National Health Insurance Company, Daman appoints Khaled Ateeq Al Dhaheri as CEO

The National Health Insurance Company – Daman, a subsidiary of PureHealth, has appointed Khaled Ateeq Aldhaheri as Chief Executive Officer.Aldhaheri previously held the role of Acting Chief Executive Officer at Daman, and has more than two decades of experience in healthcare, business, finance and management. He has undertaken several leadership positions in Abu Dhabi Health Services (SEHA), a subsidiary of PureHealth, including Chief Commercial Officer and Chief Financial Officer at SEHA, Chief Financial Officer for Al Ain Hospital (part of SEHA), and Acting Executive Director for Health System Financing at the Department of Health Abu Dhabi (DoH).His Excellency Khaled bin Shaiban Almehairi, Chairman of the National Health Insurance Company – Daman, said: “We are proud to announce this appointment, reinforcing our commitment to investing in, and empowering national talent to play key roles in the country’s healthcare sector. In his position as Acting Chief Executive Officer at Daman, Khaled Aldhaheri’s extensive leadership experience has successfully driven the team forward as we remain focused on expansion, as well as improving services to ensure we provide only the best quality in healthcare services, in line with PureHealth’s vision.”Shaista Asif, Group Chief Executive Officer, PureHealth Group, said: “This is a critical announcement for the group, reaffirming PureHealth’s commitment to appointing top national leadership talent into upper management roles. Aldhaheri has a long history of pioneering business growth and leading healthcare facilities, and we are confident he will continue to play a significant role in leading Daman as they continue their mission to strengthen the UAE’s healthcare sector, aligned with the PureHealth vision to promote longer, healthier and happier lives for the citizens and residents of the country.”Khaled Ateeq Aldhaheri, Chief Executive Officer at Daman, said: “It has been a great experience working with the Daman team as well as the wider team at PureHealth. I want to express my thanks for all of the support and trust the Senior Management Team and Board of Directors have placed in me. Daman already has a proven track record of pioneering achievements that have contributed to the advancement of the health insurance sector in the UAE, I look forward to continuing to work with the Daman team as we remain focused on providing even more innovative solutions to enable easy and affordable access to the highest quality of healthcare services as we remain united to our shared goal of longevity for the people of the UAE.”Daman aims to play a key role in advancing the health insurance sector as a leading health insurance company in the UAE and the region, with a membership base of more than 2.8 million and a network of over 3,000 medical facilities. The company’s ongoing growth and consistently enhanced services are attributed to its strategic vision, which aims to create a healthy and sustainable future through innovative smart solutions allowing members to access high-quality healthcare services.

PureHealth launches Dawak digital pharmacy platform

PureHealth has launched Dawak, an online digital pharmacy platform. The platform aims to simplify the way patients access, purchase and consume their medication throughout the UAE. The application is currently available to patients of the Abu Dhabi Health Services (SEHA), a PureHealth subsidiary, responsible for hospitals and clinics across Abu Dhabi, and will be rolled out to the general public at a later stage.The new platform helps users avoid waiting times, review and refill their medicines, select a convenient place and time for delivery and allow ease of payment via the platform. Dawak aims to ensure medication adherence and is a platform to report adverse medication effects. Dawak organises and delivers the medication into packs, which are individually sealed sachets, organised by date and time, and include the dosage details.The Dawak application is designed to be user-friendly and can further assist the customer with alerts to remind them to reorder or take their medication, share details of the correct dosage, and the scheduling of one-to-one calls with pharmacists to access further information. For healthcare providers, the Dawak pharmacist portal allows the tracking of orders requested by patients, shows the prescription details and selected delivery times, and can also raise insurance requests.Her Excellency Dr Noura Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi (DoH), said: "The Department of Health – Abu Dhabi (DoH) is proud to witness the launch of innovative solutions aimed at enhancing patient experience and healthcare outcomes. In line with Abu Dhabi’s digital transformation journey, similar smart initiatives enable the emirate to be a leading proponent and key driver for a digital future in healthcare and beyond. At DoH, we work hand-in-hand with our strategic partners in the sector to set the stage for a future driven by healthcare technology, innovation and artificial intelligence to further elevate the sector’s outcomes. Through this patient-centric initiative, patients will be able to access, purchase and consume their prescribed medicines in the UAE efficiently."Shaista Asif, Group Chief Operating Officer at PureHealth, said: "The introduction of our innovative online digital pharmacy platform, Dawak, exemplifies PureHealth's unwavering commitment to delivering comprehensive and cutting-edge innovative healthcare solutions. We firmly believe that technology and digital advancements serve as the primary catalysts for driving healthcare innovation and elevating patient outcomes. With Dawak, we revolutionise the entire prescription-delivery ecosystem, providing a seamless and enhanced experience that encompasses medication administration, proactive patient support, timely reminders, and comprehensive information.""At PureHealth, we are on a mission to unlock time for humankind by enabling individuals to prioritise their wellbeing and embrace a holistic approach to healthcare. We are delighted to expand our digital footprint in the UAE, amplify healthcare accessibility, and empower individuals through innovative technology solutions. Dawak is a testament to our strategic pursuit of excellence, as we continuously strive to enable our communities to live a healthier and longer, and fuller life in line with the directives and the wise visionary of the UAE’s leadership."

