https://adgully.me/post/5610/du-appoints-jasim-al-awadi-as-the-chief-ict-officer

Du appoints Jasim Al Awadi as the Chief ICT Officer

du, from Emirates Integrated Telecommunication Company (EITC), has appointed Jasim Al Awadhi to lead its ICT unit as the Chief ICT Officer. He will play an important role in supporting du’s customers on their digital transformation journeys by providing end-to-end solutions and services. Al Awadhi will also be responsible for the development of the right ICT solutions that will enable the UAE and its communities to thrive and prosper in the new digital economy. He will be working closely with the ICT team to drive the telco’s vision of becoming a more purpose-driven, performance-focused and customer centric organisation.Fahad Al Hassawi, CEO at du, said: "We are thrilled to have Jasim Al Awadhi leading our team as our CxO. With his extensive experience in ICT and proven track record of success within du, Jasim brings a wealth of knowledge and strategic vision to the table. His ability to execute major initiatives, drive operational excellence, and forge strong relationships with our valued clients makes him the ideal candidate for this role. We look forward to the impact he will undoubtedly make in driving du's growth and innovation in the UAE’s telecommunications industry."Al Awadhi possesses an extensive background in ICT with over 20 years of experience in the industry. Joining du in 2007, he has demonstrated his leadership capabilities through various senior roles within the company. Prior to assuming his current position as Chief (CxO), Mr. Al Awadhi excelled as the Senior Vice President - Service Operations, overseeing crucial operational functions. Additionally, he successfully led major, strategic projects for some of du’s most prominent clients as Head of Government & Key Accounts Segments, underscoring his strategic acumen and client-focused approach.
https://adgully.me/post/4401/du-partners-with-hayat-communications-to-deliver-managed-services-across-uae

Du partners with Hayat Communications to deliver managed services across UAE

Dubai, UAE – du, from Emirates Integrated Telecommunications Company (EITC), today announced a strategic partnership with Hayat Communications, a publicly listed organization in the Kuwait Stock Exchange. This partnership marks a significant milestone in the pursuit of delivering cutting-edge telecom services and expanding network capabilities.The collaboration between du and Hayat Communications brings together the expertise, resources, and experience of both organizations to provide innovative solutions and address the growing demands of customers across the UAE. With the telecommunications landscape evolving at a rapid pace, staying at the forefront of technological advancements is crucial, and this partnership ensures that both organizations can deliver on that promise.Fahad Al Hassawi, Chief Executive Officer at du said: "Our collaboration with Hayat Communication will enable us to enhance our network capabilities, provide innovative telecom solutions, and effectively meet the demands of our customers. We look forward to jointly shaping the future of telecommunications in the country and delivering exceptional services to our clients."The partnership will cover the entire du infrastructure, including mobile, fixed, fiber, and data center assets. With Hayat Communications' comprehensive market-leading delivery and managed services capabilities, du will be able to maximize return on investments for its clients and further expand its digital services offerings.Abdulraouf Alwazzan, Chief Executive Officer at Hayat Communications said: "We are thrilled to embark on this three-year partnership with du to deliver innovative solutions and leveraging our strong partnership to further extend du's digital footprint across the country. This collaboration will enable us to contribute to the digital transformation journey of du and provide comprehensive market-leading delivery and managed services capabilities to its clients.”Hayat Communications, established in 1997 in the UAE, has been a trusted partner of du since 2006, delivering numerous strategic infrastructure projects. The collaboration is in line with du's strategic aim to further expand its digital services and maximize return on investments for its clients, underscoring the company's commitment to innovation and excellence. Both organizations are excited about the opportunities ahead and look forward to jointly shaping the future of telecommunications in the country. 
https://adgully.me/post/4391/ead-and-du-unveil-naha-a-groundbreaking-environmental-engagement-e-platform

