FIFA dominated YouGov’s Global Sport Rankings 2023 in UAE, with FIFA World Cup leading the table with a Buzz score of 61.2 points. Following it in second was the FIFA Club World Cup, with a score of 40.3.YouGov SportsIndex measures the public’s perception of sports brands on a daily basis across a range of metrics. YouGov’s Global Sport Rankings 2023 are based on the Buzz scores, which measures whether respondents have heard something positive or negative about a brand recently. Football dominated the rankings, with five events making the top ten list. Along with the top two events, UEFA Champions League, English Premier League and La Liga also appeared in the list, in third (24.9), seventh (22.8) and ninth (18.8), respectively.Cricket based sporting events also featured prominently, with the ICC Cricket World Cup ranking fourth (24.0) and the ICC World Twenty20 taking the sixth place (23.6).Formula One was the only non-football or non-cricket event in the top five, ranked in fifth (24.0).Finally, Dubai Marathon and UAE Tour- the only domestic events to feature in the list- completed the rankings in eighth (19.8) and tenth (16.3), respectively.  MethodologySportsIndex is one of YouGov Sport’s signature tools. It operates in 35 markets around the world, tracking 200 key domestic and international competitions across more than 30 sports. A core of 21 properties is tracked in every market, allowing for international comparison. Many other events, leagues and tournaments appear in multiple markets; while some competitions are tracked only in the country which hosts them. The 2023 Buzz Report provides insight into all the sports events we monitor against just one of the 16 metrics we measure – ‘Buzz’.Every day, we ask 100 people these questions...“Over the past two weeks, which of the following sports events/leagues have you heard something positive about?” and “Now which of the following sports/events leagues have you heard something negative about over the past two weeks?” From the answers we collect, we derive a Buzz score for each event, or the difference between the percentage of respondents hearing positive news and the percentage hearing negative news about an event in the previous two weeks. So, depending on what is going on, an event’s Buzz score can reveal whether conversations around a property are positive or negative at a point in time.Buzz scores can range from +100 (where everyone we asked has heard something positive) to -100 (where everyone we asked has heard something negative). A completely neutral score, therefore, would be zero. A score of 45 would show positive sentiment towards a property, by a margin of 45 percentage-points.For our Buzz rankings here, we look at the highest average Buzz score each property has scored each calendar month. Then we take the highest of those twelve scores and compare them with highest monthly scores of every other property we track in that market. We track up to 80 properties in each country but for the sake of this report, we display only the top ten in each market overall (typically a mix of domestic and international). In addition, we show a top five or top ten ranking for each market for those competitions hosted or held (in part or in their entirety) in each market over the year.

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), has partnered with Community Development Authority (CDA) to give Dubai citizens the opportunity to enjoy the atmosphere of the World Cup throughout the days of the tournament. The company revealed that it will provide broadcasting of all matches in the Dubai Majlis that are supervised by CDA, allowing the residents of the neighborhoods to watch them in an enthusiastic atmosphere and enjoy the encouragement of their favorite teams.Huraiz Al-Murr bin Huraiz, CEO Social Care and Development Sector CDA said : “Partnerships between the public and private sectors contribute to enhancing the happiness of community members and improving the quality of their lives at all levels. The World Cup is an important season for football fans around the world, especially for young people to support their favorite teams and enjoy the enthusiastic atmosphere of the game, which greatly intersects with the objectives of Dubai Majlises that work to attract the residents of the neighborhoods to enjoy their time and communicate positively.”Fahad Al Hassawi, CEO at du said: “To strengthen engagement with local communities, we must continue to scale efforts that create a culture of inclusivity, just as the Football World Cup brings people from all backgrounds together to enjoy a season of sports and festivities. Our long-standing collaboration with the CDA aims to expand and diversify ways to interact and engage with the community as highlighted in du’s comprehensive corporate social responsibility (CSR) framework.”The CDA is in charge for the overall supervision to achieve social sector outputs and the goals outlined in the Dubai Strategic Plans, as well as create an integrated and efficient management system for the development of social services in Dubai. du’s long-standing association with the CDA is aligned with its commitment to boost community engagement as one of the key pillars of the telco’s CSR agenda.

