du, from Emirates Integrated Telecommunications Company (EITC), today signed a strategic a Memorandum of Understanding (MoU) with Samsung. This collaboration marks a significant milestone in the companies' relationship, allowing for expansion in the business-to-consumer (B2C) and business-to-business (B2B) segments.Commenting on the partnership, Karim Benkirane, Chief Commercial Officer at du, said: "We are thrilled to solidify our partnership with Samsung, this collaboration will allow us to provide our customers with an even wider range of cutting-edge products and services. By combining the strengths of both companies, we are confident that we can meet and exceed the evolving needs of our customers."Under this new agreement, du and Samsung will work together to expand Samsung's digital service business and offerings, such as Samsung Care+, through retail, online, and mobile channels. This move aims to enhance the overall customer experience for both B2C and B2B customers.Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: "This strategic collaboration with du is a testament to our commitment to delivering innovative mobile experience to our customers in the UAE. Through this partnership, we will be able to bring our cutting-edge products and solutions including Galaxy AI- a key enabler for new user experience paradigms, especially when it comes to the tools that empower creative expression, productivity, and barrier-free communications. This is the beginning of the future of mobile AI and we are proud to share this journey with our esteemed partner, du.The partnership between du and Samsung will focus on various business fundamentals and key development pillars. This includes expanding B2C practices to B2B, with an emphasis on the Enterprise Edition portfolio and rugged device offerings. Additionally, du will have exclusive access to Samsung's latest product launches, ensuring customers have access to the most advanced technology available. The companies will also collaborate on reaching the younger generation, with joint participation in events like the Dubai Esports Festival.Another strategic focus of this partnership is the creation of B2B-specific workshops and events to maximize reach. The collaboration aims to provide customers with value-added services (VAS) and monetization opportunities through direct investment and by leveraging the du ecosystem. Furthermore, the companies plan to develop B2B-specific rate plans for the enterprise edition and rugged device portfolio, as well as collaborate on CRM initiatives for local customers in the premium segment offerings.

Smart Salem, the UAE's leading one-stop shop and high-tech medical fitness and wellness provider today announced a partnership with Samsung Gulf Electronics to help enable UAE residents in achieving their health and wellness goals for 2024.This partnership plays a key role in Smart Salem’s recently introduced campaign, “New Year, New Me”. Aligned with the widely popular resolution people make to enhance their health and wellness at the beginning of the year, Smart Salem is offering UAE residents exclusive discounts of up to AED 200 on the Samsung Galaxy Watch6.Smart Salem advocates for the community's health and wellness and offers executive wellness services as part of its diversification strategy this year, emphasizing the importance of community-wide wellness awareness. Customers can upgrade medical fitness appointments to include comprehensive wellness screening or book separately, from Vitamin Profiles to vital organ profiling, with premium packages offering a consultation with a doctor.UAE residents can take advantage of the Smart Salem services and Samsung discounts by booking a Medical Fitness test or Premium Wellness package online and visiting one of Smart Salem’s flagship centers: Dubai Knowledge Park, Index Tower, or City Walk, throughout January. Walk-in appointments also qualify for the discount.The use of wearable health devices, including fitness trackers, Smartwatches, Smart bracelets and even Smart rings, have grown popular in recent years, with approximately 45 percent of GCC residents claiming wearable tech is an effective way to monitor their personal health. The devices, which enable people to track their daily steps, set goals, track their activity, track their sleep, and monitor vital health, are also popular for motivation for users to achieve their health and fitness goals.Amanda Gravitis, CEO of Smart Salem, commented: “We are delighted to be kicking off 2024 by celebrating yet another key milestone in our journey towards improving health and wellness in the UAE. We are proud of this partnership with Samsung Gulf Electronics and we hope it will help the community to become more aware of their overall wellness and equip them to achieve their goals.”Smart Salem combines a luxury experience with the convenience of a one-stop shop by guaranteeing medical fitness testing completion results in 30 minutes six days.

DUbai, UAE : Samsung Gulf Electronics has launched an interactive Galaxy Open Market pop-up at the Dubai Mall to showcase its latest Galaxy devices following the July 26 Galaxy Unpacked event, which took place in South Korea. Under the theme ‘Join the Flip Side’, the new launches include the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Series and the Galaxy Watch6 Series.The pop-up store at the world’s largest mall is now open until August 28th, allowing visitors and fans to experience the newly unveiled devices. The interactive pop-up features numerous activities divided into various themed experiential zones to highlight key features of the latest Samsung devices.At the FlexCam Selfie experiential zone, visitors can explore diverse selfie angles with the Galaxy Z Flip5, while at the gaming station, visitors can experience powerful gaming performance through various Z Fold5 and Tab S9 Ultra gaming kits, including a Mini Arcade and a Z Fold5 + Controller. The wellness zone will provide an experience around the Galaxy Watch6 Sleep Mode, including a sleep analysis and coaching guide to improve sleeping habits.Lastly, a Galaxy Z Flip5 Customization zone will let the visitors customize the new Flex Window using their own selfies. They will be able to experience a variety of custom elements from the display and create a unique Flex Window themselves.Visitors will have the opportunity to earn points for visiting each of the different experience zones, which they can redeem for gifts on exit,. To keep the engagement factor intact, Samsung will also be hosting a series of competitions, photography masterclasses as well as daily workshops during the course of the pop-up.

