Vegan baby care brand PureBorn forays into Europe

PureBorn, the UAE-founded vegan baby care brand, has expanded its reach into Europe following demand. After recently announcing its partnership with Swiss distributor Laboratoire Naturel, PureBorn’s new European website marks the next step in its international expansion, delivering eco-friendly products directly to consumers across the EU.PureBorn, known for its hypoallergenic, ultra-absorbent nappies (diapers) made with up to 43% organic bamboo, has expanded its dedicated eCommerce platform,, to include country-specific portals for frictionless access to its products. This one-stop-shop solution was built with convenience in mind, making it easy for families in all major countries across four regions in Europe to order PureBorn’s products for delivery straight to their doors.PureBorn’s success in retaining customers will be key to conquering the European market. It aims to increase repeat purchases by 20% focusing on the subscription model, and onboard 20,000 new customers per month. Over the next twelve months, it expects to achieve a 3- 5% market share in the EU.Stepping into Europe is a major milestone for PureBorn, whose customer base now covers countries such as the Netherlands, Germany, Italy, Spain, Greece, France, and more. This is only the start, as PureBorn is set to add even more nations as it continues to grow.PureBorn Founder and CEO Hannah Curran says, “We’re pleased to bring PureBorn products to Europe after receiving high demand from the region. Our mission is to support families by offering the highest-quality products that are kind to babies’ skin while doing everything we can to protect the environment; the new European website is a pivotal step to achieving this.”In the UAE, PureBorn is available at all major retailers, including Carrefour, Lulu Hypermarket, and Union Co-Op. Customers can also purchase directly from

LuLu Hypermarket opens in Dubai Outlet Mall

Retail giant LuLu Group has further expanded its presence in Dubai with the recent opening of its latest Hypermarket in the Dubai Outlet Mall. This marks the 25th LuLu store in Dubai and the 264th globally.The new hypermarket, spanning over 100,000 square feet, offers a vast selection of products, catering to both local and international preferences. Customers can find everything from groceries and fresh food to hot food stations serving diverse cuisines, electronics, home appliances, and much more.The Dubai Outlet Mall, operational since 2007, is a popular destination known for its extensive selection of premium brands offered at discounted prices year-round. Located just 20 minutes from Downtown Dubai and easily accessible with over 7,000 parking spaces, the mall welcomes both residents and tourists.Yusuff Ali MA, Chairman of LuLu Group, expressed his enthusiasm about the new store, highlighting its potential to provide a world-class shopping experience for various communities:"We are glad to launch our latest Hypermarket at this prestigious shopping destination, offering a world-class experience not only to local residents but also to tourists and business enthusiasts visiting the UAE."He further emphasized LuLu's dedication to offering high-quality products at affordable prices while supporting the UAE's development through sustainable practices and further expansion within the country.Mohammed Khammas, CEO of Al Ahli Holding Group, the owner of Dubai Outlet Mall, stated: "The unveiling of LuLu Hypermarket stands as a beacon of our commitment to redefining value shopping… This milestone heralds a new era of boundless opportunities for our visitors and neighboring communities."This collaboration further strengthens the partnership between LuLu Group and Al Ahli Holding Group, aiming to set unparalleled standards in value-driven retail within the region.With the addition of LuLu Hypermarket, Dubai Outlet Mall now boasts over 1,300 stores featuring premium and luxury brands. This expansion caters to a wider range of shoppers seeking not only bargain deals on high-end brands but also everyday essentials under one roof.

ZEE5 Global marks 5 years of partnership with LuLu Group in the Middle East

Global:  ZEE5 Global, the world's largest streaming platform for South Asian content, recently completed 5 years of their partnership with LuLu Hypermarket, the most admired retail chain in the region to bring entertainment into the shopping experience. To mark the occasion, the platform arranged for a fan meet and greet with Aditi Rao Hydari, who played Anarkali in the blockbuster web series, Taj: Divided by Blood, as part of LuLu’s annual 'Celebrations of India' campaign. The brand also revealed its participation in Lulu’s new brand loyalty program and announced special offers for customers on the occasion.ZEE5 Global's latest collaboration with LuLu Hypermarket not only goes in new markets like Qatar but also takes it to the next level with ZEE5’s participation in Lulu’s loyalty program “Happiness”. As part of the program, shoppers at LuLu Hypermarkets across UAE and Qatar will get a free one-month subscription and exclusive offers on yearly subscriptions for every purchase. Further, Loyalty members across GCC will get special discounts on ZEE5 Global 4K monthly and annual packs.Aditi Rao Hydari's association with the platform at an exclusive meet and greet in the Middle East added an extra layer of excitement for shoppers, allowing fans to personally interact and engage with their star. This follows her outstanding performance as Anarkali in the blockbuster ZEE5 Original period drama "Taj: Divided By Blood."Archana Anand, Chief Business Officer, ZEE5 Global said, “We are thrilled to complete 5 years of our very special partnership with LuLu to delight consumers by adding entertainment into the shopping experience. The Middle East is one of our highest priority markets and one where we have shot to leadership as a South Asian OTT platform. We look forward to continuing to bring our audiences unforgettable experiences with their favourite stars and the best of Bollywood blockbusters and South Asian stories.”Aditi Rao Hydari said, “It’s been such a wonderful experience connecting and interacting with my fans in Doha, Abu Dhabi and Dubai! The global response to my show Taj: Divided by Blood has left me completely overwhelmed and I would like to thank ZEE5 Global for making this happen. My heartfelt congratulations to ZEE5 Global and LuLu for their remarkable 5-year partnership and for this wonderful event!”