https://adgully.me/post/1928/lega-serie-a-football-league-appoints-tales-head-for-middle-east-communication

Lega Serie A football league appoints Tales & Head for Middle East communication

Dubai: Tales & Heads, the UAE-headquartered marketing and communications agency, has been appointed by Lega Serie A, Italy’s premier professional football league, for its Middle East communications brief following a competitive pitch. The partnership – which coincides with the opening of Serie A’s first office in the Middle East and North Africa (MENA) region in Abu Dhabi – is set to bolster the league's presence in the region, foster closer relationships with fans, and create new opportunities for collaboration with local and regional partners.Tales & Heads, which specialises in strategic consultancy and creative storytelling, will be responsible for managing corporate communications for Lega Serie A Middle East, in addition to consumer, CSR and stakeholder communication campaigns. The agency will work closely with the brand’s global teams to ensure that communications efforts are aligned with the league’s overall strategy and business objectives.Commenting on the appointment, Alfonso De Stefano, Managing Director MENA at Lega Serie A, said: “Partnering with Tales & Heads will help us boost our communications and PR activities in the region. The agency’s campaign-based approach, coupled with its in-depth understanding of the region, make it the ideal partner for our brand. The Middle East is a crucial market for us, with a deep passion for football and a growing interest in the Italian game. As we open our MENA headquarters, this partnership will enable us to strengthen our presence in the region and engage more effectively with fans and stakeholders."Margaret Flanagan, Co-Founder at Tales & Heads, said: “Italian football has a unique appeal in the Middle East, and it’s a rare privilege to be able to work with one of the most prestigious leagues in the world. There is huge potential for Lega Serie A to connect on a deeper level with fans in the region, with a particular focus on Gen Z populations, both male and female. We look forward to working with the Serie A team in to create impactful campaigns that are driven by insight; connecting with audiences across the region in ways that are culturally relevant, human and memorable.”Abu Dhabi Media and Starzplay hold the exclusive streaming rights for Serie A matches in the MENA region, covering more than 20 countries including the UAE, Saudi Arabia, Egypt, and Morocco.  
https://adgully.me/post/1929/etisalat-by-e-launches-new-business-post-paid-plans-with-productivity-tools

Etisalat by e& launches new business post paid plans with productivity tools

Dubai:  etisalat by e& today announced the revamp of its business mobile plans to meet customers' evolving needs in the changing business ecosystem with more data and other benefits than ever before at no additional charge. Business First Plus and Business Xtreme are plans designed to meet the growing demand for data businesses where customers enjoy increased data allowances, enabling them to stay connected and productive wherever they go. As the hybrid working environment becomes more prevalent, with more employees working outside the office using collaborative work tools, the new plans will add immense value to small businesses, enterprise and government customers.Esam Mahmoud, Senior Vice President, SMB, etisalat by e& UAE said: “The evolution of business plans is a testament to our commitment to providing our customers with innovative and value driven products and services. At etisalat by e&, we understand that our customers need more data to stay connected and productive in today’s fast-paced world. These plans are designed to provide our customers with the data they need for no additional charge on the most frequently used apps for collaboration like Microsoft Teams, Zoom and emails. With the new plans, customers can enjoy seamless connectivity with non-stop data and stay productive wherever they go.”Business First Plus comprises high-performing, affordable plans designed specifically for business needs, offering huge data allowances, local, international and CUG minutes, Flexi SMS, and the unique Carryforward feature, which enables customers to carry all unused local and international minutes across three months.Business Xtreme is a suite of plans designed to give customers more power with unlimited local and international minutes, huge data allowances, roaming data, and flexi SMS, among many other benefits.etisalat by e&’s existing valued customers will be able to experience these new features on their current plans. They can enjoy the new set of add-ons available with flexible payment options of one, six and 12 months starting as low as AED 15.
https://adgully.me/post/1926/meas-largest-customer-experience-conference-to-be-held-in-riyadh

MEA’s largest customer experience conference to be held in Riyadh

Riyadh: Saudi Arabia will host the third edition of the E3 Customer Experience Conference 2023, the largest CX gathering in the region, on 16 and 17 May 2023. The Conference will explore solutions, discuss trends in the dawning AI era, and evaluate advanced technologies shaping customer service and digital workflows to deliver positive experiences.The two-day event, held in strategic partnership with the Ministry of Communications and Information Technology of Saudi Arabia and organised by Ejtemaat Saudi Arabia and the Saudi CX Association, aims to expand knowledge and build capabilities for businesses in the customer experience space. It is expected to attract over 500 delegates from the Middle East CX community, as well as recognised CX practitioners and thought leaders from around the world.The Conference will showcase practical strategies, tools, methodologies and initiatives that companies can use to accelerate customer-centric growth and innovation in a rapidly evolving experience economy.Recent research has shown that companies focusing on customer experience now generate 4% to 8% more revenue than their competitors. As approaches to excellent customer experience continue to change and AI slowly takes centre stage, customers are demanding fast and seamless services on the first try, leaving businesses today in the search for solutions and expertise to stay ahead of the curve.In line with these developments, the event will feature the CX Saudi Excellence Programme, led by the Saudi CX Association, which recognises excellence, innovative solutions and leaders in customer experience. The awards ceremony, adjudged by a prestigious panel, will highlight the best in the industry and serve as a platform to recognise their achievements."It is evident that the swift rise and fall of trends pose a true challenge for organisations to create an infallible plan for satisfying and retaining customers. With an overarching mission to establish the Kingdom as a CX excellence benchmark in the region, we at the Saudi CX Association look forward to welcoming the global CX community at the Conference as we work to explore and tap into the genuine potential of customer experience in ensuring the triumph of businesses and the formation of long-standing customer relationships across the Kingdom" remarked Eng. Abdullah AlGhamedi, Founder & Chairman of Saudi CX Association.“As advanced technology continues to shape customer service goals by streamlining digital workflows and improving overall experiences, it is essential to monitor customer feedback as the ultimate measure of success for businesses throughout the Kingdom. The upcoming event will provide an opportunity for CX professionals from different industries to explore solutions and gain insights into emerging trends from CX leaders across the globe,” said Abdulaziz Alosime, General Director of Customer Experience Improvement at Riyadh Municipality and the Vice Chairman of Saudi CX Association.The E3 Customer Experience Conference 2023 is a significant event for businesses and professionals interested in enhancing their customer experience capabilities. With a focus on the latest technologies and global best practices, the Conference is set to provide valuable insights and networking opportunities for attendees.
https://adgully.me/post/1925/5-reasons-why-dubai-is-the-best-city-for-startup-networking-in-2023

5 reasons why Dubai is the best city for startup networking in 2023

Dubai, UAE — With the world gradually recovering from the COVID-19 pandemic, entrepreneurs and startups are seeking new opportunities and connections to expand their businesses. In this regard, Dubai has emerged as one of the top cities for startup networking, offering an ideal environment for growth and development. As per the report by The Dubai Chamber of Digital Economy and Entrepreneur Middle East, startups located in Dubai raised a remarkable 96% of all funds raised in the UAE since 2017, highlighting Dubai's position as the go-to destination for fundraising for startups in 2022.Here are five reasons why Dubai is the best city for startup networking in 2023:1. Strategic Location: Dubai's location at the crossroads of Europe, Asia, and Africa makes it a vital hub for startups looking to expand their reach and connect with potential customers and partners from around the world. It offers a unique advantage to entrepreneurs who want to tap into various markets and grow their businesses globally.2. Business-Friendly Policies: The Dubai government has implemented several business-friendly policies and initiatives that create a conducive environment for startups. These include tax exemptions, streamlined business registration processes, and incentives for startups to thrive. Alongside this, the government permits the creation of businesses owned by foreign entities, allowing people across the globe to operate a company in Dubai. According to Dubai’s Department of Economy and Tourism, the government is seeking 30 startups that aspire to reach unicorn status by 2030. The D33 economy plan prioritizes the growth of startups, and Dubai is actively identifying and supporting them.3. Access to Capital: Dubai is home to a diverse range of venture capital firms, angel investors, and other sources of funding for startups. This abundance of funding options makes it easier for entrepreneurs to raise capital and launch their businesses. A report by The Dubai Chamber of Digital Economy and Entrepreneur Middle East states that as of the end of October 2022, startups based in Dubai had raised more than $2 billion in funding, which constitutes the majority of the country's total fundraising of $2.5 billion.4. Supportive Ecosystem: the city’s startup ecosystem is thriving, with a plethora of resources and support available to entrepreneurs. The government has established several initiatives and organizations to provide access to funding, mentorship, and networking opportunities for startups.5. Startup Events and Conferences: the emirate hosts several startup events and conferences throughout the year, providing numerous opportunities for entrepreneurs to showcase their businesses, network with other startups and investors, and gain valuable insights and knowledge from industry experts. One of the most popular is STEP Conference, the event that brings together startups, entrepreneurs and investors from the Middle East and North Africa region. It features workshops, panel discussions, and keynote speeches on topics such as fintech, e-commerce, and marketing."Dubai is quickly becoming a hub for startups and entrepreneurs, and we're thrilled to be a part of this exciting community,"said Alex Galtsev, CEO of Realiste, a proptech startup that develops AI-based products for real estate investments. "The city's strategic location, supportive ecosystem, and business-friendly policies make it an ideal place for us to grow our business and connect with other like-minded individuals and organizations."Realiste is committed to driving innovation and growth in the real estate industry and promoting diversity and inclusion in the tech sector. The company's goal is to build the first real estate exchange that can help to identify the most profitable options in the market, allow for online purchases within seconds directly from developers, and manage all purchased assets in one place. In 2022, Realliste was recognized as the leading artificial intelligence startup in the UAE.
https://adgully.me/post/1924/akhbar-al-aan-launches-be-part-of-the-news-campaign

