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Publicis Groupe Middle East dominates the 2023 MENA Effie Awards

The MENA Effie Awards, recognising excellence in marketing and advertising were concluded last week. Once again this year, Publicis Groupe Middle East dominated the field, winning a total of 54 metals- The Grand Prix, 16 Gold, 21 Silver, and 16 Bronze, totalling 64% of all awards issued that night. And, for the second consecutive year: ·      The Most Effective Network of the Year went to Leo Burnett Middle East, with 12 Gold, 12 Silver and 14 Bronze Effies, along with The Effie 2023 Grand Prix, across offices in UAE, Lebanon, Saudi Arabia and Egypt. The best network spread in terms of awards this year. ·      The Most Effective Agency of the Year went to Leo Burnett Dubai, with 11 Gold, 11 Silver and 6 Bronze Effies, along with The Effie 2023 Grand Prix for their work with K-Lynn and ‘Self-Check Out’.  In addition to: ·      The Most Effective Media Agency of the Year going to Starcom Middle East, with its numerous wins across agency brands. Commenting on the Groupe’s performance, Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey said “Award shows like the MENA Effies are important as they serve to push the bar of marketing and creative excellence for this industry. They encourage agencies and brands to improve the effectiveness of campaigns, driving stronger results and more meaningful impact. Being recognised at this level by your industry peers reaffirms the great work that our amazing talents, clients and partners are delivering.”  Other agencies under Publicis Groupe also turned out winning performances including Saatchi & Saatchi ME, Leo Burnett Beirut, Publicis ME and Prodigious ME, along with wins from Digitas, Spark Foundry, Zenith and Publicis LEVANT. Adding to this, Leo Burnett and Saatchi & Saatchi have earned 9 global finalists at the Global Effie ‘Best of the Best Awards’, which are due in December. “We treat every client and every brief as an opportunity to do work that’s solving problems – brand, business, societal or cultural. And this focus on creative marketing that drives consistent impact, gives us not just the volumes but importantly, a rich range of quality and diverse effective work that does well in the world, and hence, does well in jury rooms. The juries are not easy, and they reward work on merit. So, it’s extremely fulfilling to watch our clients, our partners and our talents win and celebrate their work”, said Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T. 
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Publicis Groupe makes key appointments and shifts in hierarchy

Publicis Groupe has announced significant changes in its leadership, including key appointments and shifts in hierarchy. Loris Nold, previously the EMEA Chief Executive, has been promoted to the position of Global Chief Financial Officer (CFO), succeeding Michel-Alain Proch.Demet Ikiler, formerly the Chief Operating Officer (COO) of EMEA, will assume the role of CEO of EMEA, filling the vacancy left by Loris Nold's promotion. Meanwhile, Michel-Alain Proch, the outgoing CFO, will be departing Publicis Groupe for a new role after three years in the position.Effective February 2024, the UK, which previously reported financial numbers to Nold during his EMEA tenure, will now report directly to Arthur Sadoun, the Global Chief Executive. This change aligns with the existing reporting structure for the US and will extend to France as well.Notably, under Proch's leadership over the past three years, Publicis Groupe has been the top performer among the big six global agency groups in terms of organic growth and profit margin, particularly in France and the UK. Proch, with no prior advertising industry experience before joining Publicis in November 2020, will be succeeded by Nold, who boasts over two decades of experience within the company, including roles in APAC and the US, along with a background in investment banking.The appointment of Nold as Global CFO is viewed as a strategic decision to enhance the financial function of the group, leveraging his comprehensive expertise in finance, operations, and understanding client needs. Simultaneously, as the new CEO of EMEA, Ikiler will focus on capabilities, fostering connectivity within the group, and building strong client relationships.These leadership changes represent a strategic realignment within Publicis Groupe, positioning key executives to drive the company's continued growth and excellence across different regions.
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Publicis Groupe Middle East dominates 4A’s Jay Chiat Awards

