to develop however is very selective in building partnerships as it strongly believes that the synergies should meet to scale any business and one should hold a growth mindset whether an employee or a brand partner.