Dubai: Samsung Gulf Electronics today announced the launch of its latest pop-up store in Dubai Mall, once again bringing its online offering, Samsung.com, to a physical creative space. As part of its 'Nowhere better than Samsung.com' campaign, the pop-up store allows customers to experience the best of Samsung's cutting-edge products across multiple categories, just in time for Eid Al Fitr.Through the pop-up, the brand has combined physical and digital experiences in the same space. By integrating the two, customers can explore the many benefits of shopping for Samsung's products online while having a hands-on experience of the latest offerings.In March, Samsung launched its first-ever online store pop-up at Mirdif City Centre, showcasing its Ramadan offers. The latest pop-up at Dubai Mall will focus on Eid offers and provide visitors with access to a diverse range of Samsung products, including mobiles, tablets, TVs, gaming monitors, home appliances, and more.Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung GulfElectronics, said: "As we approach the joyous occasion of Eid Al Fitr, we are excited to bring our latest pop-up store to Dubai Mall, offering our customers the perfect opportunity to invest in gifts for their loved ones. A flawless fusion of physical and digital spaces, the pop-up provides customers with a unique opportunity to explore the innovative world of Samsung products, while enjoying the benefits of online shopping. These experiences represent our efforts to provide consumers with an opportunity to truly personalize not only their products, but their shopping journeys as well. “The interactive pop-up, located at the Star Atrium on the lower ground level of Dubai Mall, will feature experience zones inspired by different lifestyle themes, such as home entertainment, fitness, gaming, and more. Visitors can experience the capabilities of the latest Samsung innovations, such as the Galaxy S23 Ultra, Galaxy Watch 5, Neo QLED or OLED TVs, and Bespoke microwaves, refrigerators, or lifestyle TVs such as The Frame.Samsung is also offering exclusive discounts and deals on a selection of its most sought-after products as part of its Eid campaign. Customers can enjoy up to 40% discounts across mobiles, tablets, TVs, and home appliances when shopping online or at the pop-up store.The Samsung Eid pop-up is open daily from 10 am to 10 pm, from April 21 to April 30.Shopping on Samsung.com is convenient, with 24-month installment payment plans, free shipping and returns, doorstep trade-in evaluation, extended warranty via Samsung Care+, secure payments, trade-in offers, reward points, and access to Samsung experts.

Samsung Gulf Electronics and du, from Emirates Integrated Telecommunications Company (EITC), have signed a Memorandum of Understanding (MoU) to expand their existing partnership and grow the market for Samsung products through the du retail network. Currently, Samsung is the strategic smart device vendor for du, a relationship that has greatly benefited du customers while addressing all their device needs.The agreement was signed by Karim Benkirane, Chief Commercial Officer of du and Doohee Lee, President of Samsung Gulf Electronics. The MoU will make du shops a one-stop-shop for the entire Samsung range of consumer and business smart devices and solutions. In addition, it will extend Samsung’s exclusive products and offerings to more than 40 categories to include the entire consumer and business portfolio, such as smart home solutions, enterprise solutions, accessories, and more.Doohee Lee, President, Samsung Gulf Electronics, said: “We never stop innovating, not just in the technology and design of our products, but through the whole customer journey. We are therefore aligned with du in putting the customer experience first. Working together, we can offer our customers more value and a elevated customer experience.”         Karim Benkirane, du, Chief Commercial Officer, said: “Our partnership with Samsung provides a framework for our customers to benefit from more options and a better customer experience. Customers can purchase a variety of Samsung devices from the shops throughout the rest of the year, and the staff is well-trained to handle any requests for customer service. Samsung has always been known for its quality products and the durability of its devices, so its customers can rest assured that the products they buy are high-quality and reliable. Through our collaboration, we will provide our customers with access to a wider range of products and services, as well as increased customer service options.”Under the terms of the comprehensive agreement, du will elevate Samsung as its Preferred Partner, For 2G project. On its part, Samsung will extend all the necessary support, from stock allocations, sales support, and other requirements, to make du its leading UAE partner. In parallel to scaling up sales in Samsung’s smartphone brands, the two parties will also collaborate in product portfolio expansion, leveraging Samsung’s wide product range, du expects to avail the full Samsung ecosystem experience, including tablets, watches, and portable projectors, in its shops by Q1.