https://adgully.me/post/2122/seedtag-unveils-industry-first-generative-ai-for-contextual-creative

Seedtag unveils industry-first generative AI for contextual creative

Dubai: Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from iterations of ads that better fit “where they live” online. One creative now has infinite opportunities - saving time and resources.Generative AI has been fully integrated into Liz, Seedtag’s contextual AI platform that provides Deep Learning, Computer Vision and Natural Language Processing capabilities. Liz fully understands the desired contexts for the client’s ad campaign and creates prompts to modify the original creative based on the best possible outcome. The AI generative platform builds new creatives using the insight driven prompts that target specific audiences and meet campaign objectives, according to the brand's creative brief.While Seedtag already employs AI in its advertising offering to categorize the content of articles and contextualize creatives, generative AI provides advertisers more sophisticated creatives that perfectly match the content of the articles. This increases the effectiveness of contextual creatives even further, as studies from Lumen and Xandr have already shown that aligning context and creative generates a 20% uplift in attention and increases CTR by 1.6x. To ensure a brand’s creative integrity is always upheld, Seedtag’s leading global design team oversees every AI-generated creative before presenting to advertisers - fusing the best of both worlds: state-of-the art tech with a human touch. Fernando Pascual, VP of Design at Seedtag, states: “Outstanding creatives are vital to the success of any ad campaign, but it’s equally important that these creatives are relevant to the context in which they’re served. By integrating Liz with generative AI technology, we can offer our clients contextual creatives that integrate seamlessly with the context in which they will be displayed, helping them win the attention battle and drive better results, while also saving time and resources.”
https://adgully.me/post/2121/unique-podcast-series-featuring-inspirational-conversations-with-climate-leaders

Unique podcast series featuring inspirational conversations with climate leaders

Dubai: The Dubai PodFest 2023 held at the Dubai Press Club today saw the launch of a unique podcast series that will feature inspirational conversations with climate leaders and changemakers. Supported by the Dubai Press Club and presented by Goumbook, a leading UAE-based social enterprise, the new series, which marks the ‘Year of Sustainability’, will be released in the run-up to COP28, the global climate conference to be hosted in the UAE towards the end of the year.The new series titled 'Climate Leaders- Rising Up to COP28’ forms part of Forward T?alks, a podcast show launched by Goumbook in 2019 featuring interviews with individuals who have made exceptional contributions to the sustainability and climate action movement in the UAE and beyond.Maitha Buhumaid, Director of the Dubai Press Club said: “Our support for the 'Climate Leaders- Rising Up to COP28’ podcast series forms part of our commitment not only to foster the development of a vibrant podcasting community but also encourage innovative digital media initiatives that promote a dialogue on national and global causes. We are keen to partner with stakeholders in various spheres to promote content initiatives that raise awareness and drive meaningful conversations about efforts being made to advance the UN’s sustainable development goals and combat climate change. Our support for the initiative also reflects our contributions to the UAE’s ‘Year of Sustainability’ campaign and the success of the 28th Conference of the Parties to the UN Framework Convention on Climate Change (COP28) to be held in Dubai.”Tatiana Antonelli Abella, Managing Director and Founder, Goumbook said: "We are delighted to launch a special series of our Goumbook Forward Talks podcast in the ‘Year of Sustainability’ with the support of the Dubai Press Club in the lead-up to COP28 to be held later this year. The special series titled 'Climate Leaders- Rising Up to COP28’ will feature inspiring stories of sustainability leaders and champions, driving awareness and much-needed call for action on behalf of climate change issues, as well as social and environmental sustainability opportunities, from the UAE to the world."The new podcast series seeks to amplify the voice of leaders driving sustainable development and climate change action by giving them a platform to share their perspectives as well as showcase their initiatives and practices that are catalysing transformation in the sector.The region’s largest annual gathering of podcasters, the third edition of the Dubai PodFest, organised by the Dubai Press Club, brought together stakeholders across the sector to share strategies, ideas and solutions for accelerating the growth of the Arab world’s podcasting sector.
https://adgully.me/post/2120/bidding-adieu-to-pr-legend-tony-christodoulou

Bidding adieu to PR legend Tony Christodoulou

The global PR and comms industry just lost one of its all-time greats: Tony Christodoulou. He was the founder and chairman of Action Global Communications. Tony passed away last week, and it's a major loss for the industry.Back in 1971, Tony started the Action network in Nicosia, Cyprus. He had a passion for storytelling like no other, and he worked his magic for a solid 35 years with British Airways, taking the Action brand to a whopping 40 markets. British Airways was expanding exponentially in the '80s and '90s, opening up all these fresh biz and tourism destinations. Tony took advantage of that and made Action the biggest indie agency network in the Middle East, North Africa, and parts of Europe.In '94, Tony made moves in the UAE, setting up Action's first presence in Dubai after snagging MCS. This was a game-changer for the PR and comms scene in the Middle East. Tony built teams and made his mark in the industry, showing love to clients from all kinds of industries.But Tony wasn't just about PR. Homie was also the Honorary Consul General of New Zealand in Cyprus for 22 years. And he racked up a bunch of awards, including an Honorary Fellowship from MEPRA in 2018.Tony's son, Chris, who's now the CEO, said his dad had an infectious personality. People from all over the MENA region are showing love on social media and industry platforms, reminiscing about Tony's mentorship. His legacy is something the whole Action Global Communications family is proud of.Action Global Communications set up an online tribute book for Tony on its website. PR pros and industry bosses from around the world are leaving hundreds of messages honoring Tony's impact.Tony's daughter, Kathy, who heads up new business development, said her father had a gift for forging real connections with clients and colleagues. In today's fast-paced industry, where everyone's focused on deliverables, that personal touch often gets forgotten. But it's all in Action's DNA, and they're going to keep it alive in Tony's memory, pushing the agency and the industry forward.Tony leaves behind his wife, Mickey, his children Chris and Kathy, and six grandchildren. Plus, there are thousands of past and present Action Global Communications employees who've been part of the team during the agency's 51-year run. Tony was 80 when he passed, but his legacy lives on.
https://adgully.me/post/2119/yemens-hsa-group-enhances-customer-service-with-sap

Yemen's HSA Group enhances customer service with SAP

Dubai: Hayel Saeed Anam (HSA) Group Yemen, one of the Middle East's largest family-owned conglomerates, has successfully undergone a digital transformation in partnership with global technology company SAP SE (NYSE: SAP). By leveraging the security provided by SAP cloud-based solutions, HSA Group has increased its resilience and will ensure continued exceptional service for customers and staff amid the considerable challenges currently facing Yemen.HSA Group has had a partnership with SAP for IT services since 2013, and over the past couple of years, the two parties collaborated closely on the digital transformation roadmap that saw the successful migration of HSA's Yemen operations to the cloud in March this year. The comprehensive project included implementation of enterprise resource planning (ERP) solution S/4HANA at the group's larger operations, achieved in collaboration with SAP gold partner Phoenix Business Consulting and accelerated through the adoption of RISE with SAP. To bolster the performance of HSA's smaller operations, SAP Business ByDesign was selected as the ERP system and was implemented in collaboration with additional SAP partners."HSA Group is committed to supporting the digital transformation of Yemen and leveraging new technologies to promote economic growth as well as food and job security amid challenges brought by the ongoing conflict, famine and environmental disasters in Yemen," said Managing Director and Board Member of HSA Group, Nabil Hayel Saeed Anam. "In this complex and rapidly evolving landscape, the newly implemented SAP cloud solutions will increase the resilience of our business and enable full visibility of our global operations so that we can concentrate on expanding our core businesses and developing new services and products. Moreover, we are ensuring that we can continue to meet the needs of millions of Yemenis who rely on us for essential goods, including food and medicines, and those who are employed by our companies."HSA Group is the largest private employer in Yemen, with 20,000 employees, and has also optimized employee experiences through this digital transformation, by implementing the SAP SuccessFactors human experience management suite.Sergio Maccotta, Senior Vice President and Managing Director, SAP Middle East and Africa – South, commented, "This digital transformation project demonstrates the forward thinking that, over the past 85 years, has earned HSA Group a strong reputation as a visionary business leader in Yemen. The implementation of SAP ERP cloud solutions future-proofs the business by ensuring that it is scalable, flexible and able to operate in an agile way based on data-driven decisions in a rapidly evolving environment. Aside from enjoying 360-degree views of its operations, automation of business processes, and real-time data insights and analytics, the group's companies will also benefit from increased efficiencies and lower costs."HSA Group was established in 1938 and now operates more than 60 companies across Yemen, all of which are now using SAP cloud services. The company conducts business across more than 40 markets, providing goods and services to communities in the MENA region, Southeast Asia, and Africa.
https://adgully.me/post/2118/will-ai-impact-the-arabic-publishing-industry

Will AI impact the Arabic publishing industry?

Dubai: The Abu Dhabi Arabic Language Centre (ALC), a part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), will organise the 2nd International Congress of Arabic Publishing and Creative Industries on 21-22 May, as part of the Abu Dhabi International Book Fair.Last year, this major publishing conference’s debut created a memorable impression, bringing together a strong cohort of speakers to explore themes of publishing and influences on it in today’s evolving markets, under the direction of the Abu Dhabi Arabic Language Centre.More than 380 attendees were on hand at the event, hearing from 35 speakers both from the world of publishing and from “nearby” creative industries that hold in common both victories and challenges in today’s shifting markets.With a theme this year of “Adapting Stories,” the conference is focused on several elements of adaptation, including: How to draw inspiration from the rich history of Arabian fantasy while also breaking new ground and creating compelling and original such content for a global marketplace; How to export Arabic content for global audiences while remaining true to the cultural roots of that content; How educators and content creators can ensure that “edutainment” supports learning; How artificial intelligence may be impacting the Arabic publishing industry now, and what may be ahead in the future; and how to adapt a novel for the big screen.Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said, “This is an exciting time of growth and opportunity for creative and publishing industries in the Arab world. The richness and creativity of Emirati literary heritage and contemporary culture offers great potential for collaboration and new ways of working."“By bringing people together from different regions and disciplines, the congress plays an important role in supporting the cultural ecosystem and shaping the future for the next generation," he added.Dr. Ali bin Tamim, Chairman of Abu Dhabi Arabic Language Centre, stated, “Following the success of its inaugural year, we’re delighted to announce the second edition of the International Congress of Arabic Publishing and Creative Industries. The congress is a unique opportunity for professionals across the publishing and creative industries working within—or with—the Arab market to come together, discover the latest developments in publishing, share their expertise, and make important new connections."“In particular, this year’s congress highlights the significant potential in developing and promoting home-grown talent for global markets. There’s a wealth of innovation and creativity in the Middle East/North African region which holds great potential for the future of storytelling.”This year’s programme includes an opening from comics creator Brian Michael Bendis, with focal sessions on Arabian fantasy tales and the impact ahead of artificial intelligence on publishing.
https://adgully.me/post/2117/riyadh-to-host-world-class-ai-and-data-analytics-event

Riyadh to host world class AI and Data Analytics event

Dubai: Deloitte, the world’s leading provider of professional services, announced the return of its global flagship AI and Analytics event, Experience Analytics, to the Middle East. The event will take place on Thursday, May 18th, at The Arena in Riyadh, Saudi Arabia, offering a platform to explore emerging technology solutions tailored to address opportunities unique to the Middle East region. Experience Analytics will be attended by over 450 guests including C-suite, senior executives, leaders and experts in Data, Analytics and AI, who will address key issues and challenges, as well as explore strategies, solutions and best practices. Mutasem Dajani, CEO Deloitte Middle East said, “Experience Analytics is the ideal forum to engage in discussions and the exchange of ideas on the best means to leverage emerging technologies that are truly shaping our present and future. Leaders and experts across the public and private sectors will get together in Riyadh, which is the ideal place to host this forum, as the Kingdom of Saudi Arabia is experiencing today an unrivalled rate of development, and the resulting socioeconomic transformation will be surely accelerated by these emerging technologies.”The agenda will pivot around key themes that help better understand the impact of Data, AI and Analytics on businesses, society and individuals. Through over 30 sessions of Ted-X style talks, panel discussions, live demonstrations and interactive lab activities, this all-day event will allow attendees to engage with thought-leaders, learn from industry-peers and explore the latest insights and trends in data and AI.Data is everywhere, it is all around us. In our homes, our workplace and even our pockets. In fact, 2.5 quintillion bytes of data is created around the world, every, single, day. The pace of which this data is produced, is only going to accelerate with the further adoption of the Internet of Things (IoT) and future technological innovation. So, how do we make sense of this data? How do we make it accessible, clean, secure and usable to help drive insights, value, profits and sustainability within organizations? If you are interested in attending Experience Analytics
https://adgully.me/post/2116/egypts-entrepreneur-awards-unveils-third-edition-shortlist

Egypt's Entrepreneur Awards unveils third edition shortlist

Cairo: Egypt's Entrepreneur Awards (EEA), the first platform in Egypt that recognises, and connects Egypt's most innovative, successful, and resilient entrepreneurs, announced a total of 35 shortlisted candidates, as selected by 38 prominent jury members across 11 categories.This year’s edition brought new categories including “Next Gen Intrapreneur of the Year”, “Rising Entrepreneur of the Year”, “Entrepreneur for Good Award” and “From Art to Business”Across all the categories, the 3rd edition of the competition received 286 applications entrepreneurs, and after significant deliberations by a panel of distinguished jury members, 35 numbers of nominees were chosen as finalists.Amr Mansi, EEA’s Founder and CEO, spoke at the shortlisting ceremony about how these finalists, and previous editions’ finalists and winners, are distinguished by their innovative and successful businesses and their tangible impact on their respective industries. “We created this platform three years ago with a mission to recognize local, and now regional entrepreneurs, in a way that acknowledges their journey to success that has not been done before. Through challenging times, these entrepreneurs have shown resilience and created real value for their industries in innovative and tangible ways such as product market fit, growth and financial stability, as well as social impact. They are an unseen force contributing to this economy and a source of inspiration for the next generation of entrepreneurs.” Mansi also thanked EEA’s jury members, who are some of Egypt’s most dynamic and inspirational entrepreneurs, business leaders and industry pioneers.For the first time, the shortlisting event witnessed the “Ideation Competition” that is created by EEA & MINT by EGBANK. The competition targets young entrepreneurs from the age of 18 till 29 years. The young entrepreneurs presented their ideas and will be chosen based on the clarity, usability and scalability of this idea, in addition to its impact socially, environmentally, economically or financial benefits for the community and stakeholders.The jury members will meet to deliberate and interview the finalists over the next few weeks. Selected winners from the 14 categories will be announced at the awards ceremony on the 10th of June in Cairo.EEA is presented by IEvents and powered by Tatweer Misr. The official Bank partner: EGBANK. Orange and Pepsico are both co- partners for this year’s edition.Official Media Partner: Startup scene. Industrial Partner: El Sewedy electric, Official Fashion Partner: Concrete, Payment Solutions Partner: Geidea,Supported by Partner; Dolato Supported by partner; Nestlé. Tech partner: collard, TV Partner; Al Sharq Business , Radio Partners; Nile & Nogoum FM, Ecosystem Partners; She wins Arabia by IFC, Mint by EGBANK, American Chamber( AMCHAM), Endeavor, Entrepreneurs Organizations (EO) and SYNDO. Digital Partner; Yellow & Co, Post production partner; Snappers. Design House; Amr Helmy DesignsBelow are the finalists who have been shortlisted for each category:Fashion Business Award: Maram Aboul Enein -Founder & Creative Director MARAM , Aya Abdelraouf     - Co-Founder BE IDNIE Mounaz Abdelraouf - Co-Founder BE INDIE, Mohamed Abdelraouf - Co-Founder BE INDIE, Vano Alexanian - Co-Founder BE INDIE , Ahmed Hamdi - Founder & Creative Director Nile Eye WearInterior Design Award: Heba El Gabaly - Founder & CEO Efreshli, Nourhan Kanjo - Co-founder & Managing Director KANJO Design House , Dayana Kanjo - Co-founder and Managing Director KANJO Design House, Ahmed Dsuki - Chief Designer BLCK, Amena Mashhour - Chief Designer BLCKFrom Art to Business: Mustafa Sharara - Co-Founder & CEO SYNC School, Omar Heraize - Co-founder & Chief Content Officer SYNC School , Abdelrahman Selim - Co Founder & CEO 2oolameme, Sarah Aboulkhair - Co Founder & CCO 2oolameme, Layla Ghaleb - Co Founder GOODSPACE, Mahmoud Shoukry - Co Founder GOODSPACE.Next Gen Entrepreneur of the Year: Nada El Ahwal - Chief Strategy Officer Transmar, Mohamed Khattab - EVP, b_labs & Digital Commerce B Tech, Mohamed El Kahhal - Managing Director Kahhal 1871Digital Solutions & Customer Experience Award: Rafik Zaher - Co founder Cartona, Mahmoud Talaat- Co founder & CEO Cartona, Mohamed Younes - Co founder & CEO Khazenly , Mohamed Montasser - Co Founder & Chief Experience Officer Khazenly , Osama Al Jammali       - Co Founder & CCO Khazenly , Ahmed Dewidar - Co-Founder & Chief Technology Officer Khazenly , Ahmad Yousry - CEO Rabbit Mart , Ismail Hafez - COO Rabbit Mart , Tarek El Geresy - CFO           Rabbit Mart , Walid Shabana - CTO Rabbit Mart Mohammed Elhorishy - Co Founder & CEO Taager, Abdelrahman Sherief - Co Founder & VP of Growth Taager, Ismail Omar - Co Founder and CTO   Taager, Ahmed Ezzat Kadous - CEO & Co-Founder Pharmacy Marts, Haitham El-Ghotni - Co-Founder & CBO Pharmacy Marts - Ahmed Mazhar - Co-Founder & CSO Pharmacy Marts, Mahmoud Shousha - Co-Founder & Sales Head Pharmacy MartsRising Entrepreneur of the Year: Mohamed Wahid - Founder & CEO Impactyn, Ali Mokhtar - Co-founder & Head of Investment          Impactyn, Amr Zikry- Co-founder & Head of Operations Impactyn, Ramy Radwan           - Co-founder & PR Advisor Impactyn, Omar El Defrawy - Chief Executive Officer Slyndr, Andrew Morcos - Chief Operating Officer Slyndr, Moataz El Etreby - Chairman    Slyndr, Amr Gamal - Co Founder & CEO Octane, Ziad el Adawy - Co Founder & CCO Octane, Hatem Farag - Co Founder & COO Octane, Hatem Mamoun - Co Founder & Engineering Director OctaneEntrepreneur for Good Award: Mustafa Abd Ellatif - Co Founder & CEO E-Youth, DR. Ahmed Fathy- Co Founder & CEO MEDEX, Dr. Ahmed Ibrahim - Co Founder & Ph. Manager MEDEX, Rawia Saeid - Co Founder & Marketing & PR MEDEX, Karim Dabbous - Co founder & CEO E-TadweerExperiential Dining Business Award: Amr Barghash - Co Founder The Sage Experience , Ahmed El Meligy - Co Founder The Sage Experience , Karim Abdelrahman - Executive Chef / Founder Avec Karim, Mona Saeed Mohamed Nassef - CEO Tabali, Mohamed Abdel-Hamid Sabbour - Co-founder, Mohamed Saeed Mohamed Nassef, Vice Chairman of Board of Directors Tabali, Said Mohamed Nassef, Co founder & CEO Impact TabaliSports & Wellbeing Award: Ayman Hakky - Founder & Managing Director Trifactory, Khaled Nagy Ibrahim - Co-founder & CEO SR Padel, Seif Adel Abou Senna - COO SR Padel, Ahmed Ayman- CEO and Co-Founder Linos, Ahmed Shalaby - Sales Director & Co-Founder Linos, Ahmed Sedky - Marketing Director & Co-Founder    Linos, Ahmed El Shamy Co-Founder LinosReal Estate Services Award: Mostafa El Beltagy - CEO Nawy, Aly Rafea - Chief Experience Officer Nawy, Mohamed Abou Ghanima - COO Nawy, Abdel- Azim Osman - Chief Marketing Officer - Nawy, Ahmed Rafea -Chief Business Development Officer Nawy, Ahmed Selim - Founder & CEO Co-55, Farah Selim - Co-Founder & COO Co-55, Norhan Selim - Co-Founder Co-55. Ahmed El Raggal - Co-Founder & COO Partment, Nadim Nagui - Co-founder & CEO Partment, Chinmaya Das - Co-Founder & CTO PartmentFintech / Fintech Enabler Award: Marwan Kenawy - Co Founder & CEO Dsqaures, Ayman Essawy - Co Founder Dsqaures, Momtaz Moussa - Co Founder Dsqaures, Amr Sultan - Co founder & CEO           BInk, Tarek Elsheikh - Co-Founder & Chief Risk Officer BInk, Ahmed Atalla - Co Founder & CEO Raseedi
https://adgully.me/post/2115/the-list-partners-with-authentication-platform-stitchain

