https://adgully.me/post/5450/etihad-airways-takes-flight-as-official-sponsor-of-chennai-super-king

Etihad Airways takes flight as official sponsor of Chennai Super King

Etihad Airways, the national airline of the United Arab Emirates, is delighted to announce its exciting new venture as the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai.Welcomed by 2,000 enthusiastic fans, the 'unveiling event' was held at Kalaivanar Arangam, in the presence of team officials and Chennai Super Kings’ players, who joined Etihad cabin crew onstage wearing their new jerseys proudly displaying the airline’s logo.As part of this partnership, Etihad aims to elevate the fan experience by engaging in exciting activities, promotions, and unique initiatives throughout the upcoming season. Fans can expect a thrilling journey with Etihad as they support the Chennai Super Kings in their quest for victory.The Etihad partnership will come to life across Chennai Super Kings’ events and platforms, with Etihad showcased on the back of the Chennai super Kings’ jersey, through engaging activations and fan activities at events and matches, as well as offering exclusive deals to Chennai Super Kings’ fans. Arik De, Chief Revenue and Commercial Officer at Etihad Airways, expressed his enthusiasm about the partnership: "Today marks the start of an extraordinary journey as we welcome the Chennai Super Kings to our sports portfolio. Cricket's global resonance unites diverse communities, reflecting the shared values of Etihad and Chennai Super Kings. Our collaboration goes beyond sponsorship; it's a celebration of a shared ethos, a testament to the collective spirit of Etihad and the Chennai Super Kings.“Cricket in India is truly incredible and the Chennai Super Kings fans really showcase exactly what it means to love and have true passion for the game in this incredible country. For Etihad, we believe in connecting with our travellers through shared interests, and like the ‘Yellow Army’ we really believe in this team. As we embark on this thrilling journey, we anticipate not only creating unforgettable moments for fans and travellers but also forging a powerful connection that transcends boundaries and elevates the spirit of the game to new heights.” Kasi Viswanathan, Chief Executive Officer, Chennai Super Kings said: “In Etihad Airways we have a partner that not only shares ours values, commitment to excellence and passion for success but also brings association benefits that are global in nature for our brand. This collaboration goes beyond the boundaries of a traditional sponsorship – it's about creating an extraordinary experience for our fans and setting new standards in sports partnerships."“The Etihad - Chennai Super Kings partnership promises to deliver a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season. Stay tuned as we embark on a journey to redefine the dynamics of sports sponsorships and leave an indelible mark on the world stage.”This strategic collaboration solidifies Etihad's commitment to the Indian market and its dedication to fostering meaningful connections with the vibrant communities of India. It brings together the world-class travel experiences of Etihad and the prowess of the Chennai Super Kings, creating a winning combination that resonates with fans and travelers alike.Etihad provides a total of 165 weekly flights to 10 Indian cities, connecting Indian passengers to more than 70 destinations worldwide. Recently the airline launched two new routes to Kozhikode and Thiruvananthapuram, and also increased Mumbai and Delhi frequencies from two flights to four flights per day.The Etihad - Chennai Super Kings partnership follows closely on the heels of Etihad's announcement of Bollywood superstar Katrina Kaif as its brand ambassador. This dynamic combination of cricketing prowess and Bollywood glamour reinforces Etihad's commitment to connecting with diverse audiences across India.
https://adgully.me/post/4063/etihad-enhances-scandinavian-connectivity-in-strategic-codeshare-deal-with-sas

Etihad enhances Scandinavian connectivity in strategic codeshare deal with SAS

Etihad Airways and Scandinavian Airlines (SAS) have signed a strategic codeshare agreement, so customers of both airlines will enjoy enhanced connectivity to destinations across each other’s networks.  Guests can book on a single ticket and only have to check in once at the start of their flight, with their baggage checked through to their end destination.  Arik De, Etihad’s Chief Revenue Officer said: “Our strategic bilateral agreement with SAS, coming after the start of our flights to Copenhagen, allows more seamless travel for our guests from Northern Europe to enjoy Abu Dhabi, and to connect with our growing global network, including our expanding destinations in the Indian Sub-Continent, East Asia, Middle East, and Africa.  “The tie-in gives our guests one-stop access across Scandinavia to destinations including Oslo, Stockholm, Helsinki, Gothenburg, Bergen and Aarhus.  “This agreement is just the latest in our mission to strengthen Abu Dhabi’s cultural and economic growth by welcoming more guests to our home enjoying enhanced travel benefits and greater treasured experiences.”  SAS Executive, Vice President and Chief Commercial Officer Paul Verhagen, said: “We are happy for the opportunity to introduce a new codeshare agreement with Etihad Airways.  “This partnership expands the choices available to SAS customers for journeys to Abu Dhabi and beyond, with connections to India, the Seychelles, Sri Lanka and more. We will continue to enhance international connectivity and remain committed to our promise of providing seamless travel experiences to our customers." This agreement strengthens Etihad’s relationship with SAS, including partnering with SAS in the Etihad Guest frequent flyer programme. Etihad Guest members will earn miles when they fly with SAS and vice versa for EuroBonus members, and this facility is now being extended to all flights across both airline networks.  The codeshare is set to come into full service at the end of December 2023, when customers can book across Etihad’s sales channels including Etihad.com and travel agents for travel from January. 
https://adgully.me/post/3159/etihad-airways-partners-with-air-france-klm

