https://adgully.me/post/2100/zoom-launches-zoom-millionaire-campaign-in-partnership-with-idealz

ZOOM launches “ZOOM Millionaire” campaign in partnership with Idealz

Dubai: United Arab Emirates: ZOOM, UAE’s leading home-grown convenience store chain, in partnership with Idealz, the first-of-its-kind ‘shop and win’ online platform, announced the “ZOOM Millionaire” campaign, which is in line with its continued efforts to reward customers.The co-branded spend and win campaign will offer customers the chance to win AED 1 million in cash upon spending a minimum of AED 20 at any ZOOM C-store, standalone store or at the metro station outlets. Additionally, a total of 6 lucky winners will stand a chance to win AED 10,000 every week.Running until June 15th, customers spending AED 20 at any ZOOM store will receive a unique code on the receipt. By scanning a QR code at the cashier’s desk, or visiting  www.idealz.com/zoom-millionaire and submitting the unique code, customers will be entered into a draw hosted on the Idealz platform for a chance to win AED 1 million in cash as well as weekly cash prizes of AED 10,000. ZOOM has evolved as a leading UAE-brand, delivering enhanced customer retail experience and service excellence, in addition to its rewarding promotions and offers. Located at every ENOC and EPPCO service station in the UAE, ZOOM offers quick snacks and refreshing drinks in addition to a selection of everyday products and services. ZOOM has expanded to over 250 stores across the emirates, including 50 stores located at Dubai Metro stations, and serves over 90 million happy customers every year.Launched in 2009, ZOOM has become part of everyday life for the UAE residents, offering access to a wide range of products on-the-go. ZOOM has a variety of formats ranging from service station C-stores to mini-marts and stores on the Metro network as well as large scale standalone supermarkets in several residential communities and high-end locations, such as Burj Khalifa as well as at the human-centric city of the future-Expo City Dubai.ZOOM accepts a variety of payment methods including VISA, MasterCard, ENOCPay, Nol Payment, Nol Top-up and Dubai Now. Customers can also claim points through the YES rewards programme and get access to exclusive offers and promotions.
https://adgully.me/post/2099/mbc-launches-fm-radio-station-in-saudi-arabia

MBC launches FM radio station in Saudi Arabia

Riyadh: MBC Group is set to make waves in the Kingdom of Saudi Arabia with the launch of MBC LOUD FM, a groundbreaking radio station catering to English-speaking and international music enthusiasts.MBC LOUD FM is the first contemporary hit radio (CHR) format station to grace the airwaves of Saudi Arabia, according to MBC Group. A global sensation, CHR-format stations focus on airing the freshest and most popular chart-topping tunes as defined by the Top 40 music charts.Listeners will enjoy a vibrant mix of locally produced shows and internationally syndicated programming. Featured shows include The Daily Wake Up, On Air with Ryan Seacrest, and Spin City.The Daily Wake Up, hosted by the dynamic duo of Jay R and Danah, will kick-start weekdays from 6am to 10am with a blend of music, news, and celebrity gossip. The show will also cover weather and traffic updates, daily call-ins and contests, and a special showbiz segment called 'Raya on Scoop.'On Air with Ryan Seacrest will dominate the weekday 4pm to 7pm slot with chart-topping tracks, entertainment news, and the latest movie buzz. MBC LOUD FM presents this syndicated show exclusively in the KSA.Spin City, set to air on Thursday and Friday nights from 10am to 3am, will showcase an eclectic mix of local and international DJs to keep the party going.Tarek Majdalani, who has joined the MBC LOUD FM team as Station Manager, will be responsible for executing the brand strategy, profiling, and positioning.This radio station is part of MBC Group's dedication to supporting Saudi Vision 2030 in the realms of entertainment and broadcasting. MBC Group Chairman Waleed bin Ibrahim Al Ibrahim emphasizes the unifying role of English as a global language. He said: "With MBC LOUD FM, our goal is to reach a diverse audience throughout the country, contributing to the nation's ambitions in developments and growth in the entertainment and media industry."Ziad Hamza, Group Director of Audio, Radio & Music at MBC Group, adds that MBC LOUD FM will "completely change the way listeners experience FM radio," enriching their enjoyment of radio and music content, and connecting them with a global audience through exceptional and distinctive radio content.Tune in to MBC LOUD FM on the following frequencies: Riyadh – 99.0, Jeddah – 94.3, and Dammam – 88.5.
https://adgully.me/post/2098/dubai-chambers-taps-lps-as-communications-partner-for-social-media-content

Dubai Chambers taps LPS as communications partner for social media, content

Dubai: LPS, a leading marketing communication agency based in the UAE, has been chosen by Dubai Chambers to oversee its social media presence and content production across its four brand accounts. This exciting partnership will encompass Dubai Chambers, Dubai Chamber of Commerce, Dubai International Chamber, and Dubai Chamber of Digital Economy.Dubai Chambers selected LPS due to their extensive experience in managing strategic communications in the Middle East and their community-focused approach. Together, LPS and Dubai Chambers aim to achieve key goals, including establishing a modern and cohesive social media image with consistent visuals and messaging. They will also integrate various triggers, events, activations, and business groups across the three chambers to streamline Dubai Chambers' online presence.LPS will utilize its expertise in communication to support Dubai Chambers' growth by showcasing their accomplishments and ambitions. Through tailored strategic communication, LPS will enhance Dubai Chambers' brand image and foster connections with businesses and stakeholders worldwide.Aasim Shaik, Managing Director of LPS, expressed excitement about collaborating with Dubai Chambers and leveraging LPS's creative, social media, and content production capabilities to contribute to the advancement of Dubai's vibrant business community. As Dubai Chambers' dedicated communication partner, LPS is honored to shape their narrative, establish thought leadership, and make a positive impact on current and future businesses.LPS's objective is to elevate Dubai Chambers' image and streamline its online presence by effectively communicating their recent developments and expansion. By conveying the entity's vision and values, LPS will contribute to Dubai's growth as a global leader in commerce and digital economy.In line with their commitment to growth and innovation, LPS has plans to expand operations to two new locations: Riyadh, and New Jersey. These strategic expansions will further establish LPS's global presence, enabling them to better serve their diverse clientele and tap into new markets and opportunities.
https://adgully.me/post/2097/acorn-strategy-unveils-focused-realignment-plan

Acorn Strategy unveils focused realignment plan

Dubai: Acorn Strategy, the award-winning strategic and integrated marketing communications agency, has announced a focused realignment of teams to drive growth and success for clients. Furthermore, the agency has elevated key team members to reinforce its capabilities and accelerate progress.The restructuring reflects the agency's shift towards a consulting mindset, with the Account Management function now transitioning to Client Servicing. This change is expected to streamline internal processes and workflows, ensuring that clients' needs and expectations are managed and exceeded. To lead this transition, Nitin Nambiar has been appointed Director - Client Servicing. Nitin is a highly experienced communications strategist with a passion for driving results.The agency's Social Media team has expanded remit to Digital team, with Paul Parsons taking the helm as the newly appointed Digital Director. Paul is a digital strategist who’s 17 years experience spans multiple regions, from the Middle East and Africa to the Asia Pacific.Another key aspect of the restructuring is the appointment of Rebecca Wilson as Client Success Director, a new role that focuses on enhancing client satisfaction and adding value to partners.To align with the industry's increasing overlap and merger of content and media, Acorn Strategy has combined its PR and Editorial teams, now led by PR Director Natasha D'Souza.Commenting on the restructuring, new appointments and promotions, Kate Midttun, Founder and CEO of Acorn Strategy said: “With this realignment, we aim to be at the forefront of communications consulting and solutions. We bring our clients the best-in-class mix of all communications practices, traditional and digital, creative and integrated communications, which will help maximise their reach and impact among key target audiences. The move to restructure and promote our key people, underscores the agency's commitment to excellence and our unwavering focus on delivering exceptional results for clients.”
https://adgully.me/post/2096/nutanix-appoints-raif-abou-diab-as-country-manager-for-uae

Nutanix appoints Raif Abou Diab as Country Manager for UAE

Dubai: Nutanix, Inc. (NASDAQ: NTNX), a leader in hybrid multicloud computing, today announced the appointment of Raif Abou Diab as Country Manager for UAE, Oman, Pakistan and Yemen.In his role, Raif is responsible for ensuring strong business growth and excellence of operations across the region, leveraging Nutanix’s globally renowned expertise to meet the aspirations of government bodies and private sector organizations.With over 2 decades of experience in Information Technology, Raif brings a wealth of expertise and insights to the job, and will play a critical role in strengthening Nutanix's position as a leading provider of cloud computing solutions. Embracing the core values of integrity, innovation, and growth, Raif stands at the forefront of the fastest moving technology and digital transformation trends including Artificial Intelligence, Edge solutions, Hybrid Multiclouds, IoT, and customer investments shifting to the information age and digital economy.Prior to joining Nutanix, Raif held several leadership positions at Hewlett Packard Enterprise and Dell EMC, where he was responsible for driving growth and delivering outstanding customer experiences. He holds a BSc in Computer Engineering, and is widely recognized for his strategic vision, entrepreneurial spirit, and passion for innovation.Speaking about the appointment, Mohammed Abulhouf, Senior Director & GM EMEA Emerging Markets at Nutanix commented, “Raif is a seasoned IT veteran with an illustrious career working at top global tech giants, where he was instrumental in planning and executing strategic initiatives that greatly contributed to the success of those companies. We are excited to now have Raif leading the business, overseeing our regional channel ecosystem, and interacting directly with commercial and enterprise customers. We believe that he will play a key role in chartering the next stage of growth for our company in the region.”"I am delighted to be joining Nutanix at such an exciting time in the company's growth journey," said Raif. "Nutanix has established itself as a leader in hybrid multicloud computing, and I am thrilled to be part of a team that is committed to delivering world-class solutions and services to customers in South Gulf."
https://adgully.me/post/2095/ul-solutions-expands-middle-east-presence-with-new-saudi-arabia-location

UL Solutions expands Middle East presence with new Saudi Arabia location

Riyadh: UL Solutions, a global leader in applied safety science, announced that it opened a new office in Riyadh to serve customers in Saudi Arabia and throughout the Middle East. From this location, UL Solutions will deliver fire safety, security and sustainability services for customers by providing access to proven science, testing and critical data and software products. The UL Solutions office was established to support Saudi Arabia's Vision 2030 economic transformation plan and to meet the requirement for all foreign entities to have a local presence to do business with the Kingdom as part of the country's efforts to establish Riyadh as a global business hub."Complementing our existing presence in Dammam, Dubai and Abu Dhabi, our new Riyadh office is our latest demonstration of UL Solutions' commitment to serving in-region customers. and will help support the region's major developments and projects, including those in industrial, infrastructure, information and communications technology, energy and sustainability sectors," said Dareen Ayyad, country manager of UL Solutions in Saudi Arabia and lead in the Riyadh office. "Expanding our Middle East footprint in Riyadh will enable key stakeholders in the Kingdom direct local access to UL Solutions' world-class safety science expertise in support of efforts to transform the economy."In 2016, Saudi Arabia published Vision 2030, a plan centered around three pillars: be at the heart of the Middle East, create a more diverse and sustainable economy, be an integral driver of international trade and connect three continents, including Africa, Asia and Europe. As part of Vision 2030, Saudi Arabia is diversifying its economy and reducing its dependence on oil.Since the publication of Vision 2030, Saudi Arabia has undergone a significant transformation by establishing an $18 billion (USD) data center strategy and developing mega and giga projects, including NEOM, a smart city, and Amaala and the Red Sea Project, which are ultra-luxury and sustainable tourist destinations. Renewable energy projects are also a priority, with the Kingdom developing more than 58 GW of solar and wind power as it phases out all power stations that use fossil fuels. In addition, with a focus on the localization of industries, Saudi Arabia is targeting to triple its manufacturing gross domestic product (GDP), increase industrial export value to $148 billion (USD) by 2030, and increase the number of factories in the Kingdom to 36,000 by 2035. "With this transformation comes a significant need to address fire safety, cybersecurity and sustainability," said Hamid Syed, vice president and general manager of UL Solutions in the Middle East. "Building upon our existing footprint and previous work in the region, our new presence in Riyadh will allow us to continue to heighten our ability to be a trusted science-based safety, security and sustainability partner and help enable the Kingdom's economic evolution."As Saudi Arabia looks to improve nationwide fire safety and industrial security regulations, local and regional demand for fire prevention and safety implementation systems is anticipated to continue its upward trajectory. To help address this need, UL Solutions established a partnership with Dammam-based GCC Labs' safety arm to help advance fire safety in the Middle East. The two companies are also collaborating in Saudi Arabia to assess extreme environmental conditions on photovoltaic (PV) modules to help better understand future solar project efficiencies and extend PV module lifetimes.Other recent initiatives include agreements with the Saudi Arabian Standards Organization (SASO) to promote the use of UL Standards for safety, a memorandum of understanding with the Saudi Telecom Company (STC) to test various products across the fiber-to-home ecosystem, and accreditation by SASO to perform tests related to energy efficiency functionality for street, road and tunnel lighting products."In addition to our furthering our existing relationships with GCC Labs, STC and SASO, we look to strengthen key local partnerships, including those with the Saudi Electricity Company, the National Cybersecurity Authority, the Saudi Arabia Civil Defense and Saudi Aramco, to support the Kingdom's Vision 2030 goals," said Syed."Investment, trade and other commercial activities form a vital pillar of the bilateral relationship between the United States and the Kingdom of Saudi Arabia," said James Glosen, counselor for Commercial Affairs at the United States (U.S.) Embassy in the Kingdom of Saudi Arabia. "As the Kingdom's economy grows and becomes increasingly diverse, significant opportunities for U.S. firms present themselves in a wide variety of sectors. To deepen our economic and commercial ties, the U.S. Embassies and Consulates are committed to supporting U.S. companies, such as UL Solutions, doing business with the Kingdom."
https://adgully.me/post/2094/siwar-foods-partners-with-sarl-so-mochi-to-distribute-ice-creams-in-saudi

Siwar Foods partners with Sarl So Mochi to distribute ice creams in Saudi

RIyadh: Siwar Foods has signed an exclusive private label and distributor agreement with French company Sarl So Mochi to market and distribute a world class range of Mochi ice creams into the Middle East, starting with the launch in the Kingdom of Saudi Arabia. The mochi's are comprised of dough that is wrapped around a center of scrumptious, premium ice cream with sweet rice flour that is pounded into a soft and chewy texture, representing a prefect fusion of French finesse and Japanese tradition. Commenting on the partnership, CEO & Founder Loaye Al-Nahedh said:'Our agile business model has once again allowed us to tap into the latest consumer trends. We are delighted to be filling a gap in the retail market, with best-in-class products and this partnership further highlights our commitment of bringing the world's leading Ready to Eat (RTE) solutions to the Saudi market and beyond'.The mochi market has witnessed strong growth driven by changing eating habits. The global mochi market was valued at USD350 million in 2021, projected to reach USD425 million by the end of 2030, growing at a CAGR of 11.8% from 2023 to 2030 (Verified Market Research Company 2023). Yusuf Jehangir, Chief Commercial Officer added: 'With 60% of the Saudi population under the age of 30, global trends are clearly impacting the culinary preferences of young Saudis, with the Gen Z segment being influenced by social media platforms such as Tik Tok'. We are excited that a young Saudi company is at the forefront of the ever-changing culinary landscape and mochi's are a prime example of this'.In a short period of time, Siwar has worked with leading manufacturers around the world to introduce a growing range of 'time saving' products into the Saudi retail market, including; meals, pizzas, desserts, pancakes and waffles. The 'Mochi range adds to the list of convenience based RTE categories that Siwar is increasingly penetrating.
https://adgully.me/post/2093/nintex-to-establish-a-regional-office-in-saudi-arabia

Nintex to establish a regional office in Saudi Arabia

Riyadh: Nintex, the global standard for process intelligence and automation, today announced plans to establish a regional office in Saudi Arabia.With over 80 customers in Saudi Arabia and 300 across the MENA region, Nintex has already established a strong presence in the region. This positions these organisations well to make a significant impact on the ambitious Vision 2030 initiative, where Saudi Arabia aims to transform its economy by promoting innovation, diversification, and private sector growth."We are excited to establish our office in Saudi Arabia and actively contribute to the country's ambitious plans for digital transformation under Vision 2030," said Ayman El-Hattab, Nintex VP, Emerging Markets.Nintex, through its process intelligence and automation solutions, will support nation-wide initiatives such as the National Industrial Development and Logistics Program (NIDLP) and the National Transformation Program (NTP), as well as various digital transformation programs in the country. Today, Nintex is working closely with customers like the Public Investment Fund and the National Water Company of Saudi Arabia, as well as many others, to help them transform their processes and innovate faster with digital technology.The new office in Saudi Arabia will allow Nintex to better serve its existing customers in the Upper Gulf region and reach new customers who are looking for process intelligence and automation solutions. The company plans to hire local employees to support and grow its operations in the region."By partnering with public and private sector organisations, we see incredible potential. Nintex is excited to be part of the growth of Saudi Arabia's vibrant and prosperous regional economy," said El-Hattab.
https://adgully.me/post/2092/visa-names-tarek-abdalla-as-chief-marketing-officer

