https://adgully.me/post/1784/rise-studios-partners-with-parrot-analytics-to-drive-data-based-decisions

Rise Studios partners with Parrot Analytics to drive data-based decisions

DUBAI: Rise Studios, a company driving investment in the MENA entertainment industry, has announced a partnership with Parrot Analytics, the entertainment industry’s leading global audience analytics and content valuation firm, to drive data-driven decisions as the company looks to streamline its content creation and distribution strategy. By leveraging Parrot Analytics' industry-leading TV demand product and data analytics teams, Rise Studios will make informed decisions to optimize content performance across various platforms. The partnership allows Rise to have a thorough understanding of regional audience demand and preferences, enabling them to develop more impactful and engaging content which resonates and captivates viewers. Commenting on the partnership, Amanda Turnbull, CEO of Rise Studios said, "Ensuring that our work is supported with insightful and meaningful data combined with our industry knowledge is important for us as a business. We are delighted to partner with Parrot Analytics who are specialists in global audience analytics and content valuation, enabling us to make informed decisions for our content creation and distribution strategy.”  "Parrot Analytics is thrilled to partner with Rise Studios to drive innovation in the entertainment industry throughout the Middle East. Combining our data-driven approach and insights with Rise Studios’ creative and platform expertise, we believe will result in transformative content that captivates and engages the audience," Laurine Garaude, Parrot Analytics’ EMEA Partnerships Director added. By leveraging Parrot Analytics’ global audience analytics, Rise Studios joins a rapidly growing roster of industry leaders, including such studios as Lionsgate, Warner Bros. Discovery, NBCUniversal, and Sony Pictures; media and technology companies including Amazon, Comcast, and Google; networks such as Sky and Turner; government agencies such as Canadian Media Fund; and streaming services such as HBO Max and Amazon Prime Video.
https://adgully.me/post/887/former-google-and-youtube-executive-joins-rise-studios

Former Google and YouTube executive joins Rise Studios

Rise Studios, the newly-launched entertainment company driving investment in content from regional markets, appoints Diana Baddar as Managing Director for Digital Content and Development to drive the company’s digital content strategy and business. Diana will build relationships with major platforms and identify regional talent, focusing on bridging the gap between long and short-form content. Diana brings two decades of industry experience to Rise Studios, having spent eight years at Google where she spearheaded the growth of YouTube in the MENA and Turkey markets. As the first Head of Women at Google in MENA, she worked closely with regional female content creators to build their channels on the platform. Some of her major accomplishments include relaunching Sesame Street in Arabic after a 20-year hiatus; launching YouTube Space Dubai, an official blog and portal for creators in MENA, and achieving a Guinness World Record for the most viewers of an Iftar Livestream on YouTube. Prior to her work at Google, she directed the business development and affiliate channels at OSN, establishing new opportunities for OSN, Disney, Discovery and E! Entertainment. She also worked on the launch of OSN’s first VOD platform, OSN+.Watan Network, one of the largest multi-channel networks in the Arab world with over 5 billion combined views monthly on YouTube, Facebook and Snap, is already part of the Rise Studios group with certified partnerships in place with YouTube, Daily Motion and Facebook. The network supports original content owners with monetising their content, protecting their copyrights and building business strategies. Diana will propel the digital content strategy through Watan Network, in conjunction with the major platforms, by using into her network of content creators to develop untapped regional stories. She will also lead talent identification for long and short-form content, bridging the gap between TV and digital platforms.Commenting on the appointment, Amanda Turnbull, CEO of Rise Studios said: “We are ecstatic about welcoming Diana onboard. She brings exceptional digital knowledge to the business with over 20 years’ experience in our industry. She is perfectly positioned to drive our digital content strategy for the business, championing the rich talent we have in the region.”Diana Baddar said: “It gives me great pleasure to be working alongside industry veterans with such a clear mission: to work closely with our community of creators to showcase their talent to the world, delivering a lean-forward entertainment experience for viewers.”