The 4A’s (American Association of Advertising Agencies) announced the winners of the 2023 Jay Chiat Awards across 11 categories. Focusing on excellence in strategic thinking, the Jay Chiat Awards are renowned to be the epitome of awards when it comes to strategy. “The Jay Chiat Awards place a premium on strategic contribution and its role in the outcome, market results and story told. We wanted to be meticulous about identifying bold and visionary strategic insights not eclipsed by creative work. Another key consideration was around how each strategic approach overcame challenges,” said Marla Kaplowitz, President and CEO of the 4A’s. And for the second consecutive year, Publicis Groupe’s Leo Burnett Middle East has won the title of Global Agency of the Year, winning 3 Gold, 3 Silver, 3 Bronze and 2 Honorable Mentions. “Taking home Global Agency of the Year for the second year in a row at an international show for exceptional strategic thinking is a big achievement. Strong strategy leads to successful outcomes, the kind of results our clients want to see. Bravo to our amazing talent for continuing to work as a Power of One to create an impact, together with our valued clients," said Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey.  Publicis Groupe Middle East’s agencies were the only agencies from the region recognized at this year’s Jay Chiat Awards. “We were the first agency from the region to be recognized as Global Agency of the Year last year. And we have repeated this again, with more wins in 2023. It speaks to the fact that strategy is integral to our culture, and thanks to Bassel’s support for strategy, we have hired great talents. It also speaks to the fact that there are strong partnerships between strategy, creative, business leadership, innovation and even, production, that has created the rich repository of work being recognized consistently at Jay Chiats and elsewhere globally,” said Tahaab Rais, Chief Strategy Officer, Publicis Groupe Middle East and Turkey. Alongside Leo Burnett Middle East, Saatchi & Saatchi Middle East won 2 Silvers and 1 Honorable Mention and Publicis Middle East won 1 Gold, to take Publicis Groupe Middle East’s tally to 14 recognitions at the Jay Chiat Awards, making it the Most Awarded Holding Company globally too. 
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Allianz Initiates Global Media Agency Pitch Amid Industry Speculation

Insurance powerhouse Allianz, a key player within the global Allianz Group, has recently opened a pitch for its media agency account, industry insiders have disclosed.The final round of this competitive selection process reportedly includes media agencies such as Wavemaker, Carat, and Hearts and Science, all vying for this prestigious partnership opportunity.Australia has been serviced by Publicis Groupe's Spark Foundry in the incumbent role.It is understood that this global pitch is exclusively available to agencies with established global master service agreements. This move by Allianz comes at a time when the insurance sector is undergoing significant transformation and competition is high.For further updates on this developing story, stay tuned.
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Publicis Groupe ME sponsors MeasureCamp’s debut in Dubai

Publicis Groupe Middle East, a global leader in marketing, communication, and digital transformation, has sponsored MeasureCamp Dubai, the digital analytics' unconference' for and by the digital analytics community.The sponsorship reinforces Groupe's commitment to fostering innovation and collaboration within the digital and tech domain.Inspired by the success of BarCamps and the global MeasureCamp community, the inaugural MeasureCamp Dubai saw many industry professionals, beginners, and enthusiasts gather to share ideas, knowledge, and insights in an informal and interactive setting.Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey shared, “"We recognise the pivotal role digital analytics plays in the future of businesses, which is why events like MeasureCamp Dubai hold immense importance.”Commenting on the Groupe's partnership, Rajesh Verma, Business Director of Epsilon and one of the committee members of MeasureCamp Dubai, said, “At Epsilon we believe that technology and data-driven solutions can transform the future of marketing and customer experience, and MeasureCamp is a great place to discover what’s next for digital analytics and measurement. Having Publicis Groupe ME as a sponsor elevates MeasureCamp Dubai to new heights.”Publicis Groupe has significantly accelerated its foray into providing real identity and data-driven solutions through Epsilon and continues to actively partner and collaborate to converge upon new insights and diverse perspectives in the field. Originating in London in 2012, MeasureCamp has swiftly evolved into a global phenomenon, with over 20 local editions annually. These 'unconferences' defy conventional passive conferences, fostering lively discussions and idea exchanges. From a modest 130 attendees at its inception, MeasureCamp now spans 24 cities worldwide.
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Publicis Groupe dominates New York’s AME Awards

