Huawei, a global leader in ICT solutions, is pleased to announce the appointment of Derek Hao as the President of the Enterprise Business Group (EBG) for the Middle East and Central Asia (ME&CA) Region, effective immediately.In his new role, Hao will be responsible for leading the strategic direction of Huawei's enterprise business in the ME&CA region, driving growth, and fostering digital transformation across various industries. With a wealth of experience in marketing, product and solution sales, and business management, Hao brings a proven track record of success to this key leadership position.Prior to his appointment as EBG President for ME&CA, Hao served as the President of Global Marketing at Huawei Enterprise Business Group, overseeing marketing activities worldwide. His contributions to the success of the enterprise business in the Asia Pacific, Southeast Asia regions have been instrumental in Huawei's global expansion.Steven Yi, President of Huawei Middle East & Central Asia expressed confidence in Hao's ability to lead the Enterprise Business Group in the ME&CA region, saying, "We are thrilled to welcome Derek Hao to this crucial role. His extensive experience, strategic vision, and passion for business transformation make him the ideal leader to drive our enterprise business forward in the Middle East and Central Asia."Hao joined Huawei in 2005. Throughout his career, he has played pivotal roles in Huawei's business development, earning recognition for his outstanding contributions to the company's success.Speaking about his new role, Derek Hao said, "I am honored to take on the role of President of the Enterprise Business Group in the ME&CA region. Huawei's commitment to innovation and intelligent transformation aligns with the evolving needs of businesses in this dynamic region. I look forward to working closely with our partners and customers to create new value together across various industries and further drive the growth of our Enterprise Business Group and contribute to the digitalization of the Middle East and Central Asia."As Huawei continues to focus on bringing digital to every person, home and organization for a fully connected and intelligent world, Hao is poised to spearhead the efforts in embracing new ICT technologies to pursue technological innovation in various domains, fostering collaborations with customers and partners to accelerate industrial intelligence and transform the digital economy into an intelligent one.Today, over 700 cities and 267 Fortune Global 500 companies have chosen Huawei as their digital transformation partner, and Huawei’s EBG now works with more than 38,000 service and operation partners around the world.

Zain KSA signed a Memorandum of Understanding (MoU) with Huawei. Marking a significant milestone in the field of green technology collaboration, this agreement took place during Zain KSA's participation in the Global Mobile Broadband Forum (MBB Forum 2023). The forum was hosted by Huawei in cooperation with GSMA, GTI, and the SAMENA Telecommunications Council, in Dubai on October 10-11, 2023. Under this agreement, the two companies will collaborate to drive the adoption of green technology across networks and operations.This collaboration supports Zain KSA's corporate sustainability strategy, demonstrating the company's dedication to combating climate change and embracing cutting-edge clean energy solutions. Underscoring Zain KSA's commitment and integration to robust Environmental, Social, and Governance (ESG) practices and the United Nations Sustainable Development Goals, this strategic alliance will accelerate Zain KSA's sustainability initiatives and environmental goals, promoting the adoption of green technology in the Kingdom of Saudi Arabia. Marking a revolutionary initiative, Zain KSA has recently launched the world's first zero-emission 5G network at the Six Senses Desert Dunes resort in the Red Sea, in collaboration with Red Sea Global (RSG). This groundbreaking solar-powered network utilizes 100% renewable energy from over 760,000 solar panels with purpose-designed towers and state-of-the-art 3D printing technology. These advancements align with three key objectives: environmental conservation, reduction of emissions through the utilization of clean energy, and minimizing visual distortion.Commenting on this milestone, Eng. Abdulrahman Al-Mufadda, Chief Technology Officer of Zain KSA, stated: "Our commitment to integrating technology with sustainability is driven by innovation and the development of modern digital infrastructure. Our ultimate goal is to preserve the environment and ensure its sustainability for future generations. At every level of our company, we are actively promoting sustainability, aiming to be pioneers in technical sustainability. Our efforts have turned us into a leading telecommunications and digital services provider. This partnership with global giant Huawei is a natural extension of our strategic alliances and our corporate sustainability strategy, which serves Saudi Vision 2030 by enhancing the quality of life and human well-being by reducing carbon emissions by more than 278 million tons annually by 2030 and ultimately achieving carbon neutrality by 2060. In fact, Zain KSA and Huawei share a unified vision to build a smarter and more environmentally friendly world. Together, we will take steps to reduce the negative impact on planet Earth, both globally and specifically within the Kingdom, aiming to empower humanity to achieve its aspirations by harnessing the power of technology to preserve the sustainability of our planet for future generations."Zain KSA has achieved a significant milestone by attaining an "A" rating on the MSCI ESG Index. This upgrade, from a previous BBB rating, underscores the importance of the company’s initiatives in environmental conservation, social responsibility, and efficient governance of its operational, financial, and administrative processes.