Akhbar Al Aan launches ‘Be Part of the News’ campaign

Dubai: Akhbar Al Aan has launched a new interactive campaign, ‘Be Part of the News’, aimed at fostering the knowledge and experiences of the next generation of Arab journalists. The campaign intends to help students engage in media work and employ their skills and talents in producing media content that reflects their identities and interests.The campaign targets selected universities in Arab countries, granting students the chance to become a part of Akhbar Al Aan's team and acquire valuable professional journalism experience. The initiative was kicked off in Tunisia with the Institute of Press and Information Science becoming the first institute to be a part of this campaign. Solange El Rassi, Head of PR and Corporate Communications of Al Aan TV., led Akhbar Al Aan's team and conducted an interactive seminar and workshop for the Institute's students, focusing on the global media landscape.As part of the campaign, a competition was launched, inviting students to create a documentary on a topic of their choice. The winner of the competition will have the opportunity to work remotely with Akhbar Al Aan's leading media team, which will enhance their skills and professional experience. The second and third place winners will receive cash prizes.The campaign further introduced Akhbar Al Aan and its specialized coverage and content, which aligns with its belief that every story belongs to everyone, and that audiences have the right to be informed about global events. Additionally, the campaign seeks to inspire hope and optimism in its viewers, particularly among Arab youth, through the telling of stories, one by one.Solange El Rassi, Head of PR and Corporate Communications of Al Aan TV said: “We are thrilled to launch the 'Be Part of the News' campaign at the Institute of Press and Information Sciences in Tunisia, a distinguished academic institution that has made significant contributions in the realm of education and has championed the pursuit of knowledge for upcoming generations. We are eager to interact with students, listen to their views, and showcase the diverse career opportunities available at Akhbar Al Aan, along with its distinct advantages. By participating in the news-making process from any location, students will gain valuable professional experience by working with a leading media institution, in addition to receiving financial compensation. The Institute of Press and Information Sciences presents an excellent opportunity for us to engage with Tunisia's talented youth, who have surpassed the challenges they face and demonstrated their exceptional abilities and skills in all fields.”“This campaign is a continuation of Akhbar Al Aan's ongoing efforts to support and empower Arab youth by providing them with various opportunities to enhance their skills and work. One of our significant accomplishments in this field is the launch of the interactive campaign '3eesh Al Aan Café ', which enables youth to showcase their talents and success stories and apply for full-time jobs. We, at Akhbar Al Aan, are committed to organizing periodic contests that encourage audience participation and continuously creating and sharing meaningful content that resonates with Arab youth and has a significant positive impact,” she added.Akhbar Al Aan has recently announced the launch of training sessions for aspiring media students and individuals passionate about the field. These online classes aim to teach the fundamentals of journalism, writing, publishing, and presenting and will be conducted by seasoned media professionals who will share their expertise. The courses are available at a reasonable fee, and upon completion, participants will receive an accredited certificate of participation from relevant entities. Additionally, Akhbar Al Aan has also introduced another initiative offering training sessions and part-time working opportunities where individuals can hone their skills in journalism, news-making, and reporting under the guidance of media experts at Al Aan TV.Akhbar Al Aan plans to expand the program to other esteemed Arab universities. The campaign seeks to network and engage with the media and journalism students in these universities and develop their experiences and knowledge in media, as well as encouraging them to employ creativity and innovation to achieve success and excellence.
https://adgully.me/post/1923/india-tv-expands-global-reach-with-uae-launch-in-collaboration-with-nkn-media

India TV expands global reach with UAE launch in collaboration with NKN Media

Dubai: India TV, a leading Hindi news channel based in India, has announced its launch in the UAE on April 29th in collaboration with NKN Media, which has been appointed India TV's exclusive ad sales and distribution partner for the UAE region.The launch event witnessed Bollywood megastar Salman Khan and Rajat Sharma, the chairman and editor-in-chief of India TV, come together in Dubai to shoot an episode of the longest-running show in India, 'Aap ki Adalat'. During the shoot at Hilton, Al Habtoor City, Dubai, Salman entertained the crowd with his witty responses to Rajat Sharma’s questions. At the end of the shoot, Rajat Sharma surprised the audience with the announcement that India TV will now be available in the UAE, starting with the airing of Salman Khan's episode.This move is a significant milestone towards India TV's goal to inform and empower global Indians with accurate, in-depth, and fact-based journalism without bias or sensationalism. Ritu Dhawan, Managing Director of India TV, emphasised the channel's goal to inform and empower global Indians with accurate and fact-based journalism, establishing India TV as the most trusted and reliable news source. The expansion of India TV's reach to the UAE marks a significant milestone towards achieving this objective. The channel aims to cater to the needs of the Indian diaspora residing in the UAE and provide them with comprehensive news coverage of India and the rest of the world.
https://adgully.me/post/1922/merkle-appoints-omar-khan-as-head-of-data-analytics-for-the-mena-region

Merkle appoints Omar Khan as Head of Data & Analytics for the MENA region

Dubai: Merkle, dentsu’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Omar Khan as Head of Data & Analytics of the MENA business.Khan’s arrival comes as local and regional clients continue to undergo digital transformation on their journey’s to meet ever changing customer expectations. In his new role, Omar will lead analytics product development and innovation efforts, while driving the adoption and use of analytics, cloud and data engineering across both Merkle and dentsu’s media and creative brands.Bringing more than 18 years of experience in the fields of data warehousing, business intelligence, data engineering and analytics, Khan has a proven track record working across a diverse range of global and national brands from healthcare to telecommunications. Prior to joining dentsu, Omar has worked in various leadership positions with NTT Data, Microsoft and the NHS. In his most recent role as Data Director of ZainTech, he was recognised for significantly contributing to an evolutionary leap in doubling data capability and building a delivery excellence framework. He also counts being named the winner of the Data 50 Awards 2017 and Tech Leaders 2017 among his industry accolades.Tarek Daouk, CEO of dentsu MENA said: “I am thrilled to have Omar join the Merkle MENA leadership team. His significant industry expertise, best in class experience and thinking from leading technology companies driving large-scale digital transformation is critical in today’s environment as we expand and optimise our offering. His leadership will be instrumental in ensuring our business is organised to continuously evolve to meet our customers’ expectations.”Omar Khan, said: “It is a really exciting time to be joining Merkle as it continues its expansion across MENA and rapidly builds its reputation as a leader in customer experience transformation. I was drawn to Merkle by my genuine belief in their proposition, and that of the wider dentsu network, as being an agency built for the future and one that is responding to what clients are looking for today. I am looking forward to working with clients to navigate complex data and technology decisions, and with an innovative team of experts to deliver on Merkle’s vision to be at the forefront of analytics and technology-driven performance marketing.”Merkle MENA’s team of 48 people work across some of the most prestigious brands in the region, catering to different service lines and industry verticals. Supporting global, regional and local market clients, Merkle provides leading edge customer experience management through its experts in Analytics, Data & Martech, Experience & Commerce and Strategy & Transformation practice areas.
https://adgully.me/post/1921/media-tales-heads-appointed-by-lega-serie-a-for-middle-east-communications

MEDIA Tales & Heads appointed by Lega Serie A for Middle East Communications

Dubai: Tales & Heads, the UAE-headquartered marketing and communications agency, has been appointed by Lega Serie A, Italy’s premier professional football league, for its Middle East communications brief following a competitive pitch. The partnership – which coincides with the opening of Serie A’s first office in the Middle East and North Africa (MENA) region in Abu Dhabi – is set to bolster the league's presence in the region, foster closer relationships with fans, and create new opportunities for collaboration with local and regional partners.Tales & Heads, which specialises in strategic consultancy and creative storytelling, will be responsible for managing corporate communications for Lega Serie A Middle East, in addition to consumer, CSR and stakeholder communication campaigns. The agency will work closely with the brand’s global teams to ensure that communications efforts are aligned with the league’s overall strategy and business objectives.Commenting on the appointment, Alfonso De Stefano, Managing Director MENA at Lega Serie A, said: “Partnering with Tales & Heads will help us boost our communications and PR activities in the region. The agency’s campaign-based approach, coupled with its in-depth understanding of the region, make it the ideal partner for our brand. The Middle East is a crucial market for us, with a deep passion for football and a growing interest in the Italian game. As we open our MENA headquarters, this partnership will enable us to strengthen our presence in the region and engage more effectively with fans and stakeholders."Margaret Flanagan, Co-Founder at Tales & Heads, said: “Italian football has a unique appeal in the Middle East, and it’s a rare privilege to be able to work with one of the most prestigious leagues in the world. There is huge potential for Lega Serie A to connect on a deeper level with fans in the region, with a particular focus on Gen Z populations, both male and female. We look forward to working with the Serie A team in to create impactful campaigns that are driven by insight; connecting with audiences across the region in ways that are culturally relevant, human and memorable.”Abu Dhabi Media and Starzplay hold the exclusive streaming rights for Serie A matches in the MENA region, covering more than 20 countries including the UAE, Saudi Arabia, Egypt, and Morocco.  
https://adgully.me/post/1920/xiaomi-opens-flagship-store-in-the-uae-at-dubai-mall

Xiaomi opens flagship store in the UAE at Dubai Mall

Dubai:  Xiaomi, a leading global technology company, recently opened its biggest flagship store in the United Arab Emirates (UAE) at the Dubai Mall. The much-awaited official store opening took place on April 26th at an exciting event attended by technology enthusiasts and Xiaomi fans across the country, in the presence of Ronnie Wang, General Manager of Xiaomi Middle East and Levant, Arjun Batra, Country Manager of Xiaomi UAE, Tony Qin, Head of Xiaomi Middle East Retail, Ria Yu, C1 General Manager, and Yuchen Han, C1 Retail General Manager.Xiaomi's Dubai Mall store is a testament to the company's commitment to expanding its presence in the Middle East. It is a significant milestone for Xiaomi in bringing its innovative products closer to customers in the region. The store covers 6600 square feet making it Xiaomi’s biggest flagship store in the Middle East and one of Xiaomi’s biggest in the world."Our commitment to making quality technology accessible to everyone is reflected in our Dubai Mall store, the largest Xiaomi store in the world among our 1,400 stores worldwide, excluding China and India. Since the first Xiaomi store opening in 2017, Xiaomi has been bringing the concept of smart homes into daily lives. We are grateful for our consumers and Mi fans' unwavering support and promise to provide better quality products and the best shopping experience possible." said Arjun Batra.The event began with a ribbon-cutting ceremony which was followed by a range of interactive activities for the attendees to participate in. As the event progressed, the crowd was thrilled to see the cyber dog make an appearance on stage, which added to the excitement of the event.The opening was attended by numerous top influencers, including Ajman Khan and Roman Khan, who actively engaged with their fans and followers present at the event.Among the products displayed are smartphones, laptops, smart devices, and home appliances, featuring the latest Redmi Note 12 series, Xiaomi Electric Scooter 4 Ultra, Xiaomi 13, and more. The store's design aligns with Xiaomi's global branding standards, creating an immersive and interactive environment. Customers can test Xiaomi's latest products, explore their features and capabilities, and learn about technology trends.In celebration of the opening of the new store, Xiaomi is offering a 50% discount on all products to the first 350 customers, and a 30% discount to the next 400.Xiaomi's Dubai Mall store is located on the Ground Floor, in China Town. It is open seven days a week from 10:00 am to 12:00 am.
https://adgully.me/post/1919/binance-academy-launches-sensei

