Netflix is number one in the 100 Coolest Brands for kids and teens in the UK, reveals a study by Beano Brain, the specialist kids and family insights agency. The second edition of Beano Brain’s annual Coolest Brands Report saw the streaming giant overtaking YoutTube, which was on top last year. McDonald's, Nike and new entry Oreo mking up the rest of the Top 5 according to a year-long study including in-depth observational analysis, face-to-face interviews and omnibus with 60,000 7–14 year-olds in the UK and US.In the UK, the BBC dropped twenty-eight places from 43 to 71, and Minecraft dropped twenty-two places to 28, having failed to maintain the buzz outside of its superfans. (Although Minecraft does still rank at 11 for boys). Amazon (15 down from 4), Minecraft (28 down from 6) and Apple (11 down from 8) all drop out of the Top 10 for 2023.After a year of headlines, shortages, queues and endless publicity, one of the most hyped brands of the year, the energy drink PRIME Hydration by KSI and Logan Paul only managed to rank at 82.The agency spent a year talking to kids and teens aged 7 – 14 (Generation Alpha) about their likes and dislikes and observing the brands kids are wearing, chatting about and coveting, before testing their findings with the Beano Brain omnibus panel.And this year kids have brands on their brain, spontaneously talking about more brands than last year, leading the report to double in size from 50 Coolest Brands in 2022 to 100 Coolest Brands in 2023.Helenor Gilmour, Director of Insight, Beano Brain, said: “Netflix reigns supreme as the king of the streaming services. Its ever-changing catalogue means kids feel it’s impossible to tire of the streaming platform. There is something for everyone and every mood and it opens a door for kids to explore the world beyond their doorstep. They can discover captivating content from across the globe and feed their desire for darker themes with shows like the hugely popular Wednesday (pictured) and Stranger Things series, which provided universal thrills for kids and adults alike, with a feel-good side of nostalgia for the latter.”“Netflix is number one at meeting Gen Alpha’s needs from a brand when it comes to having a clear and salient proposition, the ability to create a sense of occasion to share with family and friends and exposure to interesting collaborations and edgy, sometimes dark, content that helps them explore the socio-economic landscapes and shape their opinions within a safe space,” Gilmour said.

Dubai: Red Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, and Zain KSA, leading telecom and digital services provider in the Kingdom, have unveiled the world's first zero-carbon 5G network at the Six Senses Southern Dunes resort at The Red Sea.The zero-carbon 5G network, designed exclusively for The Red Sea, is the latest technological innovation at the resort. Designed with both people and planet in mind, the revolutionary 5G network will bring guests the highest speeds for 5G connectivity in the region and be powered by 100% renewable energy from over 760,000 solar panels that Red Sea Global has built to power the entire 28,000km2 destination.“We aspire to be global pioneers of regenerative tourism development, adopting 100% renewable energy at our flagship destination, The Red Sea, and working towards the achievement of a 30% net conservation benefit by 2040. These ambitious goals demand ambitious partners, and our collaboration with Zain KSA transcends telecommunications, extending into sustainability and environmental protection,” said John Pagano, Group CEO at Red Sea Global. "“Zain KSA has demonstrated a deep understanding of our requirements and provided us with the services and solutions necessary to achieve our strategic objectives. Together, we are determined to make a meaningful impact that sets new standards in sustainable development,” Mr. Pagano added.Designed using innovative 3D printing technology, the project will achieve three primary goals: preserving the environment, reducing emissions by utilizing renewable energy, and mitigating visual distortion. The towers have been built to blend harmoniously with The Red Sea’s unique and vibrant landscape. Inspired by the surrounding rock formations, the exterior aesthetic of the towers seamlessly interweaves into the resort’s natural habitat, ensuring minimal visual impact and safeguarding the project's environmental integrity.Eng. Sultan Bin Abdulaziz Al-Deghaither, CEO of Zain KSA, said: " As a leading provider of telecommunications and digital services, we are immensely proud of this achievement that will certainly pave our way to become a pioneering sustainable technology provider. By collaborating with “Red Sea Global”, one of the world’s most visionary developers to sustainable development, we reaffirm our commitment to a shared vision that balances achieving human prosperity with the preservation of nature and its sustainability for future generations, as outlined by Saudi Vision 2030. By prioritizing tech for sustainability through innovation and the development of cutting-edge digital infrastructure, we can effectively turn these values into reality. Within this approach, we are committed to localizing innovation and promoting the use of locally sourced content and have successfully constructed the 5G towers for this project within Saudi Arabia. With these remarkable achievements, we are further bolstering our support for one of our nation's crucial strategic projects, demonstrating our commitment to realizing Saudi Vision 2030’s goals for nationwide digital transformation and sustainability, including the goals to achieve carbon neutrality by 2060 and improve the quality of life across the Kingdom.”RSG selects partners with likeminded values, and Zain KSA’s commitment to transitioning the Information and Communication Technology (ICT) to net-zero complements RSG’s efforts to keep sustainability and regeneration at the heart of its resorts. The creation of the 5G network aligns with Vision 2030's goals of elevating clean energy reliance, curbing carbon emissions, and safeguarding the environment.Due to open its doors to its first guests later this year, The Red Sea will consist of 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites once completed. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.

Dubai: Global flight, car hire and hotel price comparison site, Skyscanner has today released new research on car hire travel trends from the GCC region. The study reveals that 79% of UAE travellers are likely to hire a car during their next holiday.* The freedom to travel on your own terms combined with an increasing desire to explore off the beaten path destinations as 98% of UAE travellers are open to travelling to alternative or lesser-known destinations, where public transportation might be limited, has put road trips firmly back in the spotlight for 2023/2024 travel.**With 84% of road trippers citing sustainability as an important factor when hiring a car, the interest in hybrid and electric cars is high. Almost half (41%) of UAE travellers surveyed have hired an electric or hybrid car during a recent holiday, whilst another 50% would consider it.Ayoub El Mamoun, Skyscanner Travel Expert said: “Our latest research shows that despite price being a key consideration for UAE travellers when hiring a car, only a third compare prices from different providers where significant savings can be made. Skyscanner is here to help, searching billions of prices every day from over 1200 providers in one place so that travellers can easily find and compare the best flight, car hire and hotel options to suit their travel needs and budget.“As well as saving on fuel, choosing an electric vehicle (EV) means you’ll also be exempt from low-emission zone charges in some cities, and enjoy free parking, provided they’re plugged in to a charging point. So whether you’re looking to reduce your traveller footprint or just looking for ways to save on your car hire, it’s easy to find cheap EV rentals with Skyscanner. Simply select, and tick Electric & Hybrid options under the ‘Low- Emissions Vehicle’ filter on the Skyscanner car hire search homepage.Skyscanner’s research also revealed the top destinations for road trips with the Middle East (42%), Europe (21%) and Asia (12%) topping the list for preferred road trip holidays amongst UAE travellers. Skyscanner shares three top destinations for road trips:Historical JordanTake a journey through the stunning landscapes of Jordan. Start your road trip in Amman, Jordan’s capital and discover the ancient citadel, an archaeological site dating back to the Neolithic Age. Explore Amman’s historic Roman Theatre and other highlights including Rainbow Street, before leaving the city on the Desert Highway towards Petra. Enjoy time exploring and hiking in Petra before setting off to Wadi Rum for a few days of camping. Next, experience the Dead Sea’s stunning spa resorts for rest and relaxation before heading back to Amman.A week’s rental for a hybrid vehicle in Jordan costs from AED 919 between 1-8 September 2023.La Dolce Vita – the Italian LakesEnjoy La Dolce Vita during a week-long road trip to Milan and Lake Como. Although just a short distance from Milan, Lake Como is designed to be explored at leisure with its twisting lakeside lanes and charming towns set against a backdrop of soaring mountains. Depart Milan and go towards Tremezzina, stopping to admire the beautiful architecture and to enjoy an espresso and a sweet snack or two at a pasticceria enroute. Set off towards Varenna or Lenna, home to the beautiful Villa del Balbianello, where scenes from Casino Royale were filmed, before heading towards Como’s Bellagio for a few days of indulgence.A week’s electric car rental from Milan Airport costs from AED 574 between 1-8 September 2023.Switzerland’s lakeside landscapesEmbark on a captivating road trip from Zurich to Lugano, via Lucerne taking in the majestic beauty of Switzerland’s sweeping landscapes. Starting in Zurich, the journey takes in serene countryside, rolling hills and pristine lakes enroute to Lucerne, which offers a fairytale-like charm, with the Swiss Alps looming in the distance. Spend the evening in stunning Vitznau and rise early for a gentle hike along the lake, or board the historic Vitznau-Rigi railway, a cogwheel train that offers breathtaking views of the mountains below. Rise recharged, ready for a scenic drive from Lucerne to Lugano which traverses the breathtaking Gotthard Pass, where passengers will be treated to awe-inspiring panoramas. Upon arrival in Lugano, stretch your legs and head to the lake and the surrounding parks to enjoy seasonal concerts and festivals.A week’s electric vehicle costs from AED 1,290 from Zurich Airport from 1 – 8 September 2023.Inspired to book? Skyscanner’s Ayoub shares more top hacks finding affordable car hire deals:Look at multiple locations to find the most affordable car hire“Most car hire companies have multiple locations in a destination, and prices can vary wildly between them. You’re more likely to find cheap car hire if you use a broader search – for example, if you choose ‘Muscat from the dropdown instead of ‘Muscat International Airport’. Picking up your car in the city could work out cheaper as you don’t have to worry about airport fees. However, you might find cheaper deals at airports as there are usually more rental companies based there so prices need to be competitive. At the airport, it’s usually cheaper to choose a car rental company based off-site, with a free shuttle to and from the pick-up/drop-off point. When you search for car hire with Skyscanner, look for the ‘pick-up’ filter (when available). This is where you can find options like ‘meet and greet’ or ‘free shuttle’. Just bear in mind that some destinations don’t have this option.”Reserve your car early“Unlike hotels, there are no last-minute deals when it comes to car hire. In fact, waiting until the last minute can often cost more. If you book 24-48 hours before pick-up, it can cost you up to 30% extra.Waiting also gives you less choice. You’ll be stuck with whatever cars they’re left with. So, if all the cheaper cars have already been snapped up, you might have to shell out for an expensive luxury car when all you wanted was a cheap and cheerful three-door Mini. So, for affordable car hire, it pays to book as far in advance as possible to get the best prices and selection”.Ask for an upgradeAsk for an upgrade to a more luxurious vehicle, for no extra cost. A warm smile, friendly demeanour and positive attitude goes a long way to helping secure a higher-grade car.If you’re offered an upgrade for a price, don’t be afraid to negotiate. Look into how much the higher graded vehicle would have cost if you’d booked it directly before you start to negotiate. That way you know if you’re being offered a good deal on car hire, or just being upsold.Some car hire companies reward regular customers and many global rental companies are part of a loyalty network. Check if your preferred airline or banking or credit card provider offers special rates with car hire companies.Discover more ways to save on your next road trip here.??????

Dubai: Cigna Healthcare, the leading global healthcare services company, has launched an initiative to get people talking more openly about diseases and treatment, with the aim of boosting early diagnosis and promoting healthier lifestyle choices.A new monthly online thought-leadership series, ‘Let’s Talk About…?’, will facilitate discussions on health issues that individuals often find challenging to address with loved ones or healthcare professionals. The series, hosted by Cigna Healthcare’s clinical team and experts, aims to empower individuals by confronting fears of diagnosis, treatment, and judgment, encourages proactive health management, and provides accurate information about chronic conditions including cancer, fertility, women's health, weight, obesity, and various non-communicable diseases."At Cigna Healthcare, we are deeply committed to the well-being of the communities we serve. This initiative aligns with our goal of improving the health and vitality of the people across the region." said Jerome Droesch, CEO of Domestic Health and Health Services, International Health, Cigna Healthcare.“We intend to increase awareness, remove barriers and empower individuals to make informed decisions about their health, ultimately fostering healthier and more supportive communities."By focusing on early clinical intervention, treatment options, and their importance, Cigna Healthcare aims to combat the prevalence of diseases like diabetes. The series will also address the impact of physical health  issues on mental well-being, addressing depression, anxiety, and isolation that can arise.It is widely acknowledged that people are living longer but experiencing poorer health. Globally, non-communicable diseases such as cancer and heart disease claim the lives of 41 million individuals each year, and shockingly, 17 million of them die before the age of 70 due to preventable lifestyle factors such as tobacco use, physical inactivity, harmful alcohol consumption, and unhealthy diets. Statistics indicate that one in two individuals will develop cancer at some point in their lives.

DUBAI: Salesforce today announced the general availability of Einstein Studio, a new, easy-to-use “bring your own model” (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments. Einstein Studio makes it easy for data science and engineering teams to manage and deploy AI models more efficiently, and at lower cost. Companies can now easily use their proprietary company data from Salesforce Data Cloud to train models from Salesforce’s ecosystem of curated AI models, including Amazon SageMaker from Amazon Web Services(AWS), Google Cloud’s Vertex AI, and other AI services.Einstein Studio trains AI models on proprietary customer data from Data Cloud, the first real-time data platform for CRM. Through this BYOM solution, customers will be able to use their custom AI models alongside turnkey LLMs provided through Einstein GPT, enabling them to deliver comprehensive AI fast.Why it matters: Companies across every industry are rushing to integrate AI as IT leaders anticipate an enormous impact on their business. However, nearly 60% say they are still a year or two away from implementing AI solutions. And according to a Gartner® press release “On average, 54% of AI projects make it from pilot to production.”Einstein Studio trains AI models on proprietary customer data from Data Cloud, the first real-time data platform for CRM. Through this BYOM solution, customers will be able to use their custom AI models alongside turnkey LLMs provided through Einstein GPT, enabling them to deliver comprehensive AI fast.Why it matters: Companies across every industry are rushing to integrate AI as IT leaders anticipate an enormous impact on their business. However, nearly 60% say they are still a year or two away from implementing AI solutions. And according to a Gartner® press release “On average, 54% of AI projects make it from pilot to production.”The solution: Einstein Studio makes it faster and easier to run and deploy enterprise-ready AI across every part of the business, bringing trusted, open, and real-time AI experiences to every application and workflow.How it works: With Einstein Studio, companies can leverage their proprietary, real-time customer data from Data Cloud to train AI models that solve specific business needs. And with Einstein Studio’s BYOM solution, companies can train their preferred AI model with Data Cloud, which connects all customer data from any source, and automatically harmonizes that data into a single customer profile that adapts to each customer’s activity in real time for use across any department.  Einstein Studio makes it faster to train AI models by providing pre-built, zero-ETL integration, which reduces the complexity of moving data between platforms. Einstein Studio allows technical teams to simply “point and click” to access their data in Data Cloud, then build and train their custom AI models for use across Salesforce applications. This process provides current and relevant customer data to inform AI predictions and auto-generate content.Einstein Studio provides a control panel for managing the use of AI models, empowering data scientists and engineers to govern how their data is exposed to AI platforms for training. Einstein Studio’s zero-ETL framework allows companies to power their custom AI models without the need for time-consuming data integration across systems. This means Data Cloud can connect to other AI tools without the extract, transform, and load (ETL) process, saving customers time and money while accelerating AI implementation.The solution: Einstein Studio makes it faster and easier to run and deploy enterprise-ready AI across every part of the business, bringing trusted, open, and real-time AI experiences to every application and workflow.How it works: With Einstein Studio, companies can leverage their proprietary, real-time customer data from Data Cloud to train AI models that solve specific business needs. And with Einstein Studio’s BYOM solution, companies can train their preferred AI model with Data Cloud, which connects all customer data from any source, and automatically harmonizes that data into a single customer profile that adapts to each customer’s activity in real time for use across any department.  Einstein Studio makes it faster to train AI models by providing pre-built, zero-ETL integration, which reduces the complexity of moving data between platforms. Einstein Studio allows technical teams to simply “point and click” to access their data in Data Cloud, then build and train their custom AI models for use across Salesforce applications. This process provides current and relevant customer data to inform AI predictions and auto-generate content.Einstein Studio provides a control panel for managing the use of AI models, empowering data scientists and engineers to govern how their data is exposed to AI platforms for training. Einstein Studio’s zero-ETL framework allows companies to power their custom AI models without the need for time-consuming data integration across systems. This means Data Cloud can connect to other AI tools without the extract, transform, and load (ETL) process, saving customers time and money while accelerating AI implementation.What people are saying: “Companies need quick, ROI-driven AI investments that deliver value through actionable business insights and personalized customer experiences. Einstein Studio offers a faster, easier way to create and implement custom AI models, including a BYOM approach that allows customers to use the most relevant AI models – all while bypassing expensive ETL data pipeline processes. Now, Salesforce customers can harness their own proprietary data to power predictive and generative AI across every part of their organization.” – Rahul Auradkar, EVP & GM, Unified Data Services & Einstein, Salesforce  “Salesforce and Google Cloud share a commitment to helping businesses create real-world value with generative AI. Expanding access to Google’s powerful models for Salesforce customers through Einstein Studio means businesses can train AI models on Salesforce data, and then use the models throughout Salesforce’s business applications. In the future, this will allow customers to more easily deploy Google Cloud’s diverse models to address particular use cases, including Google’s foundation models, highly specialized models developed for specific industries, and a variety of open source models and those from our ecosystem of partners.” – Kevin Ichhpurani, Corporate VP, Global Ecosystem and Channels at Google Cloud“Tens of thousands of customers have tapped Amazon SageMaker to train models with billions of parameters and generate more than a trillion monthly predictions. That is why Amazon SageMaker has become the tool of choice for numerous customers since launching in 2017, but to make the most of their investment in machine learning, customers need access to data, which can be siloed and difficult to use. Working together with Salesforce, we are making it even easier for customers to bring together their Salesforce data with Amazon SageMaker, so they can take advantage of the breadth and depth of SageMaker features to fuel machine learning-powered insights and quickly take action on what they uncover.” – Swami Sivasubramanian, VP of Database, Analytics, and Machine Learning at AWS“Through Salesforce’s Data Cloud and Einstein Studio, customers will now have the ability to bring their own Amazon SageMaker models, providing them greater choice in how they utilize AI and customer data. The democratization of such a capability is key to the success of our clients. Deloitte is excited to be a part of this journey and has developed a series of ‘bring your own models’ that our clients can leverage as part of the Salesforce ecosystem.” – David Geisinger, Global Alliance Lead, Deloitte Digital

