Social app VUZ has entered into a partnership with MBC Group, which will enable VUZ to expand MBC Group’s video library and XR experiences. With the help of the cooperation, MBC Group's video library and XR experiences will grow, and VUZ's users will be able to stream and experience a higher level of realism in extended reality and the metaverse.With this new strategic alliance, which is expected to greatly expand VUZ's reach, the social app will be featured on all of the MBC Group's channels in the area, including satellite TV, radio, MBC social, and the Arabic streaming service Shahid. Live broadcasts of this combination will also air on VUZ, which will contain exclusive social channels for MBC on the VUZ platform.Khaled Zaatarah, the founder of VUZ, stated: “Our goal is to provide our users with the best immersive experiences, and by partnering with MBC Group, one of the leading media companies in the world, we aim to bring in the best content to integrate within our immersive social app.” He further added, “we aim to embrace the latest media trends such as the metaverse, and XR, which of course, encompasses augmented [AR] and virtual reality [VR]. Together with MBC Group, we are excited to strengthen our position as the leading immersive social app globally.”Fadel Zahreddine, group director of emerging media at MBC Group, stated: “There’s no doubt that immersive experiences have become increasingly important in the world of entertainment, and the region is fully embracing this. Creating a more realistic and engaging environment allows users to become more deeply involved in – and more connected to – the content they are consuming. We are thrilled to have partnered with VUZ to amplify these audience experiences.”VUZ has so far raised approximately $30 million in the capital, supported by investors such as e& Capital, Caruso Ventures, Dubai Future District Fund, SRMG, and others. The company was named "Tech Company of the Year Award" at the 2022 edition of the Tech Entrepreneur Awards. The infrastructure of its partners is used by the immersive media platform to grow into new nations.