Samsung Gulf Electronics has announced that the new Galaxy S24 Series - Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 - are now available for pre-order for customers across the UAE until January 30, 2024.The Galaxy S24 Series ushers in a transformative era for mobile devices, with AI enhancing every aspect of the user experience. From seamless communication through intelligent text and call translations to the Galaxy ProVisual Engine that expands creative possibilities to setting a new benchmark for mobile search, the Galaxy S24 Series, powered by Galaxy AI, is the premium, intelligent experience only Galaxy could create.Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, remarked, "The Galaxy S24 Series marks a significant leap in global connectivity and mobile innovation. With Galaxy AI at the forefront, we're excited to introduce the Galaxy S24 Series to the UAE, offering Galaxy enthusiasts the chance to explore myriad unique opportunities enabled by Galaxy AI. Our exclusive pre-order promotions ensure easy access to these devices and provide exceptional value for those looking to upgrade."To celebrate the milestone, Samsung has announced special offers across Samsung.com, in Samsung stores, and at retail partners.UAE customers who pre-order the new Galaxy S24 Series will benefit from a complimentary double storage upgrade, a 1-year Samsung Care+ support service covering accidental damage and repairs, and a free 45W travel adapter. Additionally, customers can take advantage of trade-in deals, with potential savings of up to AED 3,700 on the Galaxy S24 Series.The Galaxy S24 Ultra introduces a durable titanium frame, a first for Galaxy phones, delivering enhanced longevity. Its slimmer design ensures a more comfortable grip for on-the-go use. The Galaxy S24+ and S24 feature a sleek One-mass design, merging the rear cover and side frame for a more elegant look. Reflecting the hues of Earth's minerals, the Galaxy S24 Series offers a palette of sophisticated colors. The Galaxy S24 Ultra is available in Titanium Gray, Titanium Black, Titanium Violet, and Titanium Yellow, while the Galaxy S24+ and Galaxy S24 come in Onyx Black, Marble Gray, Cobalt Violet, and Amber Yellow. Each model also features exclusive online-only color options.

Samsung Electronics has announced it is opening nine Galaxy Experience Spaces around the world to showcase how galaxy AI enables new ways to connect, create and play. The spaces — opening after Galaxy Unpacked — will immerse fans in Samsung’s latest innovations in cities including Bangkok, Barcelona, Berlin, Dubai, London, New York, Paris and Seoul.“Galaxy empowers people with new experiences and new ways to do what they love. With Galaxy AI, we’re redefining what’s possible on mobile devices,” said Stephanie Choi, EVP & Head of Mobile eXperience Business at Samsung Electronics. “These spaces will give Galaxy fans the first opportunity to see a new era of innovation firsthand, and we can’t wait to see how Galaxy AI will empower people to unleash their potential.”Immediately upon entering these vibrant, contemporary spaces, visitors will know they’ve stepped into the future. Yet, everything visitors will experience will be available to them very soon on Galaxy’s newest devices. As visitors move between interactive and immersive zones, they’ll see how Galaxy AI amplifies everyday activities in ways never seen before, from discovering new places to capturing and sharing content to communicating across language barriers.In every region, visitors will experience different twists on what Galaxy has to offer. Fan-favorites like Nightography and Galaxy gaming will captivate visitors, inspiring new ways to be creative and play with cutting-edge technology. In some regions, visitors will even be able to participate in special activities like daily gaming tournaments where gamers will compete against one another in some of the most popular mobile games. As visitors explore and test out all the features, they’ll receive stamps that can be redeemed for exclusive giveaways before they leave. Plus, a lucky draw will give visitors the chance to walk away with a special prize.

