https://adgully.me/post/6202/webengage-deepens-data-science-and-ai-capabilities-with-an-aquihire

WebEngage deepens data science and AI capabilities with an Aquihire

WebEngage, a full stack Retention Operating System, has announced a significant bolstering of its data science and AI practice with the acqui-hiring of the talented data scientists from Propellor.ai. This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best-in-class verticalized analytics and AI-driven solutions as predictive segmentation, recommendations and persona building.WebEngage is intensifying its focus on demonstrating deeper value delivery and ROI from the engagement via a data-enabled Retention Consulting practice. Despite billions of data points and powerful engagement capabilities, the adoption of the platform has room to grow substantially. Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages."Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them. The exceptional team of Data Scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win," said Avlesh Singh, Co-founder & CEO, WebEngage.Abhijat Shukla, the 20 year veteran data professional and the founder of Propellor, says: “I’m excited to find such a vast playground to deploy all the skills and lessons with me and my team on delivering deep insights in easily consumable ways that can enable effective decision making. Data-hungry customers are in for a treat.”Karthik Reddy, Managing Partner at Blume Ventures, an investor with WebEngage, says: "WebEngage has a tradition of accelerating product sophistication, driven by their customers' needs. As an investor, we are proud to see this enhanced approach to a data and advisory practice. This can be orbit-shifting in terms of utilization of data for even better retention for the client's customers. Propellor now means an even more impactful WebEngage inside more global consumer marketing teams.”The acquisition of this seasoned team of data scientists underscores WebEngage's dedication to staying at the forefront of MarTech innovation. Alongside a series of product innovations, the layer of service model innovation is expected to be a game-changer in how marketers and business leaders perceive martech solutions: becoming revenue drivers instead of cost centers. The erstwhile customer success manager role at WebEngage is morphing into an analytics-first growth consultant who can interpret funnels and cohorts and talk the language of RoAS and Control Group uplifts.As WebEngage deepens its data and consulting practice, clients can expect substantially enhanced quality of insights and see the compounded effect of new campaigns across channels delivering ROI and contribution to revenue.
https://adgully.me/post/5786/is-half-the-sky-enough-why-we-need-gender-equality-now

Is half the sky enough? Why we need gender equality now?