THE LIST partners with authentication platform Stitchain

Dubai: Global online commerce THE LIST has appointed the Middle East's first authentication platform, Stitchain, to solidify authenticity and ownership within the luxury fashion sector. Headquartered in New York, and with a presence in Dubai and Lisbon, THE LIST identified the Dubai-based ID authentication platform due to its proprietary protocols to connect physical products and assets to the digital world. This represents a significant milestone for Stitchain as the company aims to further showcase the region's advanced technologies globally for use across all verticals. The partnership further demonstrates the continued emergence of blockchain technology in "traditional" sectors. Businesses, consumers, and governments can easily access and verify product and asset data profiles. As the first social commerce platform for luxury fashion, THE LIST enables immediate access for consumers to a network of leading global brands and retailers, where they can discover and shop personalized content and access "hard-to-find" items. The partnership supports THE LIST's mission to ensure the authenticity of every product listed on the platform. By embedding NFC (Near Field Communication) tags linked to Stitchain's blockchain-based authentication system, customers can also use the platform to verify the provenance and ownership of their purchases, fostering trust and confidence in the platform's offerings.Each asset registered on the platform is allocated a unique, encrypted digital ID stored on the blockchain. This digital ID is then linked to a physical NFC tag that can be embedded or attached to the asset. As a result, users can easily authenticate and verify ownership by tapping the NFC tag on their smartphone via mobile application.Samir Al Andari Founder of Stitchain, said, "By partnering with THE LIST we are able to showcase our cutting-edge solution for asset authentication and management that well-align with THE LIST's commitment to quality, authenticity, security and transparency. Not only does this showcase the technology pioneered from the MENA region, but it also aims to set a new standard in the luxury goods industry."Andreas Skorski Founder of THE LIST, said, "At THE LIST, we are committed to giving our customers the highest level of authenticity and transparency. We are thrilled to work with Stitchain and take advantage of their ground-breaking authentication platform to boost our customers' trust in the legitimacy and ownership of the high-end goods we offer on our platform”
https://adgully.me/post/2114/e3-customer-experience-conference-2023-opens-in-riyadh

E3 Customer Experience Conference 2023 opens in Riyadh

Riyadh: The third edition of the E3 Customer Experience Conference 2023, organised by Ejtemaat Saudi Arabia in partnership with the Saudi CX Association, opened today at the Crowne Plaza RDC in Riyadh.The E3 CX Conference is one of the largest platforms discussing customer experience in the region and is organised in strategic partnership with the Ministry of Communications and Information Technology of KSA and Tamkeen Technologies. It addresses strategies and tools to accelerate customer-centric growth and innovation in the face of capricious developments in the experience economy, where consumers have started interacting with AI and demand fast services.The first day of the conference also saw the launch of the highly anticipated CX Saudi Excellence Programme, led by the Saudi CX Association, which recognised Saudi organisations, including, The National Center for Performance Measurement "Adaa"; Digital Government Authority; Communications, Space and Technology Commission; Ministry of Commerce, KPMG Saudi Arabia, Small and Medium Enterprises General Authority (Monsha'at); Prince Mohammed Bin Salman College of Business and Entrepreneurship (MBSC); Flying Bisons; National Center for the Development of the Non-Profit Sector; and Quality of Life Program of KSA, with the ‘Saudi Customer Experience Awards’."The Kingdom lives in the light of its comprehensive development vision, a comprehensive renaissance that extends to all sectors. To keep up with this developmental renaissance, the CX SAUDI (Customer Experience Association) is building a CX professional community in the Kingdom to educate, innovate and exchange insights to develop and implement sustainable and successful Customer Experience programs across the region," said Eng. Abdullah AlGhamedi, Founder & Chairman of Saudi CX Association, in his welcome address.He continued to emphasise on the Association's mission to support the Kingdom's CX agenda saying, "In order to activate the role of the association and achieve its goals, we are here today as a main partner in the E3 CX Conference, and we continue to support and enable events and programs that aim to serve the customer experience field at the local and regional levels."The two-day event gathers key decision-makers, CX experts, technology leaders, and thought leaders to explore the theme "Revolutionising Your Customer Experience". Topics include the influence of AI on customer journeys, brand loyalty, and the $482.18M customer experience management market. They will present actionable strategies and initiatives to drive customer-centric growth and innovation in the evolving experience economy and aligns with Saudi Vision 2030, aimed at economic development and diversification.During an insightful keynote session, Dr. Muhammad Al-Shaibi, CEO of Tamkeen Technologies, expressed Tamkeen Technologies' keenness to participate with the Ministry of Communications And Information Technology (MCIT) and Saudi Customer Experience Association (CXA) in sponsoring this specialised conference and contributing to the development of the customer experience industry.In addition, the Vice President of the Customer Experience Sector of Tamkeen Technologies, Mr. Ali Al-Zubaidi, also confirmed that Tamkeen Technologies is working hard to apply the latest international methodologies in this sector, which prompted us to design "JSOUR TX", which was established with the aim of integrating all known experiences, "such as the Customer Experience (CX), Employee Experience (EX), User Experience (UX)," which has become traditional and cannot achieve the customers' expectations without homogenising and harmonising all experiences together.Dr Fahad Al Twaijry, Director of Ejtemaat KSA, the organiser of the event, said, "It has become evident that designing and delivering quality customer experiences requires KSA business and government organisations next level understanding in terms of technology, trained manpower and seamless integration across the organisations. This can be only achieved by breaking down complex customer engagement processes and aligning the business or government services around the customer. The conference has attracted great feedback and attendance this year, and this reflects that KSA organisations are determined to take customer experience practises to the next level, and this is in line with the nation's and our leaderships objectives."The conference is set to feature over 40+ industry-leading speakers from the region and beyond, including industry pioneer Abdulaziz Alshamsan, CEO of CXKSA, who said, "Customer experience is trending, and CXKSA is as well. We are dedicated to the age of customers with our vision and CX capabilities. Technology can enhance customer experience and aim to create a total experience (TX). We are joining E3 to demonstrate that CXKSA has the talent and will to support the industry towards customer-centricity adoption. We are proud to announce during the event the "Saudi Customer Experience Awards", with its international history now in Saudi Arabia, the country with a vision for the future. We will contribute to enhancing and building the CX community here."Addressing important industry topics, the conference also highlighted how trust and safety is a rapidly growing industry critical to all organisations and individuals who gather in digital space. The Teleperformance SVP, Camilla Hegarty, focused on the theme "What is Trust and Safety and what invest in this now ", where she shared extensive insights on crucial areas of content moderation, payment and transactions, anti-fraud and security and social media monitoring to increase the overall customer experience."Managing customer experience is no longer an option for brands; it has become a necessity. To be recognised as market leaders globally, brands in the region need to use solutions like Lucidya, to provide the best CX possible to their clients. We support and partake in events like E3 to spread awareness on the importance of customer experience management and the effect of AI on customer experience." said Abdullah Asiri, Founder & CEO of Lucidya.Supported by global partners Teleperformance, Lucidya, Qualtrics, Genesys, Fourth Dimension Systems, QuestionPro, New Metrics, Medallia, Emplifi, Survey2Connect, Sprinklr, KPMG, Sitecore, Delight, Zoho, Silah, Freshworks, Alnafitha IT, Horváth, RayaCX, Sandsiv+, Ziwo, CXKsa, Taqniyat, Kanari, Hansa Research, and CXBrand, the E3 Customer Experience Conference 2023 highlights regional and international CX success stories, bringing together over 500+ delegates from the Middle East CX community with recognised CX practitioners and thought leaders from around the world.
https://adgully.me/post/2113/beyon-announces-the-biggest-ever-investment-in-digital-infrastructure-in-bahrain

Beyon announces the biggest ever investment in digital infrastructure in Bahrain

Dubai: Manama, Bahrain: Beyon has announced a major investment of more than USD 250M in state-of-the-art digital infrastructure helping to support the acceleration of Bahrain’s digital transformation and the growth of the country’s digital economy, in a press conference attended by Beyon Chairman Shaikh Abdulla bin Khalifa Al Khalifa.The Bahrain Telecommunications Regulatory Authority (TRA) General Director Mr. Phillip Marnick and SEA-ME-WE 6 Management Committee Chairperson Mr. Yue Meng Fai were also in attendance at the event, which took place at Centraal, Beyon Campus, Hamala, Kingdom of Bahrain on May 16th, 2023.During the event, Beyon CEO Mikkel Vinter announced that Batelco, part of the Beyon group, has joined the SEA-ME-WE 6 (Southeast Asia - Middle East - Western Europe) consortium, which is building a 21,700 km-long undersea telecommunications cable system connecting Bahrain with 14 other countries.Additionally, Batelco is investing to build a regional subsea cable, the ‘Al Khaleej’ Cable which the Company will fully own, enhancing the region’s data exchange. Beyon’s CEO also announced Data Oasis, which will be the biggest technology hub in the Kingdom of Bahrain and include a newly built advanced Data Centre for the Company.SEA-ME-WE 6 Superhighway Connecting the Middle East to Southeast Asia and Western EuropeThe SEA-ME-WE 6 cable system, offering one of the lowest latencies available between the Middle East, Southeast Asia and Western Europe will significantly boost Beyon’s global network infrastructure. SEA-ME-WE 6 will have the capability of transferring more than 100 terabits per second. The new subsea cable will create a layer of network diversity and resilience for the heavily used routes connecting the Middle East towards Europe and Asia.Al Khaleej Cable, the Company’s Fully Owned Subsea CableBatelco is also investing in the Al Khaleej Subsea Cable, to extend from Bahrain to other regional countries including Oman, UAE and Qatar. This fully owned subsea cable will help to diversify routes and augment international connectivity for the region.Beyon Data Oasis Announced Incorporating Advanced Data CentreAnother major initiative supporting the ever-growing data movement was also announced. Beyon is developing Bahrain’s biggest and most advanced Data Centre that will be located within Beyon Data Oasis, being developed on a 140K Sq. Mts. site located in the south of Bahrain.Beyon Data Oasis will incorporate the SEA-ME-WE 6 and the Al Khaleej cables into the Data Centre, therefore enabling hyperscalers and businesses to access seamless integrated solutions and helping to strengthen Bahrain’s position as a leading regional technology hub.Furthermore, the new Data Centre will feature multiple Megawatt power capacity and utilize clean power technologies provided by the Company’s Solar Park, aligning with its sustainability plans to increase alternative power sources.Beyon Chairman Shaikh Abdulla bin Khalifa Al Khalifa praised the major announcements that were made today, noting that a robust connectivity infrastructure is central to the growth of the digital economy and that these major initiatives will support the acceleration of the digital future for Bahrain in line with the Kingdom’s vision 2030.Beyon CEO Mikkel Vinter said, “Beyon is delighted to join hands with other leading international communication companies and join the SEA-ME-WE 6 cable consortium which will support and strengthen connectivity in the region.”“We are also pleased to reaffirm our commitment to building state-of-the-art facilities that help to attract global tech companies plus leading local and regional companies, by building Beyon’s new Data Centre, which will be the biggest in Bahrain.”“Our significant Investment, the biggest of its kind in Bahrain’s history, reflects the immense importance we place on meeting the requirements of the business industry and our commitment to supporting the growth of Bahrain’s digital ecosystem,” he added.The TRA General Director Phillip Marnick who attended the event said, “This is a very important announcement that will have a significant impact on the development of a robust digital connectivity infrastructure for the Kingdom of Bahrain.”“The deployment of advanced technologies for citizens, residents, and businesses gives them access to the latest communication solutions, and also further enhances Bahrain's position as a leading digital hub.”SEA-ME-WE 6 Management Committee Chairperson Yue Meng Fai said, “We are very happy to welcome Batelco to the consortium, which will directly connect Bahrain to the cable and enhance the overall coverage of the SEA-ME-WE 6.”“With millions of people living and working remotely today, this new cable system will support all partners to provide superior broadband access along this multi-regional data superhighway, enabling them to meet and exceed capacity demands of their customers. By building more capacity and flexibility we are ensuring readiness for future needs.”In addition to Beyon in Bahrain, the SMW6 consortium includes its sister company Dhiraagu in the Maldives and additionally Bangladesh Submarine Cable Company, Bharti Airtel (India), China Unicom, Djibouti Telecom, Mobily (Saudi Arabia), Orange (France), PCCW Global, Singtel (Singapore), Sri Lanka Telecom, Telecom Egypt, Telekom Malaysia, Telin (Indonesia) and Trans World Associates (Pakistan).The SEA-ME-WE 6 submarine cable connectivity to Bahrain and Al Khaleej Cable are expected to be completed by Q2 2026.
https://adgully.me/post/2112/vodafone-146-owned-by-uaes-e-to-cut-11000-jobs

Vodafone, 14.6% owned by UAE’s e&, to cut 11,000 jobs

Dubai: Vodafone Group plc, which is 14.6% owned by UAE telecoms company Etisalat, now known as e&, is to cut 11,000 jobs worldwide over the next three years, as it pares back costs to compete with rivals, the UK-based company said on Tuesday.In its full-year earnings report Vodafone Group CEO Margherita Della Valle said the company’s performance had “not been good enough”.The job cuts equate to 12% of the Vodafone’s global workforce of 90,000, and follow an annual profit forecast cut last year, as well as a cost cutting plan of more than 1 billion euros ($1.089 billion) to cope with soaring energy bills and inflation.Della Valle said: “To consistently deliver, Vodafone must change,” adding that the organisation was being simplified, cutting out complexity to regain competitiveness.“We will reallocate resources to deliver the quality service our customers expect,” she said.Statements to Abu Dhabi Securities Exchange (ADX) last week said e&’s group CEO Hatem Dowidar would join the Vodafone board and remain there as long as the company maintained its current 14.6% stake. The statements added that e& would become a cornerstone shareholder in Vodafone Group plc.e& also said last week that it would jointly explore a series of collaborations with Vodafone, starting with offering cross-border digital services and solutions to multi-national customers, and a range of other services including fixed and mobile connectivity and cloud based services.
https://adgully.me/post/2111/coffee-communications-wins-la-marzoccos-communication-mandate

Coffee Communications wins La Marzocco's communication mandate

Dubai: Coffee Communications, the Dubai-based brand consultancy and communications agency, has announced its partnership with La Marzocco as a new addition to its PR clientele. La Marzocco, recognized as the 'Best Luxury Coffee Makers in the World,' is a distinguished artisan company that specializes in crafting superior quality and exquisitely designed espresso machines, ensuring an unparalleled coffee experience. With a rich heritage and a reputation for excellence, this Italian manufacturer is celebrated for its pioneering role in creating the finest brews.Coffee Communications has been entrusted with the task of establishing and managing media communications for La Marzocco in the UAE and GCC region. Founded in 1927 by Giuseppe and Bruno Bambi, La Marzocco originated in Florence, a city steeped in the Italian Renaissance and revered for its association with brilliant minds like Leonardo da Vinci, Michelangelo, and Brunelleschi, who created some of the world's most iconic artworks.In addition to its industry leadership in espresso machines, La Marzocco also offers an array of home products designed to deliver an uncompromised espresso experience within the comforts of one's own abode. These products are complemented by a range of accessories, enabling coffee enthusiasts to achieve the perfect brew in the convenience of their homes.Coffee Communications Founder-CEO said: “We are thrilled to be adding a timeless brand, La Marzocco to our growing portfolio. We look forward to further developing the brand ethos and heritage – positioning La Marzocco as the one and only luxury pioneers of coffee machines in the region. Not only does this reflect the agency’s exceptional work and service delivered in the past years but it is also an opportunity to showcase our talent in the international market.”Established in 2016, Coffee Communications is renowned for providing bespoke, innovative, and integrated solutions to brands in the fashion, beauty, hospitality, and lifestyle sectors. With its expertise in strategic brand communication, Coffee Communications is poised to elevate La Marzocco's presence and reinforce its reputation as a symbol of refined coffee craftsmanship in the UAE and GCC market.
https://adgully.me/post/2110/data-streaming-delivers-2-5x-roi-for-76-of-organisation

Data streaming delivers 2-5x ROI for 76% of organisation

Dubai: Data streaming is now the backbone for the most critical areas of a business—from personalized customer experiences to real-time business operations. The Confluent, Inc. (NASDAQ: CFLT) 2023 Data Streaming Report: Moving Up the Maturity Curve dives into data streaming’s rise as a requirement for business success. Based on a survey of 2,250 IT leaders using data streaming from across seven countries and representing midsize to large enterprises across all major industries, the report makes clear that the technology is a must-have for running a more efficient, responsive, and ultimately more competitive business in this digital-first era.  “In today’s economic climate, IT leaders face a new level of pressure to prove each technology buying decision is worth the cost,” said Chad Verbowski, CTO, Confluent. “Findings from the Data Streaming Report show that data streaming delivers outsized returns and greater efficiencies for most organizations. So it’s clear to see how it cemented its spot as one of the most important IT investments of 2023.”Key Findings from the 2023 Data Streaming ReportToday’s most successful organizations are those that are the fastest at turning data into action. Data streaming platforms provide the quickest, most reliable access to continuous streams of data that are updated in real time. And, according to the report, data streaming is pervasive within businesses, powering a wide array of use cases that keep top-performing companies secure, agile, and ahead of customer expectations.The report is centered around the Data Streaming Maturity Curve, which maps out organizations' adoption journey—from pre-production activity happening at Level 1 to data streaming as a strategic enabler for all areas of an enterprise at Level 5. The survey data found that the more a company invests in data streaming, the more benefits and returns they realize.However, as with many disruptive technologies, companies face common challenges when scaling implementations, including a persistent skills gap and silos across teams. The report identifies the most common challenges alongside expert advice on how to overcome these hurdles no matter where an organization is on its data streaming journey. Key findings include: Data Streaming Drives Business Value and Strong ROI64% of organizations in Level 2 of the Data Streaming Maturity Curve are achieving or anticipating 2x-5x returns, and this increases to 78% with Level 3 companies.73% of IT leaders report their organizations are seeing significant or emerging benefits from data streaming when it comes to increased product or service profitability. Data Streaming Is a Top Priority for IT Investments89% of respondents say investments in data streaming are important, with 44% citing it as a top strategic priority for IT investments overall. 72% of IT leaders say they are using data streaming to power critical applications—and 60% cite that five or more of their organization’s critical systems are reliant on the technology. Data Streaming’s Biggest Challenges: Silos and Skill Gaps74% of IT leaders cite that fragmented projects and uncoordinated teams and budgets can be a challenge or a major hurdle to advancing data streaming. 87% of respondents say training and recruitment to bolster skills is a high or medium priority as they continue to invest in data streaming over the next 12 months. MethodologyThe report is based on a survey designed by Freeform Dynamics and conducted by Radma Research from February to March 2023. Responses from 2,250 IT leaders were collected across Australia, France, Germany, India, Singapore, the United Kingdom, and the United States. Qualifying respondents are from organizations using data streaming that have more than 500 employees. 
https://adgully.me/post/2109/admiral-mobility-partners-with-avis-to-introduce-electric-trucks-to-uae