Samsung Electronics Co., Ltd. today announced it will be showcasing new innovative projects developed from its C-Lab program at CES® 2024, which runs from January 9 through 12. During the showcase, Samsung will highlight 15 startups and projects — the highest number the company has ever featured — at Eureka Park at the Venetian Expo in Las Vegas, the main exhibition space for startups at the world’s biggest tech show.This year's CES is expected to feature more than 1,000 startups and attract more than 130,000 visitors from around the world, including business executives, investors and media. At the event, Samsung expects startups from C-Lab to assess global market responses, strengthen their business feasibility and meet with investors.“The goal of the C-Lab program is to elevate a platform for startups to grow and flourish,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “CES is the perfect venue for these exciting companies and projects to show major tech players that they belong on the global stage.”The C-Lab program was created in 2012 and since it was established, Samsung has nurtured a total of 872 startups and projects. This includes 475 through C-Lab Outside and 397 through C-Lab Inside. In particular, the 537 C-Lab startups (62 from C-Lab Spin-off and 475 from C-Lab Outside) have raised a cumulative total of $1 billion in investment.C-Lab Outside: Ten Startups That Include AI, Energy and Healthcare ProductsC-Lab Outside was created in October 2018, and startups selected for the program receive full support — including office workspaces, customized development programs and investment — along with business cooperation from Samsung Electronics. Dr.Tail, an online veterinary consultation service, has collaborated with Samsung Electronics to bring its services to Samsung Smart TVs and will be exhibited at the C-Lab booths at CES.In addition to Dr.Tail, Samsung Electronics will exhibit nine other startups selected and supported by the C-Lab Outside program:RebuilderAI: AI solutions for fast and easy 3D content creation on smartphonesGhost Pass: decentralized remote biometric authentication solutionsDEEPX: an NPU-based AI semiconductorStyle Bot: a fashion recommendation service based on user-owned clothing dataVsion: a smart window with adjustable transparencyDolbomDream: a smart, inflatable jacket designed to monitor the health of senior citizens60Hertz: an AI-powered virtual power plant (VPP) solutionWrtn Technologies: a generative AI portal serviceNdotLight: a web-based collaborative 3D design platform"We are excited to be part of C-Lab’s high-profile startup booth at Eureka Park," said Sunkwan Lee, CEO of Ghost Pass. “Thanks to the support of Samsung C-Lab, we won the CES Innovation Award this year, which I think makes this year’s CES a good opportunity for us to take a step toward going global."Two C-Lab Inside Projects From Samsung Employees and Three C-Lab Spin-off Startups That Started at SamsungSamsung has been exhibiting its C-Lab Inside projects at CES since 2016, and this year’s CES exhibit will feature two projects that are currently being fostered in-house. These projects are from the healthcare and pet-tech sectors and have been highly regarded for their innovation, marketability, and completeness:ID.EARS: a healthcare platform that analyzes brain waves captured by earbudsDumboCam: a pet training platform that utilizes Vision AIIn 2016, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2024, three C-Lab spin-off startups — which initially started as C-Lab Inside projects — will showcase their innovative products in C-Lab booths:Yellosis: smart toilets and AI healthcare solutions based on measurement of liquid body wasteBecon: AI-powered hair loss management solutionsGoose Labs: metaverse home workout app with real-time motion-sensing avatarsC-Lab Startups Win 23 CES 2024 Innovation AwardsIn November 2023, the Consumer Technology Association (CTA) announced the winners of the CES 2024 Innovation Awards, including the award for Best of Innovation. Projects from the C-Lab program received one Best of Innovation Award and 22 Innovation Award Honorees.Samsung is sharing its knowledge of winning CES Innovation Awards and entering the global market with the C-Lab startups, which has allowed them to find success. At CES 2024, 16 C-Lab Outside startups were named as Innovation Award Honorees. As for C-Lab Spin-off startups, one project received a Best of Innovation Award and four were named Innovation Award Honorees.Specifically, STUDIO LAB — a startup spun off in 2021 — won the CES Innovation Award. The company’s products include Seller Canvas, an AI-based commerce detail page automation service, and Photo-bot, an automated commerce photography robot that combines AI and robotics.Yellosis and DEEPX — two of the startups being exhibited at the C-Lab booths — each received Innovation Awards in three categories. Yellosis is a digital health startup spun off in 2020 that developed Cym702 Seat, a smart toilet that automatically measures liquid body waste and provides health management solutions. The company also developed Cym702 Circle, a smart toilet that simply measures glucose in liquid body waste in public restrooms. Yellosis won CES Innovation Awards in three categories, including Digital Health,Smart Cities and Product in support of human security .DEEPX was founded in 2018 and develops edge AI chips for computational processing of AI algorithms such as deep learning-based object recognition, face/voice recognition, image classification and image quality improvement. DEEPX is the first AI semiconductor company to win CES Innovation Awards in three categories, including Embedded technology, Robotics and Computer hardware & components.

