Arsenal and Emirates are delighted to announce the extension of their partnership, the longest-running front-of-shirt sponsorship in Premier League history. Arsenal's partnership with the UAE’s leading flag carrier began in July 2006, and will now run until at least 2028, taking the collaboration to a minimum of 22 years. The agreement comes ahead of the Emirates Cup clash against AS Monaco providing the perfect backdrop to celebrate the record-breaking partnership at Emirates Stadium.  After 17 years of incredible moments and working together to bring global communities closer together, Emirates is woven into the fabric of Arsenal. Emirates has been ever present on the front of Arsenal's men’s, women’s, and academy team shirts, and its home in north London has featured the Emirates name since it opened in 2006.  The globally renowned airline has also taken Arsenal on many pre-season tours, helping to connect it with supporters around the world. Most recently, alongside Emirates, Arsenal launched the ‘Global Gooners’ campaign bringing friends and families together from all over the world at Emirates Stadium.  To mark this announcement, it has released a film that shines a light on those stand-out memories at Emirates Stadium that embody the strength of Arsenal and Emirates’ unity andteamwork.  Juliet Slot, Chief Commercial Officer, Arsenal, said: “We are incredibly proud to make history by extending our partnership with Emirates until 2028. The longevity of our special relationship is a sign of our enduring shared values, our ambition to bring our global communities together, and our commitment to building on the numerous achievements that have marked our 17-year journey to date. As we take our partnership to a minimum of 22 years together, we’re excited to move forward and we’re focused on celebrating more incredible moments with our supporters around the world.”Sir Tim Clark, President of Emirates Airline, said: “I’m proud of the journey that Emirates and Arsenal have shared over the past 17 years. Together, we’ve celebrated triumphs and stood strong against challenges. Our partnership has been built on a shared vision of excellence and a dedication to enriching the experiences of fans around the world. Emirates is very pleased to extend and reaffirm our partnership with Arsenal. We look forward to creating even more magical moments with Arsenal; and together, unite, inspire, and make a meaningful impact on communities around the world through the beautiful game.” 

Dubai: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure group across the Middle East, Africa and Asia, today announced a long-term strategic partnership with Tabby, the MENA region's leading shopping and financial services app.This partnership, which is the first of its kind, brings together a Buy Now, Pay Later (BNPL) provider and an end-to-end shopping malls and retailer ecosystem to best serve customers. The partnership aims to replicate the successful BNPL model of seamless customer experience and affordable convenience into an omnichannel ecosystem, by offering interest-free credit over short-term instalment plans. This will be achieved while utilising cutting-edge payment product capabilities from both organisations. The collaboration will further enable customers to better manage their spending and make purchases more conveniently both in-store and online.Currently, Tabby can be used in 15% of Majid Al Futtaim’s UAE mall tenants, particularly, in Mall of the Emirates, City Centre Deira, City Centre Mirdiff and City Centre Al Zahia. Tabby’s BNPL platform can also be used when shopping online with Carrefour and Majid Al Futtaim’s lifestyle brands such as Lululemon, Crate & Barrel, The Lego Store and THAT Concept Store. As phase two of the partnership, Majid Al Futtaim plans to expand the offering across the GCC and the company’s entire ecosystem. While using the facility in-store, customers will be given a Tabby Card, Tabby’s offline payment solution that will be further rolled out in the UAE across Majid Al Futtaim’s brands and mall tenants before being expanded internationally.Joe Abi Akl, Chief Corporate Development Officer, Majid Al Futtaim Holding, said: "According to Majid Al Futtaim’s point of sale data, Buy Now Pay Later sales more than doubled in 2022 compared to the previous year. This is a clear indication that customers prefer convenience and flexibility when it comes to their shopping experience. Our partnership with Tabby addresses this growing demand for omnichannel payment solutions and provides the 4 million Tabby shoppers access to Majid Al Futtaim’s retail and lifestyle brands.”Hosam Arab, Chief Executive Officer and Co-founder at Tabby, said: "We are thrilled to partner with Majid Al Futtaim, a leading retail and leisure pioneer in the MENA region. This partnership will allow us to bring the power of flexible payments to millions of people across the region, online and in-store. With Tabby, customers shopping at Majid Al Futtaim’s malls and stores can make the most out of their money and work towards reaching their financial goals."

Riyadh: In a milestone step, the Halal Products Development Company (HPDC) announced a strategic partnership with Tanmiah Food Company, one of the leading Saudi companies in the food manufacturing sector. A PIF company, HPDC’s landmark partnership is a forward-thinking measure to strengthen and localize the halal products industry in the Kingdom whilst supporting its development within the region as well as globally.The strategic partnership seeks to activate HPDC’s consultancy services to provide value across a variety of fields, helping exporters and investors receive halal certification, halal standard qualification domestically and abroad and tailored support within the halal marketplace, amongst other key solutions.With the presence of His Excellency Mr. Amr Al-Dabbagh, Chairman of the Board of Directors of the Tanmiah Food Company, the partnership agreement was signed by Mr. Fahad Al-Nuhait, Chief Executive Officer of HPDC and Mr. Ahmad Osilan, Executive Board Member and Managing Director of Tanmiah Food Company. Mr. Al-Nuhait explained that the partnership is an extension of the company's endeavors to develop the Saudi halal products ecosystem by connecting it to high-demand markets, which will be strengthened by multilateral cooperation with stakeholders in the private and public sectors.Mr. Al-Nuhait went on to note that HPDC is a dynamic support arm and national resource that provides Saudi companies with services, expertise and solutions that help them take advantage of the opportunities in the halal product market both locally and globally.Mr. Osilan emphasized the importance of HPDC’s partnership and expressed his aspiration for Tanmiah to benefit from the company’s consulting services, recognizing its role as a major enabler of the Saudi halal ecosystem’s competitiveness within the region and worldwide. He stated that the step contributes to Tanmiah’s operational goals and is also aligned with HPDC’s objective to support the Kingdom’s food security efforts under Saudi Vision 2030.Utilize best-in-service advisory and technical solutions, the monumental partnership is an extension of HPDC’s aim to cement the Kingdom's position as a leading hub within the Halal products sector worldwide.

Thriwe, an Indian start-up based in New Delhi, has revealed its plans to extend its presence in Saudi Arabia through a strategic collaboration with Al Mutlaq, a conglomerate that focuses on venture capital (VC) and private equity (PE) investments.As part of this partnership, Al Mutlaq has made an undisclosed investment in Thriwe to provide financial support for the company's launch and operations in the region. Thriwe aims to achieve approximately $100 million in revenue from the Saudi market within the next 36 months.Thriwe will utilize the newly acquired capital to enhance its loyalty and rewards ecosystem. Additionally, the company will allocate funds to enhance customer experience, devise regional operational strategies, and strengthen technological solutions within Saudi Arabia.Commenting on the joint venture with Al Mutlaq, Dhruv Verma, the Founder & CEO of Thriwe, stated: “We are pleased to partner with Thriwe as they expand their operations into Saudi Arabia. At Al Mutlaq Group, we believe in investing in innovative and disruptive companies that have the potential to transform industries. We see Thriwe as a valuable partner in the loyalty and rewards space, and we are excited to support their growth in the region. In addition, Their platform offers a unique solution that can benefit businesses of all sizes (from SME to Large Scale Industry), and we look forward to working with Thriwe to bring this solution to our clients and partners in Saudi Arabia." In response to this development, the CEO of Al Mutlaq Group said: "We have been doing reasonably well in Dubai and have been associated with various financial institutions like FAB, Mashreq, RakBank, ENBD, etc, running as managing loyalty programs for them as well. Our goal is to empower businesses in Saudi Arabia with a user-friendly and customizable platform that will enable them to build stronger relationships with their customers by driving loyalty and retention. We are excited to partner with Al Mutlaq Group, a leading conglomerate in the region, and we look forward to a long and successful partnership."Photo credits: Unsplash In collaboration with Allison Saeng

Dubai: Cartlow, the leading reverse logistics platform, has partnered with E-City, a multi-brand electronics retail group, to launch a new device subscription program across 16 stores in the UAE. The program aims to align with the UAE's 2023 vision for sustainability by providing customers with affordable and convenient options to prolong the life cycle of their devices and reduce electronic waste.In the device subscription program, customers will constantly have the latest device by securing its exchange value for future use. This program simplifies the process of keeping up with the latest technology by eliminating the need to sell or trade-in the current device.All old devices collected through the program undergo data sanitization following international standards for IT Asset Disposal services. The program adheres to circular economy principles, meaning that collected devices are either repaired, refurbished, or recycled to minimize waste and promote sustainability. This collaboration reflects Cartlow's continuous commitment to minimizing electronic waste and promoting a sustainable future. The global mobile device subscription market is expected to reach $64.8 billion by 2026, growing at a CAGR of 24.8% from 2021 to 2026. These statistics demonstrate the growing popularity and importance of device subscription programs globally, particularly as consumers increasingly prioritize flexibility and access over ownership. The coming together of the two entities helps to address this growing trend, promoting a more responsible and eco-friendly approach to electronic device consumption in the UAE.Cartlow has managed over 2 million products since its inception, resulting in a groundbreaking contribution to saving over 6 million kg of e-waste and 36 million kg of carbon emissions. The platform aims to further dominate the global reverse logistics market, which is projected to reach $958 billion in 2028.Mohammad Sleiman, Founder and CEO of Cartlow, stated, “Our partnership with E-City is aligned with the UAE's vision of sustainability for 2023, and we are delighted to contribute to this mission. As a leading advocate for reducing the environmental impact of electronic waste, we take pride in our efforts to provide sustainable and cost-effective solutions to our customers. Together with E-City, we strive to make a positive impact on the environment and promote a more sustainable future for generations to come.”Cartlow and E-City hope to encourage consumers to make environmentally responsible choices while also promoting new technology at an affordable price point through their agreement. 

