https://adgully.me/post/6017/emirates-wins-best-inflight-entertainment-award

Emirates wins ‘Best Inflight Entertainment Award’

Emirates was crowned the global winner of the ‘Best Inflight Entertainment Award’ in Airline Ratings 2024 Airline Excellence Awards, announced online.Emirates scooped the top award for inflight entertainment from an extensive finalist list of global airlines, due to its whopping 6,500 channels of high quality and acclaimed content, the world’s largest entertainment library in the sky - making it a clear winner for the Best Inflight Entertainment award.Customers enjoying Emirates flights can access a world-class entertainment library of 6,500 channels which includes;  More than 2,000 Hollywood and internationally acclaimed movies including 2024 Academy Award® winning films.  Hundreds of complete TV series and full box sets including the latest shows from leading streaming platforms and media brands such as HBO Max, Discovery+, BBC, Bloomberg Originals and Shahid.  Over 200 documentary movies and popular TV docu-series.  More than 150 Arabic movies and TV shows including a dedicated collection of Emirati movies.  More than 300 Bollywood and South Asian movies and TV shows in 13 languages.  Global cinema in over 50 languages with more than 600 international movies from across Europe, Africa, Asia and Latin America.  Over 300 movies with ‘Closed Captions’ and 140 movies with ‘Audio Description’, offering accessibility to the visually impaired.  Emirates headphones are provided to customers in all cabin classes, including premium Bowers & Wilkins E1 headphones in First Class, created by the renowned British sound experts exclusively for Emirates, using noise?cancelling technology to block out ambient cabin sounds and deliver the cleanest output.  Specially designed Emirates headphones for kids’ comfort.  Emirates headphones are also compatible with hearing aids when set to the ‘T’ position.  A music library of over 3,500 albums and curated playlists.  5 channels of live TV, including 3 news channels and two channels with live sports coverage.  Over 250 dedicated kids and family channels including dozens of shows for pre-school kids.  Happiness, wellbeing and self-development content including brands such as LinkedIn Learning and Mindvalley.  Podcasts and audiobooks including Emirates World, dedicated to highlighting the destination of Dubai and engaging with global thought leaders.  An inflight airshow capability that allows customers to follow their flight's progress on a moving map, and see the world from 40,000ft through external cameras.  Emirates Skywards members can enjoy free connectivity to Wi-Fi onboard.Emirates continually updates its inflight content every month, adding hundreds of movies, TV shows, podcasts, and music channels each month to its extensive entertainment library and securing exclusive partnerships with the best content providers. Customers can also curate their own ice experience before their flight, simply by browsing and pre-selecting movies or TV shows on the Emirates app, which can then be synchronised to ice the moment they board, maximising the seamless travel experience.Emirates inflight entertainment journey began almost 30 years ago, when it was one of the first airlines to introduce seat-back videos for economy-class passengers. Emirates is also committed to setting industry standards and accessibility for people of determination and was the first airline in the world to introduce Audio Descriptive soundtracks and Closed Captions on movies on an inflight entertainment system.Airlineratings.com Editor-in-Chief Geoffrey Thomas commented on the award: “Our editors were unanimous in their praise for Emirates ice system as a step above. That early investment in inflight entertainment has paid off for Emirates and just when you think it can’t do it better – it lifts the bar once again.”The AirineRatings.com Airline Excellence Awards are evaluated by an editorial team with many years of experience, based on a robust criteria including product and safety rating, passengers’ reviews on AirlineRatings.com and Trip Advisor, and overall profitability
https://adgully.me/post/5244/winter-split-of-amazon-university-esports-concludes-in-uae

