https://adgully.me/post/4849/ajman-tourism-achieves-milestones-in-egypt-roadshow-and-secures-partnerships

Ajman Tourism achieves milestones in Egypt roadshow and secures partnerships

The Ajman Department of Tourism Development (ADTD), led by His Excellency Mahmood Khaleel Alhashmi, Director General, successfully conducted a strategic roadshow in Egypt from December 13 to 14. This initiative marks a significant step towards enhancing collaboration between Ajman and Egypt, with a primary focus on fortifying tourism ties and fostering mutual relations within the sector.In an impactful endeavor, ADTD solidified three major memorandums of understanding (MoUs) with renowned Egyptian tourism companies, reinforcing their commitment to seeking support for tourism development in the region. The agreements were formalized with Travco - Egypt, Travista - Egypt, and Heliopolis Express Tours - Egypt, all prominent entities in the Egyptian tourism industry. His Excellency Mahmood Khaleel Alhashmi formally signed a memorandum of understanding with Travco - Egypt, a premier tourism company. The focus of this collaboration is to strengthen cooperation and coordination in the fields of tourism, hospitality, and marketing, with special emphasis on hotel reservations and promoting tourist attractions in Ajman.Simultaneously, the department entered into a memorandum of understanding with Travista - Egypt, a trailblazer in tourism and international destination marketing within the Egyptian market. This memorandum aligns with strategies for hotel bookings and the promotion of tourist attractions in Ajman, highlighting their unique features.In a separate context, the partnership with Heliopolis Express Tourism - Egypt, specializing in international tourism, aims to bolster the global presence of the emirate of Ajman. The joint effort seeks to attract travelers worldwide, enhance the visitor experience, and promote Ajman's cultural landmarks, setting the stage for robust future collaboration.In his statement, His Excellency Mahmood Khaleel Alhashmi expressed, “This collaboration marks a new era in the partnership between Ajman and Egypt, solidifying our mutual relations. We are dedicated to promoting tourism, fostering cultural exchange, and building enduring connections. We eagerly anticipate the promising prospects that these memorandums hold and look forward to a mutually beneficial relationship.” Alhashmi underscored the Ajman Department of Tourism Development’s commitment to achieving sustainable development in the tourism sector, emphasizing the ambition to elevate Ajman as a primary international tourist destination. This commitment is evidenced through comprehensive projects spanning entertainment, events, and hospitality, with a strategic focus on enhancing the unique tourism components that distinguish the emirate of Ajman. These initiatives align with a broader vision to position Ajman prominently on the global tourism stage.Consequently, ADTD integrates introductory roadshows into its programs, aiming to showcase Ajman globally and bolster its standing on the international stage. Additionally, efforts are directed towards increasing demand from Egyptian tourists by raising awareness about the significance of Ajman and its rich cultural and tourism diversity. The department remains dedicated to strengthening relationships with key partners in the tourism sector and fostering strategic partnerships to augment these endeavors.
https://adgully.me/post/4848/tdra-organises-an-exhibition-about-the-uaes-ict-history

TDRA organises an exhibition about the UAE’s ICT history

The Telecommunications and Digital Government Regulatory Authority (TDRA) organized an exhibition titled "Telecommunications in the UAE History", on the side-lines of the WRC-23, hosted by the UAE in Dubai from 20 November to 15 December 2023.The exhibition tells the story of the ICT sector development in the UAE since the establishment of the UAE. It highlights significant milestones using prevalent products and tools from each era, commencing with telefax machines and vintage rotary phones and advancing through subsequent generations of mobile and smartphones.The exhibition garnered the attention of participants at the WRC-23, portraying a journey spanning decades that witnessed rapid leaps of development in the UAE ICT sector. These leaps went along with the urban and cultural progress of the UAE throughout its history. The exhibition showcased an extraordinary collection of landline phones, antiquated fax and telex machines, along with call indicator (bleeper) devices and oversized mobile phones representing the first generation of mobile communication devices in the UAE. These carefully selected devices serve as symbols of distinct eras, reflecting technological evolution and ultimately shaping the present communications scene in the UAE.Commenting on the considerable interest of visitors in the exhibition, H.E. Mohammed bin Markhan Al Kitbi, Deputy Director-General of TDRA for the Support Services Sector, and leader of the team organizing the WRC-23, said: "Throughout our national journey, the telecommunications sector has stood out as the most tangible symbol of progress. This sector has consistently garnered attention from the UAE’s leadership, starting with the founding fathers and continuing under our current leaders. The UAE has emerged as a leading country today across various indicators, notably in digital transformation. The "Telecommunications in the UAE History" exhibition has effectively narrated a story with tangible examples of communication devices that were integral to daily life in each historical era, leaving a lasting impression on its visitors from the conference participants."The exhibition hosted by TDRA at the WRC-23 venue provides an immersive experience for visitors, enabling them to delve into a carefully selected group of traditional and vintage phones. This includes rotary and push-button phones, each capturing the spirit of its specific era. Moreover, the exhibition showcases various old fax machines, mapping their evolution from the era of thermal paper and sluggish transmission. The exhibition offers an introductory narrative about the historical context and the influence of these communication devices on society and business. It emphasizes the landmark accomplishments that positioned the UAE as a leader in the telecommunications industry.The exhibition extends throughout the WRC-23, offering delegates and technology enthusiasts a chance to delve into the communication history and gain insightful perspectives into the UAE's digitally supported vision for the future.
https://adgully.me/post/4847/qatar-airways-touches-down-in-tabuk-its-10th-destination-in-saudi-arabia

Qatar Airways touches down in Tabuk, its 10th destination in Saudi Arabia

Qatar Airways, the Best Airline in the Middle East, has landed its inaugural flight in Tabuk, on Thursday, 14 December, marking it as its10th gateway in Saudi Arabia. The new direct service will be operated by an Airbus A320, with two weekly flights on Thursday and Sunday.In addition to reinforcing Qatar Airways’ position in the Saudi Market, the launch of this new route is poised to deepen economic and cultural bonds between Qatar and Saudi Arabia, as the airline expands its comprehensive network to cover 10 cities in the Kingdom including AlUla, Dammam, Gassim, Jeddah, Medina, Neom, Riyadh, Tabuk, Taif, and Yanbu.The national carrier of the State of Qatar will offer business and leisure passengers from Tabuk unparalleled travel experiences and convenient travel options to over 170 destinations worldwide including key connections in China, Europe, Indonesia, Japan, Korea, Malaysia, Thailand and United States.Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “We are proud to introduce Tabuk as our newest gateway in Saudi Arabia after launching flights to AlUla, Neom and resuming flights to Yanbu in recent weeks. This further demonstrates our commitment to enhancing connectivity in the Kingdom. Tabuk offers a wealth of historical, cultural and natural experiences and we look forward to connecting it to our extensive global network.”Airports Cluster2 Company Chief Executive Officer, Eng. Ali Masrahi, said: “We're delighted to celebrate the launch of Qatar Airways flights at Prince Sultan Bin Abdulaziz International Airport and other key destinations. This milestone builds on our recent expansion efforts, welcoming multiple new flights to further enhance connectivity across airports managed by Airports Cluster2 Company."Known as the Northern Gate to the Arabian Peninsula, Tabuk stands out for its rich history, pristine nature and delectable local cuisine. The city is also renowned for its archaeological wonders, picturesque landscapes and snow-covered peaks in winter.Operating more than 125 weekly flights across Saudi Arabia, Qatar Airways is dedicated to offering passengers from six continents an array of seamless options to explore incredible destinations in Saudi Arabia onboard the airline’s modern fleet and through its multiple-award-winning hub, Hamad International Airport.Tickets for flights to Tabuk and other destinations are now available for booking through the Qatar Airways website, mobile app, and travel agencies.
https://adgully.me/post/4843/record-25000-participants-expected-for-5th-edition-of-adnoc-abu-dhabi-maratho

Record 25,000 participants expected for 5th edition of ADNOC Abu Dhabi Maratho

The fifth edition of the ADNOC Abu Dhabi Marathon is set to take place on Saturday morning, with a record-breaking 25,000 runners, from 168 nationalities, participating alongside a host of elite athletes. At the press conference held at the ADNOC Abu Dhabi Marathon – Event Village, located behind the ADNOC Tower, there was a number of pavilions for sponsors and partners with entertainment provided as well as musical performances for visitors. The Marathon organising committee confirmed the completion  of the preparations for the event and the most prominent international runners, male and female, were revealed at the conference. Organised by Abu Dhabi Sports Council and ADNOC, the ADNOC Abu Dhabi Marathon is recognised as one of the Middle East’s premier marathon events, with a prize fund of $303,000. Among the elite athletes taking part this year will be Uganda’s Andrew Kwemoi, winner of the 2023 Milano Marathon, Kenya’s Ilham Tanui Ozbilen and Emily Kipchumba. Suhail Al-Arifi, Executive Director of the Events Sector at Abu Dhabi Sports Council said: “The remarkable confirmed participation this year of more than 25,000 runners signifies the substantial growth of the ADNOC Abu Dhabi Marathon over the years. With 168 nationalities represented at the race, including an intriguing elite line up, it showcases the event’s significance locally and globally.” Al-Arifi added: “This fifth time organising and hosting the ADNOC Abu Dhabi Marathon is certainly a special occasion. The marathon route will take you on a tour around the most famous landmarks in our beautiful capital, starting from the ADNOC headquarters, passing through the Sheikh Zayed Grand Mosque, Al Hosn Palace, and the World Trade Centre.” Al-Arifi expressed his gratitude to all sponsors, official partners, media partners and suppliers, who are contributing to the success of the ADNOC Abu Dhabi Marathon. Beyond its burgeoning reputation as a platform for global athletic excellence, this year’s marathon incorporates several eco-initiatives dedicated to promoting sustainability. The organisers have pledged their commitment to ensure, wherever feasible, a positive impact of the event on the community and environment. Khalid Al Hosani, SVP Group General Services at ADNOC, said: “The ADNOC Abu Dhabi Marathon continues to positively impact the UAE community and cement Abu Dhabi’s global reputation as a world-class sporting destination. We are thrilled to welcome participants from around the world to this fifth edition which promises to provide an unforgettable, inclusive experience grounded in health, resilience, and the spirit of unity.” Kenyan Brigid Kosgei , a two-time winner at both the Chicago and London Marathons, remarked: “I’m very excited to test myself here in Abu Dhabi. Two of my training mates have both run here [in this city] and won on these roads, so I want to make my training camp shine again. “I’ve never been to Abu Dhabi before, but I can see it’s a very nice track. I have come here to run the Marathon and win the race. I want to take the [gold] medal this year.” Emily Kipchumba, a Kenyan long-distance runner, added: “I love to run in Abu Dhabi as it is a very good place to be. I’m very happy to close my Marathon season here in Abu Dhabi. I’m well prepared and I hope to run my personal best. I get a lot of motivation from running against Brigid.” Kenya’s Paul Kipngetich Tanui, a silver medallist at the Rio de Janiero Olympics in 2016, had a powerful message for his fellow participants ahead of the gruelling 42.195 km race on Saturday. “The Abu Dhabi Marathon has always been one of my favourite races,” Tanui told the audience in attendance.  “The Marathon is a challenge and a great opportunity for us all. When we start running and begin chalking off those miles, I know it will motivate us [all] to keep going – especially when we see everyone on the road supporting us. This is a journey and we must finish.” Meanwhile, Turkish runner Ilham Tanoy Ozbilin is in positive spirits ahead of his first-ever Marathon appearance this weekend. He commented: “It’s my first Marathon and I’ll be expecting to run good. I have a good feeling about this place, so I hope everything will go well.” Kwemoi, who won his first Marathon in April, is also looking forward to running in the UAE capital once more. He said: “I am happy to come to Abu Dhabi for the Marathon. It is good to be back here again.” The ADNOC Abu Dhabi Marathon caters to various fitness levels, offering race categories including the marathon (42.195 km), marathon relay, 10km, 5km, and 2.5km. All races will commence at different locations near the ADNOC headquarters on Corniche Road and finish at the ADNOC Campus, near Bainuna Public Park.  The daily Marathon Village, hosted at the ADNOC Campus, is accessible until race day, from 3pm to 10pm. The free-to-enter facility promises an immersive experience for visitors with entertainment, a wide array of eating options, activations, and services.  
https://adgully.me/post/4845/hyundai-motor-and-mubadala-collaborate-on-future-business-opportunities

Hyundai Motor and Mubadala collaborate on future business opportunities

SEOUL, South Korea and ABU DHABI, UAE/PRNewswire/ -- Hyundai Motor Company and Mubadala Investment Company "Mubadala", an Abu Dhabi-based global sovereign investor, have signed a memorandum of understanding (MOU) to jointly explore potential business opportunities and synergies for future mobility and technologies. The signing ceremony, which took place in Abu Dhabi, was attended by Jaehoon Chang, President and CEO of Hyundai Motor Company, and Waleed Al Mokarrab Al Muhairi, Deputy Group Chief Executive Officer of Mubadala Investment Company. This marks the beginning of a strategic collaboration that will drive progress in future mobility and clean technologies.The agreement will allow both parties to jointly invest and share expertise, leveraging the advantages of Mubadala's investments and Hyundai Motor's expertise in various fields, including green steel production, green aluminum production and recycling, as well as advanced air mobility (AAM), and infrastructure for electric vehicles.In addition, Hyundai Motor and Mubadala will seek to unlock potential investment opportunities."This collaboration capitalizes on the organic synergy between Hyundai Motor's eco-friendly and futuristic business strategies, including hydrogen, green steel, green aluminum as well as future mobility technologies, and Mubadala's investment portfolio," said Jaehoon Chang, President and CEO of Hyundai Motor Company. "Hyundai Motor will continue to pursue diverse partnerships to achieve a sustainable future and contribute to the global energy transition."Commenting on this agreement, Waleed Al Mokarrab Al Muhairi, Deputy Group CEO of Mubadala Investment Company, said: "This strategic partnership with Hyundai Motor Company marks a significant milestone in our journey to further diversify our portfolio across sectors that are shaping the future of the global economy such as mobility, green technology, and energy. Through our combined strengths and expertise, we will surface new investment opportunities that are in line with our strategic growth ambitions and sustainability agendas. We look forward to collaborating with Hyundai Motor Company and expanding our presence in South Korea."
https://adgully.me/post/4842/google-plans-third-party-cookie-block-by-2024-unveils-tracking-protection

Google plans third-party cookie block by 2024, unveils tracking protection

On January 4, 2024, Google will launch a new browser feature named Tracking Protection, designed to enhance user privacy by automatically restricting a website's access to third-party cookies.Google aims to complete the phasing out of third-party cookies in Chrome by the end of 2024.The implementation plan involves the gradual activation of Tracking Protection for 1% of a randomly selected global group of Chrome users on January 4. Users included in this initial cohort will be notified by a modal pop-up on the right side of the address bar upon opening Chrome on either desktop or Android. The modal will display the message "Browse with more privacy" alongside an eye-shaped icon with a strike through it.The success of this initiative hinges on the oversight of the UK's Competition and Markets Authority, responsible for the Chrome Privacy Sandbox. Anthony Chavez, VP of product management for the Privacy Sandbox, marked this event as a "key milestone" in a blog post released on Thursday announcing the rollout.Contrary to the extended timeline since the initial announcement over three and a half years ago, Google officially made the APIs in the Chrome Privacy Sandbox generally available in September. This has allowed developers and ad tech companies to intensify their testing efforts and seamlessly integrate the APIs into their solutions.However, despite the general availability, testing adoption has been gradual, particularly on the buy side. According to a survey conducted by Blis and Sapio Research in late October, 61% of US marketers and media planners have yet to commence testing the Chrome Privacy Sandbox. Nevertheless, a staggering 98% express concern about signal loss and the disappearance of third-party cookies.Google remains optimistic about the acceleration of testing efforts. Victor Wong, senior director of product for the Privacy Sandbox on Chrome and Android, emphasized that general availability serves as a compelling signal for companies to initiate API integration promptly.In an effort to facilitate live testing, Google is introducing Tracking Protection gradually, starting with a small percentage of Chrome users. This measured approach enables developers to assess their readiness for a web environment without third-party cookies.Crucially, in instances where a site encounters functionality challenges during the 1%-of-users phase, Chrome will automatically present an option to disable Tracking Protection temporarily. This allows the reactivation of cookies to prevent disruptions in the browsing experience while the site addresses any issues before the complete deprecation of third-party cookies.Google's Tracking Protection rollout represents a pivotal step in their ongoing Privacy Sandbox initiative. Stakeholders need to stay updated about these developments and adapt their strategies accordingly to navigate the post-cookieless era.
https://adgully.me/post/4841/cartier-lights-up-the-year-end-with-magical-tales-of-winter

