https://adgully.me/post/2769/flydubais-business-suite-adds-lustre-to-ongoing-campaign

Flydubai's business suite adds lustre to ongoing campaign

The travel industry, once steadily growing, faced a major setback during the global pandemic, causing disruptions to the global GDP. However, according to forecasts by the International Air Transport Association (IATA), numerous international travel markets are projected to rebound to pre-pandemic levels by 2023. Amidst this optimistic outlook, low-cost airline Flydubai has taken proactive steps to expedite the recovery by launching a compelling summer campaign and introducing an enticing premium business suite, all aimed at enticing travelers and reigniting the industry.Dubai, renowned as a global travel hub, particularly during summers, serves as the perfect backdrop for Flydubai's strategic summer campaign. This initiative focuses on promoting travel through Flydubai and its vacation division, Holidays by Flydubai. With a meticulous plan to attract both existing and potential travelers, the campaign seeks to elevate brand awareness and subsequently drive bookings.Geared towards a broad audience across the UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain, Flydubai's creative marketing approach effectively captures the essence of its summer offerings. Collaborating with their in-house design team, the airline employs visually striking content to showcase the beauty of destinations, incorporating illustrations that evoke the playful charm of the season. <img src='https://erp.adgully.me/artical_image\0d79acba0d1f503cefdf8dee1bd88f18.png' class='content_image'>Multifaceted approach to attracting travelers Harnessing the power of online services, Flydubai's campaign capitalises on the widespread digital presence in people's lives. However, the airline's promotional efforts extend beyond the digital realm. Utilising outdoor placements, bridge banners, lamppost displays, and other avenues, Flydubai maximises its outreach. Recognising the potency of radio advertising in reaching diverse audiences, the airline orchestrates activations and competitions, granting customers opportunities to engage with the brand and experience its offerings firsthand.A highlight of the campaign was the collaboration with Virgin Radio in the UAE, where every caller emerged as a winner, securing a holiday package for two to Thailand. Such interactions foster excitement and engagement among customers, enhancing brand loyalty.In May this year, Flydubai unveiled its premium business class seat – the Business Suite – a testament to the airline's dedication to enhancing passenger experiences. This seat, exclusively designed for single-aisle aircraft, ushers in a new era of comfort, privacy, and luxury in Flydubai's Business Class. Collaborating closely with Safran Seats and JPA Design, Flydubai has crafted a unique and unparalleled Business Class seating product that aligns seamlessly with the airline's commitment to excellence.Commenting on the new launch, Ghaith Al Ghaith, Chief Executive Officer at flydubai, had said, “flydubai is committed to exceeding expectations. Our business and product offerings have evolved from the initial no-frills model over the past 14 years to cater to the ever-growing needs of our customers and the markets we operate to. We have come a long way since the introduction of our first Business Class offering in 2013, which has served us well. Today, we are proud to unveil a new premium product which rivals the Business Class experience offered by many airlines on wide-body aircraft. We will continue to invest in innovation to enhance the customer experience across our growing fleet.”Victoria Foy, CEO of Safran Seats, said: “we are very excited to have flydubai as our launch customer for flydubai’s “The Business Suite” VUE seat, it has been an exciting journey working together to bring this product to the market for the first time on a Boeing aircraft. flydubai will operate with an outstanding Business Class seat designed for the best onboard experience on single-aisle longer haul flights". <img src='https://erp.adgully.me/artical_image\584277aa68056b5a839d0509c65c6fa3.png' class='content_image'>Synthesising luxury with the campaignFlydubai's campaign not only embraces the joys of summer travel but also spotlights the allure of its new business class offering. The campaign message revolves around the unparalleled comfort passengers can indulge in while flying business class with Flydubai. This addition underscores the airline's commitment to delivering elevated experiences and extends an invitation for travelers to rediscover luxury in the skies.Through creative marketing endeavours, strategic collaborations, and the introduction of a premium business suite, the airline not only reconnects travelers with their love for exploration but also reinvigorates the industry's prospects. 
https://adgully.me/post/2771/jose-m-sanchez-joins-tactical-as-head-of-creative

Jose M Sanchez joins Tactical as Head of Creative

Jose M Sanchez has been appointed as the Head of Creative at Tactical, a Dubai-based creative and innovation agency. Sanchez will spearhead the company’s mission to leverage creative, technology, and data, enabling leading brands to shape culture across the globe with unmissable marketing campaigns.Sanchez has been leading teams and clients, such as Uber, KLM, Sephora and Deliveroo to success. In his new position, he is tasked with leading Tactical’s global creative team, while ensuring the company is set up for quality, speed and scale. This will include implementing technology and AI solutions to enhance Tactical’s creative processes and provide enhanced data-driven insights for clients.Sanchez was earlier at Miro where he was Creative Lead for Production. During his tenure, he was responsible for creative development across a range of formats and channels, leading a team of creatives and producers. Prior to that, he was Global Head / Creative Director for Creative Studio at Smartly.io. In this role, he led the global team of creatives and received a number of awards including the Facebook Storyteller Award at Cannes Lions.Jose M. Sanchez comments, “Success lies at the intersection of creativity, data and technology. I strongly believe that informed creativity is the key to driving business growth and delivering measurable results for clients. Tactical’s commitment to creative, operational excellence and innovation positions the business for sustained growth and continuing success and I’m very excited to be part of that.”Mike Khouri, CEO of Tactical adds: “We live in an age of mass consumption. It is a maze of swipe, tap, forget, and leading brands need to cut through the noise. At Tactical, we believe in delivering memorable brand stories by connecting creative with culture, and delivering these experiences at the speed of social. Jose joining will further enable our Creative teams to do just that, and with his track record of success, I couldn’t be more excited to have him join at a time when our global and regional footprint is expanding.”
https://adgully.me/post/2768/saff-and-sfa-forge-new-agreement

SAFF and SFA forge new agreement

Riyadh: On the occasion of the Union of Arab Football Associations (UAFA) Congress and the final of the 2023 King Salman Club Cup held in Taif, Saudi Arabia, the SAFF and the SFA Presidents have signed a Memorandum of Understanding (MoU) to strengthen football development in both countries.The agreement between SAFF and SFA will focus on hosting training camps for Syrian national teams in the Kingdom, grassroots development, as well as comprehensive referee training and coaching courses.As part of the MoU, youth national teams from both countries will take part in friendly matches and tournaments in the future. It will also provide the opportunity for both women’s national teams to benefit from further competitive training.Yasser Al Misehal, President of SAFF said: “Fostering relationships within the Arab football community remains a key priority. Collaborating with the Syrian Football Association is yet another step in our ongoing efforts to enhance Asian football."SFA President Salah Ramadan said: “We are grateful for the hospitality and support provided by SAFF. Signing this agreement is an important step in helping Syrian football to rebuild itself and benefit our youth. We believe that together we will take our nation' footballing aspirations to greater heights."The SFA Vice President, Abdulrahman Al Khatib, was also in attendance
https://adgully.me/post/2767/omar-sultan-al-olama-joins-wef-ai-governance-alliance-steering-committee

Omar Sultan Al Olama Joins WEF AI Governance Alliance Steering Committee

Dubai: The World Economic Forum announced the selection of His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, Director General of the Prime Minister’s Office, for the steering committee in the AI Governance Alliance which includes 10 of the world’s leaders in the digital and technological fields globally.The AI Governance Alliance is a dedicated initiative focused on responsible generative artificial intelligence (AI). It aims to address today’s most critical issues as humanity approaches a potentially transformative socio-economic era by bringing together influential regional voices and multiple stakeholders globally. The Alliance seeks to harness the benefits of generative AI systems and technologies while ensuring equitable and sustainable global impacts.His Excellency Omar Sultan Al Olama stated that his selection to the steering committee of the AI Governance Alliance reflects the pioneering position of the UAE government. The position led by visionary leadership, enabling the nation to play a transformative role and participate effectively in leading the global community towards the future, and achieve the futuristic vision adopted by the UAE in developing digital fields and focusing on building an advanced digital economy.H.E. Omar Sultan Al Olama also highlighted that being part of the AI Governance Alliance is a unique opportunity to share the UAE’s valuable experiences globally. It's not just a platform to solve challenges in generative artificial intelligence, but also a way to showcase the UAE's successful practices in this field. This alliance acts as a hub for fostering global partnerships to enhance the impact of this technology in shaping the future of artificial intelligence.The committee includes Paula Ingabire, Minister of Information, Communications Technology and Innovation of Rwanda; Brad Smith, Vice-Chair and President of Microsoft; Kent Walker, President of Global Affairs of Google and Alphabet; Nick Clegg, President of Global Affairs at Meta; Gary Cohn, Vice Chairman of IBM; Durga Malladi, SVP & GM of Technology Planning and Edge Solutions, Qualcomm; Dr. Xue Lan, Dean and Professor at Tsinghua University; Lynne Parker, Associate Vice Chancellor and Director of AI Tennessee Initiative in the University of Tennessee; and Andrew Ng, Founder and CEO of Landing AI.Leveraging the World Economic Forum’s 50 years of expertise in multistakeholder partnerships, the AI Governance Alliance combines private-sector knowledge, public-sector governance, and civil society objectives to address the transformative nature of generative AI systems. With the support of the World Economic Forum’s Centre for the Fourth Industrial Revolution, the alliance actively engages with various regions while contributing to shaping a global approach to address the transformative nature of generative AI systems.In 2017, His Excellency Omar Sultan Al Olama was chosen by the World Economic Forum to become a member of the Future of Digital Economy and Society group. Furthermore, in 2022, His Excellency was also selected to be a part of the Global Young Leaders Community.
https://adgully.me/post/2766/hni-partners-with-harvard-business-publishing-to-provide-corporate-training

HNI partners with Harvard Business Publishing to provide corporate training

Dubai: Award-winning learning and development consultancy, HNI, has entered into a partnership with Harvard Business Publishing (HBP) to deliver world-class training solutions. The collaboration will introduce a range of HNI-HBP jointly certified programs to organisations in the region.Established to integrate with HNI’s growing portfolio of training solutions, the partnership will enable e-learning content from Harvard ManageMentor® to be embedded into existing programs to create customised, blended learning courses tailored to the needs of each client. Programs will include application-focused activities and group discussions to keep cohorts engaged throughout their learning. Alongside the added value approach offered by Harvard ManageMentor®, learners who successfully complete the integrated programs can promote their certificates of completion issued jointly by HNI and Harvard Business Publishing. Participants will also have 12 months access to over 40 on-demand digital learning courses through the Harvard ManageMentor® platform.The new learning development partnership was initiated by HNI Founder and CEO, Hanan Nagi, following her first-hand experience as a participant of the owner/president management program at Harvard Business School. Hanan had the opportunity to spend several weeks every year, for three years, with 170 successful business owners from across the world. Reflecting on the value of her own learning, Hanan was inspired to bring Harvard Business Publishing’s application-focused learning to her clients in the region.Hanan explained, “My experience with Harvard Business School has proved transformational in my own professional development and I wanted to explore how we could help other businesses in the region to benefit from the latest thinking in leadership and management. With the ongoing support of the Harvard Business Publishing team, we are delighted to announce the launch of this partnership, which will enable us to bring the highest-quality digital content, backed by learning design best practices, to reframe the professional development initiatives we deliver across our GCC territories.”Harvard Business Publishing Corporate Learning has built a reputation for creating innovative learning experiences for thousands of global employees at all levels, from executive leadership programs to enterprise-wide engagements. Leveraging the outstanding resources of Harvard Business School, Harvard Business Review, and an unrivalled network of industry experts, the non-profit organisation partners with companies around the world to strengthen and accelerate their leadership development objectives in a complex, ever-changing world.Speaking about the collaboration with HNI, Douglas Beimler, VP Global Sales at Harvard Business Publishing Corporate Learning, said “As a trusted provider of learning and development solutions for large companies and public sector organisations in the region, HNI is an important strategic partner for us, to bring leading approaches to leadership and workforce development to this growing international business hub. We look forward to working with Hanan and the team to help organisations in the region address their strategic challenges and accelerate their growth in the market.”Representing Strategic Partnerships at Harvard Business Publishing Corporate Learning, Karl da Gama Campos added, “Developing critical business and leadership skills is vital for organisations to thrive in a competitive and constantly evolving landscape. HNI has established a reputation for pushing the boundaries in this field, with creative techniques that support interactive, immersive, and personalised learning experiences. Harvard Business Publishing Corporate Learning is pleased to contribute to this ecosystem with world-class content that amplifies the impact of professional development in the region.”
https://adgully.me/post/2765/du-achieves-major-network-milestone

Du achieves major network milestone

New milestone highlights du’s leadership in unlocking the possibilities of 5G connectivity and enhancing customer experiences in the UAEIncrease in 5G-enabled devices, expansion of 5G coverage, enhanced network capacity and speed, and availability of attractive data plans and offers are major factors contributing to the usage of 5G on mobile network traffic.Dubai, UAE: du, from Emirates Integrated Telecommunication Company (EITC), reached a new milestone in the advancement of its 5G technology. With more than half of its mobile network traffic now driven by 5G usage, du is setting the pace in unlocking the vast potential of this cutting-edge connectivity, while providing premium and unique experience to its customers.This rise in 5G-driven traffic not only contributes to faster and more dependable connectivity but also opens a world of possibilities for du customers who wholeheartedly embrace and trust the capabilities of du 5G technology and embracing this new technology very fast while enjoying the best mobile experience from quality, speed, latency, and as well capacity even during peak hours. Its advanced features and use cases enable seamless access to benefits such as advanced streaming, immersive gaming, and enhanced virtual reality experiences.Saleem AlBlooshi, Chief Technology Officer at du said: "At du, we have invested and lead in the 5G technology space since launch in 2019. Our customers trust our state-of-the-art 5G technology and have embraced it to enjoy the best mobile experience including superior speed, latency, and consistent speeds during peak hours on our 5G network. This trust has now manifested itself in 5G traffic becoming the most dominant traffic in our mobile network. 5G traffic has exceeded 51% of the overall mobile traffic, representing a major milestone by carrying traffic that is more than the 4G and 3G traffic combined. We also take this opportunity to encourage more of our customers to embrace superior 5G technologies by upgrading their handsets via our suite of new available smartphones that support 5G.”For du, 5G Technology is a journey that we will continue to invest in and upgrade to the next generation technology like -Advanced 5Gwhere the digital-first telco will continue to provide its customers with the best-in-class mobile broadband experience.
https://adgully.me/post/2764/saudi-arabia-comoros-football-federations-renew-cooperation