Binance Academy launches Sensei

Dubai: We’re excited to announce the launch of Binance Sensei, our new AI-powered tool on the Binance Academy platform, which can be used to enhance your Web3 learning experience!Over the course of the last year, we've seen deep-learning systems such as ChatGPT and DALL-E hit the mainstream. These AI tools have quickly become extremely popular — making 2023 a key year for AI integration. This technology holds huge potential to change how we go about routine tasks and make many types of work more efficient. You’re no doubt as eager as we are to discover the new opportunities that AI brings.Our goal here at Binance is to facilitate the worldwide adoption of Web3 by creating an ecosystem that is accessible to all, while continually embracing cutting-edge technology. As part of that vision, we place a special emphasis on education and knowledge-sharing and have established various educational initiatives and resources to help people learn about the world of digital assets.Given our commitment to education and our interest in where artificial intelligence can take us, we’re thrilled to introduce our latest AI-powered tool: Binance Sensei.What Is Binance Sensei?Binance Sensei is an innovative AI-driven learning tool seamlessly integrated into Binance Academy – the ultimate destination for free education on Web3, blockchain, and crypto. Designed to elevate the learning experience, Binance Sensei transforms how users explore and interact with educational content, ensuring a more engaging process.Binance Sensei enables users to access the wealth of knowledge available on Binance Academy in a more intuitive manner. Whether you're a beginner or an expert, all you need to do is enter keywords or questions in the interactive chat window. Binance Sensei will then swiftly provide you with an easy-to-understand response sourced from Binance Academy's comprehensive collection of articles, guides, and glossary entries, or from other reliable open sources. Users can, for example, enter the keywords “Bitcoin price today” into Binance Sensei and the bot will immediately share back a direct link to the BTC Price page.Powered by state-of-the-art ChatGPT technology, Binance Sensei has been instructed to deliver relevant and easily digestible information. This user-friendly approach makes it easier than ever to dive into complex topics or quickly grasp new concepts, catering to a wide range of learning styles and preferences.Binance Sensei's AI-powered capabilities make it the perfect companion for anyone looking to expand their knowledge in the rapidly evolving world of blockchain and cryptocurrency. With this interactive tool at your disposal, you can now explore Binance Academy's vast array of educational resources with ease and confidence.So, whether you're a curious newcomer seeking to understand the basics of blockchain or a seasoned professional looking for more complex information, Binance Sensei has you covered. This cutting-edge tool is here to guide you every step of the way, ensuring an enriching and enjoyable educational journey through the world of Web3 and crypto.What Is Binance Academy?Binance Academy is a comprehensive educational platform that offers a wealth of resources on blockchain technology, cryptocurrencies, and the Web3 ecosystem. Launched in 2018, Academy provides a wide range of content including articles, guides, videos, and glossary entries, catering to various skill levels and interests.Binance Academy's mission is to make blockchain and cryptocurrency knowledge accessible to everyone, regardless of their level of expertise. The platform is available in more than 30 languages, including English, Spanish, Chinese, Russian, Korean, and more, reaching millions of users worldwide. Binance Academy covers diverse topics, from basic concepts to advanced trading strategies, ensuring that users can expand their understanding and stay updated on the latest industry developments.Binance Academy's content is completely free, with no advertisements and no requirement for payment or registration. This allows everyone to learn at their own pace and access information without any restrictions. Furthermore, Binance Academy offers a Learn and Earn program, which allows users to earn crypto while learning about Web3 through interactive quizzes and videos.How To Use Binance Sensei?Are you ready to harness the power of Binance Sensei to enhance your blockchain learning experience? Follow these simple steps to make the most of our new AI chatbot — available exclusively on Binance Academy.Step 1: Visit Binance AcademyTo begin, navigate to the Binance Academy website.Step 2: Locate the Bot IconOn the Academy page, you'll notice a bot icon. Click on this icon to access Binance Sensei.Step 3: Engage with Sensei via the ChatOnce the chat window opens, type in your question or keywords of interest. Binance Sensei will provide you with a concise, approximately 150-word summary (TL;DR) tailored to your needs.Step 4: Explore Recommended ReadingsIn addition to the brief summary, Binance Sensei will also suggest three relevant articles to further expand your knowledge on the topic. Dive into these resources to gain a deeper understanding and satisfy your curiosity.By following these straightforward steps, you'll quickly unlock the full potential of Binance Academy and experience a more efficient and engaging learning process. Get ready to immerse yourself in the vast world of Web3, blockchain, and cryptocurrency with Binance Sensei as your personal AI-powered mentor.
https://adgully.me/post/1918/warner-music-group-joins-forces-with-five-hotels-and-resorts

Warner Music Group joins forces with FIVE Hotels and Resorts

DUBAI: In a move that is likely to send ripples through the music industry, trailblazing FIVE Hotels and Resorts has forged a progressive partnership with the iconic Warner Music Group for the future of the disruptive luxury brand's record label, FIVE Music.This new joint venture will not only make use of Warner Music Groups' worldwide network of chart busting talent, but will further bring FIVE's visionary musically-driven events and taste making to the forefront of the international music scene.To kick off the celebrations, FIVE Music – along with Warner Music Central Europe, Dabruck Creative(DC) and FIVE Music's exclusive music publishing partner Warner Chappell Music - will host an exciting Music Writing Camp from 28th April 2023 to 14 May 2023 at FIVE Palm Jumeirah, Dubai with ace artists such as Robin Schulz, Space Motion, Franky Wah and Alle Farben and renowned writers such as KIDDO, Bully Songs, Gez O'Connell (to name just a few) joining the collaborative in creating the 'Sound of FIVE' for a new generation of fans on a global stage.Now, partnering with Warner Music Group, FIVE continues to up the musical ante - even committing to a state-of-the-art FIVE Music Studio at Dubai's famous, FIVE Palm Jumeirah - offering a place where producers, musicians and writers from across the globe can collaborate to make their musical dreams a reality.Fabian Drebes and Doreen Schimk, Co-Presidents Warner Music Central Europe elaborate,"We are excited to work with FIVE Music and to be able to offer our artists and writers an excellent and exciting site to perform, write and produce music. With FIVE Music, Dabruck Creative (DC) and Warner Chappell Music, we are sure to have forged an alliance with a true impact on the international music scene."Aloki Batra, CEO, FIVE Hospitality comments on the new joint venture,"FIVE's ethos revolves around first-in-class entertainment driven destinations with our unique 'Vibe at FIVE' that attracts a global diaspora of music lovers. It made perfect sense for us to align with global musical giant, Warner Music Group when expanding our signature label, FIVE Music.Kabir Mulchandani, Chairman and Founder, FIVE, summarizes,"From beachside to rooftop, there's no doubt that music runs through FIVE's DNA and therefore we can't wait to continue growing this division of our evolving portfolio to flourish alongside such a longstanding and respected musical hit maker."
https://adgully.me/post/1917/new-general-manager-appointed-at-legoland-dubai-resort

New General Manager appointed at Legoland® Dubai resort

Dubai : Tim Harrison-Jones has been recently appointed as the General Manager for LEGOLAND® Dubai Resort part of Dubai Parks™ and Resorts, taking the leadership responsibility for LEGOLAND® Dubai theme park, LEGOLAND® Water Park and the region’s only LEGOLAND® Hotel, Dubai. Following his passion for hospitality at the age of 14, Tim decided as a young entrepreneur to pursue his dream and master the world of hospitality and leisure. After more than 30 years, his passion, extensive leadership and commitment to deliver exceptional guest experiences, have led him to be part of the world's second-largest visitor attraction operator Merlin Entertainments that operates over 140 attractions in 25 countries around the world including LEGOLAND® Parks, SEA LIFE, Madame Tussauds and more. Tim assumed various positions throughout his years in the UK, while his most recent role prior to joining LEGOLAND Dubai Resort, was Senior Divisional Director, overseeing Chessington World of Adventures and Thrope Park Resort in the UK.Originally from the UK, Tim has expressed his delight to move to Dubai, recently named one of the safest cities in the world and commented on his appointment: “Moving to Dubai, and joining LEGOLAND Dubai Resort, part of the Dubai Parks™ and Resorts, the largest theme-park destination in Dubai– is an exciting new chapter that I’m eager to start. I’m thrilled to be joining the team – known for its extensive knowledge and experience, as we take LEGOLAND Dubai Resort to the next level as one of the best family-friendly resorts in the region, and continuing the success of the recently opened LEGOLAND Hotel.”Tim has been married for more than 12 years, has two daughters and three grandchildren. During his UAE visit in 2020, he completed the RAK Marathon and has recently started his training plan to participate in Dubai Marathon in January 2024. Back in the UK, during the COVID 19 pandemic, Tim and his wife engaged in volunteering activities at National Health Service (NHS), and as they become UAE residents, they are looking forward to continuing their community service activities in Dubai.
https://adgully.me/post/1916/emirates-publishers-association-holds-its-agm

Emirates Publishers Association holds its AGM

Dubai: The Emirates Publishers Association (EPA) held its annual General Assembly meeting on 26 April, marking the largest gathering of the EPA board and executive office for the year. This year’s event was particularly significant as it involved the voting and election of a new board.The voting for the new board members resulted in the election of Abdullah Al-Kaabi from Dar Al-Ramsa Publishing House, Muhammad bin Dakhin from Dar Al-Takhayal Media, Amira Boukadra from Ghaf Publications for Book Trading, Fatima Al-Khatib from Dar Sidra Publishing Services, and Abdullah Al-Sharhan from Dar Ajyal Publishing.The General Assembly serves as a platform for EPA members to present the new year’s plan and discuss the previous year’s report, most notably the hosting of the sixth edition of the Arab Publishers Conference, which witnessed the participation of more than 400 guests and a group of specialists to shed light on the challenges facing the publishing sector in the Arab world.Distinguished representatives from the Ministry of Community Development attended the meeting and contributed valuable insights to the proceedings. Their expertise was especially vital in addressing critical agenda items, including approving the Board of Directors’ annual report and the current year’s programmes, activities, and budget plan. Furthermore, the EPA’s bylaws were amended to reinforce the association’s role in serving its members and promoting the growth of the publishing industry. The attendees also discussed the EPA’s achievements from the previous year, which included noteworthy workshops, sessions, and participation in local and international exhibitions.Rashid Mohammed Al Kous, Executive Director of the Emirates Publishers Association, said: “The General Assembly is an important annual event for the EPA during which we review our accomplishments, set new goals, and elect a new board; this year’s meeting was particularly significant as we made key changes to our bylaws to bolster the association’s ability to serve its members better.” The Emirates Publishers Association aims to achieve a qualitative leap in its activities, particularly in distributing and marketing books. Moreover, the association remains a key driving force in championing reading and literacy nationwide, firmly dedicated to instilling a passion for books and learning among all members of society. The association continues to play a vital role in promoting reading and literacy throughout the country, as it recognises the importance of fostering a love of books and learning for everyone.
https://adgully.me/post/1915/ajman-chamber-holds-seminar-on-ai-and-its-impact-on-economy

Ajman Chamber holds seminar on AI and Its Impact on economy

Ajman: H.E. Abdullah Al Muwaiji, Chairman of the Ajman Chamber of Commerce and Industry (ACCI), confirmed that the interest of the UAE in employing Artificial Intelligence (AI) and accelerating the pace of benefiting from its technologies will be directly reflected in the growth of the economy, the volume of trade, and the enhancement of investment attractiveness by increasing productivity through faster and more accurate data analysis, and saving time and effort in accomplishing tasks in addition to developing government services in general and improving the quality of life.He said that during a seminar entitled "AI and Its Impact on the Economy", in the presence of H.E. Dr. Amna Khalifa Al Ali, Board member of the Ajman Chamber and Chairwoman of the Ajman Business Women Council (AJBWC), H.E. Salem Al Suwaidi, Director-General of the ACCI, the Ajman Chamber's employees.At the beginning of the seminar, Abdullah Al Muwaji welcomed the attendees, explaining that the seminar aims at enhancing awareness among the Ajman Chamber's employees of the importance of technology and its applications in the economic, commercial, and investment fields, in preparation for enhancing their knowledge about benefiting from AI techniques and providing proactive value-added services that serve the business society in Ajman.The Seminar dealt with the AI nature as it is "a revolution in computer science and technology, and it can be used in many fields to improve human life and develop societies," pointing to the diversity of its uses and utilization in various fields, including "industry, e-commerce, banking and insurance services, transportation, logistics services, and other fields.”The Seminar reviewed advanced AI technologies and their contribution to attracting direct investments by analyzing economic and trade data and predicting future trends for economies, as well as improving industrial processes and increasing productivity, in addition to integrating innovation, research, and development and benefiting from them in the economic sector in general, which increases the attractiveness of countries using these technologies as an ideal destination for investment.The attendees were briefed on the AI impact of artificial intelligence on the Industrial Revolution 4.0 (4IR) as the driving force and key driver for future industries, and on the diversity of its uses in growing industrial production, controlling automated processes, reducing costs, and improving quality.The Seminar also discussed the risks of using AI technologies, including increasing unemployment rates, increasing gaps between countries, and security and privacy by collecting and using the data of individuals and institutions.The Seminar recommended the need to take the necessary measures to achieve a balanced and orderly use of AI in a manner that preserves economic, social, and environmental interests, and protects individual and moral rights.
https://adgully.me/post/1914/uae-consumers-find-chatbots-most-useful-in-buying-mobile-phones