In celebration of the upcoming FIFA World Cup Qatar 2022TM, Qatar Airways is bringing the excitement of the much-anticipated tournament to football fans in Mumbai via the Interactive Pop-Up, on 1st and 2nd October.The pop-up will be available at Jio World Garden and will feature an interactive experience, including the opportunity for fans to test their skills against the world-class Brazilian football player, Neymar Jr., and simultaneously learn more about the history of Qatar and the FIFA World Cup Qatar 2022TM.Fans will also have the opportunity to share their Pop-up experience on social media for a chance to win FIFA World Cup Qatar 2022TM travel packages, and match tickets.Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: "As Qatar gears up for the FIFA World Cup TM, we as the Official Airline Partner continue to build up the enthusiasm of football fans around the world in different ways. We eagerly look forward to welcoming all visitors planning to attend the event between November and December, and the Interactive City Pop-Up in Mumbai will allow even more fans to feel the incredible energy and passion before it starts."For those looking to secure their seats now, Qatar Airways invites fans to purchase an official Qatar airways travel package, which includes return flights, match tickets and accommodation, to cheer on their favourite team, as tickets are selling out fast. Fans can book their travel packages with a few easy steps to allow at gatarairways.com/FIFA2022.FIFA's Official Airline Partner since 2017, Qatar Airways has sponsored events including the 2019 and 120 editions of the FIFA Club World Cup, and the FIFA Arab Cup, all of which were hosted in Qatar.The airline is eagerly anticipating the upcoming FIFA World Cup Qatar 2022 - the first in the Middle East and offering a seamless journey from more than 150 destinations across the globe to fans attending this world-class event. Its goal to bring communities together through sport, the World's Best Airline has an extensive global orts partnership portfolio that includes football-governing bodies such as FIFA, CONCACAF and ONMEBOL. The airline also sponsors some of the world's most renowned sporting teams and disciplines including, Paris Saint-Germain, FC Bayern München, Al Sadd SC, equestrianism, kitesurfing, padel, and nis, amongst others. In its goal to bring communities together through sport, the World's Best Airline has extensive global sports partnership portfolio that includes football-governing bodies such as FIFA, NCACAF and CONMEBOL The airline also sponsors some of the world's biggest football clubs including Al Sadd SC, FC Bayern München, and Paris Saint-Germain.

beIN MEDIA GROUP, the global sports, entertainment, and media group, announced today that it will be incorporating Arabic Sign Language interpretation during the news coverage of the FIFA World Cup Qatar 2022TM.The announcement comes in the leadup to the International Day of Sign Languages, celebrated annually on 23 September. To mark the occasion, beIN has revealed that kicking off on 20 November 2022, it's evening round-up news bulletin, taking place daily at 20:00 MECCA on its Arabic news channel beIN SPORTS NEWS, will feature an Arabic Sign Language interpreter. Additionally, Arabic Sign Language will be an added feature to beIN SPORTS’ daily digital sports news wrap-up show, News in 90 Seconds, published on beIN SPORTS NEWS’ Twitter account @beINSPORTSNews as well as beIN SPORTS’ official Instagram account @beINSPORTS.Commenting on this, Mohammed Al-Bader, Managing Director of beIN Channels – MENA, said: “We are committed to providing an unparalleled viewing experience to our millions of viewers and subscribers. In celebration of the International Day of Sign Languages, beIN is keen to raise awareness and ensure the inclusion of its audiences’ needs by providing a daily live sign language interpretation of the evening news bulletin and digital news wrap-up show. We look forward to continuing to deliver exceptional broadcast services during this exciting time, as we gear up to bring the world’s most prestigious football tournament to life, as the official broadcaster of the historic FIFA World Cup Qatar 2022TM”.

The upcoming FIFA world cup Qatar 2022, all set to commence on 20th November 2022, is expected to foster the short-term rental market growth in Dubai.As it’s the first-ever global football event that’s being held in the Arab world, people will be drawn from the Middle East and football fans from across the globe will pour in to witness the speculator games during the one-month-long event.Dubai’s proximity to Qatar and the increased supply of short-term rentals will help it benefit from the 22nd edition of the FIFA world cup, according to Zoom Property Insights.Ata Shobeiry, CEO at Zoom Property, believes that the real effects of the upcoming FIFA world cup will start to show in October.“Many real estate agencies and short-term rentals have reported advanced bookings for November and December. However, the real impact of this upcoming mega football event will be evident in October, a month prior to the event. It will give the already-growing Dubai rental market a major boost”.The expected increase in rental pricesKey performing areas in Dubai have reported a significant increase in rental prices during the first half of the year. Apartments in the affordable category have witnessed an increase of 21 per cent, while the rental cost for luxury flats has gone up to 43 per cent. Similarly, affordable villas and luxury villas have also reported a rental cost increase of 29 per cent and 30 per cent, respectively, according to Zoom Property Insights. These numbers are expected to increase further during the last quarter of the year, due to the FIFA world cup.A switch to short-term stays from 1-year rentalsSince many hotels and resorts in Dubai are already pre-booked, visitors are looking for more affordable options, which has led to an increase in demand for short-term rentals. As a result, many landlords are switching from 1-year rentals to short-term stays in anticipation of increased activity during the upcoming FIFA world cup.Not only this, but the daily rate of rental homes is also witnessing an increase, in response to the rising demand. As per Zoom Property Insights, Dubai’s vacation rentals recorded a rise of around 65 per cent. A further increase is expected during the last quarter of the year.“Apart from the real estate, the benefits of the upcoming FIFA world cup will extend to tourism and hospitality sectors as well. This will eventually benefit the economy on the whole,” Shobeiry concluded.