PR Arabia joins PRCA MENA as a new member

Dubai – The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the full-service public relations and communications firm PR Arabia, as its latest corporate member.Based in Jeddah, Saudi Arabia, PR Arabia offers media relations, social media management, influencer marketing, and event management services.Founded by professionals boasting over two decades of experience in Public Relations, PR Arabia has established itself as a leading provider of PR services in the Kingdom of Saudi Arabia. The agency is recognized for its forward-thinking approach, commitment to client satisfaction, and a track record of exceeding client expectations.Melissa Cannon, PRCA International Director, said:"We are delighted to welcome PR Arabia as a new member. This collaboration reflects a substantial stride in bolstering the field of public relations within the Gulf Region and reflects our continued growth into Saudi Arabia and beyond. We look forward to working with the PR Arabia team and support their continued growth."Khaled Karanouh, Business Development Manager of PR Arabia, commented:"I am delighted to share that PR Arabia is now a proud member of the PRCA. With our team's experience spanning over two decades in Saudi Arabia, we are confident that we will learn from and contribute significantly to this formidable PR network in the region. We are eager to bring our insights, expertise, and drive to the PRCA community, adding immense value and fostering collaboration.”

PRCA MENA Digital Awards 2023 winners celebrated in Riyadh

The PRCA MENA Digital Awards were held on Wednesday, 8th of November 2023 at the Movenpick Hotel & Residences Riyadh, Saudi Arabia to celebrate the best in Digital PR and Communications across the Middle East and North Africa.This year’s strategic partners are One Group. Additional sponsorship includes Atteline, Carma, Cicero & Bernay Public Relations, Commpass, Dubai Cares, Guinness World Records, GWPR - Global Women in PR, ICCO, MCG Talent, Provoke, Seven Media, The Work Crowd, YouGovWe are proud to reward the excellent achievements of these individuals and teams.Monika Fourneaux, Head of EMEA, said:“The awards brought together the MENA region's PR and communications community, acknowledging, and celebrating outstanding achievements over the past year. Winners and finalists showcased great talent and exceptional skills, and we're privileged to shine a spotlight on the dynamic PR industry in the vibrant city of Riyadh, Saudi Arabia.”The night’s winners were:Digital Team of the Year – Weber Shandwick MENATDigital Professional of the Year – Sanya Ijaz, AttelineBest Use of Video in a Campaign – Weber Shandwick MENAT & EwaaBest Use of Social Influencers in a Campaign – TouchBest Use of Reporting and Measurement in a Campaign – ASDA'A BCWBest Social Media Campaign – ASDA’A BCWBest Use of Content Marketing in a Campaign – TouchBest Performance in a Digital Campaign – ASDA'A BCWBest Use of Paid Media in a Campaign – British Council,Best Digital Marketing Campaign – Weber Shandwick MENAT & Department of Health Abu DhabiBest AI-Driven Digital Campaign – AttelineA big thank you goes to our amazing panel of Judges, who had the nearly impossible task of selecting this year’s finalists. We couldn’t have done it without you.

PRCA MENA opens entries for the MENA Regional Awards 2024

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) is pleased to announce that entries for the highly anticipated MENA Regional Awards 2024 are now officially open.The MENA Regional Awards recognise and honour excellence in various categories of communication, including PR campaigns, public affairs, and digital communication, among others. This is a unique opportunity for professionals and organisations to gain recognition for their impactful contributions to the field.Key Dates for MENA Regional Awards 2024:Open for Entry: Monday, 25th September 2023Early Bird Rate Deadline: Tuesday, 31st October 2023Final Deadline: Wednesday, 10th January 2024Judging: Monday, 15th January 2024 - Wednesday, 31st January 2024Shortlist Announcement: Thursday, 8th February 2024Awards night: Thursday, 25th April 2024Head of PRCA EMEA, Monika Fourneaux, said: "These awards showcase the exceptional talent and innovation in the communications industry across the Middle East and North Africa. As we open entries for the 2024 awards, we anticipate another year of celebrating the outstanding work of our members."To learn more about the guidelines for entry, please visit: a list of categories and further details on how to submit your entries, please visit:'t miss your chance to be part of this prestigious event and gain recognition for your achievements in the world of communications. Submit your entries today to showcase your excellence on a regional platform.

