MENA's mobile revolution: An interview with Mobmio CEO Aleksandr Kryvosheiev

In this exclusive interview with Adgully, Aleksandr Kryvosheiev, the CEO of Mobmio, a rapidly expanding global mobile performance network specializing in user acquisition for mobile apps and monetization services for publishers, delves into the evolving landscape of mobile usage, affiliate marketing, and data-driven strategies that Mobmio employs to navigate the dynamic world of mobile apps and affiliate marketing. Excerpts:The MENA region is often described as "mobile-first." How have you seen mobile usage and behavior evolve in this region over the past few years, and what unique opportunities does this present for companies like Mobmio?Over the past few years, mobile usage in the MENA region has experienced remarkable growth. As we all know, the UAE is the world leader in innovations, which resulted in double engagement on apps. This surge is attributed to the widespread adoption of smartphones and the introduction of 5G technology, contributing to higher mobile internet usage and shifts in user behavior. Notably, consumer engagement with apps in the region now surpasses that of Europe and North America by 1.6 times.According to Mitgo's data, the number of mobile sales in MENA grew by 20% in H1 of 2023 YoY, their GMV grew by 18,3%, over half of all orders in the region are made through mobile phones.Taking into account the results of July and August, the growth of sales through mobile traffic sources has increased even further, reaching 30% year over year.This shift has created unique opportunities for companies like Mobmio. With our focus on user acquisition and monetization services for mobile apps, we're well-positioned to tap into the region's mobile-first culture. As the MENA market embraces mobile apps for everything from shopping to entertainment, Mobmio can help local brands leverage this trend for rapid app growth to keep up with users' habits and trends. Launched as a stand-alone business in 2023, Mobmio has already reached 500+ million mobile users, generated 50+ million interactions and acquired 15+ million new users for its customers worldwide. Could you share some insights into the most significant mobile trends globally? How does Mobmio stay ahead of these trends to better serve its clients?Globally, mobile trends have seen a shift towards personalized experiences, augmented reality, and mobile commerce. Mobmio stays ahead of these trends through continuous market research, staying updated with technology advancements, and fostering partnerships with innovative app developers and mobile publishers. By understanding evolving user preferences, we tailor our strategies to align with these trends, ensuring our clients' apps reach their target audiences. With your extensive experience in affiliate marketing, how has the landscape of mobile affiliate marketing evolved since you started in the industry in 2013, and how is Mobmio adapting to these changes?Since 2013, mobile affiliate marketing has evolved from being a supplementary channel to a primary revenue driver for many businesses. Nowadays, we even see businesses emerging exclusively for mobile platforms, completely bypassing the traditional desktop format. This shift is hardly surprising given that tasks like hailing a taxi or finding a date are now predominantly carried out on mobile devices rather than desktops.The rise of mobile apps and social media platforms has transformed how affiliates reach and engage audiences. It's crucial to recognize that user behavior has undergone a notable transformation during this period. The generations of Millennials, Gen Z, and even the emerging Alpha generation tend to gravitate towards convenience, often seeking services that require minimal additional communication or effort. Our experience allows us to navigate this evolving landscape effectively, ensuring maximum results for our clients.User acquisition is a critical aspect of mobile app success. Could you elaborate on some of the key strategies that Mobmio employs to help its clients acquire and retain users effectively?Mobmio excels in user acquisition by seamlessly blending affiliate marketing strategies with cutting-edge mobile app dynamics. We connect apps with their ideal audience segments by leveraging our extensive network of mobile-first publishers. This dynamic partnership with diverse publisher types empowers us to tap into various user behaviors and preferences. Moreover, our personalized success managers collaborate closely with clients, optimizing strategies for long-term user acquisition and retention. Through these synergistic approaches, we secure high-quality installs, enhance user engagement, and ultimately drive user retention. We prioritize meeting our clients' specific needs and objectives, ensuring the success of their businesses by maintaining a strong focus on their goals and long-term partnerships. In a crowded app marketplace, what role does data-driven marketing play in ensuring a mobile app's visibility and growth? How does Mobmio leverage data to optimize user acquisition campaigns?Amid the bustling app marketplace, data-driven marketing is the compass guiding an app's trajectory. Mobmio capitalizes on data analytics by strategically partnering with diverse publishers, aligning offers with user preferences in specific segments like Ecommerce, Utilities, Finance, Services, Travel, Telecom, and Entertainment. Our data-driven approach goes beyond user segmentation; it permeates every campaign phase. By meticulously analyzing user behavior and engagement metrics, we continually refine targeting and creative optimization. This iterative process ensures that our user acquisition campaigns adapt to real-time trends, resonating with users and fueling app visibility and growth.Could you share a specific case study where Mobmio's approach to user acquisition resulted in remarkable growth for a mobile app? What were the key factors that contributed to that success?Certainly, we worked with an e-commerce app that was struggling to expand its user base. By implementing a comprehensive data analysis, refining their ad creatives for specific audience segments, and employing re-engagement campaigns, Mobmio significantly increased their installs and user engagement. The key factors were our precise targeting, creative optimization, and continuous campaign adjustments based on real-time performance data.Mobile apps have become integral to various industries, including affiliate marketing. How has the role of mobile apps evolved within the affiliate industry, and how does Mobmio leverage this trend?Mobile apps have transformed the affiliate industry by offering a more seamless and personalized user experience. Affiliates can now leverage in-app placements, push notifications, and native advertising for higher engagement. Mobmio harnesses this trend by collaborating with app developers and publishers, creating tailored affiliate strategies that blend seamlessly into the app's experience, enhancing both user engagement and conversion rates.As the CEO of Mobmio, how do you see the synergy between mobile apps and affiliate marketing evolving in the future? What opportunities do you foresee for companies operating in this intersection?The synergy between mobile apps and affiliate marketing will deepen as technology advances. We'll witness more sophisticated tracking, AI-driven optimization, and immersive experiences. This will open opportunities for innovative partnerships where affiliates collaborate closely with app developers to create value-driven experiences. Companies like Mobmio can facilitate these collaborations, driving mutually beneficial outcomes and redefining how affiliates engage with mobile audiences.Can you provide insights into the challenges and opportunities of monetizing mobile audiences, especially in markets like MENA? How does Mobmio address these challenges?Monetizing mobile audiences in markets like MENA requires balancing cultural nuances and user preferences with revenue generation. It's crucial to respect user privacy and avoid intrusive ads. Mobmio addresses these challenges by tailoring ad content to match local preferences, partnering with culturally relevant brands, and leveraging our deep understanding of the market to deliver ads that resonate with users, ultimately maximizing revenue potential.Could you share a success story of how Mobmio effectively helped a publisher optimize their monetization strategy and achieve substantial revenue growth?I'd be glad to share our recent success story with Facemoji, a publisher we work with. In just six months, we helped them double their earnings by implementing the following strategy. Firstly, we advised the publisher to promote offers simultaneously on two models: namely CPI and CPA. By trying both methods, they could figure out which one was more profitable. After identifying the best option, we also customized rates specifically for them. Additionally, we promptly provided them with all the necessary statistics to optimize their advertising efforts effectively. This partnership showcases how strategic planning and data-driven decision-making can significantly boost revenue within a short timeframe.

Sharjah Promotions 2023 Concludes in Style, Delighting Participants with reward

 The 20th edition of the "Sharjah Summer Promotions 2023" has concluded with a grand celebration at City Al Zahia Centre in Sharjah, marking the successful culmination of more than two months of vibrant activities organized by the Sharjah Chamber of Commerce and Industry (SCCI).The event was held under the captivating theme "Ya Hala Bsaifna in Sharjah" (Welcome Summer in Sharjah), and it truly lived up to its promise of delivering excitement and rewards to participants.The highlight of the closing ceremony was the eagerly anticipated grand draw, which brought smiles of joy to lucky winners. One fortunate individual drove away with a brand-new Nissan Petrol 2023 car, while 20 other winners were awarded vouchers worth AED 5,000 each. In addition, cash prizes worth AED 2,500 and five tourist tickets were also distributed among the thrilled winners.The impact of the Sharjah Summer Promotions extended far beyond the winners' circle. The event played a pivotal role in invigorating retail and various other economic sectors. The impressive results were exemplified by total revenues and sales surpassing the AED 500 million mark.Furthermore, the rest of the prize winners, tracked by the Sharjah Chamber in collaboration with participating shopping centers, exceeded 100 individuals over a span of two months, collectively amassing prizes worth over AED 3 million.Throughout its duration, the Sharjah Summer Promotions drew the attention of thousands of shoppers from across the UAE. It also lured tourists to explore the captivating destinations within the Emirate of Sharjah and its bustling markets. Attendees were treated to a diverse range of entertainment events, complemented by substantial offers and discounts reaching up to 75% on globally recognized brands.HE Mohammad Ahmed Amin Al Awadi, Director-General of the SCCI, emphasized the vital role played by the 20th Sharjah Summer Promotions in enhancing various economic sectors, notably retail and tourism.Al Awadi noted that the staggering success of the initiative fortified its reputation as a premier marketing and entertainment event not only in the country but also in the region. The event has undoubtedly carved out a significant spot in the annual calendar of events in the Emirate of Sharjah, setting a benchmark in fostering innovation and creativity through the promotional strategies implemented by shopping malls, thus significantly boosting sales.For his part, Ibrahim Rashid Al Jarwan, Director of Economic Relations and Marketing at the SCCI, lauded the event as a cornerstone in promoting tourism in the emirate. It actively instigated a surge in marketing activities, fostering innovation and creativity through various promotional avenues unveiled by shopping complexes and crafting enticing ideas that elevated sales trajectories.Meanwhile, Jamal Bouzanjal, Director of the Corporate Communication Department, stressed that the resounding success of the "Sharjah Summer Promotions" reaffirms Sharjah's standing as a significant regional hub and a globally sought-after destination for families. The festive atmosphere, coupled with an array of entertainment events and unparalleled marketing offerings, contributed to the event's immense popularity.The "Sharjah Summer Promotions" featured a multitude of marketing campaigns, with the "Back to School Offers" campaign emerging as a standout success. This initiative captivated a wide audience, attracting shoppers eager to seize the substantial discounts, valuable offers, and significant price reductions available at shopping malls, libraries, and stationery stores throughout the Emirate of Sharjah.

gamma appoints Larry Gaaga and Dany Neville to executive positions

gamma, the artist-first multimedia platform providing creative and business services across all artistic and commercial formats, today announced an expansion of its commitment to Africa and the Middle East with the addition of two impactful music industry pioneers to the region’s executive team.The executive appointments include legendary Nigerian songwriter and recording artist Larry Gaaga joining as Vice President/General Manager of Africa, and pioneering Arab artist and DJ, Dany Neville taking the role of Vice President, A&R, Middle East. Gaaga will be based in Lagos and Neville in Dubai.Historically, international labels have headquartered their African operations solely in South Africa, with Nigeria often having satellite presence. gamma. is rewriting this narrative by investing its largest resource focus in Nigeria, recognizing its position as the leading country in terms of the global export of music.Taken together, these actions amplify the foundation that gamma. and its digital distribution arm Vydia have built in the region, increasing the company’s capabilities and resources and ensuring a two-way exchange of culture and opportunity for artists worldwide.“gamma.’s mission is to both nurture talent local to Africa and the Middle East into global superstars, as well as to open the continent for Western artists to reach new fans and opportunities,” said Sipho Dlamini, President Africa & Middle East, gamma. “Both Larry and Dany have the historical background and cultural fluency critical to establishing the relationships and resources necessary for us to succeed.”Most recently, Gaaga was Vice President of Def Jam Africa, where he led the label’s A&R division. In his new role, Gaaga will oversee gamma.'s operations across the entire African continent. His visionary leadership and guidance to the teams in both Nigeria and South Africa will drive the company’s growth, development, and ultimate success across the region.“Larry and Dany’s extensive experience, deep understanding of the local music landscapes, and relentless passion for nurturing talent are welcome additions to the gamma. family,” said gamma. Co-founder & CEO Larry Jackson. “Together, they will strengthen our market presence and drive significant growth across Africa and the Middle East.”Gaaga's primary focus will be on providing strategic direction for long-term success, driving revenue growth, and expanding market reach across Africa. He will spearhead initiatives to develop local talent, ensuring their success both domestically and on the global stage through collaborations and partnerships with the wider group.Naomi Campbell, a prominent figure in the global entertainment community and Special Advisor to gamma., played a crucial role in fostering the partnership between Gaaga and the company. “Artistic brilliance knows no bounds,” says Campbell. “Larry’s appointment exemplifies the spirit of artistic empowerment. I am thrilled to have played a part in bringing his visionary talents to this artist-first platform.”“I am honored and excited to take on the role of Vice President/General Manager of Africa,” said Gaaga. “This presents a unique opportunity to contribute to the growth of the entertainment industry across the continent, promoting local talent and showcasing the incredible creativity and diversity of our artists to the world.”Pioneering Arab artist and DJ, Dany Neville has joined gamma. as Vice President of A&R, Middle East. From launching the regions’ first urban radio show in 2000 to collaborating with iconic artists like Snoop Dogg, T Pain, Kymani Marley, Kid Ink and DJ Snake among others, his journey has been replete with groundbreaking milestones. Dany’s achievements include performing at the MTV Music Awards, winning prestigious awards such as Time Out’s Best UAE DJ, and becoming the first UAE-born DJ to play at Tomorrowland. He’s known for transcending borders and uniting culture, leaving an indelible mark on the global music scene.“This is a unique opportunity to showcase the talent and culture of the Middle East to the world,” said Neville. “gamma. is a unique company with the right tools and people needed to elevate this region to even greater heights in the world of music and entertainment.”

Boomerang rebranded as ‘Cartoonito’ in MENA

Boomerang, the kids channel by Warner Bros. Discovery, has been rebranded as Cartoonito in the Middle East and North Africa region. This rebranding is done with the main aim of catering to the pre-school range of kids.Cartoonito will include all cherished Boomerang classics like Tom & Jerry, Mr. Bean, Grizzy & the Lemmings, and Looney Tunes Cartoons, alongside fresh additions like Dino Ranch, Thomas and Friends: All Engines Go, and Lucas the Spider. Moreover, Cartoonito is all set to launch a range of new shows such as Batwheels, Bugs Bunny Builders, and Interstellar Ella, providing entertainment to the whole family.The rebranding is done with the aim of promoting creativity, collaboration, and inclusivity to develop kids by encouraging empathy, respect, and fairness in their interactions with others.Earlier in July, WBD rebranded Boomerang channel as Cartoonito in Southeast Asia, Taiwan and Hong Kong.                               Vanessa Brookman, Senior Vice President, Kids & Family EMEA, Warner Bros. Discovery, said: “Celebrating individuality and originality, Cartoonito offers a safe space where kids and their families can laugh and learn alongside beloved characters. I am very proud that in the year we celebrate 100 years of Warner Bros., we are showing our commitment to our youngest audience by launching our preschool offering Cartoonito across EMEA.”