 At the 2023 Global Mobile Broadband Forum (MBBF), the global tech company Huawei, in collaboration with du, from Emirates Integrated Telecommunications Company (EITC), unveiled the ground-breaking world’s first 5G Advanced (5G-A) demonstration Villa, an archetype for the future smart home living powered by a staggering 10Gbps networks. Early in March this year, both entities signed an MOU on 5.5G centered on 5G-A technological innovation, application exploration, and ecosystem development. This latest reveal stands as a testament to their joint innovation prowess.The 5G-A Villa epitomizes the seamless integration of cutting-edge technologies, offering an unparalleled smart home experience enriched with applications such as naked-eye 3D and XR. As consumers increasingly crave superior experiences, this inspires the evolution of content and applications, subsequently amplifying the demand on network capabilities. To satiate these growing needs, carriers find themselves compelled to amplify their home networks to a remarkable 10Gbps.Speaking at the launch, Fahad Al Hassawi, the CEO of du commented, “From the beginning of the 5G era, Fixed Wireless Access (FWA) has been a transformative catalyst, empowering us to deliver cutting-edge solutions to our valued customers. As pioneers, we at du are honored to pave the way with such novel innovations. Our enduring partnership with Huawei has been fruitful consistently, and with the introduction of FWA², we are poised to redefine the boundaries of user experience, offering our subscribers unparalleled internet connectivity indoors.”Echoing this sentiment, Li Peng, Huawei's Corporate Senior Vice President and President of the company's Carrier BG, remarked, “Today, Huawei is excited to launch the 5G-A Powered Villa at the Home of the Future. The showcase offers a first-hand look at the infinite possibilities that 5G-Advanced technology will bring to future homes and the better network experience that 5G-A will offer mobile users. It is the result of du's continuous pursuit of a better digital experience. This achievement is only the beginning. Moving forward, Huawei will continually support du in its effort to build the best 5G networks, explore the commercial use of 5G-Advanced networks, while championing du’s leadership in this transformative era.”5G-A Villa sheds light on the boundless potential that deterministic experience technology heralds for the households of tomorrow. Harnessing Huawei's innovative FWA² solution, it illustrates how, in the 5G era, FWA became an operator's powerhouse tool for rapid user expansion. As we transition to 5G-A/5.5G, the FWA² solution, encompassing FWA Pro, FWA Lite, and FWA Biz, promises unparalleled services for discerning customers. Specifically, FWA Pro is engineered to support a phenomenal rate of 10Gbps, thus reimagining smart home living and unlocking vast business opportunities.The unveiling of the villa coincided with the 14th Global Mobile Broadband Forum, themed “Bring 5.5G into Reality” from October 10 to 11 in Dubai, UAE. Hosted by Huawei and backed by industry partners GSMA, GTI and the SAMENA Telecommunications Council, the forum showcased a deep dive into the successes of 5G, the maturity of the ecosystem, the fast-track commercialization of 5G-A/5.5G, and insights into how mobile broadband technology is shaping the future and transforming people's lives and industries.