Doha:  The ethical and legal challenges of using generative Artificial Intelligence (AI) in healthcare were discussed during the latest installment of Weill Cornell Medicine-Qatar’s (WCM-Q) Intersection of Law & Medicine series.A panel of expert speakers hosted a webinar to explore the generative AI tools available to healthcare professionals, the legal and ethical risks involved, and the limitations of laws regulating their usage. The event, titled “Automated Healthcare: ChatGPT, Bing, Bard & the Law of Generative AI,” was coordinated and delivered by WCM-Q’s Division of Continuing Professional Development in collaboration with the College of Law at Hamad Bin Khalifa University (HBKU).Course directors included Dr. Thurayya Arayssi, professor of clinical medicine and vice dean for academic and curricular affairs at WCM-Q, and Dr. Barry Solaiman, assistant professor of law at HBKU College of Law and adjunct assistant professor of medical ethics in clinical medicine at WCM-Q.Other speakers comprised Dr. Faisal Farooq, director of artificial intelligence, LinkedIn, California; Sara Gerke, assistant professor of law, Penn State Dickinson Law, Carlisle; Jessica Roberts, Leonard H. Childs Chair in Law, director of the Health Law & Policy Institute, professor of law at University of Houston; and David A. Simon, lecturer on law, Harvard Law School; research fellow, Petrie-Flom Center for Health Law Policy; Jamie Gray, director of the health sciences library at WCM-Q; Dr. Alaa Abd-alrazaq and Dr. Arfan Ahmed, research associates from WCM-Q’s AI Center for Precision Health.The session was aimed at physicians, nurses, dentists, pharmacists, allied health professionals, students, researchers, and educators.

Dubai: Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, recently hosted two workshops focused on identifying and overcoming the challenges faced by private notary offices in Dubai. The sessions came as part of the chamber’s drive to engage with private sector companies and involve them in policymaking and advocacy efforts, with the goal of further strengthening the business environment in the emirate.Representatives from private notary companies in Dubai participated in the workshops, sharing insights and ideas for simplifying the notarisation process and advancing the profession to support Dubai’s dynamic business community.Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, commented: "Dubai is home to businesses and individuals from around the world, creating constant demand for notary services to legally authenticate documents and transactions. The emirate has achieved a prominent global ranking for the quality of its notary services. We remain committed to enhancing cooperation with the private sector to discuss the current notary system in Dubai and taking proactive steps to enhance the services of private notary offices in line with the emirate's forward-thinking strategy.”Lootah added: “Through our efforts, we aim to enable business leaders and investors to obtain legal certification services in a smooth and effective manner that will further boost confidence in the emirate’s exceptional business environment.”Participants emphasised the importance of using smart means for capturing data that allow transactions to be completed with greater accuracy and reduce the risk of human error. In addition, attendees discussed the potential benefits of issuing notary public-certified documents in multiple languages to strengthen confidence in their accuracy and contribute to enhancing Dubai's global investment competitiveness.The participants also explored ways to simplify procedures and provide support to young notaries by simplifying licensing procedures for graduates who wish to enter the profession.Dubai Chamber of Commerce plays a pivotal role in facilitating dialogue between the government and private sector, leading efforts to safeguard the interests of the business community, proposing legislative and regulatory reforms, and creating a favourable investment environment in Dubai. The chamber also organises seminars and workshops on a regular basis to highlight the main business trends and laws affecting the private sector in the emirate.

Dubai: The Samsung Galaxy Open Market at the Dubai Mall continues to garner consumer interest in its third week. Under the theme ‘Join the Flip Side’, the store showcases Samsung’s latest Galaxy devices, including the revolutionary Galaxy Z Flip5 and Galaxy Z Fold5, Galaxy Tab S9 Series, and Galaxy Watch6 Series.Among key attractions is a series of daily and weekly competitions where guests can win exciting prizes. The competitions are taking place inside various themed experiential zones to highlight key features of the latest Samsung devices.The FlexStudio Competition encourages users to experience Flex Mode in the Samsung Galaxy Z Flip5. To facilitate the competition, Samsung Gulf has set up a selfie experiential zone with various angles of Galaxy Z Flip5. Visitors can try out diverse angles of the Galaxy Z Flip5 selfie. The best/most creative images each week will win a Samsung voucher.Samsung has also invited expert instructors to run a series of daily Photography Masterclasses, allowing participants to learn all the tips and tricks on the Galaxy Z Flip5 camera. Learning about Flex Mode makes transitioning from a regular to a flip phone easier and more fun. Judges choose the best image for weekly prizes.Gaming enthusiasts are also well-catered for, a gaming zone houses various Tab S9 and Galaxy Fold5 gaming kits, including a Mini Arcade, a Z Fold5 Controller and a Galaxy Tab S9 Ultra. Guests can compete against each other in popular games such as Genshin Impact, Asphalt 9, Defense Derby and Harry Potter: Magic Awakened.Meanwhile, the Flip Your Beats freestyle rap/singing challenge moves to the qualifying rounds on August 18. Flip Your Beats aims to showcase local talent among local artists and rappers from the region. The competition is all about how uniquely the singer/rapper can either alter an existing song or create a new song to highlight the new Flip Phone. The Ultimate Showdown (finale) will be held on August 20. The mega winner from this challenge will receive a Galaxy Z Flip5, the runners-up a Watch6, while the 2nd runners-up will take home a Buds2 Pro. All shortlisted participants will receive an exclusive Galaxy Pack.Dubai residents and visitors alike can still visit the pop-up until August 28, conveniently located at the Star Atrium at The Dubai Mall (Lower Ground Floor).

DUBAI, UAE: Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company helping to build a better Internet, today released its inaugural 2023 Phishing Threats Report. The findings highlight that phishing remains the most dominant and fastest growing Internet crime, largely due to the ubiquity of email and the ceaseless issue of human error that is preyed upon by today’s threat actors.While business email compromise (BEC) losses have topped $50 billion, corporate organizations are not the only victims that attackers are after. The real implications of phishing go beyond Fortune 500’s and global companies, extending to small and local organizations as well as the public sector. For instance, in this year’s report, Cloudflare observed more email threats targeting political organizations. In the three months leading up to the 2022 US midterm elections, Cloudflare’s email security service prevented around 150,000 phishing emails from making their way to campaign officials.Regardless of an organization's size, industry or sector, the report revealed that threat actors who leverage phishing campaigns have two major objectives. First and foremost, the goal is to achieve authenticity and legitimacy in the eyes of the victim. Second, is to persuade victims to engage or click. These objectives are underscored by the key findings of the report, including:Malicious links were the #1 threat category, comprising 35.6% of detected threatsIdentity deception threats are on the rise — increasing YoY from 10.3% to 14.2% (39.6 million) of total detectionsAttackers posed as more than 1,000 different organizations in over 1 billion brand impersonation attempts. The majority of the time (51.7%), they impersonated one of 20 well-known brandsThe most impersonated brand happens to be one of the most trusted software companies: Microsoft. Other top companies impersonated included Google, Salesforce, Notion.so, and moreOne-third (30%) of detected threats featured newly registered domains — the #2 threat categoryEmail authentication doesn’t stop threats. The vast majority (89%) of unwanted messages “passed” SPF, DKIM, or DMARC authentication checks“Phishing is an epidemic that has permeated into the farthest corners of the Internet, preying on trust and victimizing everyone from CEOs to government officials to the everyday consumer,” said Matthew Prince, CEO at Cloudflare. “Email messages and malicious links are nefarious partners in crime when it comes to the most common form of Internet threats. Organizations of all sizes need a Zero Trust solution that encompasses email security - when this is neglected, they are leaving themselves exposed to the largest vector in today's threat landscape.”Report Methodology: The report is a culmination of data intelligence and security trends gathered from the 112 billion threats that Cloudflare’s global network blocks daily. Cloudflare evaluated a sample of more than 279 million email threat indicators, 250 million malicious messages, over 1 billion instances of brand impersonation (note that it is possible for one email to have multiple instances of brand impersonations), and other data points gathered from approximately 13 billion emails processed between May 2022 to May 2023. Additionally, this report is informed by a Cloudflare-commissioned study conducted by Forrester Consulting. Between January 2023 and February 2023, Forrester Consulting surveyed 316 security decision-makers across North America, EMEA, and APAC about the state of phishing.

Dubai: MBC Media Solutions, the advertising representative entrusteThe ceremonial signing took place the other day. The signatories were Ziyad Alomair, holding the designation of Commercial Director at MMS, and Mishal Al Mashari, who serves as the Executive Vice President of Jahez. The event was graced by the esteemed presence of Ahmed Al Sahhaf, CEO of MMS, Hamad Al Bakr, Commercial CEO of Jahez, and select representatives from Jahez, MMS, SSC, and Good Vibes.d with the promotional aspects of the Saudi Sports Company, has partnered with Jahez International Company to sponsor the television broadcasting of the Roshn Saudi league's forthcoming sports season, scheduled for 2023-2024.This collaboration is in line with Jahez's strategy of actively participating in the Kingdom's sports seasons while capitalizing on the specialized offerings as well as expertise provided by MMS and SSC in the realm of sports-centric content.[1:34 PM, 8/16/2023] Firos Sir: Under the tenets of this agreement, Jahez will sponsor the TV broadcasting rights of the Roshn Saudi League, an event set to kick off on August 11 of the current calendar year.Furthermore, this alignment closely corresponds with Saudi's aspirations to position sports and entertainment as pivotal components within the framework of the kingdom's Vision 2030.MMS CEO Ahmed Al Sahhaf said: “We are delighted to be collaborating with distinguished partners like Jahez. We seek, through our expertise, to promote mutual growth and achieve our partners objectives during the highly anticipated Roshn Saudi League 2023-2024. Hamad Al Bakr, Commercial CEO of Jahez, said: “This partnership represents a unique opportunity to expand and diversify our services on one of the most significant sports and media platforms in the Kingdom. Through our collaboration with MMS, we look forward to engaging with sports enthusiasts, especially SSC channel viewers, during this highly anticipated sports season. This upcoming league will see some of the biggest and best international football stars compete with one another and this represents a genuine opportunity for brands to reach a larger audience locally, regionally, and globally through SSC’s network of channels and the innovative solutions we offer.”

They say necessity is the mother of all inventions. And Bumblebee was birthed from this very concept. Emirati female-founder, Qadreya Al Awadhi babysat her friend’s son and realized the lack of healthy or nutritious meals available in the region.The 27-year-old Emirati Founder and CEO identified this gap in the market and was determined to help mothers provide a healthy alternative for their babies. Qadreya founded Bumblebee in 2022, as a homegrown business of ready-made frozen meal plans for babies and toddlers.With the rise in awareness of nutritional and safety aspects of baby foods, the home-grown brand also aims to reduce the rates of obesity which results from bad eating habits at an early age. Keeping in mind the importance of serving nutritious food in line with dietary requirements for babies, Bumblebee packs are developed while being rich in flavour without any added salt and sugar or preservatives. All the brand’s ingredients are sourced locally, and the source of protein are hormone-free and grass fed.“I created Bumblebee after I realized the improper food habits consumed by young children. Providing your little ones with the right nutrition and diet can start them on the road to eating right and staying healthy at the outset of their lives and is the best gift you could give them as responsible parents,” states Qadreya.All Bumblebee food is cooked from scratch, and the range offers new flavours and textures with meals to cater for every child’s needs.Discover some of Bumblebee Food’s best-selling products that include Berry Blast; Veggie Mix; Meatballs and Sauce; and Spinach Pancakes. The brand's latest addition, the Immunity-Boost and Iron Man Pack are deliciously crafted to provide the optimal nourishment for your babies.“Bumblebee’s mission is to ensure a child develops a healthy and sustainable relationship with food. Our aim is to find effective ways to address obesity among children; and to be an instrument in supporting the National Strategy for Wellbeing 2031,” adds Qadreya.With the use of fresh, organically sourced ingredients, the products can stay in the freezer for two months

Outdoor advertising company JCDecaux Oman has launched its high-tech digital screens at Muscat International Airport and Salalah Airport. Both are parts of OAMC (Oman Airports Management Company).These enormous103-inch premium quality screens, with high performance and cutting-edge design, are located in the baggage reclaim areas of the airports. The new HD landscape format screens have been strategically placed along the passenger journey, to stand out in a highly targeted advertising space.The screens aim to capture the attention of passengers from all segments throughout the day, including first-class, business and economy travelers on both domestic and international flights.These state-of-the-art screens represent the company’s advancing journey to promote diverse advertising solutions and reaffirming its commitment to innovation in advertising. Backed by advancing technologies, these screens deliver seamless displays of high-quality content, offering advertisers a unique platform to promote their brands.  JCDecaux, also known for its commitment to sustainable development, has used green energy sources for the electrical consumption of these screens. This eco-friendly approach aligns with Oman’s efforts towards carbon neutrality, underscoring the company’s responsible advertising campaigns that resonate with the aspirations of society.JCDecaux Oman Managing Director Bechir Chehab shared his happiness about the strategic partnership with Oman Airport, as it provides a unique passenger experience that combines technology, digital solutions, and sustainability. David Bourg, CEO at JCDecaux Middle East, says: “The installation of this new network of high-definition digital screens at Muscat International Airport and Salalah Airport marks a significant step forward in enhancing the outdoor advertising landscape in Oman. In addition, this new advertising solution strengthens our digital footprint in the Middle East with now 500 digital screens across the airports in the region. Our track record of enhancing the passenger experience in the world’s leading airports, as well as our extensive global and regional client base, will ensure the success of our partnership with OAMC”.With the launch of this new screen at the airport, JCDecaux Oman looks forward to embarking on a new era of working with advertisers to provide a unique experience for passengers at Muscat International Airport.