7awi Media Group and Inc. Magazine to launch IncArabia

7awi Media Group, a digital media platform, is set to launch its new website,, in collaboration with the American business magazine Inc. The anticipated launch date for is by the end of this year. This digital magazine will focus on content related to digital advancements, events, and the future of technology and business. Notably, it will be available in both English and Arabic languages to cater to a diverse Middle Eastern audience.In January of this year, 7awi Media Group introduced two English-language digital content platforms, Kuwait Moments and Oman Moments. These additions joined 7awi's existing "Moments" portfolio of websites, which deliver the latest local and regional news, entertainment, events, lifestyle, and trending topics to English-speaking expatriates in the GCC region. This portfolio includes UAE Moments, Saudi Moments, Qatar Moments, and Bahrain Moments.Through its partnership with American Business magazine Inc., 7awi Media Group aims to provide digital content that highlights the latest trends and insights in business, innovation, and technology across the Middle East. IncArabia will offer in-depth analysis, exclusive interviews, and original reporting covering entrepreneurs, executives, and decision-makers in the region.Scott Omelianuk, Editor-in-Chief of Inc. Business Media, expressed his enthusiasm for collaborating with 7awi Media Group. He believes that this partnership will allow them to provide valuable information addressing key business solutions in the rapidly growing small business sector of the Middle East.Anas Abbar, CEO of 7awi Media Group, also shared his excitement about bringing Inc to the Middle East. He anticipates that this merger will result in compelling stories, tips, and case studies on IncArabia, adding significant value to startups in the MENA region. In addition to showcasing global stories, IncArabia will spotlight regional success stories for a global audience.án-brings-made-in-italy-childrens-luxury-to-dubai

Nanán brings made in Italy children’s luxury to Dubai

With the UAE’s retail market continuing on a strong growth trajectory, Nanán—an international brand of children’s furniture, clothing & accessories—has entered the country with its inaugural store now open in Dubai Mall. The Nanán brand, owned by Nicola Bulgari, is being represented in the UAE by Al Khayyat Investments (AKI).Nanàn's exemplary range of products are distinguished by the unrivalled Italian style and excellence of materials. Sweetness, quality, and luxury are the basis of the made in Italy Nanán concept. The flagship store at Dubai Mall, designed by creative agency Thirtyone Design + Management, caters to children from infancy to 12 years old. It presents a unique range of fashion and furniture to jewelry and beauty products, faithful to the Nanán philosophy of offering parents and children both comfort and elegance."The decision to inaugurate our exclusive store within the UAE was a strategic endeavor, supporting Nanán's growth while catering to the distinctive tastes of UAE audiences," shared Claudio Pizzolato, General Manager of the Nanán brand in Italy. "We are confident that parents and children in the UAE will resonate with the Nanán philosophy and its transformative impact on childhood. Moreover, this milestone aligns with our overarching expansion strategy, further solidifying our partnership with AKI as the perfect collaboration to propel us toward realizing our goals."The store in Dubai Mall, materializes the brand's concept in a luxury environment that is warm and enveloping—like a tender embrace symbolized by the brand’s pampering bears Tato and Puccio. The large rooms and round arches, VIP areas draped in velvet fabrics, and soft carpets echo the atmosphere of early childhood, while reflecting the quality and prestige of the brand. The new Nanán brand identity, whose common thread is a curved line symbolising the folds in a mother's embrace, was the starting point for Thirtyone Design + Management studio to define the layout of the boutique's display elements. The result is a sumptuous atmosphere in which all the refined Nanán collections excel.The latest opening is part of a larger international expansion for Nanán that began in 2022. Today, Nanán is present in 15 countries from Italy to Japan, and now the UAE.Speaking on the opening, Emad Husein, General Manager of AKI Fashion, said: “We are proud to welcome Nanán to the AKI family and to open our first store in the UAE at Dubai Mall. Nanan is known for offering exclusive collections that capture the essence of sophistication and innocence. Our store will be a destination for discerning families seeking elegance and refinement for their young fashion enthusiasts, stepping into a world where luxury intertwines with the joy of childhood.”Further discussing business plans, he adds, “we are poised to further expand our presence within the UAE in the coming months, while also preparing for the strategic scaling of our business operations in the MENA region.”In the UAE, the Nanán concept will benefit from AKI’s longstanding expertise in premium products and services across industries such as retail, healthcare, consumer goods, fitness & lifestyle, contracting, and automotive. The addition of Nanán to AKI’s portfolio reflects the company’s growth strategy to foster international brand partnerships while also developing its own homegrown brand concepts.

GELLIFY appoints Enrique Ortega as CEO, ushering in a new era of innovation

GELLIFY Middle East, a prominent player in the innovation and digital transformation landscape, proudly unveils a transformative chapter with the appointment of Enrique Ortega as its new CEO. This strategic move aligns with the launch of groundbreaking initiatives such as the 'Innovators Guild' and the 'Purple Podcast' series, elevating GELLIFY's stature in innovation advisory, venture building, and data strategy and transformation.With over 18 years of deep Strategy, Innovation, Digital, and Technology Consulting experience and insights, Enrique brings a wealth of expertise to steer GELLIFY's journey towards becoming the region's leading innovation powerhouse. Before assuming his role as CEO, Enrique helmed the Business Innovation Consulting Practice of GELLIFY in the Middle East where he played a pivotal role in increasing the company’s market share and brand awareness. Prior to that, he was part of Accenture's Technology Strategy Leadership team in the Middle East.A significant part of Enrique's objective, there's a renewed commitment to elevate venture building, innovation advisory, and data & analytics offerings to unprecedented levels, marking a new chapter in GELLIFY's regional prominence.As part of his appointment, Enrique has launched two strategic initiatives for GELLIFY to continue contributing to the region’s innovation ecosystem.The new initiative, 'Innovators Guild' is an interactive platform meticulously crafted for innovators to delve into a myriad of diverse topics and experiences. This guild aims to foster a collaborative environment where creative minds can share insights, exchange ideas, and collectively shape the future of innovation.Further enhancing GELLIFY's commitment to knowledge exchange and thought leadership, the 'Purple Podcast' series, through engaging conversations, delves into the latest trends, disruptive technologies, and emerging opportunities that are reshaping the innovation landscape. This series is set to inspire, inform, and empower individuals across sectors to harness the transformative potential of innovation.Commenting, Enrique Ortega said, “We have been preparing these two initiatives with care over the past couple of months and I’m very excited to launch them now. They will bring together different ways of thinking, different ways of understanding and executing innovation and hopefully spark new ideas in a continuous effort to contribute to the region’s innovation journey.”On his appointment, he added: "I am thrilled to lead the exceptional team at GELLIFY Middle East. We will continue the path that we initiated some time back and that differentiates us from others: being close to our clients, always value-driven, with pragmatic and actionable advice, tailor-made solutions and collaborative partnerships.”Short and medium term priorities under Enrique's leadership include bolstering client support, diversifying the brand portfolio, and doubling down on innovation advisory and data strategy services aligned to the needs expressed by clients.Massimo Cannizzo, Co-Founder and Chairman of GELLIFY Middle East, expressing unwavering faith in Enrique's leadership, he stated, "Having collaborated closely with Enrique for almost a decade now, I am confident in his vision and prowess to guide GELLIFY Middle East into the next level of growth. His great expertise, combined with a profound understanding of the region, its dynamics and the needs of corporates and governments, positions GELLIFY for even greater regional success."Amidst these transformative undertakings, GELLIFY's performance remains strong. Strategic investments during Q1 and Q2 have propelled the expansion of innovation advisory and data strategy practices. GELLIFY's pivotal advisory engagements with prominent private and government entities in the UAE reiterate its role as a committed transformation partner.

Deliveroo launches ‘It’s all on your doorstep’ campaign

Deliveroo, a popular food delivery company known for bringing the high-street feel to homes, has now launched a new campaign to celebrate local food scenes from around the world. This ad campaign with its tag line ‘‘It’s all on your doorstep’ has been devised and created by Pablo London, an independent creative agency of London. Deliveroo, a British online food delivery company, was founded in 2013 by Will Shu and Greg Orlowski at London. Presently, it operates in the UK, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the UAE, Kuwait and Qatar, besides a few other countries as well.The campaign begins with two small videos of around 30 seconds, exploring Deliveroo’s grocery delivery services along with its restaurant deliveries. Both of the ads have used a mixed-media approach to bring local neighborhoods to life, and spotlight the variety of food which Deliveroo can offer. <div class="video-container"><iframe src="" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>Sophie Laghzaoui, Marketing Director-Global Brand strategy & campaign, Deliveroo, said: ““Deliveroo gives customers a portal to discover the best food experiences available on their doorstep – and that’s what inspired our new global brand platform. Whichever neighbourhood you live in, one of the most exciting things about it is the local food scene. From London to Dubai, Paris to Hong Kong, what connects us all is a shared love of food. ” The latest campaign of ads feature an animated Deliveroo rider taking viewers on a journey through a vibrant food community, while promoting the restaurants which can deliver food to people’s doorsteps. The video takes viewers on a tour through the mind of a foodie who needs different ingredients for cravings throughout the week. Showcased across TV, video-on-demand, radio, digital, social, PR and out-of-home (OOH), the creatives will use mixed media environments featuring diverse and unique characters, all centered around the love of food.

Being Human Clothing Launches Its First Exclusive Store in City Centre Deira

Being Human Clothing, the global fashion brand with a philanthropic heart is excited to announce the opening of its first Exclusive Store in Dubai, UAE. This marks a significant milestone for the brand, as it expands its presence in the Middle East and strengthens its mission of making a positive difference. The store is a testament to the brand's commitment to providing fashion-forward clothing while promoting humanitarian causes.The new Being Human Clothing store is located in the prestigious City Centre Deira Mall. The store has a modern design and layout that encapsulates the essence of Being Human Clothing's ethos – to combine style with social responsibility. The store’s façade is nearly 150 feet long, which is the longest in the mall. There are windows all around and it also boasts of a lounge area. There are two separate zones for trial rooms – one for ladies and one for men. There is a gazebo in the store, where the merchandise is artfully decorated with mannequins in the middle.The store is a reflection of Being Human Clothing's versatile offerings. With an array of trendy and eco-friendly clothing options, the new store offers Dubai residents and visitors, a one-stop destination for fashion and philanthropy. The collection caters to both men and women, from chic casual wear to stylish accessories. Being Human Clothing has always been renowned for its support of various charitable causes worldwide. The brand has consistently emphasized the importance of compassion and empathy. A portion of the proceeds from each purchase, at the store, will go towards supporting education and healthcare initiatives."We are thrilled to open our first exclusive store in City Centre Deira Dubai, it is a hub of fashion and culture, making it the perfect location for our brand's expansion. Our store not only provides a unique shopping experience but also serves as a platform to contribute to the betterment of society," said Mr. Sanjeev Rao, CEO of Being Human Clothing.Bipin Mulani – Director, Top Brands LLC, the master franchisee of the brand in this territory added “We are thrilled to be a part of the international expansion journey of Being Human and believe that this brand and market are a perfect fit".

Qatar Airways Introduces The Ascent: Oryx One's Fresh Theme Song by Dana Fardan

The Official Composer of Qatar Airways Group, Dana Al Fardan, brings a new onboard theme song ‘The Ascent’, marking new beginnings and adventurous journeys at a post-World Cup era with the award-winning airline. The new song is now available with Oryx One inflight Entertainment on Qatar Airways flights.Performed by the Qatar Philharmonic Orchestra members, the new onboard theme music will relax the senses of the airline travellers, setting the mood for an unforgettable flight experience.In 2016, Qatar Airways Oryx One Inflight Entertainment had partnered with Dana Al Fardan to create the onboard theme music. Fast forward to today, Dana’s work has become synonymous with the airline’s identity, and is perceived as a symbol of travel in style with Qatar Airways.‘The Ascent’ marks the trilogy of two previous onboard theme songs, ‘The Awakening’ and ‘The Dawn’. Composed of musical instruments such as the piano, violin, viola and cello, Dana’s work introduces a fresh blend of Arabic allure masked in classical music. She has achieved this by frequently including the Ney (Arabic wind instrument) and the Rababa (Arabic bowed string instrument), creating legendary musical pieces.Qatar Airways Group CEO, His Excellency, Mr. Akbar Al Baker, said: “Music is a universal language, and at Qatar Airways we have chosen a theme song that uplifts the passengers and transcends them to a wonderful destination. I am proud of Dana Al Fardan, not only is she showcasing our Qatari culture through sophisticated art, but her onboard music has also become synonymous with Qatar Airways’ brand identity. It is now directly associated with travel, culture, and luxury. It brings me great pleasure to welcome passengers onboard with the rhythms of Dana’s new symphony.”The Official Composer of Qatar Airways Group, Ms. Dana Al Fardan, said: “On the 10th September 2023, we are releasing an EP titled ‘Trilogy of the Ascent’ where my compositions for Qatar Airways will be available in all major streaming platforms. The first track is ‘The Awakening’ followed by ‘The Dawn’ and ‘The Ascent’, the last one is the upcoming boarding music of the Qatar Airways.The trilogy captures the evolution in our shared human experience over the last 6 years. Setting itself within the DNA of Qatar Airways, it reflects the spirit that seeks to take flight and constantly ascend to higher fields of knowledge.”She continued, “As a composer, I really want to capture the sounds from my country and explore the nuances of different Arabic instruments, rhythmic patterns, and flourishes. The idea is to preserve the authenticity of one style of sound and build it into another in a way that fits without one having to accommodate the other by deconstructing itself.”Dana has played at the iconic Theatre Royal Haymarket in London bringing the Qatari composer’s work to a UK audience for the first time. She has also delved into musical theatre, composing the music for “Broken Wings” and “Rumi: The Musical”. “Broken Wings” was the first Middle Eastern musical that arrived in the West End, and it has been performed in various theatres around the globe. “Rumi: The Musical” premiered at London Coliseum to a full house and in Qatar during the FIFA World Cup Qatar 2022. The “Trilogy of the Ascent” by Dana Al Fardan will be available on all streaming platforms from 10 September 2023, in addition to being available on Oryx One Inflight Entertainment. Qatar Airways Oryx One Inflight Entertainment features more than 7,000 entertainment options that allow passengers to watch the latest blockbusters and TV programmes. The award-winning system also features more than 2,000 musical entertainment choices, featuring artists such as The Official Composer of the Qatar Airways Group, Dana Al Fardan.

Orange Jordan sponsors AIDTSEC 2023

Orange Jordan and the Special Operations Forces Exhibition and Conference (SOFEX Jordan) signed an agreement under which the company will sponsor the Artificial Intelligence in Defense Technologies and Cybersecurity (AIDTSEC) conference for the second consecutive time.The AIDTSEC 2023 conference will take place on September 4-5 at the King Hussein Bin Talal Convention Center in the Dead Sea.The agreement was signed by Deputy CEO/ Chief Enterprise Officer at Orange Jordan, Engineer Sami Smeirat, and Vice Chairman of SOFEX, Brigadier General Engineer Ayman Al Batran, and attended by CEO of SOFEX, Ahmad Al Taweel.The AIDTSEC conference, the leading artificial intelligence conference in the region, is held by SOFEX every two years to provide a platform for experts, innovators, and startups in artificial intelligence defense technology and cybersecurity.Engineer Sami Smeirat said: “We are proud of the distinguished partnership between Orange and SOFEX. The conferences held by SOFEX are attended by representatives from all over the world and focus on key global topics that are essential for continuous development, such as cybersecurity and artificial intelligence. These topics are also at the core of Orange Jordan’s strategy and services”.Smeirat added: “As we continue to offer the latest technologies, Orange Jordan remains committed to providing a world-class experience with added value and high quality”.For his part, Ahmad Al Taweel expressed pride in the successful partnership that has lasted for years between Orange Jordan and SOFEX, stating: “We are grateful for Orange Jordan’s trust in SOFEX Jordan, and we look forward to more cooperation and joint success in the future”.The first edition of AIDSTEC was held in 2021 under the patronage of His Royal Highness Crown Prince Al Hussein bin Abdullah II and with the support of the Jordanian Armed Forces - the Arab Army.