Visa names Tarek Abdalla as Chief Marketing Officer

Dubai: Visa announced today the appointment of Tarek Abdalla as Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA). He started his position on May 2nd.Based in Dubai and reporting to Frank Cooper III, Visa’s global Chief Marketing Officer, Tarek will help Visa expand and grow its presence across the CEMEA region, driving demand for Visa’s products, services, and solutions, amplifying Visa’s purpose through campaigns and activations and delivering value through our global sponsorships.“Tarek joins at an exciting time when clients have never been more engaged and connected with Visa as a brand and an essential service provider that both enables and empowers their everyday lives and businesses,” said Andrew Torre, Regional President for CEMEA, Visa.Tarek brings Visa a wealth of industry experience gained over more than two decades, having worked previously as General Manager for the Middle East, Africa, and South Asia at TikTok, where he successfully led teams in nine regional offices, delivering user growth, profitability, and commercialization targets for the platform through a dynamic mix of content strategy, marketing, and partnerships.Prior to this, Tarek spent a decade with Google, rising to the role of Regional Marketing Director, leading marketing teams across emerging markets in Europe, Middle East, and Africa.“I’m excited to be joining Visa, the world leader in digital payments and one of the most trusted brands,” said Tarek. “I look forward bringing Visa’s purpose to life, uplifting everyone everywhere by being the best way to pay and be paid.”Tarek holds an MBA from Sheffield Business School, a postgraduate diploma from the International Advertising Association, and a bachelor’s degree with honors from the American University in Cairo. Married with two children, Tarek is an avid reader, keen traveler and a fan of motorsports.
https://adgully.me/post/2091/schneider-electric-appoints-hady-stephan-as-vice-president-of-power-systems

Schneider Electric appoints Hady Stephan as Vice President of Power Systems

Dubai: Schneider Electric, the world leader in energy management and automation, is pleased to announce the appointment of Hady Stephan as the Vice President of Power Systems for the Gulf region. Stephan will be responsible for driving the growth for key countries in the Middle East and Africa, including the United Arab Emirates, Qatar, Bahrain, Kuwait, and Oman.Stephan will lead commercial and operational activities for Schneider Electric’s Power Systems segment, serving critical industries such as Energy and Chemicals, Power and Grid and Transportation. A key focus will be on working in partnership with governments and businesses to help them achieve their sustainability targets by adopting energy management solutions and digital technologies to increase energy efficiency, resilience and profitability.“Hady’s extensive experience in the energy industry, combined with his expertise in developing and executing strategic plans, makes him the perfect candidate to drive the growth of Schneider Electric in the Gulf region,” said Nirupa Chander, Vice President of Power Systems, Middle East & Africa, Schneider Electric.” Chander added: “With power demand and electrification on the rise in the region, Stephan will be working to strengthen Schneider Electric's position as a leader in sustainability and driving critical partnerships in the region.”“I am thrilled to be appointed as Vice President of Power Systems for the Gulf region at Schneider Electric,” Stephan said, commenting on his appointment. “This is an exciting opportunity for me to continue my journey with Schneider Electric to drive growth in a region where electrification and digitization are transforming the energy landscape. I look forward to helping customers achieve their sustainability goals and contribute to a more sustainable and digital future."Stephan joined Schneider Electric more than a decade ago where he held several positions in Tendering, Project Management, Business Development, Marketing and Sales. Most recently, Stephan was Vice President for Energies and Chemicals for the Middle East. Prior to that, Stephan led the Levant Cluster in a critical mission of expanding Schneider Electric’s footprint In Iraq before moving to the UAE to lead the Middle East’s Energies and Chemicals sales team.Schneider Electric has driven a number of key critical partnerships in the UAE for the company including with UAE-based Arab Development Establishment (ARDECO). ARDECO and Schneider Electric joined forces last year to manufacture power and energy technology solutions in the UAE. As part of the agreement, Schneider Electric will manufacture a range of highly advanced energy automation and integrated power solutions, including production of medium voltage and low voltage switchgear and control panels, in a bid to enhance the power systems sector in the UAE, in alignment with the ‘Make it in the Emirates’ strategy.Schneider Electric’s commitment to sustainability and energy efficiency has been a driving force behind its success. Stephan’s appointment to the role of Vice President of Power Systems for the Gulf region underscores Schneider Electric’s continued commitment to save or avoid carbon emissions, enhance access to clean and reliable electricity, and empower communities to support future energy needs.
https://adgully.me/post/2090/cirruslabs-ropes-in-shahnawaz-sheikh-to-head-the-middle-east

CirrusLabs ropes in Shahnawaz Sheikh to head the Middle East

Dubai: CirrusLabs, a United States-based digital transformation and IT solutions provider is pleased to announce the appointment of Shahnawaz Sheikh, as the Vice President Sales for the Middle East, Turkey & Africa. In his new role, he will lead the sales team in the development and execution of sales strategies that will drive revenue growth and market share in the region. He will also be responsible for managing customer relationships and ensuring customer satisfaction. Shahnawaz has over two decades of leadership experience in cybersecurity and IT distribution, working for leading names in the industry, including Westcon ME, SonicWALL, Dell Software, and AmiViz. He has successfully led technology businesses across the Middle East, Africa, Turkey, and Central and Eastern Europe delivering solutions across all industry verticals. Working closely with channel partners, he has a strong track record in supporting customers’ success in the use of innovative technologies to drive business value. Shahnawaz joins CirrusLabs from AmiViz, the leading B2B marketplace for cybersecurity solutions in the Middle East and Africa, where he spent 2 years as the Vice President for Business Strategy. He was previously Regional Director of Sales and Channel for META & CEE with SonicWALL, where he was instrumental in building a successful business in the region from ground zero up. As the Distribution & Channel Director for META at DELL Software, Shahnawaz drove the overall revenue growth by competently managing the entire distribution and channel network by retaining and recruiting new partners spread across the region.  Commenting on his appointment, Shahnawaz said “I am excited to join CirrusLabs and to be part of a team that is committed to providing the best IT consulting and solutions to its customers. I look forward to working with the team to develop new strategies and to ensure that our customers are satisfied with our services.” He added, “With cloud computing adoption and growth in the Middle East still on the rise, my primary aim would be to promote CirrusLabs' core capabilities in the areas of IT Consulting, Digital Transformation, Test Automation, Contact Center Solutions, Application Modernization, Enterprise Software Development and Governance Risk and Compliance Practices.”“We are thrilled to welcome Shahnawaz to our team,” said Naeem Hussain, Chief Operating Officer at CirrusLabs. “With his extensive experience in sales and business development, we are confident that Shahnawaz will drive revenue growth and customer satisfaction, and we look forward to working with him to achieve our shared objectives.”
https://adgully.me/post/2089/um-presents-global-first-brand-lift-study-with-tiktok

UM presents global-first brand lift study with TikTok

Dubai: UM MENAT gathered their clients to present a global-first research study to put their brands ahead of the competition when it comes to ads on TikTok. Over 60 clients from over ten brands gathered at the TikTok Lounge to learn about the brand principles for the best performance in media and creative on the platform. The thought-provoking agenda consisted of two keynote talks by UM UAE’s Managing Director, Maria Poulton and TikTok’s Agency Partner, Nawal Rustom, followed by a grand reveal of the research with its insightful results led by Antoine Badaro, Marketing Science Partner at TikTok. The event concluded with a panel discussion that consisted of all speakers and UM’s client Dewan Afzal, Digital and Media Manager at L’Oréal and Mullen Lowe’s, Head of Social, Karim Magby.“The advanced modeling used to aggregate many data points into a single study is remarkable. This has created a playbook for media and creative best practices to predict the highest brand impact of future campaigns. Leveraging the scale of our partnership not only improves our client investments, but also enhances the global measurement agenda.” said James Dutton, Regional Director Digital & Head of Product at UM MENAT. “Like the trends on our platform, things change, and they change and evolve quickly. That is why it is crucial for our partners and their clients to measure and get close to the results to ensure campaign efficiency. We are proud to work with UM, who are innate innovators and who are keen to get behind research and best practices that cement them as the “future-proof’ media agency,” stated Nawal Rustom, Agency Partner at TikTok MENA. Maria Poulton, MD at UM UAE, added, “You can’t assume to know everything. We are in a world that is constantly evolving at speed, and so we need to shift and be agile to trial and test to get a true understanding of the performance of campaigns on TikTok, and that’s only possible by doing research studies like The Brand Lift study. We look forward to deep diving further into the results and building more impact for our clients.” 
https://adgully.me/post/2088/shaikha-noora-bint-isa-al-khalifa-appointed-director-of-strategic-partnerships

Shaikha Noora bint Isa Al Khalifa appointed Director of Strategic Partnerships

Dubai: Manama, Kingdom of Bahrain Sports Cities and Facilities W.L.L., a subsidiary of Edamah, is pleased to announce the appointment of Shaikha Noora bint Isa Al Khalifa as the Director of Strategic Partnerships. This strategic move marks a significant step towards enhancing the Kingdom’s commitment to excellence and innovation in the sports industry.Shaikha Noora brings a wealth of experience and a profound understanding of the sporting landscape to her new role. With her visionary leadership and extensive expertise, she will spearhead Sports Cities and Facilities’ efforts in shaping the future of sports cities, setting new benchmarks, and creating transformative experiences for athletes, fans, and communities alike.Sports Cities and Facilities Chairman Ayman AlMoayyed said, "We are delighted to welcome Shaikha Noora to this new role. Her exceptional track record and strategic mindset will play a pivotal role in propelling our company to new heights. We believe that her leadership will usher in an era of innovation, growth, and unparalleled sporting experiences."As a Director of Strategic Partnerships, Shaikha Noora will be instrumental in driving key initiatives and forging strategic partnerships to advance its vision of creating world-class sports events and opportunities for Bahrain’s citizens and residents.
https://adgully.me/post/2087/connectivity-local-talent-key-in-digital-economy-huawei-meca-president

Connectivity, local talent key in digital economy: Huawei MECA President

Dubai: In his opening keynote at the SAMENA Leaders’ Summit, where the leading telecom and ICT leaders in the region gathered, Steven Yi, President of Huawei Middle East and Central Asia, addressed the audience with futuristic but also pragmatic ICT industry viewpoint, reflecting on the company sustainable approach – Thriving Digital Economy Depends on Sustainable Connectivity. He reiterated that the Gulf countries continue to lead the global 5G deployment and commercialization and offer a fertile environment for the development of 5.5G.Steven said: “It is widely acknowledged that the digital economy plays a pivotal role in driving global economic growth. AI as the key technology, will help to build an intelligent world and boost digital economic progress. The rapid rise of AI technology has significantly increased computing power demand. To train and increase accuracy, AI systems need large volumes of data, which must be transmitted rapidly, processed efficiently, and stored safely.”It is estimated that by 2030, the thriving digital economy could be worth 30 trillion dollars. Huawei believes that sustainable digital economic growth will be based on three powers, the transmission power that can support over 200 billion global connections, the computing power that can meet 500 times increased AI computing demands, and the storage power that can store an impressive 1 Yottabyte (a quadrillion Gigabytes) of data yearly. He stressed that building these three powers involves continuous investment in connectivity infrastructure, green deployment and local digital talents.  “Today's connected world demands network connectivity investment. These networks are essential in connecting people with people, people with things, things with things, and transmitting data rapidly and accurately. Advanced connectivity infrastructure can bridge the digital divide and unlock digital economy benefits,” Steven added.He highlighted that 5G is a prime example of a connectivity technology that can deliver significant social, industrial, economic, and sustainability benefits. There are already 17 commercial 5G networks within the Middle East region, and coverage reaches 45 million population. He stressed that while GCC countries led the global 5G deployment wave, it is essential to continue evolving connectivity infrastructure, adopting the latest technologies in the 5.5G era, enabling 10Giga bits per second speed everywhere, supporting all scenario IoT, and integrating sensing communication. Continuous evolution to the 5.5G era is the way to ensure that the infrastructure will meet demands for a more immersive experience and unleash the potential powers for sustainable digital economic growth.He highlighted that 5G/5.5G as the crucial ICT connectivity technology can create tangible values toward a digital economy represented in many key outcomes such as reaching the top rate in internet access for more social benefits, contributing to GDP, driving better economic growth and adding new potentials to sustainability approach and energy saving through 5G networks.“A sustainable digital economy will require more than connectivity. Green ICT solutions must also be prioritized. We must consider the environmental impact as we embrace technology and extend digital networks. We can protect the environment and preserve the digital economy by incorporating eco-friendly and energy-efficient ICT infrastructure. Furthermore, ICT will also boost industry-wide green practices,” Steven added. It is estimated that adapting ICT-enabled digital solutions will help reduce 20% of global carbon emissions by 2030.He further elaborated that a sustainable digital economy demands a large pool of local talents that is proficient in the latest technologies and able to adapt to new developments quickly. Governments and businesses must continue to invest in training and education programs to ensure that workers have the skills they need to succeed in the digital economy, he explained.Huawei has a long and proud history of collaboration with governments, academia and industry to enrich the region's ICT talent ecosystem. CSR initiatives such as Seeds for the Future, the annual Huawei ICT Competition, Huawei ICT Academy, joint innovation centers, labs and other CSR initiatives empower thousands of Arab youth annually to supercharge their ICT careers. In the Middle East, Huawei has set up 186 Huawei ICT Academies, and more than 4,000 students have participated in the flagship program Seeds for the Future, while over 57,000 people have obtained Huawei certification. We also have trained over 150,000 ICT talents for the Middle East and are committed to achieving more in collaboration with our partners.“Over the last decades, we have put a lot of effort into creating social values for each country by creating hundreds and thousands of job opportunities for the local people, actively working with local partners, and cultivating over 100,000 local ICT talents through our different training certification programs. We will continue working with our partners to bring pioneering new technologies to the region that will enrich people's lives with immersive digital services and enable smart solutions to accelerate the industry’s digital transformation and related social value,” said Steven.Huawei’s training and certification programs serve as a major source of high-quality talent for industry digitalization. By the end of 2022, the global ICT leader had established Huawei ICT Academies with more than 2,200 universities across the globe. Through this program, the company trains an average of more than 200,000 students each year. Furthermore, the Huawei ICT Competition provides an international platform through which university students from around the world can compete and share ideas with each other. The sixth Huawei ICT Competition, held in 2022, attracted 150,000 university students from 85 countries and regions. This month, finalists’ teams from seven countries in the region will be in China to compete on a global level with their peers from other countries in Huawei Global ICT Competition. “We look forward to inspiring more interest and engagement in our ICT talent cultivation programs and initiatives in the region to support the local governments in their strategies and visions on digital transformation and ICT talent ecosystem,” he added.“In 2023, we will continue to maintain strategic focus and strengthen R&D investment. We will focus on creating greater value for our customers, partners, and society. Huawei remains open to collaboration and is always looking to join hands with outstanding researchers, developers, innovators and partners from around the world to address the biggest challenges of our times,” stated Steven.Steven described SAMENA Leaders’ Summit as an enlightening and insightful conference as it focuses on crucial pillars of economic development, including sustainable connectivity, ecosystems, and the digital economy. Reiterating the importance of connectivity, he closed his keynote with a popular Chinese saying, ‘If you want to get rich, build roads first’. “Building a strong connectivity infrastructure is critical to the growth of the digital economy. Just as roads and bridges are essential to the physical economy, a robust connectivity infrastructure is the foundation upon which the digital economy is built,” Steven concluded.Huawei’s recent annual report demonstrated that the company continues to strengthen investment in R&D, with an annual expenditure of USD23.22 billion in 2022, representing 25.1% of the company's annual revenue and bringing its total R&D expenditure over the past 10 years to more than USD 140.55 billion.
https://adgully.me/post/2085/gen-z-the-worst-culprits-of-data-hoarding-in-uae-veritas-survey

Gen Z the worst culprits of data hoarding in UAE: Veritas survey

Dubai: Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing that the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment.Over half of the data stored in data centres by businesses is waste data. Unwittingly contributing to this are the 57% of Gen Z consumers, who said they have dormant online accounts for their banking, online shopping, entertainment, insurance, mobile phones, broadband, and utility services that they no longer use. This figure is higher than for any other age group in the UAE – by comparison, just over one-third (38%) of consumers over 55 have dormant online accounts.In a pattern that was seen across the global survey, the research revealed a perception gap among Generation Z. Seven in ten (72%) UAE Gen Zs said they believe their online accounts have no negative impact on the environment. Yet more than half (60%) also said it’s wrong for businesses to waste energy and cause pollution by storing unneeded information online.Ramzi Itani, Regional Director of Emerging Region at Veritas, said: “Today, we have online accounts for almost everything, and each of these accounts generates cloud-based data. Yet millions of those accounts go unused, particularly among the Gen Z demographic. The largely useless data that comes with these accounts sits idle in data centres, which are mostly fossil fuel-powered and operate 24 hours a day. In fact, data centres account for 2% of all global carbon emissions about the same as the entire airline industry. Gen Z is arguably the most environmentally conscious generation that has ever existed, but without necessarily knowing, they’re also leading the way among consumers in creating the most carbon emissions through their dormant cloud account data.”The survey, which polled 13,000 consumers around the world (with 500 respondents from the UAE), also uncovered the following related trends among Generation Z adults in the UAE:Nine in ten (90%) have entertainment and shopping accounts that they never touch, with more than a third (37%) having 3 or more dormant accounts.More than three-quarters (77%) have at least one online bank account they no longer use.Nearly two-thirds (64%) have an insurance account they no longer use.Three-fifths (63%) have an internet service or mobile phone provider account they no longer use.Half (50%) have utility accounts they no longer access.A similar number (57%) have healthcare accounts no longer in use.The research shows that encouragingly most UAE Generation Z consumers (73%) have attempted to close these dormant accounts. Of the minority (27%) who said they had never tried to close their unused accounts, the most common reasons given were that they may need it one day (63%) and they couldn’t remember their password (25%).This sentiment differs significantly from the global findings, where the leading reason cited by Gen Zs in other countries for not closing unused accounts was that it doesn’t matter to them personally (33%). Interestingly, 0% of UAE Gen Zs polled in the UAE gave this response.Itani added: “There’s a significant information gap if even Gen Z is unaware of the environmental consequences of storing unnecessary data. We all need to be empowered to make good decisions about our online lives and digital footprints—or this issue risks snowballing into a sustainability nightmare. With the UAE working so hard to achieve its net zero goals by 2050, every single one of us has a role to play in addressing our individual impact and putting a stop to this negative trend.“Easy steps to take are deleting online accounts, images, and documents that we no longer use and unsubscribing from, as well as deleting emails, when we don’t need to store them. Businesses can help by making it easier for people to be responsible about their online data presence. Many websites and applications require people to create an account before they can access certain content or features. However, if users do not find the content relevant or useful, they may never return to these websites or apps. This can also result in a large number of dormant accounts which could simply be solved by businesses adopting a policy to delete these unused accounts within a certain time period. Similarly by reminding customers to close down their inactive personal online accounts and making it a simple process for them to do so, business can ease the burden on all generations from creating digital waste, not least Generation Z.” 
https://adgully.me/post/2084/clara-secures-investment-from-global-innovation-platform-plug-and-play