Speakers announced for the PRCA MENA Conference and Digital Awards 2023

PRCA MENA, the leading Public Relations Communications Association of the Middle East and North Africa, is thrilled to introduce the lineup of speakers for the highly anticipated PRCA MENA Conference 2023. This one-day event is scheduled to take place on November 8th, at the Movenpick Hotel & Residence in Riyadh, Saudi Arabia.In alignment with the growing international engagement of Saudi Arabia, PRCA MENA has selected a panel of industry experts who are actively contributing to the country's transformation. Moderated by One Group’s Samya Hussain, some confirmed speakers include Mark Lamb from APCO Worldwide, Khansa'a Abu Naji from Meshbank, Nour Taher from intella, Hisham Jabrah from Hunak, Marco Binenti from Global Think Group, Abdulrahman Al Obailan from TTP, Anas Agag from New Native, Ahmed Al Abdulkarim from Bayan for Data Science and Artificial Intelligence, among other renowned names which can be viewed here. Additional speakers will be unveiled in the upcoming days promising a diverse range of perspectives and insights.The PRCA MENA Conference 2023, organised in cooperation with One Group, PRCA MENA strategic partner, promises to be an unmissable event, offering a platform for robust discussions, knowledge exchange, and networking opportunities. Industry professionals and stakeholders from across the region and beyond are invited to join us on this momentous occasion.Stay tuned for further updates and announcements as we continue to shape an event that reflects the dynamic landscape of public relations and communications in the MENA region.

PRCA MENA Leaders Breakfast Sets Guinness World Record

PRCA MENA, the leading Public Relations Communications Association of the Middle East and North Africa, organised the PRCA MENA Leaders Breakfast in partnership with Guinness World Records, hosted at the Guinness World Records office in Dubai.A special guest speaker at the Breakfast, Noha Hefny, the Head of Strategic Partnerships and Communications at UN Women, delivered an inspiring speech on women's empowerment and the essential steps for a company to foster gender equity.Following this, PRCA MENA members participated in a Guinness World Records attempt to achieve a historic feat by breaking the Guinness World Record title for "Most High and Low Fives in Relay in Three Minutes," with an impressive 160 high and low fives.The invite-only gathering provided a platform for influential PRCA MENA members to connect, share knowledge, and forge valuable partnerships.Monika Fourneaux, Head of EMEA, expressed her appreciation, saying, "We extend our heartfelt gratitude to Noha Hefny for delivering a compelling presentation on women's empowerment and gender equity, sparking a meaningful dialogue among the participants. Congratulations to the PRCA MENA members who participated in the Guinness World Record attempt – you are now officially amazing!" Shaddy Gaad, Senior Marketing Manager at Guinness World Records, commented, "It was a pleasure for us to host the PRCA MENA Leaders Breakfast. We congratulate all participants and look forward to further cooperation.”PRCA MENA and Guinness World Records have been long-term partners, and their partnership continues to thrive.With another successful event, PRCA MENA continues to lead the way in the field of public relations and communications, bringing together PR professionals who are not only committed to excellence but also dedicated to making a positive impact on the industry and society.

PRCA MENA Conference 2023 agenda revealed

PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is delighted to unveil the agenda for its highly anticipated PRCA MENA Conference 2023, set to take place on November 8th, in Riyadh, Saudi Arabia.Dedicated to industry professionals, this event is expected to draw both local and international attendees, marking a significant milestone for the PRCA MENA community.PRCA, founded in the UK in 1969, expanded its reach to the Middle East and Africa with the establishment of PRCA MENA in Dubai in 2016. Over the years, PRCA MENA has experienced steady growth, particularly in the past two years. Now, PRCA MENA is proud to venture into organising the Conference and Digital Awards in Riyadh for the first time, with the vibrant city providing the perfect backdrop for this occasion.Monika Fourneaux, Head of PRCA MENA, stated, "PRCA MENA is privileged to have members who work closely with us, and they have consistently expressed their desire for a conference in Saudi Arabia. In response to their needs, we partnered with One Group, a marketing and communication group based in Riyadh, to create an exciting conference program tailored for PR professionals in the region."This premier industry gathering promises to bring together the crème de la crème of the public relations world, providing a platform for networking, knowledge-sharing, and recognition of outstanding achievements in the field. The conference agenda boasts a diverse range of insightful sessions covering key PR industry topics and trends.Conference Highlights:Keynote Session: Prepare for an electrifying revelation.The Value of PR in MENA: Delve into a comprehensive report jointly crafted by PRCA MENA and YouGov, offering insights into how the PR industry is perceived across diverse countries and industries in the MENA region.Crafting Successful PR Campaigns: Unearth the secrets behind crafting successful PR campaigns in the distinctive Saudi Arabian landscape.AI vs. PR: Engage in a riveting panel discussion exploring the transformative potential of AI in PR and how the industry can adapt to this revolutionary change.Sponsored Sessions: Immerse yourself in a series of specialised sessions conducted in both Arabic and English, designed to provide practical insights and valuable takeaways.Evolving PR Agencies in Saudi Arabia: Gain perspectives on the dynamic shifts and challenges facing PR agencies in the Saudi market.Saudi PR VISION: Peer into the future of PR within the Kingdom of Saudi Arabia.

