This Mother's Day, IKEA gets messy for a heartfelt reason

This Mother's Day, Al-Futtaim IKEA partnered with Memac Ogilvy to create a unique campaign celebrating the boundless creativity of children and the love that transcends a tidy home.The campaign, titled "A Priceless Mess," challenged the idea of children's artwork on furniture as something to be erased. Instead, IKEA transformed their stores into vibrant art studios where kids were encouraged to decorate tables, chairs, lamps, and even clocks – turning everyday items into extraordinary gifts for their moms.These personalized creations, adorned with love and imagination, became priceless keepsakes. The campaign aimed to show parents that through the eyes of a mother's love, every scribble becomes a cherished masterpiece."A Priceless Mess" wasn't just about creating unique presents; it was a gentle reminder of the fleeting and precious moments of childhood. It redefined the concept of gift-giving, proving that sometimes the most meaningful presents are the ones made with love, a few scribbles, and a whole lot of heart.

Emirates wins ‘Best Inflight Entertainment Award’

Emirates was crowned the global winner of the ‘Best Inflight Entertainment Award’ in Airline Ratings 2024 Airline Excellence Awards, announced online.Emirates scooped the top award for inflight entertainment from an extensive finalist list of global airlines, due to its whopping 6,500 channels of high quality and acclaimed content, the world’s largest entertainment library in the sky - making it a clear winner for the Best Inflight Entertainment award.Customers enjoying Emirates flights can access a world-class entertainment library of 6,500 channels which includes;  More than 2,000 Hollywood and internationally acclaimed movies including 2024 Academy Award® winning films.  Hundreds of complete TV series and full box sets including the latest shows from leading streaming platforms and media brands such as HBO Max, Discovery+, BBC, Bloomberg Originals and Shahid.  Over 200 documentary movies and popular TV docu-series.  More than 150 Arabic movies and TV shows including a dedicated collection of Emirati movies.  More than 300 Bollywood and South Asian movies and TV shows in 13 languages.  Global cinema in over 50 languages with more than 600 international movies from across Europe, Africa, Asia and Latin America.  Over 300 movies with ‘Closed Captions’ and 140 movies with ‘Audio Description’, offering accessibility to the visually impaired.  Emirates headphones are provided to customers in all cabin classes, including premium Bowers & Wilkins E1 headphones in First Class, created by the renowned British sound experts exclusively for Emirates, using noise?cancelling technology to block out ambient cabin sounds and deliver the cleanest output.  Specially designed Emirates headphones for kids’ comfort.  Emirates headphones are also compatible with hearing aids when set to the ‘T’ position.  A music library of over 3,500 albums and curated playlists.  5 channels of live TV, including 3 news channels and two channels with live sports coverage.  Over 250 dedicated kids and family channels including dozens of shows for pre-school kids.  Happiness, wellbeing and self-development content including brands such as LinkedIn Learning and Mindvalley.  Podcasts and audiobooks including Emirates World, dedicated to highlighting the destination of Dubai and engaging with global thought leaders.  An inflight airshow capability that allows customers to follow their flight's progress on a moving map, and see the world from 40,000ft through external cameras.  Emirates Skywards members can enjoy free connectivity to Wi-Fi onboard.Emirates continually updates its inflight content every month, adding hundreds of movies, TV shows, podcasts, and music channels each month to its extensive entertainment library and securing exclusive partnerships with the best content providers. Customers can also curate their own ice experience before their flight, simply by browsing and pre-selecting movies or TV shows on the Emirates app, which can then be synchronised to ice the moment they board, maximising the seamless travel experience.Emirates inflight entertainment journey began almost 30 years ago, when it was one of the first airlines to introduce seat-back videos for economy-class passengers. Emirates is also committed to setting industry standards and accessibility for people of determination and was the first airline in the world to introduce Audio Descriptive soundtracks and Closed Captions on movies on an inflight entertainment Editor-in-Chief Geoffrey Thomas commented on the award: “Our editors were unanimous in their praise for Emirates ice system as a step above. That early investment in inflight entertainment has paid off for Emirates and just when you think it can’t do it better – it lifts the bar once again.”The Airline Excellence Awards are evaluated by an editorial team with many years of experience, based on a robust criteria including product and safety rating, passengers’ reviews on and Trip Advisor, and overall profitability

Bahrain Tourism and Exhibitions Authority Unveils "Ramadan in Bahrain" Guide

As part of the festivities in Manama, the Gulf tourism capital for 2024, Bahrain Tourism and Exhibitions Authority (BTEA) announces the launch of the Ramadan Tourism Guide titled “Ramadan in Bahrain.” The festivities will commence at the Bahrain National Theatre, inviting visitors and tourists from across the globe to immerse themselves in the vibrant culture of the season. This guide brings together an exciting array of tourist events, iftar and suhoor offerings, and luxurious accommodation packages, promising visitors an unforgettable experience during the holy month of Ramadan. Live performances, bazaars, seating areas, food, and beverage vendors, and more await participants, promising an enriching cultural experience. Sarah Ahmed Buhiji, CEO of Bahrain Tourism and Exhibitions Authority (BTEA), highlighted the authority’s commitment to boosting tourism momentum year-round by launching initiatives during Ramadan in collaboration with the private sector. Buhiji underscored the significance of the “Ramadan in Bahrain” guide in serving BTEA’s promotional goals, aiming to showcase Bahrain’s intriguing attractions and diverse tourist landmarks. She emphasized that the Ramadan Guide is replete with numerous offerings in tourism, entertainment, and hospitality, extending a warm welcome to all tourists, whether families or individuals.A plethora of venues and locations across the kingdom will host a myriad of entertaining events during Ramadan, including Marassi Galleria, Al Liwan, The Avenues, Souq Al Baraha, and Seef Mall-Seef District. Visitors will find themselves immersed in a vibrant cultural display, with Gergaoon events at all municipalities ensuring that Ramadan nights are filled with joy and glamorous festivities. Bahrain National Theatre will come alive with the “Manama Nights” event offering an array of entertaining activations, from musical performances to traditional games. Additional events of “Ramadan in Bahrain” include the “Emirates Arabian Horse Global Cup (Bahrain Breeders Show)” at Bahrain Royal Equestrian and Endurance Federations, “Musagaf Evenings” in Manama Souq, “Roast Camp” at Budaiya Botanical Gardens, “Layali Chill” at Bahrain Bay, and “Ramadan Nights” at District 1 featuring Geragoon and traditional performances. With exclusive offers, 23 luxurious hotels will provide delightful Iftar and Suhoor experiences, catering to the discerning tastes of visitors. These hotels include The Ritz-Carlton, Four Seasons, Raffles Al Areen Palace, Gulf Hotel Bahrain, Jumeirah Gulf of Bahrain, Sofitel Bahrain Zallaq, Movenpick, Hilton-Juffair, Intercontinental Regency, The Westin, Downtown Rotana, Le Meridien, Crown Plaza, Wyndham Grand Manama, The Merchant House, The Domain Hotel & Spa, The Grove, Dragon Resort, Fraser Suites Diplomatic Area, Novotel Bahrain Al Dana Resort, Golden Tulip, Majestic Arjaan by Rotana, and Swiss-Belhotel Seef. Visitors from across the globe are invited to participate in the vibrant Ramadan festivities in Bahrain, promising an enriching cultural experience and unforgettable memories.

New and BBC App launch globally

BBC Studios, the commercial arm of the BBC, and BBC News has announced the global launch of the all-new and BBC app, transforming the way digital audiences read, watch, and find the BBC’s renowned journalism and storytelling outside of the UK. Available to users worldwide, the new website and app boast an updated design and navigation along with more of the trusted, impartial journalism that consumers rely on the BBC for across the world. The new and BBC app also allow for a more premium and sustainable commercial offering with ad tech enhancements that unlock new opportunities for advertisers.The BBC app, which replaces the International BBC News app, brings together content from across the BBC, for the first time ever. The app mirrors the refreshed experience, offering stories and videos across Business, Innovation, Culture, Travel, Earth and more, alongside News, Sport, and live coverage. The BBC app is available for download today in the App Store for Apple users and for Android devices via Google Play.Tara Maitra, Chief Commercial Officer, BBC Global Media & Streaming, BBC Studios, said: “We are excited to bring the new website and brand-new BBC app to audiences and partners around the globe, following a successful first introduction to consumers in North America,” said “These new digital products deliver an experience as premium as our news and storytelling and offers us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe.”Naja Nielsen, Digital Director for BBC News, said: “We know there is huge appetite for impartial BBC News journalism as we report – without an agenda – on the burning issues of our time. Thanks to our independent journalism, the BBC is the world’s most trusted international news media organisation, reaching more than 400 million people each week. As we expand and develop our global digital newsroom, I am thrilled our new global app and website will provide an excellent experience and much better showcase our world-beating journalism”, which re-launched in North America last December, and the BBC app allow users to engage with the BBC’s content in a more cohesive experience. Some of the changes to the website and app include:New Homepage: The new homepage and home screen now include a mix of the biggest global news stories of the moment plus a selection of timely and relevant features, curated by BBC editors.New Look, Same Trusted News: Visitors looking to dig deeper into what’s happening around the globe can navigate to News to find articles, videos, and live coverage. Those looking for news from Africa, Asia, Australia, Europe, Latin America, and Middle East can find it in the World section under News.New Sections: BBC's arts and entertainment coverage in Culture, technology, health and science in Innovation, and sustainability and environment in Earth. Sport, Business and Travel continue to offer agenda-setting stories from around the world, as well as the thought-provoking features readers have come to love from the BBC.More BBC Videos: New Video section offers an extensive library of BBC videos and multimedia storytelling featuring content ranging from news and sport updates to captivating stories on climate, sustainability, science, health, entertainment, and history.More Live Coverage: New Live section makes it easier to find live news updates and live global sport coverage as they unfold.Up-to-the-Minute Breaking News Alerts: Audiences can sign up to receive the same breaking news notifications they always have.The BBC Direct to your Inbox: Discover our newsletters, including The News Briefing, US Election Unspun, Tech Decoded, Future Earth, The Essential List and the brand-new In HistoryThe new website and app, together, create a streamlined digital ecosystem that makes it easier than ever for audiences worldwide to discover a wider array of BBC content. The consistent, unified layout across web and app results not only in an improved user experience, but the unified, single product suite also allows for more opportunities and flexibility for advertising and sponsorship across both web and app.Advertising partners can now take advantage of more premium high impact ad units that live seamlessly alongside the BBC’s content, making for a more effective consumer journey. Marketers will also benefit from advanced targeting capabilities featuring more sophisticated audience intelligence, segmentation, and attribution that connects campaigns across web and app products, delivering enhanced measurable results for partners.These new digital platforms and features, coupled with research that shows advertising within news can drive business results, together bolster the opportunity for marketers to reach the coveted audience of engaged and informed news consumers. In fact, according to the IAB1, advertising in news creates a halo effect, with consumers more likely to consider making a purchase after being exposed to a brand’s advertisement within their preferred news sources. Findings show that 90% of consumers have either a positive or neutral response to brands that advertise within news, while nearly half of consumers find brands that advertise in the news to be more customer-focused and engaging, more innovative, and relevant to them. The study from the IAB reinforces internal findings into the aggregated performance of advertising on, which show an 80%+ average lift in likelihood to recommend and consideration across key and the BBC app are the latest step in the company’s ongoing digital transformation, and is supported by its investment in North America, which includes an expanded newsroom that facilitates deeper analysis and local expertise of the regional stories affecting the world. Recently, the company also launched the BBC News FAST channel in the U.S. across leading services, more than doubling the channel’s reach in the region. Ranked as the most trusted news broadcaster in the world, the BBC is driven by its public service mission and editorial guidelines and standards for which the organization is known.The development and operation of and the BBC app is driven by BBC Studios Global Media & Streaming division, which leverages the power of the BBC to reach and engage audiences worldwide. GM&S is responsible for the distribution and advertising of BBC News globally outside of the U.K. GM&S is a division of BBC Studios, the BBC Group’s commercial arm that helps to fund innovation, internationally recognized programming, and the organization’s public service mission.

Peter Katusak-Huzsvar joins The Ritz-Carlton, Jeddah as GM

The Ritz-Carlton, Jeddah has appointed Peter Katusak-Huzsvar as its General Manager, effective immediately. A seasoned professional with an impressive track record in the industry, Peter brings with him a wealth of international hospitality expertise. Taking the helm of this iconic establishment, he is dedicated to crafting unforgettable experiences and further enhancing the renowned legacy of the Ritz-Carlton, Jeddah.Armed with a BSc in Hospitality Administration & Management from Corvinus University Budapest and an MSc in Business Administration & Management from the University of Pécs, Peter boasts an illustrious career that spans more than three decades.After commencing his career in Hungary, Peter has held pivotal roles in renowned hotels across Europe, Asia, and the Middle East, culminating in his most recent role as the General Manager of W Dubai – The Palm and W Residences Dubai – The Palm, UAE, a position he assumed in August 2020. Prior to this, he held the role of General Manager at SO/Vienna in Austria, where he steered the property to excellence from January 2018 to July 2020.Peter’s leadership journey is marked by significant roles, including General Manager at W Dubai – Al Habtoor City, UAE, and W Guangzhou, China, while his versatility and unwavering commitment to excellence were notably showcased during his tenure as the General Manager – Task Force at Sheraton Grand Doha Resort & Convention Hotel, Qatar. Additionally, his noteworthy tenure as the General Manager at W St. Petersburg, Russia, and Director of Operations at W Doha Hotel and Residences, Qatar, underscore his mastery in curating unparalleled experiences within the realm of luxury.Peter’s unwavering commitment to continuous professional development is unmistakable, demonstrated by his participation in seminars and training programs. Standout among these is his completion of the Finance360 for GMs program by eCornell, along with the Heartist Journey – Supertransformer Training, and the Value-Based Leadership Training, underscoring his steadfast dedication to staying abreast of industry best practices.Recognized as the General Manager of the Year – High-End Resort (top 10) by Hotelier Middle East in 2023, Peter was also included in Hotelier Middle East’s General Manager Power 100 List UAE for two consecutive years in 2021 and 2022, attesting to his profound impact in the regional hospitality landscape. Further accolades include the Stephen Garff, Marriott Award of Excellence for Culture and the Debbie Marriott Harrison Leader of the Year Award in 2022 and 2021, respectively. Fluent in Hungarian, German, and English, with proficiency in Italian and Russian, Peter brings a cosmopolitan perspective and linguistic finesse to his role. Serving as the key chair of the Marriott Business Council UAE Market-Driven Initiatives Council since January 2021 and the MBC UAE F&B Council since August 2020, Peter actively contributes to shaping industry initiatives.

Abu Dhabi to get world's first $280 million esports island

True Gamers, a network of esports lounges, has unveiled an ambitious plan for a dedicated esports island in Abu Dhabi. This first-of-its-kind development, valued at $280 million, aims to become a global hub for esports enthusiasts.Key features:Professional Gaming Training Facility: Aspiring esports athletes can hone their skills at a state-of-the-art training facility.TG Arena: This high-tech venue will host major gaming tournaments, attracting players and spectators from around the world.Luxury Esports Hotel: Catering to the esports experience, the hotel will feature innovative touches like a PUBG-inspired parachute check-in.Digital Tower: This business hub will offer workspaces, startup accelerators, high-speed technologies, and animation development studios, fostering innovation within the esports industry.GG (Good Game) Bootcamps: Inspired by American college fraternities, these bootcamps will provide professional gamers with dedicated practice spaces, healthy meals, and top-tier equipment to prepare for major competitions.Children's Esports Camps: Catering to the next generation, the island will feature camps to introduce children to the world of esports in a positive and educational environment.Project Status:True Gamers has committed $280 million to the project and is actively seeking additional investors to secure funding.Discussions with developers are ongoing, with construction expected to begin in the near future.Founded in 2019, True Gamers has established itself as a major player in the esports scene. They currently operate 124 esports lounges across the UAE and Eastern Europe.In 2024, they further expanded their reach with a $45 million investment to open 150 clubs in Saudi Arabia.The proposed esports island in Abu Dhabi signifies True Gamers' ambitious vision for the future of esports, creating a dedicated ecosystem for players, businesses, and fans alike.

