Jellyfish, a marketing performance company for the platform world, has announced its partnership with Neom, the new urban area planned by the Kingdom of Saudi Arabia.  Neom, the upcoming urban estate, is designed as a cutting-edge industrial powerhouse and innovation in urban living, with numerous regions and centres including ‘linear smart city- The Line’. The project has been funded by USD 500 billion from the Public Investment Fund of Saudi. Jellyfish has been appointed to drive its performance marketing, including PPC, paid social and programmatic display.As the new advertising company, Jellyfish will help promote the new urban area, which is being built in Saudi’s north-western Tabuk province.This mega project, with a planned area of 26,500km, lies to the north of the Red Sea, east of Egypt and south of Jordan. Neon project, with the deadline of 2025 for its first phase, will include a floating industrial complex, a global trade hub, tourist resorts and homes for more than nine million people. The project has been opened to global, regional and local investors or partners.Shanil Jagatia, MD MENA at Jellyfish, said that he was delighted to win NEOM as an esteemed client following a competitive tendering process and multi-agency pitch.    He said: “As a new breed of marketing performance company we know that success demands a creative, multi-platform mindset and we are here to help progressive, innovative brands thrive by navigating, connecting and harnessing the platforms that drive growth. It would be hard to name a more exciting, ambitious project to be working on.”Eyad Zarea, Global Digital Lead at NEOM, said: “We were impressed with Jellyfish’s agile, collaborative and future-facing approach. It felt like the perfect fit for NEOM, as a place for all people from across the globe to make their mark in creative and innovative ways.” Jellyfish works with a number of clients in the MENA region, such as L’Oréal, Sony, Coty, Emirates, and Majid Al Futtaim.