https://adgully.me/post/4622/rixos-bab-al-bahr-welcomes-mr-bireswar-das-as-the-new-director-of-finance

Rixos Bab Al Bahr welcomes Mr. Bireswar Das as the new Director of Finance

Ras Al Khaimah: - Rixos Bab Al Bahr, the ultra-all-inclusive family resort, announces the appointment of Mr. Bireswar Das as the new Director of Finance, effective immediately. Reporting directly to Mr. Ahmed Elnawawy, General Manager, Das is set to play a pivotal role in the finance department of the renowned beach resort nestled between the waters of Al Marjan Islands, Ras Al Khaimah.In his new capacity as Director of Finance at Rixos Bab Al Bahr, Das will assume complete accountability and responsibility for the Finance Department. His mandate includes ensuring the successful delivery of all performance objectives and hotel initiatives while supporting the implementation of the strategic business plan in alignment with the company's expectations.With a career spanning over two decades, Das brings a wealth of experience from leading finance departments at globally recognised brands such as Emirates Airlines, Taj Hotels, Shangri-La Group, Traders Hotel, and Five Hotels & Resorts.His extensive knowledge, proven track record, and experience in the finance sector make him an invaluable addition to the Rixos Bab Al Bahr team. He also holds a bachelor's degree in Accounting and Finance from the University of Calcutta, India, along with advanced IT proficiencies.Welcoming Mr. Bireswar Das as the new Director of Finance, Mr. Ahmed Elnawawy, General Manager at Rixos Bab Al Bahr stated, "We are thrilled to have Mr. Bireswar onboard at Rixos Bab Al Bahr. Mr. Das's exceptional financial acumen and extensive experience make him the perfect fit for this crucial role. With his strategic mindset and proven ability to drive financial performance, we are confident that Mr. Das will further strengthen our financial operations and drive sustainable growth for Rixos Bab Al Bahr."His most recent role was as the Cluster Finance Manager at Jumeirah Beach Hotels LLC, overseeing prestigious properties like Burj al Arab, Jumeirah Beach Hotel, and Wild Wadi Waterpark, where he facilitated automating processes, resulting in a paperless environment and reducing repetitive tasks at Jumeirah Hotels.For more information, visit our website or follow us on social media:Instagram: https://www.instagram.com/rixosbabalbahr/Web: https://www.rixos.com/en/hotel-resort/rixos-bab-al-bahr
https://adgully.me/post/4623/monoprix-increases-uae-footprint-with-abu-dhabi-opening

Monoprix increases UAE footprint with Abu Dhabi opening

Abu Dhabi, United Arab Emirates: GMG’s Everyday Goods – Retail division is now expanding into the country’s capital city with the opening of the first Monoprix in Abu Dhabi. After a series of successful launches in Dubai, including branches at Nakheel Mall, Jumeirah Town Centre and Dubai Hills, the Abu Dhabi branch is centrally located in the Avenue at Etihad Towers. The stunning 11,300+ square foot space houses everything from high-quality foods to the latest home décor all under one roof, a first for the capital. Customers can also look forward to being the first to enjoy Monoprix bespoke in-store concepts such as the first interactive juice and salad bar, shop in shop wellness and Supercare pharmacy, and a dedicated seating area where quality, convenience and sustainability, hallmarks of the brand, will be on full display. Promising the ‘local fresh market’ experience, Monoprix at Etihad Towers features a butchery offering a complete range of meats and choice cuts, a fishery selection that includes the freshest local and regional catch, and cheese selections, each with the signature of reputed French gourmet professionals. Customers can also enjoy baked goods and pastries reminiscent of the best Parisian patisseries.Monoprix in Avenue at Etihad Towers will also encourage local produce as an integral part of its allure and support the company’s overall ‘farm to fork’ approach, whilst also housing an extensive range of high-quality private label food and nonfood products. An exclusive beauty and personal care section is also certain to resonate with Abu Dhabi’s discerning audience. For the first time in the capital, the best of food and décor will be in store as the Monoprix at Etihad Towers will showcase the Maison concept where the ‘art of living’ is celebrated through a selection of the finest houseware with a decided French edge. From cutlery and glassware to storage and linen and décor pieces, the theme is simple lines and earthy colours. For added convenience, Monoprix at Etihad Towers will also offer home delivery and online shopping through partners.“At Monoprix, good taste combines with quality and great value to give discerning consumers a refined and comprehensive retail experience,” said Marc Laurent, President, Retail – Everyday Goods, GMG.“From exclusive spaces like a bespoke juice bar and salad bar that you’ll only find at Monoprix at Etihad Towers to French-inspired home décor and the finest fresh food, shopping at Monoprix is designed to surprise and delight.”“Our first opening in Abu Dhabi reinforces our firm commitment to building the Monoprix brand in the UAE by opening in strategic locations and embedding ourselves into the hearts and lives of the discerning audience who call this region home,” he added. Customers will be eligible to receive an AED 25 shopping voucher on a spend of AED 100 in-store. “With the National Day weekend and festive season around the corner, customers can also take advantage of our one-stop shop for all their holiday shopping, be it for adding flair to their festive table or finding the best gifting options for every member of the family.” Monoprix Etihad Towers is now open and operates from 7:30am till 11:00pm daily in Avenue by Etihad Towers.
https://adgully.me/post/4621/2024-international-critical-communications-awards-open-for-entry-tcca-confirms

2024 International Critical Communications Awards open for entry, TCCA confirms

Dubai, UAE: The Critical Communications Association (TCCA) today announced that the 2024 International Critical Communications Awards (ICCAs) are officially open for entry. Presented by TCCA, the ICCAs are the most prestigious awards in the critical communications space.The event celebrates excellence and showcases innovation every year, honoring the success of products, individuals, and organizations that have broadened capabilities and delivered new value to the industry.This time around, the ICCAs are being held in Dubai on May 14, on the sidelines of Critical Communications World (CCW), the industry’s leading global conference and exhibition, running at Dubai World Trade Centre from May 14-16.With critical communications industry leaders and the world’s foremost experts, investors, and shareholders set to attend, the event will once again provide the ultimate stage for the sector’s leading lights to shine. “Highlighting the most innovative work and showcasing to the most groundbreaking critical communications breakthroughs, the ICCAs are iconic, special, and internationally respected,” said Kevin Graham, CEO, TCCA. “As digital transformation unfolds with unprecedented pace and demands for critical comms services and solutions increase all around the world, the need for fresh ideas, new creative concepts, reinvigorated practices, and next-generation projects that drive vital advancement has never been greater.“Each year we see individuals and organizations going above and beyond to meet these criteria – and every year our awards ceremony provides the ultimate recognition to those paving the way toward tomorrow’s increasingly vibrant, secure, and empowering industry. Our independent judges are looking forward to the challenge of selecting the best of the best!”With submissions open across 13 categories, an experienced panel of independent judges will take all aspects of entries under consideration to identify and reward the most outstanding projects, practices, and talent. From technology creation and deployment to critical communications utilization across industries, every area will be meticulously examined ahead of final shortlisting.Additionally, the ICCAs will acknowledge the most promising professionals and influential personalities driving innovation and fuelling the sector. The closing date for entries is Monday, February 12, 2024, and the ICCA categories are as follows:Emerging technology, product or solutionsBest Use of critical communications in public safetyBest use of advanced technologyBest use of critical communications in transportBest use of critical communications in utilitiesBest use of critical communications in industrial, manufacturing, mining resources, oil & gas exploration  Best TETRA product or solution of the yearBest MCX product or solution of the yearBest Hybrid deviceThe Phil Kidner Award for an Individual Outstanding Contribution to critical communicationsTCCA Young Engineer of the yearGovernment authority collaborationChampion for Social Value
https://adgully.me/post/4619/google-stands-by-its-2024-cookie-deprecation-deadline-dan-taylor

Google stands by its 2024 cookie deprecation deadline: Dan Taylor

Amid the Department of Justice's antitrust lawsuit against Google and the imminent self-imposed deadline for removing third-party cookies from its Chrome browser, Google's Vice President of Global Advertising, Dan Taylor, asserts that the company is unwavering in its commitment to the timeline for cookie depreciation."Cookies will be phased out completely from Chrome at the end of 2024." Despite the challenges posed by the antitrust suit, which alleges Google's violation of U.S. antitrust laws and manipulation of the search ad auction market, Taylor remains confident that the advertising business will persevere. We disagree with the DOJ's claims. We have no intention of selling or divesting this business. In fact, we're focused more than ever on helping our publisher partners and our advertiser partners deliver great ROI and great monetization," said Taylor.Discussing the ongoing efforts to introduce alternative solutions to third-party cookies, Taylor highlighted the importance of adapting to the changing landscape of online privacy. He urged stakeholders to move beyond legacy technologies, emphasizing the inevitability of a more private internet that still facilitates advertising use cases.Regarding the impending real-world testing environment in January 2024, when 1% of cookies will be deprecated from Chrome, Taylor expressed anticipation. This environment will allow a comprehensive understanding of how campaigns, performance, volume, and ad relevance will be affected in the absence of a third-party cookie signal.Reflecting on recent experiments, Taylor shared promising results from a Q2 experiment in Google Ads on Topics, where third-party cookies were replaced with Topics. The experiment demonstrated high fidelity in terms of scale, performance, and relevance, indicating positive progress with API alternatives.Taylor said: "That gives us a good signal that we're on the right path with regard to these APIs, but seeing them testing in a real-world environment is something we're looking forward to."
https://adgully.me/post/4616/maiden-edition-of-brands-of-india-trade-show-underway

Maiden edition of Brands of India trade show underway

Dubai, UAE: In a momentous celebration of trade, international collaboration and cultural exchange, the maiden edition of Brands of India trade show organised by The Clothing Manufacturers Association of India (CMAI), received a grand inauguration by H.E. Butti Saeed Al Ghandi, Vice-Chairman of the Dubai World Trade Centre. The event, is set to captivate the MENA Apparel industry at the Dubai World Trade Centre in Halls 6 & 7 from November 27th to 29th, 2023.Supported by the Embassy of India-UAE, The Dubai Textile Merchants Association (TEXMAS), Dubai International Chamber and the Readymade Garments Merchants Group Dubai, the trade show demonstrates the rapid pace at which Indian businesses are entering the UAE market indicating a strong and positive momentum post the signing of the India-UAE Comprehensive Economic Partnership Agreement (CEPA) in 2022.Complimenting CMAI for Brands of India, Mr. Piyush Goyal, Minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution and Textiles, Government of India, expressed, “This is an excellent platform to position our brands in overseas market. Under the dynamic leadership of Hon’ble Prime Minister Mr. Narendra Modi, the Government of India is dedicated to creating and supporting a modern, dynamic, integrated and world class textile sector. CMAI has been consistently promoting Indian brands, encouraging them to develop international linkages and expand their horizon in international markets, particularly in regions with substantial Indian Diaspora.”Mr. Rajesh Masand, President, Clothing Manufacturers Association of India (CMAI) said “Even before CEPA, there has been a long history of India-UAE fostering economic, cultural and friendly ties. Dubai has been strongly positioning itself as the gateway to Africa for Indian businesses and Brands of India will further cement ties and empower Indian Apparel brands to accelerate their presence in the MENA region. The co-operation in digital currencies of both countries, Dirham and Rupee along with the interconnection of payment systems is another recent development in trade settlement capabilities which will further boost business.”Gracing the occasion as Chief Guest, H.E. Butti Saeed Al Ghandi, Vice-Chairman of the Dubai World Trade Centre, emphasised the significance of Brands of India in boosting bi-lateral ties and drawing both countries even closer and expressed "Fashion has the power to transcend borders and create lasting connections. We are delighted to witness this noteworthy event that promotes diversity and showcases the vibrant tapestry of Indian Brands.""Brands of India is poised to serve as a key milestone in the journey of Indian Apparel brands towards international recognition. About 1500 buyers from more than 30 countries have pre-registered to source from the show which makes us ecstatic that the platform has created exciting business prospects for Indian brands in the region" said Mr. Jayesh Shah, Chairman, Brands of India and Vice President, CMAI.H.E. Mr. Sunjay Sudhir, Ambassador of India to UAE stated “Today, Indian brands have a global appeal and are preferred by people from across the world. I am glad the event is hosted in the UAE which is home to citizens of around 190 nationalities. Under CEPA, there is immense scope for expanding the presence of Indian Apparels in the Gulf, Middle East, Africa and Europe.”Renowned brands such as Oxemberg, J. Hamstead, Dollar, Grammer, Louis Philippe, Van Heusen, Allen Solly, Otto, Peter England, Texas Jeans, Mexico Jeans, Klix, Double Bull, Bonheur, 109 F, Cover Story, Biba, Dressline, Indifusion, Soch, Satya Fusion, Vastrado, Zola, Gini & Jony, Little Kangaroos, Blazo, Tiny Girl, Vitamins, Mustang and many others are participating at the show.Brands of India was initially envisioned with 150 top Apparel brands but exceeded expectations with the overwhelming participation of more than 350 brands showcasing collection that spans Western wear, Indian Ethnic wear, and Fusion wear across 145 Men’s wear brands, 80 Women’s wear brands, 90 Kidswear brands and 35 brands as Fusion of these categories.
https://adgully.me/post/4617/ksa-launch-marks-milestone-as-yabi-concludes-seed-funding-round-of-usd-8mln

KSA launch marks milestone as Yabi concludes seed funding round of USD 8mln

With Al Wafra Al Thaniya (Wafra II) joining the prominent list of existing investors, Yabi closes its USD 8 million Seed round. The round focuses on product development and pushes growth into regional markets.Yabi by Souqalmal was launched in Saudi Arabia this November, boasting a localised personal finance masterclass platform. Driven by its firm belief in localisation for true value creation when it comes to personal finance, Yabi launched in both English and Arabic in the Kingdom, offering two new classes every month, all delivered by Saudi market experts. Yabi is now fully live in two markets UAE and KSA.Yabi's commitment to the KSA market goes beyond the tailored content, as the startup has a presence on the ground, allocating dedicated resources to lead the market penetration. The objective is to increase financial literacy through B2B relationships by encouraging companies to bring financial literacy as part of their employee well-being program.“Saudi Vision 2030 is inspiring, and its impact will set an unprecedented growth. Yabi and Saudi Vision 2030 share a common goal: to increase financial literacy and saving levels across the Kingdom.Financial literacy and the involvement of individuals in the economy are top priorities for the public and private sectors. ~30% of Saudis are considered financially literate today (report by SAMA) and the savings ratio was 1.6%1 of annual disposable income (2018). Those are evidence of some of the gaps we want to fill.Additionally, the Saudi Vision 2030 has within its targets to reach 70% of household ownership and to increase the national saving levels closer to the global average of 10%. Moreover, the Saudi government is working towards achieving its National Savings and Financial Literacy Strategy, which aims to help individuals make better financial decisions and increase the access and use of personal financial tools. This is a crucial moment for Yabi and the Kingdom to work towards the financial well-being of their citizens and residents.” says Ambareen Musa, Chief Executive Officer of Yabi.“Spreading financial literacy and financial awareness is key to allowing individuals to live their lives happily and to their fullest potential. While technology has improved our lives in many aspects, it also brought a negative impact on financial behaviours. Yabi is at the forefront of using tech to empower individuals by spreading essential financial knowledge. Wafra II believes that any future for fintech must include efforts to spread financial awareness. Therefore, its investment in Yabi to bring its platform to the Saudi market aligns with its core purpose to play a role in raising the level of financial education, build up investments and savings and therefore contribute to Saudi Arabia’s digital GDP.” says Salah Kashoggi, Managing Director of Al Wafrah Al Thaniya.Yabi corporate pipeline is promising and expected to add more names to the already prominent list of adopters, which includes Al-Futtaim, Careem, Chalhoub and Al Ghurair, to name a few.1 According to a report by Forbes Middle East on the analysis of household savings in Saudi Arabia.
https://adgully.me/post/4618/media-experts-consider-attention-strategy-important-ias-study

Media experts consider attention strategy important: IAS study

A study by IAS in partnership with YouGov has revealed that 83% of media experts think it’s important for their company to have an attention strategy. The research aimed to assess the current state, perceptions, and future outlook of attention measurement and optimization in digital media.In this study, IAS surveyed US digital media experts from both the buy- and sell-side to reveal the most important KPIs tracked by attention users and shed light on the business results and success rates attributed to attention strategies.All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?Key discoveries:83% of media experts think it’s important for their company to have an attention strategy.79% of media experts report substantial improvement in revenue opportunity since implementing an attention strategy.78% of attention measurement users are prepared to evolve to optimization in the next 12 months.
https://adgully.me/post/4620/sales-fever-vs-consumers-who-wins

Sales fever vs consumers – who wins?