Saudi Super Cup 2024, DCT Abu Dhabi tie up with Alike as ticketing partner

Alike, the leading social travel marketplace, has announced the availability of exclusive online match ticket packages for the highly anticipated Saudi Super Cup 2024.The semi-finals and finals of the tournament are to be held in Abu Dhabi, UAE, from April 8th to 11th, 2024, featuring top Saudi Pro League clubs Al Ittihad, Al Nassr, Al Hilal, and Al Wehda. This highly anticipated event is expected to be headlined by legendary players like Cristiano Ronaldo, Karim Benzema, Sadio Mane, Ruben Neves, Sergej Savic and Aymeric Laporte This exciting event presents a unique opportunity for football fans in the UAE and the wider region to witness world-class footballing action during the Eid holiday period.Alike will be offering an exclusive selection of match tickets with included hotel stay in Abu Dhabi. Fans will be able to upgrade the hotel accommodations as per their choice. The sports packages will cater to diverse preferences, featuring 5-star, 4-star, and 3- star hotels across the city.Alike’s user-friendly online platform will enable guests to effortlessly select their preferred seating options within the stadium, ensuring the perfect vantage point to witness the action. In additional to the hotels pre-included in the ticket package, guests will be able to upgrade their hotel through a diverse range of accommodations across various budget categories, allowing them to find the preferred option that caters to their needs and preferences. Alike offers fast and secure digital access to booked match tickets and hotel booking confirmations, directly through the platform. This all- encompassing proposition enables the football enthusiasts to finalise their entire tournament experience from the comfort of their home, saving valuable time and ensuring a stress-free booking process.“Unique experiences are way more central to our travel plans than ever before and seeing the top football stars during Saudi Super Cup 2024 is the perfect opportunity to pack our bags and be in Abu Dhabi this April,” said Ashish Sidhra, Co-Founder of Alike. “This prestigious tournament brings together world-class football and a chance to experience the vibrant city of Abu Dhabi during this Eid holiday period. Alike’s innovative platform will offer fans a convenient and secure way to book their preferred package and witness this unforgettable event with complete peace of mind.”Ticket sales for the Saudi Super Cup 2024 will go live on Wednesday, March 20th, 2024, exclusively through Alike's online platform. The ticket packages are expected to sell-out fast and fans are encouraged to book their tickets at the earliest to prevent disappointments.

NY VFXWAALA partners with and invests in Goodbye Kansas Studio

NY VFXWAALA, a visual effects (VFX) studio founded by actor Ajay Devgn, has entered into a strategic partnership with Goodbye Kansas Studio (GBK) of Stockholm, Sweden.Key aspects of the partnership:  • Investment and Joint Venture: NY VFXWAALA, through an offshore subsidiary, has acquired a significant stake in GBK, solidifying the collaboration. Additionally, a joint venture studio will be launched in India to leverage combined expertise.  • Combined Expertise: GBK brings a wealth of experience in VFX, animation, and game trailers for major studios like HBO, Netflix, and Ubisoft. NY VFXWAALA boasts an award-winning portfolio of over 300 films.  • Global Reach and Growth: The partnership aims to expand service offerings globally, attracting talent from India and Asia. They will target new markets and capitalize on the growing VFX and gaming content outsourcing trend.  • Enhanced Service Offerings: The combined entity will offer a broader range of services, including 3D scanning, motion capture, and character design. They will also focus on the Indian gaming market and other Asian opportunities.  • Research and Development: A collaborative R&D team will be established to explore new technologies and tools for the VFX industry.Ajay Devgn, Founder and Chairman of NY VFXWAALA, said: "This partnership with GBK allows us to extend our global reach and deliver exceptional services to clients worldwide. We are excited to collaborate with a like-minded partner and contribute to the creative and technological advancements in the industry."Per Anders Wärn, Chairman of the Board, Goodbye Kansas, said: "NY VFXWAALA is a perfect partner, sharing our commitment to talent, technology, and storytelling. This partnership strengthens both our organizations and creates new opportunities for our employees and clients."Stefan Danieli, CEO of Goodbye Kansas: "We welcome NY VFXWAALA as a strategic investor and partner. This collaboration will significantly contribute to our growth and expand our production capabilities, supporting GBK's profitable future."Naveen Paul, Creative Head and Co-founder of NY VFXWAALA, said: "We are thrilled to partner with the GBK team. Together, we aim to raise the bar for quality, expand globally, and offer exceptional service. We invite talented individuals worldwide to join us on this exciting journey."

Global startups awarded in Dubai for innovation and sustainability

Select startups from around the world that drive innovation in sustainability and bring positive change in the world were recognized and celebrated through VerdExim Sustainability Awards in Dubai recently.“The vision is to create a global community of sustainability leaders, driving positive environmental and social impact through innovation,” Mr. Salah Ibrahim Al Nasser, Chairman, CEO, Exim Finance said while presenting the awards.In overall 160 startups, 34 projects were shortlisted for the awards through a stringent selection process and unique methodology by an expert panel, and three promising startups – Equinox from the Netherlands in the Renewable Energy category, Harcourt Agri Farm from Kenya in the Agritech category and Concept Loop from Pakistan in the Recycling category – were presented the Awards at the glittering ceremony in Dubai.Her Excellency Dr. Mariam Mohamed Fatima Matar MD Phd, Founder & Chairperson of UAE Genetic Diseases Association (UAEGDA) handed over the Awards to the winners.Equinox was awarded as the Grand WinnerA special recognition was awarded to Ali Humaid Ali Alloghani Al-Ali from UAE for being the youngest innovator.The VerdExim Sustainability Awards are instituted by Exim Finance, a Dubai-based finance facilitation company, for empowering future leaders in green innovation and to recognize companies and organizations that are catalysts for change by accelerating the transition to a sustainable world, he added.The selection was made from startups that employ MVPs (minimum value products), that align with sustainability goals, addressing critical environmental and societal challenges. The awards are given in three categories: Diversity, Innovation and Opportunity. Eligible industries are Renewable Energy, Food Security, Recycling, Agritech, Manufacturing, and Biotechnology.Leading Mr. Anshul Dawani, Managing Partner at Exim Finance has highlighted the Exim Forest confidently announced that engagement to tree planting with each individual is something really sustainable in generations to come which will be the legacy of VerdExim and Exim Finance to be connected with the future partners.

Stirring success: Qadreya Al Awadhi's journey from stocks to Bumblebee Food

At just 16 years old, Qadreya Al Awadhi embarked on her journey into the world of stock investing, guided by her father's wisdom. Recognizing the accessibility and potential for lucrative returns in the stock market, she utilized her earnings of 150K AED to sow the seeds of her entrepreneurial dreams. Now, after more than a decade later, Qadreya stands as a testament to perseverance and innovation, having cultivated her initial investment into the flourishing enterprise known as Bumblebee. Specializing in ready-made frozen meal plans tailored for infants and toddlers, her company has not only garnered commercial success but has also earned the esteemed recognition of the United Nations Women'sQadreya's vision for Bumblebee was inspired by her desire to provide nutritious and delectable meals, fostering a healthy and sustainable relationship with food for the youngest members of society.Hailing from Dubai, Qadreya pursued her academic career in finance at Zayed University before obtaining a Master's degree in International Business from The University of Wollongong. Despite her entrepreneurial pursuits, she also maintains a full-time position at one of the world's largest financial institutions, showcasing her dedication and versatility. Acknowledging her lack of experience in the food and beverage industry, Qadreya pursued culinary education to grasp the fundamental principles of nutrition, ensuring informed decision-making in meal composition. Additionally, she enlisted the expertise of Yasmin Haddad, a seasoned pediatric nutritionist and chef to curate menus tailored to meet the nutritional needs of growing children.In this interview with Adgully Middle East, Qadreya Al Awadhi, the founder of Bumblebee Food, delves into the innovative marketing strategies adopted by brands during the Holy month of Ramadan, underscoring her commitment to continuous growth and adaptation in the ever-evolving landscape of entrepreneurship.How are the brands in the Middle East tailoring their marketing strategies/campaigns to resonate with the cultural nuances and significance of Ramadan?Numerous brands utilize social media as a key component of their marketing strategy. For instance, some highlight families coming together for iftar and using their products. To provide further context, certain food and beverage retailers incorporate dishes featuring dates and employ Islamic-themed packaging, while restaurants may offer iftar and suhoor buffets. Furniture retailers would offer decorations with crescents, lights, Arabic calligraphy, and such. Events hosted during the month usually have a segment focusing on Ramadan’s importance and impact.  Can you discuss specific examples of how you are incorporating traditional elements of Ramadan into your exclusive collections or marketing campaigns?As a kids’ food business, we are focused on the health of children during this month. Many mothers, especially working mothers, do not have the time to cook multiple meals when they are fasting so this is when Bumblebee helps. With Bumblebee, the meals are packed with nutrition that your child needs, and it only takes minutes to prepare. Of course, we also incorporate some dates into our dishes as well such as date pudding, date brownies and date cookies. Our marketing campaign specifically targets easing the mealtime preparation burden for mothers during this month. In what ways are brands leveraging social media influencers and digital platforms to connect with consumers during Ramadan, while maintaining authenticity and respect for the occasion?Brands use social media influencers to advertise their products and host Suhoor Nights where the venue is usually a majlis. The influencers usually wear traditional dresses and post content promoting the brand to their followers. This allows brands to continue their marketing efforts while still respecting the religious month.  What challenges do brands face in balancing commercial objectives with the need to honour the spiritual and cultural aspects of Ramadan, and how are they navigating these challenges?It is important to remember that Ramadan is a religious month where concepts such as donations, helping the needy, and strengthening spiritual and family bonds all encouraged. Brands could incorporate donations and help the needy as part of their CSR activities. Some brands focus too much on the aesthetics of Ramadan rather than making an impactful change. For instance, brands could donate food to the needy, join the government’s philanthropic campaigns, or even allocate a certain percentage of sales to charities that align with their own company objectives.

Starcom ME ranks #1 MENA Agency in the WARC Media 100

Starcom ME, a leading media agency under Publicis Groupe ME, has topped the charts in the WARC Media 100 as the #1 media agency in MENA. No other media agency in the region has featured in this prestigious list, underscoring the level of commitment and work it takes to earn a rank on this list. The WARC Media 100 is a ranking of the world’s most awarded campaigns and companies for media. It tracks the results of media award shows around the world, and acts as a benchmark for media excellence, allowing agencies and brands to compare their performance with that of their peers.Commenting on this feat, Tony Wazen, CEO of Publicis Media ME said, “Coming out as #1 in the WARC Media 100 is the culmination of a tremendously successful year for Starcom ME. To be included amongst the world’s best is a feat unmatched by any other media agency in MENA, and this only strengthens our resolve to push the limits of media excellence and innovation across all our media agency brands.”Ramez Zeineddine, CEO of Starcom ME added, “We’re immensely proud to continue our record of industry leadership in the WARC Media 100. Having our work consistently recognised by the industry is collectively owed to the brilliant work of our talents, and the ambition of our clients. We look forward to continuing this path of excellence throughout the year.” In the past year, Starcom ME’s performance has been recognised with a string of accolades including #1 Media Agency of the Year at Dubai Lynx and Media Agency of the Decade at Athar Saudi Festival of Creativity – both in 2023.

RTS Group partners with Marriott International for Dubai Hotel

RTS Investments Group has announced a partnership with Marriott International to operate its Business Bay Hotel in Dubai. The hotel will undergo a rebranding and join the prestigious Renaissance Hotels portfolio as the Renaissance Business Bay Hotel, Dubai. The transition is expected to be completed in Q2 2024, with the hotel remaining fully operational throughout the process."We are thrilled to bring the Renaissance Hotels brand to our property in Dubai's vibrant Business Bay district," said Andrea Strim, General Manager of the Business Bay Hotel on behalf of RTS Investments Group. "The Renaissance brand is known for its sophisticated experience and focus on cultural exploration, which perfectly aligns with our vision for the hotel. This partnership with Marriott International allows us to continue delivering exceptional hospitality with a renewed focus on bespoke experiences for our guests."Following the rebranding, the hotel will cater to curious travelers seeking a deeper connection with the city. The Renaissance philosophy emphasizes providing guests with unique and enriching local experiences, seamlessly linking them to the heart of the Business Bay neighborhood. The redesigned hotel will embody the brand's commitment to discovery and curated design."We are delighted to welcome the Renaissance Business Bay Hotel, Dubai to our portfolio," said Sandeep Walia, Chief Operating Officer – Middle East, Marriott International. "Business Bay is a rapidly growing commercial and residential hub, and this new hotel strengthens our presence within the district. We look forward to working with RTS Investments Group to introduce the Renaissance brand's design, engaging service, and signature rituals to the neighborhood."RTS Investments Group also extends its sincere gratitude to Millennium and Copthorne Middle East Holdings Limited for their valuable collaboration and support in operating the hotel. The existing partnership with Millennium continues for their second property in Barsha Heights, which will remain under the Millennium brand umbrella.

Interactive CTV campaigns drive higher engagement for advertisers: Innovid

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement. These insights are according to a new CTV insights report released today by Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital.Innovid has an unparalleled, unbiased view of the CTV universe. Every day, Innovid processes approximately 1.3 billion video impressions and collects more than 6 billion data points.In “The CTV Advertising Insights Report 2024: Your Data-Driven Source for CTV Performance Trends,” Innovid analyzed nearly 380 billion global video ad impressions served on its platform in 2023. The report provides a holistic view of video advertising and the ways in which marketers are adapting media, creative, and measurement strategies for streaming. Key findings reflect an industry speeding toward a 100% digital TV future, including: CTV growth continues to surge: CTV accounted for 53% of video impressions – up 12% compared to the year prior. Additionally, the average CTV campaign reach in 2023 more than doubled compared to two years prior. Frequency is rising, but it’s a double-edged sword: The average frequency delivered has increased by almost 80% – up from 4.08 to 7.40 – over the past two years. While it’s important for marketers to have their ads viewed multiple times for awareness, recall, and engagement, it’s also critical to find the right balance before hitting the point of oversaturation. Viewers spend time with advanced creatives: Audiences expect relevant, 1:1 content – even with ad experiences – and it shows with the amount of time they spend with advanced creatives. Interactive ads had an average of 92 additional seconds of time earned vs. standard pre-roll video. Dynamic ads, those personalized to the viewer, generated more than 38 seconds of additional time earned.    “Advertisers are realizing the true power behind the measurable, impactful, and innovative ad experiences that only CTV can provide,” said Dani Cushion, CMO, Innovid. “As TV rapidly shifts to a 100% digital future, the time is now for advertisers to optimize every aspect of their campaigns for streaming. The opportunities for reach, engagement, and ROI are unparalleled.”