Saudi Arabia, Comoros Football Federations renew cooperation

Riyadh: The Saudi Arabian Football Federation (SAFF) and the Comoran Football Federation (FFC) renewed their cooperation for football development, following an initial Memorandum of Understanding (MoU) signed in November 2021.The SAFF President Yasser Al Misehal and his counterpart the FFC President Said Athouman took the opportunity of their meeting on August 12th at the Union of Arab Football Associations (UAFA) Congress in Taif, Saudi Arabia to renew the (MoU) and strengthen further development initiatives. SAFF had the privilege to host in December 2021 the Comoros Men’s National Team for a training camp in Jeddah, prior to their historic participation at the Africa Cup of Nations 2022 in Cameroon, where they reached the second stage of the flagship African competition.Furthermore, the Comoros Women’s National team also took part in the Women’s International Tournament that took place in Dammam in January 2023, alongside Saudi Arabia, Mauritius and Pakistan.As SAFF believes strongly in growing football together with all Member Associations, the renewal of such collaboration will further focus on mutual support around league football, grassroots and coaching.
https://adgully.me/post/2760/mohamed-al-hashimi-appointed-as-eshraq-ceo

Mohamed Al Hashimi appointed as Eshraq CEO

Abu Dhabi: Eshraq Investments PJSC (“Eshraq” or “Company”) welcomed today Mohamed Al Hashimi as its new chief executive officer with the aim of leading the company in its new phase of expansion and development.With more than 20 years of experience, Al Hashimi joins Eshraq following his role as chief financial officer (CFO) of ADNOC LNG. An expert in financial strategy and performance, Mr. Al Hashimi was previously the CFO and prior to that the COO of ADNOC Distribution and closely involved with the company’s IPO and subsequent investor engagement. Eshraq’s new CEO comes with a strong background in business, operations, and investment management, equipped with a bachelor’s degree from Ohio State University and a post Graduate Degree with a focus on business admin and finance from Harvard University.The appointment follows Eshraq’s Q2 financial results with the Company marking a strong turnaround in performance and notable increases in total operating income and net profit. Eshraq posted AED 35.99 million profit in the second quarter of this year. Total operating income showed a remarkable surge, increasing by 2,446.7% to reach total operating income of AED 44.31 million from total operating loss of AED 1.89 million in Q2 2022. The Company continues to progress its land monetization and share buyback programs respectively, while delivering solid returns for its shareholders.“We are pleased to welcome Mohamed Al Hashimi, a critical hire to steer Eshraq in its next phase of growth and expansion,” said Jassim Alseddiqi, Chairman of Eshraq Investments. “Given his strong track record of investor engagement strategy, Al Hashimi is a strong asset in our ambitious aspirations of becoming the market leader in high-quality, profitable investments. I look forward to working with him to deliver excellence and supporting the innovation and advancement we have planned for the next upcoming years.”Mohamed Al Hashimi, CEO, Eshraq Investments, said: “I am honored to be at the helm of a company that is committed to delivering innovative opportunities and accretive returns to its investors. I look forward to working closely with the Chairman and Board as we shape Eshraq’s growth trajectory. Following a consistent approach to diversification, the Company is poised to leverage lucrative opportunities in the buoyant regional economy, and I am confident that we will continue to deliver for our shareholders.”
https://adgully.me/post/2756/digital-cooperation-organization-announces-the-launch-of-the-digital-prosperity

Digital Cooperation Organization announces the launch of the Digital Prosperity

Dubai: The Digital Cooperation Organization (DCO) today announces the launch of the highly anticipated Digital Prosperity Awards to honor and celebrate the remarkable digital contributions that enable prosperity for all, particularly in advancing the digital economy, which has a critical role in boosting nations’ development and growth.The Digital Prosperity Awards are structured around three core pillars and each pillar is bestowed in individual award categories, each representing a crucial aspect of digital advancement:Digital Innovation:An award for recognizing outstanding initiatives that leveraged disruptive technology solutions to drive significant positive change and advancement.Digital Transformation:An award for acknowledging exemplary efforts in utilizing digital technologies to enhance decision-making processes, fostering progress and prosperity.An award for celebrating exceptional cooperation endeavors leveraging digital solutions to drive progress and prosperity.Empowering Society:An award for honoring exemplary initiatives that demonstrate ethical practices and principles in utilizing digital technologies for societal advancement and prosperity.An award recognizing outstanding contributions in leveraging digital innovations to address environmental challenges and promote sustainability for a prosperous future.“The launch of the Digital Prosperity Awards is a significant milestone in recognizing outstanding digital contributions of the organizations that enable prosperity for all”, said Ms. Deemah AlYahya, the Secretary-General of the Digital Cooperation Organization (DCO). “We are looking forward to identifying the best digital innovators from the DCO’s Member States and worldwide that benefit humankind.”Ms. AlYahya added, “The awards aim to acknowledge exceptional initiatives in adopting best practices, policies, and strategies to accelerate digital transformation in their respective countries. The objective is to accelerate digital economic advancement and lay the groundwork for constructive cooperation, cultivating shared vision and aspirations among all stakeholders. The awards reinforce the role of the DCO as an information provide, advocator, facilitator, and advisor, speeding up the sustainable growth of the digital economy and digital transformation of Member States, further strengthening the welfare, social stability, and cooperation to achieve digital prosperity for all.”A large and varied technical committee and judging panel of impartial global leaders, innovators, and technical specialists will thoroughly assess the strongest entrants and nominees based on their initiatives tackling local, regional, or global challenges in all economic sectors, fostering a more inclusive and digitally advanced world through cooperation and innovation.In each category, there will be a winner from the public sector and another from the private sector or civil society, both exclusively representing DCO Member States. Those victorious from the private sector or civil society will be eligible for the DCO Member Prize for Digital Prosperity for All. Additionally, there will be one finalist from global civil society for each category which is open to nominations from the public, and the ultimate recipient will be handed the DCO International Prize for Digital Prosperity for All.
https://adgully.me/post/2757/brevan-howard-appoints-middle-east-ceo

Brevan Howard appoints Middle East CEO

Abu Dhabi: Brevan Howard, a leading alternative investment platform specializing in global macro, today announced the appointment of Oualid Lahsini as Chief Executive Officer of its Middle East business, and Head of Client Partnerships for MENA and Asia. Mr Lahsini will be based in Abu Dhabi and report to Natalie Faye Smith, Head of Strategy and the Client Partnership Group at Brevan Howard.Mr Lahsini joins from Ares Management Corporation where he was a Partner and Head of Middle East and Africa Relationship Management. He brings two decades of investment management industry experience to the firm.Aron Landy, CEO of Brevan Howard, said: “We are delighted to have Oualid join Brevan Howard to lead our efforts in the Middle East. His investment expertise, client-first mentality, and knowledge of local market dynamics will be immensely valuable as we grow our presence in the region.”In February 2023, Brevan Howard announced its new Middle East regional hub, located at the Al Sarab Tower in the Abu Dhabi Global Market (ADGM), which will accommodate more than 100 employees across portfolio management, research, trading, risk, operations, client services, business development, compliance, and technology. The Abu Dhabi office complements the firm’s existing hubs in London, New York, and Geneva.“I am excited to join Brevan Howard during this period of remarkable growth. The firm’s excellence in macro and derivatives is well-known across the global investment community. I’m looking forward to supporting the growth of the firm in the region through hiring exceptional talent, strengthening our partnerships with local institutions, and supporting our Brevan Howard, and risk management teams with local insights,” said Mr Lahsini.
https://adgully.me/post/2759/iciec-recognized-as-global-leader-in-digital-economic-transformation

ICIEC recognized as global leader in digital economic transformation

Jeddah: The Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), the Insurance arm of the Islamic Development Bank (IsDB) Group, received a prestigious global award from the Global Brand Magazine as the "Leading Digital Economic Transformation Initiative" for its groundbreaking initiative for establishing OIC Business Intelligence Center (OBIC).The award-winning initiative reflects ICIEC's commitment to embracing innovative technologies and fostering economic growth within the Organization of Islamic Cooperation (OIC) member states. By establishing the OBIC, which was endorsed by the Standing Committee for Economic and Commercial Cooperation of the Organization of the Islamic Cooperation (COMCEC) and the OIC Member States, ICIEC aims to drive digital transformation in economic ecosystems, ultimately contributing to sustainable development.Mr. Oussama KAISSI, Chief Executive Officer of ICIEC, stating: “ICIEC is pleased to receive this prestigious award, which is a great recognition for the efforts made by ICIEC toward addressing the problem of obtaining reliable credit and business information in the OIC Member States, an obstacle that faces credit insurance and financing institutions, investors, investment promotion agencies and all related industries”. “While working on the implementation of the OIC Business Intelligence, ICIEC, as a multilateral institution, aims at leveraging digital innovation and not only set new industry standards but also to contribute to the growth and development and maturity of credit reporting ecosystems in the OIC Member States”.
https://adgully.me/post/2761/beins-faisal-al-raisi-recognised-in-the-leaders-under-40-class-of-2023

BeIN’s Faisal Al-Raisi recognised in the ‘Leaders Under 40 Class of 2023’

DOHA: beIN MEDIA GROUP’s (‘beIN’) Faisal Al-Raisi, Director of Digital for the MENA region, has been named in the list of ‘Leaders Under 40 Class of 2023’ by the Leaders Sports Awards.The ‘Leaders Under 40’ celebrate outstanding professionals globally who have displayed exemplary skills and vision in their respective fields, leaving a significant impact on the industry. The highly competitive category received hundreds of nominations and came with an extensive judging process, which serves as a testament to Al-Raisi’s exceptional leadership, innovation, and influential contributions to the industry.Al-Raisi joined beIN in 2013 and under his leadership, beIN’s digital offering has grown exponentially. Al-Raisi leads a team of 33 digital experts and is responsible for the extensive digital broadcast and publishing strategy of beIN productions, which encompasses a total of 32 sport and 11 entertainment channels.He has been instrumental in beIN’s digital transformation journey that has included the introduction of online services and sales channels, on top of the fact that beIN SPORTS is now one of the most-followed brands in the MENA region with 70 million followers across the company’s social media channels.Commenting on his recognition, Al-Raisi said: “It is an immense honour to be recognised among such a talented group of young leaders. I am grateful for the unwavering support of my exceptional team and beIN’s management, which has facilitated a platform for innovation and growth. This recognition is a testament to our shared commitment to providing our followers and subscribers with an unmatched digital media experience.”One of Al-Raisi’s largest undertakings was strategising coverage of the highly anticipated FIFA World Cup Qatar 2022TM – a tournament that further showcased beIN SPORTS’ ability to deliver world-class content to the region. Throughout the 28 days of the world’s biggest football event last year, beIN’s social media channels recorded 5.5bn impressions, 1.1bn video views, 400m million engagements, 33m watched hours and thousands of videos and articles were posted. Moreover, Al-Raisi oversaw the launch of the region’s first 4K OTT channel to ensure all 64 matches were streamed in the highest possible quality.The “Leaders Under 40 Class of 2023” will be recognised at the Leaders in Sports Awards ceremony set to be held at the iconic Natural History Museum in London this October.
https://adgully.me/post/2763/godaddy-brings-ai-domain-extension-to-the-uae

GoDaddy brings .AI domain extension to the UAE

Dubai: GoDaddy Inc. has launched the .AI domain extension in the UAE. This addition opens up a world of opportunities for individuals, developers, startups, and research institutions, aligning perfectly with the UAE's visionary AI strategy and dynamic growth in the field of artificial intelligence.The UAE's vision for AI, as outlined in its UAE Strategy for Artificial Intelligence, is both clear and ambitious. With the goal to become a global leader in AI by 2031, the country is actively driving technological advancement and seeking to double the contribution of the digital economy to its non-oil GDP from 11.7% to over 20% within the next decade[1]. This strategic approach perfectly complements GoDaddy's mission of helping UAE entrepreneurs thrive in the digital realm..AI domains bring numerous advantages to small businesses across various sectors. By associating with artificial intelligence (AI), these domains become powerful branding tools, projecting innovation and technological expertise to customers and stakeholders alike."The UAE's commitment to becoming an AI powerhouse aligns with GoDaddy's core values of innovation and empowerment. By introducing .AI domains in the UAE, we aim to provide a platform for businesses and individuals to fully embrace AI's transformative potential," commented Selina Bieber, (pictured above), Senior Director – Vice President for International Markets at GoDaddy in the UAE.GoDaddy provides a user-friendly tool to help entrepreneurs select the perfect domain name for their business. With GoDaddy Domain Names Creator, users can answer basic questions about their business and industry, receiving a series of domain suggestions that will make their company stand out on the web."Having seen the UAE's progress in AI firsthand, we are excited to be part of this journey by offering .AI domains, which will undoubtedly add value to the AI community in the UAE," added Bieber.With the availability of .AI domains in the UAE, GoDaddy continues to support the nation's thriving AI community, making it easier for businesses and innovators to harness the potential of artificial intelligence and create a robust digital presence in this rapidly growing industry.In the event that a desired domain is already owned, GoDaddy offers the assistance of dedicated domain brokers who can strategize and negotiate with the current domain owner to secure the best possible price while ensuring confidentiality."We firmly believe that the .AI domain extension will play a key role in shaping the future of AI-driven businesses in the UAE. It is a powerful branding tool that signifies technological expertise and innovation," Bieber explained.The future of businesses in the UAE is set to be reshaped as an impressive 85 percent of business leaders foresee the transformative impact of generative AI on their customer offerings or business operations within the next three years, according to a recent study. Moreover, an overwhelming 91 percent of respondents acknowledge the crucial role that generative AI plays in driving business growth.[2]The UAE's dedication to AI is reflected in its impressive global rankings. The country is currently ranked 28th in the world in the Global AI Index and stands as the highest-ranked country in the Middle East and North Africa region.[3] With over $1 billion invested in AI research and development[4], the UAE is committed to nurturing the growth of AI startups, with over 100 flourishing companies already in the landscape[5].With the launch of .AI domains in the UAE, GoDaddy continues to be a trusted partner, empowering entrepreneurs, and innovators to take their ventures to new heights in the ever-evolving AI landscape. By securing a .AI domain, businesses can embrace the future, amplify their digital presence, and contribute to the UAE's remarkable journey towards becoming a global AI leader.
https://adgully.me/post/2754/globale-medias-ahmed-elgebaly-on-seizing-menas-digital-awakening

