https://adgully.me/post/2067/the-game-company-raises-5mln-at-40mln-valuation

The Game Company raises $5mln at $40mln valuation

Dubai: Revolutionary AI-driven cloud-based gaming platform, The Game Company, raised $5 million during their pre-seed round in December. The funds will be used to accelerate the development of The Game Company's powerful platform and leverage AI technology to create an interconnected multi-role ecosystem.Their approach to create a unique AI-driven cloud-based gaming platform has set a new standard in the industry. It has garnered the attention of ultra-high-net-worth individuals, solidifying their position as one of the most promising gaming platforms in the market.The platform downsizes the memory and processing systems that most modern games demand to be able to run smoothly. This will enable users to play any e-pastime from any device without the need for expensive consoles, or PCs. In addition to that they utilize AI technology in their platform to allow for a truly personalized experience for users based on their unique psychographics and Interests, Opinions, and Activities (IOA). The Game Company has been making significant strides in development since its pre-seed round. With their impressive $40 million valuation from this pre-seed round, the company is poised for even more growth during its upcoming funding round, with expectations of a substantial increase in valuation."The $5 million raised during our pre-seed round is a testament to our vision and our commitment to creating an unmatched gaming experience for gamers worldwide," said Osman Masud, CEO. "We are confident that we have paved the way for the next funding round, which may propel the level of gaming available to users even further."The Game Company's vision is to provide the most advanced, flexible, and inclusive cloud gaming platform that breaks down the barriers of connectivity, latency, and market economics. The company aims to create a truly immersive gaming experience that is accessible for anyone, anywhere, anytime, and on any device.
https://adgully.me/post/1988/buzzar-and-cypher-capital-announce-new-ai-web3-metaverse-project-space

BuzzAR and Cypher Capital announce new AI-Web3 metaverse project, ‘Space’

Dubai:  Singapore and Saudi Arabia-based AI avatar company BuzzAR has announced its partnership with Cypher Capital, a leading venture capital firm in the Middle East, to create disruptive AI+LBS Web3 location-based game projects. The partnership will allow the companies to leverage proprietary generative AI technologies on its Metaport, a portal that turns human faces to avatars in real-time, to create a decentralized social graph. With leading retail holdings, hospitality partners, and tourism government collaborations in Singapore and Saudi Arabia, BuzzAR is poised to reshape the gaming landscape.On the announcement, Founder of BuzzAR, Bell Beh, commented: "We are delighted to be partnering with Cypher Capital to propel BuzzAR’s LBS Metaverse project, Project ‘DSpace’. Our goal is to provide an integrated Metaverse solution tailored to the unique needs and aspirations of these countries, and we believe that our collaboration with Cypher Capital is the perfect opportunity to do so."She added, “In support of Saudi Arabia's national tourism strategy and other regional strategic plans, Project DSpace will provide an immersive and culturally diverse Metaverse solution that is expected to bring merchants and users together in a revolutionary new way.”Bill Qian, Chairman of Cypher Capital Group: the lead investor on ‘DSpace’ said: “We are thrilled to support this ground-breaking joint initiative by BuzzAR and some of our gaming portfolios. As the lead investor in this project, we believe that 'DSpace' has the potential to revolutionize the gaming industry and pave the way for new opportunities in the AI+LBS Web3 Metaverse. I am more confident than ever before that our commitment to creating an immersive and culturally diverse Metaverse will not only bolster tourism and economic growth in the Middle East but also foster global connectivity and collaboration. We stand at the forefront of this exciting new era, and I eagerly anticipate the transformative impact Dspace will have on our world."
https://adgully.me/post/1909/the-game-company-announces-nikita-sachdev-as-new-board-member