Clara secures investment from global innovation platform Plug and Play

Dubai: Plug and Play, Silicon Valley’s largest global innovation platform, has announced a new partnership and investment in Clara, the legal operating system that empowers tech founders to digitally form, manage, and scale their startups.Clara enables startups to concentrate on developing their businesses rather than becoming mired in legal paperwork. The company’s category-creating legal operating system digitizes and automates legal tasks for founders, including digital company formations, cap table and data room management, and automated legal document generation (covering SAFEs, ESOPs, and more), all supported by the platform’s predictive educational function.Launched in 2006, Plug and Play is a leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, with 50+ locations across five continents, Plug and Play leverages accelerator programs and corporate innovation programs to assist corporate and government entities in every stage of their innovation journey, from education to execution. With the largest tech startup scale-up network and an independent in-house venture capital arm driving innovation across multiple industries, Plug and Play has invested in hundreds of successful companies, including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi.Commenting on the announcement, Patrick Rogers, Co-Founder and CEO of Clara said: “We're thrilled to welcome Plug and Play as an investor and a partner. Plug and Play is the world’s largest global innovation platform, supporting more than 15,000 startups per year, across its 60+ accelerator programs. It’s also one of the most active investors in the world, investing in early-stage companies globally. This investment demonstrates Plug and Play’s belief that the Clara platform can be of tremendous support to the thousands of startups it supports each year.”With over 4,000 global startups having created profiles on Clara to date, startup founders within the Plug and Play ecosystem will now gain preferential access to Clara’s range of products and tailored educational support that Clara and Plug and Play will co-design.“Clara is helping thousands of founders navigate the complex world of startup law in a way that has not been done before”, said Carolin Wais, Partner at Plug and Play. “We are excited about our investment in Clara – a company that we believe is building a category-creating product that is proving to be of immense value to startups – and the investors who support them.”Rogers added, “Plug and Play’s global reach and deep understanding of the issues startups face in navigating hurdles such as company formation and cap table management make them an incredible partner for us – particularly in the context of Clara’s increasing global reach”.Commenting on the announcement, Henrik Bærentsen, Director of Plug and Play Saudi Arabia, said, " We are truly excited and proud to be a part of Clara's remarkable journey. Clara's exceptional team and their outstanding service have truly impressed us. We have had the privilege of collaborating with Clara in various of our innovation programs, providing invaluable support to startups within the Kingdom. Now, we are eager to expand this collaboration on a regional and global scale, demonstrating our unwavering commitment to Clara as our newest portfolio company.Henrik added, "This investment exemplifies our continued dedication to investing in the best startups across the kingdom and the region. As one of the world's most active and successful early-stage tech investors, we are fully committed to fostering the Kingdom's entrepreneurial ecosystem. We believe in empowering aspiring entrepreneurs and top talents, enabling them to drive the digital transformation that aligns with the ambitious goals outlined in Vision 2030. Together with Clara, we will continue to make a significant impact, support the growth and success of startups in the region."
https://adgully.me/post/2083/abcom-solidifies-leadership-in-audio-visual-industry

ABCOM solidifies leadership in audio-visual industry

Dubai: ABCOM Distribution LLC, a premier distributor specializing in solutions at the intersection of audio-visual (AV) and IT, has announced partnerships with New York-headquartered Videri, CVTE-owned QSTECH, UK-based Octopus, and Motorola Solutions-owned AVA Security and OpenPath. ABCOM’s strategic partnerships bring to the regional AV industry a host of novel and connected solutions from reputable and niche global brands, in a landmark development with great implications for customers. ABCOM will be displaying the partners’ most sophisticated solutions in a dedicated booth at the upcoming ‘Integrate Middle East’ event. Scheduled from 16-18th May at the World Trade Centre - Dubai, the acclaimed audio-visual symposium brings industry luminaries, innovators, and value-chain entities under one roof for knowledge flows, networking, and sharing best practices — hence an ideal avenue and opportunity to formalize ABCOM’s pioneering partnerships in the Middle East. “Facilitating the entry of AV stalwarts such as Videri into the Middle East is a new feather in ABCOM’s cap. We are geared toward strategic expansion, as well as the creation of an ecosystem of niche partners, whose innovative solutions will together give the regional AV industry a boost in efficiency, value creation, and customer-centric outcomes. The partnerships will empower ABCOM’s extensive dealer networks and clients to stay ahead of the curve by giving access to an ecosystem that characterizes global innovation and excellence in AV systems,” said Pradeep Kumar, General Manager, ABCOM Distribution LLC.Videri specializes in custom software development, digital signage, video analytics, and data management solutions for businesses in industries as diverse as retail, sports, and entertainment. It is especially geared toward solving problems, such as content overload and disorganization, that businesses face in today’s hyper-digital working conditions. Videri’s problem-solving strategies, embodied by its Cloud services and over 100,000 Canvases deployed worldwide, have boosted customer engagement by 4X and increased retail sales by 30%, on average. In reference to Videri's expansion into the Middle East as a powerful platform for Digital Signage, Jackie Cooper, Head of Channel & Partnerships at Videri - New York, emphasized the company's enterprise-focused approach, stating: "Videri is at the forefront of digital signage sophistication, offering comprehensive turnkey solutions that embody customization, seamless cloud connectivity, and exceptional programmability. With our advanced Videri CMS (Content Management System), we provide unparalleled flexibility and control over content, application delivery that further enhances our state-of-the-art Digital Canvas. The demand for such cutting-edge technology is particularly evident in the Middle East, and we are fully equipped to meet this high demand by leveraging the extensive networks of ABCOM.”
https://adgully.me/post/2082/kia-kakao-tie-up-for-innovative-mobility-services-with-purpose-built-vehicles

Kia, Kakao tie-up for innovative mobility services with purpose-built vehicles

Dubai: Kia Corporation and Kakao Mobility, South Korea’s leading mobility as a service (MaaS) platform service company, today announced a collaboration to develop purpose-built vehicles (PBVs) optimized for ride-hailing and new mobility services linked to PBVs.The parties, including Kia's President and CEO Ho Sung Song, Executive Vice President and Head of Korea Business Division Hyug Ho Kwon, and Senior Vice President and Head of the eLCV Business Division Sangdae Kim, as well as Kakao Mobility's CEO Alex Ryu, Executive Vice President Matthew Ahn, and Senior Vice President Christopher Chang, signed a memorandum of understanding (MoU) for the project at Kia's headquarters in Seoul.Under the agreement, Kia will develop customized PBVs using operation data of vehicles to meet the specific requirements of Kakao Mobility’s ride-hailing services. The developed PBVs are expected to continue to capture operation data during their partnership, bringing further insights.Kia plans to reflect various solutions developed through this cooperation with Kakao Mobility in its future dedicated PBV models, planned for launch in 2025.The two companies also intend to collaborate on planning specialized services linking software and vehicle data for Kia’s dedicated PBVs. The service includes enabling interaction between in-vehicle-infotainment and the software platform of Kakao Mobility.In addition, the collaboration is expected to establish advanced ride-hailing models that can evolve the mobility service market by providing highly personalized mobility solutions for numerous types of customers.“We are confident that the collaboration will create the optimum synergies through Kia’s mobility technologies, including our leadership in PBVs, and Kakao Mobility's expertise in software and platforms,” CEO Song said. “These synergies can create new value in the mobility service market and further accelerate Kia’s rapid transformation to a sustainable mobility solutions provider.”Through the collaborative partnership in Korea, Kia and Kakao Mobility will complete the development of a standardized service model for ride-hailing. The two parties will then expand their services to various industries, including the lease and logistics sectors and areas for transporting passengers with specific needs, broadening Kia and Kakao Mobility’s offering to global markets.In April of this year, Kia celebrated a milestone moment with the groundbreaking ceremony of the new dedicated plant for its PBVs in Korea. The facility is set to begin mass production in the latter half of 2025, with an initial capacity of 150,000 units for the first full year, and room for further expansion in response to evolving market trends. 
https://adgully.me/post/2086/dubai-welcomes-cabsat-2023-and-integrate-middle-east

Dubai welcomes CABSAT 2023 and Integrate Middle East

Dubai: CABSAT 2023, the premier exhibition for content creation, production, distribution, digital media, satellite communication and space technology, will commence tomorrow, Tuesday May 16, 2023, at the Dubai World Trade Centre. In its 29th edition, CABSAT 2023 will co-locate with the inaugural edition of Integrate Middle East, bringing together the region's professional audio-visual (Pro-AV) and media technology communities.Taking place from May 16 to 18, 2023, the two dynamic exhibitions will unveil emerging trends and growth opportunities across industries. Attendees can discover the future of Middle East broadcasting, technology, satellite communications, and the thriving media and entertainment sector, projected to grow at a remarkable CAGR of 12.9% from 2021 to 2027.[i]While media and communication technologies have brought significant benefits to this sector, CABSAT tackles critical challenges in content monetisation, competition, infrastructure, and more. Join the conjunction of these events to connect with innovative content creators, producers, broadcast technology providers, and satellite distribution experts.CABSAT 2023 will also feature some of its most anticipated initiatives, including the Content Congress, where the challenges of producing high-quality content, as well as ways to resolve them, will be discussed. During the event, the SATEXPO Summit will highlight the importance of the satellite industry and its readiness to use cutting-edge technologies like automation and Artificial Intelligence (AI), while also discussing various strategies for leading sustainable space activities.Similarly, the ‘NEXTGen Content Screening’ initiative will also return to showcase the latest Middle Eastern and African content in both scripted and non-scripted formats from various genres.Another new and notable aspect of CABSAT’s 2023 edition is its co-location with Integrate Middle East, which is anticipated to be a leading forum and sourcing platform for technology leaders and integrated solution buyers in the Pro-AV industry. Leaders from the production and broadcast industries, including those from Warner Bros., Discovery, Zee Entertainment Enterprises Limited, Abu Dhabi Film Commission, and from Pro AV and media tech communities including Voodooh; Behind the Stage; Quest, Epson Europe B.V., Calyx and others, will address the attendees during scheduled conferences and panel discussions for both events.These thought leaders and industry experts will offer valuable insights from the summit sessions that will concentrate on relevant and timely industry topics, including emerging revenue streams, phygital stores with XR, digital signage, immersive audio, IoT-enabled Pro-AV for smart buildings, and more, for the Pro-AV and media industries across the globe.Flagship forums like CABSAT and Integrate Middle East allow guests and exhibitors to find, connect, and drive strategic initiatives with key representatives in order to advance the industry. Both exhibitions are expected to draw more than 14,000 visitors and have a significant impact on the global satellite communication, production, and distribution sectors. 
https://adgully.me/post/2081/tanmiah-reports-robust-revenue-performance

Tanmiah reports robust revenue performance

Riyadh: Tanmiah Food Company (“Tanmiah” or the “Company”, 2281 on the Saudi Exchange), a market-leading provider of fresh and processed poultry and other meat products, animal feed and health products, and a foods brand franchise operator, today announced its results for the first quarter ending on 31 March 2023, reporting a significant improvement in net profit attributable to owners of the company, from SAR 1.5 million to SAR 21.0 million.As per the applicable accounting standards, the 1Q2022 financial figures have been adjusted to reflect the Tyson Foods transaction, whereby the further processed products business is now classified as discontinued operations.Revenues increased 42.2% year-on-year (“YoY”) to SAR 484.5 million, primarily driven by a 37.4% rise in fresh poultry sales. Gross margin substantially improved from 20.7% in 1Q2022 to 24.8%, while EBITDA of SAR 66.2 million (+164.8% YoY) yielded a margin of 13.7%.Zulfiqar Hamadani CEO of Tanmiah, commented:“Tanmiah reported healthy financial indicators during the first quarter of 2023, with an improvement in revenues, as we are witnessing a sustained increase in sales volumes across our core business segments. Fresh poultry continued to drive the growth in revenues, while our food franchise operations are proving to be a success story, with revenues more than quadrupling when compared to last year.Creating tangible value for our shareholders, customers, and broader stakeholder groups, is a top priority for us at Tanmiah, and we are delighted to be rolling out several strategic measures, that focus on growing our operations in a sustainable, profitable, and responsible manner. We continued to progress well in terms of achieving the objectives of our strategic partnership with Tyson Foods and are targeting to jointly invest in the expansion of the further processing capacity of SFPC to nearly 100,000 metric tons annually.As we remain agile and cater to our customers’ evolving needs and preferences, while enhancing the innovation and quality of our product offerings, we launched Tanmiah Life – a Halal and Saudi Made fresh poultry line with plant-based nutrition, enriched with Omega-3, which is the first of its kind in the Middle East.”Summary Financial HighlightsSAR million 1Q2023 1Q2022 % Change Revenue                                                     484.5                      340.6 42.2%Gross Profit (Loss)                                                    120.0                        70.4 70.3%EBITDA 66.2 25.0  164.8% Net Profit attributable to owners of the company                                                        21.0                          1.5 1,263.0% Ahmed Osilan, Managing Director of Tanmiah said:“Tanmiah Food Company achieved solid financial results during the first quarter, and in light of our focus on returning value to our shareholders, the Board of Directors recommended the distribution of cash dividends of SAR 3.5 per share for FY2022.In line with the efforts to accelerate growth further, His Excellency the Minister of Environment, Water and Agriculture launched new projects by Tanmiah, as part of the company’s strategic plan for 2030, during the ceremony held at the Ministry’s headquarters in Riyadh. Several MoUs were signed with each of Agricultural Development Fund (ADF), Saudi Investment Recycling Company (SIRC), and National Center for Vegetation Cover Development and Combating Desertification (NCVC). Tanmiah is looking to launch the “10miah farmers initiative” with ADF and will work together with SIRC to recycle poultry waste and reduce carbon emissions, in addition to collaborating with NCVC. Furthermore, an MoU was signed between Tanmiah’s subsidiary, Desert Hills for Veterinary Services and MHP, Europe’s leading producer of poultry meat, to establish and operate a number of poultry breeding facilities across the Kingdom.We would like to express our sincere appreciation to all government entities for such significant initiatives, that are targeted towards contributing to Vision 2030’s objectives of attaining food security and self-sufficiency in the Kingdom.”Revenue AnalysisTanmiah reported revenues of SAR 484.5 million for 1Q2023, up 42.2% YoY from SAR 340.6 million in 1Q2022. This was essentially supported by a sustained improvement in sales volumes across all segments, particularly fresh poultry. Food franchise operations also achieved a remarkable enhancement in revenues from SAR 4.0 million to SAR 17.0 million.Fresh Poultry sales, the most significant contributor to Tanmiah’s revenues (83.8%), increased 37.4% YoY in 1Q2023 to SAR 406.0 million from SAR 295.4 million. The growth in revenues can be attributed to a continued rise in sales volumes as well as an increase in production capacity during the period, from 456,000 birds per day as at 31 December 2022, to 475,000 birds per day as at 31 March 2023.Animal Feed and Health revenues grew by 49.2% YoY to SAR 61.5 million from SAR 41.3 million, driven by increased demand for animal health products and equipment.Food franchise operator revenues significantly increased from SAR 4.0 to SAR 17.0 million in 1Q2023, marking the segment’s best performing quarter since the launch of the Company’s food franchise vertical in 2021. During the period, Tanmiah opened 6 POPEYES® stores in the Kingdom, bringing the total to 26 operational outlets as of 31 March 2023.Income Statement AnalysisCost of Sales increased 34.9% YoY to SAR 364.5 million in the first quarter, compared to SAR 270.2 million, due to the rise in sales volumes during 1Q2023. Gross profit increased significantly by 70.3% YoY to SAR 120.0 million, from SAR 70.4 million, in line with the continued rise in sales volumes and recovery in margins, as well as enhanced utilization of assets and operational efficiencies.EBITDA increased substantially from SAR 25.0 million in 1Q2022 to SAR 66.2 million, supported by the solid top-line performance, which has largely outpaced the 26.2% YoY rise in selling, general, and administrative expenses.Net Profit attributable to the owners of the company jumped from SAR 1.5 million to SAR 21.0 million in 1Q2023.Balance Sheet AnalysisTanmiah ended the period with a cash position of SAR 232.8 million, compared to SAR 267.1 million as of 31 December 2022.Total borrowings increased from SAR 308.4 million at the end of December 2022 to SAR 315.9 million.Capex increased from SAR 19.4 million in 1Q2022 to SAR 37.2 million in 1Q2023. Planned capital expenditure in the next few years will focus on ramping up feed milling and primary processing capacities, thus enabling the Company to seize new growth opportunities.Growth StrategyThrough leveraging its fully integrated and highly efficient business model and capitalizing on its extensive market expertise, Tanmiah is strongly positioned to unlock multiple growth avenues both domestically and overseas, in the rapidly expanding global Halal food market. With operational excellence at the core of everything it does, the Company will drive innovation across the entire value chain and continue to explore emerging opportunities for diversifying its product and service offerings, across new geographies. Tanmiah is putting in place wide-ranging strategic and well targeted investments, which are expected to pave the way for long-term and sustainable growth in the years to come, in line with its commitment to the Kingdom’s goals of ensuring food security and self-sufficiency.Operating within a conducive business environment, largely supported by transformative government policies and solid underlying economic fundamentals, Tanmiah is expected to witness an accelerated pace of growth in the future. According to the recently published data by General Authority for Statistics, the Kingdom’s GDP growth in 2022 has outpaced its G20 peers, at 8.7%, which marks the country’s highest annual growth rate in the last decade.Furthermore, Saudi Arabia has recently launched four special economic zones, namely, the King Abdullah Economic City SEZ, Jazan SEZ, Ras Al Khair SEZ and Cloud Computing SEZ, located in the King Abdulaziz City for Science and Technology. The objective of these zones is to provide financial and non-financial incentives to companies, including competitive corporate tax rates, duty-free imports of machinery and raw materials, 100% foreign ownership, and streamlined business set-up procedures, to attract large-scale foreign investments into the Kingdom, on its way to becoming a global business hub.ESG CommitmentsTanmiah implements a strategic, and integrated approach to achieving environmental, economic, and social sustainability through its “Giving, Earning, and Sustaining model.” Commitment to sustainability is built on 3 key pillars: Sustaining People, Sustaining the Planet and Sustaining Agriculture.The Company established its ESG Committee in 2022, which has finalized the focus areas that are aligned to the economic and social goals of the Kingdom’s Vision 2030 as well as the United Nations’ Sustainable Development Goals.The Committee is looking to adopt a suitable international ESG reporting framework over the course of the year, whose objective is to provide meaningful and measurable disclosures to investors and other stakeholders about Tanmiah’s ESG activities, in alignment with international reporting standards.
https://adgully.me/post/2080/jamal-alamer-joins-ifs-as-regional-sales-director