Globale Media’s Ahmed Elgebaly on seizing MENA's digital awakening

In this exclusive interview with Adgully, Ahmed Elgebaly, the newly appointed Regional Head for the Middle East and North Africa (MENA) at Globale Media, delves into his strategies for driving growth and success in the dynamic MENA market. With a background in finance and digital marketing, Ahmed's insights shed light on how he plans to leverage his expertise to capitalize on emerging opportunities, navigate challenges, and establish Globale Media as a leading network in the region. From tapping into the region's digital awakening to embracing AI-powered advancements, Ahmed offers a comprehensive perspective on building strong relationships, maintaining innovation, and fostering a positive work culture in the MENA team. Moreover, he discusses the pivotal role that artificial intelligence is set to play in the future of digital marketing across the MENA region. Excerpts:With your background in finance and digital marketing, how do you plan to leverage your expertise to drive growth and success for Globale Media in the MENA market?To drive growth for Globale Media in the MENA market, I plan on tailoring digital marketing strategies to the unique cultural and linguistic aspects of the MENA region. Leveraging AI-powered analytics can help identify trends and consumer behavior, allowing for targeted campaigns that resonate with the local audience.The MENA region is experiencing significant digital penetration. How do you envision tapping into these emerging opportunities in digital marketing, and what strategies do you plan to implement to capitalize on this trend?The MENA region is currently experiencing a digital awakening, especially in the Middle East. To tap into these emerging opportunities, we plan to invest in mobile advertising and localized content. Collaboration with local influencers and utilizing social media platforms popular in the region can prove to be very effective strategies for capitalizing on this trend.What are some of the unique challenges and opportunities that the Middle East and North Africa (MENA) market presents for a company like Globale Media?Because the MENA region has among the highest consumer digital engagement in the world, Globale Media has an opportunity to create an advantage by developing cutting-edge features and functionality tailored to consumers. The strategy is to capitalize on opportunities by building strong relationships with local partners, understanding cultural values, and ensuring compliance with local laws.The MENA market also presents particular challenges, such as diverse cultures, languages, and other regulatory challenges.As the regional head, you'll be making critical decisions for the MENA market. Could you share an example of a challenging decision you've had to complete in your career and how it ultimately benefited the organization you were working for?In terms of a challenging decision, I once had to choose between launching a new product quickly to beat the competition or refining it further for higher quality. Ultimately, we chose quality, even when it meant more time, but it eventually improved customer satisfaction and set the foundation for long-term success.Given your experience with international organizations, how do you plan to balance the global vision of Globale Media with the specific needs and nuances of the MENA region?It's part of the bigger picture. MENA's market needs to require adapting strategies and offerings to suit the local market, but also while keeping Globale Media's core values and vision intact.In your opinion, how can Globale Media establish itself as a trustworthy and leading network in the MENA region, and what steps will you take to build strong relationships with digital marketers and clients?To establish trust and build relationships, we need to prioritize transparency, deliver measurable results, and provide exceptional customer service. We need to ensure robust, regular communication and employ proper feedback loops with digital marketers and clients. When we deliver on our promise, our partners will have to keep coming back for more.The Gulf Cooperation Council (GCC) area, particularly Saudi Arabia, is known for its high purchasing power parity. What strategies do you have in mind to tap into this market and ensure that Globale Media's offerings resonate with the preferences and demands of consumers in this region?For the GCC market, we need to tailor offerings to match the high purchasing power by focusing on premium services, personalized experiences, and luxury branding.
https://adgully.me/post/2753/purehealth-announces-net-zero-emissions-target-by-2040

PureHealth announces Net Zero emissions target by 2040

The largest healthcare platform in the Middle East, PureHealth, has set Net Zero emissions target by 2040. With this PureHealth has become the first health company in the Middle East, Africa and Asia to commit to net zero emissions by 2040 in alignment with Science Based Targets Initiative (SBTi). This announcement is in accordance to mark the UAE’s staging of the 28th Conference of the Parties to the UN Framework Convention on Climate Change (COP28). This pledge marks the company’s commitment to the nation’s net zero pathway and to raise sustainability awareness across the healthcare sector.  The UAE has become the first Middle East and North African country to announce a net zero emissions target when it declared the UAE Net Zero by 20250 strategic initiative in October 2021, prior to COP26 in Glasgow.Earlier this year, the Department of Health- Abu Dhabi (DoH) , the regulator of the healthcare sector in the Emirate, revealed Abu Dhabi’s healthcare sustainability goals in conjunction with Abu Dhabi Sustainability Week 2023. The goals aim to reduce carbon emissions by 20% in 2030 and Net Zero by 2050. Through these goals, DoH seeks to set a roadmap for the emirate’s healthcare sustainability progress and accelerate alignment across the ecosystem.PureHealth’s Net Zero by 2040 pledge was announced at the Longevity of the Planet summit in Abu Dhabi, attended by His Excellency Dr. Sultan Ahmed Al Jaber, COP28 President-Designate and UAE Minister of Industry and Advanced Technology; Her Excellency Mariam Bint Mohammed Almheiri, the UAE Minister of Climate Change and Environment; His Excellency Mansour Ibrahim Al Mansouri, Chairman of the Department of Health – Abu Dhabi; and other government dignitaries.His Excellency Dr. Sultan Ahmed Al Jaber, COP28 President-Designate and UAE Minister of Industry and Advanced Technology, said: “Climate change presents a serious threat to human health with health shocks and stresses already pushing around 100 million people into poverty every year. If the world doesn’t take decisive action, this will only worsen. That’s why I’m pleased to see PureHealth pledging to meet net zero by 2040 today - setting their ambitions on climate actions high. COP28 will create a breakthrough moment for climate and health, by being the first to devote an entire day of the agenda to health, and the first to deliver a health and climate ministerial. To keep 1.5 within reach, the world needs to see every part of society come together and take transformational steps like this forward.”Her Excellency Mariam Bint Mohammed Almheiri, UAE Minister of Climate Change and Environment said: “We are actively engaging more of the private sector in the UAE's journey to Net Zero 2050 and this announcement aligns perfectly with the UAE’s commitment to combatting climate change and achieving our Net Zero by 2050 goal. The healthcare sector plays a crucial role in climate action, as climate change is not only about protecting the environment but also strongly linked to people's health and quality of life. It affects the well-being of individuals and the future of humanity as a whole.”Farhan Malik, Managing Director and CEO of PureHealth, said: “The world is approaching a tipping point; achieving the goal of net zero emissions cannot come soon enough. We hope our bold move will inspire other companies to accelerate their decarbonisation efforts. We are inspired by the leadership of the UAE in accelerating climate action that benefits our climate and the environment, protects communities and unlocks economic value and sustainable growth. PureHealth will closely partner government and business in realising the country's Net Zero by 2050 strategic initiative and applauds its role as host of COP28, a milestone climate change summit for all humanity. In line with the UAE Year of Sustainability, our pledge to be Net Zero by 2040 demonstrates that companies in the UAE are taking responsibility for a greener future."With the global healthcare sector accounting for around five per cent of carbon emissions, but around 10% of global GDP, PureHealth has developed a comprehensive decarbonisation roadmap encompassing a range of more responsible business practices such as sustainable procurement, improved waste management and stricter control on fugitive emissions. Carbon emissions will be further reduced through more energy-efficient buildings and infrastructure, and cleaner transport fleets. The adoption of clean and renewable energy is another priority.
https://adgully.me/post/2752/mercedes-benz-cla-coupé-the-luxury-and-sporty-4-door-coupé

Mercedes-Benz CLA Coupé: The luxury and sporty 4-door coupé

Doha: As a four-door coupé, the CLA intrigues with its puristic, seductive design and sets new standards in the design DNA of ‘sensual purity’. Its unique interior architecture adds charm to the highly intelligent systems, making it the car of choice.The Mercedes-Benz CLA four-door Coupé is available at Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, in its showroom on Salwa Road.The Mercedes-Benz CLA Coupé is not only the most emotional vehicle in its class, it is also highly intelligent: from MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the CLA offers an array of clever solutions. There are also ingenious details when it comes to the aerodynamics and new functions for the Intelligent Drive driving assistance package. The design underlines the coupé character with its stretched form and design elements such as the bonnet with powerdomes or the rear licence plate which has been moved down. As such it does justice to its predecessor’s status as a design icon.Design: pure emotionThe Mercedes-Benz CLA four-door Coupé impresses with its perfect proportions reflecting the first design sketch: a long, stretched bonnet, a compact greenhouse, a wide track with exposed wheel arches and our typical GT rear end with a strong distinctive ‘Coke-bottle shoulder’. In short - the CLA Coupé has the potential to become a modern design icon.The combination of the long, stretched entry line above the windows and frameless doors give the CLA Coupé its unmistakeable sporty and elegant character. Forming the front end is the striking front section which is raked forwards like a shark nose with a long, stretched bonnet featuring powerdomes.Flat headlamps together with the low-slung bonnet and the diamond radiator grille with central star create the vehicle’s sporty face. The two-piece, narrow tail lamps and the number plate housed in the bumper make the rear of the CLA look especially wide.With the greenhouse moved back, the sporty GT rear achieves a balance between elegance and sportiness. Featuring pared-down lines, the precisely modelled side profile provides an interesting interplay of light and shade. Dispensing with the upper shaped edge of the side wall permits extremely muscular and athletic shoulder shaping, stretching from the front wheel arch through to the sculptured rear. Flush with the outer edge of the body, the wheels with their flared wheel arches and wide track epitomise dynamism and give the vehicle a sporty presence.In the interior, all elements are arranged according to the overarching design themes of ‘high tech’ and ‘youthful avant-garde’ – be that the steering wheel, the door handle operating module, the centre console or the seats. As in the A?Class, the unique interior architecture is shaped in particular by the avantgarde design of the dashboard: The designers completely dispensed with a cowl above the cockpit. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The widescreen display is completely free-standing. The lower section is visually separated from the main body of the instrument cluster by a ‘trench’, and it appears to float in front of the instrument cluster. The ambient lighting enhances this effect. The air vents in a sporty turbine-look are another highlight.Drive system: start with the most powerful engineThe CLA is equipped with the powerful four-cylinder petrol engine (165 kW/224 hp, 350 Nm) with 7G-DCT dual-clutch transmission (combined fuel consumption 7.4 - 6.9 l/100 km, combined CO2 emissions 169.0 - 156.0 g/km).Suspension: exceptionally agile and yet comfortableIn terms of driving dynamics, too, the CLA keeps the promise of its design: A wide track and a lower centre of gravity are the two key features which give the CLA the sportiest driving characteristics of all models in the new generation of compacts from Mercedes-Benz. The technical specification includes a decoupled multi-link axle at the rear for reduced noise and vibration, a Direct-Steer system as standard and hydromounts at the front. A stabiliser bar with a larger diameter reduces body roll. As an option, an active adaptive damping system is available, giving the driver the choice between comfort or a more uncompromising sporty tuning. The ESP has been specially adapted to the CLA’s potentially high cornering speeds and handling performance.One year since the première: MBUX keeps on learningOne year ago, MBUX – the Mercedes-Benz User Experience – created a furore at its world première at CES in Las Vegas. A powerful computer, brilliant screens and graphics, customisable display, full colour Head-up Display, navigation with augmented reality, software that can learn and “Hey Mercedes” – the keyword for voice control that explodes conventional automotive standards. This is how Mercedes-Benz is revolutionising car operation and communication with it. Now the company is igniting the next level. MBUX Interior Assist facilitates natural operation. The voice control feature now recognises topical answers in a growing number of domains. Due to ongoing development of the system, it is also possible to take into consideration country-specific content providers.MBUX Interior Assist: an even greater experienceBy recognising movements MBUX Interior Assist brings added intelligence to the interior. Thanks to innovative technology, MBUX now supports the occupants by making various comfort and MBUX functions even simpler and more intuitive. Interior Assist operates in non-contact mode and functions both in sunlight and in complete darkness."Hey Mercedes": better understanding and even cleverer responsesState-of-the-art of voice control can also be experienced in the CLA. Here too seat recognition has been implemented. The voice assistance only responds to the commands of the person who last said ‘Hey Mercedes’ to activate the system. There is also a growing number of domains for which MBUX can understand complex questions and quickly replyENERGIZING comfort control: wellness while drivingEnergizing comfort control links various comfort systems in the vehicle. The intelligent recommendations from the Energizing COACH in the ENERGIZING Package Plus are completely new. In general, the ENERGIZING comfort control systematically uses the functions of the air conditioning system and the seats (heater, ventilation, massage) as well as lighting and musical moods, and enables a specific wellness set-up tailored to the mood and need of the customer.ENERGIZING packages: the next step in intelligent comfortENERGIZING packages with the ENERGIZING COACH are new. This service based on an intelligent algorithm recommends one of the ENERGIZING packages’ programmes depending on the situation and individual. The Mercedes-Benz vivoactive® 3 Smartwatch has its world première at CES. If it or another compatible Garmin® wearable is worn, personal stats such as stress level or quality of sleep optimise the accuracy of the recommendation. The aim is for passengers to feel well and relaxed even during demanding or monotonous journeys. In addition, the pulse rate supplied by the integrated Garmin wearable is shown on the media display.Aerodynamics: intelligent solutions intelligently designedOn the way to series production, the aerodynamics of the CLA underwent a considerably longer phase of optimisation than its predecessor in the form of simulations, before the first measurements of models were carried out in the wind tunnel.Totally new are the wheel-arch spoilers with their fins in the longitudinal direction; they help air to flow around the wheels with minimal losses. Aerodynamic finessing was also performed on the wheels and tyres – both for the regular wheel-tyre combinations and for what are known as aero wheels, which have been completely redesigned to achieve the best possible aerodynamic values and which also look attractive.Intelligent Drive: functions from the S-ClassThe CLA has the very latest driving assistance systems with cooperative driver support, and thus provides the highest level of active safety in this segment with functions adopted from the S?Class. For the first time, the CLA is able to drive semi-autonomously in certain situations. To do this, it keeps a close eye on the traffic situation. Improved camera and radar systems allow it to see up to 500 metres ahead. The CLA also uses map and navigation data for assistance functions. On board, there are also Active Emergency Stop Assist and intuitively understandable Active Lane Change Assist.The CLA comes with enhanced Active Brake Assist as standard. Depending on the situation, it can effectively help to mitigate the consequences of rear-end collisions with slower-moving, stopping or stationary vehicles ahead, and even with crossing pedestrians and cyclists, or to prevent them altogether.Active Lane Keeping Assist (likewise standard) is able to warn the driver by means of pulsed vibrations in the steering wheel when the vehicle is unintentionally drifting out of its lane at speeds between 60 and 200 km/h. If the vehicle passes over a solid line, it can pull the vehicle back into lane by applying the brakes on one side. In the case of a dotted line, such intervention takes place only when there is a danger of collision with a vehicle in the adjacent lane (including danger from oncoming traffic).PRE-SAFE PLUS can recognise an imminent rear-end collision. If the danger of a collision persists, the system can also firmly apply the brakes of the stationary vehicle, thus lowering the risk of injuries by reducing the forward jolt caused by an impact from the rear.MULTIBEAM LED headlamps: better visibility in all conditionsAnother example of automotive intelligence and the transfer of technology from the luxury segment to the compact class are the optional MULTIBEAM LED headlamps. They allow extremely quick and precise, electronically controlled adjustment of the headlamps to suit the current traffic situation. Each headlamp on the CLA incorporates 18 individually controllable LEDs. The daylight-like light colour of the LEDs is easy on the eyes and has a positive effect on concentration. LED High Performance headlamps are a further option. As standard, the CLA is equipped with halogen headlamps with integrated LED daytime driving lamps. The tail lamps are also available with all-LED technology.
https://adgully.me/post/2750/pepsico-chart-the-growing-influence-of-saudi-women-on-private-sector

