Thriwe, a leading technology-driven B2B Benefits-As-A-Platform company, has launched ThriwePrime, an exclusive membership program designed for the KSA region. As part of its expansion into the Saudi market, ThriwePrime offers unparalleled access to a myriad of premier brands including Spotify, Nahdi Pharmacies, Amazon, Uber, Mrsool, Careem, and more across Travel, Entertainment, Shopping, Digital, and Healthcare at exclusive discounted rates.Thriwe, specializes in rewards, loyalty with a decade of experience, and offers innovative solutions to Acquire, Engage, and retain customers. Renowned for its decade-long expertise, Thriwe has broadened its service portfolio to encompass various verticals. With over 30,000 strategic partnerships and associations, it is now venturing into user-oriented technology-driven holistic platforms. These platforms aim to provide a spectrum of lifestyle and wellness, dining, digital, and travel benefits and services, all while maintaining its core ideology of delivering excellence consistently.Dhruv Verma, the Founder & CEO of Thriwe, expressed enthusiasm about the launch, stating, "ThriwePrime marks our dedication to empowering businesses and individuals with an exclusive membership experience that goes beyond traditional benefits. We are excited to bring this innovative program to the KSA market, providing our users with a seamless journey towards elevated lifestyles and enhanced well-being."Sachin Sharma, Chief Operating Officer of Thriwe for the KSA region underscored, "The launch of ThriwePrime in the Saudi market seamlessly aligns with Vision 2030, emphasizing the progression of digital services and delivering unparalleled value to our users. Witnessing rapid growth in the tech-based retail market in KSA, further solidifies our commitment to meeting the dynamic demands of this flourishing sector."ThriwePrime offers three distinct membership tiers – Silver, Gold, and Platinum, with prices starting from SAR 149. The platform's user-friendly redemption process includes visiting the ThriwePrime official website, selecting a membership bundle, providing contact details, making the discounted payment, unlocking a unique membership ID, downloading the Thriwe App, and registering with the same details to access benefits.In navigating the new market landscape of Saudi Arabia, Thriwe is strategically opening its doors to users, including decision-makers across diverse businesses. Recognizing the substantial impact of experiences in decision-making, Thriwe is launching an initiative that enables decision-makers to directly encounter their services on behalf of their customers. This proactive approach underscores Thriwe's commitment to understanding and meeting the unique needs of the Saudi market.Thriwe's track record of strategic partnerships with renowned financial institutions and its global presence in over 130 countries has positioned it as a trusted leader in the B2B benefits space. With a goal of generating USD 100 million in revenue from the Saudi Market over the next 36 months, Thriwe remains committed to revolutionizing benefits platforms and enhancing user experiences across various industries.

Thriwe, an Indian start-up based in New Delhi, has revealed its plans to extend its presence in Saudi Arabia through a strategic collaboration with Al Mutlaq, a conglomerate that focuses on venture capital (VC) and private equity (PE) investments.As part of this partnership, Al Mutlaq has made an undisclosed investment in Thriwe to provide financial support for the company's launch and operations in the region. Thriwe aims to achieve approximately $100 million in revenue from the Saudi market within the next 36 months.Thriwe will utilize the newly acquired capital to enhance its loyalty and rewards ecosystem. Additionally, the company will allocate funds to enhance customer experience, devise regional operational strategies, and strengthen technological solutions within Saudi Arabia.Commenting on the joint venture with Al Mutlaq, Dhruv Verma, the Founder & CEO of Thriwe, stated: “We are pleased to partner with Thriwe as they expand their operations into Saudi Arabia. At Al Mutlaq Group, we believe in investing in innovative and disruptive companies that have the potential to transform industries. We see Thriwe as a valuable partner in the loyalty and rewards space, and we are excited to support their growth in the region. In addition, Their platform offers a unique solution that can benefit businesses of all sizes (from SME to Large Scale Industry), and we look forward to working with Thriwe to bring this solution to our clients and partners in Saudi Arabia." In response to this development, the CEO of Al Mutlaq Group said: "We have been doing reasonably well in Dubai and have been associated with various financial institutions like FAB, Mashreq, RakBank, ENBD, etc, running as managing loyalty programs for them as well. Our goal is to empower businesses in Saudi Arabia with a user-friendly and customizable platform that will enable them to build stronger relationships with their customers by driving loyalty and retention. We are excited to partner with Al Mutlaq Group, a leading conglomerate in the region, and we look forward to a long and successful partnership."Photo credits: Unsplash In collaboration with Allison Saeng