https://adgully.me/post/4630/carrefours-choose-better-initiative-takes-center-stage-at-cop28-store

Carrefour's 'Choose Better' Initiative Takes Center Stage at COP28 Store

Carrefour, operated by Majid Al Futtaim in the UAE, reaffirms its commitment to sustainability by opening a one-of-a-kind store at COP28’s Blue Zone in Expo City, offering a unique, eco-conscious shopping experience. As part of its participation in the event, and further emphasising its dedication to pioneering sustainable initiatives, Carrefour will also be launching its innovative ‘Choose Better’ programme at this store.According to the UAE’s National Nutrition Strategy, 83% of the adult population do not consume their recommended five servings of fruits and vegetables daily. Carrefour’s customer insights reveal that while customers aspire to lead healthier lifestyles, they struggle to find a range of healthier food options at affordable prices. Derived from this powerful insight, the ‘Choose Better’ programme aims to educate, empower, and reward customers by making healthier and more sustainable choices accessible, affordable, and appealing, both in-store and online. This programme is built on three pivotal pillars – Choose Better, ‘For You’, ‘For the Planet’, and ‘For Communities’ – each playing a crucial role in fostering positive change with healthier lifestyles that protect the planet and support local communities. Customers can also find the ‘Choose Better’ offering at Carrefour’s Mall of the Emirates, City Centre Deira, and City Centre Mirdif stores, in addition to Terminal 3 at Dubai International Airport. The Carrefour store at COP28, which ensures circular design using repurposed material and smart lighting, and promotes product sustainability, spotlights Carrefour’s sustainable journey to 30,000 visitors from across the world.Commenting on the occasion, Hani Weiss, Chief Executive Officer at Majid Al Futtaim – Retail, stated: “COP28 is a strategic platform to role model our efforts and demonstrate Majid Al Futtaim’s unwavering commitment to a more sustainable future. Our engagement at the event underlines our relentless pursuit of sustainability goals, marking a pivotal stride in our mission to achieve Net Positivity by 2040.” “The launch of ‘Choose Better’ is a testament to our dedication to health, wellness, and sustainability, aligning with our purpose to enable people to shop smarter and live better. It stands as a fundamental component of our mission, aligning seamlessly with Majid Al Futtaim’s commitment to the Consumer Goods Forum and the transformative goals set forth by the Forum’s Collaboration for Healthier Lives coalition. We invite COP28 visitors to step into our store and witness the unique shopping experience in person,” he added.Under the ‘Choose Better – For the Planet’ pillar, Carrefour encourages and rewards customers for making informed choices that protect the environment. As an industry first, Carrefour will become the only retailer in the region to transparently share the sustainability ratings of its products by partnering with “HowGood”, an independent research database that assesses ingredients and products for environmental and social impact. “Customers around the world are making clear demands for increased transparency into product impact,” said Ethan Soloviev, Chief Innovation Officer of HowGood. “To make meaningful progress towards a net-positive future, we must collectively turn to data-driven measurement and communications, and we are honoured to be powering those efforts for Carrefour on the global stage at COP28.”
https://adgully.me/post/2029/foo-majid-al-futtaim-partnership-to-transform-customer-experience