Black Friday and Cyber Monday are extremely popular global sales events. They usually involve millions of people around the world. In particular, Black Friday online sales grew 3.5% to $65.3 billion globally in 2022. Besides, according to the Salesforce survey on sales recap, consumers spent $1.14 trillion online globally across the Holiday Season. Considering this, Kaspersky explored users’ behavior and habits related to big sales events such as Black Friday and Cyber Monday.A new Kaspersky survey in the UAE reveals that 93% of purchases occur spontaneously during Black Friday and Cyber Monday. It also discovered that social media makes an unexpectedly big contribution to sales results, 71% of followers attempt to get whichever special deals their favorite influencers and online bloggers recommend. At the same time, 50% of users are ready to buy something unplanned if they receive a recommendation from friends or family members.Women are the more dedicated super-sales shoppers, with 22% saying they will always make spontaneous purchases during Black Friday and Cyber Monday, compared to only 17% of men. Those aged 25 to 34 years also stand out: 23% say that they will always buy something spontaneously during these events, significantly more than in any other age group.As for the importance of big sales events for respondents, 71% are ready to wait until big events like Black Friday or Cyber Monday to get the best deals. While 79% of consumers say that they make use of the run-up to these events to plan their bigger purchases in advance, hoping to make the most of price cuts and special deals.“For many, Black Friday and Cyber Monday are a great way to save serious money on a variety of purchases, so each year, these days are marked by unprecedented excitement and interest in online and offline shopping. As our research shows, 90 percent of users buy things spontaneously during big sales events and may not pay much attention to safety, trying to snatch the best offer. Our solutions for safe online shopping – like Kaspersky Premium – can be a reliable assistant in online payments security, which will protect not only your personal data, but also financial information, and will also warn you so you don’t end up on a phishing site,” Comments Marina Titova, Vice-President, Consumer Product Marketing at Kaspersky.Full report ‘The Super Sale Game: who’s the winner? A study on how we shop and pay’ is available via the link.
https://adgully.me/post/4615/unwrapping-dubai-shopping-festival-brands-marketing-magic-and-must-have-deals

Unwrapping Dubai Shopping Festival: Brands' marketing magic and must-have deals

It's that exciting season when shopaholics worldwide set their sights on Dubai for the upcoming Dubai Shopping Festival (DSF). In the heart of the bustling metropolis that is Dubai, where commerce and culture seamlessly intertwine, the DSF takes center stage as one of the most anticipated shopping events on the global shopping calendar.In this two-part series, Adgully Middle East delves into the profound impact of the DSF on the marketing strategies and sales dynamics of brands. Beyond the metrics, brands unravel the arresting allure of the festival, offering a glimpse into their distinctive offerings and its commitment to sustainable practices.In fact, the DSF isn't just an event. Known for its unique shopping experiences, DSF is a pivotal juncture that reshapes marketing landscapes and sales trajectories. Let us unravel the strategic dance between the DSF and various brands' marketing and sales blueprint. Discover how this annual spectacle influences their approach and what exclusive promotions await shoppers in the upcoming festival.Let’s find out how the DSF has impacted brands’ marketing and sales strategy, and what special promotions or offers can shoppers expect during the upcoming festival.Sunny Yang, General Manager at TCL MEA, is gung-ho about the DSF. She says: “We consider the Dubai Shopping Festival (DSF) as one of the biggest events for shoppers and we have always come up with our best possible offers and promotions during this time. It gives a tremendous boost to the TV sales and around 25-30 % of our Q4 sales happen during the DSF. Shoppers can expect big offers on our QLED and big-size TVs during this time.”<img src='https://erp.adgully.me/artical_image\87b0436ce62f1d0310211999cb0d590a.png' class='content_image'>Shehbaz Shaikh, Chief Retail Officer, REDTAG, informs that REDTAG’s ongoing offers for Singles’ Day and Black Friday — up to 60% off, as well as an extra 60% off of the second item on the website and “Half Payback” on every AED 300 spent at the physical stores — will be repackaged for the DSF. REDTAG is an apparel and homeware label launched in 2006.Besides discounts, he adds, the company’s strategy for DSF involves providing access to a wide array of fashion and homeware products, in line with festival-goers’ broad-based expectations.“Due to the festival’s massive footfall, it’s a unique opportunity to engage and onboard new customers and feel the pulse of the market. As a customer-centric brand, that opportunity to engage is what we are most eagerly looking forward to.”<img src='https://erp.adgully.me/artical_image\96360ab654779bb364365d1accfcc193.png' class='content_image'>Richard Snowball, General Manager for Retail at Royal Furniture, is enthusiastic about the upcoming Dubai Shopping Festival.“We are incredibly eager to showcase our products in more diverse ways across various mediums. We are preparing well in advance for marketing to position our brand as the destination for furnishing requirements, where we are adding a new set of products relevant to festive vibes. As for special promotions and offers during the upcoming festival, we have some fantastic deals lined up for our shoppers. We are offering special gift discounts of up to 75% off on a wide range of products, making it the perfect opportunity for customers to revamp their homes and indulge in some retail therapy. Additionally, we will have daily special offers, ensuring that our customers have something new and exciting to look forward to every day of the festival. These promotions and discounts will not only attract shoppers but also enhance their shopping experience with our brand during the Dubai Shopping Festival,” Snowball adds. <img src='https://erp.adgully.me/artical_image\e08154073e3292c509f241c00a25913c.png' class='content_image'>What’s in store?Brands, such as TCL, have prepared a lineup of products to be launched during the DSF.TCL, says Sunny Yang, is planning to launch its premium 98-inch TV range in different categories like UHD, QD Mini LED TV during the Dubai Shopping Festival.REDTAG’s 'Winter Moments', the seasonal specialized collection, will be the mainstay of the company’s participation at the DSF 2023, says Shehbaz Shaikh. According to him, the new Winter collection exemplifies "functional fashion", a branch that strives to balance the function of the apparel with its form — a priority for the cold season. “In 'Winter Moments', we have masterfully incorporated wintry colours like brownstone, vintage design elements, and contemporary prints, such as that of superhero characters from Disney, Marvel, and DC. Those specialized collections will be joined by year-round offerings in fashion and homeware,.” he adds.Richard Snowball says that Royal Furniture has an exciting lineup for the Dubai Shopping Festival, featuring a wide range of new products, including dining tables, bedrooms, coffee and lamp tables, all at unbelievable prices. “Our spotlight item is the launch of a brand-new sectional sofa, along with a variety of accessories, all available at special festival prices. Royal Furniture’s exclusive offerings will surely attract shoppers and tourists seeking unique and stylish furnishing options during the festival.”Consumer trendsIn the vibrant tapestry of the DSF, retailers find themselves at the intersection of tradition and innovation. As the retail landscape continues to evolve, several key trends and consumer behaviors have surfaced, demanding the attention of savvy retailers. In essence, the DSF is not merely a marketplace; it's a dynamic arena where retailers must adapt to the nuanced rhythm of consumer preferences, seamlessly blending tradition with innovation to create an unforgettable shopping journey.From 8th December 2023 to 14th January 2024, Dubai will become the 'shopping capital' of the world, states Bhavesh Talreja, Founder & CEO, Globale Media.“It is one of the leading cities in the Middle East in innovation and development, and the Dubai Shopping Festival has accompanied that growth journey. The organized integration between shopping from retailers in Dubai and rejoicing experiences through multiple modes of entertainment is a key point of differentiation as no other international festival has managed to create a full integration as the DSF,” says Talreja. <img src='https://erp.adgully.me/artical_image\a93a611e2cca35a5ca976827426d949c.png' class='content_image'>According to him, the key distinctive factors of the DSF are:Luxury shopping: The DSF boasts the crème de la crème of luxury brands, chic boutiques, and renowned retailers. From watches, perfumes, and electronics to home decor and gold jewellery, shoppers can shop at irresistible prices.Online shopping: Using the DSF, many retailers offer online deals and promotions, allowing people to shop from the comfort of their homes.Extended shopping: With night markets, longer business hours, and increased government support of DSF, shoppers can tap into the ultimate retail experience day and night.Discounts: For the DSF to become a shopper's dream destination, massive discounts and promotions play a significant role in attracting shoppers all over the world.Entertainment: Even though 'Shopping' is in its name itself, the festival is also marked by a range of exciting activities including live shows, celebrity performances, concerts, fireworks, street shows, and many more to entertain visitors for 38 days.Family-friendly activities: Apart from the incredible deals and discounts on offer, the DSF also organizes family-friendly activities and family-themed entertainment. Some of these are film screenings, funfairs, and games for children. This encourages entire families, i.e. people of all ages, to travel to Dubai for the month-long festival.Raffles and prizes: Many retailers and malls run raffle draws and prize giveaways where shoppers can win brand-new cars, gold, and millions of dirhams in cash prizes.SustainabilityAs consumers place a growing emphasis on sustainability and ethical shopping, brands are dedicated to being a trailblazer in responsible commerce, by prioritizing eco-friendly practices and technologies in both products and operations during the DSF.TCL takes great pride in its commitment to sustainability and is dedicated to integrating eco-friendly practices and technologies into both its products and operations, says Sunny Yang.“Under the global banner of the #TCLGreen campaign, we are spearheading a transformative initiative to inspire greatness and foster a more environmentally conscious planet for all. The #TCLGreen initiative has received worldwide recognition, serving as a symbol of our steadfast dedication to sustainability within local and global communities. In pursuit of these sustainability goals, we offer a range of environmentally responsible products that include the TCL Mini LED C845, the TCL FreshIN Air Conditioner, the TCL Eco Fresh Refrigerator, and our TCL Front Load Washer, which excels in providing advanced hygiene care. At TCL, we are committed to making eco-conscious choices accessible to our customers and are continuously innovating to minimize our environmental footprint across all facets of our business operations,” says Yang.Richard Snowball adds that Royal Furniture is committed to sustainability and responsible shopping.“A prime example is our sofa and bed collection, along with our locally manufactured mattresses. By producing these products within the UAE, we significantly reduce our carbon footprint, as we import only the raw materials needed for manufacturing. We take pride in being a "Made in UAE" product brand, contributing to a more eco-friendly approach in the region. While we don't have specific eco-friendly initiatives planned for the festival, our ongoing commitment to local production aligns with our sustainable and responsible shopping practices,” he explains.REDTAG has launched ‘Anytime, Anywhere Exchange’ as part of its ethical and responsible retailing, says Shehbaz Shaikh.“Under that first-of-its-kind initiative in GCC, customers can buy a product at any of our stores and return it at any other REDTAG store in the country, even after a decade, as long as it remains unused and labelled. ‘Anytime, Anywhere Exchange’ is a shining example of our convenience-led, customer-centric approach,” says Shaikh.Photo (Ibn Bathutha Mall of Dubai) by Challiyil Eswaramangalath Pavithran Vipin
https://adgully.me/post/4610/egyptian-police-ace-shut-down-major-piracy-service-in-mena

Egyptian police, ACE shut down major piracy service in MENA

The Egyptian police, in collaboration with the Alliance for Creativity and Entertainment (ACE), has shut down CimaClub, one of the largest piracy services in the Middle East-North Africa (MENA) region.ACE is the world’s leading anti-piracy organisation. CimaClub enabled users to directly download or stream pirated content, offering a VOD library of nearly 50,000 movie and TV series titles in Arabic and their original versions. All ACE members were affected.The service attracted more than 29 million monthly visits through its 65 domains. Most of the traffic originated from Egypt, France, Canada, the United States and Germany.Egyptian police identified and confronted the operator in Giza, Egypt.“ACE remains persistent in cracking down on piracy, collaborating closely with authorities to pinpoint unlawful operators in the MENA region,” said Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, a leading Arabic streaming platform by MBC GROUP and ACE member. “This wouldn’t be possible without the assistance of the Egyptian authorities involved, who work diligently to prevent illegal content sharing, and we are grateful to both. It’s no secret that piracy results in tremendous losses, not only for broadcasters, but for production companies and emerging content creators as well. At MBC GROUP, we remain aligned with ACE in its ongoing mission to protect the intellectual property rights of our creators. We are grateful to the Alliance for their great work throughout the year, and we look forward to continuing to fight content piracy together.”“Content piracy has severe implications across the entertainment value chain,” said Fiona Robertson, General Counsel of OSN, a member of ACE. “As one of the leading entertainment companies in the region, we are committed to protecting the rights of all content creators by working closely with law enforcement and regulatory authorities in our operational markets.”“We applaud the Egyptian police for their swift action in identifying the operator of one of the most notorious piracy services in the MENA region,” said Jan van Voorn, Executive Vice President and Chief of Global Content Protection for the Motion Picture Association and Head of ACE. “The sheer breadth of this illegal operation affected every ACE member, compromising the intellectual property of numerous creators and content owners. Today’s action underscores the power of a global and joint effort to protect the integrity of the creative marketplace.”
https://adgully.me/post/4581/bahrain-launches-camping-season-in-the-sakhir-desert

Bahrain Launches Camping Season in the Sakhir Desert

 After a hiatus of three years due to the global COVID-19 pandemic, the Kingdom of Bahrain, celebrated for its rich heritage and vibrant culture tapestry, is set to enchant residents and tourists with the commencement of its highly anticipated annual camping season. Bahrain Camping Season which began on 10th November 2023, and extending its charm until 29th February 2024 against the backdrop of the vast and mesmerizing landscapes of the Sakhir Desert, this season promises to be a celebration of nature, culture, and community. The camping season in Bahrain is more than just a winter retreat; it's a cultural legacy inherited from the kingdom’s Bedouin ancestors, celebrating the beauty of nature, and providing an opportunity for families and friends to come together. The Sakhir Desert, known for its serene ambiance, transforms into a safe and open space for various activities, from barbeques and bonfires to stargazing. The cool breeze of the winter season adds a refreshing touch to the camping experience, creating an ideal environment for making lasting memories. The camping season in Bahrain is not just about enjoying the outdoors; it's a reflection of the kingdom's commitment to providing diverse and enriching tourism experiences. Families can set up tents under the starlit sky, engage in barbeques, and participate in a range of activities that cater to various interests. The camping season is designed to be inclusive, welcoming both residents and tourists to immerse themselves in the beauty of Bahrain's natural landscapes. 
https://adgully.me/post/4603/ebay-awarded-top-sellers-at-exporter-of-the-year-event-in-dubai

EBay awarded top sellers at exporter of the year event in Dubai

Dubai: eBay - one of the world’s largest online marketplaces – hosted its annual Exporter of the Year 2023 event for the first time in Dubai on November 22, marking an unprecedented chance to reward the entrepreneurial spirit and success of eBay sellers across the global emerging markets, and celebrate their global exporting excellence.This year, the company invited its top 100 sellers from the Middle East, *Europe, India, Latin America and South East Asia to come together in Dubai to celebrate and share their experiences with the community.Vidmay Naini, General Manager, Global Emerging Markets at eBay says: “As an eBay community, we are committed to supporting and working together with our sellers, and the eBay Exporter of the Year 2023 demonstrates our gratitude for their hard work, innovation, and dedication to excellence.”The event represents an opportunity for sellers from eBay's global emerging markets to make personal, in real life contact with a thriving global community made up of individuals and businesses, working together and spanning multiple geographies, cultures, and languages.The Exporter of the Year 2023 ceremony took place in Dubai, United Arab Emirates, on the night of Wednesday, November 22, at the Hilton Al Habtoor City hotel, as part of a two-day event for the ambitious eBay sellers.The celebration also included talks from John Lin, Vice President, International CBT Markets, eBay and Mr Naini, GM, Global Emerging Markets, eBay. 12 eBay sellers received accolades in one of four categories, of Exporter of the Year, Family/Female Exporter of the Year, Best Customer Service and ‘The Big Leap’, in front of an invited audience comprising global eBay executives and sellers from different countries that are part of eBay's global emerging markets.“The deep, special connection we share with our sellers is one of the most important factors in driving our business growth and success. We truly believe that by working together, we can showcase the immense potential of cross-border commerce as a powerful tool for scaling exporting businesses and creating economic opportunities for all.”“eBay benefits greatly from our sellers' success, and this celebration is an excellent way to show our gratitude, solidify our community of sellers, and reinforce our interest in continuing to thrive together.” concludes Naini.
https://adgully.me/post/4604/wahed-launches-in-the-uae