Dubai: Dubai Chamber of Commerce, one of the three chambers operating under Dubai Chambers, has revealed that it received a total of 75 mediation cases during H1 2023. Mutually agreeable settlements were achieved in 35 of these cases, representing a success rate of 46.7% and highlighting mediation as one of the most effective means of settling trade disputes quickly and amicably.The combined value of mediation cases received during the first half of 2023 reached AED 42.3 million. The 35 cases that were resolved had a total value of AED 20.8 million, underlining the importance of the chamber’s mediation services to its members and the private sector in the emirate.Mediation offers a range of advantages including flexibility, speed, efficiency and confidentiality, as well as helping the parties involved to save time, effort, and money. The service also enables trade relations to continue between the conflicting parties and ensures they maintain full control over the process.The mediation cases received by the chamber in H1 2023 originated across multiple industries, with the food sector accounting for 28% of total cases. This was followed by construction at 22% and shipping services at 15%.Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, commented: “Dubai Chambers remains committed to protecting the interests of the private sector and the emirate’s dynamic business community. Our mediation services represent an essential tool that enhances the competitiveness of the local business environment and the ability of companies to overcome a wide range of challenges. The business community's use of these services reflects the level of awareness on the importance of settling disputes amicably to serve the interests of all parties.”Lootah added that Dubai Chamber of Commerce has proven expertise in assisting private sector companies in resolving their commercial disputes across diverse industries while maintaining their trading relationships to protect their interests and investments. He highlighted the chamber’s virtual mediation service, which saves time and effort for all the parties involved and supports Dubai's digital transformation vision to serve customers more effectively and with greater efficiency.Independent mediators play an impartial role and ensure that conflicting parties are assisted in identifying the issues at the heart of their disputes. Once the facts have been established, the mediator works to build bridges of communication and achieve a mutually agreeable settlement that protects the interests of both parties.As representatives of Dubai Chamber of Commerce, mediators are not authorised to adjudicate disputes. Their role is to serve as facilitators who bring the parties together, helping them reach an agreement and resolve their dispute without costly and time-consuming legal action.Dubai Chamber of Commerce offers a range of discounts on mediation services to members and non-members, with a 10% discount available upon submission of two to four mediation applications and 20% discount applied for those who submit five or more applications.

Riyadh: Intigral, the media and entertainment arm of stc Group, has appointed Khulud Abu Homos as Vice President of Content. The strategic decision is a testament to the company's ongoing commitment to elevating its content strategy and exploring new avenues for growth.With over 20 years of experience in the international media and entertainment industry, Abu Homos brings a wealth of knowledge and expertise in content strategy, acquisitions, production, digital management, and branding to her new role.Markus Golder, CEO of Intigral, commented: “We are delighted to welcome such a seasoned leader with extensive experience and skills as Abu Homos to Intigral. Her incredible knowledge of content acquisition, programming, and production means she is well-equipped to spearhead innovation in our industry, pushing our business into an exciting new phase of growth."Khulud Abu Homos, Vice President of Content at Intigral, said: "It is with great pleasure that I am joining Intigral as the VP of Content during an exciting period of growth. Together, we'll craft an unparalleled realm of entertainment, captivating audiences with an exceptional premium content lineup." As Vice President of Content, Abu Homos will be responsible for overseeing content acquisition, content management, operation, and delivery of Intigral's media offerings. She will play a pivotal role in shaping and optimizing the company's VoD video broadcasting channels, cascade broadcasts, and media delivery network that enables daily publishing.Abu Homos will lead Intigral's master aggregator strategy for content acquisition, further strengthening the company's position as a leading digital media, entertainment, and sports provider in the region. She will also play a crucial role in enhancing Intigral's platforms, stc tv, Jawwy TV, and Dawri Plus, by building strategic relationships with regional and international partners and exploring opportunities for new partnerships.Prior to joining Intigral, Abu Homos had an illustrious career with many award-winning brands in the MENA region's film and drama industry and trade events under her belt, acquiring numerous accolades along the way. She is the CEO and founder of Art Format Lab and was previously Executive Vice President for Programming and Creative Services at OSN, Dubai.

The Dubai AI and Web 3.0 Campus has announced that it is issuing artificial intelligence (AI) and Web3 licenses supporting activities ranging from Distributed Ledger Technology Services, specialised Artificial Intelligence Research & consultancies, IT infrastructure builders, Technology Research and Development and Public Networking Services.Licenses will be issued by Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, which is currently home to an established ecosystem of tech enablers and start-ups at the DIFC Innovation Hub.The Dubai AI and Web 3.0 Campus is a dedicated campus for AI and Web3 innovation and will provide state-of-the-art physical and digital infrastructure within the DIFC Innovation One new premises, including R&D facilities, accelerator programmes and collaborative workspaces, to attract, build and scale firms in the region. The campus was launched earlier this year and is supported by Dubai’s industry-leading regulatory regime aligned with the emirate’s vision of becoming a global leader in AI and Web3.PwC estimates AI to contribute USD15.7 trn to the global economy by 2030. Another report by McKinsey determines that AI will create about 200,000 jobs in the Middle East alone by 2025. Supporting this growth, the Dubai AI and Web 3.0 Campus is positioned to become the largest cluster of AI & Web3 companies in the region attracting over USD300 mn in capital and creating 3,000 jobs by 2028. The campus will also increase accessibility and participation in Web3 development, backed by a collection of underlying technologies such as blockchain, AI, internet of things and the metaverse. Virtual assets owned in Web3 decentralised infrastructures represented about 40 per cent of the virtual-asset global economy in 2021, according to a report by BCG, and the transaction value of virtual assets is said to range between USD150 billion and USD300 billion by 2025.Mohammad Alblooshi, Chief Executive Officer of the DIFC Innovation Hub, said: “We are thrilled to announce that we are now granting innovative AI and Web3 companies licenses out of DIFC. The campus will foster a world-class nurturing environment that enables business growth and development. We are confident that by granting these licenses, we will attract more global talent and investment to the region and create a culture of collaboration and innovation. This is a notable milestone for the Dubai AI and Web3 Campus and will strengthen Dubai’s position as the business destination of choice for technology-focused companies and attract more world class talent and diversified investors to the region.”

Abu Dhabi: Jiu-Jitsu Federation (UAEJJF), the governing body for the sport in the Emirates, organised the inaugural ADNOC Jiu-Jitsu Championships on August 8, featuring more than 30 athletes. The one-day extravaganza, exclusively dedicated to the employees of ADNOC, saw athletes take to the mats from 12:00 PM to 6:00 PM at the NEB Field, ADNOC Onshore, Abu Dhabi.ADNOC athletes engaged in day-long competitions, showcasing their exceptional prowess across a range of belt and weight divisions, demonstrating their commitment not only to strengthening the UAE’s prominence on the global jiu-jitsu stage but also to embracing a healthy lifestyle.Fahad Ali Al Shamsi, Secretary-General of the UAE and Asian Jiu-Jitsu Federations, said, “ADNOC employees have been embracing jiu-jitsu training sessions, honing their techniques and refining their skills as part of a parnership with UAEJJF. This concerted effort by the UAEJJF and ADNOC paves a promising path for them to ascend the ranks of professional jiu-jitsu, enabling their participation in both local and international tournaments.”“The ADNOC Jiu-Jitsu Championships is not only a celebration of athletic prowess but also a resounding call to different segments of society to embrace a wholesome lifestyle, remaining actively engaged and vibrant. The event serves as an extension of the enduring and synergistic partnership between both parties, dedicated to fostering sports and nurturing local talent,” he added.

Dubai: Sheraton Jumeirah has promoted Mohamed Afifi to the position of Director of Sales. A dynamic and accomplished professional, Mohamed brings a youthful vigor and a results-driven mindset to this crucial leadership role.As the newly appointed Director of Sales at Sheraton Jumeirah Beach Resort, Mohamed Afifi embodies the perfect blend of youthful energy and visionary leadership. His track record of driving growth and achieving exceptional results makes him a natural fit for this pivotal role within our Organization.With an impressive history of consistently surpassing targets, Mohamed has demonstrated his exceptional aptitude for Sales leadership. His strategic insights, combined with a deep understanding of market dynamics and customer preferences, have propelled both his personal career and the success of the teams he has led.Mohamed's youthfulness breathes fresh air into the realm of Sales. His innovative approach to crafting and executing Sales strategies, as well as his swift adaptation to market shifts, ensures that Sheraton Jumeirah stays at the forefront of the industry. By harnessing cutting-edge technologies and embracing progressive methodologies, Mohamed infuses innovation into every facet of the Sales process.At the heart of Mohamed's leadership philosophy lies a commitment to team growth. He fosters a collaborative and high-performance culture, nurturing an environment where team members are not only inspired to excel as a collective force but also encouraged to achieve their personal best. Mohamed's exceptional communication skills and empathetic management style create a synergy that empowers his team to thrive both collectively and individually.Mohamed Afifi possesses a clear vision for Sheraton Jumeirah Beach Resort's Sales objectives. He formulates comprehensive sales strategies that seamlessly align with our organization's goals, reflecting his keen understanding of market trends and customer preferences. His ability to identify untapped opportunities and capitalize on them has propelled the organization's growth trajectory to new heights.Mohamed's commitment to Sheraton JBR's success is unshakable. His passion for sales, coupled with his relentless pursuit of excellence, positions him as a driving force behind the hotel's accomplishments. Mohamed's dedication to ongoing self-improvement serves as an inspiration, motivating those around him to reach for greatness.With the promotion of Mohamed Afifi to the role of Director of Sales, Sheraton Jumeirah secures an individual whose youthful dynamism and strategic prowess will undoubtedly redefine the concept of sales leadership. His unwavering commitment to excellence and innovation align seamlessly with our organization's values, making him an invaluable asset as we continue to set new benchmarks of success.Mohamed Afifi's promotion stands as a testament to his exceptional capabilities and the bright future he envisions for Sheraton Jumeirah Beach Resort’s Sales division.

Jeddah: Community Jameel Saudi, a member of the global network of the Abdul Latif Jameel World Education Lab (J-WEL) of the Massachusetts Institute of Technology (MIT), announced the conclusion of the semi-finals of the StartSmart Competition, after three months of intense training. The competition is sponsored by Community Jameel Saudi and organized by Bab Rizq Jameel, with this year marking its 7th consecutive edition. Through this competition, Community Jameel Saudi aims primarily to bolster the entrepreneurship ecosystem in KSA, fostering innovation, and empowering entrepreneurs to develop their own ideas and projects. This will ultimately help increase the number of SMEs and create of job opportunities in the local market.This year's competition witnessed remarkable participation, drawing more than 1,000 applicants from diverse age groups and sectors since its launch in April. Participants chose from four distinct tracks: Startups, Ideas, Social Enterprise, and Environment, with 60 teams qualifying to the semifinal stage. These teams underwent an intensive training camp between 16-18 July, covering a variety of topics, including strategic planning, marketing, and financial management. During the Virtual Demo Day, participants presented their projects and ideas to a judging panel, resulting in the selection of 36 teams for the final stage.Soraka S Alkhatib, CEO of Elmi Centre and a judge in the Startups track, said: "I am honoured to participate in the StartSmart competition; during which I witnessed many exciting and ambitious innovations. I was especially impressed by the diversity of the ideas presented, which resonated with the current aspirations of the Saudi society."The final stage includes a month-long mentoring program for entrepreneurs, facilitated by local and international experts and consultants, offering detailed advice and guidance to refine their ideas and projects. The final event will feature the final judging panels on 27 September, followed by the closing ceremony on 28 September, where 12 winners will be announced (3 per track). Additionally, the final ceremony will include free training workshops for the public, a conference, and an exhibition, featuring prominent speakers and experts to discuss the entrepreneurship ecosystem in KSA.Mohammed Abdul Ghaffar, General Manager for Social Initiatives at Community Jameel Saudi, added: "we are committed to contributing to social, economic, and environmental prosperity, in line with Vision 2030’s objectives. We strive to launch initiatives such as the StartSmart Competition that help in developing the skills of Saudi youth and empowering them economically to reach new horizons of growth and success. We invite all entrepreneurs and interested parties to benefit from the knowledge and workshops offered at the closing ceremony on 28 September, which will also provide a great networking opportunity with the most prominent names in the entrepreneurship ecosystem in the Kingdom."This initiative closely aligns with the goals of Vision 2030, aiming to boost the SMEs’ contribution to the national GDP. Since its inception in 2016, the competition has facilitated the establishment of over 120 companies, and provided world-class training to more than 6,000 entrepreneurs, including special mentoring sessions and opportunities for participating startups to gain media visibility. Most notably, it provides networking opportunities with investors, business incubators, and leaders from both the private and governmental sectors; allowing entrepreneurs to establish startups and create job opportunities in the Kingdom.

Sharjah: In a drive to resonate with the youthful spirit of innovation and boundless potential, the Sharjah Entrepreneurship Center (Sheraa) announces the launch of their ‘Sheraa Youth Ambassadors’ campaign, marking a transformative step towards amplifying the voices of UAE's most outstanding young talents. Launching in conjunction with International and UAE Youth Day on 12th August, the campaign, powered by the Information and Communication Technology Fund (ICT Fund), is poised to redefine the narrative of youth engagement in the sector.The campaign, which will be embodied by eight exceptional young individuals, will serve as the vibrant face of Sheraa, not only celebrating the diversity and vibrancy of UAE's youth but also underscore their role as trailblazers in shaping the nation's entrepreneurial landscape.Until August 28th, the call is out for young innovators, dreamers, and change-makers to seize the opportunity and apply to become Sheraa Youth Ambassadors through the following portal: https://sheraa.info/apply-now. By joining the inaugural cohort, participants gain access to a slew of unparalleled benefits, propelling them toward new horizons of success.Exclusive access to a myriad of benefitsThrough this initiative, young minds will be empowered to share their unique perspectives, bold ideas, and creative solutions within a dynamic community of like-minded innovators. This collaborative environment forms a powerful platform to drive positive change and catalyse transformational impact.The campaign facilitates direct connections with industry experts, thought leaders, and visionaries, nurturing networks that can sculpt the trajectory of an entrepreneurial journey. With these connections, ambassadors can cultivate partnerships that redefine the trajectory of innovation and give them a foothold on their future success.The Sheraa Youth Ambassadors programme offers access to tailor-made training programs, mentorship sessions, and workshops designed to hone entrepreneurial skills. The selected ambassadors will acquire the tools needed to thrive in the dynamic innovation ecosystem, making them well-equipped to tackle challenges and seize opportunities.Recognising leadership and talent in the youthThe eight selected Sheraa Youth Ambassadors will gain wide-spread recognition through Sheraa's communication channels, media features, and events, providing a powerful springboard for these young innovators, as well as validation for their contributions and leadership.Commenting on the launch of the initiative, Najla Al Midfa, CEO of Sheraa said, “As we celebrate the International Youth Day and launch our ‘Sheraa Youth Ambassadors’ programme, this marks a pivotal moment, a beacon of opportunity and growth for the future leaders of innovation. Since 2016, we have empowered over 12,500 students through hundreds of hours of mentorship and coaching, helped to launch and incubate countless youth-led startups, and propelled young talent through enabling them to transform dreams into reality. This campaign is incredibly important to us; it is the symphony of our commitment to nurturing brilliance, fostering connections, and igniting pathways to impact entrepreneurship. Together, as we embark on this journey, we illuminate the limitless possibilities that lie ahead, and we at Sheraa are honoured to guide the next generation of visionary change-makers towards their extraordinary destinies.”Eng. Omar Al Mahmoud, CEO of ICTFund, emphatically underscores the imperative of nurturing emerging talents and providing unwavering support to these young innovators who hold the keys to our collective future. He articulates, "In our unwavering belief that pioneering ideas pave the path to the future we aspire to, we recognize that fostering the potential of these young talents is the cornerstone of progress. Guided by this principle, the vision of the ICT Fund at TDRA is dedicated to fostering education, training, and groundbreaking initiatives, cultivating an entrepreneurial ethos within the realm of ICT. On the occasion of International Youth Day, we reassert our confidence in these visionary youths as harbingers of tomorrow. Our conviction is resolute that creative minds flourish exponentially when provided with the requisite support and resources. Reflecting on our past strides in empowering the younger generation and nurturing their endeavors, I emphasize the enduring commitment of the ICT Fund to championing these exceptional individuals, with the aspiration that they shall become guiding stars illuminating the path to a sustainable future."Sharjah Entrepreneurship Center invites all budding entrepreneurs and visionary change-makers to embark on the journey of a lifetime. As their ‘Sheraa Youth Ambassadors’ campaign kicks off on August 12th, the initiative promises to be a beacon of inspiration, skills development, and unity.