Admiral Mobility partners with Avis to introduce electric trucks to UAE

Dubai: United Arab Emirates: Admiral Mobility, a leading company that provides accessible eMobility and energy charging solutions, has announced a major partnership with vehicle hire company, Avis, to bring electric commercial trucks to the leasing market in the UAE.The strategic partnership represents a commitment to deliver the GCC’s largest rollout of electric commercial trucks, which will be leased to fleets across the UAE. They are set to be let out to companies who want to move towards cleaner, more sustainable fleets as part of their pledge to operate in more environmentally-friendly ways.Comprising of electric commercial trucks split between 6T and 8T, the announcement was made during Mobility Live in Abu Dhabi, which brought together world leaders in the green transport and EV space. With a range of up to 220km, with full load, the zero emissions electric vehicle takes less than 90 minutes to fully charge via its efficient, and safe, liquid cooled CATL LFP battery.Advanced safety features include lane-keeping assist adapt cruise control, remote locking systems, high beam LED lights equipped with auto adaption to the surrounding traffic, and of course, ease of comfort of driving.The news builds on the commitment of Admiral Mobility back in December last year, when it announced a strategic partnership with Geely Farizon New Energy Commercial Vehicle Group to bring 5,000 electric commercial vehicles to the Middle East region.Building on the requirement to create ‘a green transportation industry’, Admiral Mobility has done extensive testing of the vehicles over the last six months to ensure they are fit for the GCC market when it comes to being both operationally and commercially viable.Graham Bremer, General Manager from Admiral Mobility, commented: “In our quest to ‘decarbonise’ the transport industry we are proud of our latest announcement, which represents a major step forward for both commercial fleets, and the UAE market. This commitment with AVIS UAE represents the largest rollout of EV trucks to be leased in the UAE to date. It is an exciting time to be partnering with a forward-thinking company the size of Avis, which has a major footprint in the commercial leasing market.“We are looking forward to our vehicles hitting the road, as per our commitment to support the growing demand for more cleaner transportation, be it for highways, the city or backroads, to ensure a cleaner environment for us all.”Dominic Hagerty, General Manager from AVIS UAE, commented:“We are delighted to be entering this strategic partnership with Admiral Mobility, to provide a more sustainable solution for our fleet customers in the UAE. Through this agreement, we will be able to offer businesses an attractive leasing model arrangement to provide complete flexibility for fleets who want to move towards a more sustainable mode of transport.”“The Electric commercial trucks in this agreement represent a step change in commercial fleets, by being the first of its kind available in its category, any where in the GCC. We are truly excited to be a launch partner for this vehicle.”With the UAE’s focus on achieving its Sustainable Development Goals (SDG’s) to provide access to clean energy and sustainable economic growth, the latest commitment from Admiral Mobility and Avis UAE will further help build the ‘green transportation industry’, especially in the lead up to COP28.The vehicles are expected to be available from August this year.
https://adgully.me/post/2108/abu-dhabi-motorsports-management-and-flash-entertainment-join-forces

Abu Dhabi Motorsports Management and Flash Entertainment join forces

Dubai: Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment (Flash) have officially integrated their activities and operations, combining the complementary expertise of the two entities to launch a new powerhouse that will shape the future of events, entertainment, and venue management throughout the Middle East and beyond.The company has been named 'Ethara' - meaning 'thrill' in Arabic - and launches today (May 15). Its ambition is to shape the untapped and unique opportunities in the live events space while continuing to deliver growth that has firmly positioned the Middle East on the global entertainment stage.Ethara is led by Saif Al Noaimi, formerly the CEO of Abu Dhabi Motorsports Management and Board Member of Flash Entertainment, who will bring his proven leadership to drive commercial expansion across new markets.Al Noaimi, CEO of Ethara, said: "By combining our strengths, we are perfectly positioned to make memorable moments that matter. By integrating the activities and operations of two of Abu Dhabi's pioneering entertainment and event management titans, Ethara will further establish the Emirate as an economic engine in the entertainment, event management, and sports industries, locally, regionally, and internationally."He added: "We have an unrivalled wealth of expertise, experience, knowledge and skills, which will propel Ethara's success far beyond what either company could achieve alone – all powered by world-class creativity and innovation."ADMM and Flash have collectively conceptualised, produced, promoted, and delivered over 700 major events to more than 16 million fans in the 15 years since their inception. These events have included the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, Mubadala World Tennis Championships, FIFA Club World Cup, AFC Asian Cup, NBA Abu Dhabi Games, UFC, national celebrations and festivals, as well as many more spanning sport, music, culture, entertainment, corporate, and MICE events.  Ethara welcomes the teams from both organisations under the new entity across offices in Abu Dhabi, Dubai, and Riyadh. Through the combination of expertise, Ethara will now seek to drive reach through an innovative approach to technology and future-focused ambitions across key markets."Ethara provides an exceptional platform to realise our collective potential and create experiences of the future, today," said Al Noaimi. "Ethara is a people-first event, and entertainment powerhouse that promotes and delivers best-in-class experiences."Ethara will continue to manage and oversee an impressive portfolio of assets, including: Etihad Park, the region's largest open air venue; Etihad Arena, the Middle East's largest indoor multi-purpose, state-of-the-art entertainment venue; Abu Dhabi's iconic Formula 1® circuit, Yas Marina Circuit; along with the Yas Conference Centre, offering versatile conference, meeting and events spaces with stunning Yas Island views.The company will also nurture and enhance existing relationships with local and international partners, which have been established since the inception of both organisations, as well as creating new partnerships that will see future, first-to-market events, ideas and activations.
https://adgully.me/post/2107/nutanix-announces-vision-for-hybrid-multicloud-platform-as-a-service

Nutanix announces vision for hybrid multicloud platform-as-a-service

Dubai: Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced Project Beacon, a multi-year effort to deliver a portfolio of data-centric Platform as a Service (PaaS) level services available natively anywhere – including on Nutanix or on native public cloud. With a vision of decoupling the application and its data from the underlying infrastructure, Project Beacon aims to enable developers to build applications once and run them anywhere.According to the Enterprise Cloud Index, 75% of IT teams expect to leverage more than one IT infrastructure ? including on-premises, in public cloud or at the edge ? in the next one to three years. Moving applications to a different environment is currently possible at the infrastructure layer. However, the PaaS services that many organizations use to help developers build and ship applications faster cause lock-in as they are tied to specific public clouds. This leads to high switching costs when looking to move applications to an environment that is more suitable, whether it’s due to cost, compliance, latency or other factors. Project Beacon aims to change that.“Project Beacon is our vision for enabling developers to write applications once and run them anywhere by delivering data-centric PaaS level services that are no longer tied to a single infrastructure provider,” said Rajiv Ramaswami, President & CEO at Nutanix. “We hope to enable enterprises to fully embrace the benefits of hybrid multicloud, not only at the infrastructure layer but also at the application data layer.”As part of Project Beacon, Nutanix aims to deliver the platform services that many organizations rely on, with a single API and console, integrated with Kubernetes® container orchestration, and consistent management across environments. This suite of data-centric platform services would be characterized by a consistent and simplified management experience, automated mobility, portable licensing, developer self-service, with built-in security and governance for cloud operations teams. Through these services, developers would have access to a suite of data-centric PaaS services whether in native public cloud, on-premises or at the edge, while operations teams would be able to remain in full control of data governance, compliance and data protection.“As the industry’s leading enterprise Kubernetes platform, Red Hat OpenShift helps customers build, deploy and manage any application, anywhere,” said Matt Hicks, President and Chief Executive Officer, Red Hat. “With Project Beacon, Nutanix will build on our mission with a vision of data-centric platform services delivered consistently, anywhere, further extending customer choice on Red Hat’s open hybrid cloud platforms with Nutanix’s advanced data services.”Nutanix is starting with database services, the foundation of all apps. As part of this effort, the company aims to extend the customer benefits of the Nutanix Database Service™ (NDB) solution as a managed service in the public cloud. This will build on the NDB database automation and management experience already available on Nutanix Cloud Infrastructure (NCI), as a managed service on native public cloud infrastructure.Nutanix would then expand from there to the most popular data-centric platform services, such as streaming, caching, and search. The goal of this effort is to deliver all key elements needed to build modern applications so that developers would not have to rely on solutions that will lock them into a single infrastructure.“Organizations have come to rely on public cloud services to accelerate the speed of development and innovation, but there are trade-offs – in terms of complexity, cost, lock-in, and more,” said Dave Pearson, IDC RVP for Infrastructure Systems, Platforms and Technologies. “With Project Beacon, Nutanix aims to reduce lock-in and increase application development simplicity through unified management, automated mobility, and the ability to write applications once and deploy them as-needed on appropriate infrastructure.”
https://adgully.me/post/2106/respondio-becomes-whatsapp-business-solution-provider

Respond.io becomes WhatsApp Business Solution Provider

Dubai: Respond.io, a leading messaging platform that powers the future of business communications, has become a WhatsApp Business Solution Provider (BSP). The platform is now equipped to support and assist enterprises in the Gulf Cooperation Council (GCC) in effectively managing WhatsApp conversations with their customers and driving business growth.This recognition places the company in an exclusive category as a WhatsApp BSP globally, highlighting its commitment to offering the most cutting-edge messaging solutions that enhance customer communication and relationships.Following this, businesses using respond.io can now seamlessly integrate with the WhatsApp Business Platform directly from Meta’s cloud servers for faster updates and better message delivery times. With direct access to Meta’s support team, respond.io will also be able to better facilitate customer requests such as WhatsApp Business verification.As an omnichannel customer conversation management software, respond.io enables multiuser access to the WhatsApp Business Platform, making it possible to receive and respond to multiple customer messages from a single WhatsApp number. It adds value by providing businesses with a comprehensive set of tools, including an advanced automation builder and detailed analytics on team and agent performance. In addition, respond.io supports seamless integration with custom messaging channels and over 5,000 applications like CRMs and e-commerce platforms, such as Hubspot, Salesforce, Shopify, and Magento.With respond.io becoming a WhatsApp BSP, companies will also be able to manage their WhatsApp business accounts and conversations on respond.io. This entails managing their WhatsApp business profile, creating and approving messaging templates, as well as viewing and paying for their WhatsApp conversation charges, all through a single interface.Respond.io enables businesses to comply with WhatsApp's policies and regulations, such as obtaining customer consent to receive messages from a business. By offering multiple chat entry points, such as ads that click to WhatsApp, QR codes and chat links, as well as obtaining opt-ins as part of an automated conversation with customers, respond.io removes the friction in customer communication.Gerardo Salandra, CEO of respond.io, said: “As a WhatsApp BSP, we are committed to offering clients a seamless messaging experience over WhatsApp. Our comprehensive messaging solutions cater to key GCC industries, such as e-commerce, healthcare, logistics, and hospitality, and we intend to innovate further to help businesses drive growth, brand loyalty, and revenue. Respond.io looks forward to serving the rapidly growing GCC market and unlocking the full potential of instant messaging for businesses in the region.”In the GCC and Middle East, new businesses are quickly emerging across a variety of industries. As instant messaging usage has increased, businesses have turned to WhatsApp as their main means of customer communication. Given the sheer amount of WhatsApp users in the region, having a strong presence on this platform has become imperative.Respond.io has contributed to the success stories of numerous GCC businesses, including Etisalat, Dalilk Academy, and Abjadiyat. It has also empowered organisations like Colour My Plate, a Dubai-based meal subscription service, and 800 Storage, a storage and warehousing company to boost their WhatsApp conversion rates by up to 40 per cent.The platform’s new status as a WhatsApp BSP equips respond.io to help businesses improve the efficiency of their messaging operations, as well as boost customer satisfaction and retention for steady business growth. Interested clients can try the messaging software for free and get a WhatsApp Business Platform account in minutes.
https://adgully.me/post/2105/ooredoo-lenovo-partner-to-enhance-business-offerings-with-5g-ai-solutions

Ooredoo, Lenovo partner to enhance business offerings with 5G, AI solutions

Doha: Ooredoo, the leading ICT enabler in Qatar, announced today the signing of a Memorandum of Understanding (MoU) with Lenovo, a global technology leader. The MoU paves the way for the two companies to collaborate on innovative solutions for the B2B sector, with a focus on data sovereignty, private 5G solutions, advanced AI solutions and High-Performance Computing (HPC) as a service.The signing of the MoU took place recently at Ooredoo's Headquarters in West Bay and was attended by Ooredoo’s Chief Business Officer, Thani Ali I A Al-Malki and Lenovo's General Manager META, Alaa Bawab, who both signed the agreement. Senior executives from both sides were also in attendance, including Ooredoo Qatar’s CEO, Sheikh Ali Bin Jabor Bin Mohammed Al Thani.The agreement between Lenovo and Ooredoo is aimed at deploying Lenovo’s cutting-edge solutions across various industries, including healthcare, oil & gas, scientific research and public safety. These solutions will provide the necessary computing power and storage capacity to process and analyse vast amounts of data, enabling faster and more accurate diagnoses, more precise research, and more effective public safety measures. Lenovo's global experience as a leader in HPC, cloud, and edge computing will drive scientific and technological advancements in Qatar.There is increasing demand for advanced computing and storage solutions that enable real-time processing and analysis of large datasets in different sectors such as retail, healthcare, education and energy. To meet this need, Lenovo and Ooredoo will work together to bring in advanced technological solutions that deliver data sovereign Hybrid Cloud with 5G capabilities to their customers. These solutions will allow customers to process and store sensitive data in-country and at the edge, providing an extra layer of security and compliance.Thani Ali I A Al-Malki – Chief Business Officer, Ooredoo – said: "We are excited to enter into this strategic partnership with Lenovo that will see us further enhance our business offerings. Ooredoo is always on the look-out for new solutions to support the growth of businesses in Qatar, with the aim of creating solutions that will enable businesses to thrive and providing our customers with more innovative and upgraded services. This collaboration will enable us to do just that. We are confident that the partnership will result in significant benefits, and deliver transformational digital experiences to our customers."Alaa Bawab, General Manager at Lenovo Infrastructure Solutions Group, META said: “We recognise the value of telecommunications and aim to collaborate closely with Ooredoo to offer AI-powered solutions for the challenges on the road to a more connected future. Our high-performance computing service intends to drive scientific breakthroughs and our 5G-in-a-box approach promises diverse applications like traffic monitoring, public safety, manufacturing and logistics. Our solutions are customisable and tailored to meet specific requirements. Partnering with Ooredoo will establish a sustainable ecosystem in Qatar, providing the necessary infrastructure to support innovative research and bolster economic growth.”By collaborating closely with partners such as Lenovo, Ooredoo further demonstrates its strategic commitment to offering the Ooredoo advantage to business customers.
https://adgully.me/post/2104/tdra-participates-in-samena-summit-on-telecoms-role-in-digital-economy

TDRA participates in SAMENA Summit on telecom's role in digital economy

Dubai: With the active participation and sponsorship of the Telecommunications and Digital Government Regulatory Authority (TDRA), SAMENA held its annual summit at the Atlantis Hotel in Dubai, in the presence of H.E. Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence in the United Arab Emirates as a guest of honor at the summit, and with the participation of a group of decision-makers and workers in the field of ICT in the public and private sectors in the Middle East and North Africa region.His Excellency Eng. Majed Sultan Al Mesmar, TDRA Director General, gave the opening speech in which he highlighted the importance of regional cooperation to advance the telecommunications sector and digital transformation in order to contribute to creating the future and promoting a sustainable digital economy to serve the region. He said: “Advanced digital ecosystems have proven to have an effective impact on society, economy and government work. Today, emerging technologies constitute a strong drive for the transformation process towards a sustainable digital economy, whether in the UAE or in the region and the world. However, this journey has some challenges that we must work together to overcome and turn into opportunities and prospects. One of these challenges is the legislative issue, as technologies are constantly evolving, and in order to keep pace with them legislatively, we must be highly innovative. Thus, TDRA was keen to launch the first experimental legislative environment for the ICT sector (ICT Regulatory Sandbox), on the sidelines of the World Government Summit that was held in Dubai last February.”H.E Al-Mesmar called for concerted efforts to support countries that are not connected to submarine cables, which deprives them of broadband Internet services, and offered the UAE's assistance in this context based on the UAE's global trends, and said: "The UAE is ready to provide the necessary advisory and technical support to those countries.", in order to achieve the noble global slogan raised by the United Nations in the context of its development goals, (Leave no one behind).”His Excellency Mohammed Al Ramsi, Deputy Director General for the Telecommunications Sector, participated in the activities of 5.5G session. Al Ramsi presented TDRA's efforts to enhance the infrastructure of 5G and 5.5G, and the role of this technology in promoting innovation and increasing the speed of communication between devices and stations, which support the establishment and development of smart cities in their various fields such as education, health, transport, logistics, industry and others. Al Ramsi indicated that TDRA has taken many necessary steps to facilitate the development of 5.5G, including the allocation of spectrum at 6GHz and mmWave scales.Among TDRA’s participants in the summit sessions, Adel Al Mehairi, Director of CERT, participated in a discussion session on enhancing digital trust to reach a sustainable, connected and smart world. Khalid Al Awadi, Manager of Broadcasting and Space Services, also participated in a session on the integration of terrestrial and non-terrestrial networks and space platforms. TDRA also had an active participation in the discussion session "Creating Digital Value and the Internet", where Sultan Albalooshi, Manager of Spectrum Policy, touched on the importance of infrastructure in enhancing the role of the Internet in digital life and the digital economy.On the sidelines of the summit, TDRA participated in the collective launch of the 5.5G open lab, in partnership with Etisalat by e& and Huawei. This launch reflects the stakeholders' keenness on the principle of partnership in preparing for the future and dealing smartly with new technologies.
https://adgully.me/post/2102/dubais-knowledge-fund-establishment-launches-strategic-plan-2023-2025