Wahed launches in the UAE

Abu Dhabi: Wahed Invest Limited (Wahed), the UAE robo-advisory subsidiary of Wahed Inc., a global Shariah-compliant fintech that aims to advance financial inclusion through accessible, affordable and value-based investing, has launched after having been granted a Financial Services Permission (FSP) from the Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM). Wahed will become the UAE’s first dedicated Islamic digital investment management platform.Wahed offers financial services to UAE residents to facilitate a smarter way to invest through access to a diversified, Shariah-compliant portfolio in its digital Application. The firm aims to empower Muslims at large to take charge of their investment well-being with a transparent and selective Shariah-compliant portfolio.Wahed is designed to cater to financially savvy investors as well as those with little financial knowledge. Coupled with low starting investment minimums of USD 500, low fees, and no lock-in period, it hopes to remove the barriers to sophisticated investment management that have been traditionally reserved for high-net-worth investors.Junaid Wahedna, Chief Executive Officer at Wahed Inc. said, “We consider the UAE our home. I grew up in the UAE and am very excited to bring our technology and investment efficiencies to the UAE's flourishing business environment in Abu Dhabi, ADGM and beyond. We are committed to contributing to an increase in the savings culture amongst the youth and professionals in a safe and Shariah-compliant manner, in line with the cultural values of the UAE”.Arvind Ramamurthy, Chief of Markets at ADGM said, “We are pleased to welcome Wahed to ADGM’s international financial centre and vibrant community and congratulate them on being granted the FSP by ADGM’s FSRA. With a world-class progressive regulatory ecosystem, ADGM aims to catalyse the growth of Fintech innovators by fostering a trusted, collaborative and enabling marketplace for Abu Dhabi, the UAE and the wider region. The launch of Wahed in the UAE brings next-gen financial services and strengthens our growing digital economy”.Since its launch in 2015, Wahed has attracted over 300,000 customers worldwide and has raised more than USD 75 million in funding from family offices, institutions and high-profile backers, including Dubai Cultiv8, and international footballer Paul Pogba. Wahed’s mission is to change how the Muslim community participates in global financial markets by making investing accessible and ethically acceptable for the 1.8 billion Muslims globally.Once signed up to the Wahed App, users can securely create an account within minutes. The Wahed App will automatically suggest a portfolio for each user based on how they answer questions about themselves, considering the individual's financial situation, attitude towards risks, investment goals and other criteria. The portfolio models are overseen by the firms’ fund management professionals. Users can begin investing with as little as USD 100 while paying a fraction of traditional management fees. Wahed ensures that investors always have a diversified portfolio, regardless of their account size, thus making investing efficient for various types of people, whether they are entrepreneurs, working professionals or homemakers.
https://adgully.me/post/4605/talabat-hosts-second-annual-partners-event-recognizing-shared-success

Talabat hosts second annual partners' event, recognizing shared success

Cairo: talabat, the MENA’s leading platform for everyday deliveries, held the second edition of its Annual Partner Gala to recognize the shared success and impact with its partners and showcase the positive impact of cooperation, technology, and innovation on society. The event, , featured inspiring stories and experiences from partners who have been part of talabat’s journey. Over the past three years, the customer base of partners has grown by more than 130%, while sales have increased by over 200%.The event brought together government officials, partners, suppliers, NGOs and corporations from both local and foreign firms that have contributed to the impact generated across the ecosystem. With over 10,000 partners across 25 cities, 50% of which are SMEs, talabat reaffirmed its commitment to supporting the local economy and further enabling the flourishing ecosystem.During the gala, talabat presented the 2023 round of its "Partner Awards", curated to recognize strategic partners that deliver an amazing experience while contributing to positive economic and social impact. Among the winning partners, Krispy Kreme was honored with the "t-Star" award for delivering the best overall experience and Abu Auf was awarded for achieving the fastest growth rate with talabat mart in 2023. While La Poire won the “Rider’s Favorite” award, for being the highest rated partner by riders this year.As part of its ongoing effort to support partners in Egypt and enable their sustainable growth through technology, talabat announced a strategic partnership with Cartona, the fastest-growing B2B E-commerce marketplace. This partnership aims to directly and conveniently connect partners to FMCG producers and wholesalers, significantly facilitating business. Under this partnership, partners will have access to a wide assortment of products, fast delivery, secure payment methods, and exclusive discounts.talabat also highlightedits corporate social responsibility initiatives alongside six local charities. Under its #Tech4Good strategy, talabat has facilitated over EGP 25.5 million in donations and provided 480,000 meals to communities in need since April 2021.The company reiterated its dedication to riders, offering additional income opportunities to over 14,000 individuals, on average earning EGP 7,000 per month, and up to EGP 15,000 EGP, in addition to being the first everyday delivery platform to provide life and accident insurance coverage to the out-sourced fleet. More recently, the company introduced the "Tare2na Wahed" program, which offers riders a range of benefits and easier access to financing and maintenance support.Hadeer Shalaby, Managing Director of talabat Egypt, expressed her pride in organizing the annual event for the second year, and emphasized its importance in recognizing shared achievements. Shalaby highlighted talabat's vision of enabling partners and driving SME growth through technology and strategic partnerships.Mohamed Sekkina, General Manager of talabat Mart, noted the continuous growth of the quick-commerce service since its launch in 2020, which has enabled its primarily local and SME supplier base of over 280 partners to scale their businesses, resulting in an average of 200% sales increase across 37 dark stores in nine governorates. Sekkina also announced plans to further expand the current 37 dark store network in 9 governorates to serve more customers and further support local suppliers.It’s worth mentioning that Cairo serves as the second regional tech hub headquarters, investing in cutting-edge data technologies with a dedicated team of over 430 engineers and product managers. 
https://adgully.me/post/4606/hilton-doha-the-pearl-welcomes-industry-leader-daniel-van-wyk-as-general-manager

Hilton Doha The Pearl welcomes industry leader Daniel van Wyk as General Manager

Doha, Qatar: Daniel van Wyk has been named as the new General Manager of Hilton Doha The Pearl. Boasting a distinguished career in the hospitality sector, Van Wyk brings a wealth of experience and a proven track record of success to his role at the upscale property.Van Wyk has spent 20 years with Hilton with the last 13 years as General Managers for various hotels in the United Kingdom and Doha.Van Wyk's journey in the industry has been marked by remarkable achievements, showcasing his exceptional leadership and strategic expertise. In the face of unprecedented challenges, he adeptly led the opening of two hotels in Doha during the COVID-19 pandemic, achieving profitability in their inaugural years.In his most recent role as Cluster General Manager for Aleph Doha Residences, Curio Collection, and Doubletree by Hilton Al Sadd Doha, Qatar, Van Wyk successfully led his team through the pre-opening phase.As a committed advocate for talent development, Van Wyk serves as an assessor and mentor for various Hilton Management Programs, playing a pivotal role in shaping the future of the hospitality workforce.Beyond the boardroom, Van Wyk actively engaged with the community as the Chair of a number of Charity Dinners and contributed to various charity organizations in Glasgow, exemplifying his commitment to social responsibility.Reflecting on his appointment, Daniel van Wyk expressed his enthusiasm for the new role: "I am honored to join the Hilton Doha The Pearl family and look forward to contributing to the legacy of excellence that Hilton is renowned for. Together with the dedicated team that made Hilton Doha The Pearl what it is today, we will continue to elevate the guest experience and set new standards of hospitality in Doha."During his time in Glasgow and London, UK, Daniel van Wyk was a member of the Glasgow Chamber of Commerce, participated in the Young Presidents Club, and affiliated with the Glasgow Hotel Manager’s Association and the Glasgow City Marketing Bureau as well as the Paddington Partnership Association.In his new role, Van Wyk will oversee and lead initiatives to further enhance the exceptional offerings at Hilton Doha The Pearl. His focus will be on ensuring continued room and residence occupancy, and optimizing the success of dining options, including The Kitchen, Mulberry Tavern, Lobby Café, and La Pergola, in addition to the various hotel amenities such as the well-equipped fitness center, eforea Spa, private beach, outdoor pool, and Kids Club.
https://adgully.me/post/4601/entertainer-founder-ceo-donna-benton-drives-launch-of-new-products-for-2024

ENTERTAINER founder-CEO Donna Benton drives launch of new products for 2024

Dubai founded popular lifestyle and savings app, the ENTERTAINER, has announced the launch of its latest 2024 products in the UAE and once again redefine the way people enjoy their favourite experiences. This development comes on the heels of the return of the Founder, Donna Benton, as CEO leading the charge to take the ENTERTAINER to new heights of success and innovation.What’s new at the ENTERTAINER?Donna’s visionary leadership has paved the way for the return of quality merchants and customer favourites, alongside the addition of new merchants, resulting in a comprehensive selection of over 7,000 Buy One Get One Free offers in Dubai that cater to diverse lifestyles.  Users have a lot to look forward to as the ENTERTAINER has gone back to its roots – focusing on Buy One Get One Free offers across all categories from top dining spots and restaurants to theme parks, water parks, spas, salons, fitness centres, attractions, hotel accommodation and much more.  From this year, the ENTERTAINER has one single Dubai product that features all the offers (hint: to old ENTERTAINER users this means that ‘Fine Dining’ is now included).  Customers can also now add up to 3 family or friends on their account so they can access and enjoy all the amazing offers as well.  The membership has been restored to an annual subscription model which is valid from January till December - allowing for more structure and confidence that your favourite merchants will be there all year long.  Plus, if you buy now, you get immediate access to all offers – so 13 months for the price of 12.Popular merchants (old favourites and new ones) are back!Since Donna’s return to the ENTERTAINER, a lot of old favourite merchants have returned to the app and the team has brought on some fantastic new merchants as well. So, there’s really something for everyone – from Wild Wadi, IMG Worlds of Adventure and the newly-returned Motiongate to everyone’s much-loved 2-for-1 brunch offers at over 120 restaurants in Dubai – including Karma Kafe, Crescendo, Trader Vic's, Rhodes W1 and other popular spots. It's the perfect time to discover exciting things to do in the city, start planning that getaway and share a meal with loved ones, all without hurting your budget.Donna emphasised, “At the heart of our mission is the unwavering dedication to provide our members with exceptional experiences that not only allows them to enjoy life’s luxuries but also ensures that they get the best value for their money by making the previously unaffordable, affordable again. With our new product, users can look forward to an extraordinary lineup of offerings, guaranteeing that their entertainment and lifestyle needs are catered to in the most fulfilling and cost-effective manner.”With the ENTERTAINER’s renewed focus on delivering an unparalleled experience, users can anticipate a redefined journey filled with countless opportunities to enjoy, save, love and repeat.Customers that purchase their product now will get immediate access to 2023 offers giving them 13 months for the price of 12. Get this exclusive offer and enjoy a year full of fun with ENTERTAINER 2024 while doing more of the things you love for less.
https://adgully.me/post/4597/al-futtaim-automotive-transforms-the-automotive-retail-experience

Al-Futtaim Automotive transforms the automotive retail experience

Dubai, UAE: To strongly position itself as a frontrunner in the UAE’s fast-expanding ‘experiential economy’, Al-Futtaim Automotive has announced the launch of a one-of-its-kind immersive and interactive virtual showroom.The dynamic new virtual showroom unlocks possibilities to remodel the automotive retail experience. Customers wear a VR headset and are instantly transported into a lifelike, incredibly spacious virtual showroom displaying a variety of models. Through the power of digital, Al-Futtaim Automotive has shown that it’s possible to give customers a large showroom experience, without the need for heavy real-estate investment or operation costs, while keeping the experience edgy and innovative for customers.The game-changing virtual showroom has been developed in collaboration with Verse Estate, a leading Dubai-based VR-technology company producing the most photorealistic, high-impact virtual and metaverse solutions. Al-Futtaim Automotive has named Verse Estate as their ‘Phygital Experience Partner’ with a commitment to driving innovative mobility experiences into the future.Everything customers want in an automotive showroom, made virtually real The immersive, 3D digital environment of the virtual showroom can be experienced through VR-glasses, making it incredibly easy to install the virtual showroom at multiple locations. Inside the virtual showroom, customers immerse in an engagingly real automotive buying experience by surveying the entire virtual space, seeing all the models displayed inside and out, exploring each car’s details and features and even going to the extent of customising the car on display to a certain extent.The immersive platform revolutionises the car shopping experience, by empowering customers to explore, engage and book their car, setting a new standard for interactive e-commerce.Currently, Al-Futtaim Automotive has launched the virtual showroom for BYD, the world’s top-selling New Energy Vehicle (NEV) brand. The innovative new launch is built on the two core pillars of Al-Futtaim Automotive’s business strategy: Customer Centricity and Digitalisation. Commenting on the launch, Katib Belkhodja, Director of Customer Centricity, Al-Futtaim Automotive, said, " As automotive market leaders, we already have a formidable presence with a wide network of showrooms. To add to that, we have launched e-commerce platforms with a seamless end-to-end purchase journey, and developed a strong digital ecosystem that helps us get accurate, personalised insights on what the customer is looking for. The immersive showroom was the next big move and has become an essential piece of our digital ecosystem. Moreover, it’s a tangible illustration of our promise of always keeping customers at the forefront of our business. Now we don’t need to wait for the customers to come to our showroom, but rather we can take the showroom to our customers wherever they are, and this is planned with multiple roadshows with our BYD virtual showroom this year.”Nabil Bouali, Co-Founder, Verse Estate, commented, “The adoption of virtual, immersive and metaverse solutions is no longer confined to tech-sector focused enterprises, and this is clearly demonstrated in the exciting initiative launched from an industry leader like Al-Futtaim Automotive. Developing their BYD Virtual Showroom has been a remarkable journey, and we are proud to create this industry benchmark for other brands to follow. It’s an opportunity to reshape automotive experiences and engage with each and every customer on a new level – and we are honoured to be their Phygital Experience Partner.”Where automotive & tech enthusiasts can experience the virtual showroom UAE citizens can explore the groundbreaking BYD Virtual Showroom installed in the new flagship BYD Showroom & Discovery Center, located at Dubai Festival City, as well as at the Al-Futtaim Stand at COP28 Green Zone (Stand Number 80, Technology & Innovation Hub, Green Zone), from 30 November to 12 December 2023, Expo City Dubai. Al-Futtaim Group has been appointed the Strategic E-Mobility Partner of COP28.By building a new showroom using virtual technology, Al-Futtaim is also taking a step towards minimising the environmental impact seen in traditional brick-and-mortar showrooms, underscoring the Group’s commitment to sustainability across its value chain.As the next chapter of revolutionising the automotive customer experience, Al-Futtaim Automotive plans to launch the virtual showroom online, giving website visitors a chance to immerse themselves in an innovative, highly-engaging showroom journey from the convenience of their desktops.Experiential economy boom led by a strong customer demand & UAE digitalisation agendaWith one of the highest technology adoption rates worldwide, UAE’s customers have a strong affinity for innovative, digital-led experiences from brands. Salesforce’s ‘State of the Connected Customer Report’ 2023 states that 83% of UAE customers say that the experience a brand provides is as important as its products and services. Dubai is heavily vested in the experiential economy with the Dubai Metaverse Strategy aiming to position Dubai among the world’s top 10 metaverse economies. The UAE’s metaverse market is expected to grow exponentially with a cumulative growth rate of 28% per year.Al-Futtaim Automotive’s virtual showroom is well-placed within the city’s dynamic tech & business landscape, and in addressing the growing need for more innovative, immersive experiences from UAE customers. About Al-Futtaim AutomotiveAl-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
https://adgully.me/post/4598/bain-company-microsoft-to-help-clients-accelerate-and-scale-ai-adoption

Bain & Company, Microsoft to help clients accelerate and scale AI adoption

New data from Bain and Company explores October retail sales data and the pricing strategies retailers are deploying over the coming weeks. Despite early signs of healthy shopping and a comeback from September’s slump, several retailers held October sales events to jump-start the season. Bain expectations have remained the same with total nominal US retail sales for Bain-defined categories growing just 3.3% year-over-year in October, compared to 6.9% last year.Many retailers are turning to broader and deeper promotions to increase traffic and volumes this season in response to these trends as well as mixed signals from consumers. These promotional strategies—a continuation from last year—are expected to further increase though the end of 2023.Amid pricing volatility, consumers and retailers alike have faced the challenges of higher sticker prices and domestic producers’ selling prices. Now, inflation-weary consumers are slowing their spending. But as shoppers pull back and the rate of price increases slows, retailers’ margins are getting squeezed.“Given a highly promotional holiday season, retailers will need to be creative and brand values aligned with their seasonal promotions, making sure to build in opportunities to tweak strategy as real-time results and competitor actions come in,” said Aaron Cheris, head of Bain & Company’s Americas Retail practice. “Leading retailers are not only applying the right pricing model to the right items in ways that are consistent with their brand value proposition, but will continue to adapt, adjust, and reevaluate throughout and after the holiday season.”
https://adgully.me/post/4602/realme-defies-market-trends-to-conquer-global-markets