FOO-Majid Al Futtaim partnership to transform customer experience

Dubai: FOO, an award-winning fintech solutions provider operating in the MENA region, has partnered with XSIGHT Future Solutions, Majid Al Futtaim’s newly formed digital arm accelerating the company’s digital transformation journey, to provide an embedded wallet experience for Majid Al Futtaim’s retailers.Carrefour, owned and operated by Majid Al Futtaim in the UAE, is the first retailer to adopt this technology and has already launched the solution in the UAE, KSA and Egypt, with many more countries to follow. FOO has expedited Carrefour’s current refund process by integrating its closed-loop mobile wallet and stored value account (SVA) solution into Carrefour’s existing mobile app, enabling customers to receive instant refunds to their personal accounts.The collaboration with FOO will streamline the hypermarket chain’s refund procedure and provide a more seamless shopping experience for its customers. The embedded wallet solution is just the beginning of a long-term partnership between FOO and XSIGHT Future Solutions, laying the groundwork for additional fintech capabilities that will soon be implemented.The agile and efficient closed-loop solution offers several benefits for both Majid Al Futtaim and the end user. For instance, the credit received from the refund can be used immediately against purchases from any of its merchants, helping to drive customer retention. Moreover, retaining a significant portion of revenue within the Majid Al Futtaim ecosystem contributes to the company's further growth and success.Hussam Kayyal, Chief Revenue Officer at FOO commented: “There’s no doubt that customer satisfaction is the number one priority for all businesses. Embedded finance can significantly enhance consumer experience by eliminating traditional pain points. Integrating a closed-loop mobile wallet into the various Majid Al Futtaim consumer apps improves ease of service, therefore enhancing customer satisfaction and brand loyalty.”By leveraging an in-house design and development approach, FOO crafts solutions using a modular platform built on microservices. This unique 'plug and play' model enables the delivery of super-personalized solutions with exceptional time to market. FOO’s products and services offer an unparalleled level of flexibility and scalability, aligning perfectly with Majid Al Futtaim's plans to implement the same solution across all its retailers and markets.Joe Abi Akl, Chief Corporate Development Officer at Majid Al Futtaim Holding and Managing Director of XSIGHT Future Solutions, added: “We are delighted to partner with FOO to elevate our digital services and deliver an exceptional shopping experience to our customers. By leveraging FOO’s advanced capabilities, we can enhance our existing digital infrastructure and optimize our operations to meet the evolving needs of our customers. We are confident that this strategic partnership will enable us to set new industry standards and redefine the future of retail.”
https://adgully.me/post/1404/carrefour-brings-self-checkout-service-to-bahrain

Carrefour brings self-checkout service to Bahrain

 Carrefour, owned and operated by Majid Al Futtaim in the Kingdom of Bahrain, and in collaboration with CrediMax, has launched the Self-Checkout service — a first-of-its-kind service in the Kingdom at Carrefour City Centre and Bahrain Mall Hypermarkets. The innovative feature provides customers full autonomy and ease of shopping, enabling them to scan and bag purchases as they journey around Carrefour stores using a hand-held device, easily accessed through a bank card, or a smartphone.Self-Checkout underlines Carrefour’s ongoing commitment to creating seamless shopping experiences for all its customers. The new service will allow them to skip the inconvenience of long queues. Moreover, it enables a truly contactless shopping journey as customers only need a bank card or smartphone, and are also encouraged to utilise their own bags to carry around as they shop.Using the scanning device, customers can scan the barcode of each product they would like to purchase at the dedicated Self-Checkout area to process their payment — via a debit/credit card or MyCLUB points — within minutes.Laurent Hausknecht, Regional Director of Gulf, at Majid Al Futtaim Retail said: “At Carrefour, we take great pride in offering the most convenient and integrated shopping experiences possible. We understand that today, more so than ever, customers want a premium on convenience and quality customer service. The Self-Checkout service enables us to provide that, empowering customers with more autonomy and control. Its use of cashless payments limits unnecessary contact with other customers and touchpoints, offering shoppers avoidance of longer queues and added comfort.”Ahmed A. Seyadi, Chief Executive of CrediMax commented: “We are pleased to be able to contribute and support our client’s digital journey by providing convenient seamless payment channels. Enabling users to enrich their card payment experience in their day to day lifestyle comes within CrediMax’s framework to provide innovative digital solutions that serves the Kingdom of Bahrain and its digital transformation vision.”Carrefour’s new Self-Checkout service is incredibly easy to use: when completing any transaction, customers simply scan and bag their items at the dedicated self-checkout counters. There is an option to scan a MyCLUB card barcode and select a preferred payment method. Then, shoppers can exit by scanning the barcode on their printed receipt at the dedicated gate scanner.