Dubai’s Knowledge Fund Establishment launches Strategic Plan 2023-2025

Dubai: The Knowledge Fund Establishment in Dubai has launched its Strategic Plan 2023-2025 focused on further enhancing the emirate’s status as a leading hub for knowledge investments in the region. The Plan is aligned with Dubai’s future growth aspirations and its efforts to drive sustainable economic development, harness talent and foster innovation.The 2023-25 Strategic Plan’s objectives are guided by its vision statement ‘Leading Investment in Knowledge’ and its mission statement ‘Develop and Maintain a Sustainable Investment Portfolio to Support the Growth of the Knowledge Sector in Dubai’.The Plan revolves around three main themes- investment portfolio sustainability, educational asset allocation and educational initiatives management. Under the first theme of investmentportfolio sustainability, the Knowledge Fund Establishment aims to develop an investment portfolio that helps enhance the sustainability and diversification of investment sources. The investment portfolio will support educational initiatives in the emirate and help develop its educational system.Under the second theme, educational asset allocation, the Establishment seeks to enhance investment opportunities in the education and knowledge sector and further attract investors from around the world. The Establishment seeks to create a compelling value proposition for investments in the emirate’s educational assets, including lands and facilities designated by the government to meet the education sector’s needs and achieve the emirate’s strategic objectives.Under the third theme of the new strategy, educational initiatives management, the Knowledge Fund Establishment seeks to establish a competitive educational environment that encourages creativity and innovation and enables various segments of the community – including students, parents, and teaching staff – to benefit from the unmatched opportunities offered through the educational initiatives and projects that the Establishment is a part of, including Dubai Schools and the Mohammed Bin Rashid Distinguished Students Program. The Establishment will play a pivotal role in strengthening the emirate’s attractiveness for education service providers by making it easier for them to take advantage of the government’s initiatives.His Excellency Ahmed Abdul Karim Julfar, Chairman of the Knowledge Fund Establishment, said: “The Knowledge Fund Establishment’s new strategy is in line with the vision and aspirations of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, to further enhance the emirate’s educational sector and boost its competitiveness. To achieve this, we strive to enhance knowledge and educational investment opportunities, develop a sustainable investment portfolio, and harness its revenues to support the growth of the education sector in the emirate.”Abdulla Mohammed Al Awar, CEO of the Knowledge Fund Establishment, said: “Since its establishment in 2007, the Knowledge Fund Establishment has worked to fulfil the goals of theleadership to create a robust educational environment that supports the growth of the knowledge economy. With the launch of our new Strategic Plan, we will collaborate with our partners in the government and private sectors to enhance the positive impact of educational initiatives and projects designed to raise the capabilities of all segments of Dubai’s community.”“Based on our participatory approach, we are keen to involve all stakeholders in the process of developing the new strategy and designing initiatives and projects,” Al Awar added. “We firmly believe in the importance of engaging these parties, who are a central part of the new Strategic Plan. We look forward to working with all of our partners to implement its objectives.”
https://adgully.me/post/2103/abu-dhabi-sports-council-wins-4-accolades-at-sports-industry-awards-2023

Abu Dhabi Sports Council wins 4 accolades at Sports Industry Awards 2023

Dubai: Abu Dhabi Sports Council (ADSC) won four accolades at the Sports Industry Awards 2023, which was held at the Atlantis Hotel in Dubai and attended by several sports leaders, decision-makers, sponsors and partners of sporting events in the Middle East and the UAE.The Abu Dhabi HSBC Golf Championship 2022 won the Gold Award for Best Sponsorship Collaboration of the Year at the event.The Triathlon World Championships Final held in November 2022 won the Gold Award for Best Sports Event of the Year, while the UAE Tour 2022 took the Gold Award for Best Fan Engagement at a Professional Sports Event. The ADNOC Abu Dhabi Marathon, in only its fourth year, won the Bronze Award for Best Sports Event of the Year.The Sports Industry Awards, established in the Middle East in 2012, is the official celebration of the leaders, decision-makers, organisations, facilities, and campaigns that have contributed to the development of sport in the region.The year 2023 coincides with the completion of the Sports Industry contract in recognising the achievements of the sports industry in the Middle East and rewarding those who have distinguished themselves across a range of diverse sports sectors, in various international tournaments hosted by the region in general and the UAE in particular.The 17th edition of the Abu Dhabi HSBC Golf Championship, organised by ADSC and hosted by Yas Links on Yas Island for the first time since its inception in 2006, was part of the four Rolex rounds of the global series for the DP World Tour 2022.The event drew 132 top players from around the world for a prize fund worth AED29.38 million and 8,000 points for the race to Dubai 2022. The winner received AED4.4 million.The World Triathlon Championship Final Abu Dhabi 2022, sponsored by Daman and also organised by ADSC in cooperation with the International Triathlon Federation on Yas Island, drew 80 international federations.The event, which ran across three days, attracted a large participation of fans and participation at all levels, local, regional and international as an event staged for the first time in the Middle East and North Africa.The UAE Tour, also organised by ADSC, featured the participation of 20 professional teams from around the world.The fourth ADNOC Abu Dhabi Marathon 2022, another event organised by ADSC and sponsored by Abu Dhabi National Oil Company (ADNOC), featured the participation of more than 20,000 male and female runners, competing across the marathon, the relay marathon and race distances covering 10km, 5km and 2.5km.
https://adgully.me/post/2101/meta-launches-chat-lock-on-whatsapp-reinforcing-privacy

Meta launches chat lock on WhatsApp, reinforcing privacy

Meta has introduced chat lock on WhatsApp, a new feature designed to provide users with an additional layer of security for their private conversations. With Chat Lock, users can now protect their most intimate chats by placing them in a dedicated folder that can only be accessed using their device's password or biometric authentication, such as a fingerprint. Furthermore, this feature ensures that the contents of locked chats remain hidden in notifications, offering enhanced privacy and peace of mind.Meta announced it is committed to developing innovative solutions that prioritize user privacy and security. “Chat Lock is a result of our dedication to providing users with greater control over their personal conversations, especially in scenarios where sharing a phone with a family member or passing it to someone else momentarily is necessary,” said the company.Activating chat lock is a simple process. Users can lock a specific chat by selecting the name of a one-to-one or group conversation and choosing the lock option. Once locked, the chat is moved to a separate folder accessible only through authentication using the device's password or biometric credentials. To reveal locked chats, users can slowly pull down on their inbox and enter the designated password or use biometric authentication.Meta plans to introduce additional options for chat lock in the coming months. These updates will include locks for companion devices and the ability to create custom passwords for individual chats, allowing users to use unique and distinct passwords separate from their device's credentials.Chat lock will be gradually rolled out to WhatsApp users globally, starting from May 15. Users need to update their WhatsApp application to ensure they have access to the latest security features and enhancements.
https://adgully.me/post/2100/zoom-launches-zoom-millionaire-campaign-in-partnership-with-idealz

ZOOM launches “ZOOM Millionaire” campaign in partnership with Idealz

Dubai: United Arab Emirates: ZOOM, UAE’s leading home-grown convenience store chain, in partnership with Idealz, the first-of-its-kind ‘shop and win’ online platform, announced the “ZOOM Millionaire” campaign, which is in line with its continued efforts to reward customers.The co-branded spend and win campaign will offer customers the chance to win AED 1 million in cash upon spending a minimum of AED 20 at any ZOOM C-store, standalone store or at the metro station outlets. Additionally, a total of 6 lucky winners will stand a chance to win AED 10,000 every week.Running until June 15th, customers spending AED 20 at any ZOOM store will receive a unique code on the receipt. By scanning a QR code at the cashier’s desk, or visiting  www.idealz.com/zoom-millionaire and submitting the unique code, customers will be entered into a draw hosted on the Idealz platform for a chance to win AED 1 million in cash as well as weekly cash prizes of AED 10,000. ZOOM has evolved as a leading UAE-brand, delivering enhanced customer retail experience and service excellence, in addition to its rewarding promotions and offers. Located at every ENOC and EPPCO service station in the UAE, ZOOM offers quick snacks and refreshing drinks in addition to a selection of everyday products and services. ZOOM has expanded to over 250 stores across the emirates, including 50 stores located at Dubai Metro stations, and serves over 90 million happy customers every year.Launched in 2009, ZOOM has become part of everyday life for the UAE residents, offering access to a wide range of products on-the-go. ZOOM has a variety of formats ranging from service station C-stores to mini-marts and stores on the Metro network as well as large scale standalone supermarkets in several residential communities and high-end locations, such as Burj Khalifa as well as at the human-centric city of the future-Expo City Dubai.ZOOM accepts a variety of payment methods including VISA, MasterCard, ENOCPay, Nol Payment, Nol Top-up and Dubai Now. Customers can also claim points through the YES rewards programme and get access to exclusive offers and promotions.
https://adgully.me/post/2099/mbc-launches-fm-radio-station-in-saudi-arabia

MBC launches FM radio station in Saudi Arabia

Riyadh: MBC Group is set to make waves in the Kingdom of Saudi Arabia with the launch of MBC LOUD FM, a groundbreaking radio station catering to English-speaking and international music enthusiasts.MBC LOUD FM is the first contemporary hit radio (CHR) format station to grace the airwaves of Saudi Arabia, according to MBC Group. A global sensation, CHR-format stations focus on airing the freshest and most popular chart-topping tunes as defined by the Top 40 music charts.Listeners will enjoy a vibrant mix of locally produced shows and internationally syndicated programming. Featured shows include The Daily Wake Up, On Air with Ryan Seacrest, and Spin City.The Daily Wake Up, hosted by the dynamic duo of Jay R and Danah, will kick-start weekdays from 6am to 10am with a blend of music, news, and celebrity gossip. The show will also cover weather and traffic updates, daily call-ins and contests, and a special showbiz segment called 'Raya on Scoop.'On Air with Ryan Seacrest will dominate the weekday 4pm to 7pm slot with chart-topping tracks, entertainment news, and the latest movie buzz. MBC LOUD FM presents this syndicated show exclusively in the KSA.Spin City, set to air on Thursday and Friday nights from 10am to 3am, will showcase an eclectic mix of local and international DJs to keep the party going.Tarek Majdalani, who has joined the MBC LOUD FM team as Station Manager, will be responsible for executing the brand strategy, profiling, and positioning.This radio station is part of MBC Group's dedication to supporting Saudi Vision 2030 in the realms of entertainment and broadcasting. MBC Group Chairman Waleed bin Ibrahim Al Ibrahim emphasizes the unifying role of English as a global language. He said: "With MBC LOUD FM, our goal is to reach a diverse audience throughout the country, contributing to the nation's ambitions in developments and growth in the entertainment and media industry."Ziad Hamza, Group Director of Audio, Radio & Music at MBC Group, adds that MBC LOUD FM will "completely change the way listeners experience FM radio," enriching their enjoyment of radio and music content, and connecting them with a global audience through exceptional and distinctive radio content.Tune in to MBC LOUD FM on the following frequencies: Riyadh – 99.0, Jeddah – 94.3, and Dammam – 88.5.
https://adgully.me/post/2098/dubai-chambers-taps-lps-as-communications-partner-for-social-media-content

Dubai Chambers taps LPS as communications partner for social media, content

Dubai: LPS, a leading marketing communication agency based in the UAE, has been chosen by Dubai Chambers to oversee its social media presence and content production across its four brand accounts. This exciting partnership will encompass Dubai Chambers, Dubai Chamber of Commerce, Dubai International Chamber, and Dubai Chamber of Digital Economy.Dubai Chambers selected LPS due to their extensive experience in managing strategic communications in the Middle East and their community-focused approach. Together, LPS and Dubai Chambers aim to achieve key goals, including establishing a modern and cohesive social media image with consistent visuals and messaging. They will also integrate various triggers, events, activations, and business groups across the three chambers to streamline Dubai Chambers' online presence.LPS will utilize its expertise in communication to support Dubai Chambers' growth by showcasing their accomplishments and ambitions. Through tailored strategic communication, LPS will enhance Dubai Chambers' brand image and foster connections with businesses and stakeholders worldwide.Aasim Shaik, Managing Director of LPS, expressed excitement about collaborating with Dubai Chambers and leveraging LPS's creative, social media, and content production capabilities to contribute to the advancement of Dubai's vibrant business community. As Dubai Chambers' dedicated communication partner, LPS is honored to shape their narrative, establish thought leadership, and make a positive impact on current and future businesses.LPS's objective is to elevate Dubai Chambers' image and streamline its online presence by effectively communicating their recent developments and expansion. By conveying the entity's vision and values, LPS will contribute to Dubai's growth as a global leader in commerce and digital economy.In line with their commitment to growth and innovation, LPS has plans to expand operations to two new locations: Riyadh, and New Jersey. These strategic expansions will further establish LPS's global presence, enabling them to better serve their diverse clientele and tap into new markets and opportunities.
https://adgully.me/post/2097/acorn-strategy-unveils-focused-realignment-plan

Acorn Strategy unveils focused realignment plan

Dubai: Acorn Strategy, the award-winning strategic and integrated marketing communications agency, has announced a focused realignment of teams to drive growth and success for clients. Furthermore, the agency has elevated key team members to reinforce its capabilities and accelerate progress.The restructuring reflects the agency's shift towards a consulting mindset, with the Account Management function now transitioning to Client Servicing. This change is expected to streamline internal processes and workflows, ensuring that clients' needs and expectations are managed and exceeded. To lead this transition, Nitin Nambiar has been appointed Director - Client Servicing. Nitin is a highly experienced communications strategist with a passion for driving results.The agency's Social Media team has expanded remit to Digital team, with Paul Parsons taking the helm as the newly appointed Digital Director. Paul is a digital strategist who’s 17 years experience spans multiple regions, from the Middle East and Africa to the Asia Pacific.Another key aspect of the restructuring is the appointment of Rebecca Wilson as Client Success Director, a new role that focuses on enhancing client satisfaction and adding value to partners.To align with the industry's increasing overlap and merger of content and media, Acorn Strategy has combined its PR and Editorial teams, now led by PR Director Natasha D'Souza.Commenting on the restructuring, new appointments and promotions, Kate Midttun, Founder and CEO of Acorn Strategy said: “With this realignment, we aim to be at the forefront of communications consulting and solutions. We bring our clients the best-in-class mix of all communications practices, traditional and digital, creative and integrated communications, which will help maximise their reach and impact among key target audiences. The move to restructure and promote our key people, underscores the agency's commitment to excellence and our unwavering focus on delivering exceptional results for clients.”
https://adgully.me/post/2096/nutanix-appoints-raif-abou-diab-as-country-manager-for-uae

Nutanix appoints Raif Abou Diab as Country Manager for UAE

Dubai: Nutanix, Inc. (NASDAQ: NTNX), a leader in hybrid multicloud computing, today announced the appointment of Raif Abou Diab as Country Manager for UAE, Oman, Pakistan and Yemen.In his role, Raif is responsible for ensuring strong business growth and excellence of operations across the region, leveraging Nutanix’s globally renowned expertise to meet the aspirations of government bodies and private sector organizations.With over 2 decades of experience in Information Technology, Raif brings a wealth of expertise and insights to the job, and will play a critical role in strengthening Nutanix's position as a leading provider of cloud computing solutions. Embracing the core values of integrity, innovation, and growth, Raif stands at the forefront of the fastest moving technology and digital transformation trends including Artificial Intelligence, Edge solutions, Hybrid Multiclouds, IoT, and customer investments shifting to the information age and digital economy.Prior to joining Nutanix, Raif held several leadership positions at Hewlett Packard Enterprise and Dell EMC, where he was responsible for driving growth and delivering outstanding customer experiences. He holds a BSc in Computer Engineering, and is widely recognized for his strategic vision, entrepreneurial spirit, and passion for innovation.Speaking about the appointment, Mohammed Abulhouf, Senior Director & GM EMEA Emerging Markets at Nutanix commented, “Raif is a seasoned IT veteran with an illustrious career working at top global tech giants, where he was instrumental in planning and executing strategic initiatives that greatly contributed to the success of those companies. We are excited to now have Raif leading the business, overseeing our regional channel ecosystem, and interacting directly with commercial and enterprise customers. We believe that he will play a key role in chartering the next stage of growth for our company in the region.”"I am delighted to be joining Nutanix at such an exciting time in the company's growth journey," said Raif. "Nutanix has established itself as a leader in hybrid multicloud computing, and I am thrilled to be part of a team that is committed to delivering world-class solutions and services to customers in South Gulf."
https://adgully.me/post/2095/ul-solutions-expands-middle-east-presence-with-new-saudi-arabia-location

UL Solutions expands Middle East presence with new Saudi Arabia location

Riyadh: UL Solutions, a global leader in applied safety science, announced that it opened a new office in Riyadh to serve customers in Saudi Arabia and throughout the Middle East. From this location, UL Solutions will deliver fire safety, security and sustainability services for customers by providing access to proven science, testing and critical data and software products. The UL Solutions office was established to support Saudi Arabia's Vision 2030 economic transformation plan and to meet the requirement for all foreign entities to have a local presence to do business with the Kingdom as part of the country's efforts to establish Riyadh as a global business hub."Complementing our existing presence in Dammam, Dubai and Abu Dhabi, our new Riyadh office is our latest demonstration of UL Solutions' commitment to serving in-region customers. and will help support the region's major developments and projects, including those in industrial, infrastructure, information and communications technology, energy and sustainability sectors," said Dareen Ayyad, country manager of UL Solutions in Saudi Arabia and lead in the Riyadh office. "Expanding our Middle East footprint in Riyadh will enable key stakeholders in the Kingdom direct local access to UL Solutions' world-class safety science expertise in support of efforts to transform the economy."In 2016, Saudi Arabia published Vision 2030, a plan centered around three pillars: be at the heart of the Middle East, create a more diverse and sustainable economy, be an integral driver of international trade and connect three continents, including Africa, Asia and Europe. As part of Vision 2030, Saudi Arabia is diversifying its economy and reducing its dependence on oil.Since the publication of Vision 2030, Saudi Arabia has undergone a significant transformation by establishing an $18 billion (USD) data center strategy and developing mega and giga projects, including NEOM, a smart city, and Amaala and the Red Sea Project, which are ultra-luxury and sustainable tourist destinations. Renewable energy projects are also a priority, with the Kingdom developing more than 58 GW of solar and wind power as it phases out all power stations that use fossil fuels. In addition, with a focus on the localization of industries, Saudi Arabia is targeting to triple its manufacturing gross domestic product (GDP), increase industrial export value to $148 billion (USD) by 2030, and increase the number of factories in the Kingdom to 36,000 by 2035. "With this transformation comes a significant need to address fire safety, cybersecurity and sustainability," said Hamid Syed, vice president and general manager of UL Solutions in the Middle East. "Building upon our existing footprint and previous work in the region, our new presence in Riyadh will allow us to continue to heighten our ability to be a trusted science-based safety, security and sustainability partner and help enable the Kingdom's economic evolution."As Saudi Arabia looks to improve nationwide fire safety and industrial security regulations, local and regional demand for fire prevention and safety implementation systems is anticipated to continue its upward trajectory. To help address this need, UL Solutions established a partnership with Dammam-based GCC Labs' safety arm to help advance fire safety in the Middle East. The two companies are also collaborating in Saudi Arabia to assess extreme environmental conditions on photovoltaic (PV) modules to help better understand future solar project efficiencies and extend PV module lifetimes.Other recent initiatives include agreements with the Saudi Arabian Standards Organization (SASO) to promote the use of UL Standards for safety, a memorandum of understanding with the Saudi Telecom Company (STC) to test various products across the fiber-to-home ecosystem, and accreditation by SASO to perform tests related to energy efficiency functionality for street, road and tunnel lighting products."In addition to our furthering our existing relationships with GCC Labs, STC and SASO, we look to strengthen key local partnerships, including those with the Saudi Electricity Company, the National Cybersecurity Authority, the Saudi Arabia Civil Defense and Saudi Aramco, to support the Kingdom's Vision 2030 goals," said Syed."Investment, trade and other commercial activities form a vital pillar of the bilateral relationship between the United States and the Kingdom of Saudi Arabia," said James Glosen, counselor for Commercial Affairs at the United States (U.S.) Embassy in the Kingdom of Saudi Arabia. "As the Kingdom's economy grows and becomes increasingly diverse, significant opportunities for U.S. firms present themselves in a wide variety of sectors. To deepen our economic and commercial ties, the U.S. Embassies and Consulates are committed to supporting U.S. companies, such as UL Solutions, doing business with the Kingdom."
https://adgully.me/post/2094/siwar-foods-partners-with-sarl-so-mochi-to-distribute-ice-creams-in-saudi

