https://adgully.me/post/2226/tod-to-offer-month-full-of-exciting-sport-season-finals

TOD to offer month full of exciting sport season finals

Doha: Streaming platform TOD is all set to offer its subscribers a month full of exciting sport season finals. It starts with UEFA Europa League’s much-anticipated May 31st clash between six-time UEFA Cup and UEFA Europa League winners Sevilla and 2021/22 UEFA Europa Conference League winners Roma. Fans will be able to stream every minute of the action live from Budapest’s 65,000-seater Puskas Arena.On Saturday, June 3, the action will switch to what promises to be a thrilling and memorable Manchester derby FA Cup final between Manchester United and Man City, with City eyeing to replicate their iconic treble. The same day, TOD will be showing all ten final day fixtures from France, including two Ligue1 matches live and exclusive on the platform. June 3 will also see TOD stream the UEFA Women's Champions League final from Eindhoven's PSV Stadium when former champions Barcelona take on the might of Germany’s Wolfsburg.On 4 June, TOD will be streaming the feisty Istanbul derby - Galatasaray v Fenerbahce, live and exclusive, a top match from the Turkish Super Lig. TOD will also be showing three LaLiga games live and exclusive, thus streaming all ten final day games from Spain.Fans will also be able to follow the CAF Champions League final first leg on June 4 and second leg on June 11, and the UEFA Europa Conference League final on June 7.June 10 will see streaming of the 2023 UEFA Champions League Final live from Istanbul's Atatürk Olympic Stadium with football fans witnessing the might of Man City come up against the Italian style of Inter Milan. Soon after, on June 12, TOD will be streaming the UEFA u-20 World Cup final. Additionally, basketball enthusiasts from the region will be able to enjoy NBA final playoffs throughout the whole of June. The platform will also keep tennis buffs riveted to their screens with the Roland Garros French Open Women’s Final on June 10, followed by the Men’s Final a day later. John Paul McKerlie, VP Marketing and Sales at TOD said, “These stand-out football clashes will complement our regular schedule of major fixtures from Spain’s La Liga, the English Premier League, the French Ligue 1 and Germany’s Bundesliga making for a fantastic month of sports action. Our subscribers won’t miss any of the crucial moments from these key games with our interactive timelines, match highlights and watch-from-the-start feature.”TOD can be streamed across MENA on iOS and Android devices, including most of the leading smart TVs such as Apple, Samsung, Sony, LG, and Hisense, to name a few. The TOD app can be downloaded from the App Store or Play Store and linked to up to 5 devices, with pin protection enabled personalization options.
https://adgully.me/post/2212/hbku-press-joins-discourse-on-national-artificial-intelligence

HBKU Press joins discourse on national artificial intelligence

Doha: Hamad Bin Khalifa University Press (HBKU Press) recently launched a critical title in the world of communications and artificial intelligence (AI) with its new book Qatar Communication Strategies: From Managing a Crisis to Creating a Successful National Brand by Dr. Salim Zakhour and Dr. Nadine Mounzer Karam.HBKU Press officially launched the new title at an event at Qatar National Library on Tuesday May 16th, which saw one of the authors, Dr. Salim Zakhour, facilitate a large-scale public discussion exploring the intersections between national branding, communication strategies, and the increasingly prevalent question of AI with a fully developed digital AI personality addressing the audience.Joining via video, co-author and communications expert Dr. Nadine Karam asked the critical question “how can a nation that has worked on its brand for so long, turn a very unexpected regional crisis into an opportunity?” Dr. Nadine then emphasized that the question is the main focus point of  Qatar Communication Strategies.“In addition to interesting, related topics, we analyzed a major 21st century national/regional crisis and how through proper communication strategies and essentially prevention plans based on economic and political multinational relations, Qatar came out stronger than ever on the international scene, allowing a small country to rebrand and reposition itself on a whole other level,” she added.The discussion concluded with a dynamic Q&A session, with Dr. Zakhour taking questions and comments from the audience, as well as speaking on the intricacies of corporate branding and communications, the growing use of AI and its utilization in competitive political spheres. “The FIFA 2022 World Cup boosted Qatar`s image and position greatly. And this success should be followed with extensive work into creating Qatar`s national brand and promoting it,” he noted, acknowledging the pivotal role communications, branding, and rebranding played in facilitating a global sporting event.“Competition between nations is very high, especially with artificial intelligence technologies in place. Nations that understand how to use AI to create and boost their national brand will have the lead. In this regard, Qatar`s Government Communication Office proactive role is a necessity for the country’s national brand creation and adoption,” he concluded.The launch event saw notable success with over 100 guests in attendance. Audience members were then invited to meet with the author and get their personal copies signed by him. Qatar Communication Strategies: From Managing a Crisis to Creating a Successful National Brand is now available for sale.
https://adgully.me/post/2172/google-cloud-opens-new-cloud-region-in-doha