Cartier lights up the year-end with magical tales of winter

The collaboration between Maison Cartier and Publicis Luxe for the year-end celebration is indeed a captivating and dreamlike adventure. The campaign, fully crafted by Publicis Luxe, features all the iconic jewels of the Maison Cartier, from the legendary Tank watch to the Love ring, spread around 16 animated capsules and a series of dreamlike images. The re-imagined version of a Cartier boutique, inspired by the brand's luxurious boutiques worldwide, takes viewers on a whimsical journey across various landscapes.The videos feature the flying house, representing Cartier, soaring above a mountain, through clouds, over the Place Vendôme in Paris, along a snowy slope surrounded by fireflies, across an ocean of clouds, and into a fairy light-illuminated forest of Christmas trees. These enchanting scenes aim to transport viewers into moments of enchantment and pure magic.The campaign, launched in stores, Cartier's digital platforms, print, digital/3D, and window displays, seeks to create a magical and immersive experience for the audience. The concept and execution of the campaign were overseen by Jasmine Loignon, the Executive Creative Director of Publicis Groupe. The process involved collaboration with Cartier's architects to design the building and a 3D studio production phase to bring the magical house to life, echoing the spirit of Christmas and creating a sense of vitality within the campaign.CreditsCartier InternationalSr Vice President Chief Marketing Officer – Arnaud CarrezGlobal creative & strategic communications director – Emmanuelle Guillon Creative Product Content Director – Marco TerroniCreative Product Content Senior Manager – Charlotte TemamCreative Product Content Project Manager – Bettina GhinozziCreative Product Content Post-Production Manager – Valentine KarasPublicis LuxeExecutive Creative Director – Jasmine LoignonAssociate Creative Director – Adrien CussonneauCopywriter – Franc?ois PelceArt Directors – Jeremy Givord, Hugo Matringe, Erevan Joseph, Margaux Courveaulle Associate General Manager – Amandine RibeiroCommerce: Iris Decoux, Sara Tazekrit, Valentine Guigou Post-Producer – Laurence Le?vyArt Purchase – Veronique Bataille, Christine Bouffort, Beatrice KaganProduction3D & Home Decor – Hugo Fournier produced by Watch Out Animation and Interior Design – MathematicsProduction – Christine Bouffort (Prodigious) Music – Prodigious3D DOOH – AC3NM Print et Digital – Maud Re?my-Lonvis Post-production – Tout Joli.
https://adgully.me/post/4839/emirates-national-oil-company-leverages-nutanix-to-simplify-it

Emirates National Oil Company leverages Nutanix to simplify IT

Dubai, UAE – Nutanix, Inc., a leader in hybrid multicloud computing, today announced that ENOC Group, a leading integrated global energy player, has centralized its IT infrastructure on Nutanix to support retail expansion and deliver slick digitally-driven customer experiences.Serving thousands of customers across 60 markets, ENOC employs a workforce of over 12,000 employees and deploys its world-class customer service, innovations and technologies and best practices towards the UAE's social and economic development.At the core of ENOC's business are its service stations which offer not only refuelling, but also top-quality retail services. Initially, siloed IT infrastructure was deployed at each of these service stations to deliver the digital services needed. While in the early days this met the company’s needs, the lack of redundancy and centralized management contributed to significant IT overheads and risk as the company rapidly scaled its retail operations.In 2021, ENOC undertook an AED250million (US$68million) digital transformation initiative, aimed at prioritizing customer satisfaction and elevating the service experience.To keep supporting the Group’s impressive growth momentum, ENOC recognized the best way forward would be to implement a fully integrated, scalable, and secure edge infrastructure solution that could be centrally managed for all their remote sites.Backed by the expertise of Nutanix’s local team, ENOC proceeded to deploy Nutanix Cloud Infrastructure (NCI) - a complete software stack that unifies hybrid cloud infrastructure including compute, storage and network, hypervisors, and containers, in public, managed, and on-prem private clouds as well as Nutanix Unified Storage (NUS) and the vendor’s disaster recovery solution.Furthermore, the new partnership will include implementation of Nutanix Cloud Manager System (NCM), that will minimize any IT related issues, given the high demand of requests.Following the upgrade, Nutanix’s unified infrastructure eliminated the siloed IT infrastructure at each of ENOC’s retail outlets. The vendor has also enabled ENOC’s IT team to attain the holy grail of ‘getting more for less’, as the centralized management, made possible by NCM, has delivered an impressive 80% reduction in IT operation costs across the 400+ sites that are now served by Nutanix’s solution.The high availability, and impressive levels of redundancy and resilience made possible by Nutanix mean that ENOC’s services stations can now operate around the clock without disruption to the vital services they deliver to customers.His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: "ENOC fully understands that IT is a key pillar of our operations. We are constantly embracing emerging technologies that enable us to advance innovation in our sector, adapt to new business models, and introduce new products and services to the residents of the UAE faster. Nutanix plays a pivotal role in enabling us to achieve these ambitions and thus helps us to stay competitive."Samer Labaky, Manager, Enterprise and Public Sector Accounts - UAE and Oman at Nutanix said, “We are living in the era of digitization. With digital transformation comes several challenges - how can IT bring relevance to the business, including employees and customers? How can IT teams respond to digital business initiatives at the speed the business requires it. The issue is that instead of being a business enabler, IT is a major bottleneck. Current legacy systems that customers have been adopting for the last 10 to 15 years are irrelevant because of inherent complexities, inflexibility and high cost of operation. ENOC fully understands this. With digital transformation being a top priority, the company is now embracing emerging technologies that help drive innovation, new business models, and bring products and services to UAE citizens faster. This agility and innovation help ENOC stay competitive and differentiate themselves from their peers.”
https://adgully.me/post/4840/emirates-reveals-most-watched-and-listened-to-content-in-the-sky

Emirates reveals ‘most watched and listened to’ content in the sky

Dubai, UAE, 13 Dec 2023: As a busy year of international travel draws to a close, the world’s largest international airline is revealing how passengers spent their time inflight, delving into data to dissect what exactly Emirates customers watched and listened to on journeys to and from 140 destinations around the world.Most watched movies on ice in 2023Customers craving top notch entertainment are spoilt for choice with Emirates ice, offering more than 6,500 channels of on demand movies, TV shows, music, podcasts, and even live TV to catch the international news and sport. From the expansive 2,000 plus Hollywood and international movies available, and all the best movies of 2023, amongst the most watched movies by Emirates customers around the globe were; visually stunning sci-fi film, Avatar: The Way of Water, Ticket to Paradise – a rom-com starring George Clooney and Julia Roberts, and the enduringly popular action movie Top Gun: Maverick. Long haul customers across the world also settled into box sets of movies, such as The Lord of the Rings complete trilogy and all four of the John Wick films.After English language content, the top viewed international movies include two Bollywood action movies, Vikram Vedha and Bholaa, the French thriller La Syndicaliste, Korean drama Return to Seoul, and the 2023 Cannes Palme d’Or winner, Anatomie d’une chute from France. Arabic speakers tuned into Emirati film Khorfakkan - depicting the 16th century invasion of the city.Kids and perhaps kids-at-heart, tuned into a myriad of movies with the most popular choices in 2023 noted as Puss in Boots: The Last Wish, Tom & Jerry Cowboy Up! Teen Titans Go! & DC Superhero Girls and The Super Mario Bros. Movie.Most binged box sets and TV on ice in 2023On long flights, Emirates customers loved to binge a box set, with exceptionally high viewership recorded for all seasons of HBO Max’s Succession and both seasons of The White Lotus. Within the comedy genre, Emirates customers showed a preference for beloved sitcoms – Friends, Brooklyn Nine-Nine and The Big Bang Theory, while in drama – many travellers selected two historical dramas The English, and Women of the Movement, as well as suspense-filled drama Your Honor starring Bryan Cranston.Trending TV in the Kids and Teens section included Schooled! – a sitcom set in the 90’s and the renowned SpongeBob SquarePants, while younger kids tuned into Australia’s Bluey and Hey Duggee and Supertato from the UK.On Emirates ice live TV channels including Sport 24, BBC World News, CNN and Sky News Arabia, customers tuned into an array of sports and social events including the Coronation of King Charles III and Queen Camilla, Formula 1® races, NFL Superbowl, English Premier League, Augusta Masters, ICC Cricket World Cup 2023, Rugby World Cup 2023, Wimbledon, DP World Tour and the US Open Tennis. The single most watched sports on Emirates live TV in 2023 was the ICC Cricket World Cup 2023.The tuneful tastes of Emirates customers in 2023From a library of over 3,000 albums, more than 500 curated playlists, over 40,000 tracks and more than 4,000 hours of music and podcasts – Emirates’ customers showed their sophisticated sides with one of the most popular albums on ice revealed as Mozart’s Chamber Music. Ed Sheeran’s album Subtract was also in the top three, but unsurprisingly the top spot was scooped by the indomitable Taylor Swift and her album Midnights. Kids couldn’t get enough of ice Juniors Music with Cocomelon, Bluey, Kidzbop, and the Encanto soundtrack holding the top spots. The most popular playlists onboard Emirates’ flights included the Arijit Singh Playlist, ABBA’s Timeless Pop Anthems and the Best of Fairuz and Khaleeji Classics. In Global Music, the top trending regions customers accessed were India, Korea and Africa, with the most listened artists places held by Jimin from Korea, Burna Boy from Nigeria and SB19 from the Philippines. Some audiophiles went for content beyond music and showed love to the Rain, Sleep & Nature Sounds Playlist while relaxing at 40,000 feet.Emirates customers embrace Happiness & Wellbeing contentCatering to every mood and personality, Emirates ice also provides a dedicated area for Happiness and Wellbeing content which is popular with flyers. Nature relaxation series’ invite audiences on soothing, majestic journeys to natural paradises, and an array of explorative documentaries discover ways to live life to the fullest. Emirates customers in 2023 tuned into Living Wild: How to Change Your Life, a series where Sophie Morgan goes on a road trip across the UK to meet people united by a desire to build new lives around the things they love. Storytelling with Gian Power: What’s your life story? also proved popular, as TLC Lions founder, Gian Power dives into the powerful world of storytelling and advises the audience how their personal story can become their greatest strength. Finishing 2023 on a high with Emirates iceFor those jetting off for the holiday season and beyond, Emirates is closing out 2023 with the biggest movies of the year on ice. Customers can enjoy the top grossing box office movie of 2023 – the fantasy-comedy blockbuster Barbie, available in French, German, Italian, Brazilian Portuguese, Japanese, Russian, Arabic and Chinese. Barbie is also available with ‘Closed Captions’ (CC) and ‘Audio Description’ (AD), offering accessibility to the visually impaired, with narration that describes what is happening on screen. Emirates offers up to 130 movies with AD and more than 250 with CC.Action aficionados can catch Mission: Impossible – Dead Reckoning Part One, a high stakes thriller partly filmed in the UAE, available on ice in up to 8 languages, or The Equalizer 3 starring Denzel Washington. Customers can even watch the entire trilogy on ice. Adrenaline enthusiasts will enjoy Gran Turismo, based on the true story of racing driver Jann Mardenborough, a successful gamer who becomes a real-life racer. ice also has an exclusive interview with Jann Mardenborough speaking about the making of the movie in the Emirates World podcast.Kicking off world class entertainment on ice in 2024Looking ahead to 2024, Emirates customers can expect to see many exciting developments on ice from exclusive new content partnerships to new next-generation inflight entertainment systems that offer memorable cinematic and personalised passenger experiences on the incoming 50-strong fleet of A350s. In January, customers can tune into Expend4bles, plus the complete box set of all 4 movies, The Creator – a visually impressive sci-fi from the director of Rogue One and the hit kid’s movie Paw Patrol: The Mighty Movie. In February, ice will have Oppenheimer, the award-winning film from Christopher Nolan, Priscilla - Sofia Coppola's biographical drama about the wife of Elvis Presley, amongst many more additions to the world’s largest entertainment library in the sky.
https://adgully.me/post/4838/mohammed-tayem-features-among-top-50-ceos-in-the-middle-east-as-entourage-grows

Mohammed Tayem features among Top 50 CEOs in the Middle East as entourage grows

entourage, one of the leading live communication agencies in the MENA region, is ending 2023 on a high note as its founder and CEO Mr. Mohammed Tayem won ‘CEO of the Year’ award in media category at the recently concluded CEO Middle East Awards 2023. The CEO Middle East Awards is a platform that recognizes excellence, innovation, and achievements of business leaders from across various industries and sectors in the middle eastern region. Speaking of the achievement, Mr. Tayem noted, “Running an organization is a continuous learning curve. The journey so far has been challenging to say the least, but most rewarding at the same time. It is great honor for me, and a humbling experience, to be recognized by the prestigious forum. I owe it all to my family, my team, the people who put their trust in me and gave it their best to bring entourage to where it is today. I hope to continue to develop a place where ambitions and creativity thrive effortlessly.” Navigating the dynamic landscape of the marketing & media industry in the region, Mr. Tayem has led the growth of entourage from startup to a flourishing 200+ people strong organization in just over decade. Breaking away from traditional, entourage diversified into a comprehensive integrated marketing solutions agency steadily emerging as a regional brand marketing & management powerhouse under Mr. Tayem’s leadership.Having worked with some of the biggest regional and international brands in both public and private sectors, entourage today scores among the very best agencies in the region, with operations in 4 countries, and retaining top global talents, featuring over 25 nationalities to empower and elevate brands through unique experiences. Mr. Tayem has maneuvered entourage through uncertain times, remaining steadfast in the face of challenges and inspiring an atmosphere of growth. With his strategic mindset and sharp business acumen, he has led entourage to become a formidable champion in the marketing industry.Through commitment, creativity, ambition, and resilience, the agency has witnessed more than triple-fold growth post-pandemic.The CEO award is a great way to end 2023 and welcome 2024 the year entourage celebrates its 15th anniversary of creating excellence. 
https://adgully.me/post/4837/mini-showcases-new-electric-mini-cooper-for-first-time-in-middle-east

MINI showcases new electric MINI Cooper for first time in Middle East

MINI, the official automotive sponsor of Sole DXB, was front and centre at the Middle East’s premier lifestyle and street-culture festival, which took place from December 8 to 10. The event marked a significant milestone for the brand, which displayed the new MINI Cooper Electric to the public for the first time in the region.The pulse of urban culture met the spirit of electrification as the MINI Cooper Electric made its debut against the backdrop of music, art, and street style. MINI’s space unveiled two new models, and with this generation of the brand having the most electric models available, it is paving the way towards its goal of becoming fully electric by 2030.The MINI space at the festival offered more than just car reveals it was a hub for live performances, mirroring the brand’s spirit of innovation and creativity. Additionally, Oliver Heilmer, Head of Design at MINI joined the event to provide festival go-ers with an inside look behind the design and technoogy of the new MINI Cooper Electric. MINI’s participation in Sole DXB 2023 underlined the synergy between the two brands, both champions of culture, community and innovation. In addition to electrifying performances, Sole DXB provided a platform for brands to connect with the youth, mirroring MINI’s commitment to fostering connections and shaping urban culture.As MINI takes the road to a sustainable future with its electrifying models, it is also dedicated to nurturing the spirit of creativity and community that shines at events like Sole DXB.
https://adgully.me/post/4835/riyadh-jeddah-set-to-flourish-193000-sqm-new-retail-space-by-2025