PepsiCo chart the growing influence of Saudi women on private sector

Riyadh: As part of its commitment to empowering women across the Kingdom to fulfil their potential, PepsiCo has further developed their partnership with The Atlantic Council by launching the Saudi Women Innovators Fellowship (WIn) program in partnership with the U.S. embassy and Georgetown University.The program is set to continue the journey of empowering Saudi women entrepreneurs, to build scalable businesses. A progressive conversation around the topic of ‘The rising female workforce in Saudi Arabia and its impact on the private sector’, took place in the form of a panel discussion featuring a lineup of leading industry professionals to highlight their efforts in empowering the Saudi female workforce, within their respective organizations.With the labor force participation rate for Saudi women rising, the session explored the vast transformation of the Saudi labor market and the opportunities these changes present, most notably for women in the private sector.H.R.H. Princess Reema Bint Bandar Al Saud Saudi Arabia’s Ambassador to the United States, shared her thoughts on the subject matter as the virtual keynote speaker for the event and Michael Ratney, U.S. Ambassador to the Kingdom of Saudi Arabia, had delivered the opening remarks prior to the anticipated panel discussion.PepsiCo was represented by Vice President of Corporate Affairs, Wael Ismail, alongside industry experts and thought leaders Dena Elkhatib — General Counsel, Riyadh Air — and Hattan Ahmed — Entrepreneurship Director at King Abdullah University of Science and Technology (KAUST).The discussion saw an opportunity to showcase the wide range of initiatives, programs and partnerships launched to provide women greater access to the Saudi private sector and labor market and showcase PepsiCo’s work championing female empowerment and entrepreneurship.Wael Ismail, Vice President of Corporate Affairs, PepsiCo AMESA, said: “We are living through a dynamic time in the Kingdom, which is also positively affecting the region at large. We hope this program plays a positive role in further strengthening local and regional exchanges of knowledge, resources, and nurtures practices that will facilitate social, cultural, and economic development.” “Partnering with the Atlantic Council to sponsor the WIn Fellowship Program is a great opportunity for us to fulfill our commitment of empowering Saudi women, as part of our Tamakani flagship initiative. More specifically, the female entrepreneurs, as we support them in leading thriving lives and careers, while playing an active role in contributing to the Saudi Vision 2030’s mandate, of propelling the Kingdom’s economy to social prosperity,” added Wael.Amjad Ahmad, Chairman of EmpowerME at the Atlantic Council's Rafik Hariri Center for the Middle East, adds “Saudi Arabia is undergoing a major socio-economic transformation under its Vision 2030 agenda, with women's empowerment as a cornerstone. In the past five years, the labor force participation rate of Saudi women has increased by 67%, from 21% in 2017 to 35% in 2022. This trend signals a significant shift in government policies, which are now more supportive of women's labor force participation.”The event reiterated the importance of innovative offerings such as Tamakani, the platform launched by PepsiCo in 2019 to shape an equal, inclusive, and thriving society. It is dedicated to supporting and inspiring generations of women in the Kingdom.The program delivers mentoring and networking opportunities with leading U.S. and MENA experts and business executives. It offers access to a tailored executive education program by Georgetown University, in addition to workshops with leading experts. It also provides a fully sponsored trip to the U.S. for the top five performing participants. The top five WIn Fellows of 2022 are Sumayah Alzamil, Co-founder and CEO at Nugttah; Dr. Rawan Al-Kharboosh, Founder and CEO of AtPoint; Renad Aljefri, CEO of Ad Astra; Meyce Alauddin, Founder and CEO of The Giveaway Co.; and Sara Bin Ladin, Chief Technology Officer at Quantum Platform.With the success of the inaugural cohort that included 33 fellows in 2022, this year, PepsiCo and the Atlantic Council have selected 34 fellows as part of the second cohort — spread across a range of sectors, including information services, entertainment, creative agencies, healthcare, retail, technology, education, and event management — from Saudi Arabia.Based on interviews conducted with the top five WIn fellows of cohort 1, the consensus found was networking to be the favored element of the program, while testimonials from the second cohort, including Rana Taibah, CEO of Prince Sultan Rehabilitation Complex and the CoFounder of Eunoia and Dr. Reem Turky, CEO of Innovation Source est.,  note the unwavering support they have received just from the initial phases of the program. Taibah says “I am honored to have been a part of Win fellowship program and to have had the opportunity to learn from such a talented group of individuals. The event was truly inspiring, and I am grateful for the knowledge and insights that I gained from it. Through this program, I have developed new skills and broadened my perspective, which will undoubtedly have a positive impact on my professional growth and future goals. I highly recommend this fellowship to anyone looking to expand their horizons and make a meaningful contribution to their field.”Programs such as Tamakani have been instrumental in promoting greater diversity and inclusion in Saudi Arabia. With figures showing an increase of more than 38% in female entrepreneurs, companies such as PepsiCo have played an integral role in guiding and nurturing the future generation of Saudi female leaders. The rising female workforce in Saudi Arabia and its impact on the private sector underscores the need for even more productive partnerships and initiatives to empower more female leaders and changemakers.Through Tamakani, PepsiCo aims to empower one million Saudi women by 2030. In keeping with the Kingdom’s Vision 2030 objectives, the platform has been built on three main pillars: “Amplifying Voices”, “Facilitating Mentorship” and “Fostering Entrepreneurship”. Since its inception, PepsiCo’s Tamakani initiative has proudly empowered more than one hundred thousand Saudi women.To learn more about the WIn Fellowship and PepsiCo’s partnership with the Atlantic Council, please visit:   Atlantic Council.Testimonials for the five aforementioned WIn fellows from Cohort 1 below:Sumayah Alzamil, Co-founder and CEO at Nugttah, said: “When I joined the WIn Fellowship program, I asked myself what I would gain — and give back in return — by taking part. Meeting likeminded female entrepreneurs was the highlight of my journey. This journey will continue, which means the ecosystem will only continue to grow.”Dr. Rawan Al-Kharboosh, Founder and CEO of AtPoint, said: “The number one success of any venture is built on networking — not only with likeminded women entrepreneurs, but also powerful women from the Middle East that are transforming the region and highlighting women’s potential on a global scale. I am proud to be a participant of the WIn Fellowship program and aim to use it to serve as a champion of female empowerment.”  Renad Aljefri, CEO of Ad Astra, said: “I really wanted to be part of the program. I’ve learnt so much from it, with the diversity of leadership styles on show truly inspiring. If there is one thing that I have taken from the program it is that being different — especially when it comes to approaches to leadership — does not make you incompetent. Through the program, I learnt how to work with others and communicate better. I, like my fellow participants, also benefited a lot from the networking opportunities that we were provided — be it with mentors or guest speakers. I am truly fortunate to have joined the WIn Fellowship program. My message to future entrepreneurs is to follow their passion and knock on all doors.”Meyce Alauddin, Founder and CEO of The Giveaway Co., said: “The WIn Fellowship was instrumental in equipping me with personal, entrepreneurship and leadership tools that I did not possess prior to joining the program. Today, more so than ever, it is important to learn how to problem solve and think outside the box. The program created a welcoming space and encouraging environment to learn and improve these skills.”Sara Bin Ladin, Chief Technology Officer at Quantum Platform, said: “Joining the WIn Fellowship program proved to be an amazing experience. I especially enjoyed the networking component of the program. Networking is crucial. Be it for your mental health, getting that extra push to set you in the right direction, or just to have likeminded people to discuss the challenges you face, networking can really help transform your prospects. The WIn Fellowship helped us — as participants — to find one another and learn how we can grow together, take the next steps forward and make a bigger impact within our respective fields.”
https://adgully.me/post/2749/samsung-unveils-next-generation-of-galaxy-devices-in-oman

Samsung unveils next generation of Galaxy devices in Oman

Oman: Samsung Gulf Electronics has announced the local availability of the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Series and Galaxy Watch6 Series in Oman, following the global launch at Unpacked in Seoul, South Korea on July 26. DooHee Lee, President of Samsung Gulf Electronics, said: “In the last four years since the launch of the first Galaxy Fold, we have been on a constant journey where we have listened to customers and learnt from them. The GCC markets' ever evolving and vibrant landscape underscores the significance of providing an exciting mobile experience that also enhances the new growth chapter in the region. As we reveal robust local partnerships, we are poised to forge impactful experiences for our valued consumers.”  Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said, “The Galaxy Z Flip5 and Galaxy Z Fold5 are truly revolutionary devices, overcoming the challenges associated with folding screens to deliver durable and stylish devices.Meanwhile, the Galaxy Tab S9 Series takes mobile productivity to a whole new level with a sleek device designed around our customers’ needs. The Galaxy Watch6 Series, on the other hand, is the new wellness hub with a range of innovations that makes tracking your health and fitness goals a seamless experience. We've seen an overwhelming response to our pre-order offers, which have been extremely encouraging. As we launch the new devices in the market, we are excited to surpass this demand. We forecast an aggressive double-digit growth in our mobile ecosystem throughout the year.” Samsung’s heritage of innovation and dedication to the foldables category has created an incredibly versatile lineup of devices. With a strong belief in the potential of the foldable format, paired with world-class R&D and manufacturing capabilities, Samsung has consistently refined and optimized the Galaxy Z series lineup. From content creation on Galaxy Z Flip5’s new Flex Window to seamless multitasking on Galaxy Z Fold5, this series of Galaxy foldables meets and exceeds the distinctive needs of today’s users. With solid performance and an optimized battery powered by the latest processor, the new devices transform what is possible with a smartphone open or closed.The new Galaxy Tab S9 series redefines the tablet landscape and sets new standards for immersive viewing and creative freedom. Across all three models, Galaxy Tab S9, S9+ and S9 Ultra, Dynamic AMOLED 2X display ensures epic viewing and entertainment experiences with the power of Qualcomm Snapdragon® 8 Gen 2 for Galaxy. An in-box, IP68-rated S Pen helps users bring their ideas to life. And as the first Galaxy Tab S series to earn an IP68 rating, the Galaxy Tab S9 series enables users to follow their inspiration, both indoors and out.The new Galaxy Watch6 and Galaxy Watch6 Classic are designed to help users build healthier habits every day and through the night. Galaxy Watch6 series packs holistic health offerings and powerful performance in a refined and sleek design, boasting a slimmer bezel, a larger, more vibrant display, and a more interactive user interface. Both models also allow users to access a greater selection of versatile watch faces as well as new band options that empower them to meet their goals. Partnerships for a better futureSamsung users can now unlock the full potential of the Galaxy experience through Samsung Wallet. The newly enhanced Samsung Wallet is the go-everywhere, worry-free app for essentials such as payment cards all in one convenient e-wallet with the highest coverage among regional banks. Also, customers can now earn Samsung Reward points with each purchase made via Samsung Wallet – these points can be redeemed on Samsung.com.  Launch offer & pricing (Samsung.com) Oman customers purchasing the Galaxy Z Flip5 via Samsung.com will receive 1-year Samsung Care+ with screen coverage, Galaxy Buds2, 25W travel adapter along with 5X Samsung Rewards. For those purchasing the Galaxy Z Fold5 via Samsung.com, they will receive 1 year Samsung Care+ with screen coverage, Galaxy Buds2, 25W travel adapter and up to 10X Samsung Rewards. Within the Galaxy Tab S9 Series, the 1TB and 512GB variants of the Galaxy Tab S9 Ultra are exclusively available on Samsung.com. Those purchasing the 1TB will also receive a Slim Book Cover Keyboard along with a 1-year subscription of Microsoft Office 365 Personal, and 5X Samsung Rewards. For all the other Tab S9 variants, buyers when purchasing, will receive Galaxy Buds2, subscription of 1-year Microsoft Office 365 Personal and 5X Samsung Rewards. Samsung Members will also receive four months of YouTube Premium, four months of OSN+, three months of Shahid VIP, a 1-year subscription of Microsoft Office 365 Personal, and 1-year Entertainer membership when purchasing the Foldables and the Tabs via Samsung.com. Meanwhile, Galaxy Watch6 customers on Samsung.com will receive complimentary Galaxy Buds2 as well as earn 5X Samsung Rewards. Launch offer & pricing (Retail) Customers purchasing the Galaxy Z Fold5 or Z Flip5 will receive 1-year Samsung Care+ (screen coverage). Samsung Members will also receive four months of YouTube Premium, four months of OSN+, three months of Shahid VIP and 1-year Entertainer membership. Galaxy Tab S9 Series customers will benefit from free Galaxy Buds2 and 1-year subscription of Microsoft Office 365 Personal. Samsung Members will additionally benefit from four months of YouTube Premium, four months of OSN+ and three months of Shahid VIP subscriptions, and one year of Entertainer membership. Meanwhile, Galaxy Watch6 Series customers will receive complimentary Galaxy Buds2.  
https://adgully.me/post/2751/emirate-to-host-29th-abu-dhabi-international-chess-festival