Dubai: UAE - The Game Company, an AI-driven cloud gaming platform, is pleased to welcome Non-Executive Director,  Phillip Lord. With twenty years of investment banking experience, Phillip has previously worked with Jefferies, Nomura & HSBC, and the Co-Founder of Pimlico Partners.“We believe that his experience will not only drive our success but also leave a profound and lasting impact on the gaming industry as a whole," said Osman Masud, CEO of The Game Company.As Non-Executive Director, Phillip will oversee strategic planning, partnerships, and investor relations, helping The Game Company to achieve its vision of providing the most advanced, flexible, and inclusive platform. With Lord's leadership and expertise, the company is poised for even greater success in the years to come.“I am confident that we can achieve our goals, particularly in leveraging cloud gaming as the optimal solution to welcome the next billion gamers into the market. Together, we will shape the future of gaming, reaching a wider audience than ever deemed possible." expressed Phillip.Phillip possesses expertise that extends across various areas, such as funding capital, managing investor relationships, and navigating exit strategies, all of which have been oned through years of experience in American, European, Asian, and Australian markets. Moreover, he has established solid international ties with significant sovereign wealth funds, private equity firms, venture capitalists, and hedge funds.With his strong grasp of the industry landscape and emerging trends, he plays a pivotal role in identifying and exploring new business opportunities that align with the company's growth objectives. Phillip's ability to foresee and capitalize on market shifts will enable The Game Company to stay at the forefront of the ever-evolving gaming industry.

Dubai PROVEN Robotics, a leading provider of robotic solutions worldwide, announced the successful integration of natural language artificial intelligence (AI) technology, ChatGPT, into its cutting edge humanoid robot, Pepper. A regional first, the significant milestone offers several key benefits and solidifies the company’s position as an industry pioneer. PROVEN Robotics also announced a partnership with one of the largest chemical manufacturing companies in the world - the deal saw the Saudi-based chemicals specialist leverage PROVEN Robotics’ advanced robotics solutions at two of its events in the Kingdom.Since its arrival in the market, ChatGPT has stirred far-reaching debates and has already made a significant impact due to its potential to profoundly impact a number of sectors, and revolutionize how people view and interact with AI. The integration of ChatGPT with Pepper demonstrated the innovative spirit of the PROVEN Robotics development team, and simultaneously presented an incredible opportunity to demonstrate the ground-breaking capabilities of both ChatGPT and Pepper.“The combination of an advanced AI language system with our highly effective Pepper robotics platform provides a unique proposition for a wide range of applications, from customer service and entertainment to education and research. The ability to seamlessly integrate advanced language capabilities with the physical agility of Pepper has exciting potential, and reinforces PROVEN Robotics’ standing as a leader in the industry,” explained Mohammed Aldousari, Regional Robotics Lead at PROVEN Robotics.By leveraging the advanced language capabilities of ChatGPT, the PROVEN Robotics development team was able to overcome some of the robot’s limitations and took its conversational abilities to new heights. The integration of the two technologies signifies a tangible step forward in the evolution of humanoid robotics, while showcasing the innovative spirit of the team at PROVEN Robotics.The integration of ChatGPT in Pepper offers several significant benefits including: improving Pepper’s natural language understanding, enabling the robot to understand a wide range of human inputs and to respond naturally; encouraging flexible and personalized communication, so the robot can engage in open-ended conversations with users in an array of environments; boosting Pepper’s entertainment capabilities by enabling it to create interactive games, stories and other forms of entertainment; growing the educational applications that Pepper offers thus making it a more effective tool for learning, while also enhancing the assistive capabilities Pepper features. The latter enables Pepper to better assist people with disabilities by providing more human-like responses, and enabling it to understand more specific requirements.PROVEN Robotics’ industry leading solutions was recently demonstrated through its partnership with a prominent chemical manufacturing company. The client leveraged PROVEN Robotics’ cutting-edge solutions across two of its key events, thus providing its employees and customers with rich experiences. At the first event, PROVEN Robotics unveiled its Pepper, Bellabot, KettyBot, and Double 3 robots to the client’s employees. Pepper welcomed them and engaged in quiz sessions, while the other three robots distributed gifts, food, and beverages. The robots were tailored specifically to meet the needs of the client and its visitors and increased visitors’ awareness of the company.The second event was a Year End Meeting event for the client’s VPs around the globe. This event saw Pepper engage with attendees in a friendly manner and effectively fielded many queries. In this instance, the multipurpose KettyBot displayed the organization’s details on its large display, while BellaBot delivered food and beverages to guests.“Our partnership with one of the largest chemical manufacturing companies in the world, which saw the rollout of our advanced robotics solutions at their key events in Riyadh, Jubail and Yanbu, proved without a shadow of a doubt that our robots could contribute to significant events. We thank our client for their trust and cooperation and look forward to building a productive partnership going forward. We are yet to leverage the full potential of robots and what they can bring to communities and businesses, however this was a fantastic proving ground and a stepping stone to a brighter future,” concluded Aldousari.

Doha: Entrepreneurs and innovators in Qatar will now have access to a wide range of technologies and tools to propel their success thanks to a new partnership between Qatar Development Bank and Microsoft. The partnership aims to accelerate the digital transformation of startups and SMEs and to foster innovation as part of QDB’s integrated efforts to bolster the local entrepreneurship ecosystem and talent pool as well as Qatar’s position as a regional innovation and technology hub.The partnership will enable SMEs to benefit from emerging technologies, leveraging Microsoft Cloud to improve performance, boost productivity, reduce costs, and develop innovative solutions.The initiative will also provide SMEs with the opportunity to build their digital skills through the Microsoft Learn platform, which equips entrepreneurs, leaders and employees with the necessary skills to leverage cloud technology to accelerate digital transformation and achieve growth in a knowledge-based economy.Startups under Qatar Development Bank’s umbrella will also now have access to Microsoft’s Founders Hub, a platform that brings together people, knowledge, and technology to help founders solve challenges in every stage of their ambitious journey.Microsoft will also offer access to learning tools to enable entrepreneurs and startups to leverage cloud technology such as artificial intelligence, data analytics and the Internet of Things to launch a successful business.Commenting on this partnership, Mr. Abdulrahman Hesham Al Sowaidi, Acting CEO of QDB said: “This partnership provides access to an advanced set of digital platforms, and guarantees the readiness of our innovators and startups to pursue aspirations that fall in line with our goals of developing Qatar's entrepreneurship ecosystem and strengthening the country's position as a center for innovation and technological excellence.”Lana Khalaf, General Manager, Microsoft Qatar, expressed her enthusiasm about the partnership with Qatar Development Bank which aligns with the company’s investments to empower in the startups and SMEs ecosystem in Qatar. She said, "Startups and SMEs play a pivotal role in accelerating Qatar’s digital economy and its position as an innovation hub for investment. Through this initiative, businesses will have access to the latest cloud technologies and digital skills needed to achieve their business goals and contribute to Qatar’s economic growth and development. This partnership supports our efforts to be the preferred and trusted partner for cloud innovation for all sectors of the economy in Qatar."QDB’s partnership with Microsoft is the latest in a series of initiatives to bolster capacity development and build a diversified entrepreneurship ecosystem that drives economic development.

Dubai: Hayel Saeed Anam (HSA) Group Yemen, one of the Middle East's largest family-owned conglomerates, has successfully undergone a digital transformation in partnership with global technology company SAP SE (NYSE: SAP). By leveraging the security provided by SAP cloud-based solutions, HSA Group has increased its resilience and will ensure continued exceptional service for customers and staff amid the considerable challenges currently facing Yemen.HSA Group has had a partnership with SAP for IT services since 2013, and over the past couple of years, the two parties collaborated closely on the digital transformation roadmap that saw the successful migration of HSA's Yemen operations to the cloud in March this year. The comprehensive project included implementation of enterprise resource planning (ERP) solution S/4HANA at the group's larger operations, achieved in collaboration with SAP gold partner Phoenix Business Consulting and accelerated through the adoption of RISE with SAP. To bolster the performance of HSA's smaller operations, SAP Business ByDesign was selected as the ERP system and was implemented in collaboration with additional SAP partners."HSA Group is committed to supporting the digital transformation of Yemen and leveraging new technologies to promote economic growth as well as food and job security amid challenges brought by the ongoing conflict, famine and environmental disasters in Yemen," said Managing Director and Board Member of HSA Group, Nabil Hayel Saeed Anam. "In this complex and rapidly evolving landscape, the newly implemented SAP cloud solutions will increase the resilience of our business and enable full visibility of our global operations so that we can concentrate on expanding our core businesses and developing new services and products. Moreover, we are ensuring that we can continue to meet the needs of millions of Yemenis who rely on us for essential goods, including food and medicines, and those who are employed by our companies."HSA Group is the largest private employer in Yemen, with 20,000 employees, and has also optimized employee experiences through this digital transformation, by implementing the SAP SuccessFactors human experience management suite.Sergio Maccotta, Senior Vice President and Managing Director, SAP Middle East and Africa – South, commented, "This digital transformation project demonstrates the forward thinking that, over the past 85 years, has earned HSA Group a strong reputation as a visionary business leader in Yemen. The implementation of SAP ERP cloud solutions future-proofs the business by ensuring that it is scalable, flexible and able to operate in an agile way based on data-driven decisions in a rapidly evolving environment. Aside from enjoying 360-degree views of its operations, automation of business processes, and real-time data insights and analytics, the group's companies will also benefit from increased efficiencies and lower costs."HSA Group was established in 1938 and now operates more than 60 companies across Yemen, all of which are now using SAP cloud services. The company conducts business across more than 40 markets, providing goods and services to communities in the MENA region, Southeast Asia, and Africa.