Publicis Groupe, the biggest communication agency in the Middle East, has emerged as the top brand at this year’s AME Awards. Moreover, three UAE communication agencies, Publicis Groupe, Leo Burnett and Saatchi & Saatchi, have dominated this year’s famous New York’s AME Awards.  The AME Awards of New York celebrates the best in marketing and creative effectiveness worldwide. This includes the unique, brave and effective campaigns that achieve the essential mission of making the client’s products and services successful.Publicis Groupe has stood out as the only regional agency in Middle East to bag 20 awards at this year’s AME Awards. Of a total of 36 awards, the communication agency dominated the field by bagging 20 medals - three gold, six silver and 11 bronze – and becoming the ‘Most Awarded Company’.  Coming in close second position was Leo Burnett of Dubai, which bagged 17 medals, followed by Saatchi & Saatchi which won three medals. Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey, said: “The work and the results speak for themselves. I am proud of this incredibly talented team, whose passion for creating impactful work in this region is raising the bar for creativity and excellence worldwide.” Tahaab Rais, Chief Strategy Officer at Publicis Groupe Middle East & Turkey, adds: “The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally. It is not easy to win. And seeing our work win the most globally across a range of big brands, only from our region following the success at other shows for those same brands is a testament to the fact that we are making work that does work for our brand partners.”The AME Awards involve rigorous judging by industry experts worldwide. The competition’s structure includes regional rounds, providing a comprehensive evaluation of entries within their social, economic and cultural context. 
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MSL Middle East appoints MacLean Brodie as their new CEO

Dubai: Publicis Groupe Middle East has appointed MacLean Brodie as Chief Executive Officer of MSL Middle East, a strategic communications agency.In his new role, MacLean will be responsible for overseeing client business and driving growth for MSL Middle East. Drawing upon the Groupe’s ‘Power of One’ strength, he will focus on harnessing talent, fuelling creativity, and strengthening MSL’s presence and earned media capabilities in regional key growth markets."We are delighted to welcome MacLean onboard; he brings a wealth of public and private experience that will provide MSL with invaluable insights and solutions. His deep understanding of the regional media ecosystem combined with his advocacy experience and strong communications skills will be a tremendous value add to clients and our capabilities”, said Bassel Kakish, CEO, Publicis Groupe ME&T.MacLean's career in communications has spanned more than 15 years, with senior roles in Asia and the Middle East. A long-time advisor in strategic communications, he will be joining MSL from his current role as Head of Public Affairs at the Qatar Foundation. Formerly, he led the Corporate and Public Affairs work for Ogilvy across the MENA region and managed a substantial public relations practice for Ogilvy Qatar, overseeing clients such as Qatar Tourism Authority, beIN Media Group, the Ministry of Transport and Communication (TASMU Qatar), Hamad International Airport, Sasol, and Doha Forum.Margaret Key, CEO of MSL APAC/MEA said, “We are excited to welcome MacLean to the MSL family to lead and strengthen MSL’s capabilities in a key region. As the PR industry continues evolving, MSL has developed an exceptional approach to servicing an array of clients that looks at integrated work across digital, PR, creative, socials and analytics. I look forward to working closely with MacLean to further expand MSL’s growth in Middle East.”For more than ten years prior, MacLean was based in China, where he anchored Ogilvy China's Public and Government Affairs practice and built a strong reputation in communications strategy, campaign planning, crisis management, state/location branding, and market entry programmes. During his time in China, he worked closely with Emirates Airlines to promote their aviation and aero-political affairs agenda and was instrumental in launching Dubai Week in China. Further client roles include experience in health innovation with J&J and Janssen Pharmaceuticals, mining with Teck Resources and Rio Tinto, destination branding with the city of Chengdu, and development work with the World Bank in Ulaanbaatar Mongolia.Commenting on his appointment, MacLean said, "It's an incredible moment to be joining MSL and the Publicis Groupe. The ambition and growth of the region are matched by a leadership team making transformational moves in digital, creative, and analytics that are changing how we work and enhancing the power of earned media to generate influence and make a bottom-line business impact. I am excited to be a part of MSL and harness this growth for our clients and our team!”.
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Publicis Groupe appoints Tony Wazen as CEO of Publicis Media