Emirate to host 29th Abu Dhabi International Chess Festival

The 29th Abu Dhabi International Chess Festival will be held from 14-25 August at the Radisson Blu Hotel in Abu Dhabi with a total prize fund of AED300,000. This championship would be under the patronage of His Highness Sheikh Nahyan bin Zayed Al Nahyan, Chairman of Abu Dhabi Sports Council. The competitions are divided into 14 different championships commensurate with the levels and age groups of the participants, led by the Master’s Championship. Participating in the upcoming festival are the top seeded Dommaraju Gukesh, and Arjun Erigaisi, the defending champion, and the third seeded Vladislav Artemiev.The local challenge will be spearheaded by the Emirati champion Salem Abdul Rahman, who has won the greatest number of individual chess tournaments in the UAE since 1991.The UAE’s Imran Al Hosani, winner of the West Asian Youth Championship, the Arab Youth Championship, the UAE Men's Championship and the President's Cup, will also participate in the event.The competition will be broadcast live via the website of the International Chess Federation, the Asian Federation and the Arab Federation.The Referees Committee in the tournament is chaired by Mahdi Abdel Rahim, Chairman of the Referees Committee of the International Chess Federation, and a group of Emirati international referees, including Majid Al Abdouli, Salman Al Taher, Maryam Jihad, Al Arabi Bin Yahya from Algeria, Mehrdad Pahlawanzadeh, Bogdan Garbia, Maha Mahmoud, and Marlon Conan.Hussein Abdullah Al Khoury, Chairman of both the Board of Directors of the Club and the Higher Organising Committee, confirmed that the festival is one of the most important sporting events on the international chess calendar.It enters its 29th year in this session, having gained international attention befitting Abu Dhabi's expertise in organising sports tournaments on such a grand scale.Hussein Abdullah Al Khoury, Chairman of both the Board of Directors of the Club and the Higher Organising Committee, said: “What we witnessed through our position in the organising committee is a great demand for participation in the festival from the first-class players in the world this year. It makes us firmly convinced that we are on the right track, and it is expected that the number of participants will exceed 1,600 male and female players from 67 different nationalities across 14 different tournaments.”Al Khoury thanked the distinguished sponsorship of the Emirates Telecommunications Group (Etisalat) for the festival, as a national institution that has a leading role in supporting sporting events, as well as the Malabar Gold and Diamond Company, Nirvana Holding Company, Reportage Real Estate Company, Mohammed Rasool Al Khoury and Sons, Riviera Water Company, Italian International School, Abu Dhabi City Municipality, Emirates Heritage Club, and the Radisson Blu Hotel, which will host the festival.Aref Hamad Al Awani, General Secretary of Abu Dhabi Sports Council, emphasised the wise leadership’s interest in supporting all sports and advancing its path towards success. He shared, “I am pleased to take the opportunity to praise the great efforts made by the Abu Dhabi Chess and Mental Games Club in the process of developing the game of chess through a set of plans, programmes, courses and hosting, which have achieved the goal for which the club was founded since its inception.”
https://adgully.me/post/2748/promomedia-unveils-iraqs-largest-ever-3d-billboard

PromoMedia unveils Iraq's largest-ever 3D billboard

Iraq has got its first-ever 3D LED screen- all thanks to PromoMedia, a leading innovator in digital advertising. PromoMedia is a subsidiary of the famous JGroup.With this achievement, the company has established itself in the realm of advertising and technology, in a new era of immersive visual experiences for the people of Iraq.The 3D LED screen has been strategically placed in a high-traffic location to ensure maximum visibility and engagement. With its impressive dimensions and cutting-edge technology, the LED screen promises to captivate passersby with vibrant, lifelike visuals that bring advertisements and content to life like never before.Patrick Haber, Managing Director of PromoMedia and Vice President of JGroup said: "We are thrilled to introduce Iraq's very first 3D LED screen. This milestone is a testament to our dedication to innovation and excellence, as well as our commitment to providing advertisers with powerful tools to reach their target audiences in new and exciting ways."The 3D LED screen utilises advanced technology that creates a three-dimensional effect without requiring viewers to wear special glasses.This revolutionary advancement enables PromoMedia to deliver an unparalleled advertising experience, making it a standout choice for businesses seeking to elevate their brand messaging and engage with consumers in a memorable manner
https://adgully.me/post/2746/etihad-dares-to-do-the-mission-impossible

Etihad dares to do the Mission Impossible

Etihad is in news once again for the right reasons. In its recent campaign it showed its airline’s cabin crew jumping off a plane while playing different music instruments. Now the company has released its ‘Behind the scenes’ of this shoot, which also is becoming viral.  The video went viral gaining over 1.2 million views on Etihad’s YouTube channel and was covered by all major local media outlets. It was conceptualized and developed by Impact BBDO, which took inspiration from the theme of Mission Impossible. This was the final one in a series of films that showed Etihad’s cabin crew accomplishing the impossible. These short ad films included missions such as being reliably punctual, big smiles and being excessively attentive and more.For these advertisements Etihad had joined hands with Paramount Pictures to become its official airline partner for Mission Impossible: Dead Reckoning Part One.Revealing ‘Behind the Scenes’Etihad has now come up releasing the ‘behind the scene’ shoot of the ad. The behind-the-scenes videos was a revelation to a lot of questions in minds of views like whether it was the real cabin crew or stunt professionals who were featured and if they were really playing the instruments up in the air.The video also reveals the entire process and the people involved in the entire production of the video, from the creative, the production and the shoot.
https://adgully.me/post/2745/news-corp-turns-to-ai-content-amid-profit-decline

News Corp turns to AI content amid profit decline

Ruport Murdoch's News Corporation has witnessed a substantial decline of 75% in its annual earnings, prompting the American media conglomerate to increasingly rely on cost-efficient AI-generated content.The company, holding titles across the US, UK, and Australia, along with book publishing entities, subscription television, and real estate advertising assets, disclosed a net profit of $187 million ($287 million AUD) for the fiscal year, down from the previous record of $760 million in the prior year.This decline can be attributed to diminished print and digital advertising within News Corp Australia, a division encompassing the prominent newspaper, The Australian. The UK news division also observed a decrease in print advertising.For the very first instance, News Corp has garnered over fifty percent of its income from digital channels. The media enterprise is optimistic about the potential of creative AI, which has the capacity to produce written content, visuals, videos, and other multimedia, as a means to stimulate profitability.News Corp chief executive Robert Thomson said: "That momentum is surely gathering pace in the age of generative AI, which we believe presents a remarkable opportunity to create a new stream of revenues, while allowing us to reduce costs across the business. We are already in active negotiations to establish a value for our unique content sets and (intellectual property) that will play a crucial role in the future of AI.”The Australian division of the company recently divulged that it currently generates 3,000 articles per week through creative AI.The newspaper portfolio also encompasses The Sun and The Times in London, alongside the New York Post.Revenue for the twelve months culminating on June 30th reached $9.9 billion ($15.1 billion AUD), a 5% contraction in comparison to the preceding year. The financial metrics were partially impacted by a one-week shortfall in the 2022-23 period relative to the prior fiscal year.The company's segment focusing on business news, the Dow Jones unit, demonstrated exceptional performance, posting its most robust profitability to date. The Foxtel business profited from heightened subscriptions to its Binge and Kayo streaming services.News Corp recently achieved cost reductions through extensive workforce reductions.
https://adgully.me/post/2743/huawei-announces-2023-h1-business-results

Huawei announces 2023 H1 business results

Middle East: Huawei announced its business results for the first half of 2023 today. Overall performance was in line with the forecast.In 2023 H1, Huawei generated around USD 42.9 billion in revenue, with a year-on-year increase of 3.1% and a net profit margin of 15.0%. The company's ICT infrastructure business contributed USD 23.05 billion, its consumer business USD 14.3 billion, its cloud business USD 3.3 billion, its digital power business USD 3.3 billion, and its intelligent automotive solution (IAS) business USD 137.8 million."I'd like to thank our customers and partners for their ongoing support," said Sabrina Meng, Huawei's Rotating Chairwoman. "I'd also like to thank the entire Huawei team for its solidarity and dedication. Huawei has been investing heavily in foundational technologies to harness trends in digitalization, intelligence, and decarbonization, focusing on creating value for our customers and partners. In the first half of 2023, our ICT infrastructure business remained solid and our consumer business achieved growth. Our digital power and cloud businesses both experienced strong growth, and our new components for intelligent connected vehicles continue to gain competitiveness."In the Middle East and Central Asia (ME & CA), Huawei continues contributing to the regional digital transformation goals, developing the ICT ecosystems and providing advanced products and solutions for carriers, enterprise markets, cloud, digital power, and consumers. With its industry-leading innovations, Huawei continues to push the deployment of 5G and has already introduced 5.5G to the region in collaboration with multiple regional carriers.Huawei has also expanded and advanced its cloud business by opening new cloud regions in ME&CA as well as growing its digital power business, helping facilitate carriers' shift from energy consumers to energy producers and enablers and aligning with government carbon emissions reduction objectives. Further, Huawei has also been keen to push the boundaries in the talent ecosystem through its successful CSR programs, such as Huawei ICT Academy, Seeds for the Future, ICT Competition, and much more. In the Middle East and Central Asia, there are 240 Huawei ICT Academies. Huawei has trained over 200,000 ICT talents and is committed to achieving more in collaboration with its partners, while over 46,000 people have obtained Huawei certification.The financial data disclosed here are unaudited figures compiled in compliance with the International Financial Reporting Standards.Exchange rate at the end of June 2023: US$1 = CNY7.2543 (source: external agencies).
https://adgully.me/post/2744/viola-communications-on-boards-cohort-of-youth-interns

Viola Communications on-boards cohort of youth interns

ABU DHABI: Viola Communications, the region’s pioneering full-service 360 degree marcomms agency, has expanded its mentored internship programme for Summer 2023 and welcomed a new group of young budding entrepreneurs who seek inspiration and knowledge from experienced professionals in anticipation of experiencing career-based learnings that reflect their aspirations for personal growth.This year, the interns will gain broader empowerment from their mentors than may have been expecting as Viola is initiating a range of internal policies that are designed to upscale the company’s contribution to sustainability. The International Youth Day’s overarching theme for 2023 is “Green Skills for Youth: Towards a Sustainable World”, and as the UAE is hosting COP28 later on in this #Year of Sustainability, this is the perfect opportunity to introduce measures to help mitigate potential climate-change risks. The interns will be a major part of the process to examine, brain-storm and initiate innovative projects that make a real difference through Viola’s ‘Ibtikar’ (innovation) initiative to reward sustainable thinking.Viola’s Summer internship initiative has been developed with the aim of empowering the interns who this year hail from establishments such as Zayed University, Abu Dhabi University, American University of Dubai, Paris Sorbonne University, Al Ain University and Middlesex University by working in a real-world environment in which they can learn the ropes by carrying out meaningful creative agency-based projects that comprise genuine experiences of media communications, mentored by a team of specialised experts and a number of previous interns who are now full time employees with the company.For Huzaifa Sikander, Viola Communications’ HR Director, the internships are much more than a box-ticking exercise: “If it takes a village to raise a child, then it takes a nation to nurture that child and transform today’s youths into productive members of society. We at Viola, as representatives of the current generation, have a moral duty that embraces our joint responsibility to educate, encourage, motivate and mentor these bright young people to discover their strengths and enhance their future prospects, in whichever direction they may lie.”The interns are spending the month embedded in a range of business units under Viola’s banner, including PR, advertising, social media, OOH, Events, production and content creation.
https://adgully.me/post/2742/summer-pop-up-shops-luxury-brands-embrace-seasonal-vibes-and-exclusivity

Summer pop-up shops: Luxury Brands Embrace seasonal vibes and exclusivity

Brick-and-mortar stores remain timeless, while pop-up shops have become the latest trend. With rising disposable incomes, luxury brands are embracing pop-ups. They offer flexibility and exceptional experiences, capitalizing on a unique model. Fashion houses like Jacquemus, Dior, Balenciaga, and Prada use pop-ups to attract young customers, immersing them in their world.Major brands like Hermes, Alexander Wang, Louis Vuitton, Chanel, and Cartier have found success with pop-ups. Post-Covid, changing consumer needs have pushed the fashion industry to revamp physical stores. Pop-ups are a great way to attract foot traffic, especially during the summer season.Luxury brands often launch eye-catching pop-ups in iconic locations during the summer. For example, Chanel brought its Hamptons vibe to Manhattan, while Hermès created the Hermèsmatic pop-up for dying squares. Louis Vuitton captured sea-inspired aesthetics in Saint-Tropez, and Alexander Wang used a pop-up truck for a unique concept.Pop-ups' success can be attributed to seasonal storytelling, exclusivity, and data collection. Summer pop-ups let luxury brands craft compelling narratives and experiment with design. They tap into exclusivity, enticing customers with limited-time offerings. Data collected from these activations informs future strategies, tailoring offerings and decisions based on consumer insights.By investing in summer pop-up shops, luxury brands infuse their offerings with the season's vibrancy, leaving a lasting impression on both loyal customers and curious passersby.
https://adgully.me/post/2741/live-your-out-with-jaguar-land-rover

‘Live your Out’ with Jaguar Land Rover

Elite SUV maker Jaguar Land Rover has launched a new campaign to promote its luxury car rental services. This service, with a catchy name ‘THE OUT’ and tagline ‘Live your Out,’ has been initialized with the aim to popularize the car rental services in the UK and to make people long for adventure in their routine lives.  ‘Live your out’ campaign has been created by UK creative agency House 337.THE OUT has been available to London residents, offering city lovers a one-click solution to booking their next romantic weekend, family road trip or spontaneous get-away. It is an effortless way to escape the bustle of the city. Customers can book through the iOS app in a matter of moments, and a sought-after Land Rover will be delivered to their home or office in a matter of minutes.There are so many incredible destinations to tick off the list: such as exploring the natural and culinary delights of the New Forest in Hampshire, celebrating a friend’s wedding at Anyhoe Park, or exploring the Whitstable seaside with young children. Studies have shown that more than half of consumers (52 per cent) would rather pay for a memorable experience than material possessions.‘The break out’ shows a family at the beach catching some waves, ‘The dine out’ depicts a couple having a picnic in the countryside, ‘The hang out’ features friends gathering around a fire, ‘The sleep out’ is set on a glamping trip, and ‘The far out’ portrays the vehicle roaming the hills.Matthew De-Graft Hayford, Head of Marketing, The Out, said: “We know our audience wants an experience of adventure and exploration. The ‘Live your out’ campaign grabs their attention and shows our target that our service is designed to meet their needs and high expectations from the moment of the booking itself.”Matthew Harrington, Executive Director, House 337, added: “The Out continues to provide an industry-leading premium service in luxury car rental. The striking creative and resonant message of this campaign marks a forward step towards building wider recognition of the brand and expanding the customer base.”
https://adgully.me/post/2740/business-leaders-see-social-issues-as-urgent-concerns-bain-company-study