In the intricate tapestry of humanity, both men and women are indispensable threads, each contributing unique perspectives, talents, and strengths that collectively weave the fabric of society. Together, their co-existence forms the very foundation upon which our world operates, bringing diversity, balance, and harmony to every aspect of life.Yet, despite the inherent equality of their roles in shaping the world, women have historically faced systemic barriers and societal biases that have relegated them to subordinate positions in many regions across the globe. Discrimination, inequality, and injustice have marred the path of countless women, impeding their ability to fully realize their potential and contribute to society on equal footing with men.However, amidst these challenges, the indomitable spirit of humanity shines through in the form of individuals who defy norms, break barriers, and rise above adversity. Regardless of gender, these trailblazers embody resilience, determination, and excellence, showcasing the innate capacity of human beings to transcend limitations and achieve greatness.In every sphere of human endeavor, from science and technology to arts and literature, from politics and governance to business and entrepreneurship, men and women alike have left an indelible mark on history through their achievements and contributions. Their voices, their ideas, and their actions reverberate across generations, inspiring others to dream, to aspire, and to create positive change in the world.On navigating and challenging the stereotype behavior in organisations, Hajra Haq, the Growth Marketing Director - MEA at WebEngage, comments: “I have attended several boardroom meetings and networking events where women were severely outnumbered by men. In such situations, it is important to speak up and make your voice heard rather than submitting to insecurities, hesitancies, shyness, or inhibitions. Irrespective of how consistent or contradictory your opinions are with the general sentiment among the participants, I do not hesitate to provide my perspectives and add to the discourse. Such actions help circumvent gender biases or stereotypes, if any, while reinforcing your belief in your abilities.”Shainy Koshy, Head of HR, The Continental Group, talking about her organization, said: “At the Continental Group, we believe that small changes make a big difference. So, we’ve consistently updated our HR policies to curb conscious and unconscious biases and promote gender equality in recruitment, salary, benefits, and promotion. For example, we do not label any role with a preference for male or female candidates; we pin our recruitment decisions on a candidate’s experience, skills, and competencies. Similarly, benefits such as remote working are gender inclusive. We revisit pay parity regularly, especially during appraisals and salary revision cycles.”Dr Ruhil Badiani, a physician at Cornerstone Clinic, also recounted instances where she was mistakenly referred to as a nurse and occasionally presumed to be male because of her 'Dr' title.She said: “I hold nurses in high regard as my colleagues, recognizing the crucial role they play in the field of medicine. Being mistaken for a male is not inherently negative.” She further shares an example, saying: “One memorable experience from my training occurred during a trip to Central America to work in Belize, where traditional gender roles were deeply ingrained. I was initially confined to the obstetric and gynecology clinic solely because of my gender, while my male colleagues enjoyed rotations through various specialties. Refusing to accept this limitation, I advocated for myself. Despite my genuine interest in obstetrics and gynecology, I felt the need to engage in a broader range of specialties for a well-rounded education. I stood firm against the male lead's attempts to restrict my opportunities. By the end of my time there, I had actively participated in orthopedics, cardiology, and emergency medicine. I refused to accept 'no' as an answer, demonstrating that I was as proficient a doctor as my male counterparts. While it required a fight, the resulting respect and equal opportunities made the effort entirely worthwhile.”“I always say that people might greet me based on my gender, but they will say goodbye to me based on my knowledge and my skills,” says Erika Doyle, Founder of Drink Dry. “I have learned to save my energy and time and not worry about the things I cannot change or control and instead focus my efforts on being the best in my field and delivering great results for our customers, clients and partners. In terms of navigating gender biases within Drink Dry, we are always very transparent in everything we do.”Qadreya Al Awadhi, founder of Bumblebee Food, opines: “Luckily living in the UAE has allowed me to navigate this smoothly. The government is very supportive of women and leadership continues to support women whether they choose to stay at home or work. With that being said, working in a baby food business made it more difficult to convince men about the importance of it. But with facts and statistics on childhood nutrition and its links to obesity, it was not difficult to persuade them.”Men: Allies for gender equalityThe co-existence of men and women is essential for success and happiness. Men can play a significant role in combating gender inequality and being allies within the ecosystem. By acknowledging — not denying — the prevalence of gender biases in public, personal, and professional life, men can create favourable conditions to advance equality, observes Shainy Koshy.“As biases can be deep-rooted and often presented unconsciously, it takes considerable effort to acknowledge and address them. Such biases are pronounced in male-dominated industries and at home. By sharing domestic responsibilities and chores and being supportive of women in their professional endeavours, men can be part of the solution,” adds Koshy.Similarly, Erika Doyle thinks that men play a critical role in advancing gender equality, the same way as other women do. It should not be around different genders cheering on their own, it should just be around people cheering on other people, she adds.Not every successful woman has an empowering man behind her, but some do — a father who provided a good education to his daughter and supported her in her endeavours, irrespective of how unconventional they were; a husband who eagerly shares domestic responsibilities; a male colleague or a boss who values your opinion and creates a safe and respectable work environment around you, says Hajra Haq. According to her, such men need to be celebrated. Their mere presence can be a catalyst to women’s career aspirations.The term "gender equality" is frequently associated with women's issues, but this perception is not accurate, opines Dr Ruhila.According to her, men hold a vital role in championing and guaranteeing gender equality. “Men can actively contribute to promoting gender equality by serving as allies, speaking out against sexist behavior, and