Sheraa & Arada announce nationwide competition to empower next fashion prodigy

Sharjah: Sharjah Entrepreneurship Center (Sheraa) and Arada have announced a joint initiative as partners, which is poised to turn the spotlight on the UAE’s emerging talents in fashion. Their impact investment initiative is designed to harness the full business potential of local and locally based designers who need mentoring and support to bring their fashion concept to their target audiences across the nation.The initiative starts with a contest wherein interested applicants need to send their entries to the registration page on Sheraa’s social media platforms, before September 21, and ends with an opportunity to win a three-month rent-free retail space at Artal’s first beautifully designed boutique on East Boulevard in Aljada, Arada’s master community in Sharjah. Apart from being in Artal, one of the UAE’s most sought-after addresses for contemporary Emirati women’s fashion, and sharing the space with leading designers at this multi-brand boutique, the winning fashion concept will be given the opportunity to connect with thousands of entrepreneurs, investors and ecosystem giants at the Sharjah Entrepreneurship Festival (SEF) 2023.Additionally, Sheraa will mentor shortlisted candidates by offering them pitch training, organise and conduct the pitch competition and coordinate with the winning concept to finalise their SEF 2023 showcase.Alongside providing the free retail space to the winner at Artal, Arada will also review the winner’s proposal and offer advisory support on branding including design, signage and marketing strategy. Arada’s commercial experts will provide a detailed finance and business model review to the winning concept. Eligibility criteria The impact investment initiative has been designed to scout the next generation of modest wear and home-based brands based in Sharjah or looking to expand in the emirate. Contest targets local and resident designers and university students who have been operating online through their personal social networks and need more traction, or those who have the talent and the concept, but require expert guidance, business mentoring and the right platforms to connect with their target audience.Encouraging designers from across the UAE to join this competition, Iman Ben Chaibah, Head of Community Engagement at Sheraa noted: “The fashion industry in the UAE is as vibrant as it is competitive, and sometimes the right mentoring and showcasing opportunities become the difference between failure and success, particularly for individual designers who are up against giant global brands. This impact investment initiative has been designed by Sheraa and supported by Arada to ensure that the exceptional talents in the field of fashion design in Sharjah and the UAE receive world-class mentoring and support to bring their dreams to fruition. As a nation, we admire and respect ingenuity and entrepreneurial spirit, and therefore design initiatives that ensure that art and creativity continue to thrive.”Zainab Salem, Founding Manager, Artal, said: “We are honored at Artal to be part of this initiative, which falls in line with our strategy that aims to support the community through empowering talented fashion designers and giving them the opportunity to achieve their dreams. Through this initiative, we are reinforcing the importance of the fashion industry in the United Arab Emirates, which is fast becoming a global hub for the sector. Artal will be offering the winner of this competition not just retail space at its Aljada store but also the benefit of a full advisory scheme in conjunction with Arada’s commercial experts to continue its successful journey and achieve excellence”.Artal is a venture by Arada, the innovative master developer behind Aljada. Launched in 2017, Arada is one of the UAE’s fastest-growing master developers, with AED37 billion of projects under development, including the Masaar forested community, Jouri Hills at Jumeirah Golf Estates and the newly announced Armani Beach Residences at Palm Jumeirah. The Sharjah Entrepreneurship Festival (SEF) is one of the biggest ecosystem events in the region, which has hosted 18,500+ attendees and 465+ local and international speakers in five years. The 2022 edition of SEF was its largest yet. The two-day festival welcomed over 5,900 founders, students and thought leaders who presented path breaking and socially conscious ideas that will shape a better future for humans as well as our planet.

DAMAC Mall Grand Opening: Unveiling Unmatched Luxury and Integrated Services

DAMAC Group, the leading UAE-based business conglomerate, has announced the opening of DAMAC Mall, adding a new retail and leisure destination to Dubai's luxury landscape. The mall was officially inaugurated on 1 September 2023 by Amira Sajwani, Managing Director, Sales & Development, DAMAC Properties.DAMAC Mall presents an expansive 110,000-square-foot space that seamlessly integrates retail, hospitality, leisure, and entertainment offerings. The Mall is envisioned as a hub for unique shopping experiences. The mall located within DAMAC Hills features major international and local brands across various categories, including 30 retail stores and 10 F&B outlets.Commenting on the opening, Amira Sajwani, Managing Director, Sales & Development, DAMAC Properties, said: “DAMAC Mall is part of DAMAC’s growing presence in the retail sector. It underlines our keenness to provide residents seamless connectivity and easy accessibility to community and retail amenities. We are confident that the mall’s carefully curated tenant mix perfectly aligns with the preferences of our local community. DAMAC is committed to consistently improving the quality of life for our residents and transforming our communities into dynamic spaces that offer unmatched convenience and satisfaction.”The mall highlights a fusion of contemporary architecture and luxury finishes, and the individual retail outlets conform to the latest global standards of fit-out design and fittings. The ample natural lighting from the skylights gives the facility a vibrant ambience.The inaugural ribbon-cutting ceremony was followed by the opening of a sprawling 28,000-square-foot Spinneys supermarket in addition to the grand opening of Starbucks, Papa John's, Vietnamese Foodies, American Wax, Al Jaber Opticals, Al Ain Pharmacy and Lingo Play Area for children.A 9,000 square feet Fitness First gym and a dedicated 8,000 square feet MEDCARE medical facility are slated to open soon.With its unique retail mix across diverse categories that meet the requirements of a community mall, DAMAC Mall expects an annual footfall of around 1.3 million visitors. In addition to the spacious interiors, the mall has a large parking area capable of accommodating 360 vehicles.The mall's future expansion plans are currently in the design stage. The expansion is in line with the demand from retailers and the tenant mix curated and created by DAMAC, keeping in mind the needs of residents of the DAMAC Hills community and visitors.It is worth mentioning that DAMAC's portfolio encompasses several communities, each offering distinctive living experiences. Among these is DAMAC Hills, its first master community in the UAE. The well-established, self-contained community symbolises luxurious living in every sense of the word. Featuring wide-ranging amenities, including modern apartments, villas, townhouses, and luxury residences in association with world-class brands, it includes nearly four million square feet of parkland with various themed areas for relaxation and sports. Many essential everyday services are available, including food trucks, Carrefour supermarket, Jebel Ali School, and a shuttle service to the Mall of the Emirates.

Roya TV launches live news channel on mobile app, website

Roya Media Group (RMG) launched a 24-hour live news channel, currently in an experimental phase. This comes as part of its strategy to consolidate its position at the forefront of media networks on a regional and global level and to diversify broadcasting media according to the needs of its target audience.This step also comes as part of the RMG's development programs and its commitment to providing unique media experiences to its viewers and followers.The channel provides live field reporting from all governorates of Jordan. It also transmits breaking news and the latest events of the country and the rest of the world through its live reports, correspondent contributions and coverage from international news agencies.It also broadcasts Palestine’s news brief at 4 pm, 5 pm and 6 pm, to shed light on the events of the occupied homeland and the concerns of the Palestinian people.Viewers can keep up with the latest political, intellectual and economic seminars, as well as educational documentaries, from the RMG's archives and productions.All these in addition to the daily news bulletins, which covers the top local and Arab news including political content as well as social, economic and sports, as well as international news. The news bulletin also brings the voice of the people directly from the field.The live news channel also broadcasts a diverse package of prominent news programs such as “Akhbar Al-Sabe’a,” (News at Seven) and the daily news bulletin at 7:30 pm.Viewers can tune in to talk shows including political, social and economic programs such as “Nabd Al-Balad,” (The Country’s Pulse); a socio-political program that tackles local, regional and international issues and hosts experts.Also in its running order, “Min Huna Nabdaa,” (This is Where We Begin), which sheds light on people’s daily challenges and complaints in search of solutions and digs deep into local issues exploring different aspects. It reaches out to the relevant officials in order to find solutions to problems.The channel also covers “Haki Siyasi,” (Political Talk); a daring political chat show that tackles bold topics and pushes the limits in relation to politics and youth issues.The channel launch represents an important turning point for RMG in terms of diversifying its lines of communication with its audience and responding to their needs and priorities in keeping up with the latest news and current affairs with ease.Roya sees this launch as a turning point within its strategy to cement its rapport with viewers and audiences by fulfilling their aspirations in following events and news with ease. The live news channel is accessible through Roya TV’s website and mobile application, starting Sunday, August 13. Here, viewers enjoy a variety of programs and exclusive news around the clock.Roya TV hopes that this launch will be the start of a new phase of media interaction and effective communication with its audience, keen on gaining access to unique content that meets their expectations.

IGCF 2023 Report: Pioneering 'Human Capital Management in a Crisis-Ridden World'

The upcoming 12th edition of the International Government Communication Forum, organised by the Sharjah Government Media Bureau, will mark the debut of a report titled 'Human Capital Management in a Crisis-Ridden World: Strategies for Preserving and Advancing Wealth Amid Global Economic Challenges'. The report, developed in partnership with Trends Research and Advisory, is set to unveil its findings during the event, held under the theme 'Today's Resources, Tomorrow's Wealth', scheduled for September 13th and 14th at Expo Centre SharjahThe report explores how wealth can be preserved and developed against the backdrop of global economic challenges and learning from international experiences. Segmented into five sections, it starts off with the definition of human capital and its importance in the modern-day economy and concludes with key findings and recommendations. It also provides insights into major challenges facing human capital amidst global economic crises and how to address them through effective and sustainable methods, highlighting the UAE’s achievements in human capital management.Gov. Talks: 10 thought-provoking sessions and inspiring talksThe report's launch comes as part of the IGCF's ‘Gov. Talks Stage’ that plays host to ten panel discussions and Inspiring talks focused on health awareness, media, family, environment, and innovation. The diverse activities are held in partnership with Trends Research and Advisory, the United Arab Emirates University, the Health Education Department at the Supreme Council for Family Affairs, Sharjah Press Club, Sharjah Media City (Shams), Family Development Department in Sharjah, Districts and Villages Affairs Department in Sharjah, and the Training Department at SGMB.The platform will be grounds for discussions on digital health media, the evolution of media from traditional to new, and the power of artificial intelligence in enhancing communication in the digital age. It will also host deliberations on media among young participants to share their impressions on the present and future of media, especially digital media. The platform will have a specialised session discussing the role of district councils in promoting social cohesion.Inspiring Talk: Mahmoud SaadSharjah Press Club will host eminent TV anchor and presenter Mahmoud Saad in an inspiring talk titled ‘From Traditional Media to New... A Speech for a Media Journey’. He will share his decades-long professional journey and highlight his pivotal roles as an anchor and presenter, along with invaluable advice on agileness in a fast-paced and constantly evolving media sector. Sharjah Press Club will also organise a session titled ‘Tomorrow's Media - from the Perspective of Future Generations,’ where graduates of the Ithmaar Media Training Program for children and youth will discuss the future of media in general, and digital media in particular. Health Media… where technology meets healthcareThe ‘Health Media’ session organised by the Health Education Department of the Supreme Council for Family Affairs provides an opportunity for healthcare sector workers to understand the role of digital media in raising public awareness about the importance of health, accessing reliable trusted information and services, and how to develop qualified professionals in this field.Artificial IntelligenceIn the inspiring talk organised by Sharjah Media City (Shams) ‘The power of Artificial Intelligence and the enhancement of communication in the digital era,’ Abdulla Alsharhan, Director of Creativity and Corporate Identity at Sharjah Media City (Shams), speaks about the potential of artificial intelligence and its role in transforming government communication. He will share his experience launching the ‘Create with Shams’ platform, which uses artificial intelligence to generate creative and innovative content.The role of media and education in sustainabilityAs part of the UAE's Year of Sustainability, the Gov. Talk Stage will host a panel discussion titled ‘The Role of Media and Education in Sustainability,’ in collaboration with the United Arab Emirates University (UAEU). Speakers will discuss best practices to strengthen the role of educational and media institutions in achieving the national vision.The 'Sustainable Communication, Change Strategy’ session will explore advanced tools for safeguarding and preserving the environment and addressing the consequences of climate change. It will educate participants on the concept of sustainability, its pillars, applications, and the tools to realise its goals, leveraging community and environmental initiatives.New Media and Community SustainabilityLed by the Training Department of Sharjah Government Media Bureau, the ‘New Media and Community Sustainability’ workshop will shed light on different media forms, with a particular focus on new media and its integral role in addressing detrimental trends affecting society. Accept the ChallengeSharjah’s Family Development Department and Branches will host Dr. Eng. Abdul Latif Al-Azzazi, CEO of the Center for Excellence in Training, Administrative Consulting, and Development, in a talk titled ‘Accept the Challenge,’ that will discuss the dynamic role of youth within family units, as well as their influence on society and the environment.Districts Councils...the Link Between Government and SocietyThe session ‘Districts Councils...the Link Between Government and Society,’ organised by the Districts and Villages Affairs Department in Sharjah, will centre around the role of districts’ councils in developing public services and identifying citizens’ needs, towards fostering greater social cohesion and cultural diversity.

Exeed Motors forays into the UAE with RX SUV

Exeed Motors, a Chinese car manufacturer, has launched the RX SUV in the UAE. The new SUV marks the brand’s foray into the UAE market represented by AG Auto in the UAE under Al Ghurair Investment. Exeed Motors, with its reputation for elegant design and reliable performance, will redefine the premium automotive segment in the region with the EXEED RX. Exeed will open its showrooms in Dubai and Abu Dhabi sometime in the first week of September 2023.The launch event introduced the RX model along with EXEED’s other premium vehicles, including the VX, TXL, and LX car models. This diverse lineup keeps up with the brand’s commitment to innovation and quality. The RX model, in particular, sets new standards in this segment by offering a blend of performance and finesse.  Michael Montgomery, CEO, Ventures at Al Ghurair Investment, stated, “The EXEED RX redefines the premium automotive segment, highlighting our commitment to excellence. Collaboration with top European designers, engineers, and suppliers has allowed us to set a new benchmark for engineering and innovation.” He added, “Every detail of the EXEED RX is meticulously designed to offer an unparalleled driving experience. Our partnerships with industry leaders like Intel, Bosch, and Magna further ensure the implementation of cutting-edge technologies that enhance the driving experience.”  Mohammed Maktari, General Manager, AG Auto, also shared his enthusiasm for introducing EXEED’s premium cars to the region. The launch also confirms AG Auto’s dedication to craftsmanship and attention to detail, in line with its goal of providing customers with unparalleled driving experiences.  The UAE’s premium vehicle segment is flourishing due to factors like an increasing number of ultra-high-net-worth individuals, robust economy, top-tier infrastructure, lenient car ownership regulations, and a focus on luxury and tourism. These factors have allowed flagship Chinese vehicles to gain traction in the market.

How CTV is solving marketers’ advertising challenges?

