https://adgully.me/post/3966/x-launches-pink-app-icon-in-partnership-with-paris-hilton

X launches pink app icon in partnership with Paris Hilton

X, formerly known as Twitter, has launched a pink app icon in partnership with Paris Hilton. It is its latest strategy to boost its ‘X’ Premium subscription offering. The social media platform has teamed up with entrepreneur and media icon Paris Hilton on a variety of initiatives, including a custom Paris pink X icon exclusively for X Premium subscribers. This partnership is part of a larger collaboration between Hilton’s 11:11 media company and X, which includes plans for Hilton to work on live video, live commerce, X Spaces (live audio), and more.Linda Yaccarino, CEO at X, announced that its her first major talent signing with the app, with Paris Hilton becoming the first celebrity to ink an exclusive content deal as part of X’s expanding video content push. Yaccarino’s initial Twitter growth strategy will involve pitching the platform to high-profile users, as a means to get more of them sharing their content to Twitter itself, as opposed to tweeting and linking to other sources, or sharing key updates in other apps.In addition to this, Hilton will also serve as a launch partner for new X products, services, and feature releases.
https://adgully.me/post/3079/amazon-is-consumers-preferred-ad-platform-for-a-second-year-in-a-row

Amazon is consumers’ preferred ad platform for a second year in a row

Dubai: Kantar, the world's leading marketing insights and analytics company, today reveals Amazon has once again taken the title of consumers’ most preferred ad platform. According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities. Despite not being one of the top five favourite platforms for marketers globally, Amazon is building trust among this group – with a 10% year-on-year rise in trust scores. The e-commerce giant also tops the charts in Brazil, Germany and Mexico, three of the 23 markets included in the study.Kantar Media Reactions 2023 report uncovers the attitudes of consumers and marketers to ad platforms and channels. The annual study, now in its fourth year, is based on interviews with around 16,000 consumers in 23 markets and 900 senior marketers globally.Among marketers, YouTube has leapfrogged to the top of the charts, improving trust by 6% compared with last year. The rise of YouTube demonstrates marketers’ preference for established, brands, even if it does not register in consumers’ top five platforms.The study shows there’s significant contrast between marketers’ and consumers’ most preferred channels, with marketers inclined towards newer channels while consumers prefer channels that cause the least interruption to their lives.TV or not TV?Notably, TV, the traditional lynchpin of ad campaigns, is absent from the ranking of marketers’ preferred ad channels this year. While TV has never been rated highly among consumers, it has historically performed strongly among marketers. However, it has fallen from 3rd place in marketers’ preferred channels last year to 12th place in 2023, and TV sponsorship has fallen from 12th place to 20th. Just 6% of marketers say they will increase TV spend in 2024. “While TV as a preferred channel is losing steam amongst global marketers, it remains a key channel in the Middle East and the lynchpin of ad campaigns for marketers in the region. So while online gains traction, traditional channels are here to stay. Marketers also need to understand that the Middle East is not an homogenous region - one size does not fit all, and different media mixes are needed to cater to a wider melting pot of people in the UAE and KSA,” comments Sagar Dhal, Media Lead, Middle East, Kantar.The marketers’ mindsetThe Kantar Media Reactions 2023 survey of around 900 marketers around the world also quantifies how trends and changes in the media landscape shape their attitudes. Key highlights include:The Metaverse continues to be an unfulfilled promise – In 2022, a net 61% of marketers claimed they would increase spend in the metaverse, but only a net of 12% actually did. In the 2023 study, only one in five (22%) state they will raise their budget for Metaverse advertising next year.Twitter, the end of an era – X, the platform formerly known as Twitter, has suffered reputational damage among marketers, the research shows. X, the latest incarnation of the platform, does not feature in the list on marketers’ top 5 preferred ad platforms. A decline in perceptions of innovation (now 16%, down from 28% in 2021) and trustworthiness (now 7%, down from 11% in 2021), is accompanied by a net 14% of marketers saying they will reduce their ad investment on the platform in 2024.The race for attention – Marketers continue to invest in channels that consumers don’t think are attention-grabbing. For marketers, influencer content is king in terms of delivering attention, but it doesn’t make the top 5 for consumers. Furthermore, a staggering 50% of marketers do not see attention as important as brand or sales outcomes, despite the evidence that it helps build brands and drives sales. According to the study, cinema ads, sponsored events and digital out-of-home are among the few channels that both consumers and marketers believe are attention-grabbing. Both groups are in agreement that TikTok is the most attention-grabbing media brand.Gonca Bubani, Global Thought Leadership Director - Media, Kantar, concludes “Successful advertising today seamlessly integrates into consumers’ lives: in their scrolling, viewing or simply while they go about their days. This year, consumers have spoken up and said they strongly prefer advertising that they see out-of-home, like at sponsored events or the cinema. So why is there such a huge mismatch between the advertising consumers enjoy and what marketers are spending their precious budgets on? We know advertising campaigns are seven times as impactful among receptive audiences, so for marketers, it’s crucial to understand the strengths and weaknesses of different ad platforms and invest their money where it will make an impact.”Download a copy of the Media Reactions 2023 study and register to watch the webinar “Kantar Media Reactions 2023: Braving the battleground” on demand at www.kantar.com.
https://adgully.me/post/2379/twitter-to-develop-video-app-for-smart-tvs

Twitter to develop video app for smart TVs

Twitter has announced its latest endeavour to revolutionize user engagement through the development of a state-of-the-art video application for smart TVs. This innovative initiative, confirmed by Elon Musk, reinforces the company's commitment to advancing its video content strategy.In a tweet, Elon Musk officially confirmed Twitter's ongoing efforts to introduce a dedicated video application for smart TVs. This strategic move aligns seamlessly with the platform's overarching objective of prioritizing the expansion of video content to cater to the evolving preferences and demands of its diverse user base.During an investor presentation held on Thursday, the newly appointed CEO of Twitter, Linda Yaccarino, along with Elon Musk, unveiled a comprehensive roadmap outlining Twitter's future plans. With an unwavering focus on video content, creator collaborations, and commerce partnerships, the company aims to revitalize its business model beyond digital advertising, as reported by Reuters. The introduction of the video application for smart TVs represents a significant milestone in this transformative journey.Twitter's forthcoming video app for smart TVs serves as a testament to the platform's unwavering dedication to video content. In recent years, Twitter has made substantial strides in enhancing the user experience by embracing the potential of video. This new application will empower users to seamlessly access a wide array of captivating video content directly from their smart TVs, unlocking a whole new level of engagement and entertainment.As the digital landscape continues to evolve, Twitter remains committed to driving innovation and delivering remarkable experiences to its users. The video application for smart TVs signifies the platform's progressive vision and determination to stay at the forefront of technological advancements in the social media space.