EAD and du unveil Naha: A groundbreaking environmental engagement e-platform

Environment Agency – Abu Dhabi (EAD) and du, part of the Emirates Integrated Telecommunications Company (EITC), have launched the Naha environmental engagement platform as part of their ongoing public-private collaboration to enhance sustainability initiatives.The platform is designed to utilise personalised digital platforms to promote sustainability, elevate environmental awareness and encourage green practices across Abu Dhabi and beyond.The Naha platform (taken from the words natural habitat) will centralise EAD's key outreach initiatives, which are based on scientific information and knowledge, aiming to turn climate intentions into meaningful action in the UAE through participation and engagement with the various programmes that are part of the platform.Naha offers a range of tools and resources, including a personalised My Naha newsfeed and calendar to empower individuals to adopt environmental lifestyle changes through increased awareness, event participation and community engagement.The platform includes more than eight environmental programmes and initiatives such as the Sustainable Schools Initiative (SSI), Sustainable Campus Initiative (SCI) and Sahim Citizen Science Programme, and other initiatives targeting youth, school students and the community.This digital ecosystem will establish a coordinated effort among stakeholders to address pressing environmental issues, especially climate change, which is particularly relevant as the UAE gears up to host COP28 this year.Her Excellency Dr Shaikha Salem Al Dhaheri, Secretary General of EAD, said: “The launch of the Naha platform is an evolutionary step in our partnership with du. It is a culmination of our educational awareness initiatives manifested in a unified digital platform. As 2023 has been declared the Year of Sustainability by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, and with the UAE hosting COP28, this platform exemplifies our unwavering commitment to environmental responsibility and our continuous efforts towards creating awareness among the community about the importance of sustainability and breaking it down into tangible actions which can be performed on a daily basis.“Naha serves as an essential tool for expanding community participation and environmental awareness, leading us towards a sustainable future that balances economic growth, technological innovation and environmental conservation."EAD remains steadfast in safeguarding Abu Dhabi's environment. Our alliance with du, magnifies our collective capabilities to leverage digital technologies for heightened environmental awareness, lifestyle changes and action."Fahad Al Hassawi, CEO of du, said: “Our involvement in Naha signifies a natural progression of our strategic partnership with EAD. By leveraging our advanced technological capabilities and expertise in data management, we are bolstering Naha platform's mission to convert climate intentions into actionable measures. In addition to our impactful technological contributions, du is committed to proactively engaging with key audiences, amplifying the platform's influence and reach."The collaborative launch of Naha by EAD and du is part of Abu Dhabi's sustainability drive, leveraging technology as a powerful tool in confronting environmental challenges and fostering a sustainable future by engaging all sectors of the community.
https://adgully.me/post/4285/du-and-ookla-announce-strategic-partnership

Du and Ookla announce strategic partnership

du, from Emirates Integrated Telecommunications Company (EITC), has teamed up with Ookla, a global leader in connectivity intelligence, to provide a superior customer experience. The partnership will see Ookla providing its comprehensive suite of solutions to du.du will leverage Ookla's industry-leading solutions to gain valuable insights into network performance, coverage, and signal measurement data, as well as real-world consumer network experience. By harnessing these advanced tools, du aims to facilitate a differentiated experience for its customers across the UAE and further contribute to UAE’s worldwide leading position.Fahad Al Hassawi, Chief Executive Officer at du said: "We are thrilled to partner with Ookla to augment our network performance and elevate the customer experience in the UAE. We will leverage powerful insights and data-driven solutions to ensure seamless connectivity and deliver superior network performance to our valued customers."Under the terms of the agreement, Ookla will offer du its end-to-end solutions, providing global insights on quality of service (QoS) and quality of experience (QoE), thus enabling du to make informed decisions for network improvements. This partnership further solidifies du's dedication to providing a world-class network performance for its customers.Stephen Bye, President and CEO of Ookla, a division of Ziff Davis, said: "Ookla's partnership with du underscores our commitment to working with providers to improve access to broadband services and deliver the best possible customer experience. We appreciate our partnership and work with du to improve its network and maintain the UAE's position as the fastest country for mobile speeds on the Speedtest Global Index."Through this collaboration, du aims to not only ensure seamless connectivity and deliver a superior network performance, but also contribute to the UAE's ranking as the fastest mobile market in the world.
https://adgully.me/post/4272/du-signs-strategic-mou-with-splunk-to-forge-a-path-in-digital-resilience

