In the exhilarating realm of e-sports and gaming, GGTech Entertainment Group has emerged as a formidable global force. Their mission: to unite the worlds of video games and e-sports with society, creating distinctive entertainment and educational ventures. In this conversation with Adgully, Alberto Martin, Chief Revenue Officer of GGTech, delves into how GGTech fosters values like integration, sportsmanship, teamwork, and personal growth through gaming. Moreover, he unveils the innovative ways GGTech leverages gaming for learning and skill development, their grassroots initiatives, and the future of e-sports. Excerpts:Can you provide an overview of GGTech Entertainment Group and its mission in bridging the world of video games and e-sports with society?GGTech Entertainment is a global enterprise with a presence in Europe, North America, South America, the Middle East, and North Africa. Specializing in the fusion of leisure, esports, and cutting-edge technology, our mission is to create distinctive entertainment and educational ventures. With an emphasis on technological innovation and interactive spaces, we deliver a plethora of tech solutions that aim to advance societal growth and offer users a premium, tailor-made gaming experience.How do you believe video games and e-sports can promote values such as integration, sportsmanship, teamwork, and personal growth, and how does GGTech actively encourage these values?Video games and e-sports inherently promote integration by uniting players globally irrespective of background or geography. They emphasize sportsmanship as players engage in competitive settings, following rules and respecting opponents. Team-based games foster teamwork, requiring players to communicate and strategize collectively. Moreover, the iterative nature of gaming facilitates personal growth, as players constantly learn from mistakes and improve. GGTech actively champions these values by developing games and environments that stress collaborative play, organising tournaments with a spirit of fair competition, and creating platforms where diverse players converge, learn, and grow together, ensuring a holistic gaming experience for all.GGTech emphasizes the connection between entertainment and learning. Could you share some examples of how your organisation leverages gaming and e-sports to motivate learning and skill development?GGTech Entertainment is at the forefront of merging entertainment with education, using gaming and e-sports as catalysts for learning and skill development. Our footprint in collegiate e-sports is extensive, encompassing over 100,000 students from more than 1,500 universities across 25 countries on four continents. In the UAE alone, GGTech's Amazon UNIVERSITY e-sports saw participation from over 850 players from 40 universities. This global competition, beyond fostering competitive spirit, emphasizes real-world learning. Students are exposed to workshops presented by seasoned professionals and get the opportunity to gain their first professional experience in the industry focusing on diverse areas from broadcasting to marketing. The educational impact is further evident in the MENA region, where over 3,500 students from 90 universities, forming 300 teams, actively participate in these competitions. Furthermore, the innovative UNIVERSITY Tour in the UAE was introduced, simulating competitive environments across various campuses, allowing more students to experience e-sports firsthand. Through these initiatives, we not only celebrate gaming excellence but also champion academic commitment, real-world career development, and skills like strategic thinking and teamwork. With the gaming industry in the MENA region projected to reach $5bn by 2025, this emphasis on integrating gaming with education is both timely and impactful.What initiatives or programmes does GGTech have in place to engage with and support aspiring gamers and e-sports enthusiasts, particularly at the grassroots level?GGTech has placed a keen emphasis on fostering talent and supporting grassroots initiatives within the gaming and e-sports community. Some of our initiatives are:Amazon UNIVERSITY Esports: This competition has made significant strides in the UAE and the MENA region, captivating thousands of players by blending the competitive spirit of video games with educational undertakings. Spanning over 25 countries, this initiative has influenced over 100,000 students from more than 1,500 universities. Beyond just competition, it paves the way for students to delve into the e-sports industry, offering them first professional experiences. They gain insights into roles such as broadcasters, commentators, producers, and social media managers, setting the stage for their career advancement. Complementing this, the UNIVERSITY Tour initiative brings the thrill of competition directly to campuses, simulating competitive environments to offer students a genuine taste of e-sports participation.TFT RISING LEGENDS & TFT CHAMPIONSHIP: The official competition of Teamfight Tactics (an individual strategy game from Riot Games) in the EMEA region and the TFT Championship is the global competition for the same game. It is one of the fastest-growing games in recent years, and GGTech organises both of these international competitions.Collegiate Esports: GGTech has facilitated competitions such as the College League of Legends (CLoL) and College VALORANT (CVAL) in collaboration with Riot e-sports in the USA.Support & Mentoring for College Clubs: Beyond just organizing competitions, we have a program in place to mentor college clubs, providing them with the resources and guidance they need to develop and flourish.Collaborations with Major Brands: With partnerships, such as the one with gaming computer HP OMEN in the UAE, GGTech ensures that participants have access to the