Riyadh & Jeddah Set to Flourish: 193,000 sqm New Retail Space by 2025

Riyadh and Jeddah are at the forefront of a lifestyle retail revolution that is reshaping the retail landscape across Saudi Arabia, with 184,000 square metres of new retail developments that are centred on food and beverage outlets, entertainment and the public realm, expected to be completed by 2025, according to Knight Frank's Riyadh and Jeddah Lifestyle Retail Market Review.Faisal Durrani, Partner – Head of Research, MENA says: "At the heart of the Saudi government’s transformative vision for the Kingdom sits the creation of world class lifestyle amenities to complement the phenomenal transformation of the Kingdom’s urban realm. Lifestyle retail developments that now dot cities across the country offer a glimpse into the cosmopolitan vibe that slowly becoming an entrenched part of the rapidly evolving societal fabric. “The rapidity of this evolution is nowhere more evident than in Riyadh, where over the last 12 months alone, 84,800 square meters of lifestyle-led retail developments, across eight projects have been completed. Not far behind is Jeddah, where a total of four projects, spread across 41,700 square meters have added to the already vibrant retail scene”. Knight Frank says Riyadh began to experience a surge in lifestyle retail developments in 2019. Since then, the lifestyle retail scene has exploded, with a string of food and beverage operators, both local and international vying for a position in the market. Jonathan Pagett, Partner, Retail Advisory Saudi Arabia, explains: "A significant contributor to this evolution is Riyadh's burgeoning food and beverage scene. The city now boasts a total supply of 388,000 square metres of food and beverage led lifestyle retail developments, with a specific focus on parks and gardens, the public realm, and an array of lifestyle amenities. “The driving force behind this transformative shift is the younger generation's inclination towards outdoor experiences and an active lifestyle. Riyadh and Jeddah are responding to this demand by creating multifaceted spaces that seamlessly blend retail, dining, and leisure. This synergy is the catalyst for their ongoing success and appeal to a diverse audience”. F&B concepts are playing a pivotal role in redefining the Kingdom's lifestyle retail landscape and remain the primary driver of footfall in these developments, says Knight Frank. Across Riyadh and Jeddah’s lifestyle-retail developments, F&B outlets are running at an average occupancy rate of 86%, with international restaurants (23%) dominating in Riyadh, while Jeddah’s resident’s appear to have a stronger preference for European cuisine, which accounts for nearly one-third (31%) of all restaurants in lifestyle-retail developments. In Jeddah, Knight Frank says, the lifestyle retail scene began to take off in 2020, aligning with the global post-Covid desire for outdoor activities and holistic well-being. Since then, Jeddah has witnessed the opening of 10 lifestyle retail centres, each embodying a fusion of fountain-based attractions, retail, dining options and attractive promenades. Five more lifestyle retail developments are set to be unveiled in the Red Sea city over the next 12-months, totalling 131,700 square metres.Jeddah's food and beverage venues boast an average occupancy rate of 77%, while the overall occupancy rate is at 81%. Currently, Jeddah offers 201,200 square meters of lifestyle retail space, with an additional 131,700 square meters in the pipeline. Durrani concluded: “What we are witnessing today in Saudi’s retail scene is a glimpse of the future. With nearly 5 million square metres of retail likely to be delivered before the end of the decade, mall operators and developers need to pay close attention to creating ‘destinations’ that are centred around experiences, entertainment and wellbeing. This is going to be key to future success of retail, particularly as the younger generation – Generation Z – have a significantly higher preference for online shopping than any other age brackets”. ?
https://adgully.me/post/4836/etihad-airways-brings-festive-cheer-to-the-skies-this-holiday-season

Etihad Airways brings festive cheer to the skies this holiday season

This holiday season, Etihad Airways is spreading seasonal cheer with traditional festive cuisine served at 30,000 feet. From the 23-25 December, Etihad will deliver a festive menu in all cabins on more than 30 routes across the network.The airline expects to serve more than 50,000 Christmas dinners on board over the three-day holiday period. The menu includes roast turkey roulade, chestnut & thyme stuffing, herb & garlic chat potato, green beans, pumpkin with cranberry sauce and is followed by gingerbread cheesecake with berries and chocolate garnish, a Christmas yule log with redcurrant, or warm Christmas pudding with custard and berries.Gingerbread lattes will also be available for guests looking to add some festive cheer to their beverage selection.Etihad’s E-BOX entertainment will feature a dedicated ‘Holiday Movies’ channel with a selection of festive movies to enjoy on board throughout December. Holiday favourites such as Dr. Seuss' How The Grinch Stole Christmas, A Cinderella Story: Christmas Wish, The Holiday Dating Guide and New Year's Eve will feature among a selection of hundreds of movies and programmes.Etihad’s Business and First class Lounges at the new Terminal A at Abu Dhabi International Airport will also feature a merry menu as well as a range of themed mocktails and cocktails such as ‘Christmas Baubles’, ‘Glogg’s on Ice’ and a ‘Gingerbread Espresso Martini’.With Abu Dhabi’s new Terminal A recently opening, Etihad’s guests can expect to enjoy a welcoming atmosphere with extensive check-in facilities, including biometric self-bag drop check-in desks, as well as dedicated services for those travelling in Business and First class.As a family-friendly airline, Etihad offers dedicated family check-in desks at Terminal A. Through its partnership with Warner Bros World Abu Dhabi, children will also be welcomed on board with themed activity kits to keep them busy as they jet around the world on their holiday adventures.To beat the crowds at the airport, Etihad’s City Check-In services and Home Check-In continue to be available for guests wishing to complete their check in and drop their bags ahead of time. Guests can then simply turn up at the airport with hand luggage for a quick and easy departure.On 31 December 2023, Etihad will be ushering in the New Year in style with a countdown, celebratory drinks and props on all flights crossing midnight in the sky.Eduardo Matos, Director of Customer Care, Etihad, said: “The holiday season and end of year celebrations are special times, and we invite our guests to enjoy in the festivities as they fly with us. With around 1.4 million people flying with us this December, we look forward to reconnecting loved ones and providing our guests with memorable holiday experiences.”The ultimate Christmas present wishlistWondering what to buy the person who has everything? Etihad has recently announced new destinations, including Bali, Boston and Nairobi which will begin operating in the first half of 2024 and make ideal destinations for a dream holiday gift. Safari, anyone?For the ultimate indulgence and the perfect gift, Etihad’s A380 offers one of the most extraordinary flying experiences, The Residence, a unique, private three-room suite in the sky. The A380 currently connects Abu Dhabi with London Heathrow, and from April 2024, guests will also be able to indulge in The Residence between Abu Dhabi and New York’s JFK. Add a trip to the Big Apple to the ‘best present ever’ list.The Etihad Guest Reward Shop offers a curated collection of gifts to make finding the perfect present easy, and members can redeem miles to purchase their shopping this holiday season. The shop caters for everyone with tech and electronics, fashion, jewellery, beauty and fragrance, home furnishings and travel essentials to choose from.
https://adgully.me/post/4834/rewind-networks-hits-now-to-premiere-in-malaysia-via-unifi-tv

Rewind Networks’ HITS NOW to premiere in Malaysia via Unifi TV

Rewind announced a significant milestone through its partnership with Unifi in Malaysia. Starting 1st January, the much-anticipated channel HITS NOW will debut on Unifi TV and will be made available on Channel 452 as part of its comprehensive TV packs.This collaboration reflects a shared commitment to provide high-value entertainment to Malaysian viewers and to enrich the Malaysian TV landscape. HITS NOW, celebrated for its award-winning and branded programmes and cutting-edge content, has already garnered a strong following since its launch in February 2023. Its introduction to Unifi TV extends its reach, offering subscribers nationwide an unparalleled viewing experience. All Unifi TV Pack subscribers will be able to enjoy a 1-month free preview from 1st until 31st January 2024. The partnership serves as the latest addition to Unifi TV’s existing offerings, making the platform the first to launch HITS NOW in Malaysia. HITS NOW will be included in Unifi TV’s Ultimate Max, Ultimate Plus, Ultimate and Family Packs starting February 2024. The channel is accessible via the Unifi TV Box and Unifi TV app, which can be downloaded on mobile devices and smart TVs.HITS NOW is the latest initiative in Rewind Networks' ongoing strategy to redefine entertainment in the Asian market. The network has established a formidable presence with its acclaimed channels, HITS and HITS MOVIES, which present a curated selection of iconic TV shows and movies. These channels have captivated audiences in 13 countries, reaching over 24 million households. As the newest member of the Rewind Networks family, HITS NOW is set to uphold this legacy, delivering meticulously selected, high-quality series tailored for the discerning Asian viewer."We are thrilled to unveil HITS NOW to Unifi TV's customers," said Avi Himatsinghani, CEO of Rewind Networks. "At Rewind, our mission is to meticulously pinpoint and fill crucial gaps in consumer entertainment needs, bringing together an exceptional array of entertainment from globally renowned storytellers, studios, and franchises. HITS NOW is set to feature a really diverse programming mix, from Emmy-winning drama series and popular reality shows to innovative game shows. We're confident that it will resonate strongly with Malaysia's discerning viewers, becoming not just a channel but a go-to entertainment destination and a staple in their daily viewing experience."The HITS NOW lineup will feature the ultimate in breathtaking entertainment with exhilarating, branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen, Britain’s Got Talent all express from the US.  It will also debut brand new reality series like Special Forces: World’s Toughest Test, The Traitor and Race To Survive: Alaska; stunning dramatic series like the successful Fire Country, Sullivan’s Crossing and So Help Me, Todd as well as Alert: Missing Persons Unit. Game show junkies can play along with Password, Barmageddon, Supermarket Sweep, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network has got viewers covered for everything Hollywood with the long running news show - Entertainment Tonight, and true crime aficionados can follow real life cases with Fear Thy Neighbor, Fear Thy Roommate, Killer Couples and Murder for Hire.HITS NOW will broadcast the prestigious The 75th Primetime Emmy Awards Live starting at 8am (GMT+8) on 16 January with an encore performance at 8pm (GMT+8) that same night.
https://adgully.me/post/4833/shamal-holding-takes-full-controlling-interest-in-sushisamba

Shamal Holding takes full controlling interest in SUSHISAMBA

Shamal Holding, a diversified investment firm that manages a unique portfolio of investments, assets and experiences, has completed the acquisition of SUSHISAMBA Group, taking full controlling interest of the award-winning SUSHISAMBA restaurant brand. As part of the new structure, and having already owned 50% of SUSHISAMBA since 2014, Shamal Holding now takes full controlling interest of the brand and its operational activities across all international locations.After opening its first restaurant in New York in 1999, SUSHISAMBA has evolved to become one of the world’s most sought-after dining and entertainment experiences and premier restaurant groups with its unique blend of Japanese, Brazilian and Peruvian culture and cuisine.  With a fast-growing global presence as a trendsetter in hospitality, SUSHISAMBA boasts two London restaurants with epic views of the city, alongside spectacular locations in Doha, Edinburgh, Las Vegas, and Dubai. The brand opened its doors in Dubai in 2021, where, within a year, it was named the Favourite Fusion Restaurant by Fact Dining Awards Dubai. Located on the iconic Palm Jumeirah, SUSHISAMBA Dubai offers breathtaking views of the Dubai skyline and Arabian Gulf from the 51st floor of the St. Regis Dubai. The restaurant has also been shortlisted for Best Fusion Restaurant 2023.  Abdulla Binhabtoor, Chief Portfolio Management Officer, Shamal Holding, commented, “SUSHISAMBA is one of the most highly acclaimed concept restaurants in the world. Having formed a strong partnership with the SUSHISAMBA team since 2014, we look forward to applying our resources and know-how to drive accelerated growth for the business and its continued evolution as an iconic restaurant experience and lifestyle brand.” Aligned with its long-term investment strategy to bring extraordinary experiences to the region, the acquisition of SUSHISAMBA reflects Shamal Holding’s focus on building an international portfolio of high-end hospitality, food and beverage, real estate and leisure destination assets, investments and experiences.Commenting on the strategic rationale for the SUSHISAMBA acquisition, Binhabtoor said, “SUSHISAMBA enhances our global hospitality portfolio which already includes a number of extraordinary assets as part of a globally diversified portfolio, mirroring Dubai’s ambition, spirit and energy. Omar Gutierrez co-CEO, SUSHISAMBA Group commented, “For close to a decade, Shamal Holding has been a key partner in the SUSHISAMBA’s success story. Over that time, we have formed a strong partnership, working closely to drive growth across our operations. The move signifies more than a shift in structure, it demonstrates a deepened commitment to our growth and evolution enabling us to continue to thrive in this dynamic and creative market as an iconic restaurant experience and lifestyle brand around the world.” SUSHISAMBA’s commitment to culinary excellence and trendsetting in hospitality has established it as a premier global dining and lifestyle brand, with vibrant locations in London, Las Vegas, Edinburgh, Doha, and Dubai with Bahrain, Abu Dhabi, and Riyadh opening in 2024.
https://adgully.me/post/4831/qiddiya-unveils-worlds-first-gaming-esports-district

Qiddiya unveils world’s first gaming & esports district

Riyadh - QIDDIYA CITY will be home to the world’s first mixed-use gaming and esports district that will attract gamers from across the globe and cement Saudi Arabia as the global epicentre of this dynamic sector, it was announced today.The ambitious gaming and esports attraction will boast four dedicated esports venues and host a year-round calendar of some of the biggest esports events with a combined peak esports tournament seating capacity of 73,000 across the destination. Qiddiya Investment Company’s Board of Directors said that one of the new venues will boast the largest indoor LED screen in any esports arena and feature 5,300 seats - making it one of the three largest esports venues in the world.Abdullah Aldawood, Managing Director of Qiddiya Investment Company, said: "Qiddiya City is proud to be home to this innovative gaming and esports district, set to offer a unique, engaging, gamified experience to both its visitors and residents.”The district will host the world’s elite esports clubs, not just during tournaments but on a full-time basis. It will invest in developing innovative facilities that up to 25 esports clubs will be able to call home at any time as they live, train and compete. Leaders from the gaming and esports industry will also be welcomed to Qiddiya City, which will house the regional headquarters of more than 30 leading video game companies.The pioneering Gaming & Esports District will cover more than 500,000 square meters, which in addition to gaming spaces, will include 100,000 square metres of retail, dining and entertainment venues. It will become the place for gamers from all walks of life to live, work and play, with gaming-themed apartments and hotels.The district is a core pillar of the National Gaming and Esports Strategy, which aims to make Saudi Arabia, a country where two-thirds of the population are gaming enthusiasts, the centre of global gaming and esports by 2030.The announcement comes just days after the unveiling of a new vision for Qiddiya: a unique concept focused on the power of play. Qiddiya City will offer unrivalled experiences across entertainment, sports, and culture with more attractions to be announced soon.
https://adgully.me/post/4832/rt-enhances-its-presence-in-mena-region

RT enhances its presence in MENA region

New Bureau: With its official opening of a new regional office in Algeria, RT Arabic is also launching two new programs: Studio Algeria, the fifth program in a series of political talk shows from world capitals, and Bridges to the East, a new program about the relations between Russia and the Arab world. The Studio Algeria program is the fifth in RT Arabic’s series of talk shows from the world capitals of Cairo, Beirut, Washington and Paris. Yasmine Moussous, the show’s host and RT Arabic’s bureau chief in Algeria, discusses important news and events with local politicians and experts. The first episode’s guest was former Algerian Prime Minister Abdelaziz Belkhadem.“Our aim is to get more in touch with our audiences, to expand the scope of our cooperation with Algeria, and provide extensive coverage of the developments across the African region. From our office in Algeria, we will now share with our audience the Algerian perspective on current events”, said Maya Manna, the head of RT Arabic.The other new program on RT Arabic, Bridges to the East, is dedicated to Russia’s cooperation with the Arab world in the economic, political, cultural, military and other areas. Politicians, experts, businessmen, Russian language teachers, musicians and ordinary people talk on the show about what Russia means to them and what connects them to the country.The program will be available in both Arabic and Russian. The first episode, dedicated to Algeria, features interviews with the country’s president, Abdelmadjid Tebboune, and Russian Foreign Minister Sergey Lavrov.New Advertising Campaign: Targeting audiences across the region, with activations across KSA, Lebanon, Jordan, Iraq, Egypt, Algeria, Tunisia, Morocco, and Libya the latest iteration of RT Arabic’s advertising campaign has landed in the UAE. Calling on audiences to seek out the truth in news the major new advertising campaign takes place across digital, radio and out-of-home platforms. Timed to appeal not only to domestic audiences but also a broad international community visiting Dubai during COP 28, the campaign boldly states: ‘THEY try to silence our voice. YOU seek out the truth. WE meet at RT ARABIC’. It aims to re-energize the conversation around RT’s core editorial principle “Question More” and amplify the importance of having access to news as the right of all.“Access to news is the right of all. RT’s editorial line is embodied by its motto, Question More. We don’t dictate to our audience whom to believe. We give you the facts — you make the choice. This principle is what lies at the heart of the RT Arabic 2023 campaign. We want our audience to know that no matter what, RT Arabic will keep working for you,” commented RT Arabic Editor-in-Chief Maya Manna.“Over the years mainstream western voices sought to shut-down RT’s access to platforms, and shut us out of conversations, including on social media and TV broadcasting platforms in Arabic. In doing so, they are not just trying to silence us, they are infringing upon our viewers’ and readers’ right of access to information,” she continued.RT journalists work tirelessly to bring audiences breaking news, vital stories and local and global voices alike, 24 hours a day. RT Arabic covers pressing regional and world events from an alternative point of view and through this new campaign it hopes that audiences will feel inspired to join the conversation, seek out the truth, and continue to question more.Since its launch in 2007, RT Arabic channel has become a trusted news source for millions of people throughout the Arabic-speaking world, covering stories often overlooked by the mainstream Western media and providing diverse perspectives on current affairs. It also acquaints international audiences with a Russian viewpoint on major global events.The campaign will run until the end of 2023. Find out more about this campaign at https://questionmore.rtarabic.com/ and https://www.rt.com/rt-promo-2022-en/#RTArabic2023 , and for local, regional and world news in Arabic go to https://arabic.rt.com/ .
https://adgully.me/post/4826/samsung-electronics-mena-and-the-undp-announce-act28-ai-for-climate-hackathon