Huawei kicked off the 14th Global Mobile Broadband Forum in Dubai, UAE. Li Peng, Huawei's Corporate Senior Vice President and President of the company's Carrier BG, delivered a keynote at the event. In his speech, Li called on global carriers and industry partners to rise to the occasion, address increasing demands on networks, and make the most of the future trends."Let's start today, build tomorrow's networks for future services, and unleash 5G's infinite potential for continuous success," he said.In his speech on powering a positive 5G business cycle and embracing 5.5G (5G-A), Li stated, "We are already on the right path towards 5G business success, and 5G-Advanced is the natural next step in 5G's evolution."He emphasized that when we look back at history, every major economic transformation came from innovation in general purpose technologies. "Now we're in the digital age, where the Internet is powering the digital economy," said Li in his speech."5G is a critical part of new economic transformation," continued Li. "And it's enabling new innovation in general purpose technologies. For digital industries, 5G is developing fast, opening up new markets and opportunities."According to Li, future mobile networks need to have six key features: 10 Gbps downlink, 1 Gbps uplink, deterministic networking, support for a hundred-billion IoT connections, integrated sensing and communication, and native AI capabilities. To make this happen, carriers and industry players not only need to continuously enhance their capabilities in three core usage scenarios – enhanced mobile broadband (eMBB), massive machine-type communications (mMTC), and ultra-reliable low-latency communication (URLLC) – but also develop three new capabilities, including Uplink Centric Broadband Communication (UCBC) and Real-Time Broadband Communication (RTBC).Speaking on 5G-Advanced, the next evolutionary step in 5G technology, Li also noted that the industry needs to work together to promote the development of device and application ecosystems, verify use case scenarios, and accelerate the large-scale commercialization of FWA Square, Passive IoT, and RedCap.These efforts are crucial to make the most of the five new trends that will shape an intelligent digital future.Glasses-Free 3DThe glasses-free 3D industry ecosystem is maturing fast. Breakthroughs in technologies including cloud rendering and real-time 3D virtual humans will take immersive experience to new heights. Moving forward, more and more devices like mobile phones and TVs will support glasses-free 3D, which will drive data traffic up by a factor of ten relative to 2D video.Self-Guided VehiclesBy 2025, there will be more than 500 million smart vehicles on the road. With high-bandwidth and low-latency networks, smart vehicles will be able to share information with people, vehicles, roads, and the cloud in real time. In assisted-driving scenarios, smart vehicles will consume more than 300 gigabytes of data every month for cloud-based model training and weekly algorithm updates. In self-driving scenarios, data consumption will rise by a factor of 100.Next-Gen ManufacturingWith breakthroughs in capabilities like network slicing and edge computing, the number of 5G private networks for enterprise use has increased a hundredfold, and the market size has grown to over US$10 billion. However, as production lines become more flexible, increasingly reliant on wireless networks, and more core production systems are deployed on the cloud, higher requirements are posed on 5G networks.Huawei worked with a carrier and industry partners to build the industry's first 5G-Advanced flexible trial production line. For this production line, 5G-Advanced supports high-concurrency and highly deterministic network connections, which helps more efficiently connect computing power between cloud and network edge.Generalized Cellular IoTThere are more than three billion mobile IoT connections around the world, and 5G now connects more things than people. In the near future, 5G will support a broader range of IoT technologies like medium-speed RedCap and Passive IoT. This will provide more options for different IoT scenarios, allowing for more efficient flow of data, information, and computing power. For example, in the home appliance manufacturing sector, Passive IoT can help provide visibility along the entire distribution and production chain, and has helped increase overall productivity by 30% in verification trials.Guaranteed Intelligent Computing EverywhereWith the rise of new developments in AI, such as foundation models, demand for AI computing power will see explosive growth. By 2025, this demand is expected to be 100 times greater than current levels. To unleash the full potential of AI computing power, more advanced network capabilities are key. Networks will need to have larger bandwidth and lower latency to power truly intelligent connectivity. In addition, as traffic models begin to change, future networks will need to be more autonomous and intelligent to deliver a reliable experience.