Realme defies market trends to conquer global markets

realme, the world's fastest-growing smartphone brand, has officially announced that its global smartphone shipments have surpassed 200 million units! Since reaching the 100 million sales milestone in 2021, realme has continued to leap forward while growing against all odds, becoming the fifth-fastest brand to achieve the 200 million shipment milestone and officially joining the elite '200 Million Club' in the international arena. Amidst an increasingly competitive market, realme has steadfastly progressed, repeatedly achieving "miracles against the wind."From Red Ocean to Record Highs, realme officially join the elite ‘200M Club’ in the international arenaFrom its emergence in the highly saturated global market of 2018, which featured over 701 smartphone brands and a stable hierarchy of leading brands, realme has been struggling to explore the global market but now steadily established itself. Committed to offering superior experiences for young people worldwide, realme has been among the top ten global sellers for five consecutive years, emerging as a market leader.Driven by product innovation and deep consumer insights, realme has continuously created sales legends. It took just 37 months to amass 100 million users globally, gaining widespread recognition and embarking on the next phase of growth. In 2022, realme introduced a 'Simply Better strategy', focusing on superior resources to deliver lead-forward product experiences. Streamlining its product line, realme focused on the GT and Number series. In 2023, the brand launched its 'Simply Better Strategy', ensuring that each generation of global products features leap-forward technology, positioning realme at the apex of the industry. This strategy, underpinned by design, performance, and experience, is aimed at delivering a leap-forward tech, design, and performance experience to users. realme also continues to invest in R&D, establishing the realme Global Institute of Leap-forward Technology to focus on groundbreaking technologies in four key areas: display, photography, gaming and charging.Despite a shrinking global smartphone market over the past two years, realme has maintained healthy and steady growth even facing the market competition and pressure from external environment. Its leap-forward products have helped establish a strong presence in most global regions, making realme a key player in emerging markets, with a market share from emerging markets (88%) far exceeding other members of the '200 Million Club'.Growing alongside its global young consumers, realme is more capable than ever of providing superior productsSince its inception, realme's mission has been to offer products with robust performance and leap-forwarded design, delivering enjoyable experiences to young people worldwide. Over five years, realme has deeply understood and catered to young people's needs, continuously engaging with and listening to its users, and consistently refining its brand and products. The diverse demands of global users have propelled realme's growth, evolving from a comprehensive product lineup to adhering to a Simply Better strategy. As realme gains value recognition from users, it grows alongside them, achieving mutual success.With the milestone of 200 million global shipments, realme has truly become a mainstream international smartphone brand. The weight and influence of its stance in the international market have increased, empowering it to remain true to its original mission and bring even better products to young people worldwide.In 2024, realme plans to significantly increase its investment in research and development, boosting its technological capabilities with a planned 470% increase in R&D spending. Continuing the mission from the beginning of the year of realme Global Institute of Leap-forward Technology, the brand will focus on breakthroughs in leap-forward technologies, specializing in imaging, gaming, display, and charging. Collaborating with over 33 leading international tech partners, realme aims to develop cutting-edge technologies. The brand will also expand its pool of tech talent, engage in Research & Technology team expansion, with an expected 400% increase in research personnel next year.As realme's founder and CEO, Sky Li, expressed in the brand's fifth-anniversary open letter, the era of "elevator-style" development in the smartphone industry is over. Future steps will be more challenging, but each step brings realme closer to its next destination. As it climbs towards new milestones, realme remains committed to its original vision, continually scaling new heights, listening to its users, and growing with them worldwide, creating more realme miracles together.Anuj Sidharth, Deputy Director, Marketing and Communications MediaTeck expressed his happiness, saying :"Congratulations to realme on achieving this impressive milestone of surpassing 200 million smartphone shipments globally. He added:" This milestone reflects realme's exceptional growth and highlights the strength of our collaboration."
https://adgully.me/post/4585/iyer-premkumar-on-why-gozoop-bets-big-on-the-middle-east-market

Iyer Premkumar on why GOZOOP bets big on the middle-east market

In this insightful interview, we delve into the realm of Online Reputation Management (ORM) with Premkumar Iyer, President, HAWK, a GOZOOP Group Company, shedding light on its evolution and significance in the digital landscape. As the face of GOZOOP HAWK, Premkumar walks us through the agency's pivotal role in shaping ORM practices over the years, emphasizing its proactive, strategic, and data-driven approach. GOZOOP Group bets big on the Middle East, having established a strong foothold in the region. "This long-term involvement has enabled us to understand the market's cultural nuances and engage local expertise, particularly in mastering Arabic language nuances," he says. Excerpts:Can you provide an overview of the evolution of Online Reputation Management (ORM) and how GOZOOP HAWK has contributed to its development over the years?Online Reputation Management (ORM) has always been a crucial element in the digital landscape, though it often didn't receive the recognition it deserved. Around 2010-11, ORM was primarily associated with search engine optimization. However, as customer behaviours and platforms evolved, brands had to adapt, prompting agencies to reassess the significance they placed on ORM.This shift occurred in tandem with the increasing internet and social media penetration in our daily lives. Additionally, the changing customer demographics, with Millennials and Generation Z becoming primary target groups for brands, played a significant role. These generations are inherently inclined to share their experiences online, paving the way for the expansion of ORM. It's expected that ORM will continue to grow in importance.GOZOOP HAWK has been a leader in acknowledging the importance and value of ORM. Always challenged the template-based reactive approach towards a more proactive, strategic and data-driven approach. Our capabilities have been a step ahead of everyone and we don’t restrict ourselves to traditional metrics thus making us the most impactful setups that the industry has to offer.ORM has become increasingly important in the global landscape. What are the key differences and challenges in managing online reputation in various regions and how does GOZOOP HAWK address them? Can you share any global perspectives on this?ORM has gained critical importance globally, though its recognition and terminology vary by region. Internationally, many brands don’t specifically identify their activities as ORM. Instead, these practices often fall under the broader category of customer service. Typically, these responsibilities for them are managed by their contact centres or customer service partners.We have clients from India and the Middle East. Leveraging the GOZOOP Group’s decade-long presence in the Middle East, we have established a strong foothold in the region. This long-term involvement has enabled us to understand the market's cultural nuances and engage local expertise, particularly in mastering Arabic language nuances.Addressing cultural and linguistic barriers requires a local presence. Currently, we are actively seeking and exploring partnerships worldwide to overcome these challenges. Our goal is to adapt our ORM strategies effectively to diverse global markets, aligning with local customs and communication styles.Reputation repair and building trust are essential for leading brands. How does GOZOOP HAWK approach crisis management and reputation repair to help these brands regain credibility in the digital age?GOZOOP HAWK is arguably one of the best when it comes to crisis management. Our suite for managing crises is built upon years of experience in Online Reputation Management (ORM) and monitoring for high-octane brands and public enterprises.Our approach involves developing a tailored safety net around brands, incorporating an early warning system. This system is key in timely crisis identification, allowing us to conduct a pre-crisis analysis and then using our proprietary framework we determine the best course of action.We are one of those few ORM-first setups that have its PR team and the largest stringers’ network in the country. This, coupled with our deep Influencer network, position us as exceptionally effective partners in crisis management. We are named GOZOOP HAWK for a reason after all.HAWK has built a strong reputation in the field of Customer Experience (CX). Could you share some of the most noteworthy success stories and case studies where HAWK made a significant impact in improving online customer experiences and loyalty for businesses?For a leading gaming brand in our portfolio, we've been intensely focused on developing the latest technology to streamline operations and enhance customer experience (CX). Over the last six months, our efforts have led to a reduction in actionable volumes. This achievement has not only freed up operational bandwidth which allows us to handle unexpected spikes, but has also realized a 40% cost efficiency for the brand.A key component of our strategy has been the use of AI in process automation and consumer data analysis, which has been instrumental in conserving valuable resources and bandwidth, thus allowing our team more time for customer service operations.A leading OTT app that we manage ORM for launched international content, specifically Korean dramas, dubbed in Hindi. To build excitement for this new offering, we adopted a unique strategy: transforming all conversations on the platform into Korean, including interactions with users. This approach piqued immense curiosity, engaging over 252,000 users who were intrigued by what kind of responses they would receive. The excitement pleasantly increased as users began responding in Korean, creating a lively and interactive atmosphere.This strategy not only sparked anticipation but also fostered a sense of surprise and engagement among the users. It added a dynamic and thrilling aspect to their experience on our social media pages, generating significant buzz and enhancing user interaction with the brand.As a leader in the CX industry, what is GOZOOP HAWK's vision for the future? Could you outline the company's roadmap for solidifying its leadership and staying ahead in this competitive market?GOZOOP HAWK's vision is to become a dominant force in all facets of customer service. To achieve this, we have significantly bolstered our listening and analytics capabilities, anticipating that these areas will drive the next wave of growth within Online Reputation Management (ORM). Coupled with a robust Crisis Management Public Relations team, we are well-positioned to make significant advancements in the industry.Our growth is not limited to domestic markets, but we're gaining traction internationally and are actively expanding our services beyond the subcontinent.To support our ambitious goals, we are actively recruiting at various levels. Plans are underway to establish new operational centers across India.Industry insights are invaluable for businesses looking to enhance their ORM strategies. What trends and emerging practices in ORM and CX do you see shaping the industry, and how is GOZOOP HAWK positioning itself to leverage these trends?The evolution of the ORM and CX industry is poised to be significantly influenced by several emerging trends and practices and GOZOOP HAWK is strategically positioning itself to capitalize on these developments:Integration of ORM with digital strategy and the overall digital marketing strategy, ensuring that all digital efforts are aligned and contribute positively to the brand’s online reputation.Artificial Intelligence is set to revolutionise the customer service sector. While it won't replace human customer service professionals, AI will introduce remarkable efficiencies. Its most significant impact will likely be in data analysis, offering deeper insights and improving decision-making processes. The challenge lies in a brand and an agency daring to experiment with AI's full potential.Integrating Customer Service is a growing need to synchronise traditional Customer Relationship Management (CRM) and ORM data. Currently, discrepancies between these datasets can lead to inefficiencies and a disjointed understanding of customer interactions. Bridging this gap is crucial for providing a more cohesive and effective customer service experience.With the recent rise in deep fake videos and images going viral. I feel the industry will need listening tools to take image and video recognition more seriously than what they are right now.It’s also necessary to actively build and manage online communities around the brand, fostering a loyal customer base that can act as brand advocates.HAWK specializes in empowering businesses with actionable insights. Could you elaborate on some of the innovative approaches or tools HAWK uses to gather and analyse data to provide these actionable insights for clients?As a setup we are tool-agnostic in our approach; this also gives us the edge, and when it comes to generating insights we use our own framework called DIVE which blends the digital and social worlds well. We also use the ACAF (Ask, Categorize, Act and Follow-Up) model extensively while processing all the customer service queries.How does GOZOOP HAWK ensure that the solutions it provides are adaptable to the constantly changing digital landscape, given the ever-evolving online platforms and customer behaviour?There is no formula to this honestly. Adapting to the ever-changing digital landscape is a complex challenge, with no one-size-fits-all solution. At GOZOOP HAWK, our adaptability stems from a culture of constant curiosity and innovation that permeates the organisation from the top down. We have successfully cultivated an environment where staying ahead of the curve is a collective pursuit.In essence, our adaptability is a product of our organisational ethos, driven by leadership and embraced by every member of the team. This mindset is what allows GOZOOP HAWK to consistently offer solutions that are attuned to the dynamic nature of the digital world.GOZOOP HAWK's commitment to fostering unwavering customer loyalty is impressive. Can you share some strategies and best practices that HAWK employs to help clients not only acquire new customers but also retain and build long-term relationships with existing ones?Here's my attempt to provide a response with a degree of ambiguity. Brands have to stop looking at ORM as a cost centre, ORM can be a profit centre too. ORM when handled by a skilled and focused team can generate a lot of business avenues for a brand coupled with great retention.Our brands experience a higher generation of organic business through ORM compared to the impact of organic search.
https://adgully.me/post/4600/zenith-wins-bmw-account

Zenith wins BMW account

Zenith, a leading media agency under Publicis Groupe Middle East, retained their long-term BMW account for the thirteenth consecutive year, following a long multi-agency pitch. The agency will continue Media Planning & Buying across all media and business transformation in the region for BMW brands, including BMW, MINI and BMW Motorrad.This win extends beyond the Middle East, as Publicis Groupe’s other media agency Starcom also won the mandate in the APAC region. These wins signify the value of Publicis Groupe’s synergistic capabilities across markets and the compelling strategies that integrate media, data, technology, and consumer-centric solutions to drive sustainable business growth for clients.Commenting on the appointment Dr. Hamid Haqparwar, Managing Director, BMW Group Middle East, said, “Zenith has developed a deep knowledge of our business and audience groups, playing a crucial role in our growth through media. We have the same dedication and principles in our approach to business. Working with Zenith over the years resulted in an impactful partnership for us to build on, and I look forward to what the future holds.”Zenith functioned as BMW's marketing arm, pivoting adeptly to digital during the pandemic. Demonstrating a transformative partnership, the agency used a progressive consultative approach to sustain BMW's industry peak position. Aligned with BMW's ambitious growth goals, Zenith's data-driven ROI methodology delivered effective commercial and client servicing solutions, reaffirming Zenith as their strategic ally.“We are delighted that BMW has once again chosen us as their agency. We have built a fantastic partnership with them over the past thirteen years, helping them on a journey of digital transformation and delivering performance with purpose. We are excited to achieve new milestones together through continuously driving innovation and engagement across their whole portfolio” said Firas El Zein, CEO, Zenith, Middle East.
https://adgully.me/post/4596/checkrewards-an-innovative-cashback-app-with-machine-learning-launches-in-mena

CheckRewards, an Innovative Cashback App with Machine Learning, launches in MENA

CheckRewards, an innovative cashback service fuelled by cutting-edge machine learning technology, is entering the MENA region. Backed by a $1.2 million investment from the Mitgo Group, CheckRewards is set to redefine the cashback experience for both users and businesses across the Middle East and North Africa.CheckRewards plans to become a leading player in the cashback industry, offering a revolutionary omnichannel platform that seamlessly connects consumers with brands, both online and offline. The company aims at partnering with 50 major FMCG, retail and food brands, including industry giants like Noon, Amazon, Sharaf DG, Samsung, Dyson, Starbucks and H&M.For users, CheckRewards isn't just another cashback app. Instead, it's a smart-shopping companion that assists with overall budget management. The app provides access to exciting promotions, cashback rewards for everyday purchases and receipt scans, as well as robust expenditure tracking to help users keep on top of their finances.For brands, CheckRewards represents an opportunity to engage with customers through an innovative cashback tool, allowing for the quick launch of promotions without the need for complex technical integration. This enables brands to precisely target specific audience segments based on user preferences, ultimately driving an increase in average purchase value, sales volume and customer loyalty.CheckRewards' growth plansThe CheckRewards team has already launched similar projects in Eastern Europe and achieved significant milestones, boasting over 5 million users and 180 million in-app purchases. Following the successful launch of the MVP in the UAE, which demonstrated strong audience interest, the team has made the strategic decision to venture into the MENA market.MENA presents a tremendous opportunity for CheckRewards, as the popularity of cashback services within the region continues to grow. According to a Statista report, in 2021, retail sales in the United Arab Emirates alone were estimated at approximately 74 billion U.S. dollars, with forecasts predicting a substantial increase to 114 billion U.S. dollars by 2026.CheckRewards is committed to building strong partnerships, both globally and within the MENA region. In its first year, the company plans to collaborate with 50 major FMCG, retail and food brands, while also exploring partnerships with local banks to offer users a seamless money withdrawal experience.CheckRewards has already launched Android and iOS apps in the UAE that implement cutting-edge receipt recognition technology. Future expansion plans include finding investment partners to enter Saudi Arabia and other key MENA countries.Investment and support from MitgoMitgo Group, an indispensable partner on CheckRewards' journey, has made a substantial $1.2 million investment into the project. In addition to financial backing, Mitgo Group will provide wide-reaching networking opportunities and regional expertise. This unwavering support reflects both the potential of CheckRewards and Mitgo Group's dedication to fostering innovative tech businesses.Alexander Bachmann, CEO of Mitgo Group:"We recognise the immense potential within CheckRewards and firmly believe in their vision for the MENA market. Artem is an exceptional founder and, when he approached us for investment in the seed round, we didn't hesitate. This strategic collaboration is well-positioned to reshape the cashback landscape in the region, offering unparalleled opportunities for both consumers and businesses. At Mitgo Group, we are committed to supporting the CheckRewards team as they progress in their project and seek further investment to expand into new markets."Artem Ostapenko, CEO of CheckRewards:"We are thrilled to introduce CheckRewards to the MENA region, where the demand for cashback services is on the rise. CheckRewards stands as a unique solution, presenting remarkable advertising opportunities, including geo-targeting and customer preference-based targeting. We are eager to transform the cashback experience for users and foster business growth in this dynamic region. Our plans include securing the next round of investments for expansion into new markets, with a focus on the KSA."
https://adgully.me/post/4595/heinz-unveils-slowmaster-57-the-worlds-first-ketchupracetrack