Written By: Gagan Uppal, Country Head – MENA, Xapads Media              Today’s digital world is a vast pool of innovation wherein, technological infrastructure is coming up with something new every day. And these days, CTV has become a hot topic among advertisers because its offerings and targeting options greatly impact the digital ecosystem. Since marketers can reach the right audience and maximize their brand reach thus, the potential of CTV Advertising and ad spending in MENA has gained 97% YoY from H120 to H121 (source: IAB MENA). Users dive deeper into its premium content in various lingos and on bigger screens; this is why, CTV advertising is aiding marketers with ample opportunities to make a difference in their brand presence and ROAS. However, due to device fragmentation, the user gets multiple video content distribution platforms like media players, standalone streaming gadgets etc which becomes a little daunting for media planners to manage various ad campaigns in different environments. Moreover, gathering consumers’ insights also becomes technically complex for them especially when it comes to conversions and ROI. Alongside this, a few other challenges are Lack of Common Identifiers, Multitude of Measurement Methodologies & Capabilities, Media Planning Efficiency, Ad Inventory Quality & Scalability, Cross-Media Measurement, and Ad Fraud; wherein, CTV acts as a saviour. Since it uses accurate methods for audience measurement and unique standards for actionable results & reporting on the showcased campaigns while maintaining brand safety with consistency in campaign performance.So, here are my thoughts on how CTV curbs marketers’ advertising challenges with the help of Artificial Intelligence to sustain the digital ecosystem.One of the common challenges that marketers find difficult to drive the effectiveness in ad campaign performance is Audience Identification. Since different platforms have their own audience demographics and insights wherein, CTV helps marketers to reach a unified audience. It provides them with data algorithms that drive accuracy in audience measurement. Moreover, CTV with a blend of AI segments the cohorts and showcases the content they prefer to consume on respective platforms. As a result, it leads to consistency in campaign performance with better brand safety and transparency. In fact, with the identification of the audience, the other challenge of Ad Fatigue becomes a concerning component for advertisers as it hampers user experience & interaction with the brand and drains the advertising budget. CTV facilitates marketers with Frequency Capping and Competitive Separation which enables brand owners to maintain a frequency and time difference while serving ads to specific viewers. Whereas, competitive separation ensures that ads familiar or similar to the competitive brands are not shown and are played one after the other. This helps in boosting brand recall value with efficiency in campaign performance.However, with effectiveness in brand recognition and recall, another challenge that marketers often face while advertising digitally is Audience Measurement and undoubtedly, CTV is solving it like a pro. Its authentication enables marketers to tap into the niche yet the right audience, its attribution showcases them the path to identify the connection between ad exposure and engagement. This is why, CTV is maturing the digital marketing ecosystem thus, its global revenue is also projected to reach 42.5 billion U.S. dollars by 2028. Since marketers can easily attribute the source generating original traffic and measure the audience conversions as well (source: Statista).This is why, CTV also solves the concerns of users’ Ad Responsiveness as marketers expect quality returns behind each invested penny. This, with the help of AI models, assists advertisers with real-time data maths for precise targeting at user-personalized and device levels. Hence, advertisers can use first-party data via CTV such as users’ activeness on bigger screens, type of content consumption, audience demographics, geos and much more. This further assists them to make informed business decisions by discovering and targeting the audience interested in viewing specific video content. As a result, this drives better ad responsiveness and builds the brand image.So, Connected TV has emerged as a game-changer for marketers, addressing some of the key challenges they face in the digital advertising landscape and revolutionizing the way brands connect with consumers in the digital age. Its ad-supported subscriptions make a favourable environment for brands to advertise better and edge the digital marketing efforts via its targeted ads such as L-Banners, Zoom Ads, Bumpers, Mastheads, Spot Frames etc. Further Artificial Intelligence redefines the streaming entertainment of CTV and helps marketers with predictive algorithms to cope with marketing challenges and save their advertising budget. Owing to this, CTV is revolutionising the AdTech vertical and will better enhance the audience, inventory and opportunity for marketers to lean into its promising performance.

Smart TVs shine bright in energy efficiency study

A new study from Accedo has found a high variation of energy consumption between various streaming devices, with TVs alone being the most efficient. The study, which looked at the energy usage of various streaming devices and a number of popular streaming applications, also found that autoplay content dramatically increases energy consumption.Accedo tested various scenarios at application level, implementing changes around bitrate, resolution and dark mode versus light mode, to evaluate subsequent energy variations. The team also explored UI and UX techniques that can contribute to improved energy efficiency. This includes the recommendation of better UX guidelines to avoid unnecessary playback. The study found that set-top-boxes only use a small amount of energy (Amazon Fire ~1.5W, Sky Puck ~3W, Youview ~10W), while gaming consoles use around 70 watts of energy. As both these types of devices need to be paired with a screen for playback, the overall energy consumption is higher than using a Smart TV alone. Smart TVs were found to use around 51W with energy saving enabled and screen backlight set to 20%. With default backlight settings at 80%, LG WebOS TV would use around 120W and Tizen 2016 would use around 130W during playback. Switching energy saving off increased these further to around 170W for LG TV and around 200W for Tizen.Accedo also tested a number of the most popular streaming applications. In general, the variation among apps across different devices was minimal. On Smart TVs with lower screen brightness settings, the average power consumption across all tested apps was around 52W. Notably, Amazon Prime's home view had lower idle power consumption than the other apps, with approximately 50% less power used compared to Netflix at default brightness settings. This is likely due to the lack of autoplaying content and the use of darker colors on the home screen.Accedo has highlighted a number of recommendations from its findings, including prompting consumers to switch devices and/or adjust backlight settings, as well as suggesting video providers consider using darker aesthetics, implement energy saving features such as “skip Intro” or “are you still watching” and a reduction in animated content. François Polarczyk, Sustainability Director, Accedo, commented: “At Accedo, we are committed to helping reduce the carbon footprint of video streaming and contributing to a more sustainable future. Our research has identified several impactful changes that, when implemented during development, could reduce the energy consumption of video streaming devices without sacrificing performance or user experience. However, there is still more work to be done and we are actively looking at further investigations in this area, particularly from a user acceptance perspective.” Accedo indicated that further research could focus on UX changes or improvements that will help with the sustainability of the application or device, or working with device manufacturers to create more energy-efficient hardware. The full report is available here. The company’s latest ESG report has also just been released and can be accessed via the website. Accedo will be exhibiting at IBC from 15th to 19th September on booth 5.F40. For more information or to book a meeting, visit here.

Changing the game for brands to win is our motto: Rohan Sawant

UN MENAT (UM), a creative media agency, believes that better science and better art deliver better outcomes to clients in the media campaigns that matter most. The company, with its 14 offices within the MENAT region and over 400 creative minds in its HQ in Dubai, delivers some of the most ‘out-of-the-box’ media campaigns. In an exclusive talk with Adgully, Rohan Sawant, Digital Lead, UM MENAT, the man behind the company’s digital campaigns success, shares more about himself, the company, and the future of the digital market scenario in the MENA region. Excerpts:Can you provide an overview of your career journey and how you've gained experience on both the advertiser and publisher sides of the digital advertising industry?My career commenced in 2009 as a management trainee for Logicserve Digital, responsible for SEM campaigns for SME businesses based out of the UK. While at Logicserve, I was also exposed to Affiliate Marketing and was involved in managing coupon code websites. I moved to Komli Media as Key Account Manager for SEM and Social campaigns for clients based out of India. Komli Media was an official reseller in India for several digital media and ad tech platforms like Facebook Ads, Twitter Ads, Adobe Adlens, etc. This exposure helped me develop meaningful relationships with Advertisers. The video OTT space in India had just started booming when I had the opportunity to join Disney Hotstar to manage Ad Operations on VOD and Live Sports content. Towards the fag end of my stint at Disney Hotstar, we were venturing into Programmatic. This exposure took me to Times Internet, where I consulted Advertiser campaigns, direct and programmatic, across the comprehensive inventory and audience coverage across Times network. I had an opportunity to join MCN / IPG group and move to the UAE in 2018 to manage MENA-based clients. Since then, I have been working on the agency side at UM MENAT.   Could you share a specific challenge you've faced and successfully overcome in your career?A gap in understanding the client's business, a crack in team skill or a lack of process or process non-compliance are the biggest challenges I had to face, and these are, of course, universal in the broader realm. The solutions to these may seem straightforward. However, it may take a while to get it right. For instance, to really understand the client's business, you should have no assumptions. Spend enough time with the client, ask questions, document what you uncover from your interactions and have recurring debrief sessions with your wider team. Walk in their shoes. Likewise, to cover the skill gap, most team members need to have a "let's figure it out" attitude. In today's internet age, with the likes of Chat GPT and Google, it is highly improbable not to find the correct answer or solution to a problem.Given your familiarity with terms like Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs), how do these platforms contribute to the programmatic buying process, and what benefits do they offer to advertisers and publishers?Programmatic advertising has stood the test of time and emerged to be a strong, effective, and efficient media channel. The entire ecosystem has evolved, involving inventory partners, verification partners, data partners, viewability and attention partners to allow a robust channel for Advertisers. The benefits extend to publishers as well, with their ad inventory being monetized. DSPs and SSPs, which are two sides of the same coin, play a pivotal role in Programmatic Advertising. With DSPs, the advertiser has access to a platform that allows exploring inventory, researching audience segments, discovering creative formats, and running ad campaigns. SSPs are an ally for publishers, allowing them to integrate their ad inventory across multiple ad exchanges and generate ad revenue.Data plays a crucial role in today's digital advertising landscape. How do Data Management Platforms enhance campaign targeting and effectiveness, and what role do they play in optimizing advertising strategies in the MENA region?Digital advertising is heavily reliant on data for targeting accuracy and user engagement. This data capture is possible via cookies. Cookies are either first party (own data of Advertiser or publisher) or third party (accessed data by exposure to 1st party cookies). Data Management Platforms allow an Advertiser to harness its own data from multiple sources in an organized manner. In addition, DMPs have access to thir party cookies, which the advertiser can leverage to reach potential audiences with high affinity to his own data. DMP had a robust data utility and thus became popular in the GCC region. However, due to rising privacy concerns big players like Apple and Google have decided to phase out support for 3rd party cookies by early 2024. This is a huge setback for DMP as its overall utility is severely affected. DMPs can still be used to organize 1st party data and make it accessible for targeting in media platforms and personalization, however, licensing costs are an essential consideration factor for the Advertiser to gauge the viability of continuing with DMP. Advertisers in the MENA region are now focusing on increasing their 1st party data volume and moving to CRM platforms for data collection.How do you approach the management of digital advertising campaigns that span across different mediums such as display & video advertising, SEM, social media, and remarketing?To start with, a multi-channel approach is the RIGHT approach. As an advertiser, you wouldn’t want to miss any opportunity of engagement with your target audience. Broadly speaking, for mid and lower-funnel activations we ought to focus on effectiveness, whereas for the upper funnel we ought to focus on efficiency. To elaborate, for a campaign focused on reach and virality, it is necessary to be visible across multiple channels; however, the investment allocation across channels needs to be fine-tuned for maximum efficiency. At UM, we regularly use our best-in-class internal tools to identify audience overlap between channels to plan our activations with optimum budget allocation. On the other hand, channels such as Google Ads and Amazon Sponsored Ads need their own practices to deliver best results.As someone who has managed campaigns both as an individual contributor and as a team manager, what skills and qualities do you believe are essential for fostering a successful and collaborative advertising team?I believe discipline and the ability to figure problems out are most important for a team to function at its peak. Discipline is guaranteed to achieve standardization, which can stem from process compliance, ensuring the operational aspects are as streamlined as possible. The ability to figure out is an underappreciated skill. As an individual, being open to seeking answers from any source is inspirational for peers and superiors. More importantly, knowledge sharing is crucial for a team’s success.Digital advertising is constantly evolving. How do you stay up-to-date with the latest trends and technologies in the industry?I think staying up-to-date is a good challenge. There are a host of resources I depend on, such as platform specific updates and published case studies. At UM, we have a vast network or resources spanning the globe. While working for global brands, we can also access activations carried out in other markets. Lastly, I really enjoy finding insights and articles on LinkedIn, which can also be a good source of relevant industry information.Where do you see the future of digital advertising heading, and what emerging trends do you think professionals in this field should be prepared for?I see retail media growing well in the coming years in the MENA region, specifically in KSA, the UAE and Egypt. With all platforms integrating AI, the efficiency of optimization should improve. As professionals, we should be aware of the extraordinary work being done in the region, take inspiration from it and continue 'changing the game for brands to win', our motto at UM MENAT.

Gateway to Abu Dhabi: Fostering Abu Dhabi-India relationship

In a ground-breaking collaboration, the Abu Dhabi Residents Office (ADRO), the Abu Dhabi Department of Economic Development’s (ADDED) arm to support the emirate's thriving community and to strengthen its position as a top destination for talent, presented “Gateway to Abu Dhabi”, at DISCOVER Collection Club New Delhi. This event endeavoured to foster a robust entrepreneurial ecosystem while cultivating robust relationships between India and Abu Dhabi.The Gateway to Abu Dhabi event stood as an exceptional platform, dedicated to nurturing engagement, interaction, and exploration of promising collaborative prospects. This event aimed to create strategic connections among key stakeholders from both regions, facilitating the growth of a symbiotic relationship. One of the primary objectives of this event was to provide a conduit for collaboration between influential figures from both the UAE and India leading to the cultivation of strategic business alliances. An additional focal point was identifying potential candidates for participation in the esteemed Abu Dhabi Golden Visa programme.A diverse array of leading personalities attended this extraordinary event. The guest list spanned High-Net-Worth Individuals (HNIs), government officials, ambassadors, G20 members, C-suite executives, family offices, representatives from the banking and finance sector, business leaders, investors, technology start-ups, as well as prominent figures from the domains of arts, culture, weddings, and entertainment.Distinguished Speakers and Representatives: Esteemed speakers and representatives from renowned entities such as the Abu Dhabi Residents Office (ADRO), the Department of Culture and Tourism – Abu Dhabi (DCT), Abu Dhabi Investment Office (ADIO), and Abu Dhabi Global Market (ADGM) graced the occasion. Their insights and expertise shed light on investment prospects and avenues for entrepreneurship, fostering a deeper understanding of the opportunities that lie ahead. His Excellency Hareb Al Mheiri, Executive Director of ADRO, said, “Abu Dhabi continues to attract and retain the best talent from across the world through ADRO in order to affirm the unique qualities that the emirate enjoys and to contribute to the dynamic environment that Abu Dhabi abounds in. The emirate's status as one of the remarkable preferred destinations for top talent, investors, entrepreneurs and their families is continuously strengthened by its global presence. Gateway to Abu Dhabi provides a distinctive platform that is also consistent with showcasing the emirate as a leading destination for top professionals through a programme of briefings, presentations, and a demonstration of an Abu Dhabi resident's journey and experience highlighting Abu Dhabi's exceptional quality of life”.Meraj Khan, Chairman - Gravity Global Group said, “ADRO, part of the Abu Dhabi Department of Economic Development, is pivotal in attracting, empowering, and retaining international talent. I take immense pride in acknowledging the visionary leadership of Gravity Global, and their efforts are not only bridging gaps but also putting India on the global map in a way that fills us all with pride.”