Since the introduction of the Emirates app on HUAWEI AppGallery in early 2020, Emirates, a prominent player in the aviation sector, and Huawei Mobile Services (HMS), cutting-edge technology services, have joined forces to enhance travel experiences for HMS users. This collaboration has evolved and flourished, enabling them to provide outstanding user experiences to a wider global audience.HUAWEI AppGallery, one of the top three app marketplaces worldwide, boasts an impressive user base of over 550 million monthly active users in 170 countries. The Emirates app's availability on this platform has brought unparalleled convenience to HMS users, empowering them to manage their travel plans seamlessly. Previously integrated on the HUAWEI Watch 3 Series, the Emirates app offered a Super Device Smart experience, enabling Huawei users to effortlessly check their bookings and flight details directly from their smartwatches.Now, with its seamless integration on the HUAWEI Watch 4, the Emirates app has reached new heights in enhancing the performance and user experience for travelers. In addition to providing easy access to booking and flight details, the app now enables users to utilize a QR code as their boarding pass. This innovative feature eliminates the need for passengers to use their phones while boarding, streamlining the travel process and ensuring a hassle-free experience.William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: “This integration of Emirates app on the HUAWEI Watch 4 represents another milestone in HMS journey to deliver exceptional travel experiences to our users, who can now effortlessly access vital flight information, manage their bookings, and stay connected on the go, all from their wrist. We are excited to bring this convenience and innovation to our users, further enhancing their travel experiences and demonstrating our commitment to providing unparalleled solutions in the digital age.""Our collaboration with Huawei Mobile Services and integration with HUAWEI WATCH 4 Series showcases our shared commitment to delivering exceptional user experiences and simplifying travel processes for consumers," said Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand at Emirates. "We are dedicated to leveraging cutting-edge technology to provide the best possible services to our passengers. By integrating our app seamlessly on Huawei's latest smartwatch, we aim to exceed the expectations of our tech-savvy customers."   In the age of the Internet of Things (IoT), Huawei Mobile Services (HMS) believes that collaboration with partners and developers will thrive within HMS’ ecosystem, resulting in continuous innovation and improved convenience for users. This strategic partnership between Huawei and Emirates exemplifies this belief, as they continue to push boundaries and unlock new possibilities for the travel industry.

Dubai: Petal Ads, a leading advertising platform by Huawei, is participating in the 30th edition of Arabian Travel Market.The leading global event for the inbound and outbound travel industry in the Middle East will take place in Dubai on 1 to 4 May. Huawei's team of experts will demonstrate the unparalleled capabilities of Petal Ads, particularly in effectively targeting the rapidly growing outbound travel markets of China and Russia. As China has reopened its borders after three years, Chinese travelers are returning to their favorite destinations. This year, Chinese outbound travel is predicted to recover approximately two-thirds of 2019 levels, with around 110 million border crossings. In 2024, 170 to 180 million border crossings from mainland China are anticipated, surpassing the 2019 benchmark.China's smartphone usage is also on the rise. In 2022, the number of users surpassed one billion, and smartphones have become a vital component for communication, entertainment, commerce, and travel. People use their smartphones to discover travel destinations, book accommodation and transportation, and plan activities prior to departure, as well as for navigation, language translation, and obtaining information about local attractions while traveling.Additionally, Connected TV has become a rising trend in China, with an All-Scenario Ad Display on HUAWEI Vision offering an Innovative 3D, Stunning Visual Impact and an Omni-Channel covering. China plans to leverage Connected TV Advertising and Over-the-Top inventory to generate significant impressions in local markets and boost audience awareness. Marketers can benefit from tremendous traffic through both CTV and OTT channels, each of which has unique advantages.While mobile apps bring far-reaching brand-awareness effects due to mandatory ad views, CTV consumption is far more message-oriented. Also, with targeting and privacy, Marketers can feel sure that their ad spendings on targeting will deliver excellent dividends to them.Furthermore, according to the Association of Tour Operators in Russia, the country's outgoing tourism increased by 10% in 2022, with at least 23,5 million Russians traveling abroad. The UAE was one of the most popular destinations, with about 1 million visitors and a 60% rise year-over-year, while Qatar welcomed 55% more Russian travelers in 2022 than in 2021.Solutions that can precisely target smartphone users are key for the travel industry. However, programmatic advertising in countries like China and Russia can be challenging due to cultural differences that can significantly impact its effectiveness. Therefore, a deep understanding of local culture in order to deliver relevant advertising messages to users is a must. Huawei's