Jamal Alamer joins IFS as Regional Sales Director

Dubai: IFS, the global cloud enterprise software company announced the appointment of Jamal Alamer as the new Regional Sales Director for the MENA region. A highly accomplished professional, his exceptional leadership and skills will be a driving force to position IFS in the digital transformation market with its cutting-edge solutions that meet the evolving customer needs.Speaking on the appointment, Mehmood Khan, Managing Director Middle East and North Africa at IFS, said, “The region has been witnessing tremendous opportunities and growth. The timely appointment of Jamal Alamer will help us deliver strong customer experiences and success. We believe that IFS will be able to sustain its growth and establish itself as a key player in the digital transformation industry.” As Regional Sales Director, Jamal will support IFS’s growth objectives through the development and execution of the company’s go-to-market strategy in the sales teams to a range of industries, including Oil & Gas, Utilities, Telecommunications, Aerospace & Defence, Marine, Manufacturing and Engineering & Construction.“IFS has a strong market reputation and an innovative product portfolio. This is solidified by the commitment to customer success and this has been a catalyst for joining the company. Understanding the organization’s culture, operations and strategic objectives are key to my role, and will help in developing plans to implement effective sales strategies to drive revenue growth and expand IFS’s market share in the digital transformation space,” said Jamal Alamer as the new Regional Sales Director, MENA.Prior to this, Jamal held positions in AVEVA and Bentley Systems, where he honed his skills in developing and implementing solutions that drive business growth and improve operational efficiency. Throughout his career, he has been instrumental in pushing the adoption of the latest technologies, with a particular focus on AI, Machine Learning, Cloud Solutions, Asset & Service Management, APM, EPC 4.0, BIM, and Digital Transformation. He holds a bachelor’s degree in computer engineering and is a certified Product Management Professional (PMP).
https://adgully.me/post/2079/osn-expands-partnership-with-itv-studios

OSN expands partnership with ITV Studios

Dubai: OSN, the leading entertainment network in the Middle East is delighted to announce the expansion of its existing deal with ITV Studios, the production and distribution arm of ITV PLC – the UK’s largest commercial broadcaster. This expanded partnership will bring an extensive line-up of captivating scripted and non-scripted programming exclusively to OSN+ and OSN TV starting this month.Under the enhanced agreement, OSN subscribers will have access to over 150 hours of exceptional content, including highly acclaimed series and award-winning productions. Audiences can look forward to enjoying all six seasons of the 9-time Emmy Award-winning comedy series, Schitt's Creek as well as other highly anticipated shows like Bump and The Suspect. As part of this exciting collaboration, OSN will also include the popular reality show, The Voice US, to its programming line-up.Commenting on the expanded partnership, Rolla Karam, SVP, Content Acquisition & Arabic Channels at OSN, added, "This expanded deal showcases our commitment to offering the best in entertainment to our viewers. We are excited to bring acclaimed series like Schitt's Creek and the latest season of the talent show, The Voice US, to our platform. We look forward to further strengthening our collaboration with ITV Studios and bringing more exceptional content to our viewers in the near future."Further enriching its entertainment offering, OSN will feature an array of captivating shows, including Vigil Season 1, the limited series Litvinenko, a selection of delightful cooking series such as John and Lisa's Weekend Kitchen, Gino's Italian Express, and Tom Kerridge Barbecues, and George Clark’s Flipping Fast, among many others.This expansion is just the beginning of a promising collaboration between OSN and ITV Studios. Looking ahead to 2024, OSN is excited to announce plans to license more incredible content from ITV Studios, promising even more engaging and diverse programming options for its viewers.The deal was brokered on behalf of ITV Studios Global Partnerships by Robbie Burroughs, Sales Director, EMEA.OSN+ can be accessed through all your favourite devices, including major TV platforms,
https://adgully.me/post/2078/matrix-pr-shines-at-prca-mena-awards-2023-with-6-highly-sought-after-awards

Matrix PR shines at PRCA MENA Awards 2023 with 6 highly sought after awards

Dubai: Homegrown communications agency Matrix Public Relations was among the top winners honored at this year’s Public Relations and Communications Association MENA (PRCA MENA) awards with six prestigious awards across key highly competitive categories.Recognized as the world’s largest professional PR body, PRCA through its annual awards ceremony, brings together in-house and agency teams from across the region to showcase some of their best communications campaigns and a chance to demonstrate their impact to society.Succeeding with Award-Winning CampaignsFounded 23 years ago by PR veteran Jack Pearce, the Dubai-based public relations agency Matrix PR kicked off its awards haul by being named the winner for the Best Integrated Campaign: Small/Medium Companies. In this category, Matrix was feted for its contribution and sterling performance in the campaign planning and execution for cyber protection firm, Acronis. The Dubai-based agency was also announced the overall winner of the Best PR Campaign - Digital category following its successful and impactful campaign for insurance experts Zurich dubbed ‘Have You Done Your Homework”.The team of highly-talented PR practitioners were also feted for successfully pulling off a campaign for a new market entrant in one of the most competitive industries in the region. In the Results on a Budget category, Matrix PR emerged the winner of one of the most sought-after awards for executing Dubai’s first-ever Celebrity Football Cup in 2022 for the new kids on the event management block - AG Events. Matrix PR was also highly commended in the Small Consultancy of the Year category. Celebrating ExcellenceSpeaking at the sidelines of the glamorous event, which was held at Hilton Palm Jumeirah, Dubai, Matrix PR Chief Executive Officer, Hilmarie Hutchison commended the team for their exemplary performance and dedication.“We are extremely proud to have won in various competitive categories - an achievement that signifies our commitment to delivering tangible results for our clients. The team has gone above and beyond to ensure that our PR campaigns are not just focused on getting covered by the media but also have a long-lasting impact to the target audience. These auspicious awards will serve as a motivation and inspiration to the team and be a constant reminder of the excellent work they continue to do,”Despite its humble beginnings, the boutique PR agency managed to accumulate an impressive 13 elite awards - including an international award - in the past year alone. In line with the evolving industry needs, the agency has also re-aligned its objectives towards delivering business and data-driven communications strategies that address its clients’ pain-points.The recognition by its industry peers under the PRCA Awards forum presents an opportunity for the agency to moot growth-oriented synergies across all industries. This, according to the agency, will enable the team to craft PR campaigns that will help brands change mindsets and solve real issues.
https://adgully.me/post/2077/osn-and-afac-launch-mentorship-programme-for-arab-tv-series

OSN and Afac launch mentorship programme for Arab TV series

Dubai: OSN, the leading entertainment network in the Middle East, has teamed up with The Arab Fund for Arts and Culture (Afac) to launch a ground-breaking mentorship programme called The Writers' Room. The initiative is aimed at fostering creativity and developing new, compelling TV series from the Arab region.The mentorship programme provides a platform for series creators to pitch their projects to OSN for potential development and distribution on their platform. The initiative is designed to support the development of a fully-fledged limited series, providing guidance from experts during and between residencies.The programme's aim is to nurture a culture of series writing in the region that is anchored in the Writers' Room method, allowing for peer-to-peer learning and participation in the creative process.“At OSN, we believe in the power of local storytelling and the incredible talent that exists within the Arab region and are excited to join hands with Afac to launch this initiative. This programme represents our commitment to nurturing emerging writers and investing in compelling narratives that resonate with our diverse audience. Together, we aim to unlock the untapped potential of Arab storytellers and create a platform for their voices to be heard," said Joe Kawkabani, chief executive of OSN.Successful applicants will also have access to weekly online working sessions, one-on-one mentorship, and support from experts in relevant fields. Final feedback on their fully written episodes will be provided by industry professionals, and their projects will have a first look by the commissioning team at OSN.“The initiative marks a significant step in supporting the development of Arab series creators. Through this programme, we aim to provide a nurturing environment for emerging talents, bridge gaps in series development, and foster a community of storytellers,” said Afac’s executive director Rima Mismar.The programme is open to Arab writers living in the region with prior writing experience, preferably in series writing, and who submit a project as part of their application.Applications can be made through the Afac portal until July 7. The Writers' Room mentorship programme represents a significant opportunity for Arab writers to showcase their talents and develop their series projects.
https://adgully.me/post/2076/emirates-group-announces-2022-23-results

Emirates Group announces 2022-23 results

Dubai: The Emirates Group today released its 2022-23 Annual Report, reporting its most profitable year ever on the back of strong demand across its businesses. Emirates achieved new record profits, a complete turnaround from its loss position last year. Both Emirates and dnata saw significant revenue increases in 2022-23 as the Group expanded its air transport and travel-related operations following the removal of nearly all pandemic-related restrictions around the world. For the financial year ended 31 March 2023, the Emirates Group posted a record profit of AED 10.9 billion (US$ 3.0 billion) compared with an AED 3.8 billion (US$ 1.0 billion) loss for last year. The Group’s revenue was AED 119.8 billion (US$ 32.6 billion), an increase of 81% over last year’s results. The Group’s cash balance was AED 42.5 billion (US$ 11.6 billion), the highest ever reported, up 65% from last year mainly due to strong demand across its core business divisions and markets.  HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group, said: “We’re proud of our 2022-23 performance which is not only a full recovery, but also a record result. This achievement would not have been possible without HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai, whose leadership has been critical to our success today and through the years. The architect of Dubai’s progressive economic policies, HH Sheikh Mohammed is also the engine behind the Emirates Group’s trajectory. Without his drive and support, Emirates will be half the size of what we are today.” He added: I’m proud of the Emirates Group’s performance for 2022-23, and our contribution to the restoration of air transport and tourism across the markets we serve, including Dubai’s astounding 97% year-on-year growth in international visitors for 2022. The Group is the biggest player in the UAE’s aviation sector, which supports over 770,000 jobs and generates an estimated contribution to GDP of over US$ 47 billion (AED 172.5 billion). With our growth plans, and in line with the Dubai Economic Agenda D33, we expect to significantly increase our contribution to the UAE’s GDP over the next decade through direct and indirect employment, supply chain spending, tourism spend, and trade and commerce benefits from the movement of cargo.” Commenting on the Group’s 2022-23 turnaround performance, Sheikh Ahmed said: “We had anticipated the strong return of travel, and as the last travel restrictions lifted and triggered a tide of demand, we were ready to expand our operations quickly and safely to serve our customers. Our ongoing investments in our brand, and in our products and services, helped drive customer preference and position us favourably in the market. As a result, we have delivered a record financial performance and cash balance for our financial year 2022-23. This reflects the strength of our proven business model, our careful forward planning, the hard work of all our employees, and our solid partnerships across the aviation and travel ecosystem.” To support expanded operations and to bolster the Group’s future capabilities, Emirates and dnata ramped up recruitment activity across the globe during the year. As a result, the Group’s total workforce increased by 20% to 102,379 employees, representing over 160 different nationalities. In 2022-23, the Group collectively invested AED 7.2 billion (US$ 2.0 billion) in new aircraft, facilities, equipment, companies, and the latest technologies to position the business for future growth. Our commitments include: a massive multi-billion dollar aircraft cabin retrofit programme; an order for 5 new 777 freighters; the building of a new pilot training centre; the opening of Bustanica, the world’s largest vertical farm in Dubai under a partnership with CropOne; new training aircraft for its cadets at Emirates Flight Training Academy; dnata’s acquisition of 30% shares to gain full ownership of its ground handling operations in Brazil; and the building of a new advanced cargo facility in Erbil, Iraq. The Emirates Group also continued to progress on its sustainability journey during the year. Notably, it signed up to the United Nations Global Compact, a voluntary initiative where Emirates and dnata will work towards making the UN Sustainable Development Goals (SDGs) and Principles part of their strategy, culture, and operations. The Group also signed the UAE Gender Balance Council’s pledge to increase female representation at mid-senior management positions to 30% across the country by 2025. Amongst its numerous environmental initiatives, a key highlight for Emirates was the successful conduct of a demonstration flight with 100% sustainable aviation fuel (SAF) in one engine of a Boeing 777. This first-in-region initiative contributes to collective industry data and efforts to enable a future of 100% SAF flying. dnata in 2022-23 pledged to invest US$ 100 million (AED 367 million) over 2 years, to improve environmental efficiency across its global business, supporting its goal to reduce its carbon footprint by 50% by 2030. During the year, the Group supported various community and humanitarian initiatives across its markets including relief efforts for the floods in Pakistan and the earthquake in Turkey and Syria. It also continued to participate in innovation incubators, and support programmes that build a pipeline of skilled aviation talent and develop future solutions for the industry. Sheikh Ahmed said: “In 2022-23, we’ve not only brought back most of our operations but also grew our footprint and capabilities by investing in people, product, and new technologies – demonstrating our agility and ability. We continue to lay strong foundations for future success and join hands with partners to grow our business and to collaborate on innovative solutions for travel and aviation. As our business expands, so does our ability to make a positive impact on the communities we serve. We are steadfast in our commitment to deliver value to our customers and stakeholders while minimising our environmental impact. “We go into 2023-24 with a strong positive outlook and expect the Group to remain profitable. We will work hard to hit our targets while keeping a close watch on inflation, high fuel prices, and political and economic uncertainty.” Emirates performanceEmirates’ total passenger and cargo capacity increased by 32% to 48.2 billion ATKMs in 2022-23, as the airline continued to reinstate passenger services across its network in line with the lifting of pandemic-related flight and travel restrictions. In addition to launching services to Tel Aviv, Emirates relaunched flights to six destinations and increased operations to 62 cities across its network throughout the year to serve strong customer demand. By 31 March 2023, the Emirates network comprised 150 destinations across six continents, including 9 cities served by its freighter fleet only. Emirates also deployed its flagship A380 aircraft to even more cities during the year, bringing its A380 network to 43 destinations as of 31 March 2023. Enabling its customers access even more destinations, Emirates signed agreements with new codeshare partners in 2022-23 most notably with United Airlines and Air Canada, expanding the airline’s connectivity in the Americas to over 200 new points, in addition to mutual frequent flyer programme benefits. Emirates also reinforced its strategic partnerships with Qantas and flydubai and added new interline and codeshare partners: Airlink, AEGEAN, ITA Airways, Air Tanzania, Bamboo Airways, Batik Air, Philippine Airlines, Royal Air Maroc and Sky Express. Emirates received two new 777 freighter aircraft during the financial year. It also phased out 4 older aircraft comprising of 2 A380, 1 Boeing 777-300ERs and 1 Freighter. Its total fleet count at the end of March was 260 units, with a youthful average fleet age of 9.1 years. Emirates’ order book stands at 200 aircraft, including 5 additional Boeing 777-300ER freighter orders announced during 2022-23. The airline’s long-standing strategy of operating modern and efficient aircraft remains unchanged, a commitment which underpins its Fly Better brand promise as a young fleet is better for the environment, better for operations, and better for customers. With significantly enhanced capacity deployment across most markets, Emirates’ total revenue for the financial year increased 81% to AED 107.4 billion (US$ 29.3 billion). Currency fluctuations in some of the airline’s major markets, notably the Euro, Pound Sterling, and devaluation of the Pakistani Rupee, significantly impacted the airline’s profitability negatively by AED 4.5 billion (US$ 1.2 billion). Total operating costs increased by 57% from last financial year. Cost of ownership (depreciation and amortisation) and fuel cost were the two biggest cost components for the airline in 2022-23, followed by employee cost. Fuel accounted for 36% of operating costs compared to 23% in 2021-22. The airline’s fuel bill increased by 143% to AED 33.7 billion (US$ 9.2 billion) compared to the previous year, due to a higher uplift of 49% in line with capacity expansion and a higher average fuel price which was up by 48%. With the removal of pandemic-related travel restrictions globally, the airline substantially improved its financial results and reported a record profit of AED 10.6 billion (US$ 2.9 billion) after last year’s AED 3.9 billion (US$ 1.1 billion) loss, and an exceptional profit margin of 9.9%, reflecting the best performance in the airline’s history. Emirates carried 43.6 million passengers (up 123%) in 2022-23, with seat capacity up by 78%. The airline reports a Passenger Seat Factor of 79.5%, compared with last year’s passenger seat factor of 58.6%; and a 7% increase in passenger yield to 37.5 fils (10.2 US cents) per Revenue Passenger Kilometre (RPKM), due to a change in cabin and route mix, fares and currency.  Emirates continued to invest in delivering ever better customer experiences. During the year, it launched its full Premium Economy experience to hugely positive customer feedback, brought into service the first 6 of its newly retrofitted A380s with completely refreshed cabin interiors, and opened ‘Emirates World’ - a modern concept retail store which will gradually be introduced to other key markets. It also announced a US$ 350 million investment in new generation inflight entertainment systems for its A350 fleet. With a continued focus on digital initiatives to provide customers with speedy and secure journeys, Emirates also signed a landmark biometric data agreement with the General Directorate of Residency and Foreigners Affairs in Dubai to fast-track travellers’ journey on arrival. Emirates SkyCargo delivered a solid performance, contributing 16% of the airline’s revenue despite a reduction in available capacity as aircraft that were temporarily converted into “mini freighters” during the pandemic returned to full passenger service. In 2022-23, Emirates’ cargo division reinforced its leadership in cool chain transport, building on the advanced expertise and infrastructure that made it the carrier of choice for the transport of temperature sensitive medicines during the pandemic, and other perishable items. Emirates SkyCargo maintained its edge in the global airfreight industry by focusing its customers, bringing innovative solutions to the market, and leveraging its fleet and network capabilities. During the year, the cargo division signed commercial MoUs with United Airlines and Air Canada to expand its network reach and capacity for customers; introduced a new digital channel, WebCargo, for customers to directly access and book its flights for their cargo shipments; and launched Emirates Delivers UK, expanding its e-commerce shipping solution to UAE customers. Emirates SkyCargo also deployed its expertise and capacity to transport relief goods to Pakistan, Turkey and Syria in partnership with Dubai’s International Humanitarian City. With steady air freight demand throughout the year, Emirates’ cargo division reported a solid revenue of AED 17.2 billion (US$ 4.7 billion). This was a 21% decline over last year’s exceptional performance caused by the pandemic. Freight yield per Freight Tonne Kilometre (FTKM) increased by 3% despite more cargo capacity returned to the global market, but generally remained at high levels compared to the pandemic marketplace due to steady and strong demand. Tonnage carried declined by 14% to reach 1.8 million tonnes, due to the reduction in available freighter capacity for the entire year with the reinstatement of more passenger services. At the end of 2022-23, Emirates’ SkyCargo’s total freighter fleet stood at 11 Boeing 777Fs. Emirates’ hotels portfolio revenue over last year increased by 12% to AED 675 million (US$ 184 million) reflecting the uptick in tourism traffic, particularly to Dubai.   Emirates has consistently demonstrated the ability and commitment to fulfil its contractual obligations. In addition to repaying aircraft related financing liabilities as they fall due, it successfully repaid AED 3.0 billion (US$ 817 million) more of the total AED 17.5 billion (US$ 4.8 billion) raised during the COVID-19 crisis. This assurance continues to strengthen the confidence of its financing partners in its business model and allowed Emirates to reprice AED 4.5 billion (US$ 1.2 billion) of debt during this financial year and further raise AED 1.2 billion to finance the acquisition of two new B777 freighter aircraft through an Islamic finance lease at highly effective margins. In the face of rising interest rates, Emirates adeptly managed its net exposure and effectively mitigated the impact of rate fluctuations on the bottom line. Additionally, the proactive currency risk management programme ensured ongoing financial stability and resilience by employing a range of hedging strategies including forward contracts and natural hedges.Emirates closed the financial year with an exceptional level of cash assets of AED 37.4 billion (US$ 10.2 billion), 79% higher compared to 31 March 2022.   dnata performanceRecovery from the pandemic was felt across almost all dnata businesses, and in 2022-23 dnata increased its profit by 201% to AED 331 million (US$ 90 million).With growing flight and travel activity across the world, dnata's total revenue increased by 74% to AED 14.9 billion (US$ 4.1 billion). dnata’s international businesses account for 72% of its revenue, an increase of 10%pts from the previous year. Through the year, dnata worked closely with its customers through the challenges of labour shortages and rising inflation in its major markets such as UK, US, Europe and Australia. Laying the foundations for future growth, dnata’s investments in 2022-23 amounted to AED 467 million (US$ 127 million). Significant investments during the year included: a new cargo centre in Amsterdam, the Netherlands; new modern cargo and ground service equipment facilities in Erbil, Iraq; the global roll-out of its advanced “OneCargo” system to digitise and automate business functions; the expansion of marhaba operations in Dubai and Zanzibar; and the re-opening of renovated catering facilities in Sydney with energy efficient installations and equipment upgrades.In 2022-23, dnata’s operating costs increased by 74% to AED 14.6 billion (US$ 4.0 billion), in line with expanded operations in its Airport Operations, Catering and Travel divisions and impacted by inflationary pressure across all markets mainly for labour and food supply.dnata’s cash balance improved by more than AED 200 million to AED 5.1 billion (US$ 1.4 billion). Net cash used in financing activities, primarily payments for loans and leases, amounted to AED 906 million (US$ 247 million), while the business utilised net cash of AED 528 million (US$ 144 million) in essential investing activities. The business saw a positive operating cash flow of AED 1.4 billion (US$ 381 million) in 2022-23, a reflection of the substantial improvements in revenue.Revenue from dnata’s Airport Operations, including ground and cargo handling increased to AED 7.2 billion (US$ 2.0 billion).The number of aircraft turns handled by dnata globally grew by 35% to 712,383, cargo handled declined by 8% to 2.7 million tonnes, reflecting the increased flight activity across markets as the last pandemic restrictions lifted and dnata’s customers reinstated services. During 2022-23, dnata launched its ground handling operations at the newly built terminal of Zanzibar Abeid Amani Karume International Airport, together with Emirates Leisure Retail (ELR) and MMI as master concessionaire for all food and beverage, duty free and commercial outlets at the terminal. It also expanded operations in Canada, partnering GTA Group to offer quality and safe cargo services in Calgary and Vancouver.dnata’s Catering & Retail business accounted for AED 4.8 billion (US$ 1.3 billion) of dnata’s revenue, up by 187%. The inflight catering business uplifted 111.4 million meals to airline customers, almost three times the number of meals from last year, as its airline customers across the world restored their flight operations.dnata’s Catering & Retail division substantially increased production to support airlines to restart their flight operations after the pandemic particularly in Australia, and its key markets of UK and the USA. It also worked extensively with its customers on flexing their menus to address supply chain issues and food inflation. In the UAE, Alpha Flight Services (Alpha), dnata’s subsidiary, signed a concession agreement under which it will provide flight catering services to over 10 airlines at Ras Al Khaimah International airport, operate three F&B outlets, as well as the airport lounge.Notable contract wins for the catering division in 2022-23 include: multi-year catering contracts with Australia’s newest airline, Bonza, and with Air India for its flights in London, Birmingham, and Milan; contracts with United Airlines and Edelweiss Air for their flights in Jordan; and with Lufthansa and Swiss International Air Lines in Singapore.Revenue from dnata’s Travel Services division grew by 227% to AED 2.3 billion (US$ 618 million). The reported total transaction value (TTV) of travel services sold increased by 203% to AED 7.0 billion (US$ 1.9 billion), a substantial growth from last year. This reflects last year’s abnormal situation where the business was recovering from COVID-19-related booking cancellations.In 2022-23, dnata Representation Services boosted its existing customer service support for Lufthansa in Europe and grew its relationship with American Airlines by providing a range of sales and marketing services to the carrier as its general sales agent in India. dnata became the preferred travel partner in the Middle East for American Express Global Business Travel, the world’s leading B2B travel platform; and enhanced its long-standing partnership with Club Med to bring tailor-made, all-inclusive holidays at exclusive rates closer to the GCC travellers.In the UAE, dnata expanded its retail footprint with the opening of a new travel store in Dubai Hills. Reflecting the increased visitor numbers and demand for Dubai experiences, Arabian Adventures expanded and enhanced its popular ‘Overnight Safari’ experience in the Dubai Desert Conservation Reserve and re-launched an enhanced edition of its signature Jeep Adventure Safari.dnata's leisure wholesale specialist, Yalago, expanded its global in-markets teams, and recorded a 92% year on year increase in hotel bookings in 2022. 
https://adgully.me/post/2075/shiseido-company-opens-store-outside-the-asia-region-in-dubai