Next World Forum drives substantial business growth in gaming and esports

Next World Forum, a major global industry gathering created to shape the future of the rapidly evolving gaming and esports sector, has substantially helped drive business growth, organizers said on Thursday as the two-day conference concluded.Hosted at the Four Seasons Hotel Riyadh at Kingdom Center, the Next World Forum brought the global gaming and esports community together to discuss the development of this vibrant, economically flourishing, and collaborative ecosystem. Organized by the Saudi Esports Federation, more than 2,500 delegates, including CEOs, government ministers, investors, gamers, developers, publishers, broadcasters, and leaders from gaming, entertainment, technology, and sports, were in attendance. An agreement between the six GCC countries to establish the GCC Esports Federation and elevate athletes through annual eLeague tournaments was one of 14 MOUs signed across Wednesday and Thursday at the Next World Forum. Numerous other business deals were also agreed at the forum’s second edition, which has substantially built on the success of last year’s inaugural event. Turki Alfawzan, CEO of the Saudi Esports Federation, said: “The Next World Forum has provided the worldwide industry of gaming and esports an extensive platform for business growth and progression that further our aims of Saudi Arabia becoming a global hub for gaming and esports. Being part of the Next World Forum platform has proved a win for everyone. In our exceptionally rapid industry that is changing dramatically on a seemingly constant basis, the chance to converge in Riyadh instigates big ideas, meaningful discussions, and exceptional business opportunities. “As we all reflect on two days of inspiration and action, our message from the conclusion of this year’s Next World Forum is very much that this is just the beginning.” Signing sessions at the Next World Forum were also conducted by Saudi Esports Federation and Prince Mohammed Bin Salman College of Business & Entrepreneurship (MBSC); Saudi Esports Federation and Ministry of Education; Saudi Esports Federation and Kuwait Esports Federation; Saudi Esports Federation and Bahrain Esports Federation; Saudi Esports Federation and Qatar Esports Federation; Saudi Esports Federation and Kentucky Fried Chicken; Saudi Development Bank; STC play and LG; STC play and Geekay Esports; and the Saudi Tourism Authority. After opening day panel sessions that included discussions with Gareth Bale, the former star footballer and esports investor and enthusiast, and Michael Bay, the producer and director of films including Armageddon, Pearl Harbor and the Transformers film series, day two proved just as intriguing. Day two panel sessions at the Next World Forum included: ‘The Players Deserve Better: The Future of Gaming and Esports Facilities’; ‘Power Play Chat: A Conversation between Changemakers’; ‘Virtual Realities, Real World Consequences: The Impact of Politics in Gaming’; ‘Breaking the Code: The Challenges for Women in Gaming Leadership’; ‘The Next Level: A New Chapter for the Saudi Esports Federation’; ‘AI-pocalypse Now – Where Do We Draw the Line?’; ‘Press the Pause Button:Analyzing Esports Players’ Mental and Physical Health; ‘Better Digital Governance in the Metaverse and the Blockchain’; ‘Gaming Localization: Speaking to Gamers in their Language’; and ‘Stronger Together: The ESL FACEIT Group Story’. Reaam Alkhudairi, Program Manager for the Next World Forum, and Corporate Communications & PR Team Lead at the Saudi Esports Federation, said: “Encapsulating creativity, innovation and diversity, we are immensely proud that the Next World Forum panels embraced the full spectrum of gaming and esports and its associated industries.Featuring eminent leaders and expert speakers, the forum attracted more than 2,500 delegates this year from all corners of the world, fully reflecting the global appeal of gaming. “The Next World Forum this year set out seeking to ask the tough questions of gaming and esports – after much discussion over the past two days, one thing every delegate will absolutely agree upon is that the forum has helped significantly shape the future of our industry.”Next World Forum also brought the curtain down on Gamers8: The Land of Heroes, the biggest gaming and esports festival worldwide, which began on July 6 at Boulevard Riyadh City featuring 16 elite tournaments from 13 top titles. The eight-week long entertainment extravaganza also featured more than 30 live concert performances from global, regional, and local stars, and thousands of activities and attractions.

AstroLabs to be “community partner” for LBS MENA Startup Competition 2023

Dubai: London Business School’s MENA Startup Competition has secured the support of AstroLabs for this year’s event, with the AstroLabs Campus facility in Dubai, United Arab Emirates, offered as a venue for this year’s event. Additionally, AstroLabs is offering a broader, long-term community partnership role for the work that LBS undertakes to promote, teach and support the growing entrepreneurial ecosystem within the region.With ambitions to become one of the most acclaimed startup competitions in MENA, aiming to connect aspiring entrepreneurs with VCs and investors across the region, the inaugural LBS MENA Startup Competition in 2022 attracted strong, talented competition, with leading tech startup, Ollang, crowned the winner.AstroLabs, an ecosystem builder in MENA since 2013, operates as the region’s trusted partner in solving innovation challenges, building self-sustaining ecosystems, and accelerating the growth of the digital economy by driving impactful large-scale programmes, and fast-tracking regional and global businesses‘ scaling strategies into MENA.With a mission to build competitive local markets, helping to elevate local enterprises to global standards and enabling international companies to thrive in local landscapes, AstroLabs recognises the importance of the role that LBS plays in the region and the growing prominence of the MENA Startup Competition.Ramzi Qannati along with Ihab Tabbara, Co-Presidents of the London Business School Entrepreneurship Club, are both managing and providing mentorship for this year’s event, working with a talented body of LBS students from around the world.Mr Qannati, himself an LBS alumnus (EMBA 2019), said it is rewarding to learn that London Business School, through its work undertaken at the School’s Institute of Entrepreneurship and Private Capital (IEPC), has become so very well known for its international leadership and educative role in inspiring entrepreneurs and private capital investors.“Collaborative partnerships play a pivotal role in fostering successful entrepreneurship ecosystems. The presence of aligned partners who not only embrace our vision of generating value for both founders and investors but also bolster our endeavors, magnifies our capacity to drive concrete outcomes. We consider ourselves extremely fortunate to welcome AstroLabs as our Community Partner for this year's LBS MENA Startup Competition. By empowering the broader business ecosystem with essential tools, expertise, and profound insights necessary for catalyzing growth, we hold a strong belief that AstroLabs will significantly enrich this journey as a valuable contributor,” says Mr Qannati.Roland Daher, CEO of AstroLabs and an LBS alumnus (EMBA 2010), said, ”We've been actively supporting this ecosystem for a solid decade now, and there's a noticeable rise in the competitive capacity of regional startups and SMEs on the global level. Partnering with the LBS MENA Startup Competition is another way for us to continue honoring our commitment to enabling the entrepreneurial landscape."Daher added, "This year's competition is particularly interesting for us. Aligned with the business school's broader objectives, we're excited to be part of this initiative and support building a stronger connection between LBS and the wider entrepreneurial community. Our partnership aims to facilitate the integration of a new generation of ambitious entrepreneurs into our regional framework and provide a boost to their scaling strategies."Also to be included in the package of support for this year’s competition by AstroLabs will be access to mentorship for the finalists and a platform of valuable support for this year’s winner, including discount membership of AstroLabs itself.Speaking about the association with AstroLabs, Mr Qannati added: “I am an ardent believer in the abilities of young people within the MENA region who are driving the country’s growing enterprise sector. When I see relationships such the one forged between AstroLabs and this exciting new LBS startup competition I don’t just see a connection being made, but rather an entire ecosystem growing and flourishing”.

Jawaher Al Qasimi appoints VC of Sharjah WS & CEO of Al Jawaher Reception center

Her Highness Sheikha Jawaher bint Mohamed Al Qasimi, Wife of His Highness the Ruler of Sharjah, Chairperson of Sharjah Women’s Sports, issued two resolutions designating H.E. Hanan Al Mahmoud as Vice Chairperson of Sharjah Women’s Sports, and Wafa Taymour, as the New Chief Executive Officer of Al Jawaher Reception and Convention Centre, effective 1st September 2023.Bringing a wealth of experience and expertise in sports management, Hanan Al Mahmoud's distinguished career speaks volumes. Her journey is marked by a remarkable track record in leadership roles and initiatives that have catalyzed the growth of sports and community development.HE Hanan Al Mahmoud's achievements span strategic positions that highlight her dedication. In 2016, and for 4 years, she served as a Board Member for the Sharjah Sports Council, heading the Investment Committee, where she contributed to driving strategies that supported sports development in the region. Her prowess further shone in 2020 when she served as a High Organizing Committee Member for The Arab Women’s Sports Tournament, after being a member and head of its Marketing and Events Committee for two previous editions. From 2017 to 2022, Hanan showcased her commitment to nurturing sportsmanship and community engagement as a Member of the Board of Trustees for the Sharjah Sports Family Award that highlighted deserving sports talent across various domains. Her dedication to excellence in sports ascends as she currently serves as a Member of the Board of Trustees for the Sheikha Jawaher Al Qasimi’s Award for Sports Excellence. In this position, she plays a pivotal role in shaping the award’s strategy in its first edition, and in recognizing and supporting exceptional achievements, igniting the quest for excellence. She also supervises the Marketing and Sponsorship committee of the award given her expertise in the area.She was recently appointed as a Board Member of the UAE National Olympic Committee in August 2023. In this role, her experience in the field will be shaping the development of national sports, underscoring her unwavering commitment to fostering sports advancement. Her appointment also signifies a significant stride towards gender equality, as she joins the ranks of women contributing to the committee's decisions, further establishing a balanced presence of both genders within the board and the committee’s activities.Hanan's active engagement as a Member of the Sharjah Women’s Sports Establishment Executive Committee since 2021 exemplifies her commitment to empowerment and paving pathways for success in sports.Furthermore, Hanan holds the esteemed role as a member of the Board of Trustees at Rubu’ Qarn since 2021, spearheading initiatives to empower and elevate the Foundation's affiliated organizations. Her leadership spotlights upgraded curricula, advanced training, and innovative activities that nurture life skills and potential in children and youth.As the former Chief Executive Officer at Al Jawaher Reception and Convention Centre, Hanan has overseen the project since the start and has propelled the centre’s excellence and set industry benchmarks for over a decade.Continuing a decade-long of successful journey with Al Jawaher Reception and Convention Centre, Wafa's career started 16 years back, as she commenced as a Business Analyst at Emirates Airline, where she showcased exceptional prowess in project management, client relations, and vendor management. Before joining JRCC, she also made significant contributions to the Dubai World Trade Centre, where she served as a Senior Business Analyst. During her tenure, she was instrumental in creating budgeting and forecasting documents and analysing revenue and financial statements. She also managed multiple projects within the Events and Hospitality department, further bolstering her reputation as a capable and driven professional, applying her market research and forecasting skills.Impressed by her capabilities, JRCC welcomed Wafa as the Total Quality Manager, where she spearheaded crucial hygiene and safety initiatives, managed the customer service unit, and conducted comprehensive departmental evaluations that positively developed the centre’s operations. Recognizing her exceptional performance, Wafa earned a well-deserved promotion to the position of Deputy Chief Executive Officer. As DCEO for the past five years, she has consistently displayed outstanding leadership skills, crafting business strategies grounded in market needs and benchmarking practices.Wafa Taymour has been an integral part of the JRCC family for over seven years, serving in various key roles that have significantly contributed to the organization's growth and success. As a progressive leader with expertise in overseeing operations, driving business strategy, and transforming distribution networks, her extensive experience in business development and strategic planning is set to propel JRCC to new heights.

Arabian Automobiles and Tabby join hands to transform after-sales experience

Arabian Automobiles Company (AAC), the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan, INFINITI and Renault in Dubai, Sharjah, and the Northern Emirates, is excited to announce its strategic partnership with Tabby, the MENA region’s leading payments and shopping app. This collaboration aims to revolutionize the after-sales services experience for customers, offering enhanced convenience and flexibility when it comes to vehicle maintenance and repair cost.By integrating Tabby’s platform into the AAC process, customers will have the opportunity to manage their vehicle maintenance and repair expenses towards purchase of service contracts, insurance products and further added value offers. They will have the option to split their payments into four interest-free instalments for greater ease and be able to manage their budgets without straining their wallets.Commenting on the partnership, Salah Yamout, COO at Arabian Automobiles, said "As a customer-centric organization, AAC has always been committed to delivering exceptional services throughout the entire vehicle ownership journey. Through its collaboration with Tabby, AAC is taking another significant stride in enhancing customer fulfillment and assurance by enabling fee-free payment processing, ensuring a seamless experience for its customers.”Zain Khan, Director of Business at Tabby, added: ”We are delighted to combine the flexibility of our offering with the reliability of Arabian Automobiles. This partnership marks the start of a whole new level of convenience and affordability in the auto servicing sector, empowering every driver to navigate their financial journey with confidence.”Arabian Automobiles and Tabby are confident that this partnership represents a significant milestone in the continued growth of both organizations, setting new industry standards and enhancing overall customer satisfaction. Customers can visit any of the service centre facilities across Dubai, Sharjah and the Northern Emirates for further details.

Bitay announces strategic expansion into the UAE's burgeoning crypto market

The United Arab Emirates (UAE), which has an impressive 99% internet penetration rate according to a McKinsey study, welcomes Bitay, a cryptocurrency platform from Turkey. This move aligns with the UAE’s growing stature as a global digital hub and its emphasis on blockchain technology and cryptocurrency.Kickstarted by a government research grant, Bitay has been operational in Turkey since 2018 and expanded its services globally in 2021. The platform is licensed as a Money Services Business (MSB) in 16 US states and offers services in multiple countries across Europe, Asia, Africa, and the Americas.Niyazi Y?lmaz, General Manager of Bitay Technology, stated, “The UAE provides a stable regulatory environment for crypto exchanges. It will serve as more than just a market for Bitay; it will be our technology base, central to our global blockchain strategy.”The AEDD coin offers a competitive edgeBitay offers a diverse portfolio with over 350 crypto assets. Unique to Bitay is AEDD, a stable coin pegged to the AED. It aims to provide a competitive edge by offering a low bid/ask price difference. Y?lmaz added, “AEDD is not just a stable coin, but a testament to the investment and trust we place in the UAE's digital future.”Bitay prioritizes user satisfaction, key differentiator in a competitive market. Its Bitay+ loyalty programme offers users benefits such as low commission rates, personalized campaigns, and even crypto staking with APR rates that adjust based on the user’s level.Launch campaign features 25% off Bitay CoinThe platform also plans to launch an “Advantageous 2nd Sales Period” campaign to mark its entry into the UAE and celebrate the first anniversary of Bitay Coin. This limited-time offer features up to 25% off the current Bitay Coin price and up to 30% bonus earnings on USDT investments, highlighting Bitay’s ambition to be a dominant player in the region.Bitay Coin, the native asset of Bitay’s ecosystem, has recorded a 330% gain in its first year, outperforming notable assets like Bitcoin, gold, and even shares of global brands like Apple and Tesla.Bitay’s entry into the UAE amplifies the region’s robust digital and crypto landscape. As the UAE continues to attract young, tech-savvy populations and major players in the crypto sector, it solidifies its role as a focal point for financial innovation.

The Marketing Society welcomes leaders of Al Masood, VW, Red Bull

The Marketing Society has once again expanded their regional board with new marketing leaders from Volkswagen, Red Bull and Al Masaood companies with the aim of attracting the top talented leaders and a world-class community of marketers. The Marketing Society is a global community of marketing leaders, founded in England in 1959. In the UAE it now has 400 marketing leaders. The Society's new board brings together impressive industry leaders with a wealth of experience running many local and global brands and agencies. The addition of the leaders like Marwa Kaabour (Group Head of Marketing and Corporate Communication, Al Masaood), Anja Petrovski ( Marketing and PR Director, Volkswagen, Middle East) and Aly Tawfik (Area Marketing Director, Middle East, Red Bull) is sure to lead The Marketing Society to achieve newer heights. Marwa Kaabour is a CMO-level executive with more than 25 years’ experience in establishing and leading strategic marketing communications for global and regional brands in the Middle East. Among her achievements is establishing marketing and communication functions from scratch for companies and government entities. Marwa started her career with award-winning international agencies like Leo Burnett and Impact BBDO. Marwa was named Campaign’s Middle East 2021 Marketing Game Changer and was selected as one of LinkedIn’s Most Engaged Marketers in 2014. Anja Petrovski is a seasoned marketer with over 17 years of experience in the advertising industry. Her expertise lies in digital marketing, content marketing, social media, and advertising. Anja has made history as the first female Marketing Director of Volkswagen Middle East, where she was responsible for developing and executing the brand’s marketing strategy. She is dedicated to ensuring that Volkswagen’s brand message resonates with the target customer segment in the region.Aly Tawfik has over 20 years of experience in marketing, representing companies such as Henkel, Mars Inc., and The Coca-Cola Company. He currently looks after marketing for Red Bull and its media business covering the Middle East, Africa, West Asia, CIS, India, and Turkey. Overlooking teams in 21 markets, he puts emphasis on shaping the organisation as a learning community. Before this role, Aly led the Red Bull Egypt as the General Manager. Aly holds an Executive MBA from IE Business School in Madrid. He also holds a Bachelor’s degree in Journalism and Mass Communication from the American University in Cairo. The Marketing Society also expressed its gratitude to outgoing board members whose terms have come to an end. Acknowledging their contributions, the Society bade farewell to Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre & CEO KAON International, Asmaa Quorrich, Chief Marketing Officer, Saudi Tourism Authority and Mike Fairburn, Managing Director, SRMG X.