The Game Company announces Nikita Sachdev as new board member

Dubai: The Game Company, the revolutionary AI-driven cloud-based gaming platform, has announced the appointment of Nikita Sachdev as its newest board member. Sachdev brings with her a wealth of experience and expertise in the crypto and blockchain space, as well as a track record of success in entrepreneurship and investing.Nikita Sachdev is an Indian-American serial entrepreneur and investor who discovered her passion for the crypto and blockchain space in 2017. Her work for crypto giant Huobi ignited her interest and led her to launch Luna PR in her living room, which has now metamorphosed into an award-winning public relations and marketing agency headquartered in Dubai, with offices in Miami, Singapore, and London."We are thrilled to have Nikita Sachdev join our board of directors," said Osman Masud, CEO of The Game Company. "Her expertise and experience in the crypto and blockchain space will be invaluable as we work to create a revolutionary gaming platform that leverages Web3 technology. We look forward to working with her to bring our vision to life and provide an unmatched gaming experience to gamers worldwide."Luna PR's parent company, Luna Media Corporation, also houses a web3 venture capital, a foundation that aims to educate less-privileged girls in India, and Cointelegraph MENA. Sachdev's proven track record in crypto and blockchain has earned her a reputation as a thought leader in the industry. In 2021, the company won the "Best PR Agency in Fintech" award, and in 2022, Luna PR was recognized as the "Best Web3 Consultancy."Nikita’s appointment as a board member at The Game Company is a testament to her career in the industry. Her expertise in the crypto and blockchain space will be incredibly useful as The Game Company looks to leverage Web3 technology to create a vast interconnected multi-role ecosystem that allows gamers to participate, play, and earn. The Game Company aims to provide the most advanced, flexible, and inclusive cloud gaming platform, breaking down the barriers of connectivity, latency, and market economics, and creating a truly immersive gaming experience.With her extensive experience in the crypto and blockchain industry, as well as her track record of success in the PR and marketing space, Nikita Sachdev will be an invaluable addition to The Game Company's board. As the company prepares to launch its AI-driven cloud-based gaming platform, Nikita's expertise in crafting and executing effective PR and marketing strategies will play a crucial role in creating brand awareness, generating buzz, and driving user adoption. Her knowledge of the industry and her ability to connect with key influencers and media outlets will be an asset in positioning The Game Company as a leader in the Web3 gaming space.Nikita is poised to become a valuable asset to the board and play an instrumental role in shaping the company's trajectory toward a promising future. She believes that the company's patented technology, which optimizes rendering speed, creates an inclusive and competitive gaming environment that provides equal opportunities for everyone. “I am honored to be part of a team committed to providing an immersive and enjoyable gaming experience,” she said.
https://adgully.me/post/1876/snap-inc-unveils-game-changing-innovations-for-ar-and-ai