Samsung Electronics MENA and the UNDP announce 'ACT28 AI for Climate Hackathon'

Muscat: Samsung Electronics MENA, in partnership with the United Nations Development Programme (UNDP), has announced a regional hackathon to support efforts to tackle climate change and advance sustainable development. The ACT28 AI for Climate Hackathon aims to leverage Artificial Intelligence (AI), Machine Learning (ML), mobile technologies and other frontier technologies to create innovative solutions for climate change challenges.The announcement was made during a joint high-level fireside chat between Samsung and UNDP as part of activities marking their COP28 participation. The panel featured Omar Saheb, Chief Marketing Officer at Samsung MENA, Alessandro Fracassetti, Resident Representative of UNDP in Egypt, and Nora Altwaijri, Samsung's Generation17 Young Leader from Riyadh, Saudi Arabia. The panellists discussed the challenges and opportunities for young entrepreneurs in the climate-tech sector, the role of the sector in creating jobs for youth, and Samsung's initiatives in developing and investing in green and sustainable technology.Alessandro Fracassetti, Resident Representative of UNDP in Egypt said: " UNDP supports youth-led innovation and entrepreneurship in the climate-tech sector, which is essential for achieving the Sustainable Development Goals. We believe in the potential of youth to provide solutions for climate action, using their mastery and "creativity with technology. The ACT28 AI for Climate Hackathon, a joint activity with Samsung, is an excellent platform for youth in the region to demonstrate their creativity and skill in creating cutting-edge solutions to address one of the pivotal challenges of our time."Omar Saheb, Chief Marketing Officer, Samsung Electronics MENA, said: "As a global technology company, Samsung is committed to protecting our planet and the climate. We are delighted to partner with UNDP to motivate the next generation of leaders who are passionate about tackling climate change. The hackathon and our COP28 participation support regional youth to acquire technical knowledge that helps them explore better sustainable results for the world's problems."How advanced technologies accelerate climate actionAI for Climate Hackathon will be organized in partnership with UNDP and Samsung Electronics. The ACT28 AI for Climate Hackathon builds on the success of the 'Hack for Climate Action Hackathon' at COP27 in Egypt in 2022. It will challenge young data scientists, AI engineers, and AI researchers from the UAE, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and Turkey to collaborate, brainstorm, and develop cutting-edge solutions for three thematic areas: Climate Action, Life below Water and Life on Land.The participants can leverage various advanced technologies in their prototypes, such as AI and ML for data-driven solutions, Internet of Things (IoT) for real-time monitoring, Blockchain for transparent climate finance, Data Analytics and Visualization for actionable insights, and Geospatial Technologies for location-based applications. The hackathon will also encourage participants to develop mobile-based solutions for greater outreach and user-friendliness. This technology-driven approach aims to foster transformative solutions that are pivotal in addressing climate change and promoting sustainable practices.They will also benefit from the guidance and support of mentors like Nora Altwaijri and O?uz Ergen, another Generation17 young leader from Turkey who have experience in various fields, including AI, mobile technologies, climate change, and sustainable development. Workshops on AI, climate change, and mobile technologies will also be organized to equip participants with the necessary knowledge and skills to develop effective solutions.The hackathon will culminate in a Demo Day, where the top 10 teams will present their solutions and innovations to a wider audience, including industry experts, investors, and policymakers. The top 3 teams will be invited to Samsung premises in Dubai, UAE, for an onsite award ceremony.
https://adgully.me/post/4827/innovations-group-appoints-sharanabasappa-s-shirol-as-chief-digital-officer

Innovations Group appoints Sharanabasappa S. Shirol as Chief Digital Officer

Dubai, UAE: Innovations Group, UAE's leading HR & Staffing Solutions provider, proudly announces the appointment of Sharanabasappa S Shirol as its Chief Digital Officer. With an illustrious career in the technology domain, Shirol brings a wealth of experience and expertise to Innovations Group, propelling the organization into a new era of digital innovation. For a quarter-century, Innovations Group has been a stalwart in the HR & Staffing sector, offering a spectrum of services encompassing recruitment, temporary staffing, HR outsourcing, and payroll outsourcing.In his role as Chief Digital Officer, Shirol assumes a leadership position, integral to the digital evolution. His responsibilities extend beyond the conventional realms of strategy and execution; Shirol is entrusted with positioning the Innovations Group at the forefront of technological advancement, both nationally and globally.Ravi Jethwani, the CEO of Innovations Group, has commented, “Our commitment to digital acceleration is more than a roadmap; it's a journey we embark on to redefine HR & Staffing solutions in the region. By integrating cutting-edge technology, we set the pace, ensuring unparalleled value for our clients and associates. Our dedication to shaping the future of HR aligns seamlessly with our recent appointment of Sharanabasappa S Shirol as Chief Digital Officer. Together, we embrace the power of technology, leading the way into a future defined by progress and success."Shirol's appointment as Chief Digital Officer at Innovations Group perfectly aligns with the evolving HR landscape, as emphasized in a recent PwC HR Tech Survey. With 57% of HR leaders prioritizing ongoing adoption of HR technology, Shirol's mission resonates with the industry's recognition of technology's crucial role in talent acquisition and management. This synergizes seamlessly with Innovations Group's commitment to innovative digital strategies for delivering advanced talent solutions and enhancing the associate experience.Shirol's vision for the future is people-centric. He seeks to build stronger connections with clients, understanding their unique talent needs, and employing digital solutions to tailor services. His focus is on making Innovations Group agile and responsive, ensuring that the pursuit of growth retains a human touch. By incorporating data-driven decision-making and analytics into recruitment strategies, Shirol envisions a future where success is measured not only quantitatively but also through the impactful stories of clients and associates.On being appointed as Chief Digital Officer for the Innovations Group, Shirol shares, “I am looking forward to implementing the industry's best technology solutions to help the company and its customers achieve the next level of operational efficiency and profitability growth.”The appointment of Shirol marks a strategic move for Innovations Group, aligning the organization with a shared vision of a future where technology and humanity coexist harmoniously, enriching the experiences of everyone involved. Together, they embark on an exciting journey into the digital frontier, where innovation is not merely a concept but a fundamental aspect of the organizational ethos.
https://adgully.me/post/4814/magdi-moussa-trailblazing-edtech-fintech-and-forbes-30-under-30-triumph

Magdi Moussa: Trailblazing edtech, fintech, and Forbes 30 under 30 triumph

Magdi Moussa and El Abiad founded their innovation studio, IMMRSV, in 2017, focusing on edtech and fintech. Today, the studio is at the forefront of various edtech initiatives, collaborating with well-known brands like Udacity, Meta, UNDP, the African Union, Misk Academy, ITIDA, and the Saudi Central Bank. This year, IMMRSV gained significant recognition by securing a spot on the Forbes 30 Under 30 list for the Middle East.In an exclusive interview with Adgully Middle East, Magdi Moussa, the CEO of IMMRSV and a brands builder, expressed his joy about being featured on the Forbes 30 Under 30 list alongside his friend and brother, El Abiad. During the interview, Moussa also provided insights into the future plans for IMMRSV and discussed the anticipated success of the studio. Excerpts:Congratulations on being listed in Forbes 30 Under 30 Middle East with IMMRSV. Did you anticipate being listed this year with your brother? How does it feel now?The recognition in Forbes 30 Under 30 Middle East was unexpected. My wife was behind the nomination, and the news came as a surprise. It feels good and provides confidence, but it also signals new challenges and a fresh journey ahead. Our next journey is to build a creative unicorn through Arab and African talents.Could you please share your professional journey with us?I am a #BrandBuilder, renowned for transforming the landscape of edtech initiatives in the region. Recently, I have garnered additional acclaim by securing a spot in Forbes 30 Under 30 at the age of 27.As a creative entrepreneur and marketing strategist, I specialise in brand innovation and crafting marketing strategies for global initiatives, with a primary focus on #edtech and #fintech in Africa.With over seven years of rich experience, I have played a pivotal role in developing and launching more than 50 brands. My expertise extends to spearheading marketing efforts for regional programmes supported by esteemed organisations such as the World Bank, UNDP, African Union, Meta, Udacity, Intel Nervana, Drosos Foundation, and others.My role as the Growth Marketing Manager at Udacity for Government in MEA showcased my ability to lead marketing initiatives and construct brands tailored to meet the unique requirements of government entities.Recognized as one of the most distinguished young entrepreneurs under 22 in Africa by the African Leadership Academy in 2017, my recent listing in Forbes 30 under 30 at the age of 27, further underscores my contributions to the industry.What inspired you to initiate IMMRSV, and what can you tell us about your venture?Certainly! I initiated IMMRSV to pursue my dream of becoming an entrepreneur, fueled by a passion for the creative industry, particularly in marketing and branding.IIMMRSV, a brand innovation studio specialising in edtech and fintech, has become a trailblazer in these sectors since its inception in 2017. The company, alongside my brother Mohamed-El-Abiad, has played a pivotal role in spearheading edtech initiatives for prominent brands, including Udacity, Meta, UNDP, the African Union, Misk Academy, ITIDA, and the Saudi Central Bank impacting around 40M people across the Middle East & Africa.You and Mohamed-El-Abiad started IMMRSV at a small scale. What was your aim, and has it been achieved?We launched IMMRSV in 2016. Initially, our goals were not entirely clear, but we aspired to become one of the largest marketing agencies in the region. While we have made significant progress without any capital or investments till now, our company continues to evolve, and there's still a long way to go.The Middle East has emerged as a startup hub in recent years. What are your views on this, and what attracts startups to the UAE?The Middle East's emergence as a startup hub is exciting, driven by factors such as a supportive ecosystem, access to capital, and a growing market. The UAE, in particular, attracts startups due to its strategic location, infrastructure, and government initiatives fostering innovation. And now, the KSA is booming massively achieving their 2023 vision to became one of the strongest business hub not only in the region but also in the world and all of these opportunities and investments fuels startups with many opportunities to scale, pivot and innovate to fit our local markets.Also, the economical challenges our region faces will affect the ecosystem as the strongest startups with agility to survive and grow massively.As a brand innovation studio, IMMRSV provides branding, marketing, and tech solutions for edtech and fintech companies. Which companies have benefited so far?Several companies have benefited from IMMRSV's services, including Udacity, the African Union, Meta, Intel, Total Energies, UNDP, Drosos Foundations, Dubai Future Foundation, and various government entities. Additionally, many medium and small-scale innovators have leveraged our expertise.After achieving 30 under 30, what is next in line? What are your future plans regarding IMMRSV?Our future vision to build a creative technolog unicorn in the regionPlease share your perspectives on the current state of AI, and could you also provide insights into your predictions for the future of AI?AI is a transformative force, driving innovation across various industries. Looking ahead, I anticipate further advancements in AI, shaping industries, improving efficiency, and contributing to societal progress. Our key opportunity to train ourselves in being AI powered studios and trying to build our own solutions using AI as well to help the human talents becoming more efficientHaving accomplished this at a young age, what other goals do you have on your bucket list, and what is your strategy for moving forward?Perhaps making it to the billionaires' list is on my bucket list. That is what everyone dreams of! However, moving forward, I plan to continue scaling IMMRSV, exploring new opportunities, and contributing to the evolution of the creative industry and scaling more in the region.
https://adgully.me/post/4819/zoho-introduces-zoho-payroll-a-modern-payroll-solution-for-uae

Zoho introduces Zoho payroll, a modern payroll solution for UAE

DUBAI: Zoho, a leading global technology company, today launched Zoho Payroll, payroll management software for businesses, in the UAE. The solution allows businesses to streamline payroll management, automate their monthly payroll tasks, and ensure compliance. "Businesses often face key challenges in payroll management like pulling in employee records from multiple sources while staying compliant with the local labour laws. Zoho Payroll serves as a modern alternative for UAE businesses, providing built-in compliance, automating monthly payroll tasks, and seamlessly connecting with the relevant data sources. With a consumer-grade UI, the solution not only simplifies payroll management for finance teams but also enhances the employee experience by offering a user-friendly self-service portal. Today’s launch builds on our recent momentum of addressing Corporate Tax compliance for UAE businesses, further solidifying our commitment to supporting businesses in the country," said Prashant Ganti, Head of Product Management, Zoho Finance and Operations Suite. Today, one of the biggest challenges that UAE businesses face is ensuring compliance with various labour laws like Wage Protection Systems (WPS), pensions, and end of service benefits. Moreover, to do a single payrun, businesses need to pull in relevant employee information from other systems like attendance, loss of pay, and reimbursements. This necessitates a modern solution that offers the flexibility to pull data from relevant sources contextually, and ensures compliance with local laws. Zoho Payroll is a modern payroll solution that comes with capabilities like employee onboarding and offboarding, benefits handling, employee self-service portal, single-click payroll processing, and real-time payroll summary reports. The application automatically ensures end-to-end compliance related to gratuity, and pension scheme contribution based on the employee's nationality. Zoho Payroll also provides advanced customisations that allow businesses to customise fields, salary components, email notifications, reminders and alerts. Zoho Payroll offers a unique payroll insights capability where organisations can see a snapshot of their payrun for a particular period, creating visibility into individual components within that payrun. Businesses can empower employees with access to a self-service portal where they can view their salary information, download payslips, receive notifications related to their documents, and salaries, track borrowed loans, and communicate with the payroll team. The intuitive user interface not only streamlines these processes but greatly enhances the overall employee experience. Moreover, employees can access this portal through the Zoho Payroll mobile application on iOS and Android devices. This ensures that employees can instantly and conveniently perform all necessary functions at any time, providing a user-centric solution for accessing payroll information. Zoho Payroll comes pre-integrated with Zoho Books for automating accounting entries, Zoho Expense for employee expense reimbursements, and Zoho People for employee details and leave data. The software is also pre-integrated with the recently-launched Zoho Practice, practice management software for accountants, where the accountants can view their client's pending payruns, unapproved revisions, and payments. They can also manage employee payroll-related documents, and set expiry notifications. Additionally, the accountants will be able to collaborate with their clients through voice, text or video call, and share important payroll-related documents. Pricing and availabilityZoho Payroll is available for use immediately, and the pricing starts at AED7 per employee, per month, billed annually. For more information please visit Zoho Payroll's pricing page. 
https://adgully.me/post/4820/mercer-to-acquire-the-talent-enterprise