advocating for equal opportunities in the workplace. It's crucial to recognize that gender equality extends beyond being solely a women's issue; it is a human issue. Men bear the responsibility of actively participating in the solution and contributing to the creation of a more inclusive and equitable society. On the ‘flip’ side, the traditional gender roles can be harmful to men as much as it is to women. Unfair gender roles and damaging stereotypes and expectations construct and reproduce harming forms of masculinity. Rigid and stereotypical gender norms can fuel risky behaviours resulting in violence, poor health, including preventive health, and lower life expectancy,” says Ruhila.This is more important than we think it to be, says Soniya Ashar. “There will never be a world where any gender can live in a silo, and so I feel men play a super important role by actively supporting and advocating for women's rights and empowerment. Whether it's a friend, partner, brother, father, manager or colleague, their willingness to give space, change to speak for themselves without overshadowing, offer opportunities, and treat women equally is essential. Allies who listen, amplify women's voices, challenge sexist attitudes and behaviors, and actively work towards creating an inclusive environment are invaluable in the fight for gender equality,” says Kosher.Qadreya Al Awadhi believes that men are important to advance gender equality; we cannot have this conversation without them.“We must all work together to better our society to ensure equal opportunities for all. In the UAE, the government and leadership support women and it made the UAE one of the best and safest countries for women in the world. There are other countries around the world, led by men, that focus on taking away women's right to education, and that has been proven to keep women in poverty and subject them to violence. As Melinda Gates said, a woman's education can mean the difference between life and death.”Advice for women for leadershipWomen who have reached the pedestal of success and achieved leadership positions can provide realistic and achievable suggestions to those who aspire to become leaders.In other words, women who have become successful leaders can offer practical and attainable advice to those who hope to follow in their footsteps. This advice can include strategies for overcoming obstacles, developing leadership skills, and navigating the challenges that women often face in the workplace. By sharing their experiences and insights, these successful women can inspire and empower the next generation of female leaders.Dr RuhilBadiani, who has been a successful doctor and won many accolades, advises young women: “Go for it! You are a powerhouse on your own and nobody can tell you can’t do something. Break the glass ceiling and rise to the top! A woman in a leadership position once told me she does not ever take the advice from a man in a leadership position; they have a woman behind the scenes keeping their home and family happy so they are able to get to leadership roles far easier.”She further says: “Maintain an insatiable appetite for learning, explore the world as much as possible, and cultivate independence. Surround yourself with the best minds in your industry, absorbing lessons from them and seeking a mentor for guidance. Acknowledge that perfection is elusive for everyone, and use your mistakes as stepping stones for growth. Believe that there is no such thing as male-dominated industry; women can do the job just as well.”Hajra Haq, successful director at WebEngage, says that persistence continues to determine who gets ahead and who gets left behind in the corporate world. She urges women to be persistent in their efforts, forge a strong mindset, and be unphased by setbacks. “If you have strong self-awareness of your strengths and weaknesses, you can optimize your efforts and keep pushing forward. Your self-beliefs are your ally when you find yourself in the unchartered waters of traditionally male-dominated industries. If you approach it strategically, male-dominated domains present ample opportunities for women to channel their inherent strengths such as empathy-driven leadership and emotional intelligence and make a name for themselves.”Shainy Koshy, who has made a niche for herself in the industry suggests: “While it is true that external factors largely determine women’s promotion to a leadership position, even self-limiting beliefs can influence it. My advice for young women aspiring for leadership positions is to never quit on that pursuit despite all the roadblocks they may face and self-doubts they may harbour. Give your best and confidently seek what is rightly owed to you. Remember — never be ashamed to ask even if the expected answer is no.”Erika Doyle, a successful entrepreneur, says: “Be authentic and be you. Don’t try to be a man or behave in a way that isn’t natural to you. People do business with people and that is important to remember. Keep your reputation and integrity intact at all stages of your career and you will reap the rewards of that later.”Soniya Ashar, who successfully runs a unique concept with Nutri-cal, shares a list for aspiring women leaders: Firstly, focus on your work. Let your achievements and contributions speak louder than anything else. Be ready for rejection. It's a part of the journey for everyone, regardless of gender. Don't let it discourage you; instead, use it as fuel to keep pushing forward. Take charge of your opportunities. Network, seek out chances to prove yourself, and build connections. By actively pursuing opportunities, you increase your chances of success. Be a trailblazer. Use your own success story to advocate for change in your industry. Make it easier for future generations of women by breaking down barriers and challenging stereotypes. Don't let stereotypes or biases hold you back. There are countless examples of women who have excelled in male-dominated fields. Use these stories as inspiration and motivation to overcome any obstacles you face.She says: “In summary, my advice is simple: let your work do the talking, be resilient in the face of challenges, seize opportunities, and use your success to pave the way for others. Don't be afraid to speak up when something is wrong, either for yourself or others. Believe in your ability to create positive change and never underestimate the power of your voice.”This discussion of women empowerment may not ever end, as Hajma Haq comments: “Witnessing women leaders reach the upper echelons of the business world globally in recent years has been a cause for optimism. Women are breaking new ground in traditionally male-dominated industries like aviation, army, and construction. While I remain optimistic about the future, statistics leave much to be desired. Only 5.8% of Fortune 500 companies are run by women CEOs. I refuse to believe that this statistic paints a true picture of the managerial competencies of women.”
https://adgully.me/post/5605/btc-fashion-partners-with-martech-innovator-webengage