Petal Ads can overcome cultural barriers and establish meaningful connections with Chinese and Russian users thanks to the company's strong presence in both countries and unrivaled knowledge of the Chinese market.Visitors of the Arabian Travel Market, businesses and executives in the travel industry, as well as marketers, will have the unique opportunity to experience Petal Ads' sophisticated targeting capabilities firsthand, designed to unlock business potential. Petal Ads provides access to a data management platform (DMP) that allows marketers to gain insights on specific audiences based on various indicators, including travel intent indicators such as the following:Basic tags: the first type is demographic attributes, which include gender, age, location, and visitor status. This information can be helpful in determining who the target audience is and how they interact with the product or service being offered. The second type of tags are advanced attributes, such as academic degree, occupation, and income. This information can provide a deeper understanding of the audience's background and financial situation, which can inform marketing and advertising strategies.Behavioral tags are another important type of data, including frequently used apps such as tourism, hotel, and other travel-related apps, as well as searches for hotel-, business trip-, and travel-related words. This information can reveal the interests and behaviors of the target audience, as well as provide insights into what types of content they are searching for.Scenario-based tags can be used to gain insights into user behavior in specific situations. In this case, the scenarios being tracked are home, work, business trip, and travel. Additionally, tags can be created to track specific operations on phones, such as unlocking the device, opening apps, and powering on and off. Finally, dynamic location can be tracked, including movement trajectory and geographical location. By tracking these scenario-based tags, it is possible to gain insights into how users behave in different contexts, which can inform product design and development, as well as marketing and advertising strategies. For example, by understanding how users behave during business trips, it may be possible to develop new products or services that cater specifically to the needs of this audience.Custom tags can be created to track specific groups or behaviors, such as industry-specific custom audiences, high-spending users, users who have traveled abroad in the past year, recent tourists, travel photography fans, and travel bloggers. These tags can be particularly helpful in tailoring marketing and advertising strategies to specific groups, as well as gaining insights into niche interests and behaviors.By analyzing these indicators, as well as numerous additional data points, Petal Ads' DMP can assist advertisers in effectively targeting audiences who are likely to be interested in travel-related products and services, and to use this information to inform marketing and advertising strategies.Targeting niche audiences is one of the platform's biggest strengths. Since the Dubai Health Authority (DHA) has placed an emphasis on medical tourism via the prestigious Dubai Health Experience (DXH) brand, the medical tourism audience is an excellent example. In this context, Petal Ads' DMP can use a variety of data sources and targeting criteria, including:Demographic data: Petal Ads can collect and analyze data regarding the age, gender, income, and level of education of individuals who have expressed an interest in medical tourism.Behavioral data: Petal Ads can track the online behavior of people who have searched for medical tourism-related keywords, visited medical tourism websites, or engaged with a medical tourism content app.?Contextual data: Petal Ads can target people who are browsing websites or consuming content related to health and wellness, travel, or luxury lifestyle.Based on these data points, Petal Ads' DMP can create audience segments that are most likely to be interested in medical tourism, and then target them with relevant ads on different platforms, such as Huawei-owned and operated media, apps, search engines, or display networks. Targeting medical tourism audiences requires careful consideration of regulatory compliance and ethical concerns, as well as an understanding of the unique needs and preferences of the target audience. Petal Ads combines personalization and privacy, ensuring that users' personal information is always protected and processed in an appropriate manner.William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: "Petal Ads is constantly updating its features to meet the requirements of various markets, enabling businesses to connect with customers across the globe in a more efficient manner through the use of advanced targeting. Our ads reach users at any time and anywhere, creating a smarter and more engaging era for mobile advertising. We will continue to utilize the latest advancements in AI, machine learning, and big data to expand our platform."In addition to the unique advantages for the travel sector, Huawei will showcase the most recent developments of its pioneering, results-driven programmatic advertising platform, which revolutionizes the way campaigns are planned. Petal Ads expands beyond Huawei devices to include personalized ads not only just on smartphones, but also on the connected devices which include tablets, Smart TVs and other IOT products (TBD), to Cover Users' Life All Day to Facilitate Huawei Brand Penetration into the advertiser's Journey.

