https://adgully.me/post/4750/crestbridge-bahrain-announces-strategic-rebrand-to-yasira

Crestbridge Bahrain announces strategic rebrand to Yasira

Crestbridge Bahrain, an agile private equity and real estate administration solutions provider, has completed an extensive rebranding effort in response to the accelerated company growth and renewal of its corporate vision. At the heart of this transformation is a change of the company name to Yasira - inline with the firm's unwavering commitment to the region and heritage; the rebranding reflects a strategic initiative to better serve the distinctive needs of their clients in Bahrain, Saudi Arabia and the broader Gulf Cooperation Council (GCC). The company's new name 'Yasira' draws inspiration from the mountainous and challenging terrain of the Asir region in Saudi Arabia, and the firm's deep commitment to overcome complexity by providing administrative solutions that maximise operational efficiency and enhance financial performance.Positioned as a 'partner in efficiency', Yasira's expertise spans fund and trust administration, corporate solutions, ESG advisory and advanced data analytics and reporting services for fund and asset managers, family offices, sovereign wealth funds, and banking institutions in the Middle East."This milestone rebranding initiative ushers in a new era of bespoke administrative solutions that maximise operational efficiency and enhance financial performance for our clients in Bahrain, Saudi Arabia and across the broader GCC. Our new name Yasira, reflects our profound commitment to the region, priming us to proficiently navigate the complexities of financial administration on behalf of our clients," comments Paul Perris, the CEO of Yasira.Headquartered in Bahrain Financial Harbour in the Kingdom of Bahrain, Yasira administers funds and structures totalling more than US$7 billion in assets. Led by a strong management team of seasoned international specialists equipped with extensive regional experience and state-of-the-art fund administration technology, the firm is well positioned to meet the ever-evolving requirements within the region and better serve its long standing clients.
https://adgully.me/post/3554/ericsson-to-imagine-possible-at-gitex-global-2023

Ericsson to ‘Imagine Possible' at GITEX GLOBAL 2023

Ericsson is participating in GITEX GLOBAL 2023 between the 16th to the 20th of October in Dubai, United Arab Emirates under the theme ‘Imagine Possible’. At this year’s GITEX GLOBAL, Ericsson will demonstrate the power of limitless connectivity and how high-performing networks can help realizing a digital Net Zero future and empower new experiences for consumers and enterprises.Visitors will be able to engage with subject matter experts at the Ericsson stand and discover demos of cutting-edge 5G technologies, like eXtended Reality (XR).The June edition of the Ericsson Mobility Report estimates that the Gulf Cooperation Council (GCC) 5G subscriptions will reach over 70 million by 2028, accounting for 86 percent of total subscriptions at the end of the period. The GCC countries are frontrunners in global 5G network deployments and service offerings, such as enhanced mobile broadband (eMBB) and Fixed Wireless Access (FWA). Through technology, collaboration and fostering fruitful conversations with industry professionals, Ericsson strives to propel the digital future of the region and inspire the next generations of leaders to join the region’s technological revolution.GITEX GLOBAL presents an opportunity to network and connect with leaders, industry influencers, and key government stakeholders. The Ericsson stand will be located at Hall 21.
https://adgully.me/post/3359/safexpay-ventures-into-saudi-arabia-oman-and-qatar

Safexpay ventures into Saudi Arabia, Oman, and Qatar

Mumbai: Safexpay, a leading digital payments company, announces the expansion of its tailored suite of payment solutions in three key GCC (Gulf Cooperation Council) countries- Saudi Arabia, Qatar, and Oman to cater to the unique needs of businesses and consumers in the region. This strategic move represents a significant step forward in Safexpay's mission to reshape the future of payments, solutions and foster innovation in these dynamic Middle Eastern markets.The product offerings in these nations encompass a comprehensive range of solutions designed to cater to specific market requirements. . These include, a White Labelled Payment aggregation, Payouts solutions, contactless payments like Facial Recognition-Based Payments, and Single-Click Checkout features viz. Aasaan.To support its expansion into the GCC region, Safexpay has strategically partnered with prominent organisations in the UAE, such as Magnati, Abu Dhabi Islamic Bank, Paynest, Dubai Chamber of Commerce, Rakbank and Network International. These partnerships are instrumental in enabling Safexpay to on-board merchants seamlessly and provide tailor-made solutions for their businesses, ensuring that their expertise and value proposition reach the right players in the market.Safexpay is committed to investing approximately 10 million USD in the GCC region to ensure the success of its operations and provide world-class payment solutions. The company anticipates remarkable growth in the GCC region, with expectations of achieving an annual growth rate of 80-100% by 2025."Our focus has always been on creating a global network effect and contributing to the fintech and techfin space by innovative solutions. The decision to target Saudi Arabia, Qatar, and Oman was a natural progression for Safexpay. The GCC countries, including the UAE, Qatar, Oman, and KSA, are witnessing exponential growth in contactless payments and are actively exploring innovative ways to serve consumers and businesses. This presents a significant opportunity for Safexpay to make a meaningful impact. We aim to on-board around 5000 merchants over the next 2-3 years, further cementing its presence in these markets, our value proposition is offering omnichannel platform for merchants, which is first of its kind in GCC markets" stated Ravi Gupta, Founder and CEO at Safexpay.With an estimated count of 4 million Micro, Small, and Medium Enterprises (MSMEs), the substantial prospective customer market extends across Saudi Arabia, Qatar, Oman, and the UAE. Safexpay envisions becoming the preferred payment service provider for customised solutions in the fintech space within the region. It embodies the “India to the world” sentiment with commitment to establishing an indelible mark in the international fintech space by catering to the unique needs of businesses and consumers in Saudi Arabia, Qatar, and Oman. Moreover, Safexpay has set its sights on further expansion into neighbouring markets once its presence is well-established in the GCC region. This expansion plan aligns with the company's strategy of creating a strong foothold before broadening its reach.
https://adgully.me/post/2754/globale-medias-ahmed-elgebaly-on-seizing-menas-digital-awakening