Heinz unveils Slowmaster 57, the world's first ketchup racetrack

As the world's fastest cars speed around the Yas Marina Circuit at over 200mph for the finale of the F1 season, Heinz® has proved that finishing slowest is a true sign of quality, with a saucier Ketchup Grand Prix of its own.Heinz® introduces the Slowmaster 57, the world's first ketchup racetrack ramp designed to ensure your favorite Heinz® ketchup never breaks the quality and thickness speed limit!Slow and Saucy: Heinz® unveils the Slowmaster 57 - The world’s first ketchup racetrack where speed takes a backseat and true quality finishes last!Inspired by the Heinz factory's famous "quantifier" a machine used at its factories around the world to evaluate the thickness and consistency of every single batch of Heinz Ketchup, Heinz® has developed the world's first ever Slowmaster 57 - a specially designed miniature model device where anyone can put Heinz's famous quality and thickness to the slowness test.The Slowmaster 57 is so simple it's like a game with a uniquely designed ramp built at a gradient of 45 degrees over a 20cm track. Once the race starts the patience race begins with the ketchup flowing down at a speed of not more than 0.028 miles per hour, which is the maximum speed allowed for authentic Heinz Ketchup made from the best, richest, and freshest ingredients."Channelling our inner Hamilton's, Verstappen's and Alonso's we wanted to add a twist and run a race of our own. The Slowmaster 57 lets anyone test how slowly and lusciously our Heinz Ketchup flows, thanks to 100% all-natural ingredients made from real, ripe tomatoes with no artificial thickeners. It's a reminder to everyone that faster isn't always better, and slowness is a sign of true natural quality." said Passant El Ghannam, Head of Marketing at Kraft Heinz MEA.Ketchup connoisseurs can assemble their own Slowmaster 57 ramps to test the slowness of their favourite ketchup, with limited editions available on e-commerce platforms and specialized gaming cafés.
https://adgully.me/post/4593/the-impact-of-ai-on-contact-center-solutions

The impact of AI on contact center solutions

In the ever-evolving landscape of customer service, the integration of Artificial Intelligence (AI) has become a transformative force, reshaping the way contact centers operate and interact with customers. As businesses strive to enhance efficiency, improve customer satisfaction, and stay ahead of the competition, the adoption of AI in contact center solutions has emerged as a pivotal strategy.Empowering Agents with AI AssistanceOne of the primary ways AI is making waves in contact centers is through the empowerment of customer service agents. AI-powered tools, such as chatbots and virtual assistants, are revolutionizing how agents handle customer inquiries. These technologies are designed to augment human capabilities, providing instant access to relevant information and streamlining routine tasks. Consequently, this allows agents to focus on more complex and emotionally nuanced customer interactions, leading to improved service quality.Enhanced Customer ExperienceAI's impact on contact centers extends beyond agent support to significantly enhance the overall customer experience. Natural Language Processing (NLP) and sentiment analysis capabilities enable AI systems to understand and respond to customer queries with a level of sophistication that rivals human interaction. This not only reduces response times but also ensures that customers feel heard and understood, fostering stronger connections between businesses and their clientele.Predictive Analytics for Proactive Customer ServiceContact centers are leveraging AI-driven predictive analytics to anticipate customer needs and issues before they arise. By analyzing historical data and patterns, AI algorithms can predict potential issues, enabling proactive customer service. This not only prevents problems from escalating but also demonstrates a commitment to customer satisfaction by addressing concerns before customers are even aware of them.Optimizing Workforce ManagementAI is proving instrumental in optimizing workforce management within contact centers. Through advanced algorithms, AI assists in forecasting call volumes, determining optimal staffing levels, and scheduling breaks to ensure agents are available when needed most. This level of precision enhances operational efficiency, reduces costs, and ensures that customer service levels remain consistently high.Personalization at ScaleThe era of one-size-fits-all customer service is rapidly fading, thanks to AI's ability to deliver personalized experiences at scale. AI analyzes customer data to understand preferences, behaviors, and history, allowing businesses to tailor interactions to individual needs. This not only increases customer satisfaction but also strengthens brand loyalty by demonstrating a deep understanding of each customer's unique requirements.Security and ComplianceAI plays a crucial role in ensuring the security and compliance of contact center operations. Advanced authentication processes, such as voice biometrics and facial recognition, enhance security measures, protecting sensitive customer information. Additionally, AI algorithms help monitor and enforce compliance with regulatory standards, reducing the risk of data breaches and legal issues.Looking Ahead: The Future of AI in Contact CentersAs AI continues to evolve, so too will its impact on contact center solutions. The integration of technologies like machine learning, natural language understanding, and predictive analytics will become even more sophisticated, enabling contact centers to adapt to changing customer expectations and market dynamics.In conclusion, the impact of AI on contact center solutions is profound and multifaceted. From empowering agents to delivering personalized experiences, AI is reshaping the customer service landscape. As businesses recognize the value of these advancements, the adoption of AI in contact centers is set to become not just a competitive advantage but a fundamental necessity for success in the modern business environment.
https://adgully.me/post/4594/cnn-heads-to-dubai-for-cop28-for-dedicated-multi-platform-coverage

CNN heads to Dubai for COP28 for dedicated, multi-platform coverage

CNN will bring full coverage of COP28 across TV and Digital with a range of live programming, reporting and features content, as global leaders and industry representatives gather in Dubai for the critical climate summit. In the run up to the summit, CNN will broadcast a series of TV packages titled Road to COP, spotlighting some of the key topics on the agenda this year and analyzing what is at stake. Then, as COP itself kicks off on 30 November Becky Anderson will anchor CNN International’s flagship Middle East program Connect the World with Becky Anderson, live from the Dubai Expo site.Anderson will be joined on the ground by David McKenzie and Eleni Giokos, providing regular updates throughout and bringing their own experience of reporting on the climate crisis around the world.Christopher Lamb, CNN’s Vatican correspondent, will also join the team this year to cover the historic visit of Pope Francis, the first pontiff to attend a COP meeting. CNN Digital will bring daily stories on the latest developments and feature in-depth content on the key issues on a dedicated page at cnn.com/world/cop28.This year, CNN’s multi-platform coverage is also complemented by several events and activations on the ground at COP. The team behind As Equals – CNN’s cross-platform series dedicated to reporting on gender inequality – is collaborating with CNN Photos to host a photo exhibition and panel discussion on 4 December.  Moderated by Eliza Anayngwe, Editor of As Equals, the panel will explore how the climate crisis is affecting women and girls in the global south. On 30 November, Eleni Giokos will also moderate a discussion at Goals House ahead of a screening of highlights from Blue Carbon, a documentary co-produced by CNN Films about the coastal ecosystems that are crucial to the fight against climate change. Lastly, CNN’s Call to Earth Day, the network’s annual day of action to raise awareness of environmental issues, will take place on 28 November and serve as a perfect segue into CNN’s COP coverage. 
https://adgully.me/post/4592/radio-bahrain-launches-inaugural-business-club

Radio Bahrain launches inaugural Business Club

Radio Bahrain Company introduces Radio Bahrain Business Club, launched with an exclusive 3-day Business Growth Event held at the InterContinental Bahrain on 20-22 November 2023. The event was specifically designed to equip local businesses with new and innovative marketing ideas on how to engage and connect with more customers in 2024.The inaugural Business Growth Event was a resounding success with over 375 businesses from various industry sectors attending. Over the three days, multiple advisory workshops were presented to the participants, highlighting the latest marketing techniques to future-proof their businesses in the ever-changing business environment. The attendees were also introduced to the power of radio and the tangible impact it creates, showcasing the strength of the digital age radio industry.Commenting on the occasion, Omar Khalifa Shaheen, Radio Bahrain Company CEO, said: “We are delighted with the success of our first Business Growth Event where local businesses took advantage of free marketing advice and discovered who Radio Bahrain is and what Radio Bahrain Business Club has to offer, the impact, outcome and the unbeatable benefits it gives to the members. Limited number of Radio Bahrain Business Club memberships were available for the first year, and the demand exceeded our expectations with 90 per cent of the memberships taken before we were half way through the event. We look forward to working with our members for years to come and welcoming new members in future.”The event brought to light the value and growth Radio Bahrain and its services bring to businesses of all sizes, across all industries, and the mileage and reach Radio Bahrain boasts as a leading institution among the regional media. Radio Bahrain Business Club is a concept set to tremendously develop and boost the sales and marketing of all industries, strengthening the dynamics of businesses, ensuring guaranteed reach to their target consumers and retaining them. This includes harnessing the integrated power of broadcast and digital which Radio Bahrain strongly possesses following its digital transformation. Radio Bahrain offers three types of annual membership packages (Silver, Gold and Platinum) for its Business Club members, and a studied and exercised strategy ensuring a great return on investment for all businesses throughout the 12-month agreement. Memberships and services will come into effect from January 2024 – December 2024.The Business Growth Event is set to become an annual occurrence. Businesses that attended the event were given exclusive access to savings of up to 80% on their future marketing campaigns with Radio Bahrain. 
https://adgully.me/post/4591/jacqueline-fernandez-receives-prestigious-award-poses-with-burak-deniz

Jacqueline Fernandez Receives Prestigious Award; poses with Burak Deniz

Bollywood diva Jacqueline Fernandez added another feather to her cap as she was honored with an award of distinction for her outstanding achievements in the film industry at the seventh edition of The Distinctive International Arab Festivals Awards. The glamorous event, known for celebrating excellence in cinema, recognized Jacqueline's stellar contributions to the world of entertainment.Dressed in an elegant white gown, Jacqueline radiated grace and sophistication as she accepted the prestigious award. Her presence at the awards ceremony not only marked a celebration of her individual achievements but also underscored her status as one of Bollywood's most beloved and accomplished actresses.During the ceremony, Jacqueline was captured striking a pose alongside Turkish actor Burak Deniz, and the duo looked absolutely stunning together. Known for her charismatic performances, Jacqueline is hailed as one of the greatest performers in the industry. Fans and fellow artists alike have showered her with love and congratulations for this latest accolade. Jacqueline's commitment to her craft is evident in the dedication she brings to each project. Whether it's mastering complex dance sequences or delving into the intricacies of a character's personality, she approaches her work with a passion that resonates on screen. Link - https://www.instagram.com/p/C0Dt8KDtxTj/?igshid=MzRlODBiNWFlZA==Meanwhile, on the work front, Jacqueline Fernandez is gearing up Crakk and Fateh with Sonu Sood, Welcome To The Jungle and her Hollywood debut with Jean Claude Van Damme
https://adgully.me/post/4588/etoro-gets-adgm-approval-to-operate-intheuae

eToro gets ADGM approval to operate in the UAE

Abu Dhabi Financial Markets Authority (ADGM), the international financial centre in the capital of the United Arab Emirates, and eToro, the global trading and investing platform, are pleased to announce today that eToro has received approval for a Financial Services Permission (FSP) from the Financial Services Regulatory Authority of ADGM to operate as a broker for securities, derivatives, and cryptoassets in the United Arab Emirates.Yoni Assia, Founder and CEO of eToro, commented: “The approval of our operating licence by ADGM is a key milestone in our continued global expansion. Abu Dhabi is increasingly recognised as a growing fintech hub, and we are excited to become part of this flourishing ecosystem.“With our team in Abu Dhabi led by Jason Hughes, Senior Executive Officer for eToro Middle East and George Naddaf, GCC & MENA Regional Manager, we are looking forward to deepening our relationships in this dynamic market and to helping our UAE clients grow their financial knowledge and wealth as part of a global community of investors.”Arvind Ramamurthy, Chief of Market Development at ADGM, said: “We are delighted to welcome eToro to ADGM. We are confident that ADGM’s dynamic ecosystem and progressive regulations will enable eToro's vision, ADGM is the largest regulated jurisdiction of virtual assets in the MENA region and eToro’s participation will add to its vibrant and trusted ecosystem of virtual asset trading venues, global exchanges and service providers, and reinforce the UAE’s strategic value to global finance.”Founded in 2007, eToro has over 34 million registered users, operates in over 100 countries and is localised in more than 20 languages. With the commitment to give you the tools you need to grow your knowledge and wealth, on eToro, users can view other investors’ portfolios and statistics, and interact with them to exchange ideas and discuss strategies.On eToro, users can hold traditional assets such as equities, currencies or commodities alongside ‘new’ assets such as crypto. eToro also offers its users a choice of how to invest, as users can trade directly themselves, invest in a Smart Portfolios, or copy the investment strategy of other investors on eToro’s platform.
https://adgully.me/post/4587/saudi-entertainment-ventures-seven-announces-the-largest-destination-in-aseer

Saudi Entertainment Ventures “SEVEN” announces the largest destination in Aseer

Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of Aseer Development Authority “ASDA”, witnessed the announcement of SEVEN’s fifth entertainment destination in the Kingdom and the first in the Aseer region.With an investment value of more than SAR 1.3 billion, the entertainment destination is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport. The development is set on a land size of 64,000 square metres with a built-up area of more than 79,000 square meters.Designed by Gensler, a global architecture, design, and planning firm, the architecture was inspired by the ancient stone buildings of the area to highlight the identity of Aseer. The design aligns with the principles of The Urban Code of Aseer Region which aims to promote excellence in urban planning, design, landscape and architecture, while respecting the identity of the region.Prince Turki said: “Aseer region is witnessing an unprecedented renaissance across different sectors and verticals through the endless support from our leadership. SEVEN’s entertainment destination in Abha is one of the key projects in Aseer which will support our ambition to become a global destination all year round.”Abdullah AlDawood, Chairman, SEVEN, said: “Abha represents another ambitious project in the framework of our efforts to support the entertainment sector across the Kingdom following the objectives and goals of Vision 2030. We are forecasting a GDP contribution of more than SAR 4 billion and over 5 million visitors by 2030. In addition to creating more than hundreds of direct and indirect jobs for the people of Aseer region.He added: “We have been keen, in cooperation with the Aseer Development Authority and under the direct supervision of Prince Turki bin Talal bin Abdul Aziz Al Saud, to ensure that the architectural design of the destination is inspired by the ancient heritage of the region, while providing unique and distinctive entertainment attractions for guests of all age groups, enriching their quality of life. We extend our sincere appreciation to our strategic partners for supporting our efforts to develop the entertainment landscape in the region."SEVEN, a wholly owned subsidiary of the Public Investment Fund (PIF), has appointed Modern Building Leaders to undertake the construction works.Olivier Crasson, Chief Executive Officer, Modern Building Leaders, said: "'Modern Building Leaders Co. is honoured to be among the pioneering companies contributing to projects under Vision 2030. We are proud to partner with SEVEN in executing this distinguished project, an iconic entertainment landmark in the region.At MBL, we have dedicated our full effort and extensive expertise to accelerate the project, committing to the highest standards of execution using state-of-the-art technology and machinery in construction. We are fully committed to safety and sustainability measures, ensuring the preservation of the environment and the safety of all workers involved in the project."SEVEN Abha will be home to eight unique attractions which includes a family entertainment centre offering various experiences from arcade games, unique world-class rides to Virtual reality areas. There will be a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros. Discovery Global Themed Entertainment, an outdoor jungle-themed attraction that provides exciting educational entertainment experiences; a PLAY-DOH themed entertainment centre that taps into children’s creativity and imagination under license by leading toy and game company Hasbro; and a 12-hole indoor golf adventure area with the latest technology for an immersive gaming experience.Visitors can experience a full range of live entertainment events at the multipurpose venue, indoor e-karting on multi-level tracks, a 10-lane futuristic bowling concept, a 10-screen cinema from AMC and many more fun-filled experiences all under one roof. In addition, SEVEN will bring a wide range of retail and F&B offerings with something to suit everyone. SEVEN has partnered with leading companies in their fields to design the entertainment attractions in Abha including Cundall, Theme 3, Top Notch, Holofice, Thinkwell and Sea Quest.SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.SEVEN, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment landscape that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.
https://adgully.me/post/4586/arab-finance-launches-1st-version-of-ai-based-gurow-app