PureHealth acquires leading Tech Company

 PureHealth, the largest healthcare platform in the Middle East, has acquired 100% of PureCS, a leading cloud and technology services provider, specializing in cyber security, AI information systems, complete end-to-end IT, and digital services. By focusing on speed of digitization, this acquisition will ensure solutions are prepared for tomorrow’s needs, driving technological leadership in line with PureHealth’s commitment to creating a tech-enabled platform and raising standards in healthcare excellence, underpinned by the importance of the role of AI and technology in the healthcare and consumer sector.PureCS has delivered the region’s largest digital health project, the UAE’s national project called Riayati, UAE’s national unified medical records platform, with more than 17 million unique electronic medical records under one exchange. This transformative project improves patient care, streamlines record access, enhances efficiency, and promotes cost-effectiveness, reshaping the UAE's healthcare landscape. PureCS has also delivered several local and federal level technology related projects focusing on complex system integrations, datacenter, cyber security and digital consumer applications.Farhan Malik, Managing Director and Group CEO at PureHealth, said: “We are pleased to announce this acquisition which further strengthens our position as we continue to revolutionize the healthcare industry. With the added capabilities of dedicated tech company within the group, we are committed to raising the standards of healthcare excellence to further enhance patient care not only in the UAE, but globally within our international assets. Against the backdrop of continual digital advancements, it is imperative that we remain at the forefront, harnessing cutting-edge digital-first technologies and cloud-based healthcare solutions that provide positive impacts on the lives of individuals and communities.“We recently launched Pura, the region’s first AI-backed healthcare companion app, and PureNet, a dedicated healthcare cloud providing digital health as a service platform, built on advanced cloud computing technologies. We will capitalize further by developing both initiatives with the cloud engineering expertise that PureCS offers. Our commitment to leveraging technology and advanced AI-based solutions goes hand-in-hand with our mission to ensure the sector’s robustness and preparedness for the future,” continued Malik.PureCS boasts a robust team with 95+ data, Artificial Intelligence and Machine Learning experts, 200+ digital solutions professionals, 250+ infrastructure & cybersecurity personnel, and 100+ enterprise solution experts. This extensive human capability spans data science, AI, ML, digital solutions, cloud infrastructure, cybersecurity, and enterprise solutions, positioning PureCS as a technology powerhouse. The expertise serves as a catalyst for elevating PureHealth's capabilities, fostering innovation, and steering the healthcare ecosystem towards a more secure, efficient, and patient-centric future.Junaid Khan, Chief Technology Officer, PureHealth said, “We are excited to bring PureCS as part of the PureHealth Group. Healthcare companies can often face the challenge of information locked into various different systems, this acquisition will enable us to create a comprehensive health tech platform, with a holistic view of IT system requirements rather than an ecosystem operating in silos. PureHealth has already established the foundation of the future of healthcare, working towards the ‘Hospital in the Cloud’ and we are confident that our technological capabilities will benefit future initiatives, eliminating inefficiencies to further improve operational excellence, where PureHealth works towards the vision of healthcare in the cloud.”