The travel industry, once steadily growing, faced a major setback during the global pandemic, causing disruptions to the global GDP. However, according to forecasts by the International Air Transport Association (IATA), numerous international travel markets are projected to rebound to pre-pandemic levels by 2023. Amidst this optimistic outlook, low-cost airline Flydubai has taken proactive steps to expedite the recovery by launching a compelling summer campaign and introducing an enticing premium business suite, all aimed at enticing travelers and reigniting the industry.Dubai, renowned as a global travel hub, particularly during summers, serves as the perfect backdrop for Flydubai's strategic summer campaign. This initiative focuses on promoting travel through Flydubai and its vacation division, Holidays by Flydubai. With a meticulous plan to attract both existing and potential travelers, the campaign seeks to elevate brand awareness and subsequently drive bookings.Geared towards a broad audience across the UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain, Flydubai's creative marketing approach effectively captures the essence of its summer offerings. Collaborating with their in-house design team, the airline employs visually striking content to showcase the beauty of destinations, incorporating illustrations that evoke the playful charm of the season. <img src='https://erp.adgully.me/artical_image\0d79acba0d1f503cefdf8dee1bd88f18.png' class='content_image'>Multifaceted approach to attracting travelers Harnessing the power of online services, Flydubai's campaign capitalises on the widespread digital presence in people's lives. However, the airline's promotional efforts extend beyond the digital realm. Utilising outdoor placements, bridge banners, lamppost displays, and other avenues, Flydubai maximises its outreach. Recognising the potency of radio advertising in reaching diverse audiences, the airline orchestrates activations and competitions, granting customers opportunities to engage with the brand and experience its offerings firsthand.A highlight of the campaign was the collaboration with Virgin Radio in the UAE, where every caller emerged as a winner, securing a holiday package for two to Thailand. Such interactions foster excitement and engagement among customers, enhancing brand loyalty.In May this year, Flydubai unveiled its premium business class seat – the Business Suite – a testament to the airline's dedication to enhancing passenger experiences. This seat, exclusively designed for single-aisle aircraft, ushers in a new era of comfort, privacy, and luxury in Flydubai's Business Class. Collaborating closely with Safran Seats and JPA Design, Flydubai has crafted a unique and unparalleled Business Class seating product that aligns seamlessly with the airline's commitment to excellence.Commenting on the new launch, Ghaith Al Ghaith, Chief Executive Officer at flydubai, had said, “flydubai is committed to exceeding expectations. Our business and product offerings have evolved from the initial no-frills model over the past 14 years to cater to the ever-growing needs of our customers and the markets we operate to. We have come a long way since the introduction of our first Business Class offering in 2013, which has served us well. Today, we are proud to unveil a new premium product which rivals the Business Class experience offered by many airlines on wide-body aircraft. We will continue to invest in innovation to enhance the customer experience across our growing fleet.”Victoria Foy, CEO of Safran Seats, said: “we are very excited to have flydubai as our launch customer for flydubai’s “The Business Suite” VUE seat, it has been an exciting journey working together to bring this product to the market for the first time on a Boeing aircraft. flydubai will operate with an outstanding Business Class seat designed for the best onboard experience on single-aisle longer haul flights". <img src='https://erp.adgully.me/artical_image\584277aa68056b5a839d0509c65c6fa3.png' class='content_image'>Synthesising luxury with the campaignFlydubai's campaign not only embraces the joys of summer travel but also spotlights the allure of its new business class offering. The campaign message revolves around the unparalleled comfort passengers can indulge in while flying business class with Flydubai. This addition underscores the airline's commitment to delivering elevated experiences and extends an invitation for travelers to rediscover luxury in the skies.Through creative marketing endeavours, strategic collaborations, and the introduction of a premium business suite, the airline not only reconnects travelers with their love for exploration but also reinvigorates the industry's prospects. 

Jose M Sanchez has been appointed as the Head of Creative at Tactical, a Dubai-based creative and innovation agency. Sanchez will spearhead the company’s mission to leverage creative, technology, and data, enabling leading brands to shape culture across the globe with unmissable marketing campaigns.Sanchez has been leading teams and clients, such as Uber, KLM, Sephora and Deliveroo to success. In his new position, he is tasked with leading Tactical’s global creative team, while ensuring the company is set up for quality, speed and scale. This will include implementing technology and AI solutions to enhance Tactical’s creative processes and provide enhanced data-driven insights for clients.Sanchez was earlier at Miro where he was Creative Lead for Production. During his tenure, he was responsible for creative development across a range of formats and channels, leading a team of creatives and producers. Prior to that, he was Global Head / Creative Director for Creative Studio at Smartly.io. In this role, he led the global team of creatives and received a number of awards including the Facebook Storyteller Award at Cannes Lions.Jose M. Sanchez comments, “Success lies at the intersection of creativity, data and technology. I strongly believe that informed creativity is the key to driving business growth and delivering measurable results for clients. Tactical’s commitment to creative, operational excellence and innovation positions the business for sustained growth and continuing success and I’m very excited to be part of that.”Mike Khouri, CEO of Tactical adds: “We live in an age of mass consumption. It is a maze of swipe, tap, forget, and leading brands need to cut through the noise. At Tactical, we believe in delivering memorable brand stories by connecting creative with culture, and delivering these experiences at the speed of social. Jose joining will further enable our Creative teams to do just that, and with his track record of success, I couldn’t be more excited to have him join at a time when our global and regional footprint is expanding.”

Riyadh: On the occasion of the Union of Arab Football Associations (UAFA) Congress and the final of the 2023 King Salman Club Cup held in Taif, Saudi Arabia, the SAFF and the SFA Presidents have signed a Memorandum of Understanding (MoU) to strengthen football development in both countries.The agreement between SAFF and SFA will focus on hosting training camps for Syrian national teams in the Kingdom, grassroots development, as well as comprehensive referee training and coaching courses.As part of the MoU, youth national teams from both countries will take part in friendly matches and tournaments in the future. It will also provide the opportunity for both women’s national teams to benefit from further competitive training.Yasser Al Misehal, President of SAFF said: “Fostering relationships within the Arab football community remains a key priority. Collaborating with the Syrian Football Association is yet another step in our ongoing efforts to enhance Asian football."SFA President Salah Ramadan said: “We are grateful for the hospitality and support provided by SAFF. Signing this agreement is an important step in helping Syrian football to rebuild itself and benefit our youth. We believe that together we will take our nation' footballing aspirations to greater heights."The SFA Vice President, Abdulrahman Al Khatib, was also in attendance

Dubai: The World Economic Forum announced the selection of His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, Director General of the Prime Minister’s Office, for the steering committee in the AI Governance Alliance which includes 10 of the world’s leaders in the digital and technological fields globally.The AI Governance Alliance is a dedicated initiative focused on responsible generative artificial intelligence (AI). It aims to address today’s most critical issues as humanity approaches a potentially transformative socio-economic era by bringing together influential regional voices and multiple stakeholders globally. The Alliance seeks to harness the benefits of generative AI systems and technologies while ensuring equitable and sustainable global impacts.His Excellency Omar Sultan Al Olama stated that his selection to the steering committee of the AI Governance Alliance reflects the pioneering position of the UAE government. The position led by visionary leadership, enabling the nation to play a transformative role and participate effectively in leading the global community towards the future, and achieve the futuristic vision adopted by the UAE in developing digital fields and focusing on building an advanced digital economy.H.E. Omar Sultan Al Olama also highlighted that being part of the AI Governance Alliance is a unique opportunity to share the UAE’s valuable experiences globally. It's not just a platform to solve challenges in generative artificial intelligence, but also a way to showcase the UAE's successful practices in this field. This alliance acts as a hub for fostering global partnerships to enhance the impact of this technology in shaping the future of artificial intelligence.The committee includes Paula Ingabire, Minister of Information, Communications Technology and Innovation of Rwanda; Brad Smith, Vice-Chair and President of Microsoft; Kent Walker, President of Global Affairs of Google and Alphabet; Nick Clegg, President of Global Affairs at Meta; Gary Cohn, Vice Chairman of IBM; Durga Malladi, SVP & GM of Technology Planning and Edge Solutions, Qualcomm; Dr. Xue Lan, Dean and Professor at Tsinghua University; Lynne Parker, Associate Vice Chancellor and Director of AI Tennessee Initiative in the University of Tennessee; and Andrew Ng, Founder and CEO of Landing AI.Leveraging the World Economic Forum’s 50 years of expertise in multistakeholder partnerships, the AI Governance Alliance combines private-sector knowledge, public-sector governance, and civil society objectives to address the transformative nature of generative AI systems. With the support of the World Economic Forum’s Centre for the Fourth Industrial Revolution, the alliance actively engages with various regions while contributing to shaping a global approach to address the transformative nature of generative AI systems.In 2017, His Excellency Omar Sultan Al Olama was chosen by the World Economic Forum to become a member of the Future of Digital Economy and Society group. Furthermore, in 2022, His Excellency was also selected to be a part of the Global Young Leaders Community.

Dubai: Award-winning learning and development consultancy, HNI, has entered into a partnership with Harvard Business Publishing (HBP) to deliver world-class training solutions. The collaboration will introduce a range of HNI-HBP jointly certified programs to organisations in the region.Established to integrate with HNI’s growing portfolio of training solutions, the partnership will enable e-learning content from Harvard ManageMentor® to be embedded into existing programs to create customised, blended learning courses tailored to the needs of each client. Programs will include application-focused activities and group discussions to keep cohorts engaged throughout their learning. Alongside the added value approach offered by Harvard ManageMentor®, learners who successfully complete the integrated programs can promote their certificates of completion issued jointly by HNI and Harvard Business Publishing. Participants will also have 12 months access to over 40 on-demand digital learning courses through the Harvard ManageMentor® platform.The new learning development partnership was initiated by HNI Founder and CEO, Hanan Nagi, following her first-hand experience as a participant of the owner/president management program at Harvard Business School. Hanan had the opportunity to spend several weeks every year, for three years, with 170 successful business owners from across the world. Reflecting on the value of her own learning, Hanan was inspired to bring Harvard Business Publishing’s application-focused learning to her clients in the region.Hanan explained, “My experience with Harvard Business School has proved transformational in my own professional development and I wanted to explore how we could help other businesses in the region to benefit from the latest thinking in leadership and management. With the ongoing support of the Harvard Business Publishing team, we are delighted to announce the launch of this partnership, which will enable us to bring the highest-quality digital content, backed by learning design best practices, to reframe the professional development initiatives we deliver across our GCC territories.”Harvard Business Publishing Corporate Learning has built a reputation for creating innovative learning experiences for thousands of global employees at all levels, from executive leadership programs to enterprise-wide engagements. Leveraging the outstanding resources of Harvard Business School, Harvard Business Review, and an unrivalled network of industry experts, the non-profit organisation partners with companies around the world to strengthen and accelerate their leadership development objectives in a complex, ever-changing world.Speaking about the collaboration with HNI, Douglas Beimler, VP Global Sales at Harvard Business Publishing Corporate Learning, said “As a trusted provider of learning and development solutions for large companies and public sector organisations in the region, HNI is an important strategic partner for us, to bring leading approaches to leadership and workforce development to this growing international business hub. We look forward to working with Hanan and the team to help organisations in the region address their strategic challenges and accelerate their growth in the market.”Representing Strategic Partnerships at Harvard Business Publishing Corporate Learning, Karl da Gama Campos added, “Developing critical business and leadership skills is vital for organisations to thrive in a competitive and constantly evolving landscape. HNI has established a reputation for pushing the boundaries in this field, with creative techniques that support interactive, immersive, and personalised learning experiences. Harvard Business Publishing Corporate Learning is pleased to contribute to this ecosystem with world-class content that amplifies the impact of professional development in the region.”

New milestone highlights du’s leadership in unlocking the possibilities of 5G connectivity and enhancing customer experiences in the UAEIncrease in 5G-enabled devices, expansion of 5G coverage, enhanced network capacity and speed, and availability of attractive data plans and offers are major factors contributing to the usage of 5G on mobile network traffic.Dubai, UAE: du, from Emirates Integrated Telecommunication Company (EITC), reached a new milestone in the advancement of its 5G technology. With more than half of its mobile network traffic now driven by 5G usage, du is setting the pace in unlocking the vast potential of this cutting-edge connectivity, while providing premium and unique experience to its customers.This rise in 5G-driven traffic not only contributes to faster and more dependable connectivity but also opens a world of possibilities for du customers who wholeheartedly embrace and trust the capabilities of du 5G technology and embracing this new technology very fast while enjoying the best mobile experience from quality, speed, latency, and as well capacity even during peak hours. Its advanced features and use cases enable seamless access to benefits such as advanced streaming, immersive gaming, and enhanced virtual reality experiences.Saleem AlBlooshi, Chief Technology Officer at du said: "At du, we have invested and lead in the 5G technology space since launch in 2019. Our customers trust our state-of-the-art 5G technology and have embraced it to enjoy the best mobile experience including superior speed, latency, and consistent speeds during peak hours on our 5G network. This trust has now manifested itself in 5G traffic becoming the most dominant traffic in our mobile network. 5G traffic has exceeded 51% of the overall mobile traffic, representing a major milestone by carrying traffic that is more than the 4G and 3G traffic combined. We also take this opportunity to encourage more of our customers to embrace superior 5G technologies by upgrading their handsets via our suite of new available smartphones that support 5G.”For du, 5G Technology is a journey that we will continue to invest in and upgrade to the next generation technology like -Advanced 5Gwhere the digital-first telco will continue to provide its customers with the best-in-class mobile broadband experience.

Riyadh: The Saudi Arabian Football Federation (SAFF) and the Comoran Football Federation (FFC) renewed their cooperation for football development, following an initial Memorandum of Understanding (MoU) signed in November 2021.The SAFF President Yasser Al Misehal and his counterpart the FFC President Said Athouman took the opportunity of their meeting on August 12th at the Union of Arab Football Associations (UAFA) Congress in Taif, Saudi Arabia to renew the (MoU) and strengthen further development initiatives. SAFF had the privilege to host in December 2021 the Comoros Men’s National Team for a training camp in Jeddah, prior to their historic participation at the Africa Cup of Nations 2022 in Cameroon, where they reached the second stage of the flagship African competition.Furthermore, the Comoros Women’s National team also took part in the Women’s International Tournament that took place in Dammam in January 2023, alongside Saudi Arabia, Mauritius and Pakistan.As SAFF believes strongly in growing football together with all Member Associations, the renewal of such collaboration will further focus on mutual support around league football, grassroots and coaching.