Dubai: United Arab Emirates: Admiral Mobility, a leading company that provides accessible eMobility and energy charging solutions, has announced a major partnership with vehicle hire company, Avis, to bring electric commercial trucks to the leasing market in the UAE.The strategic partnership represents a commitment to deliver the GCC’s largest rollout of electric commercial trucks, which will be leased to fleets across the UAE. They are set to be let out to companies who want to move towards cleaner, more sustainable fleets as part of their pledge to operate in more environmentally-friendly ways.Comprising of electric commercial trucks split between 6T and 8T, the announcement was made during Mobility Live in Abu Dhabi, which brought together world leaders in the green transport and EV space. With a range of up to 220km, with full load, the zero emissions electric vehicle takes less than 90 minutes to fully charge via its efficient, and safe, liquid cooled CATL LFP battery.Advanced safety features include lane-keeping assist adapt cruise control, remote locking systems, high beam LED lights equipped with auto adaption to the surrounding traffic, and of course, ease of comfort of driving.The news builds on the commitment of Admiral Mobility back in December last year, when it announced a strategic partnership with Geely Farizon New Energy Commercial Vehicle Group to bring 5,000 electric commercial vehicles to the Middle East region.Building on the requirement to create ‘a green transportation industry’, Admiral Mobility has done extensive testing of the vehicles over the last six months to ensure they are fit for the GCC market when it comes to being both operationally and commercially viable.Graham Bremer, General Manager from Admiral Mobility, commented: “In our quest to ‘decarbonise’ the transport industry we are proud of our latest announcement, which represents a major step forward for both commercial fleets, and the UAE market. This commitment with AVIS UAE represents the largest rollout of EV trucks to be leased in the UAE to date. It is an exciting time to be partnering with a forward-thinking company the size of Avis, which has a major footprint in the commercial leasing market.“We are looking forward to our vehicles hitting the road, as per our commitment to support the growing demand for more cleaner transportation, be it for highways, the city or backroads, to ensure a cleaner environment for us all.”Dominic Hagerty, General Manager from AVIS UAE, commented:“We are delighted to be entering this strategic partnership with Admiral Mobility, to provide a more sustainable solution for our fleet customers in the UAE. Through this agreement, we will be able to offer businesses an attractive leasing model arrangement to provide complete flexibility for fleets who want to move towards a more sustainable mode of transport.”“The Electric commercial trucks in this agreement represent a step change in commercial fleets, by being the first of its kind available in its category, any where in the GCC. We are truly excited to be a launch partner for this vehicle.”With the UAE’s focus on achieving its Sustainable Development Goals (SDG’s) to provide access to clean energy and sustainable economic growth, the latest commitment from Admiral Mobility and Avis UAE will further help build the ‘green transportation industry’, especially in the lead up to COP28.The vehicles are expected to be available from August this year.

Dubai: Schneider Electric, the world leader in energy management and automation, is pleased to announce the appointment of Hady Stephan as the Vice President of Power Systems for the Gulf region. Stephan will be responsible for driving the growth for key countries in the Middle East and Africa, including the United Arab Emirates, Qatar, Bahrain, Kuwait, and Oman.Stephan will lead commercial and operational activities for Schneider Electric’s Power Systems segment, serving critical industries such as Energy and Chemicals, Power and Grid and Transportation. A key focus will be on working in partnership with governments and businesses to help them achieve their sustainability targets by adopting energy management solutions and digital technologies to increase energy efficiency, resilience and profitability.“Hady’s extensive experience in the energy industry, combined with his expertise in developing and executing strategic plans, makes him the perfect candidate to drive the growth of Schneider Electric in the Gulf region,” said Nirupa Chander, Vice President of Power Systems, Middle East & Africa, Schneider Electric.” Chander added: “With power demand and electrification on the rise in the region, Stephan will be working to strengthen Schneider Electric's position as a leader in sustainability and driving critical partnerships in the region.”“I am thrilled to be appointed as Vice President of Power Systems for the Gulf region at Schneider Electric,” Stephan said, commenting on his appointment. “This is an exciting opportunity for me to continue my journey with Schneider Electric to drive growth in a region where electrification and digitization are transforming the energy landscape. I look forward to helping customers achieve their sustainability goals and contribute to a more sustainable and digital future."Stephan joined Schneider Electric more than a decade ago where he held several positions in Tendering, Project Management, Business Development, Marketing and Sales. Most recently, Stephan was Vice President for Energies and Chemicals for the Middle East. Prior to that, Stephan led the Levant Cluster in a critical mission of expanding Schneider Electric’s footprint In Iraq before moving to the UAE to lead the Middle East’s Energies and Chemicals sales team.Schneider Electric has driven a number of key critical partnerships in the UAE for the company including with UAE-based Arab Development Establishment (ARDECO). ARDECO and Schneider Electric joined forces last year to manufacture power and energy technology solutions in the UAE. As part of the agreement, Schneider Electric will manufacture a range of highly advanced energy automation and integrated power solutions, including production of medium voltage and low voltage switchgear and control panels, in a bid to enhance the power systems sector in the UAE, in alignment with the ‘Make it in the Emirates’ strategy.Schneider Electric’s commitment to sustainability and energy efficiency has been a driving force behind its success. Stephan’s appointment to the role of Vice President of Power Systems for the Gulf region underscores Schneider Electric’s continued commitment to save or avoid carbon emissions, enhance access to clean and reliable electricity, and empower communities to support future energy needs.

Dubai: UM MENAT gathered their clients to present a global-first research study to put their brands ahead of the competition when it comes to ads on TikTok. Over 60 clients from over ten brands gathered at the TikTok Lounge to learn about the brand principles for the best performance in media and creative on the platform. The thought-provoking agenda consisted of two keynote talks by UM UAE’s Managing Director, Maria Poulton and TikTok’s Agency Partner, Nawal Rustom, followed by a grand reveal of the research with its insightful results led by Antoine Badaro, Marketing Science Partner at TikTok. The event concluded with a panel discussion that consisted of all speakers and UM’s client Dewan Afzal, Digital and Media Manager at L’Oréal and Mullen Lowe’s, Head of Social, Karim Magby.“The advanced modeling used to aggregate many data points into a single study is remarkable. This has created a playbook for media and creative best practices to predict the highest brand impact of future campaigns. Leveraging the scale of our partnership not only improves our client investments, but also enhances the global measurement agenda.” said James Dutton, Regional Director Digital & Head of Product at UM MENAT. “Like the trends on our platform, things change, and they change and evolve quickly. That is why it is crucial for our partners and their clients to measure and get close to the results to ensure campaign efficiency. We are proud to work with UM, who are innate innovators and who are keen to get behind research and best practices that cement them as the “future-proof’ media agency,” stated Nawal Rustom, Agency Partner at TikTok MENA. Maria Poulton, MD at UM UAE, added, “You can’t assume to know everything. We are in a world that is constantly evolving at speed, and so we need to shift and be agile to trial and test to get a true understanding of the performance of campaigns on TikTok, and that’s only possible by doing research studies like The Brand Lift study. We look forward to deep diving further into the results and building more impact for our clients.” 