PureHealth Sets Precedent by Partnering with National Security for Cyber Defense

PureHealth, the largest healthcare platform in the Middle East, announced the official integration of its inhouse Cyber Security Operations Center (SOC) with the National Security Operations Center, operated and managed by the UAE’s Cyber Security Council. This first of its kind move by a healthcare entity in the UAE aims to strengthen the country’s cybersecurity efforts and reaffirm its commitment to safeguarding sensitive clinical and patient data.Building upon an earlier agreement signed by PureHealth and the UAE Cyber Security Council, which focuses on strengthening the UAE's cybersecurity initiatives within the healthcare sector, this is a significant milestone following the initial announcement. The alignment will enable real-time sharing of threat intelligence, offering a comprehensive view of the nation's threat landscape and delivering valuable insights, all while enhancing the capabilities of the SOC teams. His Excellency Dr. Mohammed Hamad Al Kuwaiti, Head of Cybersecurity for the UAE Government, expressed his satisfaction with the agreement that is signed with a leading company in the field of health care: “With the increasing reliance on advanced technology, cyber threats and terrorism have increased, which made it necessary for us to join hands and protect our national achievements against emerging threats. This agreement is the first of its kind, with PureHealth being the first healthcare entity to integrate to the cloud, confirming the proactive approach and readiness to raise the efficiency of our health systems to be able to address any threats to the privacy of individuals and institutions. The Cybersecurity Council has built a robust base and a strong infrastructure for cybersecurity in the UAE, and is promoting a general cybersecurity awareness culture among individuals and institutions." Farhan Malik, Managing Director, and Chief Executive Officer of PureHealth said, "In the ever-evolving digital healthcare landscape, cybersecurity is the guardian of our data. Aligning PureHealth's Cyber SOC with the UAE Cyber Security Council's SOC will allow us to enhance our cyber resilience through real-time threat intelligence sharing, as well as empower us to confront the escalating sophistication of cyber threats. Our commitment to harnessing pioneering IoT and artificial intelligence solutions is intrinsically linked to our journey where we focus on taking healthcare to the cloud. Digital technologies will play a key role in our society’s development; however, we cannot ignore the threats this connected eco-system will bring. Therefore, while we capitalise on the industry 4.0, we are also proactively building our reliance framework.” Over the past 12 years, the healthcare sector has consistently experienced the highest average data breach costs among all industries, reaching a record-breaking global total of US$10.1 million. Notably, these costs have increased by 42 percent since 2020.[1] As a technology-driven healthcare platform with the largest integrated healthcare network in the UAE, PureHealth is spearheading the creation of a resilient healthcare ecosystem that harmonises scientific innovation with cutting-edge technology, reshaping healthcare for future generations. Within this vision, PureHealth is committed to ensuring the data security and protection of its patients and its extensive network of healthcare facilities, proactively addressing escalating cybersecurity threats, and actively contributing to the broader enhancement of national cybersecurity.

PureHealth partners with Dell Technologies to utilise generative AI

Abu Dhabi: PureHealth has partnered with Dell Technologies to utilise generative artificial intelligence (AI) across healthcare services including in early disease detection, medical data analysis and personalised treatment plans, further enhancing the health ecosystem in Abu Dhabi. The collaboration will harness the collective resources and technologies of both companies to improve health outcomes by ensuring access to leading medical solutions and services and accelerating long-term preparedness and agility.With Dell's innovative solutions, PureHeath aims to positively impact the wellbeing of communities by offering better patient experiences through intelligent healthcare decision-making and advancing health research.GenAI brings with it a multitude of advantages in healthcare, ranging from early disease detection by analysing extensive medical data, to personalised treatment plans based on individual patient profiles. GenAI can also improve medical imaging accuracy, aid in predictive analytics for disease outbreaks and expedite drug discovery, contributing to a more efficient and patient-centred healthcare landscape.The collaboration was signed by Junaid Khan, Chief Technology Officer at PureHealth, and Walid Yehia, the UAE’s General Manager of Dell Technologies. Michael Dell, Founder, Chairman, and CEO of Dell Technologies and Farhan Malik, Founder, Managing Director, and CEO of PureHealth, witnessed the signing of the collaboration between both organisations. Junaid Khan, Chief Technology Officer at PureHealth, said: “As we embark on this transformative journey with Dell, we are thrilled to pioneer a new era in healthcare. This collaboration signifies our unwavering commitment to advancing the future of healthcare by harnessing the rapidly increasing computing power and normalising GenAI-based outcomes. By integrating GenAI, we are poised to revolutionise the industry, improve health outcomes, and fortify our healthcare system's readiness for the future. Our efforts align seamlessly with our vision of extending human health span. GenAI is a powerful tool and will be incorporated in our digital transformation where we aim to take healthcare to the cloud.”Walid Yehia, General Manager, UAE at Dell Technologies, said: “GenAI continues to drive meaningful conversations and propel tangible progress across industries. We are using our position as the world’s broadest GenAI infrastructure portfolio provider to help PureHealth deliver critical services to citizens.”The collaboration further solidifies PureHealth's position as a global healthcare provider following the recent milestone acquisitions of Ardent Health Services, the US’s fourth largest private healthcare group and Circle Health Group, the UK’s largest private healthcare group. This growth path underscores Abu Dhabi vision to bolster its position as a leading global destination for healthcare and life sciences.According to Statista, the global AI healthcare market was valued at AED40.4 billion in 2021 and is projected to expand to have a market size of AED686.8 billion market size by 2030. This increase will drive considerable changes in how medical providers, hospitals, and pharmaceutical and biotechnology companies operate.PureHealth is actively reshaping the future of healthcare through a strategic fusion of technology and data, while also pioneering innovative GenAI-driven solutions. With a robust and expansive network encompassing hospitals, clinics, numerous diagnostic centers, insurance solutions, pharmacies, health tech and procurement services, PureHealth maintains its position as a trailblazer in the pursuit of longevity science and the transformation of healthcare systems.