Siwar Foods partners with Sarl So Mochi to distribute ice creams in Saudi

RIyadh: Siwar Foods has signed an exclusive private label and distributor agreement with French company Sarl So Mochi to market and distribute a world class range of Mochi ice creams into the Middle East, starting with the launch in the Kingdom of Saudi Arabia. The mochi's are comprised of dough that is wrapped around a center of scrumptious, premium ice cream with sweet rice flour that is pounded into a soft and chewy texture, representing a prefect fusion of French finesse and Japanese tradition. Commenting on the partnership, CEO & Founder Loaye Al-Nahedh said:'Our agile business model has once again allowed us to tap into the latest consumer trends. We are delighted to be filling a gap in the retail market, with best-in-class products and this partnership further highlights our commitment of bringing the world's leading Ready to Eat (RTE) solutions to the Saudi market and beyond'.The mochi market has witnessed strong growth driven by changing eating habits. The global mochi market was valued at USD350 million in 2021, projected to reach USD425 million by the end of 2030, growing at a CAGR of 11.8% from 2023 to 2030 (Verified Market Research Company 2023). Yusuf Jehangir, Chief Commercial Officer added: 'With 60% of the Saudi population under the age of 30, global trends are clearly impacting the culinary preferences of young Saudis, with the Gen Z segment being influenced by social media platforms such as Tik Tok'. We are excited that a young Saudi company is at the forefront of the ever-changing culinary landscape and mochi's are a prime example of this'.In a short period of time, Siwar has worked with leading manufacturers around the world to introduce a growing range of 'time saving' products into the Saudi retail market, including; meals, pizzas, desserts, pancakes and waffles. The 'Mochi range adds to the list of convenience based RTE categories that Siwar is increasingly penetrating.
https://adgully.me/post/2093/nintex-to-establish-a-regional-office-in-saudi-arabia

Nintex to establish a regional office in Saudi Arabia

Riyadh: Nintex, the global standard for process intelligence and automation, today announced plans to establish a regional office in Saudi Arabia.With over 80 customers in Saudi Arabia and 300 across the MENA region, Nintex has already established a strong presence in the region. This positions these organisations well to make a significant impact on the ambitious Vision 2030 initiative, where Saudi Arabia aims to transform its economy by promoting innovation, diversification, and private sector growth."We are excited to establish our office in Saudi Arabia and actively contribute to the country's ambitious plans for digital transformation under Vision 2030," said Ayman El-Hattab, Nintex VP, Emerging Markets.Nintex, through its process intelligence and automation solutions, will support nation-wide initiatives such as the National Industrial Development and Logistics Program (NIDLP) and the National Transformation Program (NTP), as well as various digital transformation programs in the country. Today, Nintex is working closely with customers like the Public Investment Fund and the National Water Company of Saudi Arabia, as well as many others, to help them transform their processes and innovate faster with digital technology.The new office in Saudi Arabia will allow Nintex to better serve its existing customers in the Upper Gulf region and reach new customers who are looking for process intelligence and automation solutions. The company plans to hire local employees to support and grow its operations in the region."By partnering with public and private sector organisations, we see incredible potential. Nintex is excited to be part of the growth of Saudi Arabia's vibrant and prosperous regional economy," said El-Hattab.
https://adgully.me/post/2092/visa-names-tarek-abdalla-as-chief-marketing-officer

Visa names Tarek Abdalla as Chief Marketing Officer

Dubai: Visa announced today the appointment of Tarek Abdalla as Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA). He started his position on May 2nd.Based in Dubai and reporting to Frank Cooper III, Visa’s global Chief Marketing Officer, Tarek will help Visa expand and grow its presence across the CEMEA region, driving demand for Visa’s products, services, and solutions, amplifying Visa’s purpose through campaigns and activations and delivering value through our global sponsorships.“Tarek joins at an exciting time when clients have never been more engaged and connected with Visa as a brand and an essential service provider that both enables and empowers their everyday lives and businesses,” said Andrew Torre, Regional President for CEMEA, Visa.Tarek brings Visa a wealth of industry experience gained over more than two decades, having worked previously as General Manager for the Middle East, Africa, and South Asia at TikTok, where he successfully led teams in nine regional offices, delivering user growth, profitability, and commercialization targets for the platform through a dynamic mix of content strategy, marketing, and partnerships.Prior to this, Tarek spent a decade with Google, rising to the role of Regional Marketing Director, leading marketing teams across emerging markets in Europe, Middle East, and Africa.“I’m excited to be joining Visa, the world leader in digital payments and one of the most trusted brands,” said Tarek. “I look forward bringing Visa’s purpose to life, uplifting everyone everywhere by being the best way to pay and be paid.”Tarek holds an MBA from Sheffield Business School, a postgraduate diploma from the International Advertising Association, and a bachelor’s degree with honors from the American University in Cairo. Married with two children, Tarek is an avid reader, keen traveler and a fan of motorsports.
https://adgully.me/post/2091/schneider-electric-appoints-hady-stephan-as-vice-president-of-power-systems

Schneider Electric appoints Hady Stephan as Vice President of Power Systems

Dubai: Schneider Electric, the world leader in energy management and automation, is pleased to announce the appointment of Hady Stephan as the Vice President of Power Systems for the Gulf region. Stephan will be responsible for driving the growth for key countries in the Middle East and Africa, including the United Arab Emirates, Qatar, Bahrain, Kuwait, and Oman.Stephan will lead commercial and operational activities for Schneider Electric’s Power Systems segment, serving critical industries such as Energy and Chemicals, Power and Grid and Transportation. A key focus will be on working in partnership with governments and businesses to help them achieve their sustainability targets by adopting energy management solutions and digital technologies to increase energy efficiency, resilience and profitability.“Hady’s extensive experience in the energy industry, combined with his expertise in developing and executing strategic plans, makes him the perfect candidate to drive the growth of Schneider Electric in the Gulf region,” said Nirupa Chander, Vice President of Power Systems, Middle East & Africa, Schneider Electric.” Chander added: “With power demand and electrification on the rise in the region, Stephan will be working to strengthen Schneider Electric's position as a leader in sustainability and driving critical partnerships in the region.”“I am thrilled to be appointed as Vice President of Power Systems for the Gulf region at Schneider Electric,” Stephan said, commenting on his appointment. “This is an exciting opportunity for me to continue my journey with Schneider Electric to drive growth in a region where electrification and digitization are transforming the energy landscape. I look forward to helping customers achieve their sustainability goals and contribute to a more sustainable and digital future."Stephan joined Schneider Electric more than a decade ago where he held several positions in Tendering, Project Management, Business Development, Marketing and Sales. Most recently, Stephan was Vice President for Energies and Chemicals for the Middle East. Prior to that, Stephan led the Levant Cluster in a critical mission of expanding Schneider Electric’s footprint In Iraq before moving to the UAE to lead the Middle East’s Energies and Chemicals sales team.Schneider Electric has driven a number of key critical partnerships in the UAE for the company including with UAE-based Arab Development Establishment (ARDECO). ARDECO and Schneider Electric joined forces last year to manufacture power and energy technology solutions in the UAE. As part of the agreement, Schneider Electric will manufacture a range of highly advanced energy automation and integrated power solutions, including production of medium voltage and low voltage switchgear and control panels, in a bid to enhance the power systems sector in the UAE, in alignment with the ‘Make it in the Emirates’ strategy.Schneider Electric’s commitment to sustainability and energy efficiency has been a driving force behind its success. Stephan’s appointment to the role of Vice President of Power Systems for the Gulf region underscores Schneider Electric’s continued commitment to save or avoid carbon emissions, enhance access to clean and reliable electricity, and empower communities to support future energy needs.
https://adgully.me/post/2090/cirruslabs-ropes-in-shahnawaz-sheikh-to-head-the-middle-east

CirrusLabs ropes in Shahnawaz Sheikh to head the Middle East

Dubai: CirrusLabs, a United States-based digital transformation and IT solutions provider is pleased to announce the appointment of Shahnawaz Sheikh, as the Vice President Sales for the Middle East, Turkey & Africa. In his new role, he will lead the sales team in the development and execution of sales strategies that will drive revenue growth and market share in the region. He will also be responsible for managing customer relationships and ensuring customer satisfaction. Shahnawaz has over two decades of leadership experience in cybersecurity and IT distribution, working for leading names in the industry, including Westcon ME, SonicWALL, Dell Software, and AmiViz. He has successfully led technology businesses across the Middle East, Africa, Turkey, and Central and Eastern Europe delivering solutions across all industry verticals. Working closely with channel partners, he has a strong track record in supporting customers’ success in the use of innovative technologies to drive business value. Shahnawaz joins CirrusLabs from AmiViz, the leading B2B marketplace for cybersecurity solutions in the Middle East and Africa, where he spent 2 years as the Vice President for Business Strategy. He was previously Regional Director of Sales and Channel for META & CEE with SonicWALL, where he was instrumental in building a successful business in the region from ground zero up. As the Distribution & Channel Director for META at DELL Software, Shahnawaz drove the overall revenue growth by competently managing the entire distribution and channel network by retaining and recruiting new partners spread across the region.  Commenting on his appointment, Shahnawaz said “I am excited to join CirrusLabs and to be part of a team that is committed to providing the best IT consulting and solutions to its customers. I look forward to working with the team to develop new strategies and to ensure that our customers are satisfied with our services.” He added, “With cloud computing adoption and growth in the Middle East still on the rise, my primary aim would be to promote CirrusLabs' core capabilities in the areas of IT Consulting, Digital Transformation, Test Automation, Contact Center Solutions, Application Modernization, Enterprise Software Development and Governance Risk and Compliance Practices.”“We are thrilled to welcome Shahnawaz to our team,” said Naeem Hussain, Chief Operating Officer at CirrusLabs. “With his extensive experience in sales and business development, we are confident that Shahnawaz will drive revenue growth and customer satisfaction, and we look forward to working with him to achieve our shared objectives.”
https://adgully.me/post/2089/um-presents-global-first-brand-lift-study-with-tiktok

UM presents global-first brand lift study with TikTok

Dubai: UM MENAT gathered their clients to present a global-first research study to put their brands ahead of the competition when it comes to ads on TikTok. Over 60 clients from over ten brands gathered at the TikTok Lounge to learn about the brand principles for the best performance in media and creative on the platform. The thought-provoking agenda consisted of two keynote talks by UM UAE’s Managing Director, Maria Poulton and TikTok’s Agency Partner, Nawal Rustom, followed by a grand reveal of the research with its insightful results led by Antoine Badaro, Marketing Science Partner at TikTok. The event concluded with a panel discussion that consisted of all speakers and UM’s client Dewan Afzal, Digital and Media Manager at L’Oréal and Mullen Lowe’s, Head of Social, Karim Magby.“The advanced modeling used to aggregate many data points into a single study is remarkable. This has created a playbook for media and creative best practices to predict the highest brand impact of future campaigns. Leveraging the scale of our partnership not only improves our client investments, but also enhances the global measurement agenda.” said James Dutton, Regional Director Digital & Head of Product at UM MENAT. “Like the trends on our platform, things change, and they change and evolve quickly. That is why it is crucial for our partners and their clients to measure and get close to the results to ensure campaign efficiency. We are proud to work with UM, who are innate innovators and who are keen to get behind research and best practices that cement them as the “future-proof’ media agency,” stated Nawal Rustom, Agency Partner at TikTok MENA. Maria Poulton, MD at UM UAE, added, “You can’t assume to know everything. We are in a world that is constantly evolving at speed, and so we need to shift and be agile to trial and test to get a true understanding of the performance of campaigns on TikTok, and that’s only possible by doing research studies like The Brand Lift study. We look forward to deep diving further into the results and building more impact for our clients.” 
https://adgully.me/post/2088/shaikha-noora-bint-isa-al-khalifa-appointed-director-of-strategic-partnerships

Shaikha Noora bint Isa Al Khalifa appointed Director of Strategic Partnerships

Dubai: Manama, Kingdom of Bahrain Sports Cities and Facilities W.L.L., a subsidiary of Edamah, is pleased to announce the appointment of Shaikha Noora bint Isa Al Khalifa as the Director of Strategic Partnerships. This strategic move marks a significant step towards enhancing the Kingdom’s commitment to excellence and innovation in the sports industry.Shaikha Noora brings a wealth of experience and a profound understanding of the sporting landscape to her new role. With her visionary leadership and extensive expertise, she will spearhead Sports Cities and Facilities’ efforts in shaping the future of sports cities, setting new benchmarks, and creating transformative experiences for athletes, fans, and communities alike.Sports Cities and Facilities Chairman Ayman AlMoayyed said, "We are delighted to welcome Shaikha Noora to this new role. Her exceptional track record and strategic mindset will play a pivotal role in propelling our company to new heights. We believe that her leadership will usher in an era of innovation, growth, and unparalleled sporting experiences."As a Director of Strategic Partnerships, Shaikha Noora will be instrumental in driving key initiatives and forging strategic partnerships to advance its vision of creating world-class sports events and opportunities for Bahrain’s citizens and residents.
https://adgully.me/post/2087/connectivity-local-talent-key-in-digital-economy-huawei-meca-president

Connectivity, local talent key in digital economy: Huawei MECA President

Dubai: In his opening keynote at the SAMENA Leaders’ Summit, where the leading telecom and ICT leaders in the region gathered, Steven Yi, President of Huawei Middle East and Central Asia, addressed the audience with futuristic but also pragmatic ICT industry viewpoint, reflecting on the company sustainable approach – Thriving Digital Economy Depends on Sustainable Connectivity. He reiterated that the Gulf countries continue to lead the global 5G deployment and commercialization and offer a fertile environment for the development of 5.5G.Steven said: “It is widely acknowledged that the digital economy plays a pivotal role in driving global economic growth. AI as the key technology, will help to build an intelligent world and boost digital economic progress. The rapid rise of AI technology has significantly increased computing power demand. To train and increase accuracy, AI systems need large volumes of data, which must be transmitted rapidly, processed efficiently, and stored safely.”It is estimated that by 2030, the thriving digital economy could be worth 30 trillion dollars. Huawei believes that sustainable digital economic growth will be based on three powers, the transmission power that can support over 200 billion global connections, the computing power that can meet 500 times increased AI computing demands, and the storage power that can store an impressive 1 Yottabyte (a quadrillion Gigabytes) of data yearly. He stressed that building these three powers involves continuous investment in connectivity infrastructure, green deployment and local digital talents.  “Today's connected world demands network connectivity investment. These networks are essential in connecting people with people, people with things, things with things, and transmitting data rapidly and accurately. Advanced connectivity infrastructure can bridge the digital divide and unlock digital economy benefits,” Steven added.He highlighted that 5G is a prime example of a connectivity technology that can deliver significant social, industrial, economic, and sustainability benefits. There are already 17 commercial 5G networks within the Middle East region, and coverage reaches 45 million population. He stressed that while GCC countries led the global 5G deployment wave, it is essential to continue evolving connectivity infrastructure, adopting the latest technologies in the 5.5G era, enabling 10Giga bits per second speed everywhere, supporting all scenario IoT, and integrating sensing communication. Continuous evolution to the 5.5G era is the way to ensure that the infrastructure will meet demands for a more immersive experience and unleash the potential powers for sustainable digital economic growth.He highlighted that 5G/5.5G as the crucial ICT connectivity technology can create tangible values toward a digital economy represented in many key outcomes such as reaching the top rate in internet access for more social benefits, contributing to GDP, driving better economic growth and adding new potentials to sustainability approach and energy saving through 5G networks.“A sustainable digital economy will require more than connectivity. Green ICT solutions must also be prioritized. We must consider the environmental impact as we embrace technology and extend digital networks. We can protect the environment and preserve the digital economy by incorporating eco-friendly and energy-efficient ICT infrastructure. Furthermore, ICT will also boost industry-wide green practices,” Steven added. It is estimated that adapting ICT-enabled digital solutions will help reduce 20% of global carbon emissions by 2030.He further elaborated that a sustainable digital economy demands a large pool of local talents that is proficient in the latest technologies and able to adapt to new developments quickly. Governments and businesses must continue to invest in training and education programs to ensure that workers have the skills they need to succeed in the digital economy, he explained.Huawei has a long and proud history of collaboration with governments, academia and industry to enrich the region's ICT talent ecosystem. CSR initiatives such as Seeds for the Future, the annual Huawei ICT Competition, Huawei ICT Academy, joint innovation centers, labs and other CSR initiatives empower thousands of Arab youth annually to supercharge their ICT careers. In the Middle East, Huawei has set up 186 Huawei ICT Academies, and more than 4,000 students have participated in the flagship program Seeds for the Future, while over 57,000 people have obtained Huawei certification. We also have trained over 150,000 ICT talents for the Middle East and are committed to achieving more in collaboration with our partners.“Over the last decades, we have put a lot of effort into creating social values for each country by creating hundreds and thousands of job opportunities for the local people, actively working with local partners, and cultivating over 100,000 local ICT talents through our different training certification programs. We will continue working with our partners to bring pioneering new technologies to the region that will enrich people's lives with immersive digital services and enable smart solutions to accelerate the industry’s digital transformation and related social value,” said Steven.Huawei’s training and certification programs serve as a major source of high-quality talent for industry digitalization. By the end of 2022, the global ICT leader had established Huawei ICT Academies with more than 2,200 universities across the globe. Through this program, the company trains an average of more than 200,000 students each year. Furthermore, the Huawei ICT Competition provides an international platform through which university students from around the world can compete and share ideas with each other. The sixth Huawei ICT Competition, held in 2022, attracted 150,000 university students from 85 countries and regions. This month, finalists’ teams from seven countries in the region will be in China to compete on a global level with their peers from other countries in Huawei Global ICT Competition. “We look forward to inspiring more interest and engagement in our ICT talent cultivation programs and initiatives in the region to support the local governments in their strategies and visions on digital transformation and ICT talent ecosystem,” he added.“In 2023, we will continue to maintain strategic focus and strengthen R&D investment. We will focus on creating greater value for our customers, partners, and society. Huawei remains open to collaboration and is always looking to join hands with outstanding researchers, developers, innovators and partners from around the world to address the biggest challenges of our times,” stated Steven.Steven described SAMENA Leaders’ Summit as an enlightening and insightful conference as it focuses on crucial pillars of economic development, including sustainable connectivity, ecosystems, and the digital economy. Reiterating the importance of connectivity, he closed his keynote with a popular Chinese saying, ‘If you want to get rich, build roads first’. “Building a strong connectivity infrastructure is critical to the growth of the digital economy. Just as roads and bridges are essential to the physical economy, a robust connectivity infrastructure is the foundation upon which the digital economy is built,” Steven concluded.Huawei’s recent annual report demonstrated that the company continues to strengthen investment in R&D, with an annual expenditure of USD23.22 billion in 2022, representing 25.1% of the company's annual revenue and bringing its total R&D expenditure over the past 10 years to more than USD 140.55 billion.
https://adgully.me/post/2085/gen-z-the-worst-culprits-of-data-hoarding-in-uae-veritas-survey