Du signs strategic MoU with Splunk to forge a path in digital resilience

du, from Emirates Integrated Telecommunications Company (EITC), today signed a Memorandum of Understanding (MoU) with Splunk, the cybersecurity and observability leader, to enhance digital resilience in the UAE. This collaborative endeavour aims to support digital resilience in the country and usher in a new era of data security and operational excellence.As per the MoU, du will embark on an ambitious journey to introduce the first UAE-hosted digital resilience cloud offering, powered by Splunk's cutting-edge technology. The new platform will ensure the robust security and seamless operation of digital systems for du’s clients across the public sector, commercial and enterprise sectors in the UAE. The partnership will extend beyond infrastructure development. Both parties will delve into value-added managed digital resilience services tailored for the UAE market. This strategic alliance will encompass a wide array of activities, including joint marketing efforts, educational events all orchestrated by du and Splunk's dedicated channel teams."We are thrilled to embark on this transformative journey alongside Splunk, as it aligns perfectly with our commitment to delivering cutting-edge solutions that empower our customers," said Fahad Al Hassawi, CEO at du. "Through this strategic partnership and the pioneering development of the first-ever UAE-hosted digital resilience cloud offering, we are taking a monumental leap forward in safeguarding our digital landscape through the highest level of data security and operational excellence. We will establish a holistic approach to protect critical data, enhance operational efficiency, and ensure uninterrupted delivery of services in secure and robust digital ecosystems.”“du is a leader in the UAE's telecommunications landscape, and Splunk is thrilled to join hands with them,” said Gary Steele, CEO at Splunk. “Together, we are poised to empower organizations with the trust and security they need to navigate the increasingly complex digital landscape. This collaboration between Splunk and du exemplifies our shared commitment to pioneering innovation and safeguarding the digital future of the UAE.”Furthermore, the partnership will involve developing a comprehensive Go-To-Market (GTM) strategy. This strategy will serve du corporate, business, and social objectives in the UAE market, reinforcing their position as a pioneer in digital resilience. This strategic partnership between Splunk and du signifies a remarkable leap towards achieving digital resilience excellence in the UAE, propelling organizations towards a more secure and resilient digital future.Both du and Splunk aspire to be active contributors to the UAE’s digital agenda and digital transformation journey by serving as providers of unique digital resilience technologies to multiple public sector and leading enterprise tech customers in the UAE. This commitment reflects their dedication to fortifying the UAE's digital infrastructure and advancing its position on the global digital stage.
https://adgully.me/post/3928/du-to-drive-digital-transformation-in-the-uae-supported-by-microsoft

