Dubai, UAE – du, from Emirates Integrated Telecommunications Company (EITC), today announced a strategic partnership with Hayat Communications, a publicly listed organization in the Kuwait Stock Exchange. This partnership marks a significant milestone in the pursuit of delivering cutting-edge telecom services and expanding network capabilities.The collaboration between du and Hayat Communications brings together the expertise, resources, and experience of both organizations to provide innovative solutions and address the growing demands of customers across the UAE. With the telecommunications landscape evolving at a rapid pace, staying at the forefront of technological advancements is crucial, and this partnership ensures that both organizations can deliver on that promise.Fahad Al Hassawi, Chief Executive Officer at du said: "Our collaboration with Hayat Communication will enable us to enhance our network capabilities, provide innovative telecom solutions, and effectively meet the demands of our customers. We look forward to jointly shaping the future of telecommunications in the country and delivering exceptional services to our clients."The partnership will cover the entire du infrastructure, including mobile, fixed, fiber, and data center assets. With Hayat Communications' comprehensive market-leading delivery and managed services capabilities, du will be able to maximize return on investments for its clients and further expand its digital services offerings.Abdulraouf Alwazzan, Chief Executive Officer at Hayat Communications said: "We are thrilled to embark on this three-year partnership with du to deliver innovative solutions and leveraging our strong partnership to further extend du's digital footprint across the country. This collaboration will enable us to contribute to the digital transformation journey of du and provide comprehensive market-leading delivery and managed services capabilities to its clients.”Hayat Communications, established in 1997 in the UAE, has been a trusted partner of du since 2006, delivering numerous strategic infrastructure projects. The collaboration is in line with du's strategic aim to further expand its digital services and maximize return on investments for its clients, underscoring the company's commitment to innovation and excellence. Both organizations are excited about the opportunities ahead and look forward to jointly shaping the future of telecommunications in the country. 

Samsung Gulf Electronics and du, from Emirates Integrated Telecommunications Company (EITC), have signed a Memorandum of Understanding (MoU) to expand their existing partnership and grow the market for Samsung products through the du retail network. Currently, Samsung is the strategic smart device vendor for du, a relationship that has greatly benefited du customers while addressing all their device needs.The agreement was signed by Karim Benkirane, Chief Commercial Officer of du and Doohee Lee, President of Samsung Gulf Electronics. The MoU will make du shops a one-stop-shop for the entire Samsung range of consumer and business smart devices and solutions. In addition, it will extend Samsung’s exclusive products and offerings to more than 40 categories to include the entire consumer and business portfolio, such as smart home solutions, enterprise solutions, accessories, and more.Doohee Lee, President, Samsung Gulf Electronics, said: “We never stop innovating, not just in the technology and design of our products, but through the whole customer journey. We are therefore aligned with du in putting the customer experience first. Working together, we can offer our customers more value and a elevated customer experience.”         Karim Benkirane, du, Chief Commercial Officer, said: “Our partnership with Samsung provides a framework for our customers to benefit from more options and a better customer experience. Customers can purchase a variety of Samsung devices from the shops throughout the rest of the year, and the staff is well-trained to handle any requests for customer service. Samsung has always been known for its quality products and the durability of its devices, so its customers can rest assured that the products they buy are high-quality and reliable. Through our collaboration, we will provide our customers with access to a wider range of products and services, as well as increased customer service options.”Under the terms of the comprehensive agreement, du will elevate Samsung as its Preferred Partner, For 2G project. On its part, Samsung will extend all the necessary support, from stock allocations, sales support, and other requirements, to make du its leading UAE partner. In parallel to scaling up sales in Samsung’s smartphone brands, the two parties will also collaborate in product portfolio expansion, leveraging Samsung’s wide product range, du expects to avail the full Samsung ecosystem experience, including tablets, watches, and portable projectors, in its shops by Q1.