UAE consumers find chatbots most useful in buying mobile phones

Dubai: With the AI market on track to reach the USD 500 billion mark by 2024, it is no surprise that AI and ML (machine learning) continue to become an integral part of business systems the world over.A YouGov survey conducted across 18 international markets finds that chatbots are proving to be a valuable resource for customers seeking assistance while shopping online for various products and services, but three in ten global consumers do not consider them useful in this regard. In the UAE, less than one in ten (8%) consumers do not find chatbots useful, highlighting the popularity of AI technology in the country. From the various listed options, chatbots appear to be most useful in online shopping for mobiles and electronics, with one in six consumers across the globe saying this (16% each). In the UAE, this number increases to three in ten (30%) for mobiles and one in four (26%) for electronics- making them the top two categories where consumers think using a customer service chatbot can be useful.A quarter also consider chatbots useful when buying air travel and hotel services online (26%)- the highest of all markets across the globe.  While only 12% global consumers think chatbots are helpful in buying groceries online, this number doubles (24%) among UAE consumers. Similarly, buying clothes/ shoes (24% UAE consumers vs 14% global consumers), take-out food(23% vs 12%), and financial products (20% vs 12%) online via chatbots is more useful to UAE adults than global consumers. Around a fifth of UAE consumers think chatbot assistance is useful in buying medicines (19%), streaming subscriptions (19%) and cars/ vehicles (19%) online. An equal but lesser proportion of consumers believe in its usefulness when shopping online for out-of-home entertainment services and cosmetics (17% each).Comparatively, the area where consumers think chatbots are least helpful are when buying video games online, but this is still more useful to residents in UAE than those across the globe (15% vs 10%). Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 18 markets with sample sizes varying between 431 and 1,572 for each market. UAE data is based on a nationally representative sample of 18+ adults with a sample size of 1014 respondents. All surveys were conducted online in December 2022. Learn more about YouGov Surveys: Serviced. 
https://adgully.me/post/1908/groupm-restructures-its-asia-pacific-leadership

GroupM restructures its Asia-Pacific leadership

Dubai: GroupM, the leading media investment management group, has announced a major restructuring of its regional leadership in the Asia-Pacific (APAC) market. The company will dissolve its APAC-level management structure and move to a sub-regional model, with four market clusters reporting directly to global leadership. This move will do away with the role of APAC CEO Ashutosh Srivastava, (pictured above), who will be seeking new opportunities within WPP, but will continue with the GroupM business to help with the transition to the new model.Under the new structure, GroupM will be led by the heads of four market clusters in the APAC region, including Greater China and North Asia, South Asia, Southeast Asia, and Australia and New Zealand. The decision to move to a sub-regional model is part of GroupM's drive to simplify the business and remove layers, in line with a change earlier this year that saw GroupM EMEA chief Demet Ikiler leaving.GroupM CEO Christian Juhl has emphasized that the restructuring is not a cost-saving move but rather an effort to bring key markets closer to global leadership and fuel growth. The move will enable GroupM to drive media services into agencies on behalf of clients more efficiently.GroupM has a strong history of investment in the Asia-Pacific (APAC) region, especially in China, over the past several years. One of the key factors behind this success has been the leadership of Srivastava, who has spent over 25 years with WPP in various top positions at Mindshare and GroupM in South Asia and APAC. With the recent restructuring, GroupM is now in a great position to maintain its leadership position in the region and further advance its media agency services to new levels.
https://adgully.me/post/1909/the-game-company-announces-nikita-sachdev-as-new-board-member

The Game Company announces Nikita Sachdev as new board member

Dubai: The Game Company, the revolutionary AI-driven cloud-based gaming platform, has announced the appointment of Nikita Sachdev as its newest board member. Sachdev brings with her a wealth of experience and expertise in the crypto and blockchain space, as well as a track record of success in entrepreneurship and investing.Nikita Sachdev is an Indian-American serial entrepreneur and investor who discovered her passion for the crypto and blockchain space in 2017. Her work for crypto giant Huobi ignited her interest and led her to launch Luna PR in her living room, which has now metamorphosed into an award-winning public relations and marketing agency headquartered in Dubai, with offices in Miami, Singapore, and London."We are thrilled to have Nikita Sachdev join our board of directors," said Osman Masud, CEO of The Game Company. "Her expertise and experience in the crypto and blockchain space will be invaluable as we work to create a revolutionary gaming platform that leverages Web3 technology. We look forward to working with her to bring our vision to life and provide an unmatched gaming experience to gamers worldwide."Luna PR's parent company, Luna Media Corporation, also houses a web3 venture capital, a foundation that aims to educate less-privileged girls in India, and Cointelegraph MENA. Sachdev's proven track record in crypto and blockchain has earned her a reputation as a thought leader in the industry. In 2021, the company won the "Best PR Agency in Fintech" award, and in 2022, Luna PR was recognized as the "Best Web3 Consultancy."Nikita’s appointment as a board member at The Game Company is a testament to her career in the industry. Her expertise in the crypto and blockchain space will be incredibly useful as The Game Company looks to leverage Web3 technology to create a vast interconnected multi-role ecosystem that allows gamers to participate, play, and earn. The Game Company aims to provide the most advanced, flexible, and inclusive cloud gaming platform, breaking down the barriers of connectivity, latency, and market economics, and creating a truly immersive gaming experience.With her extensive experience in the crypto and blockchain industry, as well as her track record of success in the PR and marketing space, Nikita Sachdev will be an invaluable addition to The Game Company's board. As the company prepares to launch its AI-driven cloud-based gaming platform, Nikita's expertise in crafting and executing effective PR and marketing strategies will play a crucial role in creating brand awareness, generating buzz, and driving user adoption. Her knowledge of the industry and her ability to connect with key influencers and media outlets will be an asset in positioning The Game Company as a leader in the Web3 gaming space.Nikita is poised to become a valuable asset to the board and play an instrumental role in shaping the company's trajectory toward a promising future. She believes that the company's patented technology, which optimizes rendering speed, creates an inclusive and competitive gaming environment that provides equal opportunities for everyone. “I am honored to be part of a team committed to providing an immersive and enjoyable gaming experience,” she said.
https://adgully.me/post/1905/jason-momoa-is-new-chief-island-officer-of-yas-island

Jason momoa is new chief island officer of Yas island

Dubai: Yas Island Abu Dhabi, the world’s leading leisure and entertainment destination, appoints Jason Momoa to be the destination’s newest Chief Island Officer. American actor Jason Momoa assumes the former role of stand-up comedian Kevin Hart who announced the end of his reign as Chief Island Officer earlier this year, after making Yas Island hart-to-beat.In the new trailer video, Jason is seen making a casual yet epic entrance on a paddle board announcing that his calling has led him to “this ridiculously awesome job”, as the W Hotel façade is lit up to welcome Jason officially, as the new Chief Island Officer of Yas Island Abu Dhabi. In his first statement as Yas Island’s new CIO, Jason Momoa looks forward to showing fans how they can #LiveItUpLikeMomoa.Liam Findlay, CEO of Miral Destinations said, “We are pleased to appoint Hollywood sensation Jason Momoa as the new Chief Island Officer for Yas Island Abu Dhabi. We received resounding feedback following Kevin’s Hart farewell campaign and we are excited to deliver yet another successful storyline for fans to follow. As Yas Island Abu Dhabi continues to entertain guests with best-in-class experiences and with offerings that resonate with visitors from all over the world, we look forward to raising the bar even higher in the days to come with Jason Momoa as the island’s newest officer.”From sliding to splash-tastic adventures at Yas Waterworld Abu Dhabi and taking on the world’s fastest rollercoaster at Ferrari World Abu Dhabi, to drifting like a pro on the iconic Yas Marina Circuit, Jason Momoa is undoubtedly bringing his infectious enthusiasm and 110% energy to Yas Island, in what is expected to be the first of many Momoa moments to come. 
https://adgully.me/post/1903/sharjah-entrepreneurship-festival-launches-sef-backstage-pass-podcast-to-empower

Sharjah Entrepreneurship Festival launches SEF Backstage Pass podcast to empower

Dubai: Sharjah Entrepreneurship Festival (SEF) has launched its new podcast, SEF Backstage Pass, designed to empower changemakers and provide a source of inspiration, education, and personal growth for those looking to make a positive impact on the world. The podcast is already making waves, trending in the top charts under the Entrepreneurship category on Apple Podcasts just one week after its launch, and it continues to grow in popularity.SEF Backstage Pass offers listeners a behind-the-scenes look into the Sharjah Entrepreneurship Festival experience, featuring inspiring talks from keynote speakers, thought-provoking conversations, and a glimpse into the magic that makes the festival truly special. The podcast brings together exceptional global and local guests who share their personal journeys, insights, and strategies for success, giving listeners the tools and inspiration they need to pursue their dreams and ambitions.SEF Backstage Pass is part of the Sharjah Entrepreneurship Festival's mission to inspire, connect, and support entrepreneurs and business enthusiasts in Sharjah and the UAE. The festival provides a platform for entrepreneurs to showcase their ideas, network with like-minded individuals, and gain valuable insights from industry experts. SEF Backstage Pass aims to extend this mission by offering a podcast that provides practical advice, insights, and inspiration to entrepreneurs and changemakers around the world.SEF Backstage Pass is bi-weekly and can be found on Apple, Spotify, and Google. The first three episodes have already been published and cover a range of topics, including embracing uncertainty, dissolving limiting beliefs, and staying relevant as a content creator featuring prominent figures such as Mo Gawdat, April Rinne, Silfath Pinto, and Khalid Al Ameri.The podcast's vision is to create a community of like-minded individuals who are passionate about personal growth and by tuning in, one can learn from the experiences of exceptional guests who have overcome challenges and achieved their dreams.SEF Backstage Pass is the showcase of a supportive community where listeners can exchange ideas, collaborate, and work towards their goals together. Whether you're an entrepreneur unsure of where to start, an artist looking for his authentic voice, or a mother keen to develop the next generation of leaders, SEF Backstage Pass is here to help you realise your full potential.
https://adgully.me/post/1902/sharjah-ramadan-festival-2023-records-sales-exceeding-aed-300mln