Dubai: Plug and Play, Silicon Valley’s largest global innovation platform, has announced a new partnership and investment in Clara, the legal operating system that empowers tech founders to digitally form, manage, and scale their startups.Clara enables startups to concentrate on developing their businesses rather than becoming mired in legal paperwork. The company’s category-creating legal operating system digitizes and automates legal tasks for founders, including digital company formations, cap table and data room management, and automated legal document generation (covering SAFEs, ESOPs, and more), all supported by the platform’s predictive educational function.Launched in 2006, Plug and Play is a leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, with 50+ locations across five continents, Plug and Play leverages accelerator programs and corporate innovation programs to assist corporate and government entities in every stage of their innovation journey, from education to execution. With the largest tech startup scale-up network and an independent in-house venture capital arm driving innovation across multiple industries, Plug and Play has invested in hundreds of successful companies, including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi.Commenting on the announcement, Patrick Rogers, Co-Founder and CEO of Clara said: “We're thrilled to welcome Plug and Play as an investor and a partner. Plug and Play is the world’s largest global innovation platform, supporting more than 15,000 startups per year, across its 60+ accelerator programs. It’s also one of the most active investors in the world, investing in early-stage companies globally. This investment demonstrates Plug and Play’s belief that the Clara platform can be of tremendous support to the thousands of startups it supports each year.”With over 4,000 global startups having created profiles on Clara to date, startup founders within the Plug and Play ecosystem will now gain preferential access to Clara’s range of products and tailored educational support that Clara and Plug and Play will co-design.“Clara is helping thousands of founders navigate the complex world of startup law in a way that has not been done before”, said Carolin Wais, Partner at Plug and Play. “We are excited about our investment in Clara – a company that we believe is building a category-creating product that is proving to be of immense value to startups – and the investors who support them.”Rogers added, “Plug and Play’s global reach and deep understanding of the issues startups face in navigating hurdles such as company formation and cap table management make them an incredible partner for us – particularly in the context of Clara’s increasing global reach”.Commenting on the announcement, Henrik Bærentsen, Director of Plug and Play Saudi Arabia, said, " We are truly excited and proud to be a part of Clara's remarkable journey. Clara's exceptional team and their outstanding service have truly impressed us. We have had the privilege of collaborating with Clara in various of our innovation programs, providing invaluable support to startups within the Kingdom. Now, we are eager to expand this collaboration on a regional and global scale, demonstrating our unwavering commitment to Clara as our newest portfolio company.Henrik added, "This investment exemplifies our continued dedication to investing in the best startups across the kingdom and the region. As one of the world's most active and successful early-stage tech investors, we are fully committed to fostering the Kingdom's entrepreneurial ecosystem. We believe in empowering aspiring entrepreneurs and top talents, enabling them to drive the digital transformation that aligns with the ambitious goals outlined in Vision 2030. Together with Clara, we will continue to make a significant impact, support the growth and success of startups in the region."

Dubai: OSN, the leading entertainment network in the Middle East is delighted to announce the expansion of its existing deal with ITV Studios, the production and distribution arm of ITV PLC – the UK’s largest commercial broadcaster. This expanded partnership will bring an extensive line-up of captivating scripted and non-scripted programming exclusively to OSN+ and OSN TV starting this month.Under the enhanced agreement, OSN subscribers will have access to over 150 hours of exceptional content, including highly acclaimed series and award-winning productions. Audiences can look forward to enjoying all six seasons of the 9-time Emmy Award-winning comedy series, Schitt's Creek as well as other highly anticipated shows like Bump and The Suspect. As part of this exciting collaboration, OSN will also include the popular reality show, The Voice US, to its programming line-up.Commenting on the expanded partnership, Rolla Karam, SVP, Content Acquisition & Arabic Channels at OSN, added, "This expanded deal showcases our commitment to offering the best in entertainment to our viewers. We are excited to bring acclaimed series like Schitt's Creek and the latest season of the talent show, The Voice US, to our platform. We look forward to further strengthening our collaboration with ITV Studios and bringing more exceptional content to our viewers in the near future."Further enriching its entertainment offering, OSN will feature an array of captivating shows, including Vigil Season 1, the limited series Litvinenko, a selection of delightful cooking series such as John and Lisa's Weekend Kitchen, Gino's Italian Express, and Tom Kerridge Barbecues, and George Clark’s Flipping Fast, among many others.This expansion is just the beginning of a promising collaboration between OSN and ITV Studios. Looking ahead to 2024, OSN is excited to announce plans to license more incredible content from ITV Studios, promising even more engaging and diverse programming options for its viewers.The deal was brokered on behalf of ITV Studios Global Partnerships by Robbie Burroughs, Sales Director, EMEA.OSN+ can be accessed through all your favourite devices, including major TV platforms,

Dubai:  Shiseido Company, the Japanese revolutionary beauty leader today announced the opening of the Shiseido Ginza Tokyo brand store in Mall of the Emirates, the only store outside the Asia region for the 150-year-old brand, in partnership with Majid Al Futtaim, the leading retail, shopping mall, communities, and leisure pioneer across the Middle East, Africa, and Asia. This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut into the beauty industry.Since 1972, Shiseido has pioneered the future of skincare to bring a truly holistic experience to the beauty routine. Being an innovative cosmetic company, Shiseido blends cutting-edge technology with breakthrough science from Japan, to reveal the most vibrant and radiant self every day.As Shiseido Ginza Tokyo opens its doors in Dubai, customers will have the chance to experience the innovative and unique expert facial treatments and personalised skincare consultations the brand is famous for. The treatment room, which features state-of-the-art technology and equipment, including Personalised skin analysis tools and advanced facial massage techniques, offers several treatment options incorporating breakthrough science from Japan. Customers will have access to Shiseido’s full assortments of products and exclusive access to some of the latest and most advanced products only available in-store.Franck Marilly, President & CEO, Shiseido EMEA & Global Fragrance, said:“The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand's state-of-the-art skincare innovation to the region's very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”The Shiseido store design seamlessly blends the best of East and West, creating a modern and elegant space that pays homage to the brand's Japanese heritage. The neutral palette, clean lines, and natural textures come together to create a sense of simplicity that captures the essence of the brand ethos. Cladded in impactful red mirror and appearing to float off the walls, the treatment room is at the core of the store design with a contrasting, yet symbiotic aesthetic, allowing the customer to be both captivated and comfortable in Shiseido Ginza Tokyo store.The store opening follows a successful six-month e-commerce partnership between Shiseido brand and Majid Al Futtaim Lifestyle, which saw a 38% monthly average growth since its launch.Commenting on the milestone opening, Fahed Ghanim, Majid Al Futtaim Lifestyle, said:“We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand. Shiseido's 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers.”"The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle is a testament to the potential of this market and the strength of our ecosystem to support the growth of leading international brands. We are honored to welcome Shiseido to our portfolio and we are confident that with our deep understanding of the local market and Shiseido's global expertise in beauty, we will deliver a new level of sophistication to the beauty landscape in the region.”To celebrate the opening of the store, located on the ground floor in Mall of the Emirates, customers will be treated to a variety of exclusive offers, including for the first two weeks, complimentary express facial treatments for anyone who reaches a minimum spend of AED 750, as well as additional offers and animations launched each month.Majid Al Futtaim Lifestyle's entry into the beauty industry with Shiseido Ginza Tokyo complements the group's existing portfolio of eight leading franchise brands, two homegrown brands, and over 65 stores across the GCC, along with 18 online platforms. In 2022, the company achieved a record-breaking performance, with a 38% year-on-year increase in like-for-like revenue and over 20 store openings across the region. Looking ahead to 2023, Majid Al Futtaim Lifestyle is set to continue its growth trajectory by opening another 15 stores across the region with the Shiseido store in Mall of the Emirates as the first.Dubai, UAE:  Shiseido Company, the Japanese revolutionary beauty leader today announced the opening of the Shiseido Ginza Tokyo brand store in Mall of the Emirates, the only store outside the Asia region for the 150-year-old brand, in partnership with Majid Al Futtaim, the leading retail, shopping mall, communities, and leisure pioneer across the Middle East, Africa, and Asia. This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut into the beauty industry.Since 1972, Shiseido has pioneered the future of skincare to bring a truly holistic experience to the beauty routine. Being an innovative cosmetic company, Shiseido blends cutting-edge technology with breakthrough science from Japan, to reveal the most vibrant and radiant self every day.As Shiseido Ginza Tokyo opens its doors in Dubai, customers will have the chance to experience the innovative and unique expert facial treatments and personalised skincare consultations the brand is famous for. The treatment room, which features state-of-the-art technology and equipment, including Personalised skin analysis tools and advanced facial massage techniques, offers several treatment options incorporating breakthrough science from Japan. Customers will have access to Shiseido’s full assortments of products and exclusive access to some of the latest and most advanced products only available in-store.Franck Marilly, President & CEO, Shiseido EMEA & Global Fragrance, said:“The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand's state-of-the-art skincare innovation to the region's very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”The Shiseido store design seamlessly blends the best of East and West, creating a modern and elegant space that pays homage to the brand's Japanese heritage. The neutral palette, clean lines, and natural textures come together to create a sense of simplicity that captures the essence of the brand ethos. Cladded in impactful red mirror and appearing to float off the walls, the treatment room is at the core of the store design with a contrasting, yet symbiotic aesthetic, allowing the customer to be both captivated and comfortable in Shiseido Ginza Tokyo store.The store opening follows a successful six-month e-commerce partnership between Shiseido brand and Majid Al Futtaim Lifestyle, which saw a 38% monthly average growth since its launch.Commenting on the milestone opening, Fahed Ghanim, Majid Al Futtaim Lifestyle, said:“We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand. Shiseido's 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers.”"The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle is a testament to the potential of this market and the strength of our ecosystem to support the growth of leading international brands. We are honored to welcome Shiseido to our portfolio and we are confident that with our deep understanding of the local market and Shiseido's global expertise in beauty, we will deliver a new level of sophistication to the beauty landscape in the region.”To celebrate the opening of the store, located on the ground floor in Mall of the Emirates, customers will be treated to a variety of exclusive offers, including for the first two weeks, complimentary express facial treatments for anyone who reaches a minimum spend of AED 750, as well as additional offers and animations launched each month.Majid Al Futtaim Lifestyle's entry into the beauty industry with Shiseido Ginza Tokyo complements the group's existing portfolio of eight leading franchise brands, two homegrown brands, and over 65 stores across the GCC, along with 18 online platforms. In 2022, the company achieved a record-breaking performance, with a 38% year-on-year increase in like-for-like revenue and over 20 store openings across the region. Looking ahead to 2023, Majid Al Futtaim Lifestyle is set to continue its growth trajectory by opening another 15 stores across the region with the Shiseido store in Mall of the Emirates as the first.