 During MWC23 in Barcelona, Huawei and leading Saudi Arabian telecommunications operator Zain KSA signed a strategic cooperation Memorandum of Understanding (MoU) for "5.5G City" joint innovation project. The MoU was signed during MWC23 held in Barcelona from February 27 to March 2.Under the MoU, both parties will work together to promote technological innovation for 5.5G evolution and expand scalable offerings to individual, enterprise, and government customers. Additionally, they will strengthen the digital infrastructure and build a global 5.5G evolution pioneer network, providing a strong engine to achieve the national digitalization goals outlined in Saudi Vision 2030.Zain KSA and Huawei will collaborate to enhance technological innovation, improve user experience, and develop new use cases. The collaboration will involve providing a seamless gigabit experience in both indoor and outdoor scenarios through the large-scale deployment of MetaAAU and 5G carrier aggregation, as well as LampSite digital indoor solutions. Additionally, initiatives will be taken to enhance the performance of Massive MIMO networks and to develop end-to-end autonomous network operation and optimization capabilities. Both parties will also work together to develop new use cases for the Internet of Things (IoT) and private network solutions. Finally, the partnership will explore innovative cooperation in areas such as ultra-compact site and green energy solutions, among others.Zain KSA's Chief Technology Officer, Eng. Abdulrahman Al-Mufadda, commented: "Our commitment to driving digital transformation in the Kingdom has been made possible by combining innovative technology investments with pioneering digital solutions across multiple fields, including cloud computing, fintech, business support, and drone technologies. Zain KSA is on a mission to empower a digital society and support the transition towards a digital economy, in line with Saudi Vision 2030 and the Kingdom's digital transformation strategy. By partnering with global ICT leaders, including Huawei, we are committed to enhancing Zain KSA's end-to-end network through our joint innovation on 5G-Advanced technology and by incubating a range of vertical services for industry digitalization."Ritchie Peng, President of Huawei's 5G Product Line, said, "We are committed to providing leading products and solutions for operators and helping them build high-quality mobile networks through continuous technical innovations. We are excited to work with Zain KSA on this 5.5G City project and hope that this cooperation will allow our innovative products and solutions to create business and social value. Our vision is to help Zain KSA build better 5G networks and more importantly, leading digital infrastructure."MWC Barcelona 2023 ran from February 27 to March 2 in Barcelona, Spain. Huawei showcased its products and solutions at stand 1H50 in Fira Gran Via Hall 1. Together with global operators, industry professionals, and opinion leaders, Huawei delved into topics such as 5G business success, 5.5G opportunities, green development, digital transformation, and our vision of using the GUIDE business blueprint to lay the foundation for 5.5G and build on the success of 5G for even greater prosperity. For more information, please

stc Bahrain, a world-class digital enabler, has partnered with Huawei to plant trees as part of the company’s ongoing “Trees for Life” campaign. As part of the collaboration, Huawei will plant 2,000 trees in various locations across the Kingdom. The partnership is a part of stc Bahrain’s commitment to preserve the environment and combat climate change by increasing the number of green spaces in Bahrain, in line with the Kingdom’s vision to double the number of trees by 2035. The campaign also aims to reduce desertification, address increasingly high temperatures and promote environmental awareness and air quality enhancement in Bahrain. stc Bahrain’s “Trees for Life” campaign was launched in 2021, in collaboration with the Supreme Council for Environment and the Ministry of Municipalities Affairs and Agriculture. 