Samsung Electronics Co., Ltd. today unveiled the complete final cut of “Epic Worlds,” a unique cinematic project filmed entirely with a Galaxy S23 Ultra, capturing the essence of several distinct film genres and redefining the possibilities of mobile content creation. Almost entirely crowdsourced before being edited together for today’s compilation release, “Epic Worlds” is a testament to the power of open collaboration.At the heart of this new storytelling approach is a short centerpiece film, starring Emma Myers (known for her role in Netflix’s “Wednesday”) on a journey that transitions through the genres of film noir, science fiction, western, fantasy and action thriller. Myers plays the protagonist, but the hero of the piece is the Galaxy S23 Ultra’s Nightography. With an unparalleled ability to capture low-light scenes, Nightography enables clarity and detail that is truly cinematic.What’s more, this central narrative has inspired complementary content. All around the globe, local influencers from Team Galaxy shot their own scenes in reaction. These diverse pieces, all filmed with the Galaxy S23 Ultra, have been woven together with the centerpiece to create the cohesive spectacle that is the complete “Epic Worlds.”“I am so excited that Samsung invited me to be a part of Team Galaxy. Using a smartphone to bring such an incredible short film to life was really amazing, and I totally loved the results and the entire process,” said Myers. “I am drawn to unique projects, so working with Samsung provided me the opportunity to use that creativity more and to encourage others to do the same by creating their own short films. I cannot wait for everyone to see the compilation cut of ‘Epic Worlds’ — it’s a next-level collaboration.”“It’s honestly blown me away,” said Zee Ntuli, director of the “Epic Worlds” centerpiece. “I’ve been incredibly impressed with what this Galaxy device is capable of. What’s really amazed me is how the phone performs in low light. Nightography is just a remarkable feature.”The project follows the success of previous Filmed #withGalaxy campaigns, in which Samsung joined hands with high-profile filmmakers to demonstrate Galaxy’s power to create cinema-worthy content. “Epic Worlds” builds on that legacy with a bold statement that great content creation goes beyond power and image quality — it is also about creativity, community and the collaborative spirit, all of which Galaxy fosters.“Epic Worlds” is an invitation for content creators to harness the power of Galaxy and bring their most imaginative ideas to life. With Galaxy, professional-caliber content creation is available to everyone, everywhere.The final compilation cut of “Epic Worlds” is out now and can be watched here. The centerpiece short film starring Emma Myers can be viewed on YouTube.