Shiseido Company opens store outside the Asia region in Dubai

Dubai:  Shiseido Company, the Japanese revolutionary beauty leader today announced the opening of the Shiseido Ginza Tokyo brand store in Mall of the Emirates, the only store outside the Asia region for the 150-year-old brand, in partnership with Majid Al Futtaim, the leading retail, shopping mall, communities, and leisure pioneer across the Middle East, Africa, and Asia. This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut into the beauty industry.Since 1972, Shiseido has pioneered the future of skincare to bring a truly holistic experience to the beauty routine. Being an innovative cosmetic company, Shiseido blends cutting-edge technology with breakthrough science from Japan, to reveal the most vibrant and radiant self every day.As Shiseido Ginza Tokyo opens its doors in Dubai, customers will have the chance to experience the innovative and unique expert facial treatments and personalised skincare consultations the brand is famous for. The treatment room, which features state-of-the-art technology and equipment, including Personalised skin analysis tools and advanced facial massage techniques, offers several treatment options incorporating breakthrough science from Japan. Customers will have access to Shiseido’s full assortments of products and exclusive access to some of the latest and most advanced products only available in-store.Franck Marilly, President & CEO, Shiseido EMEA & Global Fragrance, said:“The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand's state-of-the-art skincare innovation to the region's very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”The Shiseido store design seamlessly blends the best of East and West, creating a modern and elegant space that pays homage to the brand's Japanese heritage. The neutral palette, clean lines, and natural textures come together to create a sense of simplicity that captures the essence of the brand ethos. Cladded in impactful red mirror and appearing to float off the walls, the treatment room is at the core of the store design with a contrasting, yet symbiotic aesthetic, allowing the customer to be both captivated and comfortable in Shiseido Ginza Tokyo store.The store opening follows a successful six-month e-commerce partnership between Shiseido brand and Majid Al Futtaim Lifestyle, which saw a 38% monthly average growth since its launch.Commenting on the milestone opening, Fahed Ghanim, Majid Al Futtaim Lifestyle, said:“We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand. Shiseido's 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers.”"The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle is a testament to the potential of this market and the strength of our ecosystem to support the growth of leading international brands. We are honored to welcome Shiseido to our portfolio and we are confident that with our deep understanding of the local market and Shiseido's global expertise in beauty, we will deliver a new level of sophistication to the beauty landscape in the region.”To celebrate the opening of the store, located on the ground floor in Mall of the Emirates, customers will be treated to a variety of exclusive offers, including for the first two weeks, complimentary express facial treatments for anyone who reaches a minimum spend of AED 750, as well as additional offers and animations launched each month.Majid Al Futtaim Lifestyle's entry into the beauty industry with Shiseido Ginza Tokyo complements the group's existing portfolio of eight leading franchise brands, two homegrown brands, and over 65 stores across the GCC, along with 18 online platforms. In 2022, the company achieved a record-breaking performance, with a 38% year-on-year increase in like-for-like revenue and over 20 store openings across the region. Looking ahead to 2023, Majid Al Futtaim Lifestyle is set to continue its growth trajectory by opening another 15 stores across the region with the Shiseido store in Mall of the Emirates as the first.Dubai, UAE:  Shiseido Company, the Japanese revolutionary beauty leader today announced the opening of the Shiseido Ginza Tokyo brand store in Mall of the Emirates, the only store outside the Asia region for the 150-year-old brand, in partnership with Majid Al Futtaim, the leading retail, shopping mall, communities, and leisure pioneer across the Middle East, Africa, and Asia. This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut into the beauty industry.Since 1972, Shiseido has pioneered the future of skincare to bring a truly holistic experience to the beauty routine. Being an innovative cosmetic company, Shiseido blends cutting-edge technology with breakthrough science from Japan, to reveal the most vibrant and radiant self every day.As Shiseido Ginza Tokyo opens its doors in Dubai, customers will have the chance to experience the innovative and unique expert facial treatments and personalised skincare consultations the brand is famous for. The treatment room, which features state-of-the-art technology and equipment, including Personalised skin analysis tools and advanced facial massage techniques, offers several treatment options incorporating breakthrough science from Japan. Customers will have access to Shiseido’s full assortments of products and exclusive access to some of the latest and most advanced products only available in-store.Franck Marilly, President & CEO, Shiseido EMEA & Global Fragrance, said:“The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand's state-of-the-art skincare innovation to the region's very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”The Shiseido store design seamlessly blends the best of East and West, creating a modern and elegant space that pays homage to the brand's Japanese heritage. The neutral palette, clean lines, and natural textures come together to create a sense of simplicity that captures the essence of the brand ethos. Cladded in impactful red mirror and appearing to float off the walls, the treatment room is at the core of the store design with a contrasting, yet symbiotic aesthetic, allowing the customer to be both captivated and comfortable in Shiseido Ginza Tokyo store.The store opening follows a successful six-month e-commerce partnership between Shiseido brand and Majid Al Futtaim Lifestyle, which saw a 38% monthly average growth since its launch.Commenting on the milestone opening, Fahed Ghanim, Majid Al Futtaim Lifestyle, said:“We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand. Shiseido's 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers.”"The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle is a testament to the potential of this market and the strength of our ecosystem to support the growth of leading international brands. We are honored to welcome Shiseido to our portfolio and we are confident that with our deep understanding of the local market and Shiseido's global expertise in beauty, we will deliver a new level of sophistication to the beauty landscape in the region.”To celebrate the opening of the store, located on the ground floor in Mall of the Emirates, customers will be treated to a variety of exclusive offers, including for the first two weeks, complimentary express facial treatments for anyone who reaches a minimum spend of AED 750, as well as additional offers and animations launched each month.Majid Al Futtaim Lifestyle's entry into the beauty industry with Shiseido Ginza Tokyo complements the group's existing portfolio of eight leading franchise brands, two homegrown brands, and over 65 stores across the GCC, along with 18 online platforms. In 2022, the company achieved a record-breaking performance, with a 38% year-on-year increase in like-for-like revenue and over 20 store openings across the region. Looking ahead to 2023, Majid Al Futtaim Lifestyle is set to continue its growth trajectory by opening another 15 stores across the region with the Shiseido store in Mall of the Emirates as the first.
https://adgully.me/post/2073/al-ramz-corporation-pjsc-appoints-two-new-group-ceos

Al Ramz Corporation PJSC Appoints Two New Group CEOs

Dubai: Al Ramz Corporation PJSC (DFM: ALRAMZ), a leading financial services provider in the UAE, has announced the appointment of two new Group CEOs, as part of its ongoing efforts to strengthen its leadership team. Haisam Odeimeh has been appointed as the new Group CEO for Financial Services, while Karim Schoeib will serve as the Group CEO for Investment Banking.Both senior executives possess significant capital markets expertise and have established client relationships throughout the region. This strategic move aligns with Al Ramz's objective of investing in top talent to offer exceptional client service and is expected to bolster the company's position in the financial services sector and support its strategic growth plans.Commenting on the appointments, Mohammad Al Mortada Al Dandashi, Group Managing Director of Al Ramz Corporation PJSC said, “At this critical stage of our growth, we are delighted to announce the appointment of two exceptional Group Chief Executives. Haisam and Karim have an extensive record in the region capital markets and possess a robust network of relationships. In their new capacity, they will play a crucial role in executing Al Ramz's strategic vision, and I am excited to collaborate alongside them to achieve our maximum potential.”Haisam will be working closely with the Group Managing Director to strengthen the Group's financial services and management consultancy offerings with the objective of assisting client organizations in enhancing performance, remaining competitive and adapting to market conditions.Karim will collaborate closely with the Group Managing Director in his new position to enhance Al Ramz's investment banking business across asset management, corporate finance, market making, prime brokerage and research to generate value for shareholders and stakeholders and propel expansion in key markets.Haisam, formerly the Group Chief Operating Officer, has over 23 years of experience and previously served as the Financial Services Head at KPMG. He led key high-profile transactions, holds a master’s degree in Banking and Finance from Paris Sorbonne University and is a Certified Public Accountant.Karim, formerly the Chief Executive Officer of Al Ramz Capital, brings over 25 years of Investment Banking experience and previously served in several senior positions in leading institutions including Credit Suisse. Karim holds a master’s degree in Banking and Finance from Paris Sorbonne University and is a Certified Wealth Advisor.
https://adgully.me/post/2074/meta-unveils-new-ai-powered-tools-for-advertisers

Meta unveils new AI-powered tools for advertisers

Meta, the parent company of Facebook, has unveiled new AI-powered tools and features for advertisers and marketers. The company has introduced a new testing playground, the AI Sandbox, that will test generative AI-powered ad tools like text variation, background generation, and image outcropping. Meta is working with a small group of advertisers and plans to expand access gradually from July onwards. The company has also introduced new features in its Meta Advantage suite of ad automation tools, including switching manual campaigns to Advantage+ shopping in one click and using video creative in catalog ads. Additionally, the company is investing tens of billions of dollars annually in AI infrastructure and modeling to improve the performance and measurement of its ads system.The AI Sandbox will act as Meta's testing playground for early versions of new tools and features, including generative AI-powered ad tools. The goal is to learn what works for advertisers and make these features easy to use in our Meta's tools. The company is building tools like text variation, background generation and image outcropping to do things like make an ad’s text more engaging or improve parts of its creative.Currently, Meta is working with a small group of advertisers in order to quickly gather feedback that it can use to make these products even better. In July, Meta will begin gradually expanding access to more advertisers with plans to add some of these features into its products later this year.
https://adgully.me/post/2072/66-of-uae-organisations-report-data-breaches-in-2022