PRCA MENA and The Work Crowd join forces in new partnership

PRCA MENA, a leading association for PR and communications professionals, is excited to announce a strategic partnership with The Work Crowd, an innovative tech platform designed to connect organisations and specialist independents. This collaboration opens doors for businesses to tap into a local and global community of pre-vetted consultants and freelancers specialising in PR and Marketing.The benefits of this partnership extend to both PR agencies seeking talented freelancers and independent professionals seeking engaging projects. The platform stands apart as a curated space, accessible to carefully vetted individuals and project-based work both locally in the region and beyond. The Work Crowd have been operating in the UK and Europe for the last five years and are delighted to have launched in the UAE to support growing businesses and the freelance community.Alice Weightman, Co-Founder of The Work Crowd, expressed enthusiasm for the new venture, stating, " Our platform enables members to access a wide range of local and global projects while fostering connections with fellow professionals through our extensive network and dynamic events. Each profile in our network is verified, ensuring a seamless and trustworthy experience for all”.Monika Fourneaux, Head of PRCA EMEA, highlighted the surge in freelancer memberships over the past six months. "We have consistently witnessed a growing demand for freelancers from our member PR agencies," Monika stated. "This partnership with The Work Crowd significantly enriches our membership benefits. PRCA MENA members can enjoy exclusive discounts on The Work Crowd's fees."This strategic partnership between PRCA MENA and The Work Crowd is set to transform the landscape of PR agency-freelancer collaborations, enabling greater accessibility and efficacy within the industry.

PRCA MENA teams up with MCG Talent for PR agency talent acquisition

Dubai: PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is pleased to announce their new partnership with renowned recruitment agency MCG Talent. This collaboration comes as a response to the ever-expanding PR market in the Gulf region where PR agencies constantly seek the most exceptional talents to fuel their growth and success. MCG Talent, with a well-established presence in the MENA region since 2010, has a proven track record of supporting PRCA MENA activities in the past. The partnership agreement enhances their commitment to promoting excellence in the PR industry by providing the association’s members a 5% discount on the first contract fees charged by MCG Talent, empowering agencies to find and secure the perfect fit for their teams. Monika Fourneaux, Head of PRCA EMEA, expressed her delight at the newly forged alliance, stating, "MCG Talent is an invaluable asset to our members. With the Gulf region witnessing unprecedented growth, the demand for top-tier PR professionals has never been greater. Their expertise in talent acquisition will undoubtedly empower our members to thrive in the competitive industry landscape.”Commenting on the partnership, Justin McGuire, the visionary founder of MCG Talent, said, "We are delighted to take our collaboration with PRCA MENA to new heights with this strategic partnership. As an agency that understands the unique challenges and opportunities in the MENA PR market, we are perfectly positioned to complement PRCA MENA's efforts in nurturing talent and elevating the industry as a whole. We look forward to providing our expertise to PRCA MENA members and helping them find the right talent to drive their agencies' success."

PRCA MENA strengthens presence in Saudi Arabia

Dubai: With an aim to explore further opportunities and discuss the development of the PR industry, Monika Fourneaux, Head of EMEA at PRCA, visited PRCA MENA partner One Group in Riyadh, Saudi Arabia last week. The two-day visit also served as an occasion to meet local prospects and extend greetings to current PRCA MENA members.“Networking with local agencies provided valuable insights into their perspective on the local market and the challenges they face. I was very pleased to engage with industry professionals and discuss the forthcoming support PRCA MENA will offer them,” said Monika Fourneaux, Head of PRCA EMEA.Faris Aljameel, Vice-chair of One Group, commented, "We are pleased to be partnered with PRCA MENA. This global association, renowned for its ethical values, brings significant networking advantages to the region, along with access to prestigious awards and professional training."PRCA MENA remains committed to expanding its presence and fostering collaboration in the Saudi Arabian market. The visit emphasised the organization's dedication to supporting and empowering PR professionals in the region.