Du to drive digital transformation in the UAE supported by Microsoft

du, from Emirates Integrated Telecommunications Company (EITC), has signed a Memorandum of Understanding (MoU) with Microsoft, aimed at transforming the digital landscape in the UAE by combining Microsoft’s Azure cloud computing capabilities du’s network capabilities. This collaboration, which was unveiled at GITEX Global 2023, will fuel innovation and drive digital transformation for businesses, while delivering cutting-edge solutions in AI, sustainability, and cybersecurity.Under the envisaged collaboration, du ICT will establish offerings, powered by Microsoft Azure, which will provide businesses with cutting-edge technologies to drive their digital transformation journey, fueling their growth and success.Commenting on the agreement, Fahad Al Hassawi, CEO of du, said: "We are delighted to go on this journey with Microsoft. Through this collaboration, we aim to leverage Microsoft's technology leadership to position ourselves as a major digital transformation provider in the UAE. By creating a offering specialized, AI driven services, we will empower businesses to embrace sustainability, AI, and advanced analytics, helping them thrive in an increasingly competitive landscape."Naim Yazbeck, General Manager at Microsoft UAE, added: "We look forward to working with du in their digital transformation journey. Our joint efforts will enable businesses in the UAE to harness the power of the cloud and drive innovation in AI, sustainability, and cybersecurity. By leveraging Microsoft Azure, together, we will equip organizations with the tools they need to achieve their strategic objectives and stay ahead in the digital era."This collaboration create a strong foundation for du’s own digital transformation. Microsoft's platform technologies and partner ecosystem capabilities will help du delight customers, attract top talent, and deliver optimal value for shareholders through business excellence and innovation.
https://adgully.me/post/3800/du-sets-industry-standard-with-985-population-coverage-of-5g

Du sets industry standard with 98.5% population coverage of 5G

du, from Emirates Integrated Telecommunications Company (EITC), has achieved 98.5% 5G population coverage across the UAE as it continues to cement its leadership in delivering cutting-edge connectivity. The milestone reaffirms du's commitment to providing customers with future-ready network experiences in alignment with the UAE’s national vision to create a smart and connected nation.In its ongoing pursuit of innovation, du has partnered with Huawei to bring the future of connectivity to households with the development of 5G Advanced (5G-A), also known as 5.5G. Their collaborative effort resulted in the unveiling of the world's first 5G-A demonstration Villa, showcasing the potential of 10.5Gbps smart home living. This immersive experience integrates advanced technologies like glass-free 3D and Extended Reality (XR), creating a more enhanced and interactive smart home environment. This partnership serves as a catalyst for future advancements, exploring new applications and paving the way for a connected ecosystem that transforms the way people live and interact with their homes.Fahad Al Hassawi, CEO at du, said: "We are proud to announce that we have achieved a 98.5% 5G population coverage across the UAE. This milestone not only showcases our commitment to providing customers with cutting-edge network experiences, but also contributes to the UAE's vision of embracing advanced digital infrastructure. As we continue to push the boundaries of innovation, our partnership with Huawei has resulted in the world's first 5G-A demonstration Villa. The project represents the possibilities of 5G Advanced technology, immersing residents in a transformative and interactive smart home environment.”As a leading digital telco, du aims to foster an ecosystem that harnesses the unique features of 5G Advanced technology, including improved connectivity, faster speeds, comprehensive IoT capabilities, and widespread coverage. In recognition of its efforts, du received the prestigious LEAD Award for "Fastest 5G FWA Experience" from SAMENA Telecommunications Council. This recognition highlights du's active contributions in advancing 5G FWA from both network and business perspectives geared towards enhancing the quality of life for UAE residents in a transformative and inclusive environment.
https://adgully.me/post/3779/huawei-and-du-jointly-released-the-worlds-first-55g-villa

