Rob Pierre, the founder of Jellyfish, has stepped down from his role as Jellyfish's non-executive Chair. He made this decision several months after completing the sale of the digital marketing agency to the Brandtech Group.Pierre co-founded Jellyfish in 2005 and expanded the business to employ more than 2,000 individuals in 38 countries, servicing clients such as Google and Netflix. In 2019, Pierre sold the business to the French group Fimalac, and in June 2023, it was acquired by the Brandtech Group. Nick Emery was appointed as Jellyfish CEO at the time of the acquisition.Upon stepping down, Pierre expressed, "A wonderful extended summer break gave me precious time with my family and also the breathing space to reflect. I co-founded Jellyfish 18 years ago, and I'm immensely proud of everything we've achieved in that time. Now that the business has come of age, I believe it's the right time for me to step away and focus on other ambitions, including projects that have the potential for wider societal impact. This is obviously hard when you think of a company as 'your baby,' but with Brandtech's track record and historic success, I'm excited to watch Jellyfish develop and grow as part of the world's number-one digital marketing group."A spokesperson for Brandtech confirmed that Pierre remains a shareholder in the group.Pierre was recognized for his achievements at Jellyfish, including a global training initiative for people on furlough during the pandemic, the agency's commitment to diversity, equity, and inclusion (DEI), and its strong business results, by being voted Media Week's Media Leader of the Year in 2021.

Jellyfish, a marketing performance company for the platform world, has announced its partnership with Neom, the new urban area planned by the Kingdom of Saudi Arabia.  Neom, the upcoming urban estate, is designed as a cutting-edge industrial powerhouse and innovation in urban living, with numerous regions and centres including ‘linear smart city- The Line’. The project has been funded by USD 500 billion from the Public Investment Fund of Saudi. Jellyfish has been appointed to drive its performance marketing, including PPC, paid social and programmatic display.As the new advertising company, Jellyfish will help promote the new urban area, which is being built in Saudi’s north-western Tabuk province.This mega project, with a planned area of 26,500km, lies to the north of the Red Sea, east of Egypt and south of Jordan. Neon project, with the deadline of 2025 for its first phase, will include a floating industrial complex, a global trade hub, tourist resorts and homes for more than nine million people. The project has been opened to global, regional and local investors or partners.Shanil Jagatia, MD MENA at Jellyfish, said that he was delighted to win NEOM as an esteemed client following a competitive tendering process and multi-agency pitch.    He said: “As a new breed of marketing performance company we know that success demands a creative, multi-platform mindset and we are here to help progressive, innovative brands thrive by navigating, connecting and harnessing the platforms that drive growth. It would be hard to name a more exciting, ambitious project to be working on.”Eyad Zarea, Global Digital Lead at NEOM, said: “We were impressed with Jellyfish’s agile, collaborative and future-facing approach. It felt like the perfect fit for NEOM, as a place for all people from across the globe to make their mark in creative and innovative ways.” Jellyfish works with a number of clients in the MENA region, such as L’Oréal, Sony, Coty, Emirates, and Majid Al Futtaim.