Talabat UAE enables users to donate to Mothers’ Endowment campaign via app

Talabat UAE, the region’s leading platform for everyday deliveries, announced its support of the Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honor mothers by establishing a AED 1 billion endowment fund to support the education of millions around the world.talabat enables its app users to donate starting from AED 10, AED 50, AED 100, AED 300 or AED 500 towards the campaign, supporting its efforts to empower underprivileged individuals by providing education and training to help improve their quality of life and stability.Donation to the Mothers’ Endowment campaign can be done by downloading the talabat app from Google Play store, Apple’s App Store or Huawei’s AppGallery, and typing “Mothers’ Endowment” in the search bar. Alternatively, those wishing to contribute can click the “Give Back” button on the app’s main page, then choose “Mothers’ Endowment”.Organized by the Mohammed bin Rashid Al Maktoum Global Initiatives and coinciding with the holy month of Ramadan, the campaign allows contributors to make donations in their mothers’ names to honor them, highlighting the role of mothers in supporting their children’s education. The campaign also establishes the values of honoring parents, kindness, compassion and solidarity, while solidifying the UAE’s humanitarian role.Simonida Subotic, Vice President and Managing Director, talabat UAE said: “We are proud to contribute to the success of this inspiring initiative dedicated to mothers. Our participation strengthens the ongoing partnership with Mohammed bin Rashid Al Maktoum Global Initiatives, now in its third year.”“Supporting the Mothers’ Endowment campaign reflects talabat’s commitment to social responsibility and advancing the UAE’s humanitarian initiatives,” she added.

Aramex delivers a call to peace with Ramadan video campaign

Aramex, a leading global provider of comprehensive logistics and transportation solutions, has launched a special video campaign for Ramadan centered around an undelivered parcel destined for Gaza. This campaign highlights a message of peace and togetherness as part of Aramex’s commitment to promoting global harmony.Focused on the word Salam or peace in Arabic, the campaign video depicts a parcel that is being sent by a Palestinian citizen living abroad to his family back home in Gaza, which is held back in a storage room midway through its journey, until either a ceasefire or peace agreement is in place, or the borders are opened up and parcels can be delivered to Gaza.The moving film is directed at people from all over the world who wish for peace in the world, and ends with a call to action to send a message of peace via the website On this dedicated site, people can record a short video message and say the word ‘Salam’ – in solidarity with the campaign’s theme of promoting peace and harmony in Gaza and around the world.Commenting on the initiative, Mike Rich, Group CMO at Aramex, said: "We were struck by a poignant question: What do you do when you cannot deliver a parcel to places like Gaza, especially in the holy month of Ramadan? The answer that resonated deeply was 'Salam' or 'Peace'—a message that transcends borders and speaks to the heart, provides reassurance to all communities, and holds out hope for the future. At the center of our complex and ever-growing operations at Aramex is our pursuit of Delivering Good and helping communities. Social responsibility has always been a vital part of our strategic focus, and we are proud to launch this campaign and demonstrate the power of one word—peace—that can truly make a difference to our collective future. This is a campaign that is very close to our hearts and driven by Aramex’s mission to deliver a better future to all communities, and I am confident that this will resonate in the hearts and minds of people across geographies."The Ramadan video campaign underpins Aramex's keenness to leverage its market-leading reach and goodwill within the region and beyond to support local and global efforts in promoting messages of peace.

ACUD sponsors Egypt Capital Football Cup

Cairo: ACUD announced the sponsorship of Capital Cup tournament first edition, which will be held at Egypt’s International Olympic City Stadium in the New Administrative Capital. The International Football Federation (FIFA) has also announced the inclusion of this tournament in its international events series. The tournament's events are scheduled to take place from 22nd to 26th of March, following its announcement as part of the trials conducted by FIFA to develop global football. This was announced in an official statement issued by FIFA through its website and official social media pages.Engineer Khaled Abbas, Chairman and Managing Director of Administrative Capital for Urban Development, stated: “The importance of the tournament, and its role in enhancing Egypt’s sport scene spotlight on emerging New Administrative Capital on a global scale.  He emphasized the pride in supporting diverse community initiatives spanning sports, culture, and education, recognizing them as crucial pillars of development”.Eng. Abbas added, "We are committed to provide all available resources to ensure the success of the tournament, and forward to see remarkable performances from all teams.In addition, Eng. Abbas confirmed that the Croatian national team would arrive to Cairo on March 21st to participate in the tournament, confirming that the matches would be live on FIFA's official channels.Eng. Abbas emphasized the significant responsibility of ACUD to highlight the sports development in the New Administrative Capital and opening ceremony that matches the exceptional tournament, he pointed out that the support of the tournament comes within the framework of ACUD’s commitment to enhancing social responsibility. He expressed his hope that this tournament would contribute healthy spirit during this important football tournament.Noteworthy, the tournament is consisted of four matches, the Egyptian national team will start against New Zealand on the 22nd of March and the second match will be according the winner or the loser of the other match against the Egyptian national team .

Monroe Capital Taps Waleed Noor for ME Leadership, Eyes Abu Dhabi Office

Monroe Capital LLC (“Monroe”) today announced it has expanded its platform to the Middle East with the appointment of Waleed Noor as Managing Director and Head of Middle East Distribution. Monroe is in the process of opening an office in Abu Dhabi. Mr. Noor will be based in Abu Dhabi and be responsible for representing Monroe throughout the region.Prior to Monroe, Mr. Noor was a Managing Director, Head of Structured Solutions Sales (MEA Region) at Commerzbank AG, where he was responsible for sales and distribution of credit solutions, secured funding, origination and distribution of Emerging and Developed Market credit risk. Mr. Noor has more than 15 years of experience in alternative investments and fixed income. Prior to Commerzbank AG, he was a Director, Cross Asset Sales (MENA Region) at Credit Agricole CIB where he was responsible for institutional sales of investment products and hedging solutions. He also held positions at Goldman Sachs (MENA Region), Credit Agricole CIB (MENA Region), and Banque Saudi Fransi in Riyadh. Mr. Noor earned his M.A., Risk Management with Honours from Nottingham University Business School, UK, and his B.A. in Finance with Honours from Durham University, UK.“We are very excited to add Waleed to the Monroe Capital team. We look forward to our continued strategic growth and expansion in the Middle East,” said Ted Koenig, Chairman and CEO of Monroe Capital. “Over the last few years, we have seen more interest and appreciation of the Monroe platform and the private credit asset class from Middle East investors. We have a tremendous opportunity to expand our footprint in this region.”

LG advances B2B ventures with cutting-edge Lighthouse Factory expertise

LG Electronics (LG) is expanding its B2B business area and making significant strides into the global smart factory market by capitalizing on its expertise in constructing and operating intelligent autonomous factories.Earlier this year, LG established the Smart Factory Business Division within its Production engineering Research Institute (PRI) and initiated the commercialization of its intangible assets, including smart factory construction technology and operational solutions. These innovations will be highlighted at MODEX 2024, the premier supply chain experience trade show, held in Atlanta, Georgia, USA.LG’s smart factory business not only delivers production automation solutions but also incorporates AI-driven production planning, operations and the Digital Twin solution. The company aims to enhance customers’ manufacturing competitiveness by offering optimal solutions across all stages, from factory planning and design to construction and operation. Additionally, continuous improvement consulting services for factory upgrades will be available.Aligned with LG’s vision of achieving a revenue of KRW 100 trillion by 2030, with the B2B sector targeting revenue exceeding KRW 40 trillion, the smart factory business serves as a cornerstone for LG’s B2B expansion. This endeavor is part of LG’s strategic focus on three key areas for future growth: accelerating non-hardware business models, expanding B2B businesses and developing new business domains.Experienced in various aspects of the smart factory business, LG boasts extensive manufacturing expertise across diverse sectors such as home appliances, air solutions, TVs, vehicle components and robotics. What’s more, the company provides cutting-edge equipment and communication technologies, including big data-enabled integrated monitoring systems and predictive quality evaluation systems.In addition to its manufacturing prowess, LG has secured essential digital technologies for building automated processes, including AI, big data and the Internet of Things (IoT). The company has also developed an intelligent production system where deep learning-enabled robots execute tasks guided by the company’s Digital Twin solution. This solution simulates actual machinery, equipment and logistics systems in a virtual environment, facilitating smooth integration and optimization of manufacturing processes.These accomplishments have earned LG recognition for possessing world-class smart factory technology, encompassing hardware, software and automation solutions. Notably, the LG Smart Park in Changwon and the Tennessee factory in the USA were selected as Lighthouse Factories by the World Economic Forum.With these capabilities, LG strengthens collaboration with various partners to expand the smart factory ecosystem. Following the signing of an MOU with LS ELECTRIC for the “Establishment of Smart Factory Business Cooperation System and Mutual Benefit Enhancement,” LG is forming unions with numerous global partners to advance smart factory technology through cloud and data analysis.“In light of LG’s robust portfolio of smart factory solutions, we are committed to partnering with customers throughout their manufacturing journey by delivering optimal solutions across all stages, from planning and design to construction and operation,” stated Song Shi-yong, head of LG Electronics’ Smart Factory Business Division. He further elaborated on plans to introduce a Total Factory Offering System, which will provide a comprehensive solution in collaboration with LG and its global partners.

Homzmart partners with MoEngage to engage with Customers

Cairo-based online furniture marketplace Homzmart has partnered with MoEngage, a marketing automation and customer engagement platform, to drive engagement at the right time and place for the right customers.Founded in 2020, the E-commerce platform sells home furniture, home décor, lighting, and home supplies through a visualized community. It will leverage various capabilities of MoEngage, like segmentation, analytics, and omnichannel communication orchestration. With MoEngage, the brand plans to overcome challenges like manual efforts, creating onboarding and cart abandonment journeys. Most importantly, they will use MoEngage to build journeys for “anonymous to known users”.“Our partnership with MoEngage is a significant step forward in achieving our customer-centric vision," says Karim Ahmed, Group CMO at Homzmart. "By leveraging MoEngage's powerful engagement platform, we'll gain deeper customer insights and deliver the personalized experiences our customers are expecting.”Additionally, for real-time customer engagement and 1:1 personalization, the brand plans to leverage the website personalization capabilities of MoEngage. Furthermore, to reduce its manual efforts, Homzmart will explore the AI capabilities of MoEngage for deep segmentation and personalization.Overall, from this partnership, the online furniture brand plans to uplift its metrics like user engagement, customer lifetime value and increase in RoI. The online furniture brand explored and compared various vendors, but they chose MoEngage as the platform based on the depth of segmentation, transparency, and flexibility of the platform.Another factor that helped them narrow down the list was the local expertise that MoEngage inherited and an understanding of regional nuances and challenges.“We are excited to partner with one of the leading players in the online furniture and home decor space. Homzmart has remained laser-focused on customer engagement with personalization and we are happy to assist them in this steadfast endeavor to unlock the next phase of engagement with insights-led personalization,” said Kunal Badiani, Regional VP Sales at MoEngage.Homzmart joins the growing list of 1500+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Sympl, Apparel Group, Airtel, Ola, Nexta, Oyo, Orcas, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

GoDaddy honors Saudi Arabian Mothers' entrepreneurial spirit this Mother's Day

As Mother's Day approaches, GoDaddy, the largest services platform for entrepreneurs, is shining a spotlight on the remarkable resilience and achievements of women and mother entrepreneurs – mompreneurs, in the Kingdom. Through its commitment to providing essential tools and support, GoDaddy aims to empower mothers in business to succeed in the ever-evolving online landscape.Recent data from GoDaddy's 2024 Global Entrepreneurship Survey reveals a surge in mompreneurs in Saudi Arabia, with 69% of entrepreneurs many of whom proudly carry the title of Mompreneurs, reporting that they have embraced the entrepreneurial journey, with a further overwhelming 98% attesting that "life is better after becoming an entrepreneur."Selina Bieber, Vice President for International Markets at GoDaddy, expressed, "Mothers bring their own unique perspective and skill set to entrepreneurship. By focusing on harnessing digital tools, GoDaddy aims to equip mompreneurs with tools resources for their online journey.” She added, “While GoDaddy celebrates the resilience and accomplishments of mompreneurs, we want to help ensure they have the resources to flourish and empower them to grow their businesses successfully."In addition, according to GoDaddy's 2024 Global Entrepreneurship Survey, 59% of respondents identified marketing their business online as one of the biggest obstacles during their early entrepreneurial journey, reflecting challenges faced by entrepreneurs in the Kingdom. Here are five tips to help you take your business online as a mompreneur:Elevate Your Online Presence with a Domain Name:Invest in a distinctive and memorable domain name for your business. Utilize services like GoDaddy’s domain services to secure a personalized web address. Owning your digital space is important for brand recognition and business credibility.Be the Face of Your Brand on Social Media:Take charge of your online presence by actively engaging with your audience on social media platforms. Share your journey, celebrate achievements, and showcase the human side of your business.Build Your Website with User-Friendly Tools:Empower yourself by creating and managing your website using user-friendly tools. Explore platforms like GoDaddy’s website builder to easily design and update your site, showcasing your products and services, without the need for extensive technical knowledge.Support and Collaborate with Fellow Mompreneurs:Foster a sense of community by connecting with and supporting other mompreneurs. Collaborate on projects, share insights, and cross-promote each other's businesses.Professionalize Your Communication with Custom Email:Elevate your business communication by setting up a professional, custom email address through services like GoDaddy’s personalized email. A personalized email enhances your professional image and your brand's credibility.Harness the Power of AI for Content Creation:Embrace the efficiency of AI-powered content creation using tools like GoDaddy's AI prompt library. Generate engaging and relevant content for your website, social media, and marketing materials by leveraging artificial intelligence tools to help streamline content creation processes.On this Mother's Day, GoDaddy reaffirms its commitment to supporting women entrepreneurs, providing essential tools, expert guidance, and unwavering support to help them achieve their business milestones and turn their visions into reality.