BTC Fashion partners with MarTech innovator WebEngage

BTC Fashion, the retail arm of the Business Trading Company (BTC) and the promoter of brands such as Matalan, Miniso, Superdry and Balabala in GCC and Levant regions, has partnered with MarTech company WebEngage to engage its vast customer base with personalized and exceptional experiences. The integration with WebEngage’s award-winning, patent-pending marketing technologies, which are powered by a customer data platform (CDP) and AI, will help BTC Fashion to understand its customers better and deeper and strike meaningful, personalized and contextualized conversations with them across offline and online channels. BTC Fashion’s robust omnichannel retail presence, including outlets across the region and its successful e-commerce arm bfab, is an ideal opportunity to deploy AI and automation and advance customer-centric retail outcomes. “As one of the largest investment firms in GCC, we represent some of the most inspirational global brands. Our aim is to provide unique and consistent experiences to each shopper whenever and wherever they engage with any of our brands. Partnering with WebEngage, we will be able to understand our customers better and fulfil their needs in a more personalized manner. WebEngage’s proven experience in transforming retention marketing for leading fashion and retail brands in the region is an added advantage,” said Hasit Kakkad, General Manager, BTC Fashion.BTC Fashion will integrate its back office, loyalty platform, data lake, and e-commerce channel with WebEngage’s Retention Operating System. That will help build unified customer profiles. The resulting “customer 360”, powered by deterministic AI, will help BTC Fashion’s marketing teams and product managers of all brands to optimize customer journeys across SMS, mobile, web, digital, paid media, WhatsApp, email, and offline. Based on shopper behaviours, purchases, psychography, and real-time intent, BTC Fashion will deliver personalized omnichannel experiences.  BTC Fashion’s partnership with WebEngage to deliver tailored experiences draws upon the broader consumer sentiment in the regional fashion retail industry. A recent study by Oliver Wyman revealed that GCC consumers’ expectations for tailored experiences are 30% higher than those of their global counterparts. Additionally, 87% of GCC customers are using both online and offline channels to shop. By driving omnichannel personalization, BTC Fashion is hoping to cater to such customers meaningfully and reinforce its position as a leading retailer in GCC and Levant. “We are so honoured to associate with a family group of BTC’s calibre. Since its inception, the group has played an integral role in the region’s socioeconomic transformation. We will deploy our latest innovations in generative AI, seamlessly integrate with all their systems, and empower their marketing teams to build 1:1 customer engagement. Our regional business managed services team will ensure we maximize the value of their customer data, boost marketing impressions, and improve CLTV,” said Hetarth Patel, Vice President - Middle East & Africa and Managing Director - UAE.
https://adgully.me/post/4693/uae-business-executives-emphasize-customer-retention-at-engagemint-dubai