Mercer to acquire The Talent Enterprise

Dubai – Mercer, a global leader in redefining the world of work and a business of Marsh McLennan , announced that it reached an agreement to acquire The Talent Enterprise (TTE), a leading psychometric and talent assessment technology company based in the United Arab Emirates. Subject to regulatory approval, the acquisition will expand Mercer’s workforce and HR transformation capabilities, at a time when businesses are growing their workforces and need skilled talent.The Talent Enterprise provides progressive and powerful talent assessment tools and capability development solutions that enable organizations to make critical people decisions. With a team of more than 55 organizational psychologists, human capital, data science and technology experts, their services range from career guidance and recruitment to talent management and succession planning and workplace well-being. Through the acquisition of The Talent Enterprise, Mercer will expand its ability to help clients shape their recruitment, high potential identification and coaching, along with leadership development and succession processes through the use of proprietary assessment tools and platforms.“The Talent Enterprise’s suite of services and insights are critically important to organizations today, many of which are pursuing workforce transformations and need people development, upskilling and reskilling tools to remain relevant and competitive,” said Tarek Lotfy, President, Mercer India, Middle East, and Africa.  David Jones, CEO for The Talent Enterprise, added “Along with my Co-Founders, Radhika Punshi and Gauri Gupta, I am thrilled by this significant milestone in our journey to offering enhanced technology-led talent solutions to our rapidly growing client base.Through Mercer, we will be perfectly positioned to meet growing market demands, and empowered to offer the solutions that will attract, retain, and develop the best talent for our clients.”Intrepid Investment Bankers acted as the strategic advisor, Clyde & Co acted as legal advisor and PwC Middle East acted as financial advisor to The Talent Enterprise in the transaction.
https://adgully.me/post/4829/majid-al-futtaim-takes-a-pledge-towards-sustainability

Majid Al Futtaim takes a pledge towards sustainability

A significant pledge has been made by Majid Al Futtaim Retail and its Fast-Moving Consumer Goods (FMCG) partners, in collaboration with the Ministry of Climate Change and Environment (MOCCAE), during the 28th Conference of Parties (COP28). Majid Al Futtaim Retail and 16 FMCG partners, supported by MOCCAE, have pledged at COP28 to advance the forum’s Collaborative Impact Goals (CIGs), emphasizing a commitment to sustainability. The pledge signifies a collaborative effort among Carrefour and its industry partners to work together towards achieving the forum’s Collaborative Impact Goals, demonstrating a commitment to a sustainable future.The event saw the presence of Her Excellency Mariam bint Mohammed Saeed Hareb Almheiri, the Minister of Climate Change and Environment, along with the FMCG partners. The initiative sets a benchmark for end-to-end sustainability operations in modern retail. The focus is on ensuring a secure future for the planet and local communities through sustainable practices.Collaborative Impact Goals (CIGs):CIG 1: Greenhouse Gas Emissions: Members are committed to measuring, reporting, and taking steps to reduce carbon emissions of their products on Carrefour shelves. The goal is to eliminate one billion kilograms of CO2 by 2030.CIG 2: Sustainable Packaging (Optional): Parties can choose to implement this goal, which focuses on sustainable packaging.CIG 3: Healthier and More Sustainable Products (Optional): Another optional goal for parties to implement, emphasizing the production of healthier and more sustainable products.During the event, the importance of private sector involvement in achieving national climate action goals, including the UAE's commitment to sustainable agriculture and food systems, has also been addressed. The private sector, including retail businesses, is acknowledged for playing an essential role in achieving the UAE's national Net Zero target by 2050.Her Excellency Mariam bint Mohammed Saeed Hareb Almheiri appreciates businesses, including Majid Al Futtaim Retail, for committing to Collaborative Impact Goals and taking significant steps to reduce Greenhouse Gas emissions.Hani Weiss, CEO of Majid Al Futtaim – Retail, expresses gratitude to Her Excellency for recognizing and trusting Carrefour’s proactive efforts in sustainability.Carrefour has launched a store exclusively within COP28’s Blue Zone, showcasing tangible actions in line with their sustainability efforts.
https://adgully.me/post/4818/thesmallbigidea-opens-dubai-office-targets-mena-for-global-growth

TheSmallBigIdea opens Dubai office, targets MENA for global growth

TheSmallBigIdea (TSBI), a leading full-service independent digital agency announces its foray into the MENA (Middle East and North Africa) region with its office in Dubai, marking its international expansion. Having built an impressive portfolio in diverse sectors, including Entertainment, Sports, Fashion, Real Estate, BFSI, E-Commerce and Technology in India, TheSmallBigIdea now intends to harness their strengths in these sectors to establish its presence in the thriving MENA market.With remarkable work done for clients like Sobha Realty, Lulu Group and Uganda Government, the agency further solidifies its commitment by offering compelling solutions tailored to the diverse business landscape of the region. Banking on the region's enormous growth potential, TheSmallBigIdea, with a locally built team and culturally driven insights, is dedicated to taking its innovation, creativity, and digital prowess to new horizons.Speaking on the agency’s international expansion with the foray into the MENA market, Harikrishnan Pillai, CEO and Co-Founder at TheSmallBigIdea said, “Embarking on our growth journey in the Middle East is a pivotal moment for TSBI, marking the realization of a long-envisioned plan. We are delighted with the success of this venture, which serves as the initial stride towards transforming TSBI into a truly global agency, firmly rooted in its Indian heritage. By fusing our profound digital expertise cultivated in India with a nuanced understanding of Middle Eastern culture, TSBI Arabia emerges as our gateway to one of the world's fastest-growing economies. As we collaborate with clients in the region, we are confident that our unique blend of Indian innovation and Middle Eastern cultural insight will propel us to possess a formidable presence on the global stage. With seasoned professionals who boast over a decade of experience in the market, TSBI Arabia is set to lead the way in the coming years, offering an exciting prospect for both our team and the industry at large."TheSmallBigIdea’s foray into the MENA region is not just a step towards global expansion but also a commitment to becoming a strategic partner for brands seeking to make their mark in this thriving market.
https://adgully.me/post/4811/amana-appoints-haris-loucaides-as-new-chief-financial-officer

Amana appoints Haris Loucaides as new Chief Financial Officer

Dubai: amana, the leading online trading specialists in the MENA region, today announced the appointment of Haris Loucaides as the new Chief Financial Officer (CFO) of amana. He succeeds Mr. Mazen Yazbeck after the latter’s untimely passing.Muhammad Rasoul, CEO at amana, said: "I am pleased to announce the appointment of Haris Loucaides as our new Chief Financial Officer. Haris combines six years of financial consulting experience in senior advisory roles with executive roles specifically in the financial services sector across Europe. Haris will play a pivotal role in transforming our financial strategies and driving excellence in our operations. We are excited to have Haris join our team, and we are confident that his leadership skills will contribute to the growth and innovation of our company as we prepare to scale further in 2024."As the new CFO of amana, Haris’s focus will be on implementing tools and mechanisms within the finance team that will enable amana to grow. His approach includes integrating new technology and optimizing team dynamics for enhanced performance."Finance is a dynamic field that underpins the success of any enterprise," says Haris. "I’m enthusiastic about the fast-paced nature of the markets and committed to driving financial excellence. I am perfectly aligned with amana’s transparency principle, I am honored to be part of amana's journey and look forward to contributing to the growth and innovation of the company."Loucaides brings with him a wealth of experience in the finance sector. He began his finance career in London, having studied at the London School of Economics and Political Sciences. Haris later joined PwC in Cyprus, where he spent six years advising on IPOs as well as conducting statutory audits of companies offering CFDs, holding companies and investment funds, before moving on to hold executive roles in multiple companies. His tenure as Group CFO at FxPro further honed his skills and prepared him for the complexities and dynamics of the industry. Haris is a member of the Institute of Chartered Accountants of England and Wales. His expertise, enthusiasm, and transformative leadership skills will play an instrumental role in supporting amana through its next phase of growth.
https://adgully.me/post/4812/anymind-group-expands-to-saudi-arabia

AnyMind Group expands to Saudi Arabia

AnyMind Group, a technology company for the business supply chain, has today announced its expansion into Saudi Arabia, and has set up an office in Riyadh. Rubeena Singh, Country Manager, India and MENA, AnyMind Group, will lead the Saudi Arabia operations, along with the company’s existing operations in Dubai and India.The company will first roll out its influencer marketing (AnyTag) and mobile marketing (POKKT) platforms into the market, and will subsequently look to provide its other platforms for enterprises, publishers and creators in Saudi Arabia.On the expansion into Saudi Arabia, Singh said: “Having previously served the Middle East region from our operations in Dubai, the timing of our entry into the Kingdom comes amidst a backdrop of a growing digital economy. We’re looking to help businesses unlock new inbound and outbound possibilities through our proven technology and growing networks to capture not just the domestic market but also look into expansion into the rest of the world.”AnyTag is a full-scale influencer marketing platform that enables marketers to discover influencers, and activate, manage, track and attribute influencer marketing campaigns throughout the marketing funnel, from awareness-based to conversion-based campaigns. POKKT is a mobile video advertising platform that specializes in rewarded video ads within mobile games, in-app video ads, rich media innovations and app performance marketing. In addition, POKKT has built strong data and machine learning capabilities that help its over 200 advertising partners to target their audiences effectively.AnyMind Group will also build a team of in-market specialists to help enterprises, publishers and creators in Saudi Arabia to maximize the company’s offerings.Both AnyTag and POKKT reside under AnyMind Group’s Brand Commerce business segment which is designed for enterprises, alongside platforms including AnyX (for e-commerce management and analysis), AnyShop (for e-commerce enablement), AnyChat (for customer engagement), AnyLogi (for logistics management), and more. Additionally, AnyMind Group also serves publishers and creators through its Publisher Growth business segment, which includes AnyManager (web and app publisher monetization and user growth platform) and AnyCreator (creator monetization and analytics platform). Publishers and creators can also tap into the company’s offerings under the Brand Commerce business segment.Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Since the company’s founding, we have built a track record of market expansion and have developed effective and scalable platforms across the business supply chain. Our initial push in the Saudi Arabia market will be through our marketing platforms, and we will subsequently look at introducing other products into the market once we have built integrations and connections with the local players.”In 2020, AnyMind Group entered the Middle East region with the setting up of operations in Dubai to serve marketers in the GCC and Middle East regions. This dedicated team continues to help clients and agency partners to leverage data and maximize the company’s proprietary technology by providing end-to-end support for their marketing campaigns.This expansion marks the company’s second market in the Middle East, and its 15th market and 22nd office globally. Founded in Singapore and now headquartered in Tokyo, Japan, the company has a presence across the Southeast Asia, East Asia, India and the Middle East regions. The company made its public debut on the Tokyo Stock Exchange Growth market earlier this year.
https://adgully.me/post/4813/shorycom-and-al-ain-ahlia-partner-to-enhance-car-insurance-purchase-experience

Shory.com and Al Ain Ahlia partner to enhance car insurance purchase experience

Abu Dhabi – Shory.com, a leading insurtech, and Al Ain Ahlia, a renowned insurance provider, have officially announced a strategic partnership. This partnership aims to offer the best car insurance solutions by introducing Al Ain Ahlia's extensive insurance plans on Shory's easy to use platform. Together, the companies aim to redefine the landscape of car insurance buying experiences for customers. The collaboration was formalized through an agreement signed by Suliman Abdullah S. Alfallaj, General Manager and Co-founder, Shory and Mohd Mazhar Hamadeh, General Manager, Al Ain Ahlia Insurance Company.Under this partnership Al Ain Ahlia Insurance Company will list its car insurance products on Shory's platform, enabling customers to have access to a diverse range of policies, including comprehensive and third-party plans. The customers will get instant access to Al Ain’s policies through Shory’s app and website, from anywhere at any time. This ease of access eliminates the need for human intervention and allows customers to have their insurance policies issued instantly, 24/7. Customers can also benefit from easy payment options facilitated by Shory, such as credit cards,debit cards, Apple Pay, or through the convenient option to buy now and pay later in 4 interest-free installments.Using Shory's app, Al Ain Ahlia's prospective customers can enjoy instant car insurance policies in a process that takes less than 90 seconds from start to finish, making the entire insurance purchase journey smoother and more convenient.With Shory's quick and efficient platform complementing Al Ain Ahlia's comprehensive range of car insurance policies, customers are guaranteed a hassle-free experience. Shory and Al Ain Ahlia's combined strengths create a synergy that prioritizes customer satisfaction, setting a new standard in the insurance industry. This partnership reflects the brands' commitments to providing innovative insurance solutions to serve the evolving needs of customers in the UAE. Commenting on the importance of this collaboration, Suliman Abdullah S. Alfallaj, General Manager and Co-founder of Shory, said, "Shory is committed to delivering exceptional insurance solutions to its customers, and by broadening our car insurance options through this partnership, we are reaffirming our commitment to excellence."He added,"We are eager to draw from Al Ain Ahlia Insurance Company's profound experience, strong reputation and expertise in the car insurance sector to provide more comprehensive, innovative and customized insurance solutions to our customers."Mohd Mazhar Hamadeh, General Manager of Al Ain Ahlia Insurance Company also highlighted the partnership’s role in enhancing the car insurance purchasing experience for customers and was quoted saying, “We're confident that our collaboration with Shory is a great opportunity for us and for our customers. Our strategy focuses on diversification, sustainable growth, trying new things and teaming up with Shory will open the door to more such explorations for us and them. We believe the convenience of buying car insurance instantly will make our customers happier.”This strategic alliance between Shory.com and Al Ain Ahlia Insurance Company aims to offer instant and convenient car insurance plans to those seeking reliable car insurance coverage in the UAE. With Shory's digital platforms (app and website) and Al Ain Ahlia Insurance Company's extensive range of car insurance solutions, getting car insurance is sure to become faster, simpler, and more accessible.
https://adgully.me/post/4815/shuaa-appoints-hamda-eid-almheiri-to-board-of-directors

SHUAA appoints Hamda Eid AlMheiri to Board of Directors

United Arab Emirates: SHUAA Capital psc (DFM: SHUAA), the leading asset management and investment banking platform in the region, has appointed Hamda Eid AlMheiri to its Board of Directors effective 13 December 2023. Mrs. AlMheiri joins the SHUAA Board following a distinguished career spanning several years in private and public sector leadership roles, including extensive experience in the UAE investment industry through her current position with ADQ, an Abu Dhabi-based investment and holding company. Fadel Al Ali, Chairman of SHUAA Capital, said: “The appointment of Hamda Eid AlMheiri to SHUAA’s Board of Directors underscores the company’s commitment to excellence and a leadership team of the highest calibre. As SHUAA begins a new chapter, Hamda’s experience and expertise will be invaluable in achieving our strategic objectives and delivering sustainable growth.”Hamda Eid AlMheiri currently heads the Government Affairs function at ADQ with responsibility for interactions with senior government stakeholders and collaboration with industry advocates. She previously led ADQ’s Corporate Planning and Performance Department. Her professional track record includes roles with the Abu Dhabi Executive Office and Etihad Airways. In addition to her role with SHUAA, Hamda also sits on the Board of Presight, the region’s leading big data analytics company powered by generative AI. Hamda holds a Corporate Director Certificate from Harvard Business School and is a Georgetown Leadership Seminar alumni.
https://adgully.me/post/4817/dubai-lynxs-jury-president-line-up-for-2024-unveiled

Dubai Lynx’s jury president line-up for 2024 unveiled

The prestigious Dubai Lynx, MENA's foremost platform for creative excellence and effectiveness, has revealed its jury president lineup for the 2024 edition. Comprising 11 industry experts from nine distinct markets, carefully selected by Lynx, this lineup promises a rich diversity of perspectives and experiences to enrich the judging process.The focus on acknowledging and rewarding creative excellence in the MENA region underscores the significance of recognizing unique ideas that shape the local landscape. Philip Thomas, Chairman of LIONS and Dubai Lynx, expressed gratitude for the talented panel of experts, recognizing their individual perspectives, expertise, and experience that will contribute to the crucial judging task.Ian Fairservice, Vice Chairman of Dubai Lynx, echoed this sentiment, emphasizing the excitement of having a diverse array of voices and perspectives in the jury rooms. This celebration of creative leaders and their contributions to the MENA region's creative landscape reflects a commitment to fostering and showcasing innovative ideas.The Dubai Lynx 2024 Jury Presidents include:  Brand Experience & Activation and Creative Commerce: Rafael Rizuto, Chief Creative Officer, Dentsu Creative, US and Hispanic LATAM  Creative Effectiveness and Creative Strategy: Bertille Toledano, President, BETC Paris, France  Design and Industry Craft: Rajdeepak Das, CEO and Chief Creative Officer of Leo Burnett and Chairman, Creative Council, Publicis Groupe, South Asia  Digital and Social & Influencer: Anna Qvennerstedt, Global Chief Creative Officer, Forsman & Bodenfors, Global  Direct and Outdoor: Nkgabiseng Motau, Co-Founder / Chief Creative Officer, Think Creative Africa, Africa  Entertainment: Ana Balarin, Chief Creative Officer, Wieden+Kennedy, UK  Film Craft: Pierre Nelwan, Managing Director, Media.Monks, the Netherlands  Film, Print & Publishing, Radio & Audio, Integrated, Glass: The Award for Change and Grand Prix for Good: Gabriel Schmitt, Global Chief Creative Officer, Grey, Global  Healthcare: Rohini Miglani, Vice President, Procter & Gamble International Operational SA SG, Asia/India/MEA  Media: Enyi Nwosu, Chief Strategy Officer, UM London, UK  PR: Anthony Chelvanathan, Chief Creative Officer, Edelman, CanadaThe festival is scheduled for Tuesday, 5 March 2024, followed by the Awards Ceremony & Dinner on Wednesday, 6 March 2024, at the Emirates Golf Club. The deadline for submitting entries to Dubai Lynx is 25 January 2024, with festival registration opening on 18 January 2024.
https://adgully.me/post/4809/redtag-prepares-to-enchant-uae-homes-for-the-festive-season

