McDonald’s and Crocs partner for a global shoe collaboration

McDonald’s and Crocs fans have been buzzing about a new brand mash-up that could elevate any look, and now it is confirmed. McDonald’s and Crocs are introducing their first-ever collab. Inspired by both Crocs Stars™ and Mickey D’s loyalists, the collab will drop with a full line of shoes, socks and Jibbitz™ charms beginning tomorrow in countries around the world.The collection features a variety of footwear, including Crocs' classic clogs and Cozzzy Sandals, along with matching socks. The inspiration for the collection comes from iconic McDonald's trademark characters such as Grimace, Birdie, and Hamburglar. Each character's shoes are designed to reflect their personality and favorite menu items. For example, the Grimace x Crocs Cozzzy Sandal in purple comes with a shake, the Birdie x Crocs Classic Clog in yellow and pink comes with a McDonald's Egg McMuffin, and the Hamburglar x Crocs Classic Clog in black and white stripes features his go-to order—a hamburger.Although the collection doesn't include shoes inspired by McDonald's famous clown, Ronald McDonald, it does feature classic golden arches-sporting red Crocs, known as the McDonald's x Crocs Classic Clog.<img src='\be7e80059e1cbc8c80eb7f528e9180dd.png' class='content_image'>Additionally, the collection includes new charms representing popular menu items such as Chicken McNuggets, World Famous Fries, and the Big Mac. This collaboration seems to offer a playful and unique fusion of fashion and fast-food culture.The McDonald’s x Crocs collab not only fuels a shared brand love, but McDonald’s first-ever global shoe collab also celebrates a beloved cause in Ronald McDonald House Charities® (RMHC). In honour of the Crocs partnership, McDonald's is stepping up for RMHC and will make a donation to help support families with children who are sick and give access to the medical care and resources they need.

UAE brands shine at 19th Superbrands tribute event

Superbrands, the independent authority and trendsetter of branding, has honored 33 brands from the UAE at the 19th annual Superbrands tribute event, held recently. Reputed retail brands like Aldo, Arakkal Gold & Diamonds, Captain Oats, Crocs,Dubai Duty Free, Forest Essentials, Tommy Hilfiger and Skechers were awarded at the event. With over 2,000 brands in the UAE competing for the Superbrands title, only 33 scored more than 80 per cent of the total possible marks.The selection process involved polling by the Brand Council and online voting, reaching out to almost 2,000 senior managers and marketing professionals. The criteria evaluated covered market presence, customer perception, innovation and the overall impact created by the brand.Director of Superbrands Middle East, Mike English, said: “It is crucial for brands to stay relevant in an ever-competitive market, where it is often hard to successfully retain brand loyalty. Customers are often easily swayed or overwhelmed by various market options, and are quick to spend on companies that they are not only familiar with but also feel a lasting value and connection with.”The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then, it has expanded its operations to 93 countries including the UAE, Saudi Arabia, Turkey, France and the US.To date, over 43,000 individual brands have been featured worldwide.