Dubai: Bybit, the world’s third most visited crypto exchange, has announced its official sponsorship of the Safehouse Racegraph Lamborghini team for Super Trofeo in Asia. This partnership is a thrilling new step for Bybit, as it continues to accelerate toward the future of finance. With this sponsorship, Bybit will be supporting Safehouse Racegraph’s quest for victory at the Super Trofeo series, which consists of six races across five countries in Asia and Australia. The deal will see Bybit’s striking logo prominently displayed on the team's car as they compete on iconic circuits such as Sepang and Fuji.Bybit is no stranger to sports sponsorship, inking one of the biggest sports sponsorship deals of all time when it became the Principle Team Partner of Oracle Red Bull Racing in February 2022. The deal with Safehouse Racegraph will further extend the crypto exchange’s reach in Asia and Australia as the crypto revolution gears up globally. Safehouse Racegraph has recently made an exciting addition to its driver lineup for the upcoming season. Singapore-based Finnish driver Mikko Nassi, known for his illustrious career in karting, has turned his sights toward GT competition and will be bringing his immense talents to Safehouse Racegraph. Joining him on the team will be 27-year-old Singaporean Ni Weiliang, who has honed his racing skills through a successful career in Asian single seaters.“We are excited to be part of this amazing journey with the Safehouse Racegraph Lamborghini team and their pursuit of excellence on the racetrack,” said Ben Zhou, CEO of Bybit. “Through this partnership, we hope to showcase our shared values: next-level performance, reliability, and opportunities. We look forward to seeing our logo on track and cheering on our drivers!”

Dubai:  Redington, an integrated technology solutions provider, has announced a new partnership with Google Cloud, a suite of leading cloud computing services offered by Google Cloud. The latest milestone partnership will see Redington working in close quarters with its extensive and highly qualified channel partners to accelerate the adoption of Google Workspace and Google Cloud across the Middle East and North Africa (MENA) region.Regional customers are increasingly investing in cloud applications and services as they implement cloud-first strategies to ensure seamless business growth and continuity. Customers are seeking experts to support their transition to cloud-led models and Redington along with its channel ecosystem are perfectly positioned to do so.A renowned cloud leader in the region and serving customers from across SMBs, public sectors and enterprises, Redington has built a successful and thriving cloud practice for its partner community over the last few years. The company’s vision is to be the most valued consulting distributor across the globe to simplify cloud adoption. To achieve this, Redington is offering a unified platform that integrates its capabilities and offerings together with its community of partners and vendors to deliver unparalleled excellence. The company has also created competencies to ensure highest levels of seamless and enhanced experiences for the cloud community.Redington is continuously enhancing its proprietary CloudQuarks platform for cloud subscriptions, renewals, and billing, which play a central role in enabling partners operating across the region to bring solutions to market quickly and efficiently. TrackMyCloud (TMC), a key component of CloudQuarks, is an intelligent SaaS platform designed to be an all-in-one solution to manage complex, sophisticated cloud. TMC offers a bouquet of five solutions with 800+ features, simplifying monitoring and optimization of spends, done on managing the cloud infrastructure. The vendor agnostic and user-friendly platform allows partners to build their cloud capabilities and expand their value-added services for customers across industries.Moreover, Redington, besides its large-scale partner network, has created a close-knit ecosystem of cloud-native Independent Software Vendors (ISVs), helping partners to offer enhanced experiences for their customers with innovative solutions in the cloud space.From new business models to bespoke tools and specialised services, Redington has made itself indispensable to partners and continues to empower them to support customers’ cloud goals.Viswanath Pallasena, Chief Executive Officer, Redington Middle East and Africa said, “Over the last few years, we have strengthened our cloud capabilities and introduced cloud-specific enablement programs for our channel partners – and today we are a clear market leader in the space. With the addition of a world-class solution suite like Google Cloud, we are now better equipped than ever before to cater to the regional cloud demands and accelerate cloud adoption and transformation journeys. We look forward to a long lasting and successful collaboration with Google Cloud.”“As global enterprises accelerate their digital transformation journeys, knowledge and expertise in Google Cloud technologies play a critical role in successful enterprise cloud migration,” said Eric Buck, director of commercial partners and global distribution, Google Cloud. “By expanding its global support of Google Cloud offerings across the MENA Region, Redington Gulf is able to provide more organizations with greater access to the cloud experts and technologies that will ultimately drive more positive business outcomes.”

Dubai: FOO, an award-winning fintech solutions provider operating in the MENA region, has partnered with XSIGHT Future Solutions, Majid Al Futtaim’s newly formed digital arm accelerating the company’s digital transformation journey, to provide an embedded wallet experience for Majid Al Futtaim’s retailers.Carrefour, owned and operated by Majid Al Futtaim in the UAE, is the first retailer to adopt this technology and has already launched the solution in the UAE, KSA and Egypt, with many more countries to follow. FOO has expedited Carrefour’s current refund process by integrating its closed-loop mobile wallet and stored value account (SVA) solution into Carrefour’s existing mobile app, enabling customers to receive instant refunds to their personal accounts.The collaboration with FOO will streamline the hypermarket chain’s refund procedure and provide a more seamless shopping experience for its customers. The embedded wallet solution is just the beginning of a long-term partnership between FOO and XSIGHT Future Solutions, laying the groundwork for additional fintech capabilities that will soon be implemented.The agile and efficient closed-loop solution offers several benefits for both Majid Al Futtaim and the end user. For instance, the credit received from the refund can be used immediately against purchases from any of its merchants, helping to drive customer retention. Moreover, retaining a significant portion of revenue within the Majid Al Futtaim ecosystem contributes to the company's further growth and success.Hussam Kayyal, Chief Revenue Officer at FOO commented: “There’s no doubt that customer satisfaction is the number one priority for all businesses. Embedded finance can significantly enhance consumer experience by eliminating traditional pain points. Integrating a closed-loop mobile wallet into the various Majid Al Futtaim consumer apps improves ease of service, therefore enhancing customer satisfaction and brand loyalty.”By leveraging an in-house design and development approach, FOO crafts solutions using a modular platform built on microservices. This unique 'plug and play' model enables the delivery of super-personalized solutions with exceptional time to market. FOO’s products and services offer an unparalleled level of flexibility and scalability, aligning perfectly with Majid Al Futtaim's plans to implement the same solution across all its retailers and markets.Joe Abi Akl, Chief Corporate Development Officer at Majid Al Futtaim Holding and Managing Director of XSIGHT Future Solutions, added: “We are delighted to partner with FOO to elevate our digital services and deliver an exceptional shopping experience to our customers. By leveraging FOO’s advanced capabilities, we can enhance our existing digital infrastructure and optimize our operations to meet the evolving needs of our customers. We are confident that this strategic partnership will enable us to set new industry standards and redefine the future of retail.”

Doha: Leading international communications company Ooredoo announced a strategic agreement with Axon, a global leader in connected public safety technologies.With this partnership, Ooredoo, leading provider of Internet of Things (IoT) managed connectivity and solutions to customers across its global footprint, will be Axon’s preferred connectivity provider in Middle East and North Africa, covering Algeria, Tunisia, Jordan, Kuwait, Qatar, Oman, Iraq and Bahrain.Axon, headquartered in Scottsdale, Arizona, leverages a suite of connected devices and software solutions for public safety. Axon’s network includes TASER energy devices, body-worn cameras, in-car cameras, cloud-hosted digital evidence management solutions, productivity software and real-time operations capabilities.Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group Chief Executive Officer at Ooredoo Group, said: "We are proud to associate with Axon, as a world leader in its sector, and first of what we hope will be many partnerships to help us achieve the strategic goal of growing in international IoT managed connectivity market. In partnering with Axon to provide state-of-the-art IoT managed connectivity to leading international players, we clearly demonstrate our commitment to digital transformation, to investment in innovation, and to offering our customers the best products, services and technologies – enabling them to upgrade their worlds.”Ooredoo stands to consolidate and build on its profile as leading IoT managed connectivity provider reinforced across the region.The Group’s customers – including some of the world’s largest manufacturers of connected products - will benefit from the best IoT managed connectivity in the region, with full local support and single points of contact. End-to-end customers will also experience enhanced services.Ooredoo Group operating companies in Qatar, Kuwait, Algeria, Tunisia, Iraq and Oman will feature in the partnership, which will take shape via a phased roll-out.