Matrix PR shines at PRCA MENA Awards 2023 with 6 highly sought after awards

Dubai: Homegrown communications agency Matrix Public Relations was among the top winners honored at this year’s Public Relations and Communications Association MENA (PRCA MENA) awards with six prestigious awards across key highly competitive categories.Recognized as the world’s largest professional PR body, PRCA through its annual awards ceremony, brings together in-house and agency teams from across the region to showcase some of their best communications campaigns and a chance to demonstrate their impact to society.Succeeding with Award-Winning CampaignsFounded 23 years ago by PR veteran Jack Pearce, the Dubai-based public relations agency Matrix PR kicked off its awards haul by being named the winner for the Best Integrated Campaign: Small/Medium Companies. In this category, Matrix was feted for its contribution and sterling performance in the campaign planning and execution for cyber protection firm, Acronis. The Dubai-based agency was also announced the overall winner of the Best PR Campaign - Digital category following its successful and impactful campaign for insurance experts Zurich dubbed ‘Have You Done Your Homework”.The team of highly-talented PR practitioners were also feted for successfully pulling off a campaign for a new market entrant in one of the most competitive industries in the region. In the Results on a Budget category, Matrix PR emerged the winner of one of the most sought-after awards for executing Dubai’s first-ever Celebrity Football Cup in 2022 for the new kids on the event management block - AG Events. Matrix PR was also highly commended in the Small Consultancy of the Year category. Celebrating ExcellenceSpeaking at the sidelines of the glamorous event, which was held at Hilton Palm Jumeirah, Dubai, Matrix PR Chief Executive Officer, Hilmarie Hutchison commended the team for their exemplary performance and dedication.“We are extremely proud to have won in various competitive categories - an achievement that signifies our commitment to delivering tangible results for our clients. The team has gone above and beyond to ensure that our PR campaigns are not just focused on getting covered by the media but also have a long-lasting impact to the target audience. These auspicious awards will serve as a motivation and inspiration to the team and be a constant reminder of the excellent work they continue to do,”Despite its humble beginnings, the boutique PR agency managed to accumulate an impressive 13 elite awards - including an international award - in the past year alone. In line with the evolving industry needs, the agency has also re-aligned its objectives towards delivering business and data-driven communications strategies that address its clients’ pain-points.The recognition by its industry peers under the PRCA Awards forum presents an opportunity for the agency to moot growth-oriented synergies across all industries. This, according to the agency, will enable the team to craft PR campaigns that will help brands change mindsets and solve real issues.