Arab Finance launches 1st version of AI-based GuROW app

The GuROW app is an integrated platform that offers a wide range of investment services. It is available for both IOS and Android users.Commenting on this, Mohammed Radwan, Founder of GuROW and Managing Director of Arab Finance for Information Technology, said: “Launching GuROW aims to create a new generation of youth and assist them in investing in the available investment tools, as well as developing the Egyptian investment market through the latest technological means.”Meanwhile, Fady Kamel, CEO of Dahab Masr, highlighted that this partnership marks a significant and strategic step in a long journey of development between the two companies. Dahab Masr, in collaboration with GuROW, will provide detailed data and reports on gold and its momentary movements to assist investors in making accurate decisions and expand the use of fintech in this investment market over the upcoming period.For his part, Shehab Marzban, Board Member of Optofolio, stressed that Arab Finance, via GuROW, provides an exceptional opportunity to leverage the power of services offered by Optofolio, which serves as an online financial advisor based on the utilization of digital technology and mathematical algorithms in picking out investment portfolios that conform to the customers’ priorities and needs, depending on risk levels, expected returns, and required liquidity.This enables a wide customer base to access various saving and investment options through specialized and licensed firms regulated by the Financial Regulatory Authority (FRA)."Aligning our vision with the GuROW application, we aim to reach the largest possible number of users and provide them with the best trading experiences in the Egyptian Exchange (EGX). This further strengthens our position as one of the leading brokerage firms in the market," Hassan Gafar, Managing Director of AF Securities, commented.Arab Finance for Information TechnologyLaunched in 2001, Arab Finance prides itself on its long journey in the financial sector. Initially operating as news platform and a securities brokerage firm, the company officially split into two entities in 2020 as part of a mega revamp plan. The two companies are Arab Finance for Information Technology, which is fully owned by Cell Capital B.V, and AF Securities. Through its website ‘www.arabfinance.com’ and the GuROW mobile app, Arab Finance offers its users a diverse range of services.Dahab MasrDahab Masr has swiftly transformed the dynamics of the precious metals market in Egypt, shifting it from a traditional model to a modern digital model that aligns with the global trend of investing in physical gold and the Egyptian culture of utilizing the precious metal.OptofolioThe platform offers a unique blend of customization and artificial intelligence, enabling users to tailor their investment strategies by customizing risk levels and defining financial goals.Optofolio's innovative approach delivers a dynamic and efficient solution for financial institutions seeking to offer unparalleled services to their clients.AF SecuritiesEstablished in 2001, AF Securities, formerly known as Arab Finance Brokerage, emerged as a vibrant news gateway covering various sectors of the Egyptian Exchange (EGX). Pioneering the scene, it was the first online platform to carry out buying and selling transactions in the EGX.In 2020, the company split into two dynamic entities, namely Arab Finance for Information Technology and AF Securities, each dedicated to enhancing the value they deliver.Finally, in 2023, the company reached the pinnacle of innovation with the launch of its revamped AF Securities app and trading platform.
https://adgully.me/post/4589/accenture-song-to-drive-content-production-transformation-for-accor

Accenture Song to Drive Content Production Transformation for Accor

Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.Accenture Song, Accenture’s tech-powered creative group, created the ‘Content Atelier’, a new data-driven content supply chain model that aims to create personalized, flexible, efficient and high-quality marketing and communications content across every customer touchpoint, whilst reducing costs.Spanning both physical and digital communications, the ‘Content Atelier’ will be available to all Accor marketing professionals worldwide, enabling content production management from the initial brief to performance measurement and content optimization. The service has been developed with leading design principles and utilizes Accenture’s SynOps platform for marketing and content operations, whilst being integrated into Accor’s infrastructure.Against a backdrop of changing guest expectations and global macroeconomic shifts, the ‘Content Atelier’ uses a data-led approach to enable Accor brand marketers to focus on their most important activities, whilst aiming to increase the effectiveness of its digital marketing programs, drive more traffic to its branded website, and deliver exceptional customer experiences.Technological innovation is key to the design of the service, with generative AI part of the strategic content production roadmap. In support of Accor’s commitment to shape the future of travel, sustainability sits at the core of all content production activities through brand and marketing strategy to marketing content activation.Stéphanie Jaffré, SVP Digital Marketing & eCommerce, Premium, Midscale & Economy Brands at Accor, said: "Accor is committed to extending hospitality and inspiring new opportunities and experiences for our guests. So, it is crucial we have the right framework in place to reach our guests in the right way at the right time on the right channels, to inspire and support their travel needs and desires. Consumer attention is not agnostic, it spreads across multiple digital channels and we need be able to communicate with our guests on all relevant platforms, particularly at the research and inspiration stage of the customer journey. Hospitality is all about connecting with people and through our new digital content strategy we can better connect with, inspire and serve our guests.”Martial Viudes, managing director, Accenture Song, said: “Together with Accor, we have redesigned the experience for Accor marketing professionals, aiming to optimize efficiency on a global level and ensure locally relevant, ultra-personalized experiences for its guests. We are proud to support Accor in creating a new generation of content production, harnessing our deep industry, creative and technical expertise. The development of the ‘Content Atelier’ serves each brand within the group according to their marketing ambitions, delivering bespoke and creative points of delight worldwide.”Accenture Song, which has been working with Accor's marketing and content teams for almost four years, is already producing the Group’s content in multiple countries in Europe.
https://adgully.me/post/4590/tiktok-emirates-nature-wwf-team-up-to-empower-climate-action

TikTok, Emirates Nature-WWF team up to empower climate action

Dubai: - TikTok, the leading digital platform, and Emirates Nature-WWF, the renowned environmental NGO, have joined forces to launch "Nature Diaries," an exclusive video series aimed at democratizing climate action and fostering climate literacy. This collaborative effort seeks to inspire and educate viewers, especially the youth, fostering a deeper understanding of conservation and climate challenges.Ahead of the COP28 climate summit, the Nature Diaries series - exclusively produced for TikTok - marks a significant step in encouraging collective climate action. By seamlessly integrating innovative content and the educational outreach aspects that the platform is famed for, the series will present viewers with concrete steps for actionable change, simplify complex environmental concepts and dismantle misinformation.The Nature Diaries series will be exclusively available on the Emirates Nature-WWF TikTok account and promoted under the #LearnOnTikTok and #ClimateAction hashtags in the run-up to COP28, to deliver an immersive experience that combines education, adventure and climate volunteerism.At its heart, Nature Diaries focuses on making climate-related content as accessible, engaging and relatable as possible. The series spotlights Emirates Nature-WWF’s conservation scientists, offering first-hand glimpses into their conservation work on the ground in the UAE, and how they involve the community to participate in driving impact via the Leaders of Change program made up of 4000+ active volunteers. These include their championing of conservation efforts at various sites across the UAE, especially the lesser-explored and unique projects across the country touching on themes of rural farming, surviving in the wild, nature-based solutions and more.Each episode, infused with captivating storytelling and expert insights, equips viewers with authoritative resources to combat climate conspiracies and debunk myths. Through captivating narratives, it encourages you to embrace a sense of shared responsibility and contribute to collective sustainability steps. This will be made possible by exploring a range of fascinating and diverse themes, including the cultural importance of bees and desert flora/fauna identification, to understanding carbon capture through mangroves and survival skills training, such as finding water.Ian Gill, Global Head of Sustainability at TikTok, said: “With its utility as a platform that is committed to transforming climate anxiety into empowerment, TikTok has evolved into a platform for climate advocates and experts to help our communities become informed and engaged. Through the Nature Diaries series, we aim to engage and inspire viewers by providing them with credible information, deepening their understanding of environmental challenges and encouraging truly meaningful, actionable efforts.“This collaboration with Emirates Nature-WWF also recognizes the commitment of the TikTok creator community, especially the youth, in advocating for sustainability and driving climate action.Rasna Al Khamis, Chief Marketing Officer at Emirates Nature-WWF commented, "At Emirates Nature-WWF, tackling nature's greatest challenges and fostering climate literacy in the community is at the core of our mission. Through the Nature Diaries series, a collaborative endeavor with TikTok, we hope to engage and inspire audiences — especially the youth — by harnessing the platform's power of storytelling. The idea is to ignite passion and action among viewers to work proactively in addressing the solutions we need in place to protect the one planet we call home".TikTok and Emirates Nature-WWF invite viewers to enjoy Nature Diaries for an experience that inspires hope and climate action over anxiety. Amidst the global climate challenge, viewers can be inspired to transform awareness into impactful steps to work towards a sustainable future, helping to make a positive difference for our planet.
https://adgully.me/post/4611/khushalii-kumar-shines-but-starfish-flounders

Khushalii Kumar Shines, But Starfish Flounders

Based on Bina Nayak's book Starfish Pickle, this two hours long movie turns out to be a royal bore. Beware guys as it can genuinely lull even insomniacs in to a deep snore...sorry to say but Starfish goes astray despite quite a few positives up its sleeve. Like the exotic locales of Malta and Sicily (Italy) which are beautifully captured here! The underwater sequences are also wonderfully shot which reminded me of one more Bollywood biggie called Blue (2009). Unfortunately just like Blue, Starfish rests on a wafer thin plot which just doesn't go anywhere. After all, how many times can you watch the voluptuous Khushalii Kumar drinking like a fish, doing drugs and partying hard like there's no tomorrow. Glug glug!! Khushalii Kumar was impressive in last years Dhokha Round D Corner and in Starfish too, she displays adequate acting chops coupled with her abundant sex appeal quite effectively. Kudos to that!! I was actually expecting some hot chemistry between the macho Milind Soman and Khushalii but just as they come close to kiss, the director shifts focus away from them. Oooff, that's sacrilege!! As for those two (supposed) hunky heroes who get lucky with the leading lady, the less said the better!! To sum up, Khushalii soars but Starfish drowns... Ratings on some key aspects* : 1. Acting : 3.5/5 (Khushalii Kumar)2. Direction : 1.5/53. Music : 2/5 4. Story, Screenplay and Dialogue : 1.5/55. Cinematography : 4/56. Editing : 2/5 7. Costume Design : 3.5/58. Special Effects and VFX : NA9. Action : NA10. Production Quality : 3.5/5 #SNRating for #Starfish : 2 stars out of 5. - Sumeet Nadkarni Liked the review? Click on the link below and like the #SNRatings page to subscribe to honest and unbiased reviews of all latest movies : https://m.facebook.com/SNRatings You can also follow us on Twitter handle : @sumu76in * - The overall film rating is not a simple average of all ratings on key aspects but a weighted average of the ratings where some crucial aspects (like direction, acting, story and screenplay etc) are assigned more weightage than others. #Starfish #UnderwaterDrama #HindiMovie #BollywoodFilm #KhushaliiKumar #MilindSoman #BollywoodReview #Filmreview #TheatricalRelease #OTTRelease #Netflix #SNRatings #SNRatings barometer:1 star = Poor1 & 1/2 star = Below average/ Avoidable2 stars = Average2 & 1/2 stars = Above average/ Risk it3 stars = Good enough/ Endurable3 & 1/2 stars = Definitely worth a watch4 stars = Very good5 stars = Masterpiece/ Outstanding. 2023 SNRatings. 
https://adgully.me/post/4582/adife-2023-set-to-showcase-leading-industry-speakers

ADIFE 2023 set to showcase leading industry speakers

Abu Dhabi: – Under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of the Presidential Court, and Chairman of the Board of Directors of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), next week’s Abu Dhabi International Food Exhibition (ADIFE) will host an outstanding array of globally renowned speakers.The second edition of the exhibition is being organized by Capital Events, part of ADNEC Group in strategic partnership with ADAFSA from 27-29 November at the Abu Dhabi National Exhibition Centre. Key themes covered by the speakers will include food sustainability, developing food resilience, and food business and investment.  Highlights of Day One of ADIFE will include a panel on ‘Building Sustainable Food Networks: UAE’s Blueprint for Resilient Ecosystems’, which will be opened by an address from Saleh Lootah, Chairman of the UAE Food & Beverage Manufacturing Group. This session will address critical issues such as building a sustainable and resilient food ecosystem, encouraging stakeholder collaboration and synergy, and the role of public-private partnerships in effective development of the food sector. The exhibition’s first day will also see the 'Food Loss Pledge Signing', an initiative through which invited stakeholders, industry leaders, government representatives, and attendees will sign a food loss reduction pledgeDay Two will include a panel on ‘Public-Private Partnership on Improve Competitiveness & Regulatory Affairs’ that will start with a discussion between H.E Dr. Farah Ali Al Zarooni, Assistant Under Secretary at the Ministry of Industry and Advanced Technology (MOIAT), and Dr Suzanne Baaghil, Chairperson of Regulatory Affairs Group in the UAE. This will be followed by further in-depth analysis of the panel’s themes from Dr Nouf Khamis Al Ali, Director of the Health Promotion Department at the Ministry of Health and Prevention (MOHAP), UAE, Prapti Rai, Head of Quality and Strategic Initiatives at the Barakat Group of Companies, UAE, and Dr Suzanne Baaghil. On the same day, Dr Afra Al Dhaheri and Dr Ahmed Fawaz Atoom, both of ADAFSA, will explore ‘Agriculture Practices and Promotion of Local Consumption’.The final day will showcase a special session on ‘Funding and Investment Opportunities in the Agri-Food Sector’, which will include the results of a study on the food consumption rate in the Emirate of Abu Dhabi by Dr Hanan Afifi, Lead Researcher at ADAFSA, and a presentation on 'Partnership & Investment Office: Promotion of the ADAFSA Investment Opportunities' by Amna Al Sabaa, also of ADAFSA.Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said: “This year’s Second Edition of the Abu Dhabi International Food Exhibition provides a crucial platform for showcasing the best in thought leadership and offering a unique opportunity to explore future trends in the vitally important food industry sector. Drawing on the expertise of leading global speakers, the exhibition is advancing food sustainability in alignment with the National Food Security Strategy's objectives and our wise leadership's vision to maintain the UAE among the world's leading countries in the food security index.”“This exhibition demonstrates ADNEC Group’s ongoing commitment to deliver world-class facilities and services that consistently exceed the expectations of both exhibitors and visitors in line with Abu Dhabi's reputation as the region’s premier destination for business tourism, events and conferences.”Reflecting its status as a leading global forum in its sector, this year's ADIFE will also see the announcement and signing of many contracts and partnerships between government agencies and private sector entities, along with productive meetings between buyers and suppliers operating within the various supply chains. The exhibition will be held in conjunction with the ninth Abu Dhabi Date Palm Exhibition, co-organised by Capital Events, part of ADNEC Group and in partnership with the Khalifa International Award for Date Palm and Agricultural Innovation (KIADPAI), which connects buyers and suppliers to explore promising opportunities in this vital and growing sector.ADIFE will further feature a wide range of activities that will shed light on the most important and vital topics related to food production, as well as various hospitality and food services running alongside workshops and global competitions that will highlight innovation and new technology.
https://adgully.me/post/4583/anghami-triumphs-with-sound-of-saudi-campaign

Anghami triumphs with 'Sound of Saudi' campaign

Recognized by MENA Effie, a symbol of marketing excellence spanning five decades, this distinction reflects Anghami’s commitment to create effective music initiatives that resonate across the region.Earlier this year, Anghami teamed up with TikTok and the Saudi Music Commission to launch “Sound of Saudi” competition, a fully-digital contest aiming to discover, elevate and boost Saudi musical talents to global recognition. The success of this initiative was made possible through the support of XELEMENT Agency, the award-winning Saudi Arabian advertising agency whose collaboration played a pivotal role in bringing Anghami’s vision to life.The campaign was also shortlisted in the highly competitive categories of “Social Media” and “Media Innovation: Existing Channel, Emerging & New Channels.”Representatives of XELEMENT Agency, Anghami & TikTok MENAMarian Bahader, VP of Marketing at Anghami, commented: “The most gratifying type of work is the one where creative energy can be channeled to help others. Through strategic partnerships with the Saudi Music Commission and TikTok, the competition drew over 32,000 participants and achieved 970.7 million views, reaching 35.8 million users. The whole team at Anghami worked relentlessly around the clock for many months to make this a possibility and I am grateful to each and everyone of them.”“We’ve been privileged to witness a surge of exceptional talents from the Kingdom. The fact that we could create a talent hunt on TikTok allowing so many hidden gems to participate from the comfort of their home and stand a chance to reach their musical goals – was just remarkable. The songs are now accessible to all music lovers on Anghami,” added Kamil Abi Khalil, Head of Production at Anghami.As Anghami continues to score big, the team continues to push the boundaries of creativity and innovation in the ever-evolving landscape of the music and entertainment industry.
https://adgully.me/post/4584/yellow-friday-sale-kicks-off-on-nooncom