Snap Inc. unveils game-changing innovations for AR and AI

Snap Inc.'s highly anticipated fifth annual Snap Partner Summit unveiled an array of new features and advancements that will drive innovation in AR & AI technology, retail as well as the creator ecosystem. Designed to enhance Snapchat’s relationship with friends, family and the world, whilst providing an elevated experience, the entire Snap community gathered in California, eager to get a glimpse of the platform's latest innovations and its vision for the future.Snap took the opportunity to reveal a host of exciting new announcements coupled with demos and activations for attendees to experience, alongside keynote speeches from top executives including founder Evan Spiegel and external voices such as partners, Snap Stars and power users.Highlights included core product updates such as brand new story formats that allow the community to stay better connected, as well as more monetisation options for creators that demonstrate Snap’s enhanced level of investment in the ecosystem. Shopping continued to be a key focus for the platform as it continues to dominate the retail sector both on and offline with the expansion of interactive AR features, whilst key partnership spotlights including Nike, Coca-Cola and the recently announced Microsoft Teams Snapchat Lenses, exemplified how Snap can make experiences and passions better than ever. Finally, the hot topic on everyone’s lips is undoubtedly the platform’s integration of AI alongside its hallmark AR functions, with brand-new AI Generated Lenses and other new capabilities.“Consumers today are no longer looking for a platform that allows them to just communicate visually. Today’s audiences are seeking opportunities to enhance their relationship with friends, family, and the world. Snapchat was built as an antidote to other social media apps. We continue to leverage the power of advanced AI technology to give our users a platform to establish better connections to the world." said Hussein Freijeh, General Manager at Snap Inc. in MENA. "These new products and features are designed to enhance the user experience, unlock new creative opportunities for developers and creators, and drive business results for advertisers. We are certain that our highly engaged community across the MENA region will benefit immensely from the new updates, using the power of AR and AI to elevate their worlds and unlock possibilities in new and exciting ways”.New features to fuel friendshipsOn Snapchat, there are a plethora of ways to stay connected with the people that matter most. Snapchatters can look forward to an abundance of new features, updates, and interactive experiences on the platform, such as new Stories formats like Friendship Flashbacks, After Dark and Communities, all allowing users to document special moments in more enhanced ways. While Snaps and Chats are designed to delete by default, some Snaps are too good not to save. In fact, flashbacks made from Snapchat Memories are viewed over one billion times each day and now, with Friendship Flashbacks, these throwbacks are able to be brought right into conversations with friends. After Dark is a new type of story specifically for evening memories, designed to act as a debrief to the night before, meanwhile Communities is a feature that lets students share their perspective with classmates.The Snap Map will include new location sharing options whilst a highly lifelike and personalized 3D Snap Map will make it easier to discover landmarks and buzzing hotspots. Finally, the most advanced Bitmoji style yet will mean that avatars will not only look like Snapchatters but dress like them, with more shoppable clothes and accessories to choose from.New programs and features for creatorsSnapchat’s camera makes storytelling easier and enables anyone to express themselves and become a content creator. Now, creators with at least 50,000 followers, 25 million monthly Snap views, and who post at least 10 Stories per month, may be eligible to join the Stories revenue share program, which places ads within creators’ Stories. This program helps creators get consistent rewards for their investment in Snapchat, and provides the community with even more engaging content from the creators they love. The program is in addition to increasing the total rewards available to creators for making the top Spotlight Snaps.New Story updates will enable more creators to share their creativity with a wider audience, all while keeping Snapchat the best place for their real friends. Starting today, Snapchatters aged 18 or older will be able to post their own Public Story with a simple tap from the same account. What’s more, creators can get access to content performance insights and Story Replies.Snapchat will also be providing creators more audience growth opportunities through new surfaces such as Snap Map, making it easier to discover creators across Stories and Spotlight. By simply tagging locations in Spotlight Snaps or saving Stories they love, they can expand their reach and give the community the opportunity to discover new Creators.Finally, the platform has and will continue to implement dozens of new tools for Creators to help them build a following. For instance, creators can now add a Linktree, the leading link-in-bio platform, to their new Public Profile, whilst a new tool that recommends Sounds to pair with Lenses will help make Snaps even more expressive.More partners that make connections betterSnap also reaffirmed new partnerships with brands and individuals that will bring more opportunities for creative collaborations and the chance to reach broader audiences. One of these partnerships was with Microsoft Teams, and users can now apply Snap Lenses in their workspaces to allow for more creative and expressive meetings.Transforming Retail with the ARES Shopping SuiteSnap is committed to improving the shopping experience and delivering unique AR experiences, both on and off Snapchat. The new AR Shopping Suite by ARES (AR Enterprise Services) will now allow the world-leading technology to be used in customers’ own apps and websites, bringing together AR and AI features such as Try-On and Fit Finder. The Shopping Suite has already shown success for businesses, improving brand loyalty, decreasing product return rates, and differentiating in a competitive environment.Snap also announced AR Mirrors in retail spaces as a way to bridge the digital and physical worlds. Used already by some of the world’s leading brands such as Nike and the uber cool AR-enabled Coca-Cola vending machine now in its prototype, brands that choose to implement innovative experiences in-store such as virtual try-ons and content sharing, are 82% more likely to be recommended to others.Making Snapchat the most personal cameraUndoubtedly a key highlight of this year’s SPS was the newly developed AI Generated Lenses, which were showcased on stage and are now available to Snapchatters globally, allowing them to transform themselves and the world around them into an animated sci-fi scene through the Cosmic Lens. Marking a new generation of Lenses that are easier to create and with exponential creative potential, AI Generated Lenses are real-time, realistic, and the most optimized AR experiences available today.Snapchat will also begin to recommend Lenses that fit with the context of a photo or video a Snapchatter has captured, in addition to testing ways to make it faster to add AR to Memories and improving the Lens Carousel to recommend Lenses based on Snapchatters’ unique preferences.Bringing MyAI to Snapchatters around the worldThe pioneering MyAI chatbox, which has been piloted by a select number of Snapchat+ subscribers, will become slowly available to Snapchatters across the world without an S+ subscription and with new capabilities including integration with Snap Map, group chats, and more. The AI-powered chatbot has been receiving nearly 2 million chat messages per day from Snapchatters, eager to learn more about movies, sports, pets, and the world around them, making the platform the perfect place to bring the power of conversational and generative AI directly to the community. With the roll-out of MyAI will be a continued focus on safety including age-appropriate responses and restrictions for those who misuse the service.The Snap Partner Summit showcased Snap's commitment to pushing boundaries and setting new standards in many areas. With these exciting new features and advancements, Snap is driving innovation and creativity to the forefront, providing a platform for businesses and consumers to explore new and exciting ways to connect, engage and create.
https://adgully.me/post/1824/power-league-gaming-launches-flux-to-help-brands-enter-gaming-esports