NVIDIA digital human technologies bring AI characters to life

NVIDIA announced today that leading AI application developers across a wide range of industries are using NVIDIA digital human technologies to create lifelike avatars for commercial applications and dynamic game characters. The results are on display at GTC, the global AI conference held this week in San Jose, California, and can be seen in technology demonstrations from Hippocratic AI, Inworld AI, UneeQ and more.NVIDIA Avatar Cloud Engine (ACE) for speech and animation, NVIDIA NeMo for language, and NVIDIA RTX for ray-traced rendering are the building blocks that enable developers to create digital humans capable of AI-powered natural language interactions, making conversations more realistic and engaging.“NVIDIA offers developers a world-class set of AI-powered technologies for digital human creation,” said John Spitzer, vice president of developer and performance technologies at NVIDIA. “These technologies may power the complex animations and conversational speech required to make digital interactions feel real.”World-Class Digital Human TechnologiesThe digital human technologies suite includes language, speech, animation and graphics powered by AI:? NVIDIA ACE — technologies that help developers bring digital humans to life with facial animation powered by NVIDIA Audio2Face and speech powered by NVIDIA Riva automatic speech recognition (ASR) and text-to-speech (TTS). ACE microservices are flexible in allowing models to run across cloudand PC depending on the local GPU capabilities to help ensure the user receives the best experience.? NVIDIA NeMo — an end-to-end platform that enables developers to deliver enterprise-ready generative AI models with precise data curation, cutting-edge customization, retrieval-augmented generation and accelerated performance.? NVIDIA RTX — a collection of rendering technologies, such as RTX Global Illumination (RTXGI) and DLSS 3.5, that enable real-time path tracing in games and applications.Building Blocks for Digital Humans and Virtual AssistantsTo showcase the new capabilities of its digital human technologies, NVIDIA worked across industries with leading developers, such as Hippocratic AI, Inworld AI and UneeQ, on a series of new demonstrations.Hippocratic AI has created a safety-focused, LLM-powered, task-specific Healthcare Agent. The agent calls patients on the phone, follows up on care coordination tasks, delivers preoperative instructions, performs post-discharge management and much more. For GTC, NVIDIA collaborated with Hippocratic AI to extend its solution to use NVIDIA ACE microservices, NVIDIA Audio2Face along with NVIDIA Animation graph and NVIDIA Omniverse Streamer Client to show the potential of a generative AI healthcare agent avatar.“Our digital assistants provide helpful, timely and accurate information to patients worldwide,” said Munjal Shah, cofounder and CEO of Hippocratic AI. “NVIDIA ACE technologies bring them to life with cutting-edge visuals and realistic animations that help better connect to patients.”UneeQ is an autonomous digital human platform specialized in creating AI-powered avatars for customer service and interactive applications. Its digital humans represent brands online, communicating with customers in real time to give them confidence in their purchases. UneeQ integrated the NVIDIA Audio2Face microservice into its platform and combined it with Synanim ML to create highly realistic avatars for a better customer experience and engagement.“UneeQ combines NVIDIA animation AI with our own Synanim ML synthetic animation technology to deliver real-time digital human interactions that are emotionally responsive and deliver dynamic experiences powered by conversational AI,” said Danny Tomsett, founder and CEO of UneeQ.Bringing Dynamic Non-Playable Characters to GamesNVIDIA ACE is a suite of technologies designed to bring game characters to life. Covert Protocol is a new technology demonstration, created by Inworld AI in partnership with NVIDIA, that pushes the boundary of what character interactions in games can be. Inworld’s AI engine has integrated NVIDIA Riva for accurate speech-to-text and NVIDIA Audio2Face to deliver lifelike facial performances.Inworld’s AI engine takes a multimodal approach to the performance of non-playable characters (NPCs), bringing together cognition, perception and behavior systems for an immersive narrative with stunning RTX-rendered characters set in a beautifully crafted environment.“The combination of NVIDIA ACE microservices and the Inworld Engine enables developers to create digital characters that can drive dynamic narratives, opening new possibilities for how gamers can decipher, deduce and play,” said Kylan Gibbs, CEO of Inworld AI.Game publishers worldwide are evaluating how NVIDIA ACE can improve the gaming experience.Developers Across Healthcare, Gaming, Financial Services, Media & Entertainment and Retail Embrace ACETop game and digital human developers are pioneering ways ACE and generative AI technologies can be used to transform interactions between players and NPCs in games and applications.Developers and platforms embracing ACE include Convai, Cyber Agent, Data Monsters, Deloitte, Hippocratic AI, IGOODI, Inworld AI, Media.Monks, miHoYo, NetEase Games, Perfect World, Openstream, OurPalm, Quantiphi, Rakuten Securities, Slalom, SoftServe, Tencent, Top Health Tech, Ubisoft, UneeQ and Unions Avatars.More information on NVIDIA ACE is available at Platform developers can incorporate the full suite of digital human technologies or individual microservices into their product offerings.Developers can start their journey on NVIDIA ACE by applying for the early access program to get in-development AI models. To explore available models, developers can evaluate and access NVIDIA NIM, a set of easy-to-use microservices designed to accelerate the deployment of generative AI, for Riva and Audio2Face on today.

Emirates wishes customers a happy Holi

Emirates will be celebrating the most colourful festival in the world, wishing customers a happy Holi onboard select flights to India with refreshing Thandai drinks and sweet Holi treats.Emirates’ customers travelling to and from seven destinations in India – Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, and Mumbai, will enjoy the much-loved Indian sweet Kesar Gujiya, alongside their meal for breakfast, lunch or dinner. The deep-fried dumpling stuffed with solidified milk and dried fruits will be served in a specially designed box, reminiscent of the colourful festival of Holi. First and Business Class customers will be warmly welcomed with cold Thandai – a festive drink made from milk and nuts, flavoured with fragrant saffron and rose petals.Customers can get into the holiday spirit with hundreds of classic Bollywood movies in the world-class ice entertainment library with up to 260 Indian movies including new titles, classic Bollywood and regional Indian movies. Movies include box office hits like Pathaan, The Great Indian Family, Gaslight and many more. There is also a special collection of Yash Raj Films, Bollywood’s ‘father of romance.’ Customers can also enjoy music videos from Yash Raj in Indian TV, plus over 30 albums and playlists of Indian music, including a special music video compilation called Holi Hai!Emirates' celebration of Holi underscores the airline's enduring connection with India, spanning 37 years of shared history and cultural affinity. Serving nine destinations in India with 170 weekly flights, Emirates connects millions of customers travelling to India from Dubai and from across its global network each year.

Wizz Air Abu Dhabi offers a 20% flash sale on tickets this Ramadan

Wizz Air Abu Dhabi, the ultra-low-fare national airline of the UAE, is celebrating Ramadan with an unmissable promotion on selected routes for travel lovers looking to discover must-see destinations. The flash promotion is applicable for bookings made on 20 March, with travel dates to destinations, including vibrant cities and natural paradises across its ever-expanding network, available until 30 June 2024*.The selected routes are now available on and the WIZZ mobile app, both accessible in Arabic. With Wizz Air, ultra-low-fares are just a few clicks away!The second largest airline in Abu Dhabi is allowing travellers to book a well-deserved vacation to discover hidden gems, savour delicious dishes from nearby spots and explore the history of charming neighbourhoods. The exciting promotion during the busy travel period offers travellers affordable, hassle-free travel opportunities and incredible value for money.Johan Eidhagen, Managing Director of Wizz Air Abu Dhabi, said: “As the flagbearer for ultra-low-cost travel in the region, we are delighted to celebrate the holy month of Ramadan with an extraordinary promotion that enables an exhilarating adventure for all ages. We are committed to spontaneous travel during the busy travel period and beyond as we continue to foster connectivity and create unmissable travel experiences. We strongly encourage all adventurous travellers to secure their bookings early to enjoy the lowest fares to a plethora of incredible destinations. We look forward to welcoming you on board our aircraft soon.”Passengers can book tickets with confidence, thanks to WIZZ Flex. With WIZZ Flex, passengers can change their flight up to three hours before departure without any fee and receive 100% of the fare immediately reimbursed in airline credit.Strategically located in the UAE, Wizz Air Abu Dhabi provides ultra-low-fares and efficient travel options to Alexandria (Egypt), Almaty (Kazakhstan), Amman (Jordan), Ankara (Turkey), Aqaba (Jordan), Athens (Greece), Baku (Azerbaijan), Belgrade (Serbia), Bishkek (Kyrgyzstan), Cairo (Egypt) and Dammam (Saudi Arabia). As well as routes to Kuwait City (Kuwait), Kutaisi (Georgia), Larnaca (Cyprus), Male (Maldives), Madinah (Saudi Arabia), Muscat (Oman), Nur Sultan (Kazakhstan), Salalah (Oman), Santorini (Greece), Samarkand (Uzbekistan), Sarajevo (Bosnia), Sohag (Egypt), Tashkent (Uzbekistan), Turkistan (Kazakhstan), Tirana (Albania) and Yerevan (Armenia) among others.*One-way price, including administration fee. One carry-on bag (max: 40x30x20cm) is included. Trolley bag and each piece of checked-in baggage is subject to additional fees. The price applies only to bookings made on and the WIZZ mobile app. Number of seats at indicated prices are limited.

Sunny Yang on how TCL blends Ramadan spirit with marketing magic

In this interview with Adgully Middle East, Sunny Yang, General Manager for Middle East and Africa at TCL, discusses how the company tailors its marketing strategies for electronic appliances to resonate with the unique cultural and religious significance of Ramadan in the Middle East. Excerpts from the interview:How does TCL leverage the unique cultural and religious significance of Ramadan in the Middle East to tailor its marketing strategies for electronic appliances?Our marketing campaigns are specifically tailored to the region with a focus on Ramadan. Given that Ramadan is synonymous with generosity, we actively engage in Corporate Social Responsibility (CSR) initiatives to contribute to the well-being of the country and its people. Many of our past campaigns have featured significant giveaways, emphasizing our commitment to giving back to consumers, the community, and the nation.Can you share specific examples of successful marketing campaigns or initiatives TCL has executed during the Ramadan seasons in the Middle East? How do you think these campaigns will resonate with the local audience?It has been our standard approach to craft campaigns specifically for Ramadan, aligning with the sentiments of the local audience, which also happens to be our target demographic. We have previously executed successful Ramadan campaigns, including a Ramadan makeover where a fortunate consumer received a complete TCL home upgrade with electronics and appliances, a well-received Ramadan TVC that garnered excellent results across the region, and a CSR initiative involving Ramadan community fridges.What consumer insights or market research does TCL rely on to inform its Ramadan marketing strategies for electronic appliances in the Middle East?TCL consistently utilizes independent survey firms such as GFK to obtain market insights and understand consumer demand trends. Additionally, we collaborate with our business partners to stay updated on the latest consumer behaviours and preferences, ensuring that our Ramadan marketing and promotions are effectively aligned.How does TCL adapt its product offerings or promotional activities to align with the purchasing behaviour and preferences of consumers during Ramadan in the Middle East?We align our product offerings with both consumer demand and our company strategy by gathering feedback from our business partners. This ensures that our product selection remains in tune with market needs and our overall objectives.In a competitive market landscape, what differentiation strategies does TCL employ to stand out and capture consumer attention during Ramadan in the Middle East?Our standout approach involves aggressive promotional offers, both online and offline, coupled with a strong emphasis on showcasing the latest technological product features such as QLED, Mini LED, local dimming, and Gaming TVs. This strategy distinguishes us from other competitors in the market.With the rise of digital and social media platforms, how does TCL integrate online channels into its Ramadan marketing efforts for electronic appliances in the Middle East? Can you elaborate on any successful digital marketing initiatives?As we solidify our presence in this region, digital and social media play a crucial role. Our emphasis on Ramadan campaigns has consistently leaned towards these channels. The primary goal of our Ramadan TVC was to enhance the digital and social outreach specifically targeting the local audience.Last year, for the TCL Ramadan Makeover, we extensively promoted it on our social media platforms through boosted posts, resulting in a tenfold increase in audience reach on our social channels.This year, our Ramadan e-commerce campaign stands as a significant event, given that consumers are actively seeking to upgrade their appliances and electronics during this season. TCL actively participates in these campaigns, offering its products and engaging with consumers to meet their needs and expectations.

GO Sport and Baked collaborate for a thrilling multi-category brand campaign

In a bid to ignite the spirit of adventure and inspire individuals to push their limits, GO Sport has joined forces with Baked to unveil a groundbreaking multi-category brand campaign across GO Sport’s primary international markets.The collaboration capitalizes on the strengths of both entities, crafting a campaign aimed at fostering a ‘go further’ mindset among consumers. Emphasizing the pivotal role of sports in modern life, the campaign champions the essence of athleticism and fitness in everyday routines.By tapping into various categories, the campaign aspires to resonate with a diverse audience, encouraging them to excel in different facets of life encompassing sports, fitness, and personal growth. From running to training, team sports to swimming, the campaign encompasses a spectrum of activities, ensuring there's something for everyone regardless of their background or preferences.Filmed across picturesque locales in Dubai, the campaign captures the essence of the city's vibrant fitness culture. Through a cinematic experience, viewers are immersed in the mindset and dedication of athletes, inspiring them to embark on their own journeys of self-improvement. <iframe width="560" height="315" src="" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>As the campaign unfolds, it aims to ignite a spark of motivation in individuals worldwide, urging them to embrace the challenge, push boundaries, and go further in their pursuit of excellence. With GO Sport and Baked at the helm, the journey promises to be nothing short of exhilarating.Kirsten Pugsley, Head of Marketing at GO Sport, expressed her excitement about the international launch of the brand campaign, marking a significant milestone in GO Sport's journey. She emphasized the campaign's alignment with the brand's ethos of empowering individuals to strive for greatness in their pursuits.The creative endeavor was brought to life by the collaborative efforts of Baked, under the strategic leadership of Dan Bulman. Production was helmed by Kill Club, with Molly Bolton serving as producer, and Knockout Production overseeing service production in Dubai.

LLMs increasingly used to create chatbots: Snowflake study

Dubai: Large language models (LLMs) are increasingly being used to create chatbots, according to Data Cloud company Snowflake. As generative AI continues to revolutionize the industry, chatbots have grown from being approximately 18 percent of the total LLM apps available, to now encompassing 46 percent as of May 2023 — and that metric is only climbing. In addition, after surveying Streamlit’s developer community, it was found that nearly 65 percent of respondents noted that their LLM projects were for work purposes, signaling a shift in the importance of harnessing generative AI to improve workforce productivity, efficiency, and insights.These results are based on usage data from more than 9,000 Snowflake customers, and summarized in Snowflake’s new "Data Trends 2024" report. The report focuses on how global enterprise business and technology leaders are leveraging resources such as AI to build their data foundation and transform future business operations. The new data shows a shift from LLM applications with text-based input (2023: 82%, 2024: 54%) to chatbots with iterative text input, offering the ability to have a natural conversation."Conversational apps are on the rise, because that’s the way humans are programmed to interact. And now it is even easier to interact conversationally with an application,” explains Jennifer Belissent, Principal Data Strategist at Snowflake. “‘We expect to see this trend continue as it becomes easier to build and deploy conversational LLM applications, particularly knowing that the underlying data remains well governed and protected. With that peace of mind, these new interactive and highly versatile chatbots will meet both business needs and user expectations."Over 33,000 LLM Applications in Nine MonthsThe report also shows that 20,076 developers from Snowflake's Streamlit community of developers have built over 33,143 LLM apps in the past nine months. When it comes to developing AI projects, Python is the programming language of choice due to its ease of use, active community of developers, and vast ecosystem of libraries and frameworks. In Snowpark, which enables developers to build apps quickly and cost-effectively, the use of Python grew significantly faster than that of Java and Scala (in the past year)— Python grew by 571 percent, Scala by 387 percent, and Java by 131 percent. With Python, developers can work faster, accelerating prototyping and experimentation—and therefore overall learnings as developer teams make early forays into cutting-edge AI projects.In terms of where application development is taking place, the trend is towards programming LLM applications directly on the platform on which the data is also managed. This is indicated by a 311 percent increase in Snowflake Native Apps – which enables the development of apps directly on Snowflake’s platform – between July 2023 and January 2024. Developing applications on a single data platform eliminates the need to export data copies to third-party technologies, helping develop and deploy applications faster, while reducing operational maintenance costs.Data Governance in Companies is Growing in ImportanceWith the adoption of AI, companies are increasing analysis and processing of their unstructured data. This is enabling companies to discover untapped data sources, making a modern approach to data governance more crucial than ever to protect sensitive and private data. The report found that enterprises have increased the processing of unstructured data by 123 percent in the past year. IDC estimates that up to 90 percent of the world's data is unstructured video, images, and documents. Clean data gives language models a head start, so unlocking this untapped 90 percent opens up a number of business benefits.“Data governance is not about locking down data, but ultimately about unlocking the value of data,” said Belissent. “We break governance into three pillars: knowing data, securing data and using data to deliver that value. Our customers are using new features to tag and classify data so that the appropriate access and usage policies can be applied. The use of all data governance functions has increased by 70 to 100 percent. As a result, the number of queries of protected objects has increased by 142 percent. When the data is protected, it can be used securely. That delivers peace of mind.”"Taken individually, each of these trends is a single data point that shows how organizations across the globe are dealing with different challenges. When considered together, they tell a larger story about how CIOs, CTOs, and CDOs are modernizing their organizations, tackling AI experiments, and solving data problems — all necessary steps to take advantage of the opportunities presented by advanced AI," says Belissent. "The important thing to understand is that the era of generative AI does not require a fundamental change in data strategy. It does, however, require accelerated execution of that strategy. It requires breaking down data silos even faster and opening up access to data sources, wherever they may be in the company or across a broader data ecosystem."