Business leaders see social issues as 'urgent' concerns: Bain & Company study

Dubai: Expectations about the role of business in society are changing dramatically. The impact of business on the environment is of vital importance to many corporate constituencies. Today, however, many more purely social concerns are coming strongly to the fore and CEOs are paying close attention.A Bain & Company survey of nearly 300 global CEOs reveals that 85% of business leaders view social issues as “urgent” concerns for their companies. When asked about the primary role of their business, 60% said either creating “positive outcomes for society” or “balancing the needs of all stakeholders.”“Companies that are at the forefront of addressing social issues linked to diversity, equity, and inclusion (DEI) and that have socially responsible supply chain practices have discovered ways to connect their social initiatives directly to their business strategies,” said Sara Minelli, an associate partner at Bain & Company Middle East. “It goes beyond implementing a risk mitigation approach but rather one that creates new possibilities and adds value to all stakeholders involved. In fact, these companies see the direct correlation between making a positive impact and achieving success.”One of the most influential stakeholder groups in the charge for change: customers. Customers have made it clear that they care about the social ramifications of their brand and product choices. A Bain survey found that half of consumers globally say they are more likely to buy from a brand that commits to combatting racism, and more than half are more likely to buy from a brand that commits to human rights. Regionally, 82% of consumers in Europe, the Middle East, and Africa are more likely to recommend a brand after learning it supports a social cause, and 86% of consumers in Latin America say it is very important that companies contribute to improving society. In the US, a third of Gen Z consumers say they would boycott a brand with bad labor practices.The executives Bain surveyed said social performance drives business outcomes in several ways. A self-assessment of executives at companies who lead on social issues perceive their companies to have higher revenue growth and EBIT growth than their peers who lag on social issues. They also perceived their companies to have better results in attracting customers and talent as well as raising capital.“When it comes to engaging in social issues, the challenge for many executives lies in figuring out how exactly to transform action on these issues into economically sustainable business performance,” said Jenny Davis-Peccoud, a partner at Bain and global head of the firm’s Sustainability & Responsibility practice. “The ‘S’ in ESG comprises a wide range of issues, which vary by organization. We recommend starting with a focus on four critical groups of stakeholders—local communities, customers, employees, and suppliers—and identifying actions that both address social issues for these groups and deliver results for the business.”Bain’s study explores four areas of opportunity to translate action on social issues into economically sustainable business performance:Improving social and economic conditions in local communities. Communities, where companies operate, are increasingly critical stakeholders for business. Some companies are looking at these stakeholders through a social lens and discovering how to materially improve conditions in their communities in ways that boost business performance.Identifying new sources of customer value. Applying a social lens to customers and markets can reveal opportunities to create value for whole new customer segments, including in underserved markets.Investing in the current and future workforces. Given the challenges companies now face in attracting and retaining the right talent, businesses can shift from being “talent takers” to “talent makers” by investing in employee learning and development.Enhancing supply chain resilience by building socially responsible supplier relationships. By examining their supply chains through a social lens, companies can work effectively with suppliers to ensure fair and equitable practices while also making their end-to-end supply chains more resilient.
https://adgully.me/post/2739/yahsat-strengthens-its-presence-in-china

Yahsat strengthens its presence in China

Abu Dhabi: Al Yah Satellite Communications Company PJSC (Yahsat), the UAE’s flagship satellite solutions provider, (ADX trading symbol: YAHSAT), today announced plans to reinforce its presence in China, as part of its growth strategy to diversify and expand across international markets with the Chinese and the Asia Pacific regions at the forefront. Yahsat's senior commercial team, led by its Chief Commercial Officer, Sulaiman Al Ali, travelled to Beijing to meet with His Excellency Hussain bin Ibrahim Al Hammadi, the UAE Ambassador to China, who is leading the Diplomatic Mission’s efforts to empower UAE businesses to expand across the growing Chinese market.The team met with Thuraya's service partners, including Zhongyou Century (Beijing) Communications Technology CO. Limited, to explore potential business opportunities in strategically important sectors, including Government with a particular focus on search and rescue applications and Enterprise.The team presented its cutting-edge, next-generation mobility solutions, underlining its long-term objective to meet the evolving needs of Chinese customers across several sectors. The company’s top-selling solution, MarineStar, is expected to attract high demand from across China's maritime industry, revolutionizing connectivity and communications for maritime operators.In addition, Thuraya sells broadband terminals for land-based communications, addressing the connectivity needs of prominent customers in the country. The company's commitment to delivering reliable and high-speed connectivity solutions has garnered recognition and trust from key players in various sectors.A recent visit by Chinese Embassy officials to the company’s headquarters, in Abu Dhabi, was the most recent example of the burgeoning relations between Yahsat and China. The Chinese diplomats commended Yahsat’s role in locating and saving Chinese fishermen lost at sea, thanks to its satellite-enabled connectivity solutions.His Excellency Hussain bin Ibrahim Al Hammadi, UAE Ambassador to China, said: "The partnership between Yahsat and China holds immense potential for mutual growth and cooperation. The UAE Embassy is committed to providing full support to UAE businesses’ including Yahsat to expand in China, strengthening the ties between our two nations and fostering economic cooperation."Ali Al Hashemi, Group Chief Executive Officer of Yahsat, said: "We are proud of Yahsat's expansion as part of our diversification strategy geographically as well as venturing into new sectors. Our strategic partnership with China is expected to provide a big boost to our position in the global market. The successful visit by Chinese Embassy officials and the endorsement from the UAE Ambassador to China have given us the impetus to continue driving growth and development, not only in China but also across the Asia Pacific region."It is noteworthy that Yahsat has emerged in just 16 years as one of the largest commercial space and satellite enterprises in the Middle East, covering more than 150 countries worldwide. The Asia Pacific region is amongst the main international markets for the company due to its popular solutions including Thuraya’s award-winning MarineStar. By deploying advanced affordable satellite technology and comprehensive coverage, Yahsat has played a critical role in accelerating growth and development in the countries where it operates, quickly establishing itself as a trusted enabler of nation-building infrastructure.
https://adgully.me/post/2738/tenable-integrates-generative-ai-capabilities-across-cybersecurity-platform

Tenable integrates generative AI capabilities across cybersecurity platform

Dubai: Tenable, the Exposure Management company, today announced the launch of ExposureAI, new generative AI capabilities and services across the Tenable One Exposure Management Platform. Tenable has also introduced Tenable Exposure Graph, a scalable data lake, Powered by Snowflake, that fuels the ExposureAI engine. This unified data platform - representing more than 1 trillion unique exposures, IT assets and security findings (vulnerabilities, misconfigurations and identities) across IT, public cloud and OT environments - is the largest repository of contextual exposure data in the world and feeds all of Tenable’s Exposure Management products.Prevention has long been a challenge for security teams. Conducting analysis, interpreting the findings and identifying what steps to take to remediate and reduce risk has traditionally been a time-consuming process that puts organizational security in reactive mode. Nearly six in 10 (58%) cybersecurity and IT pros say the security team is too busy fighting critical incidents to take a preventive approach to reducing their organization’s exposure.1 Furthermore, 73% of cybersecurity and IT pros believe their organization would be more successful at defending against cyberattacks if they could devote more resources to preventive cybersecurity.2Harnessing AI efficiently requires data and expertise to generate meaningful insights. Since the introduction of its dynamic Vulnerability Priority Rating (VPR) in 2019, Tenable has applied AI techniques to help organizations prioritize vulnerabilities based on true risk to the business. Recently, Tenable Research made generative AI-developed research tools available for free to the cybersecurity community. Now Tenable is using generative AI to put more power than ever in the hands of security teams, so they can be more efficient and focus more resources on preventing successful attacks. The insights Tenable ExposureAI creates make exposure management more accessible and turn all analysts into expert defenders.[Watch the Tenable ExposureAI video here: https://www.youtube.com/watch?v=JoUwrEg6BRM][Stat watch: With over 60 billion exposure events and more than 800 million different security configurations drawn from the continuous assessment of 1 billion assets, we believe Tenable has far and away the largest exposure data stores of any security company. This informs a level of meaningful insights that enables customers with faster analysis, decision making and guidance to stay ahead of attackers and prevent successful attacks.]Tenable ExposureAI provides three new categories of generative AI-based preventive security capabilities that are foundational to exposure management programs:Search - enables security teams to ask questions using natural language search queries to analyze assets and exposures across their environments, understand relevant contextual information and prioritize remediation effortsExplain - provides specific mitigation guidance that leverages Tenable’s unrivaled exposure data to provide security teams with clear visibility and succinct analysis of complex attack paths, specific assets or security findingsAction - delivers actionable insights and recommended actions based on the highest impact exposures, empowering security teams to proactively address risks and reduce their organization's overall exposure“For years, Tenable has used its market-leading vulnerability management data and applied AI techniques to help organizations prioritize vulnerabilities based on true risk to the business. AI is a part of our DNA.” said Glen Pendley, Chief Technology Officer, Tenable. “Now we’re using generative AI to put more power than ever in the hands of security teams to inform their exposure management programs and root out cyber risk wherever it exists.”Tenable One combines vulnerability management, external attack surface management (EASM), identity security, web application and API scanning and cloud security data to discover weaknesses before attackers can exploit them. It continuously monitors environments delivering the broadest exposure management coverage available. For more information or to register for a product demo, please visit: https://www.tenable.com/products/tenable-oneTenable is exhibiting at Black Hat USA this week in booth #1632. Tenable is also hosting a Capture the Flag event for security researchers on August 9 and 10 onsite and online. To participate, visit: https://tenable.com/events/capture-the-flag
https://adgully.me/post/2737/axis-communications-and-aljammaz-technologies-announce-partnership

Axis Communications and AlJammaz Technologies announce partnership

Dubai: Axis Communications, the global leader in network cameras, access control, and network audio devices for the physical security and video surveillance industries, announced the onboarding of AlJammaz Technologies as its newest distribution partner in the Kingdom of Saudi Arabia (KSA). The strategic decision to partner with AlJammaz Technologies will enable Axis to expand its reach in the KSA market, making it possible for Axis to invest further in the future of Saudi Arabia, a country showing immense potential and dedication to innovation, as is evident in the scale and ambition of Vision 2030.This collaboration brings together the innovative surveillance technology Axis is known for and AlJammaz Technologies' excellence in Value Added distribution and channel network development, which addresses the growing demand for advanced security solutions in the KSA market. The partnership leverages the strengths of both organisations to provide KSA customers with world-class security technology that meets their evolving needs. The decision to work together results in a strategic combination of Axis technology with AlJammaz Technologies' robust distribution channel network, expertise and local market knowledge, resulting in a comprehensive offering for Axis customers across a variety of sectors.As such, one of the critical advantages of this alliance is the ability to provide end-to-end solutions that encompass every aspect of security. From high-quality cameras and advanced video analytics to network infrastructure and management software, customers can rely on the KSA-based distribution network developed by Axis to deliver integrated solutions that enhance security operations.Speaking about the strategic partnership, Sheetal Rao, Distribution Manager of Axis, stated, "We are excited to partner with AlJammaz Technologies to expand our existing network of partners in Saudi Arabia. With Al Jammaz Technologies’ extensive reach and expertise, along with its product portfolio, we are confident in our joint ability to cater to the unique security challenges faced by organisations in the region and beyond. This collaboration also further expands our legacy in Saudi Arabia, where we’ve been involved in some of the most prestigious projects in the country."In accordance with the standards established by Axis and its distribution partners, AlJammaz Technologies joins the ranks of a world-class distribution network within the KSA market, alongside existing Axis distributors Ingram Micro NIT and Wesco Anixter, that is committed to delivering superior customer service. This level of support enables the Axis team to bring its customers security solutions that ensure the safety and protection of businesses, assets, and individuals. The partnership will drive innovation, enhance the customer experience, and set new standards in the security industry."As a trusted distributor in the region, we are delighted to partner with Axis Communications," said Adel Qahwash General Manager of AlJammaz Technologies. "Together, we aim to provide innovative and reliable security technologies that meet the requirements of businesses, government entities, and critical infrastructure in the region."
https://adgully.me/post/2736/e-money-introduces-samsung-wallet-to-elevate-customers-purchasing-experience

E& money introduces Samsung Wallet to elevate customers’ purchasing experience

Dubai: e& money, the fintech arm and financial super-app of e& life, today announced that customers can now use their e& money cards in Samsung Wallet, a digital wallet solution that allows mobile payment services and more, to complete secure contactless payments at several online and in-store outlets around the world.The partnership seeks to create a seamless and secure digital payment ecosystem and accelerate a convenient and comfortable lifestyle for UAE residents by integrating mobile payment solutions with the e& money card.Samsung Wallet is a quick, easy, and secure way for users to complete payments. It will be equipped with additional features in the near future, including the ability to store sensitive documents such as IDs, electronic keys, and boarding passes with just one swipe.The introduction of Samsung Wallet is part of e& money’s continuous commitment to enhancing services and improving the payment experience for customers. This addition aims to provide customers with a secure, fast, and convenient mobile payment experience, further elevating their journey towards hassle-free transactions.e& money enables every resident in the UAE to obtain a card within 10 seconds by simply registering on the e& money application. Every customer is instantly issued a 16-digit Mastercard- branded e& money card, packed with a rewarding programme that currently offers a 1% cash reward on every card payment. With this launch, the card can be added to Samsung Wallet within seconds to enjoy contactless payments, both in-store and online.Khalifa Al Shamsi, CEO, e& life, said: “We are thrilled to introduce the Samsung Wallet to our customers, empowering them with a range of convenient and secure payment solutions through seamless integration with our platform. Our goal is to elevate the purchasing experience for our valued users by offering them cutting-edge features while ensuring their financial transactions are secure, efficient, and hassle-free. We are determined to transform how people engage with the digital world, simplifying payments and unlocking a new level of convenience and control for our valued customers.”Fadi Abu Shamat, Head of Mobile eXperience Division at Samsung Gulf Electronics, said: “Our partnership with e& money is a critical step for the brand as we continue expanding our outreach to consumers in the region so they may avail of next-generation payment solutions. We are currently working to maximise convenience by adding even more features to Samsung Wallet for our customers to benefit from seamless journeys, both in and out of the digital sphere. We look forward to this next step with e& money.”The Samsung Wallet platform is protected by strong hardware and Samsung’s Knox-based security technology to safely store sensitive information in the device, including fingerprint recognition and encryption to make sure users’ important data are protected. It also replaces sensitive data with unique identification symbols, which offers an extra layer of protection against potential digital and physical hacking attempts. To activate Samsung Wallet, customers can download the Samsung Wallet App from the Galaxy Store, log in to their Samsung account directly from the Samsung Wallet App to set their PIN and fingerprint, then tap on ‘add card’ and scan or manually enter their card number. The card can also be added to Samsung Wallet directly from the e& money application.
https://adgully.me/post/2735/du-achieves-milestone-in-next-generation-5g-implementation

Du achieves milestone in next-generation 5g implementation

Dubai: du, from Emirates Integrated Telecommunications Company (EITC) today announced that it has started deploying multi-carrier aggregation technologies within its commercial wireless network. The new innovation involves aggregating 3 carriers of 100Mhz each within C-Band and 2.6Ghz band. The aggregation of carriers will mean that the network will be capable of delivering 3 times data speeds than what is available currently to users in the UAE.The mainstay of the multi-carrier aggregation will be Home wireless services, a service which was introduced to UAE market by du in 2021 and instantly became a hit and garnered thousands of users in a short time.As a next phase of the wireless home broadband service which can support futuristic uses requiring high bandwidth and low latency such as artificial intelligence, 8K video streaming, metaverse and UHD cloud gaming, du has initiated this multi-carrier aggregation deployment. This innovation will enable du’s subscribers to continue enjoying the bandwidth intensive applications without worry.Saleem AlBlooshi, Chief Technology Officer, du said: “Since inception, du has placed immense importance on continuously enhancing the user experience and has been staying ahead of the curve when it comes to connectivity demands of UAE consumers. We anticipate that in near future average bandwidth demands of users will increase multi-folds. Multi-carrier aggregation is a proven way to enhance the peak and average throughputs of wireless networks and thus we embarked on this journey. This deployment shows our unwavering commitment towards UAE’s plan to enable greater use of technology and innovation in every part of our lives in the country.”.du was the first operator in the UAE to introduce 4G based home wireless services and was also the first to introduce 5G based home wireless services. With this deployment, du will also soon offer 3CC enabled advanced 5G home wireless services. A service which is capable to support futuristic use cases such as AI, metaverse, Extended Reality (XR) gaming and (XR) meetings which are expected to become widespread within next 12 months due to recent announcements by some popular technology ecosystem players.Earlier in February 2023, du had announced that it is embarking on exploring technology innovations in 5G-Advanced and today’s announcement shows that the exploration initiatives of du over the past six months have been successful and services based on these innovations are being commercially deployed for the benefit of users in the UAE.
https://adgully.me/post/2734/museum-of-the-future-to-host-immersive-future-experts-talks-interactive-worksho

