MG Motor's regional agency, Havas Middle East, orchestrated a launch campaign for the all-new MG ONE that's anything but ordinary. They teamed up with Arabic hip-hop star Shahyn to create a catchy tune with a music video boasting over 600,000 organic views on YouTube.The "Driven by ONE Voice" campaign goes beyond showcasing the MG ONE's features. It celebrates the car as an extension of your personality – a private sanctuary, a platform for self-expression, and a gateway to boundless freedom.<iframe width="560" height="315" src="https://www.youtube.com/embed/x6UKCD19BDQ?si=s_Q_LUvsSvXS-DEY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>The campaign positions the MG ONE, a high-tech sporty mid-size model, as the ultimate expression of style and excitement in the compact SUV segment. Its athletic design, unique 30-inch screen, and other premium features resonate with a passion for driving, setting it apart from the competition.This campaign embodies MG Motor's "Driven by Passion" motto, igniting a spark for the brand among car enthusiasts worldwide.

Launching its latest Out of Home (OOH) campaign, MG Motors, along with Havas Middle East, aims to bridge the gap between its consumers and management and reinforce its brand presence in the KSA region.MG Motor, a renowned British automotive brand is set to revolutionise the Saudi market, aiming to provide an unparalleled 360-degree customer service experience. The brand can easily boast of having more than 100,000 vehicles on the streets of Saudi Arabia. In a bold move, the Managing Director of MG Motor- Middle East, Tom Lee, took to social media to publicly address the concerns of customers in the Kingdom and shared his direct contact number, in an effort to have the public reach out to him directly.This hands-on approach provided a platform for customers to voice their concerns and instilled confidence that every situation, feedback, and query for the brand, received personal attention with immediate solutions provided directly by MG Motor’s senior management. The initiative was complemented by an out-of-home takeover where the WhatsApp number was prominently advertised across three major cities in the Kingdom: Riyadh, Jeddah, and Dammam. Critical cases that emerged through the MD's WhatsApp channel were promptly identified and resolved with immediate effect. The team assisted individual car owners, addressing concerns promptly and directly, demonstrating a high level of dedication to customer satisfaction.Tom Lee, during the PR launch, said: “Customer satisfaction remains at the forefront of our business. With a deep understanding of our Saudi customers, their preferences, and aspirations, we are driven by a passion for excellence, as we embark on this journey further to refine our services and products in the Kingdom.”The initiative also involved the introduction of new Social Media handles and the creation of market-specific content, designed to resonate with local tastes and preferences. Under the slogan "Driven by your passion", and a renewed focus on customer-centricity, MG Motor is poised to redefine the automotive experience in Saudi Arabia.<div class="video-container"><iframe src="https://www.youtube.com/embed/w8kfUa1bTGY?si=GhEI83Y1M4xMlgER" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>

Dubai: Havas Middle East announced the promotion of senior leadership within its Creative and PR divisions, Havas Creative and Red Havas. Fabio Silveira, the head of Havas Creative, and Dana Tahir, the head of Red Havas, have both been promoted to Managing Directors. They shared their promotions on LinkedIn, expressing their pride and gratitude for their respective roles and the support they received from their colleagues. Silveira acknowledged his 14-year journey with the Havas Creative Network, while Tahir highlighted her 15 years with the Havas Middle East network and the integration of Red Havas. “15 years with the Havas Middle East network, and I am humbled to have been part of the journey and transformation of the agency through the years, particularly with our integration into the global Red HAVAS network,” Tahir posted. Both credited CEO Dany Naaman for his leadership and thanked the network for empowering them. Havas Middle East consists of three divisions: Havas Creative, Havas Media, and Red Havas, led by Silveira, Houda Tohme (CEO of Havas Media), and Dany Naaman respectively.