latest gaming technologies, enhancing their gaming experience and competitive edge.Live e-sports Events: Hosting live events, like the Amazon UNIVERSITY e-sports Masters (AUEM) MENA Series Finals, GGTech provides a platform for players to showcase their skills on a grand stage in front of a live audience.Community Building: By organising tournaments and leagues, we are creating a network of like-minded enthusiasts, fostering respect, teamwork, and strategic thinking.JUNIOR Esports: In Spain, GGTech organises JUNIOR Esports, a competition similar to UNIVERSITY Esports, but for high school students.GAMERGY: GGTech's most important on-site event that includes entertaining and educational activities for the whole family. It takes place in Madrid, Buenos Aires, and Mexico, and is considered one of the most important Spanish-speaking events in the sector. The last edition in Mexico, held in August, was attended by more than 75,000 people.CIRCUITO TORMENTA: Riot Games' main amateur competition in Spain, also developed by GGTech. This competition is where many players and teams make the jump to the professional leagues.e-sports has grown significantly in recent years. How does GGTech view the future of esports, and what role do you see your company playing in its continued development and expansion?e-sports has witnessed exponential growth, particularly in the Middle East and North Africa (MENA). The global gaming market is set to rise from US$281 billion in 2023 to $665 billion by 2030. With the MENA region emerging as a major gaming hub, boasting 377 million gamers and countries like KSA and the UAE displaying engagement rates rivalling Europe and America, GGTech is at the forefront of this evolution with its various programmes and initiatives.With the surge in gaming revenues in the UAE, driven by its youth-centric population, the industry has morphed into a communal and interactive experience. Evolutions like virtual reality, the metaverse, and increased mobile gaming accentuate this trend. GGTech plays a pivotal role in this landscape with our involvement in the Amazon UNIVERSITY e-sports competition empowers students globally, offering insights into the industry's multifaceted business segments.The rise of the metaverse and the integration of technologies like AR and VR in gaming also underline the UAE's advancement in the e-sports realm, attracting global talent. In fact, GGTech is actively working to integrate blockchain technology into our competitive platforms, like Qualy. As e-sports and gaming evolve, GGTech envisions itself championing innovation and driving the sector towards new horizons.In what ways does GGTech foster diversity and inclusivity within the gaming and e-sports communities, and why do you consider this important?As the gaming landscape in the MENA region undergoes rapid transformation, there's a notable surge in the participation of female players. Recent data highlights this trend, with nearly 64% of online adult males and 58% of online females in the Emirates involved in digital gaming. Surprisingly, in KSA, the numbers are even closer with 68% online male gamers and a slightly higher 69% online female gamers. The forecast projects that female gamers in MENA could outnumber male gamers. This evolution is attributed to the rising engagement of previously overlooked groups, including women and Gen X.GGTech's initiatives, like Amazon UNIVERSITY Esports, reflect this change, actively encouraging women's participation and ensuring they're recognized and celebrated for their talents. In the UK's UNIVERSITY e-sports competition, for example, tournaments are held specifically for women, to promote inclusion, as they are often overlooked or displaced within the e-sports ecosystem. The future of the gaming industry hinges on such inclusive practices, and with women already showcasing their skills both in playing and streaming, our efforts emphasize that the industry's growth and sustainability are intertwined with its commitment to gender inclusivity.What partnerships or collaborations has GGTech engaged in to further its mission, and how have these alliances contributed to your organization's success and impact?GGTech, from all its products, has links with some of the most important brands in the world: Amazon, Twitch, Microsoft, Intel, McDonald's, Disney, Red Bull, Samsung, and Adidas, among many others. This demonstrates the trust it has earned over the years, consolidating itself as one of the most important companies on a global level, and with sustained growth year after year.This trust is also earned by the world's leading game developers, who trust GGTech to develop some of their most important events. This is reflected in the relationship with Riot Games, Ubisoft, Epic Games, Supercell, and Activision, among other publishers.These strategic collaborations with industry forerunners have been instrumental to our organisation's triumph. They empower us to present unique opportunities, integrate progressive technologies, and ensure our vanguard position in the e-sports sphere, crafting inclusive, captivating, and technologically advanced platforms for gamers everywhere.Could you share some success stories or memorable moments that highlight the positive impact GGTech has had on individuals or communities through its e-sports and gaming initiatives?Over the years, GGTech's initiatives have successfully engaged vast numbers of passionate gamers and enthusiasts. GGTech accompanies the growth of e-sports on a global level, becoming one of the most influential companies in the sector over the years. The trust of global companies, the growth of its workforce, and its international expansion demonstrate that GGTech is a company that works towards providing children, adolescents, and adults with unparalleled educational and entertainment experiences.