Abu Dhabi: Eshraq Investments PJSC (“Eshraq” or “Company”) welcomed today Mohamed Al Hashimi as its new chief executive officer with the aim of leading the company in its new phase of expansion and development.With more than 20 years of experience, Al Hashimi joins Eshraq following his role as chief financial officer (CFO) of ADNOC LNG. An expert in financial strategy and performance, Mr. Al Hashimi was previously the CFO and prior to that the COO of ADNOC Distribution and closely involved with the company’s IPO and subsequent investor engagement. Eshraq’s new CEO comes with a strong background in business, operations, and investment management, equipped with a bachelor’s degree from Ohio State University and a post Graduate Degree with a focus on business admin and finance from Harvard University.The appointment follows Eshraq’s Q2 financial results with the Company marking a strong turnaround in performance and notable increases in total operating income and net profit. Eshraq posted AED 35.99 million profit in the second quarter of this year. Total operating income showed a remarkable surge, increasing by 2,446.7% to reach total operating income of AED 44.31 million from total operating loss of AED 1.89 million in Q2 2022. The Company continues to progress its land monetization and share buyback programs respectively, while delivering solid returns for its shareholders.“We are pleased to welcome Mohamed Al Hashimi, a critical hire to steer Eshraq in its next phase of growth and expansion,” said Jassim Alseddiqi, Chairman of Eshraq Investments. “Given his strong track record of investor engagement strategy, Al Hashimi is a strong asset in our ambitious aspirations of becoming the market leader in high-quality, profitable investments. I look forward to working with him to deliver excellence and supporting the innovation and advancement we have planned for the next upcoming years.”Mohamed Al Hashimi, CEO, Eshraq Investments, said: “I am honored to be at the helm of a company that is committed to delivering innovative opportunities and accretive returns to its investors. I look forward to working closely with the Chairman and Board as we shape Eshraq’s growth trajectory. Following a consistent approach to diversification, the Company is poised to leverage lucrative opportunities in the buoyant regional economy, and I am confident that we will continue to deliver for our shareholders.”

Dubai: The Digital Cooperation Organization (DCO) today announces the launch of the highly anticipated Digital Prosperity Awards to honor and celebrate the remarkable digital contributions that enable prosperity for all, particularly in advancing the digital economy, which has a critical role in boosting nations’ development and growth.The Digital Prosperity Awards are structured around three core pillars and each pillar is bestowed in individual award categories, each representing a crucial aspect of digital advancement:Digital Innovation:An award for recognizing outstanding initiatives that leveraged disruptive technology solutions to drive significant positive change and advancement.Digital Transformation:An award for acknowledging exemplary efforts in utilizing digital technologies to enhance decision-making processes, fostering progress and prosperity.An award for celebrating exceptional cooperation endeavors leveraging digital solutions to drive progress and prosperity.Empowering Society:An award for honoring exemplary initiatives that demonstrate ethical practices and principles in utilizing digital technologies for societal advancement and prosperity.An award recognizing outstanding contributions in leveraging digital innovations to address environmental challenges and promote sustainability for a prosperous future.“The launch of the Digital Prosperity Awards is a significant milestone in recognizing outstanding digital contributions of the organizations that enable prosperity for all”, said Ms. Deemah AlYahya, the Secretary-General of the Digital Cooperation Organization (DCO). “We are looking forward to identifying the best digital innovators from the DCO’s Member States and worldwide that benefit humankind.”Ms. AlYahya added, “The awards aim to acknowledge exceptional initiatives in adopting best practices, policies, and strategies to accelerate digital transformation in their respective countries. The objective is to accelerate digital economic advancement and lay the groundwork for constructive cooperation, cultivating shared vision and aspirations among all stakeholders. The awards reinforce the role of the DCO as an information provide, advocator, facilitator, and advisor, speeding up the sustainable growth of the digital economy and digital transformation of Member States, further strengthening the welfare, social stability, and cooperation to achieve digital prosperity for all.”A large and varied technical committee and judging panel of impartial global leaders, innovators, and technical specialists will thoroughly assess the strongest entrants and nominees based on their initiatives tackling local, regional, or global challenges in all economic sectors, fostering a more inclusive and digitally advanced world through cooperation and innovation.In each category, there will be a winner from the public sector and another from the private sector or civil society, both exclusively representing DCO Member States. Those victorious from the private sector or civil society will be eligible for the DCO Member Prize for Digital Prosperity for All. Additionally, there will be one finalist from global civil society for each category which is open to nominations from the public, and the ultimate recipient will be handed the DCO International Prize for Digital Prosperity for All.

Abu Dhabi: Brevan Howard, a leading alternative investment platform specializing in global macro, today announced the appointment of Oualid Lahsini as Chief Executive Officer of its Middle East business, and Head of Client Partnerships for MENA and Asia. Mr Lahsini will be based in Abu Dhabi and report to Natalie Faye Smith, Head of Strategy and the Client Partnership Group at Brevan Howard.Mr Lahsini joins from Ares Management Corporation where he was a Partner and Head of Middle East and Africa Relationship Management. He brings two decades of investment management industry experience to the firm.Aron Landy, CEO of Brevan Howard, said: “We are delighted to have Oualid join Brevan Howard to lead our efforts in the Middle East. His investment expertise, client-first mentality, and knowledge of local market dynamics will be immensely valuable as we grow our presence in the region.”In February 2023, Brevan Howard announced its new Middle East regional hub, located at the Al Sarab Tower in the Abu Dhabi Global Market (ADGM), which will accommodate more than 100 employees across portfolio management, research, trading, risk, operations, client services, business development, compliance, and technology. The Abu Dhabi office complements the firm’s existing hubs in London, New York, and Geneva.“I am excited to join Brevan Howard during this period of remarkable growth. The firm’s excellence in macro and derivatives is well-known across the global investment community. I’m looking forward to supporting the growth of the firm in the region through hiring exceptional talent, strengthening our partnerships with local institutions, and supporting our Brevan Howard, and risk management teams with local insights,” said Mr Lahsini.

Jeddah: The Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), the Insurance arm of the Islamic Development Bank (IsDB) Group, received a prestigious global award from the Global Brand Magazine as the "Leading Digital Economic Transformation Initiative" for its groundbreaking initiative for establishing OIC Business Intelligence Center (OBIC).The award-winning initiative reflects ICIEC's commitment to embracing innovative technologies and fostering economic growth within the Organization of Islamic Cooperation (OIC) member states. By establishing the OBIC, which was endorsed by the Standing Committee for Economic and Commercial Cooperation of the Organization of the Islamic Cooperation (COMCEC) and the OIC Member States, ICIEC aims to drive digital transformation in economic ecosystems, ultimately contributing to sustainable development.Mr. Oussama KAISSI, Chief Executive Officer of ICIEC, stating: “ICIEC is pleased to receive this prestigious award, which is a great recognition for the efforts made by ICIEC toward addressing the problem of obtaining reliable credit and business information in the OIC Member States, an obstacle that faces credit insurance and financing institutions, investors, investment promotion agencies and all related industries”. “While working on the implementation of the OIC Business Intelligence, ICIEC, as a multilateral institution, aims at leveraging digital innovation and not only set new industry standards but also to contribute to the growth and development and maturity of credit reporting ecosystems in the OIC Member States”.

DOHA: beIN MEDIA GROUP’s (‘beIN’) Faisal Al-Raisi, Director of Digital for the MENA region, has been named in the list of ‘Leaders Under 40 Class of 2023’ by the Leaders Sports Awards.The ‘Leaders Under 40’ celebrate outstanding professionals globally who have displayed exemplary skills and vision in their respective fields, leaving a significant impact on the industry. The highly competitive category received hundreds of nominations and came with an extensive judging process, which serves as a testament to Al-Raisi’s exceptional leadership, innovation, and influential contributions to the industry.Al-Raisi joined beIN in 2013 and under his leadership, beIN’s digital offering has grown exponentially. Al-Raisi leads a team of 33 digital experts and is responsible for the extensive digital broadcast and publishing strategy of beIN productions, which encompasses a total of 32 sport and 11 entertainment channels.He has been instrumental in beIN’s digital transformation journey that has included the introduction of online services and sales channels, on top of the fact that beIN SPORTS is now one of the most-followed brands in the MENA region with 70 million followers across the company’s social media channels.Commenting on his recognition, Al-Raisi said: “It is an immense honour to be recognised among such a talented group of young leaders. I am grateful for the unwavering support of my exceptional team and beIN’s management, which has facilitated a platform for innovation and growth. This recognition is a testament to our shared commitment to providing our followers and subscribers with an unmatched digital media experience.”One of Al-Raisi’s largest undertakings was strategising coverage of the highly anticipated FIFA World Cup Qatar 2022TM – a tournament that further showcased beIN SPORTS’ ability to deliver world-class content to the region. Throughout the 28 days of the world’s biggest football event last year, beIN’s social media channels recorded 5.5bn impressions, 1.1bn video views, 400m million engagements, 33m watched hours and thousands of videos and articles were posted. Moreover, Al-Raisi oversaw the launch of the region’s first 4K OTT channel to ensure all 64 matches were streamed in the highest possible quality.The “Leaders Under 40 Class of 2023” will be recognised at the Leaders in Sports Awards ceremony set to be held at the iconic Natural History Museum in London this October.

Dubai: GoDaddy Inc. has launched the .AI domain extension in the UAE. This addition opens up a world of opportunities for individuals, developers, startups, and research institutions, aligning perfectly with the UAE's visionary AI strategy and dynamic growth in the field of artificial intelligence.The UAE's vision for AI, as outlined in its UAE Strategy for Artificial Intelligence, is both clear and ambitious. With the goal to become a global leader in AI by 2031, the country is actively driving technological advancement and seeking to double the contribution of the digital economy to its non-oil GDP from 11.7% to over 20% within the next decade[1]. This strategic approach perfectly complements GoDaddy's mission of helping UAE entrepreneurs thrive in the digital realm..AI domains bring numerous advantages to small businesses across various sectors. By associating with artificial intelligence (AI), these domains become powerful branding tools, projecting innovation and technological expertise to customers and stakeholders alike."The UAE's commitment to becoming an AI powerhouse aligns with GoDaddy's core values of innovation and empowerment. By introducing .AI domains in the UAE, we aim to provide a platform for businesses and individuals to fully embrace AI's transformative potential," commented Selina Bieber, (pictured above), Senior Director – Vice President for International Markets at GoDaddy in the UAE.GoDaddy provides a user-friendly tool to help entrepreneurs select the perfect domain name for their business. With GoDaddy Domain Names Creator, users can answer basic questions about their business and industry, receiving a series of domain suggestions that will make their company stand out on the web."Having seen the UAE's progress in AI firsthand, we are excited to be part of this journey by offering .AI domains, which will undoubtedly add value to the AI community in the UAE," added Bieber.With the availability of .AI domains in the UAE, GoDaddy continues to support the nation's thriving AI community, making it easier for businesses and innovators to harness the potential of artificial intelligence and create a robust digital presence in this rapidly growing industry.In the event that a desired domain is already owned, GoDaddy offers the assistance of dedicated domain brokers who can strategize and negotiate with the current domain owner to secure the best possible price while ensuring confidentiality."We firmly believe that the .AI domain extension will play a key role in shaping the future of AI-driven businesses in the UAE. It is a powerful branding tool that signifies technological expertise and innovation," Bieber explained.The future of businesses in the UAE is set to be reshaped as an impressive 85 percent of business leaders foresee the transformative impact of generative AI on their customer offerings or business operations within the next three years, according to a recent study. Moreover, an overwhelming 91 percent of respondents acknowledge the crucial role that generative AI plays in driving business growth.[2]The UAE's dedication to AI is reflected in its impressive global rankings. The country is currently ranked 28th in the world in the Global AI Index and stands as the highest-ranked country in the Middle East and North Africa region.[3] With over $1 billion invested in AI research and development[4], the UAE is committed to nurturing the growth of AI startups, with over 100 flourishing companies already in the landscape[5].With the launch of .AI domains in the UAE, GoDaddy continues to be a trusted partner, empowering entrepreneurs, and innovators to take their ventures to new heights in the ever-evolving AI landscape. By securing a .AI domain, businesses can embrace the future, amplify their digital presence, and contribute to the UAE's remarkable journey towards becoming a global AI leader.

In this exclusive interview with Adgully, Ahmed Elgebaly, the newly appointed Regional Head for the Middle East and North Africa (MENA) at Globale Media, delves into his strategies for driving growth and success in the dynamic MENA market. With a background in finance and digital marketing, Ahmed's insights shed light on how he plans to leverage his expertise to capitalize on emerging opportunities, navigate challenges, and establish Globale Media as a leading network in the region. From tapping into the region's digital awakening to embracing AI-powered advancements, Ahmed offers a comprehensive perspective on building strong relationships, maintaining innovation, and fostering a positive work culture in the MENA team. Moreover, he discusses the pivotal role that artificial intelligence is set to play in the future of digital marketing across the MENA region. Excerpts:With your background in finance and digital marketing, how do you plan to leverage your expertise to drive growth and success for Globale Media in the MENA market?To drive growth for Globale Media in the MENA market, I plan on tailoring digital marketing strategies to the unique cultural and linguistic aspects of the MENA region. Leveraging AI-powered analytics can help identify trends and consumer behavior, allowing for targeted campaigns that resonate with the local audience.The MENA region is experiencing significant digital penetration. How do you envision tapping into these emerging opportunities in digital marketing, and what strategies do you plan to implement to capitalize on this trend?The MENA region is currently experiencing a digital awakening, especially in the Middle East. To tap into these emerging opportunities, we plan to invest in mobile advertising and localized content. Collaboration with local influencers and utilizing social media platforms popular in the region can prove to be very effective strategies for capitalizing on this trend.What are some of the unique challenges and opportunities that the Middle East and North Africa (MENA) market presents for a company like Globale Media?Because the MENA region has among the highest consumer digital engagement in the world, Globale Media has an opportunity to create an advantage by developing cutting-edge features and functionality tailored to consumers. The strategy is to capitalize on opportunities by building strong relationships with local partners, understanding cultural values, and ensuring compliance with local laws.The MENA market also presents particular challenges, such as diverse cultures, languages, and other regulatory challenges.As the regional head, you'll be making critical decisions for the MENA market. Could you share an example of a challenging decision you've had to complete in your career and how it ultimately benefited the organization you were working for?In terms of a challenging decision, I once had to choose between launching a new product quickly to beat the competition or refining it further for higher quality. Ultimately, we chose quality, even when it meant more time, but it eventually improved customer satisfaction and set the foundation for long-term success.Given your experience with international organizations, how do you plan to balance the global vision of Globale Media with the specific needs and nuances of the MENA region?It's part of the bigger picture. MENA's market needs to require adapting strategies and offerings to suit the local market, but also while keeping Globale Media's core values and vision intact.In your opinion, how can Globale Media establish itself as a trustworthy and leading network in the MENA region, and what steps will you take to build strong relationships with digital marketers and clients?To establish trust and build relationships, we need to prioritize transparency, deliver measurable results, and provide exceptional customer service. We need to ensure robust, regular communication and employ proper feedback loops with digital marketers and clients. When we deliver on our promise, our partners will have to keep coming back for more.The Gulf Cooperation Council (GCC) area, particularly Saudi Arabia, is known for its high purchasing power parity. What strategies do you have in mind to tap into this market and ensure that Globale Media's offerings resonate with the preferences and demands of consumers in this region?For the GCC market, we need to tailor offerings to match the high purchasing power by focusing on premium services, personalized experiences, and luxury branding.