Gen Z the worst culprits of data hoarding in UAE: Veritas survey

Dubai: Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing that the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment.Over half of the data stored in data centres by businesses is waste data. Unwittingly contributing to this are the 57% of Gen Z consumers, who said they have dormant online accounts for their banking, online shopping, entertainment, insurance, mobile phones, broadband, and utility services that they no longer use. This figure is higher than for any other age group in the UAE – by comparison, just over one-third (38%) of consumers over 55 have dormant online accounts.In a pattern that was seen across the global survey, the research revealed a perception gap among Generation Z. Seven in ten (72%) UAE Gen Zs said they believe their online accounts have no negative impact on the environment. Yet more than half (60%) also said it’s wrong for businesses to waste energy and cause pollution by storing unneeded information online.Ramzi Itani, Regional Director of Emerging Region at Veritas, said: “Today, we have online accounts for almost everything, and each of these accounts generates cloud-based data. Yet millions of those accounts go unused, particularly among the Gen Z demographic. The largely useless data that comes with these accounts sits idle in data centres, which are mostly fossil fuel-powered and operate 24 hours a day. In fact, data centres account for 2% of all global carbon emissions about the same as the entire airline industry. Gen Z is arguably the most environmentally conscious generation that has ever existed, but without necessarily knowing, they’re also leading the way among consumers in creating the most carbon emissions through their dormant cloud account data.”The survey, which polled 13,000 consumers around the world (with 500 respondents from the UAE), also uncovered the following related trends among Generation Z adults in the UAE:Nine in ten (90%) have entertainment and shopping accounts that they never touch, with more than a third (37%) having 3 or more dormant accounts.More than three-quarters (77%) have at least one online bank account they no longer use.Nearly two-thirds (64%) have an insurance account they no longer use.Three-fifths (63%) have an internet service or mobile phone provider account they no longer use.Half (50%) have utility accounts they no longer access.A similar number (57%) have healthcare accounts no longer in use.The research shows that encouragingly most UAE Generation Z consumers (73%) have attempted to close these dormant accounts. Of the minority (27%) who said they had never tried to close their unused accounts, the most common reasons given were that they may need it one day (63%) and they couldn’t remember their password (25%).This sentiment differs significantly from the global findings, where the leading reason cited by Gen Zs in other countries for not closing unused accounts was that it doesn’t matter to them personally (33%). Interestingly, 0% of UAE Gen Zs polled in the UAE gave this response.Itani added: “There’s a significant information gap if even Gen Z is unaware of the environmental consequences of storing unnecessary data. We all need to be empowered to make good decisions about our online lives and digital footprints—or this issue risks snowballing into a sustainability nightmare. With the UAE working so hard to achieve its net zero goals by 2050, every single one of us has a role to play in addressing our individual impact and putting a stop to this negative trend.“Easy steps to take are deleting online accounts, images, and documents that we no longer use and unsubscribing from, as well as deleting emails, when we don’t need to store them. Businesses can help by making it easier for people to be responsible about their online data presence. Many websites and applications require people to create an account before they can access certain content or features. However, if users do not find the content relevant or useful, they may never return to these websites or apps. This can also result in a large number of dormant accounts which could simply be solved by businesses adopting a policy to delete these unused accounts within a certain time period. Similarly by reminding customers to close down their inactive personal online accounts and making it a simple process for them to do so, business can ease the burden on all generations from creating digital waste, not least Generation Z.” 
https://adgully.me/post/2084/clara-secures-investment-from-global-innovation-platform-plug-and-play

Clara secures investment from global innovation platform Plug and Play

Dubai: Plug and Play, Silicon Valley’s largest global innovation platform, has announced a new partnership and investment in Clara, the legal operating system that empowers tech founders to digitally form, manage, and scale their startups.Clara enables startups to concentrate on developing their businesses rather than becoming mired in legal paperwork. The company’s category-creating legal operating system digitizes and automates legal tasks for founders, including digital company formations, cap table and data room management, and automated legal document generation (covering SAFEs, ESOPs, and more), all supported by the platform’s predictive educational function.Launched in 2006, Plug and Play is a leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, with 50+ locations across five continents, Plug and Play leverages accelerator programs and corporate innovation programs to assist corporate and government entities in every stage of their innovation journey, from education to execution. With the largest tech startup scale-up network and an independent in-house venture capital arm driving innovation across multiple industries, Plug and Play has invested in hundreds of successful companies, including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi.Commenting on the announcement, Patrick Rogers, Co-Founder and CEO of Clara said: “We're thrilled to welcome Plug and Play as an investor and a partner. Plug and Play is the world’s largest global innovation platform, supporting more than 15,000 startups per year, across its 60+ accelerator programs. It’s also one of the most active investors in the world, investing in early-stage companies globally. This investment demonstrates Plug and Play’s belief that the Clara platform can be of tremendous support to the thousands of startups it supports each year.”With over 4,000 global startups having created profiles on Clara to date, startup founders within the Plug and Play ecosystem will now gain preferential access to Clara’s range of products and tailored educational support that Clara and Plug and Play will co-design.“Clara is helping thousands of founders navigate the complex world of startup law in a way that has not been done before”, said Carolin Wais, Partner at Plug and Play. “We are excited about our investment in Clara – a company that we believe is building a category-creating product that is proving to be of immense value to startups – and the investors who support them.”Rogers added, “Plug and Play’s global reach and deep understanding of the issues startups face in navigating hurdles such as company formation and cap table management make them an incredible partner for us – particularly in the context of Clara’s increasing global reach”.Commenting on the announcement, Henrik Bærentsen, Director of Plug and Play Saudi Arabia, said, " We are truly excited and proud to be a part of Clara's remarkable journey. Clara's exceptional team and their outstanding service have truly impressed us. We have had the privilege of collaborating with Clara in various of our innovation programs, providing invaluable support to startups within the Kingdom. Now, we are eager to expand this collaboration on a regional and global scale, demonstrating our unwavering commitment to Clara as our newest portfolio company.Henrik added, "This investment exemplifies our continued dedication to investing in the best startups across the kingdom and the region. As one of the world's most active and successful early-stage tech investors, we are fully committed to fostering the Kingdom's entrepreneurial ecosystem. We believe in empowering aspiring entrepreneurs and top talents, enabling them to drive the digital transformation that aligns with the ambitious goals outlined in Vision 2030. Together with Clara, we will continue to make a significant impact, support the growth and success of startups in the region."
https://adgully.me/post/2083/abcom-solidifies-leadership-in-audio-visual-industry

ABCOM solidifies leadership in audio-visual industry

Dubai: ABCOM Distribution LLC, a premier distributor specializing in solutions at the intersection of audio-visual (AV) and IT, has announced partnerships with New York-headquartered Videri, CVTE-owned QSTECH, UK-based Octopus, and Motorola Solutions-owned AVA Security and OpenPath. ABCOM’s strategic partnerships bring to the regional AV industry a host of novel and connected solutions from reputable and niche global brands, in a landmark development with great implications for customers. ABCOM will be displaying the partners’ most sophisticated solutions in a dedicated booth at the upcoming ‘Integrate Middle East’ event. Scheduled from 16-18th May at the World Trade Centre - Dubai, the acclaimed audio-visual symposium brings industry luminaries, innovators, and value-chain entities under one roof for knowledge flows, networking, and sharing best practices — hence an ideal avenue and opportunity to formalize ABCOM’s pioneering partnerships in the Middle East. “Facilitating the entry of AV stalwarts such as Videri into the Middle East is a new feather in ABCOM’s cap. We are geared toward strategic expansion, as well as the creation of an ecosystem of niche partners, whose innovative solutions will together give the regional AV industry a boost in efficiency, value creation, and customer-centric outcomes. The partnerships will empower ABCOM’s extensive dealer networks and clients to stay ahead of the curve by giving access to an ecosystem that characterizes global innovation and excellence in AV systems,” said Pradeep Kumar, General Manager, ABCOM Distribution LLC.Videri specializes in custom software development, digital signage, video analytics, and data management solutions for businesses in industries as diverse as retail, sports, and entertainment. It is especially geared toward solving problems, such as content overload and disorganization, that businesses face in today’s hyper-digital working conditions. Videri’s problem-solving strategies, embodied by its Cloud services and over 100,000 Canvases deployed worldwide, have boosted customer engagement by 4X and increased retail sales by 30%, on average. In reference to Videri's expansion into the Middle East as a powerful platform for Digital Signage, Jackie Cooper, Head of Channel & Partnerships at Videri - New York, emphasized the company's enterprise-focused approach, stating: "Videri is at the forefront of digital signage sophistication, offering comprehensive turnkey solutions that embody customization, seamless cloud connectivity, and exceptional programmability. With our advanced Videri CMS (Content Management System), we provide unparalleled flexibility and control over content, application delivery that further enhances our state-of-the-art Digital Canvas. The demand for such cutting-edge technology is particularly evident in the Middle East, and we are fully equipped to meet this high demand by leveraging the extensive networks of ABCOM.”
https://adgully.me/post/2082/kia-kakao-tie-up-for-innovative-mobility-services-with-purpose-built-vehicles

Kia, Kakao tie-up for innovative mobility services with purpose-built vehicles

Dubai: Kia Corporation and Kakao Mobility, South Korea’s leading mobility as a service (MaaS) platform service company, today announced a collaboration to develop purpose-built vehicles (PBVs) optimized for ride-hailing and new mobility services linked to PBVs.The parties, including Kia's President and CEO Ho Sung Song, Executive Vice President and Head of Korea Business Division Hyug Ho Kwon, and Senior Vice President and Head of the eLCV Business Division Sangdae Kim, as well as Kakao Mobility's CEO Alex Ryu, Executive Vice President Matthew Ahn, and Senior Vice President Christopher Chang, signed a memorandum of understanding (MoU) for the project at Kia's headquarters in Seoul.Under the agreement, Kia will develop customized PBVs using operation data of vehicles to meet the specific requirements of Kakao Mobility’s ride-hailing services. The developed PBVs are expected to continue to capture operation data during their partnership, bringing further insights.Kia plans to reflect various solutions developed through this cooperation with Kakao Mobility in its future dedicated PBV models, planned for launch in 2025.The two companies also intend to collaborate on planning specialized services linking software and vehicle data for Kia’s dedicated PBVs. The service includes enabling interaction between in-vehicle-infotainment and the software platform of Kakao Mobility.In addition, the collaboration is expected to establish advanced ride-hailing models that can evolve the mobility service market by providing highly personalized mobility solutions for numerous types of customers.“We are confident that the collaboration will create the optimum synergies through Kia’s mobility technologies, including our leadership in PBVs, and Kakao Mobility's expertise in software and platforms,” CEO Song said. “These synergies can create new value in the mobility service market and further accelerate Kia’s rapid transformation to a sustainable mobility solutions provider.”Through the collaborative partnership in Korea, Kia and Kakao Mobility will complete the development of a standardized service model for ride-hailing. The two parties will then expand their services to various industries, including the lease and logistics sectors and areas for transporting passengers with specific needs, broadening Kia and Kakao Mobility’s offering to global markets.In April of this year, Kia celebrated a milestone moment with the groundbreaking ceremony of the new dedicated plant for its PBVs in Korea. The facility is set to begin mass production in the latter half of 2025, with an initial capacity of 150,000 units for the first full year, and room for further expansion in response to evolving market trends. 
https://adgully.me/post/2086/dubai-welcomes-cabsat-2023-and-integrate-middle-east

Dubai welcomes CABSAT 2023 and Integrate Middle East

Dubai: CABSAT 2023, the premier exhibition for content creation, production, distribution, digital media, satellite communication and space technology, will commence tomorrow, Tuesday May 16, 2023, at the Dubai World Trade Centre. In its 29th edition, CABSAT 2023 will co-locate with the inaugural edition of Integrate Middle East, bringing together the region's professional audio-visual (Pro-AV) and media technology communities.Taking place from May 16 to 18, 2023, the two dynamic exhibitions will unveil emerging trends and growth opportunities across industries. Attendees can discover the future of Middle East broadcasting, technology, satellite communications, and the thriving media and entertainment sector, projected to grow at a remarkable CAGR of 12.9% from 2021 to 2027.[i]While media and communication technologies have brought significant benefits to this sector, CABSAT tackles critical challenges in content monetisation, competition, infrastructure, and more. Join the conjunction of these events to connect with innovative content creators, producers, broadcast technology providers, and satellite distribution experts.CABSAT 2023 will also feature some of its most anticipated initiatives, including the Content Congress, where the challenges of producing high-quality content, as well as ways to resolve them, will be discussed. During the event, the SATEXPO Summit will highlight the importance of the satellite industry and its readiness to use cutting-edge technologies like automation and Artificial Intelligence (AI), while also discussing various strategies for leading sustainable space activities.Similarly, the ‘NEXTGen Content Screening’ initiative will also return to showcase the latest Middle Eastern and African content in both scripted and non-scripted formats from various genres.Another new and notable aspect of CABSAT’s 2023 edition is its co-location with Integrate Middle East, which is anticipated to be a leading forum and sourcing platform for technology leaders and integrated solution buyers in the Pro-AV industry. Leaders from the production and broadcast industries, including those from Warner Bros., Discovery, Zee Entertainment Enterprises Limited, Abu Dhabi Film Commission, and from Pro AV and media tech communities including Voodooh; Behind the Stage; Quest, Epson Europe B.V., Calyx and others, will address the attendees during scheduled conferences and panel discussions for both events.These thought leaders and industry experts will offer valuable insights from the summit sessions that will concentrate on relevant and timely industry topics, including emerging revenue streams, phygital stores with XR, digital signage, immersive audio, IoT-enabled Pro-AV for smart buildings, and more, for the Pro-AV and media industries across the globe.Flagship forums like CABSAT and Integrate Middle East allow guests and exhibitors to find, connect, and drive strategic initiatives with key representatives in order to advance the industry. Both exhibitions are expected to draw more than 14,000 visitors and have a significant impact on the global satellite communication, production, and distribution sectors. 
https://adgully.me/post/2081/tanmiah-reports-robust-revenue-performance

Tanmiah reports robust revenue performance

Riyadh: Tanmiah Food Company (“Tanmiah” or the “Company”, 2281 on the Saudi Exchange), a market-leading provider of fresh and processed poultry and other meat products, animal feed and health products, and a foods brand franchise operator, today announced its results for the first quarter ending on 31 March 2023, reporting a significant improvement in net profit attributable to owners of the company, from SAR 1.5 million to SAR 21.0 million.As per the applicable accounting standards, the 1Q2022 financial figures have been adjusted to reflect the Tyson Foods transaction, whereby the further processed products business is now classified as discontinued operations.Revenues increased 42.2% year-on-year (“YoY”) to SAR 484.5 million, primarily driven by a 37.4% rise in fresh poultry sales. Gross margin substantially improved from 20.7% in 1Q2022 to 24.8%, while EBITDA of SAR 66.2 million (+164.8% YoY) yielded a margin of 13.7%.Zulfiqar Hamadani CEO of Tanmiah, commented:“Tanmiah reported healthy financial indicators during the first quarter of 2023, with an improvement in revenues, as we are witnessing a sustained increase in sales volumes across our core business segments. Fresh poultry continued to drive the growth in revenues, while our food franchise operations are proving to be a success story, with revenues more than quadrupling when compared to last year.Creating tangible value for our shareholders, customers, and broader stakeholder groups, is a top priority for us at Tanmiah, and we are delighted to be rolling out several strategic measures, that focus on growing our operations in a sustainable, profitable, and responsible manner. We continued to progress well in terms of achieving the objectives of our strategic partnership with Tyson Foods and are targeting to jointly invest in the expansion of the further processing capacity of SFPC to nearly 100,000 metric tons annually.As we remain agile and cater to our customers’ evolving needs and preferences, while enhancing the innovation and quality of our product offerings, we launched Tanmiah Life – a Halal and Saudi Made fresh poultry line with plant-based nutrition, enriched with Omega-3, which is the first of its kind in the Middle East.”Summary Financial HighlightsSAR million 1Q2023 1Q2022 % Change Revenue                                                     484.5                      340.6 42.2%Gross Profit (Loss)                                                    120.0                        70.4 70.3%EBITDA 66.2 25.0  164.8% Net Profit attributable to owners of the company                                                        21.0                          1.5 1,263.0% Ahmed Osilan, Managing Director of Tanmiah said:“Tanmiah Food Company achieved solid financial results during the first quarter, and in light of our focus on returning value to our shareholders, the Board of Directors recommended the distribution of cash dividends of SAR 3.5 per share for FY2022.In line with the efforts to accelerate growth further, His Excellency the Minister of Environment, Water and Agriculture launched new projects by Tanmiah, as part of the company’s strategic plan for 2030, during the ceremony held at the Ministry’s headquarters in Riyadh. Several MoUs were signed with each of Agricultural Development Fund (ADF), Saudi Investment Recycling Company (SIRC), and National Center for Vegetation Cover Development and Combating Desertification (NCVC). Tanmiah is looking to launch the “10miah farmers initiative” with ADF and will work together with SIRC to recycle poultry waste and reduce carbon emissions, in addition to collaborating with NCVC. Furthermore, an MoU was signed between Tanmiah’s subsidiary, Desert Hills for Veterinary Services and MHP, Europe’s leading producer of poultry meat, to establish and operate a number of poultry breeding facilities across the Kingdom.We would like to express our sincere appreciation to all government entities for such significant initiatives, that are targeted towards contributing to Vision 2030’s objectives of attaining food security and self-sufficiency in the Kingdom.”Revenue AnalysisTanmiah reported revenues of SAR 484.5 million for 1Q2023, up 42.2% YoY from SAR 340.6 million in 1Q2022. This was essentially supported by a sustained improvement in sales volumes across all segments, particularly fresh poultry. Food franchise operations also achieved a remarkable enhancement in revenues from SAR 4.0 million to SAR 17.0 million.Fresh Poultry sales, the most significant contributor to Tanmiah’s revenues (83.8%), increased 37.4% YoY in 1Q2023 to SAR 406.0 million from SAR 295.4 million. The growth in revenues can be attributed to a continued rise in sales volumes as well as an increase in production capacity during the period, from 456,000 birds per day as at 31 December 2022, to 475,000 birds per day as at 31 March 2023.Animal Feed and Health revenues grew by 49.2% YoY to SAR 61.5 million from SAR 41.3 million, driven by increased demand for animal health products and equipment.Food franchise operator revenues significantly increased from SAR 4.0 to SAR 17.0 million in 1Q2023, marking the segment’s best performing quarter since the launch of the Company’s food franchise vertical in 2021. During the period, Tanmiah opened 6 POPEYES® stores in the Kingdom, bringing the total to 26 operational outlets as of 31 March 2023.Income Statement AnalysisCost of Sales increased 34.9% YoY to SAR 364.5 million in the first quarter, compared to SAR 270.2 million, due to the rise in sales volumes during 1Q2023. Gross profit increased significantly by 70.3% YoY to SAR 120.0 million, from SAR 70.4 million, in line with the continued rise in sales volumes and recovery in margins, as well as enhanced utilization of assets and operational efficiencies.EBITDA increased substantially from SAR 25.0 million in 1Q2022 to SAR 66.2 million, supported by the solid top-line performance, which has largely outpaced the 26.2% YoY rise in selling, general, and administrative expenses.Net Profit attributable to the owners of the company jumped from SAR 1.5 million to SAR 21.0 million in 1Q2023.Balance Sheet AnalysisTanmiah ended the period with a cash position of SAR 232.8 million, compared to SAR 267.1 million as of 31 December 2022.Total borrowings increased from SAR 308.4 million at the end of December 2022 to SAR 315.9 million.Capex increased from SAR 19.4 million in 1Q2022 to SAR 37.2 million in 1Q2023. Planned capital expenditure in the next few years will focus on ramping up feed milling and primary processing capacities, thus enabling the Company to seize new growth opportunities.Growth StrategyThrough leveraging its fully integrated and highly efficient business model and capitalizing on its extensive market expertise, Tanmiah is strongly positioned to unlock multiple growth avenues both domestically and overseas, in the rapidly expanding global Halal food market. With operational excellence at the core of everything it does, the Company will drive innovation across the entire value chain and continue to explore emerging opportunities for diversifying its product and service offerings, across new geographies. Tanmiah is putting in place wide-ranging strategic and well targeted investments, which are expected to pave the way for long-term and sustainable growth in the years to come, in line with its commitment to the Kingdom’s goals of ensuring food security and self-sufficiency.Operating within a conducive business environment, largely supported by transformative government policies and solid underlying economic fundamentals, Tanmiah is expected to witness an accelerated pace of growth in the future. According to the recently published data by General Authority for Statistics, the Kingdom’s GDP growth in 2022 has outpaced its G20 peers, at 8.7%, which marks the country’s highest annual growth rate in the last decade.Furthermore, Saudi Arabia has recently launched four special economic zones, namely, the King Abdullah Economic City SEZ, Jazan SEZ, Ras Al Khair SEZ and Cloud Computing SEZ, located in the King Abdulaziz City for Science and Technology. The objective of these zones is to provide financial and non-financial incentives to companies, including competitive corporate tax rates, duty-free imports of machinery and raw materials, 100% foreign ownership, and streamlined business set-up procedures, to attract large-scale foreign investments into the Kingdom, on its way to becoming a global business hub.ESG CommitmentsTanmiah implements a strategic, and integrated approach to achieving environmental, economic, and social sustainability through its “Giving, Earning, and Sustaining model.” Commitment to sustainability is built on 3 key pillars: Sustaining People, Sustaining the Planet and Sustaining Agriculture.The Company established its ESG Committee in 2022, which has finalized the focus areas that are aligned to the economic and social goals of the Kingdom’s Vision 2030 as well as the United Nations’ Sustainable Development Goals.The Committee is looking to adopt a suitable international ESG reporting framework over the course of the year, whose objective is to provide meaningful and measurable disclosures to investors and other stakeholders about Tanmiah’s ESG activities, in alignment with international reporting standards.
https://adgully.me/post/2080/jamal-alamer-joins-ifs-as-regional-sales-director