Netflix Announces New Sports Series 'Receiver'

Receiver to be Produced by NFL Films, Omaha Productions and 2PM Productions, the Team Behind Hit Series QuarterbackToday, Netflix announced its newest sports series that follows pass catchers during the NFL 2023-24 season: Davante Adams (Las Vegas Raiders), Justin Jefferson (Minnesota Vikings), George Kittle (San Francisco 49ers), Deebo Samuel (San Francisco 49ers), and Amon-Ra St. Brown (Detroit Lions).Logline: It’s been said that there’s no more difficult position in the NFL than the quarterback. But throwing the pass is only half the story. Receiver follows five of the NFL’s best pass catchers throughout the 2023 season on and off the field: Davante Adams, Justin Jefferson, George Kittle, Deebo Samuel and Amon-Ra St. Brown.Receiver is set to premiere in Summer 2024 as a continuation of Netflix’s partnership with the NFL that first began with Quarterback, which hit the Netflix Global Top 10 for three weeks.Production Company: NFL Films, Omaha Productions and 2PM ProductionsFormat: 8 x 45 minute episodesExecutive Producers: Peyton Manning and Jamie Horowitz for Omaha Productions; Ross Ketover, Pat Kelleher and Keith Cossrow for NFL Films; Patrick Mahomes and Jacquelyn Dahl from 2PM Productions. “The natural progression is from a pass to a catch, so we’re excited to dive into the Receiver world after the success of our Quarterback series,” said Gabe Spitzer, Vice President, Nonfiction Sports, Netflix. “NFL Films, Omaha Productions and 2PM Productions have delivered again in finding unique and dynamic athletes who will further highlight the drama of this sport on and off the field.” “We were thrilled last summer to see audiences all over the world diving into the lives of NFL quarterbacks,” said Joe Zucco, NFL Films Supervising Producer. “We believe the extraordinary skills, dedication and passion of the NFL’s great wide receivers – and one tight end – will make a perfect follow-up.”“We are excited to be working again with Netflix and NFL Films to give fans unprecedented access to what it’s like to play receiver at the highest level,” said Peyton Manning. “As we did with Quarterback, we look forward to telling the stories of five incredible receivers, each with their unique personality, skillset, and motivation for what drives them to be the best.” Netflix is the premier home for great sports stories as these series join Netflix's lineup of sports programming, including recent releases like Quarterback, Formula 1: Drive To Survive, Full Swing, NASCAR: Full Speed, Untold, Tour de France: Unchained, Under Pressure: The U.S. Women’s World Cup Team, Six Nations: Full Contact and more. Netflix has partnered with sports leagues including Formula 1, National Football League (NFL), the PGA TOUR, Association of Tennis Professionals (ATP), Women's Tennis Association (WTA), Fédération internationale de football association (FIFA), World Wrestling Entertainment (WWE) and more.

Sony Group Becomes Founding Partner of Esports World Cup

The Esports World Cup Foundation ("EWCF") and Sony Group Corporation ("Sony") have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony's acclaimed gaming products and entertainment expertise alongside the EWC's vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024."Sony is the perfect partner for the Esports World Cup," said Ralf Reichert, CEO, Esports World Cup Foundation. "Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony's experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony's world class expertise in this endeavor.""We're excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses." said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. "Sony has been enhancing the esports experience especially with Sony Interactive Entertainment's initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup."With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles - Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Rocket League, Fortnite and Rainbow Six Siege - as participating games. More games will be announced soon.

Amazon UNIVERSITY Esports to host exciting lineup of gaming & esports events

During the holy month of Ramadan, Amazon UNIVERSITY Esports, the leading esports competition for university students, will be hosting a series of engaging activities to foster community connections and allow students to interact with influencers and content creators while enjoying their favourite games. In its commitment to expanding participation, Amazon UNIVERSITY Esports welcomed participants from 10 new universities in the UAE, reflecting its commitment to inclusivity and broadening the talent pool within the esports community. The tournaments saw remarkable growth with over 120+ teams registering in the UAE and a total of 1,433 from the UAE participating, a 45% growth from the last season. This initiative is part of a global effort, with AUE impacting over 100,000 students across 26 countries and 2,600 universities. GGTech's engagement further amplifies this reach, boasting over 600,000 registered participants across various competitions. Layali Ramadan with Amazon UNIVERSITY Esports"Layali Ramadan" will bring special nights to Amazon UNIVERSITY Esports channels once a week throughout Ramadan. This innovative concept will feature multiple streamers playing together, showcasing popular games such as League of Legends, VALORANT, Among Us, and Pummel Party. Audiences can expect lively gameplay commentary and interaction with streamers and fellow viewers via chat.Ramadan CUP TournamentThe Ramadan CUP Tournament will unite students from four countries in the MENA region, focusing on games like TFT and Clash Royale. This tournament not only connects students with global gaming activities but also provides an opportunity to engage with influencers and showcase their skills on a broader platform.Fawazer Ramadan"Fawazer Ramadan" introduces an interactive online event, "Share your Clip and Let the World Guess Your Rank," during the holy month of Ramadan. Participants are invited to submit short gameplay clips from popular titles such as League of Legends or VALORANT. These clips will be showcased on dedicated platforms or social media channels, allowing viewers worldwide to guess the player's rank based on their gameplay skills and strategies."With the esports industry projected to reach $1.6 billion in turnover by 2024, we're excited to bring together students from diverse backgrounds to commemorate the holy month of Ramadan, fostering a promising gaming community," said Mario Pérez, CEO at MENA Tech, the project’s organiser. "These activities aim to create memorable experiences and foster connections among students, influencers, and gaming enthusiasts alike."AUE and MENA Tech have recognised the burgeoning potential within the UAE's gaming and esports market. Despite global trends, the MENA region's gaming revenue saw a 6% increase in 2022, reaching $6.8 billion. This growth is largely attributed to the Middle East's youthful demographic, with the UAE standing out for its gaming enthusiasm: 90% of adults are gamers, the highest percentage worldwide, and 23% game for more than 11 hours each week. Initiatives like Abu Dhabi's ADGaming bolster this boom, with the city already being home to over 70 game developers and esports teams, and poised for further expansion.For more information on Amazon UNIVERSITY Esports and its Ramadan activities, please visit UNIVERSITY Esports is made possible thanks to the support of top-level publishers and brands such as Riot Games and Shahid.

LG makes strategic investment in bear robotics

 LG Electronics (LG) is making a strategic investment move to expedite the advancement of its capabilities in service robotics, a key new business area of the company.LG has executed a stock purchase agreement to acquire a stake in Bear Robotics, a prominent Silicon Valley-based startup specializing in AI-driven autonomous service robots, through an investment of USD 60 million.Rather than seeking short-term returns, this strategic investment is aimed at bolstering LG’s portfolio for long-term growth. Upon closing the stock purchase, the company will hold the largest portion of shares in Bear Robotics on a single-shareholder basis.At CES 2024, LG’s CEO William Cho had discussed such potential equity investments, stating, “In the service robotics market, we’re focusing primarily on areas such as delivery and logistics. However, we are carefully considering future directions, keeping open the possibility of equity investments or mergers and acquisitions.”Founded in 2017 under the leadership of CEO John Ha, a former Senior Software Engineer and Technical Lead at Google, Bear Robotics has gained recognition for its AI-powered indoor delivery robots catering to markets in the United States, South Korea and Japan. The company boasts a team of skilled engineers, including its co-founder and CTO, with backgrounds in prominent tech companies. Notably, Bear Robotics is drawing attention for its expertise in platformizing service robotics software, robot fleet management technology and cloud-based control solutions.Leading the Shift to Software-defined Robotics and Enhancing Synergy in Robot BusinessLG is preparing for a transition towards Software-defined Robotics (SDR), a shift from hardware to software emphasis, similar to what has been observed in the mobility industry. In anticipation of future growth, the company is committed to developing scalable service robots on an open architecture software platform so that it may cater to a variety of environments, recognizing the critical importance of standardizing AI-based autonomous robot platforms. With this understanding, LG views this strategic investment as a pivotal opportunity to propel its robot business capabilities.With years of experience in the robot business, LG has accumulated expertise in deploying robot solutions across various commercial spaces such as airports, hotels, restaurants, hospitals, retail stores, museums, smart warehouses and golf courses. LG operates a facility dedicated to the production of service robots at the LG Future Park in Gumi and boasts world-class capabilities in management of quality, supply chain and customer services.By combining Bear Robotics’ world-class R&D talents and software platform expertise with its own strengths, LG aims to spearhead efforts in standardizing robot platforms to significantly reduce market-entry costs, thereby enhancing operational efficiency and fostering synergies. “Just as Android revolutionized the smartphone era, standardized open platforms are essential for the activation of the robot market,” remarked Bear Robotics CEO John Ha.Charting a Course for Future Growth in the Service Robotics MarketIn recent years, LG has strategically reallocated resources towards high-growth sectors for the future, aligning with market dynamics and the strategic significance of its business models. The investment in Bear Robotics epitomizes LG’s dedication in accelerating the advancement of its service robot sector, a pivotal component of its future growth strategy.LG has been nurturing its robot business as one of its future core pillars. From the deployment of guide robots at Incheon International Airport in 2017, it has progressively introduced tailored solutions for diverse commercial settings, encompassing delivery and disinfection functionalities. Since the preceding year, LG has actively pursued expansion into international markets including the United States, Japan and Southeast Asia.The service robotics market is expected to experience rapid growth, propelled by the rapid advancement of technologies such as AI and communication. On a global scale, the market is anticipated to grow from 36.2 billion USD in 2021 to 103.3 billion USD by 2026.Last year, LG unveiled its Future Vision 2030, outlining its goal of evolving into a Smart Life Solution Company that can seamlessly connect and expand customer experiences across various domains, including home, commercial, mobility and virtual spaces. Aligned with this vision, LG aims to achieve the ‘Triple Seven’ goal: an average growth rate and operating profit of seven percent or more, alongside an enterprise value translating into an EBITDA ratio of seven.“As the service robot market enters a period of growth, this equity investment will significantly contribute to securing a ‘Winning Competitive-edge’ for the company,” emphasized Lee Sam-soo, Chief Strategy Officer of LG Electronics. “From a mid- to long-term perspective, we will seek to develop our robot business into a new growth engine, exploring various opportunities through the integration of cutting-edge technologies such as Embodied AI and robotic manipulation.”

UAE emerges as AI leader in the Middle East: IBM study

New research from IBM paints a picture of the UAE leading the way in AI adoption across the Middle East. Two major studies - the 2023 Global AI Adoption Index and a consumer study on AI in retail - highlight the UAE's proactive approach to integrating AI into business operations and the growing demand for AI-powered experiences from consumers.The IBM Global AI Adoption Index reveals impressive statistics when it comes to AI adoption in the UAE:65% Faster Rollout: 65% of IT professionals in the UAE report an accelerated implementation of AI in the past two years.42% Active Deployment: The UAE boasts the highest rate of active AI deployment (42%) among companies surveyed, showcasing a commitment to integrating AI into core processes.Strategic Investment: Research and development, alongside workforce upskilling, are priority investments for UAE businesses aiming to sustain AI growth and innovation.Comprehensive Strategies: 34% of UAE companies already have a comprehensive AI strategy in place, with another 30% actively developing one.These findings point towards the UAE's strong leadership in AI adoption within the Middle East region.Consumers Crave AI-Powered Retail Experiences:IBM's separate study on AI in retail reveals a shift in consumer behavior across the Middle East and Africa (MEA):  Dissatisfaction with In-Store Shopping: Only 3% of MEA consumers are satisfied with their current in-store shopping experience.  Mobile Integration: 75% of MEA consumers use mobile applications while shopping, highlighting a desire for a tech-enabled in-store experience.  Openness to AI: 9 in 10 MEA consumers haven't yet used AI for shopping, but are interested in its potential to enhance their experience.  Demand for AI-powered Features: 75% of MEA respondents express interest in AI applications and virtual assistants for shopping.This growing consumer demand for AI-powered experiences underscores the need for retailers to integrate AI technologies and innovate their offerings to meet evolving customer expectations.These studies position the UAE as a forerunner in the region's AI adoption, both from a business and consumer perspective. With businesses embracing AI for efficiency and innovation, and consumers demanding AI-powered experiences, the UAE is poised to be a leader in the future of AI-driven advancements.

BeIN SPORTS to stream UEFA Women’s Champions League on free-to-air

BeIN SPORTS, the leading sports broadcaster in the Middle East and North Africa (MENA), has announced that it will be broadcasting all remaining matches of this season’s ongoing UEFA Women’s Champions League 2024™ (UWCL) on its free-to-air beIN SPORTS channel, as well as its official YouTube channel across MENA, as part of its beINSPIRED initiative.beINSPIRED is a global beIN initiative launched in 2019 that gives a bigger platform to under-represented sports and talent, with a particular focus on women in sport, and is the driving force behind the broadcaster’s vast and well-rounded bouquet of women’s sports rights across its 24 MENA markets and beyond.The announcement marks a fourth successive year that beIN is providing free-to-air coverage of the UWCL. With nearly two million viewers tuning in to watch Barcelona win last year’s UWCL final, the increase in interest and popularity of the women’s game across the region is clear. The quarterfinals are scheduled to get underway on 19 March when Ajax host Chelsea and Benfica welcome Lyon, before reigning champions Barcelona travel to Brann and PSG go to Hacken 24 hours later.beIN holds one of the largest portfolios of women’s sports rights in global broadcasting, with Formula 1 ACADEMY, the female-only single-seater racing championship founded by Formula 1, being the latest top tier women’s sports acquisition. beIN also holds the rights to UEFA Women’s EURO and FIFA Women’s World Cup.Additionally, over the coming months, beIN will also champion women’s sports and its top talents competing at this summer’s long-awaited Paris 2024 Olympic Games, AFC Women’s Under-20 Asian Cup Uzbekistan 2024™, FIFA U20 Women’s World Cup Colombia 2024™, FIFA U17 Women’s World Cup Dominican Republic™, three remaining Grand Slam tennis tournaments as well as the Billie Jean King Cup, on top of year-round live coverage of the Premier Padel Tour.

Joseph Karam appointed GM of International Media at The MediaVantage

The MediaVantage has announced the appointment of Joseph Karam as the General Manager of International Media.Bringing a wealth of experience to his new role, Karam is poised to lead media projects and drive strategic growth initiatives at The MediaVantage. With over 15 years of extensive experience garnered from leading agencies such as Magna Global and Mindshare, Karam boasts a stellar track record of working with global clients including Two Four 54, Atlantis the Palm, and Gulf Air.Notably, Karam's recent role in Bahrain overseeing operations for Mindshare underscores his commitment to the region and his adeptness in navigating diverse markets.Regarding the appointment, Manoj Khimji, Managing Director of The MediaVantage, expressed enthusiasm, stating: "We are thrilled to welcome Joseph Karam to The MediaVantage family. Joseph’s considerable expertise and track record of accomplishments make him an ideal candidate to oversee our international media offering. Joseph will play an important role in propelling our growth and delivering great results to our clients."Excited about his new role, Joseph Karam said: "I am very happy to be back in Dubai and thrilled to start this new chapter with The MediaVantage. While I have left the familiar agency life, I am finding myself more than ever involved and connected across the wider spectrum of agencies across the GCC. Having the opportunity to collaborate with our partners and clients to rightly position the Middle East on the global map mirrors a great desire TMV has for excellence and success."