Riyadh:  WebEngage, the leading full-stack Retention Operating System, today announced that it has partnered with the world’s leading Swedish home-furnishings retailer IKEA Saudi Arabia & Bahrain, a subsidiary of Alsulaiman Group, to enhance its customer engagement. With the aim of providing a sustainable, affordable, unique, and customized furnishing experience to its consumers, IKEA Saudi Arabia & Bahrain will deploy WebEngage’s retention stack and streamline its data-driven customer engagement strategy.IKEA, known for its well-designed and functional products, has established a community of loyal customers by keeping their experiences at the heart of its offerings. Aligned with their vision, WebEngage will collaborate with IKEA Saudi Arabia & Bahrain, organizing their data to deliver exceptional customer experience and personalized engagement across multiple channels.Commenting on the partnership, Ahmad Al-Fagih, Digital Commerce Manager, IKEA Saudi Arabia & Bahrain, said, “At IKEA Saudi Arabia & Bahrain, we are committed to enhancing customer experience and creating a better everyday life for our shoppers. Our partnership with WebEngage will enable us to harness the power of hyper-personalization and omnichannel engagement to deliver a delightful experience and strengthen our relationship with our customers.”Hetarth Patel, VP - MEA and Managing Director - UAE, WebEngage, said, “IKEA's distinctive approach to consumers is a result of the company's core values, and we are truly excited to shoulder it with them. Through its intelligent, data-driven, and completely automated retention technology, WebEngage will enable IKEA to create unique consumer experiences across all touchpoints. We are thrilled to be partners with a pioneer in its segment and believe this association will enable IKEA to streamline its customer experience strategy effectively.”Since its entry into MENA, WebEngage has added over 60 new clients each quarter, in what can be deemed nothing short of a “retention revolution”. Partnerships with dominant brands such as Zakat, Tax and Customs Authority, Titan, eXtra Stores (United Electronics), Al Musbah Group, Vezeeta, Wego, TravelWings, B. TECH and Ajmal Perfumes have further reinforced WebEngage’s growing leadership in the MarTech domain. The meteoric growth phase recently culminated in the $20-million Series B funding round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund, among other VCs.With this partnership, WebEngage has cemented its commitment to the enterprise ecosystem, a segment earlier dominated by players entailing excessive costs and prolonged implementation times. WebEngage’s full-stack Retention Operating System is used and recommended by 800+ marketers across the globe.

Dubai:  India Today Group, India’s most prestigious news network will now be available for viewers in the United Arab Emirates (UAE) region. Exclusive feeds of India Today and Aaj Tak channels are now available on the Etisalat (#AAJ TAK – 560, #India Today - 554) and DU platforms (#AAJ TAK – 84, #India Today - 76). NKN Media FZC has been appointed as the exclusive sales partner to market the two flagship news channels of the India Today Group that continue to dominate the country's television market for nearly three decades. NKN Media FZC, UAE’s top Sales and marketing brand will whet the appetite of advertisers and brands seeking opportunity to target the Indian Diaspora across the UAE. Speaking about the Partnership, Dinesh Bhatia, Group CEO, India Today Group said “The UAE region has a large diaspora of viewers with high interest in Indian news content. This offers a huge opportunity for India's prestigious news network to bring timely and accurate news directly to these viewers. Besides, NKN will further bring us closer to advertisers and trade partners wanting to leverage the presence and following of India's leading news brand." Abdul Majid Khan, CEO & Managing Director, NKN Media says: “I am delighted to join hands with India Today Group which is most prestigious and one of the largest media group of India, to lead their brand presence in the UAE. I believe this will add immense value to our portfolio of channels and propositions for the region. The addition is evident to our strategic vision and objective of leading by enhancing our services to the growing market needs and demands and directing communications towards the specific Indian diaspora”.

Riyadh: MBC Media Solutions (MMS), the commercial arm of MBC Group, has announced the signing of a Memorandum of Understanding (MoU) with the Saudi Tourism Authority (STA) at the Arabian Travel Market in Dubai.The agreement aims to develop and produce high quality Saudi tourism content and promote it in the Gulf and the Arab world by broadcasting it across MBC Group’s ecosystem & beyond, including TV, radio, digital, social media, Shahid VoD platform, Al Arabiya News Network and the Saudi Sports Company’s digital & linear channels.The MoU was signed by Ahmed Al Sahhaf, CEO of MMS, and Raad AlKhanbashi, VP of Marketing and Communications, MEA Markets, STA. The signing ceremony took place at the Saudi Pavilion at the Arabian Travel Market in Dubai.Through this partnership, STA seeks to promote tourism destinations in the Kingdom of Saudi Arabia and attract visitors and tourists regionally and globally by producing innovative, high-quality content to connect with MBC audiences with the help of MMS's expertise in content creation and advertising.Commenting on the partnership, Ahmed Al Sahhaf, CEO of MMS, said: "We are proud to be partnering with STA to promote tourism in the Kingdom. With this collaboration, we renew our commitment to employing our industry expertise and innovative solutions to showcase Saudi Arabia’s diverse tourist destinations.”While Abdulkarim Aldarwish, STA's President of Middle East & Africa Markets added: “This agreement confirms our belief in the role of high-quality content in introducing and promoting tourism in the Kingdom, and reflects our keenness in STA to partner with leading media organizations such as MBC Group & MMS to produce high-quality promotional and informational content and enhance its reach to the Arab audience.”

Superstar Ranveer Singh will first appear in the ‘One Summer Isn't Enough’ campaign, as part of his two-year partnership aimed at inspiring visitors to discover the wide array of summer experiences available in the emirate.Abu Dhabi, May 2nd 2023: Experience Abu Dhabi has today announced Indian superstar, and pop culture icon Ranveer Singh, as an official ambassador, inspiring visitors to discover the diverse range of experiences that can be enjoyed on a trip to Abu Dhabi.During the two-year partnership, Ranveer will share his holiday highlights, inviting Indian travelers to find their pace in Abu Dhabi and enjoy everything that the destination has to offer, from an action-packed calendar of events including IIFA, the Abu Dhabi Grand Prix and the Abu Dhabi NBA Games, to the variety of adventures and cultural experiences that can inspire, excite and restore.Ranveer commences his exciting role by starring in Abu Dhabi’s new summer campaign film, ‘One Summer Isn’t Enough’. In the film, audiences will witness Ranveer explore some of Abu Dhabi’s hotspots, from soaking up the sun in the chilled pools of Saadiyat Beach Club to taking in the wonder at Louvre Abu Dhabi and racing around the famous Yas Marina Circuit, before enjoying retail therapy at one of the city’s incredible malls.A true showman, Ranveer could not leave Abu Dhabi without perfecting the iconic Al Ayyala dance – deeply rooted in UAE culture, it involves performers using thin bamboo canes to move to the steady beat of drums.Ranveer's infectious enthusiasm and passion for Abu Dhabi is sure to inspire every traveler to add Abu Dhabi to their summer bucket list.With so many things to do, summer is an ideal time to visit the UAE capital. Just like Ranveer, Indian travellers can be inspired by Abu Dhabi’s rich culture and heritage scene across23 locations, including Qasr Al Hosn and the presidential palace of Qasr Al Watan. Alternatively, those looking for adventure can reach new heights at one of Abu Dhabi’s many theme parks including Yas Waterworld, Warner Bros World Abu Dhabi and Ferrari World Abu Dhabi.Meanwhile, couples can escape to a private and secluded desert island retreat of Nurai Island, just 15 minutes away by boat, or enjoy a once-in-a-lifetime meal at one of Abu Dhabi’s recently awarded Michelin-starred and Michelin-recognised restaurants.An exciting calendar of events will make this an unforgettable summer, including the return of IIFA in May, unrivalled family fun at Paw Patrol Live, as well as an exhilarating concert by rock legends Gun n’ Roses.Ranveer Singh commented, “I am delighted to be the destination ambassador for Abu Dhabi. This is the most fun I've had behind the camera! I've been visiting the emirate for years, and it feels like a second home to me. Now, I have the opportunity to share what makes it so special with the world. Every time I visit, there is something new to discover, and I always leave with countless memories and a strong desire to return. With so much to see and do, and just a short three-hour flight from Mumbai, Abu Dhabi is a must-visit holiday destination for everyone to experience."Her Excellency Nouf AlBoushelaibi, Executive Director, Strategic Marketing & Communication Sector, Department of Culture and Tourism - Abu Dhabi, commented: "We are excited to announce Superstar Ranveer Singh as our Abu Dhabi brand ambassador for the Indian market. With his energy and passion for travel, Ranveer embodies the spirit of Abu Dhabi - a destination that offers a diverse range of experiences for everyone to enjoy at their own pace. Through this partnership, we aim to share Ranveer's love for Abu Dhabi with India and the world, and showcase the destination's unique and captivating offerings, from its unrivalled family fun to its intangible heritage and culture, stunning nature and adventure, and everything in between. We look forward to an exciting two-year journey with Ranveer, as we continue to create unforgettable experiences for our visitors."As well as an action-packed calendar, visitors will be able to make the most of their summer holiday in Abu Dhabi with an exclusive, limited-time deal of ‘stay more, pay less’ for trips booked between four to seven nights. Valid from 1 May to 30 September, and available to book from 8 March, travellers can opt for a city getaway, select a gorgeous resort surrounded by turquoise waters, or book a family escape for the kids to enjoy at an amazing value.

