The MENA Effie Awards, recognising excellence in marketing and advertising were concluded last week. Once again this year, Publicis Groupe Middle East dominated the field, winning a total of 54 metals- The Grand Prix, 16 Gold, 21 Silver, and 16 Bronze, totalling 64% of all awards issued that night. And, for the second consecutive year: · The Most Effective Network of the Year went to Leo Burnett Middle East, with 12 Gold, 12 Silver and 14 Bronze Effies, along with The Effie 2023 Grand Prix, across offices in UAE, Lebanon, Saudi Arabia and Egypt. The best network spread in terms of awards this year. · The Most Effective Agency of the Year went to Leo Burnett Dubai, with 11 Gold, 11 Silver and 6 Bronze Effies, along with The Effie 2023 Grand Prix for their work with K-Lynn and ‘Self-Check Out’. In addition to: · The Most Effective Media Agency of the Year going to Starcom Middle East, with its numerous wins across agency brands. Commenting on the Groupe’s performance, Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey said “Award shows like the MENA Effies are important as they serve to push the bar of marketing and creative excellence for this industry. They encourage agencies and brands to improve the effectiveness of campaigns, driving stronger results and more meaningful impact. Being recognised at this level by your industry peers reaffirms the great work that our amazing talents, clients and partners are delivering.” Other agencies under Publicis Groupe also turned out winning performances including Saatchi & Saatchi ME, Leo Burnett Beirut, Publicis ME and Prodigious ME, along with wins from Digitas, Spark Foundry, Zenith and Publicis LEVANT. Adding to this, Leo Burnett and Saatchi & Saatchi have earned 9 global finalists at the Global Effie ‘Best of the Best Awards’, which are due in December. “We treat every client and every brief as an opportunity to do work that’s solving problems – brand, business, societal or cultural. And this focus on creative marketing that drives consistent impact, gives us not just the volumes but importantly, a rich range of quality and diverse effective work that does well in the world, and hence, does well in jury rooms. The juries are not easy, and they reward work on merit. So, it’s extremely fulfilling to watch our clients, our partners and our talents win and celebrate their work”, said Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T.