Samsung Gulf Electronics has partnered with Dubai Knowledge Park, part of TECOM Group PJSC and a global hub for lifelong learning, to offer students across universities within the district exclusive discounts and benefits on select Samsung products.The announcement was made during a student roadshow, which was inaugurated by DooHee Lee, President of Samsung Gulf Electronics and Ammar Al Malik, Executive Vice President of Commercial at TECOM Group. DooHee Lee, President of Samsung Gulf Electronics, said, "We are delighted to partner with Dubai Knowledge Park to offer exclusive benefits to its talented and aspiring students, who are the future leaders of our knowledge-based economy. At Samsung, we always strive to empower students with latest innovation and technology, so they are future-ready for the new work of world. This initiative is one of our many efforts to enhance learning and development opportunities for them and we look forward to the success of this program.”Commenting on behalf of Dubai Knowledge Park, Ammar Al Malik, Executive Vice President of Commercial at TECOM Group, said: “Opening pathways to access modern technology and innovation holds the key to accessing limitless knowledge and fostering innovative thinking. Embracing these advancements cultivates a generation of critical thinkers and problem solvers, poised to shape a brighter, more inclusive future.“Dubai Knowledge Park’s strategic vision is aligned with the goals of Dubai Economic Agenda ‘D33’ to grow the global knowledge economy through homegrown innovation. We are pleased to partner with Samsung Gulf Electronics to offer further avenues that support creative thinking within our community of talent."The campaign will enable students to enjoy up to a 30% discount on select products when purchasing from samsung.com. In addition, they will be eligible for an exclusive top-up voucher with code ‘DKP’ to be used when checking out on samsung.com, enabling them extra perks such as Galaxy Entertainer, Samsung Care+ for Galaxy Z Fold 5 and Galaxy Z Flip5, and a 10% discount on select Samsung products.Samsung Gulf Electronics is among the global technology leaders with its regional headquarters located in Dubai Internet City, within TECOM Group’s ecosystem.Alongside Dubai International Academic City, Dubai Knowledge Park makes up the education district of TECOM Group, providing a vibrant ecosystem for almost 30,000 students to be connected through activities, workshops, and events that encourage collaboration and knowledge-sharing to drive Dubai’s innovation economy.Dubai Knowledge Park and Dubai International Academic City are part of TECOM Group’s portfolio of 10 business districts, including Dubai Media City, Dubai Internet City, Dubai Industrial City, Dubai Production City, Dubai Science Park, Dubai Studio City, and Dubai Design District (d3).

Samsung Gulf Electronics, in collaboration with etisalat by e&, will contribute a portion of profits from the latest Galaxy devices sold on Samsung.com and etisalat by e& channels to Emirates Nature-WWF. The funds will be used to support Emirates Nature-WWF’s local conservation projects in the UAE, aligning with Samsung and Etisalat by e& commitment to sustainability and environmental protection.Samsung’s pledge for sustainability goes beyond the products. A significant part of these devices is made from recycled materials, including plastics sourced from discarded fishing nets, water barrels, and PET bottles. These materials are carefully repurposed to create Galaxy devices that not only deliver outstanding performance but also contribute to environmental preservation.Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: “At Samsung, we believe in the power of small steps. On their own, these steps may seem small, but the collection of them all taken together leads us to where we need to be. That’s exactly how we think of all our different sustainability efforts; they’re all steps towards a better future. Inspired by the values of the Galaxy for Planet vision, our Galaxy devices are known for their cutting-edge technology. Now, we are providing our customers across the UAE with the opportunity to contribute to local conservation efforts while acquiring the latest Galaxy devices. This is particularly important, as it coincides with the run-up to the much-anticipated COP28,” Additionally, Khaled El Khouly, Chief Consumer Office, etisalat by e&, shared: “We are committed to building a sustainable future, and this collaboration is in line with our ambitious goals to combat climate change and protect our planet. With every device sale, we are investing in the planet’s well-being. Customers will also be making a conscious decision to actively participate in the preservation of our environment at the same time embracing innovation.”The campaign includes several Galaxy devices such as the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9, Galaxy Watch 6, and Galaxy S23 Series. These devices are not only designed for durability and performance but also with the planet in mind. They incorporate recycled materials, pre-consumer recycled glass and aluminium, and post-consumer recycled plastics, making them a testament to Samsung’s dedication to sustainability.