Power League Gaming launches Flux to help brands enter gaming, esports

Dubai : PLG, MENA’S leading and most innovative gaming and esports agency has launched its new service Flux, in response to increasing demand from brands for lower cost base solutions to enter the gaming and esports space. As a multi service agency, PLG delivers strategic advice, builds branded gaming ecosystems, hosts on and offline esports tournaments and drives strategies which drives audiences to client content via social media, influencer and paid for digital marketing campaigns with measured ROI. Over the past 24 months, PLG has witnessed unprecedented growth from regional brands for building marketing campaigns and branded content to reach gaming and esports audiences.The size of the MENA gaming market is projected to increase 19 per cent to more than $5 billion by 2025, from 2019, according to a report by Boston Consulting Group [BCG]. Newzoo predicts that by 2024 the global gaming livestream audience will be 830.3 Mn CAGR of 9.2% over 2019 - 2024 with the Middle East and Africa growing at 15.1%.As audiences gravitate to this medium, SMEs and those with smaller budgets are looking for ways to reach them in strategic and engaging ways at affordable rates. Gaming and esports are fast becoming an essential part of the marketing mix as mass reach channels that provide highly engaged and loyal audiences. PLG has identified the need to offer lower cost solutions to bring brands into the gaming and esports space and to serve the fast-growing demand. The average esports production and marketing campaign in the global industry costs in the range of $150 - $500K so can be out of reach for brands with smaller budgets. PLG Flux offers clients a lower touch solution that comprises a mix of branded content and toolkits, social media marketing, end to end community management, influencer marketing and downstream trending data and reporting with entry costs from a much more affordable range starting at $30K.PLG Flux’s toolkit of solutions, products and services are specifically engineered to acquire, engage and retain audiences on the brand’s behalf, focused toward attaining tangible ROI. In addition to the flexible social content creation solutions, PLG FLUX’s end to end gaming and esports influencer marketing unit consistently delivers engagement averages circa 11% (industry average 5%).“PLG’s social and influencer marketing division (FLUX), has delivered continual success by enabling the Pizza Hut brand to acquire, engage and retain Arabic Gen Z and M gaming audiences. Thorough PLG’s range of content, social and influencer marketing strategies, Pizza Hut has built scalable social platforms and continually drives conversations within the MENA esports and gaming community. This approach has enabled the brand to build meaningful relationships by serving the Arabic gaming and esports communities with the right content, at the right time.” Said Beverley D'Cruz, General Manager - Pizza Hut Middle East and Pakistan.Commenting on the launch of Flux, PLG’s CEO Matthew Pickering “as a company built from the ground up by expert gamers and marketing professionals, we are laser focused on getting the right strategies in place for our clients so that their brands can form long lasting relationships with this very important audience category. Entering the space at speed in meaningful ways is critical for clients to become and remain relevant to these communities as we move toward a Web 3.0 world. We are excited to be leading the way with Flux, enabling more brands to start their journey engaging and building relationships with gaming and esports audiences.
https://adgully.me/post/1088/dmcc-launches-gaming-centre-to-advance-mena-regions-gaming-industry

DMCC launches Gaming Centre to advance MENA region's gaming industry

DMCC – the world’s flagship free zone and Government of Dubai Authority on commodities trade and enterprise – has announced the launch of the DMCC Gaming Centre in support of the increasingly growing global and regional video games industry. Currently standing at USD 1.8 billion, revenues generated by the gaming industry in the MENA region are expected to reach USD 5 billion by 2025.Launched during the Dubai Esports Festival, the DMCC Gaming Centre formalises DMCC’s efforts in the gaming and esports space, creating a supportive environment in which all gaming and esports companies can thrive. DMCC is currently home to over 50 gaming companies, from game developers and producers to esports teams and tournament organisers. The DMCC Gaming Centre will be based in DMCC’s award-winning free zone, providing unparalleled access to a vibrant community of gaming industry peers to unlock new opportunities for collaboration. Gaming companies looking to expand their global reach and connect with audiences across the world will also benefit from DMCC’s fully digital setup process, world-class infrastructure, and commitment to increasing the ease of doing business.Under the DMCC Gaming Centre, members will have access to the wider esports community through regular events and esports tournaments and industry support from DMCC’s ecosystem partner YaLLa Esports, a leading esports organisation in the UAE. Furthermore, members will have the opportunity to join gaming specific acceleration and market entry programmes through our ecosystem partner, AstroLabs, a leading tech ecosystem builder in the MENA region. Earlier this year, DMCC partnered with the global VC firm Brinc to provide members with access to USD 150 million in funding through their accelerator programmes ZK Advancer and The Sandbox Metaverse. Those programmes will also be open to DMCC Gaming Centre members developing games on blockchain and web3 technologies.  “Gaming is one of the fastest growing industries in the world, with nearly 3.2 billion people playing and spending a combined total of USD 196.8 billion in 2022. The size and growth of the industry today is staggering compared to when video games first appeared in the 1970s,” said Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC. “These passionate communities are constantly looking for greater immersion and storytelling in their chosen form of entertainment. As our roster of gaming companies expands rapidly and as we see more of our DMCC Crypto Centre members enter the blockchain gaming space, there is no better time to formalise our efforts by opening the DMCC Gaming Centre. Through this facility, we will solidify Dubai’s position as a global hub for all forms of gaming and esports.”Gaming has become the most popular form of digital entertainment across the world, with rich storytelling and greater immersion than other forms of content. DMCC’s research shows that eight out of 10 Gen Zs and millennials are gamers, and that gamers between the ages of 25 and 40 spend as much as seven hours gaming each week. Esports is also a rapidly growing industry, with 68% of the online population watching gaming-related content and 10% being esports enthusiasts. Esports has grown to become watched more than many traditional sports leagues such as the NBA and MLB.Find more information and learn how to set up at the DMCC Gaming Centre here.