Jamal Alamer joins IFS as Regional Sales Director

Dubai: IFS, the global cloud enterprise software company announced the appointment of Jamal Alamer as the new Regional Sales Director for the MENA region. A highly accomplished professional, his exceptional leadership and skills will be a driving force to position IFS in the digital transformation market with its cutting-edge solutions that meet the evolving customer needs.Speaking on the appointment, Mehmood Khan, Managing Director Middle East and North Africa at IFS, said, “The region has been witnessing tremendous opportunities and growth. The timely appointment of Jamal Alamer will help us deliver strong customer experiences and success. We believe that IFS will be able to sustain its growth and establish itself as a key player in the digital transformation industry.” As Regional Sales Director, Jamal will support IFS’s growth objectives through the development and execution of the company’s go-to-market strategy in the sales teams to a range of industries, including Oil & Gas, Utilities, Telecommunications, Aerospace & Defence, Marine, Manufacturing and Engineering & Construction.“IFS has a strong market reputation and an innovative product portfolio. This is solidified by the commitment to customer success and this has been a catalyst for joining the company. Understanding the organization’s culture, operations and strategic objectives are key to my role, and will help in developing plans to implement effective sales strategies to drive revenue growth and expand IFS’s market share in the digital transformation space,” said Jamal Alamer as the new Regional Sales Director, MENA.Prior to this, Jamal held positions in AVEVA and Bentley Systems, where he honed his skills in developing and implementing solutions that drive business growth and improve operational efficiency. Throughout his career, he has been instrumental in pushing the adoption of the latest technologies, with a particular focus on AI, Machine Learning, Cloud Solutions, Asset & Service Management, APM, EPC 4.0, BIM, and Digital Transformation. He holds a bachelor’s degree in computer engineering and is a certified Product Management Professional (PMP).
https://adgully.me/post/2079/osn-expands-partnership-with-itv-studios

OSN expands partnership with ITV Studios

Dubai: OSN, the leading entertainment network in the Middle East is delighted to announce the expansion of its existing deal with ITV Studios, the production and distribution arm of ITV PLC – the UK’s largest commercial broadcaster. This expanded partnership will bring an extensive line-up of captivating scripted and non-scripted programming exclusively to OSN+ and OSN TV starting this month.Under the enhanced agreement, OSN subscribers will have access to over 150 hours of exceptional content, including highly acclaimed series and award-winning productions. Audiences can look forward to enjoying all six seasons of the 9-time Emmy Award-winning comedy series, Schitt's Creek as well as other highly anticipated shows like Bump and The Suspect. As part of this exciting collaboration, OSN will also include the popular reality show, The Voice US, to its programming line-up.Commenting on the expanded partnership, Rolla Karam, SVP, Content Acquisition & Arabic Channels at OSN, added, "This expanded deal showcases our commitment to offering the best in entertainment to our viewers. We are excited to bring acclaimed series like Schitt's Creek and the latest season of the talent show, The Voice US, to our platform. We look forward to further strengthening our collaboration with ITV Studios and bringing more exceptional content to our viewers in the near future."Further enriching its entertainment offering, OSN will feature an array of captivating shows, including Vigil Season 1, the limited series Litvinenko, a selection of delightful cooking series such as John and Lisa's Weekend Kitchen, Gino's Italian Express, and Tom Kerridge Barbecues, and George Clark’s Flipping Fast, among many others.This expansion is just the beginning of a promising collaboration between OSN and ITV Studios. Looking ahead to 2024, OSN is excited to announce plans to license more incredible content from ITV Studios, promising even more engaging and diverse programming options for its viewers.The deal was brokered on behalf of ITV Studios Global Partnerships by Robbie Burroughs, Sales Director, EMEA.OSN+ can be accessed through all your favourite devices, including major TV platforms,
https://adgully.me/post/2078/matrix-pr-shines-at-prca-mena-awards-2023-with-6-highly-sought-after-awards

Matrix PR shines at PRCA MENA Awards 2023 with 6 highly sought after awards

Dubai: Homegrown communications agency Matrix Public Relations was among the top winners honored at this year’s Public Relations and Communications Association MENA (PRCA MENA) awards with six prestigious awards across key highly competitive categories.Recognized as the world’s largest professional PR body, PRCA through its annual awards ceremony, brings together in-house and agency teams from across the region to showcase some of their best communications campaigns and a chance to demonstrate their impact to society.Succeeding with Award-Winning CampaignsFounded 23 years ago by PR veteran Jack Pearce, the Dubai-based public relations agency Matrix PR kicked off its awards haul by being named the winner for the Best Integrated Campaign: Small/Medium Companies. In this category, Matrix was feted for its contribution and sterling performance in the campaign planning and execution for cyber protection firm, Acronis. The Dubai-based agency was also announced the overall winner of the Best PR Campaign - Digital category following its successful and impactful campaign for insurance experts Zurich dubbed ‘Have You Done Your Homework”.The team of highly-talented PR practitioners were also feted for successfully pulling off a campaign for a new market entrant in one of the most competitive industries in the region. In the Results on a Budget category, Matrix PR emerged the winner of one of the most sought-after awards for executing Dubai’s first-ever Celebrity Football Cup in 2022 for the new kids on the event management block - AG Events. Matrix PR was also highly commended in the Small Consultancy of the Year category. Celebrating ExcellenceSpeaking at the sidelines of the glamorous event, which was held at Hilton Palm Jumeirah, Dubai, Matrix PR Chief Executive Officer, Hilmarie Hutchison commended the team for their exemplary performance and dedication.“We are extremely proud to have won in various competitive categories - an achievement that signifies our commitment to delivering tangible results for our clients. The team has gone above and beyond to ensure that our PR campaigns are not just focused on getting covered by the media but also have a long-lasting impact to the target audience. These auspicious awards will serve as a motivation and inspiration to the team and be a constant reminder of the excellent work they continue to do,”Despite its humble beginnings, the boutique PR agency managed to accumulate an impressive 13 elite awards - including an international award - in the past year alone. In line with the evolving industry needs, the agency has also re-aligned its objectives towards delivering business and data-driven communications strategies that address its clients’ pain-points.The recognition by its industry peers under the PRCA Awards forum presents an opportunity for the agency to moot growth-oriented synergies across all industries. This, according to the agency, will enable the team to craft PR campaigns that will help brands change mindsets and solve real issues.
https://adgully.me/post/2077/osn-and-afac-launch-mentorship-programme-for-arab-tv-series

OSN and Afac launch mentorship programme for Arab TV series

Dubai: OSN, the leading entertainment network in the Middle East, has teamed up with The Arab Fund for Arts and Culture (Afac) to launch a ground-breaking mentorship programme called The Writers' Room. The initiative is aimed at fostering creativity and developing new, compelling TV series from the Arab region.The mentorship programme provides a platform for series creators to pitch their projects to OSN for potential development and distribution on their platform. The initiative is designed to support the development of a fully-fledged limited series, providing guidance from experts during and between residencies.The programme's aim is to nurture a culture of series writing in the region that is anchored in the Writers' Room method, allowing for peer-to-peer learning and participation in the creative process.“At OSN, we believe in the power of local storytelling and the incredible talent that exists within the Arab region and are excited to join hands with Afac to launch this initiative. This programme represents our commitment to nurturing emerging writers and investing in compelling narratives that resonate with our diverse audience. Together, we aim to unlock the untapped potential of Arab storytellers and create a platform for their voices to be heard," said Joe Kawkabani, chief executive of OSN.Successful applicants will also have access to weekly online working sessions, one-on-one mentorship, and support from experts in relevant fields. Final feedback on their fully written episodes will be provided by industry professionals, and their projects will have a first look by the commissioning team at OSN.“The initiative marks a significant step in supporting the development of Arab series creators. Through this programme, we aim to provide a nurturing environment for emerging talents, bridge gaps in series development, and foster a community of storytellers,” said Afac’s executive director Rima Mismar.The programme is open to Arab writers living in the region with prior writing experience, preferably in series writing, and who submit a project as part of their application.Applications can be made through the Afac portal until July 7. The Writers' Room mentorship programme represents a significant opportunity for Arab writers to showcase their talents and develop their series projects.
https://adgully.me/post/2076/emirates-group-announces-2022-23-results

Emirates Group announces 2022-23 results

Dubai: The Emirates Group today released its 2022-23 Annual Report, reporting its most profitable year ever on the back of strong demand across its businesses. Emirates achieved new record profits, a complete turnaround from its loss position last year. Both Emirates and dnata saw significant revenue increases in 2022-23 as the Group expanded its air transport and travel-related operations following the removal of nearly all pandemic-related restrictions around the world. For the financial year ended 31 March 2023, the Emirates Group posted a record profit of AED 10.9 billion (US$ 3.0 billion) compared with an AED 3.8 billion (US$ 1.0 billion) loss for last year. The Group’s revenue was AED 119.8 billion (US$ 32.6 billion), an increase of 81% over last year’s results. The Group’s cash balance was AED 42.5 billion (US$ 11.6 billion), the highest ever reported, up 65% from last year mainly due to strong demand across its core business divisions and markets.  HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group, said: “We’re proud of our 2022-23 performance which is not only a full recovery, but also a record result. This achievement would not have been possible without HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai, whose leadership has been critical to our success today and through the years. The architect of Dubai’s progressive economic policies, HH Sheikh Mohammed is also the engine behind the Emirates Group’s trajectory. Without his drive and support, Emirates will be half the size of what we are today.” He added: I’m proud of the Emirates Group’s performance for 2022-23, and our contribution to the restoration of air transport and tourism across the markets we serve, including Dubai’s astounding 97% year-on-year growth in international visitors for 2022. The Group is the biggest player in the UAE’s aviation sector, which supports over 770,000 jobs and generates an estimated contribution to GDP of over US$ 47 billion (AED 172.5 billion). With our growth plans, and in line with the Dubai Economic Agenda D33, we expect to significantly increase our contribution to the UAE’s GDP over the next decade through direct and indirect employment, supply chain spending, tourism spend, and trade and commerce benefits from the movement of cargo.” Commenting on the Group’s 2022-23 turnaround performance, Sheikh Ahmed said: “We had anticipated the strong return of travel, and as the last travel restrictions lifted and triggered a tide of demand, we were ready to expand our operations quickly and safely to serve our customers. Our ongoing investments in our brand, and in our products and services, helped drive customer preference and position us favourably in the market. As a result, we have delivered a record financial performance and cash balance for our financial year 2022-23. This reflects the strength of our proven business model, our careful forward planning, the hard work of all our employees, and our solid partnerships across the aviation and travel ecosystem.” To support expanded operations and to bolster the Group’s future capabilities, Emirates and dnata ramped up recruitment activity across the globe during the year. As a result, the Group’s total workforce increased by 20% to 102,379 employees, representing over 160 different nationalities. In 2022-23, the Group collectively invested AED 7.2 billion (US$ 2.0 billion) in new aircraft, facilities, equipment, companies, and the latest technologies to position the business for future growth. Our commitments include: a massive multi-billion dollar aircraft cabin retrofit programme; an order for 5 new 777 freighters; the building of a new pilot training centre; the opening of Bustanica, the world’s largest vertical farm in Dubai under a partnership with CropOne; new training aircraft for its cadets at Emirates Flight Training Academy; dnata’s acquisition of 30% shares to gain full ownership of its ground handling operations in Brazil; and the building of a new advanced cargo facility in Erbil, Iraq. The Emirates Group also continued to progress on its sustainability journey during the year. Notably, it signed up to the United Nations Global Compact, a voluntary initiative where Emirates and dnata will work towards making the UN Sustainable Development Goals (SDGs) and Principles part of their strategy, culture, and operations. The Group also signed the UAE Gender Balance Council’s pledge to increase female representation at mid-senior management positions to 30% across the country by 2025. Amongst its numerous environmental initiatives, a key highlight for Emirates was the successful conduct of a demonstration flight with 100% sustainable aviation fuel (SAF) in one engine of a Boeing 777. This first-in-region initiative contributes to collective industry data and efforts to enable a future of 100% SAF flying. dnata in 2022-23 pledged to invest US$ 100 million (AED 367 million) over 2 years, to improve environmental efficiency across its global business, supporting its goal to reduce its carbon footprint by 50% by 2030. During the year, the Group supported various community and humanitarian initiatives across its markets including relief efforts for the floods in Pakistan and the earthquake in Turkey and Syria. It also continued to participate in innovation incubators, and support programmes that build a pipeline of skilled aviation talent and develop future solutions for the industry. Sheikh Ahmed said: “In 2022-23, we’ve not only brought back most of our operations but also grew our footprint and capabilities by investing in people, product, and new technologies – demonstrating our agility and ability. We continue to lay strong foundations for future success and join hands with partners to grow our business and to collaborate on innovative solutions for travel and aviation. As our business expands, so does our ability to make a positive impact on the communities we serve. We are steadfast in our commitment to deliver value to our customers and stakeholders while minimising our environmental impact. “We go into 2023-24 with a strong positive outlook and expect the Group to remain profitable. We will work hard to hit our targets while keeping a close watch on inflation, high fuel prices, and political and economic uncertainty.” Emirates performanceEmirates’ total passenger and cargo capacity increased by 32% to 48.2 billion ATKMs in 2022-23, as the airline continued to reinstate passenger services across its network in line with the lifting of pandemic-related flight and travel restrictions. In addition to launching services to Tel Aviv, Emirates relaunched flights to six destinations and increased operations to 62 cities across its network throughout the year to serve strong customer demand. By 31 March 2023, the Emirates network comprised 150 destinations across six continents, including 9 cities served by its freighter fleet only. Emirates also deployed its flagship A380 aircraft to even more cities during the year, bringing its A380 network to 43 destinations as of 31 March 2023. Enabling its customers access even more destinations, Emirates signed agreements with new codeshare partners in 2022-23 most notably with United Airlines and Air Canada, expanding the airline’s connectivity in the Americas to over 200 new points, in addition to mutual frequent flyer programme benefits. Emirates also reinforced its strategic partnerships with Qantas and flydubai and added new interline and codeshare partners: Airlink, AEGEAN, ITA Airways, Air Tanzania, Bamboo Airways, Batik Air, Philippine Airlines, Royal Air Maroc and Sky Express. Emirates received two new 777 freighter aircraft during the financial year. It also phased out 4 older aircraft comprising of 2 A380, 1 Boeing 777-300ERs and 1 Freighter. Its total fleet count at the end of March was 260 units, with a youthful average fleet age of 9.1 years. Emirates’ order book stands at 200 aircraft, including 5 additional Boeing 777-300ER freighter orders announced during 2022-23. The airline’s long-standing strategy of operating modern and efficient aircraft remains unchanged, a commitment which underpins its Fly Better brand promise as a young fleet is better for the environment, better for operations, and better for customers. With significantly enhanced capacity deployment across most markets, Emirates’ total revenue for the financial year increased 81% to AED 107.4 billion (US$ 29.3 billion). Currency fluctuations in some of the airline’s major markets, notably the Euro, Pound Sterling, and devaluation of the Pakistani Rupee, significantly impacted the airline’s profitability negatively by AED 4.5 billion (US$ 1.2 billion). Total operating costs increased by 57% from last financial year. Cost of ownership (depreciation and amortisation) and fuel cost were the two biggest cost components for the airline in 2022-23, followed by employee cost. Fuel accounted for 36% of operating costs compared to 23% in 2021-22. The airline’s fuel bill increased by 143% to AED 33.7 billion (US$ 9.2 billion) compared to the previous year, due to a higher uplift of 49% in line with capacity expansion and a higher average fuel price which was up by 48%. With the removal of pandemic-related travel restrictions globally, the airline substantially improved its financial results and reported a record profit of AED 10.6 billion (US$ 2.9 billion) after last year’s AED 3.9 billion (US$ 1.1 billion) loss, and an exceptional profit margin of 9.9%, reflecting the best performance in the airline’s history. Emirates carried 43.6 million passengers (up 123%) in 2022-23, with seat capacity up by 78%. The airline reports a Passenger Seat Factor of 79.5%, compared with last year’s passenger seat factor of 58.6%; and a 7% increase in passenger yield to 37.5 fils (10.2 US cents) per Revenue Passenger Kilometre (RPKM), due to a change in cabin and route mix, fares and currency.  Emirates continued to invest in delivering ever better customer experiences. During the year, it launched its full Premium Economy experience to hugely positive customer feedback, brought into service the first 6 of its newly retrofitted A380s with completely refreshed cabin interiors, and opened ‘Emirates World’ - a modern concept retail store which will gradually be introduced to other key markets. It also announced a US$ 350 million investment in new generation inflight entertainment systems for its A350 fleet. With a continued focus on digital initiatives to provide customers with speedy and secure journeys, Emirates also signed a landmark biometric data agreement with the General Directorate of Residency and Foreigners Affairs in Dubai to fast-track travellers’ journey on arrival. Emirates SkyCargo delivered a solid performance, contributing 16% of the airline’s revenue despite a reduction in available capacity as aircraft that were temporarily converted into “mini freighters” during the pandemic returned to full passenger service. In 2022-23, Emirates’ cargo division reinforced its leadership in cool chain transport, building on the advanced expertise and infrastructure that made it the carrier of choice for the transport of temperature sensitive medicines during the pandemic, and other perishable items. Emirates SkyCargo maintained its edge in the global airfreight industry by focusing its customers, bringing innovative solutions to the market, and leveraging its fleet and network capabilities. During the year, the cargo division signed commercial MoUs with United Airlines and Air Canada to expand its network reach and capacity for customers; introduced a new digital channel, WebCargo, for customers to directly access and book its flights for their cargo shipments; and launched Emirates Delivers UK, expanding its e-commerce shipping solution to UAE customers. Emirates SkyCargo also deployed its expertise and capacity to transport relief goods to Pakistan, Turkey and Syria in partnership with Dubai’s International Humanitarian City. With steady air freight demand throughout the year, Emirates’ cargo division reported a solid revenue of AED 17.2 billion (US$ 4.7 billion). This was a 21% decline over last year’s exceptional performance caused by the pandemic. Freight yield per Freight Tonne Kilometre (FTKM) increased by 3% despite more cargo capacity returned to the global market, but generally remained at high levels compared to the pandemic marketplace due to steady and strong demand. Tonnage carried declined by 14% to reach 1.8 million tonnes, due to the reduction in available freighter capacity for the entire year with the reinstatement of more passenger services. At the end of 2022-23, Emirates’ SkyCargo’s total freighter fleet stood at 11 Boeing 777Fs. Emirates’ hotels portfolio revenue over last year increased by 12% to AED 675 million (US$ 184 million) reflecting the uptick in tourism traffic, particularly to Dubai.   Emirates has consistently demonstrated the ability and commitment to fulfil its contractual obligations. In addition to repaying aircraft related financing liabilities as they fall due, it successfully repaid AED 3.0 billion (US$ 817 million) more of the total AED 17.5 billion (US$ 4.8 billion) raised during the COVID-19 crisis. This assurance continues to strengthen the confidence of its financing partners in its business model and allowed Emirates to reprice AED 4.5 billion (US$ 1.2 billion) of debt during this financial year and further raise AED 1.2 billion to finance the acquisition of two new B777 freighter aircraft through an Islamic finance lease at highly effective margins. In the face of rising interest rates, Emirates adeptly managed its net exposure and effectively mitigated the impact of rate fluctuations on the bottom line. Additionally, the proactive currency risk management programme ensured ongoing financial stability and resilience by employing a range of hedging strategies including forward contracts and natural hedges.Emirates closed the financial year with an exceptional level of cash assets of AED 37.4 billion (US$ 10.2 billion), 79% higher compared to 31 March 2022.   dnata performanceRecovery from the pandemic was felt across almost all dnata businesses, and in 2022-23 dnata increased its profit by 201% to AED 331 million (US$ 90 million).With growing flight and travel activity across the world, dnata's total revenue increased by 74% to AED 14.9 billion (US$ 4.1 billion). dnata’s international businesses account for 72% of its revenue, an increase of 10%pts from the previous year. Through the year, dnata worked closely with its customers through the challenges of labour shortages and rising inflation in its major markets such as UK, US, Europe and Australia. Laying the foundations for future growth, dnata’s investments in 2022-23 amounted to AED 467 million (US$ 127 million). Significant investments during the year included: a new cargo centre in Amsterdam, the Netherlands; new modern cargo and ground service equipment facilities in Erbil, Iraq; the global roll-out of its advanced “OneCargo” system to digitise and automate business functions; the expansion of marhaba operations in Dubai and Zanzibar; and the re-opening of renovated catering facilities in Sydney with energy efficient installations and equipment upgrades.In 2022-23, dnata’s operating costs increased by 74% to AED 14.6 billion (US$ 4.0 billion), in line with expanded operations in its Airport Operations, Catering and Travel divisions and impacted by inflationary pressure across all markets mainly for labour and food supply.dnata’s cash balance improved by more than AED 200 million to AED 5.1 billion (US$ 1.4 billion). Net cash used in financing activities, primarily payments for loans and leases, amounted to AED 906 million (US$ 247 million), while the business utilised net cash of AED 528 million (US$ 144 million) in essential investing activities. The business saw a positive operating cash flow of AED 1.4 billion (US$ 381 million) in 2022-23, a reflection of the substantial improvements in revenue.Revenue from dnata’s Airport Operations, including ground and cargo handling increased to AED 7.2 billion (US$ 2.0 billion).The number of aircraft turns handled by dnata globally grew by 35% to 712,383, cargo handled declined by 8% to 2.7 million tonnes, reflecting the increased flight activity across markets as the last pandemic restrictions lifted and dnata’s customers reinstated services. During 2022-23, dnata launched its ground handling operations at the newly built terminal of Zanzibar Abeid Amani Karume International Airport, together with Emirates Leisure Retail (ELR) and MMI as master concessionaire for all food and beverage, duty free and commercial outlets at the terminal. It also expanded operations in Canada, partnering GTA Group to offer quality and safe cargo services in Calgary and Vancouver.dnata’s Catering & Retail business accounted for AED 4.8 billion (US$ 1.3 billion) of dnata’s revenue, up by 187%. The inflight catering business uplifted 111.4 million meals to airline customers, almost three times the number of meals from last year, as its airline customers across the world restored their flight operations.dnata’s Catering & Retail division substantially increased production to support airlines to restart their flight operations after the pandemic particularly in Australia, and its key markets of UK and the USA. It also worked extensively with its customers on flexing their menus to address supply chain issues and food inflation. In the UAE, Alpha Flight Services (Alpha), dnata’s subsidiary, signed a concession agreement under which it will provide flight catering services to over 10 airlines at Ras Al Khaimah International airport, operate three F&B outlets, as well as the airport lounge.Notable contract wins for the catering division in 2022-23 include: multi-year catering contracts with Australia’s newest airline, Bonza, and with Air India for its flights in London, Birmingham, and Milan; contracts with United Airlines and Edelweiss Air for their flights in Jordan; and with Lufthansa and Swiss International Air Lines in Singapore.Revenue from dnata’s Travel Services division grew by 227% to AED 2.3 billion (US$ 618 million). The reported total transaction value (TTV) of travel services sold increased by 203% to AED 7.0 billion (US$ 1.9 billion), a substantial growth from last year. This reflects last year’s abnormal situation where the business was recovering from COVID-19-related booking cancellations.In 2022-23, dnata Representation Services boosted its existing customer service support for Lufthansa in Europe and grew its relationship with American Airlines by providing a range of sales and marketing services to the carrier as its general sales agent in India. dnata became the preferred travel partner in the Middle East for American Express Global Business Travel, the world’s leading B2B travel platform; and enhanced its long-standing partnership with Club Med to bring tailor-made, all-inclusive holidays at exclusive rates closer to the GCC travellers.In the UAE, dnata expanded its retail footprint with the opening of a new travel store in Dubai Hills. Reflecting the increased visitor numbers and demand for Dubai experiences, Arabian Adventures expanded and enhanced its popular ‘Overnight Safari’ experience in the Dubai Desert Conservation Reserve and re-launched an enhanced edition of its signature Jeep Adventure Safari.dnata's leisure wholesale specialist, Yalago, expanded its global in-markets teams, and recorded a 92% year on year increase in hotel bookings in 2022. 
https://adgully.me/post/2075/shiseido-company-opens-store-outside-the-asia-region-in-dubai