PRCA MENA regional award winners announced

Dubai: The PRCA MENA (The Public Relations and Communications Association) Awards celebrated its seventh edition by recognizing outstanding PR campaigns, individuals, and teams across the region. The event, held at Trader Vic’s in Hilton Palm Jumeirah on May 4, was sponsored by 3Gem.This year's awards saw more than 250 entries, representing the industry's best campaigns and top talents from across the Middle East and North Africa region. The esteemed jury panel of 41 industry leaders from around the world and members of the PRCA, the world's largest professional PR body, judged the entries.The winners were selected based on their innovative and quality work in different categories, setting the industry benchmark for PR influence. The ceremony saw a total of 38 awards presented, and 37 highly commended entries were recognized for their excellence.The PRCA MENA Regional Awards is an annual event that recognizes the achievements of the public relations and communications industry across the Middle East and North Africa region. The awards provide a platform to showcase innovative and effective PR campaigns, celebrate excellence, and inspire future campaigns.CAMPAIGN AWARDSBest Integrated Campaign Large CompaniesWinner – APCO Worldwide? – MOC KSA EXPO 2020Highly Commended – Weber Shandwick MENAT and Master – Out Of This World Football GameBest Integrated Campaign Small/Medium CompaniesWinner – Matrix PR – Acronis – Triple Valuation with Triple StrategyHighly Commended – Maven Global Access, Abu Dhabi Investment Office (ADIO), Weber Shandwick and TBWA\RAAD – Access Abu DhabiBest PR Campaign: B2B Large CompaniesWinner – Weber Shandwick MENAT and Ericsson – The Power of Limitless ConnectivityHighly Commended – APCO Worldwide – UAE Ministry of Economy NextGen FDIBest PR Campaign: B2B Small/Medium CompaniesWinner – Gambit Communications and Swissquote – The Trust Equation 2.0Highly Commended – Brazen MENA – CARMABest PR Campaign: B2C Large CompaniesWinner – Four Communications MENA with NBA Europe & Middle East – NBA Abu Dhabi Games 2022 – MAKING HISTORYHighly Commended – Weber Shandwick MENAT, Warner Bros and World, Etihad Airways – Taken by Surprise!Best PR Campaign: B2C Small/Medium CompaniesWinner – Performance Communications ?and Bentley Motors – Extraordinary WomenHighly Commended – Gambit Communications ?and Porsche – Icons of PorscheBest PR Campaign: Media Relations Large CompaniesWinner – Edelman? and Hub71 – Growing Abu Dhabi’s Global Tech Ecosystem With Impact?Highly Commended – Weber Shandwick MENAT ?- Warner Bros. World, & Etihad Airways – Taken By Surprise!?Best PR Campaign: Media Relations Small/Medium CompaniesWinner – Performance Communications? and MG Motor – The London Lap?Highly Commended – AstraZeneca ?- Collaboration for a healthier world: leveraging EXPO 2020Best PR Campaign: Influencer RelationsWinner – Gambit Communications? – BBC Studios – The Green Planet?Highly Commended – ATTELINE? – Liwa Trading Enterprises – Changing the Narrative Around Lingerie?Highly Commended: Four Communications MENA? with Johnson’s Baby – Naturally Backed by Science?Best PR Campaign: Crisis CommunicationsWinner – Weber Shandwick MENAT? – Netflix – Amplifying Arab Women’s Voices in Storytelling?Highly Commended – Gambit Communications? – TikTok – Changing the Conversation Around SafetyHighly Commended – Houbara Communications? – Volkswagen Takes on The Grey Market?International Campaign AwardWinner – Weber Shandwick MENAT – Mastercard – Empowering Every BusinessHighly Commended – ASDA’A BCW – Arab Youth SurveyBest Health and Wellbeing CampaignWinner – APCO Worldwide – G42 HealthcareHighly Commended – FleishmanHillard – Pfizer AfME Take ActionHighly Commended – Atteline – Dr. Saliha Advocating for Change in Mental HealthBest PR Campaign: Game Changer Large CompaniesWinner – Weber Shandwick MENAT? – Warner Bros. World, & Etihad Airways – Taken By Surprise!?Highly Commended – ASDA’A BCW? – Anghami – A regional unicorn on its way to the world?Best PR Campaign: Game Changer Small/Medium CompaniesWinner – Gambit Communications ?- BBC Studios – The Green PlanetHighly Commended – Performance Communications? – Bentley Motors – Extraordinary Women?Best PR Campaign: DigitalWinner – APCO WORLDWIDE? – Umniah’s Sustainability Campaign?Winner – Matrix Public Relations? – Zurich – Have you done your homework??Highly Commended – W7Worldwide – Building Cultural Bridges?Results on a BudgetWinner – ASDA’A BCW? – Salama – #SALAMAKindBeingsofDubai?Winner – Matrix Public Relations – Celebrity Football Cup 2022 with AG EventsHighly Commended – Weber Shandwick MENAT? – Mcdonald’s UAE – Buy a Book, Be Part of her Story?Regional PR Campaign of the YearWinner – Weber Shandwick MENAT? and Mastercard – Empowering Her BusinessHighly Commended – ASDA’A BCW – 14th annual Arab Youth Survey – Charting a new courseStrategic Communications Campaign Large CompaniesWinner – Weber Shandwick MENAT? – IBM – Talent is EverywhereHighly Commended – ASDA’A BCW – 14th annual Arab Youth Survey – Charting a new courseStrategic Communications Campaign Small/Medium CompaniesWinner – AstraZeneca? – Collaboration for a healthier world: leveraging EXPO 2020?Highly Commended – Matrix Public Relations? – Acronis – Triple Valuation with Triple Strategy?Event Launch of the Year Large CompaniesWinner – Edelman Saudi Arabia? – Red Sea International Film FestivalHighly Commended – Weber Shandwick MENAT?? – Mashreq – Rise Everyday??Event Launch of the Year Small/Medium CompaniesWinner – Atteline? – Careem Pay LaunchHighly Commended – Soul Communications? – Deliveroo Emirati Women’s Day?Best Travel & Lifestyle Large CompaniesWinner – Weber Shandwick MENAT? – Warner Bros. World, Etihad Airways – Taken by Surprise!?Highly Commended – Four Communications MENA ?- Yas Island – Chief Island Officer?Best Travel & Lifestyle Small/Medium CompaniesWinner – Gambit Communications? – Ritz Carlton – Formula 1 Frenzy!Highly Commended – Action UAE ?- Launch of Joe & The Juice?Best Digital & New Media CampaignWinner – Cicero & Bernay Communication Consultancy – INFINITI QX55 LaunchHighly Commended – ASDA’A BCW ?- Salama – #SALAMAKindBeingsofDubaiBest Health and Wellbeing CampaignWinner – AstraZeneca? – Collaboration for a healthier world – leveraging EXPO 2020?Highly Commended– Current Global ?- PepsiCo Middle East – Driving Social Impact Through Sport?Highly Commended – ?Four Communications MENA ?- NBA Europe & Middle East – NBA YOUTH: MAKING IT RAINEmployee Engagement AwardWinner – Weber Shandwick MENAT? – IBM – Talent is EverywhereHighly Commended – APCO Worldwide? – Edge Hub – Together as OneBest Corporate Social Responsibility CampaignWinner – Red Sea Global – Engaging Saudi youthHighly Commended – Weber Shandwick MENAT? – Mastercard – Empowering Her BusinessInternational Campaign AwardWinner – APCO Worldwide? – MOC KSA EXPO 2020?Highly Commended – ASDA’A BCW? – Anghami – Regional Unicorn on its Way to the World?