Sharjah Ramadan Festival 2023 records sales exceeding AED 300mln

Dubai: The 33rd Sharjah Ramadan Festival has wrapped up another successful edition on Monday, after revitalizing the retail sector and markets in the Emirate of Sharjah. Throughout the holy month of Ramadan and Eid Al Fitr celebrations, the festival offered residents and visitors exceptional shopping and entertainment experiences in malls and popular destinations. With a plethora of promotions, significant discounts, valuable prizes, and an entertaining atmosphere, the festival achieved tremendous success and left a lasting impact on those who attended.This year's Festival, organized by the Sharjah Chamber of Commerce and Industry (SCCI), exceeded sales expectations, generating approximately AED 300 million and achieving a growth rate of 20%. This success has further cemented Sharjah's leading position as a global destination for shopping and entertainment.Attracting a diverse range of consumers and shoppers from various backgrounds and nationalities, the festival featured enticing offers and discounts tailored to meet their needs. Additionally, numerous entertaining events were held, enriching the overall experience and contributing to the festival's popularity. The event has also boosted the retail sector's momentum in Sharjah, showcasing the Emirate's ability to provide a vibrant and engaging atmosphere for visitors and residents alike."The remarkable success of the 33rd Sharjah Ramadan Festival, in terms of both sales volume and attracting thousands of shoppers, reaffirms the event's status as one of the region's most significant festivals." "Its crucial role in bolstering the retail sector and providing strong support to Sharjah's economy further solidifies the emirate's standing among the world's premier shopping destinations," said H.E. Mohammad Ahmed Amin Al Awadi, Director-General of SCCI.For his part, Abdulaziz Mohammed Shattaf, Assistant Director-General of the Communication and Business Sector at the Sharjah Chamber, said: "Our surveys indicate that both public turnout and merchant satisfaction during this year's Ramadan Festival season were highly positive across the emirate. The event played a pivotal role in the remarkable recovery of commercial activity, as reflected in the substantial sales volume achieved. The Sharjah Chamber is committed to enhancing the festival's activities in future editions, working closely with sectoral groups to launch innovative initiatives, organize captivating events, and deliver even more enjoyable and novel experiences for all."Meanwhile, Ibrahim Rashid Al Jarwan, Director of Economic Relations and Marketing at SCCI, and General Coordinator of the Festival, said: "The organizers and sponsors of this year's festival have truly outdone themselves, ensuring a diverse and engaging agenda that features a wide array of promotional and heritage events presented by shopping malls. Furthermore, numerous entertainment activities were held throughout Sharjah's cities, along with special offers catered to families and children across the emirate. Their concerted efforts have contributed immensely to the festival's success."
https://adgully.me/post/1901/dubais-films-by-nomad-listed-in-realscreen-global-200

Dubai’s Films by Nomad listed in Realscreen Global 200

Dubai: based Films by Nomad, a leading and multi-award-winning documentary film production company, has been named in the prestigious Realscreen Global 200 list for 2023; the only GCC-based company to make the list.Compiled by Realscreen, a leading global trade publication for the non-fiction film industry, the hotly anticipated annual list outlines the world’s top 200 production companies working in non-fiction and unscripted screen content. It is compiled with input from broadcast and streaming executives, agents, distributors, production peers and other stakeholders in the industry. Companies included on the list represent the world’s finest documentary film production companies.Founded in 2010 by Phil Griffiths and Zoe Griffiths, Films by Nomad has been trusted to share some of the Middle East’s most compelling and unique stories, including Discovery Network’s COVID-19: Dubai, which detailed the UAE’s handling of the pandemic and the impact of Covid-19 on its residents. To date, Films by Nomad has produced over 14 documentaries and documentary shorts, with eight more currently in development.According to Tim Swain, Group CEO of Block N, the parent company of Films by Nomad, the inclusion on the list highlights not only the professionalism and focus of Films by Nomad’s diverse, world-class team, but also highlights the sophistication of the region’s filmmaking industry as well as the captivating people and rich stories that exist here: “Films by Nomad is deeply focused on storytelling and work that aims to create impact, shape opinions and change hearts and minds. We are honored to play a role in amplifying important stories to a global stage so our inclusion on the Realscreen Global 200 list feels particularly special.”“As one of the Middle East’s longest standing production companies, we have seen a tremendous amount of growth in the region’s documentary filmmaking ecosystem and we are proud to play an instrumental role in that development,” he added.Along with Film by Nomad’s work with Discovery Networks, the production house’s uncompromising focus on quality and their in-house roster of talent has meant that the company regularly works with some of the world’s highest profile broadcasters including National Geographic, Warner Bros, Discovery, ESPN and OSN, and brands such as Disney, Emirates Airline, Image Nation and Porsche.Within 2023, Films by Nomad’s parent company Block N also plans to add two new companies to its portfolio – alongside Films by Nomad and Production by Nomad - with details to be released soon.
https://adgully.me/post/1899/sentinelone-unveils-revolutionary-ai-platform-for-cybersecurity

SentinelOne unveils revolutionary AI platform for cybersecurity

Dubai: Cybercriminals around the world are using generative artificial intelligence (AI) to execute malicious attacks that can take down companies and governments. SentinelOne, a global leader in autonomous security and pioneer in deep learning models and neural networks, plans to use the same technologies to defeat them. The company unveiled a revolutionary threat-hunting platform that integrates multiple layers of AI technology to deliver unparalleled security capabilities and real-time, autonomous response to attacks across the entire enterprise. The news was announced during RSA Conference 2023, the premier cybersecurity event being held at the Moscone Center in San Francisco.“Today marks a paradigm shift in cybersecurity,” said Tomer Weingarten, CEO, SentinelOne. “AI is among the most disruptive technologies of our time, and with our new capabilities, we can unleash its power to help companies control all aspects of enterprise security - from visibility to response - with unmatched speed and efficiency.”A first-of-its-kind offering, the SentinelOne threat-hunting platform seamlessly fuses real-time, embedded neural networks and a large language model (LLM)-based natural language interface, supercharging users with AI to monitor and operate all security data and boost their productivity and scale their operations. Through the platform, security teams can ask complex threat and adversary-hunting questions and run operational commands to manage their entire enterprise environment using natural language, and within seconds receive deep insights and full, transparent, correlated results to prompt actions across the cybersecurity ecosystem.An Intelligent, Action-Oriented ApproachBuilt on the industry’s most performant security data lake, the SentinelOne threat-hunting platform aggregates and correlates information from device and log telemetry across endpoint, cloud, network and user data, and not only delivers insights, but recommends response actions that can be immediately executed - from mitigation and investigation to endpoint, cloud and user management.“Our cybersecurity AI platform represents a major leap forward in cybersecurity,” said Ric Smith, Chief Product and Technology Officer, SentinelOne. “By allowing users to automate response and take action without the need for coding skills and process and analyze petabytes of data in near-real time, it promises to radically simplify security operations and empower defenders in unprecedented and unforeseen ways.”The Future of CybersecurityThe SentinelOne platform will also allow users to lay a solid foundation for the future and secure tomorrow, today.“Bad actors are increasingly employing AI-based, automated tools to infiltrate all facets of networks with unprecedented speed,” Weingarten said. “With our unmatched experience and capabilities, organizations can quickly scale their cybersecurity operations to stay ahead of these evolving threats and create a strong structural foundation for cybersecurity defenses for years to come.”A Force for GoodAnd they can do it in a responsible, ethical way. “At SentinelOne, our mission is to be a force for good, and our unwavering commitment to ensuring that our cutting-edge technologies are used safely, ethically and responsibly is evident in every aspect of our platform,” Weingarten said. “There is a huge shortage of cybersecurity talent, and in advancing the capabilities of skilled security practitioners, our new capabilities will allow organizations to quickly scale to secure the cloud and avoid the storm of automated and fast-flux attacks that adversaries using generative AI can create. In addition, we allow customers to retain complete control of their data, reinforcing our dedication to keeping sensitive information in the hands of its rightful owners.”The new capabilities will be delivered as part of SentinelOne’s threat-hunting experience and are available in limited preview today. 
https://adgully.me/post/1896/xscom-appoints-despina-iapona-as-global-head-of-pr-and-branding

XS.com appoints Despina Iapona as Global Head of PR and Branding

Dubai: XS.com, the multinational global FinTech and financial services provider has today announced it is further expanding its team by welcoming Despina Iapona as the new Head of PR and Branding. Iapona has a decade of experience in marketing and communication - with a strong background in financial services - which will support her in overseeing XS.com’s global PR and industry presence. "I’d like to offer a sincere and warm welcome to Despina Iapona as she joins the XS.com team as our new Head of PR and Branding.” said Mohamad Ibrahim, Group Chief Executive Officer (CEO) at XS.com about the firm’s new hire.He continued: “Despina’s extensive experience and expertise in PR and branding will be invaluable as we continue to build our brand, engage with our traders and partners, and accelerate our growth. Effective branding and PR will help us to continue to expand XS.com by attracting new investors, increasing customer loyalty, and building further on the already strong reputation we have developed in the market. I look forward to working together to achieve our goals and take the XS.com Group to the next level."Despina Iapona XS.com’s new Head of PR and Branding commented on her joining the global brokerage:"I am excited to be joining XS.com as the new Head of PR and Branding. This is an exciting time to be part of a growing company with an excellent reputation. I look forward to working with the team to build on an already very strong brand in the market. I am committed to leveraging my experience and expertise to develop and execute a comprehensive PR and branding strategy that will help us attract and retain traders, differentiate ourselves from competitors, and drive growth. I am thrilled to be part of such a dynamic and forward-thinking organization, and I can't wait to get started."XS.com is regularly featured in industry media including CNBC, Bloomberg, Sky News and Reuters the decision to expand the PR department shows the brand’s emphasis on increasing its presence within the sphere of global finance media.Already last month, XS.com showed its commitment to expanding the marketing team by hiring industry veteran Andreea Ilies as their new Global Head of Events. This move has seen them increase their commitment to attend and sponsor more global events and tradeshows including in Jordan, Malaysia, the UAE, the Philippines, and Mexico. 
https://adgully.me/post/1897/spread-communications-launches-brand-new-virtual-cto-service

Spread Communications launches brand new Virtual CTO Service

Dubai: Spread Communications, a communications agency based in the UAE, has launched its new "Virtual CTO Service". This service provides aspiring entrepreneurs with unparalleled technological and innovative solutions that are specifically tailored to their business needs, all while upholding global standards and providing convenience and ease through virtual team meetings. This is an extension of Spread's existing portfolio of services that supports the region’s startup scene.Over the years, Spread Communications has built a solid reputation for effectively assisting SMEs by offering timely and effective communications solutions, making it a natural next step to become a one-stop shop for supporting startups, with the introduction of the “Virtual CTO Service”. The new offering will further support startups by eliminating the hassle of hiring a full tech team and instead assists with the creation and maintenance of a business app by offering transparency, affordability, premium quality services, continued maintenance, and delay protection. Spread Communications has partnered with Antonio Roman Fernandez, a seasoned tech professional with over 20 years of experience in managing and leading numerous global startups and tech firms, to bring this to life. Antonio's area of expertise includes cloud computing and mobile services. He is enthusiastic about designing innovative and personalized solutions that enrich people's lives and well-being through exceptional online services and applications.Commenting on the partnership, Momina Chaudhry, Associate Director of Spread Communications, said, “We are thrilled to extend our services and happy to have joined forces with Antonio to offer our clients an innovative service with personalized solutions. Although we are based in the UAE, we believe this virtual service will benefit companies in this region and allow us to operate across MENA, aiding several tech companies and growing startups. We hope to have a successful collaboration whereby we can support organizations on their business journey and future growth.”
https://adgully.me/post/1895/vision-industry-opens-flagship-store-in-mall-of-the-emirates