Etihad Airways partners with Air France-KLM

Etihad Airways has signed an agreement with Air France-KLM Group to enhance collaboration opportunities across passenger operations, loyalty programmes, talent development, and maintenance.The signing ceremony took place at the Air France-KLM Group’s headquarters in Paris, France in the presence of Angus Clarke, Chief Commercial Officer, Air France-KLM and Arik De, Chief Revenue Officer, Etihad Airways.Through this partnership, and subject to any necessary regulatory approvals, Air France-KLM and Etihad Airways will contemplate expanding their codeshare and interline agreements initiated in 2012. As a first step, more than 40 new routes, covering destinations across Europe, the Middle East, Asia Pacific and Australia, have been made available to book for travel as early as the winter 2023 season.The agreement also proposes the ability for frequent flyers of both Flying Blue and Etihad Guest to earn and redeem miles with Air France, KLM and Etihad Airways. The airlines will also explore terminal co-location, reciprocal lounge access and ground handling, among other initiatives.  Etihad Airways currently operates daily flights to both Paris-Charles de Gaulle and Amsterdam Schiphol from Abu Dhabi international airport.Air France will start operating daily flights between Paris-Charles de Gaulle and Abu Dhabi International Airport from 29 October 2023.Arik De, Chief Revenue Officer at Etihad Airways, said: “We are excited to expand our collaboration with Air France-KLM, with this MoU serving as a testament to our shared vision of creating premium journeys for our guests. This MoU builds on our existing partnership by exploring deeper network enhancements as we offer improved connectivity between Abu Dhabi and Paris, and leveraging the extensive AF-KL network to Europe and beyond. It reaffirms Etihad’s intent to bolster Abu Dhabi’s cultural and economic growth as we look forward to welcoming more guests to our home enjoying better travel benefits and enhanced customer experiences along the way.”Angus Clarke, Executive Vice President and Chief Commercial Officer Air France-KLM, said: "I'm delighted to further develop our partnership with Etihad Airways. This 11-year collaboration is now expanding even further, as we aim to explore opportunities in maintenance and loyalty, in addition to enhancing our route network for the benefit of our customers from all around the world. The attractiveness of Abu Dhabi as a destination and a hub, powered by Etihad's large footprint spanning South and Southeast Asia, as well as Australia, brings significant richness to this partnership. This moment marks our shared commitment to providing seamless, premium, customer-centric travel experiences to our shared global customer base."
https://adgully.me/post/1236/etihad-airways-appoints-arik-de-as-chief-revenue-officer

Etihad Airways appoints Arik De as Chief Revenue Officer

Etihad Airways today announced the appointment of Arik De as its Chief Revenue Officer, overseeing a new organisational division focused on revenue.Since April 2022, De has served as Vice President of Revenue & Commerce at Etihad Airways, responsible for revenue management and e-commerce.“With the world quickly returning to pre-Covid levels of travel, we have a unique opportunity to build on and strengthen our leading position at Etihad Airways,” said Antonoaldo Neves, Chief Executive Officer.“Our new Revenue division will deliver state-of-the-art revenue management capabilities, broaden our airline partnerships and enhance our network to better serve our guests and our home of Abu Dhabi."Arik has had a substantial positive impact on our revenue performance over the past nine months, and I look forward to closely working with him as we build on these interdependent areas, which are critical for financial sustainability.”Having started his career over 20 years ago in finance at the International Monetary Fund, De has spent the last 15 years working within the aviation industry.He has previously held leading positions at WestJet, Air Asia, Aeroméxico, and most recently, TAP Air Portugal, where he was the Chief Revenue & Network Officer.In this newly created role, which will report to the Chief Executive Officer, De will oversee key revenue-related functions including Revenue Management, Distribution & E-commerce, Network Planning, Alliances & Joint Ventures, Aeropolitical & Industry Affairs, and Etihad Guest, the airline's loyalty programme.De holds a Master's degree in Finance and Policy from the University of Chicago."I am excited to take on the Chief Revenue Officer role at a time of such opportunity, as international travel demand kicks into high gear. Etihad Airways has an incredible product, service and team behind it, and I look forward to working together to enable growth and deliver value as we take our airline to new heights,” said De.