In a significant antitrust trial against Google, a former executive from Samsung Electronics' venture capital arm revealed that pressure from Google hindered the expansion of mobile app developer Branch Metrics' software on Samsung smartphones.Patrick Chang, who formerly worked at Samsung Next, advocated for the integration of Branch Metrics' software into Samsung's Android smartphones. However, he encountered resistance due to concerns raised by Google. Branch Metrics had to limit some of its software functions to address Google's complaints, ensuring that its in-app searches did not link to the web.Chang also highlighted opposition from wireless carriers like AT&T, which sell Android phones and were influenced by Google's dominance.The U.S. Justice Department presented evidence suggesting that Google pays substantial sums, around $10 billion annually, to smartphone manufacturers and wireless carriers in exchange for making its software the default option, thereby maintaining its search monopoly.During cross-examination, Google's attorney questioned Chang about whether Samsung's reluctance to adopt Branch's software might also be attributed to its perceived inefficiency, with few users clicking on the links offered by Branch.This testimony occurred during the fourth week of a lengthy trial, during which the Justice Department sought to demonstrate that Google engaged in anticompetitive practices to maintain its search and advertising monopoly. Google contends that its business practices comply with the law.

Oman: Samsung Gulf Electronics has announced the local availability of the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Series and Galaxy Watch6 Series in Oman, following the global launch at Unpacked in Seoul, South Korea on July 26. DooHee Lee, President of Samsung Gulf Electronics, said: “In the last four years since the launch of the first Galaxy Fold, we have been on a constant journey where we have listened to customers and learnt from them. The GCC markets' ever evolving and vibrant landscape underscores the significance of providing an exciting mobile experience that also enhances the new growth chapter in the region. As we reveal robust local partnerships, we are poised to forge impactful experiences for our valued consumers.”  Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said, “The Galaxy Z Flip5 and Galaxy Z Fold5 are truly revolutionary devices, overcoming the challenges associated with folding screens to deliver durable and stylish devices.Meanwhile, the Galaxy Tab S9 Series takes mobile productivity to a whole new level with a sleek device designed around our customers’ needs. The Galaxy Watch6 Series, on the other hand, is the new wellness hub with a range of innovations that makes tracking your health and fitness goals a seamless experience. We've seen an overwhelming response to our pre-order offers, which have been extremely encouraging. As we launch the new devices in the market, we are excited to surpass this demand. We forecast an aggressive double-digit growth in our mobile ecosystem throughout the year.” Samsung’s heritage of innovation and dedication to the foldables category has created an incredibly versatile lineup of devices. With a strong belief in the potential of the foldable format, paired with world-class R&D and manufacturing capabilities, Samsung has consistently refined and optimized the Galaxy Z series lineup. From content creation on Galaxy Z Flip5’s new Flex Window to seamless multitasking on Galaxy Z Fold5, this series of Galaxy foldables meets and exceeds the distinctive needs of today’s users. With solid performance and an optimized battery powered by the latest processor, the new devices transform what is possible with a smartphone open or closed.The new Galaxy Tab S9 series redefines the tablet landscape and sets new standards for immersive viewing and creative freedom. Across all three models, Galaxy Tab S9, S9+ and S9 Ultra, Dynamic AMOLED 2X display ensures epic viewing and entertainment experiences with the power of Qualcomm Snapdragon® 8 Gen 2 for Galaxy. An in-box, IP68-rated S Pen helps users bring their ideas to life. And as the first Galaxy Tab S series to earn an IP68 rating, the Galaxy Tab S9 series enables users to follow their inspiration, both indoors and out.The new Galaxy Watch6 and Galaxy Watch6 Classic are designed to help users build healthier habits every day and through the