Amman: Gearing up for its upcoming regional summit, Arab Advisors Group, a leading market research and consulting firm in the MENA region, is announcing four main tracks that are designed to guide the participants; from thought leaders to C-level executives and directors, to stakeholders, towards the summit’s foresight.Scheduled to take place on June 6, 2023, Arab Advisors Group has selected for its one-day summit four main tracks that are considered a common vision for the participating stakeholders. The tracks include 5G for a Better Future, 5G Challenges and Opportunities, The Business Case for 5G, and 5G and beyond. These tracks will explore various sub-topics, such as transitioning to 5G, innovation in the 5G era, technology partners, and the creation of a viable 5G ecosystem."We look forward to bring together industry leaders and experts to discuss the future and promised potential of 5G," said Fayez Abu Awad, Arab Advisors Group’s Chief Advisor to the Board. "5G technology is unlocking novel opportunities for industrial applications, particularly in the areas of smart cities and IoT. With the combination of 5G, cloud, AI, and big data, we have a new spectrum of capabilities at our disposal. Cross-sector collaboration will be key to achieving a true digital paradigm shift. However, unprecedented challenges accompany this shift, particularly in the area of cybersecurity. Having said that, it is rather vital to prioritize cybersecurity from the outset and not just deploy first and protect later."The 5G Summit will feature keynote speeches, panel discussions, and networking opportunities. Attendees will have the opportunity to engage with leading experts in the telecommunication industry, share ideas, and network with peers.Arab Advisors Group's 5G Summit is a must-attend event for those looking to stay ahead of the curve in the rapidly evolving world of 5G and digitization. 

Dubai: StarzPlay, the popular video-on-demand platform in the middle-east, has announced a significant partnership with Sky News Arabia, a renowned pan-Arab news network. This new channel carriage deal will bring 24/7 breaking news to StarzPlay's growing roster of entertainment and news programming. Sky News Arabia has been delivering fast and credible news since its inception in 2012, using cutting-edge broadcast technologies including virtual and augmented reality studios.StarzPlay's distribution network will enable Sky News Arabia to expand its reach across the Middle East and North Africa (MENA) region, by making it available to all their subscribers via telecommunication partners. The move will also increase Sky News Arabia's visibility in the marketplace, providing a new customer base and further growing the news content market in MENA.Nart Bouran, CEO of Sky News Arabia and International Media Investments, said: "We recognise the importance of reaching audiences across streaming platforms, and we are pleased to partner with StarzPlay as one of the leaders in that space who will enable us to engage with a wider segment of audiences across the MENA region."Danny Bates, CCO and co-founder of StarzPlay, added: "We consider this partnership very significant as it will unlock the full market potential on channel distribution. We look forward to offering more captivating content on our platform."This partnership highlights the increasing demand for high-quality news programming in the region, and the potential for collaborations between entertainment and news providers. With StarzPlay's established presence in the MENA region and Sky News Arabia's reputation for delivering fast and credible news, this partnership is sure to be a success.

Dubai: The Abu Dhabi Businesswomen Council (ADBWC), a subsidiary of the Abu Dhabi Chamber, signed a Memorandum of Understanding (MoU) with Flat6Labs, the leading early stage venture capital firm in the Middle East and North Africa (MENA) region. The MoU aims to strengthen cooperation between the two parties to support and enable women entrepreneurs to grow their businesses, fulfil their aspirations, and contribute to the growth of Abu Dhabi’s economy.The MoU was signed by Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, and Ryaan Sharif, General Manager of Flat6Labs, at the Chamber's building, in the presence of representatives from both parties.Under the terms of the MoU, the two parties will organise workshops to introduce the members of the Abu Dhabi Businesswomen Council to Flat6Labs’ services and financing programs, and provide them with the required guidance by coaches and experts to advance their business. The MoU also aims to provide women entrepreneurs with a platform to participate in the Flat6Labs Ignite program and have a chance to get financial rewards, as well as organise competitions for entrepreneurs in the technology field, which brings about mutual benefits for both sides.Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, said: “The MoU with Flat6Labs affirms the Council's unwavering commitment to developing the capabilities of women entrepreneurs and enabling them to take their businesses to the next level, in accordance with the highest international standards. There are many women-led startups with creative ideas and untapped potential, which need our support. Our partnership with Flat6Labs plays a pivotal role in assisting these startups to improve their strategy and drive their business growth.”“The Abu Dhabi Businesswomen Council continues to expand its strategic partnerships with different entities to fulfil its objective of supporting entrepreneurs, uncovering promising opportunities for its members, and encouraging them to realise their potential, to propel the growth of business and generate benefits for the society,” Al Fahim added.Highlighting data from Wamda which showed that through 2021, female-founded startups in the MENA received just 1.2% of the region’s venture capital funding, Ryaan Sharif, General Manager at Flat6Labs UAE said, “There is a pressing need to bridge the gender divide. Doing so will benefit the entire startup ecosystem as diversification will enable new ideas to flourish. Of the over 2,000 startups supported by Flat6Labs over the last decade, over a third (36%) have been female led, so we are keenly aware of the passion, persistence, and unique perspective that women entrepreneurs bring to the table. We take pride in partnering with the Abu Dhabi Businesswomen Council to level the playing field and offer promising female founders the support and mentorship they need to achieve their full potential.”

Riyadh: Saudi Arabia will host the third edition of the E3 Customer Experience Conference 2023, the largest CX gathering in the region, on 16 and 17 May 2023. The Conference will explore solutions, discuss trends in the dawning AI era, and evaluate advanced technologies shaping customer service and digital workflows to deliver positive experiences.The two-day event, held in strategic partnership with the Ministry of Communications and Information Technology of Saudi Arabia and organised by Ejtemaat Saudi Arabia and the Saudi CX Association, aims to expand knowledge and build capabilities for businesses in the customer experience space. It is expected to attract over 500 delegates from the Middle East CX community, as well as recognised CX practitioners and thought leaders from around the world.The Conference will showcase practical strategies, tools, methodologies and initiatives that companies can use to accelerate customer-centric growth and innovation in a rapidly evolving experience economy.Recent research has shown that companies focusing on customer experience now generate 4% to 8% more revenue than their competitors. As approaches to excellent customer experience continue to change and AI slowly takes centre stage, customers are demanding fast and seamless services on the first try, leaving businesses today in the search for solutions and expertise to stay ahead of the curve.In line with these developments, the event will feature the CX Saudi Excellence Programme, led by the Saudi CX Association, which recognises excellence, innovative solutions and leaders in customer experience. The awards ceremony, adjudged by a prestigious panel, will highlight the best in the industry and serve as a platform to recognise their achievements."It is evident that the swift rise and fall of trends pose a true challenge for organisations to create an infallible plan for satisfying and retaining customers. With an overarching mission to establish the Kingdom as a CX excellence benchmark in the region, we at the Saudi CX Association look forward to welcoming the global CX community at the Conference as we work to explore and tap into the genuine potential of customer experience in ensuring the triumph of businesses and the formation of long-standing customer relationships across the Kingdom" remarked Eng. Abdullah AlGhamedi, Founder & Chairman of Saudi CX Association.“As advanced technology continues to shape customer service goals by streamlining digital workflows and improving overall experiences, it is essential to monitor customer feedback as the ultimate measure of success for businesses throughout the Kingdom. The upcoming event will provide an opportunity for CX professionals from different industries to explore solutions and gain insights into emerging trends from CX leaders across the globe,” said Abdulaziz Alosime, General Director of Customer Experience Improvement at Riyadh Municipality and the Vice Chairman of Saudi CX Association.The E3 Customer Experience Conference 2023 is a significant event for businesses and professionals interested in enhancing their customer experience capabilities. With a focus on the latest technologies and global best practices, the Conference is set to provide valuable insights and networking opportunities for attendees.

AMMAN: CFI Jordan, a wholly-owned subsidiary of CFI Financial Group, a leading global trading provider, has recently announced an official partnership with the Jordan Football Association (JFA). As per the agreement, CFI Jordan will serve as the association's exclusive and official brokerage partner.The sponsorship extends over the major leagues under the JFA, including the Men's and Women's National Football Teams, Women's Domestic Leagues, the Jordanian Pro League, the Jordan Cup, the JFA Shield, and the Super Cup.As part of the partnership, the Jordan Cup league shall be rebranded as the Jordan Cup CFI, with the Group endeavoring to fortify its backing of the sports activities in the region.President of the JFA, Prince Ali Bin Al Hussein, commented: "We are proud to welcome CFI as a strategic partner in the Jordanian football family."CFI Financial Group Founder & Managing Director Hisham Mansour said: "We are thrilled to announce this partnership as we look forward to strengthening our presence in Jordan and supporting the most widely followed local sport in Jordan, football. As we did with our basketball sponsorship for Jordan's national team, we are stepping in as a major sponsor for this sport in Jordan in line with our vision to be a supporter and give back to local communities where we operate.""We are proud to be an exclusive brokerage sponsor of the Jordan Football Association and are excited to see the fruits of this partnership as it progresses. This only strengthens our position as the leading provider for online trading services in Jordan CFI has long taken a leading interest in Jordan's sporting activities, and this deal is yet another example of this", CFI Jordan's CEO, Loay Azar commented.The Secretary General of the Jordan Football Association, Samar Nassar, "We are proud of our partnership with CFI and its generous sponsorship of the federation, as it is a leading provider in the financial trading and investment sector. We consider this a new level of partnership that the federation looks forward to concluding with elite regional and international companies."