Jumeirah Beach Hotel welcomes Rene Egle as General Manager

Jumeirah Beach Hotel has appointed Rene Egle as the new General Manager. Bringing with him almost four decades of luxury hospitality and hotel operations experience, his appointment commencing 1 April 2024, is set to further strengthen the property’s commitment to excellence, at a time when the Jumeirah brand is evolving as part of its Mission 2030 strategy.In his new role, Rene will lead the property and apply his background of working at some of the world’s best-known hospitality brands in key global markets, to ensure Jumeirah Beach Hotel continues to provide exceptional experiences for its guests.His career highlights include more than 20 years at Shangri-La spanning numerous countries including China, Indonesia, UAE, Maldives, Mauritius, the Philippines, and Oman. During his extensive career, Rene also held leadership positions at Kempinski and Swissotel (A Raffles International Hotel) in Europe, China and South-East Asia.With strong commercial skills that balance the drive for revenue maximisation and expense management, Rene has a strong history of running successful international high-end hotel operations whilst creating unique and innovative guest experiences.Rene holds a Business Degree from the Business School of Vormbruck Freiburg, Germany. Passionate about digital marketing trends with a proven track record of creating innovative content driven campaigns, Rene is also a Graduate of the Google Squared Digital Marketing & Leadership Program 2018. He is an avid writer and published Author including 'Hotel Untold Stories I' and 'Hotel Untold Stories II Food & Beverage Private and Confidential.'Thomas Meier, Interim Chief Executive Officer and Chief Operating Officer of Jumeirah Group said: “We extend a warm welcome to Rene as General Manager at Jumeirah Beach Hotel, our flagship property in Dubai. His vast global experience working with luxury hospitality brands across the world will be invaluable in supporting Jumeirah towards our Mission 2030 goals of elevating the luxury experience in key markets across the region.”Rene Egle said: “It is an honour to join the iconic Jumeirah Beach Hotel as General Manager and I look forward to bringing my global expertise to the role. This appointment represents a remarkable opportunity to contribute to the legacy of one of Jumeirah's most prestigious resorts. As the Jumeirah brand continues to evolve, I am committed to delivering exceptional experiences to our guests.”

Ace Capital partners with Wahter for Dubai real estate ads in India

Pioneering a new dimension in real estate advertising, Ace Capital, a Dubai real estate investment firm, has forged a groundbreaking partnership with Wahter, India's pioneering branded water bottle brand. Under the agreement, Dubai's real estate players represented by ACE Capital will advertise on Wahter's water bottles to showcase their offerings to potential customers in NCR. Recognizing the transformative potential of Wahter's innovative advertising platform, this collaboration seeks to redefine how real estate ventures connect with global audiences.This strategic move comes at a time when Indian investors have taken the lead as the largest contributors to Dubai's real estate market, surpassing British investors who held this position earlier in the year. The continuous growth in Dubai's expat population, a surge of nearly a hundred thousand people in the year leading up to July, and the attraction of 4,500 millionaires to the UAE in 2023 further highlight the buoyant demand in Dubai's real estate market.Ace Capital's Chief Operating Officer, Jasmeet S Anand underscored the significance of this strategic advertising collaboration, "Our partnership with Wahter epitomizes innovation in advertising and investment outreach. By harnessing Wahter's ingenious approach to brand visibility, we are poised to captivate the attention of Indian investors and showcase the unmatched opportunities within Dubai's dynamic real estate landscape." In the first half of 2023, Indian investments in Dubai surged, constituting 62% of the total FDI from the previous year. The residential market witnessed significant contributions, exceeding $4 billion in purchases during 2022. Notably, India emerged as a key contributor to Dubai's growth, investing $335 million in H1 2023, leading with 123 projects.The allure of Dubai's strategic location and tax-friendly policies continues to attract Indian investors, resulting in a notable total FDI of $1.6 billion from 2020 to H1 2023. This upward trajectory aligns with Dubai's economic agenda outlined in D33, demonstrated by the doubling of Indian investments from $541 million in 2020 to $1.6 billion in H1 2023.Echoing this sentiment, Wahter's CEO heralded the partnership as a paradigm shift in marketing dynamics, "Teaming up with Ace Capital enables us to transcend conventional marketing channels prevalent in real estate, Wahter isn't just a sustainable way of quenching thirst but now also becomes a gateway for our consumers to explore the limitless potential of Dubai real estate."This dynamic collaboration heralds a new era of synergy between innovation and investment, as Ace Capital's branding adorns Wahter's ubiquitous water bottles, permeating carts, strollers, and supermarket aisles across India. As the allure of Dubai real estate cascades through Wahter's innovative advertising channels, both Ace Capital and Wahter stand at the forefront of revolutionizing how global investment opportunities are presented and embraced.

Waterfront Market offers unique shopping and culinary experiences for Ramadan

The Waterfront Market in Dubai, the city's premier hub for fresh produce, warmly welcomes both locals and tourists to immerse themselves in the essence of Ramadan. During the holy month, the Waterfront Market will transform into a festive culinary haven, presenting an unparalleled selection of fresh ingredients, offered at unbeatable prices for Ramadan preparations.In the spirit of the season, the Waterfront Market will be adorned with festive décor, both indoors and outdoors, creating an authentic Ramadan atmosphere. The venue’s promenade, a picturesque setting for iftar, will be beautifully illuminated, providing guests with an opportunity to open their fast with breathtaking views of the waterfront. The ambience is designed to enhance the iftar experience, allowing visitors to immerse themselves in the tranquility and reflection that Ramadan embodies.Recognising the importance of convenience for its customers, the Waterfront Market will operate 24/7, just as it does throughout the year, ensuring that everyone can shop for their essentials at any hour, adding to the ease of preparing for iftar and suhoor. From fresh seafood, meat, and poultry to dry goods, spices, and an extensive variety of fruits and vegetables, the market is a one-stop destination catering to all Ramadan culinary needs.Adding to the Ramadan experience, the Waterfront Market invites guests to explore the latest recipe book by Chef Chris, available to download for free on the website. This collection of recipes is designed to inspire and assist in preparing delicious, and proposes delicious home-cooked iftar meals that cater to diverse tastes and preferences.As Dubai’s premier fresh food market, the Waterfront Market is committed to offering a wholesome and enriching shopping experience. It stands as a testament to the vibrant culinary culture of the UAE, inviting everyone to partake in the joy of Ramadan preparations and celebrations.

Dubai Chamber of Commerce Boosts Events and Exhibitions Industry with ATA Carnet

Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has revealed that record growth was achieved in the value of goods and commodities imported under ATA Carnets during 2023. A total of 5,492 ATA Carnets were issued and received for goods and commodities worth AED 5 billion, representing a remarkable year-over-year growth of 47% in value.This record value reflects strong growth within Dubai’s exhibitions, events, and conferences sector, to which ATA Carnets are closely linked, and underlines the city’s growing status and reputation as a leading global destination for business and events.Data from this year indicates that 1,118 ATA Carnets were issued and received for goods with a value of AED 695 million during January and February alone, highlighting continuing positive momentum within the events and exhibitions sector in the emirate.ATA Carnets are an effective tool in the attraction and organisation of international events and play a vital role by facilitating the duty-free and tax-free temporary importation of goods for up to one year. This contributes significantly to enhancing the smooth movement and transportation of goods and equipment for exhibitions, shows, and other events.His Excellency Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, stated that ATA Carnets enhance Dubai's economic flexibility and boost the growth of various business sectors, especially in terms of simplifying customs procedures for the transport of goods and commodities to be used in exhibitions and shows. The ATA Carnet system has emerged as a key driver in positioning Dubai as a global hub for promotional exhibitions, events, and conferences.His Excellency added: “Dubai Chamber of Commerce is the guarantor for the implementation of the ATA Carnet system in the UAE, with impactful collaboration between the chamber and its partners in Dubai Customs, the Federal Customs Authority, and chambers of commerce across the UAE. We are committed to facilitating the movement of goods and commodities to enhance the competitiveness of the emirate and its business environment.”

TikTok launches second season of 'Moving Topics

TikTok launched the second season of 'Moving Topics', an on-the-go automotive mini-series featuring leading automotive figures and marketing experts in the region's automotive scene. In 'Moving Topics', they will host engaging discussions about the innovation, technologies, and trends driving the automotive industry.'Moving Topics', is in line with TikTok’s reputation as an authentic virtual showroom that inspires, informs, and entertains, creating enduring brand equity for both current and future car buyers. It taps into the growing community of automotive enthusiasts on TikTok, where a weekly search for #CarTok in the UAE reveals over 2,000 car-related TikToks generating millions of views. In each episode, experts engage in a "story-time" session to discuss how these brands connect with the growing automotive community in the region to create relatable and meaningful content.Hosted by well-known creators like Suhaib Shashaa, Co-editor end Editor in Chief at ArabGT, and automotive enthusiast and content creator Amir De Leon, this series will span four episodes, with Lara Ayoub Agha, Senior Marketing Manager – Lexus, Al-Futtaim, as the inaugural guest. The following episodes will feature guests, including Roland Zahra, Managing Director – Nissan Middle East, and Assaad Chehade, Senior Marketing Manager – Toyota, Al-Futtaim. Episodes will also feature contributors from the brand creative agencies including Karl ElHitti, Head of Social, Memac Ogilvy, Wassim Abi Salloum, Managing Director, Nissan United at TBWA/RAAD and Alaa Nour, Account Director, Memac Ogilvy, all of whom will provide valuable insight into how these world-class brands connect with today’s consumers.<iframe width="560" height="315" src=";list=PLU_k2e5EavEN-j4ftsbliBYYikwVib2oK" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>Joanne Chehab, Head of Business Partnerships, MENA – Global Business Solutions at TikTok explained, "TikTok is a powerful connector between brands and consumers. More so than ever, digital interactions are becoming an important factor in the purchasing funnel for consumers, especially for car enthusiasts. We’ve seen bands increasingly adopt a creator's mindset to forge meaningful connections within the automotive community. Brands are recognizing the importance of an authentic communication style and leveraging user-generated content (UGC) to create credible material that brings consumers closer to consideration. ‘Moving Topics’ tackles just that, while addressing how automotive giants, manufacturers, and dealers are navigating today’s consumer journey to unite enthusiasts and build brand loyalty through genuine interactions and entertaining experiences.”As the wheels of innovation continue to turn in the automotive industry, 'Moving Topics' aims to drive the conversation, ignite passion, brand loyalty and meaningful conversation among car aficionados. With each episode, users are invited to rev up their engines and join industry leaders on a cruise through a world where innovation meets inspiration, all while building a community that's fuelled by authenticity and driven by shared enthusiasm for the open road.

Money Plant Real Estate appoints Sandstone Media as communications partner

Sandstone Media, a forward-thinking integrated communications firm based in Dubai, recently announced its partnership with Money Plant, Dubai’s premier real estate brokerage, to manage its communications account.The partnership seeks to elevate Money Plant's brand visibility in the region, solidify its position as a thought leader and amplify its presence in the real estate media sphere.Expressing enthusiasm about the partnership, Anand Rai, Founder & Managing Partner for Sandstone Media said, "Sandstone Media is committed to redefining the communications landscape by seamlessly integrating traditional and digital strategies. This partnership represents our commitment to delivering innovative communication solutions to businesses in the UAE.""The Dubai market is known for its fast-paced and dynamic nature. With this partnership, we are excited to establish and expand our presence, leveraging the innovative strategies to not only increase our visibility but showcase our uniqueness to everyone.", said the Money Plant board.This partnership underscores Sandstone Media's dedication to excellence in integrated marketing and its continued growth and success in the communications industry.

VC bias? Lama Yammine-Hocks on empowering women entrepreneurs

Lama Yammine-Hocks, a former banker at Goldman Sachs and Standard Chartered Bank, is now a co-founder of OPTO, a fintech company focused on leveraging AI models to streamline cash management automation. With a track record spanning over 9 years, Lama has excelled in various domains including investment banking, digitizing payments, and corporate finance across the Middle East and Europe. In this interview with Adgully Middle East, Lama talks about the obstacles women face in accessing VC funding, the inherent biases, the significance of female role models in entrepreneurship, etc. Excerpts:What are some of the challenges women entrepreneurs face in accessing venture capital funding?Women entrepreneurs face significant challenges in accessing venture capital funding, primarily due to deep-rooted gender biases and systemic inequalities. Despite remarkable contributions to innovation and meaningful change across diverse industries, women receive a mere 2.3% of global venture capital funding, with Arab women capturing only 0.1% of this portion. This glaring funding gap underscores the urgent need for systemic change to level the playing field for female entrepreneurs.How do societal expectations contribute to gender biases in entrepreneurship?From an early age, societal expectations shape how girls and boys are taught to communicate, behave, and aspire. These differences persist well into adulthood, permeating professional environments where women's contributions are often undervalued and overlooked. In the world of venture capital, male-dominated investment teams tend to favour male-led startups, perpetuating a cycle of gender bias that stifles innovation and limits opportunities for women.What role do caregiving responsibilities play in hindering women entrepreneurs?Women continue to shoulder the lion's share of family and caregiving responsibilities, which present formidable obstacles for female entrepreneurs. Mothers aged 20-44 spend five hours more per day than their partners on household and family care activities, limiting their ability to dedicate themselves fully to their ventures. The lack of affordable childcare further compounds these challenges, particularly for women entering entrepreneurship later in life.How does fear of failure impact women entrepreneurs?Women entrepreneurs grapple with heightened fears of failure and reluctance to borrow funds, citing concerns about financial risk and lack of access to support networks. According to research, 52% of women express worries about failing to start a business, compared to 42% of men. Additionally, women often face barriers in accessing startup training courses and borrowing funds, further exacerbating their challenges in navigating the entrepreneurial landscape.What is the significance of female role models in entrepreneurship?Representation matters in entrepreneurship, yet female role models remain sorely lacking, particularly in mainstream media portrayals. The absence of visible female leaders perpetuates a masculine bias that marginalises women in the business landscape. Elevating and celebrating female entrepreneurial role models is crucial for inspiring the next generation of women leaders and challenging prevailing gender stereotypes.What distinguishes necessity-driven entrepreneurship from opportunity entrepreneurship?Women entrepreneurs are more likely to engage in necessity-driven entrepreneurship, propelled by socioeconomic constraints rather than genuine opportunity. This distinction is particularly pronounced in developing countries, where women face systemic barriers to economic empowerment. Recognising and addressing these systemic inequities is essential to fostering an ecosystem that supports and empowers women-led businesses.What specific challenges do women in the Middle East face when entering the fintech industry, and how can social innovation initiatives help bridge this gap?Given the unique socio-cultural context of the Middle East, women in the region may encounter various challenges when pursuing careers in fintech, such as limited access to education and training, cultural biases, and gender-based discrimination. Social innovation initiatives, like those highlighted in the World Economic Forum's report, have the potential to address these challenges by providing targeted support, fostering entrepreneurship, and promoting inclusive policies within the fintech ecosystem.How can the Middle Eastern fintech sector leverage social innovation and gender parity accelerators to enhance women's economic participation and leadership in the industry?The Global Gender Gap Report 2023 emphasises the importance of collective action and bold initiatives to accelerate progress towards gender parity in economic participation and leadership. Middle Eastern fintech companies can leverage social innovation and gender parity accelerators to implement inclusive hiring practices, provide mentorship opportunities, and support women's advancement into leadership roles. By fostering a culture of diversity and inclusion, the fintech sector can unlock the full potential of women and drive sustainable growth in the region.How are countries in the Middle East progressing in terms of increasing women's participation in leadership roles?Countries in the Middle East, such as Qatar and Bahrain, are making notable strides in promoting women's involvement in leadership positions. Take the United Arab Emirates, particularly Dubai, for example. They've implemented various initiatives aimed at fostering gender equality in leadership roles. The UAE has set ambitious targets, like aiming for women to occupy at least half of the seats in the Federal National Council. Dubai has established the Dubai Women Establishment, focused on enhancing women's participation across different sectors, including leadership. While there are still challenges such as cultural norms and limited opportunities, the UAE's commitment to equality and proactive policies are driving progress. Through investments in education, training, and creating pathways to top positions, the UAE is setting an example for the entire region.