night. Galaxy Watch6 series packs holistic health offerings and powerful performance in a refined and sleek design, boasting a slimmer bezel, a larger, more vibrant display, and a more interactive user interface. Both models also allow users to access a greater selection of versatile watch faces as well as new band options that empower them to meet their goals. Partnerships for a better futureSamsung users can now unlock the full potential of the Galaxy experience through Samsung Wallet. The newly enhanced Samsung Wallet is the go-everywhere, worry-free app for essentials such as payment cards all in one convenient e-wallet with the highest coverage among regional banks. Also, customers can now earn Samsung Reward points with each purchase made via Samsung Wallet – these points can be redeemed on Samsung.com.  Launch offer & pricing (Samsung.com) Oman customers purchasing the Galaxy Z Flip5 via Samsung.com will receive 1-year Samsung Care+ with screen coverage, Galaxy Buds2, 25W travel adapter along with 5X Samsung Rewards. For those purchasing the Galaxy Z Fold5 via Samsung.com, they will receive 1 year Samsung Care+ with screen coverage, Galaxy Buds2, 25W travel adapter and up to 10X Samsung Rewards. Within the Galaxy Tab S9 Series, the 1TB and 512GB variants of the Galaxy Tab S9 Ultra are exclusively available on Samsung.com. Those purchasing the 1TB will also receive a Slim Book Cover Keyboard along with a 1-year subscription of Microsoft Office 365 Personal, and 5X Samsung Rewards. For all the other Tab S9 variants, buyers when purchasing, will receive Galaxy Buds2, subscription of 1-year Microsoft Office 365 Personal and 5X Samsung Rewards. Samsung Members will also receive four months of YouTube Premium, four months of OSN+, three months of Shahid VIP, a 1-year subscription of Microsoft Office 365 Personal, and 1-year Entertainer membership when purchasing the Foldables and the Tabs via Samsung.com. Meanwhile, Galaxy Watch6 customers on Samsung.com will receive complimentary Galaxy Buds2 as well as earn 5X Samsung Rewards. Launch offer & pricing (Retail) Customers purchasing the Galaxy Z Fold5 or Z Flip5 will receive 1-year Samsung Care+ (screen coverage). Samsung Members will also receive four months of YouTube Premium, four months of OSN+, three months of Shahid VIP and 1-year Entertainer membership. Galaxy Tab S9 Series customers will benefit from free Galaxy Buds2 and 1-year subscription of Microsoft Office 365 Personal. Samsung Members will additionally benefit from four months of YouTube Premium, four months of OSN+ and three months of Shahid VIP subscriptions, and one year of Entertainer membership. Meanwhile, Galaxy Watch6 Series customers will receive complimentary Galaxy Buds2.  

DUbai, UAE : Samsung Gulf Electronics has launched an interactive Galaxy Open Market pop-up at the Dubai Mall to showcase its latest Galaxy devices following the July 26 Galaxy Unpacked event, which took place in South Korea. Under the theme ‘Join the Flip Side’, the new launches include the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Series and the Galaxy Watch6 Series.The pop-up store at the world’s largest mall is now open until August 28th, allowing visitors and fans to experience the newly unveiled devices. The interactive pop-up features numerous activities divided into various themed experiential zones to highlight key features of the latest Samsung devices.At the FlexCam Selfie experiential zone, visitors can explore diverse selfie angles with the Galaxy Z Flip5, while at the gaming station, visitors can experience powerful gaming performance through various Z Fold5 and Tab S9 Ultra gaming kits, including a Mini Arcade and a Z Fold5 + Controller. The wellness zone will provide an experience around the Galaxy Watch6 Sleep Mode, including a sleep analysis and coaching guide to improve sleeping habits.Lastly, a Galaxy Z Flip5 Customization zone will let the visitors customize the new Flex Window using their own selfies. They will be able to experience a variety of custom elements from the display and create a unique Flex Window themselves.Visitors will have the opportunity to earn points for visiting each of the different experience zones, which they can redeem for gifts on exit,. To keep the engagement factor intact, Samsung will also be hosting a series of competitions, photography masterclasses as well as daily workshops during the course of the pop-up.

