MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has announced the renewal of its strategic partnership with Parrot Analytics, the leading content valuation and global entertainment analytics firm.Through this collaboration, Parrot Analytics has broadened its scope and deepened its insights into the Arabic-speaking entertainment market. By working with MBC RESEARCH, the company has significantly expanded its database, enriching it with an approximate 1,500 Arabic titles.With the onset of Ramadan season earlier this month, Parrot Analytics further expanded its offerings, incorporating 106 new series and programmes, thus ensuring comprehensive coverage of all MENA content across all platforms during the crucial month of Ramadan.The inclusion of an Arabic-language library not only enhances the global entertainment metrics of the US-headquartered Parrot Analytics but also underscores MBC GROUP’s pivotal role and commitment to bridging local and regional content from the MENA with international analytics expertise.Amit Devani, Director of Insights EMEA at Parrot Analytics, commented: “We are delighted to be renewing our partnership with MBC GROUP as we continue to build on our Arabic-language content valuation and analytics offering in the region and globally.“MBC RESEARCH have been an asset to this partnership, offering us access to their programming titles and genres, which we utilize to measure their impact amongst viewers. Content valuation is a key asset for any major broadcast network looking to measure and assess its current offerings and shape its content going forward. I look forward to us continuing to work together to provide the very best insights on what audiences want in the years to come.”As the largest and leading company in the MENA, MBC GROUP has spent over three decades developing premium and diverse offerings, which today include over 17 leading satellite TV channels, three FM radio stations, MBC STUDIOS, and Shahid – the world’s leading Arabic-streaming platform. Owing to its investment in highly attractive Arabic-language programming, MBC GROUP has continuously and successfully consolidated its position as the number one broadcasting organization across the region.Leila Mezher, Senior Manager for Research and Market Intelligence at MBC GROUP, stated: “Our data-driven approach to programming allows us to understand and anticipate the needs of our audiences, ensuring that MBC GROUP continues to lead in innovation, engagement, and diverse storytelling. Parrot Analytics allows us to truly understand what works, what doesn’t, what we need to create more of, and what new ideas audiences are looking for.”Ziad Skaff, Director of Group Research and Audience Intelligence at MBC GROUP, added: “Audience intelligence is of utmost importance to us, and our partnership with Parrot Analytics offers us the precise content valuation insights and analytics needed. MBC RESEARCH has also played a significant role in knowledge-sharing by helping build Parrot Analytics’ library of Arabic-language content for both regional and international markets.”LEADING PREMIUM DRAMAMBC GROUP has delivered market-leading drama series that resonate at top-tier levels within key MENA markets. Parrot Analytics has been working with MBC since 2020 to help measure the unique success of these titles. They include the following: Rashash (2021): Peaking as the 10th most in-demand Arabic TV title in KSA of all time, the thriller drama found itself among the top 0.1% of all titles tracked across all platforms in demand within the region. Stiletto (2022): The adaptation of the Turkish title, “Ufak Tefek” not only reached a peak domestic demand ranking of Number One but remains in the Top 100 two years later.The Giza Killer (2023): This Shahid Original reigned as the Number One show in Egypt throughout its release cycle, while also making waves in European markets with its riveting true-crime storyline.

DUBAI: Rise Studios, a company driving investment in the MENA entertainment industry, has announced a partnership with Parrot Analytics, the entertainment industry’s leading global audience analytics and content valuation firm, to drive data-driven decisions as the company looks to streamline its content creation and distribution strategy. By leveraging Parrot Analytics' industry-leading TV demand product and data analytics teams, Rise Studios will make informed decisions to optimize content performance across various platforms. The partnership allows Rise to have a thorough understanding of regional audience demand and preferences, enabling them to develop more impactful and engaging content which resonates and captivates viewers. Commenting on the partnership, Amanda Turnbull, CEO of Rise Studios said, "Ensuring that our work is supported with insightful and meaningful data combined with our industry knowledge is important for us as a business. We are delighted to partner with Parrot Analytics who are specialists in global audience analytics and content valuation, enabling us to make informed decisions for our content creation and distribution strategy.”  "Parrot Analytics is thrilled to partner with Rise Studios to drive innovation in the entertainment industry throughout the Middle East. Combining our data-driven approach and insights with Rise Studios’ creative and platform expertise, we believe will result in transformative content that captivates and engages the audience," Laurine Garaude, Parrot Analytics’ EMEA Partnerships Director added. By leveraging Parrot Analytics’ global audience analytics, Rise Studios joins a rapidly growing roster of industry leaders, including such studios as Lionsgate, Warner Bros. Discovery, NBCUniversal, and Sony Pictures; media and technology companies including Amazon, Comcast, and Google; networks such as Sky and Turner; government agencies such as Canadian Media Fund; and streaming services such as HBO Max and Amazon Prime Video.

Parrot Analytics, the global leader in audience demand measurement, has partnered with Asharq Network, a multiplatform service that includes Asharq News (a 24/7 Arabic-language multiplatform news service), and Asharq Business with Bloomberg (an exclusive content collaboration with Bloomberg Media) offering business and financial news, and Asharq Discovery (the latest addition to the network that will offer unparalleled real-life entertainment and documentaries in partnership with Warner Bros Discovery).Asharq Network is owned by the Saudi Research and Media Group (SRMG), and the partnership with Parrot Analytics will specifically support the company’s strategy for the launch of the new FTA channel - Asharq Discovery - in the MENA region. Parrot Analytics’ expertise in the global and MENA streaming space is set to help Asharq Discovery understand which titles, particularly documentaries, will resonate the most among audiences throughout the region. Asharq’s partnership with Parrot Analytics will build on the company’s dedication to leveraging ground-breaking technologies and global entertainment analytics to ensure its audiences have access to the region’s most in-demand content.“We are excited to partner with Parrot Analytics on this venture to revolutionize the process of content selection for our MENA viewers.” said Nabeel Al Khatib, General Manager of Asharq News. “By helping us acquire and optimize our FTA offering for the best documentaries, lifestyle, reality and infotainment shows, Parrot Analytics' audience demand data will be a key ingredient to create consumer experiences that lead to maximum viewership and growth.”Asharq-Discovery's launch planning is currently underway, with the aim for the new service to be available to end-users in 2023 via broadcast, streaming and third-party local apps, with a catch-up facility available on over-the-top (OTT) platforms.“We are delighted to work with Asharq-Discovery to help uncover content and genre trends in the MENA region as we bring our global audience expertise to the Asharq team,” said Laurine Garaude, EMEA Partnerships Director for Parrot Analytics. "As the leading global content measurement company, we are looking forward to powering Asharq-Discovery’s content strategy and giving this new service the best chance for success in this highly competitive market."In under two years, Asharq News won 33 awards, most recently by Fast Company, for “Most Innovative Company Award” in the media category. Fast Company Awards selected 42 companies making the most significant impact with their initiatives across 25 categories.