Google Cloud opens new cloud region in Doha

Doha: Today, Google Cloud announced the opening of its Doha cloud region at an official launch event attended by ministers from the Qatari Cabinet and executives from leading Qatari businesses, with the cooperation of the Ministry of Communications and Information Technology (MCIT) and Qatar Free Zone Authority (QFZ). The new cloud region will meet growing demand for cloud services in Qatar and the Middle East region and support Qatar’s National Vision 2030 that aims to transform the country into a digital economy through innovation and digital transformation. According to research commissioned by Google Cloud and conducted by Access Partnership, the new Doha cloud region is expected to drive increased economic activity and is estimated to contribute a cumulative 18.9 billion USD in higher gross economic output to the economy of Qatar between 2023 and 2030 and support the creation of 25,000 jobs in 2030 alone. This new cloud region is the latest significant investment made by Google Cloud in Qatar, following the recent opening of a country office and virtual center of excellence (CoE) in Msheireb.The series of investments in infrastructure and resources demonstrates Google Cloud’s continued commitment to playing a pivotal role in advancing Qatar’s digital future and technological capabilities. MCIT and the Qatari government have helped enable the growth of cloud across the government through the adoption of cloud policies, which facilitated Google Cloud's market entry. His Excellency Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, said: “The launch of the first Google Cloud region in Qatar fits into our comprehensive vision to achieve the desired goals of Qatar National Vision 2030, including the establishment of a strong digital infrastructure with internationally agreed standards and policies that will lead us all towards a more efficient economy based on digitalization and technology to facilitate quality of life and provide convenient solutions for various sectors. The new cloud region will contribute to giving impetus to economic and productivity growth, and will allow various government and private companies and institutions within Qatar the opportunity to achieve significant efficiency gains by adopting flexible features in dealing with digital technology.”H.E. Ahmad Al Sayed, Minister of State and Chairman of Qatar Free Zones Authority (QFZ) said: “The launch of the new Google Cloud region in Qatar marks a significant milestone in our growing partnership with Google Cloud that started in 2020 with an agreement to establish Google Cloud’s region in Doha. We are proud to provide world-class cloud services from the free zones in Qatar, this is in addition to QFZ’s pivotal role in introducing disruptive technologies and advanced digital infrastructure, creating opportunities for businesses to enhance their capabilities, foster innovation, and advance the technology sector in the State. This will further accelerate Qatar’s digital transformation and the realization of Qatar National Vision 2030 that aims to build a sustainable knowledge-based economy.”QFZ and Google Cloud’s strategic collaboration agreement to enable in-country Google Cloud presence was announced in early 2020. QFZ’s continued support of the launch of the Center of Excellence has helped the growth of the technology ecosystem in Qatar.Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways is excited at the opportunity offered by Google setting up its Cloud region in Qatar. This gives us the ability to innovate jointly with Google and leverage their rich Cloud service offerings. We are particularly keen to use AI/ML driven data insights using Google Cloud as a platform for enhancing our world-acclaimed customer service whilst also improving our operational efficiencies. Areas like data driven predictive maintenance will now be much easier with Google Cloud being in Qatar and our data residing here securely.” His Excellency Mr. Nasser Ghanem Al-Khelaifi, Chairman of beIN Media Group, said, “We are delighted to enter this major new partnership with Google Cloud, which will help beIN embrace latest technologies and innovations. As a proud Qatari media group, we are always looking to innovate as a business and find ways to improve the experience of millions of our subscribers worldwide. In partnership with Google Cloud, beIN will help drive the continued digital transformation of the sports, entertainment and media industry, both in Qatar and globally.”Yousuf Mohamed Al-Jaida, Chief Executive Officer of Qatar Financial Center said: “Our partnership with Google Cloud affirms our shared desire to facilitate the growth of local businesses by providing opportunities and solutions that enable them to capitalize on the transformative benefits of technology and digitalisation. Working with Google in this field builds up the support we provide our clients, particularly those in the financial services sector, and takes us steps forward in our mission to support the transformation of Qatar into a digital and fintech hub and the country's sustainable development in line with the national development plan.”Ahmed AlFahad, Executive Director of Technology & Network Operations, Al Jazeera Media Network stated: “We are delighted to be among the group of companies leveraging Google Cloud’s new cloud region in Qatar. The new region will help Al Jazeera positively impact and empower more customers and partners around the world. Our collaboration with Google Cloud has helped us deliver tremendous value added services to news readers around the globe. We are able to capture and analyze how people engage with news in real-time and translate these insights into actions that help us keep the world better informed. We believe that with the cloud region now in Qatar, we are going to be strongly positioned to deliver exceptional news coverage and drive deeper engagement to all the information.”Adaire Fox-Martin, President, Google Cloud Go-to-Market, said: “We are proud to be delivering on the commitment we made in 2020 to the Government of Qatar and the business community to open a cloud region in the country. The economy of Qatar holds tremendous growth potential. The Doha cloud region will be a catalyst for economic development and will create more employment opportunities in the Qatari market as more businesses grow and expand with the power of cloud technologies. We are also humbled by the presence of Qatari Cabinet Ministers and leaders from Qatari businesses at the region launch event today, which reflects the endorsement of the new cloud regions' potential.”The new Doha region is part of Google Cloud’s global network of 37 regions and 112 zones that bring cloud services to over 200 countries and territories worldwide. The new region brings high-performance, low-latency services and products to customers of all sizes, from public sector organizations, to large enterprises, to small and medium enterprises (SMEs) and startups in Qatar and the Middle East. Organizations in the region will benefit from key controls that allow them to maintain the highest security, data residency, and compliance standards, including specific data storage requirements.Today’s news was revealed as part of a keynote by Adaire Fox-Martin, President, Go-to-Market, Google Cloud, at the company’s launch event held at the Qatar National Convention Center (QNCC). The event was attended by over 1,200 participants from Qatar’s top decision makers, government officials, CIOs, CXOs and IT community. 
https://adgully.me/post/2123/qdb-microsoft-qatar-partner-to-foster-innovation-accelerate-startups-and-smes