Wego predicts surge air traffic during Eid al Fitr

Eid al Fitr in the UAE this year is expected to witness a jump in outbound air traffic compared to last year's Eid, says Wego, the largest online travel marketplace in the MENA, in its top travel trends for Ramadan 2024 in the UAE.Wego has observed nearly a four-fold increase in flight searches from the UAE for travel during Eid 2024 compared to Eid 2023.Holiday season is just around the corner, and Wego has noted a spike in demand for flight and hotel reservations from the UAE in the lead up to the festive season.According to Wego data, international flight bookings from the UAE for travel in February have surpassed the numbers during the same period last year by 70.1%.The consecutive occurrence of Ramadan, Eid al Fitr, and spring break in 2024 is anticipated to encourage the same YoY leap in bookings for trips scheduled in the coming months.As we enter the holy month of Ramadan, Wego data showed that airfares to some destinations may get even more expensive this year.The average airfare to the Philippines, a favored destination for UAE travelers, is now AED 1,331.93, compared to AED 895.56 in 2023.Meanwhile, YoY average prices for flights to the UK and Germany have risen by 23.88% and 60.42% respectively.Wego anticipates that ticket prices for popular destinations will continue to climb, especially with more families potentially planning getaways during the holidays.Amidst a bustling month teeming with significant events like the Gulfood trade show, Dubai Duty Free tennis championships among others, Dubai has observed an uptick in hotel occupancy rates in February 2024, with bookings on Wego surpassing last year’s figures by 23.2%. Concurrently, the average Dubai hotel room rates have experienced a YoY surge of 20.3%.Dubai hotel occupancy and daily rates may still move in an upward trajectory through the next few months, as Wego’s data indicates that demands for staycations among UAE residents also typically grow during Ramadan weekends and Eid al Fitr holiday.Wego forecasts an even heightened interest later as more UAE travelers finalize their travel arrangements in the weeks or days leading up to the celebration.Based on Wego's data, India, Egypt, Saudi Arabia, and Jordan are the most sought-after destinations for travel between March to April 2024. The list of countries may hint at homecoming trips for UAE’s huge expat communities looking to capitalize on the lengthy holidays.

Saatchi & Saatchi appoints Ali Zein as Executive Creative Director

Saatchi & Saatchi has appointed Ali Zein as the Executive Creative Director for the e& account. In this pivotal role, Ali will spearhead the creative endeavours of the brand, driving innovation and forward-thinking strategies to propel e& as a leading global tech player.“Ali's wealth of experience in advertising and deep understanding of e& positions him perfectly for this role. His time with the brand has offered invaluable insights we're excited to leverage. With Ali joining us, we're primed to elevate what we do for the brand and push the envelope of creativity”, said Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey.Ali has joined from Impact BBDO, where he served as regional executive creative director. He first started his career nearly 25 years ago as an Arabic copywriter and evolved his career in advertising working with top brands like Vodafone, Nestle Ice Cream, Lipton, Shell and CIB, Pepsi, Rotana TV, Barclays and EFG Hermes. His work has been recognised on several prestigious stages including Cannes, Clio, One Show, Epica, Effie's and Dubai Lynx.Commenting on his appointment, Ali stated, "I'm thrilled to be joining this fantastic team at Saatchi & Saatchi. I'm particularly drawn to their culture of prioritising employees and tackling the e& account represents a valuable professional challenge and goal”.

Kent Wertime leads Ogilvy One's charge for tailored customer experiences

In the ever-evolving landscape of marketing technology, the global powerhouse Ogilvy is taking a bold step forward with its announcement of new global leadership for Ogilvy One and innovative services aimed at fostering more valuable relationships in the digital age.Kent Wertime, a veteran within the Ogilvy ranks with nearly 25 years of experience, has been appointed as the Global Chief Executive Officer of Ogilvy One. His leadership heralds a new era for the company, emphasizing the fusion of creativity, data, and AI to craft personalized experiences that resonate with consumers on a deeper level.Under Wertime's guidance, Ogilvy One will consolidate its position as the global brand for both current and next-generation customer experience and relationship service offerings. This move signifies Ogilvy's commitment to providing comprehensive solutions for clients seeking to build lasting connections with their customers.Joining Wertime in this endeavor is a seasoned leadership team comprising industry experts such as Roberto Fara, Rajesh Midha, Clare Lawson, Ab Gaur, Mauro Caggiano, Jason Davey, Ravi Pal, and Nate McNabb. Together, they bring a wealth of experience and expertise to drive Ogilvy One's mission forward.Ogilvy One's comprehensive suite of services encompasses customer acquisition, service design, continuous commerce, CRM, and loyalty programs, all underpinned by a unified global technology backbone. This backbone, powered by Verticurl, enables Ogilvy One to deliver seamless and impactful experiences across various touchpoints.Devika Bulchandani, Global CEO of Ogilvy, said: “When David Ogilvy first started talking about direct marketing decades ago, he recognized that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis. Now we take that to a new level with a fresh leadership team for Ogilvy One and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our clients’ brands.”“Over the last decade, companies invested heavily in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role,” Kent Wertime, Global CEO of Ogilvy One, said. “Today's consumers, choose their points of interaction with brands, from discovery to purchase, and dictate more of the relationship. With a deep understanding of brands and full-dimensional view of consumers coupled with award-winning creativity and a strong data and technology backbone, Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”As companies worldwide navigate the complexities of modern marketing, Ogilvy's visionary approach to relationship marketing sets a new standard for the industry. With Kent Wertime at the helm, Ogilvy One is poised to lead the charge in delivering personalized, relevant, and impactful experiences that drive business growth and brand loyalty in the digital age.

Chery debuts in the UAE with flagship Sharjah showroom

Chery, in collaboration with AW Rostamani, has launched its inaugural showroom in the UAE, seizing the opportunity presented by the Ramadan season to enhance customer satisfaction. Positioned on the vibrant Sheikh Mohammed Bin Zayed Road in Sharjah, the showroom introduces a comprehensive selection of cutting-edge, environmentally friendly automotive solutions. Chery UAE is rolling out enticing promotions aimed at enriching the customer journey and inviting patrons to explore its cutting-edge establishment.The introduction of Chery into the Emirates signifies the culmination of a strategic partnership between Chery UAE and AW Rostamani, renowned for their commitment to innovation, excellence, and customer-centric principles. This alliance presents Emirati clientele with an array of exceptional vehicles, including the TIGGO 8 PRO MAX, TIGGO 8 PRO PLUG-IN HYBRID, and TIGGO 7 PRO MAX, all available as part of the latest Ramadan package.Michel Ayat, CEO of AWR Automotive Group, emphasized the significance of this collaboration, stating, "The partnership between Chery UAE and AW Rostamani Group underscores our shared dedication to advancing automotive retail standards. This marks a pivotal moment in our journey, reaffirming our commitment to elevating consumer choices while prioritizing sustainability goals. The evolution of automotive excellence takes center stage in Sharjah."Zaher Sabbagh, Director of Chery UAE, expressed enthusiasm about Chery's debut in the UAE market: "We are excited to introduce Chery to Emirati consumers. Our vehicles epitomize a fusion of luxury, sustainability, and innovation, tailored to meet diverse customer preferences. This milestone underscores our ongoing commitment to carving a niche in this market."The Sharjah showroom boasts an impressive display of seven vehicles, including the aforementioned models, offering visitors an immersive experience of Chery's advanced technology and design. Complementing the remarkable vehicle lineup, the showroom features a comprehensive service facility, ensuring exceptional care for Chery customers throughout their ownership journey.The 'Triple 6' Ramadan campaign for Chery’s TIGGO models encompasses a six-year service package, six years of warranty coverage, and a six-month payment deferment, enabling customers to drive off with the first installment due after six months.Chery UAE's dedication to innovative sustainability and environmental consciousness is exemplified by the TIGGO 8 PRO PLUG-IN HYBRID, showcasing eco-friendly driving technology. This model offers advanced features such as a 540 HD camera, Voice Control, Massage Seat, and Double Silent Glass.The popular TIGGO 8 PRO MAX features luxurious amenities like The Queen's passenger seat, 10 Sony Speakers, Heads-Up Display, 9 airbags, 16 Advanced Driver Assistance Systems (ADAS) functions, and an electronic step pedal. Meanwhile, the TIGGO 7 PRO MAX offers 14 ADAS functions, 8 Sony Speakers, 360 HD camera, Voice Control, 50W Fast Wireless Charger, and an illuminated rack light.Chery's entry into the Emirati market underscores the country's embrace of quality Chinese products and the shift towards future-oriented mobility solutions. In collaboration with AW Rostamani, Chery UAE is poised to enrich the automotive landscape with a diverse range of vehicles catering to various customer segments.

Royal Boxing and Fitness Club launches in Dubai Palm Jumeirah

 Royal Boxing and Fitness club, an innovative fitness concept based on the unique long-term experience of award winning international specialists, is set to revolutionize the fitness landscape in Dubai with the opening of its first premium sports format space in the Seven Palm Hotel at Dubai Palm Jumeirah. Scheduled to launch next month on April 2024, Royal Boxing and Fitness Club, The Palm is poised to redefine the fitness experience, offering a seamless blend of high-quality sports services, education, and exceptional training. Going beyond the traditional gym model, the fitness club aims to be a destination where fitness enthusiasts can engage in top-notch training, where all members of both genders train together, fostering a sense of unity and collective commitment to training. Although there is separation in the locker rooms, the overall atmosphere promotes Wholeness and shared dedication. Vladimir Zhadan, Founder and CEO of Royal Boxing and Fitness Club, The Palm, who created the concept in the UAE, says: "Our vision is to create a space where individuals can achieve their fitness goals while enjoying the process. We want to make martial arts accessible to everyone—more than just a club, we are a community, a team, and a lifestyle."At Royal Boxing and Fitness Club, The Palm you can unwind in spa amenities, foster a vibrant sense of community, and relish healthy bites at the cafe which prides itself on offering a meticulously curated selection of wholesome menus that are crafted using only the finest and healthiest ingredients. The spa offers a comprehensive range of massage services, such as sports massage, designed to soothe and recover muscles used during strenuous physical activities; traditional Thai massage, known for its holistic approach in balancing the body's energy; relaxing massage, aimed to alleviate stress and promote relaxation; anti-cellulite massage, targeting to break down fat cells and improve skin texture; and regenerative massage that aids in rejuvenating the body and enhancing overall wellbeing. These therapeutic services are available for scheduling subsequent to the training sessions, providing a holistic approach to fitness and wellbeing.What really sets Royal Boxing and Fitness Club The Palm apart is the unique design style developed in collaboration with Dubai Design Group. The aesthetics of the club, characterized by white and gold shades, occupies one floor and includes a 150 sqm training area, a 170 sqm spa and a café.Equipped with custom-designed gear, including specialized boxing bags, a 4.5 by 4.5-meter ring, and interactive stands for precision training, Royal Boxing and Fitness Club, The Palm offers a cutting-edge fitness experience. The club boasts technologically advanced speed run tracks including a Technogym skillrun treadmills - the first-ever treadmill for effective power and cardio conditioning with onboard video-guided routines and specific workouts for athletic training including sled and parachute trainings.The training programs are carefully designed for athletes of all training levels, which provide an authentic and transformative fitness experience for members. An innovative fitness experience combining boxing, kickboxing, Thai boxing, strength training and cardio intervals is available. Members who participate in 45-minute classes that use the latest smart screen technology which is projecting results to the entire class, will be observing progress step by step.The club also offers a unique VR boxing program for a high-intensity interval training workout. The program helps boxers to build their endurance and stamina while allowing their bodies to take a break from the impact of repeatedly hitting a heavy bag or coaching mitts. VR boxing program takes boxers through training exercises for jabs, uppercuts, right and left crosses. Serious fitness-seekers will add those and more to the 12-week VR program, which takes them through multiple workouts each week and gets progressively more challenging. They can track the progress through the program: the VR experience, with the Vive controllers in your hands, tracks your speed and punch intensity, plus the number of calories you burn.There is a pulse tracking technology during classes, which helps to track the effectiveness of each training session. Further adjustments to the program help clients achieve maximum results in training. The Royal Boxing and Fitness Club, The Palm uses heart rate monitors to track not only the progress but to help the client control the safe zones of training.The club provides video recording service for the bouts in the ring, utilizing a range of 4 to 8 cameras. This service allows trainees to capture their matches to enhance their experience. Moreover, this service can be utilized by companies to foster team spirit through recorded matches between their teams; it can be also fun for kids who can have the opportunity to showcase their skills in the ring with a trainer guiding them with light boxing moves. Participants will receive an edited professional recorded video as a cherished memento.Regeneration is a key factor when it comes to achieving training goals in both amateur and professional sport. The MECOTEC cryo:one helps athletes recover from a training session, a competition or a sports injury. Athletes use it to reduce pain in muscles and joints while simultaneously relaxing, and also to regenerate specific areas with anti aging effects. Anyone who counts on performance should also count on cryotherapy. Vladimir adds: "Royal Boxing and Fitness Club is not just a premium martial art club, it is a place that gives people the opportunity to build beautiful bodies, make themselves healthier and happier. Our commitment is to provide a space where individuals can thrive, grow, and become the best version of themselves. We will develop both the spaces themselves and their premium quality through various innovations for the comfort of customers."Members who purchase season tickets will avail the added benefit of complimentary access to the cryotherapy. Additionally, they will be gifted a comprehensive package from the club, which includes a T-shirt, boxing gloves, a bottle cap, towels, and bandages.

SMART ZONES UAE MD Akeel Malik unveils key insights on Dubai business setup

In today's video interaction, we feature Akeel Malik, the Managing Director of SMART ZONES UAE. With SMART ZONES' distinguished reputation as a premier licensing firm in Dubai, Akeel Malik's pivotal contributions have significantly fostered the growth and prosperity of numerous businesses in the region since 2013. Engaging in a dialogue with Adgully ME, Akeel Malik shares his invaluable insights, experiences, and perspectives on the myriad opportunities and challenges inherent in investing in or establishing businesses in the UAE. His profound expertise and unwavering dedication to guiding aspiring entrepreneurs undoubtedly position him as an exemplary leader in this dynamic field.During the conversation, Akeel Malik delves into the practical aspects of initiating a business in Dubai. While acknowledging the myriad legal intricacies involved, he underscores how SMART ZONES' extensive experience substantially streamlines these processes. Furthermore, he sheds light on the unparalleled ease of starting a business in Dubai compared to many other nations, citing the minimal tax burdens and licensing formalities.When prompted about the potential trajectory of ties between India and the UAE following Prime Minister Modi's recent visit, Akeel Malik exudes optimism. He firmly believes that this visit will catalyze a significant enhancement in trade relations between the two nations in the foreseeable future.For further insights into SMART ZONES UAE’s growth, progress, and future endeavors, please check the link<iframe width="560" height="315" src="" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

