https://adgully.me/post/4962/accenture-cooperates-with-es-responsible-sourcing-initiative-in-mena

Accenture cooperates with e&'s Responsible Sourcing Initiative in MENA

Accenture (NYSE: ACN) has been selected as the strategic partner for e&'s responsible sourcing initiative that aims to embed sustainability into the procurement function and align with its net zero targets and sustainability commitments.Accenture will play a crucial role in advancing e&'s responsible sourcing strategy by developing a three-year roadmap and a robust supplier engagement framework designed to embed sustainability principles across e&'s entire supply chain. This accelerates e&’s journey to achieve a reduction of emissions for all scopes and aligns with the UAE’s sustainability goals. Accenture will also work with e& to define the value proposition for investing in responsible sourcing and shape e&’s future technology architecture with sustainability embedded at the core, not bolted on.Saeed Al Zarooni, Group Chief Procurement Officer at e&, said, “This collaboration with Accenture represents a significant milestone in our dedication to responsible sourcing and sustainability. This strategic relationship will play a crucial role in reshaping our procurement function and driving positive change throughout our supply chain.”“By fostering innovation, resilience, and sustainability, we intend to set new industry standards and inspire others to join us on this transformational journey towards a greener, more sustainable future for the telecom and technology industries in the Middle East,” added Al Zarooni.The initiative is set to benefit a wide spectrum of stakeholders, including ecosystem partners. Its objectives encompass upskilling talent to meet evolving industry demands on sustainability, stimulating innovation, strengthening supplier collaboration with a focus on growth, advocating circular economy principles, amplifying sustainable value creation that supports local economies and demonstrating dedication to preserving natural and biological diversity.Angelo Lorusso, managing director and Accenture's client account lead for e&, said: "Accenture is committed to embedding sustainability into everything we do and everyone we work with, and responsible procurement is an essential element in every company's sustainability approach. The long-term value that e& aims for across its stakeholders will serve as a model to others seeking to generate value and impact. The digital foundation we will create together will streamline processes, improve business decisions and embed sustainability across e&’s value chain and all emission boundaries.”
https://adgully.me/post/2034/salesforce-and-accenture-collaborate-to-help-customers

Salesforce and Accenture collaborate to help customers

Dubai: Salesforce has announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organizations with the technology and experience they need to scale Einstein GPT – Salesforce’s generative AI for CRM — helping to increase employee productivity and transform customer experiences.Significance: When deployed effectively, generative AI has the power to transform how companies do business and free employees’ time to focus on more complex and creative work. In fact, most senior IT leaders (84%) say generative AI will help their organization better serve customers. And with 67% of these leaders prioritizing generative AI for their business within the next 18 months, there is an urgent need to ensure the new technology is deployed effectively.Driving the news: The powerful combination of Salesforce and Accenture’s AI industry knowledge and connected customer experience aims to provide companies across every industry with strategies and technologies that harness generative AI effectively. By connecting to Accenture’s Generative AI and Large Language Model (LLM) Center of Excellence, the new acceleration hub will facilitate:Custom AI Strategies and Accelerators for Growth: Senior leaders from Salesforce and Accenture plan to work with customers to develop customized AI strategies using new accelerators for Einstein GPT, user interfaces, and process automation, which can help increase productivity and profit for their businesses.Innovative Use Cases for Sales and Service: These use cases will showcase generative AI’s benefits and potential return on investment, with an initial focus on sales and service. Examples of these use cases include:Sales: Generative AI can increase seller productivity with automated tasks to help drive ongoing engagement with customers and prospects.Service: Generative AI can also help improve customer experience and agent productivity for every customer service interaction with trusted CRM data, and automate knowledge management to help companies respond to the needs of their customers more effectively.Industry-Specific AI Models: Salesforce and Accenture intend to build industry-specific AI models for customers in the financial services, health, manufacturing, and public sector industries.Generative AI & Data Cloud: Using Data Cloud to connect and harmonize information, Salesforce and Accenture will explore how generative AI can learn from customer data to create more personalized experiences for customers faster.Upskilling for AI Success: Salesforce and Accenture plan to develop learning resources that help teams develop and enhance their generative AI skills, fostering the next generation of talent within the Salesforce ecosystem. Specific areas of focus include programming for Einstein GPT, AI literacy, data science and analytics, and ethics and responsible AI.The hub will also tap existing learning content on Trailhead, such as how to use AI to meet business needs, how to create ethical AI, and how Einstein GPT is transforming the future of work.Generative AI for CRM: Einstein GPT has the power to transform customer experiences with generative AI. It enables companies to create personalized, AI-generated content across sales, service, marketing, IT, and more. For example, Einstein GPT can generate:Personalized emails for salespeople to send to customersSpecific responses for customer service professionals to respond to customer questions more efficientlyTargeted content for marketers to increase campaign response ratesCode for developersSoundbites:“Generative AI has enormous potential to transform the way companies interact with customers and drive business growth. Accenture and Salesforce together have years of experience in AI and play a critical role in ensuring customers get the most value from this technology. We want to come together to bring the visionary and technical expertise needed to unlock new possibilities for AI- and data-powered CRM, driving a profound transformation in customer interactions.” – Bill Patterson, EVP and General Manager, C360 Applications, Salesforce“Generative AI has the potential to transform work and reinvent business, with large language models impacting up to 40% of all working hours across industries, changing the way companies interact with their customers and ushering in a new era of generative AI for everyone. Companies need the infrastructure and knowledge to deploy this new technology to help address their unique business needs. By combining Accenture’s industry experience with Salesforce’s technology, we plan to be well positioned to help customers solve problems with generative AI faster and more effectively.” – Emma McGuigan, Senior Managing Director and Enterprise & Industry Technology lead, Accenture