PureHealth announces Net Zero emissions target by 2040

The largest healthcare platform in the Middle East, PureHealth, has set Net Zero emissions target by 2040. With this PureHealth has become the first health company in the Middle East, Africa and Asia to commit to net zero emissions by 2040 in alignment with Science Based Targets Initiative (SBTi). This announcement is in accordance to mark the UAE’s staging of the 28th Conference of the Parties to the UN Framework Convention on Climate Change (COP28). This pledge marks the company’s commitment to the nation’s net zero pathway and to raise sustainability awareness across the healthcare sector.  The UAE has become the first Middle East and North African country to announce a net zero emissions target when it declared the UAE Net Zero by 20250 strategic initiative in October 2021, prior to COP26 in Glasgow.Earlier this year, the Department of Health- Abu Dhabi (DoH) , the regulator of the healthcare sector in the Emirate, revealed Abu Dhabi’s healthcare sustainability goals in conjunction with Abu Dhabi Sustainability Week 2023. The goals aim to reduce carbon emissions by 20% in 2030 and Net Zero by 2050. Through these goals, DoH seeks to set a roadmap for the emirate’s healthcare sustainability progress and accelerate alignment across the ecosystem.PureHealth’s Net Zero by 2040 pledge was announced at the Longevity of the Planet summit in Abu Dhabi, attended by His Excellency Dr. Sultan Ahmed Al Jaber, COP28 President-Designate and UAE Minister of Industry and Advanced Technology; Her Excellency Mariam Bint Mohammed Almheiri, the UAE Minister of Climate Change and Environment; His Excellency Mansour Ibrahim Al Mansouri, Chairman of the Department of Health – Abu Dhabi; and other government dignitaries.His Excellency Dr. Sultan Ahmed Al Jaber, COP28 President-Designate and UAE Minister of Industry and Advanced Technology, said: “Climate change presents a serious threat to human health with health shocks and stresses already pushing around 100 million people into poverty every year. If the world doesn’t take decisive action, this will only worsen. That’s why I’m pleased to see PureHealth pledging to meet net zero by 2040 today - setting their ambitions on climate actions high. COP28 will create a breakthrough moment for climate and health, by being the first to devote an entire day of the agenda to health, and the first to deliver a health and climate ministerial. To keep 1.5 within reach, the world needs to see every part of society come together and take transformational steps like this forward.”Her Excellency Mariam Bint Mohammed Almheiri, UAE Minister of Climate Change and Environment said: “We are actively engaging more of the private sector in the UAE's journey to Net Zero 2050 and this announcement aligns perfectly with the UAE’s commitment to combatting climate change and achieving our Net Zero by 2050 goal. The healthcare sector plays a crucial role in climate action, as climate change is not only about protecting the environment but also strongly linked to people's health and quality of life. It affects the well-being of individuals and the future of humanity as a whole.”Farhan Malik, Managing Director and CEO of PureHealth, said: “The world is approaching a tipping point; achieving the goal of net zero emissions cannot come soon enough. We hope our bold move will inspire other companies to accelerate their decarbonisation efforts. We are inspired by the leadership of the UAE in accelerating climate action that benefits our climate and the environment, protects communities and unlocks economic value and sustainable growth. PureHealth will closely partner government and business in realising the country's Net Zero by 2050 strategic initiative and applauds its role as host of COP28, a milestone climate change summit for all humanity. In line with the UAE Year of Sustainability, our pledge to be Net Zero by 2040 demonstrates that companies in the UAE are taking responsibility for a greener future."With the global healthcare sector accounting for around five per cent of carbon emissions, but around 10% of global GDP, PureHealth has developed a comprehensive decarbonisation roadmap encompassing a range of more responsible business practices such as sustainable procurement, improved waste management and stricter control on fugitive emissions. Carbon emissions will be further reduced through more energy-efficient buildings and infrastructure, and cleaner transport fleets. The adoption of clean and renewable energy is another priority.