PRCA MENA announces shortlist for young PR lions MENA competition 2023

Dubai: PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country.Three teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition. Each team is made up of two PR professionals aged 30 or under.The shortlisted agency teams are:Gambit Communications: Sarah Alsalem & Judy BakiehHill+Knowlton Strategies: Farah Elshafey & Muneira AladwaniWeber Shandwick MENAT: Zahra Zakriya & Karishma HingoraniThe three agencies have been narrowed down from 13 MENA competitors, after responding to a brief set by Gulf for Good, which performed as the ‘client’. Participating agencies had 24 hours to create a campaign.The shortlisted teams will be asked to deliver a five-minute presentation explaining their PR campaign on the 10th April 2023 in Dubai. Following this, there will be a five-minute Q&A session.The judging panel for this years’ competition is:Alexandra DewarPartner, The RomansBrett JonesPR & Comms Manager, Volkswagen Middle EastElizabeth SenExecutive Director, APCO WorldwideRoshni VatnaniPR & Comms Manager, Gulf For GoodFollowing this, the winning MENA team will be announced on 12th April 2023 and will receive complimentary delegate passes to the Cannes Lions International Festival of Creativity.The team will then compete against representatives from more than 30 countries, delivering a presentation for a non-profit organisation in 24 hours that will be judged by a selected jury.The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and PRCA MENA is responsible for running the element of the competition from the region to find the country’s brightest and best young PR talent.

Murdoch University Dubai partners with PRCA MENA

Murdoch University Dubai is the new university partner member of the Public Relations and Communications Association Middle East & North Africa (PRCA MENA). Murdoch University Dubai is the branch campus of Murdoch University in Perth, Australia, which is one of the 100 top universities in the world as well as PRCA University partner. According to the new partnership, university staff members and the students are entitled to full PRCA membership for the tenure of their employment and undergraduate or postgraduate course. Monika Fourneaux, Head of PRCA EMEA, said: “We feel delighted to welcome Murdoch University Dubai which is recognized globally, to the PRCA EMEA. The institution holds a noteworthy history in education, as well as in the development of talent with a 5 star rating in numerous areas which include employability. We are looking forward to maintain the mission and vision of PRCA, to strengthen the PR industry all over the world and to extend our support via this partnership to the students and the staff.”Dr James Trotter, Academic president and Dean at Murdoch University, Dubai, said: “Students get a number of opportunities for the application of knowledge acquired by them in the classroom, by being exposed to real life experiences at Murdoch University, Dubai. We are partnering with the industry people in order to enable our students for interactions with working professionals in their particular disciplines on a regular basis. We also offer our students internship opportunities. It gives us immense pleasure to partner with one of the globally recognized leading PR association, PRCA, opening the doors to newer opportunities, enabling us to work together to strengthen the experiences of our communications students.”