Winter Split of Amazon UNIVERSITY Esports concludes in UAE

Amazon UNIVERSITY Esports has concluded its Winter Split Competition of the 2022/23 season, with more than 1,300 students from over 50 universities participating in the competition for a grand total prize pool of 12,500 dollars. Students have taken part every week in a spirit of community and competition to determine the top teams in a range of games including League of Legends, VALORANT, Rocket League, Overwatch 2, Rainbow Six Siege, FIFA 24 and Super Smash Bros.In addition to video game competitions, the project includes in-person and educational activities and provides students with the opportunity to take their first steps into this rapidly growing industry professionally. The full list of winnersIn Riot Games’ titles, the team ‘Kamikaze UAE’, won the League of Legends finals, comprised of students from Rochester Institute of Technology Dubai, Higher Colleges of Technology, United Arab Emirates University, and the American University of Sharjah. In VALORANT, ‘PifthePaf’ triumphed in the finals, with students from Rabdan Academy, Ajman University, Heriot-Watt University, University of Wollongong in Dubai and Zayed University.Both winning and finalist teams will represent the UAE in the Amazon UNIVERSITY Esports Masters MENA Series. This live event brings together the best university teams from the UAE, Saudi Arabia, Egypt, and Morocco to compete for the regional championship.Community tournaments for Rocket League, Overwatch 2, Rainbow Six Siege, FC 24, and Super Smash Bros were also organized. From virtual to on-siteAmazon UNIVERSITY Esports is not just an online gaming competition, it is also committed to reaching today’s youth, by hosting the UNIVERSITY Tour. This face-to-face event aims to introduce young people to the esports ecosystem.For the second consecutive season, the UNIVERSITY Tour is being held in the UAE. The Tour visited the Canadian University Dubai and the University of Wollongong in Dubai during the first split, where students could learn more about the competition. During the second split, the tour will visit more universities across the country.  Rise of Esports in UAE Amazon UNIVERSITY Esports and MENA Tech have seen the potential in the UAE’s gaming and esports industry. In 2022, it defied global gaming revenue trends by registering a 6% growth in the MENA region, totalling $6.8 billion.Partly driven by the Middle East's predominantly young population, the gaming surge in the UAE is notable, with nine out of 10 adults being gamers — the highest rate globally — and 23% engaging in gaming for over 11 hours weekly. With government initiatives like ADGaming in Abu Dhabi, the capital city alone already hosts over 70 game developers and esports teams, with projections for considerable growth soon. Supporting the student esports communityAmazon UNIVERSITY Esports is made possible thanks to the support of top-level publishers such as Riot Games, Ubisoft, Shahid and Deliveroo.
https://adgully.me/post/4810/amazon-university-esports-deliveroo-partner

Amazon UNIVERSITY Esports & Deliveroo partner

Amazon UNIVERSITY Esports, the foremost esports and education initiative, and Deliveroo, the award-winning delivery service, have unveiled a pioneering collaboration agreement. This strategic alliance is designed to elevate both the gaming and educational spheres in the UAE.Since its launch in the UAE, Amazon UNIVERSITY Esports has had a huge growth in the number of players and teams, participating universities, and organising competitions and events, becoming one of the leading players in the esports field in the region. The project is being developed in 26 countries on 4 continents and is hosted in the region by MENA Tech Entertainment (a company of GGTech Entertainment).Deliveroo, the British fast food delivery company, has a significant presence and growth in the UAE. Furthermore, it operates in nine other countries and more than 500 cities. This collaboration marks a significant step in bridging the gap between esports and education, providing students with unique opportunities to explore their passion for gaming while pursuing academic excellence.Amazon UNIVERSITY Esports and Deliveroo share a common goal of engaging with the local community. Through various initiatives, including esports tournaments and educational events, they aim to create a vibrant and inclusive space for gamers and learners.As part of the collaboration, Deliveroo will contribute to the digital innovation initiatives of Amazon UNIVERSITY Esports, ensuring that students have access to cutting-edge technology and resources to enhance their esports skills. In 2023, the MENA region is the fastest-growing domestic gaming market in the world, with a base of over 377 million gamers. Globally, the total number of gamers reaches an impressive 3.24 billion. According to the Statista Global Consumer Survey, the UAE leads the world with the highest percentage of adult gamers, with nine out of ten actively participating.Underlining its commitment to the gaming industry, the UAE is channelling significant investment through initiatives such as 'Abu Dhabi Gaming', which was launched just last year. This strategic endeavour aims to nurture regional gaming talent and establish the country as a year-round hub for gaming events. Mario Perez, CEO of MENATech commented: "We are thrilled to welcome Deliveroo as a key partner in our mission to redefine the boundaries between esports and education. This collaboration is not just about sponsorship; it's about creating a lasting impact on the lives of students who are passionate about gaming and learning."Aysar Joudeh, Senior Brand Manager of Deliveroo, added: "For Deliveroo, this partnership with Amazon UNIVERSITY Esports represents an exciting journey into the dynamic intersection of food, shopping, and gaming. As we continue to witness the extraordinary growth of esports in the UAE and globally, we are thrilled to be part of an initiative that not only enhances the gaming experience for students but also fosters a unique synergy between education and entertainment.As the UAE leads the world with the highest percentage of adult gamers, we see this collaboration as an opportunity to engage with the local community and create a vibrant, inclusive space for foodies, gamers, and learners alike. We look forward to the exciting journey ahead!” Amazon UNIVERSITY Esports is made possible thanks to the support of top-level publishers and brands such as Riot Games, Shahid, and Deliveroo.
https://adgully.me/post/2396/google-partners-with-arabic-streaming-platform-shahid