UAE business executives emphasize customer retention at EngageMint Dubai

Forward-thinking businesses worldwide, particularly in highly digitalized economies like the UAE, are subscribing to retention-led growth. It’s a digital-first approach that emphasizes retaining customers with the same determination as acquiring new ones by harnessing data, deriving insights, personalizing customer engagement, driving repeat purchases, and fostering loyalty. The recently concluded EngageMint Dubai saw CXOs, CMOs, marketers, and executives of leading organizations discuss customer retention and bring varied, nuanced, sector-specific perspectives. Mohamed Sayed Abd Elsalam, Group Head of CRM, Loyalty, Partnerships and Customer Analytics at MAGRABi, an eyewear retail chain, said: “MAGRABi streamlines retail operations by syncing in-store profiles with online signups, thus achieving a seamless visibility of offline purchases online.” Elsalam belongs to a growing base of executives who are devising experience-oriented omnichannel retail strategies with marketing technologies (MarTech) as the centrepiece. WebEngage, a leading marketing automation company and the host of EngageMint, said that brands integrating offline and online channels are geared toward optimizing their marketing efforts and tailoring them to the unique expectations of each customer. Several studies have established that such personalized engagement often translates to a good customer experience, which, in turn, helps achieve higher retention. In light of growing acquisition costs globally and dwindling revenues, retention is being viewed as a sustainable route to profitability. Under the overarching theme ‘Unlock New Horizons in Retention’, WebEngage provided a platform for retention-first thinkers to share their thoughts. Acquisition Vs retention“Acquisition can be easy, but retention is quite complex. As often as not, certain audiences engage with your brand for, say, a year and then make lifestyle changes. If the brand cannot align with the customer’s evolved expectations, it creates room for churn,” said Omar Al Ashi, Founder and CEO of Urent, a peer-to-peer vehicle-sharing platform. Shyam Sunder, VP - Marketing & Executive Committee Member, TBO.com, a travel distribution platform, noted that acquisition and retention cannot be in silos, underscoring the need for an integrated approach with both online and offline capabilities.The integrated approach to retention marketing, characterized by the use of AI analytics, journey designers, and campaign orchestration tools, is a speciality of WebEngage. Its Retention Operating System offers all those capabilities in a single stack, providing businesses with a convenient and cost-effective means to harness data, analyze it, derive insights, orchestrate automated campaigns, and measure outcomes. Marketing automation, WebEngage said, is an essential tool for companies hoping to orchestrate personalized campaigns at scale. Executives of organizations that cater to a multitude of customers agree. Marketing automation is synonymous with efficiencyAhmed Atta, Head of Ecommerce at StoreUs, an online retailer, said that automation should be prioritized over manual operations. “Enhance your marketing strategy by leveraging a pricing tool rather than comparing with rival brands daily/monthly. Address fulfilment issues like out-of-stock items with consignment modules, positively impacting customer retention,” Ahmed added. “I’d try to understand customer personas from a marketing POV, using analytics to learn the right way to approach each persona. And then automate the marketing campaigns,” opined Mohamed Sayed Abd Elsalam of MAGRABi.  Sayed also revealed that repeat customers drive more revenue, making it vital to understand the reasons why customers return and apply the findings to other segments. Ahmed Atta added that retention, not just acquisition, should be the brands’ focus from day one. Such affirming views on retention by leading customer-facing brands reflect the general direction that the regional business ecosystem is taking. As retention essentially requires brands to become customer-centric and experience-led, its uptake in the UAE is a welcome development — one that complements the government’s vision of a knowledge-based economy.By providing such key takeaways and bringing unique perspectives from brands harnessing marketing technologies for growth, EngageMint ended its final edition of 2023 on a high note. Encouraged by the overwhelming response, WebEngage is set to reprise the edition in Dubai next year, when the government’s continued business-friendly initiatives are expected to create more favourable conditions for brands to unlock greater value and engage customers meaningfully. 
https://adgully.me/post/2946/tbocom-and-webengage-join-hands-to-deliver-hyper-personalized-services

TBO.COM and WebEngage join hands to deliver hyper-personalized services

TBO.COM, the leading global travel distribution platform, has announced a strategic partnership with WebEngage, a leading marketing automation company, for a comprehensive digital transformation. TBO will harness WebEngage’s cutting-edge automation and AI-ML tools, journey designers, and personalization engines to empower travel agents to serve their customers effectively. TBO is known for its pathbreaking “B2A” strategy in the tourism industry. Acronym for “Business to Agents”, the first-of-its-kind strategy in the region is aimed at empowering agents to maximize earnings by meaningfully catering to travellers seeking customized, hassle-free, and convenience-oriented tourism services. Such innovative B2B strategies, coupled with round-the-clock agent support and acceptance of over 55 currencies, have enabled TBO to expand its purview to over a million hotels and 120 countries globally. “Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement. A marketing-automation innovator of WebEngage’s calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalized services to our agents and partners and, through them, a multitude of travellers across the globe,” expressed Gaurav Bhatnagar, Co-Founder & Managing Director, TBO.COMReiterating the need for marketing automation in tourism distribution, Avlesh Singh, Co-Founder & CEO, WebEngage, said that business-facing companies must engage like they are directly dealing with customers. “The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective.”WebEngage’s full-stack Retention Operating System has delivered measurable results for companies across sectors. As a testament to its success, WebEngage has built a portfolio of over 800 client companies globally. Since its official entry into MENA, the SaaS provider has added over 60 new clients each quarter. The meteoric growth phase recently culminated in the $20-million Series B funding round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund, among other VCs.
https://adgully.me/post/1997/ikea-saudi-arabia-bahrain-partners-with-webengage