Vision Industry opens flagship store in Mall of The Emirates

Dubai: Optitalia Group, one of the GCC’s leading companies in the distribution of eyewear, is proud to announce VISION INDUSTRY, a revolutionary optical concept-store that is set to make a real splash in the eyewear space. With exceptional service and a personalized experience, the brand-new concept-store delivers on its promise to ensure individuals look good and see well.VISION INDUSTRY, located on the 1st floor of Mall of the Emirates offers a bespoke eyewear service, coupled with optometric care and a fully functioning lens and artisan frame lab.VISION INDUSTRY wants everyone to look good and see well. Offering over 60 brands, ranging from creators to eco-friendly items, and from urban to luxury brands such as Dior, Off-White, Chopard, Carrera and Nike to name a few. There is a solution for everyone including kids and athletes.Guided by specialists, VISION INDUSTRY’s talented Italian artisans can craft in-house handmade frames and sunglasses, delivering bespoke designs to fit the customer as only a tailor-made product can. At VISION INDUSTRY, if you can’t find it, they will create it for you.In addition to their extensive selection of eyewear, VISION INDUSTRY also offers in-store comprehensive eye exams by licensed optometrists. Tapping into their ethos of ‘look good and see well’, VISION INDUSTRY fully understands & promotes the importance of regular check-ups in maintaining optimal eye-health and encourages all their customers to schedule an appointment with one of their experienced eye care professionals prior to purchasing a frame or new contact lenses.“We are thrilled to open our doors in one of the most iconic shopping locations in the world and provide exceptional eye-care and outstanding eyewear to our customers,” said Gian Paolo Biasotto, Co-founder of VISION INDUSTRY. “At VISION INDUSTRY, our goal is to guide the customer in understanding what is behind an eyewear.  We feel it is an object that is sometimes taken for granted, and in reality, encompasses many aspects ranging from craftsmanship, technology, healthcare, and fashion. We are on a mission to let people see the beauty of this, in the same way we see it.”Adding to the uniqueness of the concept store, VISION INDUSTRY has on display a one-of-a-kind attraction - a Museum Corner featuring a selection of eyewear that belonged to celebrities from the world of music and high society. On display are flamboyant specs once worn by Elton John, sunglasses personalized for Elvis Presley, a piece worn by Madonna at her 1970 music tour, and sunglasses adorned by the Duchess of Windsor, amongst other iconic pieces.All featured collectibles are part of the Safilo Museum collection for customers to see and enjoy in the central galleria of the store as they walk in.Design the eyewear of your dreams and have it delivered to you. Look good, see well & feel inspired with VISION INDUSTRY!
https://adgully.me/post/1892/arab-women-underrepresented-in-the-tech-industry-wilson-center

Arab women underrepresented in the tech industry: Wilson Center

Dubai: Despite progress in recent years, Arab women remain underrepresented in the tech industry, particularly in leadership positions. This lack of diversity not only limits opportunities for women but also hinders innovation and growth in the industry.According to a report by Wilson Center, only 23% of startup founders in the MENA region are women. These statistics highlight the need for increased support and opportunities for women in tech, especially in leadership roles.In the MENA region, female entrepreneurship is on the rise, with more women starting their own businesses and taking on leadership roles. However, there is still a long way to go to achieve gender parity in the tech industry. A report by the World Economic Forum in 2022 found that it will take 132 years to close the global gender pay gap at the current rate of progress.Anastasia Denisova, the CEO of Realiste MENA, believes that promoting and supporting female leadership is essential for creating a more diverse and inclusive startup ecosystem. She claims that by providing mentorship, training, and networking opportunities for women in tech, we can help break down barriers and create a more level playing field.Realiste is a proptech startup based in Dubai and driven by artificial intelligence to make the real estate market more efficient and transparent for investors. Under Anastasia's leadership, Realiste MENA has integrated with 27 real estate developers in Dubai, attracted more than 50,000 users, and increased monthly revenue in Dubai from zero to $1M by the end of 2022.“Diversity is not just a buzzword – it’s essential for innovation and growth,” said Anastasia Denisova. “We are committed to promoting diversity in all its forms, and we believe that supporting female leadership is a key part of this effort.”In 2022, a report by Citigroup found that increasing female representation in the tech industry could add $2 trillion to global GDP. This data demonstrates that there is a need for more initiatives to encourage and support girls and women in pursuing careers in tech. Together, we can build a more inclusive and innovative startup ecosystem that benefits everyone.
https://adgully.me/post/1893/multiply-group-to-acquire-media-247

Multiply Group to acquire Media 247

Dubai: Multiply Group (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, has signed a binding commitment to acquire a 55 per cent majority stake in Media 247, one of the leading UAE outdoor advertising companies, for approximately AED 184 million.Media 247 assets include over 45 exclusive outdoor premium hoardings, unipoles and 3D structures spread across Dubai’s most strategic locations. The company offers media management, printing and special projects services and has sustained long-standing relationships with the most reputable advertisers and agencies both locally and internationally. Media 247 also provides transit media solutions such as vehicle wraps across Dubai’s largest taxi fleet, RTA’s red top taxis, and Dubai’s RTA airport taxis.The investment in Media 247 falls under the buy and build vertical strategy of acquiring profitable companies, creating portfolio-wide synergies, investing in bolt-on acquisitions, augmenting scalability and enhancing their margins.Jawad Hassan, Head of Media and Communications vertical at Multiply Group, commented:“Our commitment to invest in Media 247 reflects our focus on the growth of Multiply Group’s Media and Communications vertical and the consolidation of assets in the out-of-home media space. Media 247 is a well-established out-of-home media company that shares our philosophy of growth. Together, we will be focusing on growing the company both organically and inorganically. With its excellent inventory across Dubai, we are confident that we can leverage our combined expertise and resources to identify acquisitions, creating a stronger and more competitive business.”Media 247 has a solid track record with an excellent historical performance in both top-line and profitability and has proven to be resilient in difficult times like the pandemic.“As we have reached the final stages of the agreement and the few points to be finalised, we are confident in the discipline of the management team to get this deal over the finish line” Hassan added. Rafiq Abu Hijleh, Founder and President at Media 247, commented:“We are delighted to join hands with one of the UAE’s largest and fastest growing holding companies. This marks a significant milestone in Media 247’s journey since 2005 to provide only the best exclusive outdoor media solutions. Our company was already on a fast track to achieve our objectives with rapid growth, and this partnership will enable us to further widen our offerings to meet and exceed our clients’ reach expectations and broaden our network in the UAE and beyond.”Multiply Group has been deploying capital across its two distinct arms: Multiply and Multiply+. Multiply operates and invests in four current verticals (Mobility, Energy and Utilities, Media and Communications, and Beauty and Wellness), while Multiply+, its sector-agnostic and opportunistic investment arm, looks to target double-digit returns across several asset classes. Deal completion is subject to regulatory conditions and approvals.
https://adgully.me/post/1890/netizency-bags-visa-social-media-account

Netizency bags Visa social media account

Dubai: Netizency, a social media and digital marketing agency with offices in Dubai, Doha, and Beirut, has bagged the middle east social business for Visa. following a multi-agency pitch that took place in late 2022.The deal was sealed on April 1st, 2023.Netizency's mandate includes handling social media strategy for Visa’s markets across Central and Eastern Europe, Middle East and Africa (CEMEA) region. The agency will also undertake community management, analytics, content creation, etc. for the GCC region.Netizency helps B2B and B2C brands achieve their digital marketing objectives through setting strategies, creating content, managing social media presence, buying ads, generating leads, listing businesses on online directories, and analyzing all the data.Netizency Managing Partner Michael Maksoudian said: “When we launched Netizency in 2013, we were open to working with anyone who came knocking. At that time, the thought of snagging a client like Visa felt about as probable as getting a suntan on the moon. But fast forward to a decade, and we’ve rocketed our way to success, with Visa standing tall as a key player in our stellar client portfolio. With more than 10 top global brands under our belt, it’s clear that our team of 50 superstars across 3 offices has truly reached for the stars.”
https://adgully.me/post/1891/apparel-groups-toms-middle-east-introduces-earthwise

Apparel Group’s TOMS Middle East introduces Earthwise

Dubai: Apparel Group’s TOMS Middle East®, introduces Earthwise™ products that are designed with the planet in mind on World Earth Day.In order for a product to be considered Earthwise™, at least one of its main components must contain more sustainable materials, and at a minimum percentage. TOMS believe sustainability is a journey, not a destination.TOMS aim to source 100% sustainable cotton by 2025. They’ve made significant progress towards this by introducing recycled cotton in their most popular and iconic style shoe – Alpargata.All their Earthwise™ products are 100% plastic free and have switched their samples to use 100% recycled LDPE polybags.Earthwise™ is made with the planet in mind.
https://adgully.me/post/1889/publicis-groupe-appoints-tony-wazen-as-ceo-of-publicis-media

Publicis Groupe appoints Tony Wazen as CEO of Publicis Media

Dubai: Publicis Groupe, a leading global advertising and communications company, has announced the appointment of Tony Wazen as CEO of Publicis Media, effective 1 May 2023. In this newly created role, Tony will lead the media agencies of the Groupe in the Middle East, focusing on innovative approaches to drive growth and ensure client success for the long term.Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said, "Tony is a true visionary and leader in the media industry, and we are thrilled to have him take on this new role. His extensive experience in strategic thinking and in-depth brand communication will be a valuable asset to our clients, and his focus on innovation and growth will help us stay ahead of future challenges and opportunities."Under his guidance, Tony will be instrumental in propelling Publicis Groupe’s ongoing transformation journey forward. This includes prioritising talent development and driving the continued growth and evolution of its media business and future-proofing its products and services to ensure that they remain competitive and relevant in today’s evolving landscape. “Harnessing the power of Publicis Media to drive personalisation at scale, create value and deliver winning solutions to clients will be the raison d'être,” commented Tony Wazen, CEO of Publicis Media ME. "We are driven by a common purpose, shared behaviours, and a relentless focus on our client’s business to drive growth in a platform-powered world. Through our scaled capabilities across strategic investments, insights, analytics, data, technology, commerce, performance marketing and content, we are dedicated to being the trusted transformative partner, guiding clients on their business transformation journey.”Tony's leadership and strategic thinking have been well demonstrated throughout his over 15+ years of experience with Publicis Groupe, which began when he joined Optimedia in 2008. He grew to lead the agency until 2019 to join Digitas where he played a pivotal role in its rapid growth, making it a key pillar agency for the Groupe in the region. Bringing two decades of expertise in marketing and communication planning, Tony has led successful transformations and effective developments for numerous global, regional, and local clients.With Tony at the helm, Publicis Media is poised for continued growth and success across the Middle East. His focus on driving innovation and achieving client success will ensure that the Groupe retains its leadership position within the industry.
https://adgully.me/post/1887/wyndham-hotels-resorts-promotes-panos-loupasis