Yellow Friday sale kicks off on noon.com

The Yellow Friday sale has officially kicked off on noon.com in the UAE, Saudi Arabia, and Egypt. Running until November 28th, customers can enjoy discounts of up to 90 percent on millions of products, coupled with exclusive bank offers for additional savings.The Yellow Friday Sale this year is set to surpass all previous editions, ensuring a shopping experience that is grander and more extensive than ever before. Included in the offerings are significant reductions in prices, daily flash sales, savings through coupons, and bank deals featuring 0 percent interest installment plans. Noon one members can also benefit from special bank offers with extra savings incentives.Highlights of the Yellow Friday Sale include:Up to 90 percent off across all categories, allowing customers to explore significant discounts on a wide range of products.  ENBD cardholders can enjoy an extra 25 percent off at checkout, enhancing overall savings.  Mashreq noon credit cardholders receive a 10 percent unlimited cash back, exclusively available today.  Noon One members gain access to additional deals and discounts.  Customers can utilize Tabby and Tamara for convenient buy-now, pay-later options, expanding their purchasing capabilities.  Products across all categories are priced at their lowest.  Furniture enthusiasts can seize the opportunity with price crashes, acquiring solid wood beds, dining tables, and armchairs for just 99 AED.  Toys are available starting from just 1 AED, catering to various preferences and budgets.  Festive season preparations include deals on Christmas trees, decor, and gifts.Beyond product-focused deals, noon.com extends its offerings:NOON MINUTES:  15-Minute delivery ensures swift delivery to customers' doorsteps.  Free delivery for Noon One members on their orders.  Donuts are available for just 1 AED, satisfying sweet cravings.NOON FOOD:  Offers starting from 1 AED on burgers, shawarmas, and more.  60 percent off popular food brands.  Fast and efficient delivery with no long waits.  Free delivery for Noon One members on their food orders.
https://adgully.me/post/4579/maan-launches-the-inaugural-edition-of-the-adsef-at-nyu-abu-dhabi

Ma’an launches the inaugural edition of the ADSEF at NYU Abu Dhabi

Abu Dhabi: The Authority of Social Contribution – Ma’an in partnership with startAD, the Abu Dhabi-based startup accelerator powered by Tamkeen and anchored at NYU Abu Dhabi (NYUAD), has launched the inaugural edition of the Abu Dhabi Social Entrepreneurship Forum.The Abu Dhabi Social Entrepreneurship Forum highlighted pressing factors of social entrepreneurship on a local and global scale, and the importance of upskilling youth to contribute to the cause, through a series of roundtable discussions and workshops.The event was attended by 150 people including government officials, faculty and students, NGOs, investors, social entrepreneurs, startup founders and more. Panel discussions were held on the topics of healthy lifestyles and youth for climate action, along with a think tank brainstorming session looking to the future, showcasing 12 local and international social enterprises, including 10 alumni from The Authority of Social Contribution – Ma’an.  This comes as part of a three-year partnership to develop Abu Dhabi as the global centre of social innovation. Ma’an and startAD, powered by Tamkeen and anchored at NYU Abu Dhabi, joined hands to offer a unique chance for early-stage entrepreneurs to develop their social impact startups and scale into social enterprises through the Ma’an Social Incubator (MSI). Designed to boost innovation and facilitate knowledge sharing, this year’s MSI runs under the theme of sustainability to align with Abu Dhabi’s Vision 2030 and the upcoming COP28.His Excellency Salem Ali Al Shamsi, Social Incubation and Contracting Executive Director of The Authority of Social Contribution –Ma’an, said: “Today’s forum underlines The Authority of Social Contribution – Ma’an’s aim to support innovative social enterprises to accelerate the growth and development of a diverse and highly effective Third Sector in Abu Dhabi. Serving as a hub for passionate individuals who understand that entrepreneurship can be a powerful force for good, the forum encouraged knowledge sharing between like-minded people.In line with the Government of Abu Dhabi’s ongoing commitment to sustainable social development, we aspire through the Ma’an Social Incubator to encourage innovation and social entrepreneurship to develop solutions to social, cultural, or environmental challenges and achieving long-term positive impact in our community.”Through collaborations with the Third Sector, government, and private entities, Ma’an has supported various projects in education, health, environment, and social sectors to ultimately amplify a culture of social participation, while aiming to strengthen Abu Dhabi’s position as a key destination.Managing Director of startAD Ramesh Jagannathan added: “We are delighted to witness the fruits of our collaboration with the Authority of Social Contribution – Ma’an, as we launch the inaugural edition of The Social Entrepreneurship Forum. The event embodies our shared goal of addressing the critical challenges that social entrepreneurship faces, both in our local communities and on a global scale. The need to arm our youth with the essential skills and knowledge to make a meaningful contribution to this mission is of paramount importance. We proudly facilitated connections between investors, student entrepreneurs, and academic institutions, creating a dynamic platform for all to engage and collaborate.“The foundations we have laid during this forum are a testament to our dedication to see social entrepreneurship flourish, and our commitment to empower the youth of today to be the change-makers of tomorrow,” he added.Aiming to bridge the gap between investors, student entrepreneurs, and academic institutions, the forum serves as a platform for diverse stakeholders and UAE-based budding and established social enterprises to collaborate and foster a culture of social innovation.In light of the upcoming COP28 summit, students, entrepreneurs, investors, and government bodies had the unique opportunity to connect and share insights about youth engagement’s vital role around climate action in the Middle East. Topics for discussion included the contribution of the UAE’s social entrepreneurship policies to the achievement of the United Nations’ Sustainable Development Goals.Furthermore, the forum provided university students with opportunities to learn about social entrepreneurship and receive accelerator coaching from industry experts. It also connected social entrepreneurs with angel investors to help provide seed funding for promising business ideas.
https://adgully.me/post/4580/knowledge-summits-virtual-session-explores-society-50-from-social-perspective

Knowledge Summit’s virtual session explores Society 5.0 from social perspective

Dubai, United Arab Emirates:- The Knowledge Summit 2023 organized a virtual session on the third day under the theme ‘Exploring Society 5.0 from a social perspective.’ The session explored the prospects of the human-centered approach in Society 5.0, evaluated different ways to ensure a balance between economic and societal issues, and facilitated cross-border collaborations and exchange of cultural elements and best practices.The session featured Dr. Yildiz Kara, Founder and Managing Director of Society 5.0 Institute; Aya Sadder, Founder and CEO of BOLT Consultancy; and Dr. Fadi Salem, Director of Policy Department at Mohammed bin Rashid School of Government. The session was moderated by Melissa Saoudy, Founder of Why Impact Consulting and Social and Environmental Impact Strategist.During the session, Aya Sadder highlighted the importance of knowledge and innovation in the 5th Industrial Revolution (Industry 5.0) society, emphasizing the need for individuals and communities to access, process, and utilize information innovatively. In addition, she highlighted the necessity to develop new skills and capabilities to seamlessly adopt solutions in Industry 5.0. “Societies demand critical thinking, problem-solving, collaboration skills for effective technology use, education and research, and investment for a better future,” she added.Dr. Salem said, “The Society 5.0 is striving to ensure the well-being and prosperity of the community. The human aspect of Industry 5.0 prioritizes people and maintains human values and ethics while balancing economic development and societal issues.”In addition, Dr. Salem stated that enhancing the human aspect of Society 5.0 in the Arab region requires collaboration between governments, businesses, and civil society and entails working together to ensure that technology is used responsibly, taking into consideration human values and ethics. He also pointed out that limited internet access and a lack of awareness about data privacy are the key challenges across sectors, including education, healthcare, and government services in the region.Dr. Salem also highlighted various significant disparities hindering the implementation of the objectives of Society 5.0, such as data shortages and the lack of Arabic language content. “These challenges could be addressed by improving the infrastructure for information and communication technology and mobile applications, as well as increasing collaboration with universities and research centers to increase Arabic content on the internet,” he concluded.In addition, Dr. Yildiz Kara highlighted the rapid technological advancements in Society 5.0, which significantly impact economic development and societal issues while also contributing to unemployment, social inequality, environmental changes, and cybersecurity risks.During the session, Dr. Yildiz underscored that balancing economic development and societal issues in Society 5.0 requires a comprehensive approach that considers economic, social, and environmental factors. It should focus on achieving sustainable development goals, preserving resources and the environment, enhancing social equality by reducing the gap between the rich and the poor, and investing in education and health.
https://adgully.me/post/4577/8-in-uae-and-15-in-ksa-believe-brands-address-climate-change-havas

8% in UAE and 15% in KSA believe brands address climate change: Havas

Only 8% of consumers in the UAE and 15% in KSA believe that brands are currently making sufficient efforts to combat climate change, reveals the latest report, 'Joyful Frugality,' published by Havas Middle East. The report focuses on consumer attitudes toward brands and their initiatives in addressing climate change. A larger percentage of respondents in both countries feel that brands are not doing enough.Almost half of the surveyed consumers believe that brands and businesses bear the most responsibility for climate change.More consumers in KSA (41%) than in the UAE (39%) agree with this statement.Frugality and minimalistic futureA significant percentage of consumers believe that brands and companies should contribute to making a frugal and minimalistic future desirable.91% of UAE consumers and 88% of KSA consumers think that brands and companies must play a role in this shift.Both countries exhibit a higher percentage of consumers expressing these views compared to global figures (82%).The "deinfluencer" trend on social media, where content creators challenge materialism and overconsumption, aligns with consumer sentiments against wasteful trends.A majority of consumers believe that large companies are better positioned to make necessary changes to combat climate change.In KSA, 93% believe in this statement, while in the UAE, 89% agree.A significant percentage of consumers in both countries think that the most profitable companies should be the first to pay for the ecological transition.Dany Naaman, CEO of Havas Middle East, underscores the importance of viewing sustainability and mindful consumption as enduring shifts in resource management and corporate responsibility, rather than passing trends.Overall, the report indicates a growing awareness among consumers in the UAE and KSA regarding environmental issues and a desire for brands to take more substantial actions toward sustainability and responsible consumption.
https://adgully.me/post/4576/japanese-restaurant-misora-opens-its-doors-in-jeddah

Japanese restaurant “MiSora” opens its doors in Jeddah

A Japanese eatery, “MiSora”, an exciting new contemporary restaurant offering a range of Japanese fusion food, announced its launch of its first branch in the Bride of the Red Sea, Jeddah on Wednesday night, 22nd of November 2023, offering a first look at the elegant restaurant to Jeddah’s elite.Top-notch guests, VIPs, members of the media and social media figures formally inaugurated the restaurant, designed with the precise needs of the cosmopolitan Saudi market in mind to bring a unique, world-class addition to the Kingdom’s ever-evolving dining scene.Situated on Prince Sultan road, Al Rawdah district, MiSora, the fine dining Asian restaurant, focuses on authentic Japanese cuisine, including traditional sashimi and specialty rolls prepared with a regional approach that highlights fresh ingredients amid sophisticated presentations.It also offers 'fresh and innovative ' menu on Japanese sushi and cuisine including crafted salads, dim sum, robata and wok dishes.With its talented Head Chef, Rafiq Abrahams preparing nothing but the best of Japanese dishes using the freshest ingredients, Japanese cuisine lovers and food connoisseurs are guaranteed a remarkable culinary journey at MiSora within its charming ambiance.“Our intention is not just to serve Japanese cuisine, our intention is to immerse our patrons in the Japanese culture. From the kitchen to the table, from the preparation to the presentation, our dishes will exude the traditions of Japan and I am confident that the locals will notice,” states Rafiq Abrahams who has worked under the wing of the respected chef’s in the Middle East, such as Chef Shane McNeill & Colin Clague.According to the Chef, MiSora restaurant is sourcing high quality ingredients from across the world, he commented: “Bringing Asian ingredients to the Middle East is something that will keep Misora patrons coming back for more. Ingredients that will entice the taste buds and create a sense of curiosity is the key to maintaining happy patrons.“I believe that the overall dining experience will be something that will keep locals and especially the young locals coming back for more. There are a few tricks up my sleeve which is just a bit premature to say, all I can say is watch this space,” he adds.About his aim in bringing something different in Jeddah, Rafiq Abrahams said: “My aim is to engage as many senses as possible. It is not just about arousing the eyes and the palate. Patrons need to feel that they are walking into a new world. Those who have been to Japan will have sense of familiarity. We want to foster a warm and inviting atmosphere by training the staff to provide exceptional hospitality whilst patrons feel embraced by the rich cultural tapestry Misora has to offer.”
https://adgully.me/post/4575/purehealth-acquires-leading-tech-company

PureHealth acquires leading Tech Company

 PureHealth, the largest healthcare platform in the Middle East, has acquired 100% of PureCS, a leading cloud and technology services provider, specializing in cyber security, AI information systems, complete end-to-end IT, and digital services. By focusing on speed of digitization, this acquisition will ensure solutions are prepared for tomorrow’s needs, driving technological leadership in line with PureHealth’s commitment to creating a tech-enabled platform and raising standards in healthcare excellence, underpinned by the importance of the role of AI and technology in the healthcare and consumer sector.PureCS has delivered the region’s largest digital health project, the UAE’s national project called Riayati, UAE’s national unified medical records platform, with more than 17 million unique electronic medical records under one exchange. This transformative project improves patient care, streamlines record access, enhances efficiency, and promotes cost-effectiveness, reshaping the UAE's healthcare landscape. PureCS has also delivered several local and federal level technology related projects focusing on complex system integrations, datacenter, cyber security and digital consumer applications.Farhan Malik, Managing Director and Group CEO at PureHealth, said: “We are pleased to announce this acquisition which further strengthens our position as we continue to revolutionize the healthcare industry. With the added capabilities of dedicated tech company within the group, we are committed to raising the standards of healthcare excellence to further enhance patient care not only in the UAE, but globally within our international assets. Against the backdrop of continual digital advancements, it is imperative that we remain at the forefront, harnessing cutting-edge digital-first technologies and cloud-based healthcare solutions that provide positive impacts on the lives of individuals and communities.“We recently launched Pura, the region’s first AI-backed healthcare companion app, and PureNet, a dedicated healthcare cloud providing digital health as a service platform, built on advanced cloud computing technologies. We will capitalize further by developing both initiatives with the cloud engineering expertise that PureCS offers. Our commitment to leveraging technology and advanced AI-based solutions goes hand-in-hand with our mission to ensure the sector’s robustness and preparedness for the future,” continued Malik.PureCS boasts a robust team with 95+ data, Artificial Intelligence and Machine Learning experts, 200+ digital solutions professionals, 250+ infrastructure & cybersecurity personnel, and 100+ enterprise solution experts. This extensive human capability spans data science, AI, ML, digital solutions, cloud infrastructure, cybersecurity, and enterprise solutions, positioning PureCS as a technology powerhouse. The expertise serves as a catalyst for elevating PureHealth's capabilities, fostering innovation, and steering the healthcare ecosystem towards a more secure, efficient, and patient-centric future.Junaid Khan, Chief Technology Officer, PureHealth said, “We are excited to bring PureCS as part of the PureHealth Group. Healthcare companies can often face the challenge of information locked into various different systems, this acquisition will enable us to create a comprehensive health tech platform, with a holistic view of IT system requirements rather than an ecosystem operating in silos. PureHealth has already established the foundation of the future of healthcare, working towards the ‘Hospital in the Cloud’ and we are confident that our technological capabilities will benefit future initiatives, eliminating inefficiencies to further improve operational excellence, where PureHealth works towards the vision of healthcare in the cloud.”
https://adgully.me/post/4572/uae-consumer-fury-as-brands-fail-to-deliver-seamless-digital-experiences

UAE consumer fury as brands fail to deliver seamless digital experiences

Dubai, United Arab Emirates:— Cisco today launched the latest report in its App Attention Index research series, revealing escalating consumer expectations for digital experience and increased pressure on brand owners to optimize application performance and security. The global study, which examined the digital behaviors of more than 15,000 global consumers — including 1,005 in the UAE — also revealed the emergence of a new breed of application user that is more empowered, sophisticated, and demanding in its use of digital services.UAE Consumer Expectations Continue to Soar — but Remain UnmetWhile the use of digital services and applications reached new heights during the pandemic, consumer demand for applications has only continued to increase. As consumers enjoy ever more intuitive and personalized digital experiences, their demands on applications have reached an all-time high, with 71% in the UAE reporting that their expectations for digital experiences are far higher now than they were two years ago (the height of the pandemic), while 74% state they now expect brands to deliver an exceptional digital experience as standard.But the needs of UAE consumers are not being met, with nearly all (97%) respondents experiencing performance issues when using applications over the past 12 months. Today application users in the Emirates have zero tolerance for poor digital performance and when things don’t work as they should, their reactions have become extreme.65% indicate they feel disrespected by brands whose applications don’t meet their expectations.71% are less forgiving of brands when problems occur.80% have stopped using or deleted applications because of performance issues over the last 12 months.Globally, Cisco’s study has found UAE consumers to be the most selective about the applications they use, and the most conscious about the time they spend engaging with digital services. Compared to their global peers, the nation’s consumers think harder before installing new applications, evaluating current providers, and ridding themselves of a sense of ‘application clutter’ by culling applications that fail to meet the grade.77% (compared to global average of 68%) are keen to get rid of application clutter (applications they don’t use enough or value anymore).80% (a whole 18 percentage points higher than global average) are looking to control or limit the number of applications they are using or that they have on their device.64% (globally 54%) have deleted more applications than they have installed over the last 12 months.“It's a critical time for brands — invest in your application experience, or risk losing customers,” said Ronak Desai, Senior Vice President and General Manager, Cisco Full-Stack Observability and AppDynamics. “Good performance is no longer enough; consumers expect only the best from their applications, and any single issue could be a reputation and revenue killer. At Cisco, we're well aware of this, and we're committed to helping organizations stay ahead by proactively optimizing their digital experiences and keep their customers happy."The Rise of The Application GenerationThese shifts in behavior and attitudes towards application experience are even more prevalent in a new cohort of application users: ‘The Application Generation.’ Aged 18-34, this group has relied on applications like no generation before, having used them to navigate the pandemic and today, to live and thrive in a hybrid world.In addition to being heavier users of applications across every area of their lives (globally on average consumers under 35 years of age use 41 different applications each month, compared to 30 amongst people aged 35 and above), The Application Generation are far more discerning about the quality of the applications they use, with 77% claiming to be more mindful about the applications they install on their devices and 64% stating that they only want to use the very best applications and digital services. They are constantly evaluating the relevance and value — or otherwise — of the brands they engage with and the digital services they provide.This unique group report being tired of poorly performing applications and frustrating digital experiences. A worrying trend for application owners, The Application Generation are voting with their thumbs — ditching applications that let them down and walking away from brands that don’t meet their digital experience expectations. What’s more, they are not shy about sharing their frustrations. 70% are more likely to tell others or warn people off applications that don’t perform than they were 12 months ago.
https://adgully.me/post/4571/black-friday-fever-grips-the-uae

