Majid Al Futtaim partners with Tabby to introduce flexible payment solutions

Dubai: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure group across the Middle East, Africa and Asia, today announced a long-term strategic partnership with Tabby, the MENA region's leading shopping and financial services app.This partnership, which is the first of its kind, brings together a Buy Now, Pay Later (BNPL) provider and an end-to-end shopping malls and retailer ecosystem to best serve customers. The partnership aims to replicate the successful BNPL model of seamless customer experience and affordable convenience into an omnichannel ecosystem, by offering interest-free credit over short-term instalment plans. This will be achieved while utilising cutting-edge payment product capabilities from both organisations. The collaboration will further enable customers to better manage their spending and make purchases more conveniently both in-store and online.Currently, Tabby can be used in 15% of Majid Al Futtaim’s UAE mall tenants, particularly, in Mall of the Emirates, City Centre Deira, City Centre Mirdiff and City Centre Al Zahia. Tabby’s BNPL platform can also be used when shopping online with Carrefour and Majid Al Futtaim’s lifestyle brands such as Lululemon, Crate & Barrel, The Lego Store and THAT Concept Store. As phase two of the partnership, Majid Al Futtaim plans to expand the offering across the GCC and the company’s entire ecosystem. While using the facility in-store, customers will be given a Tabby Card, Tabby’s offline payment solution that will be further rolled out in the UAE across Majid Al Futtaim’s brands and mall tenants before being expanded internationally.Joe Abi Akl, Chief Corporate Development Officer, Majid Al Futtaim Holding, said: "According to Majid Al Futtaim’s point of sale data, Buy Now Pay Later sales more than doubled in 2022 compared to the previous year. This is a clear indication that customers prefer convenience and flexibility when it comes to their shopping experience. Our partnership with Tabby addresses this growing demand for omnichannel payment solutions and provides the 4 million Tabby shoppers access to Majid Al Futtaim’s retail and lifestyle brands.”Hosam Arab, Chief Executive Officer and Co-founder at Tabby, said: "We are thrilled to partner with Majid Al Futtaim, a leading retail and leisure pioneer in the MENA region. This partnership will allow us to bring the power of flexible payments to millions of people across the region, online and in-store. With Tabby, customers shopping at Majid Al Futtaim’s malls and stores can make the most out of their money and work towards reaching their financial goals."

Gambit Communications wins Majid Al Futtaim accounts

Dubai: Gambit Communications has won the accounts for Majid Al Futtaim (MAF) Shopping Malls and Majid Al Futtaim Entertainment. Gambit, now the public relations agency for the retail giant, will take charge of communication efforts for both business units in the region.Gambit will oversee the properties of Majid Al Futtaim Shopping Malls, which consist of Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Zahia, and City Centre Bahrain. Additionally, the agency will manage the group's entertainment attractions, including VOX Cinemas, Ski Dubai, Magic Planet, Dreamscape, Snow Oman, and the recently opened Snow Abu Dhabi.This appointment follows a pitch process spanning the last six months.Founder and Managing Director of Gambit Communications, Jamal Al Mawed, expressed his pride in collaborating with the Majid Al Futtaim Group. He acknowledged the significance of these destinations and attractions in the region's national, social, and tourism landscape. Being a local agency, deeply familiar with these malls and attractions from personal experiences, Gambit holds a fundamental understanding of their cultural importance. Al Mawed emphasized the agency's excitement to share their stories with the world.Gambit Communications recently expanded its team with six new hires, as part of a rapid growth phase that includes prominent additions to its portfolio, such as Aramex, Majid Al Futtaim Shopping Malls, and Entertainment.Gambit Communications, an independent communications agency born in Dubai, handles various brands, including TikTok, Acer, BMW, Amazon Payment Services, Porsche, Mandarin Oriental, Aramex, and more.pc:

Dubai Shopping Malls Group launches Eid campaign

Dubai: Get ready to make this Eid unforgettable with Dubai Shopping Malls Group's latest campaign – 'An Eid to Remember, an Eidiya to Cherish', taking place from 12-22 April 2023.During this time, customers can head to their favourite participating malls and spend as little as AED 200 for a chance to win up to AED 200,000 in an exciting digital raffle. Shoppers simply need to present their purchase receipts to the customer service desk at the mall to register for an e-ticket to enter the campaign.A total of 22 lucky shoppers will be selected at draws during the last three days of Eid—guaranteeing a memorable Eid filled with amazing shopping experiences and the chance to win big. A sum of AED 15,000 will be awarded to six winners, whereas six other winners will take home AED 10,000 and 10 winners will walk away with AED 5000.Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, said: "We are pleased to add joy and prosperity to our customer's lives with our new Eid campaign. Imagine the excitement of taking home thousands of dirhams and all the amazing things you can do with them. At Dubai Shopping Malls Group, our commitment is to give back to our community through our campaigns, and by building on our continuous success, we aim to deliver an Eid to remember to our valued customers."The participating malls in Dubai Shopping Malls Group's Eid promotion this year include Al Barsha Mall, Al Barsha South Mall, Al Ghurair Centre, Al Bustan Centre, Al Khail Gate, Al Warqa City Mall, Arabian Centre, Bay Avenue, Century Mall, Dubai Outlet Mall, Dubai Festival Plaza, Villanova Community Centre, Etihad Mall, Lulu Silicon Central, Nad Al Hamar, Shorooq Community Centre, Serena Marketplace and Mudon Community Centre.