Dubai: Publicis Groupe, a leading global advertising and communications company, has announced the appointment of Tony Wazen as CEO of Publicis Media, effective 1 May 2023. In this newly created role, Tony will lead the media agencies of the Groupe in the Middle East, focusing on innovative approaches to drive growth and ensure client success for the long term.Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said, "Tony is a true visionary and leader in the media industry, and we are thrilled to have him take on this new role. His extensive experience in strategic thinking and in-depth brand communication will be a valuable asset to our clients, and his focus on innovation and growth will help us stay ahead of future challenges and opportunities."Under his guidance, Tony will be instrumental in propelling Publicis Groupe’s ongoing transformation journey forward. This includes prioritising talent development and driving the continued growth and evolution of its media business and future-proofing its products and services to ensure that they remain competitive and relevant in today’s evolving landscape. “Harnessing the power of Publicis Media to drive personalisation at scale, create value and deliver winning solutions to clients will be the raison d'être,” commented Tony Wazen, CEO of Publicis Media ME. "We are driven by a common purpose, shared behaviours, and a relentless focus on our client’s business to drive growth in a platform-powered world. Through our scaled capabilities across strategic investments, insights, analytics, data, technology, commerce, performance marketing and content, we are dedicated to being the trusted transformative partner, guiding clients on their business transformation journey.”Tony's leadership and strategic thinking have been well demonstrated throughout his over 15+ years of experience with Publicis Groupe, which began when he joined Optimedia in 2008. He grew to lead the agency until 2019 to join Digitas where he played a pivotal role in its rapid growth, making it a key pillar agency for the Groupe in the region. Bringing two decades of expertise in marketing and communication planning, Tony has led successful transformations and effective developments for numerous global, regional, and local clients.With Tony at the helm, Publicis Media is poised for continued growth and success across the Middle East. His focus on driving innovation and achieving client success will ensure that the Groupe retains its leadership position within the industry.
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Publicis Groupe picks Nadim Ghrayeb as business lead for Studio M

Publicis Groupe has announced the appointment Nadim Ghrayeb as business lead for Studio M, which is a part of Leo Burnett and the bespoke agency solution meant for McDonald’s GCC region. Studio M has been envisaged as an entity for consolidating the Groupe’s capabilities into a seamless offering for delivering end-to-end solutions for the brand.“It's been just over a month since joining as the business lead of STUDIOm Leo Burnett MEA (Middle East & Africa) and working on such an iconic brand as #McDonalds. The team at STUDIOm had wrapped up a great campaign prior to my joining and really excited and happy to see the hard work go live and get to share it! I'm looking forward to learning and working closely with both my team and the great teams at McDonald's here in the GCC,” Nadim wrote on his LinkedIn page. Nadim Ghrayeb will take the brand’s position to a greater heights while identifying new growth opportunities under the Groupe’s Power of One model. “Nadim’s credentials and collaborative approach made him a natural fit to lead Studio M which was borne out of the Power of One. His multi-disciplinary experience in the region will be an asset in unlocking further growth opportunities for McDonald’s GCC while scaling solutions across the Groupe’s capabilities,” said Nathalie Gevresse, CEO of Publicis Communications UAE, the creative communications division of Publicis Groupe.Nadim Ghrayeb is a marketing maverick having worked on integrated campaigns across all disciplines for iconic brands such as Cadillac, BMW, Audi, Nike, Red Bull, Absolut, etc.
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Demet Ikiler joins Publicis Groupe as COO EMEA