66% of UAE organisations report data breaches in 2022

Dubai: Infoblox Inc., a company that offers a cloud-enabled networking and security platform, released its 2023 Global State of Cybersecurity Report. According to the report, 66% of organizations in the UAE have experienced one or more data breaches in the past year, which is a worrying trend. The report highlights several security and networking trends that urge the cybersecurity industry to follow its lead in unifying networking and security teams. Mohammed Al-Moneer, Regional Sr. Director, META at Infoblox commented that respondents in the UAE continue to face challenges in securing remote employee and corporate-owned devices, networks and endpoints. Most of them fear data leaks and cloud attacks and do not believe they have a firm grip on the insider threat. The report presents various findings, such as the prevalent security controls and attack methods, the estimated average value of losses suffered by UAE organizations and the top anticipated challenges in protecting against attacks.Findings from the 2022 study among UAE respondents reveal the following trends:   Since the COVID-19 pandemic began, many UAE organizations fast-tracked digital transformations to support remote workers (61%), boosted support for customer portals to support their workforces or customers (46%), and focused network and security controls on the edge - such as SASE, secure access service edge (44%).   In the past year, a large share of UAE organizations added remote employee- and corporate-owned mobile devices (59%) and cloud-managed DDI (DNS-DHCP-IPAM) servers (59%) to protect their networks while managing the proliferation and associated security risks from more remote devices on the network. Also, 55% added smart kiosks or similar devices to support remote customers or clients.   In the next 12 months, UAE respondents said their organization will be most concerned about data leakage (48%), cloud attacks (40%) as well as attacks through networked IoT (29%).   UAE respondents believe their organization is least prepared to defend their organization’s networks against insider threats (15%), direct attacks through cloud services (13%), data leakage (13%), as well as ransomware, supply chain/third-party attacks and attacks through networked IoT, which were mentioned by 11% each. They did not seem confident in workers’ or suppliers’ ability to maintain high security standards, especially with organizations transitioning from on-premises to cloud services.   On average, UAE organizations detected more issues resulting from email/phishing attacks compared to any other type. Respondents estimated their organization detected issues resulting from roughly 27 email/phishing attacks in the past 12 months, as well as 17 ransomware attacks, 15 network attacks, 15 device/ endpoint attacks, 14 application attacks and 14 cloud attacks in the same period.   Two-thirds (66%) of UAE respondents reported one or more breaches to their organization from cyberattacks—most originating from Wi- Fi access points as a result of a remote workforce (41%), third-party and/or supply chain providers (39%), IoT devices or networks (38%) and cloud infrastructure or applications (36%).   Phishing was the most common attack method against organizations that were breached, accounting for 62% of attack methods in the past year, followed by advanced threats (APTs) (53%) and ransomware (51%).   Collectively, the estimated average value of UAE organizational losses— including direct and indirect financial losses as well as reputational harm and remediation expenses—resulting from those breached in the past year was roughly 8 million UAE dirham (USD $2.2 million). Organizations that were victims of breaches mostly experienced system outages or downtime (49%), data lockouts due to ransomware (41%) and other malware infections (39%) or data manipulation (38%).   UAE organizations used a variety of controls to protect their networked assets in on-premises, cloud-based and hybrid (on-premises and cloud-based) environments. The most prevalent are VPN/access controls (29%) for on-premises; DNS security (48%) and cloud access security brokers, data encryption and secure provisioning and deprovisioning (44% each) for cloud-based environments.   On average, most organizations (69%) take up to 24 hours to investigate a threat, with many relying on third-party threat intelligence platforms or services. To aid their investigations or threat hunts, security teams mostly rely on vulnerability information (44%), DNS queries and response (43%), open-source intelligence (39%) and network flow data (38%).   The Domain Name System (DNS) provides various security measures to protect organizations and is a key component in virtually all organizations’ security strategies. Respondents reported their organization most typically uses DNS in its strategy to help with the following: protecting against threats like DNS tunneling, data exfiltration and domain generating algorithms that other security tools might miss (61%); helping detect malware activity earlier in the kill chain (57%); blocking known bad destination requests to reduce the burden on perimeter defenses (55%); and informing them of devices making requests to connect to malicious destinations (51%).   The top anticipated challenges in protecting against attacks relate to the ability to monitor remote worker access (38%), respond to alerts (31%), shortage of IT security skills (30%) and deal with limited budgets (35%).   A majority (62%) of UAE organizations indicated their IT security budgets increased in 2022, and 72% said they expected bigger security budgets in 2023 to combat known and new threats.   The most popular planned technology purchases include network traffic monitoring/network detection and response (NDR) and threat intelligence (50% each) for hybrid environments; data loss protection, cloud access security brokers (CASBs) and DNS security (39% each) for cloud-based systems; secure provisioning and deprovisioning (27%), VPN/access controls (25%) and endpoint detection and response (24%) for on-premises protection.
https://adgully.me/post/2071/ifs-names-jamal-alamer-as-mena-regional-sales-director

IFS Names Jamal Alamer as MENA Regional Sales Director

Dubai, United Arab Emirates: IFS, the global cloud enterprise software company announced the appointment of Jamal Alamer as the new Regional Sales Director for the MENA region. A highly accomplished professional, his exceptional leadership and skills will be a driving force to position IFS in the digital transformation market with its cutting-edge solutions that meet the evolving customer needs.Speaking on the appointment, Mehmood Khan, Managing Director Middle East and North Africa at IFS, said, “The region has been witnessing tremendous opportunities and growth. The timely appointment of Jamal Alamer will help us deliver strong customer experiences and success. We believe that IFS will be able to sustain its growth and establish itself as a key player in the digital transformation industry.” As Regional Sales Director, Jamal will support IFS’s growth objectives through the development and execution of the company’s go-to-market strategy in the sales teams to a range of industries, including Oil & Gas, Utilities, Telecommunications, Aerospace & Defence, Marine, Manufacturing and Engineering & Construction.“IFS has a strong market reputation and an innovative product portfolio. This is solidified by the commitment to customer success and this has been a catalyst for joining the company. Understanding the organization’s culture, operations and strategic objectives are key to my role, and will help in developing plans to implement effective sales strategies to drive revenue growth and expand IFS’s market share in the digital transformation space,” said Jamal Alamer as the new Regional Sales Director, MENA.Prior to this, Jamal held positions in AVEVA and Bentley Systems, where he honed his skills in developing and implementing solutions that drive business growth and improve operational efficiency. Throughout his career, he has been instrumental in pushing the adoption of the latest technologies, with a particular focus on AI, Machine Learning, Cloud Solutions, Asset & Service Management, APM, EPC 4.0, BIM, and Digital Transformation. He holds a bachelor’s degree in computer engineering and is a certified Product Management Professional (PMP).
https://adgully.me/post/2070/serviceplan-hires-rawida-saadé-maksoudian-as-client-servicing-director

Serviceplan hires Rawida Saadé Maksoudian as Client Servicing Director

Dubai: Serviceplan Middle East has appointed Rawida Saadé Maksoudian as the new Client Servicing Director. With over 15 years of experience in brand management, Maksoudian is a seasoned communications and brand expert with expertise in advertising, shopper marketing, and digital media. She was born and raised in Dubai, and her portfolio includes working with some of the prominent brands such as BRF, Nakheel, Arla Foods, Unilever, P&G, Emaar, Mondelez International, Kraft, Johnson & Johnson, Al Alali, and more.Natalie Shardan, the Managing Director of Serviceplan Middle East, expressed her excitement for Maksoudian joining the growing team, saying that she has a wealth of experience in the industry, and her skills will undoubtedly contribute to the growth of the client servicing department and help to grow clients' businesses. Shardan added that she looks forward to Maksoudian's contribution to achieving their goals.Rawida Saadé Maksoudian also expressed her excitement about joining the Serviceplan Middle East team, stating that she is eager to contribute her extensive knowledge in advertising, shopper marketing, and digital media to the largest independent advertising agency group in the world. Maksoudian shares the agency's passion for developing captivating brands that resonate with consumers and leave a lasting impact. She feels honored to be part of the dynamic and innovative team and is looking forward to helping their clients achieve their strategic goals.
https://adgully.me/post/2069/bybit-revs-up-its-sponsorship-game

Bybit revs up its sponsorship game

Dubai: Bybit, the world’s third most visited crypto exchange, has announced its official sponsorship of the Safehouse Racegraph Lamborghini team for Super Trofeo in Asia. This partnership is a thrilling new step for Bybit, as it continues to accelerate toward the future of finance. With this sponsorship, Bybit will be supporting Safehouse Racegraph’s quest for victory at the Super Trofeo series, which consists of six races across five countries in Asia and Australia. The deal will see Bybit’s striking logo prominently displayed on the team's car as they compete on iconic circuits such as Sepang and Fuji.Bybit is no stranger to sports sponsorship, inking one of the biggest sports sponsorship deals of all time when it became the Principle Team Partner of Oracle Red Bull Racing in February 2022. The deal with Safehouse Racegraph will further extend the crypto exchange’s reach in Asia and Australia as the crypto revolution gears up globally. Safehouse Racegraph has recently made an exciting addition to its driver lineup for the upcoming season. Singapore-based Finnish driver Mikko Nassi, known for his illustrious career in karting, has turned his sights toward GT competition and will be bringing his immense talents to Safehouse Racegraph. Joining him on the team will be 27-year-old Singaporean Ni Weiliang, who has honed his racing skills through a successful career in Asian single seaters.“We are excited to be part of this amazing journey with the Safehouse Racegraph Lamborghini team and their pursuit of excellence on the racetrack,” said Ben Zhou, CEO of Bybit. “Through this partnership, we hope to showcase our shared values: next-level performance, reliability, and opportunities. We look forward to seeing our logo on track and cheering on our drivers!”
https://adgully.me/post/2068/aiq-and-beeah-mobilize-efforts-to-accelerate-ai-driven-sustainability

AIQ and BEEAH mobilize efforts to accelerate AI-driven sustainability

Dubai: AIQ, a technology pioneer focused on driving the artificial intelligence (AI)-powered transformation of the energy sector, and BEEAH Group, the region’s sustainability pioneer, have announced their collaboration to propel the UAE’s sustainability agenda forward in alignment with the UAE government’s vision and COP28 goals.The MoU underscores AIQ and BEEAH Group’s unwavering commitment to boosting sustainability across sectors and industries by leveraging future technologies such as AI. The entities will collaborate on AI-driven opportunities in waste management, renewable energy, transportation and jointly explore new ways to drive value creation in the areas of sustainability and new energy.The collaboration was launched with the signing of a Memorandum of Understanding (MoU) at the Climate Tech Forum, held in Abu Dhabi, in the presence of Omar Al Marzooqi, CEO of AIQ, and Khaled Al Huraimel, Group CEO, of BEEAH.Omar Al Marzooqi, CEO of AIQ, said, “The UAE’s vision to become a global hub for climate action and impactful change is inspiring collective action, which AIQ is committed to, and now, we are incredibly excited to join forces with BEEAH Group and expand our offerings beyond the energy sector. Their commitment to sustainability aligns with our mission to leverage cutting-edge technologies to develop game-changing solutions, power the progress of energy and drive growth across industries. This partnership represents a significant step in our shared vision for a sustainable future, and we look forward to what we will accomplish together.” Khaled Al Huraimel, Group CEO of BEEAH Group, said, “Driven by the pillars of sustainability and digitalization, BEEAH Group is redefining industries to be future-ready. Our businesses have demonstrated that technologies not only enable us to drive towards sustainability targets, but also achieve commercial success. We are excited to partner with AIQ to further explore new avenues for AI-based technological development, create new business efficiencies, and achieve greater targets to support the UAE’s sustainability agenda.”BEEAH Group has achieved several firsts in the region with technology and AI, such as in its iconic BEEAH Headquarters, where predictive AI and a digital twin enable operations at LEED Platinum standards, to AI-enabled solutions to meet waste management demand, automatically segregate waste and more.Combining AIQ's leadership in artificial intelligence and BEEAH Group’s expertise in sustainability and digitalization, the two organisations aim to unlock new innovations for future-ready industries.
https://adgully.me/post/2067/the-game-company-raises-5mln-at-40mln-valuation

The Game Company raises $5mln at $40mln valuation

Dubai: Revolutionary AI-driven cloud-based gaming platform, The Game Company, raised $5 million during their pre-seed round in December. The funds will be used to accelerate the development of The Game Company's powerful platform and leverage AI technology to create an interconnected multi-role ecosystem.Their approach to create a unique AI-driven cloud-based gaming platform has set a new standard in the industry. It has garnered the attention of ultra-high-net-worth individuals, solidifying their position as one of the most promising gaming platforms in the market.The platform downsizes the memory and processing systems that most modern games demand to be able to run smoothly. This will enable users to play any e-pastime from any device without the need for expensive consoles, or PCs. In addition to that they utilize AI technology in their platform to allow for a truly personalized experience for users based on their unique psychographics and Interests, Opinions, and Activities (IOA). The Game Company has been making significant strides in development since its pre-seed round. With their impressive $40 million valuation from this pre-seed round, the company is poised for even more growth during its upcoming funding round, with expectations of a substantial increase in valuation."The $5 million raised during our pre-seed round is a testament to our vision and our commitment to creating an unmatched gaming experience for gamers worldwide," said Osman Masud, CEO. "We are confident that we have paved the way for the next funding round, which may propel the level of gaming available to users even further."The Game Company's vision is to provide the most advanced, flexible, and inclusive cloud gaming platform that breaks down the barriers of connectivity, latency, and market economics. The company aims to create a truly immersive gaming experience that is accessible for anyone, anywhere, anytime, and on any device.
https://adgully.me/post/2066/epson-showcases-its-latest-solutions-to-support-the-mena-regions-retail

Epson showcases its latest solutions to support the MENA region’s retail

Dubai: In line with the needs of the Middle East’s fastest-growing business sectors including retail, entertainment, and education, Epson Middle East will showcase its latest business display solutions of immersive experiences from digital signage to hybrid and remote and classroom models at Integrate Middle East this year.Professionals in the AV and multimedia landscape can experience the advantages delivered by Epson’s corporate solutions showcased at Integrate 2023 including the world’s smallest, compact 20,000lm 3LCD laser projector EB-PU2220B to EB-PU2216B of 16,000lm.Deployed at some of the Middle East’s most visited events and entertainment destinations, Epson’s display solutions address the demand for ease of installation, minimal maintenance, and compelling visuals. Similarly, changing demands in the region’s education sector and hybrid corporate work environments have increased Epson’s market reach ahead of Integrate 2023.Jason McMillian at Epson Middle East said: “Demand is increasing exponentially for Epson’s professional display solutions in events, concerts, shopping malls, education facilities, healthcare and at corporate offices supporting remote or hybrid work models. From having the world’s smallest laser projector to catering to large-space immersive experiences, Epson’s solutions deliver memorable visuals to any venue.”He added: “Using our signage projectors such as the EB-805F, you can now bring any space – a museum, retail environment, headquarters, or classroom – to life.”With easy installation, set-up and maintenance, Epson’s EB-PU2220B is the smallest 20,000lm 3LCD projector globally yet delivers a high-impact immersive experience for large auditoriums, live events, concerts, and conference rooms. Epson’s projectors such as the EB-PU2216B also support featuring premium laser projection with a 4K enhancement and a 20,000-hour virtually maintenance-free laser light source.Epson’s EB-805F is a bright and scalable ultra-short throw display solution producing scalable projections of up to 130 inches, helping produce borderless images onto ultra-wide surfaces including glass and curved walls. Additional solutions that will be on display are the LightScene EV-115, the interactive projector EB-1485Fi, and Artome M10.Epson looks forward to welcoming all visitors at Integrate Middle East 2023 to witness an immersive experience using their innovative solutions.
https://adgully.me/post/2065/superapp-ayoba-surpasses-25mln-monthly-active-users

Superapp ayoba surpasses 25mln monthly active users

Cape town: Africa’s super app ayoba today announced the achievement of a significant milestone – surpassing the 25 million monthly active users’ mark as we celebrate our fourth anniversary. This is up from 20 million monthly active users in December 2022. The platform is available globally but has a strong a focus on the African continent. Among key territories are Nigeria, Cameroon, South Africa, Ghana, Côte d’Ivoire, Uganda and The Republic of Congo.“25 million is a significant milestone to pass on our fourth birthday,” says CEO Burak Akinci. "Our journey has been transformative, and the positive response from our users fuels our drive for innovation. Our users are at the heart of our progress, and we are grateful for their support.” So far in 2023, ayoba has focused on enhancing communication and content features. These have been well received, with a 35% increase in messages, and a 16% increase in both stories and VoIP calls. Users have viewed 88 million cards across all channels, in topics such as entertainment, education, food, fashion and more. "The first four months of 2023 was a period of significant growth and development for ayoba. We have improved our socialisation and messaging functionalities, enhanced our microapp experience and added many more features," Akinci says.The introduction of the new ‘explore’ landing page marks a significant advance for the ayoba’s Android version. This page, currently in pilot phase, will be rolled out to all key territories in the future. It brings a simplified design for easy navigation through ayoba’s curated high-quality content and highlights our themes to our users.The microapp’s vertical has also seen significant evolution in Q1 at ayoba, as a direct shortcut to the vertical has been added on the bottom navigation bar. This section, referred to as an evolving ‘ecosystem for small African business’ – and some larger ones – allows service providers easy access to the existing ayoba user base with minimal effort. The most popular microapps currently are ‘live scores’ (allowing users to get the latest sports scores), ‘ayoba gifting’, ‘video play apps’, sports, and shopping. Born out of a partnership with MTN, ayoba is available on all networks. In certain participating territories, users on ayoba receive complimentary daily data, amplifying its value proposition*. Ayoba’s growth trajectory has it on track to achieve 100 million monthly active users by 2025 in line with MTN’s Ambition 2025 strategy.Link to Ayoba 4th Birthday Video*VoIP and video call are not zero rated for MTN subscribersDistributed by African Media Agency (AMA) on behalf of Ayoba.
https://adgully.me/post/2064/redington-gulf-and-google-cloud-to-accelerate-cloud-journeys