QDB, Microsoft Qatar partner to foster innovation, accelerate startups and SMEs

Doha: Entrepreneurs and innovators in Qatar will now have access to a wide range of technologies and tools to propel their success thanks to a new partnership between Qatar Development Bank and Microsoft. The partnership aims to accelerate the digital transformation of startups and SMEs and to foster innovation as part of QDB’s integrated efforts to bolster the local entrepreneurship ecosystem and talent pool as well as Qatar’s position as a regional innovation and technology hub.The partnership will enable SMEs to benefit from emerging technologies, leveraging Microsoft Cloud to improve performance, boost productivity, reduce costs, and develop innovative solutions.The initiative will also provide SMEs with the opportunity to build their digital skills through the Microsoft Learn platform, which equips entrepreneurs, leaders and employees with the necessary skills to leverage cloud technology to accelerate digital transformation and achieve growth in a knowledge-based economy.Startups under Qatar Development Bank’s umbrella will also now have access to Microsoft’s Founders Hub, a platform that brings together people, knowledge, and technology to help founders solve challenges in every stage of their ambitious journey.Microsoft will also offer access to learning tools to enable entrepreneurs and startups to leverage cloud technology such as artificial intelligence, data analytics and the Internet of Things to launch a successful business.Commenting on this partnership, Mr. Abdulrahman Hesham Al Sowaidi, Acting CEO of QDB said: “This partnership provides access to an advanced set of digital platforms, and guarantees the readiness of our innovators and startups to pursue aspirations that fall in line with our goals of developing Qatar's entrepreneurship ecosystem and strengthening the country's position as a center for innovation and technological excellence.”Lana Khalaf, General Manager, Microsoft Qatar, expressed her enthusiasm about the partnership with Qatar Development Bank which aligns with the company’s investments to empower in the startups and SMEs ecosystem in Qatar. She said, "Startups and SMEs play a pivotal role in accelerating Qatar’s digital economy and its position as an innovation hub for investment. Through this initiative, businesses will have access to the latest cloud technologies and digital skills needed to achieve their business goals and contribute to Qatar’s economic growth and development. This partnership supports our efforts to be the preferred and trusted partner for cloud innovation for all sectors of the economy in Qatar."QDB’s partnership with Microsoft is the latest in a series of initiatives to bolster capacity development and build a diversified entrepreneurship ecosystem that drives economic development.
https://adgully.me/post/2009/ooredoo-axon-partnership-telco-customers-to-benefit-from-upgraded-internet

Ooredoo – Axon partnership: Telco customers to benefit from upgraded internet

Doha: Leading international communications company Ooredoo announced a strategic agreement with Axon, a global leader in connected public safety technologies.With this partnership, Ooredoo, leading provider of Internet of Things (IoT) managed connectivity and solutions to customers across its global footprint, will be Axon’s preferred connectivity provider in Middle East and North Africa, covering Algeria, Tunisia, Jordan, Kuwait, Qatar, Oman, Iraq and Bahrain.Axon, headquartered in Scottsdale, Arizona, leverages a suite of connected devices and software solutions for public safety. Axon’s network includes TASER energy devices, body-worn cameras, in-car cameras, cloud-hosted digital evidence management solutions, productivity software and real-time operations capabilities.Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group Chief Executive Officer at Ooredoo Group, said: "We are proud to associate with Axon, as a world leader in its sector, and first of what we hope will be many partnerships to help us achieve the strategic goal of growing in international IoT managed connectivity market. In partnering with Axon to provide state-of-the-art IoT managed connectivity to leading international players, we clearly demonstrate our commitment to digital transformation, to investment in innovation, and to offering our customers the best products, services and technologies – enabling them to upgrade their worlds.”Ooredoo stands to consolidate and build on its profile as leading IoT managed connectivity provider reinforced across the region.The Group’s customers – including some of the world’s largest manufacturers of connected products - will benefit from the best IoT managed connectivity in the region, with full local support and single points of contact. End-to-end customers will also experience enhanced services.Ooredoo Group operating companies in Qatar, Kuwait, Algeria, Tunisia, Iraq and Oman will feature in the partnership, which will take shape via a phased roll-out.
https://adgully.me/post/1883/a-world-first-for-the-worlds-number-one-cookie-oreo-café-opens-in-qatar

