Majid Al Futtaim, a prominent leader in shopping malls, communities, retail, and leisure activities across the Middle East, Africa, and Asia, has marked its entrance into the beauty and luxury home segments. This expansion adds two new categories to its offerings, with the brand's focus on expanding its presence in the UAE.During this year, Majid Al Futtaim has successfully launched 11 new stores within its shopping malls. This achievement is largely attributed to the brand's strategic partnerships with notable names such as the Italian furniture brand Poltrona Frau and the Japanese skincare company Shiseido, among others.As a significant aspect of these collaborations, Majid Al Futtaim Lifestyle has obtained the rights to distribute Poltrona Frau Products in the UAE. This venture represents the brand's initial step into the Luxury Home category, allowing the iconic Italian brand to embark on a new phase of growth in the Middle East. Poltrona Frau's global expansion strategies have positioned it as an influential international benchmark.Fahed Ghanim, Chief Executive Officer of Majid Al Futtaim Lifestyle, expressed excitement about the partnership with Poltrona Frau. He stated, "We are delighted to introduce Poltrona Frau's Italian masterpieces into Majid Al Futtaim Lifestyle's expanding collection of world-class international brands. This collaboration aligns with our strategy of geographical and brand expansion, especially during a period of remarkable year-on-year growth. It reinforces Majid Al Futtaim Lifestyle's mission to enhance the customer experience in the region."In a notable collaboration that occurred earlier in May, Majid Al Futtaim teamed up with the Japanese beauty innovator Shiseido Company. This partnership led to the inauguration of the Shiseido Ginza Tokyo brand store in the Mall of the Emirates. This store is a significant milestone for Shiseido's expansion plans and marked Majid Al Futtaim Lifestyle's entry into the beauty industry.These partnerships contributed to a 12 percent increase in footfall within the shopping malls, with the Mall of the Emirates witnessing its highest-ever first-half footfall.Beyond these collaborations, Majid Al Futtaim has launched five additional stores in the region, including two Supeco low-cost hybrid concept stores in Egypt. The brand's entertainment division continues to expand its reach across the region, as evidenced by the opening of Snow Abu Dhabi in June – the capital's inaugural indoor snow park and the fourth snow destination within the group's portfolio.