Museum of the Future to host immersive future experts talks, interactive worksho

Dubai: The Museum of the Future, a hub for intellectual discussions, a playground for innovators, and a catalyst for change is set to host a diverse range of talks and interactive learning sessions during the month of August.The forthcoming Future Experts session will delve into topics such as digital health and AI-designed medication, whilst the hands-on workshops offer participants the opportunity to gain a deeper knowledge in a range of sectors including the fascinating worlds of game development, virtual reality (VR) and photography. Please see below the list of events and workshops taking place at the Museum of the Future during the month of August:Future Experts DiscussionWith: Dr. Alex Aliper of Insilico Medicine; Patrick J Moloney of P4ML; Dr. Louiza Chitour, of Plug & Play Tech Center and Dr. Shaikha Almazrouei of UAE Stem Cell GroupTopic:  Beyond Today: The Future of AI in MedicineWhen: Saturday, 12 August 2023Time: 11:00 AM – 12:40 PMVenue: The Auditorium, Museum of the FutureUnder the theme of ‘Artifical Intelligence, Drug Discovery and Development’, this thought-provoking session is set to provide valuable insights into the evolving landscape of health technology. It will give attendees the opportunity to gain a deeper understanding of the transformative potential of artificial intelligence, its impact on the health industry, and the future of AI – all through the eyes of three esteemed speakers. The discussions by industry experts including Dr. Alex Aliper of Insilico Medicine; Patrick J Moloney of P4ML; Dr Louiza Chitour, of Plug & Play Tech Center and Dr. Shaikha Al Mazrouei of UAE Stem Cell Group, will see these pioneers share their insights, sparking inspiration among the attendees.Generative AI and 6th Generation Drug Discovery Robotics for Chemistry, Biology and MedicineDr. Alex Aliper, President and Co-Founder of Insilico Medicine, is a leader within the field of artificial intelligence in drugs and medicine. He has pioneered the application of AI within multi-omics data for drug discovery, drug repurposing, generative chemistry and generative biology. Recognised as one of the "Top 100 AI leaders in drug discovery and advanced healthcare" by Deep Knowledge Analytics, Dr. Aliper has also been selected as one of the top 20 under 40 biotechnology executives globally.What Types of Data Will Be Most helpful For Delivering Personalized Medicine in the Future?Patrick J Moloney, CEO and Founder of P4ML, is a globally recognised subject matter expert specialising in the areas of drug discovery and development. The founder of P4ML, a revolutionary precision medicine company, Moloney is also part of Adjunct Faculty at Royal College of Surgeons in Ireland (RSCI) and has also been delegated as a member of the Forbes Business Council. Patrick Moloney is heavily involved with SFI – Science Foundation Ireland, CancerX, and the Global Alliance for Precision Health to lobby for change in healthcare.Tech Trends Reshaping the Future of HealthcareDr. Louiza Chitour, Health Director for the Plug & Play Tech Center GCC, has a wealth of experience within healthcare, pharma, biotech, and digital health across the GCC and China. As the health director at Plug & Play Tech Center in the GCC, she works in partnership with several key stakeholders across the healthcare value chain to develop a sustainable digital health ecosystem in the region. Dr. Chitour is also a FoundHER ambassador, as part of Plug & Play’s community initiatives to foster female entrepreneurship. She is also the founder of female empowerment non-profit organisation ‘Wovid Diaries’, which provides mentorship for female founders across the region.UAE Vision For Future MedicineDr. Shaikha Almazrouei, Head of UAE Stem Cell Group, is an accomplished researcher and speaker in the field of biotechnology. Dr. Almazrouei is an active member of the International Stem Cells Research Association (ISSCR) and the International Society of Cell and Gene Therapy. She received her PhD from King's College London, where she studied liver transplant using hepatocyte microbes. She also holds an MSC from UAEU, where she researched the genetic basis of familial hypercholesterolemia, and a Bachelor's degree in cellular and molecular biology from the same institution.Photography Workshop with Abdullah Al ShayjiDate: Saturday, 19 August 2023Time: 10:00 AM to 14:00 PMThe Museum of the Future will also host an exciting photography workshop this August, featuring renowned Kuwaiti Photographer, Abdullah Al Shayji. Professional corporate photographer, photography trainer, and social media content creator, Abdullah Al Shayji has worked with iconic brands such as Apple and Samsung. He shows aspiring photographers how they can capture powerful imagery using their phones. This interactive workshop will take place during World Photography Week and will offer a unique opportunity for photography enthusiasts to learn from a master of the craft. Al Shayji’s expertise and artistic vision has earned him recognition within the photography world. This hands-on session allows participants to dive into the various aspects of photography, composition, storytelling, and techniques to capture moments that evoke emotions.Empowering Through Lenses | Photo Tour for People Of DeterminationDate: Monday, 21 August 2023Time: 8:30 AM – 10:30 AMThe Museum of the Future will also host another exciting photography tour this month forPeople-of-Determination. The tour will be held in line with World Photography Week and will consist of two parts. Participants will experience a photo tour in selected locations at the museum, while also getting the chance to learn about basic photography techniques. Led by experts in the field, participants will discover visual marvels within the interior walls, and will proceed with another tour of Level 3 (Al Waha), which is dedicated to helping visitors reconnect with their senses.Workshop: 3D Games with UnityDate: Sunday, 27 August 2023Time: 11:00 AM to 15:00 PMThe museum will host an interactive session delving into the fascinating world of game development and virtual reality (VR). During this immersive experience, participants will embark on an exciting journey to design, animate, code, and publish their very own 3D video games using ‘Unity’, a leading game engine. Led by expert instructors, this interactive workshop will provide a comprehensive view of game development techniques, from conceptualising unique game ideas to creating stunning visuals. Aspiring creators will be able to gain knowledge on programming, games, and design as well as also gain knowledge on how to optimise their creations to be VR compatible, allowing players to fully develop their own games.
https://adgully.me/post/2733/sony-and-zoom-partner-to-bring-video-conferencing-to-bravia-tvs

Sony and Zoom partner to bring video conferencing to BRAVIA TVs

Dubai: Sony Middle East and Africa today announced that Zoom Video Communications, Inc. will be coming to Sony’s BRAVIA TVs that are compatible with BRAVIA CAM[1]. This partnership will allow users to easily connect with friends, family, and colleagues for video calls and meetings from the comfort of their living room. Sony’s BRAVIA is the first TV brand to support the Zoom for TV app on Google Play Store.With Zoom on BRAVIA TVs, users will be able to take advantage of all the features that make Zoom one of the leading video communication platforms. This includes video communication on a TV screen, screen sharing, and collaboration tools. Users will also be able to use BRAVIA CAM’s advanced features – it recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. All of that is possible with a very simple setup – when using a compatible TV with a BRAVIA CAM, it only takes downloading the Zoom app from Google Play and launching it with the TV’s remote.“We are excited to partner with Zoom to bring video conferencing to our BRAVIA TVs, making Zoom services available on the Android TV platform” said Shusuke Tomonaga, Head of BRAVIA TV Product Design, Product Technology Center, Sony Corporation. “This partnership will make it possible for our customers to enjoy more realistic video communication on a large TV screen in the living room, enabling them to be more connected with the people they care about, whether they are working from home, learning remotely, or just catching up with friends and family.”“We are thrilled to work with Sony to bring Zoom to their BRAVIA TVs,” said Eric Yu, Head of Hardware Partnership at Zoom. “We are allowing our customers to enjoy the best of both worlds – the convenience of video conferencing on their TV and the power of Zoom’s collaboration tools.”
https://adgully.me/post/2732/mcdonalds-uae-presents-the-as-featured-in-meal

McDonald’s UAE presents the 'As Featured In Meal'

Dubai: From classic films and binge-worthy comedies to hit songs and anime series, McDonald’s has been famously featured in entertainment for decades. Now, McDonald’s UAE is giving fans a front-row seat to a new experience, headlined by some of their most beloved menu items. Introducing the As Featured In Meal, a collection of fan-favorite menu items that have made iconic appearances throughout film, television and music. Starting August 14, the meal will be available in more than 100 countries across the globe and will co-star exclusive merch and never-before-seen content.For a limited time, fans can relive the magic of their favorite characters and artists with one of four main menu items and sides – all famously featured. The meal will include a choice of Big Mac, Quarter Pounder with Cheese, Fillet-O-Fish Double-Up Sandwich, or 9-piece Chicken McNuggets, along with large World Famous Fries, the newly-branded Sweet ‘N Sour Sauce – inspired by Marvel Studios’ “Loki” Season 2, streaming October 6 on Disney+ – a large soft drink and a McFlurry Oreo.“The McDonald’s brand continues on its legacy to leave a lasting impact across both culture and pop culture, transcending borders, generations and mediums with the As Featured In Meal, delivering feel-good moments to fans around the world. We’re excited to bring this global campaign to fans in the UAE, touching on both resonant and nostalgic moments in pop culture they have enjoyed through the years and across different entertainment mediums” said Walid Fakih, CEO at McDonald’s UAE. “The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment that our UAE fans of all genres and generations know and love and can experience for themselves with our lineup of star-studded meal offerings.”As part of the campaign, McDonald’s will be partnering with PALACE – London-based skate and street wear brand that has featured McDonald’s across its disruptive, witty designs and skate videos – to create custom merchandise. Fans who purchase the As Featured In Meal can scan the QR code on the packaging to access the exclusive PALACE McDONALD’S merchandise line, available to purchase online.Additionally, with McDonald’s having a special role in Marvel Studios’ upcoming “Loki” Season 2, fans can enjoy a sneak peek via a themed AR experience on Snapchat. When fans scan the newly branded Sweet N’ Sour Sauce lid on Snapchat, they will see a pop-up with never-before-seen animated videos inspired by the series, with new content available weekly throughout the promotion. The As Featured In Meal is available to fans on the McDonald’s App, in-restaurant and via the Drive Thru at participating restaurants across the UAE, for a limited time.
https://adgully.me/post/2731/international-stars-line-up-for-the-dubai-duty-free-shergar-cup

International stars line up for the Dubai Duty Free Shergar Cup

Dubai Duty Free’s European horseracing sponsorship programme reaches Ascot this weekend for the world’s premier international jockeys’ competition, the Dubai Duty Free Shergar Cup.An all-star-line-up of twelve top riders representing Great Britain & Ireland, Europe Rest of the World and the Ladies will showcase their talents on one of the sport’s most iconic stages as they compete to lift racing’s most prestigious team prize on Saturday, 12 August.They include Dubai Duty Free Shergar Cup veteran, Frankie Dettori, who has chosen the event as part of his farewell tour before he retires from the saddle in October. The charismatic Italian will captain team Europe at his 12th Dubai Duty Free Shergar Cup and has been part of the winning team three times, most recently in 2014. He will be supported by French ace Olivier Peslier and Kazakh-born Bauyrzhan Murzabayev, who claimed four consecutive champion jockey titles in Germany before being appointed stable jockey to Andre Fabre earlier this year.Dettrori said, “The Dubai Duty Free Shergar Cup is always a fun event, and I was keen to be involved in my final year riding.“Ascot does an excellent job attracting some of the biggest names from around the world, while the prize money and incentives for owners, trainers and stable staff are fantastic.“I like the look of our team. Olivier and I were on the winning side in 2014 and hopefully we can repeat the feat this year.”Great Britain & Ireland will be led by Luke Morris, who won last season’s Group 1 Prix de l’Arc de Triomphe on Alpinista. Tom Marquand, successful on Desert Hero for Their Majesties The King & Queen at Royal Ascot, and former Irish champion Declan McDonogh complete the line-up.Team Rest of the World is captained by Brazilian sensation Joao Moreira. He is joined by Kazuo Yokoyama, a multiple Group 1 winner in his native Japan, and Hong Kong-based Matthew Chadwick a previous winner of the Alistair Haggas Silver Saddle at the Dubai Duty Free Shergar Cup.Hayley Turner, the most successful rider in the history of the Dubai Duty Free Shergar Cup and twice a winner of the Alistair Haggis Silver Saddle for the rider amassing the most individual points, heads up the Ladies team. Hollie Doyle is set to make her third appearance at the event, fresh from riding three winners at Royal Ascot, while Saffie Osborne makes her debut in the competition.Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free, said: “Once again the Dubai Duty Free Shergar Cup will deliver a line-up of international stars who will have the opportunity to shine on one of horseracing’s greatest stages.“I am delighted that Frankie has chosen the Dubai Duty Free Shergar Cup as one of his final showcase events in the UK and we can expect the competition to be as fierce as ever.”The Dubai Duty Free Shergar Cup will be played out over six competitive handicaps which will be broadcast live in the UK by ITV and worldwide via a wide range of distributors including DMI who will be screening the event live throughout MENA.
https://adgully.me/post/2717/sohar-international-sponsors-oman-equestrian-federation-as-diamond-sponsor