Wizz Air Abu Dhabi offers free tickets on mystery flight to unknown destination

Wizz Air Abu Dhabi, the ultra-low-fare national airline of the UAE, today launches the return of the hugely anticipated and popular ‘#GetLostwithWizz’ competition for adventurous travellers in the UAE. This unforgettable experience encourages spontaneous travellers to live life to the fullest and create lifelong memories in an unknown destination in the ever-expanding Wizz Air Abu Dhabi network.A special Wizz Air plane full of excitement will take flight to an undisclosed destination, where lucky competition winners will spend the weekend ‘getting lost’ in a rich culture, exploring the very best of the natural and diverse beauty of a Wizz Air destination. The flight will depart from Abu Dhabi on Thursday 21 September in the evening and return on Sunday 24 September 2023.The highly in-demand competition to win a seat opens today, and to be in for the chance of winning, applicants must have their profile public and follow @WizzAir on Instagram, share a post on Instagram of their most memorable travel moment, and tag @WizzAir with the hashtag #GetLostwithWizz by midnight on 10 September 2023.Hopeful participants must share creative, adventurous, exciting, or humorous pictures, with the standout posts with the highest engagement standing the best chance of winning a ticket. Winners will receive a once-in-a-lifetime opportunity to embark on the thrill of the unknown together with one travel partner, with both travellers receiving free flight tickets, two nights’ accommodation, and travel insurance.The competition starts at 18:00 GST on 30 August and closes at 23:59 GST on 10 September. In order to be eligible, entrants must have a public profile and follow @WizzAir on Instagram. Johan Eidhagen, Managing Director of Wizz Air Abu Dhabi, said: “We are committed to providing exciting, adventurous and unique travel opportunities and the ‘#GetLostwithWizz’ competition shares our love of spontaneous travel. We are very excited to launch the competition for places for this special flight to an unmissable, yet unknown destination for a packed weekend full of incredible travel experiences. The ever-expanding Wizz Air Abu Dhabi network includes vibrant cities and natural paradises throughout Europe, Africa and Central Asia with a plethora of exotic, culturally rich, and diverse destinations. We look forward to welcoming the adventure seekers on board soon for a weekend that will live long in the memory.”Passengers can book tickets with confidence, thanks to WIZZ Flex. With WIZZ Flex, passengers can change their flight up to three hours before departure without any fee and receive 100% of the fare immediately reimbursed in airline credit.Strategically located in the UAE, Wizz Air Abu Dhabi provides ultra-low-fares and efficient travel options to Alexandria (Egypt), Almaty (Kazakhstan), Amman (Jordan), Ankara (Turkey), Aqaba (Jordan), Athens (Greece), Baku (Azerbaijan), Belgrade (Serbia), Bishkek (Kyrgyzstan), Cairo (Egypt) and Dammam (Saudi Arabia). As well as routes to Kuwait City (Kuwait), Kutaisi (Georgia), Larnaca (Cyprus), Manama (Bahrain), Male (Maldives), Madinah (Saudi Arabia), Muscat (Oman), Nur Sultan (Kazakhstan), Salalah (Oman), Santorini (Greece), Samarkand (Uzbekistan), Sarajevo (Bosnia), Sohag (Egypt), Tashkent (Uzbekistan), Tel-Aviv (Israel), Tirana (Albania) and Yerevan (Armenia) among others.

Stalliongates Capital executes 7 venture capital deals with women led startups

With their recent focus on women led startups and businesses, Stalliongates Capital partnered with 7 women Founders at pre-seed and seed stage earlier this year in UAE and USA. The investment firm with its marketing arm Brandbeat Global, handheld these companies from ideation to scale, exceeding the aggregated valuation beyond USD 500 million for these recently acquired businesses.“Our investment portfolio currently boasts a robust representation of 34% women-led enterprises and targeting 50% by 2025. We understand the gap in the startup eco-system where practical entrepreneurial education has been the missing piece across incubators and accelerators. Our portfolio company Brandbeat Global launched a workshop during 2022 to shortlist dynamic Founders and impart practical education delivered by serial entrepreneurs, business leaders and C-suite executives. We trained Founders, partnered with them through capital injection, developed brands and executed Go-To-Market strategy to help them scale globally. Today all 7 startups are revenue positive due to our focus on profitability and exponential growth”, said Amna Razzaq, Managing Partner & COO at Brandbeat Global.Global venture funding in Q2 2023 fell 18% quarter over quarter to $65 billion, Crunchbase data shows. That’s down 49% compared to the second quarter of 2022, when startup investors spent $127 billion. The first half of 2023 is down by similar proportions.In H1 2023, global funding reached $144 billion, marking a 51% decline from the $293 billion invested in H1 2022 and a 10% decline from the second half of 2022. Despite, the slowdown, Stalliongates Capital has continued to grow its portfolio with a focus on businesses that offer superior ROI to its investors which makes this firm one of the top 30% VCs who have successfully returned profits to their investors.The recent equity acquisitions of women led businesses by Stalliongates Capital includes Harnet Developments, Go-Insuretech, Veha Holdings, Zadasi, Brainstorm AI, IBIDIA and Quick Skills. It’s a diversified portfolio representing real estate development, insure-tech, ed-tech, generative AI, social community apps, health-tech and beauty industry. The only common denominator is women founders.“We bring a unique value proposition for startup founders and business owners by addressing two most important needs; investment, and marketing. It’s a three-step process. We fix the business ideation and modeling, achieve market validation through creative monetization architecture and scale aggressively through our creative brand marketing strategy. Getting the marketing formula right is as important as getting the core business idea right”, highlighted Shafaat Hashmi, Chairman Stalliongates Capital and CEO Brandbeat Global.Shafaat and Amna, leveraging their dynamic synergy, have not only raised investments and managed portfolios across various sectors and asset classes, but have also provided comprehensive business consulting, investment advisories, and transformative brand marketing to a global clientele spanning over 14 years.With a resolute vision, their firms have served over 300 clients with offices in 12 countries during the last 14 years. Stalliongates Capital and Brandbeat Global are strategically positioning themselves globally to expand their asset portfolio across education, healthcare, real estate, online gaming, e-commerce businesses, clean energy, and the ever-growing creators' economy.“Our trajectory envisions a robust portfolio exceeding 100 high-performing startups which are leveraged by technology having a distinct competitive edge and offers a demand driven growth multiple to scale globally” remarked Mr. Hashmi. He further adds, “Dubai has been an ideal destination for our headquarters over the last decade providing us global access to opportunities and international talent which has contributed to our growth.”“The future is generative AI and e-commerce, fast-mover advantage matters more than the first-mover advantage. Our lifestyle and businesses will be completely revolutionized by 2030 and now is the time to adopt by staying ahead of the curve”, remarked Amna.Stalliongates Capital is an investment firm operating from three countries managing a portfolio of multiple asset classes with expertise in investment advisory, asset management, private equity, mergers and acquisitions, fund raising and pre-IPO strategy. Brandbeat Global is a subsidiary of Stalliongates Capital with 14 global offices offering business consulting, brand marketing, UI/UX design, tech stack development, advertising and media, operating as a full-service agency with cutting edge business acumen.

Apparel Group amplifies GCC presence with Steve Madden's store opening at Riyad

 Apparel Group, the renowned retail powerhouse, proudly announces the grand opening of Steve Madden’s 10th store in Saudi Arabia. Located in Riyadh Park, this latest expansion brings the brand’s strong GCC presence to 29 stores, underscoring its unwavering commitment to offering fashion-forward products to its Middle Eastern customers.The store's inauguration on August 25th was marked with anticipation. The first 100 fashion enthusiasts who visited the store on the launch date were delighted to receive an exclusive Steve Madden gift.Neeraj Teckchandani, CEO of Apparel Group, said, "This expansion is more than just a new store. It's a reflection of our unyielding dedication to our customers and our promise to bring them the forefront of fashion. As we celebrate this momentous occasion, we reaffirm our commitment to innovation, quality, and trendsetting for years to come."Steve Madden, Founder, Creative & Design Chief, said, “We're excited about our growing presence in Saudi Arabia. Witnessing our 10th store opening is a testament to Steve Madden’s shared journey in this dynamic region. This expansion is a reflection of our dedication to innovation, quality, and being on the pulse of key trends. I am thrilled to continue our growth in the heart of Riyadh.”On August 26th, Riyadh Park's Steve Madden location transformed into an epicenter of style and allure. The pinnacle of the evening was the ceremonial ribbon-cutting, a symbolic gesture that united the brand's visionary team with the esteemed leadership of Apparel Group and Riyadh Park Management. This gesture held significance beyond a mere inauguration; it stood as a beacon of achievement, signifying yet another remarkable juncture in the prosperous journey of both Steve Madden and Apparel Group within the GCC.Following the official inauguration, an official influencer event was held graced by top-tier influencers and media personalities, painting the perfect picture of glam and luxury. The guests enjoyed the latest tunes played by the DJ, setting the perfect backdrop for a night of fashion, fun, and networking.Guests were treated to a taste of New York, with an exquisite array of New York-style canapés, perfectly complemented by refreshing mojitos, offering a hint of tropical zest to the evening.Apparel Group and Steve Madden continue their commitment to excellence, innovation, and style. The new Riyadh Park store is a testament to the brand's dedication to its patrons, offering the latest in fashion footwear trends. As Steve Madden takes another step forward, fashion enthusiasts across the region can look forward to many more years of unparalleled style and quality.

TDeFi to offer $100,000 to selected Web3 startups at DMCC Crypto Centre

 DMCC – the world’s flagship free zone and Government of Dubai Authority on commodities trade and enterprise – and TDeFi – the global Web3 incubator and consultancy company – have entered the final phase of registrations for the second cohort of a Web3 startup incubator at the DMCC Crypto Centre.All applicants will receive priority guidance and services from DMCC to formally set up in the DMCC Crypto Centre, with a handful of successful businesses set to receive USD 100,000 in liquidity from TDeFi, subject to meeting the criteria. Applications close on 1st September 2023.The five-week programme is focused on enhancing expertise including refining business strategies, ensuring Web3 compliance, and marketing. The accelerator will culminate in a VC-focused fundraising event, ultimately bringing a new wave of innovative Web3 businesses to Dubai.Ahmad Hamza, Executive Director – Free Zone, DMCC, said: “Providing a platform for success is an intrinsic trait of DMCC, and the Web3 space is no different. Through our Crypto Centre we are proud to be bringing this exciting accelerator opportunity to a new wave of innovative Web3 businesses to Dubai, particularly as the emirate grows as a competitive knowledge-based economy. With the mentoring services and liquidity on offer through TDeFi, there has never been a better time to establish a crypto business in the emirate.”Gaurav Dubey, CEO TDeFi, said: “From ideation to developing business scaling strategies, our extensive accelerator programme is designed to prepare nascent Web3 businesses for VC funding rounds and operating efficiently in the real-world. We are excited to partner with DMCC for this second cohort, developing these startups into thriving businesses.”The second cohort follows on from the successful first round in March, in which 15 Web3 businesses successfully graduated from the accelerator programme.With an impressive lineup of over 20 mentorship sessions led by senior leaders from the Web3 industry, such as Coinbase Singapore, StepN, Footprint Analytics, Hacken, Enjin, and more, participants will gain insights spanning from compliance practices to the intricacies of Token Engineering and Markets Management. This comprehensive journey is poised to attract a fresh influx of Web3 enterprises to Dubai and guide nascent concepts toward thriving businesses under expert tutelage.The DMCC Crypto Centre is a comprehensive ecosystem for companies that develop web3 and blockchain technologies, and associated value-added services, providing everything that crypto businesses and entrepreneurs need to set up and scale their operations.TDeFi to offer $100,000 to selected Web3 startups as part of the accelerator at DMCC Crypto CentreTDeFi to offer $100,000 to selected Web3 startups as part of the accelerator at DMCC Crypto CentreTDeFi to offer $100,000 to selected Web3 startups as part of the accelerator at DMCC Crypto Centre

Communicate hosts ‘Communicate A.I. Conference’

Communicate, renowned as the foremost industry mediator committed to community-driven initiatives, takes immense pride in presenting the Communicate A.I. Conference. This highly anticipated event is set to take place on 7 September at the renowned Theatre of Digital Art in Madinat Jumeirah, Dubai and is the region’s first event focusing on the renaissance of artificial intelligence and what it means for the Middle East’s marketing, communication & advertising industry.As the Middle East and North Africa region witnesses an exponential growth in the A.I. market, this conference is poised to offer unparalleled insights into the transformative potential of A.I. for the marketing, advertising, and communication industry.In an era dominated by buzzwords like chatbots, ChatGPT, Bard, Dall-E, and Novel AI, grasping their genuine impact can be a perplexing challenge. The 'Communicate A.I. Conference' emerges as the beacon of clarity amidst the A.I. confusion. With the A.I. market in the Middle East and North Africa projected to burgeon from $500 million in 2020 to a staggering $8.4 billion by 2026, businesses must harness this technological revolution to ensure their continued relevance and survival. This half-day event will consist of 100+ marketers, advertisers, ad agency executives, chief marketing officers, digital executives and anyone interested in the latest developments of AI communication in the fields of marketing, communications, production, and tech.Distinguished speakers at the conference include:Jennifer Fischer - Chief Innovation & Growth Officer - Publicis GroupeYoussef Hallal - Head of Data Strategy - Media.MonksIrem Limnili Angun - Regional E2E Strategy Lead - EssenceMediaComBhaskar Bateja - Head of Strategy, UAE - Memac OgilvyFabio Medeiros - Head of Strategy MENA - VMLYRAmr Younis - Editorial Director - SocializeHiba Hassan - Head of Graphic Design - SAE InstituteAli Cheikhali - Creative Strategy Lead – GoogleAlfred Manasseh - Co-Founder & Chief Metaverse Officer – ShaffraUrszula Bieganska - Head of Marketing - LEGO Middle EastStephen King - Senior Lecturer in Media - Middlesex University DubaiAsiya Ali - Founder and Managing Director - MKV DigitalThajudeen Abdul Kadhar - Head of Marketing & Strategy - Nasr eSportsTyler Yeom - Group Director, Integrated Campaign - CheilNadeem Ibrahim - Head of Digital - UM KSAAhmed Chatila - Director of Brand & Communication - HungerStationDebbie Botha - Women in AI Global Chief Partnership Officer, Managing Director at Dalebrook Media Middle EastNeamat El Gayar - Director of Artificial Intelligence MSc Program - Heriot-Watt UniversityHussein Dajani - Partner and CMO - Acne Deloitte DigitalErshad Pettiwala - Commercial Director - Virgin MobileMikhail Goldgaber - Founder and Chief Creative Officer - Greybeard ArtsZeinab El Amrawy - Head of Marketing – Subwayand more..Key Highlights: Dive into the workings of A.I., its limitations, and how human intelligence differs.Explore how A.I. is changing the game from driving insights from strategic communications, pushing the limit in creative campaigns to personalizing digital advertising.Witness a compelling clash of viewpoints as industry professionals debate the role of AI in marketing and advertising.Special feature: An interactive session showing Runway AI’s "text-to-video" feature to re-envision the most famous monologue from a science film.Get inspired by industry case-studies whose experiences you can leverage in your own business.Why should you attend?A.I. is transforming the way businesses communicate with their audiences, and this event will provide attendees with valuable insights into the latest trends, strategies, and best practices in A.I.-powered communications. Attendees will have the opportunity to learn from top experts in the field, network with peers, and gain a competitive advantage in their industries.Join us on 7 September at the Theatre of Digital Art in Madinat Jumeirah for an immersive journey into the future of communication. Together, let's unlock the potential of A.I. and shape the way we connect, engage, and thrive.

yes selects Synamedia for distribution watermarking on streaming services

 Leading video software provider Synamedia today announced that yes, the pay-TV subsidiary of telco Bezeq (TASE: BEZQ) and largest IPTV service provider in Israel, has deployed Synamedia’s ContentArmor distribution watermarking solution to enhance protection of its streaming services. ContentArmor allows yes to effectively target its anti-piracy efforts with affiliates and business partners by giving it visibility of any compromised broadcast platforms. This new distribution watermarking solution is part of Synamedia’s ContentArmor forensic video watermarking family that protects content investments, identifies malicious users, and prevents piracy.  Synamedia was the solution of choice as it met yes’ requirements: easy to deploy, encoder agnostic, and able to support yes’ disaster recovery environment. As ContentArmor distribution watermarking was tailored for this application, yes was able to go live with ContentArmor in less than a week in July 2023. Itzhak Elyakim, VP of Engineering and CTO at yes, commented, “We first started looking at head-end watermarking to meet security standards set by the national regulator and main national broadcasters here in Israel. As we investigated further, we could see that a distribution watermarking solution would be more suited to our needs, giving us the security insight we need, as well as meeting compliance. As a long-standing user of Synamedia’s security on our traditional satellite broadcast services, we knew we could trust Synamedia’s technology and teams to meet our streaming anti-piracy strategies.” Alain Durand, Senior Director of Business Development at Synamedia, said, “As operators invest in premium content for their streaming services, it’s important to be able to quickly identify any leaks and take action to disrupt those pirate streams. Our ContentArmor distribution watermarking system makes this process easy and affordable, adding a new layer of security that helps operators stay one step ahead of the pirates.”