The Saudi Ministry of Communications and Information Technology (MCIT) and Huawei signed a memorandum of understanding to enhance cooperation in the field of communications and information technology. The MoU was signed in Riyadh on the sidelines of the historic visit of His Excellency President of China Xi Jinping to the Kingdom of Saudi Arabia, by Eng. Bassam Al-Bassam, Deputy Minister for Telecom and Infrastructure Saudi Arabia, and Eric Yang, CEO of Huawei Saudi Arabia. The event was attended by HE Eng. Khalid AlFalih, Minister of Investment, HE. Eng. Haytham Alohli, Vice Minister, Minister of Communications and Information Technology, Mr.Steven Yi, the President of Huawei Middle East and Central Asia region, and several officials from both parties.Under the terms of the agreement, the Ministry and Huawei will collaborate to realize a '10Gbps Society', seeking to build a superfast broadband infrastructure to support the digital transformation goals of Saudi Vision 2030. These improvements will also enhance the competitiveness of Saudi ICT infrastructure globally. Towards this end, Huawei will leverage its global expertise and success stories to support the MCIT in finalizing the business case and designing the required regulations to accelerate the 10Gbps society goal. An initial 10GB district pilot will be launched in 2023.Small businesses are the backbone of the Saudi economy, while its bourgeoning startup ecosystem is inspiring unprecedented innovation and disruption across various domains. To support this evolution, Huawei will work with the Ministry to support digital entrepreneurs working on smart cities, IoT, AI, gaming, fintech, e-commerce, and blockchain projects. The two entities will also jointly promote the HUAWEI CLOUD startups program, a support program for empowering SMEs to develop their cloud capabilities.Additionally, the Ministry pledged to provide Huawei with support to build a cloud computing region in the Kingdom as cloud adoption accelerates in Saudi Arabia. Huawei will, on its part, work to strengthen partnerships with local data center service providers.Saudi Arabia recognizes ICT talent development as a key pillar of its Vision 2030. The MoU establishes a joint framework to launch a Huawei scholarship training program to train university students, including visits to Huawei headquarters to experience the company's technology first-hand. This initiative extends existing Huawei skills development programs in Saudi Arabia, including the ICT Academy and Seeds for the Future.    As Saudi Arabia accelerates the shift toward a digital government, the Ministry and Huawei will also collaborate to build a nationwide Unified Government Network Infrastructure standard to serve all government entities.Steven Yi, the President of Huawei Middle East and Central Asia Region, who had witnessed the ceremony said, "This partnership aligns with Saudi Vision 2030 and the Ministry's continuous efforts to advance digital transformation, enhance ICT skills, and foster a culture of innovation. As a long-term partner of Saudi Arabia's service providers and enterprises, this MoU reflects our continued commitment to supporting the Kingdom's efforts to become a global leader in ICT, leveraging our global expertise and technologies."