Sohar International sponsors Oman Equestrian Federation as Diamond Sponsor

Muscat: With the bank’s purpose of promoting the spirit of ‘Winning’ and bringing positive socioeconomic change by promoting Oman as an international sporting destination, Sohar International sponsored the Oman Equestrian Federation as Diamond Sponsor, held in Dhofar.The Oman Equestrian Federation organized a series of sports events as part of the Khareef events for the year 2023. These events were held in cooperation with the Office of the Governor of Dhofar, Dhofar Municipality, and Dhofar Equestrian Committee. Speaking about supporting Oman’s prospects as a sports destination, Mr Mazin Mahmood Al Raisi, Chief Marketing Officer at Sohar International, said, “At Sohar International we are committed to constantly engage with the communities we serve. These events, among other similar initiatives, offer good platforms to showcase Oman’s rich cultural heritage and diversity while contributing to the economic progress by attracting thousands of visitors from Oman and abroad and helping local businesses grow in the process. We are proud to sponsor the Oman Equestrian Federation events, a testament to our strong belief in the transformative power of sports to inspire individuals and unite communities. We thank the organizers for their efforts and congratulate the winners in the racing.”The Omani Equestrian Federation has strategically chosen to hold these events in the Dhofar Governorate, capitalizing on its favorable monsoon season climate and suitability as a host for such exciting activities. This year's equestrian lineup saw a series of thrilling championships and competitions, featuring events like the ponies race, a challenging 100 km endurance race, a qualifying race, and the tent pegging championship. Mr. Kahlan Said Mustahail Al Mashani, Chairman of Dhofar Equestrian Committee stated, "On behalf of the Oman Equestrian Federation, I am honored to extend our heartfelt gratitude to Sohar International for their unwavering support as the Diamond Sponsor of our prestigious event. The bank’s commitment to promoting equestrian excellence in our nation not only enhances the quality of the event but also contributes significantly to the growth of equestrian sports in Oman. This will undoubtedly contribute to promoting Oman as an international sporting destination."Sohar International has undertaken various initiatives in the past to encourage sports and community development, which contribute to Oman's progress. By investing in such endeavors, Sohar International aims to create a positive impact on the society it serves and foster the growth of sporting excellence in Oman. Furthermore, Sohar International has actively supported initiatives that bolster Oman's position on the world map and showcase the Sultanate's diverse assets through sponsorships, public representation, and financial support.
https://adgully.me/post/2719/liverpool-connections-and-home-comforts-the-key-to-manes-al-nassr-move

Liverpool connections and home comforts the key to Mane’s Al Nassr move

JEDDAH: With the new era of the Roshn Saudi League set to get underway this weekend, new Al Nassr signing Sadio Mane has admitted that words of encouragement from some legendary names – and an important member of his family – tempted him to join the influx of superstars in Saudi this season.The former Liverpool striker signed for Al Nassr this summer after a season in the Bundesliga with champions Bayern Munich and will team up with former Manchester United rival Cristiano Ronaldo as the Riyadh giants aim to go one better than their second-place finish to Al Ittihad last term.Mane enjoyed a warm embrace with former Anfield team-mate Jordan Henderson at the official Roshn Saudi League launch event in Jeddah, and he admits the former Liverpool skipper is just one old team-mate he has a strong connection with ahead of the new season.Liverpool legend Steven Gerrard took Henderson under his wing as Al Ettifaq coach, while Mane’s former strike partner Roberto Firmino will play for Al Ahli and midfielder Fabinho has signed for champions Al Ittihad.Mane joked about how Firmino and Fabinho had both encouraged him to join them at their new clubs. He laughed: “I think first of all I spoke with Firmino for sure, I think he wanted me to come to the wrong club - I’m joking! He always called two or three times to convince me to come to Al Ahli.“At the same time I spoke with Fabinho because he was quite close to me and he also wanted me to come to Al Ittihad, but in this time when Al Nassr came, I chose Al Nassr. Of course Henderson is here also, and he sent me a message two days ago to wish me good luck and I’m excited to meet all these great guys and also to meet them face to face for the first time. I’m going to win against you guys!”Mane may have had words of encouragement from his former team-mates, but it was some sound advice from his mother that sealed the deal. He said: “Since I had the opportunity I spoke to my family, and they were happiest of course because it is a Muslim country. My mum especially encouraged me to go.“My mum is Muslim like me, she was the first to vote for me to go there and my whole family was excited for me to come here so it was not hard - it is important to my faith. I am pleased to be part of this project and to make it go forward, we have a bright future ahead.”The prospect of a mouthwatering attacking partnership with Ronaldo also played a big part in Mane’s decision, and he said: “I think you can see how quick everything goes for me, because he is one of the best players in history if not the best of course, and that was easy for me, he makes it easier for me. And (Brazil midfielder) Talisca and the other boys, they are all really great players and I am really excited to start the league with all these boys to make the club a real success.”Mane admits he has been “really impressed” by the Saudi players since training with the Al Nassr squad, and another former team-mate agrees about the genuine talent in the Roshn Saudi League.Mane’s international team-mate Edouard Mendy is another big name starting a new chapter in Saudi this season. Widely regarded as one of the world’s best keepers having won the Champions League Super Cup and Club World Cup with Chelsea, as well as the African Cup of Nations alongside Mane for Senegal, Mendy is set to turn out alongside Brazilian Firmino as well as Manchester City winger Riyad Mahrez and Newcastle’s Allan Saint-Maximin in a star-studded Al Ahli line up.The 31-year-old is confident this season’s influx of talent can quickly take Saudi’s players to the next level. He said: “We could see in the World Cup, the Saudi players are very good technically, they know how to use the ball, they are really comfortable with the ball.“So it was not a surprise to me to see the quality of the young players and also the experienced players - they just need to have the principles and they will improve, this is what we are doing. We want them to be at the highest level possible, and that’s why we work closely with the young players to help them to be better and better every day.”When it comes to personal targets and demands, Mendy is as hungry as ever.“My ambitions for the next year and the coming years is the same as at Chelsea, my previous club: to win and to perform in the best way possible. This club is used to winning trophies, so we know the expectations and we have to deliver on the pitch.”The 2023-24 Roshn Saudi League season kicks off in Jeddah on Friday, 11 August as Al Ahli take on Al Hazem at the Prince Abdullah Al Faisal Stadium.
https://adgully.me/post/2720/homegrown-seafood-chain-augments-team-to-coincide-with-planned-expansion

Homegrown seafood chain augments team to coincide with planned expansion

Dubai: Paving the way for future growth, homegrown seafood chain Golden Fork has appointed a number of senior figures to its leadership team in the region.Simon Wosket has joined as Head of Retail Finance at Golden Fork. His extensive experience at hospitality leader Bourne Leisure Ltd, is certain to stand him in good stead in this new role. Simon brings a wealth of financial expertise and industry insights that will be instrumental in shaping Golden Fork's financial strategy and strengthening the brand's financial health as it continues its planned regional expansion.Vikas Mahajan has also come on board as General Manager of Retail Restaurant Operations. A seasoned hospitality professional with more than 25 years of experience working with the likes of Ruby Tuesday and Alchemist F&B Ltd, his operational expertise and keen understanding of the industry will play a crucial role in enhancing restaurant operations and delivering exceptional experiences to Golden Fork’s valued customer base.Rajj Mohan Pudussery has also been promoted to Senior Area Manager at Golden Fork. A Golden Fork veteran having joined the team as a steward in 1999, Rajj Mohan’s extensive experience and in-depth understanding of Golden Fork's soups, products, and customer service have made him an asset to the organization. Fluent in Arabic and Russian, Rajj has been instrumental in fostering the connection with Golden Fork’s diverse customer base over the years.“These key leadership appointments underscore our commitment to growing the Golden Fork brand and will drive our strategic direction and initiatives. The leadership team has been consolidated to align with our priorities and we are very excited to see the formidable team of Simon, Mohan and Vikas take a legacy brand like Golden Fork into a new era,” said Shanavas Mohammed, partner, Golden Fork.As part of their growth strategy, the company participated in the The British Franchise Exhibition '23 earlier this summer.“This exhibition provided a platform for us to showcase our brand, connect with potential franchise partners, and explore avenues for growth in the UK market. We believe that this opportunity will open doors to exciting possibilities and enable us to take our homegrown success story global,” added Mohammed.“Golden Fork has the same strong ethos that I enjoyed in my previous role. From a long-term, defined view to the steadfast commitment of the team to quality and service, the foundation is already there, and I am delighted to be joining them on this exciting growth journey,” said Simon Wosket commenting on his new role.“Loyalty is what has driven Golden Fork’s growth for more than 4 decades and enabled this homegrown chain to rise above the noise even as competition intensified, and the UAE cemented its reputation on the global F+B map. I am looking forward to working closely with Shanavas, Simon, and the rest of the team to continue to deliver on guest expectations and continue to provide that memorable Golden Fork experience that has stood the test of time as we take the brand to greater heights,” added Vikas Mahajan.Golden Fork recently announced their intent to open 23 outlets across the UAE and KSA in the next 18 months. The AED 10 million expansion plan of the iconic family friendly brand will see branches activated in Deira City Centre’s exciting new Food Central food hall, Motor City, Al Ain Mall, Mega mall in Sharjah and Al Wahda Mall in Abu Dhabi. Already having opened their doors are Golden Fork outlets at Dalma Mall, City Seasons hotel in Deira, Lulu Mall in Fujairah, Dubai Silicon Oasis and Mushrif Mall.
https://adgully.me/post/2721/stc-groups-subsidiary-center3-collaborates-with-oracle

Stc Group's subsidiary center3 collaborates with Oracle

center3 by stc, a regional data center and data services provider, has announced a strategic collaboration with Oracle to provide hosting and data services for the planned Oracle Cloud Riyadh Region as well as support the expansion of the existing Oracle Cloud Jeddah Region. This will help accelerate the rollout of Oracle Cloud Infrastructure (OCI) services to support the increasing cloud computing demands of private and public sector organizations in Saudi Arabia.The planned Oracle Cloud Riyadh Region is part of a US $1.5 billion investment from Oracle to expand cloud infrastructure capabilities in the Kingdom. The Oracle Cloud Riyadh Region will be the sixth Oracle Cloud region operating in the Middle East, joining another planned cloud region to be located in the futuristic city of NEOM. Oracle currently operates four cloud regions in the Middle East and is currently one of the few major cloud providers to offer a cloud region in the Kingdom with the existing Oracle Cloud Jeddah Region.This collaboration represents a significant milestone for center3, aligning with the company’s commitment to the Saudi Arabia’s 2030 vision and the digital transformation of the region connecting Asia, Africa, and Europe. The initiative is expected to bring significant economic benefits to Saudi Arabia and the Middle East.Fahad A. Alhajeri, CEO of center3, a subsidiary of the stc Group, stated, "This strategic collaboration will allow us to grow our business and support the digital economy of the region. We are confident that this long-term partnership will empower both center3 and Oracle to achieve new heights of success."Nick Redshaw, senior vice president, Middle East and Africa, Cloud Tech Oracle, said, "Oracle is driving one of the fastest expansions of cloud services offered by any major cloud vendor in Saudi Arabia to help boost cloud computing capacity in the Kingdom. We are delivering unmatched innovation in the cloud with comprehensive AI and machine learning capabilities already embedded into our infrastructure and applications for HR, finance, supply chain and sales teams. We are well positioned to deliver powerful generative AI services planned that will help organizations solve today’s most complex challenges. These unique capabilities and our collaboration with center3 will further support the growth of the country’s digital economy.”As part of stc Group’s broader focus on digital enablement, center3 is rapidly establishing itself as a leading player in the regional and global digital ecosystem. With its comprehensive portfolio of data center and data services, center3 positions itself as a one-stop-shop for digital services in the Middle East, Asia, Europe, and Africa.OCI’s multiple cloud regions in the Middle East are a component of its distributed cloud strategy, which offers multiple deployment options to address differing customer needs in regulatory requirements, data residency, or latency reduction. For example, OCI customers can also address demanding data residency, security and sovereignty requirements by running their applications in a self-contained OCI Dedicated Region where all hosted data remains local and private with a customer-controlled data center.
https://adgully.me/post/2722/liverpool-fc-and-google-pixel-partner-to-bring-fans-closer-to-the-game

Liverpool FC and Google Pixel partner to bring fans closer to the game

Liverpool FC has announced a new long-term partnership with Google Pixel to become the club's official mobile phone partner and will use AI-powered technology to bring Reds fans even closer to the game they love.LFC and Google Pixel will work with the club's men's and women's teams to create exclusive content as well as deeper, tech-driven experiences, using Google's AI-powered camera features on the device to amplify fan experiences across Anfield and Prenton Park, as well as for fans watching at home.Part of the aim of this exclusive new content is to help close the visibility gap between men's and women's football, inspiring more girls and women to get involved in the sport, and move the game forward.The multi-year partnership will kick off with Google Pixel working with LFC to create their first dedicated women's football show on YouTube, going behind the scenes during an exciting season for the Reds in the Barclays Women's Super League.LFC will also work with its new partner to produce a 'Pitchside, Presented by Pixel' content series that will take fans into the heart of the action with exclusive content from the sidelines, all shot on Google Pixel phones.Ben Latty, commercial director at Liverpool FC, said: "We are incredibly proud to be announcing this partnership between Liverpool FC and Google Pixel. At LFC, it is important to us that we are not only partnering with the biggest and most exciting brands, but that the brands we are partnering with allow us to offer something of real value to our supporters."We are looking forward to seeing how over the course of the partnership we will work together to give fans of our men's and women's teams exclusive content and experiences that will bring them closer to the game they love."Eileen Mannion, vice-president of marketing at Google UK, added: "We are thrilled to partner with Liverpool Football Club. As their official mobile phone partner, Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love and helping them capture all the emotions of football."We will also work with LFC to help close the visibility gap for the women's game, delivering on our commitment of making football more accessible and equitable for all fans."LFC will also support Pixel FC, a landmark collective of dedicated women's football content creators and presenters, with exclusive access, training, tools and investment.This announcement further expands Google Pixel's role within football, expanding its reach across both domestic and international competitions, helping to benefit fans across all levels of the game.
https://adgully.me/post/2723/disney-to-launch-ad-supported-model-in-emea

Disney+ to launch ad-supported model in EMEA

Streaming company Disney+ will unveil its ad-supported subscription model in some markets in Europe, the Middle East and Africa (EMEA) towards the end of this year.In a recent announcement, the company reported a substantial decline of 12.5 million paid Disney+ subscribers in the third quarter of 2023. This marked a substantial decrease, representing the largest membership reduction since April 2020.Responding to this decline, Bob Iger, CEO of Walt Disney Co., laid out a fresh approach for international markets, encompassing increased pricing and the debut of a novel standard tier subscription scheme. Moreover, Iger divulged plans to introduce a standard subscription tier with advertisements in chosen EMEA markets and Canada.At present, a Disney+ subscription in the UAE commands a monthly fee of AED 29.99. However, the company stated that the proposed ad-supported plans will start at 24.1 dirhams (€5.99 or $6.58) per month in EMEA and $7.99 per month in Canada.Customers currently subscribed in relevant markets will remain within the premium tier, exempt from advertisements, despite the impending price hike in December. They will have the choice to transition to one of the new more affordable plans. Launching on November 1, the ad-supported, Standard, and Premium packages in designated European markets and Canada will give users access to the comprehensive Disney+ content library, including substantial offerings from Hulu. Iger also revealed the company's intention to clamp down on password sharing, taking a cue from the actions taken by streaming counterpart Netflix this year. He said: "We are actively evaluating strategies to tackle account sharing and exploring optimal solutions for paying subscribers who wish to share accounts with their acquaintances and relatives." Iger additionally conveyed that the company intends to implement approaches to drive revenue generation by 2024.