Redington Gulf and Google Cloud to accelerate cloud journeys

Dubai:  Redington, an integrated technology solutions provider, has announced a new partnership with Google Cloud, a suite of leading cloud computing services offered by Google Cloud. The latest milestone partnership will see Redington working in close quarters with its extensive and highly qualified channel partners to accelerate the adoption of Google Workspace and Google Cloud across the Middle East and North Africa (MENA) region.Regional customers are increasingly investing in cloud applications and services as they implement cloud-first strategies to ensure seamless business growth and continuity. Customers are seeking experts to support their transition to cloud-led models and Redington along with its channel ecosystem are perfectly positioned to do so.A renowned cloud leader in the region and serving customers from across SMBs, public sectors and enterprises, Redington has built a successful and thriving cloud practice for its partner community over the last few years. The company’s vision is to be the most valued consulting distributor across the globe to simplify cloud adoption. To achieve this, Redington is offering a unified platform that integrates its capabilities and offerings together with its community of partners and vendors to deliver unparalleled excellence. The company has also created competencies to ensure highest levels of seamless and enhanced experiences for the cloud community.Redington is continuously enhancing its proprietary CloudQuarks platform for cloud subscriptions, renewals, and billing, which play a central role in enabling partners operating across the region to bring solutions to market quickly and efficiently. TrackMyCloud (TMC), a key component of CloudQuarks, is an intelligent SaaS platform designed to be an all-in-one solution to manage complex, sophisticated cloud. TMC offers a bouquet of five solutions with 800+ features, simplifying monitoring and optimization of spends, done on managing the cloud infrastructure. The vendor agnostic and user-friendly platform allows partners to build their cloud capabilities and expand their value-added services for customers across industries.Moreover, Redington, besides its large-scale partner network, has created a close-knit ecosystem of cloud-native Independent Software Vendors (ISVs), helping partners to offer enhanced experiences for their customers with innovative solutions in the cloud space.From new business models to bespoke tools and specialised services, Redington has made itself indispensable to partners and continues to empower them to support customers’ cloud goals.Viswanath Pallasena, Chief Executive Officer, Redington Middle East and Africa said, “Over the last few years, we have strengthened our cloud capabilities and introduced cloud-specific enablement programs for our channel partners – and today we are a clear market leader in the space. With the addition of a world-class solution suite like Google Cloud, we are now better equipped than ever before to cater to the regional cloud demands and accelerate cloud adoption and transformation journeys. We look forward to a long lasting and successful collaboration with Google Cloud.”“As global enterprises accelerate their digital transformation journeys, knowledge and expertise in Google Cloud technologies play a critical role in successful enterprise cloud migration,” said Eric Buck, director of commercial partners and global distribution, Google Cloud. “By expanding its global support of Google Cloud offerings across the MENA Region, Redington Gulf is able to provide more organizations with greater access to the cloud experts and technologies that will ultimately drive more positive business outcomes.”
https://adgully.me/post/2062/leading-proptech-start-up-stella-stays-appoints-new-member-of-the-bod

Leading proptech start-up Stella Stays appoints new member of the BOD

Dubai: Stella Stays, the leading Middle Eastern proptech start-up with the mission the reinvent rentals globally and the vision to create the future of living, has appointed His Excellency Faras Al Ramahi, UAE Director-General of the General Pension and Social Security Authority (GPSSA) and former CEO of Abu Dhabi Investment Company to its Board of Directors. H.E. Al Ramahi’s key experience and insights in private equity and real estate allows the company to further excel in its financial objectives and accelerate expansion, leveraging his background of 26 years in asset management, corporate finance and investment banking. H.E. Al Ramahi was the Chief Executive Officer of Invest AD - Abu Dhabi Investment Company, having held this position for five years leading to July 2021. H.E. Al Ramahi comments on his new position at Stella Stays: “I am overjoyed to have witnessed Stella Stays’ exponential growth and look forward to its bright future. The company is a successful start-up story of the Middle East and is redefining the future of living by reinventing rentals globally and building technology infrastructure for residential real estate. I am confident they will continue striving.”Mohammed Al Ghussein, Chairman of Stella Stays, comments, “With the support of H.E. Al Ramahi’s strategic advice and expert opinion, we are projecting exponential growth for Stella Stays, strengthening our pioneer and market leader position of the new “residential hospitality” category in our core MENA markets and pursue aggressive regional and global expansion plans in 2023.”Stella Stays is disrupting rentals globally with its innovative business model and key offerings of tech-enabled branded residences. The company offers residents, business travellers, and holidaymakers a seamless ‘Show Up and Start Living’ experience in major cities around the world. The company is recognised for its innovative approach, providing consumers with on-demand furnished apartments and a community-driven lifestyle with modern services. Residents and guests at Stella Stays can navigate the entire journey, from booking, checking in, and controlling smart home systems, to ordering guest services on the Stella Stays mobile app. The company further simplifies the rental experience by offering flexible payment terms, which can be made through various methods, including debit, credit cards and crypto payments. On the real estate supply side, Stella Stays comes in as a one-stop-shop for property owners, real estate developers and investors to monetize their properties. The company offers master leases or profit-sharing agreements; while infusing the latest technology to increase operations efficiency, allowing for up to 40% higher return than traditional residential or hospitality tenants.Set to become the world’s most-loved residential hospitality brand, Stella Stays has witnessed exponential growth and is now present in seven markets across MENA, Europe and North America since its inception only three years ago. The company currently operates in UAE, KSA, Turkey, Egypt, Bahrain, the United Kingdom, and Canada with more than 1,500 contracted units. The proptech start-up is profitable and cash flow positive. 
https://adgully.me/post/2061/mediamonks-appoints-youssef-hallal-as-head-of-data-and-analytics

Media.Monks appoints Youssef Hallal as Head of Data and Analytics

Dubai: Media.Monks, a global creative production company that collaborates with advertising and creative agencies to design digital advertising and marketing campaigns, has appointed Youssef Hallal as Head of Data and Analytics, MENA. This move aims to strengthen Media.Monks' data and analytics capabilities in the MENA region.Hallal comes to Media.Monks from Wunderman Thompson, where he served as Head of Analytics, establishing a data and analytics department. In his new role, Hallal will concentrate on building the entire data ecosystem, including data architecture, BI, data activation, collection, synchronisation, CDPs, and CRM.Commenting on his appointment, Hallal noted the significant need for advanced data capabilities in the region. Media.Monks is one of the few companies in the area that can provide extensive capabilities in combination with content, data, and digital media and technology services, delivering a complete service offering. He looks forward to collaborating with his new colleagues and clients to increase efficiency across organisations.Nelly Saad, Managing Director of Media.Monks Middle East, said: “We are thrilled to welcome Youssef as the new Head of Data and Analytics for MENA. His extensive experience and expertise in data analytics and digital transformation will help us continue to expand our data and analytics capabilities in the region, delivering cutting-edge solutions that leverage the power of data to drive business growth for our clients.”
https://adgully.me/post/2060/us-mission-startad-host-ceremony-for-uaes-3rd-academy-for-women-entrepreneurs

US Mission & startAD host ceremony for UAE's 3rd Academy for Women Entrepreneurs

Dubai: startAD, the Abu Dhabi-based global accelerator powered by Tamkeen and anchored at NYU Abu Dhabi (NYUAD), along with the US Mission to the UAE, held a closing ceremony on May 10 at the NYUAD campus to mark the completion of the third UAE edition of the Academy of Women Entrepreneurs (AWE) UAE program.AWE UAE is organized by the US Mission to the UAE, in partnership with startAD. It is designed for female-owned SMEs to fulfil their economic potential, creating conditions for increased stability, security, and prosperity for all. Over the last three years, AWE UAE businesses have become an integral part of the local economy, having cumulatively generated USD 41 million in revenue, raised USD 7.5 million in funding, and created 481 jobs. This year’s cohort featured eight UAE businesses: that have advanced their ventures and secured more than 1,600 partnerships since the start of the program. The teams showcased their pitches with an action plan to thrive in rapidly evolving market conditions to members of the UAE innovation ecosystem. The AWE UAE businesses are:House of Pops: Offers 100 percent natural, clean label, vegan ice cream pops made from real fruits, with authentic taste.Fruitful Day: A health-based cafe offering fresh fruit and snacks delivered directly to customers across the UAE.BoHo: A hair salon focusing on bringing education about sustainable beauty to the forefront of the industry.Urban Circle: An online platform connecting parents with handpicked, vetted, and qualified kids related service providers in UAE.Spill the Bean: A coffee shop offering 100 percent organic and fair-trade specialty coffee, wholesome treats, and community meets.The Broth Lab: A healthy restaurant focusing on free range, hormone, and antibiotic-free, fresh, locally sourced products.Kinetic Brands: An independent brand and digital experience consultancy led by award-winning creative and strategic minds.GroCart: A smart B2B wholesale marketplace, transforming a centuries-old industry with incredible technology.Robin Solomon, Public Affairs Counselor, U.S. Embassy Abu Dhabi, said: “We are proud to partner with startAD to bring the Academy of Women Entrepreneurs to the UAE. Since 2020, startAD has supported 64 women business owners and 29 businesses in the UAE through the AWE program. AWE gives enterprising women the knowledge, networks, and access they need to launch and scale successful businesses. We look forward to continuing to work with UAE-based organizations to promote women's economic opportunities.”Senior Associate Director of startAD Hana Barakat said: “Our third AWE program in partnership with the US Mission to the UAE has once again proved to be an inspiring and instructive experience for the startups and the regional business community. The program is actively narrowing the gender gap in the market, evident through the success the entrepreneurs have achieved already since participating in the program.”“These successes reflect a wider trend in the UAE, where female entrepreneurship has boomed, with a 68 percent growth in the number of women in the UAE starting their own businesses between 2019 and 2020. This is encouraging news, and we look forward to supporting this new generation of business owners in building a more inclusive future.”Ola Sinno, business entrepreneur and Owner of Spill the Bean commented: “The AWE program allowed me to step away from day-to-day operations and to re-examine the business from a birds eye perspective. Upon doing so, I gained clarity and the courage to make the moves I have known for a while that I needed to make to take my business where it needs to go. More than anything, AWE provided me with the support, validation, and network that will ensure that my business is on the right track to reach the goals I have set for it and to exceed them.”Banu Cetin Akca, Co-founder of the Urban Circle, said: “Our participation in the AWE program has been instrumental for our growth in the last quarter. We were able to make the right moves to scale up our business considerably and I can confidently say that this was the biggest catalyst in our startup journey. Starting from the validation of our value proposition and structuring our business perspectives to enriching our network and partnerships, accessing mentorship with industry gurus and enabling discussions with like-minded start-up owners, we received immense help whenever requested.”The closing ceremony for AWE UAE featured a panel discussion moderated by Christina Struller, Vice President, Corporate Affairs, UPS on the topic of Leadership: from Zero to Infinity, where panellists discussed ways to build a strong team culture and how to help employees to advance and to retain top talent as well as the new trends, tools and resources that entrepreneurs can leverage to optimize current operations and help scale their business. Farah Al Mazrui, Head of Investments, Aliph Capital; Theresa Wernery, Founder and GM, Trident Trackway and AWE Alumnus; and Kate Midttun, Founder & CEO, Acorn Strategy were among the industry experts who shared their insights and expertise during the panel discussion. Program partners include Grow.ME International, and ItsHerWay.The US State Department established AWE as an exchange program in 2019 to empower women with the knowledge, networks, and access they need to launch or scale successful businesses. Implemented in nearly 100 countries since 2019, AWE has empowered an estimated 25,000 women entrepreneurs around the world with the skills they need to reach their full economic potential.
https://adgully.me/post/2063/pivotroots-secures-the-media-contract-for-urban-company

PivotRoots secures the media contract for Urban Company

Dubai : Leading marketing and data-focused digital agency, PivotRoots, has recently announced its successful bid to secure the media contract for Urban Company in the UAE. As part of their role, PivotRoots will develop and execute data-driven strategies to strengthen Urban Company’s digital marketing efforts in the region.This achievement comes as PivotRoots continues to expand its marketing services and scale data offerings through PivotConsult. As the media agency for Urban Company, PivotRoots will oversee integrated media, branding, and performance marketing initiatives with the primary objective of boosting consumer acquisition and engagement. Additionally, through PivotConsult, the agency will help empower the media activation for the brand by providing deeper and automated insights to increase efficiencies and effectiveness consistently.  Nitesh Agarwal, Regional Head of Middle-East, Urban Company said, “We believe that our partnership with PivotRoots will help us achieve our goal of delivering exceptional experiences to our customers by enabling us to engage with our customers more effectively and efficiently. PivotRoots' data-driven approach and expertise in digital marketing aligns with our values, and we are confident that their innovative strategies will help us stay ahead of the curve. With their support, we aim to further strengthen our brand presence in the UAE market and provide our customers with a seamless experience.”Urban Company is a leading global provider of at-home services, with a presence in multiple countries including India, UAE, Singapore, KSA, and USA. The company initiated its international expansion in 2018 by launching in the UAE, starting with Dubai, and later expanding to Abu Dhabi and Sharjah. While initially offering cleaning services, Urban Company has now expanded its portfolio to include Beauty and Wellness, and Homes and Maintenance verticals, with cleaning, salon, and spa services being the most prominent and rapidly growing verticals.Yogesh Khanchandani, Co-Founder of PivotRoots stated: “Our goal since integrating PivotConsult into our planning approach has been to introduce innovative and transformative data-driven digital marketing strategies. With digital-first brands like Urban Company, we have the chance to demonstrate the powerful impact of data-driven campaigns”.PivotRoots will develop and execute a comprehensive digital marketing strategy to expand Urban Company UAE's presence within the target market, with a focus on reaching key audience segments such as Arabic, Western, and Asian expats at effective frequencies. The agency's strategy aims to improve the brand's recall value and capitalize on readily available digital opportunities to enhance its overall performance. PivotRoots will utilize a combination of data analytics and digital media efforts to drive the planning and thought process, which will serve as a critical driver in achieving the agency’s goals.
https://adgully.me/post/2058/data-encryption-from-ransomware-reaches-highest-level-in-four-years

Data encryption from ransomware reaches highest level in four years

Dubai: Sophos, a global leader in innovating and delivering cybersecurity as a service, today released its annual “State of Ransomware 2023” report, which found that in 76% of ransomware attacks against surveyed organizations, adversaries succeeded in encrypting data. This is the highest rate of data encryption from ransomware since Sophos started issuing the report in 2020.The survey also shows that when organizations paid a ransom to get their data decrypted, they ended up additionally doubling their recovery costs ($750,000 in recovery costs versus $375,000 for organizations that used backups to get data back). Moreover, paying the ransom usually meant longer recovery times, with 45% of those organizations that used backups recovering within a week, compared to 39% of those that paid the ransom.Overall, 66% of the organizations surveyed were attacked by ransomware—the same percentage as the previous year. This suggests that the rate of ransomware attacks has remained steady, despite any perceived reduction in attacks.“Rates of encryption have returned to very high levels after a temporary dip during the pandemic, which is certainly concerning. Ransomware crews have been refining their methodologies of attack and accelerating their attacks to reduce the time for defenders to disrupt their schemes," said Chester Wisniewski, field CTO, Sophos.“Incident costs rise significantly when ransoms are paid. Most victims will not be able to recover all their files by simply buying the encryption keys; they must rebuild and recover from backups as well. Paying ransoms not only enriches criminals, but it also slows incident response and adds cost to an already devastatingly expensive situation,” said Wisniewski.When analyzing the root cause of ransomware attacks, the most common was an exploited vulnerability (involved in 36% of cases), followed by compromised credentials (involved in 29% of cases). This is in line with recent, in-the-field incident response findings from Sophos’ 2023 Active Adversary Report for Business Leaders.Additional key findings from the report include:In 30% of cases where data was encrypted, data was also stolen, suggesting this “double dip” method (data encryption and data exfiltration) is becoming commonplaceThe education sector reported the highest level of ransomware attacks, with 79% of higher education organizations surveyed and 80% of lower education organizations surveyed reporting that they were victims of ransomwareOverall, 46% of organizations surveyed that had their data encrypted paid the ransom. However, larger organizations were far more likely to pay. In fact, more than half of businesses with revenue of $500 million or more paid the ransom, with the highest rate reported by those with revenue over $5 billion. This could partially be due to the fact that larger companies are more likely to have a standalone cyber insurance policy that covers ransom payments“With two thirds of organizations reporting that they have been victimized by ransomware criminals for the second year in a row, we’ve likely reached a plateau. The key to lowering this number is to work to aggressively lower both time to detect and time to respond. Human-led threat hunting is very effective at stopping these criminals in their tracks, but alerts must be investigated, and criminals evicted from systems in hours and days, not weeks and months. Experienced analysts can recognize the patterns of an active intrusion in minutes and spring into action. This is likely the difference between the third who stay safe and the two thirds who do not. Organizations must be on alert 24x7 to mount an effective defense these days,” said Wisniewski.Sophos recommends the following best practices to help defend against ransomware and other cyberattacks:Strengthen defensive shields with:Security tools that defend against the most common attack vectors, including endpoint protection with strong anti-exploit capabilities to prevent exploitation of vulnerabilities, and Zero Trust Network Access (ZTNA) to thwart the abuse of compromised credentialsAdaptive technologies that respond automatically to attacks, disrupting adversaries and buying defenders time to respond24/7 threat detection, investigation and response, whether delivered in-house or by a specialist Managed Detection and Response (MDR) providerOptimize attack preparation, including making regular backups, practicing recovering data from backups and maintaining an up-to-date incident response planMaintain good security hygiene, including timely patching and regularly reviewing security tool configurationsData for the State of Ransomware 2023 report comes from a vendor-agnostic survey of 3,000 cybersecurity/IT leaders conducted between January and March 2023. Respondents were based in 14 countries across the Americas, EMEA and Asia Pacific. Organizations surveyed had between 100 and 5,000 employees, and revenue ranged from less than $10 million to more than $5 billion.
https://adgully.me/post/2057/dubai-economy-and-tourisms-latest-campaign-for-indian-market