REDTAG prepares to enchant UAE homes for the festive season

 REDTAG, the Middle East’s leading value-fashion and homeware brand, is all set to usher in the festive season and infuse homes with joy and sophistication in the run-up to Christmas and New Year celebrations. With its specially curated homeware collection, the homegrown brand is committed to making the festive season a joyous affair by meaningfully catering to customers looking to elevate their spaces or find the perfect gifts for loved ones. REDTAG's new homeware collection offers a diverse array of products thoughtfully crafted for quality and affordability, with 20-piece dinner sets available for as low as SAR 79/AED 75. Shehbaz Shaikh, Chief Retail Officer at REDTAG, upbeat about the festive initiative, stated: "The festive season is a time for joy and togetherness, and we want our customers to experience that in every corner of their homes. Our products have been curated to not only meet but also exceed expectations, making this festive period truly extraordinary."As the festive season unfolds, customers are invited to explore REDTAG's diverse homeware collection. Patrons can add a touch of class to their home decor with versatile decorative dinnerware in evocative leafy patterns. Opulence comes effortlessly with REDTAG's gold bowl and matching stand combo — an ideal duo for showcasing festive spreads. Customers can manifest their artistic flair seamlessly by placing the stunning decorative plant in a chic ceramic pot adorned with vibrant artificial stones. Whether it graces the living room or the garden, this versatile piece promises a subtle hint of greenery and tranquillity. For the social butterflies, the tall and elegant cakestand can become a statement piece for flaunting festive treats, with REDTAG's embellished gold candle holder providing a warm and cosy ambience.Adding to the gifting spree, REDTAG'S bedroom collection offers a wide selection of gift ideas, from polycotton fitted sheets in vibrant colors and patterns to luxurious comforter sets, from plush paisley blankets, to gold and pearl beaded velvet cushions, from quilted bedspreads to jacquard curtains, chennile throws, and more, starting at Aed 17 only ! These glimpses into REDTAG's thoughtfully designed homeware collection only scratch the surface of what customers can find during this festive season. Whether one seeks elegant table settings or cosy home decor, the selection is bound to leave you with a sense of accomplishment as you seek value gifting options at affordable prices, courtesy of REDTAG’s ‘New Lower Prices’ campaign. Starting from SAR 25, the latest home décor launches accompany industry-best prices for relative quality.The campaign is inspired by REDTAG’s speciality in value-based pricing and a track record of customer-centric initiatives. Other similar, notable examples include the launch of hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region.
https://adgully.me/post/4810/amazon-university-esports-deliveroo-partner

Amazon UNIVERSITY Esports & Deliveroo partner

Amazon UNIVERSITY Esports, the foremost esports and education initiative, and Deliveroo, the award-winning delivery service, have unveiled a pioneering collaboration agreement. This strategic alliance is designed to elevate both the gaming and educational spheres in the UAE.Since its launch in the UAE, Amazon UNIVERSITY Esports has had a huge growth in the number of players and teams, participating universities, and organising competitions and events, becoming one of the leading players in the esports field in the region. The project is being developed in 26 countries on 4 continents and is hosted in the region by MENA Tech Entertainment (a company of GGTech Entertainment).Deliveroo, the British fast food delivery company, has a significant presence and growth in the UAE. Furthermore, it operates in nine other countries and more than 500 cities. This collaboration marks a significant step in bridging the gap between esports and education, providing students with unique opportunities to explore their passion for gaming while pursuing academic excellence.Amazon UNIVERSITY Esports and Deliveroo share a common goal of engaging with the local community. Through various initiatives, including esports tournaments and educational events, they aim to create a vibrant and inclusive space for gamers and learners.As part of the collaboration, Deliveroo will contribute to the digital innovation initiatives of Amazon UNIVERSITY Esports, ensuring that students have access to cutting-edge technology and resources to enhance their esports skills. In 2023, the MENA region is the fastest-growing domestic gaming market in the world, with a base of over 377 million gamers. Globally, the total number of gamers reaches an impressive 3.24 billion. According to the Statista Global Consumer Survey, the UAE leads the world with the highest percentage of adult gamers, with nine out of ten actively participating.Underlining its commitment to the gaming industry, the UAE is channelling significant investment through initiatives such as 'Abu Dhabi Gaming', which was launched just last year. This strategic endeavour aims to nurture regional gaming talent and establish the country as a year-round hub for gaming events. Mario Perez, CEO of MENATech commented: "We are thrilled to welcome Deliveroo as a key partner in our mission to redefine the boundaries between esports and education. This collaboration is not just about sponsorship; it's about creating a lasting impact on the lives of students who are passionate about gaming and learning."Aysar Joudeh, Senior Brand Manager of Deliveroo, added: "For Deliveroo, this partnership with Amazon UNIVERSITY Esports represents an exciting journey into the dynamic intersection of food, shopping, and gaming. As we continue to witness the extraordinary growth of esports in the UAE and globally, we are thrilled to be part of an initiative that not only enhances the gaming experience for students but also fosters a unique synergy between education and entertainment.As the UAE leads the world with the highest percentage of adult gamers, we see this collaboration as an opportunity to engage with the local community and create a vibrant, inclusive space for foodies, gamers, and learners alike. We look forward to the exciting journey ahead!” Amazon UNIVERSITY Esports is made possible thanks to the support of top-level publishers and brands such as Riot Games, Shahid, and Deliveroo.
https://adgully.me/post/4807/epic-battle-google-guilty-of-running-illegal-app-store-monopoly

Epic battle: Google guilty of running illegal app store monopoly

Epic Games has emerged victorious in its legal battle against Google as the jury in the Epic v. Google case unanimously declared that Google has turned its Google Play app store and Google Play Billing service into an illegal monopoly. This landmark verdict comes three years after Fortnite-maker Epic Games filed a lawsuit against both Apple and Google, alleging illegal app store monopolies.The jury's decision, delivered after just a few hours of deliberation, affirmed that Google holds monopoly power in the Android app distribution markets and in-app billing services markets. Furthermore, the jury found that Google engaged in anticompetitive behavior in these markets, causing injury to Epic Games. The verdict highlighted an illegal tie between Google's Google Play app store and its Google Play Billing payment services, along with anticompetitive elements in its distribution agreements, Project Hug deals with game developers, and arrangements with OEMs.Google's affairs and public policy VP Wilson White announced the company's intent to appeal: "The trial made clear that we compete fiercely with Apple and its App Store, as well as app stores on Android devices and gaming consoles." In response to the verdict, Epic Games issued a statement on its company blog, declaring the outcome a victory for all app developers and consumers globally. Epic Games said the verdict is a win for all app developers and consumers around the world. "It proves that Google's app store practices are illegal, and they abuse their monopoly to extract exorbitant fees, stifle competition, and reduce innovation."The future of Google's app store now rests in the hands of Judge James Donato, who will determine the appropriate remedies for the case. Epic Games did not seek monetary damages but aims for a court ruling granting every app developer the freedom to introduce their own app stores and billing systems on Android.
https://adgully.me/post/4808/equativ-greenbids-partner-to-reshape-the-sustainable-programmatic-future

Equativ & Greenbids partner to reshape the sustainable programmatic future

Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI).The partnership is a major step in Equativ’s dual mission to both boost media effectiveness and help decarbonise programmatic ad trading. In a ground-breaking move, by providing access to granular data from its supply-side platform (SSP), Equativ has enabled Greenbids to build smart bidding models that fuel streamlined and sustainable media buying, with early trials driving strong results: including a 40% decline in gCO2PM (grams of CO2 equivalent per thousand impressions).This union reflects a growing focus on environmentally conscious action to reduce digital advertising’s carbon footprint, which accounts for more than 3.5% of greenhouse gas emissions globally. Galvanised by industry initiatives such as Ad Net Zero, players across the ecosystem are embracing the need for positive change: adapting campaign planning, production, and execution to minimise the resources their activities consume. Building on Equativ’s extensive supply path optimisation (SPO) abilities, Greenbids’ solution will enhance mutual deal value by prioritising the most efficient routes. Media buyers can ensure spend is allocated to relevant inventory that aligns with unique country, device, and audience parameters, limiting energy use by making fewer hops and curbing wastage. Direct access to high-value demand will also limit carbon emissions and result in higher overall yield for publishers — with trials achieving an 83% uplift in supply-side platform (SSP) revenue.“Sustainability isn’t a fleeting trend; it’s becoming an increasingly integral consideration for consumers and businesses,” comments Antoine Verselder, Product Marketing Manager in charge of Sustainability Development at Equativ. “Until now, many companies in the advertising space have struggled to move with this evolution and maintain their bottom line — our partnership marks a pivotal shift on multiple levels.’ “For Equativ’s clients, it provides the opportunity to gain a distinctive competitive edge and fuel greater revenue by layering sustainable practices into their ad operations. In wider terms, it also illustrates that environmental and profitability goals don’t have to be in conflict — they can be seamlessly combined and achieved. As well as underscoring our ongoing commitment to ethical progress, we believe this collaboration has vast potential to transform the industry at large.”??Guillaume Grimbert, CEO of Greenbids, adds; “In an era where sustainability and innovation intersect, our partnership with Equativ signifies much more than just a huge technical leap forward. Together, we're shaping the future and creating a new paradigm for programmatic trading that’s efficient and ethical at the same time. Blending Equativ’s in-depth data with our sophisticated algorithms, we’re making it simple to automatically optimise bidding activity for profitability and purpose – and setting an example other pioneers can follow.”
https://adgully.me/post/4790/hyatt-regency-continues-its-five-decade-journey-with-a-strategic-brand-refresh

Hyatt Regency continues its five-decade journey with a strategic brand refresh

UNITED ARAB EMIRATES: Hyatt Hotels Corporation launches a strategic brand refresh of Hyatt Regency, the global collection of more than 200 hotels and resorts that form part of Hyatt’s Timeless Collection. The brand refresh is the latest evolution in Hyatt Regency’s more than 50-year legacy, as the nature of guests’ trips has evolved substantially post-pandemic, with a more blended approach to hybrid and remote working manifesting itself in a greater mix of business and leisure stays.Business travellers across the globe trust the Hyatt Regency brand to cater to their needs. With the consumer landscape constantly evolving, the brand is one step ahead, implementing measures to respond to the ever-evolving blend of business and leisure travel. From incorporating a great selection of family-friendly amenities, to offering family and business lounges, the Hyatt Regency branded hotels across the globe remain focused on listening to their guests’ needs.An Open Invitation from Hyatt RegencyHyatt Regency hotels and resorts are proud to have been open to every guest and colleague for more than 50 years— seeking to be places where everyone is welcome, and anything is possible. Through ‘An Open Invitation’, Hyatt Regency aims to inspire an open outlook for guests and colleagues in search of enriching experiences and a genuine sense of community. ‘An Open Invitation’ embodies a refreshed brand framework, visual identity, logo, and brand tagline, to evoke the open spaces and open mindsets that have been at the heart of the Hyatt Regency brand since its inception by Jay Pritzker.AN EVOLUTIONARY SPIRIT: This brand refresh marks yet another milestone in Hyatt Regency’s five-decade legacy of guest-focused care. Hyatt Regency has a rich heritage of evolving its product design, communal spaces, F&B concepts, services, meeting and event solutions. Since Hyatt Regency opened in 1967, the brand has remained committed to addressing the ever-changing needs of modern travellers.A CULTURE ROOTED IN COMMUNITY: Across countries and cultures, Hyatt Regency invites guests to experience a world of possibilities. From urban getaways and serene beachfront resorts to bustling convention centres, the breadth and depth of Hyatt Regency’s destinations are designed to accommodate the ways our guests work and live, creating memorable moments that bring together families, friends and colleagues. With a visual identity familiar to Hyatt Regency’s loyal guests and colleagues, the updated logo serves as a visual metaphor of the guest’s journey, representing the multiple connections and conversations that take place in Hyatt Regency hotels, and emulating the elegant, dynamic and organic nature of Hyatt Regency hotels.AN INSIGHTFUL APPROACH: Hyatt is focused on listening deeply to guests, and anticipating their needs, with an open outlook towards evolving its proposition based on data and insights from across the portfolio. The Hyatt Regency brand refresh has been prompted by the substantial evolution in travel preferences, post-pandemic. Taking a break and relaxing is the most common travel motivation for travellers in Europe, followed closely by having new experiences and spending more quality time with family, according to a recent study by IPSOS.Hyatt Regency is already well known and trusted as a brand for business travellers, with hotels typically offering a range of well- equipped meeting areas and conference facilities, as well as Regency Club lounge access for Globalist members of the World of Hyatt loyalty programme. To cater to the blend of business and leisure travel, and taking into consideration that, according to IPSOS, [one in two British travellers / the majority of Spanish travellers / the majority of French travellers / one in two German travellers / six in ten travellers from UAE] travel as a couple and/or with children, Hyatt Regency hotels are increasingly incorporating family-friendly amenities - for instance, a family lounge at the recently opened Hyatt Regency London Blackfriars, a kids indoor play area at Hyatt Regency Pravets Resort in Bulgaria, and a kids programme at Hyatt Regency London – The Churchill which includes interactive welcome packs, bedtime story books and child-sized bathrobes.Many Hyatt Regency hotels now serve a balanced proportion of business and leisure guests, and in the EAME region, this is especially evident in destinations such as Hyatt Regency Al Kout Mall (Kuwait), Hyatt Regency Baku (Azerbaijan), Hyatt Regency London Blackfriars (UK), Hyatt Regency Amsterdam (Netherlands) and Hyatt Regency Zurich The Circle (Switzerland).In terms of the shift over the past year, Hyatt Regency Paris Etoile, Hyatt Regency Belgrade, and Hyatt Regency Madrid are among the top risers for serving blended purpose stays. Hyatt Regency Belgrade, located in the heart of New Belgrade, is ideally located for business and leisure stays, being close to the capital’s main business and entertainment district, which has multiple shopping centres and a flourishing bar scene. Hyatt Regency, The Circle is situated at the most accessible location in Switzerland, adjacent to Zurich Airport. Just steps away from the terminal buildings, the hotel has direct access to the historical city centre of Zurich and Lake Zurich, and offers over 2,800 sqm of event space within The Circle Convention Centre, presenting the perfect destination for leisure and business alike.
https://adgully.me/post/4806/netflix-spills-the-beans-on-viewer-data-with-bi-annual-report