Alex Simmons unravels Expo City Dubai's culinary feast

Alex Simmons, Sales and Marketing Director at TGP International, shares how the company is curating world-class F&B experiences at Expo City Dubai, aligning with the vision of creating a unique culinary destination. He says that TGP International aims to transform Expo City Dubai into a world-class destination for lifestyle and culinary experiences. “We are focused on bringing more unique and innovative dining concepts to the UAE, and we want to position Expo City Dubai as an incubator and hub for new F&B startups,” he adds. Excerpts from the interview:Can you tell us about TGP International's role in managing F&B for Expo City Dubai and how it aligns with the vision of creating world-class culinary experiences?TGP International has 22 years of experience in delivering world-class F&B projects across the globe, from new-to-market chef-led concepts to game-changing food halls. Expo City Dubai is one of our most exciting global projects to date.We are responsible for the F&B master planning, concept creation, interior design, brand curation, F&B leasing, and F&B event activations at Expo City Dubai. We are committed to creating memorable and extraordinary experiences for every visitor as part of the longer-term F&B strategy, which is centred around sustainability, innovation, and world-class entertainment.TGP International aims to transform Expo City Dubai into a world-class destination for lifestyle and culinary experiences. We are focused on bringing more unique and innovative dining concepts to the UAE, and we want to position Expo City Dubai as an incubator and hub for new F&B startups.We are proud to master plan the F&B offering here at the city of the future. Our F&B tenants have been hand-selected to offer a wide range of dine-in, and grab-and-go experiences. They span everything from Michelin-star chef-led brands to local home-grown concepts.We are always thinking of new ways to raise the profile of Expo City Dubai as a leading F&B destination, drive footfall across the destination and introduce new concepts with a bang. For instance, Hai Ramadan, Winter City and our other festivals include activities and live performances along with special menus and dining experiences. Our ‘Kids Eat Free’ offer for Eid is another way that we are trying to make Expo City Dubai a more affordable day out for families.Most recently, we delivered 136 F&B offerings during COP28. We served 600,000 guests across both zones, while our sustainability efforts saw us collect 1,783kg of organic waste, and rescue 6,435 meals.The success of COP28 is a testament to our global network, expertise and passion.With over 30 venues participating in Expo City Dubai's Ramadan festivities, how does TGP International ensure a cohesive and seamless marketing strategy to promote the Iftar offerings? Communication is the key. We bring all our F&B tenants together for monthly meetings to share learnings, menus, activations and insights. This has been key to understanding the challenges we face.Our marketing team works hard to ensure that all communication materials and platforms are consistent in their tone of voice and the way that Hai Ramadan is positioned.As always, the customer journey is crucial for us. Our dozens of different iftar options and participating venues are all clearly described on our website. This allows guests to select exactly the right experience that is perfect for them. Every venue and experience has its dedicated landing page, and these lead straight through to the online booking platform. This takes any hassle out of the booking process.What are some unique challenges and opportunities associated with marketing Ramadan iftar experiences compared to regular F&B promotions?The external challenges are certainly the noise in the market and the number of iftar offerings across the whole of Dubai, the internal challenges are ensuring all offerings are aligned and collateral available to promote across the various channels. The opportunities are huge for the entire city, especially the F&B tenants who have the chance to be creative and bring customers together in this special holy month.Could you share insights into the process of coordinating with diverse culinary establishments to showcase their iftar menus during the 'Hai Ramadan' festivities?The iftar menus are curated by the individual restaurants, while Mons Catering, the catering arm of TGP International, created the menus for the Surreal, Oasis and Corporate iftars. Each restaurant leans into its own heritage, culture and cuisine to offer a unique offering. From the sharing Indian cuisine of Michelin-starred chef Rohit Ghai to the Levantine-inspired flavours from Sara Aqel, nobody in Dubai offers such a diverse offering in one place, and with added entertainment.How does TGP International leverage its expertise in F&B master planning and concept development to curate and promote distinctive iftar experiences across Expo City Dubai?TGP International is responsible for some of the world’s top leading brands and concepts, many of which are legacy projects that still trade today.Our success is down to the expertise of our team. TGP offers 360-degree F&B services globally. We boast a team of first-class individuals who are devoted to concept curation.Most recently, we worked closely with Mons Catering, the world-class catering arms of TGP International, to create our upcoming corporate iftar experience.Operated by Mons Catering, the corporate iftar allows organisations to enjoy an unforgettable corporate iftar set within the beautiful and regal ambiance of the Leadership Pavilion at Expo City Dubai. Spanning a diverse selection of carefully crafted Arabic specialties, the set menu showcases the finest traditional dishes and flavours of the Arab world, and the fresh local produce of the UAE.Served in a warm, sharing style format, it features soups, fresh salads and authentic hot and cold mezze, a choice of plant-based options, reimagined traditional main courses such as chicken makluba and slow-roasted leg of lamb with oriental spices, and desserts like fresh, locally grown fruits, homemade baklava, walnut and ashta katayef, and the signature warm Emirati lokaymat.In what ways does TGP International utilize digital platforms, social media, and other marketing channels to reach and engage with potential guests interested in attending Ramadan iftar events at Expo City Dubai?TGP International works closely with the fantastic marcoms and entertainment and events teams at Expo City Dubai, as well as external agencies to ensure the key visual, messaging and content shared is all on brand and lands impactfully across all channels. We also work closely with collaborators and influencers to reach new audiences. This allows our F&B tenants to connect with potential new customers. We are currently bringing to life an exciting new platform EatAtExpoCity that will be launched over Hai Ramadan. It specifically champions F&B at Expo City Dubai.Considering the competitive landscape of Ramadan offerings in Dubai, what strategies does TGP International employ to differentiate Expo City Dubai's iftar experiences and attract a diverse audience?We are very fortunate at Expo City Dubai to be able to bring together a huge array of world-class F&B iftar offerings in one place. We also offer iftars in iconic spaces such as the Surreal water feature and Al Wasl Café in the heart of Al Wasl Dome. Guests can also walk between 30 F&B outlets offering over 10 Iftars, and explore the epic Hai Ramadan event calendar, entertainment and activities for all the family. Expo City Dubai truly offers something for every price point and demographic at Hai Ramadan this holy month.In addition, we created an unforgettable corporate iftar within the Leadership Pavilion at Expo City Dubai.An elegant and exclusive space that has never been open to the public before, the Leadership Pavilion has hosted the world’s most prestigious dignitaries and VIPs, and royal representatives from across every corner of the globe.Providing corporate organisations with an exclusive, first-of-its-kind opportunity to dine within the splendour of the Leadership Pavilion, the corporate iftar by Mons Catering is unique to any other Ramadan celebration in the city.Adorned with gold finishings, crystal chandeliers and shimmering marble flooring, organisations are invited to book out the Pavilion’s grand ballroom exclusively for themselves. Seating between 40 and 200 guests, the one-of-a-kind corporate iftar experience inspired by the great leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum. The set menu showcases the finest traditional dishes and flavours of the Arab world and the fresh local produce of the UAE.

Ramadan campaign has exclusive shopping and memorable experiences for shoppers

As the Holy Month of Ramadan unfolds, Dubai's bustling shopping scene is abuzz with activity, inviting both residents and visitors to immerse themselves in a unique shopping experience filled with joyous moments and unforgettable gifting opportunities. As part of the #RamadanInDubai campaign, shoppers are treated to a myriad of promotions, exclusive discounts, and diverse experiences, presented by leading shopping malls and retail stores across the city.Launched by the Dubai Media Council under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), the #RamadanInDubai campaign brings the public and private sectors together for the first time for a unified celebration of the Holy Month. The initiative aims to create a unique ambience across the city that captures the true essence of Ramadan, reflecting the authentic Emirati customs and traditions that make the occasion truly special.As part of the campaign, the Dubai Festivals & Retail Establishment (DFRE) has brought residents and visitors many ways to come together to experience these memorable shopping experiences. Known over the world as a destination for shopping, Ramadan further enhances Dubai’s exceptional retail landscape by offering elevated experiences for everyone.From discovering special one-off collections by local and global brands, to taking advantage of seasonal offers across the city’s malls, there are plenty of chances to share joy in the city’s diverse shopping districts and vibrant Ramadan markets.Shopping districts transform for Holy MonthThe shopping experience becomes a memorable moment in itself, as the spirit of Ramadan takes over malls and stores around Dubai as they are adorned in enchanting seasonal décor and sparkling light displays. After iftar, roaming entertainment brings additional fun for all visitors to enjoy.From Mall of the Emirates to City Centre Malls across the city, Dubai's top shopping destinations have been transformed into hubs of activity, featuring promotions, themed performances, special events, traditional experiences and exclusive ranges which cannot be found anywhere else. On Fridays to Sundays throughout the month, fireworks will light up the skies for shoppers above Bluewaters and The Beach, JBR at 10pm every weekend.JBR and City Walk are hosting unique artisanal outdoor markets, where visitors and residents can discover one-off pieces and the perfect Ramadan gift, whilst soaking up a welcoming atmosphere and wonderful weather. Live music, entertainment and seasonal décor will further add to the enchanting atmosphere.Dubai Festival City Mall has transformed into a hub of heritage and culture, where visitors can experience traditional food and artisan products at a special Ramadan tent in Festival Bay. Nearby, visitors can choose gifts for friends and family at a vibrant night market at Bay by Social, which also host the city’s favourite food trucks and family friendly entertainment. Adding to the charm, the IMAGINE show, a mesmerising display of lights and water, can be enjoyed every evening. A beloved annual tradition, the Iftar cannon will signal sunset every evening. Customers with the Blue Rewards app who dine at Dubai Festival City Mall restaurants will be able to upload their receipts for a chance to win AED5,000 worth of Blue points weekly, as well as avail special Ramadan offers.Exclusive Ramadan collectionsThose searching for a memorable gift this Ramadan, either for themselves or a loved one, can discover unique brand activations such as Stella McCartney’s limited-edition Rose Capsule Collection in celebration of Ramadan and Eid; and Versace is introducing an exclusive capsule collection of Women’s and Children’s designs exclusive to the Middle East. Other special shopping moments to look out for include Aldo’s anticipated Ramadan collection featuring Myriam Fares; the Guess Ramadan Capsule Collection, which blends tradition with contemporary elegance; and Guess will unveil its Ramadan Capsule Collection, which blends tradition with contemporary elegance. Other special seasonal retail offerings include the Ferragamo Ramadan Collection; Shoemart’s Ramadan Between Two Moons Collection; the CH Carolina Herrera & Jessica Kahawaty campaign, and the FACES Ramadan Rituals campaign. Dune London, Level Shoes,NaturalizerShoppers can also discover offers, bundle deals and themed gifting concepts from Nautica, La Marquise Jewellery, Liverpool FC Store, Arrow, Being Human, Odora, Noha Nabil Beauty, Color Plus,, Mashaykh, EDIT, Matalan, Arabian Oud, Grand Stores, Brooks Brothers, Coral Perfumes and many more.Dubai Jewellery Group is offering a multitude of ways to find beautiful gifts or accessories for Ramadan outfits with its Dazzling City of Gold Deals campaign. Across its Dubai stores, shoppers can enjoy free gifts with certain purchases, buy-one-get-one-free offers, and deals offering half-back on diamonds and pearls.Families can capture the essence of Ramadan at home, with a beautiful choice of décor, accessories and furniture collections available at retailers across the city, helping to create a warm and inviting atmosphere for shared memories. Welcoming loved ones to the home will also be made stress-free with everyday items and groceries conveniently available across the city’s hundreds of stores, all offering special deals and promotions throughout the Holy Month including Bed Quarter, The Red Carpet, Danube Home, Home Box, Chattels & More, Natuzzi, Sophia Home and Western Furniture.A vast selection of delightful food gifting options are also available at stores and food boutiques across the city, offering everything from seasonal sweet treats to gourmet delights, helping to spread the joy of Ramadan.Explore vibrant Ramadan marketsResidents and visitors can embrace the festive spirit of Ramadan as the events calendar unfolds during the day, and the evenings come alive with late-night activities including extended mall opening hours. Ramadan night markets have made a welcome return amid this year’s perfect weather, offering one-of-a-kind open-air evenings in which residents and visitors can discover artisanal products, local specialties, and one-off gifts, while soaking up a warm community atmosphere.Memorable cultural and traditional experiences, family-friendly activities, delicious iftars and suhoors, and a vibrant artisanal market will delight audiences of all ages at Expo City Dubai, as the beloved Hai Ramadan celebrations return for another year.Jumeirah Emirates Towers has set an iconic backdrop for its enchanting Ramadan District night market where friends and families can enjoy an evening in perfect weather under the moonlight. Amid views of the cityscape and Museum of the Future, visitors can explore a selection of local designer shops, creative food offerings, entertainment, and a children’s play area.Al Khawaneej is hosting The Hub Food Festival and market where families and friends can gather to explore vibrant stalls and try cuisine from a diverse selection of food stalls, while soaking up an ambience of community togetherness.A shopping trip around the worldAt Global Village, wonder-filled multicultural experiences await visitors of all ages, who can soak up culture, shopping and entertainment every evening from 6pm until 2am. As well as unforgettable iftar and suhoor offerings featuring flavours from all around the world, visitors can shop for all their seasonal needs at the Ramadan Wonders Souk, an exciting new addition for 2024. Overflowing with an array of unique trinkets from around the world, the souk embodies the essence of a traditional Emirati market, and offer guests a taste of the shopping on offer across the Global Village pavilions.Setting the scene for a Ramadan experience to remember, a variety of musicians will entertain throughout the evening across Global Village, creating a beautiful festive atmosphere. A 30-strong Arabian Orchestra will perform on the Main Stage each evening, while the skies will sparkle in a music and firework display on Fridays and Saturdays at 9pm.The perfect place for making treasured family memories, young guests will be entertained at the Global Village Kids’ Theatre every weekend, where they can enjoy a spectacular Arabic puppet show and a Ramadan-themed take on the Kaleidoscope Show. With so much to explore, visitors can also join the Global Village Step Challenge competition with weekly prizes, including mobile phones and smartwatches, up for grabs for guests who complete 10,000 steps and log them on the Global Village app.

Esports consultancy KALM launches global HQ in Abu Dhabi

KALM, the world’s first sports and esports consultancy focused on player development and performance, has launched its new global headquarters in Abu Dhabi. KALM is set to revolutionise the landscape by offering a unique blend of expertise from both traditional sports and esports, including innovations, technology and academic partnerships to develop first-in-class services for athletes. Powered by Access Abu Dhabi, an initiative by Maven Global Access and supported by the Abu Dhabi Investment Office (ADIO), KALM will provide its services to organisations, global brands and individual athletes in and out of their sporting endeavours.KALM utilises proprietary performance technology from Stanford University to identify key traits and talent of athletes by evaluating perceptive, physical and mental capabilities. It is focused on creating a best-in-class performance centre dedicated to optimising player health and recovery. KALM harnesses data science and AI applications to understand peak player performance and lifestyle factors affecting performance and develops methods to extend the longevity of an athlete’s career. Massimo Falcioni, Chief Competitiveness Officer at ADIO, commented: “Abu Dhabi is steadily emerging as a regional sports and esports centre, and KALM is joining a solid lineup of global players who are setting up their operations in the Emirate. Boasting a positive investment environment, enabling regulations and cutting-edge infrastructure and connectivity, Abu Dhabi continues to be a destination of choice for innovators. We are confident that KALM will drive further growth for a key sector in the Emirate, through offering unique and innovative services.”KALM has established an athlete-centric development model through education, brand-building and commercialisation focused on protecting, managing and leveraging athlete brands. Through its global HQ, the company will engage with government, the private sector, federations, teams and key stakeholders to create, drive and deliver its athlete health and wellbeing strategy. “At KALM, our mission is to put the player at the centre,” said Dr. Melita Moore. “Esports athletes compete at the highest level and their physical, mental and overall well-being deserves the same level of care as traditional athletes. We chose Abu Dhabi as the location for our headquarters because of the incredible support and opportunities offered by this vibrant city. Access Abu Dhabi played a pivotal role in bringing us to the region initially. Abu Dhabi’s strategic location, world-class infrastructure, and unwavering commitment to innovation in the gaming industry made it the ideal choice for KALM to thrive.”Founded by industry veterans and medical experts with over 70 years of combined experience, KALM introduces a powerhouse team of partners.Dr Melita N. Moore, renowned in sports medicine, brings her global leadership from serving as team physician for NBA and WNBA, to a leading role at the Global Esports Federation as a Vice President. Dr. Khizer Khaderi is a visionary in neuro-ophthalmic surgery and technology, with a notable spot in “40 under 40,” contributes expertise in AI, VR and AR. Ali Al Ramahi, a leading sports scientist and performance coach, specialises in developing wellness programmes for esports athletes, while Luke Fedlam, a distinguished sports attorney, shapes the regulatory landscape of sports and esports and provides athlete development and education.KALM’s initiative will elevate the Middle East’s presence in the global sports and esports arena, providing a platform for young aspirants to achieve international acclaim. The timing of the launch aligns with the region’s growing interest in digital sports and entertainment, marking a significant stride in the development of a robust esports ecosystem.