A world-first for the world's number one cookie: OREO Café opens in Qatar

DOHA: The world's number one cookie has landed at Doha's Hamad International Airport (HIA), with the opening of the first permanent OREO Café outside of the USA and first in an airport.Experience the full interactive Multichannel News The 116sqm café in the new North Node is delighting travelers with a delicious selection of sweet inventions including OREO milkshakes, muffins and cheesecakes and a comprehensive savory food and beverage menu, while chefs create unique treats live at the café's OREO Creations Bar.The bespoke café concept features the OREO brand's electric signature blue, white and black, attracting transiting passengers with giant OREO furniture, digital walls and a retail area.Creating even more excitement, Mondelez and Qatar Duty Free (QDF) ran an integrated marketing campaign, including a Qatar Airways in-flight video during October and high visibility throughout the airport. Mondelez also delivered a high-performing social media campaign featuring playful creative assets and rich culinary imagery.To celebrate OREO Day, the partners ran an airport takeover at HIA on March 6th with an end-to-end screen digital campaign across over 800 screens.Jaya Singh, Managing Director, Mondelez WTR, and Thabet Musleh, Vice President, Qatar Duty Free, commented: "This is a historic moment for Mondelez and QDF. This exceptional partnership has brought a world-first to the world's leading airport, and we have truly delivered on our mission to bring exclusive experiences to travel retail. With Mondelez WTR's first foray into F&B leveraging a powerful global brand, we are confident that OREO Café Doha will cement itself as a flagship outlet."
https://adgully.me/post/1849/two-new-bein-sports-shows-reach-no1-in-mena-rankings

Two new beIN SPORTS shows reach No.1 in MENA rankings

Doha:  beIN SPORTS has followed up its highly successful FIFA World Cup Qatar 2022™ podcast with a further two sports-focused audio shows – and despite its latest offering only launching two weeks ago, both new shows are ranked No.1 in the football category across a host of Middle East and North Africa (MENA) markets. From the Heart of the World Cup™ represented beIN’s first foray into podcasting, launched during the FIFA mega-event that took place in Qatar from 20 November to 18 December. beIN published a total of 13 episodes during the tournament, with the Arabic-language show ranking No.1 on Apple Podcasts in Algeria, Bahrain, Egypt, Lebanon, Mauritania, and Saudi Arabia.Such was the success, beIN launched its second podcast in January this year. Legends is a weekly, 30-minute show diving into the rich history of elite athletes who have left their mark on their chosen sport. Primarily focused on football, subjects so far include Pele, Diego Maradona, Zinedine Zidane, and Just Fontaine, among others. Episode six explored the life and career of boxing legend Muhammad Ali, while the most recent episode – published this past Monday – looked at Luis Figo, the Portuguese midfielder who played for both Barcelona and Real Madrid.With 12 episodes published so far, Legends is ranked No.1 in the football category of Apple Podcasts in eight countries: Egypt, Jordan, Kuwait, Oman, Qatar, Saudi, Tunisia, and the UAE, as well as holding the No.1 position in the general Sports category in Oman, Qatar, and Tunisia. In Yemen and Bahrain, “Legends” is respectively the second-most and fourth-most downloaded football podcast, while it ranks No.12 in Russia.Noting the high demand for their engaging podcasts, beIN launched a third audio offering on 27 March. The twice-weekly Podcast with Ayman Jada is an open space for the renowned beIN SPORTS presenter to discuss and debate all the hot topics surrounding global football, from specific matches, to teams, new rules, competitions, and crises in certain leagues. The most recent episode, published on 11 April, featuring Haytham Farouk and Tareq Al-Jalahma, explored the current situation of Liverpool FC and their Egyptian striker Mohamed Salah. Other beIN talent that make guest appearances include Wael Gomaa, Tarek Dhiab, Mubarak Mostafa and Abdulaziz Al-Sulaiti.Podcast with Ayman Jada is currently the most-downloaded football show on Apple Podcasts in Egypt, Lebanon, Jordan, Mauritania, Oman, Qatar, Saudi, Tunisia, and the UAE, as well as ranking No.5 in Malaysia, No.9 in the Netherlands, No.16 in Sweden, and No.17 in France.Faisal Mahmoud Al-Raisi, Director of Digital, beIN MENA, said: “beIN SPORTS has long provided high-quality, award-winning visual content to our customers, yet it was somewhat of a new experience entering the world of podcast publishing last November. The reception those first World Cup™ shows received was fantastic and has ultimately led us to launch these two new shows. There is clearly a huge demand for insightful sports opinion and localised football analysis, delivered in podcast format in the Arabic language. We are excited to roll out a host of podcasts in the near future.”All 30-minute episodes of Legends and Podcast with Ayman Jada, as well as the 13 episodes of From the Heart of the World Cup™ can be downloaded for free on Apple Podcasts and Spotify.