Shiseido Company opens store outside the Asia region in Dubai

Dubai:  Shiseido Company, the Japanese revolutionary beauty leader today announced the opening of the Shiseido Ginza Tokyo brand store in Mall of the Emirates, the only store outside the Asia region for the 150-year-old brand, in partnership with Majid Al Futtaim, the leading retail, shopping mall, communities, and leisure pioneer across the Middle East, Africa, and Asia. This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut into the beauty industry.Since 1972, Shiseido has pioneered the future of skincare to bring a truly holistic experience to the beauty routine. Being an innovative cosmetic company, Shiseido blends cutting-edge technology with breakthrough science from Japan, to reveal the most vibrant and radiant self every day.As Shiseido Ginza Tokyo opens its doors in Dubai, customers will have the chance to experience the innovative and unique expert facial treatments and personalised skincare consultations the brand is famous for. The treatment room, which features state-of-the-art technology and equipment, including Personalised skin analysis tools and advanced facial massage techniques, offers several treatment options incorporating breakthrough science from Japan. Customers will have access to Shiseido’s full assortments of products and exclusive access to some of the latest and most advanced products only available in-store.Franck Marilly, President & CEO, Shiseido EMEA & Global Fragrance, said:“The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand's state-of-the-art skincare innovation to the region's very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”The Shiseido store design seamlessly blends the best of East and West, creating a modern and elegant space that pays homage to the brand's Japanese heritage. The neutral palette, clean lines, and natural textures come together to create a sense of simplicity that captures the essence of the brand ethos. Cladded in impactful red mirror and appearing to float off the walls, the treatment room is at the core of the store design with a contrasting, yet symbiotic aesthetic, allowing the customer to be both captivated and comfortable in Shiseido Ginza Tokyo store.The store opening follows a successful six-month e-commerce partnership between Shiseido brand and Majid Al Futtaim Lifestyle, which saw a 38% monthly average growth since its launch.Commenting on the milestone opening, Fahed Ghanim, Majid Al Futtaim Lifestyle, said:“We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand. Shiseido's 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers.”"The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle is a testament to the potential of this market and the strength of our ecosystem to support the growth of leading international brands. We are honored to welcome Shiseido to our portfolio and we are confident that with our deep understanding of the local market and Shiseido's global expertise in beauty, we will deliver a new level of sophistication to the beauty landscape in the region.”To celebrate the opening of the store, located on the ground floor in Mall of the Emirates, customers will be treated to a variety of exclusive offers, including for the first two weeks, complimentary express facial treatments for anyone who reaches a minimum spend of AED 750, as well as additional offers and animations launched each month.Majid Al Futtaim Lifestyle's entry into the beauty industry with Shiseido Ginza Tokyo complements the group's existing portfolio of eight leading franchise brands, two homegrown brands, and over 65 stores across the GCC, along with 18 online platforms. In 2022, the company achieved a record-breaking performance, with a 38% year-on-year increase in like-for-like revenue and over 20 store openings across the region. Looking ahead to 2023, Majid Al Futtaim Lifestyle is set to continue its growth trajectory by opening another 15 stores across the region with the Shiseido store in Mall of the Emirates as the first.Dubai, UAE:  Shiseido Company, the Japanese revolutionary beauty leader today announced the opening of the Shiseido Ginza Tokyo brand store in Mall of the Emirates, the only store outside the Asia region for the 150-year-old brand, in partnership with Majid Al Futtaim, the leading retail, shopping mall, communities, and leisure pioneer across the Middle East, Africa, and Asia. This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut into the beauty industry.Since 1972, Shiseido has pioneered the future of skincare to bring a truly holistic experience to the beauty routine. Being an innovative cosmetic company, Shiseido blends cutting-edge technology with breakthrough science from Japan, to reveal the most vibrant and radiant self every day.As Shiseido Ginza Tokyo opens its doors in Dubai, customers will have the chance to experience the innovative and unique expert facial treatments and personalised skincare consultations the brand is famous for. The treatment room, which features state-of-the-art technology and equipment, including Personalised skin analysis tools and advanced facial massage techniques, offers several treatment options incorporating breakthrough science from Japan. Customers will have access to Shiseido’s full assortments of products and exclusive access to some of the latest and most advanced products only available in-store.Franck Marilly, President & CEO, Shiseido EMEA & Global Fragrance, said:“The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand's state-of-the-art skincare innovation to the region's very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”The Shiseido store design seamlessly blends the best of East and West, creating a modern and elegant space that pays homage to the brand's Japanese heritage. The neutral palette, clean lines, and natural textures come together to create a sense of simplicity that captures the essence of the brand ethos. Cladded in impactful red mirror and appearing to float off the walls, the treatment room is at the core of the store design with a contrasting, yet symbiotic aesthetic, allowing the customer to be both captivated and comfortable in Shiseido Ginza Tokyo store.The store opening follows a successful six-month e-commerce partnership between Shiseido brand and Majid Al Futtaim Lifestyle, which saw a 38% monthly average growth since its launch.Commenting on the milestone opening, Fahed Ghanim, Majid Al Futtaim Lifestyle, said:“We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand. Shiseido's 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers.”"The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle is a testament to the potential of this market and the strength of our ecosystem to support the growth of leading international brands. We are honored to welcome Shiseido to our portfolio and we are confident that with our deep understanding of the local market and Shiseido's global expertise in beauty, we will deliver a new level of sophistication to the beauty landscape in the region.”To celebrate the opening of the store, located on the ground floor in Mall of the Emirates, customers will be treated to a variety of exclusive offers, including for the first two weeks, complimentary express facial treatments for anyone who reaches a minimum spend of AED 750, as well as additional offers and animations launched each month.Majid Al Futtaim Lifestyle's entry into the beauty industry with Shiseido Ginza Tokyo complements the group's existing portfolio of eight leading franchise brands, two homegrown brands, and over 65 stores across the GCC, along with 18 online platforms. In 2022, the company achieved a record-breaking performance, with a 38% year-on-year increase in like-for-like revenue and over 20 store openings across the region. Looking ahead to 2023, Majid Al Futtaim Lifestyle is set to continue its growth trajectory by opening another 15 stores across the region with the Shiseido store in Mall of the Emirates as the first.
https://adgully.me/post/2073/al-ramz-corporation-pjsc-appoints-two-new-group-ceos

Al Ramz Corporation PJSC Appoints Two New Group CEOs

Dubai: Al Ramz Corporation PJSC (DFM: ALRAMZ), a leading financial services provider in the UAE, has announced the appointment of two new Group CEOs, as part of its ongoing efforts to strengthen its leadership team. Haisam Odeimeh has been appointed as the new Group CEO for Financial Services, while Karim Schoeib will serve as the Group CEO for Investment Banking.Both senior executives possess significant capital markets expertise and have established client relationships throughout the region. This strategic move aligns with Al Ramz's objective of investing in top talent to offer exceptional client service and is expected to bolster the company's position in the financial services sector and support its strategic growth plans.Commenting on the appointments, Mohammad Al Mortada Al Dandashi, Group Managing Director of Al Ramz Corporation PJSC said, “At this critical stage of our growth, we are delighted to announce the appointment of two exceptional Group Chief Executives. Haisam and Karim have an extensive record in the region capital markets and possess a robust network of relationships. In their new capacity, they will play a crucial role in executing Al Ramz's strategic vision, and I am excited to collaborate alongside them to achieve our maximum potential.”Haisam will be working closely with the Group Managing Director to strengthen the Group's financial services and management consultancy offerings with the objective of assisting client organizations in enhancing performance, remaining competitive and adapting to market conditions.Karim will collaborate closely with the Group Managing Director in his new position to enhance Al Ramz's investment banking business across asset management, corporate finance, market making, prime brokerage and research to generate value for shareholders and stakeholders and propel expansion in key markets.Haisam, formerly the Group Chief Operating Officer, has over 23 years of experience and previously served as the Financial Services Head at KPMG. He led key high-profile transactions, holds a master’s degree in Banking and Finance from Paris Sorbonne University and is a Certified Public Accountant.Karim, formerly the Chief Executive Officer of Al Ramz Capital, brings over 25 years of Investment Banking experience and previously served in several senior positions in leading institutions including Credit Suisse. Karim holds a master’s degree in Banking and Finance from Paris Sorbonne University and is a Certified Wealth Advisor.
https://adgully.me/post/2074/meta-unveils-new-ai-powered-tools-for-advertisers

Meta unveils new AI-powered tools for advertisers

Meta, the parent company of Facebook, has unveiled new AI-powered tools and features for advertisers and marketers. The company has introduced a new testing playground, the AI Sandbox, that will test generative AI-powered ad tools like text variation, background generation, and image outcropping. Meta is working with a small group of advertisers and plans to expand access gradually from July onwards. The company has also introduced new features in its Meta Advantage suite of ad automation tools, including switching manual campaigns to Advantage+ shopping in one click and using video creative in catalog ads. Additionally, the company is investing tens of billions of dollars annually in AI infrastructure and modeling to improve the performance and measurement of its ads system.The AI Sandbox will act as Meta's testing playground for early versions of new tools and features, including generative AI-powered ad tools. The goal is to learn what works for advertisers and make these features easy to use in our Meta's tools. The company is building tools like text variation, background generation and image outcropping to do things like make an ad’s text more engaging or improve parts of its creative.Currently, Meta is working with a small group of advertisers in order to quickly gather feedback that it can use to make these products even better. In July, Meta will begin gradually expanding access to more advertisers with plans to add some of these features into its products later this year.
https://adgully.me/post/2072/66-of-uae-organisations-report-data-breaches-in-2022

66% of UAE organisations report data breaches in 2022

Dubai: Infoblox Inc., a company that offers a cloud-enabled networking and security platform, released its 2023 Global State of Cybersecurity Report. According to the report, 66% of organizations in the UAE have experienced one or more data breaches in the past year, which is a worrying trend. The report highlights several security and networking trends that urge the cybersecurity industry to follow its lead in unifying networking and security teams. Mohammed Al-Moneer, Regional Sr. Director, META at Infoblox commented that respondents in the UAE continue to face challenges in securing remote employee and corporate-owned devices, networks and endpoints. Most of them fear data leaks and cloud attacks and do not believe they have a firm grip on the insider threat. The report presents various findings, such as the prevalent security controls and attack methods, the estimated average value of losses suffered by UAE organizations and the top anticipated challenges in protecting against attacks.Findings from the 2022 study among UAE respondents reveal the following trends:   Since the COVID-19 pandemic began, many UAE organizations fast-tracked digital transformations to support remote workers (61%), boosted support for customer portals to support their workforces or customers (46%), and focused network and security controls on the edge - such as SASE, secure access service edge (44%).   In the past year, a large share of UAE organizations added remote employee- and corporate-owned mobile devices (59%) and cloud-managed DDI (DNS-DHCP-IPAM) servers (59%) to protect their networks while managing the proliferation and associated security risks from more remote devices on the network. Also, 55% added smart kiosks or similar devices to support remote customers or clients.   In the next 12 months, UAE respondents said their organization will be most concerned about data leakage (48%), cloud attacks (40%) as well as attacks through networked IoT (29%).   UAE respondents believe their organization is least prepared to defend their organization’s networks against insider threats (15%), direct attacks through cloud services (13%), data leakage (13%), as well as ransomware, supply chain/third-party attacks and attacks through networked IoT, which were mentioned by 11% each. They did not seem confident in workers’ or suppliers’ ability to maintain high security standards, especially with organizations transitioning from on-premises to cloud services.   On average, UAE organizations detected more issues resulting from email/phishing attacks compared to any other type. Respondents estimated their organization detected issues resulting from roughly 27 email/phishing attacks in the past 12 months, as well as 17 ransomware attacks, 15 network attacks, 15 device/ endpoint attacks, 14 application attacks and 14 cloud attacks in the same period.   Two-thirds (66%) of UAE respondents reported one or more breaches to their organization from cyberattacks—most originating from Wi- Fi access points as a result of a remote workforce (41%), third-party and/or supply chain providers (39%), IoT devices or networks (38%) and cloud infrastructure or applications (36%).   Phishing was the most common attack method against organizations that were breached, accounting for 62% of attack methods in the past year, followed by advanced threats (APTs) (53%) and ransomware (51%).   Collectively, the estimated average value of UAE organizational losses— including direct and indirect financial losses as well as reputational harm and remediation expenses—resulting from those breached in the past year was roughly 8 million UAE dirham (USD $2.2 million). Organizations that were victims of breaches mostly experienced system outages or downtime (49%), data lockouts due to ransomware (41%) and other malware infections (39%) or data manipulation (38%).   UAE organizations used a variety of controls to protect their networked assets in on-premises, cloud-based and hybrid (on-premises and cloud-based) environments. The most prevalent are VPN/access controls (29%) for on-premises; DNS security (48%) and cloud access security brokers, data encryption and secure provisioning and deprovisioning (44% each) for cloud-based environments.   On average, most organizations (69%) take up to 24 hours to investigate a threat, with many relying on third-party threat intelligence platforms or services. To aid their investigations or threat hunts, security teams mostly rely on vulnerability information (44%), DNS queries and response (43%), open-source intelligence (39%) and network flow data (38%).   The Domain Name System (DNS) provides various security measures to protect organizations and is a key component in virtually all organizations’ security strategies. Respondents reported their organization most typically uses DNS in its strategy to help with the following: protecting against threats like DNS tunneling, data exfiltration and domain generating algorithms that other security tools might miss (61%); helping detect malware activity earlier in the kill chain (57%); blocking known bad destination requests to reduce the burden on perimeter defenses (55%); and informing them of devices making requests to connect to malicious destinations (51%).   The top anticipated challenges in protecting against attacks relate to the ability to monitor remote worker access (38%), respond to alerts (31%), shortage of IT security skills (30%) and deal with limited budgets (35%).   A majority (62%) of UAE organizations indicated their IT security budgets increased in 2022, and 72% said they expected bigger security budgets in 2023 to combat known and new threats.   The most popular planned technology purchases include network traffic monitoring/network detection and response (NDR) and threat intelligence (50% each) for hybrid environments; data loss protection, cloud access security brokers (CASBs) and DNS security (39% each) for cloud-based systems; secure provisioning and deprovisioning (27%), VPN/access controls (25%) and endpoint detection and response (24%) for on-premises protection.