The largest healthcare platform in the Middle East, PureHealth, has set Net Zero emissions target by 2040. With this PureHealth has become the first health company in the Middle East, Africa and Asia to commit to net zero emissions by 2040 in alignment with Science Based Targets Initiative (SBTi). This announcement is in accordance to mark the UAE’s staging of the 28th Conference of the Parties to the UN Framework Convention on Climate Change (COP28). This pledge marks the company’s commitment to the nation’s net zero pathway and to raise sustainability awareness across the healthcare sector.  The UAE has become the first Middle East and North African country to announce a net zero emissions target when it declared the UAE Net Zero by 20250 strategic initiative in October 2021, prior to COP26 in Glasgow.Earlier this year, the Department of Health- Abu Dhabi (DoH) , the regulator of the healthcare sector in the Emirate, revealed Abu Dhabi’s healthcare sustainability goals in conjunction with Abu Dhabi Sustainability Week 2023. The goals aim to reduce carbon emissions by 20% in 2030 and Net Zero by 2050. Through these goals, DoH seeks to set a roadmap for the emirate’s healthcare sustainability progress and accelerate alignment across the ecosystem.PureHealth’s Net Zero by 2040 pledge was announced at the Longevity of the Planet summit in Abu Dhabi, attended by His Excellency Dr. Sultan Ahmed Al Jaber, COP28 President-Designate and UAE Minister of Industry and Advanced Technology; Her Excellency Mariam Bint Mohammed Almheiri, the UAE Minister of Climate Change and Environment; His Excellency Mansour Ibrahim Al Mansouri, Chairman of the Department of Health – Abu Dhabi; and other government dignitaries.His Excellency Dr. Sultan Ahmed Al Jaber, COP28 President-Designate and UAE Minister of Industry and Advanced Technology, said: “Climate change presents a serious threat to human health with health shocks and stresses already pushing around 100 million people into poverty every year. If the world doesn’t take decisive action, this will only worsen. That’s why I’m pleased to see PureHealth pledging to meet net zero by 2040 today - setting their ambitions on climate actions high. COP28 will create a breakthrough moment for climate and health, by being the first to devote an entire day of the agenda to health, and the first to deliver a health and climate ministerial. To keep 1.5 within reach, the world needs to see every part of society come together and take transformational steps like this forward.”Her Excellency Mariam Bint Mohammed Almheiri, UAE Minister of Climate Change and Environment said: “We are actively engaging more of the private sector in the UAE's journey to Net Zero 2050 and this announcement aligns perfectly with the UAE’s commitment to combatting climate change and achieving our Net Zero by 2050 goal. The healthcare sector plays a crucial role in climate action, as climate change is not only about protecting the environment but also strongly linked to people's health and quality of life. It affects the well-being of individuals and the future of humanity as a whole.”Farhan Malik, Managing Director and CEO of PureHealth, said: “The world is approaching a tipping point; achieving the goal of net zero emissions cannot come soon enough. We hope our bold move will inspire other companies to accelerate their decarbonisation efforts. We are inspired by the leadership of the UAE in accelerating climate action that benefits our climate and the environment, protects communities and unlocks economic value and sustainable growth. PureHealth will closely partner government and business in realising the country's Net Zero by 2050 strategic initiative and applauds its role as host of COP28, a milestone climate change summit for all humanity. In line with the UAE Year of Sustainability, our pledge to be Net Zero by 2040 demonstrates that companies in the UAE are taking responsibility for a greener future."With the global healthcare sector accounting for around five per cent of carbon emissions, but around 10% of global GDP, PureHealth has developed a comprehensive decarbonisation roadmap encompassing a range of more responsible business practices such as sustainable procurement, improved waste management and stricter control on fugitive emissions. Carbon emissions will be further reduced through more energy-efficient buildings and infrastructure, and cleaner transport fleets. The adoption of clean and renewable energy is another priority.

Doha: As a four-door coupé, the CLA intrigues with its puristic, seductive design and sets new standards in the design DNA of ‘sensual purity’. Its unique interior architecture adds charm to the highly intelligent systems, making it the car of choice.The Mercedes-Benz CLA four-door Coupé is available at Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, in its showroom on Salwa Road.The Mercedes-Benz CLA Coupé is not only the most emotional vehicle in its class, it is also highly intelligent: from MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the CLA offers an array of clever solutions. There are also ingenious details when it comes to the aerodynamics and new functions for the Intelligent Drive driving assistance package. The design underlines the coupé character with its stretched form and design elements such as the bonnet with powerdomes or the rear licence plate which has been moved down. As such it does justice to its predecessor’s status as a design icon.Design: pure emotionThe Mercedes-Benz CLA four-door Coupé impresses with its perfect proportions reflecting the first design sketch: a long, stretched bonnet, a compact greenhouse, a wide track with exposed wheel arches and our typical GT rear end with a strong distinctive ‘Coke-bottle shoulder’. In short - the CLA Coupé has the potential to become a modern design icon.The combination of the long, stretched entry line above the windows and frameless doors give the CLA Coupé its unmistakeable sporty and elegant character. Forming the front end is the striking front section which is raked forwards like a shark nose with a long, stretched bonnet featuring powerdomes.Flat headlamps together with the low-slung bonnet and the diamond radiator grille with central star create the vehicle’s sporty face. The two-piece, narrow tail lamps and the number plate housed in the bumper make the rear of the CLA look especially wide.With the greenhouse moved back, the sporty GT rear achieves a balance between elegance and sportiness. Featuring pared-down lines, the precisely modelled side profile provides an interesting interplay of light and shade. Dispensing with the upper shaped edge of the side wall permits extremely muscular and athletic shoulder shaping, stretching from the front wheel arch through to the sculptured rear. Flush with the outer edge of the body, the wheels with their flared wheel arches and wide track epitomise dynamism and give the vehicle a sporty presence.In the interior, all elements are arranged according to the overarching design themes of ‘high tech’ and ‘youthful avant-garde’ – be that the steering wheel, the door handle operating module, the centre console or the seats. As in the A?Class, the unique interior architecture is shaped in particular by the avantgarde design of the dashboard: The designers completely dispensed with a cowl above the cockpit. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The widescreen display is completely free-standing. The lower section is visually separated from the main body of the instrument cluster by a ‘trench’, and it appears to float in front of the instrument cluster. The ambient lighting enhances this effect. The air vents in a sporty turbine-look are another highlight.Drive system: start with the most powerful engineThe CLA is equipped with the powerful four-cylinder petrol engine (165 kW/224 hp, 350 Nm) with 7G-DCT dual-clutch transmission (combined fuel consumption 7.4 - 6.9 l/100 km, combined CO2 emissions 169.0 - 156.0 g/km).Suspension: exceptionally agile and yet comfortableIn terms of driving dynamics, too, the CLA keeps the promise of its design: A wide track and a lower centre of gravity are the two key features which give the CLA the sportiest driving characteristics of all models in the new generation of compacts from Mercedes-Benz. The technical specification includes a decoupled multi-link axle at the rear for reduced noise and vibration, a Direct-Steer system as standard and hydromounts at the front. A stabiliser bar with a larger diameter reduces body roll. As an option, an active adaptive damping system is available, giving the driver the choice between comfort or a more uncompromising sporty tuning. The ESP has been specially adapted to the CLA’s potentially high cornering speeds and handling performance.One year since the première: MBUX keeps on learningOne year ago, MBUX – the Mercedes-Benz User Experience – created a furore at its world première at CES in Las Vegas. A powerful computer, brilliant screens and graphics, customisable display, full colour Head-up Display, navigation with augmented reality, software that can learn and “Hey Mercedes” – the keyword for voice control that explodes conventional automotive standards. This is how Mercedes-Benz is revolutionising car operation and communication with it. Now the company is igniting the next level. MBUX Interior Assist facilitates natural operation. The voice control feature now recognises topical answers in a growing number of domains. Due to ongoing development of the system, it is also possible to take into consideration country-specific content providers.MBUX Interior Assist: an even greater experienceBy recognising movements MBUX Interior Assist brings added intelligence to the interior. Thanks to innovative technology, MBUX now supports the occupants by making various comfort and MBUX functions even simpler and more intuitive. Interior Assist operates in non-contact mode and functions both in sunlight and in complete darkness."Hey Mercedes": better understanding and even cleverer responsesState-of-the-art of voice control can also be experienced in the CLA. Here too seat recognition has been implemented. The voice assistance only responds to the commands of the person who last said ‘Hey Mercedes’ to activate the system. There is also a growing number of domains for which MBUX can understand complex questions and quickly replyENERGIZING comfort control: wellness while drivingEnergizing comfort control links various comfort systems in the vehicle. The intelligent recommendations from the Energizing COACH in the ENERGIZING Package Plus are completely new. In general, the ENERGIZING comfort control systematically uses the functions of the air conditioning system and the seats (heater, ventilation, massage) as well as lighting and musical moods, and enables a specific wellness set-up tailored to the mood and need of the customer.ENERGIZING packages: the next step in intelligent comfortENERGIZING packages with the ENERGIZING COACH are new. This service based on an intelligent algorithm recommends one of the ENERGIZING packages’ programmes depending on the situation and individual. The Mercedes-Benz vivoactive® 3 Smartwatch has its world première at CES. If it or another compatible Garmin® wearable is worn, personal stats such as stress level or quality of sleep optimise the accuracy of the recommendation. The aim is for passengers to feel well and relaxed even during demanding or monotonous journeys. In addition, the pulse rate supplied by the integrated Garmin wearable is shown on the media display.Aerodynamics: intelligent solutions intelligently designedOn the way to series production, the aerodynamics of the CLA underwent a considerably longer phase of optimisation than its predecessor in the form of simulations, before the first measurements of models were carried out in the wind tunnel.Totally new are the wheel-arch spoilers with their fins in the longitudinal direction; they help air to flow around the wheels with minimal losses. Aerodynamic finessing was also performed on the wheels and tyres – both for the regular wheel-tyre combinations and for what are known as aero wheels, which have been completely redesigned to achieve the best possible aerodynamic values and which also look attractive.Intelligent Drive: functions from the S-ClassThe CLA has the very latest driving assistance systems with cooperative driver support, and thus provides the highest level of active safety in this segment with functions adopted from the S?Class. For the first time, the CLA is able to drive semi-autonomously in certain situations. To do this, it keeps a close eye on the traffic situation. Improved camera and radar systems allow it to see up to 500 metres ahead. The CLA also uses map and navigation data for assistance functions. On board, there are also Active Emergency Stop Assist and intuitively understandable Active Lane Change Assist.The CLA comes with enhanced Active Brake Assist as standard. Depending on the situation, it can effectively help to mitigate the consequences of rear-end collisions with slower-moving, stopping or stationary vehicles ahead, and even with crossing pedestrians and cyclists, or to prevent them altogether.Active Lane Keeping Assist (likewise standard) is able to warn the driver by means of pulsed vibrations in the steering wheel when the vehicle is unintentionally drifting out of its lane at speeds between 60 and 200 km/h. If the vehicle passes over a solid line, it can pull the vehicle back into lane by applying the brakes on one side. In the case of a dotted line, such intervention takes place only when there is a danger of collision with a vehicle in the adjacent lane (including danger from oncoming traffic).PRE-SAFE PLUS can recognise an imminent rear-end collision. If the danger of a collision persists, the system can also firmly apply the brakes of the stationary vehicle, thus lowering the risk of injuries by reducing the forward jolt caused by an impact from the rear.MULTIBEAM LED headlamps: better visibility in all conditionsAnother example of automotive intelligence and the transfer of technology from the luxury segment to the compact class are the optional MULTIBEAM LED headlamps. They allow extremely quick and precise, electronically controlled adjustment of the headlamps to suit the current traffic situation. Each headlamp on the CLA incorporates 18 individually controllable LEDs. The daylight-like light colour of the LEDs is easy on the eyes and has a positive effect on concentration. LED High Performance headlamps are a further option. As standard, the CLA is equipped with halogen headlamps with integrated LED daytime driving lamps. The tail lamps are also available with all-LED technology.

Riyadh: As part of its commitment to empowering women across the Kingdom to fulfil their potential, PepsiCo has further developed their partnership with The Atlantic Council by launching the Saudi Women Innovators Fellowship (WIn) program in partnership with the U.S. embassy and Georgetown University.The program is set to continue the journey of empowering Saudi women entrepreneurs, to build scalable businesses. A progressive conversation around the topic of ‘The rising female workforce in Saudi Arabia and its impact on the private sector’, took place in the form of a panel discussion featuring a lineup of leading industry professionals to highlight their efforts in empowering the Saudi female workforce, within their respective organizations.With the labor force participation rate for Saudi women rising, the session explored the vast transformation of the Saudi labor market and the opportunities these changes present, most notably for women in the private sector.H.R.H. Princess Reema Bint Bandar Al Saud Saudi Arabia’s Ambassador to the United States, shared her thoughts on the subject matter as the virtual keynote speaker for the event and Michael Ratney, U.S. Ambassador to the Kingdom of Saudi Arabia, had delivered the opening remarks prior to the anticipated panel discussion.PepsiCo was represented by Vice President of Corporate Affairs, Wael Ismail, alongside industry experts and thought leaders Dena Elkhatib — General Counsel, Riyadh Air — and Hattan Ahmed — Entrepreneurship Director at King Abdullah University of Science and Technology (KAUST).The discussion saw an opportunity to showcase the wide range of initiatives, programs and partnerships launched to provide women greater access to the Saudi private sector and labor market and showcase PepsiCo’s work championing female empowerment and entrepreneurship.Wael Ismail, Vice President of Corporate Affairs, PepsiCo AMESA, said: “We are living through a dynamic time in the Kingdom, which is also positively affecting the region at large. We hope this program plays a positive role in further strengthening local and regional exchanges of knowledge, resources, and nurtures practices that will facilitate social, cultural, and economic development.” “Partnering with the Atlantic Council to sponsor the WIn Fellowship Program is a great opportunity for us to fulfill our commitment of empowering Saudi women, as part of our Tamakani flagship initiative. More specifically, the female entrepreneurs, as we support them in leading thriving lives and careers, while playing an active role in contributing to the Saudi Vision 2030’s mandate, of propelling the Kingdom’s economy to social prosperity,” added Wael.Amjad Ahmad, Chairman of EmpowerME at the Atlantic Council's Rafik Hariri Center for the Middle East, adds “Saudi Arabia is undergoing a major socio-economic transformation under its Vision 2030 agenda, with women's empowerment as a cornerstone. In the past five years, the labor force participation rate of Saudi women has increased by 67%, from 21% in 2017 to 35% in 2022. This trend signals a significant shift in government policies, which are now more supportive of women's labor force participation.”The event reiterated the importance of innovative offerings such as Tamakani, the platform launched by PepsiCo in 2019 to shape an equal, inclusive, and thriving society. It is dedicated to supporting and inspiring generations of women in the Kingdom.The program delivers mentoring and networking opportunities with leading U.S. and MENA experts and business executives. It offers access to a tailored executive education program by Georgetown University, in addition to workshops with leading experts. It also provides a fully sponsored trip to the U.S. for the top five performing participants. The top five WIn Fellows of 2022 are Sumayah Alzamil, Co-founder and CEO at Nugttah; Dr. Rawan Al-Kharboosh, Founder and CEO of AtPoint; Renad Aljefri, CEO of Ad Astra; Meyce Alauddin, Founder and CEO of The Giveaway Co.; and Sara Bin Ladin, Chief Technology Officer at Quantum Platform.With the success of the inaugural cohort that included 33 fellows in 2022, this year, PepsiCo and the Atlantic Council have selected 34 fellows as part of the second cohort — spread across a range of sectors, including information services, entertainment, creative agencies, healthcare, retail, technology, education, and event management — from Saudi Arabia.Based on interviews conducted with the top five WIn fellows of cohort 1, the consensus found was networking to be the favored element of the program, while testimonials from the second cohort, including Rana Taibah, CEO of Prince Sultan Rehabilitation Complex and the CoFounder of Eunoia and Dr. Reem Turky, CEO of Innovation Source est.,  note the unwavering support they have received just from the initial phases of the program. Taibah says “I am honored to have been a part of Win fellowship program and to have had the opportunity to learn from such a talented group of individuals. The event was truly inspiring, and I am grateful for the knowledge and insights that I gained from it. Through this program, I have developed new skills and broadened my perspective, which will undoubtedly have a positive impact on my professional growth and future goals. I highly recommend this fellowship to anyone looking to expand their horizons and make a meaningful contribution to their field.”Programs such as Tamakani have been instrumental in promoting greater diversity and inclusion in Saudi Arabia. With figures showing an increase of more than 38% in female entrepreneurs, companies such as PepsiCo have played an integral role in guiding and nurturing the future generation of Saudi female leaders. The rising female workforce in Saudi Arabia and its impact on the private sector underscores the need for even more productive partnerships and initiatives to empower more female leaders and changemakers.Through Tamakani, PepsiCo aims to empower one million Saudi women by 2030. In keeping with the Kingdom’s Vision 2030 objectives, the platform has been built on three main pillars: “Amplifying Voices”, “Facilitating Mentorship” and “Fostering Entrepreneurship”. Since its inception, PepsiCo’s Tamakani initiative has proudly empowered more than one hundred thousand Saudi women.To learn more about the WIn Fellowship and PepsiCo’s partnership with the Atlantic Council, please visit:   Atlantic Council.Testimonials for the five aforementioned WIn fellows from Cohort 1 below:Sumayah Alzamil, Co-founder and CEO at Nugttah, said: “When I joined the WIn Fellowship program, I asked myself what I would gain — and give back in return — by taking part. Meeting likeminded female entrepreneurs was the highlight of my journey. This journey will continue, which means the ecosystem will only continue to grow.”Dr. Rawan Al-Kharboosh, Founder and CEO of AtPoint, said: “The number one success of any venture is built on networking — not only with likeminded women entrepreneurs, but also powerful women from the Middle East that are transforming the region and highlighting women’s potential on a global scale. I am proud to be a participant of the WIn Fellowship program and aim to use it to serve as a champion of female empowerment.”  Renad Aljefri, CEO of Ad Astra, said: “I really wanted to be part of the program. I’ve learnt so much from it, with the diversity of leadership styles on show truly inspiring. If there is one thing that I have taken from the program it is that being different — especially when it comes to approaches to leadership — does not make you incompetent. Through the program, I learnt how to work with others and communicate better. I, like my fellow participants, also benefited a lot from the networking opportunities that we were provided — be it with mentors or guest speakers. I am truly fortunate to have joined the WIn Fellowship program. My message to future entrepreneurs is to follow their passion and knock on all doors.”Meyce Alauddin, Founder and CEO of The Giveaway Co., said: “The WIn Fellowship was instrumental in equipping me with personal, entrepreneurship and leadership tools that I did not possess prior to joining the program. Today, more so than ever, it is important to learn how to problem solve and think outside the box. The program created a welcoming space and encouraging environment to learn and improve these skills.”Sara Bin Ladin, Chief Technology Officer at Quantum Platform, said: “Joining the WIn Fellowship program proved to be an amazing experience. I especially enjoyed the networking component of the program. Networking is crucial. Be it for your mental health, getting that extra push to set you in the right direction, or just to have likeminded people to discuss the challenges you face, networking can really help transform your prospects. The WIn Fellowship helped us — as participants — to find one another and learn how we can grow together, take the next steps forward and make a bigger impact within our respective fields.”

