MBC launches FM radio station in Saudi Arabia

Adgully Bureau | | Reading Time: 3:45 minutes

Riyadh: MBC Group is set to make waves in the Kingdom of Saudi Arabia with the launch of MBC LOUD FM, a groundbreaking radio station catering to English-speaking and international music enthusiasts.

MBC LOUD FM is the first contemporary hit radio (CHR) format station to grace the airwaves of Saudi Arabia, according to MBC Group. A global sensation, CHR-format stations focus on airing the freshest and most popular chart-topping tunes as defined by the Top 40 music charts.

Listeners will enjoy a vibrant mix of locally produced shows and internationally syndicated programming. Featured shows include The Daily Wake Up, On Air with Ryan Seacrest, and Spin City.

The Daily Wake Up, hosted by the dynamic duo of Jay R and Danah, will kick-start weekdays from 6am to 10am with a blend of music, news, and celebrity gossip. The show will also cover weather and traffic updates, daily call-ins and contests, and a special showbiz segment called 'Raya on Scoop.'

On Air with Ryan Seacrest will dominate the weekday 4pm to 7pm slot with chart-topping tracks, entertainment news, and the latest movie buzz. MBC LOUD FM presents this syndicated show exclusively in the KSA.

Spin City, set to air on Thursday and Friday nights from 10am to 3am, will showcase an eclectic mix of local and international DJs to keep the party going.

Tarek Majdalani, who has joined the MBC LOUD FM team as Station Manager, will be responsible for executing the brand strategy, profiling, and positioning.

This radio station is part of MBC Group's dedication to supporting Saudi Vision 2030 in the realms of entertainment and broadcasting. MBC Group Chairman Waleed bin Ibrahim Al Ibrahim emphasizes the unifying role of English as a global language. 

He said: "With MBC LOUD FM, our goal is to reach a diverse audience throughout the country, contributing to the nation's ambitions in developments and growth in the entertainment and media industry."

Ziad Hamza, Group Director of Audio, Radio & Music at MBC Group, adds that MBC LOUD FM will "completely change the way listeners experience FM radio," enriching their enjoyment of radio and music content, and connecting them with a global audience through exceptional and distinctive radio content.

Tune in to MBC LOUD FM on the following frequencies: Riyadh – 99.0, Jeddah – 94.3, and Dammam – 88.5.