Globale Media’s Ahmed Elgebaly on seizing MENA's digital awakening

In this exclusive interview with Adgully, Ahmed Elgebaly, the newly appointed Regional Head for the Middle East and North Africa (MENA) at Globale Media, delves into his strategies for driving growth and success in the dynamic MENA market. With a background in finance and digital marketing, Ahmed's insights shed light on how he plans to leverage his expertise to capitalize on emerging opportunities, navigate challenges, and establish Globale Media as a leading network in the region. From tapping into the region's digital awakening to embracing AI-powered advancements, Ahmed offers a comprehensive perspective on building strong relationships, maintaining innovation, and fostering a positive work culture in the MENA team. Moreover, he discusses the pivotal role that artificial intelligence is set to play in the future of digital marketing across the MENA region. Excerpts:With your background in finance and digital marketing, how do you plan to leverage your expertise to drive growth and success for Globale Media in the MENA market?To drive growth for Globale Media in the MENA market, I plan on tailoring digital marketing strategies to the unique cultural and linguistic aspects of the MENA region. Leveraging AI-powered analytics can help identify trends and consumer behavior, allowing for targeted campaigns that resonate with the local audience.The MENA region is experiencing significant digital penetration. How do you envision tapping into these emerging opportunities in digital marketing, and what strategies do you plan to implement to capitalize on this trend?The MENA region is currently experiencing a digital awakening, especially in the Middle East. To tap into these emerging opportunities, we plan to invest in mobile advertising and localized content. Collaboration with local influencers and utilizing social media platforms popular in the region can prove to be very effective strategies for capitalizing on this trend.What are some of the unique challenges and opportunities that the Middle East and North Africa (MENA) market presents for a company like Globale Media?Because the MENA region has among the highest consumer digital engagement in the world, Globale Media has an opportunity to create an advantage by developing cutting-edge features and functionality tailored to consumers. The strategy is to capitalize on opportunities by building strong relationships with local partners, understanding cultural values, and ensuring compliance with local laws.The MENA market also presents particular challenges, such as diverse cultures, languages, and other regulatory challenges.As the regional head, you'll be making critical decisions for the MENA market. Could you share an example of a challenging decision you've had to complete in your career and how it ultimately benefited the organization you were working for?In terms of a challenging decision, I once had to choose between launching a new product quickly to beat the competition or refining it further for higher quality. Ultimately, we chose quality, even when it meant more time, but it eventually improved customer satisfaction and set the foundation for long-term success.Given your experience with international organizations, how do you plan to balance the global vision of Globale Media with the specific needs and nuances of the MENA region?It's part of the bigger picture. MENA's market needs to require adapting strategies and offerings to suit the local market, but also while keeping Globale Media's core values and vision intact.In your opinion, how can Globale Media establish itself as a trustworthy and leading network in the MENA region, and what steps will you take to build strong relationships with digital marketers and clients?To establish trust and build relationships, we need to prioritize transparency, deliver measurable results, and provide exceptional customer service. We need to ensure robust, regular communication and employ proper feedback loops with digital marketers and clients. When we deliver on our promise, our partners will have to keep coming back for more.The Gulf Cooperation Council (GCC) area, particularly Saudi Arabia, is known for its high purchasing power parity. What strategies do you have in mind to tap into this market and ensure that Globale Media's offerings resonate with the preferences and demands of consumers in this region?For the GCC market, we need to tailor offerings to match the high purchasing power by focusing on premium services, personalized experiences, and luxury branding.