Oman: Samsung Gulf Electronics has announced the local availability of the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Series and Galaxy Watch6 Series in Oman, following the global launch at Unpacked in Seoul, South Korea on July 26. DooHee Lee, President of Samsung Gulf Electronics, said: “In the last four years since the launch of the first Galaxy Fold, we have been on a constant journey where we have listened to customers and learnt from them. The GCC markets' ever evolving and vibrant landscape underscores the significance of providing an exciting mobile experience that also enhances the new growth chapter in the region. As we reveal robust local partnerships, we are poised to forge impactful experiences for our valued consumers.”  Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said, “The Galaxy Z Flip5 and Galaxy Z Fold5 are truly revolutionary devices, overcoming the challenges associated with folding screens to deliver durable and stylish devices.Meanwhile, the Galaxy Tab S9 Series takes mobile productivity to a whole new level with a sleek device designed around our customers’ needs. The Galaxy Watch6 Series, on the other hand, is the new wellness hub with a range of innovations that makes tracking your health and fitness goals a seamless experience. We've seen an overwhelming response to our pre-order offers, which have been extremely encouraging. As we launch the new devices in the market, we are excited to surpass this demand. We forecast an aggressive double-digit growth in our mobile ecosystem throughout the year.” Samsung’s heritage of innovation and dedication to the foldables category has created an incredibly versatile lineup of devices. With a strong belief in the potential of the foldable format, paired with world-class R&D and manufacturing capabilities, Samsung has consistently refined and optimized the Galaxy Z series lineup. From content creation on Galaxy Z Flip5’s new Flex Window to seamless multitasking on Galaxy Z Fold5, this series of Galaxy foldables meets and exceeds the distinctive needs of today’s users. With solid performance and an optimized battery powered by the latest processor, the new devices transform what is possible with a smartphone open or closed.The new Galaxy Tab S9 series redefines the tablet landscape and sets new standards for immersive viewing and creative freedom. Across all three models, Galaxy Tab S9, S9+ and S9 Ultra, Dynamic AMOLED 2X display ensures epic viewing and entertainment experiences with the power of Qualcomm Snapdragon® 8 Gen 2 for Galaxy. An in-box, IP68-rated S Pen helps users bring their ideas to life. And as the first Galaxy Tab S series to earn an IP68 rating, the Galaxy Tab S9 series enables users to follow their inspiration, both indoors and out.The new Galaxy Watch6 and Galaxy Watch6 Classic are designed to help users build healthier habits every day and through the night. Galaxy Watch6 series packs holistic health offerings and powerful performance in a refined and sleek design, boasting a slimmer bezel, a larger, more vibrant display, and a more interactive user interface. Both models also allow users to access a greater selection of versatile watch faces as well as new band options that empower them to meet their goals. Partnerships for a better futureSamsung users can now unlock the full potential of the Galaxy experience through Samsung Wallet. The newly enhanced Samsung Wallet is the go-everywhere, worry-free app for essentials such as payment cards all in one convenient e-wallet with the highest coverage among regional banks. Also, customers can now earn Samsung Reward points with each purchase made via Samsung Wallet – these points can be redeemed on Samsung.com.  Launch offer & pricing (Samsung.com) Oman customers purchasing the Galaxy Z Flip5 via Samsung.com will receive 1-year Samsung Care+ with screen coverage, Galaxy Buds2, 25W travel adapter along with 5X Samsung Rewards. For those purchasing the Galaxy Z Fold5 via Samsung.com, they will receive 1 year Samsung Care+ with screen coverage, Galaxy Buds2, 25W travel adapter and up to 10X Samsung Rewards. Within the Galaxy Tab S9 Series, the 1TB and 512GB variants of the Galaxy Tab S9 Ultra are exclusively available on Samsung.com. Those purchasing the 1TB will also receive a Slim Book Cover Keyboard along with a 1-year subscription of Microsoft Office 365 Personal, and 5X Samsung Rewards. For all the other Tab S9 variants, buyers when purchasing, will receive Galaxy Buds2, subscription of 1-year Microsoft Office 365 Personal and 5X Samsung Rewards. Samsung Members will also receive four months of YouTube Premium, four months of OSN+, three months of Shahid VIP, a 1-year subscription of Microsoft Office 365 Personal, and 1-year Entertainer membership when purchasing the Foldables and the Tabs via Samsung.com. Meanwhile, Galaxy Watch6 customers on Samsung.com will receive complimentary Galaxy Buds2 as well as earn 5X Samsung Rewards. Launch offer & pricing (Retail) Customers purchasing the Galaxy Z Fold5 or Z Flip5 will receive 1-year Samsung Care+ (screen coverage). Samsung Members will also receive four months of YouTube Premium, four months of OSN+, three months of Shahid VIP and 1-year Entertainer membership. Galaxy Tab S9 Series customers will benefit from free Galaxy Buds2 and 1-year subscription of Microsoft Office 365 Personal. Samsung Members will additionally benefit from four months of YouTube Premium, four months of OSN+ and three months of Shahid VIP subscriptions, and one year of Entertainer membership. Meanwhile, Galaxy Watch6 Series customers will receive complimentary Galaxy Buds2.  

The 29th Abu Dhabi International Chess Festival will be held from 14-25 August at the Radisson Blu Hotel in Abu Dhabi with a total prize fund of AED300,000. This championship would be under the patronage of His Highness Sheikh Nahyan bin Zayed Al Nahyan, Chairman of Abu Dhabi Sports Council. The competitions are divided into 14 different championships commensurate with the levels and age groups of the participants, led by the Master’s Championship. Participating in the upcoming festival are the top seeded Dommaraju Gukesh, and Arjun Erigaisi, the defending champion, and the third seeded Vladislav Artemiev.The local challenge will be spearheaded by the Emirati champion Salem Abdul Rahman, who has won the greatest number of individual chess tournaments in the UAE since 1991.The UAE’s Imran Al Hosani, winner of the West Asian Youth Championship, the Arab Youth Championship, the UAE Men's Championship and the President's Cup, will also participate in the event.The competition will be broadcast live via the website of the International Chess Federation, the Asian Federation and the Arab Federation.The Referees Committee in the tournament is chaired by Mahdi Abdel Rahim, Chairman of the Referees Committee of the International Chess Federation, and a group of Emirati international referees, including Majid Al Abdouli, Salman Al Taher, Maryam Jihad, Al Arabi Bin Yahya from Algeria, Mehrdad Pahlawanzadeh, Bogdan Garbia, Maha Mahmoud, and Marlon Conan.Hussein Abdullah Al Khoury, Chairman of both the Board of Directors of the Club and the Higher Organising Committee, confirmed that the festival is one of the most important sporting events on the international chess calendar.It enters its 29th year in this session, having gained international attention befitting Abu Dhabi's expertise in organising sports tournaments on such a grand scale.Hussein Abdullah Al Khoury, Chairman of both the Board of Directors of the Club and the Higher Organising Committee, said: “What we witnessed through our position in the organising committee is a great demand for participation in the festival from the first-class players in the world this year. It makes us firmly convinced that we are on the right track, and it is expected that the number of participants will exceed 1,600 male and female players from 67 different nationalities across 14 different tournaments.”Al Khoury thanked the distinguished sponsorship of the Emirates Telecommunications Group (Etisalat) for the festival, as a national institution that has a leading role in supporting sporting events, as well as the Malabar Gold and Diamond Company, Nirvana Holding Company, Reportage Real Estate Company, Mohammed Rasool Al Khoury and Sons, Riviera Water Company, Italian International School, Abu Dhabi City Municipality, Emirates Heritage Club, and the Radisson Blu Hotel, which will host the festival.Aref Hamad Al Awani, General Secretary of Abu Dhabi Sports Council, emphasised the wise leadership’s interest in supporting all sports and advancing its path towards success. He shared, “I am pleased to take the opportunity to praise the great efforts made by the Abu Dhabi Chess and Mental Games Club in the process of developing the game of chess through a set of plans, programmes, courses and hosting, which have achieved the goal for which the club was founded since its inception.”

Iraq has got its first-ever 3D LED screen- all thanks to PromoMedia, a leading innovator in digital advertising. PromoMedia is a subsidiary of the famous JGroup.With this achievement, the company has established itself in the realm of advertising and technology, in a new era of immersive visual experiences for the people of Iraq.The 3D LED screen has been strategically placed in a high-traffic location to ensure maximum visibility and engagement. With its impressive dimensions and cutting-edge technology, the LED screen promises to captivate passersby with vibrant, lifelike visuals that bring advertisements and content to life like never before.Patrick Haber, Managing Director of PromoMedia and Vice President of JGroup said: "We are thrilled to introduce Iraq's very first 3D LED screen. This milestone is a testament to our dedication to innovation and excellence, as well as our commitment to providing advertisers with powerful tools to reach their target audiences in new and exciting ways."The 3D LED screen utilises advanced technology that creates a three-dimensional effect without requiring viewers to wear special glasses.This revolutionary advancement enables PromoMedia to deliver an unparalleled advertising experience, making it a standout choice for businesses seeking to elevate their brand messaging and engage with consumers in a memorable manner

Etihad is in news once again for the right reasons. In its recent campaign it showed its airline’s cabin crew jumping off a plane while playing different music instruments. Now the company has released its ‘Behind the scenes’ of this shoot, which also is becoming viral.  The video went viral gaining over 1.2 million views on Etihad’s YouTube channel and was covered by all major local media outlets. It was conceptualized and developed by Impact BBDO, which took inspiration from the theme of Mission Impossible. This was the final one in a series of films that showed Etihad’s cabin crew accomplishing the impossible. These short ad films included missions such as being reliably punctual, big smiles and being excessively attentive and more.For these advertisements Etihad had joined hands with Paramount Pictures to become its official airline partner for Mission Impossible: Dead Reckoning Part One.Revealing ‘Behind the Scenes’Etihad has now come up releasing the ‘behind the scene’ shoot of the ad. The behind-the-scenes videos was a revelation to a lot of questions in minds of views like whether it was the real cabin crew or stunt professionals who were featured and if they were really playing the instruments up in the air.The video also reveals the entire process and the people involved in the entire production of the video, from the creative, the production and the shoot.

Ruport Murdoch's News Corporation has witnessed a substantial decline of 75% in its annual earnings, prompting the American media conglomerate to increasingly rely on cost-efficient AI-generated content.The company, holding titles across the US, UK, and Australia, along with book publishing entities, subscription television, and real estate advertising assets, disclosed a net profit of $187 million ($287 million AUD) for the fiscal year, down from the previous record of $760 million in the prior year.This decline can be attributed to diminished print and digital advertising within News Corp Australia, a division encompassing the prominent newspaper, The Australian. The UK news division also observed a decrease in print advertising.For the very first instance, News Corp has garnered over fifty percent of its income from digital channels. The media enterprise is optimistic about the potential of creative AI, which has the capacity to produce written content, visuals, videos, and other multimedia, as a means to stimulate profitability.News Corp chief executive Robert Thomson said: "That momentum is surely gathering pace in the age of generative AI, which we believe presents a remarkable opportunity to create a new stream of revenues, while allowing us to reduce costs across the business. We are already in active negotiations to establish a value for our unique content sets and (intellectual property) that will play a crucial role in the future of AI.”The Australian division of the company recently divulged that it currently generates 3,000 articles per week through creative AI.The newspaper portfolio also encompasses The Sun and The Times in London, alongside the New York Post.Revenue for the twelve months culminating on June 30th reached $9.9 billion ($15.1 billion AUD), a 5% contraction in comparison to the preceding year. The financial metrics were partially impacted by a one-week shortfall in the 2022-23 period relative to the prior fiscal year.The company's segment focusing on business news, the Dow Jones unit, demonstrated exceptional performance, posting its most robust profitability to date. The Foxtel business profited from heightened subscriptions to its Binge and Kayo streaming services.News Corp recently achieved cost reductions through extensive workforce reductions.