Google partners with Arabic streaming platform Shahid

Dubai: Google has announced its partnership with Shahid, the MBC GROUP-owned Arabic streaming platform. This collaboration brings Shahid's content to the forefront of Google search, enriching the entertainment experience for users. With the integration of Shahid's vast content library into Google's 'What to watch' feature, individuals in the UAE can now seamlessly explore and access the latest shows and series from Shahid's extensive collection.By leveraging the 'What to watch' feature, Google users in the UAE can conveniently discover Shahid's diverse content lineup. Whether searching for a specific series, show, or simply typing "series on Shahid or MBC," users will be presented with an array of options directly within Google Search. This innovative feature, initially introduced during Ramadan earlier this year, currently supports both English and Arabic languages, catering to the preferences of UAE residents. Google aims to expand this feature to additional countries in the Middle East and North Africa region in the near future."We are absolutely thrilled to be partnering with Google, as the first regional streaming service on Watch Actions, to bring Shahid's vast content library directly to our audiences in Google search results," said Ahmed Qandil, Director of Growth and Brand Marketing at Shahid.The integration between Google and Shahid enables a seamless entertainment experience for users. By selecting the 'Watch Now' icon, individuals will be swiftly redirected to Shahid's site or mobile app, ensuring uninterrupted access to their favorite shows and series. This collaboration exemplifies Google's commitment to enhancing user experience and providing easy access to quality content across multiple platforms.Google and Shahid's partnership marks a significant milestone in the realm of Arabic streaming platforms, leveraging the power of Google's search capabilities to deliver premium content to a wider audience. Users in the UAE can now explore Shahid's extensive content library, making Google Search the go-to destination for discovering the latest and most captivating shows and series.
https://adgully.me/post/1080/arabic-streaming-platform-shahid-now-available-on-konka-smart-tvs

Arabic streaming platform Shahid now available on KONKA Smart TVs

KONKA Group Co., Ltd. a leading technology company, and MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA) region, have recently announced a strategic partnership that will allow all KONKA Android (version 11 and up) and webOS smart television users in MENA countries to easily and quickly access MBC's Shahid, the world's leading Arabic streaming platform, via the homepage launch bar or the Shahid App.Kobe Liao, General Manager of International Business Division, KONKA, said, "In recent years, KONKA has actively expanded its international reach while prioritizing offering localized services through increased investment in after-sales service teams and closer collaboration with local business partners. The new strategic cooperation with Shahid will empower both sides to achieve mutually beneficial results. Meanwhile, KONKA will also continue to optimize product layout and strengthen product innovation and creation for more users in the region."Shahid, the world's leading Arabic streaming platform, offers premium content to Arab families, including binge worthy exclusive Shahid Original Series; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality; FAST Channels, as well as sports and international offerings.KONKA has started promoting Shahid's content on its global social media channels this September. With their closer cooperation, the two parties will continue to serve local consumers in the region and provide more abundant and convenient entertainment content choices. The rich Shahid Originals content enables viewers to exclusively stay up to date with the latest Arabic series and films, while KONKA, as a leader in digital home entertainment, will provide ultra-high-definition picture quality on its smart TVs and create a more immersive viewing experience to the users.