Realiste was founded with a vision to transform the real estate investment process and bring about positive change in the industry. It recognized the existing inefficiencies and challenges associated with investing in real estate, such as complex procedures, lack of transparency, and limited access to comprehensive data. In this interview with Adgully, AnastasiaDenisova, Chief Executive Officer, Realiste MENA, discusses the inspiration behind starting the company and developing the world's first real estate exchange. She highlights the challenges in the current process of buying off-plan apartments and explains how Realiste addresses these challenges through a user-friendly platform, comprehensive data and analytics, and streamlined transactions. She also delves into how Realiste utilizes data and modern technologies to revolutionize the real estate industry and differentiate itself from competitors. The CEO shares her vision for the future of Realiste, including expansion into new markets and integration of emerging technologies. Excerpts:Can you tell us about the inspiration behind starting Realiste and developing the first real estate exchange in the world?The inspiration behind starting Realiste and developing the first real estate exchange in the world stemmed from a desire to revolutionize the way peopleinvest in real estate . We recognized the inefficiencies and challenges inherent in the traditional process and saw an opportunity to create a more streamlined and accessible platform. By leveraging technology and data, we aimed to provide a solution that would benefit both buyers and developers, making the real estate market more transparent and efficient.What specific challenges do you see in the current process of buying off-plan apartments, and how does Realiste aim to address these challenges?The current process of investing off-plan apartments often involves complex paperwork, lengthy procedures, and market opacity. Buyers face challenges in terms of understanding the market, evaluating investment opportunities, and ensuring transparency throughout the transaction. Realiste addresses these challenges by offering a user-friendly platform that provides comprehensive data and analytics, enabling buyers to make informed decisions. We aim to simplify the entire process, from property selection to documentation, ensuring a seamless and secure experience for our users.How does Realiste utilize data and modern technologies to revolutionize the real estate industry?Realiste utilizes advanced data analytics and modern technologies to revolutionize the real estate industry. We leverage artificial intelligence and machine learning algorithms to analyze vast amounts of data, including market trends, property values, and investment potential. This allows us to provide accurate predictions, personalized recommendations, and real-time market insights to our users. By harnessing the power of data and technology, we aim to transform the way people engage with the real estate market.What sets Realiste apart from other proptech startups in the market? How does it differentiate itself and rise above the competition?Our focus is on creating a comprehensive ecosystem that caters to all stakeholders in the real estate industry. We not only provide a user-friendly platform for buyers but also cooperate with developers, brokers, and agents to offer a holistic solution. Our emphasis on data-driven insights, personalized recommendations, and transparent transactions distinguishes us from competitors. Additionally, our commitment to innovation and continuous improvement allows us to stay ahead of the curve and adapt to evolving market needs.How does Realiste ensure transparency and security for buyers and sellers on its real estate exchange platform?Transparency and security are paramount to Realiste. We ensure transparency by providing detailed information about properties, including floor plans, amenities, pricing, and historical data. Our platform facilitates direct communication between buyers and sellers, fostering trust and openness throughout the transaction. Furthermore, we implement robust security measures to protect user data and financial transactions, adhering to industry standards and regulationsCould you share some success stories or testimonials from customers who have used Realiste's platform to buy off-plan apartments?We have received positive feedback from customers who have used Realiste's platform to buy off-plan apartments. Many have praised the ease of use, extensive property information, and personalized recommendations that helped them find their ideal investment. Customers appreciate the transparency and security offered by our platform, as it has facilitated smooth and hassle-free transactions. Their success stories serve as a testament to the value Realiste brings to the real estate market.What are your future plans for Realiste? Are there any new features or developments in the pipeline?Our future plans for Realiste involve expanding our presence to new markets and collaborating with additional developers and industry partners. We are continuously enhancing our platform with new features and functionalities to provide an even more comprehensive and user-centric experience. Additionally, we are exploring opportunities to integrate emerging technologies such as virtual reality and blockchain into our ecosystem, further revolutionizing the real estate industry.How do you see the real estate industry evolving in the next few years, and how does Realiste plan to stay at the forefront of this transformation?The real estate industry is evolving rapidly, driven by advancements in technology, changing consumer preferences, and market dynamics. To stay at the forefront of this transformation, Realiste remains committed to innovation and adaptability. We will continue to leverage data and modern technologies to provide cutting-edge solutions to our users. By closely monitoring industry trends, collaborating with industry experts, and anticipating market needs, we aim to lead the way in shaping the future of real estate.What advice would you give to aspiring entrepreneurs or professionals looking to make an impact in the real estate and proptech sectors?For aspiring entrepreneurs or professionals looking to make an impact in the real estate and proptech sectors, my advice would be to embrace innovation, stay agile, and always prioritize the needs of your users. Understand the pain points and challenges in the industry and strive to create solutions that add value and improve efficiency. Build a strong network of industry partners, investors, and mentors who can provide guidance and support. Lastly, be persistent, resilient, and willing to adapt to changing circumstances.Can you share some insights into the challenges you faced as a communication specialist and how those experiences have shaped your approach to leading Realiste?My experiences as a communication specialist have taught me the importance of effective collaboration, clear communication, and building strong relationships. These skills have been instrumental in leading Realiste and navigating the challenges that come with entrepreneurship. Understanding the power of effective communication in driving business growth, we prioritize transparency, clarity, and open dialogue within our team and with our stakeholders. These experiences have shaped my leadership approach, emphasizing the value of effective communication in achieving our goals.