Netflix spills the beans on viewer data with bi-annual report

Netflix has published insights into what people watched on its platform over a six-month period.  The streamer will continue publishing "What We Watched: A Netflix Engagement Report" twice a year. This comprehensive report of what people watched on Netflix over a six month period, including:  Hours viewed for every title — original and licensed — watched for over 50,000 hours2;  The premiere date for any Netflix TV series or film; and  Whether a title was available globally.  In total, this report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed.  Over 60% of Netflix titles released between January and June 2023 appeared on its weekly Top 10 lists. So while this report is broader in scope, the trends reflected in it are very similar to those in the Top 10 lists, including: The strength of returning favorites like Ginny & Georgia, Alice in Borderland, The Marked Heart, Outer Banks, You, Queen Charlotte: A Bridgerton Story, XO Kitty and film sequels Murder Mystery 2 and Extraction 2;  The popularity of new series like The Night Agent, The Diplomat, Beef, The Glory, Alpha Males, FUBAR and Fake Profile, which generate huge audiences and fandoms;  The size of the audience of Netflix films across every genre including The Mother, Luther: The Fallen Sun, You People, AKA, ¡Que viva México! and Hunger;  The enthusiasm for non-English stories, which generated 30% of all viewing;  The staying power of titles on Netflix, which extends well beyond their premieres. All Quiet on the Western Front, for example, debuted in October 2022 and generated 80M hours viewed between January and June; and The demand for older, licensed titles, which generates tremendous value for its members and for rights holders.   The streamer said in a blog post that the success on Netflix comes in all shapes and sizes, and is not determined by hours viewed alone.  "We have enormously successful movies and TV shows with both lower and higher hours viewed. It’s all about whether a movie or TV show thrilled its audience — and the size of that audience relative to the economics of the title; and to compare between titles it’s best to use our weekly Top 10 and Most Popular lists, which take into account run times and premiere dates," said the blog post.  "This is a big step forward for Netflix and the industry. We believe the viewing information in this report — combined with our weekly Top 10 and Most Popular lists — will give creators and our industry deeper insights into our audiences, and what resonates with them," stated the post.
https://adgully.me/post/4802/new-balance-treads-new-ground-with-first-store-opening-in-jeddah

New Balance treads new ground with first store opening in Jeddah

KSA, Jeddah: New Balance, a brand synonymous with running excellence, proudly announced the opening of the first store in Jeddah on December 14th 2023, marking yet another significant step forward in New Balance's strategic growth in the Kingdom. The new store located in Red Sea Mall will solidify New Balance’s commitment to their customer base through direct-to-consumer accessibility.This new store opening is realised through New Balance’s new partnership with Alshaya, together constructing the foundations of a significant journey within Saudi Arabia. New Balance’s metro flex concept will also be implemented throughout the branch, allowing consumers to shop the full brand collection, in a brand environment. Accompanying the new branch opening will be the popular Fresh Foam X 1080, which will take the main stage alongside New Balance’s latest Running Apparel.Having observed the recent success of its franchise openings, New Balance intends to further develop its retail experience, integrating compelling narratives within their product showcases to truly elevate the consumer’s journey. The metro flex concept allows for seamless and frequent transformations of the retail space, engaging with the dynamism of seasons, events and occasions through their own shopping atmosphere to create a truly immersive brand experience.Stuart Henwood, New Balance's MENA Regional Manager, expressed enthusiasm about this significant milestone, stating: " We are delighted to announce the opening of our new store in Red Sea Mall, Jeddah. This is our first New Balance store in Jeddah which showcases our commitment to how we can best serve and engage with our consumers in the Kingdom. The store will deliver the best-in-class products cross categories in innovative retail experience coupled with great in store service. We look forward to many more store openings in the kingdom in the near future.”The store will begin welcoming consumers tomorrow December 14th starting from 10 am.
https://adgully.me/post/4803/radisson-hotel-group-expands-in-the-middle-east-with-the-opening-of-radisson-blu

Radisson Hotel Group expands in the Middle East with the opening of Radisson Blu

Dubai: Radisson Hotel Group is pleased to announce the opening of Radisson Blu Hotel, Amman Galleria Mall, a new contemporary hotel located in the bustling heart of Jordan’s capital city. This new addition promises to offer an unmatched experience for business and leisure travelers in Amman.Located inside the Galleria Mall, one of the most prestigious shopping centers in Amman, the hotel boasts 178 modern rooms and suites. The hotel's design seamlessly blends contemporary aesthetics in neutral tones with authentic Jordan-inspired accents, creating a unique and stylish ambiance.The hotel’s prime location not only provides easy access to top dining destinations such as Swefieh Village and Wakalat Street but also serves as a gateway to explore Jordan’s vibrant culture and heritage, as well as historical treasures, such as the Amman Citadel and the Jordan Museum. Positioned approximately 30 kilometers from Queen Alia International Airport, the hotel is also perfect as a business base due to its proximity to King Hussein Business Park.Marwan Shennara, General Manager of Radisson Blu Hotel, Amman Galleria Mall, said “We are excited to welcome guests to our modern hotel in the heart of Amman. Our hotel offers a perfect blend of comfort and elegance, tailored to provide an unforgettable experience for both leisure and business travelers.”The hotel offers a wide range of culinary experiences. Guests can begin their day with a sumptuous breakfast, including a variety of healthy options as well as classic favorites. L’Olivier, the hotel's all day dining restaurant, features an extensive menu of dishes prepared with fresh, locally sourced ingredients. These dishes can be savored both indoors and on the outdoor terrace, providing a versatile dining experience. For a more intimate setting, Jade, the on-site bar and lounge, is the perfect spot to enjoy expertly crafted beverages. After a day of exclusions exploring attractions like the Wadi Rum Desert or Petra, guests can unwind in the hotel’s pool and steam room.Tim Cordon, COO Middle East and Africa, Radisson Hotel Group, adds, “The opening of Radisson Blu Hotel, Amman Galleria Mall marks a significant milestone for us in Jordan and a return to the country. This hotel embodies our commitment to delivering exceptional service and a unique stay in one of the Middle East's most dynamic cities.”The Safety and Security of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to health, safety and security requirements, ensuring we always care for people and property. As part of its ongoing commitment to the highest standards of Safety & Security, this property aims to obtain the Safehotels Certification with the first months after opening.
https://adgully.me/post/4804/riyadh-motor-show-welcomes-hongqis-hs3-unveiling

Riyadh Motor Show welcomes Hongqi's HS3 unveiling

Hongqi has chosen Riyadh as the stage for the grand unveiling of its latest masterpiece, the Hongqi HS3, a luxurious mid-size multi-purpose SUV, making an illustrious entry into the Middle East and Saudi Arabia during the Riyadh Motor Show.This marks the car’s second global reveal, following its captivating debut at the Shanghai Auto Show last April, where it immediately captured widespread attention and admiration.Renowned for seamlessly merging authenticity with cutting-edge innovation, the Hongqi HS3 stands as the epitome of sophistication and technological craftsmanship.Crafted under the expert guidance of Gilles Taylor, the visionary behind the Rolls-Royce Cullinan and Head of Design at Hongqi since 2018, this exceptional car aims to embody elegance and practicality, precisely tailored for Saudi Arabia’s discerning drivers seeking a harmonious blend of style and performance.Jason Blane, General Manager of Hongqi at AL-TAWKILAT, highlighted, "Our presence at the Riyadh Motor Show reaffirms our unwavering commitment to introducing our latest offerings. Hongqi is deeply involved with our customers and car enthusiasts in the Saudi market, striving to resonate positively within the diverse and evolving Saudi market. Our objective is to have the new Hongqi lineup warmly embraced by consumers seeking a perfect fusion of performance and luxury."Highlighting the Riyadh Motor Show, Hongqi will showcase its luxurious H9, the fully electric E-HS9, and the versatile and sporty HS5, along with the recent addition of the striking, Ousado, all are perfectly set to leave a mark in the vibrant Saudi market.
https://adgully.me/post/4805/noqodi-partners-with-napier-to-secure-digital-payments-in-the-uae

Noqodi partners with Napier to secure digital payments in the UAE

LONDON: Napier, the London-based financial crime compliance RegTech, is pleased to announce it has been selected as the anti-money laundering (AML) platform for noqodi, the leading Digital Wallet and Payments Solution based in the United Arab Emirates (UAE). Napier is providing its Transaction Monitoring, Client Screening, Client Risk Assessment and Client Activity Review solutions to noqodi, in order to further strengthen its commitment to supporting the government’s initiative to a secure, cashless, digital economy. Napier’s solutions will equip noqodi with:A sandbox environment to finetune and optimise screening configurations;API enabled, real-time and batch screening, supporting transliteration of 22 languages, AI fuzzy matching and secondary scoring capabilities;Real-time graphical analysis of customer behaviour to analyse anomalies;Configurable dashboards with no-code rule building and AI insights for efficient decision-making.The Middle East region is going into a tremendous period of digital payment adoption, with a 44 percent increase in digital payment volumes from small and medium enterprises (SMEs) in UAE alone in 2022. Supporting this is noqodi’s digital payment solution, which provides a unified and fully automated payments platform to send and receive money, integrated with partner merchants, banks and various government services for seamless transfers, now bolstered by NextGen monitoring and screening from Napier. noqodi is looking to stay ahead of the curve in financial crime prevention to remain compliant to the standards of the UAE’s central bank. Building on the announcement of the partnership between Napier and noqodi to fortify digital payments in the UAE, Zahi Kallab, General Manager of noqodi highlighted: "This partnership with Napier marks a significant milestone for noqodi in our journey towards revolutionizing digital payments in the UAE. Our commitment to innovation, security, and compliance aligns seamlessly with Napier's advanced solutions.Together, we aim to elevate the standards of financial crime prevention and contribute to the continuous growth and security of the digital economy in the region. This collaboration reinforces our dedication to providing a cutting-edge, secure, and compliant payments platform for our users, reflecting our strategic vision for the future of digital transactions in the UAE."Syed Zain Khalid, Risk and Compliance Manager at noqodi reiterated: “Partnering with Napier has given us the autonomy to configure and scale our payments platform securely in this exciting period of growth for the company. We look forward to the positive impact this partnership will have on strengthening our risk management framework, streamlining our compliance processes, and setting new benchmarks for industry best practices.” Greg Watson, Chief Executive Officer at Napier stated: “noqodi is changing the face of digital payments for the UAE. We’re proud to deliver our real-time, NextGen compliance solutions to support this and set a new standard of compliance excellence in UAE’s financial landscape.”
https://adgully.me/post/4800/iffco-group-partners-with-tetra-pak

IFFCO Group partners with Tetra Pak

DUBAI, UAE: IFFCO Group, as part of its ESG-based strategic plans in the Kingdom of Saudi Arabia, has signed an MoU with Tetra Pak, the world's leading food processing and packaging solutions company, designed to drive the momentum of sustainability initiatives within the group’s manufacturing facilities.This groundbreaking collaboration between IFFCO, the UAE-based multinational FMCG group, and the renowned multinational entrepreneurial organization, Tetra Pak, cements a strategic alliance that supports the implementation of global standards in state-of-the-art practices and technologies aimed at minimizing the group’s environmental impact.IFFCO is expanding its operations in the Kingdom by building a state-of-the-art factory equipped with the latest technology in order to locally produce sustainable, high quality and delicious products while adding value to the Saudi Arabian economy and contributing to reducing waste, lowering emissions and prioritising green industry protocols. The factory will initially focus on producing culinary creams, and has formalized the MoU with Tetra Pak to maximize efficiency without compromising on quality or food safety.Rizwan Ahmed, the Executive Director of IFFCO Group, explained that the KSA facility comes as a natural follow up to the group’s embedded ESG ethos, which is the principle driving force behind the group’s journey towards sustainability, saying: “IFFCO has since the very beginning, committed to a mission to manufacturing and marketing a well-integrated portfolio of FMCG food products that satisfy taste, quality and consumer demand without undermining our ethical values and commitments to eco-awareness throughout all processes and practices.“By working with the global expert Tetra Pak, we are actively contributing to ensuring sustainability at the plant, enhancing reliability, package recyclability, energy efficiency, and waste reduction, employing local skilled personnel and underpinning the country's economic growth and future ambitions while strengthening IFFCO’s standing in the region as an advocate for change, reducing reliance on fossil fuels, and lowering our carbon footprint.”Niels Hougaard, Managing Director at Tetra Pak Arabia Area said: "We are thrilled to partner with IFFCO in this impactful project in Saudi Arabia, reflecting our commitment to protecting people, food, and the planet. Together, we introduce advanced equipment and processes that reduce waste, enhance recyclability, and lower CO2 emissions. Our innovation prioritizes water efficiency, recycling and reusing processed water, with state-of-the-art and energy-efficient equipment. Every package tells a story, and we eagerly support IFFCO's leading role in the GCC.”IFFCO has implemented a robust range of sustainability targeting measures that are based on a holistic approach to reducing the group’s environmental footprint. The group also establishes partnerships with local suppliers and third-party entities, encouraging them to also adopt sustainable practices.IFFCO group has recently released its Environment, Sustainability and Governance (ESG) report, which outlines its commitment to sustainability goals, and puts sustainable practices in place across its operations and value chains, an important step in adopting changes to the food system that are genuinely sustainable, through an agenda of “Investing in the Future” to help in reducing greenhouse gas emissions, enhancing endeavours to work towards net zero targets, decreasing waste generation, using packaging with a lower environmental impact, and addressing water scarcity.
https://adgully.me/post/4797/netflix-teams-up-with-geico-for-its-first-creative-campaign

Netflix teams up with Geico for its first creative campaign

Netflix has embarked on its first custom creative campaign for its ad-supported tier in collaboration with Geico. The campaign features a partnership between Geico's gecko mascot and Leo the lizard, the main character in the animated film 'Leo' starring Adam Sandler.In a 30-second spot, the Geico Gecko is depicted passing out on-set, and the creative content spans TV and online video ads, out-of-home placements, and social media elements. This signifies Netflix's move towards a co-branded marketing strategy to fuel advertising for future growth. The streaming giant is exploring co-branded partnerships that aim to strengthen the connection between advertisers' products and Netflix's original programming.The 'Leo' campaign is a departure from past initiatives, such as Domino's collaboration with 'Stranger Things' and Old Spice's ties with 'The Witcher,' as the ads are running directly on Netflix, providing Geico with a more direct line to viewers.Magno Herran, Netflix's Vice President of Marketing Partnerships, highlighted the significance of bringing together the iconic Geico Gecko and the new character Leo, stating that it delivers more entertaining ad experiences for members and more contextually relevant messages for advertisers. Netflix plans to explore more opportunities like this in the future.The ads were developed in collaboration with creative studio Framestore and animation experts Animal Logic. The content shows the Geico Gecko acting as an on-set consultant, offering Leo tips that include vocal warm-up routines and finding the right lighting for a shot.'Leo' itself has achieved notable success on Netflix, standing as the biggest debut for an animated film on the platform with 34.6 million views within six days of premiering. The film, featuring Adam Sandler, secured the top spot on Netflix's English-language top 10 list.
https://adgully.me/post/4796/cybersecurity-in-the-ai-era-how-the-threat-landscape-evolved-in-2023