CPX Holding, a UAE-based leading provider of digital-first cybersecurity solutions and services, and Huawei have signed a memorandum of understanding (MoU) to explore and deliver strategic projects that support UAE's advancement as a top trusted digital hub for the region.The memorandum was signed by Khaled Al Melhi, CEO of CPX, and Jerry Liu, CEO of Huawei UAE, at GITEX GLOBAL 2022 in the presence of executives from both companies.In particular, CPX and Huawei have expressed a mutual commitment to the sustainable development of the UAE's cybersecurity ecosystem. The two parties will thus work together to exchange knowledge on industry trends, design end-to-end cybersecurity platforms and solutions, and add value to the country's existing cybersecurity projects. By leveraging resources from both inside and outside the UAE, the parties will ultimately be able to assist public and private-sector organizations in ensuring compliance with stringent cybersecurity standards while accelerating their cyber maturity.Khaled Al Melhi, CEO of CPX, said: "The GCC region, particularly the UAE, has become a hub for digital innovation. In alignment with our mission to empower organizations with cutting-edge cybersecurity solutions and services, our collaboration with Huawei aims to support government and private sectors to maintain their competitive edge and thrive in an increasingly digital economy."Jerry Liu, CEO of Huawei UAE noted: "Huawei believes cybersecurity is a shared responsibility, and collaboration between ICT industry stakeholders to build unified and transparent security standards is key to safer cyberspace. Therefore, we value partnerships like this with CPX, which support the government's efforts to position the UAE as a trusted digital oasis." The MoU comes as governments and businesses in the UAE rapidly adopt new technologies while also being exposed to new and more sophisticated cyber threats. Mitigating these unprecedented security risks has thus become a C-suite priority across all sectors as they strive to do more than rely on reactive cybersecurity strategies.

du, from Emirates Integrated Telecommunications Company (EITC), has partnered with Huawei and SINOTRANS to deliver 5G-driven robot warehouse solutions for the UAE’s logistics industry. The Memorandum of Understanding (MoU) was signed at GITEX Global 2022 – where du is presenting an innovative showcase under the theme ‘Powering governments, Shaping The Emirates Reality’ featuring technologies such as Internet of Things (IoT), Augmented Reality, metaverse, blockchain, NFT and robotics.The UAE is a global trade and logistics hub in a strategic location with world-class logistics facilities, playing an essential role in Dubai’s economy and contributing to the UAE’s GDP. While the logistics sector has utilized automation in warehousing to enhance productivity, the lack of 5G automation has been a critical barrier for many companies.As a part of the agreement, du and Huawei will deliver the 5G Campus Network Solution and provide 5G key atomic capabilities to SINTORANS. A leading global logistic platform, SINOTRANS will utilize the 5G Campus Network on its industry 4.0 digitization journey, including process and warehouse automation.Fahad Al Hassawi, CEO at du said: “Today’s collaboration is an example of how du is partnering with industry leaders across the world to deliver innovative solutions that will help our partners to be competitive and lead the pack as digital pioneers. 5G plays an important role in industrial digital transformation by extending key capabilities within enterprise networks. du aims to empower smart warehouse by 5G Campus solutions that offer unprecedented benefits to companies in the warehouse and logistics industry.”du and Huawei are set to accelerate and empower industrial digitization through 5G-enabled robotics solutions which allow seamless roaming capabilities within the premises – making the robots faster, more responsive and more adaptive.Liu Jiawei, CEO of Huawei UAE, said: “As the warehouse and logistics industry evolves, demand is growing for modern solutions. As a leading global provider of ICT infrastructure and smart devices, Huawei is committed to providing 5G as the enabler for the digital transformation of warehouse and logistics industry. Huawei is pleased to partner with du on the next-generation robotic solutions, which will extend human capabilities to reduce the overall cost of fulfilment and optimise the cost of products for end users. At Huawei, we will continuously work as a solid digital foundation for the UAE’s national digitalization in the next 50 years. ”Warehouses relying on conventional human labour end up incurring high operational costs and experience frequent human errors and accident, resulting in downtime and lower efficiencies. The 5G-driven robotics solutions increase central warehouse operational efficiency by 25%, inventory turnover by 20% as well as helps reduce production and shipment time by 30% and manpower deployed by 20%.