Publicis Groupe, today announces the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.Demet joins after over two decades at WPP where she was a member of GroupM’s global leadership team as CEO of GroupM EMEA and WPP Country chair, responsible for scaling and delivering more innovative cross-culture solutions for clients. Well known for her unique, inclusive and powerful leadership, Demet has been recognised by Fortune and The Economist as one of the ten most powerful female CEOs and as an Empower 100 Executives Role Model (2022).Demet is also a board member at the United Nation Global Compact, leading its diversity and inclusion chapter. Prior to WPP, Demet worked at Zenith and Saatchi & Saatchi. She will join Publicis Groupe, reporting to Loris Nold and taking a position on the Management Committee.Working closely with Nold, Ikiler will focus on creating a joined-up EMEA region, that drives collaboration cross-markets, strengthening connectivity and scaling expertise and capabilities for clients and opportunities for talent."It gives me great pleasure to welcome such an outstanding leader and inspiring person as Demet to the Publicis family. I have been hoping to partner with her for years and cannot envisage a better way to take on our greater ambition for the EMEA region. She brings the unique combination of a proven track record in leading clients and operations at scale, as one of the most progressive leaders of the industry, with a thorough understanding of the EMEA ecosystem as well as a passion for equality, diversity and inclusion. I know she will be a change agent at Publicis Groupe. Demet and I will work very closely across client solutions, accelerating on capabilities and partnering with our country leaders as we drive even more collaboration and innovation within the EMEA region." – Loris Nold, CEO of Publicis Groupe EMEA.Demet Ikiler, COO of Publicis Groupe EMEA, added: “It’s a huge pleasure, an honour and a great responsibility to join Publicis Groupe and such a strong team of progressive leaders. I really look forward to the opportunity to make an impact and accelerate across a region I know very well when it comes to markets, capabilities and talents. As we partner increasingly closer with our clients to drive business impact, the ability to operate across and leverage a wide variety of assets and skills, at scale, has been a compelling proposition for me. I want to express my gratitude to everyone who has been a part of my life and this journey. I am certainly looking forward to delivering more and better, and I am excited about the new chapter ahead of me.”
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Rajdeepak Das gets additional role of Chairman of Publicis Groupe

Publicis Groupe today announced the launch of its Creative Council for South Asia, which will further strengthen the Groupe’s inspiring, truly remarkable creativity that transforms brands and businesses.  Rajdeepak Das, CEO and CCO of Leo Burnett South Asia, in addition to his current role will be the Chairman of this Creative Council, South Asia and will add depth and dimension to the Groupe’s creative product. As part of the additional role, Das will lead the overall creative direction, product, and thinking for the Groupe and will champion narratives that truly empower and define the next stage of Indian creativity.Anupriya Acharya, South Asia CEO, Publicis Groupe said, “At Publicis Groupe, we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the Power of One. There is no better time than now to bring all these together and partner with our clients in building truly Epic Work and Epic Brands. Rajdeepak apart from being a dynamic and gifted Creative Leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to the top position among creative agencies in the country today; he was but a natural choice for this role.”Rajdeepak Das said, “It's an honour to lead The Creative Council for Publicis Groupe South Asia. The Council will use the power of brand purpose and new-age creativity to bring a positive impact to people’s lives. The Council will help pedigreed brands to collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed Council that is going to create next-generation solutions.”Das is an outstanding creative leader, with over 20 years of experience in building successful brands. He is a great believer in the power of modern creativity to transform human lives. From saving India’s biggest national treasure, the INS Vikrant warship with the help of Bajaj, to being part of ‘Roads That Honk’, the world’s first anti-collusion road management system for Hindustan Petroleum, to creating India’s first micro-financing system, his work speaks for itself and is centered around HumanKind values.His movement for Whisper ‘Touch The Pickle’ won Procter & Gamble the inaugural Cannes Glass Lions Grand Prix for breaking the menstruation taboo. More recently, Das’s work for Whisper ‘Keep Girls In School’ won Leo Burnett India & P&G a Cannes Lions Grand Prix in Sustainable Development Goals. The agency also won the title of ‘Creative Agency Of The Year’ at The One Show Abby Awards, Goafest ’22. Das has more than 100 international awards to his name such as The One Show, D&AD and Spikes. He was the only creative head featured in the popular Netflix series ‘The Creative Indians Season 4. In his words, Das’s biggest creation till date is Apollo 11, a specialised division of Leo Burnett India or what he refers to as ‘The Mutant Creatives.’ This is a team of hugely talented young people in their 20’s with backgrounds such as aerospace engineers, product designers, data analytics and environmental scientists, who solve brand and human problems with him. His focus is on new-age brand solutions, and he believes “Only way to predict the future is to build it yourself.”