Cybersecurity in the AI era: How the threat landscape evolved in 2023

Adopting a multifaceted approach, the analysis explores the implications of AI, focusing on its use by defenders and regulators, and separately assessing its potential exploitation by cybercriminals. This comprehensive examination – part of Kaspersky Security Bulletin (KSB) – is a yearly compilation of predictions and in-depth reports illuminating key shifts in the dynamic field of cybersecurity.Amid the rapid pace of technological progress and societal shifts, the term “AI” has firmly positioned itself at the forefront of global conversations. With the increasing spread of large language models (LLMs), the surge in security and privacy concerns directly links AI with the cybersecurity world. Kaspersky researchers illustrate how AI tools have helped cybercriminals in their malicious activity in 2023, while also showcasing the potential defensive applications of this technology. The company’s experts also reveal the evolving landscape of AI-related threats in the future that might include:More complex vulnerabilitiesAs instruction-following LLMs are integrated into more consumer-facing products, new complex vulnerabilities will emerge on the intersection of probabilistic generative AI and traditional deterministic technologies, expanding the attack surface for cybersecurity professionals to secure. This will require developers to study new security measures like user approval for actions initiated by LLM agents.A comprehensive AI assistant to cybersecurity specialistsRed teamers and researchers leverage generative AI for innovative cybersecurity tools, potentially leading to an assistant using LLM or machine learning (ML). This tool could automate red teaming tasks, offering guidance based on executed commands in a pentesting environment.Neural networks will be increasingly used to generate visuals for scamsIn the coming year, scammers may amplify their tactics using neural networks, leveraging AI tools to create more convincing fraudulent content. With the ability to effortlessly generate convincing images and videos, malicious actors pose an increased risk of escalating cyber threats related to fraud and scams.AI will not become a driver for groundbreaking change in the threat landscape in 2024Despite the above trends, Kaspersky experts remain skeptical about AI changing the threat landscape significantly any time soon. While cybercriminals do adopt generative AI, the same is true about cyberdefenders, who will use the same or even more advanced tools to test enhance security of software and networks, making it unlikely to drastically alter the attack landscape.More AI-related regulatory initiatives, with private sector’s contributionAs fast-growing technology develops, it has become a matter of policy making and regulation. The number of AI-related regulatory initiatives is set to rise. Non-state actors, such as tech companies, given their expertise in developing and utilizing artificial intelligence, can provide invaluable insights for discussions on AI regulation on both global and national platforms.Watermark for AI-generated contentMore regulations, as well as service provider policies will be required to flag or identify synthetic content, with the latter continuing to invest in detection technologies. Developers and researchers, on their part, will contribute to methods of watermarking synthetic media for easier identification and provenance.“Artificial Intelligence in cybersecurity is a double-edged sword. Its adaptive capabilities fortify our defenses, offering a proactive shield against evolving threats. However, the same dynamism poses risks, as attackers leverage AI to craft more sophisticated assaults. Striking the right balance, ensuring responsible use without oversharing sensitive data, is paramount in securing our digital frontiers,” comments Vladislav Tushkanov, security expert at Kaspersky.On December 11, Kaspersky experts joined by prof. Dr. Dennis-Kenji Kipker of cyberintelligence.institute will delve deep into the multifaceted current influence of AI on cyber threats and the privacy landscape. To join the session, register here for free.To learn more about AI in cybersecurity, visit Securelist.comv.These are part of Kaspersky Security Bulletin (KSB) – an annual series of predictions and analytical reports on key shifts within the cybersecurity world. Follow?this link?to learn more about other KSB pieces.
https://adgully.me/post/4795/choueiri-group-adnec-group-and-wam-hold-a-galadinner

Choueiri Group, ADNEC Group, and WAM hold a Gala Dinner

At the opening of the 2nd Global Media Congress in Abu Dhabi, Choueiri Group, ADNEC Group, and Emirates News Agency - WAM jointly held a Gala Dinner at The Ritz Carlton's Olive Tree Garden. The event, attended by Mohamed Jalal Al Rayssi, Director General of Emirates News Agency, brought together influential media figures, government representatives, and top UAE officials. It was a significant assembly of media and communication leaders, including senior executives, innovators, and decision-makers, highlighting the event's prominence in the industry.Building on the success of its debut launch last year, this year’s distinguished gathering was held at the Abu Dhabi National Exhibition Centre (ADNEC), under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan - Vice President, Deputy Prime Minister, Chairman of the Presidential Court, with an aim of facilitating global business connections and brand reinvention in the new media landscape. Also speaking at the event, Choueiri Group’s Chairman and CEO, Pierre Choueiri, began by introducing Choueiri Group, as “a name synonymous with legal representation and commercial success”, elaborating on how the Group specializes in exclusively representing various media outlets and platforms, offering advertisers the finest solutions to maximize their ROI and effectiveness. He also paid homage to the UAE as being a key enabler of Choueiri Group’s success and lauded the visionary legacy of the UAE’s forefathers, the country’s current leadership, as well as upcoming leaders towards nurturing a brighter future: “Over 35 years ago we embraced the UAE as our second home, recognizing its unwavering support for the media and advertising industry. During those years the founding fathers of this great nation were shaping its vision and path to success one achievement at a time. Today, we take immense pride in being part of a nation founded on values such as hospitality, tolerance, safety and security, peace, and family values. The UAE is not just a land of big ideas, innovation, science, and technology. It’s a place where the belief in human capital and wellbeing is equally strong. We consider ourselves fortunate to develop our businesses and lives here. Arguably better than anywhere else in the world. This nation’s commitment to progress, excellence and tolerance has truly set an example for the world”.Mr. Choueiri concluded his speech by expressing his sincere gratitude to the UAE for being the Group’s second home, stating that: “We look forward to continuing our journey of growth and prosperity alongside this remarkable nation and in partnership with your good selves. May our partnership with the UAE, Emirates News Agency - WAM and other distinguished partners continue to thrive and illuminate the vibrant media and advertising landscape in the MENA region and beyond”.
https://adgully.me/post/4793/christophe-ginisty-joins-msl-as-ksa-business-leader

Christophe Ginisty Joins MSL as KSA Business Leader

MSL Group is pleased to announce the appointment of Christophe Ginisty as Business Lead for MSL in the Kingdom of Saudi Arabia. This strategic move underscores MSL's commitment to bolstering its presence and expanding its portfolio in the Middle East, particularly in KSA, a key market for the Groupe. Christophe, a seasoned communication professional with extensive experience in strategic communications, will take an important role in leading MSL’s business in KSA. His role will focus on driving the agency's growth, fostering client relationships, and integrating Publicis Groupe's innovative 'Power of One' strategy across multiple channels. This approach aims to provide holistic marketing and communication solutions by leveraging the combined strengths of Publicis Groupe's diverse agencies. It is a cornerstone of Publicis Groupe's vision to deliver seamless, end-to-end solutions to clients. Christophe's expertise in strategic communications, public relations, public affairs, and digital strategy, coupled with his deep understanding of the Middle Eastern market, makes him ideally suited to this leadership role. Prior to joining MSL, Christophe held roles in Hill and Knowlton’ Strategies and Consulum, where he worked in advisory for some of Saudi’s most important projects including the Royal Commission for Riyadh City and Expo 2030."Christophe's appointment is part of a commitment to investing in top talent and expanding our footprint in the Middle East. His leadership will be instrumental in driving our 'Power of One' strategy in KSA, delivering integrated public relations solutions that meet the evolving needs of our clients," said MacLean Brodie, MSL CEO for the Middle East. Christophe Ginisty expressed his enthusiasm: "I am excited to join MSL at this pivotal time. The opportunity to contribute to the agency's growth in KSA and to implement the 'Power of One' strategy aligns perfectly with my professional expertise and personal aspirations. I look forward to leading the team in Riyadh and building on MSL's strong legacy in the region." 
https://adgully.me/post/4794/etml-expands-to-the-me-market-appoints-rupesh-mishra-as-director-middle-east

ETML expands to the ME Market. Appoints Rupesh Mishra as Director, Middle East

ETML, India’s pioneering growth marketing and analytics agency, recently announced the appointment of Rupesh Mishra as Director to lead its aggressive expansion plans in the Middle East region. The appointment reinforces ETML’s vision to strengthen its offering in the global market further and to expand in multiple markets across the world. In this role, Rupesh will report to Raghav Kansal, Founder & CEO, ETML, and would be instrumental in driving the company's growth.ETML has already seen initial success helping some of the biggest Indian brands successfully scale their presence in the Middle East. With Rupesh’s appointment, ETML is confident to repeat the same with a much bigger number of brandsRupesh Mishra, a seasoned professional with over two decades of experience in strategic partnerships and digital business growth, emphasized the alignment of ETML's offerings with the growth objectives of businesses in the region, citing the company's strong focus on data, technology, and expertise in performance marketing, brand advertising, SEO, performance creatives, marketing analytics & insights, marketplace advertising & growth consulting.Speaking on his new role, Rupesh Mishra said, “I am really grateful and excited for this opportunity. Considering the Middle East is being predicted to be the fastest growing online commerce market, ETML has the right fitment for brands eyeing to grow business in the region.” Rupesh in the past have led cross functional teams across leading digital brands and agencies such as Y2CF, Snapdeal, Times Internet, Rediff.com, Infomedia and Just Dial. Rupesh has also founded and has been successfully running a media agency for a decade now before joining hands with ETML.Sharing his thoughts, Mr. Raghav Kansal, Founder and CEO, ETML expressed enthusiasm on this move and mentioned, “We are thrilled to get Rupesh on board. With his track record and leadership qualities, we are confident to repeat our success that we have seen in the Indian and APAC market. Having launched & scaled some of the largest Indian brands in the middle east market already, we deeply understand what works in that market and are confident to repeat that for a much bigger cohort of brands. "
https://adgully.me/post/4791/how-shell-navigates-the-trio-of-branding-marketing-andadvertising

How Shell navigates the trio of branding, marketing, and advertising

Authored By Sarah Trad, Co-Founder, Closed Captions CommunicationsTry existing without being targeted by ads and you’ll soon realize the absurdity of this experiment. (If you fantasize about a life with a small farm and no technology then you’ve had your unfairly generous share of ads already.) Commercial messages are ubiquitous in the digital age. Behind the scenes, companies are ravaging through strategies to connect their brands with consumers in crowded marketplaces, virtual may they be or physical.Branding, marketing, and advertising are related business concepts, yet distinct in their aims and methods. Understanding the differences is key for companies trying to break through the noise as well as for consumers navigating the saturated world we’ve created.I’ll take the globally known oil and gas company Shell as an example to map out how branding, marketing, and advertising are different from one another while remaining complementary.Establishing a brand identityBranding is shaping how a business, product, or service is perceived, and conveys in a cohesive, storytelling way what a company stands for. It taps into intangible qualities beyond a logo to connect emotionally with consumers. Strong branding weaves a narrative about reliability, quality, creativity, sustainability, or innovation among other themes that evoke some sort of emotion in people, which would hopefully turn into action (preferable a ‘buying’ sort of action).For a company to stand out, it has to leave an identifiable image in consumers’ minds. Shell, with its simplistic yellow and red pecten (scallop) shell logo, implements its brand identity and colors all across its digital assets — social media and website being the most publicly reachable. It uses the same friendly corporate tone of voice in all of its communications, splashes its logo everywhere it can, follows through its core values and main mission, and in general remains consistent like an old friend you’ve known for ages.Branded content in ads often tells stories from a company’s point-of-view to align products and services with desired consumer takeaways. This is when we move to marketing.Marketing strategies to capture consumer attentionWhile branding focuses on overarching identity, marketing refers to campaigns for specific products and services to raise awareness or sales. Marketing introduces brands to new audiences and retains existing consumers, with tactics that aim at directly generating interest and interaction.Digital marketing permeates platforms where people connect, discover, and spend.Paid search lands a company website atop results pages.Social media placements put brands in ever-scrolled feeds.Pop-up ads emerge in articles and videos.Native advertising blends sponsored posts within everyday content.Campaigns prioritize conveying product benefits clearly or making deals feel time-sensitiveHow does Shell, a nearly $50B brand-valued company, handle marketing in a world bleeding black goo and coughing natural disasters? It pays influential content creators on TikTok and live-stream gamers. This gets the company to Gen Z-wash its image and encourage the young generation to fuel up their gas-guzzling cars with Shell products!“Making customers aware of products by way of advertising on social media is one way we pursue business performance and a valid part of our marketing activities,” said Shell spokesman Curtis Smith when asked about the protests many activists (of the same generation they’re targeting, may I add) are throwing.The public relations (PR) company handling Shell is quite a famous one, Edelman, so we shouldn’t be too shocked that an oil and gas company is randomly mentioned in trending Reels and TikToks.“They’re [Shell] not just promoting a particular product, but trying to alter their perception in the public eye and maintain their social license,” opined Sam Bright, the UK deputy editor of journalistic and activist website DeSmog.Ads to actionAdvertising refers specifically to paid media placements. Ads are the vehicles carrying marketing campaigns and branded messaging to connect with audiences at scale. Commercial breaks on television, radio spots, website banners, sponsored social media posts, transit ads, and much more all provide real estate for advertisements.The most effective ads grab attention then hold interest to inspire action. Brands aim for memorable or shocking visuals, interestingly written copy, or stopping power.Video ads tell brand stories while text and visuals convey utility.Calls-to-action (CTA) urge audiences to download, subscribe, use promo codes, or visit websites for more.Advertising channels, formats, and content adjust across campaigns to hit marketing goals.Shell has been serious about embracing its human side and advertising its green and clean energy efforts. It does so, in each geography it operates in, using all types of direct or indirect advertising to remain close and under your nose. Reaching businesses and governments requires different efforts and messages than reaching regular consumers, and with that comes a detailed attention to personalized messages that go on the right platforms based on data from audience segmentation.Strategic synergyBranding, marketing, and advertising work closely together in the digital marketplace. Brand identity guides the tone for marketing campaigns, while standout advertisements channel brands in a creative manner. To drive impact over time and build credibility and trust, companies rely on consistent messaging across branded content, marketing promotions, and ads. Just like our friend Shell does so impeccably (except for the criticism, which everyone receives in one way or another just for existing).In cluttered spaces, cohesion helps breakthrough. When all three disciplines coordinate around core identity and campaign objectives, an acceleration is noticed in consumer recognition and recall. Distinct yet interconnected, these practices fuel competitive digital strategies when properly balanced. For companies clarifying “who we are, who we speak to, and what sets us apart,” unlocking the synergy between branding, marketing, and advertising makes standing out possible
https://adgully.me/post/4792/osh-del-mar-presents-a-season-of-splendor

OSH Del Mar Presents a Season of Splendor

Embrace the magic of the holidays as OSH Del Mar, located at The Address Beach Resort, welcomes guests to immerse in a seamless blend of Christmas Eve and New Year's Eve festivities, promising an enchanting experience for both families and revelers alike. Christmas Eve - December 24th: A Family Celebration On December 24th, OSH Del Mar transforms into a winter wonderland, adorned with a magnificent Christmas Tree, setting the stage for a heartwarming family event from 2 pm until 6 pm. Delight in four hours of joyous entertainment designed to create unforgettable memories for the entire family. For an affordable AED250 per child, young ones will embark on a magical journey filled with a delightful array of activities. Experience the joy of meeting Santa Claus, the embodiment of holiday cheer, as he spreads merriment and creates cherished moments. Witness the enchantment of a magician bringing illusions to life, captivating the imaginations of both children and adults alike. Let the little ones express their creativity with festive face art, adding a touch of holiday magic to their appearance.  Additionally, our Pastry Chef will lead young enthusiasts through a delightful Dessert Master Class, crafting sweet treats that can be enjoyed during the festive celebrations. It's an affordable opportunity for children to immerse themselves in a world of holiday enchantment and create lasting memories.  New Year's Eve - December 31st: A Night of Opulence and Panoramic Views  Transition seamlessly from Christmas to New Year's Eve at OSH Del Mar's grand celebration. Prepare for a night of glamour, gastronomy, and glittering entertainment. Ring in the New Year in style at one of the city's most coveted destinations, starting at 8 pm, featuring a 220-inch fireworks display, a carefully curated 5-course set menu, and a lineup of entertainment, ensuring an awe-inspiring start to 2024.  Select from three exclusive packages tailored to elevate your New Year's Eve celebration. Indoor Package at AED2,500 for an intimate dining experience within our sophisticated indoor setting, promising a cozy and refined ambiance.  Outdoor Package at AED3,000 offers the opportunity to revel under the starlit sky, surrounded by the crisp sea breeze—an enchanting atmosphere that adds a touch of magic to your night. Unlimited Champagne Edition at AED4,000, where you can enjoy endless toasts under the night sky, creating a truly unforgettable and glamorous experience for the ushering in of the New Year. Families are warmly invited to join the New Year's Eve celebration with our specially crafted Kids Package, ensuring an evening of joy and celebration for guests of all ages.  The festivities continue with an open bar serving premium spirits until 1 AM and a dynamic entertainment lineup featuring a magician, violinist, singer, dance show, and a DJ spinning the latest beats.  For reservations and more information, please call +971 50 914 4215, visit https://oshdubai.com or follow Instagram @OSHDUBAI.  What: Christmas Eve  When: 24 December, 2023 Timing: 2pm – 6pm Price: AED250 per child Offer: Kick off the festivities on December 24th, with a winter wonderland, a magnificent Christmas Tree and a family-centric event. This heartwarming celebration guarantees four hours of joyous entertainment for the little ones, ensuring unforgettable memories for the whole family.  What: New Year’s Eve When: 31 December 2023 Timing: Starting at 8 pm Packages: Indoor Package at AED2,500           Outdoor Package at AED3,000                    Unlimited Champagne Edition at AED4,000 Offer: An extraordinary New Year's Eve celebration against the stunning backdrop of the Address Beach Resort, featuring panoramic views, a 220-inch fireworks display, a carefully curated 5-course set menu, and a lineup of entertainment for an unforgettable start to 2024.