Wyndham Hotels & Resorts promotes Panos Loupasis

Dubai: Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,100 hotels spanning more than 95 countries, has announced the promotion of Panos Loupasis to the role of Market Managing Director for Türkiye, the Middle East and Africa. In his newly expanded role, Panos Loupasis will be at the helm of driving brand operations, business development, as well as owner relations and commercial leadership across the region.As an integral part of Wyndham’s leadership and development team for more than ten years, Panos Loupasis has played a key role in driving the Company’s expansion across the Middle East, Eurasia and Africa region. In the Middle East and Africa region alone, Wyndham has reached approximately 70 properties. In his expanded role, Panos Loupasis will also be responsible for Türkiye, a key growth market for Wyndham with a portfolio of approximately 100 hotels across more than 40 cities, supported by Murat Özel, Wyndham’s newly appointed Country Director of Türkiye.Dimitris Manikis, President, Europe, Middle East, Eurasia and Africa, Wyndham Hotels & Resorts, said: “Since joining Wyndham in 2011, Panos has played an invaluable role in our successful growth in the region, helping to elevate our presence to new heights through new signings and brand entries. His exceptional leadership skills, strategic vision, and deep understanding of the industry make Panos the ideal person to lead our strategy for the region, and we are confident that, together with his talented team, he will continue to deliver exceptional results.”Panos Loupasis, Market Managing Director Türkiye, Middle East and Africa at Wyndham Hotels & Resorts, said: “As destinations that provide a truly unique travel and hospitality experience, Türkiye, the Middle East and Africa markets offer incredible potential for growth with ambitious goals over the coming years. I am excited to step into this new role and continue to expand and promote Wyndham as the preferred brand and partner in these exciting markets.”
https://adgully.me/post/1888/proven-arabia-names-leandra-meintjes-as-its-chief-marketing-officer

PROVEN Arabia names Leandra Meintjes as its Chief Marketing Officer

Dubai: PROVEN Arabia, announced that Leandra Meintjes has been promoted to Chief Marketing Officer (CMO), taking on a broader scope of responsibilities for its group of companies and brands. Leandra has been a part of the PROVEN Arabia success story for nearly three years and has contributed immeasurably to the marketing department, culminating with the recent launch of a dedicated marketing agency: PROVEN 360. In her new role, she is tasked with acquiring additional clients and uplifting PROVEN 360 by strengthening its reputation in the market.As CMO, Leandra leads a creative global team spread across seven countries that offers distinctive and powerful marketing solutions to PROVEN Arabia’s internal companies, as well as external clients. Since she first joined PROVEN Arabia, the marketing department’s headcount has grown, and it has also taken on significant additional responsibilities. Initially comprising four team members who were responsible for three internal brands, the department now boasts of a global team of 16, who oversee the marketing requirements of 15 brands.Launched in late 2022, PROVEN 360 strives to remain region sensitive whilst yet offering localised content and ideas that are ‘out-of-the-box’ to clients. Benefiting from its global talent base, which is spread across seven countries, PROVEN 360 offers clients localised content with an international flair. Its mission is to become an extension of its clients’ internal marketing teams, with the goal of empowering them to focus on the business of expanding in the region.Speaking on her promotion, Omer Salem, CEO of PROVEN, said, “Leandra's exceptional leadership in spearheading our vision for a wider marketing platform with a client service offering has been nothing short of phenomenal. Her ability to bring the team together with her positive energy and focus on the mission, along with her exceptional stakeholder management skills, made her the ideal candidate for the position. With Leandra at the helm as our new CMO, I am confident that Proven 360 will continue to grow and thrive in the years ahead.”Initially, Leandra joined PROVEN Arabia as Marketing Manager and was responsible for promoting the company’s brands including PROVEN, PROVEN Consult, and more recently PROVEN Solution."PROVEN Solution expanded its offering, with the first of its products being robotics solutions and VR. Now the portfolio boasts a chatbot, intelligent document-processing platform, and AI-driven solutions with more in the making. Being resilient, Leandra took it in her stride and worked on all our brands with a strategic approach they needed for a successful GTM marketing plan. Her customer-centric approach paved the way for exponential growth of our companies, and supporting our internal teams for driving long-term success,” Zaid Mashari, CEO PROVEN Arabia Group of Companies.In her earlier years as a marketing specialist, Leandra worked for an NGO, following which she then joined a hospital that would mark the start of a 15-year career in the healthcare sector. She also has a wealth of experience in the luxury fashion and technology sectors.“The outbreak of the pandemic taught me to adapt and break out of my comfort zone, and I’m grateful that PROVEN Arabia gave me the chance to begin a new journey at that point. Nearly three years on, I’m immensely grateful to the leadership team for the opportunity to expand my sphere of marketing influence as CMO. I look forward to delivering positive results for the group as a whole and to playing a decisive role in the start-up phase of PROVEN 360, with the aim of driving growth and profitability through effective marketing and brand positioning,” stated Leandra Meintjes, CMO, PROVEN Arabia.PROVEN 360 delivers specially curated content fashioned by subject matter experts who were handpicked from relevant sectors. It empowers its diverse team, who are fluent in over eight languages and situated over seven countries, with the best tools to generate the best results for clients.The team is organised and nurtured to develop fully integrated marketing strategies, and can expertly touch on critical elements to suit specific marketing needs, while freeing up time for its clients to focus on their customers. It offers a raft of services including: strategic consulting, content and copywriting, branding and design, event management and digital marketing.
https://adgully.me/post/1886/uae-national-jiu-jitsu-team-grabs-gold

UAE national jiu-jitsu team grabs gold

Dubai: The UAE National Jiu-Jitsu Team, sponsored by Mubadala Investment Company, got off to an impressive start on day one of the Grand Prix Paris Open 2023, securing six medals, including two golds, at the event organised by the Jiu-Jitsu International Federation.Khaled Al Shehhi and Omar Al Suwaidi shone for the UAE by winning gold in the 62 kg and 56 kg categories respectively. They were joined by Muhammad Ali Al-Suwaidi and Theyab Al-Nuaimi who won silver medals in the 69 kg and 56 kg categories while Shamma Al Kalbani and Sultan Jabr added to the UAE's medal tally by winning bronze medals in the 63 kg and 69 kg categories.The UAE team’s impressive start puts them in a strong position going into the second day of the event, which features over 250 male and female players from 22 countries.Commenting on the UAE national team’s performance, Mubarak Al Menhali, Director of the Technical Department at the UAE Jiu-Jitsu Federation, praised the team’s excellent performance on Saturday and their ability to execute the plans and tactics developed with the technical staff, reflecting the country's leadership in the sport.“The players of the national team showed great physical and mental presence during the competitions. They were able to outperform a group of experienced international players, reflecting their keenness and responsibility to continue their path of achievements. This path was started this year with their victory in the last Asian Championship held in Bangkok, Thailand in February,” Al Menhali added.According to Al Menhali, all male and female national team players displayed a high performance level and most of them achieved a place on the podium. He noted that there is still an opportunity to increase the team's number of medals, as some champions will compete on the second day.According to Ramon Lemos, the coach of the UAE national jiu-jitsu team, their strategy for international tournaments, such as the Grand Prix Paris Open, involves optimal preparation and engagement with elite players, which is crucial for their participation in upcoming events like the World Championships in Mongolia and the Asian Games in China.“I am very pleased with the performance of the players on the first day of the competition. Although we missed out on two gold medals due to some minor issues, these tournaments are crucial in enhancing our players’ abilities and improving their focus when competing against experienced opponents, enabling us to press and subjugate them effectively.”Omar Al Suwaidi, who achieved the 56 kg gold medal, said: “I am happy to achieve the gold medal and raise the UAE’s flag on the podium. The reason behind this achievement is the continuous work, systematic training and unlimited support from the wise leadership. There is no doubt that this victory will motivate us to provide more and follow the mentality of winning in the upcoming tournaments, and solidify UAE’s global dominance in the sport in this sport.”Khaled Al-Shehhi, who won the 62 kg gold medal, attributed his success to teamwork, team spirit, and the great efforts made by the federation and the technical staff in qualifying, training, and providing camps to enhance the desired levels.He added, “We have many important upcoming events, including the Abu Dhabi Grand Slam Jiu-Jitsu World Tour, the World Championship, and other significant competitions. Today's achievements will undoubtedly motivate us to perform well, and we are preparing rigorously to compete on multiple levels.”Tariq Al Fahaam
https://adgully.me/post/1885/web-30-influencer-marketing-our-core-competencies-yaap-senior-partner-arshad