Huawei and du jointly released the world's first 5.5G Villa

 At the 2023 Global Mobile Broadband Forum (MBBF), the global tech company Huawei, in collaboration with du, from Emirates Integrated Telecommunications Company (EITC), unveiled the ground-breaking world’s first 5G Advanced (5G-A) demonstration Villa, an archetype for the future smart home living powered by a staggering 10Gbps networks. Early in March this year, both entities signed an MOU on 5.5G centered on 5G-A technological innovation, application exploration, and ecosystem development. This latest reveal stands as a testament to their joint innovation prowess.The 5G-A Villa epitomizes the seamless integration of cutting-edge technologies, offering an unparalleled smart home experience enriched with applications such as naked-eye 3D and XR. As consumers increasingly crave superior experiences, this inspires the evolution of content and applications, subsequently amplifying the demand on network capabilities. To satiate these growing needs, carriers find themselves compelled to amplify their home networks to a remarkable 10Gbps.Speaking at the launch, Fahad Al Hassawi, the CEO of du commented, “From the beginning of the 5G era, Fixed Wireless Access (FWA) has been a transformative catalyst, empowering us to deliver cutting-edge solutions to our valued customers. As pioneers, we at du are honored to pave the way with such novel innovations. Our enduring partnership with Huawei has been fruitful consistently, and with the introduction of FWA², we are poised to redefine the boundaries of user experience, offering our subscribers unparalleled internet connectivity indoors.”Echoing this sentiment, Li Peng, Huawei's Corporate Senior Vice President and President of the company's Carrier BG, remarked, “Today, Huawei is excited to launch the 5G-A Powered Villa at the Home of the Future. The showcase offers a first-hand look at the infinite possibilities that 5G-Advanced technology will bring to future homes and the better network experience that 5G-A will offer mobile users. It is the result of du's continuous pursuit of a better digital experience. This achievement is only the beginning. Moving forward, Huawei will continually support du in its effort to build the best 5G networks, explore the commercial use of 5G-Advanced networks, while championing du’s leadership in this transformative era.”5G-A Villa sheds light on the boundless potential that deterministic experience technology heralds for the households of tomorrow. Harnessing Huawei's innovative FWA² solution, it illustrates how, in the 5G era, FWA became an operator's powerhouse tool for rapid user expansion. As we transition to 5G-A/5.5G, the FWA² solution, encompassing FWA Pro, FWA Lite, and FWA Biz, promises unparalleled services for discerning customers. Specifically, FWA Pro is engineered to support a phenomenal rate of 10Gbps, thus reimagining smart home living and unlocking vast business opportunities.The unveiling of the villa coincided with the 14th Global Mobile Broadband Forum, themed “Bring 5.5G into Reality” from October 10 to 11 in Dubai, UAE. Hosted by Huawei and backed by industry partners GSMA, GTI and the SAMENA Telecommunications Council, the forum showcased a deep dive into the successes of 5G, the maturity of the ecosystem, the fast-track commercialization of 5G-A/5.5G, and insights into how mobile broadband technology is shaping the future and transforming people's lives and industries.
https://adgully.me/post/993/eitc-partners-with-cda-gives-dubai-citizens-to-enjoy-the-fifa-wc-2022

EITC partners with CDA; gives Dubai citizens to enjoy the FIFA WC 2022

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), has partnered with Community Development Authority (CDA) to give Dubai citizens the opportunity to enjoy the atmosphere of the World Cup throughout the days of the tournament. The company revealed that it will provide broadcasting of all matches in the Dubai Majlis that are supervised by CDA, allowing the residents of the neighborhoods to watch them in an enthusiastic atmosphere and enjoy the encouragement of their favorite teams.Huraiz Al-Murr bin Huraiz, CEO Social Care and Development Sector CDA said : “Partnerships between the public and private sectors contribute to enhancing the happiness of community members and improving the quality of their lives at all levels. The World Cup is an important season for football fans around the world, especially for young people to support their favorite teams and enjoy the enthusiastic atmosphere of the game, which greatly intersects with the objectives of Dubai Majlises that work to attract the residents of the neighborhoods to enjoy their time and communicate positively.”Fahad Al Hassawi, CEO at du said: “To strengthen engagement with local communities, we must continue to scale efforts that create a culture of inclusivity, just as the Football World Cup brings people from all backgrounds together to enjoy a season of sports and festivities. Our long-standing collaboration with the CDA aims to expand and diversify ways to interact and engage with the community as highlighted in du’s comprehensive corporate social responsibility (CSR) framework.”The CDA is in charge for the overall supervision to achieve social sector outputs and the goals outlined in the Dubai Strategic Plans, as well as create an integrated and efficient management system for the development of social services in Dubai. du’s long-standing association with the CDA is aligned with its commitment to boost community engagement as one of the key pillars of the telco’s CSR agenda.