Dubai: Samsung Gulf Electronics introduced the Smart House of Entertainment concept in Dubai to showcase how its 2023 TV line-up is best suited for the evolving lifestyle needs of consumers. At an exclusive event in Dubai, Samsung demonstrated how it is leading in home entertainment innovation, delivered through seamless smart connectivity and an exclusive range of ultra-large screens that puts the TV at the heart of the smart home experience.This focus on premium Smart TVs has seen Samsung uphold its unparalleled leadership in the TV industry for nearly two decades. Data from research firm Omdia reveals that Samsung again topped the global TV market in 2022, making it the 17th year in a row that the company ranked first in the global TV market.Samsung showcased the Smart House of Entertainment concept in a luxury villa at Nikki Beach – Dubai. Spanning four rooms, the concept offered visitors a glimpse of how Samsung's 2023 TV line-up provides premium entertainment experiences for consumers. Each room featured different Smart TVs, including Neo QLED 8K, OLED, The Freestyle, The Frame, The Serif and The Sero. Additionally, all the rooms were powered with Samsung's SmartThings home automation technology, positioning the TV as the smart hub of every room in the house. With many homes having TVs in each room today, the Smart House of Entertainment demonstrates how Samsung empowers each family member with powerful, intelligent technology to define their personal entertainment experience.The Smart House concept aligns with the increased interest in smart homes among UAE residents and, more broadly, with UAE's vision for Smart Cities. By connecting various devices and appliances throughout the house, Samsung demonstrates how users can create a smart lifestyle tailored to their needs.   Nikola Aksentijevic, Head of Visual Display Group, Samsung Gulf Electronics, said: "Through innovation and listening to our customers, Samsung continues to lead the industry as the world's leading TV brand, particularly in the large screen segment. With the Samsung Smart House of Entertainment concept, we can demonstrate how we are accelerating our customers' adoption of cutting-edge smart home experiences. In this journey, our content partners play a fundamental part in the Samsung TV offering, and we will continue working together to bring the best customer experience and content for all."     Starting in the living room, guests were able to experience top Arabic content on Shahid on the 98-inch Neo QLED, which instantly transforms the room into a home cinema. It is powered by the Neo QLED 4K and features Quantum Mini LEDs that produce a billion colours and intense contrast with 1.5 times more lighting zones than Samsung's Quantum Matrix Technology. This is complemented by lifelike sound with Dolby Atmos, Object Tracking Sound Pro and Symphony 3.Gaming enthusiasts experienced epic gaming with the Neo QLED in the Gaming Zone powered by Xbox. The TV features the Motion Xcelerator Turbo+, which brings high-speed games and high-octane movies to life with crisp visuals at blazing-fast speeds, with up to 144hz refresh rate with compatible PC-connected content. Meanwhile, the Freestyle projector offers easy connectivity with PC or gaming console, turning any flat surface into a Full HD 100" gaming screen. To enable gamers to make the most out of their games, the 2023 Neo QLED 4K features the Samsung Game Bar with helpful information such as the current refresh rate and input lag. Gamers can also change the screen's aspect ratio to widen their field of view for more compelling gameplay.On to the family room powered by OSN, guests experienced how the 2023 OLED 83” delivers bold contrast, dramatic sound, and vibrant colours. Its proprietary Quantum HDR OLED+, boosted by Quantum Dots, delivers bold contrast, dramatic sound, and vibrant colours, elevating OSN+ content to a whole level. The powerful AI processing technology transforms ordinary content into colourful 4K video while Dolby Atmos audio provides immersive surround sound.In the adjoining master bedroom, guests marvelled at STARZPLAY content on The Frame 75” which combines the innovation and picture quality of a Samsung QLED 4K with the ability to customize the stylish bezel to fit the home décor. When idle, The Frame turns into your personal art exhibition, featuring some of the world's most beloved masterpieces, curated by Samsung in conjunction with leading museums and galleries.Through product innovation, Samsung is driving the premium TV market, attracting more content partners to its entertainment ecosystem. At the Samsung Smart House of Entertainment event, regional and global partners such as STARZPLAY, Anghami, Shahid, OSN, Disney+, YouTube and Microsoft Xbox, and more collaborated with Samsung to showcase their blockbusters, leveraging the New QLED and OLED's cutting-edge visuals, true-to-form color reproduction and high-quality surround sound. By pursuing such effective collaborations, Samsung leads the industry in content partnerships and alliances, adding more value and entertainment options for customers.  By focusing on bigger, better screens, Samsung is delivering premium entertainment experiences for customers while aligning with customers' needs. The Omdia report reveals that Samsung dominated the global ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75 and 80 inches, respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.