Mastercard’s Raja Rajamannar to headline Vibe Martech Fest in Dubai

“When Classical Physics failed, Quantum Physics came in,” says Raja Rajamannar, Global Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard. Similarly, when traditional marketing fails or has rather started to, quantum marketing will be the way to go. Author of the bestseller Quantum Marketing, Rajamannar is a global leader, whose cutting-edge strategies built on emerging technologies, latest scientific advancements, advanced data analytics and a deep understanding of cultural nuances, propelled Mastercard to become one of the fastest growing brands, now ranked amongst the top 10 brands in the world.Rajamannar says the world of marketing has evolved, and witnessed numerous paradigms, of which, while the first two paradigms typically were impacted by two technologies, the next two paradigms in the current scenario are looking at two dozen technologies coming their way. In his book, he covers how marketers can reinvent the craft to survive and thrive in this future paradigm.Rajamannar will open the day at Vibe Martech Fest, UAE by shedding light on his presented concept of quantum marketing, which he terms is a transformational way of doing marketing to unleash success.In this evolving consumer landscape, quantum marketing speaks about concepts that elevates conventional marketing strategies in the sense that it works in parallel with a multitude of technologies. At the summit, Rajamannar will take the audience through his proposed playbook to run a successful marketing strategy in the post-pandemic world, covering the disruptive technologies that have taken over the world of marketing and their scope for the diverse arena of businesses.His book offers four primary takeaways to the reader:The quantum marketers needs to be multidimensionalTraditional advertising is deadBrand exclusivity is an unreal aspirationEthics are a must Raja has been recognised by Forbes as one of the top 5 CMOs in the world, listed amongst Business Insider's Most Innovative CMOs in the world, Advertising Week’s Most Tech Savvy CMOs and Billboard’s Top Branding Power Player. Raja also received numerous awards, including Ad Age’s Brand Genius Award and Grand Brand Genius Award, and serves as the President of the World Federation of Advertisers (WFA).Raja was also featured on major television networks, including programs on CNBC, Bloomberg, Fox Business and NPR, and his work has been featured in esteemed publications including Wall Street Journal, New York Times, Washington Post, USA Today, Forbes, Economic Times, The Drum, Advertising Age, Ad Week, Marketing Week and Campaign. A stellar line-upVineeta Singh, Co-founder and CEO of SUGAR Cosmetics, Rodger Werkhoven, Speaker and Independent Creative Director, Generative AI & Creativity at OpenAI, and David Raab, Founder of CDP Institute, are also keynote speakers at Vibe Martech Fest, UAE.Rise Up, a first-of-its-kind summit for practitioners and aspiring CMOs looking to make their mark in the world of martech, will be co-located with Vibe Martech Fest, UAE. Frans Riemersma, Founder of MartechTribe, Odd Morten Sørensen, Growth Hacker & Martech Evangelist at Learning Martech, and Michel Lambert, Founder & CEO at eComInterim will headline the event.HCL Software, MoEngage, SiteCore and Clevertap come onboard as Gold sponsors, AppsFlyer, Emplifi, mParticle, Braze, Zoho and Bloomreach are Silver sponsors for Vibe Martech Fest.

Du announces powerhouse line-up of partners driving sustainabilit at ICT event

du, from Emirates Integrated Telecommunication Company (EITC), today announced key sponsors and partners for its first exclusive ICT event, Envision, under the theme Enabling Future Makers for a Better World. In line with the "We the UAE 2031" vision and the Net Zero by 2050 strategic initiative, Envision will delve into the transformative potential of emerging technologies, facilitating accelerated digitalisation and transformation across industries.Envision has garnered the support and sponsorship of industry-leading companies who are dedicated to empowering future makers for a better world. As the strategic sponsor, Huawei, will contribute its cutting-edge solutions to shape a transformative future and bring its expertise and innovation to the forefront of the event. Additionally, HPE & Alphadata are the Gold sponsors. Dell & MDS, Fortinet, IBM & Ingram Micro, Nokia and ZainTech are distinguished silver sponsors. With their support, Envision is poised to drive innovation and foster collaboration across industries.Jasim Al Awadi, Acting CICTO at du said: "We, at du, are excited to announce an exceptional lineup of partners dedicated to driving innovation and sustainability. These industry-leading organizations, united by a shared vision, are poised to harness advanced technologies to create a more sustainable future. With their collective expertise, Envision will serve as a catalyst for transformative change. By providing a platform for exchanging ideas, forging collaborations, and exploring emerging technologies, Envision is pushing boundaries and propelling the UAE towards a connected and sustainable world."Liu Jiawei, CEO at Huawei UAE said: "As a leading global provider of information and communications technology (ICT) infrastructure and smart devices, Huawei is committed to empowering industry leaders and innovators with cutting-edge solutions. Huawei is honoured to be a strategic sponsor of Envision, an event dedicated to enabling a better and more sustainable future. Through our partnership with du for Envision, we aim to help unleash the power of advanced technologies, including 5G, Cloud and AI, to keep acting as a solid foundation for the continuous digitalization and sustainable development of the UAE. "Harnessing Technology for a Sustainable and Connected FutureEnvision will showcase the pivotal role that advanced technologies play in enabling a more sustainable and safe future in business environments. Its key partners and sponsors are at the forefront of change, leveraging the power of technology to shape a better tomorrow. Through their collective efforts, envision will serve as a vital platform for exchanging ideas, forging meaningful collaborations, and propelling the UAE towards a brighter and more sustainable future.With the support of its key sponsors and partners, Envision will serve as a platform for the entire ICT ecosystem, bringing together a variety of key players including industry experts from a diverse range of domains, telos, hyperscale’s, system integrators, and the analyst community. By providing insightful discussions, expert-led panels, and captivating use case demonstrations, the event will provide unparalleled opportunities for participants to explore the transformative potential of emerging technologies such as 5G, edge computing, and AI aligning with the UAE's aspirations to accelerate growth and prosperity within the industrial system.

Elizabeth Sen to lead Dubai office of Flint Culture

Flint Culture, an international communications consultancy, has appointed Elizabeth Sen as its new Managing Director for MENA.A public relations and communications firm, Flint Culture specialises in developing cultural and creative industries. With offices in Istanbul, Dubai, and Delhi, the firm also delivers engagements across the UAE as well as Asia.With her appointment, Elizabeth Sen will be leading the Dubai office. She has joined the firm from APCO Worldwide, where she worked for more than 12 years as Executive Director. Sen has been successful on account of her people-first approach. She has spent more than two decades in PR leadership across the Middle East, including with companies like APCO, Weber Shandwick, and BPG Group, MS&L, to name a few. Digby Halsby, Co-Founder and Director, Flint Culture, said: “With her extensive experience in the MENA region, Elizabeth adds depth and specialised expertise and will help join up the Middle East operations to the rest of the world.”Wol Balston, Co-Founder and Director, Flint Culture, shared his excitement on the joining of Sen. He said: “With Liz’s appointment, we are branching out to support public organisations, businesses, and government agencies in the MENA region with Flint’s novel way of fostering meaningful engagements through culture-centric campaigns and initiatives.”

Emrill appoints head of technical to enhance technology standards

UAE-based facilities management (FM) services provider, Emrill, has appointed David Kaleta as head of technical. Kaleta will develop and implement strategies to optimise the efficiency of maintenance services, ensure Emrill’s compliance with industry standards and best practices, and enhance health, safety and quality across the organisation. In his new role, Kaleta will be instrumental in further enhancing customer experience and streamlining Emrill’s operations.With over 30 years’ FM experience, Kaleta is a qualified maintenance engineer and has worked extensively within operations, health and safety, and technology roles. As a strong communicator with vast technical knowledge, Kaleta will manage partnerships with internal and external stakeholders and enhance the technical expertise of Emrill’s employees. He will apply his strategic thinking and leadership skills to motivate teams, ensure the organisation’s compliance with industry regulations and promote the delivery of world-class FM services and standards for Emrill’s clients. As the head of technical at Emrill, Kaleta will be responsible for implementing a comprehensive strategy comprising innovative, technologically driven initiatives to bolster operations and customer satisfaction.Regarding his recent appointment, Kaleta said: “I am excited for this opportunity to work with an organisation that understands the importance and benefits of technological advancement and processes in the FM industry. Emrill promotes innovation, nurtures creativity, and focuses on delivering quality services to its clients while continuously investing in the development of its people. I aim to create and implement a solid technical strategy to optimise the strengths of Emrill’s workforce and enable data-led decision-making that will positively impact our FM processes, service delivery and client relationships.”Emrill’s CEO, Stuart Harrison, commented on Kaleta’s recent position: “David’s strong technical expertise makes him the ideal candidate to drive our service delivery forward. His extensive knowledge of and experience in managing teams, strong problem-solving capabilities and communication skills will help us implement innovative solutions to boost our operational excellence within the built environment.”Harrison also explained that compliance with industry best practices will help Emrill achieve greater efficiencies and continue to expand its high-quality service offering. He said: “With David’s vast experience in strengthening FM operations from a technical standpoint and his focus on leading global industry services, we will continue to enhance our client experience, elevate our service standards and build on our value partnerships with clients.”Kaleta is a member of the British Institution of Facilities Management and holds City & Guilds mechanical engineering certification (1&2) from Bangor Technical College, Ireland. His other professional qualifications include a construction industry training board apprenticeship in mechanical engineering, heating, plumbing and ventilation, and a City & Guilds advanced craft higher national diploma from Newtownards Technical College, Ireland. Kaleta is also a recipient of awards in ‘Quality implementation in the workforce’ and ‘Investors in people’ for his work as an internal facilitator at Jordanstown University, Ireland.

SecondGear unveils a convenient and sustainable online marketplace for baby gear

SecondGear introduces an innovative online marketplace catering to parents and parents-to-be, offering a seamless, convenient and eco-conscious way to buy and sell quality, preloved baby and toddler items.SecondGear fosters a secure and trustworthy trading environment, ensuring that parents can confidently engage in transactions involving items for their newborns and toddlers. This eliminates the common uncertainties associated with traditional online exchanges.All items are carefully inspected for functionality, cleaned and photographed before being listed on the SecondGear marketplace. Buyers can purchase items online and have them delivered to their door, with sellers receiving payouts directly to their bank account.Nadia Fourie, co-founder of SecondGear, explains, “Babies and toddlers require a lot of gear, most of which they outgrow very quickly. As parents ourselves we realised how time consuming it could be to shop for preloved items. Our re-commerce model takes the hassle out of both sides of the exchange, saving time and money for busy parents across the UAE.”SecondGear empowers parents to make economical and astute choices, providing access to premium preloved items without compromising quality.

Jeep brand announces sale of five millionth Jeep Wrangler

The Jeep brand today announced the sale of the five millionth Jeep Wrangler, a 2023 Jeep Wrangler Rubicon 4xe 20th anniversary Edition in Earl exterior paint, which was bought by a customer in Camden, New Jersey. The owner will receive $5,000 worth of Jeep Performance Parts (JPP) by Mopar and lifetime Jeep Wave customer care benefits.This milestone achievement for the brand coincides with the introduction of the new 2024 Jeep Wrangler, which will be sold in markets around the world.The Jeep Wrangler is the icon of the brand and one of the most recognizable nameplates in the industry and has been since its unveiling at the 1986 Chicago Auto Show as a 1987 model, replacing the Jeep CJ and continuing the legacy established by the original 1941 Willys MB“With five million Wranglers sold, the Jeep brand continues to grow fueled by the unwavering passion of the Jeep global community,” said Jim Morrison, senior vice president and head of Jeep brand North America. “With legendary 4x4 capability, open-air-freedom and a timeless design, the Wrangler embodies the spirit and the soul of the Jeep brand.”“Over 80 percent of the five million Wranglers sold since 1986 are still on the road, having fun out there and showcasing the amazing staying power of the vehicle. Our new 2024 Wrangler raises the bar once again as the most capable Wrangler yet, with more technology, safety features and refinement,” he added.FIVE GENERATIONS OF A GLOBAL ICONThe very first Jeep Wrangler, with the model code YJ, entered into production line 37 years ago at the American Motors Corporation factory. The YJ went on to sell 630,000 units between 1987 and 1995.It was followed by the TJ in 1996, the JK in 2006 and the JL in 2017, each new generation building on a legendary history through an unmatched combination of off-road capability and authentic Jeep design.Since the Wrangler YJ’s introduction as a single two-door model with two engine options – a 2.5-liter four cylinder and a 4.2-liter inline six cylinder – each subsequent iteration of Wrangler has been designed to be even more refined and comfortable for daily use, while providing customers with the world’s most off-road capable and most iconic SUV.Today, the all-new 2024 Jeep Wrangler offers more capability, more advanced technology features and more refinement than ever before, with a lineup that includes Sport, Sport S, Sahara, Willys, Rubicon, new Rubicon X, High Altitude and Rubicon 392. (INSERT LOCAL SPECS)From the 49 MPGe electrified 4xe plug-in hybrid to the V-8-powered 470-horsepower Rubicon 392, the new 2024 Jeep Wrangler offers the most diverse powertrain options in the off-road segment, giving Wrangler customers the ability to choose the propulsion system that best suits their lifestyle. (INSERT LOCAL SPECS)The 2024 Jeep Wrangler arrives in North American dealerships this quarter.Jeep Wrangler The iconic Jeep Wrangler, the most capable and recognized vehicle in the world, delivers unmatched off-road capability and is produced with more than 80 years of 4x4 engineering excellence. New for the 2024 model year, the Wrangler adds even more capability with its first full-float Dana rear axle, available factory-installed 8,000-pound-capacity Warn winch and increased 5,000-pound tow capability. Inside, the new 2024 Wrangler offers more comfort and safety features with available 12-way power adjustable front seats, standard 12.3-inch Uconnect 5 touchscreen radio and standard side curtain airbags in the first and second rows. Powertrain options include a 3.6-liter Pentastar V-6, a 2.0-liter turbocharged inline four-cylinder engine, a 6.4-liter V-8 and the electrified Wrangler 4xe, which uses a 2.0-liter turbocharged gas engine, two electric motors and a high-voltage battery pack to deliver 21 miles of all-electric range and 49 miles per gallon equivalent (MPGe).  Jeep BrandBuilt on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom and added 4x4 capability. All Jeep brand vehicles will offer an electrified variant by 2025.