IKEA Saudi Arabia & Bahrain partners with WebEngage

Riyadh:  WebEngage, the leading full-stack Retention Operating System, today announced that it has partnered with the world’s leading Swedish home-furnishings retailer IKEA Saudi Arabia & Bahrain, a subsidiary of Alsulaiman Group, to enhance its customer engagement. With the aim of providing a sustainable, affordable, unique, and customized furnishing experience to its consumers, IKEA Saudi Arabia & Bahrain will deploy WebEngage’s retention stack and streamline its data-driven customer engagement strategy.IKEA, known for its well-designed and functional products, has established a community of loyal customers by keeping their experiences at the heart of its offerings. Aligned with their vision, WebEngage will collaborate with IKEA Saudi Arabia & Bahrain, organizing their data to deliver exceptional customer experience and personalized engagement across multiple channels.Commenting on the partnership, Ahmad Al-Fagih, Digital Commerce Manager, IKEA Saudi Arabia & Bahrain, said, “At IKEA Saudi Arabia & Bahrain, we are committed to enhancing customer experience and creating a better everyday life for our shoppers. Our partnership with WebEngage will enable us to harness the power of hyper-personalization and omnichannel engagement to deliver a delightful experience and strengthen our relationship with our customers.”Hetarth Patel, VP - MEA and Managing Director - UAE, WebEngage, said, “IKEA's distinctive approach to consumers is a result of the company's core values, and we are truly excited to shoulder it with them. Through its intelligent, data-driven, and completely automated retention technology, WebEngage will enable IKEA to create unique consumer experiences across all touchpoints. We are thrilled to be partners with a pioneer in its segment and believe this association will enable IKEA to streamline its customer experience strategy effectively.”Since its entry into MENA, WebEngage has added over 60 new clients each quarter, in what can be deemed nothing short of a “retention revolution”. Partnerships with dominant brands such as Zakat, Tax and Customs Authority, Titan, eXtra Stores (United Electronics), Al Musbah Group, Vezeeta, Wego, TravelWings, B. TECH and Ajmal Perfumes have further reinforced WebEngage’s growing leadership in the MarTech domain. The meteoric growth phase recently culminated in the $20-million Series B funding round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund, among other VCs.With this partnership, WebEngage has cemented its commitment to the enterprise ecosystem, a segment earlier dominated by players entailing excessive costs and prolonged implementation times. WebEngage’s full-stack Retention Operating System is used and recommended by 800+ marketers across the globe.
https://adgully.me/post/1720/uae-witnesses-cross-industry-partnership-as-team-red-dot-joins-hands-with-webeng

UAE witnesses cross-industry partnership as Team Red Dot joins hands with WebEng

Riyad/Dubai: WebEngage, a leading full-stack Retention Operating System, has announced its partnership with Dubai-based full-funnel marketing consultancy Team Red Dot. The partnership will enable Team Red Dot to provide its clientele with retention-marketing services by leveraging WebEngage’s full-stack solutions suite, which has garnered a reputation for best-in-class customer engagement, data analysis, and personalization across the GCC region and beyond. “Studies suggest that a mere 5% rise in customer retention rates can increase profits by 25–95%. Our partnership with WebEngage gives our clients access to a comprehensive acquisition and retention stack that facilitates meaningful interactions with customers throughout their journey, using real-time data, insights, and campaign activation. This capability is a valuable addition to our growing full-service offerings. The strategic partnership with WebEngage is a testament to our ascendency in media and advertising,” said Prashant Lodaya, General Manager, Team Red Dot.Team Red Dot’s core offerings, including integrated media planning & buying offering, performance media, lead generation & programmatic advertising, will benefit tremendously through the interplay with WebEngage’s Retention Operating System. WebEngage helps identify high-priority customer segments with RFM modelling or create on-demand segments based on customer personas and behaviours in real-time. Add to it, Team Red Dot’s capabilities in using actionable data insights to run targeted & personalised marketing campaigns is a win-win for marketers. Marketers looking to onboard new customers, or looking to reactivate silent customers can simply automate campaigns across their customers’ lifecycle with WebEngage’s marketing automation. All this is made simple using the journey builder using drag and drop triggers, actions and conditions to create custom journeys & activate campaigns. Previously, customer engagement strategies aimed at increasing retention rates were largely supported by third-party data. Lately, digital-forward brands are enriching their first-party data to optimize customer engagement. As the cost of customer acquisition continues to rise in the digital age, digital-first businesses must prioritize customer lifetime value by improving engagement programs and leveraging behavioural first-party data to target customers directly, reducing dependency on third-party cookies. WebEngage specializes in harnessing first-party behavioural data, developing insights, and driving personalized engagement — all adding to retention & therefore higher customer lifetime value. “The partnership with Team Red Dot is part of our ambitious goal to be synonymous with marketing technology across sectors. Team Red Dot’s clients will soon attest to the feasibility of retention-led growth. Likewise, irrespective of sector, customer retention is becoming the holy-grail for marketers to pursue. However, it requires cutting-edge data and automation platforms, personalization engines, and omnichannel campaign orchestration systems, which we are proud to offer under a single, full-stack model,” explained Luis Kashyap, Global Director of Partnerships,WebEngage. Over 800 brands across the globe swear by the full-stack solution’s ability to optimize engagement strategies and retain customers. Since its entry into MENA, WebEngage has added over 60 new clients across sectors each quarter, making a compelling case for supremacy in the regional “MarTech” domain. WebEngage’s association with Team Red Dot also exemplifies the growing cross-industry partnerships aimed at synergistic value creation in Dubai/Saudi Arabia. 
https://adgully.me/post/1712/team-red-dot-joins-hands-with-martech-leader-webengage