Middle East: Huawei announced its business results for the first half of 2023 today. Overall performance was in line with the forecast.In 2023 H1, Huawei generated around USD 42.9 billion in revenue, with a year-on-year increase of 3.1% and a net profit margin of 15.0%. The company's ICT infrastructure business contributed USD 23.05 billion, its consumer business USD 14.3 billion, its cloud business USD 3.3 billion, its digital power business USD 3.3 billion, and its intelligent automotive solution (IAS) business USD 137.8 million."I'd like to thank our customers and partners for their ongoing support," said Sabrina Meng, Huawei's Rotating Chairwoman. "I'd also like to thank the entire Huawei team for its solidarity and dedication. Huawei has been investing heavily in foundational technologies to harness trends in digitalization, intelligence, and decarbonization, focusing on creating value for our customers and partners. In the first half of 2023, our ICT infrastructure business remained solid and our consumer business achieved growth. Our digital power and cloud businesses both experienced strong growth, and our new components for intelligent connected vehicles continue to gain competitiveness."In the Middle East and Central Asia (ME & CA), Huawei continues contributing to the regional digital transformation goals, developing the ICT ecosystems and providing advanced products and solutions for carriers, enterprise markets, cloud, digital power, and consumers. With its industry-leading innovations, Huawei continues to push the deployment of 5G and has already introduced 5.5G to the region in collaboration with multiple regional carriers.Huawei has also expanded and advanced its cloud business by opening new cloud regions in ME&CA as well as growing its digital power business, helping facilitate carriers' shift from energy consumers to energy producers and enablers and aligning with government carbon emissions reduction objectives. Further, Huawei has also been keen to push the boundaries in the talent ecosystem through its successful CSR programs, such as Huawei ICT Academy, Seeds for the Future, ICT Competition, and much more. In the Middle East and Central Asia, there are 240 Huawei ICT Academies. Huawei has trained over 200,000 ICT talents and is committed to achieving more in collaboration with its partners, while over 46,000 people have obtained Huawei certification.The financial data disclosed here are unaudited figures compiled in compliance with the International Financial Reporting Standards.Exchange rate at the end of June 2023: US$1 = CNY7.2543 (source: external agencies).

ABU DHABI: Viola Communications, the region’s pioneering full-service 360 degree marcomms agency, has expanded its mentored internship programme for Summer 2023 and welcomed a new group of young budding entrepreneurs who seek inspiration and knowledge from experienced professionals in anticipation of experiencing career-based learnings that reflect their aspirations for personal growth.This year, the interns will gain broader empowerment from their mentors than may have been expecting as Viola is initiating a range of internal policies that are designed to upscale the company’s contribution to sustainability. The International Youth Day’s overarching theme for 2023 is “Green Skills for Youth: Towards a Sustainable World”, and as the UAE is hosting COP28 later on in this #Year of Sustainability, this is the perfect opportunity to introduce measures to help mitigate potential climate-change risks. The interns will be a major part of the process to examine, brain-storm and initiate innovative projects that make a real difference through Viola’s ‘Ibtikar’ (innovation) initiative to reward sustainable thinking.Viola’s Summer internship initiative has been developed with the aim of empowering the interns who this year hail from establishments such as Zayed University, Abu Dhabi University, American University of Dubai, Paris Sorbonne University, Al Ain University and Middlesex University by working in a real-world environment in which they can learn the ropes by carrying out meaningful creative agency-based projects that comprise genuine experiences of media communications, mentored by a team of specialised experts and a number of previous interns who are now full time employees with the company.For Huzaifa Sikander, Viola Communications’ HR Director, the internships are much more than a box-ticking exercise: “If it takes a village to raise a child, then it takes a nation to nurture that child and transform today’s youths into productive members of society. We at Viola, as representatives of the current generation, have a moral duty that embraces our joint responsibility to educate, encourage, motivate and mentor these bright young people to discover their strengths and enhance their future prospects, in whichever direction they may lie.”The interns are spending the month embedded in a range of business units under Viola’s banner, including PR, advertising, social media, OOH, Events, production and content creation.

Brick-and-mortar stores remain timeless, while pop-up shops have become the latest trend. With rising disposable incomes, luxury brands are embracing pop-ups. They offer flexibility and exceptional experiences, capitalizing on a unique model. Fashion houses like Jacquemus, Dior, Balenciaga, and Prada use pop-ups to attract young customers, immersing them in their world.Major brands like Hermes, Alexander Wang, Louis Vuitton, Chanel, and Cartier have found success with pop-ups. Post-Covid, changing consumer needs have pushed the fashion industry to revamp physical stores. Pop-ups are a great way to attract foot traffic, especially during the summer season.Luxury brands often launch eye-catching pop-ups in iconic locations during the summer. For example, Chanel brought its Hamptons vibe to Manhattan, while Hermès created the Hermèsmatic pop-up for dying squares. Louis Vuitton captured sea-inspired aesthetics in Saint-Tropez, and Alexander Wang used a pop-up truck for a unique concept.Pop-ups' success can be attributed to seasonal storytelling, exclusivity, and data collection. Summer pop-ups let luxury brands craft compelling narratives and experiment with design. They tap into exclusivity, enticing customers with limited-time offerings. Data collected from these activations informs future strategies, tailoring offerings and decisions based on consumer insights.By investing in summer pop-up shops, luxury brands infuse their offerings with the season's vibrancy, leaving a lasting impression on both loyal customers and curious passersby.

Elite SUV maker Jaguar Land Rover has launched a new campaign to promote its luxury car rental services. This service, with a catchy name ‘THE OUT’ and tagline ‘Live your Out,’ has been initialized with the aim to popularize the car rental services in the UK and to make people long for adventure in their routine lives.  ‘Live your out’ campaign has been created by UK creative agency House 337.THE OUT has been available to London residents, offering city lovers a one-click solution to booking their next romantic weekend, family road trip or spontaneous get-away. It is an effortless way to escape the bustle of the city. Customers can book through the iOS app in a matter of moments, and a sought-after Land Rover will be delivered to their home or office in a matter of minutes.There are so many incredible destinations to tick off the list: such as exploring the natural and culinary delights of the New Forest in Hampshire, celebrating a friend’s wedding at Anyhoe Park, or exploring the Whitstable seaside with young children. Studies have shown that more than half of consumers (52 per cent) would rather pay for a memorable experience than material possessions.‘The break out’ shows a family at the beach catching some waves, ‘The dine out’ depicts a couple having a picnic in the countryside, ‘The hang out’ features friends gathering around a fire, ‘The sleep out’ is set on a glamping trip, and ‘The far out’ portrays the vehicle roaming the hills.Matthew De-Graft Hayford, Head of Marketing, The Out, said: “We know our audience wants an experience of adventure and exploration. The ‘Live your out’ campaign grabs their attention and shows our target that our service is designed to meet their needs and high expectations from the moment of the booking itself.”Matthew Harrington, Executive Director, House 337, added: “The Out continues to provide an industry-leading premium service in luxury car rental. The striking creative and resonant message of this campaign marks a forward step towards building wider recognition of the brand and expanding the customer base.”

Dubai: Expectations about the role of business in society are changing dramatically. The impact of business on the environment is of vital importance to many corporate constituencies. Today, however, many more purely social concerns are coming strongly to the fore and CEOs are paying close attention.A Bain & Company survey of nearly 300 global CEOs reveals that 85% of business leaders view social issues as “urgent” concerns for their companies. When asked about the primary role of their business, 60% said either creating “positive outcomes for society” or “balancing the needs of all stakeholders.”“Companies that are at the forefront of addressing social issues linked to diversity, equity, and inclusion (DEI) and that have socially responsible supply chain practices have discovered ways to connect their social initiatives directly to their business strategies,” said Sara Minelli, an associate partner at Bain & Company Middle East. “It goes beyond implementing a risk mitigation approach but rather one that creates new possibilities and adds value to all stakeholders involved. In fact, these companies see the direct correlation between making a positive impact and achieving success.”One of the most influential stakeholder groups in the charge for change: customers. Customers have made it clear that they care about the social ramifications of their brand and product choices. A Bain survey found that half of consumers globally say they are more likely to buy from a brand that commits to combatting racism, and more than half are more likely to buy from a brand that commits to human rights. Regionally, 82% of consumers in Europe, the Middle East, and Africa are more likely to recommend a brand after learning it supports a social cause, and 86% of consumers in Latin America say it is very important that companies contribute to improving society. In the US, a third of Gen Z consumers say they would boycott a brand with bad labor practices.The executives Bain surveyed said social performance drives business outcomes in several ways. A self-assessment of executives at companies who lead on social issues perceive their companies to have higher revenue growth and EBIT growth than their peers who lag on social issues. They also perceived their companies to have better results in attracting customers and talent as well as raising capital.“When it comes to engaging in social issues, the challenge for many executives lies in figuring out how exactly to transform action on these issues into economically sustainable business performance,” said Jenny Davis-Peccoud, a partner at Bain and global head of the firm’s Sustainability & Responsibility practice. “The ‘S’ in ESG comprises a wide range of issues, which vary by organization. We recommend starting with a focus on four critical groups of stakeholders—local communities, customers, employees, and suppliers—and identifying actions that both address social issues for these groups and deliver results for the business.”Bain’s study explores four areas of opportunity to translate action on social issues into economically sustainable business performance:Improving social and economic conditions in local communities. Communities, where companies operate, are increasingly critical stakeholders for business. Some companies are looking at these stakeholders through a social lens and discovering how to materially improve conditions in their communities in ways that boost business performance.Identifying new sources of customer value. Applying a social lens to customers and markets can reveal opportunities to create value for whole new customer segments, including in underserved markets.Investing in the current and future workforces. Given the challenges companies now face in attracting and retaining the right talent, businesses can shift from being “talent takers” to “talent makers” by investing in employee learning and development.Enhancing supply chain resilience by building socially responsible supplier relationships. By examining their supply chains through a social lens, companies can work effectively with suppliers to ensure fair and equitable practices while also making their end-to-end supply chains more resilient.

Abu Dhabi: Al Yah Satellite Communications Company PJSC (Yahsat), the UAE’s flagship satellite solutions provider, (ADX trading symbol: YAHSAT), today announced plans to reinforce its presence in China, as part of its growth strategy to diversify and expand across international markets with the Chinese and the Asia Pacific regions at the forefront. Yahsat's senior commercial team, led by its Chief Commercial Officer, Sulaiman Al Ali, travelled to Beijing to meet with His Excellency Hussain bin Ibrahim Al Hammadi, the UAE Ambassador to China, who is leading the Diplomatic Mission’s efforts to empower UAE businesses to expand across the growing Chinese market.The team met with Thuraya's service partners, including Zhongyou Century (Beijing) Communications Technology CO. Limited, to explore potential business opportunities in strategically important sectors, including Government with a particular focus on search and rescue applications and Enterprise.The team presented its cutting-edge, next-generation mobility solutions, underlining its long-term objective to meet the evolving needs of Chinese customers across several sectors. The company’s top-selling solution, MarineStar, is expected to attract high demand from across China's maritime industry, revolutionizing connectivity and communications for maritime operators.In addition, Thuraya sells broadband terminals for land-based communications, addressing the connectivity needs of prominent customers in the country. The company's commitment to delivering reliable and high-speed connectivity solutions has garnered recognition and trust from key players in various sectors.A recent visit by Chinese Embassy officials to the company’s headquarters, in Abu Dhabi, was the most recent example of the burgeoning relations between Yahsat and China. The Chinese diplomats commended Yahsat’s role in locating and saving Chinese fishermen lost at sea, thanks to its satellite-enabled connectivity solutions.His Excellency Hussain bin Ibrahim Al Hammadi, UAE Ambassador to China, said: "The partnership between Yahsat and China holds immense potential for mutual growth and cooperation. The UAE Embassy is committed to providing full support to UAE businesses’ including Yahsat to expand in China, strengthening the ties between our two nations and fostering economic cooperation."Ali Al Hashemi, Group Chief Executive Officer of Yahsat, said: "We are proud of Yahsat's expansion as part of our diversification strategy geographically as well as venturing into new sectors. Our strategic partnership with China is expected to provide a big boost to our position in the global market. The successful visit by Chinese Embassy officials and the endorsement from the UAE Ambassador to China have given us the impetus to continue driving growth and development, not only in China but also across the Asia Pacific region."It is noteworthy that Yahsat has emerged in just 16 years as one of the largest commercial space and satellite enterprises in the Middle East, covering more than 150 countries worldwide. The Asia Pacific region is amongst the main international markets for the company due to its popular solutions including Thuraya’s award-winning MarineStar. By deploying advanced affordable satellite technology and comprehensive coverage, Yahsat has played a critical role in accelerating growth and development in the countries where it operates, quickly establishing itself as a trusted enabler of nation-building infrastructure.

Dubai: Tenable, the Exposure Management company, today announced the launch of ExposureAI, new generative AI capabilities and services across the Tenable One Exposure Management Platform. Tenable has also introduced Tenable Exposure Graph, a scalable data lake, Powered by Snowflake, that fuels the ExposureAI engine. This unified data platform - representing more than 1 trillion unique exposures, IT assets and security findings (vulnerabilities, misconfigurations and identities) across IT, public cloud and OT environments - is the largest repository of contextual exposure data in the world and feeds all of Tenable’s Exposure Management products.Prevention has long been a challenge for security teams. Conducting analysis, interpreting the findings and identifying what steps to take to remediate and reduce risk has traditionally been a time-consuming process that puts organizational security in reactive mode. Nearly six in 10 (58%) cybersecurity and IT pros say the security team is too busy fighting critical incidents to take a preventive approach to reducing their organization’s exposure.1 Furthermore, 73% of cybersecurity and IT pros believe their organization would be more successful at defending against cyberattacks if they could devote more resources to preventive cybersecurity.2Harnessing AI efficiently requires data and expertise to generate meaningful insights. Since the introduction of its dynamic Vulnerability Priority Rating (VPR) in 2019, Tenable has applied AI techniques to help organizations prioritize vulnerabilities based on true risk to the business. Recently, Tenable Research made generative AI-developed research tools available for free to the cybersecurity community. Now Tenable is using generative AI to put more power than ever in the hands of security teams, so they can be more efficient and focus more resources on preventing successful attacks. The insights Tenable ExposureAI creates make exposure management more accessible and turn all analysts into expert defenders.[Watch the Tenable ExposureAI video here: https://www.youtube.com/watch?v=JoUwrEg6BRM][Stat watch: With over 60 billion exposure events and more than 800 million different security configurations drawn from the continuous assessment of 1 billion assets, we believe Tenable has far and away the largest exposure data stores of any security company. This informs a level of meaningful insights that enables customers with faster analysis, decision making and guidance to stay ahead of attackers and prevent successful attacks.]Tenable ExposureAI provides three new categories of generative AI-based preventive security capabilities that are foundational to exposure management programs:Search - enables security teams to ask questions using natural language search queries to analyze assets and exposures across their environments, understand relevant contextual information and prioritize remediation effortsExplain - provides specific mitigation guidance that leverages Tenable’s unrivaled exposure data to provide security teams with clear visibility and succinct analysis of complex attack paths, specific assets or security findingsAction - delivers actionable insights and recommended actions based on the highest impact exposures, empowering security teams to proactively address risks and reduce their organization's overall exposure“For years, Tenable has used its market-leading vulnerability management data and applied AI techniques to help organizations prioritize vulnerabilities based on true risk to the business. AI is a part of our DNA.” said Glen Pendley, Chief Technology Officer, Tenable. “Now we’re using generative AI to put more power than ever in the hands of security teams to inform their exposure management programs and root out cyber risk wherever it exists.”Tenable One combines vulnerability management, external attack surface management (EASM), identity security, web application and API scanning and cloud security data to discover weaknesses before attackers can exploit them. It continuously monitors environments delivering the broadest exposure management coverage available. For more information or to register for a product demo, please visit: https://www.tenable.com/products/tenable-oneTenable is exhibiting at Black Hat USA this week in booth #1632. Tenable is also hosting a Capture the Flag event for security researchers on August 9 and 10 onsite and online. To participate, visit: https://tenable.com/events/capture-the-flag