Dubai economy and tourism's latest campaign for Indian market

Summer fun is back, and Dubai is inviting Indian family travellers to experience an unforgettable getaway enriched by the best offerings of the city. Dubai’s Department of Economy and Tourism launched its latest summer campaign starring veteran actress Poonam Dhillon and celebrity couple Divyanka Tripathi and Vivek Dahiya. The campaign video captures the destination’s bountiful outdoor and indoor activities one must experience with their family to make their holiday one to remember and treasured for a lifetime! The film’s core narrative celebrates family bonding as it brings together 3 generations in a unique storyline, where Poonam Dhillon is reflective of a relatable and sporting maternal figure who transports them into the diverse world of Dubai. The conceptualized campaign film, ‘Do you believe it?’ showcases Poonam Dhillon and her grandkids excitedly unravelling their adventure-filled day exploring the sun-soaked modern metropolis. With striking, colourful visuals of a plethora of activities like time travelling to the future in a shuttle spaceship at Museum of the Future, adrenaline pumping activities including the Edgewalk experience at Sky Views, desert drive on vintage four-wheel drives followed by a hot air experience chasing the clouds and finally concluding the day with record-breaking speeds at the Storm Coaster.  Talking about the campaign, Bader Ali Habib, Head of South Asia, Dubai Department of Economy and Tourism said: “With growing demand for family-friendly experiences among Indian travellers, we aim to showcase Dubai’s broad spectrum of offerings for all travellers, no matter what time of the year. With the onboarding of outbound Indian travellers this summer, we aim to showcase unique offerings in the city, which will entice visitors from all age-groups making it an exciting destination for the summer break. We are thrilled to launch this campaign in India and are confident that Indian family travellers will see immense value, as they continue to curate their summer itineraries.” “It has been an honour to collaborate with Dubai Tourism for their summer campaign. During the shoot, me along with my co-stars, especially the children, thoroughly enjoyed our visit, be it the hot air balloon rides or the desert safari, they truly brought alive the child in me. This culturally rich and vibrant destination has curated unique experiences for Indian travellers making it the ultimate destination for a perfect family getaway,”  Commented actor, Poonam Dhillon. Crowned as the No.1 global destination in the Tripadvisor? Travellers’ Choice Awards 2023 for a second successive year, the city offers a wide range of world-class attractions that ensure a leisurely and safe experience for the full family time in the city. If you’re travelling on a budget, travellers can now enjoy an unforgettable family getaway for less, as Dubai Economy & Tourism announces their incredible ‘Kids Go Free’ deals across the destination’s top hotels, most eye-catching hot spots, and attractions.  
https://adgully.me/post/2056/gaca-issues-license-to-cj-logistics-for-e-commerce-gdc-in-saudi

GACA issues license to CJ Logistics for e-commerce GDC in Saudi

Riyadh: The General Authority of Civil Aviation (GACA) in Saudi Arabia has today signed an agreement with CJ Logistics to build a dedicated e-Commerce Global Distribution Center at Riyadh Integrated the Kingdom’s first Special Integrated Logistics Zone by 2024.CJ Logistics, a leading provider of logistics solutions worldwide, will build a Global Distribution Center at Riyadh’s Special Integrated Logistics Zone by 2024. The proposed facility is a state-of-the-art logistics center with a gross floor area of 18,000 square meters and a daily throughput capacity of 15,000 boxes. It will serve as a forwarding base and hub for logistics in the region, connecting the Middle East, Africa and Europe.CJ Logistics recently signed an eight-year long-term contract with iHub before establishing the Global Distribution Center. The new Center will offer international delivery of iHerb products to the Middle East, one of the largest online retailers for health and wellness products.Commenting on the issuance of the license, GACA President Al Duailej said:“On behalf of the General Authority of Civil Aviation, I am delighted to be issuing CJ Logistics with a license to operate today, which marks an important milestone for Riyadh Integrated - Saudi Arabia’s Special Integrated Logistics Zone. We look forward to CJ Logistics having a strong presence in the Kingdom, with this Global Distribution Center being their main hub in the region.“Riyadh Integrated is a testimony to the Saudi Aviation Strategy under Vision 2030, positioning the Kingdom as a global logistics hub connecting three continents to the Kingdom as our logistics sector is transformed.                                  “As a vital enabler for Saudi Arabia’s logistics sector, the Special Integrated Logistics Zone will strengthen Saudi Arabia’s position as the largest, fastest growing market and leading strategic trading nation in the Middle East and continue Vision 2030’s mission to connect the Kingdom to the world.”Kang Sin-ho, CEO of CJ Logistics, added:“The Saudi e-commerce market has the richest growth potential in the Middle East and the geographical advantage of connecting Africa, Middle East and Europe."We will spare no support for state-of-the-art logistics technology and infrastructure so that the GDC can become a logistics hub that leads the Middle East e-commerce market."The Special Integrated Logistics Zone was launched in October 2022 in Riyadh by HE the Minister of Transport & Logistics and the General Authority for Civil Aviation. The Zone is truly integrated, with a value proposition that has been developed alongside its first batch of investors.The strategically located Special Integrated Logistics Zone will serve billions of potential customers in easy reach in Africa, Asia and Europe and help to significantly increase Saudi’s cargo capacity to more than 4.5 million tons per annum. It will also strengthen Saudi Arabia’s competitive position as the largest, fastest growing and leading trading nation in the Middle East, continuing Vision 2030’s mission to connect the Kingdom to the world.As part of the wider transformation of the Kingdom’s logistics sector, by 2030 Saudi Arabia is significantly increasing its cargo capacity to more than 4.5 million tons per annum and increasing the contribution of the transport and logistics sector to national gross domestic product from the current six per cent to 10 per cent. This will help to fuel business growth, attract inward investment, and increase the sector’s non-oil revenues to about SR 45 billion ($12 billion) a year by 2030.
https://adgully.me/post/2052/ibcap-expands-into-europe-and-middle-east-with-the-addition-of-cricbuzz

IBCAP Expands into Europe and Middle East with the Addition of Cricbuzz

Dubai: The International Broadcaster Coalition Against Piracy (IBCAP) today announced that it has expanded its anti-piracy coverage to include Europe and the Middle East with the addition of Times Internet Limited, India's largest digital network and owner of Cricbuzz.Cricbuzz, one of the world’s leading cricket content destinations, has become the official digital streaming partner for the Indian Premier League (IPL) in the MENA, Continental Europe and Latin America regions. With exclusive streaming rights for IPL 2023 in key countries, including Bahrain, Qatar, Oman, Kuwait, Germany, France, Italy and Sweden, cricket enthusiasts across the region can catch every thrilling moment of the tournament via digital streaming on the user-friendly Cricbuzz app. As part of the IBCAP membership offering, it will initially monitor multiple live cricket matches for the IPL 2023 tournament on behalf of Cricbuzz."We are thrilled to offer cricket fans across the MENA, Continental Europe and Latin America regions digital access to one of the most important tournaments in cricket, the Indian Premier League," said Pankaj Chhaparwal, CEO of Cricbuzz. "With IBCAP's support, we aim to combat unauthorized streaming and provide a great experience for our users."“As a recognized leader in protecting cricket rights in the United States, it is a natural progression to expand that expertise into additional countries across Europe and the Middle East,” said Chris Kuelling, executive director of IBCAP. “We look forward to showcasing the significant value we bring to members, like Cricbuzz, in delivering the resources and expertise necessary in the fight against piracy.”
https://adgully.me/post/2053/cyber-resilience-needs-improvement-in-uae-ksa-security-leaders

Cyber-resilience needs improvement in UAE & KSA: Security leaders

Riyadh: Despite a continued increase in cybersecurity spending in the region, organizations in the United Arab Emirates (UAE) and Saudi Arabia remain ill-equipped to face down the cyber-menace. This was the key finding in a global report released by Trellix, the cybersecurity company delivering the future of extended detection and response (XDR).End-of-decade CAGRs for the GCC cybersecurity market have been revised upwards, from 5.9% in 2017 to as high as 7.6% last year. While this is a clear illustration of heightened interest in security matters at the board level, Trellix’s “Mind of the CISO” report shows that two thirds (66%) of CISOs in the UAE and KSA still believe their organizations lack the right people and processes to be cyber resilient and almost three quarters (74%) believe their current technology setup is insufficient.The research — which was conducted by Vanson Bourne across nine countries and surveyed 500 CISOs at companies with more than 1,000 employees — found that when it came to challenges around people, more than one in four CISOs in the UAE and KSA (26%) decried the lack of skilled talent, as well as their inability to recruit and retain this talent. More than one in five (22%) were concerned about a lack of buy-in from their board, and 30% cited lack of buy-in from other parts of their organization.From a process standpoint, some 38% of CISOs in the UAE & KSA said they lacked the freedom to communicate outside of their organization for learning purposes. A further 38% expressed frustration with their inability to respond quickly to changing regulatory frameworks and 18% said their processes were poorly designed or they were presented with too many sources of information to be adequately in control of their environment.“The United Arab Emirates and Saudi Arabia rank consistently high on global maturity indexes for cybersecurity,” said Khaled Alateeq, Head of Middle East, Trellix. “This is because government entities have done a great job in laying out cybersecurity guidelines and regulations and introducing a wide array of skilling initiatives and incentives to attract top talent to the region. Now it is for talent but incumbent upon organizations to answer the call and support their CISOs. Our recent Mind of the CISO research is quite clear on what would make life easier for CISOs in the UAE and Saudi Arabia.”Asked for suggestions on how their enterprise’s senior leadership could help them overcome their challenges, half of CISOs in the UAE and Saudi Arabia said better engagement from such stakeholders would be a good start. And 38% said better understanding from the rest of the organization on issues of cybersecurity would help, with 32% calling for a strong support team to assist in their defense efforts.But predictably, technology continues to be the largest stumbling block between the regional CISO and their ideal threat posture. While two thirds (66%) said people and processes are holding them back from being cyber-resilient, nearly three in four (74%) — a whopping 25 percentage points higher than the global average — said the same of technology.The report showed further evidence that the strategy of multiple point solutions is out of date. When asked about their experiences with their current security tools and platforms, 38% described them as outdated, 30% said there were too many, and 34% said they did not work well together. Almost all (92%) of those polled across the two Gulf nations said their organization was using anywhere between 11 and 35 separate tools.“What comes across most in this study is not the lack of investment,” Alateeq added. “There are plenty of signs that commitments in this regard are on the rise, including the fact that only 36% of respondents cited budget and resource challenges. What emerges here is more of a misdirection of investment. We must ensure the right people and processes are in place for sure. But it is worrying is that amid all the budget increases, we are not yet seeing the right tech in place.”Alateeq continued: “CISOs are telling us plainly that ‘more solutions’ is not the answer. They need a platform approach that is open and capable of learning and adapting to build a proactive defense. CISOs and their teams must be able to see, protect, and resolve. They must be able to maximize visibility and peer into every corner of the enterprise. They must be able to have coverage of every asset and be equipped with unrivaled discovery speed when picking up on potential threats. And they must be able to automate their response across this connected security ecosystem to keep their organization from becoming the latest victim of the threat landscape.”
https://adgully.me/post/2054/saudi-plans-english-news-channel-to-rival-al-jazeera

Saudi plans English news channel to rival Al Jazeera

Riyadh: A state-backed media group in Saudi Arabia is reportedly considering the launch of an international English-language news channel, with the aim of expanding the country's global media influence and potentially rivaling Qatar's Al Jazeera. The Saudi Research and Media Group has already contacted media consultancies to study the viability the proposed venture, according to Financial Times. While it is still early days, sources close to the project have suggested that the initiative could be well-funded, with the intention of spreading the word of Saudi Arabia around the world. However, others have suggested that the project will only go ahead if it is found to be financially viable. Saudi Arabia is currently seeking to rivl Dubai as the Gulf region's financial hub and is investing heavily in gigaprojects aimed at diversifying its economy away from petrodollars. The Saudi Research and Media Group already runs 36 titles, which include Al-Sharq Al-Awsat and Asharq News, which has partnered with Bloomberg. It has partnerships with The Independent and operates its Middle East editions. Saudi Arabia currently owns Al Arabiya, an Arabic broadcaster that rivals Al Jazeera Arabic and Sky News Arabia. While concerns have been raised about editorial freedom following the sale of a 30% stake in The Independent to a Saudi businessman in 2017, media analysts suggest that the Saudi government is using a similar strategy to Qatar, which has used Al Jazeera to raise its global profile.
https://adgully.me/post/2051/uae-to-host-west-indies-for-three-odis-in-june

UAE to host West Indies for three ODIs in June

Dubai: As part of their preparations for the ICC Cricket World Cup Qualifier in Zimbabwe, the West Indies men’s cricket team will play three One-Day Internationals (ODIs) against the United Arab Emirates (UAE) in Sharjah next month.  The day-night matches will be played on Monday 5 June, Wednesday 7 June and Friday 9 June. Both teams will depart for Zimbabwe at the end of the series for their World Cup qualifying campaign which begins on 18 June. The all-important tournament will confirm the remaining two spots for the 10-team ICC Cricket World Cup 2023, India.  General Secretary of the Emirates Cricket Board (ECB), Mubashshir Usmani said: “We are delighted to host a former World Champion side like the West Indies ahead of the qualifying tournament in Zimbabwe. In recent months, our team has produced some sensational performances in the ODI format which have helped raise UAE cricket’s profile.  “Our qualification for the tournament in Zimbabwe exemplifies our recent achievements. We want to ensure we provide the best possible preparation to our team and this series will most certainly help in achieving the goal. We look forward to welcoming the West Indian team. We want to thank Cricket West Indies for their continuous support towards cricket development in the UAE."Jimmy Adams, Director of Cricket for Cricket West Indies said: “This is our first ever bilateral tour against the UAE and we are pleased to have agreed this historic three-match ODI series as it will provide a good opportunity for our players to get some preparation ahead of the ICC Cricket World Cup Qualifier. “It will also allow those players not going to Zimbabwe to get some valuable experience at the international level in foreign conditions, which would be hugely beneficial to their growth and development. We are happy to work closely with the ECB to arrange the three matches and we see this as a partnership which can grow in the future.” UAE vs West Indies ODI series 5 June – UAE vs West Indies, Sharjah Cricket Stadium, UAE 7 June – UAE vs West Indies, Sharjah Cricket Stadium, UAE 9 June – UAE vs West Indies, Sharjah Cricket Stadium, UAE 
https://adgully.me/post/2050/beyon-announces-appointment-of-faisal-qamhiyah-as-ceo

Beyon announces appointment of Faisal Qamhiyah as CEO

Manama, Bahrain: Beyon Board of Directors has confirmed the appointment of Faisal Qamhiyah as CEO of Umniah in Jordan, following a meeting of the board of directors on Tuesday, May 9 at Beyon’s campus in Hamala. Umniah is part of the Beyon Group.Mr. Qamhiyah, who was appointed as Acting CEO of Umniah in November 2022, has employed his extensive experience gained over 20 years in the telecommunications and investments sector, to accelerate the implementation of the 5G project, making Umniah the first Jordanian telecom operator to deploy this service in Jordan.Prior to joining Batelco, part of the Beyon Group in 2012, Mr. Qamhiyah held the CFO role at Umniah, and among his earlier roles, he was the Chief Operating Officer at Zain Jordan and Director of Investments at Ern Capital. Mr. Qamhiyah is a Board member in several of Beyon’s telecoms, technology and digital companies in Europe, Asia and the Gulf region.The Board of Directors conveyed their best wishes to Faisal Qamhiyah in carrying out his new responsibilities and their confidence in his abilities to lead Umniah and achieve its business goals.
https://adgully.me/post/2049/saudi-esports-federation-and-savvy-games-group

Saudi Esports Federation and Savvy Games Group

Riyadh: The Saudi Esports Federation (SEF) and Savvy Games Group (Savvy) today announced a significant partnership with a year-long sponsorship agreement that will showcase Savvy's brands across the entire SEF ecosystem, including Gamers Without Borders (GWB) and Gamers8: The Land of Heroes.This is the second year in a row that the two organizations have come together and following last year’s popular activations, Savvy and SEF will once again deliver exclusive on-ground and virtual experiences for gaming enthusiasts at this year’s highly anticipated events. The partnership also includes a series of initiatives designed to further Saudi Arabia’s mission to become a global hub for esports and gaming.Turki Al Fawzan, CEO at the Saudi Esports Federation, said: "It is with great pleasure that the Saudi Esports Federation unveils this historic agreement with Savvy Games Group. Last year, Gamers Without Borders and Gamers8 demonstrated the huge gaming market in Saudi Arabia and the enormous potential for growth for the industry. With the extension of the partnership this year, there is so much to look forward to, whether it be for Saudi Arabian gamers or gamers across the globe.”Brian Ward, Savvy Games Group CEO, said: “At Savvy, we are committed to driving the long-term growth and development of the global esports and games industry. We are excited to continue working closely with SEF to bring gaming enthusiasts an unforgettable experience and support its mission to build the largest esports festival in the world.”GWB, the world’s largest charitable esports event, returned for the fourth consecutive year for six weeks from April 10. Held virtually by SEF, GWB serves as a qualifier for Gamers8: The Land of Heroes, the biggest esports and gaming festival worldwide, which takes place in Riyadh for eight weeks this summer beginning July 6.In addition to GWB and Gamers8: The Land of Heroes, Savvy will be the presenting partner for SEF assets such as the Saudi eLeagues, Next World Forum, Voices of Saudi Esports, SEF Awards, Arab League, Gaming Centers’ Face-Off, Saudi Esports Academy, Esports Federation Championship, and Marhala Podcast. Savvy will also be a strategic partner for the National Esports Team.GWB has a charity prize pool of $10 million. To support GWB, visit the Gamers Without Borders website to donate and make a difference. To stay up to date with the latest event updates and news, follow on Twitter (@gwbps_en), Instagram (@gwbps_en), Snapchat (@gwbps), Facebook (@gwbps), YouTube (@gwbps).