Dubai: GetTransfer.com, the leading online platform for business transfers, has announced a strategic partnership with Binance Card, the leading cryptocurrency payment card provider. The partnership will enable Binance Card users to receive an exclusive discount on all transportation services that can be booked online via GetTransfer.com.In addition to the discount, both parties have plans to further expand the partnership in future. Some of the mechanics may include tiered cashback rewards in cryptocurrency to Binance customers' accounts via Binance Pay. Furthermore, some of these plans would involve NFTs and soulbound tokens."We are thrilled to announce our partnership with Binance Card," said Alexander Sapov, Co-Founder & CEO of GetTransfer.com. "This partnership is a significant milestone for us and is a testament to our commitment to providing innovative and exclusive services to our customers. We are excited to collaborate with the leader in the web3 industry and look forward to exploring new ways to serve our customers."Raj Nandwani, Regional Business Development Lead for Asia Pacific & Eastern Europe at Binance, expressed his excitement for the partnership and stated, "We thank GetTransfer.com for this unique discount and exclusive service to Binance users. This partnership is an exciting step in the right direction towards crypto mass adoption globally”The partnership between GetTransfer.com and Binance Card will be effective immediately, and Binance Card users can take advantage of the exclusive discount by entering the promo code provided by GetTransfer.com at the time of booking.

Dubai : The ENTERTAINER has partnered with Virgin Mobile UAE, the region’s first fully digital mobile brand to provide added value to mobile plan subscribers. The partnership will enable Virgin Mobile UAE’s customers to have access to special, tailor-made ENTERTAINER offers.Thanks to the newly integrated modern technology between Virgin Mobile UAE and the ENTERTAINER, a seamless subscription model will now be available to Virgin Mobile UAE subscribers via the Virgin Mobile UAE App, as part of the partnership. The offering includes various discounts which will enable a new horizon of loyalty solutions for Virgin Mobile UAE users. The benefit of this collaboration includes a range of Buy One, Get One Free offers and other discounts and experiences across various categories, such as food & drinks, beauty & fitness, attractions & leisure and much more.The ENTERTAINER strategy prioritizes seamless and secure integration with its ever-expanding network of partners. The partnership with Virgin Mobile UAE is a testament to this core focus, as the ENTERTAINER delivers the latest technology to Virgin Mobile UAE and strives to provide their valued customers with the best offers in the country. With a commitment to secure integration, the ENTERTAINER continues to raise the bar for partnership excellence.Ahmed Gaber, CEO of the ENTERTAINER commented, "We are proud of this partnership as it’s a testimony of our latest integration capabilities and technologies. At the ENTERTAINER, we provide secure and seamless access to our platform for partners. In addition, this tallies with our rooted purpose of giving people more value for their money. Through this collaboration, we hope to enhance the overall experience of Virgin Mobile UAE customers. This is an excellent opportunity to expand our reach and offer more value to a wider customer base, making it easier for them to enjoy the best of what the UAE has to offer."Rob Beswick, MD of Virgin Mobile UAE commented, “Meeting evolving customer needs is in the DNA of the Virgin Mobile brand. The team at Virgin Mobile UAE works relentlessly to develop the best features, benefits, and value that enhance the mobile experience for our subscribers. This partnership will enable us to enhance Virgin Mobile UAE’s leading digital first experience by offering an even more comprehensive rewards program to our customers. We look forward to working together to make mobile better.”Virgin Mobile UAE places their customers at the forefront of everything they do. They ensure that their customers are seen, heard, and understood as they constantly strive to provide them with an exceptional mobile experience.

Dubai, UAE: UAE-based Bikeera is teaming up with Binance to accept virtual asset payments for the purchase of Bicycles, Scooters, Electric Mobility vehicles, Gears and Services on their website or in their Store in Dubai.The alliance makes Bikeera one of the first companies in the UAE to accept virtual asset payments through Binance Pay, and the first cycling/mobilty company to offer customers the choice of paying in cryptocurrencies.Binance Pay is a contactless and borderless gateway on the Binance App that allows users and merchants around the world to use cryptocurrencies without incurring special handling fees.Set to boost sustainable mobility in the GCC in view of COP28 in the UAE, Bikeera says the move aims to help reduce GHG emissions, Carbon footprint and improve the health and lifestyle of GCC residents.Settlements will be facilitated by Binance, and the crypto-to-crypto gateway will support various crypto assets such as BNB, Bitcoin and Ethereum.With this development, Bikeera follows the steps of Majid Al Futtaim, Virtuzone, Palazzo Versace, EasyPay and others as pioneering companies in MENA to have integrated Binance Pay in their systems.“Bikeera aims to provide sustainable mobility alternatives that promote a healthy lifestyle and a better planet. By partnering up with Binance, we are giving more flexibility to customers in terms of payment methods. We are proud to have been selected as one of the first companies in this program, and would like to congratulate Binance on their recent announcement about receiving the MVP license from Dubai’s Virtual Asset Regulatory Authority (VARA). This most recent license is an acknowledgement of the compliance and safety processes behind the Binance ecosystem” said Anthony Boukather, CEO of Bikeera.“Binance is committed to supporting innovative and impact driven businesses such as Bikeera. As a leader in this space, Bikeera’s decision to accept virtual assets payments via Binance Pay empowers the sports community in the UAE and helps with the adoption of more efficient payment methods” said Nadeem Ladki, Executive Director of Business Development and Strategic Partnerships at Binance.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, chaired the UAE Cabinet meeting held at Qasr Al Watan Abu Dhabi.The meeting was attended by H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, Deputy Prime Minister, and Minister of Finance; H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior; and H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Court. Sheikh Mohammed bin Rashid Al Maktoum said: "I chaired the Cabinet meeting at Qasr Al Watan in Abu Dhabi. We reviewed the UAE’s competitive and development indicators. Our commercial and development sectors surpassed pre-pandemic growth." Sheikh Mohammed bin Rashid noted: "Under the leadership of my brother Mohamed bin Zayed, the UAE has managed to overcome the COVID-19 pandemic. Our country has become globally prominent for its significant economic growth and development." Sheikh Mohammed bin Rashid Al Maktoum added: "The number of global indices topped by the UAE rose from 121 to 156 indicators. We ranked among top 10 in 432 global indicators, compared to 314 pre-pandemic. We are the first in the world in terms of security and safety, infrastructure, flexibility of regulations, and more."He said: "The UAE’s foreign trade exceeded AED 1 trillion, compared to AED 840 billion pre- pandemic and this year’s economic growth exceeded 22%."He added: "Our tourism sector’s revenues surpassed AED 19 billion in the first half of 2022. The total number of hotel guests reached 12 million, achieving 42% growth, and we expect a strong tourism performance in this winter season."His Highness noted: "During the Cabinet meeting, we approved a new law enhancing partnership between government and private sectors... Also, we approved the licensing of the first electric cargo aircraft in the region fully powered with clean energy."The Cabinet meeting reviewed the achievements of the country at the global level, where the UAE ranked first in 156 global indicators for the year 2022, compared to 121 indicators in 2020. Also, the UAE has ranked among the top five in 288 global indicators this year, compared to 189 in 2020. The UAE has been among the world’s top 10 list in 432 indicators, compared to 314 in 2020.The Cabinet also reviewed the UAE’s significant growth in economic and trade indicators, as the Constant Price GDP growth rate for the first quarter of 2022 reached 8.4%, with a total of AED 399 billion, compared to AED 368 billion in the same period of 2021. The UAE’s foreign trade recorded a leapfrog of more than 50%, with a total of AED 1.060 trillion during the first half of this year, compared to AED 702 billion in the same period of 2020.The Cabinet reviewed the achievements of the tourism sector in the country in the first half of the year 2022. The results showed an increase in tourism's contribution to the national economy by 12%. The number of hotel guest establishments increased by 42% with a total of 12 million guests, compared to 6.2% before COVID-19 pandemic. The total revenues of the sector amounted to AED 19 billion, during the first half of 2022.New opportunities of partnership with the private sectorThe Cabinet approved the issuance of a federal law regulating the partnership between the federal authorities and the private sector in the UAE. The law aims at organizing partnership between both sectors, encouraging the private sector to participate in development and strategic projects, increasing investment in projects of economic and social values, and enhancing the competitiveness of projects in the local, regional and global markets.The banking sector supporting financing programs The Cabinet approved a suggested federal law decree to amend the Federal Law No 14 of 2018 regarding the Central Bank and Organization of Financial Institutions and Activities, aiming to achieve a balance between rights and duties in the banking sector.The amendment on the federal law also aims at ensuring compliance with the directives and decisions of the Central Bank, and limiting the phenomenon of financial stumbling, legislations for medical facilities and veterinary profession.Also, the UAE Cabinet meeting approved amendments on the Federal Law regarding private health facilities, including gradual administrative and financial penalties on violating medical facilities.The Cabinet approved the issuance of a federal law concerning Practice of Veterinary Medicine Profession. As per the law, practicing this profession requires a license to practice the profession, and a public registry in the Ministry of Climate Change and Environment to register veterinarians and those working in the veterinary paramedical professions in the country.The Cabinet meeting agreed on the procedures of temporary licensing to operate a new type of cargo aircraft, within the UAE Regulations Lab at the General Secretariat of the UAE Cabinet. The temporary licensing aims to achieve the requirements of alternative and green energy, and reduce shipping costs on both suppliers and consumers.The Cabinet approved the restructuring of the Emirates Youth Council 2022, headed by Shamma bint Suhail bin Faris Al Mazrui. The Cabinet also approved adding all professions related to medical and health sector in the country within "Nafis" programme.Also, the Cabinet approved several international agreements with a number of friendly countries, including Spain, Indonesia and Jamaica, as well as an agreement with the International Committee of the Red Cross (ICRC).