Black Friday fever grips the UAE

In the heart of the bustling UAE, where the juxtaposition of tradition and modernity defines the cultural landscape, a shopping phenomenon has taken hold, transcending borders and bringing waves of excitement each year. Yes, the UAE is gearing up for the grand spectacle of Black Friday.Black Friday, known as the biggest shopping day of the year, has become a cultural phenomenon in the UAE, marked by eager shoppers hunting for unbeatable deals on a diverse array of consumer goods. This retail extravaganza promises an unparalleled shopping experience.Retailers are seizing a golden opportunity for revenue growth. As shoppers prepare to indulge in the spirit of giving, Black Friday provides an ideal platform for businesses to showcase their offerings and captivate the attention of a diverse consumer base.Major retailers and manufacturers are enticing the ever-discerning shopper. From high-end luxury brands to local boutiques, the retail landscape transforms into a vibrant tapestry of discounts, promotions, and exclusive deals, inviting residents and tourists alike to partake in a unique shopping experience.As the UAE embraces the convergence of Black Friday and the festive season, it is interesting to uncover the cultural nuances that shape this consumer-driven phenomenon.Black Friday sale period typically offers a golden opportunity for goods retailers and manufacturers to capture revenue growth.The UAE witnessed a 6.9% year on year growth during the Black Friday sale in 2022, says Hakim Amar, T&D Regional Retail Partner Leader, EEMEA, GfK, an NIQ Company.“Black Friday is the biggest shopping day of the year, and it's a great time to find deals on all sorts of consumer goods. All the major retailers and manufacturers have a golden opportunity to capture revenue growth considering we will be entering the festive season starting with the Indian festival Diwali. Consumers shall witness that retailers and online stores will offer a large number of discount promotions on several products such as consumer durable home appliances, telecom products, personal tech products, etc..” says Amar. <img src='https://erp.adgully.me/artical_image\8d0630539cb1b6ad70bdb726ef3129b2.png' class='content_image'>According to him, the majority of brands, particularly in the realm of consumer tech goods, are set to roll out corresponding discount promotions. These promotions, in some cases, extend over a span of one to two weeks.“Price reductions are frequently employed as incentives for consumers to opt for models with more features than their typical choices. Retailers strategically organize an entire season, commencing with events like Singles Day and extending through Cyber Monday, featuring compelling deals and well-thought-out price laddering schemes. This meticulous planning is aimed at offering the most attractive deals and discounts on the main Black Friday sale day,” he adds.Customer convenienceAs the anticipation for Black Friday builds to a crescendo, a pressing question emerges: How will companies ensure that customers can conveniently purchase products or unearth the best deals during this much-anticipated promotion? In the bustling world of retail, where the convergence of tradition and modernity defines the consumer experience, the Black Friday extravaganza presents both challenges and opportunities for businesses.During Black Friday sale in the UAE, Epson, for example, has come up with some exciting offers.Customers can benefit from a range of attractive bundle offers and price promotions for products which include a range of Epson printers and projectors, says Frank Oliveira, Consumer Sales Head at Epson Middle East. As Black Friday is a key shopping opportunity ahead of the seasonal holiday period, discounts of up to 30% will be available on selected Epson products in the UAE.Franl adds that Epson aims to ensure having easy access to additional printer inks during the Black Friday promotion in the UAE through their partner retailers such as Noon and Amazon, both online and offline retailers.“While there may not be specific Black Friday promotions or incentives tailored for businesses and educational institutions in the UAE from Epson, the company consistently strives to contribute to these sectors by offering cutting-edge solutions in products such as projectors and printing solutions. Epson remains committed to providing state-of-the-art technology to enhance the efficiency and capabilities of businesses and educational institutions, even outside of promotional events,” says Frank.With the ever-evolving consumer preferences and demands, how are retailers and marketers adapting to meet the demands of consumers during the Black Friday sales season? Black Friday Sale is listed in the global retail calendars, says Hakim Amar.“Simplifying the shopping experience by streamlining the number of items on promotion proves to be a significant advantage for busy shoppers. This approach aids them in effortlessly discovering the high-quality branded items they aspire to acquire during the sale period. The crucial element for success lies in effectively aligning consumer demand with premium products. Achieving this harmony within a transparent and manageable framework of honest offers is poised to guide consumers towards confident purchase decisions this year,” he adds.<img src='https://erp.adgully.me/artical_image\e4ae8d9d38e86e6d75063c21baabe86d.png' class='content_image'>Consumer behaviorAs Black Friday approaches, the ever-evolving landscape of consumer behavior comes under scrutiny, particularly in the realm of online and offline shopping. In this exploration, we seek to uncover the intricacies of consumer buying patterns during the Black Friday extravaganza and shed light on any notable shifts or emerging trends within the dynamic interplay of digital and brick-and-mortar retail.Rather than seeing digital as a one-stop shop, consumers are enjoying an omnichannel shopping experience that blends digital with traditional brick-and-mortar retailers to create a new kind of purchase journey, says Hakim Amar.“Consumers have been favoring an omnichannel shopping experience for large-ticket items and durables for a while already. Any difference between internet usage for price comparison and actual purchases suggests that there is a continuing role for the shopping mall alongside the virtual store. An increase in the incidence of online research, where consumers browse online before going in-store to purchase, further underlines the important balance that exists between the online and offline retail environments,” he adds.Brands strategically craft and execute promotions during Black Friday with the dual purpose of enticing loyal customers and capturing the attention of deal-seeking shoppers. Here's an elaboration on how this is typically achieved:Hakim Amar would suggest all the brands can provide reassurance to consumers as they transition from offline to online which includes:Making the product tangible through virtual product tours, virtual shopping, unboxing videos, and other techniques where human touch is visible,Brands should offer complete transparency on product availability and by letting consumers choose the payment app or brand they trust to pay.Retailers should also ensure there is no friction or extra cost involved in order collections and deliveries.Exclusive offers for loyalty card holders would help retain existing customers and flash sale, limited time offers, additional coupons and bank offers would attract customers seeking the best deals.“As per GfK’s latest Consumer Life Study, we have learned that women Consumers in cSA are ‘traditional’ yet aspiring to ‘play’ an active role in society. 68% of Saudi consumers are watchful about companies’ green motivations as sustainability plays an increased role in purchase decisions,” he says.Saudi women are in anchor roles hence brands need to embrace inclusivity and integrate women’s stories into their brand campaigns and strategies.Targeted strategiesConsidering that the Black Friday sale marks the beginning of the festive season in December, brands can effectively leverage this opportunity to create targeted promotional strategies that resonate with their target audience.“The 'golden quarter' is upon us. From Diwali to Black Friday to Christmas, these upcoming months spell a significant opportunity for brands and retailers in the consumer technology and durables sector to drive volume sales. The crucial first step involves rethinking consumer profiles in light of the current climate and tailoring a promotions strategy accordingly. As Black Friday season approaches, it signals a continued opportunity for brands and retailers to capitalize on the premiumization trend. Offering the right portfolio of products can tap into higher margins during this challenging period,” he says.According to him, brands can harness digital tools to craft an exciting promotions strategy, elevating omnichannel approaches and leveraging next-gen digital tools to build anticipation and demand leading up to key promotional events. “This 'golden quarter' is an unmissable opportunity for every brand and retailer. With well-planned promotions strategies supported by the latest data and insights, decision-makers can use this period to deliver tailored promotions across targeted product mixes, ensuring maximum sales uplift in the process,” he adds.
https://adgully.me/post/4578/maan-launches-the-inaugural-edition-of-the-adsef-at-nyu-abu-dhabi

Ma’an launches the inaugural edition of the ADSEF at NYU Abu Dhabi

Abu Dhabi: The Authority of Social Contribution – Ma’an in partnership with startAD, the Abu Dhabi-based startup accelerator powered by Tamkeen and anchored at NYU Abu Dhabi (NYUAD), has launched the inaugural edition of the Abu Dhabi Social Entrepreneurship Forum.The Abu Dhabi Social Entrepreneurship Forum highlighted pressing factors of social entrepreneurship on a local and global scale, and the importance of upskilling youth to contribute to the cause, through a series of roundtable discussions and workshops.The event was attended by 150 people including government officials, faculty and students, NGOs, investors, social entrepreneurs, startup founders and more. Panel discussions were held on the topics of healthy lifestyles and youth for climate action, along with a think tank brainstorming session looking to the future, showcasing 12 local and international social enterprises, including 10 alumni from The Authority of Social Contribution – Ma’an.  This comes as part of a three-year partnership to develop Abu Dhabi as the global centre of social innovation. Ma’an and startAD, powered by Tamkeen and anchored at NYU Abu Dhabi, joined hands to offer a unique chance for early-stage entrepreneurs to develop their social impact startups and scale into social enterprises through the Ma’an Social Incubator (MSI). Designed to boost innovation and facilitate knowledge sharing, this year’s MSI runs under the theme of sustainability to align with Abu Dhabi’s Vision 2030 and the upcoming COP28.His Excellency Salem Ali Al Shamsi, Social Incubation and Contracting Executive Director of The Authority of Social Contribution –Ma’an, said: “Today’s forum underlines The Authority of Social Contribution – Ma’an’s aim to support innovative social enterprises to accelerate the growth and development of a diverse and highly effective Third Sector in Abu Dhabi. Serving as a hub for passionate individuals who understand that entrepreneurship can be a powerful force for good, the forum encouraged knowledge sharing between like-minded people.In line with the Government of Abu Dhabi’s ongoing commitment to sustainable social development, we aspire through the Ma’an Social Incubator to encourage innovation and social entrepreneurship to develop solutions to social, cultural, or environmental challenges and achieving long-term positive impact in our community.”Through collaborations with the Third Sector, government, and private entities, Ma’an has supported various projects in education, health, environment, and social sectors to ultimately amplify a culture of social participation, while aiming to strengthen Abu Dhabi’s position as a key destination.Managing Director of startAD Ramesh Jagannathan added: “We are delighted to witness the fruits of our collaboration with the Authority of Social Contribution – Ma’an, as we launch the inaugural edition of The Social Entrepreneurship Forum. The event embodies our shared goal of addressing the critical challenges that social entrepreneurship faces, both in our local communities and on a global scale. The need to arm our youth with the essential skills and knowledge to make a meaningful contribution to this mission is of paramount importance. We proudly facilitated connections between investors, student entrepreneurs, and academic institutions, creating a dynamic platform for all to engage and collaborate.“The foundations we have laid during this forum are a testament to our dedication to see social entrepreneurship flourish, and our commitment to empower the youth of today to be the change-makers of tomorrow,” he added.Aiming to bridge the gap between investors, student entrepreneurs, and academic institutions, the forum serves as a platform for diverse stakeholders and UAE-based budding and established social enterprises to collaborate and foster a culture of social innovation.In light of the upcoming COP28 summit, students, entrepreneurs, investors, and government bodies had the unique opportunity to connect and share insights about youth engagement’s vital role around climate action in the Middle East. Topics for discussion included the contribution of the UAE’s social entrepreneurship policies to the achievement of the United Nations’ Sustainable Development Goals.Furthermore, the forum provided university students with opportunities to learn about social entrepreneurship and receive accelerator coaching from industry experts. It also connected social entrepreneurs with angel investors to help provide seed funding for promising business ideas.
https://adgully.me/post/4570/wee-revolutionizes-e-commerce-in-dubai-with-launch-of-45-minute-express-delivery

WEE revolutionizes e-commerce in Dubai with launch of 45-minute express delivery

Dubai, United Arab Emirates: WEE, a marketplace based in Dubai, announces a new initiative: a 45-minute delivery service. This move is tailored to meet the growing needs of UAE customers for express and efficient delivery. While WEE has already been celebrated for its 1-hour express delivery, this latest advancement cuts the wait time by an additional 15 minutes.However, recognizing the importance of meticulousness and quality, WEE ensures that this rapid delivery doesn't compromise the integrity of products or the shopping experience. Each order is handled with utmost care, emphasizing secure packaging and timely arrivals.For orders placed in the evening, WEE has instituted a next-day delivery system. This guarantees that evening shoppers still benefit from the platform's commitment to swift service, receiving their products promptly the following day.WEE scrutinizes patterns, customer feedback, and technological advancements to optimize their operations, enabling this delivery timeframe.By continuously seeking avenues to improve and innovate, WEE underscores its dedication to leading the e-commerce domain, always placing the needs and desires of its users at the forefront.The e-commerce market in the UAE is worth $12.8 billion (Statista, 2022), with the expected growth of up to $20 billion by 2027. Express delivery constitutes 5.5% of the turnover, which is equal to $700 million. The highest demand for urgent delivery is in such categories as cosmetics, pharmacy products, flowers and food.
https://adgully.me/post/4568/report-unveils-global-impact-of-invalid-traffic-on-marketing-budgets

Report unveils global impact of invalid traffic on marketing budgets

In an era dominated by automation and artificial intelligence, the prevalence of Invalid Traffic (IVT) is reaching unprecedented levels, posing a significant threat to businesses worldwide. IVT, which includes non-human traffic and fake interactions, has emerged as a marketing black hole, wasting budgets, distorting analytics, and hindering business growth.The recently released Wasted Ad Spend Report 2024 by Lunio, a leading marketing analytics platform, sheds light on the global impact of IVT, particularly in the context of paid media campaigns. The report, based on an analysis of 2.6 billion paid ad clicks and 104 billion impressions from over 60,000 ad accounts over a 12-month period (May 2022 to May 2023), provides a comprehensive overview of the issue.The Scale of the ProblemAccording to the 2023 Imperva Bad Bot Report, nearly half (47.4%) of all internet traffic in 2022 came from bots, representing a 5.1% increase from the previous year. Lunio's report focuses on the proportion of IVT directly affecting marketing performance and business revenue.Impact on BusinessesInvalid traffic isn't just a security concern; it's a financial drain on businesses. With a return on ad spend of 0:1 for invalid clicks, businesses are losing out on revenue opportunities and facing unpredictable revenue forecasts. Lunio's real-time decision engine aims to combat this issue by analyzing the validity of millions of paid ad clicks across major marketing channels.A Collaborative Approach to AnalysisTo provide a comprehensive view, Lunio collaborated with industry leaders, Integral Ad Science (IAS), specializing in programmatic media buying protection, and Scope3, the world's largest database of georeferenced emissions factors, to understand the environmental impact of IVT.MethodologyThe report combines Lunio's data with IAS's insights into programmatic ad verification and Scope3's data on emissions associated with digital advertising. The methodology details are available in their respective reports.Key FindingsThe report highlights that Google, with its proactive stance against IVT, still experiences an average invalid traffic rate of 5.5%, causing significant financial implications, especially for larger enterprise brands.Non-Google channels, lacking the same level of resources for IVT prevention, show higher vulnerability. The report recommends a strategic approach, emphasizing diversified marketing mixes to mitigate wasted ad spend due to IVT.Channel AnalysisThe breakdown of invalid traffic rates across individual ad channels, including Google, Meta, Bing, LinkedIn, TikTok, and others, reveals insights into projected wasted ad spend and lost revenue opportunities.LinkedIn's TroublesLinkedIn emerged as the worst-performing ad channel in terms of IVT, with the platform's authenticity under scrutiny. A 2022 investigation by NPR found fake profiles, AI-generated profile photos, scrapers, and engagement bots contributing to high levels of invalid activity.Empowering MarketersThe goal of Lunio's report is to provide a data-driven understanding of the threat posed by IVT and empower marketers with insights to maximize ad spend efficiency, eliminate sources of fake engagement, and reduce carbon footprints.