Web 3.0, influencer marketing our core competencies: YAAP Senior Partner Arshad

YAAP is a new-age, specialized content and influencer marketing company with a presence across the middle east, India and Singapore. The agency has worked with the likes of Visit Dubai, Sadia, Disney Games, Dell, Apple, Lufthansa, Amex and many more. Recently, YAAP partnered with US-based Tagger Media as part of its expansion into the middle east and India markets. In this interview with Adgully Associate Editor BF Firos, Arshad Zaheer, Senior Partner, YAAP, talks about how the company brings together technology, data, and content to deliver high-quality creative solutions. He explains how the 3D philosophy of design, discovery, and distribution is woven into the company's organisational fabric, and how the company identifies social, economic, and technological trends to create an ecosystem aimed at growth and expansion. He also talks about how YAAP's partnership with Tagger Media is impacting the company's growth and expansion, and how YAAP measures the success of its campaigns. He discusses how YAAP is adapting to changes in the content and influencer marketing industry in the middle east. He reveals that YAAP is gearing up for the launch of a specialized market report on the UAE’s burgeoning influencer marketing ecosystem.Arshad, a luminary of advertising in the GCC region, is the brain behind Crayons Communications, which introduced digital marketing in the UAE, KSA and Bahrain. Following the company’s merger, he assumed the position of a Senior Partner at YAAP, the parent company. In a 25-year-long career at advertising agencies such as Euro RSCG, Young & Rubicam and Intermarkets Inc., he has left his mark on leading brands like Nissan, FitBit, TOMS, Estée Lauder, and Philips while gathering accolades from MENA Digital, Retail ME, and SPA, among others, for pathbreaking campaigns. Arshad is credited for the launch of a large, first-ever chopper-towed flying banner in the GCC region and the maiden corporate cricket league in the UAEExcerpts from the interview:Can you tell us more about how YAAP brings together technology, data, and content to deliver high-quality creative solutions?The 3D philosophy of design, discovery, and distribution is woven into our organisational fabric. This ecosystem strategy involves identifying social, economic, and technological trends that define a contemporary customer. We have also adopted design-research methods such as market studies, surveys, and experiments to shape an ecosystem aimed at growth and expansion. Concurrently, we are course-correcting our value propositions in line with the trajectory of marketing and Web 3.0 technologies. That has enabled us to create a sound interplay between technology, data, and content and offer high-quality solutions. What sets YAAP apart from other content and influencer marketing companies in the industry?Many companies have jumped into the influencer-marketing bandwagon in recent years, creating healthy competition in the industry. So, service/product differentiation is key to success in this industry. YAAP did not merely follow the trend; we built a robust technological foundation and an ecosystem of partners beforehand. For example, YAAP tapped into Web 3.0 platforms such as the metaverse, enabling multiple brands to set up shop. We invested years and plenty of resources into making Web 3.0 and influencer marketing our core competencies. So, when the time was right, it came down to just integrating both. How has YAAP's partnership with Tagger Media impacted the company's growth and expansion?It is too soon to delve into the maximum scope of our partnership with Tagger Media. In the short term, however, the partnership will lead to synergistic value creation due to the combination of YAAP’s local market expertise and Tagger’s best-in-class influencer-marketing platform. Our clients will witness the epitome of data-driven influencer marketing, characterized by nuanced social intelligence and insight-led processes. Such possibilities will certainly translate to the company’s growth and expansion in the long term. What have been some of YAAP's most successful campaigns, and what do you think made them successful?Some of the most notable campaigns by YAAP are by our India team, particularly for the National Payments Corporation of India (NPCI), an umbrella organisation for all retail payment systems in the country. This campaign was consequential because of its sheer scale and holistic nature — we had a comprehensive mandate, enabling us to fire on all cylinders: Digital media buying, content creation, and, most importantly, influencer marketing. It put our end-to-end competency to the test, prompting us to engage the who’s who of India’s influencer marketing ecosystem.The marketing element aside, the NPCI project enabled us to create a social impact by disseminating educational content on financial literacy and products to the masses. So, it was a profound experience. Similarly, the TOMS NFT project in Dubai — which, too, was geared toward social impact, with proceeds going to a reputable charity — was a resounding success. From conceptualization to development to execution on OpenSea, the TOMS NFT project brought out the best in us.How does YAAP measure the success of its campaigns, and what metrics do you prioritize?“Measurability” is central to our campaigns. So, we have effective KPIs in place. While measuring conventional, engagement-related indicators such as likes, reactions, shares, and comments, we also go deep into nuanced impression data. Our idea of conversion is not limited to sales; it includes referral sources, user engagement with CTAs, total page views, time spent on posts, etc. In essence, we aren’t disregarding any KPIs. Additionally, the integration with leading data-driven platforms such as Tagger Media has complemented our “measurability” importance. How do you see the content and influencer marketing industry in the middle east region evolving in the coming years, and how is YAAP adapting to these changes?More than half the population (about 55%) in MENA is under the age of 30, a demographic dividend that spells economic opportunities. This population sub-set carries high digital dexterity and a liking for Web 3.0 and other disruptive technologies. So, the logical conclusion is that influencer marketing will gain more traction in the region in the coming years. Taking stock of such opportunities and eventualities, we are adopting cutting-edge technologies, striking ecosystem partnerships, and gaining strategic exposure to certain domains and verticals. How does YAAP ensure that it is providing value to its clients, and what steps do you take to maintain strong client relationships? How does YAAP balance the use of technology and data with creativity and storytelling in its campaigns?Value creation doesn’t follow a specific rule. YAAP is in the business of providing customized services that constitute a client’s “perceived value”. That is to say, the value we offer is unique to each client. Accordingly, each client relationship involves bespoke management. At the same time, all relationships are built on a foundation of trust and transparency.  Contrary to popular belief, the increased adoption of technology and data does not undermine creativity and storytelling. Meaningful adoption, rooted in sound ethics and ethos, will make the art of storytelling all the more powerful and impactful. So, instead of treating technology adoption and creativity as opposites, we are concentrating on combining the two for higher efficiencies. Can you share any exciting projects or initiatives that YAAP has in the works for the future?We have several initiatives in the pipeline across our operational markets. They are inherently interesting due to the amalgam of influencer marketing and Web 3.0 projects where we are enabling brands to make a foray into the metaverse and mobilizing influencers to boost them. Concurrently, we are gearing up for the launch of a specialized market report on the UAE’s burgeoning influencer marketing ecosystem. The report, shaped by insights from leading CMOs, surveys, and empirical evidence, will be informative, clear the obscurity surrounding influencer marketing, and pave the way for further value creation.How does YAAP approach diversity and inclusivity in its work and team culture?YAAP has embraced diversity and inclusion from the start. We believe change starts at the top and trickles down. So, the board characterizes a balance in gender and ethnicity. The recent appointment of Sadia Akhter and Nandita Saggu as Partners is a testament to that effect. 
https://adgully.me/post/1884/cfi-named-as-the-official-brokerage-partner-of-the-jordan-football-association

CFI named as the official brokerage partner of the Jordan Football Association

AMMAN: CFI Jordan, a wholly-owned subsidiary of CFI Financial Group, a leading global trading provider, has recently announced an official partnership with the Jordan Football Association (JFA). As per the agreement, CFI Jordan will serve as the association's exclusive and official brokerage partner.The sponsorship extends over the major leagues under the JFA, including the Men's and Women's National Football Teams, Women's Domestic Leagues, the Jordanian Pro League, the Jordan Cup, the JFA Shield, and the Super Cup.As part of the partnership, the Jordan Cup league shall be rebranded as the Jordan Cup CFI, with the Group endeavoring to fortify its backing of the sports activities in the region.President of the JFA, Prince Ali Bin Al Hussein, commented: "We are proud to welcome CFI as a strategic partner in the Jordanian football family."CFI Financial Group Founder & Managing Director Hisham Mansour said: "We are thrilled to announce this partnership as we look forward to strengthening our presence in Jordan and supporting the most widely followed local sport in Jordan, football. As we did with our basketball sponsorship for Jordan's national team, we are stepping in as a major sponsor for this sport in Jordan in line with our vision to be a supporter and give back to local communities where we operate.""We are proud to be an exclusive brokerage sponsor of the Jordan Football Association and are excited to see the fruits of this partnership as it progresses. This only strengthens our position as the leading provider for online trading services in Jordan CFI has long taken a leading interest in Jordan's sporting activities, and this deal is yet another example of this", CFI Jordan's CEO, Loay Azar commented.The Secretary General of the Jordan Football Association, Samar Nassar, "We are proud of our partnership with CFI and its generous sponsorship of the federation, as it is a leading provider in the financial trading and investment sector. We consider this a new level of partnership that the federation looks forward to concluding with elite regional and international companies."
https://adgully.me/post/1883/a-world-first-for-the-worlds-number-one-cookie-oreo-café-opens-in-qatar

A world-first for the world's number one cookie: OREO Café opens in Qatar

DOHA: The world's number one cookie has landed at Doha's Hamad International Airport (HIA), with the opening of the first permanent OREO Café outside of the USA and first in an airport.Experience the full interactive Multichannel News The 116sqm café in the new North Node is delighting travelers with a delicious selection of sweet inventions including OREO milkshakes, muffins and cheesecakes and a comprehensive savory food and beverage menu, while chefs create unique treats live at the café's OREO Creations Bar.The bespoke café concept features the OREO brand's electric signature blue, white and black, attracting transiting passengers with giant OREO furniture, digital walls and a retail area.Creating even more excitement, Mondelez and Qatar Duty Free (QDF) ran an integrated marketing campaign, including a Qatar Airways in-flight video during October and high visibility throughout the airport. Mondelez also delivered a high-performing social media campaign featuring playful creative assets and rich culinary imagery.To celebrate OREO Day, the partners ran an airport takeover at HIA on March 6th with an end-to-end screen digital campaign across over 800 screens.Jaya Singh, Managing Director, Mondelez WTR, and Thabet Musleh, Vice President, Qatar Duty Free, commented: "This is a historic moment for Mondelez and QDF. This exceptional partnership has brought a world-first to the world's leading airport, and we have truly delivered on our mission to bring exclusive experiences to travel retail. With Mondelez WTR's first foray into F&B leveraging a powerful global brand, we are confident that OREO Café Doha will cement itself as a flagship outlet."
https://adgully.me/post/1882/yoho-looks-to-deliver-social-values-during-ramadan-2023

YoHo looks to deliver social values during Ramadan 2023

CAIRO : YoHo, the leading audio social platform in MENA, initiates attention-grabbing campaigns during Ramadan, encouraging people to deliver the power of kindness, unity, respect, and gratitude throughout the month.YoHo Chef, designed to introduce and teach unique Middle Eastern dishes, has been going viral on social media. Since its launch, numerous users have shared delicacies made according to the recipes with the hashtag#YoHoChef, under which they aired views on the food and their understanding of the cultural significance behind every dish."I really enjoyed the YoHo Chef event during Ramadan." said a participant, "It was a great way to learn about different Middle Eastern cuisines and try out new recipes. Looking forward to more events like this in the future!"Apart from YoHo Chef, some other innovative events are launched by YoHo to help build an inclusive environment for its users. Ramadan Voice, for instance, aims to promote unity and understanding between different cultural backgrounds by offering a platform to showcase users' Quran recitation and Tawasheeh (a mix of Quranic verses and classic poetry) skills.According to a spokesperson from YoHo, Ramadan Voice has become an annual tradition event on this platform. "We set up a full competition process, from audition to final, to encourage users' participation. We look to help promote the sense of community among users through this competition."It's noteworthy that charity activities are also what YoHo has focused on during Ramadan. For example, 'A Message to Your Heart', the program designed to encourage users to express inner voices, aims to help people solve problems they encounter during Ramadan.Some other initiatives, such as the 'Help Cancer Children' campaign, have also gained attention from local supporters, donators, and media outlets. "In this campaign, we have partnered with various charities and organizations to provide toys and money and essential items to children in need during Ramadan." added the spokesperson.As an audio social platform featuring group chat and game rooms, YoHo is always committed to creating positive social impacts and uniting its users more tightly through engaging and meaningful events."We fully recognize the significance of Ramadan for our users and supporters in the Middle East, and what we initiated aligns with the spirit of Ramadan, which emphasizes charity and giving back to the community." said the spokesperson, "Additionally, YoHo will continue its efforts to create more social values by taking full advantages of the socialization of platform in the future."The latest data released by data.ai (formerly App Annie) shows that YoHo ranked top 10 App Store & Google Play best-selling social apps in all GCC countries.
https://adgully.me/post/1880/vadr-media-acquires-szuperchess

VADR Media acquires Szuperchess

Dubai: VADR Media has acquired Szuperchess, which provides AI Gaze tracking anti-cheat technology, for an undisclosed amount. The acquisition aligns with VADR Media's development of Checkmate.live, an esports-first chess tournament and broadcasting platform that uses technology to enable players of all skill levels to compete for cash prizes, credits, and collectibles. Created by chess players for chess players, SzuperChess aims to meet a great need in the online chess sector: to effectively control and detect those players who cheat, so that tournaments can be carried out in a professional and safe way.The technology developed by Szuperchess monitors players in real-time during competitive matches to ensure a level playing field. VADR Media has also secured partnerships with key governance bodies, including the Asian Chess Federation and Arab Esports Federation, and a partnership with Tencent Cloud to promote fair play in chess and beyond. The Esports Integrity Commission has commended VADR's efforts to promote integrity measures in chess and online gaming. Sheikh Sultan Bin Khalifa Bin Shakboot Al Nahayan, president of the Asian Chess Federation, has expressed excitement about the opportunities for players that the partnership with Checkmate will bring.“Technology has played an important part in the journey and development of sports over the years, often overlooking chess. In recent years, the onset of online gaming and internet improvements has enabled greater access globally. The lack of effective integrity measures for online chess have also been a concern for the community hindering greater involvement," said Sheikh Sultan Bin Khalifa Bin Shakboot Al Nahayan. Stephen Hanna, director of Global Strategy and Partnerships, Esports Integrity Commission, said: “The VADR team has shown that they are gearing up to be leaders in promoting integrity measures in chess and online, and we are delighted to be working with them to bring fair play and true competitive integrity to casual and tournaments.”The collaboration between Checkmate and the Asian Chess Federation (ACF) will provide exciting prospects for the players, as it opens doors for competitive online tournaments and increased opportunities. The ACF was convinced to associate with Checkmate, mainly due to its dedication to improving the integrity of online chess and its ability to create a solution that aligns with ACF's future vision.