Kuwait News Agency launches AI-powered newsroom

Kuwait News Agency (KUNA) has introduced the KUNA Smart Oasis, an AI-powered newsroom, incorporating advanced artificial intelligence technology to stay at the forefront of modern media advancements.KUNA Director-General Fatma Al-Salem said that "KUNA Smart Oasis" will surely contribute to revamping the media content quality, production speed and information accuracy. According to her, it will be a significant tool to fulfill the readers' expectations and ambitions in the light of wide-scale AI media transformation. AI technology will also make it easier for the agency's departments to work together by means of sharing files and information, Al-Salem pointed out. In May, KUNA launched its metaverse-based platform, in addition to its virtual anchor (avatar) as the first Gulf and Arab news agency to use this technology. The project is mainly meant to improve performance and efficiency and encourage innovation and investment in research and development in the artificial intelligence space.

CNN Worldwide appoints Mark Thompson as Chairman and CEO

Mark Thompson is stepping into the role of Chairman and CEO at CNN Worldwide, with his official start date in October. He will be reporting to David Zaslav, the CEO of Warner Bros Discovery. Thompson's responsibilities encompass overseeing CNN's strategic direction, operations, and various business units across broadcast, streaming, and digital platforms. This includes managing CNN's extensive global network portfolio, channels, programming, and its approximately 4,000 employees worldwide. Additionally, Thompson will assume the position of editor-in-chief, bearing ultimate responsibility for all content produced by CNN.David Zaslav expressed his enthusiasm for Thompson's appointment, highlighting his extensive experience, reputation, and capabilities within the news industry. Zaslav noted Thompson's transformative leadership and fervent dedication to news, making him a powerful asset for both CNN and journalism during this critical period.Thompson himself expressed his excitement about joining CNN after years of observing and even competing with the network. He recognized the growing need for accurate and reliable news worldwide, emphasizing the multitude of opportunities presented by the evolving media landscape. Thompson is eager to collaborate with his new colleagues and contribute to CNN's successful future.With over 40 years of experience in the news sector, Thompson is widely recognized for his prowess as a programmer, editorial leader, and innovative business figure. During his tenure as President and CEO of The New York Times from 2012 to 2020, he played a pivotal role in the newspaper's digital transformation, significantly increasing digital subscriptions and revenues. His leadership also led to notable advancements in podcasting and lifestyle content. Thompson's earlier role as the Director-General of the BBC from 2004 to 2012 involved overseeing extensive global digital news assets and numerous television and radio services. He was instrumental in pioneering the BBC iPlayer, the world's first major broadcaster streaming service. His accomplishments span various significant events and developments in the news industry, from the global financial crisis to the London 2012 Olympics.Thompson's remarkable contributions to the media industry earned him a knighthood for his services to Media in the King’s Birthday Honours in June 2023.While Thompson takes the helm at CNN, the interim leadership team, consisting of Amy Entelis, David Leavy, Virginia Moseley, and Eric Sherling, will continue to operate in their respective roles. They will report to Thompson as he assumes his new position.

VOX Cinemas unveils revamped 20-screen destination in Bahrain

VOX Cinemas, in collaboration with Majid Al Futtaim, has announced the grand reopening of the VOX Cineco multiplex with 20 dazzling screens, situated within the iconic City Centre Bahrain, a premier retail and leisure destination in the region.Film enthusiasts in Bahrain are in for an unparalleled cinematic adventure as the Kingdom welcomes the enhanced and modernized VOX Cineco City Centre. This state-of-the-art cinematic hub has been meticulously designed to elevate the movie-watching experience, offering a seamlessly optimized journey for every visitor.Boasting an impressive array of features, VOX Cineco presents 20 state-of-the-art screens, including premium auditoriums fitted with luxurious leather seats, ensuring utmost comfort. The crown jewel of the cinema experience lies in its colossal 18-meter wide and 10-meter high screen, coupled with dual projectors for truly mesmerizing visuals. The auditory realm is equally enthralling, thanks to a world-class sound system that promises heart-pounding audio.VOX Cinemas has revolutionized the concept of entertainment, catering to both film aficionados and food connoisseurs. The fusion of cinematic magic with gastronomic delight awaits patrons, who can indulge in fine dining within the exclusive lounge or savor delectable dishes delivered right to their seats via the innovative in-theatre waiter service.A tantalizing addition to the experience is the newly inaugurated Candy Bar, nestled within the revamped cinema foyer. This delightful haven offers an array of culinary pleasures, including popcorn, burgers, hotdogs, pizzas, and nachos, all designed to enhance the movie experience.Anmar AlQurashi, Managing Director - Saudi Arabia and Bahrain, Majid Al Futtaim Entertainment, said: "The reopening of VOX Cinemas City Centre Bahrain reaffirms our commitment to elevating the movie-going experience." Join us on this remarkable journey of cinematic excellence, as VOX Cinemas redefines entertainment in Bahrain.

Stephen Worsley appointed as Regional MD at Horizon Holdings

Horizon Holdings has appointed Stephen Worsley as Regional Managing Director of Golin MENA. With over 26 years of experience, Stephen is a senior communication professional and has worked in a variety of roles in the region. He is an expert in delivering strong communication strategies and campaigns representing multinational companies, government agencies and regional business groups. Earlier as a vice president at ASDA’A BCW, he was responsible for growth and innovation, in which he built a wide portfolio of regional and international clients. He also initiated a new advisory for integrating ESG and communications best practices. He has also worked with Masdar as senior manager and also as a communications adviser at TotalEnergies. He has reached this position on account of his hard work and by excellent communication strategies.  Mazen Jawad, CEO of Horizon Holdings, shared that he found Stephen to be the perfect fit for their growing PR team with the right experience and motivation to lead GolinMENA towards new horizons. Stephen Worsley also shared his excitement to join Horizon Holdings and support GolinMENA in its next phase of growth.

LEGO Group appoints Kristian Imhof as General Manager for the ME and Africa

The LEGO Group appointed Kristian Imhof as the new General Manager for the Middle East and Africa (MEA) region. Imhof brings a wealth of experience in corporate leadership, with a proven track record in both established and emerging markets.Imhof takes over the role from Jeroen Bejier who established the LEGO Group’s presence in the Middle East and spearheaded operations in MEA over the past 4 years. Since joining The LEGO Group in 2012, Imhof has played a pivotal role in driving the company's growth. Starting in the Munich office in Germany, he has led innovative initiatives in Austria, Switzerland, and beyond.In 2017, he moved to Johannesburg to become the General manager of South Africa and Sub Saharan region. Imhof's approach led to the transformation of the route-to-market strategy and established the first LEGO certified stores in Africa, along with a robust eCommerce platform. Imhof's visionary leadership expanded wholesale channels in Southern Africa and fostered distributor relationships in both West and East Africa. After an impressive track record, Imhof returned to Europe Central in 2021 and later assumed the role of Acting General Manager. Now, he takes on the exciting challenge of leading the dynamic MEA region."I believe in the transformative power of learning through play, and I am determined to make the LEGO brand and experience accessible to more children as well as adults throughout the MEA region. The collective efforts of the LEGO Group in nurturing creativity, critical thinking, and skill development among young minds in this region is evident. I am committed to continue building on the impressive foundation laid by the team here. " said Imhof.The LEGO Group has been actively engaging consumers in the region, becoming an integral part of the play culture. Imhof plans to build upon this and expand the brand's footprint through various distribution and communication channels. His expertise in diverse markets will enable him to create tailored strategies that resonate with the unique cultures and preferences of the MEA region. Additionally, he envisions geographical expansion to ensure the LEGO experience reaches more corners of the region.Imhof holds a Master's degree in Business Administration, specializing in Marketing & Logistics from the University of Applied Sciences in Dresden.

Gokaldas Exports to acquire UAE-based Atraco

Gokaldas Exports Ltd (GEL), a leading readymade garment manufacturer and exporter, has entered into an agreement through its wholly owned subsidiaries to acquire Atraco Group for $55 million. Altraco, headquartered in Dubai, is an apparel manufacturer which operates with a network of four manufacturing units in Kenya and one in Ethiopia producing about 40 million garments annually. The equity value of the transaction is $55 million (around Rs 455 crore), which involves acquisition of shares and assets, subject to regulatory approvals. The deal s expected to be completed by Q3 FY24 (October–December 2023).Atraco Group’s revenue is approximately $107 million, with a profit after tax of $7.2 million for the calendar year 2022. It has more than 13,000 workers spread across multiple locations in Kenya, Ethiopia, and the UAE.GEL vice chairman and MD Sivaramakrishnan Ganapathi said: “The acquisition of Atraco is an important step in the direction as it is strategically relevant, possesses a good complementary customer base, is operationally strong, and above all, a leader in its own sphere. With this acquisition, we will gain access to low-cost duty-free locations for manufacturing. Together, we can deliver a wider choice and value proposition to our global customers. We look forward to welcoming over 13,000 new members (employees of Atraco) into the GEL family.”Currently, GEL exports to more than 50 countries where its customers include prominent international brands in North America, South America, Europe, Africa, Oceania and Asian countries. The company has over 20 manufacturing facilities, complemented by five integrated ancillary units.

Sharjah Media City signs MoU with South Korean Munhwa Broadcasting Corporation

 In a milestone step towards international cooperation and advancement of the media industry, Sharjah Media City (Shams) has signed an MOU with Munhwa Broadcasting Corporation (MBC), the largest television and radio broadcasting company in the Republic of South Korea.His Excellency Rashid Abdullah Al Obed, Managing Director of Sharjah Media City, and Mr. Hyoung-Mun Choi, Director of Business Centre and Head of projects at Munhwa Broadcasting Corporation (MBC), signed the terms of the agreement, in a ceremony held in Shams Business Centre on August 30, 2023. The agreement was signed in the presence of His Excellency Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City “Shams”, and Ahmed Khalfan Al Fandi, Founder and CEO of Alpha Narmo Holding.This pioneering partnership aims to strengthen ties of cooperation between Shams and MBC Korea, through enhanced media content business development, benefiting from the expertise and exchange of knowledge between both parties. The partnership serves to accomplish common goals and advance media content in both countries, in accordance with regulations and legislation.His Excellency Rashid Abdullah Al Obed expressed his happiness with the bilateral cooperation, stressing Shams’ eagerness to continue building a network of cooperation and partnership with various international media companies for the future of the media sector and to establish a sustainable model of professional international cooperation. His Excellency stressed that the strategic partnership with MBC Korea is in line with the company’s vision of improving media output quality and nurturing and promoting creative talents, adding value to Shams’ efforts to expand media services throughout the Emirate of Sharjah and enhance its presence at the local and international level.Mr. Hyoung-Mun Choi, Director of Business Centre and Head of all MBC projects at Munhwa Broadcasting Corporation, expressed that the signing of the MOU with Shams was an influential step forward, owing to Shams’ long history and good standing in the media industry. MBC Korea strives to strengthen the frameworks of joint media cooperation to bilaterally enrich media and achieve globalization.Mr. Choi expressed that the agreement between MBC Korea and Shams will contribute to consolidating an impactful friendship between the two countries, advance innovation, and creativity, and create a lasting impact on the global media scene. Mr. Choi continued by praising the comprehensive renaissance witnessed by the UAE in all fields, particularly the media sector.

MDLBEAST inaugurates its headquarters in JAX District, Diriyah

 MDLBEAST, the leading Saudi music and entertainment company, has established its headquarters in JAX District of Diriyah, Riyadh. The inauguration event announced the results of a comprehensive research study, highlighting the company’s socio-economic impact in Saudi Arabia over the course of 2022Operating from its new base, MDLBEAST supports the music industry as an enabler to the Saudi creative economy. It will foster local talent, aid local businesses, enhance the quality of life, and elevate the global ranking of the Saudi cities. Ramadan Alharatani, CEO of MDLBEAST, commented, "Our headquarters’ location at the heart of the Saudi cultural heritage and creativity positions us at the epicenter of the cultural, social, and economic developments happening in Riyadh. As a Saudi company, our contribution to creativity and music makes the Saudi people feel proud. It also cements our leadership in the music sector and our capacity to interact with the local and global talents, introducing the Saudi music to the world. Moreover, this new locale will bolster MDLBEAST's presence at the crucial regional events."MDLBEAST shared with attendees a detailed study of its social and economic impacts. The study underscored MDLBEAST's increasing economic impact, with 63% of its spending dedicated to support the Saudi businesses, artists, and employees. MDLBEAST provided direct and indirect 18,000 job opportunities in 2022. The study also confirmed that MDLBEAST supplies 100% of its partners with promising business prospects.The study also provided insights into MDLBEAST's societal impact in the Kingdom, revealing that 83% of participants now see a career in music and entertainment as a viable choice. Moreover, 85% of respondents identified these activities as a source of diverse job positions, making the Kingdom an attractive job market. Remarkably, 82% of participants noted the role of these activities in prompting broader women's participation in the workforce.Alharatani added, "This study emphasizes MDLBEAST's broad, positive impact extending beyond the music industry economically and socially, presenting sustainable development and growth opportunities. Our ability to generate such a positive impact within and beyond the Kingdom reaffirms our fundamental aim to address a pressing demand within the Saudi audience, successfully establishing a steadily increasing customer and partner base."According to the study, MDLBEAST's impact extends globally. In addition to a wide base of visitors from neighboring countries, MDLBEAST events attracted 10,000 tourists, with around 35% from Europe and 30% from the Americas. Strikingly, 77% of these attendees consider MDLBEAST festivals instrumental in reinforcing Saudi Arabia as a tourist destination.MDLBEAST collaborates actively with the relevant Saudi entities to support the Kingdom's music sector through education, production, performance, distribution, support, licensing, and intellectual property rights protections. Interestingly, MDLBEAST has experienced remarkable success in its short lifespan, hosting musical events in tandem with major Saudi occasions, such as Formula 1 and Formula E. Specific events, like the Soundstorm Festival, saw massive attendance exceeding 750,000, featuring over 200 local and international music stars.

The MediaVantage partners with Reuters to enhance Middle East brand visibility

The MediaVantage, a regional media representation company, has entered into a strategic alliance with Reuters. This partnership enables The MediaVantage to serve as the exclusive Middle East representative for Reuters, empowering Middle Eastern brands with tailor-made advertising and marketing solutions.By forging this collaboration, The MediaVantage empowers local brands with direct access to Reuters' extensive array of advertising and marketing solutions. This avenue enables brands to enhance their visibility and expand their global influence effectively.Dan Qayyum, General Manager Media & Sales, The MediaVantage, said that brands and advertisers across the Middle East can now leverage Reuter's legacy of excellence and unparalleled reach.“We are excited to facilitate a seamless connection between our clients and Reuters advertising and marketing solutions, its content studios, and its engaged global audience of more than 52 million on and 54 million on social media," he said Preya Shah, Head of Digital Sales EMEA & APAC, Reuters, said: “The Middle East is an important market for Reuters, and we’re excited to work with MediaVantage to offer innovative ways to reach an influential audience that delivers real impact. Our award-winning journalism provides the ideal environment for marketers in the region to share their message, connecting them with senior professionals all over the world.”The MediaVantage is an international media representative in the Middle East. Prior to this, the agency had signed a partnership with TIME.