Team Red Dot joins hands with MarTech leader WebEngage

Saudi / Dubai: WebEngage, a leading full-stack Retention Operating System, today announced its partnership with Dubai-based full-funnel marketing consultancy Team Red Dot. The partnership will enable Team Red Dot to provide its clientele with retention-marketing services by leveraging WebEngage’s full-stack solutions suite, which has garnered a reputation for best-in-class customer engagement, data analysis, and personalization across the GCC region and beyond. “Studies suggest that a mere 5% rise in customer retention rates can increase profits by 25–95%. Our partnership with WebEngage gives our clients access to a comprehensive acquisition and retention stack that facilitates meaningful interactions with customers throughout their journey, using real-time data, insights, and campaign activation. This capability is a valuable addition to our growing full-service offerings. The strategic partnership with WebEngage is a testament to our ascendency in media and advertising,” said Prashant Lodaya, General Manager, Team Red Dot.Team Red Dot’s core offerings, including integrated media planning & buying offering, performance media, lead generation & programmatic advertising, will benefit tremendously through the interplay with WebEngage’s Retention Operating System. WebEngage helps identify high-priority customer segments with RFM modelling or create on-demand segments based on customer personas and behaviours in real-time. Add to it, Team Red Dot’s capabilities in using actionable data insights to run targeted & personalised marketing campaigns is a win-win for marketers. Marketers looking to onboard new customers, or looking to reactivate silent customers can simply automate campaigns across their customers’ lifecycle with WebEngage’s marketing automation. All this is made simple using the journey builder using drag and drop triggers, actions and conditions to create custom journeys & activate campaigns.Previously, customer engagement strategies aimed at increasing retention rates were largely supported by third-party data. Lately, digital-forward brands are enriching their first-party data to optimize customer engagement. As the cost of customer acquisition continues to rise in the digital age, digital-first businesses must prioritize customer lifetime value by improving engagement programs and leveraging behavioural first-party data to target customers directly, reducing dependency on third-party cookies. WebEngage specializes in harnessing first-party behavioural data, developing insights, and driving personalized engagement — all adding to retention & therefore higher customer lifetime value. “The partnership with Team Red Dot is part of our ambitious goal to be synonymous with marketing technology across sectors. Team Red Dot’s clients will soon attest to the feasibility of retention-led growth. Likewise, irrespective of sector, customer retention is becoming the holy-grail for marketers to pursue. However, it requires cutting-edge data and automation platforms, personalization engines, and omnichannel campaign orchestration systems, which we are proud to offer under a single, full-stack model,” explained Luis Kashyap, Global Director of Partnerships,WebEngage. Over 800 brands across the globe swear by the full-stack solution’s ability to optimize engagement strategies and retain customers. Since its entry into MENA, WebEngage has added over 60 new clients across sectors each quarter, making a compelling case for supremacy in the regional “MarTech” domain. WebEngage’s association with Team Red Dot also exemplifies the growing cross-industry partnerships aimed at synergistic value creation in Dubai/Saudi Arabia.